Share of Clicks for top 10 US Retail Home & Garden brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| homedepot.com | 15.19 |
| wayfair.com | 12.53 |
| walmart.com | 4.65 |
| lowes.com | 4.33 |
| ashleyfurniture.com | 3.38 |
| amazon.com | 3.15 |
| ikea.com | 2.7 |
| temu.com | 1.87 |
| westelm.com | 1.77 |
| potterybarn.com | 1.53 |
| others | 48.9 |
- homedepot.com - 15.19%
- wayfair.com - 12.53%
- walmart.com - 4.65%
- lowes.com - 4.33%
- ashleyfurniture.com - 3.38%
- amazon.com - 3.15%
- ikea.com - 2.7%
- temu.com - 1.87%
- westelm.com - 1.77%
- potterybarn.com - 1.53%
- others - 48.9%
Copyright © Adthena. All rights reserved.
In the home and garden PPC landscape, Home Depot leads with 15.19% click share, followed by Wayfair at 12.53%. Others collectively dominate with 48.9%, overshadowing individual competitors.
Share of Spend for the top 10 US Retail Home & Garden brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | wayfair.com | walmart.com | amazon.com | ashleyfurniture.com | fergusonhome.com | uline.com | potterybarn.com | westelm.com | homedepot.com | temu.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 11.94% | 8.14% | 2.27% | 6.08% | 1.85% | 2.3% | 1.29% | 1.33% | 2.23% | 3.39% |
| 2025/10/02 | 13.94% | 7.27% | 3.17% | 4.25% | 1.75% | 2.24% | 1.99% | 2.2% | 2.2% | 3.46% |
| 2025/10/03 | 15.04% | 4.42% | 3.81% | 1.83% | 1.66% | 2.01% | 2.94% | 2.1% | 2.84% | 1.59% |
| 2025/10/04 | 16.06% | 6.49% | 3.44% | 3.36% | 0.91% | 0.87% | 2.73% | 2.58% | 2.87% | 2.61% |
| 2025/10/05 | 16.49% | 6.46% | 4.11% | 3.25% | 0.85% | 0.85% | 2.34% | 2.49% | 2.78% | 2.45% |
| 2025/10/06 | 15.76% | 5.37% | 3.98% | 3.92% | 1.45% | 1.46% | 2.02% | 2.17% | 2.82% | 1.94% |
| 2025/10/07 | 15.17% | 6.06% | 5.29% | 4.28% | 1.71% | 1.57% | 1.88% | 2.48% | 2.55% | 1.64% |
| 2025/10/08 | 15.25% | 4.65% | 4.75% | 3.15% | 1.64% | 1.96% | 2.5% | 2.65% | 2.65% | 1.46% |
| 2025/10/09 | 18.22% | 5.57% | 2.77% | 4.05% | 1.41% | 2.02% | 1.62% | 2.57% | 2.68% | 1.9% |
| 2025/10/10 | 14.88% | 6.43% | 3.37% | 3.34% | 1.43% | 1.93% | 1.98% | 3.32% | 3.03% | 2.23% |
| 2025/10/11 | 14.67% | 3.65% | 4.2% | 4% | 1.13% | 1.43% | 2.81% | 3.42% | 2.86% | 1.55% |
| 2025/10/12 | 14.56% | 4.53% | 3.15% | 4.15% | 1% | 1.26% | 2.2% | 3.36% | 2.97% | 1.82% |
| 2025/10/13 | 14.08% | 3.75% | 3.52% | 4.19% | 1.55% | 2.37% | 2.38% | 3.18% | 2.98% | 1.54% |
| 2025/10/14 | 14.19% | 3.85% | 4.2% | 3.33% | 1.72% | 2.3% | 1.87% | 2.83% | 2.69% | 1.6% |
| 2025/10/15 | 15.3% | 3.85% | 4.48% | 4.14% | 1.47% | 2.21% | 2.31% | 2.86% | 2.54% | 1.64% |
| 2025/10/16 | 15.76% | 3.89% | 4.3% | 3.89% | 1.78% | 2.48% | 1.92% | 2.58% | 2.81% | 1.52% |
| 2025/10/17 | 14.77% | 4.57% | 3.02% | 5.12% | 1.99% | 2.01% | 1.83% | 2.31% | 2.51% | 1.44% |
| 2025/10/18 | 13.82% | 5.2% | 3.51% | 4.55% | 1.37% | 1.36% | 1.72% | 2.21% | 2.01% | 2.43% |
| 2025/10/19 | 13.55% | 5.65% | 3.98% | 4.12% | 1.16% | 1.21% | 2.54% | 2.08% | 1.81% | 2.8% |
| 2025/10/20 | 14.77% | 4.41% | 4.07% | 4.07% | 1.85% | 2.21% | 1.79% | 1.99% | 1.85% | 2.11% |
| 2025/10/21 | 13.65% | 4.82% | 5.19% | 3.98% | 2.25% | 2.44% | 1.52% | 2.15% | 1.98% | 1.87% |
| 2025/10/22 | 15.62% | 4.28% | 6.11% | 2.7% | 2.22% | 2.87% | 2.51% | 1.96% | 2.13% | 1.5% |
| 2025/10/23 | 16.53% | 4.9% | 5.01% | 3.16% | 2.4% | 3.02% | 1.98% | 2.31% | 2.26% | 1.47% |
| 2025/10/24 | 16.39% | 4.52% | 6.07% | 2.67% | 2.18% | 2.65% | 1.92% | 2.14% | 2.13% | 1.17% |
| 2025/10/25 | 16.13% | 5.25% | 6.21% | 3.02% | 1.54% | 1.55% | 1.97% | 2.3% | 2.1% | 1.66% |
| 2025/10/26 | 18.17% | 5.49% | 6.37% | 3.03% | 1.46% | 1.21% | 1.74% | 1.83% | 1.96% | 2.37% |
| 2025/10/27 | 16.34% | 5.61% | 6.32% | 4.36% | 1.92% | 2.21% | 1.31% | 1.8% | 1.96% | 2.03% |
| 2025/10/28 | 17.46% | 5.16% | 5.42% | 3.07% | 2.4% | 2.27% | 1.41% | 2.36% | 2.12% | 1.63% |
| 2025/10/29 | 17.99% | 4.19% | 4.48% | 3.98% | 2.36% | 2.73% | 1.34% | 1.88% | 2.04% | 1.54% |
| 2025/10/30 | 17.1% | 5.55% | 4.84% | 3.68% | 2.42% | 2.92% | 1.47% | 1.95% | 1.92% | 1.52% |
| 2025/10/31 | 17.6% | 5.35% | 5.34% | 3.84% | 2.65% | 2.62% | 2.3% | 2.08% | 1.68% | 1.32% |
- wayfair.com
- walmart.com
- amazon.com
- ashleyfurniture.com
- fergusonhome.com
- uline.com
- potterybarn.com
- westelm.com
- homedepot.com
- temu.com
Copyright © Adthena. All rights reserved.
Wayfair’s spend share peaked mid-month at 18.22%, while Walmart’s fluctuated, ending at 5.35%. Amazon’s share rose steadily, closing at 5.34%. Ashley Furniture’s share dipped, finishing at 3.84%.
Competitor Count for US Retail Home & Garden
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 12099 |
| 2025/10/02 | 11208 |
| 2025/10/03 | 10177 |
| 2025/10/04 | 10614 |
| 2025/10/05 | 10831 |
| 2025/10/06 | 10663 |
| 2025/10/07 | 10862 |
| 2025/10/08 | 10355 |
| 2025/10/09 | 10381 |
| 2025/10/10 | 11025 |
| 2025/10/11 | 10065 |
| 2025/10/12 | 10192 |
| 2025/10/13 | 10767 |
| 2025/10/14 | 10486 |
| 2025/10/15 | 10602 |
| 2025/10/16 | 10620 |
| 2025/10/17 | 10801 |
| 2025/10/18 | 11348 |
| 2025/10/19 | 11426 |
| 2025/10/20 | 11364 |
| 2025/10/21 | 10568 |
| 2025/10/22 | 10198 |
| 2025/10/23 | 10693 |
| 2025/10/24 | 10555 |
| 2025/10/25 | 10175 |
| 2025/10/26 | 10291 |
| 2025/10/27 | 10719 |
| 2025/10/28 | 10562 |
| 2025/10/29 | 10475 |
| 2025/10/30 | 10499 |
| 2025/10/31 | 10591 |
Copyright © Adthena. All rights reserved.
October began with 12,099 advertisers, dipping to 10,065 mid-month. A recovery followed, ending at 10,591.
