Share of Clicks for top 10 US Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lululemon.com | 9.44 |
| coach.com | 3.94 |
| oldnavy.gap.com | 2.97 |
| macys.com | 2.55 |
| fashionnova.com | 2.05 |
| nike.com | 2.04 |
| shein.com | 2.02 |
| victoriassecret.com | 1.98 |
| birkenstock.com | 1.39 |
| urbanoutfitters.com | 1.39 |
| others | 70.23 |
- lululemon.com - 9.44%
- coach.com - 3.94%
- oldnavy.gap.com - 2.97%
- macys.com - 2.55%
- fashionnova.com - 2.05%
- nike.com - 2.04%
- shein.com - 2.02%
- victoriassecret.com - 1.98%
- birkenstock.com - 1.39%
- urbanoutfitters.com - 1.39%
- others - 70.23%
Copyright © Adthena. All rights reserved.
Lululemon leads with 9.44% click share, followed by Coach at 3.94%. Old Navy, Macy’s, and others dominate the remaining landscape.
Share of Spend for the top 10 US Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lululemon.com | coach.com | gap.com | shein.com | victoriassecret.com | macys.com | quince.com | nike.com | on.com | anthropologie.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 4.83% | 5.56% | 0.77% | 2.01% | 2.34% | 1.79% | 1.99% | 2.49% | 1.73% | 1.38% |
| 2026/04/02 | 8.3% | 6.33% | 1.11% | 2.72% | 2.76% | 1.26% | 1.57% | 2.15% | 2.19% | 1.19% |
| 2026/04/03 | 7.75% | 5.03% | 1.59% | 2.96% | 2.51% | 1.32% | 1.69% | 2.08% | 2.18% | 1.41% |
| 2026/04/04 | 6.94% | 5.73% | 1.21% | 3.32% | 2.34% | 1.31% | 1.75% | 2.07% | 1.85% | 1.37% |
| 2026/04/05 | 5.58% | 5.95% | 1.64% | 3.63% | 3.56% | 1.17% | 1.75% | 1.58% | 1.79% | 1.12% |
| 2026/04/06 | 6.33% | 4.17% | 0.73% | 2.74% | 1.76% | 1.59% | 1.78% | 1.41% | 1.46% | 1.28% |
| 2026/04/07 | 4.58% | 7.51% | 1.11% | 2.49% | 2.02% | 1.33% | 2.08% | 1.43% | 1.41% | 1.59% |
| 2026/04/08 | 7.14% | 4.59% | 0.93% | 3.29% | 3.16% | 1.82% | 1.8% | 1.33% | 1.45% | 1.31% |
| 2026/04/09 | 5.6% | 4.53% | 0.8% | 3.03% | 3.61% | 2.55% | 1.91% | 1.28% | 1.33% | 1.29% |
| 2026/04/10 | 5.99% | 9.64% | 1.06% | 3.01% | 2.36% | 2.66% | 1.93% | 1.32% | 1.02% | 1.28% |
| 2026/04/11 | 6.43% | 3.93% | 0.75% | 2.69% | 4.09% | 3.04% | 1.39% | 1.41% | 1.33% | 1.19% |
| 2026/04/12 | 6.39% | 3.91% | 1.09% | 3.72% | 1.65% | 3.03% | 1.6% | 1.42% | 1.38% | 1.02% |
| 2026/04/13 | 6.37% | 4.45% | 1.76% | 2.74% | 2.17% | 1.69% | 1.67% | 1.33% | 1.41% | 1.16% |
| 2026/04/14 | 6.98% | 4.9% | 0.87% | 2.27% | 2.05% | 1.7% | 1.84% | 1.24% | 1.19% | 1.54% |
| 2026/04/15 | 5.88% | 4.57% | 0.64% | 3.14% | 2.54% | 1.46% | 2.24% | 1.04% | 1.41% | 0.87% |
| 2026/04/16 | 4.13% | 5.46% | 1.04% | 3.14% | 2.09% | 1.67% | 2.11% | 1.02% | 1.29% | 1.72% |
| 2026/04/17 | 4.73% | 3.75% | 1.18% | 2.86% | 3.78% | 1.76% | 1.93% | 1.09% | 1.43% | 0.88% |
| 2026/04/18 | 5.02% | 3.24% | 1.06% | 3.4% | 3.25% | 1.68% | 2.03% | 1.06% | 1.28% | 1.14% |
| 2026/04/19 | 6.82% | 3.02% | 0.83% | 2.96% | 2.61% | 1.86% | 1.97% | 1.3% | 1.35% | 1.29% |
| 2026/04/20 | 5.89% | 3.37% | 1.29% | 2.19% | 2.43% | 2.13% | 2.31% | 1.26% | 1.27% | 1.83% |
| 2026/04/21 | 7.07% | 8.05% | 1.48% | 2.68% | 1.93% | 1.59% | 1.99% | 1.13% | 0.82% | 1.27% |
| 2026/04/22 | 5.08% | 6.11% | 0.66% | 2.75% | 2.18% | 1.55% | 1.83% | 1.77% | 1.01% | 1.33% |
| 2026/04/23 | 4.7% | 4.26% | 1.31% | 2.29% | 3.2% | 2.42% | 1.9% | 2.04% | 1.14% | 0.71% |
| 2026/04/24 | 4.42% | 5.58% | 0.77% | 2.03% | 2.92% | 2.27% | 1.87% | 2% | 1.35% | 2.79% |
| 2026/04/25 | 6.41% | 5.05% | 0.89% | 2.46% | 2.52% | 2.31% | 1.74% | 2.15% | 1.23% | 1.08% |
| 2026/04/26 | 5.59% | 6.53% | 1.04% | 2.9% | 2.09% | 2.23% | 1.62% | 2.12% | 0.79% | 1.24% |
| 2026/04/27 | 6.28% | 4.34% | 1.5% | 2.28% | 2.1% | 2.08% | 2.17% | 1.81% | 0.98% | 1.32% |
| 2026/04/28 | 6.5% | 4.73% | 2.4% | 2.54% | 1.58% | 1.9% | 1.79% | 1.75% | 1.04% | 1.45% |
| 2026/04/29 | 6.63% | 4.5% | 1.98% | 2.42% | 2.1% | 1.93% | 1.66% | 1.76% | 0.99% | 1.32% |
| 2026/04/30 | 8.08% | 7.69% | 2.74% | 2.63% | 2.08% | 1.84% | 1.66% | 1.07% | 0.89% | 0.82% |
- lululemon.com
- coach.com
- gap.com
- shein.com
- victoriassecret.com
- macys.com
- quince.com
- nike.com
- on.com
- anthropologie.com
Copyright © Adthena. All rights reserved.
In April 2026, lululemon.com saw fluctuating PPC spend, peaking at 8.30% on April 2nd and ending strong at 8.08%. Coach.com experienced a notable spike on April 10th with 9.64%, while gap.com gradually increased, finishing at 2.74%. Shein.com maintained steady growth, closing at 2.63%. Victoria’s Secret had a mid-month peak, ending at 2.08%. Macy’s showed consistent performance, ending at 1.84%. Quince.com remained stable, closing at 1.66%. Nike.com saw a decline, finishing at 1.07%. On.com and Anthropologie.com had varied trends, ending at 0.89% and 0.82%, respectively.
Competitor Count for US Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 6320 |
| 2026/04/02 | 6496 |
| 2026/04/03 | 6611 |
| 2026/04/04 | 6848 |
| 2026/04/05 | 7000 |
| 2026/04/06 | 7293 |
| 2026/04/07 | 6950 |
| 2026/04/08 | 6670 |
| 2026/04/09 | 6726 |
| 2026/04/10 | 6781 |
| 2026/04/11 | 6257 |
| 2026/04/12 | 6702 |
| 2026/04/13 | 6800 |
| 2026/04/14 | 6677 |
| 2026/04/15 | 7626 |
| 2026/04/16 | 7118 |
| 2026/04/17 | 7065 |
| 2026/04/18 | 7368 |
| 2026/04/19 | 6736 |
| 2026/04/20 | 6501 |
| 2026/04/21 | 6727 |
| 2026/04/22 | 6800 |
| 2026/04/23 | 6546 |
| 2026/04/24 | 6454 |
| 2026/04/25 | 6405 |
| 2026/04/26 | 6324 |
| 2026/04/27 | 6375 |
| 2026/04/28 | 6270 |
| 2026/04/29 | 6357 |
| 2026/04/30 | 6317 |
Copyright © Adthena. All rights reserved.
April saw a dynamic shift in distinct advertisers, peaking at 7,626 mid-month. The month concluded with a slight decline, ending at 6,317.
