US Retail Home & Garden - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – US

Google AI Overview visibility for Retail Home & Garden US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.72823991175
90.2717600883
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 11%
Navigational 2%
Seasonal 1%
Local 3%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
homedepot.com 16.38
wayfair.com 11.01
lowes.com 4.23
walmart.com 4.19
ashleyfurniture.com 3.35
potterybarn.com 3.31
westelm.com 1.98
amazon.com 1.98
acehardware.com 1.86
temu.com 1.79
others 49.92
  • homedepot.com - 16.38%
  • wayfair.com - 11.01%
  • lowes.com - 4.23%
  • walmart.com - 4.19%
  • ashleyfurniture.com - 3.35%
  • potterybarn.com - 3.31%
  • westelm.com - 1.98%
  • amazon.com - 1.98%
  • acehardware.com - 1.86%
  • temu.com - 1.79%
  • others - 49.92%

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In the PPC landscape, Home Depot leads with 16.38% click share, followed by Wayfair at 11.01%. Others collectively dominate with 49.92%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wayfair.com homedepot.com saatva.com nectarsleep.com potterybarn.com fergusonhome.com ashleyfurniture.com walmart.com lowes.com mattressfirm.com
2026/03/01 13.09% 8.85% 2.84% 2.01% 2.5% 1.33% 2.7% 4.14% 2.53% 1.64%
2026/03/02 12.29% 8.91% 2.9% 2.23% 2.17% 1.95% 2.6% 4.28% 2.23% 1.31%
2026/03/03 12.44% 9.24% 2.54% 1.78% 2.06% 2.4% 2.61% 4.52% 2.49% 1.39%
2026/03/04 13.64% 8.49% 2.46% 2.06% 1.82% 2.44% 2.84% 4.95% 2.49% 1.18%
2026/03/05 13.23% 8.04% 2.4% 2.45% 1.95% 2.38% 2.44% 4.63% 1.94% 1.8%
2026/03/06 10.93% 6.8% 2.68% 2.49% 2.66% 2.97% 2.94% 1.96% 2.25% 2.23%
2026/03/07 8.84% 7.7% 2.93% 2.49% 2.76% 1.79% 3.06% 1.55% 2.47% 2.07%
2026/03/08 8.98% 7.63% 4.27% 1.84% 2.63% 1.79% 2.71% 2% 2.58% 1.75%
2026/03/09 8.45% 6.76% 4.19% 1.94% 2.24% 3.03% 3.33% 2.23% 1.82% 2.23%
2026/03/10 7.55% 6.55% 3.43% 2.42% 3.31% 3.13% 2.75% 1.76% 1.87% 2.19%
2026/03/11 8.13% 7.56% 2.74% 2.47% 1.85% 3.43% 2.47% 1.56% 2.05% 2.66%
2026/03/12 7.78% 7.05% 3.2% 2.13% 3.55% 3.24% 2.93% 1.58% 1.94% 3.21%
2026/03/13 7.19% 6.93% 3.42% 2.35% 3.34% 2.86% 2.32% 1.87% 2.04% 3.06%
2026/03/14 7.86% 6.49% 3.33% 2.41% 2.69% 1.77% 2.86% 1.73% 2.14% 2.87%
2026/03/15 7.9% 6.92% 4.05% 2.73% 2.67% 1.7% 2.33% 2.08% 2.16% 3.01%
2026/03/16 7.78% 7.14% 2.89% 2.98% 2.4% 2.92% 2.43% 1.93% 2.05% 2.67%
2026/03/17 12.32% 6.96% 2.65% 2.79% 2.37% 2.32% 1.9% 3.65% 2.22% 2.02%
2026/03/18 8.23% 6.26% 2.82% 2.74% 2.81% 4.05% 2.34% 2% 2.31% 2.45%
2026/03/19 9.4% 7.09% 3.02% 2.89% 2% 3.95% 2.17% 1.84% 2.19% 2.13%
2026/03/20 10.49% 6.68% 3.02% 2.47% 2.67% 3.61% 2.27% 1.87% 2.38% 1.37%
2026/03/21 11.35% 6.54% 2.91% 2.47% 2.7% 2.07% 2.39% 1.61% 2.12% 1.22%
2026/03/22 11.79% 7.25% 2.52% 2.4% 3.3% 1.97% 2.43% 1.57% 2.17% 1.43%
2026/03/23 14.64% 7.73% 2.71% 2.15% 2.66% 2.88% 2.45% 2.92% 2.32% 1.64%
2026/03/24 11.06% 8.14% 2.09% 2.41% 2.02% 2.99% 2.55% 2.94% 2.44% 1.23%
2026/03/25 11.05% 7.59% 2.57% 2.04% 3.05% 3.19% 2.27% 2.81% 2.22% 1.31%
2026/03/26 10.44% 8.46% 2.3% 1.8% 4.81% 2.6% 2.09% 3.29% 2.36% 1.31%
2026/03/27 9.95% 7.85% 2.55% 2.31% 3.39% 2.24% 2.1% 3.2% 2.05% 1.91%
2026/03/28 11.41% 8.74% 2.41% 2.41% 2.43% 1.36% 2.33% 2.89% 2.11% 1.97%
2026/03/29 11.08% 8.23% 2.24% 2.69% 3.23% 1.22% 2.54% 2.94% 1.85% 1.73%
2026/03/30 8.61% 7.66% 2.37% 2.56% 3.43% 2.58% 2.37% 2.52% 2.13% 1.63%
2026/03/31 8.58% 8.05% 4.06% 3.14% 2.7% 2.66% 2.58% 2.26% 2.05% 0.9%
  • wayfair.com
  • homedepot.com
  • saatva.com
  • nectarsleep.com
  • potterybarn.com
  • fergusonhome.com
  • ashleyfurniture.com
  • walmart.com
  • lowes.com
  • mattressfirm.com

Copyright © Adthena. All rights reserved.

Wayfair’s spend share fluctuated, peaking mid-month at 14.64%. Home Depot maintained a steady presence, while Saatva and Nectar Sleep showed minor variations. Pottery Barn and Ferguson Home experienced notable spikes. Walmart’s share dipped, then recovered.

Market Exposure

Competitor Count for US Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 9327
2026/03/02 9599
2026/03/03 9752
2026/03/04 9910
2026/03/05 9931
2026/03/06 8992
2026/03/07 8193
2026/03/08 8204
2026/03/09 8617
2026/03/10 8350
2026/03/11 8080
2026/03/12 8171
2026/03/13 8224
2026/03/14 8225
2026/03/15 8467
2026/03/16 8649
2026/03/17 10093
2026/03/18 8954
2026/03/19 8602
2026/03/20 8510
2026/03/21 7937
2026/03/22 8149
2026/03/23 8802
2026/03/24 8295
2026/03/25 8230
2026/03/26 7748
2026/03/27 8069
2026/03/28 7936
2026/03/29 7850
2026/03/30 7902
2026/03/31 7906

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March began with a steady rise in distinct advertisers, peaking at 10,093 on the 17th. A decline followed, ending the month at 7,906.

Campaign Efficiency

Market Loss & Market Gains for US Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
worldmarket.com 0.75%
potterybarn.com 0.63%
wayfair.com 0.42%
westelm.com 0.37%
target.com 0.34%
amazon.com -0.2%
ashleyfurniture.com -0.3%
mattressfirm.com -0.32%
temu.com -0.88%
homedepot.com -1.9%

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Worldmarket.com leads with a 0.75% click share rise, while homedepot.com drops by 1.9%.

Campaign Efficiency

US Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wayfair.com homedepot.com walmart.com fergusonhome.com lowes.com uline.com target.com temu.com ashleyfurniture.com amazon.com
2026/03/01 17.49% 10.85% 6.98% 1.19% 3.12% 1.03% 2.08% 4.55% 2.64% 1.7%
2026/03/02 16.3% 11.31% 7.18% 1.81% 2.72% 1.87% 2.3% 5.09% 2.44% 1.47%
2026/03/03 16.41% 11.17% 7.48% 2.25% 2.83% 2.28% 2.89% 5.06% 2.55% 1.44%
2026/03/04 18.15% 10.21% 8.02% 2.22% 2.86% 2.19% 2.72% 5.16% 2.36% 1.4%
2026/03/05 18.25% 9.87% 7.86% 2.21% 2.46% 2.2% 2.63% 5.2% 2.24% 1.53%
2026/03/06 15.68% 9.79% 3.67% 3.29% 3.06% 2.31% 1.93% 2.18% 2.55% 3.01%
2026/03/07 12.28% 11.8% 2.9% 2.08% 3.07% 0.91% 1.27% 1.53% 2.97% 4.33%
2026/03/08 12.45% 11.49% 3.52% 2.02% 3.37% 1.08% 1.61% 2.09% 2.67% 3.22%
2026/03/09 11.5% 9.63% 4.24% 3.58% 2.73% 2.1% 1.71% 1.61% 2.92% 3.26%
2026/03/10 10.35% 10.57% 3.2% 3.64% 2.86% 2.26% 1.7% 1.62% 2.55% 2.96%
2026/03/11 11.33% 11.98% 2.98% 3.85% 3.03% 2.59% 1.79% 1.78% 2.35% 2.81%
2026/03/12 11.54% 10.6% 3.06% 3.57% 2.9% 3.12% 1.9% 1.66% 2.66% 2.54%
2026/03/13 10.36% 10.58% 3.6% 3.3% 3.14% 2.63% 1.93% 1.95% 2.26% 2.63%
2026/03/14 10.91% 9.25% 3.32% 1.92% 3.12% 1.33% 1.95% 2.37% 2.69% 3.38%
2026/03/15 11.34% 9.96% 3.69% 1.82% 3.11% 1.51% 2.13% 2.41% 2.3% 3.42%
2026/03/16 10.93% 10.57% 3.57% 3.15% 2.86% 2.79% 2.16% 1.51% 2.29% 3.01%
2026/03/17 17.13% 8.53% 6.18% 2.17% 2.97% 2.26% 3.42% 3.2% 1.8% 1.08%
2026/03/18 10.98% 7.88% 3.63% 4.32% 3.18% 2.67% 2.22% 1.57% 2.35% 2.14%
2026/03/19 12.52% 9.59% 3.34% 4.31% 3.04% 2.21% 2.19% 1.1% 2.11% 2.1%
2026/03/20 14.27% 7.81% 3.54% 3.99% 3.33% 2.06% 1.88% 0.97% 2.09% 2.71%
2026/03/21 15.29% 8.54% 3.09% 2.24% 3.11% 1.11% 1.66% 0.99% 2.15% 3.16%
2026/03/22 15.79% 9.03% 2.96% 2.14% 3.05% 1.18% 1.78% 1.21% 2.2% 3.24%
2026/03/23 21.19% 9.45% 5.33% 2.62% 3.14% 2.09% 2.74% 1.51% 2.37% 1.79%
2026/03/24 15.06% 10.64% 5.49% 2.92% 3.42% 2.21% 2.91% 1.39% 2.47% 1.92%
2026/03/25 15.42% 9.87% 5.46% 3.1% 3.06% 2.15% 3.01% 2.1% 1.88% 1.69%
2026/03/26 14.94% 10.23% 6.6% 2.57% 3.42% 2.03% 4.52% 2.1% 1.84% 1.24%
2026/03/27 14.48% 10.91% 6.8% 2.28% 2.95% 1.71% 4.2% 1.62% 1.87% 1.99%
2026/03/28 16.23% 11.45% 6.06% 1.35% 3.01% 0.87% 3.75% 1.78% 2.24% 2.33%
2026/03/29 15.79% 10.71% 6% 1.19% 2.63% 0.99% 3.04% 1.94% 2.26% 2.22%
2026/03/30 12.75% 10.28% 5.35% 2.74% 3.08% 2.02% 2.63% 1.76% 2.24% 2.37%
2026/03/31 12.17% 10.87% 4.75% 2.85% 2.84% 2.76% 2.6% 2.47% 2.11% 1.79%
  • wayfair.com
  • homedepot.com
  • walmart.com
  • fergusonhome.com
  • lowes.com
  • uline.com
  • target.com
  • temu.com
  • ashleyfurniture.com
  • amazon.com

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Wayfair’s impression share fluctuated, peaking at 21.19% on March 23. Home Depot’s share remained steady, while Walmart saw a dip mid-month. By month’s end, Wayfair led, followed by Home Depot and Walmart.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden - Last month
  1. 1
    The Home Depot - The Home Depot® Official Site https://www.homedepot.com

    Shop All Your Home Improvement Needs: Appliances, Bath, Kitchen, Tools, Hardware, Storage,

  2. 2
    IKEA® Official Site https://www.ikea.com

    Modern Home Essentials — Discover How IKEA® Can Help You Build A Beautiful And Sustainable Home. Find The Right Fit For Any Room, All At An Affordable Price. Shop Now! Planning Tools. Sustainable Solutions.

  3. 3
    Bed Sizes & Mattress Dimensions - Sizing Guide | Mattress Firm https://www.mattressfirm.com

    Find which mattress size is best for you. Learn bed sizes and dimensions for king, queen, full, twin and more to compare and find the right size mattress.

  4. 4
    Mattress Size Dimensions Guide | Nectar Sleep https://www.nectarsleep.com

    Elevate Your Sleep Experience with an Adjustable Base for the Most Comfortable Sleep Ever.

  5. 5
    Pottery Barn https://www.potterybarn.com

    Home Furniture & Decor — Shop Quality Furniture, Designed In-House and Made For Everyday Life. Discover Original Designs That Are Expertly Crafted. Shop Furniture, Sofas & More.

Copyright © Adthena. All rights reserved.

In the realm of home and garden PPC ads, The Home Depot and IKEA captivate with comprehensive home improvement and sustainable living themes. Mattress Firm and Nectar Sleep focus on personalized comfort, while Pottery Barn emphasizes quality and craftsmanship in home decor.

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