US Retail Home & Garden - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – US

Google AI Overview visibility for Retail Home & Garden US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.5959990573
77.4040009427
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 11%
Navigational 2%
Seasonal 1%
Local 3%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 US Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
homedepot.com 16.41
wayfair.com 10.58
walmart.com 8.88
lowes.com 6.92
ashleyfurniture.com 5.2
temu.com 3.6
acehardware.com 2.13
mattressfirm.com 1.59
potterybarn.com 1.52
target.com 1.42
others 41.75
  • homedepot.com - 16.41%
  • wayfair.com - 10.58%
  • walmart.com - 8.88%
  • lowes.com - 6.92%
  • ashleyfurniture.com - 5.2%
  • temu.com - 3.6%
  • acehardware.com - 2.13%
  • mattressfirm.com - 1.59%
  • potterybarn.com - 1.52%
  • target.com - 1.42%
  • others - 41.75%

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In the competitive landscape, Home Depot leads with 16.41% click share, followed by Wayfair at 10.58%. Others collectively dominate with 41.75%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wayfair.com homedepot.com saatva.com lowes.com walmart.com ashleyfurniture.com temu.com mattressfirm.com acehardware.com fergusonhome.com
2026/06/01 13.12% 7.73% 1.96% 4.67% 7.3% 4.45% 3.24% 1.88% 1.59% 1.58%
2026/06/02 11.91% 7.58% 1.78% 4.59% 7.75% 4.74% 4.44% 1.73% 1.78% 1.77%
2026/06/03 10.23% 8.43% 2.44% 5.29% 7.77% 2.7% 2.37% 4.44% 1.72% 1.93%
2026/06/04 10.19% 9.07% 1.71% 5.45% 7.94% 4.72% 4.24% 1.84% 1.64% 2.08%
2026/06/05 9.88% 8.68% 1.68% 4.93% 8.12% 5.03% 3.59% 2.56% 1.73% 1.85%
2026/06/06 11.6% 8.29% 2.18% 5.07% 6.42% 4.95% 4.07% 3.57% 1.66% 1.09%
2026/06/07 12.22% 8.55% 2.64% 5.18% 6.84% 4.47% 3.65% 4.01% 1.38% 0.96%
2026/06/08 11.51% 7.53% 2.06% 4.44% 4.71% 3.86% 2.73% 2.71% 1.59% 1.77%
2026/06/09 10.61% 8.8% 2.56% 5.34% 8.01% 2.63% 2.48% 4.42% 1.82% 2.04%
2026/06/10 10.45% 9.24% 1.76% 5.42% 8.04% 4.64% 4.28% 1.68% 1.69% 2.08%
2026/06/11 9.91% 8.94% 1.77% 4.88% 8.44% 4.99% 3.7% 2.44% 1.82% 1.9%
2026/06/12 12.01% 8.44% 2.24% 5.05% 6.73% 4.94% 4.26% 3.46% 1.81% 1.12%
2026/06/13 12.58% 8.71% 2.8% 5.13% 7.09% 4.52% 3.8% 4.11% 1.46% 0.94%
2026/06/14 11.78% 7.56% 2.21% 4.38% 4.85% 4.11% 2.83% 2.82% 1.59% 1.69%
2026/06/15 10.61% 8.6% 2.65% 5.28% 8.01% 2.66% 2.47% 4.57% 1.81% 1.94%
2026/06/16 11.77% 8.86% 2.32% 5.03% 7.52% 4.74% 3.86% 2.97% 1.69% 1.42%
2026/06/17 11.83% 8.41% 2.25% 4.79% 7.34% 4.46% 3.45% 2.8% 1.76% 1.45%
2026/06/18 11.77% 8.38% 2.24% 4.75% 7.23% 4.17% 3.54% 2.88% 1.63% 1.45%
2026/06/19 11.77% 8.38% 2.15% 4.82% 7.56% 4.59% 3.62% 3.33% 1.62% 1.54%
2026/06/20 11.19% 7.12% 2.2% 3.28% 3.48% 2.6% 1.57% 2.73% 1.18% 1.04%
2026/06/21 11.34% 7.28% 1.87% 3.54% 3.12% 3.07% 1.36% 2.54% 1.37% 1.01%
2026/06/22 8.88% 6.51% 2.71% 3.39% 2.82% 2.27% 0.85% 1.96% 1.33% 1.7%
2026/06/23 9.6% 6.66% 2.11% 3.46% 3.1% 2.37% 0.93% 1.55% 1.53% 1.96%
2026/06/24 10.39% 6.99% 2.46% 3.54% 3.48% 1.91% 1.12% 1.14% 1.77% 2%
2026/06/25 9.13% 6.39% 2.55% 3.13% 3.28% 1.74% 1.13% 2.61% 1.51% 1.97%
2026/06/26 8.96% 5.71% 2.52% 3.31% 3.74% 1.88% 1.06% 2.97% 1.24% 1.66%
2026/06/27 9.23% 6.65% 3% 3.45% 4.5% 2.42% 1.34% 3.24% 1.32% 0.96%
2026/06/28 9.04% 6.95% 2.5% 3.42% 4.69% 3.95% 1.77% 1.68% 1.15% 0.78%
2026/06/29 8.68% 6.69% 2.62% 3.51% 3.15% 2.52% 1.27% 1.39% 1.13% 1.19%
2026/06/30 8.31% 6.08% 3.42% 3.39% 3.24% 2.81% 1.52% 1.45% 1.22% 1.09%
  • wayfair.com
  • homedepot.com
  • saatva.com
  • lowes.com
  • walmart.com
  • ashleyfurniture.com
  • temu.com
  • mattressfirm.com
  • acehardware.com
  • fergusonhome.com

Copyright © Adthena. All rights reserved.

Wayfair’s spend share declined steadily, ending at 8.31%. Home Depot’s share also decreased, finishing at 6.08%. Saatva saw a rise, closing at 3.42%.

Market Exposure

Competitor Count for US Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 13562
2026/06/02 12102
2026/06/03 12820
2026/06/04 12607
2026/06/05 12874
2026/06/06 12273
2026/06/07 12609
2026/06/08 13082
2026/06/09 12279
2026/06/10 11766
2026/06/11 11973
2026/06/12 11486
2026/06/13 11440
2026/06/14 11920
2026/06/15 11889
2026/06/16 11970
2026/06/17 12180
2026/06/18 12040
2026/06/19 12125
2026/06/20 9989
2026/06/21 9738
2026/06/22 9614
2026/06/23 9764
2026/06/24 9405
2026/06/25 9319
2026/06/26 9391
2026/06/27 8983
2026/06/28 8993
2026/06/29 9687
2026/06/30 9378

Copyright © Adthena. All rights reserved.

June began with 13,562 advertisers, peaking early. Mid-month saw a decline, stabilizing around 9,378 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
homedepot.com 2.08%
amazon.com 0.92%
ikea.com 0.59%
potterybarn.com 0.56%
westelm.com 0.49%
lowes.com -0.55%
wayfair.com -0.68%
ashleyfurniture.com -1.04%
temu.com -1.27%
walmart.com -2.42%

Copyright © Adthena. All rights reserved.

In the past month, Home Depot surged with a 2.08% click share increase, while Walmart faced a 2.42% decline.

Campaign Efficiency

US Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wayfair.com homedepot.com walmart.com lowes.com ashleyfurniture.com temu.com uline.com acehardware.com etsy.com target.com
2026/06/01 15.16% 9.62% 11.21% 5.89% 4.47% 4.83% 1.35% 2.14% 1.79% 1.65%
2026/06/02 13.34% 9.21% 12.08% 5.79% 4.44% 6.72% 1.38% 2.44% 1.66% 1.75%
2026/06/03 11.85% 10.68% 12.3% 6.7% 2.73% 3.64% 1.27% 2.39% 1.58% 1.64%
2026/06/04 11.42% 11.04% 11.96% 6.8% 4.59% 6.22% 1.8% 2.18% 1.76% 1.97%
2026/06/05 10.89% 10.88% 12.35% 6.32% 5.03% 5.29% 1.64% 2.44% 1.64% 1.9%
2026/06/06 13.17% 10.51% 9.82% 6.5% 4.83% 6.04% 0.92% 2.3% 1.6% 1.85%
2026/06/07 14.06% 10.86% 10.44% 6.66% 4.55% 5.28% 1% 1.87% 1.67% 1.84%
2026/06/08 13.1% 10.19% 8% 6.12% 3.95% 4.24% 2.15% 2.39% 1.51% 1.64%
2026/06/09 12.08% 11% 12.54% 6.7% 2.63% 3.74% 1.21% 2.48% 1.61% 1.67%
2026/06/10 11.7% 11.22% 12.14% 6.77% 4.53% 6.29% 1.71% 2.24% 1.74% 2%
2026/06/11 11.03% 10.94% 12.73% 6.2% 5.02% 5.44% 1.57% 2.54% 1.64% 1.95%
2026/06/12 13.61% 10.37% 10.27% 6.45% 4.83% 6.31% 0.96% 2.46% 1.59% 1.95%
2026/06/13 14.42% 10.86% 10.78% 6.58% 4.61% 5.48% 0.98% 1.95% 1.68% 1.9%
2026/06/14 13.3% 10.44% 8.15% 5.95% 4.14% 4.36% 1.79% 2.38% 1.6% 1.68%
2026/06/15 12.16% 10.73% 12.54% 6.63% 2.68% 3.74% 1.31% 2.47% 1.57% 1.66%
2026/06/16 13.45% 10.78% 11.45% 6.36% 4.72% 5.63% 1.34% 2.25% 1.6% 1.88%
2026/06/17 13.59% 10.22% 11.34% 6.11% 4.39% 5.17% 1.35% 2.36% 1.67% 1.78%
2026/06/18 13.39% 10.53% 11.22% 6.05% 4.14% 5.22% 1.42% 2.23% 1.7% 1.74%
2026/06/19 13.24% 10.55% 11.56% 6.04% 4.41% 5.3% 1.25% 2.2% 1.75% 1.81%
2026/06/20 13.61% 10.9% 6.08% 5.31% 2.63% 2.58% 1.04% 1.94% 1.73% 1.43%
2026/06/21 13.44% 11.28% 5.58% 5.83% 2.77% 2.29% 1.32% 2.28% 1.9% 1.44%
2026/06/22 10.69% 10.92% 5.13% 5.96% 2.58% 1.46% 2.37% 2.36% 1.68% 1.48%
2026/06/23 10.96% 10.82% 5.31% 5.96% 2% 1.53% 2.56% 2.58% 1.67% 1.65%
2026/06/24 11.98% 10.91% 6.09% 5.78% 1.73% 1.87% 2.76% 2.94% 1.76% 1.54%
2026/06/25 11.03% 11.3% 5.81% 5.28% 1.64% 1.9% 2.87% 2.62% 1.39% 1.37%
2026/06/26 10.97% 9.25% 6.87% 5.53% 1.97% 1.89% 2.43% 2.1% 1.07% 1.08%
2026/06/27 11.34% 10.87% 7.92% 5.69% 2.42% 2.4% 1.54% 2.24% 1.46% 1.25%
2026/06/28 11.55% 11.51% 8.54% 5.55% 4.19% 2.97% 1.21% 1.85% 1.68% 1.21%
2026/06/29 11.53% 10.38% 5.6% 5.82% 2.61% 2.27% 2.32% 1.88% 1.69% 1.26%
2026/06/30 11.09% 8.8% 6.11% 5.84% 2.82% 2.67% 2.59% 2.12% 1.74% 1.26%
  • wayfair.com
  • homedepot.com
  • walmart.com
  • lowes.com
  • ashleyfurniture.com
  • temu.com
  • uline.com
  • acehardware.com
  • etsy.com
  • target.com

Copyright © Adthena. All rights reserved.

Wayfair’s impression share fluctuated, peaking early at 15.16% and ending at 11.09%. Home Depot maintained stability, while Walmart saw a significant drop from 12.54% to 6.11%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden - Last month
  1. 1
    Easy Canvas Prints™ | Up to 95% Off Sale | Huge Father's Day Sale https://www.easycanvasprints.com

    The Leader in Canvas Prints. Highest Quality at a Low Price. Up to 95% Off!

  2. 2
    The Home Depot https://www.homedepot.com

    The Home Depot® Official Site — Shop All Your Home Improvement Needs: Appliances, Bath, Kitchen, Tools, Hardware, Storage,

  3. 3
    Lowe's® Official Site https://www.lowes.com

    Home Improvement Made Easy — Explore The Extensive Range of Products And Services Available at Lowe's®. Project Perfection...

  4. 4
    Bed Sizes & Mattress Dimensions - Sizing Guide | Mattress Firm https://www.mattressfirm.com

    Find which mattress size is best for you. Learn bed sizes and dimensions for king, queen, full, twin and more to compare and find the right size mattress.

  5. 5
    Overstock.com™ Official Site | We're Super Into Low Prices https://www.overstock.com › overstock › officialsite

    Shop top-quality products without breaking the bank, only at Overstock™

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, five advertisers shine with distinct themes. Easy Canvas Prints captivates with a massive Father’s Day sale, emphasizing quality and affordability. The Home Depot and Lowe’s promise comprehensive home improvement solutions. Mattress Firm educates on mattress sizes, while Overstock highlights unbeatable prices.

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