Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Apparel & Accessories category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 7.60475299446 |
| 92.3952470055 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 35 |
| 65 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lululemon.com | 5.94 |
| coach.com | 4.61 |
| shein.com | 4.43 |
| birkenstock.com | 2.27 |
| macys.com | 2.15 |
| nike.com | 2.05 |
| michaelkors.com | 1.59 |
| walmart.com | 1.54 |
| temu.com | 1.41 |
| victoriassecret.com | 1.33 |
| others | 72.68 |
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Lululemon leads with 5.94% click share, followed by Coach at 4.61%. Shein captures 4.43%, while others dominate with 72.68%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | coach.com | lululemon.com | shein.com | macys.com | victoriassecret.com | nike.com | gap.com | menswearhouse.com | temu.com | walmart.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 5.01% | 3.61% | 5.43% | 1.86% | 1.19% | 1.32% | 1.34% | 1.45% | 1.92% | 2.07% |
| 2026/06/02 | 4.55% | 3.64% | 4.48% | 2.05% | 1.28% | 1.24% | 1.07% | 1.4% | 2.45% | 2.18% |
| 2026/06/03 | 4.87% | 1.61% | 4.85% | 2.4% | 1.58% | 2.1% | 1.38% | 1.69% | 1.5% | 2.29% |
| 2026/06/04 | 5.24% | 2.4% | 7.49% | 2.2% | 1.31% | 0.76% | 1.17% | 1.62% | 2.55% | 2.06% |
| 2026/06/05 | 5.11% | 2% | 7.24% | 2.49% | 1.25% | 0.99% | 1.32% | 1.37% | 2.21% | 2.11% |
| 2026/06/06 | 3.96% | 2.39% | 6.59% | 2.35% | 1.1% | 1.1% | 1.47% | 1.46% | 2.18% | 1.56% |
| 2026/06/07 | 4.33% | 3.11% | 7.11% | 2.02% | 1.27% | 1.2% | 1.03% | 1.43% | 1.92% | 1.76% |
| 2026/06/08 | 5.04% | 3.81% | 4.98% | 2.38% | 2.05% | 1.25% | 1.27% | 1.1% | 1.22% | 1.1% |
| 2026/06/09 | 5.03% | 1.68% | 4.63% | 2.51% | 1.6% | 1.97% | 1.47% | 1.66% | 1.51% | 2.31% |
| 2026/06/10 | 5.43% | 2.46% | 7.31% | 2.42% | 1.37% | 0.8% | 1.18% | 1.55% | 2.49% | 2.04% |
| 2026/06/11 | 5.24% | 2.03% | 7.08% | 2.26% | 1.35% | 0.92% | 1.36% | 1.38% | 2.21% | 2.17% |
| 2026/06/12 | 4.17% | 2.52% | 6.62% | 2.34% | 1.12% | 1.01% | 1.55% | 1.46% | 2.24% | 1.63% |
| 2026/06/13 | 4.56% | 3.26% | 7.03% | 2.08% | 1.27% | 1.17% | 1.04% | 1.43% | 1.93% | 1.8% |
| 2026/06/14 | 5.23% | 3.97% | 4.87% | 2.45% | 2.02% | 1.24% | 1.29% | 1.12% | 1.24% | 1.14% |
| 2026/06/15 | 4.99% | 1.7% | 4.69% | 2.46% | 1.66% | 2.07% | 1.48% | 1.64% | 1.51% | 2.35% |
| 2026/06/16 | 4.58% | 2.87% | 6.89% | 2.25% | 1.43% | 1.09% | 1.39% | 1.44% | 2.13% | 2.01% |
| 2026/06/17 | 4.86% | 3.64% | 6.02% | 1.9% | 1.35% | 1.4% | 1.55% | 1.35% | 1.8% | 1.95% |
| 2026/06/18 | 4.85% | 3.4% | 6.07% | 1.87% | 1.76% | 1.34% | 1.51% | 1.31% | 1.77% | 1.85% |
| 2026/06/19 | 4.47% | 2.63% | 6.62% | 2.04% | 1.29% | 1.35% | 1.49% | 1.38% | 1.95% | 1.95% |
| 2026/06/20 | 6.89% | 3.97% | 5.31% | 3.03% | 1.26% | 3.1% | 1.5% | 1.03% | 0.43% | 0.6% |
| 2026/06/21 | 5.36% | 5.09% | 4.44% | 3.01% | 2.09% | 2.62% | 1.7% | 0.92% | 0.32% | 0.48% |
| 2026/06/22 | 7.44% | 4.07% | 3.59% | 3.22% | 2.2% | 2.66% | 1.4% | 0.92% | 0.27% | 0.5% |
| 2026/06/23 | 7.07% | 4.52% | 3.14% | 3.35% | 1.3% | 2.41% | 0.91% | 0.79% | 0.34% | 0.52% |
| 2026/06/24 | 6.45% | 4.62% | 3.23% | 3.58% | 1.77% | 2.16% | 1.34% | 1.03% | 0.42% | 0.68% |
| 2026/06/25 | 5.23% | 5.23% | 2.78% | 4.06% | 1.63% | 2.09% | 1.2% | 1.21% | 0.41% | 0.61% |
| 2026/06/26 | 6.8% | 4.41% | 3.53% | 3.16% | 2.02% | 2.27% | 1.08% | 0.92% | 0.48% | 0.71% |
| 2026/06/27 | 6.96% | 5.45% | 4.18% | 3.8% | 1.07% | 2.55% | 0.92% | 0.91% | 0.55% | 0.65% |
| 2026/06/28 | 5.06% | 3.7% | 4.42% | 1.83% | 2.23% | 2.07% | 1.4% | 1.02% | 0.82% | 0.91% |
| 2026/06/29 | 6.18% | 3.38% | 4.18% | 3.8% | 1.02% | 2.19% | 1.12% | 0.75% | 0.68% | 0.68% |
| 2026/06/30 | 6.98% | 5.06% | 3.92% | 3.16% | 2.53% | 1.66% | 0.87% | 0.77% | 0.74% | 0.7% |
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In June 2026, Coach.com saw a steady rise, peaking at 6.98% on the 30th. Lululemon.com fluctuated, ending at 5.06%. Shein.com started strong but declined, closing at 3.92%. Macy’s and Victoria’s Secret showed moderate growth, while Nike and Gap had minor fluctuations. Menswearhouse and Temu experienced declines, with Walmart ending at 0.7%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 9415 |
| 2026/06/02 | 8475 |
| 2026/06/03 | 8939 |
| 2026/06/04 | 8529 |
| 2026/06/05 | 8660 |
| 2026/06/06 | 8571 |
| 2026/06/07 | 8643 |
| 2026/06/08 | 9109 |
| 2026/06/09 | 8881 |
| 2026/06/10 | 8503 |
| 2026/06/11 | 8533 |
| 2026/06/12 | 8455 |
| 2026/06/13 | 8572 |
| 2026/06/14 | 8916 |
| 2026/06/15 | 8733 |
| 2026/06/16 | 8835 |
| 2026/06/17 | 9400 |
| 2026/06/18 | 9383 |
| 2026/06/19 | 9356 |
| 2026/06/20 | 7728 |
| 2026/06/21 | 7349 |
| 2026/06/22 | 7073 |
| 2026/06/23 | 7364 |
| 2026/06/24 | 7211 |
| 2026/06/25 | 7033 |
| 2026/06/26 | 7240 |
| 2026/06/27 | 7063 |
| 2026/06/28 | 7067 |
| 2026/06/29 | 7391 |
| 2026/06/30 | 7327 |
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June began with 9,415 advertisers, fluctuating mid-month, peaking at 9,400 on June 17. The month concluded with a decline, ending at 7,327 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Lululemon and Fashion Nova surged in click share, while Shein and Temu faced declines. Nike and Amazon saw moderate gains, contrasting with Walmart and Michael Kors’ slight drops.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | lululemon.com | shein.com | coach.com | macys.com | nike.com | gap.com | walmart.com | temu.com | menswearhouse.com | kohls.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 4.17% | 6.68% | 3.97% | 1.47% | 1.34% | 2.09% | 3.08% | 2.49% | 1.35% | 2.1% |
| 2026/06/02 | 4.13% | 5.73% | 3.47% | 1.68% | 1.27% | 1.57% | 3.31% | 3.21% | 1.42% | 2.06% |
| 2026/06/03 | 1.6% | 5.96% | 3.59% | 2.14% | 2.32% | 2.1% | 3.44% | 1.99% | 1.6% | 1.22% |
| 2026/06/04 | 2.82% | 9.3% | 3.7% | 2.07% | 0.73% | 1.94% | 3.02% | 3.31% | 1.51% | 1.82% |
| 2026/06/05 | 2.5% | 8.97% | 3.33% | 2.28% | 0.97% | 2.14% | 3.1% | 2.82% | 1.29% | 1.81% |
| 2026/06/06 | 2.84% | 8.17% | 2.82% | 2% | 1.1% | 2.77% | 2.31% | 2.79% | 1.38% | 1.81% |
| 2026/06/07 | 3.48% | 8.7% | 3.01% | 1.67% | 1.24% | 1.67% | 2.65% | 2.54% | 1.4% | 2.03% |
| 2026/06/08 | 4.64% | 6.31% | 3.15% | 1.73% | 1.25% | 2.92% | 1.77% | 1.73% | 1.12% | 0.97% |
| 2026/06/09 | 1.66% | 5.82% | 3.68% | 2.22% | 2.23% | 2.24% | 3.47% | 2.02% | 1.6% | 1.2% |
| 2026/06/10 | 2.91% | 9.2% | 3.94% | 2.14% | 0.76% | 1.98% | 3.03% | 3.25% | 1.48% | 1.71% |
| 2026/06/11 | 2.55% | 8.92% | 3.53% | 2.3% | 0.93% | 2.21% | 3.19% | 2.83% | 1.31% | 1.7% |
| 2026/06/12 | 3% | 8.29% | 3% | 1.97% | 1.04% | 2.94% | 2.4% | 2.85% | 1.38% | 1.7% |
| 2026/06/13 | 3.67% | 8.69% | 3.24% | 1.72% | 1.22% | 1.67% | 2.71% | 2.55% | 1.42% | 1.91% |
| 2026/06/14 | 4.82% | 6.31% | 3.33% | 1.78% | 1.24% | 3.01% | 1.81% | 1.76% | 1.15% | 0.91% |
| 2026/06/15 | 1.67% | 5.84% | 3.63% | 2.2% | 2.29% | 2.26% | 3.5% | 2% | 1.59% | 1.2% |
| 2026/06/16 | 3.41% | 8.62% | 3.3% | 1.89% | 1.14% | 2.53% | 2.87% | 2.75% | 1.37% | 1.74% |
| 2026/06/17 | 3.99% | 7.55% | 3.37% | 1.69% | 1.46% | 2.47% | 2.81% | 2.37% | 1.33% | 1.52% |
| 2026/06/18 | 3.63% | 7.67% | 3.4% | 1.69% | 1.41% | 2.64% | 2.72% | 2.37% | 1.3% | 1.5% |
| 2026/06/19 | 2.86% | 8.18% | 3.34% | 1.83% | 1.42% | 2.24% | 2.79% | 2.48% | 1.36% | 1.51% |
| 2026/06/20 | 4.65% | 6.73% | 3.34% | 1.64% | 3.25% | 2.58% | 0.97% | 0.62% | 1.19% | 0.53% |
| 2026/06/21 | 5.13% | 5.8% | 3.17% | 1.72% | 2.93% | 2.65% | 0.78% | 0.48% | 1.14% | 0.8% |
| 2026/06/22 | 4.25% | 4.75% | 3.61% | 1.62% | 2.87% | 3% | 0.87% | 0.41% | 1.04% | 0.59% |
| 2026/06/23 | 4.62% | 4.27% | 3.73% | 1.97% | 2.68% | 1.34% | 0.87% | 0.52% | 0.88% | 0.55% |
| 2026/06/24 | 4.54% | 4.48% | 3.46% | 2.26% | 2.25% | 1.83% | 1.12% | 0.63% | 1.06% | 0.51% |
| 2026/06/25 | 6.23% | 3.85% | 2.78% | 2.46% | 2.11% | 1.77% | 1.06% | 0.62% | 1.29% | 0.62% |
| 2026/06/26 | 4.55% | 4.63% | 3.71% | 2.07% | 2.31% | 1.26% | 1.27% | 0.74% | 1.08% | 0.53% |
| 2026/06/27 | 6.38% | 5.68% | 3.59% | 2.39% | 2.62% | 1.1% | 1.11% | 0.81% | 1.02% | 0.4% |
| 2026/06/28 | 3.74% | 5.63% | 3.29% | 2.35% | 1.87% | 2.97% | 1.47% | 1.18% | 1.08% | 0.35% |
| 2026/06/29 | 4.41% | 5.45% | 3.6% | 1.89% | 2.03% | 1.47% | 1.12% | 1.02% | 0.85% | 0.35% |
| 2026/06/30 | 5.86% | 5.31% | 3.39% | 2.09% | 1.74% | 1.39% | 1.19% | 1.18% | 0.87% | 0.67% |
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In June 2026, lululemon.com saw fluctuating impressions, peaking at 6.38% on June 27. Shein.com led early, reaching 9.3% on June 4, but declined to 5.31% by month-end. Coach.com maintained steady impressions, while macys.com and nike.com showed moderate variations. Gap.com and walmart.com experienced mid-month declines, with walmart.com dropping to 0.78% on June 21. Temu.com and menswearhouse.com had lower shares, with slight end-of-month increases. Kohls.com saw a significant drop, ending at 0.67%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Most-Wanted Trending Looks — Fashion Nova® Delivers Fast, Trendy And Affordable Fashion For Every Occasion. Shop Trending...
Make Macy's Your One-Stop Destination For the Latest Fashion Products, Cosmetics & More.
Shop Nike® — Shop the official Nike® store for the latest shoes, apparel & gear. Gear up with new shoes & clothes designed for performance & comfort. Shop Nike® now. Live Support Available.
Summer Fashion For Everyone — Shop New, Stylish Summer Fits. Want It In 2 Hours? Buy Online & Pickup In Store Today.
Shop Skechers, The Comfort Technology Company for the Hands Free Slip-ins, work shoes, and boots for the whole family. Join Skechers Plus for 20% off and free shipping on any order.
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Fashion Nova captures attention with fast, trendy, and affordable fashion. Macy’s positions itself as a one-stop destination for fashion and cosmetics. Nike emphasizes performance and comfort, while Old Navy highlights quick in-store pickups. Skechers focuses on comfort technology and exclusive offers.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Retail Apparel & Accessories June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Retail Apparel & Accessories June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Retail Apparel & Accessories June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The US Retail Apparel & Accessories June 2026 Report aggregates data from across both device types and Google Shopping.
The US Retail Apparel & Accessories June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.