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AUS Retail Home & Garden - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
templeandwebster.com.au 20.38
bunnings.com.au 12.11
temu.com 9.35
kmart.com.au 4.89
fantasticfurniture.com.au 3.41
amazon.com.au 3.1
ikea.com 2.08
freedom.com.au 1.58
amartfurniture.com.au 1.47
bigw.com.au 1.39
others 40.24

Copyright © Adthena. All rights reserved.

In the retail home and garden sector, Temple & Webster leads with 20.38% click share, followed by Bunnings at 12.11%. ‘Others’ collectively hold a significant 40.24%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date templeandwebster.com.au temu.com bunnings.com.au amazon.com.au fantasticfurniture.com.au kmart.com.au kogan.com loungelovers.com.au easyshed.com.au ecosa.com.au
2025/06/01 17.96% 14.74% 2.77% 3.3% 0.07% 1.39% 1.33% 1.63% 1.49% 1.68%
2025/06/02 17.45% 14.8% 2.84% 6.56% 1.56% 1.42% 1.15% 1.94% 1.66% 1.8%
2025/06/03 15.09% 11.78% 2.81% 7.47% 4.57% 1.76% 1.25% 2.67% 1.86% 1.42%
2025/06/04 17.76% 12.77% 2.48% 5.43% 3.32% 1.32% 1.23% 2.66% 1.33% 2%
2025/06/05 17.92% 11.9% 2.79% 5.31% 2.39% 1.33% 1.41% 2.3% 1.22% 1.82%
2025/06/06 18.29% 9.75% 2.98% 5.49% 2.5% 1.5% 1.68% 2.22% 1.31% 1.94%
2025/06/07 16.05% 11.83% 2.78% 5.05% 2.23% 1.29% 1.6% 1.65% 1.21% 2.26%
2025/06/08 17.81% 12.57% 2.51% 4.48% 1.93% 1.08% 1.44% 1.48% 1.7% 1.86%
2025/06/09 17.67% 12.22% 2.67% 3.41% 2.16% 1.4% 1.79% 1.88% 1.83% 1.96%
2025/06/10 16.55% 12.06% 2.52% 4.12% 2.1% 1.54% 2.13% 1.54% 1.41% 1.69%
2025/06/11 15.12% 11.81% 2.61% 4.32% 2.56% 1.87% 1.61% 3.01% 1.2% 2.12%
2025/06/12 15.33% 12.94% 2.85% 3.47% 2.38% 2.09% 2.03% 2.23% 1.44% 2.27%
2025/06/13 16.56% 10.65% 2.91% 2.94% 2.48% 1.77% 1.86% 2.09% 1.55% 2.22%
2025/06/14 16.98% 10.92% 2.7% 2.53% 2.23% 1.42% 2.18% 1.57% 1.47% 1.96%
2025/06/15 18.03% 13.28% 2.87% 3.74% 1.85% 1.31% 2.33% 1.43% 2.32% 1.67%
2025/06/16 20.89% 10.24% 2.75% 3.18% 2.05% 1.46% 2.09% 1.69% 1.93% 1.78%
2025/06/17 16.9% 12.21% 2.93% 4.04% 1.69% 1.54% 2.22% 2.59% 1.67% 2.02%
2025/06/18 18.25% 10.59% 2.89% 2.58% 1.82% 1.87% 2.32% 2.1% 1.9% 2.08%
2025/06/19 15.8% 12.81% 2.68% 2.72% 1.91% 2.09% 2.15% 1.9% 1.67% 1.92%
2025/06/20 16.82% 9.35% 2.93% 2.56% 2.56% 1.65% 2.41% 2.29% 1.66% 2.26%
2025/06/21 20.27% 10.6% 2.45% 2.19% 1.98% 1.44% 2.13% 1.7% 1.89% 1.79%
2025/06/22 19.93% 12.12% 2.23% 2.35% 2.01% 1.34% 1.98% 1.68% 1.53% 1.75%
2025/06/23 19.41% 10.69% 2.54% 2.75% 1.36% 1.38% 1.91% 1.79% 1.58% 1.65%
2025/06/24 20.55% 10.08% 2.87% 2.57% 1.74% 1.65% 1.86% 1.78% 1.78% 1.93%
2025/06/25 19.5% 9.74% 2.74% 2.84% 1.44% 1.95% 1.71% 2.38% 1.66% 1.76%
2025/06/26 18.01% 10.88% 2.96% 2.54% 1.5% 1.74% 1.82% 2.16% 1.17% 1.59%
2025/06/27 16.95% 12.21% 4.29% 2.58% 1.69% 1.45% 1.68% 2.01% 1.02% 1.69%
2025/06/28 18.92% 12.2% 3.08% 1.58% 2.01% 1.81% 1.61% 1.6% 1.14% 1.65%
2025/06/29 19.51% 15.1% 2.78% 2.01% 1.72% 1.89% 1.67% 1.53% 1.38% 1.36%
2025/06/30 22.01% 12.76% 2.41% 2.17% 2.04% 1.93% 1.91% 1.73% 1.43% 0.34%

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Temple & Webster’s PPC share fluctuated, peaking at 22.01% on June 30. Temu’s share dipped mid-month, ending at 12.76%. Bunnings saw a spike on June 27, reaching 4.29%. Amazon’s share declined, closing at 2.17%. Fantastic Furniture’s share rose early, stabilizing at 2.04%. Kmart’s share increased, finishing at 1.93%. Kogan’s share remained steady, ending at 1.91%. Lounge Lovers’ share varied, closing at 1.73%. EasyShed’s share decreased, ending at 1.43%. Ecosa’s share dropped significantly, closing at 0.34%.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 6744
2025/06/02 6783
2025/06/03 6632
2025/06/04 6574
2025/06/05 6617
2025/06/06 6591
2025/06/07 6609
2025/06/08 6644
2025/06/09 6580
2025/06/10 6683
2025/06/11 6660
2025/06/12 6713
2025/06/13 6657
2025/06/14 6676
2025/06/15 6677
2025/06/16 6701
2025/06/17 6661
2025/06/18 6606
2025/06/19 6629
2025/06/20 6584
2025/06/21 6623
2025/06/22 6552
2025/06/23 6599
2025/06/24 6607
2025/06/25 6627
2025/06/26 6715
2025/06/27 6697
2025/06/28 6692
2025/06/29 6647
2025/06/30 6687

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 6,783 on June 2nd, dipping mid-month, and closing at 6,687.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
templeandwebster.com.au 2.52%
freedom.com.au 1.09%
amartfurniture.com.au 0.55%
harveynorman.com.au 0.37%
fantasticframing.com.au 0.26%
bigw.com.au -0.33%
temu.com -0.54%
bunnings.com.au -0.61%
fantasticfurniture.com.au -1.05%
amazon.com.au -1.52%

Copyright © Adthena. All rights reserved.

Templeandwebster.com.au surged with a 2.52% increase, while amazon.com.au dropped by 1.52%.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date templeandwebster.com.au temu.com bunnings.com.au amazon.com.au kmart.com.au fantasticfurniture.com.au kogan.com loungelovers.com.au bigw.com.au amartfurniture.com.au
2025/06/01 17.69% 17.8% 5.94% 5.02% 2.29% 0.05% 1.35% 1.5% 1.84% 1.25%
2025/06/02 17.9% 17.21% 6.14% 8.3% 2.34% 1.81% 1.18% 1.89% 1.83% 0.85%
2025/06/03 15.9% 15.01% 6.46% 8.9% 2.4% 5.23% 1.35% 2.55% 1.72% 1.05%
2025/06/04 18.67% 14.58% 5.62% 6.96% 2.1% 3.53% 1.26% 2.44% 1.5% 1.08%
2025/06/05 18.51% 14.38% 6.34% 6.89% 2.24% 2.48% 1.37% 2.23% 1.93% 1.09%
2025/06/06 19.22% 12.44% 6.75% 6.54% 2.46% 2.55% 1.61% 2.12% 1.71% 1.2%
2025/06/07 17.08% 14.16% 6.42% 6.75% 2.16% 2.34% 1.59% 1.64% 1.71% 0.97%
2025/06/08 19.02% 15.24% 5.67% 5.77% 1.88% 2.16% 1.44% 1.45% 1.45% 0.89%
2025/06/09 18.85% 15.18% 5.53% 4.71% 2.25% 2.26% 1.77% 1.76% 1.6% 1.06%
2025/06/10 17.72% 14.3% 5.02% 5.33% 2.44% 2.18% 2.16% 1.52% 2.03% 1.29%
2025/06/11 16.2% 14.2% 5.53% 5.06% 3.03% 2.72% 1.61% 2.87% 3.03% 1.41%
2025/06/12 16.23% 15.97% 6.01% 3.86% 3.32% 2.59% 2.04% 2.22% 2.78% 1.5%
2025/06/13 17.92% 13.19% 6.57% 3.74% 2.92% 2.7% 1.89% 2.04% 2.69% 1.48%
2025/06/14 18.07% 13.46% 5.86% 3.49% 2.43% 2.47% 2.3% 1.58% 2.84% 1.42%
2025/06/15 19.01% 15.51% 5.7% 4.16% 2.33% 2.04% 2.47% 1.39% 2.44% 1.1%
2025/06/16 22.2% 12.95% 5.61% 4.5% 2.41% 2.26% 2.19% 1.61% 1.97% 1.22%
2025/06/17 18.13% 14.75% 6.18% 5% 2.51% 1.73% 2.23% 2.45% 1.99% 1.48%
2025/06/18 19.53% 13.83% 6.18% 3.82% 2.99% 1.76% 2.37% 2.03% 1.85% 1.13%
2025/06/19 17.11% 14.9% 5.71% 3.64% 2.99% 1.95% 2.15% 1.86% 1.28% 2.42%
2025/06/20 17.7% 11.85% 5.69% 3.58% 2.66% 2.71% 2.52% 2.28% 1.64% 2.67%
2025/06/21 21.79% 13.17% 5.18% 3.14% 2.39% 2.13% 2.22% 1.67% 1.69% 2.24%
2025/06/22 21.19% 14.75% 4.88% 3.36% 2.22% 2.16% 2.05% 1.62% 1.87% 2.11%
2025/06/23 20.85% 12.99% 5.26% 3.81% 2.34% 1.49% 1.95% 1.81% 1.92% 1.43%
2025/06/24 21.84% 12.89% 5.94% 3.54% 2.68% 1.79% 1.85% 1.75% 2.02% 1.47%
2025/06/25 21.29% 11.99% 5.7% 3.31% 2.5% 1.57% 1.77% 2.21% 1.73% 1.35%
2025/06/26 19.64% 12.42% 6.23% 2.92% 2.52% 1.59% 1.84% 2.11% 1.85% 1.56%
2025/06/27 18.86% 13.85% 6.2% 2.85% 2.37% 1.91% 1.71% 1.96% 1.47% 1.44%
2025/06/28 20.24% 13.6% 6.17% 2.24% 2.6% 2.11% 1.61% 1.52% 1.46% 1.34%
2025/06/29 21.1% 16.36% 5.99% 2.57% 2.68% 1.86% 1.73% 1.53% 1.49% 1.2%
2025/06/30 23.62% 14.95% 5.1% 3.01% 2.69% 2.3% 1.9% 1.69% 1.66% 0.76%

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In June 2025, Temple & Webster’s impression share peaked at 23.62%, while Temu’s declined to 14.95%. Bunnings and Amazon saw fluctuations, ending at 5.10% and 3.01%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Bed Bath N' Table https://www.bedbathntable.com.au

    Up to 60% off Clearance Sale — Save up to 60% off Winter Essentials. Includes New Season Designs & Styles. Shop Sale Now.

  2. 2
    Fantastic Furniture https://www.fantasticfurniture.com.au

    Our Biggest EOFY Sale is Here — It’s here, our biggest End of Financial Year Sale. From sofas to storage all in one place. Discover...

  3. 3
    IKEA Kitchen Design Service | IKEA Kitchen Planning Service https://www.ikea.com

    Want Free Expert Help Creating Your Dream Kitchen? Book In A Kitchen Planning Appointment.

  4. 4
    Seed Heritage https://www.seedheritage.com

    Shop New Arrivals — Choose From The Latest Seasonal Styles And Colours That Are Available Online Or In Store. Discover Our New-Season Women’s Apparel, Beautifully Designed With A Modern Touch.

  5. 5
    Temu Clearance - Canvases Clearance https://www.temu.com

    Awesome Canvases & High Quality Here On Temu®. New Users Enjoy Free Shipping & Free Return. Enjoy Canvases of Temu's best price, superior...

Copyright © Adthena. All rights reserved.

In the competitive world of home and garden retail, top advertisers like Bed Bath N’ Table and Fantastic Furniture captivate with enticing sales, offering up to 60% off. IKEA stands out with its free kitchen planning service, while Seed Heritage and Temu focus on new arrivals and quality canvases, respectively.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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