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US Software & Technology AI / Machine Learning - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

AI / Machine Learning – US

Google AI Overview visibility for Software & Technology AI / Machine Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.4309385167
83.5690614833
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 95.46
google.com 1.33
claude.ai 0.35
ibm.com 0.31
adobe.com 0.27
microsoft.com 0.27
genpact.com 0.14
nvidia.com 0.11
creativefabrica.com 0.1
amazon.com 0.1
others 1.56
  • chatgpt.com - 95.46%
  • google.com - 1.33%
  • claude.ai - 0.35%
  • ibm.com - 0.31%
  • adobe.com - 0.27%
  • microsoft.com - 0.27%
  • genpact.com - 0.14%
  • nvidia.com - 0.11%
  • creativefabrica.com - 0.1%
  • amazon.com - 0.1%
  • others - 1.56%

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In the PPC landscape, ChatGPT.com dominates with 95.46% click share, overshadowing others like Google.com at 1.33%. The ‘others’ category collectively holds 1.56%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chatgpt.com google.com ibm.com unisys.com adobe.com creativefabrica.com aws.amazon.com claude.ai genpact.com microsoft.com
2026/03/01 90.2% 0.63% 0.91% 0.74% 0.82% 0.23% 0.29% 0.18% 0.28% 0.33%
2026/03/02 89.6% 0.83% 0.74% 0.54% 0.58% 0.22% 0.2% 0.24% 0.65% 0.77%
2026/03/03 89.19% 0.74% 1.12% 0.18% 0.62% 0.21% 0.19% 0.95% 0.49% 0.82%
2026/03/04 89.92% 0.95% 0.5% 0.32% 0.63% 0.26% 0.18% 0.44% 0.27% 0.38%
2026/03/05 85.88% 1.24% 1.43% 0.13% 0.84% 0.3% 0.22% 1.16% 0.83% 0.21%
2026/03/06 86.08% 1.26% 1.77% 0.1% 0.78% 0.3% 0.14% 0.89% 0.86% 0.13%
2026/03/07 87.25% 0.97% 1.73% 0.1% 0.68% 0.38% 0.34% 0.89% 0.01% 0.14%
2026/03/08 86.09% 0.88% 1.89% 0.06% 0.95% 0.35% 0.38% 1.44% 0.61% 0.77%
2026/03/09 86.24% 0.89% 1.08% 0.03% 0.68% 0.32% 0.21% 1.12% 0.59% 2.04%
2026/03/10 86.96% 0.92% 1.72% 0.07% 0.57% 0.28% 0.17% 1.06% 1.25% 0.46%
2026/03/11 90.81% 0.81% 1.03% 0.06% 0.44% 0.19% 0.14% 0.5% 0.49% 0.83%
2026/03/12 88.72% 0.9% 2.02% 0.09% 0.66% 0.25% 0.12% 0.62% 0.67% 0.5%
2026/03/13 86.55% 2.54% 1.71% 0.11% 0.72% 0.24% 0.24% 0.61% 0.43% 0.4%
2026/03/14 83.98% 2.8% 1.96% 0.06% 0.93% 0.24% 0.32% 0.55% 0.02% 0.67%
2026/03/15 85.05% 1.87% 2.37% 0.12% 0.73% 0.25% 0.25% 0.52% 0.82% 1.06%
2026/03/16 88.25% 1.51% 1.56% 0.07% 0.71% 0.17% 0.25% 0.11% 0.37% 0.96%
2026/03/17 84.63% 1.64% 2.88% 0.13% 0.61% 0.38% 0.58% 0.27% 0.22% 0.6%
2026/03/18 84.06% 1.68% 2.2% 0.09% 0.64% 0.35% 0.72% 0.54% 0.66% 0.92%
2026/03/19 88.3% 2.33% 0.94% 0.1% 0.72% 0.44% 0.62% 0.1% 0.49% 0.17%
2026/03/20 79.85% 3.21% 1.65% 1.31% 1.01% 0.42% 0.65% 0.29% 1.03% 0.65%
2026/03/21 86.66% 2.76% 1.9% 0.69% 0.7% 0.12% 0.68% 0.04% 0.01% 0.69%
2026/03/22 84.79% 2.03% 1.82% 1.78% 0.74% 0.35% 0.64% 0.02% 0.83% 0.18%
2026/03/23 82.18% 2.98% 2.38% 0.69% 1.05% 0.37% 0.59% 0.03% 0.82% 0.1%
2026/03/24 81.37% 3.29% 1.87% 0.37% 1.27% 0.49% 0.49% 0.05% 0.46% 1.7%
2026/03/25 86.69% 3.26% 1.81% 0.34% 0.68% 0.26% 0.24% 0.08% 0.11% 1.05%
2026/03/26 84.8% 3.31% 1.76% 0.38% 0.88% 0.44% 0.48% 0.27% 0.25% 1.41%
2026/03/27 84.97% 3.63% 1.98% 0.18% 0.66% 0.24% 0.31% 0.16% 0.22% 1.35%
2026/03/28 84.81% 1.91% 2.73% 0.71% 0.76% 0.23% 0.52% 0.29% 0.01% 0.6%
2026/03/29 81.14% 2.68% 2.68% 0.47% 0.71% 0.7% 0.51% 1.29% 1.03% 0.18%
2026/03/30 87.12% 1.96% 1.81% 0.31% 0.62% 0.37% 0.3% 0.06% 0.01% 0.12%
2026/03/31 82.79% 3.02% 2.29% 1.11% 0.8% 0.44% 0.37% 0.04% 0% 0%
  • chatgpt.com
  • google.com
  • ibm.com
  • unisys.com
  • adobe.com
  • creativefabrica.com
  • aws.amazon.com
  • claude.ai
  • genpact.com
  • microsoft.com

Copyright © Adthena. All rights reserved.

In March 2026, ChatGPT.com dominated PPC spend, peaking early and fluctuating throughout. Google.com saw a steady rise, while IBM.com and Adobe.com maintained moderate shares. Unisys.com and Claude.ai had minimal impact. The month ended with ChatGPT.com leading.

Market Exposure

Competitor Count for US Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 715
2026/03/02 738
2026/03/03 717
2026/03/04 740
2026/03/05 710
2026/03/06 716
2026/03/07 707
2026/03/08 700
2026/03/09 738
2026/03/10 671
2026/03/11 659
2026/03/12 685
2026/03/13 676
2026/03/14 665
2026/03/15 670
2026/03/16 679
2026/03/17 676
2026/03/18 689
2026/03/19 680
2026/03/20 700
2026/03/21 687
2026/03/22 700
2026/03/23 722
2026/03/24 678
2026/03/25 675
2026/03/26 673
2026/03/27 695
2026/03/28 665
2026/03/29 671
2026/03/30 715
2026/03/31 695

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March saw fluctuating advertiser numbers, peaking at 740 on March 4th. A mid-month dip reached 659 on March 11th, before stabilizing at 695 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
google.com 1.03%
unisys.com 0.12%
chatbotapp.ai 0.11%
chatbot.app 0.09%
nvidia.com 0.05%
picsart.com -0.02%
genpact.com -0.04%
microsoft.com -0.05%
claude.ai -0.48%
chatgpt.com -0.83%

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Google.com surged with a 1.03 increase, while Chatgpt.com dropped by 0.83. Unisys.com rose by 0.12, contrasting Claude.ai’s 0.48 decline.

Campaign Efficiency

US Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chatgpt.com google.com ibm.com unisys.com chatbotapp.ai adobe.com chatbot.app claude.ai genpact.com microsoft.com
2026/03/01 75.88% 1.26% 0.82% 0.89% 0.01% 0.97% 0% 13.59% 0.4% 0.51%
2026/03/02 79.81% 1.91% 0.94% 0.79% 0% 0.79% 0% 5.72% 1.35% 1.89%
2026/03/03 69.06% 1.58% 1.34% 0.13% 0% 0.75% 0% 17.49% 0.91% 1.6%
2026/03/04 76.09% 1.92% 0.49% 0.34% 0% 0.82% 0.01% 11.42% 0.48% 0.76%
2026/03/05 79.83% 1.82% 1.24% 0.1% 0% 0.83% 0.01% 6.82% 1.32% 0.36%
2026/03/06 84.16% 1.98% 1.77% 0.09% 0.01% 0.94% 0.01% 1.41% 1.5% 0.23%
2026/03/07 72.42% 1.53% 1.35% 0.08% 0.01% 0.75% 4.91% 10.74% 0.01% 0.2%
2026/03/08 69.71% 1.28% 1.91% 0.03% 0% 0.98% 0.01% 17.75% 0.92% 1.12%
2026/03/09 80.99% 1.47% 1.24% 0.02% 0% 0.89% 0.01% 2.03% 1.14% 4.09%
2026/03/10 73.61% 1.52% 1.5% 0.05% 0% 0.58% 0.12% 11.72% 1.95% 0.78%
2026/03/11 79.64% 1.85% 1.25% 0.06% 0% 0.6% 0.18% 6.89% 1.03% 1.74%
2026/03/12 81.95% 1.76% 2.89% 0.11% 0% 0.95% 0.01% 1.26% 1.55% 1.01%
2026/03/13 84.32% 4.1% 1.46% 0.08% 0% 0.71% 0.01% 0.73% 0.72% 0.82%
2026/03/14 73.86% 4.19% 1.52% 0.05% 0% 0.84% 4.95% 5.52% 0.01% 0.99%
2026/03/15 73.48% 2.99% 2.09% 0.09% 0.01% 0.71% 0.07% 9.69% 1.33% 2.11%
2026/03/16 84.73% 2.54% 1.73% 0.07% 0.04% 0.7% 0.07% 0.1% 0.64% 1.76%
2026/03/17 74.7% 3.07% 3% 0.13% 0.02% 0.78% 6.72% 0.16% 0.31% 1.03%
2026/03/18 73.88% 2.54% 1.45% 0.06% 0.01% 0.61% 5.67% 6.16% 0.94% 1.29%
2026/03/19 87.21% 3.93% 0.59% 0.08% 0.01% 0.72% 0.15% 0.09% 0.79% 0.29%
2026/03/20 73.46% 11% 1.04% 1.7% 0.09% 0.8% 0.18% 0.38% 1.58% 0.76%
2026/03/21 75.37% 10.58% 1.9% 1.1% 0.46% 0.8% 0.12% 0.11% 0.01% 1.55%
2026/03/22 70.11% 4.56% 1.85% 3.19% 0.69% 0.85% 5.68% 0.07% 1.86% 0.47%
2026/03/23 77.61% 5.16% 2.32% 1.44% 0.74% 1.11% 0.16% 0.09% 1.36% 0.17%
2026/03/24 75.61% 4.19% 0.98% 0.42% 0.36% 1.09% 8.04% 0.03% 0.63% 2.11%
2026/03/25 75.59% 12.13% 1.51% 0.3% 0.38% 0.71% 0.19% 0.08% 0.18% 1.95%
2026/03/26 72.06% 9.53% 1.54% 0.31% 0.62% 0.9% 6.32% 0.34% 0.38% 2.16%
2026/03/27 72.08% 10.44% 2.27% 0.17% 0.35% 0.78% 0.15% 0.24% 0.39% 6.03%
2026/03/28 76.89% 3.03% 2.55% 1.17% 0.58% 0.7% 4.89% 0.41% 0% 0.95%
2026/03/29 75.27% 3.61% 2.35% 0.56% 5.85% 0.45% 0.15% 1.52% 1.51% 0.32%
2026/03/30 76.38% 3.39% 2.03% 0.29% 5.19% 0.63% 5.18% 0.09% 0.01% 0.2%
2026/03/31 80.35% 4.86% 2.24% 1.5% 1.04% 0.77% 0.41% 0.03% 0% 0%
  • chatgpt.com
  • google.com
  • ibm.com
  • unisys.com
  • chatbotapp.ai
  • adobe.com
  • chatbot.app
  • claude.ai
  • genpact.com
  • microsoft.com

Copyright © Adthena. All rights reserved.

In March 2026, ChatGPT.com dominated with fluctuating impressions, peaking mid-month. Google.com saw a significant rise on March 20 and 25. Claude.ai had a strong start but declined. By month’s end, ChatGPT.com maintained its lead.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning - Last month
  1. 1
    Chat with ChatGPT AI https://chat.chatbot.app › chatgpt

    Chat GPT without Any Limits — Get AI Assistance for Homework, Day-To-Day Tasks, Essays, Content, Ideas, Translations etc

  2. 2
    Chat GPT AI Chatbot https://chat.chatbotapp.ai › chat › gpt

    Chat GPT without Any Limits — Meet the AI Chatbot app , you can ask it any question and get a response in real time. Ask AI...

  3. 3
    Official ChatGPT website https://www.chatgpt.com › signup

    ChatGPT: Never stop learning — Learn your own way. Try ChatGPT to become an expert on any topic. Sign up for free today. ChatGPT can help with book ideas, poems, or trip planning. Try it yourself. Compare products easily.

  4. 4
    A space to think | Claude by Anthropic https://www.claude.ai

    Ask questions, explore ideas, and work through problems in a real conversation. Claude helps you think more clearly, whether you are exploring ideas or solving problems. Conversational AI.

  5. 5
    Chat with Gemini https://gemini.google.com

    Google's AI assistant — A multi-modal GPT. Use your voice, text, photos, and camera to get help in new ways. Don't let usage caps slow you down. Switch to Gemini for...

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In the competitive world of AI chatbots, five top-performing ads reveal distinct narratives. Chatbot.app and chatbotapp.ai emphasize limitless AI assistance, while chatgpt.com promotes continuous learning. Claude.ai offers a space for thoughtful exploration, and Google’s Gemini highlights multi-modal interaction, showcasing diverse AI capabilities.

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