Share of Clicks for top 10 US Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lululemon.com | 10.54 |
| nike.com | 4.15 |
| shein.com | 3.65 |
| coachoutlet.com | 2.37 |
| newbalance.com | 2.17 |
| michaelkors.com | 2.08 |
| fashionnova.com | 1.83 |
| amazon.com | 1.55 |
| gap.com | 1.5 |
| dickssportinggoods.com | 1.49 |
| others | 68.67 |
- lululemon.com - 10.54%
- nike.com - 4.15%
- shein.com - 3.65%
- coachoutlet.com - 2.37%
- newbalance.com - 2.17%
- michaelkors.com - 2.08%
- fashionnova.com - 1.83%
- amazon.com - 1.55%
- gap.com - 1.5%
- dickssportinggoods.com - 1.49%
- others - 68.67%
Copyright © Adthena. All rights reserved.
Lululemon leads with 10.54% click share, followed by Nike at 4.15%. Shein captures 3.65%, while ‘others’ dominate with 68.67%.
Share of Spend for the top 10 US Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | shein.com | amazon.com | gapfactory.com | fashionnova.com | macys.com | coachoutlet.com | victoriassecret.com | lululemon.com | dickssportinggoods.com | gap.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 4.78% | 0.84% | 1.07% | 2.57% | 1.39% | 2.99% | 1.49% | 4.47% | 2.48% | 1.22% |
| 2025/10/02 | 4.15% | 1.1% | 1.16% | 3.1% | 1.6% | 2.64% | 1.35% | 8.22% | 1.55% | 1.32% |
| 2025/10/03 | 3.22% | 1.39% | 1.23% | 1.06% | 2.03% | 2.17% | 1.34% | 9.82% | 1.23% | 0.84% |
| 2025/10/04 | 4.81% | 1.24% | 1.17% | 1.97% | 1.73% | 2.59% | 1.62% | 6.33% | 1.53% | 1.36% |
| 2025/10/05 | 4.81% | 1.66% | 1.23% | 0.77% | 1.83% | 2.69% | 1.46% | 7.07% | 1.41% | 2.34% |
| 2025/10/06 | 3.9% | 1.69% | 1.21% | 1.53% | 1.65% | 2.7% | 1.52% | 7.61% | 1.29% | 1.32% |
| 2025/10/07 | 4.3% | 3.01% | 1.13% | 2.15% | 1.4% | 2.64% | 1.64% | 6.15% | 1.71% | 1.44% |
| 2025/10/08 | 4.31% | 2.48% | 1.61% | 1.19% | 1.58% | 2.57% | 1.03% | 8.57% | 1.83% | 1.08% |
| 2025/10/09 | 4.29% | 1.24% | 1.37% | 1.33% | 1.7% | 2.5% | 1.04% | 6.63% | 1.79% | 0.95% |
| 2025/10/10 | 4.21% | 1.56% | 1.26% | 1.45% | 1.45% | 2.59% | 1.37% | 4.89% | 1.65% | 0.86% |
| 2025/10/11 | 3.82% | 1.92% | 1.8% | 1.59% | 1.4% | 2.45% | 1.27% | 5.19% | 1.38% | 1.33% |
| 2025/10/12 | 4.96% | 1.3% | 1.21% | 1.52% | 1.45% | 2.36% | 1.16% | 6.49% | 1.46% | 1.36% |
| 2025/10/13 | 3.83% | 1.68% | 1.13% | 0.98% | 1.43% | 2.96% | 0.94% | 4.71% | 1.66% | 2.16% |
| 2025/10/14 | 4.66% | 2.18% | 1% | 1% | 1.18% | 2.58% | 0.78% | 5.97% | 1.66% | 2.31% |
| 2025/10/15 | 5.02% | 1.99% | 1.07% | 2.95% | 1.15% | 2.53% | 1.08% | 6.57% | 1.77% | 1.03% |
| 2025/10/16 | 5.25% | 1.98% | 1.09% | 1.43% | 1.28% | 2.38% | 0.95% | 6.74% | 1.77% | 2.18% |
| 2025/10/17 | 4.96% | 1.16% | 0.99% | 1.48% | 1.28% | 2.58% | 0.9% | 6.98% | 2.11% | 1.97% |
| 2025/10/18 | 4.78% | 1.5% | 1.26% | 2.27% | 1.28% | 2.39% | 1.71% | 5.99% | 2.03% | 1.87% |
| 2025/10/19 | 3.31% | 1.84% | 1.53% | 3.11% | 1.25% | 2.56% | 1.01% | 6.72% | 1.67% | 2.84% |
| 2025/10/20 | 1.74% | 1.86% | 1.61% | 1.53% | 1.57% | 2.27% | 2.71% | 7.28% | 1.5% | 2.04% |
| 2025/10/21 | 1.8% | 2.59% | 1.46% | 1.13% | 1.74% | 2.46% | 1.7% | 6.13% | 1.57% | 2.21% |
| 2025/10/22 | 2.25% | 3.13% | 1.49% | 2.36% | 1.9% | 2.64% | 1.34% | 3.78% | 1.5% | 2.18% |
| 2025/10/23 | 2.75% | 2.49% | 1.83% | 1.34% | 2.3% | 2.83% | 1.19% | 1.99% | 1.62% | 1.4% |
| 2025/10/24 | 2.76% | 3.48% | 1.51% | 1.69% | 2.11% | 2.21% | 1.37% | 1.72% | 1.39% | 0.98% |
| 2025/10/25 | 2.92% | 3.26% | 1.49% | 1.86% | 2.25% | 3.16% | 0.83% | 1.42% | 1.44% | 1.07% |
| 2025/10/26 | 3.14% | 3.33% | 1.25% | 1.58% | 1.93% | 2.91% | 0.7% | 1.64% | 1.48% | 1.75% |
| 2025/10/27 | 3.21% | 3.36% | 1.32% | 1.2% | 1.91% | 3.19% | 1.68% | 1.27% | 1.53% | 1.32% |
| 2025/10/28 | 3.42% | 2.73% | 1.49% | 2.23% | 2.11% | 2.46% | 1.45% | 1.64% | 1.46% | 0.71% |
| 2025/10/29 | 3.42% | 2.1% | 1.53% | 1.83% | 2.55% | 2.47% | 1.66% | 1.46% | 1.44% | 0.7% |
| 2025/10/30 | 3.14% | 2.56% | 1.83% | 1.84% | 2.48% | 2.49% | 2.25% | 1.29% | 1.57% | 0.83% |
| 2025/10/31 | 3.09% | 2.77% | 2.69% | 2.28% | 2.24% | 1.98% | 1.78% | 1.43% | 1.21% | 1.15% |
- shein.com
- amazon.com
- gapfactory.com
- fashionnova.com
- macys.com
- coachoutlet.com
- victoriassecret.com
- lululemon.com
- dickssportinggoods.com
- gap.com
Copyright © Adthena. All rights reserved.
In October 2025, Shein’s PPC spend share fluctuated, peaking mid-month before declining. Amazon’s share rose steadily, while Gap Factory and Fashion Nova showed varied trends. Lululemon’s share spiked early, then decreased.
Competitor Count for US Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 8761 |
| 2025/10/02 | 7807 |
| 2025/10/03 | 6609 |
| 2025/10/04 | 7271 |
| 2025/10/05 | 7386 |
| 2025/10/06 | 7118 |
| 2025/10/07 | 7429 |
| 2025/10/08 | 7034 |
| 2025/10/09 | 7049 |
| 2025/10/10 | 7372 |
| 2025/10/11 | 6943 |
| 2025/10/12 | 7271 |
| 2025/10/13 | 7294 |
| 2025/10/14 | 7118 |
| 2025/10/15 | 7301 |
| 2025/10/16 | 7168 |
| 2025/10/17 | 7533 |
| 2025/10/18 | 7894 |
| 2025/10/19 | 7814 |
| 2025/10/20 | 7549 |
| 2025/10/21 | 7089 |
| 2025/10/22 | 7116 |
| 2025/10/23 | 7326 |
| 2025/10/24 | 7168 |
| 2025/10/25 | 7137 |
| 2025/10/26 | 7153 |
| 2025/10/27 | 7081 |
| 2025/10/28 | 7118 |
| 2025/10/29 | 7188 |
| 2025/10/30 | 7021 |
| 2025/10/31 | 7022 |
Copyright © Adthena. All rights reserved.
October began with 8,761 advertisers, dropping to 6,609 by the 3rd. Mid-month saw fluctuations, peaking at 7,894 on the 18th. The month concluded with 7,022 advertisers.
