AUS Retail Home & Garden - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – AUS

Google AI Overview visibility for Retail Home & Garden AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.96198157577
90.0380184242
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 26%
Navigational 1%
Seasonal 12%
Local 1%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bunnings.com.au 14.77
templeandwebster.com.au 14.19
temu.com 5.84
fantasticfurniture.com.au 4.67
amazon.com.au 3.52
amartfurniture.com.au 2.66
kmart.com.au 2.01
bigw.com.au 1.85
koalaliving.com.au 1.66
spotlightstores.com 1.6
others 47.23
  • bunnings.com.au - 14.77%
  • templeandwebster.com.au - 14.19%
  • temu.com - 5.84%
  • fantasticfurniture.com.au - 4.67%
  • amazon.com.au - 3.52%
  • amartfurniture.com.au - 2.66%
  • kmart.com.au - 2.01%
  • bigw.com.au - 1.85%
  • koalaliving.com.au - 1.66%
  • spotlightstores.com - 1.6%
  • others - 47.23%

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In the competitive landscape, Bunnings leads with 14.77% click share, closely followed by Temple & Webster at 14.19%. Others dominate with 47.23%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date templeandwebster.com.au bunnings.com.au ecosa.com.au temu.com amazon.com.au fantasticfurniture.com.au kogan.com amartfurniture.com.au kmart.com.au koalaliving.com.au
2026/06/01 12.33% 7.8% 1.92% 7.18% 3.65% 3.56% 1.64% 2.57% 1.37% 1.34%
2026/06/02 8.9% 6.66% 2.42% 9.24% 4.22% 4.6% 1.55% 2.84% 2.31% 1.39%
2026/06/03 11.44% 5.18% 1.37% 7.68% 2.44% 4.33% 1.9% 2.59% 2.38% 1.36%
2026/06/04 10.05% 3.91% 2.44% 10.42% 3.85% 4.49% 2.09% 3.47% 2.83% 1.5%
2026/06/05 10.44% 3.66% 2.26% 9.36% 2.75% 4.06% 1.76% 3.13% 2.04% 3.03%
2026/06/06 11.32% 3.56% 2.03% 7.82% 2.69% 3.43% 1.71% 2.78% 2.36% 3.12%
2026/06/07 12.37% 3.38% 2.03% 8.42% 3.38% 3.19% 1.85% 2.82% 1.38% 2.49%
2026/06/08 13.91% 3.93% 1.94% 7.79% 2.79% 3.43% 1.95% 1.91% 1.32% 2.47%
2026/06/09 15.39% 5.76% 2.43% 4.84% 2.76% 4.56% 1.76% 2.29% 1.44% 1.85%
2026/06/10 10.21% 4.06% 2.43% 10.63% 3.91% 4.5% 2.15% 2.99% 2.92% 1.52%
2026/06/11 10.48% 3.67% 2.29% 9.41% 2.78% 4.13% 1.82% 3.1% 2.11% 3.13%
2026/06/12 11.05% 3.68% 2.06% 8.05% 2.72% 3.54% 1.73% 2.85% 2.41% 3.16%
2026/06/13 12.34% 3.38% 2.03% 8.6% 3.58% 3.15% 1.93% 2.27% 1.46% 2.46%
2026/06/14 13.89% 4.17% 1.97% 7.94% 2.92% 3.28% 1.97% 1.86% 1.36% 2.46%
2026/06/15 15.1% 4.69% 2.5% 4.93% 2.96% 4.51% 1.81% 2.28% 1.52% 1.91%
2026/06/16 10.19% 3.69% 2.43% 10.4% 3.87% 4.73% 2.13% 2.99% 2.87% 1.5%
2026/06/17 10.78% 3.96% 1.87% 8.46% 3.25% 4.61% 1.91% 2.22% 1.82% 1.64%
2026/06/18 11.51% 4.09% 2.1% 7.72% 3.39% 3.77% 1.94% 2.87% 1.82% 2.22%
2026/06/19 10.8% 4.17% 2.08% 8.97% 3.29% 4.23% 1.94% 2.59% 1.89% 2.07%
2026/06/20 16.75% 3.51% 2.52% 5.05% 3.31% 3.94% 2.16% 2.26% 1.44% 1.88%
2026/06/21 20.1% 3.42% 2.33% 3.75% 3.25% 4.66% 2.41% 2.27% 1.02% 1.76%
2026/06/22 21.69% 3.77% 2.5% 2.76% 3.24% 4.01% 2.86% 2.68% 1.14% 1.18%
2026/06/23 20.11% 2.53% 2.45% 3.09% 3.09% 4.26% 2.65% 2.43% 1.29% 1.09%
2026/06/24 18.33% 2.89% 3.64% 3.12% 2.98% 5.64% 2.77% 2.67% 1% 0.93%
2026/06/25 16.62% 3.4% 3.33% 3.3% 2.71% 6.47% 2.71% 2.17% 1.96% 0.84%
2026/06/26 16.58% 4.83% 3.39% 2.63% 2.07% 6.77% 2.65% 2.87% 0.78% 1.64%
2026/06/27 15.21% 3.36% 3.19% 3.79% 2.65% 4.8% 2.76% 2.3% 0.88% 1.46%
2026/06/28 15.75% 3.49% 3.21% 3.64% 3.49% 4.98% 2.92% 2.09% 1.07% 1.44%
2026/06/29 16.69% 4.06% 1.97% 3.49% 2.92% 4.23% 2.07% 2.15% 1.05% 1.99%
2026/06/30 20.72% 3.91% 3.41% 3.19% 2.68% 2.5% 2.36% 2.16% 0.85% 0.51%
  • templeandwebster.com.au
  • bunnings.com.au
  • ecosa.com.au
  • temu.com
  • amazon.com.au
  • fantasticfurniture.com.au
  • kogan.com
  • amartfurniture.com.au
  • kmart.com.au
  • koalaliving.com.au

Copyright © Adthena. All rights reserved.

In June 2026, Temple & Webster’s PPC spend surged, peaking at 21.69% on June 22. Bunnings saw a decline, while Ecosa and Temu experienced fluctuations. By month’s end, Temple & Webster led, closing at 20.72%.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 6650
2026/06/02 7138
2026/06/03 6572
2026/06/04 6749
2026/06/05 6770
2026/06/06 6753
2026/06/07 6782
2026/06/08 6881
2026/06/09 6762
2026/06/10 6648
2026/06/11 6620
2026/06/12 6623
2026/06/13 6503
2026/06/14 6444
2026/06/15 6501
2026/06/16 6365
2026/06/17 6592
2026/06/18 6516
2026/06/19 6479
2026/06/20 6186
2026/06/21 6243
2026/06/22 6191
2026/06/23 6163
2026/06/24 6160
2026/06/25 6106
2026/06/26 6212
2026/06/27 6224
2026/06/28 6127
2026/06/29 6177
2026/06/30 6056

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June began with 6,650 advertisers, peaking at 7,138 on June 2. A gradual decline followed, ending the month at 6,056.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
templeandwebster.com.au 3.44%
fantasticfurniture.com.au 0.57%
koala.com 0.45%
kogan.com 0.37%
loungelovers.com.au 0.32%
kmart.com.au -0.49%
koalaliving.com.au -0.64%
bigw.com.au -0.85%
bunnings.com.au -1.47%
temu.com -1.68%

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Templeandwebster.com.au surged with a 3.44% click share increase, while temu.com faced a decline of 1.68%.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date templeandwebster.com.au bunnings.com.au temu.com amazon.com.au fantasticfurniture.com.au kogan.com amartfurniture.com.au spotlightstores.com kmart.com.au bigw.com.au
2026/06/01 13.19% 9.24% 8.69% 5.54% 3.19% 1.59% 2.41% 1.97% 1.74% 2.12%
2026/06/02 9.82% 8.36% 10.17% 6.34% 3.35% 1.58% 2.78% 2.33% 2.89% 2.03%
2026/06/03 11.7% 9.4% 9.05% 3.88% 3.03% 1.91% 2.3% 3.06% 2.84% 2.23%
2026/06/04 10.44% 7.54% 10.97% 5.31% 3.43% 2.01% 3.11% 2.39% 3.74% 2.93%
2026/06/05 10.9% 7.25% 10.12% 3.92% 3.14% 1.69% 2.98% 1.63% 2.74% 2.61%
2026/06/06 12.07% 7.36% 9.12% 3.64% 2.75% 1.62% 2.49% 1.95% 2.56% 2.57%
2026/06/07 13.24% 7.11% 8.54% 4.97% 2.71% 1.75% 2.57% 1.45% 1.91% 2.12%
2026/06/08 15.13% 8.16% 7.88% 4.27% 2.85% 1.85% 1.84% 2.04% 1.78% 2.39%
2026/06/09 16.07% 10.11% 6.24% 4.1% 3.31% 1.83% 2.14% 1.5% 1.98% 4.47%
2026/06/10 10.62% 7.66% 11.14% 5.37% 3.41% 2.06% 2.82% 2.42% 3.82% 2.99%
2026/06/11 10.99% 7.34% 10.21% 3.98% 3.16% 1.75% 2.96% 1.65% 2.82% 2.69%
2026/06/12 11.9% 7.41% 9.26% 3.69% 2.81% 1.64% 2.55% 1.97% 2.61% 2.61%
2026/06/13 13.25% 7.11% 8.68% 5.2% 2.69% 1.8% 2.21% 1.47% 1.99% 2.2%
2026/06/14 15.16% 8.12% 7.99% 4.44% 2.75% 1.88% 1.82% 2.05% 1.82% 2.43%
2026/06/15 15.78% 9.76% 6.27% 4.31% 3.3% 1.85% 2.1% 1.53% 2.05% 4.55%
2026/06/16 10.6% 7.37% 11.01% 5.35% 3.51% 2.04% 2.83% 2.37% 3.77% 2.95%
2026/06/17 11.36% 7.75% 9.74% 4.63% 3.38% 1.91% 2.05% 2.17% 2.35% 2.2%
2026/06/18 12.03% 7.46% 8.9% 4.74% 3.21% 1.91% 2.58% 2.07% 2.52% 2.41%
2026/06/19 11.34% 7.61% 9.96% 4.72% 3.17% 1.91% 2.36% 2.15% 2.38% 2.2%
2026/06/20 17.09% 5.96% 6.83% 4.93% 2.87% 2.24% 2.04% 1.63% 1.97% 1.05%
2026/06/21 20.81% 5.92% 5.24% 5.01% 2.98% 2.48% 1.88% 1.09% 1.78% 1.21%
2026/06/22 22.57% 6.37% 4.01% 5.1% 2.87% 2.93% 2.24% 1.63% 2.01% 1.16%
2026/06/23 20.66% 5.63% 4.43% 4.76% 2.84% 2.71% 1.96% 1.76% 2.18% 1.33%
2026/06/24 18.67% 5.8% 4.49% 4.69% 3.79% 2.93% 2.17% 1.19% 1.79% 1.29%
2026/06/25 17.89% 6.87% 4.51% 4.24% 4.34% 3.06% 1.92% 3.19% 2.13% 1.39%
2026/06/26 18.07% 7.47% 3.89% 3.39% 4.02% 2.96% 2.29% 1.29% 1.4% 1.33%
2026/06/27 15.59% 7.27% 5.31% 4.01% 2.94% 2.9% 2.01% 1.21% 1.57% 1.57%
2026/06/28 16.25% 7.46% 5.2% 4.97% 3.06% 3.15% 1.86% 1.56% 1.79% 1.53%
2026/06/29 17.5% 8.52% 5.03% 4.21% 2.93% 2.18% 2% 1.51% 1.73% 1.24%
2026/06/30 22.61% 7.71% 4.48% 3.88% 2.66% 2.39% 2.01% 1.54% 1.41% 0.91%
  • templeandwebster.com.au
  • bunnings.com.au
  • temu.com
  • amazon.com.au
  • fantasticfurniture.com.au
  • kogan.com
  • amartfurniture.com.au
  • spotlightstores.com
  • kmart.com.au
  • bigw.com.au

Copyright © Adthena. All rights reserved.

Temple & Webster’s impression share surged, peaking at 22.61% by June’s end. Bunnings and Temu saw declines, while Amazon and others remained steady.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden - Last month
  1. 1
    Clark Rubber - Pools, Foam, Rubber, Cleaning & More https://www.clarkrubber.com.au

    Clark Rubber are your go-to experts for all things pools, foam, rubber and cleaning. Learn more about our product range online.

  2. 2
    Bed Size Guide | The Ultimate Guide | Origin Mattress https://www.originmattress.com.au

    Never quite getting the right size for your mattress? Read on to discover how to choose the perfect mattress in our definitive guide

  3. 3
    Australian Bed and Mattress Size Guide https://www.sealy.com.au

    Our Australian mattress sizes guide compares King (183cm x 203cm), Queen (152cm x 203cm), Double (138cm x 190cm), Singles (91cm x 190cm) & more.

  4. 4
    Shop Temple & Webster Online | EOFY Sale: Up to 50% Off https://www.templeandwebster.com.au

    Get in quick! *Selected items only. Based on RRP or historical price. T&Cs apply. Shop furniture ...

  5. 5
    75% Off All Sizes & Styles - Create & Order Canvas Prints https://www.thecanvasfactory.com.au

    Canvas Prints & Photo Gifts Australia

Copyright © Adthena. All rights reserved.

In the bustling world of Google PPC, Clark Rubber stands out with its expertise in pools and cleaning, while Origin Mattress and Sealy guide consumers to the perfect mattress size. Temple & Webster entice with a 50% EOFY sale, and The Canvas Factory offers a striking 75% discount on canvas prints.

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