Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 10.7662463628 |
| 89.2337536372 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 38 |
| 62 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| chatbot.com | 29.24 |
| chatbot.app | 20.33 |
| zendesk.com | 10.18 |
| manychat.com | 7.76 |
| claude.ai | 4.72 |
| atlassian.com | 4.25 |
| hubspot.com | 4.23 |
| replika.com | 3.35 |
| apple.com | 2.43 |
| chatbotapp.ai | 1.95 |
| others | 11.56 |
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In the PPC landscape, chatbot.com leads with 29.24% click share, followed by chatbot.app at 20.33%. Others collectively hold 11.56%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | zendesk.com | chatbot.com | chatbot.app | atlassian.com | manychat.com | replika.com | claude.ai | apple.com | chatbotapp.ai | hubspot.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 10.47% | 37.62% | 30.72% | 5.68% | 0% | 0% | 4.17% | 4.05% | 2.17% | 0% |
| 2025/10/02 | 10.68% | 20.87% | 29.5% | 3.71% | 7.93% | 3.34% | 6.8% | 2.08% | 2.81% | 7.25% |
| 2025/10/03 | 6.59% | 39.74% | 16.58% | 0% | 19.58% | 3.29% | 3.03% | 1.61% | 0% | 3.53% |
| 2025/10/04 | 14.59% | 37.98% | 18.13% | 0% | 16.87% | 2.66% | 1.84% | 2.51% | 0% | 0% |
| 2025/10/05 | 14.85% | 18.1% | 26.3% | 11.56% | 9.76% | 0% | 8.4% | 0.06% | 0% | 5.19% |
| 2025/10/06 | 4.95% | 33.8% | 26.89% | 2.56% | 3.54% | 0% | 5.36% | 2.02% | 1.64% | 3.07% |
| 2025/10/07 | 31.37% | 24.11% | 17% | 0% | 6.39% | 0% | 9.44% | 0.15% | 0% | 0% |
| 2025/10/08 | 8.05% | 28.6% | 26.1% | 3.65% | 8.44% | 5.45% | 3.03% | 0.03% | 1.58% | 4.7% |
| 2025/10/09 | 21.07% | 18.35% | 14.37% | 4.35% | 14.63% | 0% | 9.12% | 1.28% | 2.22% | 3.31% |
| 2025/10/10 | 14.96% | 25.43% | 26.41% | 4.89% | 1.54% | 0% | 0.08% | 0.11% | 0% | 10.4% |
| 2025/10/11 | 7.82% | 43.27% | 7.83% | 5.59% | 3.93% | 3.96% | 0.05% | 2.08% | 4.33% | 7.8% |
| 2025/10/12 | 4.33% | 37.69% | 23.21% | 1.52% | 8.11% | 8.93% | 4.42% | 0.04% | 2.41% | 1.08% |
| 2025/10/13 | 12.35% | 39.34% | 17.53% | 6.4% | 8.92% | 0.99% | 4.01% | 0.09% | 1.7% | 0% |
| 2025/10/14 | 18.71% | 21.19% | 21.83% | 4.88% | 4.89% | 1.44% | 4.03% | 1.46% | 3.39% | 4.7% |
| 2025/10/15 | 7.51% | 36.37% | 16.9% | 1.59% | 12.08% | 1.23% | 6.54% | 3.25% | 0% | 5.67% |
| 2025/10/16 | 10.1% | 24.44% | 24.35% | 10.52% | 12.85% | 3.72% | 4.11% | 0.06% | 0% | 0% |
| 2025/10/17 | 2.74% | 24.48% | 26.38% | 3.07% | 10.62% | 5.34% | 9.02% | 6.36% | 0.9% | 1.04% |
| 2025/10/18 | 5.1% | 33.21% | 26.17% | 2.88% | 5.3% | 5.6% | 10.02% | 2.27% | 0.87% | 2.52% |
| 2025/10/19 | 0% | 48% | 4.49% | 4.46% | 8.4% | 2.71% | 10.63% | 3.27% | 2.74% | 4.02% |
| 2025/10/20 | 7.57% | 21.71% | 15.85% | 0.01% | 8.79% | 7.6% | 7.95% | 4.27% | 0% | 5.1% |
| 2025/10/21 | 14.02% | 22.3% | 15.83% | 9.02% | 2.29% | 1.69% | 8.99% | 1.78% | 0% | 11.33% |
| 2025/10/22 | 6.64% | 25.89% | 15.91% | 11.97% | 1.52% | 1.7% | 5.83% | 3.86% | 4.62% | 4.93% |
| 2025/10/23 | 7.51% | 27.24% | 10.59% | 13.9% | 7.26% | 0% | 7.62% | 0.36% | 0% | 13.27% |
| 2025/10/24 | 16.13% | 21.36% | 21.69% | 4.31% | 2.3% | 3.23% | 0.2% | 0.14% | 0% | 14.13% |
| 2025/10/25 | 6.29% | 18.15% | 28.08% | 0% | 9.65% | 7.65% | 3.37% | 6.7% | 3.92% | 11.71% |
| 2025/10/26 | 5.71% | 44.97% | 14.42% | 5.49% | 10.32% | 0% | 10.95% | 0.2% | 0% | 0% |
| 2025/10/27 | 12.52% | 23.24% | 15.74% | 0% | 19.06% | 6.09% | 4.28% | 6.1% | 7.94% | 0% |
| 2025/10/28 | 0.01% | 51.69% | 19.37% | 0.01% | 0% | 4.66% | 6.99% | 0.36% | 7.88% | 0% |
| 2025/10/29 | 21.91% | 22.56% | 23.99% | 0.02% | 4.18% | 0% | 4.22% | 0.23% | 2.88% | 13.79% |
| 2025/10/30 | 17.4% | 8.99% | 8.48% | 8.44% | 0% | 5.83% | 0.48% | 0.45% | 0% | 9.12% |
| 2025/10/31 | 24.8% | 22.17% | 21.15% | 8.02% | 7.89% | 5.38% | 0.58% | 0.27% | 0% | 0% |
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In October 2025, Zendesk’s PPC spend fluctuated, peaking at 31.37% on the 7th. Chatbot.com dominated early, reaching 51.69% on the 28th. Chatbot.app maintained steady growth, while Atlassian saw sporadic activity. ManyChat and Replika had varied trends, with Claude.ai and Apple showing minimal changes. HubSpot’s spend spiked mid-month, ending with a decline.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 427 |
| 2025/10/02 | 433 |
| 2025/10/03 | 421 |
| 2025/10/04 | 425 |
| 2025/10/05 | 422 |
| 2025/10/06 | 430 |
| 2025/10/07 | 411 |
| 2025/10/08 | 412 |
| 2025/10/09 | 421 |
| 2025/10/10 | 420 |
| 2025/10/11 | 425 |
| 2025/10/12 | 415 |
| 2025/10/13 | 427 |
| 2025/10/14 | 420 |
| 2025/10/15 | 417 |
| 2025/10/16 | 417 |
| 2025/10/17 | 415 |
| 2025/10/18 | 411 |
| 2025/10/19 | 409 |
| 2025/10/20 | 413 |
| 2025/10/21 | 412 |
| 2025/10/22 | 385 |
| 2025/10/23 | 389 |
| 2025/10/24 | 395 |
| 2025/10/25 | 399 |
| 2025/10/26 | 407 |
| 2025/10/27 | 416 |
| 2025/10/28 | 417 |
| 2025/10/29 | 420 |
| 2025/10/30 | 416 |
| 2025/10/31 | 423 |
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October began with 427 advertisers, fluctuating throughout the month, reaching a low of 385 on October 22. The month concluded with a slight recovery, ending at 423 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Hubspot.com leads with a 2.76% click share increase, while zendesk.com drops by 2.95%. Replika.com and liveagent.com also see positive gains, contrasting chatbot.app’s decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | zendesk.com | chatbot.app | chatbot.com | atlassian.com | replika.com | manychat.com | claude.ai | apple.com | chatbotapp.ai | hubspot.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 9.83% | 29.49% | 36.86% | 4.92% | 0% | 0% | 3.79% | 4.99% | 3.69% | 0% |
| 2025/10/02 | 10.46% | 25.74% | 18.5% | 3.22% | 4.83% | 8.85% | 5.75% | 2.64% | 3.22% | 8.85% |
| 2025/10/03 | 5.7% | 13.84% | 35.83% | 0% | 4.07% | 19.54% | 2.58% | 1.74% | 0% | 3.26% |
| 2025/10/04 | 13.84% | 16.61% | 37.37% | 0% | 3.46% | 17.3% | 1.54% | 2.86% | 0% | 0% |
| 2025/10/05 | 14.38% | 24.65% | 16.43% | 10.27% | 0% | 8.22% | 7.43% | 0.09% | 0% | 5.14% |
| 2025/10/06 | 4.52% | 24.86% | 33.9% | 2.26% | 0% | 3.39% | 4.74% | 2.45% | 2.26% | 3.39% |
| 2025/10/07 | 29.18% | 16.94% | 23.53% | 0% | 0% | 6.59% | 8.68% | 0.22% | 0% | 0% |
| 2025/10/08 | 7.58% | 24.4% | 27.76% | 3.37% | 6.73% | 7.57% | 2.67% | 0.05% | 1.68% | 5.05% |
| 2025/10/09 | 17.72% | 13.12% | 15.74% | 3.94% | 0% | 13.64% | 7.97% | 1.62% | 3.15% | 3.54% |
| 2025/10/10 | 14.05% | 26.43% | 23.95% | 4.96% | 0% | 1.65% | 0.08% | 0.18% | 0% | 9.91% |
| 2025/10/11 | 6.37% | 7.63% | 38.11% | 5.09% | 3.83% | 3.81% | 0.05% | 2.68% | 5.08% | 6.35% |
| 2025/10/12 | 3.22% | 19.28% | 30.85% | 1.29% | 7.71% | 6.43% | 3.24% | 0.05% | 2.57% | 1.29% |
| 2025/10/13 | 9.63% | 15.04% | 35.5% | 6.03% | 1.2% | 6.62% | 3.16% | 0.13% | 2.41% | 0% |
| 2025/10/14 | 15.6% | 21.95% | 20.96% | 4.9% | 1.46% | 4.39% | 3.52% | 2.06% | 4.42% | 4.39% |
| 2025/10/15 | 6.39% | 16.75% | 35.1% | 1.6% | 1.6% | 11.17% | 5.08% | 3.38% | 0% | 4.79% |
| 2025/10/16 | 9.62% | 24.72% | 24.72% | 10.99% | 4.12% | 11.67% | 3.63% | 0.11% | 0% | 0% |
| 2025/10/17 | 2.24% | 25.41% | 24.66% | 2.99% | 5.98% | 8.97% | 7.49% | 8.31% | 1.49% | 1.49% |
| 2025/10/18 | 4.25% | 26.95% | 33.32% | 2.84% | 6.39% | 5.67% | 8.55% | 2.32% | 1.42% | 2.13% |
| 2025/10/19 | 0% | 4.21% | 48.42% | 4.26% | 3.17% | 7.37% | 8.52% | 3.32% | 4.21% | 3.16% |
| 2025/10/20 | 6.73% | 17.34% | 22.1% | 0.01% | 9.61% | 7.68% | 6.94% | 5.92% | 0% | 4.8% |
| 2025/10/21 | 12.47% | 17% | 21.54% | 9.07% | 2.27% | 2.27% | 8.33% | 2.54% | 0% | 9.07% |
| 2025/10/22 | 5.94% | 16.34% | 28.22% | 11.88% | 2.23% | 1.49% | 5.4% | 4.65% | 5.2% | 4.46% |
| 2025/10/23 | 7% | 10.5% | 27.98% | 14.01% | 0% | 7% | 7.2% | 0.44% | 0% | 10.49% |
| 2025/10/24 | 14.99% | 21.42% | 23.56% | 4.28% | 4.28% | 2.14% | 0.15% | 0.17% | 0% | 10.71% |
| 2025/10/25 | 5.77% | 28.83% | 17.3% | 0% | 11.53% | 8.65% | 3.08% | 9.06% | 2.88% | 8.65% |
| 2025/10/26 | 5.13% | 15.38% | 46.1% | 5.12% | 0% | 10.24% | 10.53% | 0.23% | 0% | 0% |
| 2025/10/27 | 11.36% | 15.13% | 22.7% | 0% | 7.57% | 18.92% | 4.09% | 7.9% | 7.57% | 0% |
| 2025/10/28 | 0.01% | 18.07% | 54.21% | 0.01% | 6.02% | 0% | 6.69% | 0.41% | 6.02% | 0% |
| 2025/10/29 | 21.21% | 25.44% | 21.2% | 0.02% | 0% | 4.24% | 4.36% | 0.27% | 4.24% | 12.72% |
| 2025/10/30 | 17.36% | 8.68% | 8.68% | 8.69% | 8.67% | 0% | 0.41% | 0.55% | 0% | 8.67% |
| 2025/10/31 | 22.45% | 22.44% | 22.43% | 7.52% | 7.48% | 7.48% | 0.51% | 0.31% | 0% | 0% |
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In October 2025, Zendesk’s impression share fluctuated, peaking at 29.18% on the 7th. Chatbot.app and Chatbot.com showed consistent high shares, with Chatbot.com leading on the 28th at 54.21%. The month concluded with Chatbot.com maintaining dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the bustling world of PPC ads, Atlassian’s Jira Service Management™ stands out with its promise of affordability and transparency. Meanwhile, Chatbot.app and Chatbot.com emphasize AI-driven solutions for seamless customer interactions. Manychat focuses on Instagram integration, while Zendesk highlights its extensive platform connectivity.
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How to use the AUS Software & Technology AI / Machine Learning October 2025 Report
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Data within the AUS Software & Technology AI / Machine Learning October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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