Log in Book a Demo

US Software & Technology AI / Machine Learning - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

AI / Machine Learning – US

Google AI Overview visibility for Software & Technology AI / Machine Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 55.7339781207
44.2660218793
55%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 1%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 5%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 92.84
claude.ai 2.42
google.com 1.23
adobe.com 0.48
grammarly.com 0.23
ibm.com 0.15
amazon.com 0.14
openart.ai 0.13
perplexity.ai 0.12
davinci.ai 0.1
others 2.16
  • chatgpt.com - 92.84%
  • claude.ai - 2.42%
  • google.com - 1.23%
  • adobe.com - 0.48%
  • grammarly.com - 0.23%
  • ibm.com - 0.15%
  • amazon.com - 0.14%
  • openart.ai - 0.13%
  • perplexity.ai - 0.12%
  • davinci.ai - 0.1%
  • others - 2.16%

Copyright © Adthena. All rights reserved.

Chatgpt.com dominates with 92.84% click share, overshadowing others like Claude.ai at 2.42% and Google.com at 1.23%. Others collectively hold 2.16%.

Market Exposure

Share of Spend for the top 10 US Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Share of Spend - Last Month
Date chatgpt.com claude.ai nice.com google.com adobe.com ibm.com zoho.com grammarly.com perplexity.ai bloomreach.com
2026/09/01 26.52% 7.01% 0.2% 18.6% 3.38% 0.49% 2.14% 0.74% 2.34% 1.6%
2026/09/02 28.88% 5.33% 1.01% 18.71% 3.11% 0.45% 1.67% 0.45% 1.45% 0.04%
2026/09/03 27.18% 4.14% 0.2% 11.63% 3.22% 5.22% 3.28% 0.52% 1.22% 4.14%
2026/09/04 26.93% 6.82% 0.78% 8.12% 2.98% 2.57% 2.8% 1.52% 9.61% 3.14%
2026/09/05 20.82% 10.32% 1.92% 7.65% 3.42% 3.78% 2.84% 0.96% 3.42% 2.62%
2026/09/06 21.59% 12.11% 1.23% 4.3% 2.63% 2.93% 1.75% 1.42% 11.47% 1.38%
2026/09/07 23.06% 17.53% 1.81% 3.39% 2.96% 1.8% 2.01% 0.86% 4.32% 2.58%
2026/09/08 23.48% 11.85% 0.77% 7.67% 3.26% 1.23% 1.92% 0.75% 2.31% 2.45%
2026/09/09 19.25% 9.11% 3.64% 5.37% 2.53% 2.45% 1.16% 0.67% 8.64% 1.34%
2026/09/10 23.15% 7.31% 6.8% 7.65% 3.1% 2.41% 0.73% 0.38% 2.95% 1.08%
2026/09/11 20.4% 7.92% 6.53% 6.33% 3.04% 1.61% 2.22% 0.68% 7.29% 1.13%
2026/09/12 19.34% 13.4% 7.73% 9.23% 3.15% 0.89% 1.78% 0.92% 1.64% 2.14%
2026/09/13 22.55% 13.4% 8.09% 7.52% 2.59% 0.5% 1.18% 1.83% 2.13% 0.91%
2026/09/14 24.31% 8.99% 8.67% 9.05% 2.41% 0.19% 1.84% 0.56% 0.78% 1.96%
2026/09/15 28.32% 11.25% 2.89% 6.33% 2.89% 0.96% 1.99% 3.38% 1.37% 1.4%
2026/09/16 24.02% 9.35% 4.19% 4.71% 2.81% 1.97% 1.76% 2.6% 1.86% 2.18%
2026/09/17 23.98% 11.66% 0.47% 5.92% 3.1% 1.78% 1.83% 3.54% 1.46% 1.93%
2026/09/18 27.92% 11.45% 4.87% 5.07% 3.44% 2.06% 2.89% 3.4% 1.85% 1.82%
2026/09/19 28.29% 14.09% 6.11% 4.04% 2.7% 1.17% 1.46% 3.88% 1.62% 1.51%
2026/09/20 27.83% 11.78% 5.42% 4.3% 2.14% 1.36% 1.48% 3.6% 1.12% 1.79%
2026/09/21 30.56% 10.25% 2.42% 5.17% 2.35% 1.38% 2.41% 2.42% 1.39% 2.57%
2026/09/22 29.15% 9.45% 3.95% 4.37% 3.09% 3.39% 2.74% 2.09% 0.71% 2.48%
2026/09/23 29.52% 13.95% 2.16% 5.44% 2.96% 2.25% 2.03% 1.52% 1.98% 2.12%
2026/09/24 23.93% 13.14% 5.17% 4.94% 2.8% 2.04% 2.08% 2.05% 1.51% 1.81%
2026/09/25 31.59% 10.71% 6.1% 4.91% 2.72% 3.23% 2.41% 0.57% 1.88% 2.27%
2026/09/26 26.27% 14.6% 7.89% 4.81% 3.01% 2.17% 1.15% 0.58% 1.05% 2.63%
2026/09/27 28.51% 11.8% 11.02% 4.56% 3.07% 1.36% 1.18% 0.51% 0.98% 0.91%
2026/09/28 27.02% 13.81% 6.19% 5% 3.54% 2.69% 1.95% 1.26% 0.84% 3.35%
2026/09/29 30.2% 14.13% 6.22% 7.19% 4.76% 1.71% 0.96% 1.37% 0.96% 0.1%
2026/09/30 28.65% 11.64% 8.22% 5.66% 3.59% 3.2% 1.02% 0.94% 0.9% 0.06%
  • chatgpt.com
  • claude.ai
  • nice.com
  • google.com
  • adobe.com
  • ibm.com
  • zoho.com
  • grammarly.com
  • perplexity.ai
  • bloomreach.com

Copyright © Adthena. All rights reserved.

In September 2026, ChatGPT.com led with a fluctuating spend share, peaking at 31.59%. Claude.ai saw a steady rise, ending at 11.64%. Nice.com and Google.com had varied trends, while Adobe.com and IBM.com maintained moderate shares.

Market Exposure

Competitor Count for US Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 528
2026/09/02 573
2026/09/03 620
2026/09/04 651
2026/09/05 658
2026/09/06 631
2026/09/07 682
2026/09/08 673
2026/09/09 656
2026/09/10 659
2026/09/11 624
2026/09/12 619
2026/09/13 638
2026/09/14 586
2026/09/15 633
2026/09/16 630
2026/09/17 602
2026/09/18 620
2026/09/19 606
2026/09/20 612
2026/09/21 633
2026/09/22 638
2026/09/23 622
2026/09/24 621
2026/09/25 639
2026/09/26 612
2026/09/27 609
2026/09/28 629
2026/09/29 612
2026/09/30 604

Copyright © Adthena. All rights reserved.

In September, distinct advertisers on Google SERP rose from 528 to a peak of 682, before settling at 604, showcasing dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chatgpt.com 1.64%
muse.ai 0.12%
moxo.com 0.04%
grammarly.com 0.04%
five9.com 0.03%
twilio.com -0.08%
stonebranch.com -0.09%
perplexity.ai -0.11%
google.com -0.24%
claude.ai -0.5%

Copyright © Adthena. All rights reserved.

Chatgpt.com surged with a 1.64 increase, while claude.ai plummeted by -0.5. Muse.ai rose by 0.12, contrasting google.com’s -0.24 decline.

Campaign Efficiency

US Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date chatgpt.com claude.ai google.com muse.ai adobe.com ibm.com perplexity.ai grammarly.com openart.ai zoho.com
2026/09/01 71.79% 2.53% 9.02% 0% 1.16% 0.08% 1.35% 0.51% 0.14% 0.66%
2026/09/02 72.07% 1.74% 11.44% 0% 0.89% 0.05% 0.3% 0.19% 0.17% 0.42%
2026/09/03 67.85% 1.89% 8.59% 0% 1.24% 1.64% 1.04% 0.34% 0.46% 1.18%
2026/09/04 71.37% 2.88% 5.93% 0% 1.14% 0.7% 1.79% 1.13% 0.47% 1%
2026/09/05 67.73% 5.02% 5.34% 0% 1.27% 1.04% 2.14% 0.76% 0.59% 0.98%
2026/09/06 62.23% 6.9% 4.48% 0% 1.08% 0.88% 4.46% 1.26% 0.97% 0.72%
2026/09/07 63.05% 9.51% 3.28% 0% 1.23% 0.49% 3.68% 0.74% 0.93% 0.79%
2026/09/08 71.08% 4.95% 5.05% 0% 1.09% 0.3% 2.01% 0.46% 0.71% 0.6%
2026/09/09 69.67% 4.9% 4.11% 0.01% 0.98% 0.68% 2.25% 0.48% 0.57% 0.43%
2026/09/10 74.78% 2.82% 5.69% 0.04% 1.1% 0.59% 1.9% 0.2% 0.77% 0.22%
2026/09/11 75.49% 3.54% 3.44% 0.15% 1.19% 0.39% 1.37% 0.51% 0.47% 0.63%
2026/09/12 65.13% 6.75% 7.59% 0.04% 1.13% 0.23% 1.34% 0.64% 0.4% 0.58%
2026/09/13 73.3% 6.44% 3.82% 0.04% 0.94% 0.21% 1.88% 1.38% 0.37% 0.38%
2026/09/14 70.3% 8.03% 5.36% 0.05% 0.93% 0.02% 0.65% 0.45% 0.29% 0.58%
2026/09/15 72.48% 7.43% 3.24% 0.04% 1.07% 0.21% 1.2% 2.35% 0.48% 0.55%
2026/09/16 68.72% 6.1% 3.19% 0.05% 1.14% 0.59% 1.79% 2.3% 1.09% 0.65%
2026/09/17 68.52% 6.44% 4.72% 0.12% 1.1% 0.68% 1.21% 3.07% 0.89% 0.5%
2026/09/18 71.99% 6.63% 4.45% 0.09% 1.28% 0.78% 1.51% 2.35% 0.75% 0.63%
2026/09/19 70.22% 10.16% 3.13% 0.08% 0.95% 0.27% 1.29% 2.56% 0.67% 0.32%
2026/09/20 69.53% 8.94% 2.91% 0.79% 0.75% 0.4% 0.99% 2.66% 0.97% 0.47%
2026/09/21 74.02% 6.66% 2.73% 0.2% 0.81% 0.4% 1.06% 1.57% 1.19% 0.68%
2026/09/22 73.08% 6.16% 3.06% 0.84% 1.04% 1.77% 0.47% 1.59% 0.9% 0.67%
2026/09/23 69.53% 10.03% 4.53% 1.43% 0.94% 0.51% 1.72% 1.36% 0.68% 0.52%
2026/09/24 63.09% 15.02% 5.73% 1.19% 0.92% 0.75% 1.16% 1.27% 0.51% 0.53%
2026/09/25 69.77% 11.72% 4.19% 2.37% 0.83% 0.63% 1.41% 0.28% 0.53% 0.5%
2026/09/26 58.9% 22.44% 4.03% 1.6% 0.93% 0.5% 0.78% 0.33% 0.57% 0.32%
2026/09/27 65.57% 18.18% 2.51% 2.8% 0.95% 0.27% 0.6% 0.3% 0.49% 0.33%
2026/09/28 64.4% 16.49% 4.62% 0.19% 1.03% 0.95% 0.63% 0.75% 0.39% 0.47%
2026/09/29 63.44% 18.78% 4.48% 0.71% 1.34% 0.54% 0.55% 0.72% 0.45% 0.17%
2026/09/30 70.96% 14.07% 2.27% 1.14% 1.05% 0.69% 0.58% 0.55% 0.49% 0.26%
  • chatgpt.com
  • claude.ai
  • google.com
  • muse.ai
  • adobe.com
  • ibm.com
  • perplexity.ai
  • grammarly.com
  • openart.ai
  • zoho.com

Copyright © Adthena. All rights reserved.

ChatGPT.com dominated September with fluctuating impressions, peaking at 75.49%. Claude.ai surged mid-month, reaching 22.44%. Google.com saw a decline, ending at 2.27%. Muse.ai and others showed minor variations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning - Last month
  1. 1
    AI Image Generator | Try Adobe Firefly for Free https://firefly.adobe.com › image-generator

    Use Text Prompts to Create or Transform Images Quickly & Easily, Now with Higher Quality. Generate Visuals for Social Posts, Moodboards, Thumbnails, Flyers, and More with Firefly.

  2. 2
    Official ChatGPT website https://www.chatgpt.com › signup

    Get fast answers, anywhere — ChatGPT can help with book ideas, poems, or trip planning. Try it yourself. The ultimate how-to guide for your unique interests. Ask the official ChatGPT...

  3. 3
    Claude by Anthropic | Work with Claude, not just ask https://www.claude.ai

    Claude is a powerful AI collaborator you can put to work on real tasks, not just questions. From...

  4. 4
    Google Gemini https://gemini.google.com

    AI assistant from Google — Smart, coversational AI. Write a script, plan a party, or chat through tough problems. Create AI images, brainstorm ideas, and verify responses with Google Search integration.

  5. 5
    Ask away. Muse can do it http://www.muse.ai

    Muse, your personal AI agent — Your Muse is always working and always shaped by your choices. Download Muse.

Copyright © Adthena. All rights reserved.

In the realm of AI-driven creativity and assistance, Adobe’s Firefly leads with its promise of high-quality image generation, while ChatGPT and Claude offer personalized conversational experiences. Google Gemini integrates AI with search, and Muse provides a continuously evolving personal AI agent.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

UK
Software & Technology

UK AI / Machine Learning

AUS
Software & Technology

AUS AI / Machine Learning