US Retail Apparel & Accessories - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Apparel & Accessories category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Apparel & Accessories – US

Google AI Overview visibility for Retail Apparel & Accessories US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.60475299446
92.3952470055
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 15%
Navigational 3%
Seasonal 2%
Local 2%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Retail Apparel & Accessories brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lululemon.com 5.94
coach.com 4.61
shein.com 4.43
birkenstock.com 2.27
macys.com 2.15
nike.com 2.05
michaelkors.com 1.59
walmart.com 1.54
temu.com 1.41
victoriassecret.com 1.33
others 72.68
  • lululemon.com - 5.94%
  • coach.com - 4.61%
  • shein.com - 4.43%
  • birkenstock.com - 2.27%
  • macys.com - 2.15%
  • nike.com - 2.05%
  • michaelkors.com - 1.59%
  • walmart.com - 1.54%
  • temu.com - 1.41%
  • victoriassecret.com - 1.33%
  • others - 72.68%

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Lululemon leads with 5.94% click share, followed by Coach at 4.61%. Shein captures 4.43%, while others dominate with 72.68%.

Market Exposure

Share of Spend for the top 10 US Retail Apparel & Accessories brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date coach.com lululemon.com shein.com macys.com victoriassecret.com nike.com gap.com menswearhouse.com temu.com walmart.com
2026/06/01 5.01% 3.61% 5.43% 1.86% 1.19% 1.32% 1.34% 1.45% 1.92% 2.07%
2026/06/02 4.55% 3.64% 4.48% 2.05% 1.28% 1.24% 1.07% 1.4% 2.45% 2.18%
2026/06/03 4.87% 1.61% 4.85% 2.4% 1.58% 2.1% 1.38% 1.69% 1.5% 2.29%
2026/06/04 5.24% 2.4% 7.49% 2.2% 1.31% 0.76% 1.17% 1.62% 2.55% 2.06%
2026/06/05 5.11% 2% 7.24% 2.49% 1.25% 0.99% 1.32% 1.37% 2.21% 2.11%
2026/06/06 3.96% 2.39% 6.59% 2.35% 1.1% 1.1% 1.47% 1.46% 2.18% 1.56%
2026/06/07 4.33% 3.11% 7.11% 2.02% 1.27% 1.2% 1.03% 1.43% 1.92% 1.76%
2026/06/08 5.04% 3.81% 4.98% 2.38% 2.05% 1.25% 1.27% 1.1% 1.22% 1.1%
2026/06/09 5.03% 1.68% 4.63% 2.51% 1.6% 1.97% 1.47% 1.66% 1.51% 2.31%
2026/06/10 5.43% 2.46% 7.31% 2.42% 1.37% 0.8% 1.18% 1.55% 2.49% 2.04%
2026/06/11 5.24% 2.03% 7.08% 2.26% 1.35% 0.92% 1.36% 1.38% 2.21% 2.17%
2026/06/12 4.17% 2.52% 6.62% 2.34% 1.12% 1.01% 1.55% 1.46% 2.24% 1.63%
2026/06/13 4.56% 3.26% 7.03% 2.08% 1.27% 1.17% 1.04% 1.43% 1.93% 1.8%
2026/06/14 5.23% 3.97% 4.87% 2.45% 2.02% 1.24% 1.29% 1.12% 1.24% 1.14%
2026/06/15 4.99% 1.7% 4.69% 2.46% 1.66% 2.07% 1.48% 1.64% 1.51% 2.35%
2026/06/16 4.58% 2.87% 6.89% 2.25% 1.43% 1.09% 1.39% 1.44% 2.13% 2.01%
2026/06/17 4.86% 3.64% 6.02% 1.9% 1.35% 1.4% 1.55% 1.35% 1.8% 1.95%
2026/06/18 4.85% 3.4% 6.07% 1.87% 1.76% 1.34% 1.51% 1.31% 1.77% 1.85%
2026/06/19 4.47% 2.63% 6.62% 2.04% 1.29% 1.35% 1.49% 1.38% 1.95% 1.95%
2026/06/20 6.89% 3.97% 5.31% 3.03% 1.26% 3.1% 1.5% 1.03% 0.43% 0.6%
2026/06/21 5.36% 5.09% 4.44% 3.01% 2.09% 2.62% 1.7% 0.92% 0.32% 0.48%
2026/06/22 7.44% 4.07% 3.59% 3.22% 2.2% 2.66% 1.4% 0.92% 0.27% 0.5%
2026/06/23 7.07% 4.52% 3.14% 3.35% 1.3% 2.41% 0.91% 0.79% 0.34% 0.52%
2026/06/24 6.45% 4.62% 3.23% 3.58% 1.77% 2.16% 1.34% 1.03% 0.42% 0.68%
2026/06/25 5.23% 5.23% 2.78% 4.06% 1.63% 2.09% 1.2% 1.21% 0.41% 0.61%
2026/06/26 6.8% 4.41% 3.53% 3.16% 2.02% 2.27% 1.08% 0.92% 0.48% 0.71%
2026/06/27 6.96% 5.45% 4.18% 3.8% 1.07% 2.55% 0.92% 0.91% 0.55% 0.65%
2026/06/28 5.06% 3.7% 4.42% 1.83% 2.23% 2.07% 1.4% 1.02% 0.82% 0.91%
2026/06/29 6.18% 3.38% 4.18% 3.8% 1.02% 2.19% 1.12% 0.75% 0.68% 0.68%
2026/06/30 6.98% 5.06% 3.92% 3.16% 2.53% 1.66% 0.87% 0.77% 0.74% 0.7%
  • coach.com
  • lululemon.com
  • shein.com
  • macys.com
  • victoriassecret.com
  • nike.com
  • gap.com
  • menswearhouse.com
  • temu.com
  • walmart.com

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In June 2026, Coach.com saw a steady rise, peaking at 6.98% on the 30th. Lululemon.com fluctuated, ending at 5.06%. Shein.com started strong but declined, closing at 3.92%. Macy’s and Victoria’s Secret showed moderate growth, while Nike and Gap had minor fluctuations. Menswearhouse and Temu experienced declines, with Walmart ending at 0.7%.

Market Exposure

Competitor Count for US Retail Apparel & Accessories

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 9415
2026/06/02 8475
2026/06/03 8939
2026/06/04 8529
2026/06/05 8660
2026/06/06 8571
2026/06/07 8643
2026/06/08 9109
2026/06/09 8881
2026/06/10 8503
2026/06/11 8533
2026/06/12 8455
2026/06/13 8572
2026/06/14 8916
2026/06/15 8733
2026/06/16 8835
2026/06/17 9400
2026/06/18 9383
2026/06/19 9356
2026/06/20 7728
2026/06/21 7349
2026/06/22 7073
2026/06/23 7364
2026/06/24 7211
2026/06/25 7033
2026/06/26 7240
2026/06/27 7063
2026/06/28 7067
2026/06/29 7391
2026/06/30 7327

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June began with 9,415 advertisers, fluctuating mid-month, peaking at 9,400 on June 17. The month concluded with a decline, ending at 7,327 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Apparel & Accessories

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lululemon.com 1.69%
fashionnova.com 1.06%
nike.com 0.76%
amazon.com 0.58%
urbanoutfitters.com 0.41%
lanebryant.com -0.49%
michaelkors.com -0.66%
walmart.com -0.67%
temu.com -0.72%
shein.com -1.24%

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Lululemon and Fashion Nova surged in click share, while Shein and Temu faced declines. Nike and Amazon saw moderate gains, contrasting with Walmart and Michael Kors’ slight drops.

Campaign Efficiency

US Retail Apparel & Accessories Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lululemon.com shein.com coach.com macys.com nike.com gap.com walmart.com temu.com menswearhouse.com kohls.com
2026/06/01 4.17% 6.68% 3.97% 1.47% 1.34% 2.09% 3.08% 2.49% 1.35% 2.1%
2026/06/02 4.13% 5.73% 3.47% 1.68% 1.27% 1.57% 3.31% 3.21% 1.42% 2.06%
2026/06/03 1.6% 5.96% 3.59% 2.14% 2.32% 2.1% 3.44% 1.99% 1.6% 1.22%
2026/06/04 2.82% 9.3% 3.7% 2.07% 0.73% 1.94% 3.02% 3.31% 1.51% 1.82%
2026/06/05 2.5% 8.97% 3.33% 2.28% 0.97% 2.14% 3.1% 2.82% 1.29% 1.81%
2026/06/06 2.84% 8.17% 2.82% 2% 1.1% 2.77% 2.31% 2.79% 1.38% 1.81%
2026/06/07 3.48% 8.7% 3.01% 1.67% 1.24% 1.67% 2.65% 2.54% 1.4% 2.03%
2026/06/08 4.64% 6.31% 3.15% 1.73% 1.25% 2.92% 1.77% 1.73% 1.12% 0.97%
2026/06/09 1.66% 5.82% 3.68% 2.22% 2.23% 2.24% 3.47% 2.02% 1.6% 1.2%
2026/06/10 2.91% 9.2% 3.94% 2.14% 0.76% 1.98% 3.03% 3.25% 1.48% 1.71%
2026/06/11 2.55% 8.92% 3.53% 2.3% 0.93% 2.21% 3.19% 2.83% 1.31% 1.7%
2026/06/12 3% 8.29% 3% 1.97% 1.04% 2.94% 2.4% 2.85% 1.38% 1.7%
2026/06/13 3.67% 8.69% 3.24% 1.72% 1.22% 1.67% 2.71% 2.55% 1.42% 1.91%
2026/06/14 4.82% 6.31% 3.33% 1.78% 1.24% 3.01% 1.81% 1.76% 1.15% 0.91%
2026/06/15 1.67% 5.84% 3.63% 2.2% 2.29% 2.26% 3.5% 2% 1.59% 1.2%
2026/06/16 3.41% 8.62% 3.3% 1.89% 1.14% 2.53% 2.87% 2.75% 1.37% 1.74%
2026/06/17 3.99% 7.55% 3.37% 1.69% 1.46% 2.47% 2.81% 2.37% 1.33% 1.52%
2026/06/18 3.63% 7.67% 3.4% 1.69% 1.41% 2.64% 2.72% 2.37% 1.3% 1.5%
2026/06/19 2.86% 8.18% 3.34% 1.83% 1.42% 2.24% 2.79% 2.48% 1.36% 1.51%
2026/06/20 4.65% 6.73% 3.34% 1.64% 3.25% 2.58% 0.97% 0.62% 1.19% 0.53%
2026/06/21 5.13% 5.8% 3.17% 1.72% 2.93% 2.65% 0.78% 0.48% 1.14% 0.8%
2026/06/22 4.25% 4.75% 3.61% 1.62% 2.87% 3% 0.87% 0.41% 1.04% 0.59%
2026/06/23 4.62% 4.27% 3.73% 1.97% 2.68% 1.34% 0.87% 0.52% 0.88% 0.55%
2026/06/24 4.54% 4.48% 3.46% 2.26% 2.25% 1.83% 1.12% 0.63% 1.06% 0.51%
2026/06/25 6.23% 3.85% 2.78% 2.46% 2.11% 1.77% 1.06% 0.62% 1.29% 0.62%
2026/06/26 4.55% 4.63% 3.71% 2.07% 2.31% 1.26% 1.27% 0.74% 1.08% 0.53%
2026/06/27 6.38% 5.68% 3.59% 2.39% 2.62% 1.1% 1.11% 0.81% 1.02% 0.4%
2026/06/28 3.74% 5.63% 3.29% 2.35% 1.87% 2.97% 1.47% 1.18% 1.08% 0.35%
2026/06/29 4.41% 5.45% 3.6% 1.89% 2.03% 1.47% 1.12% 1.02% 0.85% 0.35%
2026/06/30 5.86% 5.31% 3.39% 2.09% 1.74% 1.39% 1.19% 1.18% 0.87% 0.67%
  • lululemon.com
  • shein.com
  • coach.com
  • macys.com
  • nike.com
  • gap.com
  • walmart.com
  • temu.com
  • menswearhouse.com
  • kohls.com

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In June 2026, lululemon.com saw fluctuating impressions, peaking at 6.38% on June 27. Shein.com led early, reaching 9.3% on June 4, but declined to 5.31% by month-end. Coach.com maintained steady impressions, while macys.com and nike.com showed moderate variations. Gap.com and walmart.com experienced mid-month declines, with walmart.com dropping to 0.78% on June 21. Temu.com and menswearhouse.com had lower shares, with slight end-of-month increases. Kohls.com saw a significant drop, ending at 0.67%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Apparel & Accessories

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Apparel & Accessories - Last month
  1. 1
    Fashion Nova® https://www.fashionnova.com

    Most-Wanted Trending Looks — Fashion Nova® Delivers Fast, Trendy And Affordable Fashion For Every Occasion. Shop Trending...

  2. 2
    Macy's Official Site | Must-Have Summer Styles https://www.macys.com

    Make Macy's Your One-Stop Destination For the Latest Fashion Products, Cosmetics & More.

  3. 3
    Nike® Official Site https://www.nike.com › shop › nike

    Shop Nike® — Shop the official Nike® store for the latest shoes, apparel & gear. Gear up with new shoes & clothes designed for performance & comfort. Shop Nike® now. Live Support Available.

  4. 4
    Old Navy® Official Site https://oldnavy.gap.com › shop › old_navy

    Summer Fashion For Everyone — Shop New, Stylish Summer Fits. Want It In 2 Hours? Buy Online & Pickup In Store Today.

  5. 5
    SKECHERS Official Site | The Comfort Technology Company https://www.skechers.com

    Shop Skechers, The Comfort Technology Company for the Hands Free Slip-ins, work shoes, and boots for the whole family. Join Skechers Plus for 20% off and free shipping on any order.

Copyright © Adthena. All rights reserved.

Fashion Nova captures attention with fast, trendy, and affordable fashion. Macy’s positions itself as a one-stop destination for fashion and cosmetics. Nike emphasizes performance and comfort, while Old Navy highlights quick in-store pickups. Skechers focuses on comfort technology and exclusive offers.

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