Share of Clicks for top 10 US Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lululemon.com | 8.91 |
| macys.com | 4.26 |
| fashionnova.com | 3.43 |
| victoriassecret.com | 2.32 |
| ugg.com | 2.18 |
| nike.com | 1.83 |
| birkenstock.com | 1.83 |
| gap.com | 1.66 |
| ae.com | 1.63 |
| oldnavy.gap.com | 1.52 |
| others | 70.43 |
- lululemon.com - 8.91%
- macys.com - 4.26%
- fashionnova.com - 3.43%
- victoriassecret.com - 2.32%
- ugg.com - 2.18%
- nike.com - 1.83%
- birkenstock.com - 1.83%
- gap.com - 1.66%
- ae.com - 1.63%
- oldnavy.gap.com - 1.52%
- others - 70.43%
Copyright © Adthena. All rights reserved.
Lululemon leads with 8.91% click share, followed by Macy’s at 4.26%. Others dominate with 70.43%, overshadowing individual competitors.
Share of Spend for the top 10 US Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lululemon.com | macys.com | gap.com | quince.com | shein.com | coach.com | victoriassecret.com | ugg.com | coachoutlet.com | nike.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 9.21% | 2.94% | 2.7% | 1.94% | 0.95% | 2.79% | 2.93% | 0.8% | 0.93% | 1.22% |
| 2026/01/02 | 7.18% | 3.1% | 1.86% | 1.84% | 1.23% | 2.65% | 2.39% | 1.03% | 1.13% | 1.42% |
| 2026/01/03 | 8.76% | 4.02% | 2.18% | 2.21% | 1.42% | 1.41% | 1.65% | 0.75% | 0.85% | 1.38% |
| 2026/01/04 | 7.74% | 3.25% | 2.18% | 2.26% | 1.73% | 1.99% | 3.39% | 0.94% | 1.08% | 1.6% |
| 2026/01/05 | 8.05% | 2.2% | 2.78% | 2.28% | 2.32% | 1.73% | 3.51% | 1.22% | 1.08% | 1.61% |
| 2026/01/06 | 9.42% | 3.23% | 2.13% | 1.42% | 0.61% | 2.11% | 2.67% | 4.41% | 1.12% | 0.84% |
| 2026/01/07 | 8.72% | 2.12% | 2.28% | 2.2% | 1.6% | 2.88% | 2.49% | 2.07% | 1.75% | 1.58% |
| 2026/01/08 | 11.14% | 2.75% | 2.35% | 2.36% | 1.02% | 2.58% | 1.95% | 1.75% | 1.6% | 1.53% |
| 2026/01/09 | 9.09% | 2.23% | 2.13% | 1.81% | 1.08% | 2.64% | 2.18% | 3.15% | 1.9% | 1.62% |
| 2026/01/10 | 7.8% | 2.45% | 2.81% | 2% | 1.53% | 1.59% | 2.51% | 1.73% | 2.23% | 1.33% |
| 2026/01/11 | 6.14% | 4.5% | 2.22% | 1.88% | 1.68% | 2.4% | 2.12% | 1.45% | 1.2% | 1.5% |
| 2026/01/12 | 6.97% | 2.89% | 2.84% | 2.01% | 1.74% | 1.83% | 2.39% | 1.6% | 1.54% | 1.47% |
| 2026/01/13 | 7.89% | 2.76% | 2.68% | 2.16% | 1.73% | 1.19% | 1.54% | 1.61% | 0.92% | 1.48% |
| 2026/01/14 | 8.14% | 2.2% | 3.28% | 1.83% | 1.98% | 2.31% | 2.86% | 2.25% | 1.28% | 1.3% |
| 2026/01/15 | 6.29% | 1.74% | 3.38% | 1.72% | 2% | 1.72% | 3.63% | 1.03% | 1.74% | 1.23% |
| 2026/01/16 | 9.07% | 2.22% | 2.13% | 1.81% | 1.08% | 2.63% | 2.17% | 3.14% | 1.9% | 1.61% |
| 2026/01/17 | 5.77% | 3.24% | 3.68% | 1.69% | 1.71% | 2.82% | 3.59% | 1.02% | 1.85% | 1.71% |
| 2026/01/18 | 7.41% | 3.39% | 4.87% | 1.99% | 1.68% | 1.3% | 3.09% | 1.38% | 1.46% | 1.76% |
| 2026/01/19 | 5.51% | 2.76% | 2.47% | 2.35% | 1.93% | 3.03% | 4.24% | 1.14% | 2.35% | 1.6% |
| 2026/01/20 | 7.87% | 2.76% | 2.68% | 2.15% | 1.73% | 1.19% | 1.54% | 1.61% | 0.92% | 1.48% |
| 2026/01/21 | 6.7% | 2.8% | 1.76% | 1.95% | 1.88% | 2.57% | 1.77% | 1.25% | 2.02% | 1.69% |
| 2026/01/22 | 8.67% | 2.88% | 2.11% | 1.8% | 1.44% | 2.29% | 1.86% | 1.3% | 2.49% | 1.65% |
| 2026/01/23 | 7.29% | 2.34% | 2.36% | 1.92% | 1.68% | 2.17% | 3.2% | 1.64% | 1.81% | 1.59% |
| 2026/01/24 | 8.46% | 2.75% | 2.51% | 1.96% | 2.26% | 1.2% | 3.54% | 1.16% | 1.27% | 1.55% |
| 2026/01/25 | 6.22% | 2.92% | 2.89% | 2.12% | 1.93% | 2.46% | 3.21% | 1.48% | 1.82% | 1.68% |
| 2026/01/26 | 6.3% | 3.09% | 2.47% | 2.27% | 1.48% | 2.21% | 0.95% | 1.26% | 2.18% | 1.73% |
| 2026/01/27 | 8.28% | 2.85% | 2.46% | 2.45% | 1.35% | 1.96% | 1.01% | 1.28% | 1.45% | 1.81% |
| 2026/01/28 | 5.94% | 3.11% | 3.75% | 2.31% | 1.67% | 1.91% | 2.98% | 1.23% | 0.95% | 1.67% |
| 2026/01/29 | 5.05% | 2.99% | 3.61% | 2.48% | 2.18% | 1.9% | 1.57% | 1.4% | 2.69% | 1.58% |
| 2026/01/30 | 5.85% | 3.46% | 3.48% | 2.43% | 2.14% | 1.17% | 1.47% | 1.16% | 1.37% | 1.6% |
| 2026/01/31 | 8.25% | 3.89% | 2.81% | 2.81% | 2.62% | 2.4% | 1.66% | 1.5% | 1.37% | 1.37% |
- lululemon.com
- macys.com
- gap.com
- quince.com
- shein.com
- coach.com
- victoriassecret.com
- ugg.com
- coachoutlet.com
- nike.com
Copyright © Adthena. All rights reserved.
Lululemon’s PPC spend fluctuated, peaking at 11.14% on January 8. Macy’s saw a steady rise, ending at 3.89%. Gap’s spend peaked mid-month, while Quince and Shein showed gradual increases. Coach and Victoria’s Secret had variable trends, with UGG and Coach Outlet maintaining lower shares. Nike’s spend remained stable throughout January.
Competitor Count for US Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 7354 |
| 2026/01/02 | 7501 |
| 2026/01/03 | 7365 |
| 2026/01/04 | 7266 |
| 2026/01/05 | 7473 |
| 2026/01/06 | 7333 |
| 2026/01/07 | 7196 |
| 2026/01/08 | 6555 |
| 2026/01/09 | 6702 |
| 2026/01/10 | 7691 |
| 2026/01/11 | 6879 |
| 2026/01/12 | 7265 |
| 2026/01/13 | 7009 |
| 2026/01/14 | 7015 |
| 2026/01/15 | 6921 |
| 2026/01/16 | 6702 |
| 2026/01/17 | 6631 |
| 2026/01/18 | 6611 |
| 2026/01/19 | 7155 |
| 2026/01/20 | 7009 |
| 2026/01/21 | 6741 |
| 2026/01/22 | 6369 |
| 2026/01/23 | 6606 |
| 2026/01/24 | 6724 |
| 2026/01/25 | 6721 |
| 2026/01/26 | 6897 |
| 2026/01/27 | 6441 |
| 2026/01/28 | 6548 |
| 2026/01/29 | 6624 |
| 2026/01/30 | 6643 |
| 2026/01/31 | 6610 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 7,691 on January 10. The month concluded with a slight decline, ending at 6,610.
