US Retail Home & Garden - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – US

Google AI Overview visibility for Retail Home & Garden US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.6095243099
55.3904756901
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 11%
Navigational 3%
Seasonal 1%
Local 7%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
homedepot.com 13.23
wayfair.com 9.66
ikea.com 6.06
lowes.com 4.61
ashleyfurniture.com 4.59
walmart.com 4.03
potterybarn.com 2.56
temu.com 2.19
westelm.com 1.9
amazon.com 1.81
others 49.36
  • homedepot.com - 13.23%
  • wayfair.com - 9.66%
  • ikea.com - 6.06%
  • lowes.com - 4.61%
  • ashleyfurniture.com - 4.59%
  • walmart.com - 4.03%
  • potterybarn.com - 2.56%
  • temu.com - 2.19%
  • westelm.com - 1.9%
  • amazon.com - 1.81%
  • others - 49.36%

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In the home and garden PPC landscape, Home Depot leads with 13.23% click share, followed by Wayfair at 9.66%. Notably, ‘others’ dominate with 49.36%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wayfair.com homedepot.com saatva.com ashleyfurniture.com walmart.com nectarsleep.com lowes.com fergusonhome.com mattressfirm.com ikea.com
2026/09/01 9.06% 6.15% 2.69% 3.17% 2.39% 1.92% 2.6% 1.75% 4.28% 1.51%
2026/09/02 9.89% 5.11% 2.76% 5.3% 1.95% 1.55% 2.3% 1.6% 5.07% 3.07%
2026/09/03 9.93% 4.94% 2.59% 4.45% 1.73% 1.54% 2.19% 1.43% 5.7% 2.76%
2026/09/04 10.55% 5.3% 2.18% 4.09% 1.68% 1.46% 2.29% 1.4% 6.63% 2.35%
2026/09/05 10.79% 5.33% 2.27% 4.01% 1.73% 1.44% 2.28% 1.19% 4.79% 3.03%
2026/09/06 10.94% 5.29% 1.78% 4.5% 1.68% 1.35% 2.32% 1.15% 5.13% 2.16%
2026/09/07 10.53% 5.48% 2.44% 3.16% 1.55% 1.35% 2.53% 1.23% 4.49% 2.12%
2026/09/08 9.85% 5.48% 2.46% 2.89% 1.63% 1.47% 2.51% 1.28% 4.22% 2.41%
2026/09/09 10.56% 6.11% 2.53% 3.27% 2.23% 2.38% 2.9% 1.24% 2.56% 3.04%
2026/09/10 11.26% 6.49% 2.93% 3.75% 2.41% 2.24% 2.69% 1.97% 2.06% 1.71%
2026/09/11 10.79% 6.19% 3.37% 4.29% 2.72% 2.34% 3.02% 2.41% 1.65% 1.12%
2026/09/12 10.79% 6.06% 3.42% 4.24% 3.37% 2.32% 2.96% 2.15% 1.36% 1.52%
2026/09/13 10.77% 5.98% 4.41% 4.08% 3.63% 2.19% 3.19% 2.08% 1.54% 1.67%
2026/09/14 10.71% 6.1% 4.39% 4.19% 3.5% 2.29% 3.1% 2.42% 1.35% 1.78%
2026/09/15 11.57% 6.01% 3.63% 3.11% 3.43% 2.01% 2.9% 2.13% 2.26% 1.34%
2026/09/16 11.12% 5.92% 3.67% 3.13% 3.43% 1.94% 2.7% 2.22% 1.75% 1.84%
2026/09/17 10.66% 5.9% 4.16% 3.76% 3.77% 2.21% 2.67% 2.57% 1.72% 1.84%
2026/09/18 10.49% 6.2% 3.65% 4.11% 4.09% 2.22% 2.76% 2.44% 1.41% 1.17%
2026/09/19 10.89% 6.02% 3.52% 3.35% 4.24% 2.22% 2.58% 1.99% 1.31% 3.03%
2026/09/20 10.38% 6.01% 3.82% 3.38% 3.92% 2.32% 2.64% 2.03% 1.24% 1.53%
2026/09/21 9.58% 6.16% 3.86% 3.18% 3.8% 2.64% 2.29% 2.12% 1.34% 1.89%
2026/09/22 8.94% 6.58% 4.13% 3.7% 3.8% 2.61% 2.46% 2.38% 1.35% 1.57%
2026/09/23 8.78% 6.17% 4.52% 3.5% 3.64% 2.47% 2.39% 2.21% 2% 1.64%
2026/09/24 9.08% 6% 3.23% 3.35% 3.11% 2.22% 2.73% 2.02% 1.2% 1.95%
2026/09/25 9.91% 6.01% 4.4% 3.3% 3.12% 2.51% 2.69% 2.11% 1.13% 1.18%
2026/09/26 9.71% 5.84% 4.42% 3.84% 3.05% 2.36% 2.61% 2.06% 1.3% 2.43%
2026/09/27 9.86% 6.08% 4.43% 3.34% 2.83% 2.58% 2.62% 2.02% 1.06% 0.85%
2026/09/28 10.49% 5.82% 3.56% 3.85% 2.79% 2.54% 2.62% 2.22% 1.15% 0.64%
2026/09/29 10.58% 5.66% 4.13% 3.22% 3.02% 2.27% 2.5% 2.31% 1.5% 2.08%
2026/09/30 12.12% 5.55% 4.17% 3.36% 2.83% 2.41% 2.32% 1.97% 1.62% 0.91%
  • wayfair.com
  • homedepot.com
  • saatva.com
  • ashleyfurniture.com
  • walmart.com
  • nectarsleep.com
  • lowes.com
  • fergusonhome.com
  • mattressfirm.com
  • ikea.com

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Wayfair’s PPC share peaked at 12.12% by September’s end, while Home Depot’s share declined to 5.55%. Meanwhile, Saatva and Ashley Furniture saw fluctuations, ending at 4.17% and 3.36%, respectively.

Market Exposure

Competitor Count for US Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 9041
2026/09/02 10725
2026/09/03 11251
2026/09/04 11554
2026/09/05 11327
2026/09/06 10943
2026/09/07 11326
2026/09/08 10953
2026/09/09 10489
2026/09/10 10792
2026/09/11 10713
2026/09/12 10595
2026/09/13 10716
2026/09/14 10368
2026/09/15 11174
2026/09/16 11213
2026/09/17 11046
2026/09/18 10998
2026/09/19 10638
2026/09/20 10560
2026/09/21 10586
2026/09/22 10388
2026/09/23 9773
2026/09/24 10385
2026/09/25 10192
2026/09/26 9950
2026/09/27 9878
2026/09/28 10051
2026/09/29 10167
2026/09/30 10021

Copyright © Adthena. All rights reserved.

September began with 9,041 advertisers, peaking at 11,554 on the 4th. A gradual decline followed, ending the month with 10,021 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
homedepot.com 1.47%
walmart.com 1.14%
target.com 0.7%
athome.com 0.57%
acehardware.com 0.48%
amazon.com -0.63%
ashleyfurniture.com -0.96%
mattressfirm.com -1.07%
potterybarn.com -1.12%
ikea.com -1.26%

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In the past month, Home Depot and Walmart surged in click share, while IKEA and Pottery Barn experienced declines.

Campaign Efficiency

US Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wayfair.com homedepot.com walmart.com temu.com lowes.com ashleyfurniture.com target.com fergusonhome.com ikea.com amazon.com
2026/09/01 12.66% 9% 4.46% 4.31% 3.99% 2.95% 2.18% 1.76% 2.02% 2.93%
2026/09/02 13.02% 7.62% 3.76% 3.58% 3.54% 4.67% 1.97% 1.65% 3.98% 2.29%
2026/09/03 13.24% 7.49% 3.37% 3.48% 3.43% 4.09% 1.71% 1.56% 3.68% 2.65%
2026/09/04 13.91% 7.56% 3.13% 3.74% 3.53% 3.89% 1.63% 1.5% 3.22% 2.83%
2026/09/05 13.99% 7.5% 3% 3.79% 3.48% 3.68% 1.32% 1.3% 4.25% 3.21%
2026/09/06 14.4% 7.59% 2.97% 3.77% 3.61% 4.06% 1.29% 1.22% 2.87% 3.5%
2026/09/07 13.87% 7.91% 2.7% 3.74% 3.84% 3.09% 1.19% 1.34% 3.11% 3.57%
2026/09/08 13.35% 7.67% 2.96% 4.12% 3.86% 2.84% 1.29% 1.4% 3.32% 3.47%
2026/09/09 13.81% 8% 3.97% 4.78% 4.1% 3.11% 1.71% 1.32% 3.68% 2.39%
2026/09/10 14.37% 8.64% 4.12% 4.27% 3.8% 3.37% 1.82% 1.99% 2.23% 2.27%
2026/09/11 13.98% 7.72% 4.52% 3.61% 4.11% 3.93% 2.29% 2.46% 1.39% 1.95%
2026/09/12 13.11% 7.81% 5.84% 3.59% 4.08% 4.04% 2.68% 2.15% 1.94% 1.67%
2026/09/13 13.08% 7.47% 6.22% 2.86% 4.29% 4.19% 3.07% 2.05% 2.06% 1.5%
2026/09/14 13.07% 7.7% 5.98% 2.41% 4.2% 4.31% 3.17% 2.37% 2.18% 1.41%
2026/09/15 14.34% 7.71% 5.84% 3.5% 3.99% 3.15% 2.76% 2.19% 1.68% 1.67%
2026/09/16 13.69% 7.68% 5.63% 3.52% 3.58% 3.07% 2.9% 2.32% 2.33% 1.68%
2026/09/17 13.06% 7.24% 6.19% 3.18% 3.54% 3.49% 3.15% 2.65% 2.51% 1.54%
2026/09/18 12.72% 8.41% 6.76% 2.88% 3.65% 3.82% 3.25% 2.5% 1.51% 1.6%
2026/09/19 13.23% 7.88% 6.9% 3.15% 3.38% 3.25% 3.01% 2% 3.71% 1.69%
2026/09/20 13.15% 8.24% 6.53% 3.4% 3.42% 3.44% 3.22% 2.03% 1.88% 1.95%
2026/09/21 12.3% 8.68% 6.3% 3.28% 3.27% 3.12% 3.24% 2.19% 2.29% 2.03%
2026/09/22 11.45% 9.34% 6.15% 3.39% 3.45% 3.32% 3.31% 2.46% 1.97% 2.02%
2026/09/23 11.57% 9.1% 5.95% 3.49% 3.12% 3.22% 3.02% 2.35% 2.05% 2.1%
2026/09/24 10.81% 8.33% 5.03% 3.79% 3.81% 3.12% 2.88% 2.26% 2.56% 1.58%
2026/09/25 11.85% 8.36% 5.18% 3.1% 3.67% 3.11% 2.81% 2.36% 1.58% 1.46%
2026/09/26 11.93% 7.57% 4.89% 3.22% 3.48% 3.5% 2.63% 2.29% 3.29% 1.43%
2026/09/27 12.32% 8.4% 4.55% 3.47% 3.54% 2.92% 2.57% 2.23% 1.2% 1.5%
2026/09/28 12.71% 7.81% 4.5% 3.3% 3.46% 3.02% 2.59% 2.39% 0.84% 1.52%
2026/09/29 13.37% 7.56% 5.03% 4.01% 3.27% 2.67% 2.95% 2.41% 2.64% 1.26%
2026/09/30 15.11% 7.48% 4.69% 4.15% 3.1% 2.73% 2.71% 2.06% 1.14% 1.01%
  • wayfair.com
  • homedepot.com
  • walmart.com
  • temu.com
  • lowes.com
  • ashleyfurniture.com
  • target.com
  • fergusonhome.com
  • ikea.com
  • amazon.com

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Wayfair’s impression share peaked at 15.11% on September 30, 2026. Home Depot fluctuated, ending at 7.48%. Walmart rose mid-month, closing at 4.69%. Temu and Lowe’s showed minor variations, while Ashley Furniture and Target had steady trends. Ferguson Home and IKEA saw slight declines, and Amazon’s share decreased to 1.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden - Last month
  1. 1
    The Home Depot https://www.homedepot.com

    The Home Depot® Official Site — Shop All Your Home Improvement Needs: Appliances, Bath, Kitchen, Tools, Hardware, Storage, We Are the One-Stop Shop For All Your Home...

  2. 2
    Lowe's® Official Site https://www.lowes.com

    Home Improvement Made Easy — You Can Count On Lowe's® For All Of Your Home Improvement Needs. Explore The Extensive Range of Products And Services Available at Lowe's®.

  3. 3
    Bed Sizes & Mattress Dimensions - Sizing Guide | Mattress Firm https://www.mattressfirm.com

    Find the Mattress You Need Here. Deals You Don't Want to Miss at Great Prices.

  4. 4
    Pottery Barn https://www.potterybarn.com

    Home Furniture & Decor — Shop Pottery Barn's Expertly Crafted Furniture, Bedding, Decor & More. Shop Quality Furniture, Designed In-House and Made For Everyday Life.

  5. 5
    Tractor Supply Official Site | Tractor Supply® Official Site https://www.tractorsupply.com

    Tractor Supply Co. Is Your Source For The Out Here Lifestyle! Shop Tractor Supply Co. For Everyday Low Prices On Products For You And Your Pets!

Copyright © Adthena. All rights reserved.

In the bustling world of home and garden retail, top advertisers like Home Depot and Lowe’s captivate with promises of comprehensive home improvement solutions. Mattress Firm entices with unbeatable mattress deals, while Pottery Barn offers expertly crafted home decor. Tractor Supply champions the “Out Here” lifestyle with everyday low prices.

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