AUS Retail Home & Garden - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – AUS

Google AI Overview visibility for Retail Home & Garden AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 4.83373324173
95.1662667583
4%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 28%
Navigational 0%
Seasonal 13%
Local 1%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
templeandwebster.com.au 17.23
bunnings.com.au 15.72
fantasticfurniture.com.au 5.68
temu.com 5.41
amazon.com.au 4.24
kmart.com.au 2.21
bigw.com.au 1.85
spotlightstores.com 1.81
amartfurniture.com.au 1.8
kitchenwarehouse.com.au 1.4
others 42.65
  • templeandwebster.com.au - 17.23%
  • bunnings.com.au - 15.72%
  • fantasticfurniture.com.au - 5.68%
  • temu.com - 5.41%
  • amazon.com.au - 4.24%
  • kmart.com.au - 2.21%
  • bigw.com.au - 1.85%
  • spotlightstores.com - 1.81%
  • amartfurniture.com.au - 1.8%
  • kitchenwarehouse.com.au - 1.4%
  • others - 42.65%

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In the competitive landscape of Google’s PPC, Temple & Webster leads with 17.23% click share, followed by Bunnings at 15.72%. Meanwhile, ‘others’ collectively dominate with 42.65%.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date templeandwebster.com.au amazon.com.au bunnings.com.au temu.com fantasticfurniture.com.au ecosa.com.au kmart.com.au spotlightstores.com koalaliving.com.au kogan.com
2026/04/01 10.29% 4.11% 4.56% 4.26% 5.03% 2.55% 3.43% 1.23% 2.04% 1.47%
2026/04/02 11.54% 3.8% 3.76% 5.19% 4.66% 2.36% 3.09% 2.2% 1.81% 1.25%
2026/04/03 16.35% 3.9% 3.76% 6.44% 3.12% 2.31% 2.56% 1.74% 1.61% 1.37%
2026/04/04 17.55% 3.44% 3.02% 9.53% 2.63% 2.17% 2.29% 3.04% 1.84% 1.15%
2026/04/05 16.58% 3.16% 3.38% 7.63% 3.48% 2.35% 1.43% 1.27% 2.2% 1.46%
2026/04/06 14.81% 3.28% 3.24% 11.8% 2.81% 2.09% 2.57% 3.38% 1.82% 1.51%
2026/04/07 15.02% 3.4% 3.33% 11.04% 2.66% 2.02% 3.82% 3.37% 2.02% 1.64%
2026/04/08 16.38% 3.29% 3.38% 6.74% 3.74% 3.22% 3.78% 2.29% 2.28% 1.74%
2026/04/09 17.75% 3.01% 3.29% 4.37% 3.21% 3% 3.17% 3.86% 1.61% 1.69%
2026/04/10 18.77% 2.63% 3.1% 6% 3.68% 3.08% 1.61% 1.41% 1.87% 1.87%
2026/04/11 16.65% 2.76% 3.15% 7.09% 3.04% 2.6% 3.19% 3.97% 1.81% 1.92%
2026/04/12 17.41% 2.89% 3.05% 7.96% 2.97% 2.98% 3.1% 3.69% 1.71% 1.95%
2026/04/13 18.38% 2.76% 3.77% 7.78% 3.1% 2.68% 2.32% 4% 1.72% 1.81%
2026/04/14 17.7% 3.22% 3.9% 5.99% 3.56% 3.58% 2.02% 3.29% 1.47% 1.95%
2026/04/15 18.62% 2.87% 3.28% 7.23% 3.13% 3.33% 2.26% 1.11% 1.43% 2.32%
2026/04/16 16.87% 3.23% 3.48% 7.79% 3.79% 3.32% 1.94% 3.26% 1.76% 1.8%
2026/04/17 17.2% 2.3% 3.49% 10.07% 3.37% 3.16% 2.44% 3.31% 2.02% 1.63%
2026/04/18 15.26% 3.65% 3.55% 9.76% 3.62% 2.91% 2.29% 1.81% 1.94% 2.15%
2026/04/19 16.19% 3.98% 3.62% 7.83% 3.52% 3.49% 1.91% 1.27% 2.2% 2.05%
2026/04/20 19.29% 3.51% 4.27% 7.9% 3.4% 0.63% 2.47% 1.19% 2.33% 2.14%
2026/04/21 15% 5.03% 5.22% 8.03% 2.81% 0.84% 5.31% 2.25% 1.69% 2%
2026/04/22 15.4% 5.35% 4.99% 5.2% 3.21% 0.93% 2.06% 1.91% 2.07% 2.62%
2026/04/23 14.94% 5.28% 5.06% 5.33% 5.73% 0.89% 1.95% 2.12% 1.83% 2.41%
2026/04/24 13.93% 5.08% 4.1% 7.08% 4.98% 1.27% 3.07% 4.93% 1.52% 1.88%
2026/04/25 16.01% 4.88% 4.39% 5.39% 3.93% 1.7% 1.91% 2.31% 2.03% 1.73%
2026/04/26 12.91% 6.82% 4.53% 6.59% 3.53% 1.11% 1.62% 2.17% 1.67% 1.71%
2026/04/27 18.25% 6.55% 4.8% 4.48% 4.47% 1.42% 1.81% 2.73% 1.38% 1.87%
2026/04/28 17.14% 7.02% 4.56% 5.55% 3.77% 1.89% 1.81% 2.06% 1.75% 1.91%
2026/04/29 15.73% 5.88% 4.9% 4.83% 4.28% 2.18% 0.92% 1.17% 2.06% 2.14%
2026/04/30 15.58% 6.79% 5% 4.77% 4.64% 2.22% 2.06% 2% 1.62% 1.48%
  • templeandwebster.com.au
  • amazon.com.au
  • bunnings.com.au
  • temu.com
  • fantasticfurniture.com.au
  • ecosa.com.au
  • kmart.com.au
  • spotlightstores.com
  • koalaliving.com.au
  • kogan.com

Copyright © Adthena. All rights reserved.

In April 2026, Temple & Webster led with a steady rise, peaking at 19.29%. Amazon surged late, reaching 7.02%. Bunnings and Temu showed consistent growth, while Ecosa and Kmart fluctuated. The month ended with diverse trends.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 5221
2026/04/02 5350
2026/04/03 5442
2026/04/04 5490
2026/04/05 5572
2026/04/06 5633
2026/04/07 5651
2026/04/08 5610
2026/04/09 5527
2026/04/10 5587
2026/04/11 5501
2026/04/12 5470
2026/04/13 5494
2026/04/14 5469
2026/04/15 5475
2026/04/16 5481
2026/04/17 5505
2026/04/18 5488
2026/04/19 5511
2026/04/20 5511
2026/04/21 5465
2026/04/22 5483
2026/04/23 5465
2026/04/24 5372
2026/04/25 5306
2026/04/26 5296
2026/04/27 5301
2026/04/28 5235
2026/04/29 5217
2026/04/30 5186

Copyright © Adthena. All rights reserved.

April began with 5,221 advertisers, peaking at 5,651 on the 7th. A decline followed, ending the month at 5,186.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bunnings.com.au 1.96%
amazon.com.au 1.59%
fantasticfurniture.com.au 1.27%
koala.com 0.33%
b2cfurniture.com.au 0.21%
ecosa.com.au -0.48%
kmart.com.au -0.55%
temu.com -0.62%
amartfurniture.com.au -0.72%
templeandwebster.com.au -1.61%

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In the past month, bunnings.com.au surged by 1.96%, while templeandwebster.com.au dropped by 1.61%.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date templeandwebster.com.au amazon.com.au bunnings.com.au temu.com fantasticfurniture.com.au bigw.com.au kmart.com.au spotlightstores.com kogan.com amartfurniture.com.au
2026/04/01 10.15% 6.09% 9.67% 5.56% 5.11% 2.66% 3.52% 1.13% 1.4% 2.34%
2026/04/02 11.27% 5.24% 9.09% 6.09% 4.99% 2.54% 3.3% 1.67% 1.21% 2.39%
2026/04/03 15.78% 5.66% 8.96% 7.72% 3.23% 2.56% 3.23% 1.94% 1.34% 1.73%
2026/04/04 17.85% 5.28% 7.28% 10.41% 2.8% 1.89% 2.86% 2.6% 1.14% 1.86%
2026/04/05 16.15% 5.1% 7.36% 9.8% 3.53% 1.82% 2.44% 1.86% 1.41% 2.37%
2026/04/06 15.18% 5.04% 7.75% 12.15% 3.03% 1.78% 3.26% 3.22% 1.53% 1.81%
2026/04/07 15.35% 5.35% 7.09% 11.06% 2.77% 1.77% 4.3% 3.31% 1.61% 1.97%
2026/04/08 16.57% 5.13% 7.54% 8.37% 3.91% 1.67% 3.41% 2.25% 1.65% 2.18%
2026/04/09 18.17% 4.56% 7.6% 6.13% 3.39% 2.38% 3.34% 2.96% 1.59% 2.25%
2026/04/10 18.72% 4.23% 6.77% 7.63% 3.91% 3.04% 2.68% 1.77% 1.79% 2.54%
2026/04/11 17.19% 4.08% 6.81% 8.48% 3.23% 3.04% 3.2% 3.32% 1.96% 2.36%
2026/04/12 17.95% 4.24% 7.14% 9.74% 3.06% 2.45% 3.15% 2.96% 1.9% 1.97%
2026/04/13 19.02% 4.56% 7.98% 8.91% 3.28% 2.63% 2.81% 3.47% 1.75% 1.96%
2026/04/14 18.05% 4.8% 8.55% 7.1% 3.67% 2.53% 2.37% 2.61% 1.91% 2.04%
2026/04/15 18.95% 4.34% 7.61% 8.48% 3.09% 2.87% 2.56% 1.06% 2.31% 1.03%
2026/04/16 17.09% 4.88% 7.67% 9.35% 3.78% 2.9% 2.25% 2.43% 1.77% 0.95%
2026/04/17 17.72% 3.89% 7.55% 10.74% 3.46% 2.56% 2.61% 2.61% 1.55% 1.47%
2026/04/18 14.85% 5.62% 7.69% 10.26% 3.56% 2.65% 2.13% 1.56% 1.97% 2.31%
2026/04/19 15.92% 6.14% 7.79% 9.19% 3.43% 2.47% 2.29% 1.24% 1.95% 1.92%
2026/04/20 19.02% 5.75% 9.26% 9.54% 3.36% 2.34% 2.98% 1.11% 1.89% 1.46%
2026/04/21 15.4% 6.89% 10.36% 8.58% 2.81% 2.21% 3.94% 2.33% 1.81% 1.18%
2026/04/22 15.18% 7.16% 10.64% 6.89% 3.13% 2.08% 2.26% 1.53% 2.35% 1.08%
2026/04/23 14.71% 7.16% 10.46% 6.6% 5.99% 1.94% 2.26% 1.99% 2.07% 1.32%
2026/04/24 14.07% 7% 8.63% 7.6% 5.37% 2.43% 2.72% 4.03% 1.68% 1.48%
2026/04/25 16.22% 6.89% 9.03% 7.29% 3.94% 2.23% 2% 2.08% 1.53% 1.31%
2026/04/26 13.21% 8.67% 8.84% 8.25% 3.61% 2.22% 1.75% 2.34% 1.45% 1.39%
2026/04/27 18.39% 9.44% 9.51% 6.51% 4.69% 1.95% 1.95% 2.32% 1.62% 1.46%
2026/04/28 16.63% 9.98% 9.52% 7.04% 3.77% 2.72% 1.91% 2.35% 1.7% 1.5%
2026/04/29 15.06% 8.8% 9.5% 6.79% 4.08% 3.78% 1.58% 1.71% 1.82% 1.42%
2026/04/30 15.38% 9.48% 8.99% 6.73% 4.51% 4.09% 2.37% 1.71% 1.35% 0.42%
  • templeandwebster.com.au
  • amazon.com.au
  • bunnings.com.au
  • temu.com
  • fantasticfurniture.com.au
  • bigw.com.au
  • kmart.com.au
  • spotlightstores.com
  • kogan.com
  • amartfurniture.com.au

Copyright © Adthena. All rights reserved.

In April 2026, Temple & Webster led with fluctuating impressions, peaking mid-month. Amazon’s share rose steadily, ending strong. Bunnings saw a mid-month surge, while Temu’s share varied. Fantastic Furniture and Big W showed modest gains, with Kmart and Spotlight Stores experiencing slight declines. Amart Furniture’s share decreased significantly by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden - Last month
  1. 1
    Clark Rubber - Pools, Foam, Rubber, Cleaning & More https://www.clarkrubber.com.au

    Clark Rubber are your go-to experts for all things pools, foam, rubber and cleaning. Learn more about our product range online.

  2. 2
    Koala Living 50% Off Storewide | Designer Furniture Store https://www.koalaliving.com.au

    Koala Living 50% Off Designer Furniture Store | Luxe Members Get 50% Off Storewide. Koala Living Sale Get Designer Furniture At 50% Off | Koala living 50% Off Sale. Shop In Store Or Online.

  3. 3
    Queen and King Size Mattress Dimensions | Sleeping Duck Australia https://www.sleepingduck.com

    Supportive, Cool, and Comfortable. Ships Free + 100 Night In-Home Trial

  4. 4
    Shop Temple & Webster Online | Mid-Season Sale: Up to 40% Off https://www.templeandwebster.com.au

    Up to 40% off selected products. Shop Australia’s No.1 online furniture retailer today. Shop...

  5. 5
    75% Off All Sizes & Styles | Create & Order Canvas Prints https://www.thecanvasfactory.com.au

    Canvas Prints & Photo Gifts Australia. Free Fast Shipping For Orders Over $100. Afterpay Available. Upload, Edit & Order Now! Made In Australia.

Copyright © Adthena. All rights reserved.

In the bustling world of home and garden retail, Clark Rubber stands out with its expertise in pools and cleaning essentials. Koala Living entices with a luxurious 50% off designer furniture sale, while Sleeping Duck promises comfort with free shipping and a 100-night trial. Temple & Webster offers a mid-season sale, and The Canvas Factory captivates with 75% off canvas prints, emphasizing creativity and local craftsmanship.

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