Share of Clicks for top 10 UK Retail Home & Garden brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dunelm.com | 6.39 |
| argos.co.uk | 5.72 |
| diy.com | 3.5 |
| amazon.co.uk | 3.38 |
| wayfair.co.uk | 3.2 |
| dusk.com | 2.99 |
| victorianplumbing.co.uk | 2.93 |
| ikea.com | 2.93 |
| dfs.co.uk | 2.58 |
| temu.com | 2.25 |
| others | 64.13 |
- dunelm.com - 6.39%
- argos.co.uk - 5.72%
- diy.com - 3.5%
- amazon.co.uk - 3.38%
- wayfair.co.uk - 3.2%
- dusk.com - 2.99%
- victorianplumbing.co.uk - 2.93%
- ikea.com - 2.93%
- dfs.co.uk - 2.58%
- temu.com - 2.25%
- others - 64.13%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s PPC, ‘others’ dominate with 64.13% click share, while Dunelm leads individual advertisers at 6.39%, followed by Argos at 5.72%.
Share of Spend for the top 10 UK Retail Home & Garden brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | wayfair.co.uk | dusk.com | victorianplumbing.co.uk | dunelm.com | argos.co.uk | temu.com | ikea.com | diy.com | dfs.co.uk | daals.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 3.64% | 4.15% | 4.13% | 3.26% | 3.79% | 2.08% | 1.02% | 1.75% | 2.07% | 2.83% |
| 2026/09/02 | 3.39% | 4.35% | 4.07% | 3.73% | 3.64% | 2.26% | 1.02% | 1.81% | 2.43% | 2.84% |
| 2026/09/03 | 2.75% | 4.64% | 3.88% | 3.81% | 3.23% | 2.21% | 0.91% | 1.85% | 2.74% | 2.57% |
| 2026/09/04 | 2.3% | 4.5% | 3.69% | 3.92% | 3.34% | 2.58% | 0.86% | 1.82% | 2.89% | 2.36% |
| 2026/09/05 | 2.67% | 3.84% | 3.36% | 4.07% | 3.51% | 2.46% | 0.98% | 2.15% | 3.05% | 2.46% |
| 2026/09/06 | 2.97% | 3.32% | 3.35% | 4.23% | 3.29% | 2.65% | 0.84% | 2.3% | 2.84% | 2.6% |
| 2026/09/07 | 2.97% | 3.19% | 3.53% | 4.06% | 3.59% | 2.41% | 0.9% | 2.47% | 2.5% | 2.52% |
| 2026/09/08 | 2.88% | 3.3% | 3.29% | 3.88% | 3.55% | 2.52% | 1.11% | 2.28% | 2.53% | 2.72% |
| 2026/09/09 | 3.31% | 3.41% | 3.19% | 3.56% | 3.47% | 2.89% | 1.03% | 1.87% | 2.15% | 2.89% |
| 2026/09/10 | 2.8% | 3.21% | 3.86% | 3.95% | 3.58% | 2.71% | 1.18% | 2.07% | 2.16% | 2.56% |
| 2026/09/11 | 2.39% | 3% | 3.65% | 4.27% | 3.33% | 2.04% | 1.41% | 2.13% | 2.16% | 2.01% |
| 2026/09/12 | 2.82% | 3.09% | 3.76% | 4.45% | 3.67% | 1.74% | 1.84% | 2.34% | 1.92% | 2.1% |
| 2026/09/13 | 2.74% | 3.2% | 3.85% | 4.54% | 3.98% | 1.61% | 2.6% | 2.19% | 1.76% | 2.01% |
| 2026/09/14 | 2.68% | 3.17% | 4.24% | 4.39% | 3.91% | 1.64% | 2.87% | 2.15% | 1.68% | 2.08% |
| 2026/09/15 | 2.84% | 3.68% | 3.45% | 4.3% | 3.61% | 2% | 2.18% | 1.92% | 2.12% | 2.38% |
| 2026/09/16 | 2.81% | 3.79% | 3.56% | 4.5% | 3.4% | 1.88% | 2.71% | 1.97% | 2.01% | 2.27% |
| 2026/09/17 | 2.5% | 3.77% | 4% | 4.69% | 3.45% | 1.4% | 3.42% | 1.98% | 1.54% | 1.9% |
| 2026/09/18 | 2.39% | 3.77% | 3.83% | 4.41% | 3.37% | 1.19% | 3.97% | 2.01% | 1.92% | 1.67% |
| 2026/09/19 | 2.63% | 3.84% | 3.97% | 4.34% | 3.3% | 1.51% | 3.95% | 1.97% | 1.96% | 1.74% |
| 2026/09/20 | 2.68% | 3.79% | 4% | 4.66% | 3.12% | 1.99% | 3.84% | 1.88% | 2.28% | 1.71% |
| 2026/09/21 | 2.75% | 3.77% | 3.76% | 4.58% | 2.85% | 1.89% | 3.6% | 1.9% | 2.26% | 1.8% |
| 2026/09/22 | 2.84% | 3.8% | 3.95% | 4.47% | 2.55% | 1.5% | 3.39% | 1.79% | 2.34% | 1.79% |
| 2026/09/23 | 3.02% | 3.75% | 3.9% | 4.43% | 2.44% | 1.75% | 3.31% | 1.88% | 2.23% | 1.73% |
| 2026/09/24 | 4.84% | 3.97% | 3.85% | 3.28% | 2.24% | 2.86% | 2.71% | 1.55% | 1.96% | 1.94% |
| 2026/09/25 | 5.18% | 3.92% | 4.07% | 3.57% | 2.43% | 2.12% | 2.32% | 1.62% | 2.22% | 1.91% |
| 2026/09/26 | 4.63% | 3.86% | 4.02% | 3.57% | 2.51% | 2.43% | 2.4% | 1.66% | 2.2% | 1.81% |
| 2026/09/27 | 4.69% | 3.88% | 3.82% | 3.63% | 2.6% | 2.83% | 2.06% | 1.67% | 1.85% | 1.75% |
| 2026/09/28 | 4.98% | 3.83% | 3.87% | 3.53% | 2.71% | 2.77% | 1.88% | 1.63% | 1.79% | 1.84% |
| 2026/09/29 | 4.38% | 3.94% | 3.89% | 3.4% | 3.73% | 3.56% | 2.41% | 1.98% | 2.08% | 1.7% |
| 2026/09/30 | 4.83% | 4.07% | 4.07% | 3.63% | 3.47% | 3.18% | 2.33% | 1.98% | 1.92% | 1.82% |
- wayfair.co.uk
- dusk.com
- victorianplumbing.co.uk
- dunelm.com
- argos.co.uk
- temu.com
- ikea.com
- diy.com
- dfs.co.uk
- daals.co.uk
Copyright © Adthena. All rights reserved.
In September 2026, Wayfair.co.uk’s PPC spend share surged from 2.3% to 4.83%, peaking mid-month. Dusk.com maintained steady growth, ending at 4.07%. Victorianplumbing.co.uk fluctuated, closing at 4.07%. Dunelm.com saw a sharp rise, peaking at 4.66% before dropping. Argos.co.uk’s share declined, finishing at 3.47%. Temu.com experienced volatility, ending at 3.18%. Ikea.com rose mid-month, closing at 2.33%. DIY.com remained stable, ending at 1.98%. DFS.co.uk’s share decreased, finishing at 1.92%. Daals.co.uk’s share declined, closing at 1.82%.
Competitor Count for UK Retail Home & Garden
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 7205 |
| 2026/09/02 | 7677 |
| 2026/09/03 | 7703 |
| 2026/09/04 | 7802 |
| 2026/09/05 | 7815 |
| 2026/09/06 | 8048 |
| 2026/09/07 | 8210 |
| 2026/09/08 | 8074 |
| 2026/09/09 | 7978 |
| 2026/09/10 | 7833 |
| 2026/09/11 | 7689 |
| 2026/09/12 | 7597 |
| 2026/09/13 | 7364 |
| 2026/09/14 | 7239 |
| 2026/09/15 | 7550 |
| 2026/09/16 | 7669 |
| 2026/09/17 | 7521 |
| 2026/09/18 | 7634 |
| 2026/09/19 | 7657 |
| 2026/09/20 | 7745 |
| 2026/09/21 | 7909 |
| 2026/09/22 | 7757 |
| 2026/09/23 | 7702 |
| 2026/09/24 | 8453 |
| 2026/09/25 | 8282 |
| 2026/09/26 | 8100 |
| 2026/09/27 | 8008 |
| 2026/09/28 | 8018 |
| 2026/09/29 | 8047 |
| 2026/09/30 | 7968 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in distinct advertisers, starting at 7,205 and peaking at 8,453 on the 24th. The month concluded with a slight decline, ending at 7,968.
