US Retail Home & Garden - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
homedepot.com	11.41
amazon.com	8.33
wayfair.com	8.1
walmart.com	6.91
ashleyfurniture.com	6.28
ikea.com	4.92
worldmarket.com	3.78
lowes.com	2.83
potterybarn.com	2.82
mattressfirm.com	2.65
others	41.97

In the competitive landscape of Google PPC, Home Depot leads with 11.41% click share, followed by Amazon at 8.33%. Others collectively dominate with 41.97%.

Market Exposure

Share of Spend for the top 10 US Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	wayfair.com	homedepot.com	walmart.com	ashleyfurniture.com	amazon.com	potterybarn.com	mattressfirm.com	westelm.com	lowes.com	saatva.com
2025/04/01	7.74%	6.81%	5.34%	3.71%	4.46%	3.38%	4.37%	1.97%	2.06%	2.11%
2025/04/02	7.15%	6.13%	6.14%	4.67%	5.59%	2.99%	4.5%	2.02%	2.11%	2.02%
2025/04/03	7.63%	6.68%	7.13%	6.07%	7.09%	2.22%	4.59%	1.92%	1.7%	1.91%
2025/04/04	7.76%	6.5%	6%	5.85%	6.8%	2.99%	6.03%	1.85%	1.62%	1.89%
2025/04/05	7.42%	6.83%	5.38%	5.2%	7.12%	2.87%	6%	1.86%	2.05%	1.78%
2025/04/06	8.67%	7.01%	5.06%	5.69%	7.38%	2.32%	5.66%	1.83%	1.93%	1.8%
2025/04/07	8.76%	7.65%	5.3%	4.68%	7.29%	2.66%	5.67%	1.71%	1.84%	1.68%
2025/04/08	8.94%	7.1%	4.75%	4.64%	7.51%	2.28%	5.97%	1.79%	1.74%	1.71%
2025/04/09	9.21%	6.83%	4.99%	4.25%	9.04%	2.45%	6.65%	1.77%	1.81%	1.24%
2025/04/10	8.41%	6.71%	5.25%	5.31%	9.71%	2.42%	5.67%	1.67%	1.79%	1.58%
2025/04/11	9.23%	6.56%	6.28%	5.25%	8.81%	3.15%	4.87%	2.17%	1.88%	1.84%
2025/04/12	9.59%	5.88%	6.78%	5.79%	8.72%	3.2%	4.96%	2.19%	1.8%	1.82%
2025/04/13	8.82%	6.14%	6.82%	5.72%	9.3%	2.58%	4.96%	1.99%	1.79%	2.24%
2025/04/14	8.86%	6.6%	5.68%	5.95%	8.04%	2.88%	5.64%	1.88%	1.92%	2.04%
2025/04/15	8.36%	7.76%	5.41%	5.03%	6.19%	2.52%	5.7%	2.2%	2.06%	1.62%
2025/04/16	10.11%	7.16%	5.14%	6.45%	6.17%	3.03%	5.77%	1.98%	1.95%	1.8%
2025/04/17	7.14%	7.78%	4.65%	9.34%	5.28%	1.89%	6.6%	0.95%	2.54%	2.07%
2025/04/18	5.73%	7.62%	4.71%	7.98%	5.88%	1.99%	5.17%	1.48%	2.52%	1.73%
2025/04/19	7.53%	7.4%	5.16%	6.85%	6.71%	2.18%	5.81%	1.61%	2.19%	1.34%
2025/04/20	8.25%	6.9%	4.83%	3.9%	6.78%	2.89%	5.73%	2.16%	1.84%	1.54%
2025/04/21	7.27%	7.45%	4.01%	6.13%	6.34%	3.06%	5.35%	2.16%	1.72%	1.52%
2025/04/22	7.51%	8.04%	3.94%	5.68%	5.6%	2.94%	5.82%	1.94%	1.79%	1.47%
2025/04/23	7.97%	7.44%	4.49%	4.1%	5.71%	2.49%	6.58%	1.88%	1.76%	1.31%
2025/04/24	8.88%	7.4%	4.53%	5.93%	6.28%	2.37%	5.61%	2.22%	1.9%	1.14%
2025/04/25	9%	7.06%	4.85%	5.66%	5.16%	3.13%	4.57%	2.43%	1.96%	1.36%
2025/04/26	10.25%	7.2%	6.42%	5.07%	5.49%	2.38%	4.05%	2.31%	1.99%	1.19%
2025/04/27	11.11%	7.05%	7.52%	6.3%	4.89%	2.68%	4.37%	1.95%	2.08%	1.22%
2025/04/28	10.22%	7.34%	4.72%	5.66%	4.72%	3.04%	6.44%	2.29%	1.93%	1.31%
2025/04/29	9.14%	7.58%	5.59%	6.02%	5.02%	3.05%	6.16%	2.01%	1.91%	1.12%
2025/04/30	10.27%	8.1%	6.6%	5.26%	4.75%	2.91%	2.71%	2.21%	1.95%	0.79%

Wayfair’s spend share peaked at 11.11% on April 27, 2025. Home Depot and Walmart showed steady trends, while Amazon’s share fluctuated, ending at 4.75%. Ashley Furniture and others maintained lower shares.

Market Exposure

Competitor Count for US Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	12862
2025/04/02	12546
2025/04/03	12843
2025/04/04	13503
2025/04/05	13038
2025/04/06	13225
2025/04/07	13332
2025/04/08	12935
2025/04/09	12566
2025/04/10	13073
2025/04/11	12591
2025/04/12	12331
2025/04/13	12608
2025/04/14	13288
2025/04/15	12984
2025/04/16	13083
2025/04/17	13166
2025/04/18	13895
2025/04/19	13820
2025/04/20	12766
2025/04/21	13382
2025/04/22	13094
2025/04/23	12861
2025/04/24	12973
2025/04/25	12226
2025/04/26	12581
2025/04/27	12553
2025/04/28	12692
2025/04/29	12507
2025/04/30	11823

April saw fluctuating advertiser numbers, peaking at 13,895 on April 18. The month concluded with a decline to 11,823.

Campaign Efficiency

Market Loss & Market Gains for US Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
homedepot.com	1.74%
ashleyfurniture.com	0.51%
lowes.com	0.31%
bedbathandbeyond.com	0.23%
acehardware.com	0.21%
ikea.com	-0.19%
worldmarket.com	-0.34%
walmart.com	-0.62%
temu.com	-1.6%
amazon.com	-2.63%

Amazon.com and Temu.com saw significant declines, while HomeDepot.com and AshleyFurniture.com experienced notable click share growth.

Campaign Efficiency

US Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	wayfair.com	walmart.com	homedepot.com	amazon.com	ashleyfurniture.com	lowes.com	westelm.com	bedbathandbeyond.com	target.com	mattressfirm.com
2025/04/01	9.67%	8.91%	7.28%	5.97%	3.74%	2.48%	1.76%	2.63%	1.85%	1.65%
2025/04/02	8.94%	10.21%	6.71%	7.61%	4.28%	2.55%	1.71%	2.3%	1.75%	1.57%
2025/04/03	9.83%	10.87%	7.26%	9.16%	5.44%	2.15%	1.54%	1.68%	1.71%	1.68%
2025/04/04	10.03%	9.72%	7.18%	9.41%	5.62%	2.05%	1.54%	1.5%	1.44%	2.15%
2025/04/05	9.14%	8.82%	7.5%	9.53%	5.1%	2.39%	1.61%	1.67%	1.56%	2.3%
2025/04/06	11%	8.23%	7.65%	9.9%	5.22%	2.2%	1.69%	1.64%	1.51%	2.31%
2025/04/07	11.08%	8.4%	8.23%	9.78%	4.6%	2.11%	1.52%	1.56%	1.92%	2.38%
2025/04/08	11.26%	8.04%	7.71%	10.53%	4.52%	1.98%	1.72%	1.31%	1.63%	2.69%
2025/04/09	11.48%	8.4%	7.49%	12.92%	4.34%	2.06%	1.56%	1.41%	1.89%	2.77%
2025/04/10	10.84%	8.75%	7.29%	13.79%	5.23%	2.12%	1.55%	1.35%	1.96%	2.3%
2025/04/11	11.51%	10.22%	7.35%	12.09%	5.06%	2.17%	1.94%	1.23%	1.87%	2.22%
2025/04/12	12.17%	10.53%	6.41%	11.82%	5.18%	2.07%	1.97%	1.36%	1.64%	1.94%
2025/04/13	10.97%	10.53%	6.61%	12.37%	5.68%	2.16%	1.7%	1.61%	1.9%	2.14%
2025/04/14	11.33%	9.11%	7.25%	11.03%	5.6%	2.26%	1.62%	1.81%	1.73%	2.64%
2025/04/15	10.75%	9.07%	8.99%	8.62%	4.71%	2.51%	2.09%	1.87%	1.57%	2.46%
2025/04/16	13.1%	8.46%	8.26%	8.53%	6.13%	2.33%	1.7%	1.78%	1.59%	2.82%
2025/04/17	8.99%	7.29%	8.52%	7.23%	9.26%	3.04%	0.72%	1.68%	3.32%	3.33%
2025/04/18	7.3%	7.34%	9%	8.15%	7.67%	3.12%	1.29%	1.6%	3.4%	2.53%
2025/04/19	9.65%	8.44%	8.45%	9.26%	6.53%	2.62%	1.51%	1.81%	2.6%	2.18%
2025/04/20	10.91%	7.99%	8.15%	9.55%	3.69%	2.18%	2.08%	2.25%	1.88%	1.94%
2025/04/21	9.55%	6.59%	8.87%	9.03%	5.26%	2.03%	2.09%	2.12%	1.73%	2.3%
2025/04/22	10.03%	6.68%	9.77%	8.19%	5.11%	2.14%	1.85%	2.43%	1.79%	2.7%
2025/04/23	10.58%	7.63%	8.81%	8.42%	3.65%	2.03%	1.87%	2.25%	1.45%	2.56%
2025/04/24	11.82%	7.8%	8.5%	9.08%	5.11%	2.21%	1.98%	1.68%	1.56%	2.3%
2025/04/25	12.28%	8.21%	8.12%	7.6%	4.73%	2.26%	2.29%	1.65%	1.37%	1.68%
2025/04/26	13.51%	10.42%	8.05%	7.52%	4.26%	2.26%	2.11%	1.84%	1.43%	1.4%
2025/04/27	14.48%	11.91%	7.96%	6.72%	5.56%	2.39%	1.69%	2.01%	1.53%	1.78%
2025/04/28	14.05%	7.65%	8.64%	6.88%	5.27%	2.32%	2.19%	1.94%	1.57%	2.38%
2025/04/29	12.22%	9.15%	9.49%	7.2%	5.22%	2.23%	1.91%	1.67%	1.71%	2.1%
2025/04/30	13.23%	10.28%	9.26%	6.55%	4%	2.24%	2.01%	1.62%	1.34%	0.98%

In April 2025, Wayfair’s impression share surged, peaking at 14.48% on April 27. Walmart fluctuated, ending at 10.28%. Amazon’s share peaked mid-month, then declined. Home Depot and Ashley Furniture showed steady growth, while Mattress Firm’s share dipped significantly by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Ashley Furniture https://www.ashleyfurniture.com
Furniture & Home Decor — Don't Miss Out On Hot Buys $599 & Under At Ashley. Shop In-Store Or Online Today. Fresh Savings Are In Bloom At Ashley. Shop New Beds Starting At $499.99 Today.
2
Floor And Decor https://www.flooranddecor.com
Floor and Decor® Official Site — Visit A Floor and Decor Near You. Nationwide Low Price Leader. We Won't Be Beat On Price! Shop A...
3
The Home Depot https://www.homedepot.com › products
The Home Depot® Official Site — Shop All Your Home Improvement Needs: Appliances, Bath, Kitchen, Tools, Hardware, Storage...
4
Pottery Barn® https://www.potterybarn.com
Official Site — Create a Healthy Home with Timeless Long-Lasting Home Furnishings.
5
Sherwin-Williams Paints https://www.sherwin-williams.com
In Stock Now — Give your DIY projects a chance to shine with Sherwin-Williams quality paint and supplies. Save time and shop with our online ordering. Order online and pick up at your local store.

Ashley Furniture entices with hot buys under $599, blending affordability with style. Floor and Decor emphasizes unbeatable prices, while The Home Depot covers comprehensive home improvement needs. Pottery Barn offers timeless furnishings for a healthy home, and Sherwin-Williams highlights quality paints for DIY enthusiasts.

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US Retail Home & Garden - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Retail Home & Garden brands

Share of Spend for the top 10 US Retail Home & Garden brands

Competitor Count for US Retail Home & Garden

Market Loss & Market Gains for US Retail Home & Garden

US Retail Home & Garden Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Get the full picture

See this data specific to your brand performance