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US Software & Technology AI / Machine Learning - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

AI / Machine Learning – US

Google AI Overview visibility for Software & Technology AI / Machine Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.8087548226
57.1912451774
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 92.02
google.com 1.95
claude.ai 1.56
adobe.com 0.78
grammarly.com 0.32
nvidia.com 0.27
aws.amazon.com 0.25
stonebranch.com 0.25
davinci.ai 0.12
amazon.com 0.12
others 2.36
  • chatgpt.com - 92.02%
  • google.com - 1.95%
  • claude.ai - 1.56%
  • adobe.com - 0.78%
  • grammarly.com - 0.32%
  • nvidia.com - 0.27%
  • aws.amazon.com - 0.25%
  • stonebranch.com - 0.25%
  • davinci.ai - 0.12%
  • amazon.com - 0.12%
  • others - 2.36%

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In the PPC landscape, ChatGPT.com dominates with 92.02% click share, overshadowing Google.com at 1.95%. Others collectively hold 2.36%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chatgpt.com google.com claude.ai adobe.com stonebranch.com aws.amazon.com davinci.ai perplexity.ai grammarly.com ibm.com
2026/07/01 30% 6.71% 4.67% 5.24% 6.49% 3.01% 1.71% 1.47% 1.24% 1.94%
2026/07/02 33.39% 6.22% 3.9% 4.51% 4.55% 2.91% 1.67% 1.22% 1.65% 1.44%
2026/07/03 34.57% 6.33% 4.11% 4.69% 5.65% 4.56% 1.29% 0.71% 1.81% 1.8%
2026/07/04 34.12% 5.42% 3.86% 4.36% 5.51% 5.33% 1.59% 0.24% 1.41% 1.53%
2026/07/05 34.89% 6.55% 3.9% 4.4% 4.08% 5.51% 1.84% 0.65% 1.17% 2.05%
2026/07/06 32.51% 7.06% 3.01% 3.11% 2.95% 3.27% 1.96% 0.36% 1.77% 1.69%
2026/07/07 33.48% 6.75% 3.46% 3.43% 4.25% 3.82% 2.06% 0.5% 1.14% 2.31%
2026/07/08 37.19% 7.1% 4.94% 3.24% 9.56% 2.99% 1.92% 0.4% 0.53% 0.45%
2026/07/09 38.02% 5.49% 4.71% 3.19% 2.46% 2.67% 1.57% 2.15% 1.83% 0.33%
2026/07/10 35.35% 5.08% 5.02% 4.62% 6.16% 4.26% 1.97% 0.41% 1.84% 0.85%
2026/07/11 37.1% 6.95% 5.14% 4.71% 2.31% 6.53% 2.38% 2.02% 1.6% 1.5%
2026/07/12 28.92% 5.75% 5.43% 6.01% 3.93% 6.51% 2.47% 2.12% 2.14% 1.69%
2026/07/13 21.24% 6.77% 5.35% 5.17% 5.45% 6.38% 2.44% 0.45% 2.4% 2.52%
2026/07/14 20.03% 7.26% 5.99% 6.08% 2.48% 4.67% 2.41% 3.04% 2.05% 0.73%
2026/07/15 28.32% 7.4% 4.83% 4.43% 4.36% 4.89% 1.93% 1.85% 1.97% 2.45%
2026/07/16 24.79% 9.23% 7.02% 6.15% 3.55% 4.9% 1.5% 0.18% 1.8% 3.54%
2026/07/17 27.58% 7.67% 7.42% 5.47% 1.91% 6.19% 1.53% 0.91% 1.86% 1.58%
2026/07/18 41.14% 6.09% 5.81% 4.75% 3.28% 4.98% 1.36% 0.15% 1.59% 2.58%
2026/07/19 27% 11.26% 6.04% 5.64% 0.85% 6.81% 1.91% 0.94% 2.24% 2.18%
2026/07/20 42.65% 6.61% 6.14% 4.29% 2.07% 4.23% 1.29% 1.19% 1.68% 1.13%
2026/07/21 19.7% 7.14% 5.89% 5.98% 2.44% 4.72% 2.37% 2.99% 2.01% 0.72%
2026/07/22 38% 7.48% 5.79% 4.48% 0.03% 5.76% 1.8% 1.42% 1.07% 2.48%
2026/07/23 31.36% 6.05% 4.78% 4.42% 5.55% 3.89% 1.8% 0.68% 1.26% 1.23%
2026/07/24 26.46% 7.71% 4.67% 4.55% 5.16% 5.5% 2.37% 1.49% 1.09% 2.04%
2026/07/25 31.47% 7.99% 4.39% 4.39% 3.44% 5.03% 2.16% 3.53% 1.09% 1.5%
2026/07/26 28.13% 7.13% 3.83% 4.73% 4.76% 4.16% 1.9% 1.42% 2.06% 1.81%
2026/07/27 28.45% 7.32% 6.63% 5.15% 1.32% 5.75% 1.72% 0.38% 1.38% 2.16%
2026/07/28 29.05% 7.22% 5.68% 5.08% 2.34% 3.3% 2.02% 1.16% 1.53% 0.85%
2026/07/29 28.3% 6.27% 4.76% 4.51% 2.43% 4.27% 2.1% 1.55% 1.45% 0.97%
2026/07/30 31.7% 6.64% 6.29% 5.3% 5.95% 3.31% 2.59% 0.39% 1.42% 1.03%
2026/07/31 24.53% 8.43% 6.7% 5.82% 4.69% 4.67% 2.19% 2.19% 0.65% 0.59%
  • chatgpt.com
  • google.com
  • claude.ai
  • adobe.com
  • stonebranch.com
  • aws.amazon.com
  • davinci.ai
  • perplexity.ai
  • grammarly.com
  • ibm.com

Copyright © Adthena. All rights reserved.

In July 2026, ChatGPT.com led with fluctuating spend, peaking mid-month. Google.com maintained steady growth, while Claude.ai saw a mid-month surge. Adobe.com and Stonebranch.com showed varied trends, ending with moderate shares.

Market Exposure

Competitor Count for US Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 702
2026/07/02 713
2026/07/03 727
2026/07/04 740
2026/07/05 711
2026/07/06 727
2026/07/07 707
2026/07/08 698
2026/07/09 677
2026/07/10 722
2026/07/11 702
2026/07/12 699
2026/07/13 752
2026/07/14 724
2026/07/15 725
2026/07/16 728
2026/07/17 696
2026/07/18 683
2026/07/19 685
2026/07/20 667
2026/07/21 724
2026/07/22 803
2026/07/23 808
2026/07/24 805
2026/07/25 831
2026/07/26 817
2026/07/27 777
2026/07/28 764
2026/07/29 759
2026/07/30 756
2026/07/31 735

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In July 2026, advertiser numbers fluctuated, peaking at 831 on July 25. The month concluded with 735 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
google.com 0.4%
claude.ai 0.31%
adobe.com 0.19%
openart.ai 0.08%
intuit.com 0.05%
asana.com -0.04%
unisys.com -0.04%
chatbotapp.ai -0.06%
stonebranch.com -0.12%
chatgpt.com -1.29%

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Google.com leads with a 0.40% click share increase, while ChatGPT.com faces a -1.29% decline.

Campaign Efficiency

US Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chatgpt.com google.com claude.ai adobe.com aws.amazon.com stonebranch.com grammarly.com chatbotapp.ai ibm.com asana.com
2026/07/01 74.72% 3.71% 2.07% 1.85% 1.01% 2.9% 0.79% 0.03% 0.68% 0.15%
2026/07/02 66.09% 2.9% 1.41% 1.3% 0.96% 1.22% 1.07% 4.94% 0.35% 0.02%
2026/07/03 77.58% 3.32% 1.52% 1.42% 1.62% 1.85% 1.16% 0.21% 0.54% 0.11%
2026/07/04 75.44% 2.72% 1.38% 1.24% 1.8% 1.9% 0.8% 5.03% 0.46% 0.05%
2026/07/05 77.65% 3.61% 1.52% 1.27% 2.08% 1.86% 0.62% 0.24% 0.5% 0.02%
2026/07/06 61.01% 6.09% 0.97% 0.71% 0.99% 1.38% 0.84% 12.02% 0.24% 8.11%
2026/07/07 79.04% 3.25% 1.38% 0.98% 1.44% 1.69% 0.67% 0.19% 0.58% 0.03%
2026/07/08 81.45% 3.13% 1.53% 0.75% 1.89% 3.2% 0.22% 0.02% 0.04% 0.03%
2026/07/09 83% 2.39% 1.42% 0.78% 0.81% 0.82% 0.91% 0.17% 0.04% 0.03%
2026/07/10 81.25% 2.29% 1.57% 1.08% 1.42% 2.34% 0.93% 0.31% 0.23% 0.03%
2026/07/11 78.06% 7.23% 1.59% 1.15% 2.11% 0.95% 0.84% 0.27% 0.42% 0.01%
2026/07/12 64.69% 4.52% 2.89% 2.41% 3.58% 2.15% 2.08% 0.56% 0.71% 0.1%
2026/07/13 23.32% 11.93% 5.31% 4.28% 7.32% 4.52% 4.42% 0.83% 2.6% 0.13%
2026/07/14 22% 11.08% 5.91% 5.13% 5.19% 2.93% 3.41% 1.23% 0.37% 0.13%
2026/07/15 51.5% 7.68% 3.34% 2.72% 3.85% 2.39% 2.67% 0.58% 1.97% 0.62%
2026/07/16 62.71% 7.06% 3.58% 2.43% 2.55% 2.64% 1.57% 0.03% 1.93% 0.93%
2026/07/17 61.08% 7.03% 4.32% 2.74% 4.3% 0.6% 2.02% 0.02% 0.7% 0.89%
2026/07/18 84.59% 2.71% 1.66% 1.09% 1.43% 0.49% 0.81% 0.01% 0.53% 0.03%
2026/07/19 62.04% 15.14% 2.67% 1.8% 2.91% 0.91% 1.77% 0% 0.72% 0.09%
2026/07/20 86.87% 2.41% 1.68% 0.91% 0.99% 0.29% 0.71% 0.24% 0.28% 0.13%
2026/07/21 22% 11.08% 5.91% 5.13% 5.19% 2.93% 3.41% 1.23% 0.37% 0.13%
2026/07/22 74.56% 4.85% 2.28% 1.54% 3.06% 0% 0.79% 0.03% 1.07% 0.14%
2026/07/23 71.66% 3.76% 1.96% 1.62% 1.76% 2.55% 1.03% 0.19% 0.49% 0.08%
2026/07/24 58.68% 7.1% 3.34% 2.3% 3.81% 1.75% 1.01% 0.48% 1.13% 0.19%
2026/07/25 69.77% 5.52% 2.22% 1.84% 2.56% 1.92% 0.86% 0.2% 0.61% 0.1%
2026/07/26 71.25% 4.75% 1.94% 1.81% 1.63% 1.4% 1.75% 0.17% 0.88% 0.03%
2026/07/27 67.31% 5.17% 3.23% 2.11% 3.41% 0.35% 1.2% 0.35% 1.05% 0.15%
2026/07/28 65.69% 5.72% 3.24% 2.39% 1.64% 0.74% 1.46% 0.43% 0.26% 0.21%
2026/07/29 67.62% 5.02% 2.61% 1.84% 2.52% 0.69% 1.23% 1.25% 0.35% 0.11%
2026/07/30 75.23% 4.56% 2.81% 1.92% 1.33% 1.44% 1.22% 0.07% 0.3% 0.09%
2026/07/31 66.13% 6.45% 3.52% 2.66% 2.36% 1.39% 0.53% 0.46% 0.16% 0.13%
  • chatgpt.com
  • google.com
  • claude.ai
  • adobe.com
  • aws.amazon.com
  • stonebranch.com
  • grammarly.com
  • chatbotapp.ai
  • ibm.com
  • asana.com

Copyright © Adthena. All rights reserved.

ChatGPT.com dominated July with fluctuating impressions, peaking mid-month. Google.com and Claude.ai saw modest gains, while Adobe.com and AWS showed steady presence. Chatbotapp.ai spiked early, then stabilized. Asana.com remained minimal throughout.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning - Last month
  1. 1
    ChatGPT + Asana https://www.asana.com

    Track, manage, and connect your projects across any team with Asana. Get started for free.

  2. 2
    Chatgpt https://www.askgpt.app

    Smart AI Chat Using OpenAI — AI Chat Assistant With OpenAI GPT-4. Get Smart Responses. Start Chatting. Chat With AI Using OpenAI GPT-4. Get Fast, Intelligent Responses Instantly. Resume Writing Assistance.

  3. 3
    chatbotapp.ai https://chat.chatbotapp.ai › models › gpt

    AI Chat Built on AI — Write, rewrite and polish anything with Chatbot AI. Draft emails in seconds. Try free. From emails to presentations, Chatbot AI handles your daily work tasks. Start now. Try Chat GPT.

  4. 4
    Official ChatGPT website https://www.chatgpt.com › signup

    Get fast answers, anywhere — ChatGPT can help with book ideas, poems, or trip planning. Try it yourself. The ultimate how-to...

  5. 5
    Introducing Claude Fable 5 | Claude by Anthropic https://www.claude.ai

    Meet Claude Fable 5, our most advanced model yet for coding, research, and complex work. Hand off your hardest problems.

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In the competitive landscape of AI-driven tools, Asana’s ad highlights seamless project management, while AskGPT and Chatbotapp.ai emphasize smart, fast AI interactions. ChatGPT.com offers creative assistance, and Claude.ai introduces advanced problem-solving capabilities, showcasing diverse AI applications.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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