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US Retail Apparel & Accessories - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Apparel & Accessories category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Apparel & Accessories brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
lululemon.com 9.1
shein.com 3.8
nike.com 3.04
fashionnova.com 2.69
birkenstock.com 1.83
jcpenney.com 1.73
victoriassecret.com 1.67
amazon.com 1.67
coach.com 1.57
urbanoutfitters.com 1.53
others 71.37

Copyright © Adthena. All rights reserved.

Lululemon leads with 9.1% click share, followed by Shein at 3.8%. Others dominate with 71.37%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Apparel & Accessories brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date lululemon.com shein.com nike.com coach.com victoriassecret.com jcpenney.com macys.com gap.com amazon.com oldnavy.gap.com
2025/06/01 5.12% 7.04% 4.83% 2.13% 1.7% 0.97% 1.37% 1.9% 1.13% 1.36%
2025/06/02 5.06% 7.57% 5.1% 1.87% 1.62% 1.17% 1.37% 1.48% 1.32% 0.79%
2025/06/03 8.89% 6.16% 3.9% 2.53% 2.13% 1.26% 1.82% 1.04% 1% 2.2%
2025/06/04 4.95% 6.49% 4.65% 2.83% 1.57% 1.49% 1.75% 1.57% 1.54% 1.05%
2025/06/05 5.5% 3.82% 4.81% 1.65% 1.18% 1.68% 1.91% 1.54% 1.62% 1.15%
2025/06/06 5.83% 3.95% 3.88% 1.39% 1.59% 2.16% 1.91% 2.03% 1.38% 1.73%
2025/06/07 5.13% 5.09% 3.63% 1.87% 1.08% 1.3% 2.04% 1.92% 1.47% 1.12%
2025/06/08 5.56% 4.75% 4.36% 1.25% 1.35% 1.98% 2.78% 2.2% 1.52% 1.5%
2025/06/09 5.95% 4.53% 4.8% 1.75% 1.3% 1.9% 2.15% 2.04% 1.58% 1.24%
2025/06/10 6.12% 3.88% 4.98% 2.03% 1.9% 1.63% 1.99% 2.65% 1.92% 1.55%
2025/06/11 5.02% 4.05% 5.63% 2.99% 1.64% 2.05% 1.74% 1.76% 2.25% 1.11%
2025/06/12 5.75% 3.61% 4.28% 2.78% 0.88% 1.9% 1.94% 1.25% 2.64% 1.51%
2025/06/13 5.28% 4.65% 3.85% 1.68% 2.01% 2.61% 1.53% 1.63% 2.58% 1.12%
2025/06/14 5.39% 4.6% 4.4% 2.39% 1.74% 3.43% 1.4% 1.27% 2.43% 1%
2025/06/15 5.3% 4.82% 3.58% 3.06% 1.52% 2.39% 1.44% 1.59% 2.23% 1.32%
2025/06/16 5.54% 5.5% 3.44% 3.68% 1.74% 4.13% 1.26% 2.12% 2.15% 1.11%
2025/06/17 5.53% 3.7% 3.7% 3.76% 1.67% 3.77% 1.17% 1.66% 2.52% 1.36%
2025/06/18 5.34% 4.26% 2.35% 4.58% 1.78% 3.06% 1.18% 1.4% 2.46% 1.89%
2025/06/19 5.63% 4.71% 2.8% 4.7% 1.48% 2.61% 1.33% 2.16% 2.14% 1.46%
2025/06/20 5.84% 5.9% 2.68% 4.21% 1.9% 2.22% 1.43% 1.7% 2.16% 1.4%
2025/06/21 4.93% 5.12% 2.41% 3.82% 1.83% 2.78% 1.49% 2.22% 1.78% 1.53%
2025/06/22 4.22% 5.89% 3.55% 3.69% 1.56% 2.12% 1.44% 1.97% 1.68% 1.61%
2025/06/23 4.95% 5.89% 3.64% 4.28% 1.78% 2.25% 1.2% 1.5% 1.81% 1.15%
2025/06/24 6.38% 4.32% 2.91% 3.64% 1.82% 2.4% 1.29% 1.81% 1.86% 1.79%
2025/06/25 5.54% 4.97% 3.89% 3.44% 1.79% 1.86% 1.41% 2.06% 1.83% 1.33%
2025/06/26 6.58% 4.38% 2.98% 3.83% 2.15% 1.99% 1.63% 1.91% 1.55% 1.42%
2025/06/27 6.07% 4.04% 2.84% 2.94% 1.42% 2.45% 1.84% 1.76% 1.88% 1.13%
2025/06/28 6.38% 4.83% 3.74% 2.27% 1.46% 2.69% 2.15% 1.49% 1.58% 1.11%
2025/06/29 6.05% 3.98% 3.65% 2.14% 1.68% 0.66% 2.19% 1.83% 1.56% 1.8%
2025/06/30 4.8% 3.81% 2.94% 2.45% 2.36% 2.14% 2.12% 1.86% 1.69% 1.58%

Copyright © Adthena. All rights reserved.

In June 2025, lululemon.com saw fluctuating PPC spend, peaking mid-month. Shein.com started strong but declined. Nike.com experienced a steady drop. Coach.com and jcpenney.com showed growth, while victoriassecret.com remained stable.

Market Exposure

Competitor Count for US Retail Apparel & Accessories

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 9363
2025/06/02 9553
2025/06/03 7806
2025/06/04 9687
2025/06/05 9559
2025/06/06 9372
2025/06/07 9485
2025/06/08 9147
2025/06/09 9125
2025/06/10 9062
2025/06/11 9434
2025/06/12 9106
2025/06/13 9270
2025/06/14 9259
2025/06/15 9332
2025/06/16 9092
2025/06/17 9199
2025/06/18 9374
2025/06/19 8930
2025/06/20 9285
2025/06/21 9191
2025/06/22 9432
2025/06/23 9477
2025/06/24 9156
2025/06/25 9150
2025/06/26 8762
2025/06/27 9032
2025/06/28 8853
2025/06/29 8737
2025/06/30 9216

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 9,687 on June 4th, then dipping to 8,737 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Retail Apparel & Accessories

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
coach.com 0.62%
jcpenney.com 0.56%
fashionnova.com 0.47%
victoriassecret.com 0.35%
katespadeoutlet.com 0.33%
birkenstock.com -0.26%
cartier.com -0.26%
menswearhouse.com -0.33%
louisvuitton.com -0.36%
nike.com -0.98%

Copyright © Adthena. All rights reserved.

Coach.com leads with a 0.62% click share rise, while Nike.com drops by 0.98%. Fashionnova.com and JCPenney.com also see gains, contrasting with declines for Louisvuitton.com and Menswearhouse.com.

Campaign Efficiency

US Retail Apparel & Accessories Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date shein.com lululemon.com fashionnova.com gap.com coachoutlet.com amazon.com macys.com nike.com jcpenney.com gapfactory.com
2025/06/01 9.99% 5.15% 0.67% 2.64% 1.86% 1.49% 1.02% 2.65% 0.83% 1.27%
2025/06/02 10.82% 5.01% 1.19% 2.01% 1.93% 1.75% 1.03% 3.02% 0.99% 0.82%
2025/06/03 9.8% 9.62% 1.05% 1.55% 1.99% 1.43% 1.22% 2.32% 0.82% 0.86%
2025/06/04 9.48% 5.01% 0.59% 2.17% 1.76% 2.03% 1.5% 2.53% 1.53% 0.66%
2025/06/05 5.39% 5.65% 1% 2.11% 1.93% 2.17% 1.72% 2.66% 1.23% 0.71%
2025/06/06 5.93% 5.95% 0.99% 2.8% 2.02% 1.89% 1.65% 2.18% 1.41% 0.78%
2025/06/07 7.02% 5.11% 0.73% 2.57% 1.92% 1.9% 1.95% 2.12% 1.17% 1.01%
2025/06/08 6.98% 5.76% 0.84% 2.95% 2.14% 1.96% 2.71% 2.63% 1.42% 0.99%
2025/06/09 6.73% 6.19% 1.35% 2.86% 2.08% 2.18% 2.11% 2.46% 0.98% 1.04%
2025/06/10 5.96% 6.46% 1.24% 3.67% 2.29% 2.66% 1.76% 2.35% 1.03% 1.16%
2025/06/11 6.12% 5.23% 0.89% 2.48% 2.17% 3.07% 1.53% 2.74% 1.48% 0.95%
2025/06/12 5.55% 5.98% 2.33% 1.79% 2.01% 3.62% 1.59% 2.39% 1.37% 1.05%
2025/06/13 6.88% 5.46% 1.54% 2.33% 2.2% 3.45% 1.17% 1.91% 1.33% 1.14%
2025/06/14 6.86% 5.54% 2.23% 1.79% 2.17% 3.3% 1.01% 2.12% 1.65% 1.1%
2025/06/15 7.17% 5.53% 1.45% 2.27% 1.66% 2.99% 1.05% 1.77% 1.45% 1.28%
2025/06/16 8.19% 5.7% 1.53% 3.03% 1.5% 2.91% 0.75% 1.62% 1.96% 1.06%
2025/06/17 5.69% 5.97% 1.89% 2.35% 1.19% 3.41% 0.69% 1.82% 2.23% 1.28%
2025/06/18 6.31% 5.47% 2.88% 1.92% 1.38% 3.3% 0.71% 1.43% 1.82% 1.08%
2025/06/19 7.1% 5.98% 2.33% 3.12% 1.36% 2.95% 0.86% 1.42% 1.43% 1.29%
2025/06/20 8.74% 6.67% 1.29% 2.43% 1.39% 2.9% 1.01% 1.34% 1.27% 1.31%
2025/06/21 8.02% 5.39% 1.34% 3.2% 1.2% 2.4% 1.12% 1.37% 1.71% 1.48%
2025/06/22 8.74% 4.56% 0.33% 2.85% 1.31% 2.22% 1.09% 1.47% 1.36% 1.81%
2025/06/23 8.67% 5.28% 0.82% 2.18% 1.53% 2.47% 0.82% 1.65% 1.37% 1.57%
2025/06/24 6.62% 7.1% 0.69% 2.65% 1.88% 2.55% 0.79% 1.5% 1.54% 1.43%
2025/06/25 7.16% 6.08% 0.89% 3% 2.53% 2.51% 1.02% 1.72% 1.18% 1.44%
2025/06/26 6.39% 6.81% 1.77% 2.75% 2.49% 2.12% 1.12% 1.67% 1.17% 1.57%
2025/06/27 6.11% 6.35% 1.01% 2.56% 2.56% 2.58% 1.52% 1.72% 1.84% 1.78%
2025/06/28 7.08% 6.79% 1.16% 2.19% 2.54% 2.15% 1.83% 1.8% 1.5% 1.68%
2025/06/29 6.04% 6.54% 2.4% 2.68% 2.45% 2.16% 1.91% 1.79% 0.72% 1.49%
2025/06/30 5.71% 5.26% 3% 2.71% 2.27% 2.22% 2.11% 1.75% 1.55% 1.25%

Copyright © Adthena. All rights reserved.

In June 2025, Shein’s impression share fluctuated, peaking early, then declining. Lululemon saw a mid-month surge. Fashion Nova’s share rose steadily, ending strong. Gap and Coach Outlet maintained moderate shares. Amazon’s share peaked mid-month, while Macy’s and Nike showed gradual increases. JCPenney and Gap Factory had stable trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Apparel & Accessories

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Macy's Official Site | Get More For Less At Macy's https://www.macys.com

    Make Macy's Your One-Stop Destination For The Latest Fashion Products, Cosmetics & More. Get Your Must-Haves At Macy's. From The Latest Fashions To Home Decor, Shop Great Deals!

  2. 2
    Nike® Official Site https://www.nike.com › shop › nike

    Shop Nike® Online — Shop exclusive new styles crafted with the latest Nike® technology & innovations now. Gear up with new shoes & clothes designed for performance & comfort. Shop Nike® now.

  3. 3
    Nordstrom Rack® Official Site https://www.nordstromrack.com

    Shop Online Today — Discover Your Favorite Brands & Shop Tops, Pants, Outerwear, Dresses, Shoes & More! New Arrivals in Apparel & Accessories. Enjoy Up to 70% Off.

  4. 4
    Old Navy® Official Site https://oldnavy.gap.com › shop › old_navy

    Shop New Arrivals — Sign In Or Join Navyist Rewards Today For Exclusive Free Shipping On All Orders $50+. Say Hi To New Fits & Fabrics. Shop Old Navy® Clothes In A...

  5. 5
    Victoria's Secret https://www.victoriassecret.com

    Shop Online Today — Your Favorite Look Is Here & Waiting For You. Shop Bras, Panties & More. Something For Every Mood Or Outfit, We've Got You Covered. Brands We Love.

Copyright © Adthena. All rights reserved.

Macy’s entices with a one-stop fashion hub, while Nike highlights innovation and performance. Nordstrom Rack offers up to 70% off on top brands. Old Navy promotes exclusive shipping perks, and Victoria’s Secret promises mood-matching styles.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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