US Software & Technology AI / Machine Learning - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology AI / Machine Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	25.1798946596
	74.8201053404

25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	32
	68

32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	17%
Transactional	1%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 US Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
chatgpt.com	48.88
google.com	12.69
microsoft.com	4.51
adobe.com	3.4
ibm.com	2.87
aws.amazon.com	1.92
amazon.com	1.7
claude.ai	1.61
unisys.com	1.58
meta.com	1.31
others	19.53

chatgpt.com - 48.88%
google.com - 12.69%
microsoft.com - 4.51%
adobe.com - 3.4%
ibm.com - 2.87%
aws.amazon.com - 1.92%
amazon.com - 1.7%
claude.ai - 1.61%
unisys.com - 1.58%
meta.com - 1.31%
others - 19.53%

Chatgpt.com dominates with 48.88% click share, followed by Google.com at 12.69%. Others collectively hold 19.53%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	chatgpt.com	microsoft.com	ibm.com	unisys.com	adobe.com	google.com	genpact.com	intercom.com	aws.amazon.com	nice.com
2026/02/01	16.28%	4.27%	7.67%	3.24%	4.51%	12.01%	0.04%	1.79%	9.63%	3.88%
2026/02/02	20.36%	5.91%	4.71%	3.22%	4.72%	13.47%	0.05%	0.75%	4.33%	2.84%
2026/02/03	13.86%	3.42%	6.05%	4.46%	3.92%	11.79%	0.09%	1.74%	4.89%	2.19%
2026/02/04	21.83%	4.32%	4.71%	1.65%	3.87%	12.78%	0.07%	2.35%	5.73%	0.03%
2026/02/05	15.75%	8.52%	4.09%	1.46%	6.92%	10.68%	0.92%	1.84%	4.27%	0.07%
2026/02/06	9.19%	6.18%	4.95%	3.3%	6.85%	12.82%	2.54%	2.17%	6.91%	0.11%
2026/02/07	13.57%	4.03%	10.36%	0.52%	8.13%	10.78%	1.54%	2.71%	11.44%	0.12%
2026/02/08	16.93%	8.15%	8.01%	2.2%	6.66%	10.65%	1.26%	1.22%	7.93%	3.83%
2026/02/09	18.42%	5.34%	2.6%	0.95%	5.36%	12.44%	2.17%	2.53%	5.94%	4.79%
2026/02/10	27.96%	10.05%	3.18%	2.81%	2.46%	11.84%	0.85%	1.58%	2.72%	4.22%
2026/02/11	19.3%	13.41%	6.73%	1.44%	3.99%	12.59%	2.67%	0.54%	0.14%	4.79%
2026/02/12	15.63%	8.46%	4.05%	1.44%	6.87%	10.61%	0.92%	1.82%	4.24%	0.07%
2026/02/13	9.07%	6.1%	4.89%	3.26%	6.76%	12.65%	2.5%	2.14%	6.83%	0.1%
2026/02/14	15.07%	3.89%	10.04%	0.51%	7.91%	10.41%	1.49%	2.62%	11.05%	0.12%
2026/02/15	17.43%	7.95%	7.81%	2.14%	6.62%	10.39%	1.23%	1.19%	7.74%	3.74%
2026/02/16	18.17%	5.27%	2.57%	0.94%	5.31%	12.27%	2.14%	2.49%	5.87%	4.72%
2026/02/17	23.03%	2.37%	2.48%	7.12%	4.93%	14.9%	0.02%	0.89%	0.36%	0.02%
2026/02/18	25.08%	1.76%	3.06%	9.87%	4%	10.07%	0.84%	1.76%	1.11%	0.19%
2026/02/19	22.5%	3.33%	6.01%	7.24%	4.52%	11.47%	1.13%	3.07%	0.82%	0.01%
2026/02/20	14.68%	5.11%	3.76%	11.97%	5.42%	14.43%	0.99%	3.72%	0.62%	0.03%
2026/02/21	22.12%	3.36%	3.61%	8.84%	7.93%	8.47%	1.13%	3.16%	0.73%	1%
2026/02/22	24.28%	1.21%	6.79%	9.91%	5.24%	9.42%	3.68%	0.77%	0.94%	0.69%
2026/02/23	21.61%	0.92%	6.5%	3.66%	5.83%	11.71%	1.5%	2.8%	0.63%	0.9%
2026/02/24	17.78%	4.36%	4.75%	2.25%	5.6%	12.41%	1.79%	1.19%	0.56%	3.21%
2026/02/25	33.63%	7.73%	4.7%	2.34%	4.69%	6.81%	0.65%	2%	1.3%	1.73%
2026/02/26	24.09%	13.89%	3.75%	0.89%	6.13%	4.87%	1.23%	2.64%	0.94%	0.03%
2026/02/27	84.19%	1.18%	0.95%	0.71%	1.77%	1.37%	0.47%	0.74%	0.12%	0.24%
2026/02/28	87.19%	1.84%	1.36%	0.85%	0.84%	0.69%	0.42%	0.32%	0.19%	0.1%

chatgpt.com
microsoft.com
ibm.com
unisys.com
adobe.com
google.com
genpact.com
intercom.com
aws.amazon.com
nice.com

In February 2026, ChatGPT.com dominated PPC spend, peaking at 87.19% on the 28th. Microsoft.com and IBM.com showed fluctuating trends, while Unisys.com and Adobe.com maintained moderate levels. Google.com saw a decline, ending at 0.69%.

Market Exposure

Competitor Count for US Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	814
2026/02/02	916
2026/02/03	814
2026/02/04	822
2026/02/05	795
2026/02/06	789
2026/02/07	759
2026/02/08	765
2026/02/09	815
2026/02/10	816
2026/02/11	796
2026/02/12	795
2026/02/13	789
2026/02/14	759
2026/02/15	765
2026/02/16	815
2026/02/17	659
2026/02/18	723
2026/02/19	696
2026/02/20	724
2026/02/21	676
2026/02/22	703
2026/02/23	771
2026/02/24	737
2026/02/25	731
2026/02/26	708
2026/02/27	730
2026/02/28	704

February saw a dynamic shift in distinct advertisers, starting at 814 and peaking at 916. Mid-month, numbers dipped to 659, but rebounded to 704 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
chatgpt.com	45.57%
coreweave.com	0.12%
coursiv.io	0.08%
unthread.io	0.07%
outsystems.com	0.07%
claude.ai	-2.89%
aws.amazon.com	-3.45%
ibm.com	-3.48%
microsoft.com	-4.02%
google.com	-11.44%

Chatgpt.com surged with a 45.57% click share increase, while google.com dropped by 11.44%.

Campaign Efficiency

US Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chatgpt.com	microsoft.com	ibm.com	google.com	unisys.com	genpact.com	adobe.com	claude.ai	aws.amazon.com	grammarly.com
2026/02/01	21.83%	5.01%	6.9%	14.15%	3.27%	0.02%	3.65%	1.6%	8.06%	0.72%
2026/02/02	24.28%	8.66%	4.16%	16.83%	3.47%	0.02%	3.31%	2.81%	2.51%	0.56%
2026/02/03	12.77%	4.28%	5.99%	14.34%	4.29%	0.05%	2.93%	1.25%	5.1%	1.16%
2026/02/04	20.63%	6.53%	7.04%	14.7%	2.18%	0.05%	2.36%	1.97%	4.81%	1.66%
2026/02/05	15.82%	12.08%	4.59%	13.19%	1.76%	2.11%	3.76%	2.18%	3.1%	1.67%
2026/02/06	12.4%	7.82%	5.75%	16.68%	3.96%	5%	5.11%	0.29%	4.5%	2.13%
2026/02/07	24.04%	4.9%	8.48%	12.51%	0.35%	2.81%	6.15%	0.64%	7.66%	1.67%
2026/02/08	20.41%	10.94%	7.76%	12.11%	2.23%	2.51%	4.89%	0.55%	5.94%	1.83%
2026/02/09	25.88%	6.34%	1.64%	15.04%	0.98%	3.89%	4.18%	1.61%	4.08%	1.55%
2026/02/10	28.39%	12.95%	3.29%	14.28%	2.57%	1.82%	2.1%	1.79%	1.98%	0.92%
2026/02/11	24.41%	15.99%	6.74%	14.71%	1.59%	5.06%	2.88%	0.75%	0.08%	0.88%
2026/02/12	15.82%	12.08%	4.59%	13.19%	1.76%	2.11%	3.76%	2.18%	3.1%	1.67%
2026/02/13	12.4%	7.82%	5.75%	16.68%	3.96%	5%	5.11%	0.29%	4.5%	2.13%
2026/02/14	24.04%	4.9%	8.48%	12.51%	0.35%	2.81%	6.15%	0.64%	7.66%	1.67%
2026/02/15	20.41%	10.94%	7.76%	12.11%	2.23%	2.51%	4.89%	0.55%	5.94%	1.83%
2026/02/16	25.88%	6.34%	1.64%	15.04%	0.98%	3.89%	4.18%	1.61%	4.08%	1.55%
2026/02/17	33.09%	2.83%	1.61%	20.23%	6.72%	0.01%	3.89%	0.14%	0.2%	1.88%
2026/02/18	32.99%	2.49%	2.44%	12.19%	8.79%	1.74%	3.26%	0.08%	0.68%	0.96%
2026/02/19	23.53%	4.63%	5.32%	15.9%	7.32%	2.67%	2.48%	0.39%	0.63%	1.13%
2026/02/20	20.28%	6.63%	2.62%	14.95%	10.04%	2.05%	3.41%	0.06%	0.39%	0.93%
2026/02/21	31.32%	4.25%	2.34%	9.96%	8.24%	2.35%	3.54%	1.88%	0.43%	0.77%
2026/02/22	22.77%	1.55%	6.89%	12.22%	9.58%	7.1%	2.85%	1.82%	0.55%	1.24%
2026/02/23	29.86%	1.15%	5.45%	13.09%	3.78%	2.8%	3.57%	0.71%	0.34%	1.55%
2026/02/24	25.07%	5.87%	3.18%	14.59%	2.54%	3.64%	4.86%	0.91%	0.26%	1.85%
2026/02/25	32.11%	10.87%	4.04%	9.67%	1.76%	1.46%	4.19%	2.28%	0.85%	1.21%
2026/02/26	29.05%	17.71%	2.62%	6.75%	0.53%	2%	5.43%	1.96%	0.43%	1.86%
2026/02/27	76.15%	1.85%	0.85%	8.21%	0.77%	0.86%	1.46%	0.29%	0.07%	0.46%
2026/02/28	84.48%	3.06%	1.38%	1.14%	1.09%	1.01%	0.95%	0.24%	0.11%	0.09%

chatgpt.com
microsoft.com
ibm.com
google.com
unisys.com
genpact.com
adobe.com
claude.ai
aws.amazon.com
grammarly.com

In February 2026, ChatGPT.com dominated with a significant surge, peaking at 84.48% on the 28th. Microsoft.com fluctuated, ending at 3.06%. IBM.com saw a decline, closing at 1.38%. Google.com’s share dropped sharply to 1.14%. Unisys.com and Genpact.com remained low, while Adobe.com and Claude.ai showed minor variations. AWS and Grammarly.com had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning - Last month

1
Official ChatGPT website https://www.chatgpt.com › signup
AI for creative inspiration — The ultimate how-to guide for your unique interests. Ask the official ChatGPT today.
2
Google Gemini https://gemini.google.com
Chat with Gemini — Gemini can do hours of research in minutes. Turn them into podcast-style conversations. Transform Deep Research reports into podcast style overviews for easy listening on-the-go.
3
Try IBM’s AI Agent Today https://www.ibm.com › customer › service
AI Agents Enhance Processes — IBM's Intelligent Digital and Voice-based AI Agents Provide 24x7 Support.
4
Microsoft Copilot https://copilot.microsoft.com
AI Assistance For Any Task — Chat with Copilot: Your AI Assistant For Every Task. Sign In For The Full Experience.
5
AI Implementation Playbook - Advance AI Maturity https://www.unisys.com
Explore how AI can drive your business innovatin and efficiency. Get the playbook.

In the realm of AI-driven PPC ads, ChatGPT, Google Gemini, IBM, Microsoft, and Unisys captivate with unique propositions. From creative inspiration to podcast-style research, 24/7 AI support, task assistance, and business innovation, these ads highlight AI’s transformative potential.

Frequently Asked Questions

Why is the US Software & Technology AI / Machine Learning February 2026 Report useful and how should I use it?

Why is the US Software & Technology AI / Machine Learning February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Software & Technology AI / Machine Learning February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Software & Technology AI / Machine Learning February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Software & Technology AI / Machine Learning February 2026 Report?

The US Software & Technology AI / Machine Learning February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Software & Technology AI / Machine Learning February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Software & Technology AI / Machine Learning February 2026 Report for?

The US Software & Technology AI / Machine Learning February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Software & Technology AI / Machine Learning brands

Share of Spend for the top 10 US Software & Technology AI / Machine Learning brands

Competitor Count for US Software & Technology AI / Machine Learning

Market Loss & Market Gains for US Software & Technology AI / Machine Learning

US Software & Technology AI / Machine Learning Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning

Frequently Asked Questions

Why is the US Software & Technology AI / Machine Learning February 2026 Report useful and how should I use it?

Why is the US Software & Technology AI / Machine Learning February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Software & Technology AI / Machine Learning February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Software & Technology AI / Machine Learning February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

UK AI / Machine Learning

AUS AI / Machine Learning