AUS Retail Home & Garden - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – AUS

Google AI Overview visibility for Retail Home & Garden AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.652081324
86.347918676
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 23%
Navigational 1%
Seasonal 9%
Local 2%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
templeandwebster.com.au 17.27
bunnings.com.au 14.61
fantasticfurniture.com.au 4.71
amazon.com.au 4.22
amartfurniture.com.au 3.08
temu.com 2.51
spotlightstores.com 2.07
ikea.com 1.96
kogan.com 1.94
koala.com 1.94
others 45.69
  • templeandwebster.com.au - 17.27%
  • bunnings.com.au - 14.61%
  • fantasticfurniture.com.au - 4.71%
  • amazon.com.au - 4.22%
  • amartfurniture.com.au - 3.08%
  • temu.com - 2.51%
  • spotlightstores.com - 2.07%
  • ikea.com - 1.96%
  • kogan.com - 1.94%
  • koala.com - 1.94%
  • others - 45.69%

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In the competitive landscape of Google’s PPC, Temple & Webster leads with 17.27% click share, followed by Bunnings at 14.61%. Others collectively dominate with 45.69%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date templeandwebster.com.au bunnings.com.au fantasticfurniture.com.au temu.com ecosa.com.au kogan.com amazon.com.au koala.com amartfurniture.com.au easyshed.com.au
2026/08/01 15.72% 3.61% 2.57% 2.95% 1.73% 3.04% 5.26% 2.09% 3.24% 1.46%
2026/08/02 17.19% 2.95% 2.42% 3.06% 2.26% 3.58% 5.81% 2.22% 3.01% 1.1%
2026/08/03 16.7% 3.12% 2.39% 2.63% 2.62% 3.38% 5.91% 2.22% 3.65% 1.18%
2026/08/04 15.91% 4.39% 2.64% 2.61% 3.57% 2.65% 5.02% 2.3% 2.65% 0.79%
2026/08/05 14.75% 4.26% 2.9% 2.3% 3.49% 3.18% 4.54% 3.06% 4.55% 1.78%
2026/08/06 15.57% 3.81% 2.84% 3.3% 2.36% 2.38% 4.64% 3.45% 3.58% 1.82%
2026/08/07 14.78% 3.4% 3.06% 2.8% 2.31% 2.49% 4.95% 3.55% 3.16% 2.07%
2026/08/08 15.3% 4.53% 3.14% 2.24% 2.33% 2.82% 4.91% 3.91% 2.82% 0.6%
2026/08/09 16.66% 3.7% 3.84% 1.76% 2.55% 2.61% 4.39% 3.56% 3.29% 1.57%
2026/08/10 14.25% 4.23% 3.35% 2.19% 2.81% 3.28% 5.41% 3.88% 3.19% 2.57%
2026/08/11 11.85% 2.67% 2.8% 4.42% 1.88% 3.5% 4.96% 4.51% 4.54% 0.78%
2026/08/12 15.89% 4.71% 2.97% 2.04% 2.62% 3.22% 3.85% 4.76% 3.74% 1.63%
2026/08/13 13.2% 4.22% 3.04% 2.48% 2.77% 2.65% 3.42% 4.32% 5.08% 2.42%
2026/08/14 10.51% 4.28% 3.11% 2.88% 2.82% 2.76% 3.12% 6% 4.72% 2.36%
2026/08/15 10.48% 4.05% 2.99% 4.62% 2.79% 2.46% 3.67% 3.83% 3.59% 2.36%
2026/08/16 13.72% 4.61% 4.98% 3.3% 2.57% 2.87% 4.07% 2.71% 3.92% 2.33%
2026/08/17 12.46% 4.16% 2.47% 7.33% 1.37% 2.65% 2.99% 4.15% 3.66% 1.64%
2026/08/18 16.05% 5.07% 2.88% 2.21% 2.17% 3.45% 3.51% 5.63% 3.99% 3.46%
2026/08/19 15.41% 5.16% 2.78% 2.58% 2.28% 3.08% 3.48% 4.71% 4.98% 3.2%
2026/08/20 16.43% 4.54% 3.33% 2.51% 1.67% 2.9% 3.87% 3.57% 4.5% 2.83%
2026/08/21 14.47% 4.89% 2.87% 2.21% 2.01% 2.36% 3.49% 3.7% 4.65% 3.05%
2026/08/22 15.34% 4.66% 2.48% 2.82% 1.99% 2.78% 3.31% 4.03% 3.98% 2.15%
2026/08/23 15.59% 3.89% 2.69% 3.1% 2.46% 2.68% 3.88% 3.97% 4.69% 1.69%
2026/08/24 13.77% 5.07% 3.16% 2.38% 2.34% 2.74% 4.7% 3.83% 4.42% 1.54%
2026/08/25 14.4% 6.31% 3.32% 2.5% 2.68% 2.99% 3.56% 2.62% 2.83% 2.35%
2026/08/26 15.06% 5.07% 3.17% 2.82% 1.97% 2.89% 3.28% 1.97% 2.89% 1.25%
2026/08/27 13.96% 5.2% 3.56% 2.32% 2.66% 2.38% 2.59% 2.29% 2.76% 1.91%
2026/08/28 13.44% 4.87% 2.79% 3.03% 2.49% 1.82% 2.16% 1.94% 2.5% 2.09%
2026/08/29 15.03% 4.89% 3.42% 2.3% 2.58% 2.75% 2.35% 1.91% 2.17% 1.97%
2026/08/30 16.3% 5.27% 2.75% 2.6% 2.03% 2.8% 2.55% 2.42% 2.27% 0.99%
2026/08/31 16.03% 5.27% 3.04% 2.98% 2.95% 2.72% 2.54% 2.37% 2.11% 0.84%
  • templeandwebster.com.au
  • bunnings.com.au
  • fantasticfurniture.com.au
  • temu.com
  • ecosa.com.au
  • kogan.com
  • amazon.com.au
  • koala.com
  • amartfurniture.com.au
  • easyshed.com.au

Copyright © Adthena. All rights reserved.

In August 2026, Temple & Webster led with fluctuating spend shares, peaking early and stabilizing. Bunnings saw a steady rise, while Fantastic Furniture and Temu experienced mid-month spikes. Koala and Amart Furniture showed consistent activity, with Amazon and Easyshed trailing.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 5540
2026/08/02 5534
2026/08/03 5479
2026/08/04 5480
2026/08/05 4613
2026/08/06 4643
2026/08/07 4632
2026/08/08 4325
2026/08/09 4428
2026/08/10 4458
2026/08/11 4702
2026/08/12 4481
2026/08/13 4371
2026/08/14 4338
2026/08/15 4162
2026/08/16 4154
2026/08/17 4110
2026/08/18 4037
2026/08/19 3704
2026/08/20 3873
2026/08/21 3968
2026/08/22 4122
2026/08/23 4229
2026/08/24 4267
2026/08/25 4285
2026/08/26 4244
2026/08/27 4265
2026/08/28 4256
2026/08/29 4283
2026/08/30 4320
2026/08/31 4364

Copyright © Adthena. All rights reserved.

August began with 5,540 advertisers, dipping to 3,704 mid-month. A recovery followed, ending at 4,364.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bunnings.com.au 3.31%
rjliving.com.au 0.41%
freedom.com.au 0.25%
sleepinggiant.com.au 0.18%
nickscali.com.au 0.18%
fantasticfurniture.com.au -0.3%
amartfurniture.com.au -0.33%
temu.com -0.42%
koala.com -0.46%
amazon.com.au -1.51%

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Bunnings.com.au surged with a 3.31% click share increase, while amazon.com.au dropped by 1.51%. RJLiving.com.au and Freedom.com.au also gained, contrasting declines from Koala.com and Temu.com.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date templeandwebster.com.au bunnings.com.au temu.com amazon.com.au fantasticfurniture.com.au kogan.com amartfurniture.com.au kmart.com.au koala.com spotlightstores.com
2026/08/01 16.03% 6.31% 4.28% 7.42% 2.78% 2.98% 3.44% 2.43% 1.12% 2.24%
2026/08/02 16.38% 6.46% 4.19% 8.37% 2.41% 3.45% 2.84% 1.45% 1.1% 1.55%
2026/08/03 16.64% 6.8% 3.73% 8.51% 2.19% 3.31% 3.25% 1.51% 1.15% 1.94%
2026/08/04 15.45% 7.02% 3.76% 7.62% 2.38% 2.6% 2.45% 1.69% 1.32% 1.33%
2026/08/05 14.59% 7.85% 3.27% 7.03% 2.73% 2.98% 4.3% 2.03% 1.57% 2.12%
2026/08/06 15.48% 6.6% 4.06% 6.87% 2.82% 2.2% 3.41% 3.27% 1.85% 1.53%
2026/08/07 14.82% 6.48% 3.86% 7.13% 3% 2.31% 3.24% 2.7% 1.95% 1.53%
2026/08/08 15.44% 6.85% 2.86% 7.15% 3.01% 2.53% 2.87% 2% 2.22% 2.22%
2026/08/09 17.89% 7.24% 2.49% 6.71% 3.24% 2.78% 3.1% 1.8% 2.08% 1.29%
2026/08/10 14.55% 8.1% 3.17% 7.94% 3.05% 3.11% 3.19% 2.06% 1.91% 1.76%
2026/08/11 11.69% 5.91% 6.41% 7.03% 2.66% 3.14% 4.55% 1.21% 2.72% 0.96%
2026/08/12 15.86% 9.32% 3.32% 5.61% 2.8% 3.16% 3.24% 1.47% 2.44% 1.46%
2026/08/13 13.36% 8.7% 4.17% 5.29% 2.89% 2.63% 4.42% 1.38% 2.21% 1.19%
2026/08/14 10.75% 9% 4.6% 4.62% 2.77% 2.59% 4.05% 1.79% 3.16% 1.65%
2026/08/15 11.11% 8.11% 5.71% 5.53% 2.9% 2.38% 3.56% 2.69% 1.95% 1.12%
2026/08/16 13.16% 8.7% 4.92% 5.74% 3.91% 2.68% 3.94% 1.69% 1.3% 1.38%
2026/08/17 13.26% 8.11% 6.78% 4.67% 2.45% 2.61% 3.87% 2.73% 2.23% 0.98%
2026/08/18 15.95% 9.36% 3.7% 5.18% 2.82% 3.31% 3.89% 1.72% 3.04% 1.1%
2026/08/19 14.95% 10.01% 4.2% 5.2% 2.85% 3.1% 4.22% 1.37% 2.5% 1.08%
2026/08/20 16.18% 8.52% 4.04% 5.63% 2.98% 2.82% 3.71% 1.89% 1.94% 1.35%
2026/08/21 14.17% 10.11% 3.52% 4.91% 2.73% 2.3% 4.34% 1.67% 1.96% 1.7%
2026/08/22 14.92% 8.98% 3.83% 4.49% 2.25% 2.54% 3.83% 1.83% 2.42% 1.43%
2026/08/23 15.57% 7.85% 3.6% 5.36% 2.44% 2.36% 4.81% 1.66% 2.49% 1.92%
2026/08/24 14.01% 8.34% 3.39% 6.74% 3.08% 2.54% 4.15% 2.33% 2.11% 1.87%
2026/08/25 14.21% 9.2% 3.9% 5.27% 2.83% 2.9% 2.87% 2.05% 1.4% 1.7%
2026/08/26 14.26% 10.18% 3.94% 4.58% 2.95% 2.66% 2.55% 2.2% 0.93% 2.06%
2026/08/27 13.88% 11.39% 3.37% 3.67% 2.97% 2.18% 2.63% 1.94% 1.1% 2.41%
2026/08/28 14.22% 10.29% 3.62% 2.98% 2.65% 1.74% 2.35% 1.39% 0.92% 2.77%
2026/08/29 15.25% 10.61% 3.22% 3.14% 3.12% 2.38% 1.98% 1.35% 0.92% 2.06%
2026/08/30 16.71% 10.13% 3.53% 3.49% 2.62% 2.56% 1.97% 1.5% 1.23% 1.31%
2026/08/31 15.69% 11.23% 4.11% 3.44% 2.79% 2.58% 1.93% 1.48% 1.13% 0.71%
  • templeandwebster.com.au
  • bunnings.com.au
  • temu.com
  • amazon.com.au
  • fantasticfurniture.com.au
  • kogan.com
  • amartfurniture.com.au
  • kmart.com.au
  • koala.com
  • spotlightstores.com

Copyright © Adthena. All rights reserved.

In August 2026, Temple & Webster led with fluctuating impressions, peaking mid-month. Bunnings steadily rose, ending strong. Temu saw a mid-month spike. Amazon’s share declined, while Fantastic Furniture remained stable. Kogan and Amart showed minor fluctuations. Kmart and Koala had low shares, with Spotlight declining.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden - Last month
  1. 1
    Harris Scarfe Australia https://www.harrisscarfe.com.au

    Shop Online Or In-Store — Shop Our Extensive Apparel, Kitchen & Dining, Home Range Online At Harris Scarfe. Discover Harris...

  2. 2
    Australia's Largest Art Store | Huge Discounts Storewide https://www.riot.com.au

    Save on premium art brands. Enjoy free metro shipping on all orders over $129. Shop today! Find your next hobby with our resin, woodcraft, and candle making kits. Shop online now. Fast Shipping.

  3. 3
    Australian Bed and Mattress Size Guide https://www.sealy.com.au

    Our Australian mattress sizes guide compares King (183cm x 203cm), Queen (152cm x 203cm), Double (138cm x 190cm), Singles (91cm x 190cm) & more.

  4. 4
    Homewares & Decor | Spotlight Australia https://www.spotlightstores.com

    Transform your bedroom with some lovely items from the Emerald Hill brand. Discover quilt cover sets, pillowcases, towels, curtains and more. Massive Savings Storewide. Big Brands At Best Prices.

  5. 5
    Canvas Factory Australia | Up to 80% Off Canvas Prints https://www.thecanvasfactory.com.au

    Up To 80% Off Canvas Prints & Collages For A Limited Time! Plus, Save 25% On Photo Gifts. Free Fast Shipping For Orders Over $100. Afterpay Available. Upload, Edit & Order Now!

Copyright © Adthena. All rights reserved.

In the bustling world of Google PPC, Harris Scarfe entices with a vast home range, while Riot captivates art enthusiasts with discounts and free shipping. Sealy simplifies mattress choices with a detailed size guide. Spotlight offers home transformation with big savings, and Canvas Factory lures with massive discounts on prints and gifts.

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