Share of Clicks for top 10 US Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lululemon.com | 4.89 |
| coach.com | 4.88 |
| victoriassecret.com | 3.78 |
| birkenstock.com | 2.93 |
| urbanoutfitters.com | 2.76 |
| nike.com | 2.5 |
| macys.com | 1.93 |
| oldnavy.gap.com | 1.81 |
| newbalance.com | 1.46 |
| torrid.com | 1.39 |
| others | 71.67 |
- lululemon.com - 4.89%
- coach.com - 4.88%
- victoriassecret.com - 3.78%
- birkenstock.com - 2.93%
- urbanoutfitters.com - 2.76%
- nike.com - 2.5%
- macys.com - 1.93%
- oldnavy.gap.com - 1.81%
- newbalance.com - 1.46%
- torrid.com - 1.39%
- others - 71.67%
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In the PPC landscape, ‘others’ dominate with 71.67% click share, while lululemon.com and coach.com lead individual brands at 4.89% and 4.88%, respectively.
Share of Spend for the top 10 US Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | coach.com | lululemon.com | anthropologie.com | victoriassecret.com | nike.com | birkenstock.com | quince.com | gap.com | shein.com | torrid.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 7.43% | 8.03% | 1.04% | 4.32% | 3.55% | 2.24% | 1.26% | 0.85% | 1.49% | 1.09% |
| 2026/09/02 | 8.45% | 5.62% | 2.41% | 6.52% | 2.03% | 1.62% | 1.44% | 1.19% | 1.39% | 1.16% |
| 2026/09/03 | 8.61% | 7.07% | 1.97% | 6.01% | 1.94% | 1.76% | 1.47% | 1.12% | 1.48% | 1.07% |
| 2026/09/04 | 8.86% | 4.25% | 1.93% | 5.7% | 1.88% | 1.28% | 1.56% | 1.1% | 1.51% | 1.26% |
| 2026/09/05 | 8.13% | 5.38% | 2.47% | 5.74% | 1.85% | 1.56% | 1.54% | 1.19% | 1.51% | 1.3% |
| 2026/09/06 | 7.31% | 5.64% | 2.22% | 5.98% | 1.81% | 1.1% | 1.6% | 1.55% | 1.46% | 1.29% |
| 2026/09/07 | 8.19% | 4.38% | 2.39% | 6.86% | 1.74% | 1.14% | 1.47% | 1.39% | 1.4% | 1.54% |
| 2026/09/08 | 9.69% | 4.89% | 1.53% | 5.66% | 1.65% | 1.05% | 1.41% | 1.53% | 1.42% | 1.5% |
| 2026/09/09 | 3.27% | 2.6% | 2% | 2.02% | 1.8% | 1.4% | 1.81% | 1.68% | 2.06% | 1.04% |
| 2026/09/10 | 3.34% | 2.79% | 1.31% | 4.19% | 1.73% | 0.66% | 1.56% | 1.94% | 1.7% | 0.92% |
| 2026/09/11 | 6.35% | 2.95% | 1.17% | 1.84% | 1.49% | 0.74% | 1.26% | 1.75% | 1.34% | 0.26% |
| 2026/09/12 | 2.57% | 3.94% | 3.2% | 2.72% | 1.45% | 1.37% | 1.27% | 2.01% | 1.33% | 0.64% |
| 2026/09/13 | 4.76% | 3.67% | 1.41% | 2.42% | 1.33% | 1.27% | 1.32% | 1.52% | 1.15% | 0.76% |
| 2026/09/14 | 2.93% | 5.28% | 1.99% | 3.05% | 1.39% | 1.33% | 1.02% | 1.46% | 0.99% | 0.76% |
| 2026/09/15 | 6.49% | 5.55% | 1.4% | 1.55% | 1.4% | 1.27% | 1.19% | 1.37% | 1.29% | 0.77% |
| 2026/09/16 | 7.55% | 3.96% | 1.55% | 1.56% | 1.45% | 0.92% | 1.18% | 1.49% | 1.37% | 0.38% |
| 2026/09/17 | 5.43% | 4.89% | 1.19% | 2.33% | 1.36% | 1.48% | 0.98% | 1.6% | 1.08% | 1.01% |
| 2026/09/18 | 4.29% | 4.36% | 1.16% | 1.42% | 1.43% | 1.76% | 1.01% | 1.69% | 1.1% | 0.86% |
| 2026/09/19 | 6.44% | 4.85% | 1.39% | 3.28% | 1.43% | 0.96% | 1.09% | 1.89% | 1.13% | 1.48% |
| 2026/09/20 | 4.71% | 4.49% | 1.47% | 4.01% | 1.51% | 3.13% | 0.99% | 1.84% | 1.13% | 0.92% |
| 2026/09/21 | 5.57% | 2.78% | 1.92% | 3.85% | 1.65% | 2.28% | 0.95% | 2.11% | 1.16% | 0.57% |
| 2026/09/22 | 8.61% | 2.68% | 3.05% | 3.43% | 1.83% | 1.69% | 1.04% | 2.24% | 1.13% | 0.99% |
| 2026/09/23 | 7.94% | 4.61% | 1.31% | 1.78% | 1.61% | 1.87% | 1.12% | 1.44% | 1.31% | 1.03% |
| 2026/09/24 | 7.6% | 3.69% | 1.89% | 4.65% | 1.86% | 1.7% | 1.18% | 1.31% | 1.03% | 0.98% |
| 2026/09/25 | 7.48% | 3.52% | 2.08% | 1.45% | 1.97% | 1.54% | 1.17% | 1.72% | 1.02% | 1.24% |
| 2026/09/26 | 5.35% | 3.73% | 1.88% | 1.42% | 1.91% | 2.68% | 1.18% | 1.75% | 1.08% | 2.06% |
| 2026/09/27 | 3.15% | 3.26% | 2.61% | 3.42% | 1.98% | 2.88% | 1.24% | 1.36% | 1.04% | 1.32% |
| 2026/09/28 | 3.98% | 3.5% | 2.08% | 2.68% | 1.85% | 1.93% | 1.16% | 1.4% | 1% | 1.94% |
| 2026/09/29 | 5.19% | 3.44% | 2.15% | 5.9% | 1.6% | 1.94% | 1.09% | 0.92% | 0.94% | 0.7% |
| 2026/09/30 | 6.36% | 3.7% | 1.93% | 1.89% | 1.76% | 1.71% | 1.22% | 1.2% | 1.06% | 1.01% |
- coach.com
- lululemon.com
- anthropologie.com
- victoriassecret.com
- nike.com
- birkenstock.com
- quince.com
- gap.com
- shein.com
- torrid.com
Copyright © Adthena. All rights reserved.
In September 2026, Coach.com saw fluctuating PPC spend, peaking at 9.69% on the 8th, then dropping to 3.27% on the 9th. Lululemon.com started strong at 8.03% but declined, ending at 3.7%. Anthropologie.com maintained low spend, peaking at 3.2% on the 12th. Victoriassecret.com had a notable dip mid-month, while Nike.com remained steady. Birkenstock.com and Quince.com showed minor fluctuations. Gap.com and Shein.com had consistent low spend, while Torrid.com experienced a significant drop mid-month. The month concluded with varied spend across domains.
Competitor Count for US Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 6841 |
| 2026/09/02 | 8278 |
| 2026/09/03 | 8410 |
| 2026/09/04 | 8552 |
| 2026/09/05 | 8363 |
| 2026/09/06 | 7949 |
| 2026/09/07 | 7827 |
| 2026/09/08 | 7571 |
| 2026/09/09 | 7665 |
| 2026/09/10 | 8015 |
| 2026/09/11 | 8100 |
| 2026/09/12 | 8243 |
| 2026/09/13 | 8341 |
| 2026/09/14 | 8072 |
| 2026/09/15 | 8459 |
| 2026/09/16 | 8598 |
| 2026/09/17 | 8612 |
| 2026/09/18 | 8401 |
| 2026/09/19 | 7996 |
| 2026/09/20 | 7873 |
| 2026/09/21 | 7671 |
| 2026/09/22 | 7575 |
| 2026/09/23 | 7155 |
| 2026/09/24 | 7359 |
| 2026/09/25 | 7320 |
| 2026/09/26 | 7229 |
| 2026/09/27 | 7332 |
| 2026/09/28 | 7416 |
| 2026/09/29 | 7781 |
| 2026/09/30 | 7810 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in distinct advertisers, starting at 6,841 and peaking at 8,612 mid-month. The month concluded with a slight decline, ending at 7,810.
