Share of Clicks for top 10 US Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lululemon.com | 8.8 |
| nike.com | 6.73 |
| birkenstock.com | 4.21 |
| coach.com | 3.65 |
| victoriassecret.com | 2.59 |
| shein.com | 2.34 |
| oldnavy.gap.com | 1.68 |
| macys.com | 1.66 |
| gucci.com | 1.46 |
| vans.com | 1.41 |
| others | 65.47 |
- lululemon.com - 8.8%
- nike.com - 6.73%
- birkenstock.com - 4.21%
- coach.com - 3.65%
- victoriassecret.com - 2.59%
- shein.com - 2.34%
- oldnavy.gap.com - 1.68%
- macys.com - 1.66%
- gucci.com - 1.46%
- vans.com - 1.41%
- others - 65.47%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Lululemon leads with 8.80% click share, followed by Nike at 6.73%. Others dominate with 65.47%, overshadowing brands like Vans and Gucci.
Share of Spend for the top 10 US Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lululemon.com | coach.com | victoriassecret.com | macys.com | nike.com | birkenstock.com | anthropologie.com | shein.com | quince.com | on.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 6.3% | 3.47% | 1.62% | 4.01% | 3.96% | 1.7% | 1.11% | 5.33% | 2.22% | 1.34% |
| 2026/08/02 | 6.94% | 2.82% | 1.71% | 3.75% | 4.35% | 1.55% | 1.45% | 5.19% | 2.19% | 1.69% |
| 2026/08/03 | 5.13% | 4.52% | 1.37% | 2.41% | 4.49% | 2.56% | 1.96% | 5.36% | 2.15% | 2.05% |
| 2026/08/04 | 7.14% | 2.98% | 2% | 3.28% | 3.7% | 1.49% | 1.16% | 4.66% | 2.04% | 1.86% |
| 2026/08/05 | 8.05% | 2.26% | 1.92% | 2.55% | 5.22% | 1.45% | 1.42% | 4.54% | 2.03% | 2.13% |
| 2026/08/06 | 6.62% | 3.13% | 1.41% | 3.98% | 4.91% | 1.21% | 1.31% | 5.4% | 1.62% | 2% |
| 2026/08/07 | 4.74% | 5.73% | 2.18% | 2.95% | 5.04% | 2.09% | 0.83% | 5.33% | 1.69% | 1.84% |
| 2026/08/08 | 6.23% | 5.47% | 2.53% | 1.39% | 4.38% | 2.34% | 0.61% | 4.56% | 1.8% | 1.76% |
| 2026/08/09 | 8.08% | 3% | 2.58% | 4.77% | 4.04% | 1.51% | 1.38% | 4.38% | 1.7% | 1.45% |
| 2026/08/10 | 8.76% | 5.31% | 1% | 3.93% | 3.44% | 2.02% | 0.71% | 5.25% | 1.49% | 1.59% |
| 2026/08/11 | 6.09% | 4.33% | 1.11% | 3.25% | 4.28% | 2.12% | 1.27% | 4.77% | 1.53% | 1.47% |
| 2026/08/12 | 7.18% | 3.74% | 0.9% | 4.22% | 4.34% | 2.67% | 0.83% | 4.02% | 1.65% | 1.67% |
| 2026/08/13 | 7.85% | 4.38% | 1.83% | 3.9% | 4.2% | 2.29% | 0.74% | 3.18% | 1.6% | 1.26% |
| 2026/08/14 | 8.7% | 3.32% | 1.04% | 3.46% | 3.4% | 2.86% | 1.3% | 3.38% | 1.57% | 1.09% |
| 2026/08/15 | 7.34% | 1.59% | 0.92% | 2.61% | 3.95% | 3.26% | 0.72% | 3.72% | 1.53% | 1.21% |
| 2026/08/16 | 6.82% | 4.4% | 1.5% | 4.1% | 4.39% | 2.48% | 0.92% | 2.79% | 1.67% | 1.23% |
| 2026/08/17 | 6.27% | 4.04% | 0.87% | 5.28% | 4.39% | 3.48% | 0.61% | 2.66% | 1.6% | 1.48% |
| 2026/08/18 | 8.63% | 2.74% | 1.38% | 4.62% | 3.97% | 2.97% | 0.62% | 2.63% | 1.72% | 1.19% |
| 2026/08/19 | 8.6% | 4.72% | 1.38% | 4.7% | 4.04% | 3.04% | 1.51% | 2.99% | 1.59% | 1.23% |
| 2026/08/20 | 6.34% | 4.02% | 1.52% | 4.35% | 3.82% | 2.26% | 0.99% | 2.4% | 1.67% | 1.55% |
| 2026/08/21 | 6.05% | 2.94% | 2.57% | 3.71% | 3.48% | 2.57% | 1.59% | 1.82% | 1.77% | 1.32% |
| 2026/08/22 | 7.78% | 8.51% | 1.76% | 3.25% | 2.87% | 2.01% | 2.15% | 1.41% | 1.85% | 1.17% |
| 2026/08/23 | 5.66% | 8.43% | 3.16% | 3.55% | 3.09% | 1.96% | 2.19% | 2.05% | 1.74% | 1.26% |
| 2026/08/24 | 5.52% | 13.18% | 3.36% | 3.78% | 2.88% | 2.28% | 1.68% | 2.16% | 1.26% | 1.16% |
| 2026/08/25 | 6.93% | 4.95% | 5.53% | 3.25% | 3.02% | 1.87% | 6.1% | 1.87% | 1.52% | 1.18% |
| 2026/08/26 | 4.46% | 6.05% | 7.71% | 3.5% | 3.03% | 1.34% | 1.81% | 2.01% | 1.46% | 1.26% |
| 2026/08/27 | 6.85% | 5.33% | 3.84% | 3.47% | 2.98% | 2.1% | 2.92% | 2.35% | 1.47% | 1.09% |
| 2026/08/28 | 5.28% | 3.64% | 7.35% | 3.4% | 2.51% | 1.46% | 5.19% | 2% | 1.5% | 0.95% |
| 2026/08/29 | 5.04% | 5.51% | 4.79% | 3.89% | 2.79% | 2.09% | 1.25% | 2.21% | 1.68% | 1.02% |
| 2026/08/30 | 5.21% | 5.69% | 4.26% | 3.6% | 2.76% | 1.85% | 1.13% | 2.16% | 1.84% | 1.19% |
| 2026/08/31 | 8.17% | 6.36% | 3.91% | 3.76% | 2.83% | 2.08% | 1.72% | 1.63% | 1.45% | 0.88% |
- lululemon.com
- coach.com
- victoriassecret.com
- macys.com
- nike.com
- birkenstock.com
- anthropologie.com
- shein.com
- quince.com
- on.com
Copyright © Adthena. All rights reserved.
In August 2026, lululemon.com saw fluctuating PPC spend, peaking at 8.76% on the 10th. Coach.com surged mid-month, reaching 13.18% on the 24th. Victoria’s Secret’s spend increased towards month’s end, while Nike.com maintained steady levels. The month concluded with lululemon.com leading at 8.17%.
Competitor Count for US Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 7568 |
| 2026/08/02 | 7568 |
| 2026/08/03 | 7235 |
| 2026/08/04 | 7767 |
| 2026/08/05 | 7161 |
| 2026/08/06 | 6565 |
| 2026/08/07 | 6375 |
| 2026/08/08 | 6318 |
| 2026/08/09 | 6340 |
| 2026/08/10 | 6676 |
| 2026/08/11 | 6742 |
| 2026/08/12 | 6546 |
| 2026/08/13 | 6491 |
| 2026/08/14 | 6652 |
| 2026/08/15 | 6316 |
| 2026/08/16 | 6169 |
| 2026/08/17 | 6133 |
| 2026/08/18 | 6094 |
| 2026/08/19 | 5847 |
| 2026/08/20 | 6390 |
| 2026/08/21 | 6740 |
| 2026/08/22 | 6932 |
| 2026/08/23 | 6747 |
| 2026/08/24 | 6684 |
| 2026/08/25 | 7008 |
| 2026/08/26 | 6921 |
| 2026/08/27 | 7033 |
| 2026/08/28 | 7176 |
| 2026/08/29 | 7718 |
| 2026/08/30 | 7186 |
| 2026/08/31 | 7017 |
Copyright © Adthena. All rights reserved.
August began with 7,568 advertisers, fluctuating throughout the month. A mid-month dip to 5,847 was followed by a recovery, ending at 7,017.
