Share of Clicks for top 10 US Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lululemon.com | 7.39 |
| nike.com | 4.37 |
| coach.com | 3.79 |
| shein.com | 3.18 |
| birkenstock.com | 3.11 |
| oldnavy.gap.com | 2.36 |
| macys.com | 2.29 |
| victoriassecret.com | 1.61 |
| fashionnova.com | 1.48 |
| on.com | 1.39 |
| others | 69.03 |
- lululemon.com - 7.39%
- nike.com - 4.37%
- coach.com - 3.79%
- shein.com - 3.18%
- birkenstock.com - 3.11%
- oldnavy.gap.com - 2.36%
- macys.com - 2.29%
- victoriassecret.com - 1.61%
- fashionnova.com - 1.48%
- on.com - 1.39%
- others - 69.03%
Copyright © Adthena. All rights reserved.
Lululemon leads with 7.39% click share, followed by Nike at 4.37%. Others dominate with 69.03%, highlighting diverse competition.
Share of Spend for the top 10 US Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | shein.com | lululemon.com | nike.com | coach.com | macys.com | quince.com | birkenstock.com | victoriassecret.com | on.com | anthropologie.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 3.16% | 5.2% | 1.95% | 6.06% | 2.84% | 1.16% | 1.92% | 0.99% | 1.1% | 2.19% |
| 2026/07/02 | 4.54% | 4.7% | 2.18% | 6.13% | 3% | 1.18% | 0.95% | 1.64% | 1.4% | 1.65% |
| 2026/07/03 | 3.87% | 3.56% | 1.98% | 7.88% | 2.58% | 1.12% | 1.5% | 2.2% | 1.43% | 1.84% |
| 2026/07/04 | 3.3% | 4.73% | 1.62% | 8.29% | 2.93% | 1.26% | 1.37% | 1.77% | 1.28% | 1.58% |
| 2026/07/05 | 4.33% | 3.77% | 1.64% | 6.03% | 2.76% | 1.35% | 1.52% | 1.79% | 1.45% | 1.56% |
| 2026/07/06 | 3.54% | 4.57% | 1.78% | 6.04% | 2.81% | 1.56% | 1.1% | 1.69% | 1.22% | 1.88% |
| 2026/07/07 | 3.25% | 4.6% | 1.59% | 6.04% | 2.32% | 1.5% | 1.2% | 2.74% | 1.35% | 3.03% |
| 2026/07/08 | 4.02% | 2.18% | 1.69% | 4.61% | 1.94% | 1.71% | 1.37% | 1.5% | 1.86% | 2.37% |
| 2026/07/09 | 5.02% | 1.98% | 2.47% | 5.41% | 1.33% | 1.81% | 0.86% | 1.18% | 2.67% | 0.75% |
| 2026/07/10 | 5.24% | 1.26% | 2.2% | 7.17% | 2.23% | 1.99% | 1.83% | 1.65% | 2.27% | 3.35% |
| 2026/07/11 | 6.11% | 1.87% | 2.27% | 5.78% | 2.76% | 2.39% | 0.63% | 1.48% | 2.3% | 0.96% |
| 2026/07/12 | 6% | 3.47% | 2.27% | 4.42% | 2.78% | 2.36% | 0.87% | 2.28% | 2.24% | 1.11% |
| 2026/07/13 | 4.38% | 4.88% | 2.64% | 3.68% | 2.66% | 2.03% | 1.18% | 2.51% | 1.83% | 1.22% |
| 2026/07/14 | 4.02% | 3.01% | 3.02% | 4.21% | 2.57% | 1.82% | 0.87% | 1.61% | 1.66% | 0.91% |
| 2026/07/15 | 3.74% | 6.33% | 3% | 3.44% | 2.24% | 1.87% | 0.92% | 2.3% | 1.84% | 0.79% |
| 2026/07/16 | 4.7% | 4.78% | 2.55% | 5.12% | 1.98% | 1.75% | 2.85% | 2.13% | 1.52% | 1.4% |
| 2026/07/17 | 5% | 5.24% | 2.28% | 5.26% | 2.53% | 1.68% | 1.04% | 2.5% | 1.69% | 1.34% |
| 2026/07/18 | 5.57% | 5.26% | 2.49% | 3.1% | 2.2% | 2.26% | 1.78% | 2.3% | 1.82% | 1.19% |
| 2026/07/19 | 5.64% | 4.79% | 3.53% | 2.12% | 1.63% | 2.35% | 2.53% | 1.56% | 2.03% | 0.75% |
| 2026/07/20 | 4.98% | 5.73% | 3.09% | 3.05% | 1.96% | 2.25% | 2.97% | 2.67% | 2.13% | 0.83% |
| 2026/07/21 | 4% | 3% | 3.01% | 4.19% | 2.55% | 1.82% | 0.87% | 1.61% | 1.65% | 0.9% |
| 2026/07/22 | 5.48% | 4.38% | 3.75% | 3.66% | 2.38% | 2.07% | 1.18% | 2.2% | 2.01% | 1.18% |
| 2026/07/23 | 5.61% | 4.25% | 3.99% | 3.92% | 3.35% | 2.04% | 1.17% | 1.94% | 1.92% | 0.94% |
| 2026/07/24 | 5.85% | 4.78% | 3.65% | 3.52% | 2.85% | 2.12% | 1.59% | 1.51% | 1.94% | 1.04% |
| 2026/07/25 | 5.67% | 4.74% | 3.95% | 3.31% | 2.92% | 2.06% | 1.84% | 1.83% | 1.81% | 0.83% |
| 2026/07/26 | 5.43% | 4.54% | 3.21% | 4.1% | 2.91% | 2.21% | 1.33% | 1.57% | 1.94% | 0.91% |
| 2026/07/27 | 5.45% | 4.59% | 3.15% | 4.03% | 2% | 2.18% | 1.71% | 1.68% | 1.88% | 1.36% |
| 2026/07/28 | 4.83% | 4.53% | 3.54% | 5.04% | 1.69% | 1.97% | 2.15% | 1.94% | 1.67% | 1.61% |
| 2026/07/29 | 5.27% | 4.8% | 3.66% | 3.01% | 3.08% | 1.98% | 2.37% | 1.63% | 1.76% | 1.53% |
| 2026/07/30 | 4.95% | 4.94% | 3.08% | 3.93% | 3.07% | 2.24% | 0.77% | 1.95% | 1.73% | 1.2% |
| 2026/07/31 | 4.99% | 4.89% | 3.94% | 2.65% | 2.61% | 2.18% | 1.78% | 1.7% | 1.58% | 0.71% |
- shein.com
- lululemon.com
- nike.com
- coach.com
- macys.com
- quince.com
- birkenstock.com
- victoriassecret.com
- on.com
- anthropologie.com
Copyright © Adthena. All rights reserved.
In July 2026, Shein’s PPC spend share fluctuated, peaking mid-month. Lululemon saw a dip early on but recovered. Nike’s share steadily increased, while Coach experienced a decline. Macy’s and Quince maintained stability. Birkenstock and Victoria’s Secret showed minor fluctuations. On and Anthropologie had varied trends.
Competitor Count for US Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 6408 |
| 2026/07/02 | 6824 |
| 2026/07/03 | 6898 |
| 2026/07/04 | 6905 |
| 2026/07/05 | 7061 |
| 2026/07/06 | 6636 |
| 2026/07/07 | 6714 |
| 2026/07/08 | 6766 |
| 2026/07/09 | 7089 |
| 2026/07/10 | 7763 |
| 2026/07/11 | 7765 |
| 2026/07/12 | 7745 |
| 2026/07/13 | 7002 |
| 2026/07/14 | 6950 |
| 2026/07/15 | 6892 |
| 2026/07/16 | 6784 |
| 2026/07/17 | 6801 |
| 2026/07/18 | 6977 |
| 2026/07/19 | 6991 |
| 2026/07/20 | 6735 |
| 2026/07/21 | 6950 |
| 2026/07/22 | 8388 |
| 2026/07/23 | 8322 |
| 2026/07/24 | 8390 |
| 2026/07/25 | 8429 |
| 2026/07/26 | 8502 |
| 2026/07/27 | 8027 |
| 2026/07/28 | 7673 |
| 2026/07/29 | 7403 |
| 2026/07/30 | 7544 |
| 2026/07/31 | 7407 |
Copyright © Adthena. All rights reserved.
July began with 6,408 advertisers, peaking at 8,502 on the 26th. The month concluded with 7,407 advertisers, showcasing dynamic fluctuations throughout.
