Share of Clicks for top 10 US Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lululemon.com | 6.81 |
| shein.com | 4.03 |
| coach.com | 3.88 |
| nike.com | 2.52 |
| fashionnova.com | 2.43 |
| macys.com | 2.07 |
| birkenstock.com | 2.06 |
| oldnavy.gap.com | 1.8 |
| victoriassecret.com | 1.68 |
| walmart.com | 1.38 |
| others | 71.34 |
- lululemon.com - 6.81%
- shein.com - 4.03%
- coach.com - 3.88%
- nike.com - 2.52%
- fashionnova.com - 2.43%
- macys.com - 2.07%
- birkenstock.com - 2.06%
- oldnavy.gap.com - 1.8%
- victoriassecret.com - 1.68%
- walmart.com - 1.38%
- others - 71.34%
Copyright © Adthena. All rights reserved.
In the apparel and accessories PPC landscape, Lululemon leads with 6.81% click share, followed by Shein at 4.03%. Others dominate with 71.34%, highlighting diverse competition.
Share of Spend for the top 10 US Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | shein.com | coach.com | lululemon.com | temu.com | walmart.com | gap.com | victoriassecret.com | nike.com | macys.com | on.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 2.71% | 7.73% | 2.82% | 0.49% | 0.63% | 1.14% | 1.52% | 1.69% | 1.64% | 0.99% |
| 2026/05/02 | 3.54% | 5.53% | 4.43% | 0.6% | 0.61% | 1.49% | 1.66% | 1.88% | 1.78% | 1.08% |
| 2026/05/03 | 4.11% | 6.4% | 4.13% | 0.78% | 0.62% | 1.44% | 1.54% | 1.93% | 1.73% | 1% |
| 2026/05/04 | 2.93% | 4.55% | 4.54% | 0.75% | 0.76% | 2.04% | 2.27% | 1.96% | 1.34% | 0.97% |
| 2026/05/05 | 3.99% | 4.96% | 4.75% | 0.63% | 0.63% | 2.36% | 2.54% | 1.97% | 1.27% | 1.7% |
| 2026/05/06 | 3.8% | 3.55% | 4.95% | 0.8% | 0.69% | 1.6% | 2.23% | 2.08% | 1.31% | 1.65% |
| 2026/05/07 | 3.2% | 4.48% | 6.63% | 0.79% | 0.79% | 1.96% | 2.09% | 1.71% | 1.25% | 1.49% |
| 2026/05/08 | 3.26% | 4.34% | 4.23% | 0.45% | 0.51% | 1.41% | 2.4% | 1.99% | 1.52% | 1.26% |
| 2026/05/09 | 3.95% | 5.24% | 5.13% | 0.57% | 0.48% | 1.16% | 2.44% | 2.04% | 1.5% | 1.41% |
| 2026/05/10 | 4.44% | 5.29% | 4.32% | 0.65% | 0.49% | 0.98% | 2.93% | 2.04% | 1.45% | 1.21% |
| 2026/05/11 | 6.76% | 3.66% | 3.04% | 1.47% | 1.27% | 1.53% | 1.89% | 1.82% | 1.05% | 1.78% |
| 2026/05/12 | 6.5% | 3.92% | 3.43% | 1.58% | 1.68% | 1.56% | 1.49% | 1.79% | 1.19% | 1.51% |
| 2026/05/13 | 4.82% | 1.44% | 3.48% | 0.68% | 1.35% | 1.46% | 2.24% | 1.58% | 1.24% | 1.46% |
| 2026/05/14 | 5.63% | 2.43% | 3.49% | 1.12% | 1.31% | 1.22% | 2.09% | 1.74% | 1.16% | 1.27% |
| 2026/05/15 | 3.27% | 4.32% | 4.21% | 0.46% | 0.5% | 1.4% | 2.39% | 1.98% | 1.51% | 1.26% |
| 2026/05/16 | 6.32% | 2.51% | 3.72% | 1.33% | 1.89% | 1.65% | 1.88% | 1.95% | 1.23% | 1.49% |
| 2026/05/17 | 7.34% | 3.96% | 2.79% | 1.39% | 1.78% | 2.14% | 1.16% | 1.9% | 1.42% | 1.33% |
| 2026/05/18 | 6.94% | 3.37% | 3.19% | 1.3% | 1.9% | 2% | 1.54% | 1.76% | 1.02% | 1.26% |
| 2026/05/19 | 6.95% | 4.47% | 4.28% | 1.05% | 2.08% | 2.3% | 1.55% | 1.72% | 1.1% | 1.11% |
| 2026/05/20 | 6.4% | 3.29% | 4.01% | 1.01% | 1.9% | 2.59% | 1.82% | 1.82% | 1.07% | 1.36% |
| 2026/05/21 | 6.36% | 3.61% | 3.68% | 0.92% | 1.79% | 1.74% | 1.42% | 1.8% | 1.14% | 1.35% |
| 2026/05/22 | 6.45% | 1.8% | 3.1% | 1.1% | 2.23% | 1.74% | 1.95% | 1.72% | 1.35% | 1.03% |
| 2026/05/23 | 6.33% | 1.55% | 3.83% | 1.12% | 1.76% | 1.82% | 1.59% | 2.11% | 1.29% | 1.11% |
| 2026/05/24 | 5.61% | 3.84% | 3.44% | 1.16% | 1.69% | 2.11% | 1.79% | 2.02% | 1.29% | 1.17% |
| 2026/05/25 | 5.44% | 3.38% | 3.55% | 1.44% | 1.68% | 1.72% | 1.6% | 1.62% | 1.11% | 1.02% |
| 2026/05/26 | 5.51% | 4.5% | 3.46% | 1.42% | 1.76% | 1.48% | 2.06% | 1.97% | 1.05% | 0.88% |
| 2026/05/27 | 5.02% | 4.61% | 1.62% | 1.53% | 2.39% | 1.55% | 1.66% | 2.35% | 1.67% | 1.2% |
| 2026/05/28 | 5.66% | 4.21% | 2.94% | 1.55% | 2.29% | 1.3% | 1.19% | 1.92% | 1.27% | 1.18% |
| 2026/05/29 | 6.63% | 4.87% | 4.04% | 1.87% | 2.03% | 1.6% | 1.73% | 1.81% | 1.11% | 1.1% |
| 2026/05/30 | 6.26% | 3.91% | 3.62% | 1.98% | 1.82% | 1.73% | 1.77% | 1.64% | 1.06% | 1.21% |
| 2026/05/31 | 6.28% | 4.39% | 3.15% | 2% | 1.93% | 1.87% | 1.54% | 1.43% | 1.42% | 1.26% |
- shein.com
- coach.com
- lululemon.com
- temu.com
- walmart.com
- gap.com
- victoriassecret.com
- nike.com
- macys.com
- on.com
Copyright © Adthena. All rights reserved.
In May 2026, Shein’s PPC spend surged, peaking mid-month, while Coach’s fluctuated, ending lower. Lululemon saw a steady rise, and Temu’s spend gradually increased. Walmart’s spend spiked late month, and Gap’s remained stable. Victoria’s Secret and Nike showed minor fluctuations, while Macy’s and On.com maintained consistent spend levels.
Competitor Count for US Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 6490 |
| 2026/05/02 | 6473 |
| 2026/05/03 | 6493 |
| 2026/05/04 | 6489 |
| 2026/05/05 | 6728 |
| 2026/05/06 | 6823 |
| 2026/05/07 | 6849 |
| 2026/05/08 | 6909 |
| 2026/05/09 | 6751 |
| 2026/05/10 | 6801 |
| 2026/05/11 | 7980 |
| 2026/05/12 | 8207 |
| 2026/05/13 | 7223 |
| 2026/05/14 | 7488 |
| 2026/05/15 | 6909 |
| 2026/05/16 | 8021 |
| 2026/05/17 | 7972 |
| 2026/05/18 | 7750 |
| 2026/05/19 | 7740 |
| 2026/05/20 | 7813 |
| 2026/05/21 | 7883 |
| 2026/05/22 | 7884 |
| 2026/05/23 | 7937 |
| 2026/05/24 | 8255 |
| 2026/05/25 | 10154 |
| 2026/05/26 | 10125 |
| 2026/05/27 | 8939 |
| 2026/05/28 | 9038 |
| 2026/05/29 | 8880 |
| 2026/05/30 | 8877 |
| 2026/05/31 | 8860 |
Copyright © Adthena. All rights reserved.
May began with 6,490 advertisers, fluctuating slightly until a surge on May 11, reaching 7,980. The peak was on May 25 with 10,154 advertisers. The month concluded with 8,860 advertisers.
