AUS Retail Home & Garden - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – AUS

Google AI Overview visibility for Retail Home & Garden AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.8264027929
86.1735972071
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 23%
Navigational 1%
Seasonal 9%
Local 2%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
templeandwebster.com.au 17.05
bunnings.com.au 16.02
amazon.com.au 6.34
fantasticfurniture.com.au 3.42
temu.com 3.34
amartfurniture.com.au 2.51
spotlightstores.com 2.19
kogan.com 1.53
ikea.com 1.45
kmart.com.au 1.36
others 44.79
  • templeandwebster.com.au - 17.05%
  • bunnings.com.au - 16.02%
  • amazon.com.au - 6.34%
  • fantasticfurniture.com.au - 3.42%
  • temu.com - 3.34%
  • amartfurniture.com.au - 2.51%
  • spotlightstores.com - 2.19%
  • kogan.com - 1.53%
  • ikea.com - 1.45%
  • kmart.com.au - 1.36%
  • others - 44.79%

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In the competitive landscape of Google’s PPC, Temple & Webster leads with 17.05% click share, followed by Bunnings at 16.02%. Others collectively dominate with 44.79%, overshadowing individual players.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date templeandwebster.com.au amazon.com.au bunnings.com.au amartfurniture.com.au temu.com kogan.com fantasticfurniture.com.au ecosa.com.au koala.com easyshed.com.au
2026/07/01 14.45% 3.46% 3.87% 2.43% 3.26% 2.18% 6.37% 0.7% 1.32% 0.69%
2026/07/02 15.79% 3.08% 4.97% 3.72% 2.73% 2.9% 3.5% 0.87% 0.93% 0.91%
2026/07/03 20.31% 2.62% 3.81% 4.35% 3.07% 2.99% 2.49% 1% 1.03% 1.26%
2026/07/04 13.09% 3.26% 3.56% 3.76% 3.45% 2.24% 2.01% 1.25% 1.06% 0.61%
2026/07/05 15.11% 4.21% 3.95% 3.25% 3.49% 2.59% 2.1% 1.29% 0.95% 0.98%
2026/07/06 19.31% 4.68% 3.67% 3.45% 3.55% 2.41% 2.25% 1.56% 1.05% 1.4%
2026/07/07 17.61% 10.06% 3.8% 3.12% 3.37% 2% 2.43% 2.1% 2.2% 1.82%
2026/07/08 17.5% 8.36% 4.45% 2.56% 4.04% 1.67% 2.39% 1.87% 1.51% 1.26%
2026/07/09 17.03% 7.11% 4.24% 2.29% 3.37% 2.23% 2.47% 1.88% 1.64% 0.63%
2026/07/10 16.55% 7.6% 3.57% 2.46% 4.12% 1.92% 2.51% 1.37% 1.55% 1.82%
2026/07/11 15.8% 10.27% 3.19% 1.8% 7.09% 1.76% 1.95% 1.11% 1.18% 1.38%
2026/07/12 18.9% 8.22% 4.43% 1.67% 3.95% 2.04% 1.3% 1.46% 1.58% 1.87%
2026/07/13 23.49% 9.33% 3.4% 2.15% 3.75% 1.78% 1.43% 1.17% 1.43% 1.29%
2026/07/14 12.13% 5.02% 4.5% 2.25% 3.86% 2.48% 1.98% 2.5% 1.88% 1.46%
2026/07/15 10.86% 5.05% 4.19% 2.4% 3.93% 2.66% 1.81% 3.3% 1.32% 2.31%
2026/07/16 12.05% 3.62% 4.9% 2.37% 2.25% 2.02% 1.91% 5.32% 1.79% 1.86%
2026/07/17 12.15% 3.61% 4.51% 3.54% 2.86% 2.2% 1.89% 5.1% 1.73% 1.13%
2026/07/18 14.15% 4% 3.59% 4.13% 2.89% 3.13% 1.29% 3.97% 1.84% 1.49%
2026/07/19 15.95% 4.13% 4.54% 3.55% 2.91% 2.27% 1.6% 3.03% 1.5% 1.18%
2026/07/20 17.16% 3.81% 4.57% 3.64% 2% 2.12% 1.61% 4.51% 2.15% 1.03%
2026/07/21 12.06% 4.99% 4.48% 2.24% 3.86% 2.47% 1.97% 2.48% 1.87% 1.45%
2026/07/22 15.83% 6.37% 4.15% 2.47% 4.1% 2.02% 1.61% 3.15% 1.51% 1.39%
2026/07/23 14.4% 8.26% 3.71% 2.39% 5.66% 1.92% 2.07% 2.36% 1.59% 1.45%
2026/07/24 14.64% 7.42% 5.24% 2.35% 3.37% 2.08% 1.78% 2.58% 1.5% 1.63%
2026/07/25 15.35% 7.92% 4.03% 2.21% 3.91% 2.09% 1.87% 2.63% 1.55% 1.45%
2026/07/26 16.01% 6.14% 4.2% 2.54% 4.09% 2.14% 1.79% 2.73% 1.49% 1.47%
2026/07/27 15.41% 7.29% 3.49% 2.62% 3.51% 2.22% 2.01% 2.21% 1.62% 1.3%
2026/07/28 14.45% 5.63% 3.77% 2.44% 2.82% 2.4% 1.93% 2.15% 1.9% 1.41%
2026/07/29 16.99% 7.01% 2.67% 1.92% 7.66% 2.9% 1.95% 1.76% 1.89% 0.79%
2026/07/30 15.97% 5.28% 3.93% 2.93% 2.99% 2.87% 1.94% 2.28% 2.03% 1.58%
2026/07/31 15.84% 6.04% 4.15% 3.22% 2.94% 2.54% 2.34% 2.24% 2.09% 0.94%
  • templeandwebster.com.au
  • amazon.com.au
  • bunnings.com.au
  • amartfurniture.com.au
  • temu.com
  • kogan.com
  • fantasticfurniture.com.au
  • ecosa.com.au
  • koala.com
  • easyshed.com.au

Copyright © Adthena. All rights reserved.

Temple & Webster led July with fluctuating spend, peaking mid-month. Amazon surged early, then stabilized. Bunnings maintained steady growth. Amart Furniture and Fantastic Furniture showed modest gains. Ecosa and Koala saw gradual increases.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 5285
2026/07/02 5423
2026/07/03 5489
2026/07/04 5527
2026/07/05 5582
2026/07/06 5539
2026/07/07 5504
2026/07/08 5435
2026/07/09 5392
2026/07/10 5424
2026/07/11 5530
2026/07/12 5481
2026/07/13 5534
2026/07/14 5462
2026/07/15 5454
2026/07/16 5359
2026/07/17 5247
2026/07/18 5231
2026/07/19 5163
2026/07/20 4989
2026/07/21 5462
2026/07/22 5767
2026/07/23 5843
2026/07/24 5793
2026/07/25 5872
2026/07/26 5922
2026/07/27 5448
2026/07/28 5378
2026/07/29 4626
2026/07/30 5475
2026/07/31 5479

Copyright © Adthena. All rights reserved.

July began with 5,285 advertisers, peaking mid-month at 5,922. A dip followed, ending at 5,479.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ecosa.com.au 0.37%
ikea.com 0.33%
spotlightstores.com 0.29%
koala.com 0.23%
bedbathntable.com.au 0.22%
artshedonline.com.au -0.18%
templeandwebster.com.au -0.3%
temu.com -0.31%
amazon.com.au -0.76%
bunnings.com.au -1.1%

Copyright © Adthena. All rights reserved.

IKEA and Ecosa saw the largest click share gains, while Bunnings and Amazon experienced the biggest declines.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date templeandwebster.com.au amazon.com.au bunnings.com.au temu.com amartfurniture.com.au fantasticfurniture.com.au kogan.com spotlightstores.com kmart.com.au loungelovers.com.au
2026/07/01 15.97% 4.99% 7.86% 4.54% 2.4% 3.99% 2.28% 2.44% 1.81% 1.41%
2026/07/02 16.13% 4.61% 8.31% 4.11% 3.18% 3.56% 2.89% 1.9% 1.59% 1.39%
2026/07/03 21.24% 3.78% 7.38% 4.31% 3.96% 2.7% 2.89% 1.55% 1.21% 1.22%
2026/07/04 12.87% 4.92% 8.13% 5.21% 3.38% 1.94% 2.15% 1.65% 1.92% 1.45%
2026/07/05 15.21% 6.05% 8.02% 4.98% 2.88% 1.9% 2.39% 1.5% 2.28% 1.14%
2026/07/06 19.47% 6.65% 8.42% 5.08% 2.98% 2.1% 2.36% 1.6% 2.6% 1.65%
2026/07/07 17.55% 14.8% 8.36% 4.75% 2.62% 2.24% 1.9% 1.38% 1.98% 0.45%
2026/07/08 17.56% 12.06% 9.93% 5.78% 2.15% 2.28% 1.46% 2.12% 1.25% 0.86%
2026/07/09 17.27% 10.08% 10.08% 4.74% 2.1% 2.37% 2% 1.65% 0.98% 1.53%
2026/07/10 16.3% 10.6% 8.03% 5.78% 2.27% 2.43% 1.63% 1.97% 1.06% 1.37%
2026/07/11 16.25% 13.23% 7.43% 7.31% 1.63% 1.91% 1.55% 3.21% 1.46% 0.96%
2026/07/12 18.83% 11.12% 9.18% 5.26% 1.47% 1.33% 1.8% 1.97% 1.09% 0.9%
2026/07/13 24.78% 11.79% 8.05% 4.67% 1.81% 1.45% 1.6% 1.64% 1.09% 0.43%
2026/07/14 12.88% 7.16% 9.01% 5.87% 1.94% 2.09% 2.42% 1.6% 1.02% 1.13%
2026/07/15 11.15% 7.42% 7.99% 5.94% 2.17% 1.91% 2.64% 1.97% 1.95% 1.17%
2026/07/16 12.71% 5.61% 8.39% 3.64% 2.21% 2.17% 2% 1.9% 4.31% 1.41%
2026/07/17 12.66% 5.66% 8.9% 4.23% 3.35% 2.03% 2.01% 1.53% 3.89% 1.54%
2026/07/18 14.28% 6.28% 7.21% 4.06% 3.57% 1.37% 2.74% 2.21% 2.88% 1.62%
2026/07/19 16.7% 6.29% 8.48% 4.07% 3.09% 1.71% 2.01% 1.4% 2.35% 1.71%
2026/07/20 17.49% 5.75% 9.3% 2.86% 3.21% 1.81% 1.82% 2.4% 2.27% 1.71%
2026/07/21 12.88% 7.16% 9.01% 5.87% 1.94% 2.09% 2.42% 1.6% 1.02% 1.13%
2026/07/22 16.49% 8.94% 8.61% 5.36% 2.27% 1.69% 1.88% 2.32% 1.54% 1.16%
2026/07/23 15.32% 10.69% 7.99% 6.39% 2.15% 2.07% 1.78% 1.62% 2.06% 1.13%
2026/07/24 15.63% 10.08% 8.48% 4.9% 2.12% 1.83% 1.91% 2.05% 1.69% 1.23%
2026/07/25 16.43% 10.31% 8.34% 5.04% 2.03% 1.95% 1.86% 2.18% 1.54% 1.14%
2026/07/26 16.79% 8.84% 8.61% 5.24% 2.3% 1.89% 1.96% 1.91% 1.34% 1.15%
2026/07/27 15.76% 9.17% 8.18% 4.45% 2.37% 2.09% 2.05% 2.79% 2.22% 1.33%
2026/07/28 15.02% 7.96% 7.12% 4.16% 2.32% 2.13% 2.29% 2.32% 2.02% 0.98%
2026/07/29 17.89% 9.28% 6.74% 7.33% 1.91% 1.97% 2.84% 2.15% 2.79% 0.92%
2026/07/30 16.35% 7.96% 7.03% 4.36% 2.81% 2.07% 2.78% 1.62% 1.35% 1.07%
2026/07/31 16.29% 8.19% 7.2% 4.2% 3.16% 2.51% 2.32% 1.84% 1.43% 1.22%
  • templeandwebster.com.au
  • amazon.com.au
  • bunnings.com.au
  • temu.com
  • amartfurniture.com.au
  • fantasticfurniture.com.au
  • kogan.com
  • spotlightstores.com
  • kmart.com.au
  • loungelovers.com.au

Copyright © Adthena. All rights reserved.

In July 2026, Temple & Webster led with fluctuating impressions, peaking at 24.78%. Amazon surged mid-month, reaching 14.8%. Bunnings maintained steady growth, while Temu and Amart Furniture showed modest gains. The month concluded with Temple & Webster still dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden - Last month
  1. 1
    Affordable Art Supplies | Australian Owned Art Store | Australian Owned https://www.artshedonline.com.au

    Affordable Art Supplies Online For Novice & Expert Artists. Quality Art Supplies With Great Prices. Get Exclusive Brands & Online Deals At Art Shed. Independent Art Store. Free Shipping* 100 day returns. Brands: Mont Marte, Winsor & Newton...

  2. 2
    Framed Blank Canvas For Artist - Fast Delivery - Low Prices https://www.fantasticframing.com.au › floating-frame › blank-canvas

    Blank Canvas Framed With Floating Frame - Oak, White & Black. Blank Canvas Framed With...

  3. 3
    Australia's Largest Art Store - Huge Discounts Storewide https://www.riot.com.au

    Serving artists for 40+ years. Get quality brushes, canvases, and clay delivered fast. Find your next hobby with our resin, woodcraft, and candle making kits. Shop online now. Australia's Largest Range.

  4. 4
    Australian Bed and Mattress Size Guide https://www.sealy.com.au

    Our Australian mattress sizes guide compares King (183cm x 203cm), Queen (152cm x 203cm), Double (138cm x 190cm), Singles (91cm x 190cm) & more.

  5. 5
    Canvas Factory Australia - Up to 80% Off Canvas Prints https://www.thecanvasfactory.com.au

    Free Fast Shipping For Orders Over $100. Afterpay Available. Upload, Edit & Order Now!

Copyright © Adthena. All rights reserved.

In the vibrant world of art supplies and home decor, five advertisers shine on Google’s SERP. Art Shed Online captivates with affordable, quality art supplies, emphasizing exclusivity and free shipping. Fantastic Framing offers framed blank canvases with fast delivery and low prices. Riot, Australia’s largest art store, boasts a 40-year legacy with diverse art kits. Sealy provides a comprehensive mattress size guide, while The Canvas Factory entices with up to 80% off canvas prints and free shipping. Each ad tells a unique story of value, expertise, and convenience.

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