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AUS Software & Technology AI / Machine Learning - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

AI / Machine Learning – AUS

Google AI Overview visibility for Software & Technology AI / Machine Learning AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.8036563338
80.1963436662
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 98.5
adobe.com 0.26
grammarly.com 0.25
google.com 0.2
zerogpt.com 0.11
ibm.com 0.09
chatbotapp.ai 0.06
quillbot.com 0.05
openart.ai 0.05
davinci.ai 0.04
others 0.39
  • chatgpt.com - 98.5%
  • adobe.com - 0.26%
  • grammarly.com - 0.25%
  • google.com - 0.2%
  • zerogpt.com - 0.11%
  • ibm.com - 0.09%
  • chatbotapp.ai - 0.06%
  • quillbot.com - 0.05%
  • openart.ai - 0.05%
  • davinci.ai - 0.04%
  • others - 0.39%

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Grammarly and Adobe lead with 25% and 26% click share, respectively. Google follows at 20%, while ‘others’ collectively hold 39%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chatgpt.com chatbotapp.ai ibm.com adobe.com lovable.dev davinci.ai claude.ai aws.amazon.com google.com grammarly.com
2026/08/01 37.57% 0.28% 4.81% 6.35% 2.58% 2.46% 3.11% 5.46% 1.57% 1.2%
2026/08/02 29.29% 0.41% 8.3% 5.23% 3.03% 2.05% 3.59% 3.69% 12.25% 3.83%
2026/08/03 48.04% 0.41% 0.58% 2.82% 2.2% 1.24% 1.09% 2.13% 20.51% 0.91%
2026/08/04 35.48% 0.15% 7.69% 3.23% 1.01% 1.13% 2.95% 3.42% 16.03% 3.3%
2026/08/05 43.93% 7.84% 5.78% 4.83% 1.1% 0.97% 0.13% 0.85% 11.04% 3.11%
2026/08/06 49.34% 7.67% 6.38% 4.86% 1.47% 1.44% 0.54% 2.18% 2.11% 3.35%
2026/08/07 48.52% 9.15% 4.12% 2.62% 1.18% 0.93% 0.62% 0.48% 11.75% 2.98%
2026/08/08 46.06% 8.77% 5.31% 3.67% 1.85% 2.18% 0.87% 0.52% 1.43% 3.87%
2026/08/09 54.16% 10.01% 2.81% 2.21% 1.12% 0.75% 0.39% 0.69% 12.56% 0.76%
2026/08/10 70.11% 0.14% 2.61% 3.76% 0.69% 0.9% 0.63% 0.29% 2.58% 2.95%
2026/08/11 46.69% 0.09% 4.83% 5.58% 1.52% 2.07% 0.92% 0.54% 2.91% 7.19%
2026/08/12 37.43% 0.24% 18.23% 6.4% 1.42% 2.17% 1.91% 2.03% 1.9% 4.16%
2026/08/13 64.31% 0.01% 4.96% 4.31% 0.94% 1.22% 1.91% 0.55% 1.61% 2.46%
2026/08/14 65.53% 0.01% 4.72% 4.45% 0.77% 1.97% 1.79% 0.98% 1.14% 1.37%
2026/08/15 70.46% 0.35% 5.15% 3.22% 0.89% 2.44% 2.25% 0.01% 0.7% 1.34%
2026/08/16 76.79% 0% 2.36% 2.57% 0.68% 1.88% 1.79% 0.4% 0.77% 1.06%
2026/08/17 71.82% 0% 8.03% 2.65% 1% 1.29% 1.36% 1.36% 1.27% 0.42%
2026/08/18 63.24% 0% 7.36% 2.08% 1.03% 1.6% 2.3% 1.76% 0.83% 2.26%
2026/08/19 75.58% 0.11% 1.76% 2.67% 2% 1.72% 0.61% 1.17% 1.65% 0.12%
2026/08/20 65.99% 4.23% 4.76% 4.81% 1.24% 1.13% 0.94% 0.37% 1.18% 1.87%
2026/08/21 58.46% 0.01% 3.61% 4.25% 2.49% 1.73% 1.13% 0.65% 2.34% 3.77%
2026/08/22 59.02% 3.72% 3.94% 2.28% 1.6% 0.43% 1.33% 1.22% 2.2% 2.06%
2026/08/23 61.89% 0% 4.72% 3.65% 1.23% 0.29% 0.37% 0.19% 2.3% 2.94%
2026/08/24 53.27% 8.96% 4.48% 2.88% 2.08% 0.65% 1.02% 0.23% 1.55% 2.44%
2026/08/25 61.2% 0.21% 4.22% 3.87% 1.7% 1.1% 1.35% 1.53% 2.06% 3.21%
2026/08/26 63.87% 4.01% 4.16% 3.88% 1.86% 1.21% 0.58% 1.75% 2.07% 2.21%
2026/08/27 62.81% 0% 6.92% 6.31% 1.78% 1.37% 1.04% 0.7% 2% 2.4%
2026/08/28 65.32% 3.93% 0.33% 4.09% 1.79% 2.23% 0.81% 0.72% 1.33% 1.7%
2026/08/29 61.32% 5.15% 1.17% 8.34% 1.68% 0.97% 1.62% 1.12% 1.63% 0.01%
2026/08/30 66.18% 0.02% 4.14% 4.31% 2.02% 0.78% 2.17% 0.84% 1.38% 1.09%
2026/08/31 56.52% 5.29% 3.46% 3.3% 2% 1.82% 1.77% 1.3% 1.13% 0.92%
  • chatgpt.com
  • chatbotapp.ai
  • ibm.com
  • adobe.com
  • lovable.dev
  • davinci.ai
  • claude.ai
  • aws.amazon.com
  • google.com
  • grammarly.com

Copyright © Adthena. All rights reserved.

In August 2026, ChatGPT.com dominated PPC spend, peaking at 76.79% on the 16th. Chatbotapp.ai saw fluctuations, with a high of 10.01% on the 9th. IBM.com and Adobe.com maintained steady shares, while Google.com spiked early in the month. The month concluded with ChatGPT.com leading, followed by consistent performances from other domains.

Market Exposure

Competitor Count for AUS Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 226
2026/08/02 232
2026/08/03 235
2026/08/04 226
2026/08/05 193
2026/08/06 179
2026/08/07 183
2026/08/08 169
2026/08/09 179
2026/08/10 185
2026/08/11 195
2026/08/12 193
2026/08/13 178
2026/08/14 174
2026/08/15 156
2026/08/16 162
2026/08/17 155
2026/08/18 159
2026/08/19 143
2026/08/20 155
2026/08/21 167
2026/08/22 160
2026/08/23 162
2026/08/24 168
2026/08/25 164
2026/08/26 158
2026/08/27 151
2026/08/28 162
2026/08/29 157
2026/08/30 168
2026/08/31 181

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August began with 226 advertisers, peaking at 235 on the 3rd. A decline followed, reaching 143 on the 19th. The month concluded with a slight recovery to 181.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chatgpt.com 0.48%
wrike.com 0.01%
deevid.ai 0.01%
picsart.com 0.01%
zendesk.co.uk 0.01%
chatbotapp.ai -0.03%
zerogpt.com -0.04%
ibm.com -0.05%
grammarly.com -0.13%
google.com -0.17%

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Chatgpt.com surged with a 0.48 increase, while google.com dropped by 0.17. Other notable declines include grammarly.com at -0.13 and ibm.com at -0.05.

Campaign Efficiency

AUS Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chatgpt.com chatbotapp.ai adobe.com grammarly.com ibm.com davinci.ai google.com openart.ai claude.ai zerogpt.com
2026/08/01 87.75% 0.08% 1.6% 0.77% 1.32% 0.5% 0.52% 0.47% 0.65% 0%
2026/08/02 77.27% 0.11% 1.36% 2.63% 1.53% 0.53% 9.03% 0.73% 0.78% 0.37%
2026/08/03 83.58% 0.08% 0.52% 0.5% 0.05% 0.22% 11.38% 0.3% 0.13% 0.24%
2026/08/04 75.71% 0.06% 0.94% 2.22% 1.38% 0.31% 12.7% 0.38% 0.56% 0.28%
2026/08/05 82.73% 1.66% 1.23% 1.82% 0.87% 0.23% 7.28% 0.37% 0.01% 0.72%
2026/08/06 90.28% 1.32% 1% 1.8% 0.66% 0.33% 0.64% 0.2% 0.08% 0.36%
2026/08/07 84.89% 1.7% 0.58% 1.56% 0.53% 0.25% 7.27% 0.18% 0.06% 0.62%
2026/08/08 90.33% 1.45% 0.65% 1.59% 0.61% 0.36% 0.33% 0.28% 0.08% 0.79%
2026/08/09 88.01% 1.69% 0.4% 0.3% 0.47% 0.12% 6.97% 0.22% 0.03% 0%
2026/08/10 95.47% 0.05% 0.49% 1.3% 0.25% 0.11% 0.51% 0.12% 0.03% 0.32%
2026/08/11 84.76% 0.05% 1.56% 5.46% 0.73% 0.57% 1.12% 0.38% 0.11% 0.91%
2026/08/12 87.48% 0.15% 1.31% 2.8% 2.92% 0.48% 0.55% 0.36% 0.25% 0.93%
2026/08/13 95.19% 0% 0.64% 0.84% 0.37% 0.18% 0.32% 0.17% 0.14% 0.42%
2026/08/14 94.84% 0% 0.68% 0.47% 0.4% 0.27% 0.24% 0.21% 0.13% 0.92%
2026/08/15 96.33% 0.08% 0.45% 0.44% 0.42% 0.35% 0.15% 0.25% 0.21% 0%
2026/08/16 97.62% 0% 0.33% 0.31% 0.1% 0.25% 0.15% 0.27% 0.13% 0%
2026/08/17 96.42% 0% 0.38% 0.28% 0.99% 0.16% 0.22% 0.25% 0.1% 0%
2026/08/18 94.67% 0% 0.34% 0.9% 0.74% 0.24% 0.18% 0.26% 0.27% 0%
2026/08/19 97.69% 0.02% 0.31% 0.01% 0.11% 0.2% 0.26% 0.2% 0.04% 0%
2026/08/20 94.79% 0.63% 0.75% 0.7% 0.59% 0.18% 0.23% 0.17% 0.08% 0%
2026/08/21 93.31% 0.01% 0.69% 1.48% 0.33% 0.26% 0.59% 0.22% 0.1% 0%
2026/08/22 93.37% 0.54% 0.33% 0.75% 0.39% 0.06% 0.53% 0.14% 0.09% 1.11%
2026/08/23 93.89% 0% 0.51% 1.49% 0.42% 0.04% 0.55% 0.16% 0.04% 0%
2026/08/24 91.87% 1.66% 0.54% 1.1% 0.49% 0.12% 0.45% 0.23% 0.09% 0%
2026/08/25 94.06% 0.14% 0.64% 1.53% 0.43% 0.17% 0.44% 0.15% 0.11% 0%
2026/08/26 95.07% 0.55% 0.66% 0.76% 0.32% 0.15% 0.42% 0.2% 0.03% 0.38%
2026/08/27 94.05% 0% 1.02% 0.91% 0.73% 0.2% 0.43% 0.26% 0.14% 0.45%
2026/08/28 95.13% 0.55% 0.63% 0.6% 0.02% 0.3% 0.27% 0.08% 0.05% 0.3%
2026/08/29 94.08% 0.75% 1.38% 0% 0.07% 0.13% 0.36% 0.15% 0.11% 1.24%
2026/08/30 95.67% 0.01% 0.69% 0.36% 0.38% 0.12% 0.3% 0.2% 0.14% 0.35%
2026/08/31 93.29% 0.85% 0.63% 0.36% 0.36% 0.3% 0.29% 0.14% 0.13% 0%
  • chatgpt.com
  • chatbotapp.ai
  • adobe.com
  • grammarly.com
  • ibm.com
  • davinci.ai
  • google.com
  • openart.ai
  • claude.ai
  • zerogpt.com

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Chatgpt.com dominated August with a steady rise, peaking at 97.69% on the 19th. Chatbotapp.ai fluctuated, ending at 0.85%. Adobe.com and Grammarly.com showed varied trends, while Google.com spiked early, then stabilized.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology AI / Machine Learning - Last month
  1. 1
    chatbotapp.ai | Claude Ai + Latest AIs https://chat.chatbotapp.ai › model › claude+ai

    Ask Chatbot built on Claude Ai anything and get instant answers. The newest Claude Ai to boost your performance. Sign up for free. Claude AI.

  2. 2
    ChatGPT is available now https://www.chatgpt.com › signup

    ChatGPT: AI made simple — Try the official ChatGPT and see what AI can do. Available for everyone. Explore what you can do with the world’s most popular AI assistant. Try ChatGPT now. Ask ChatGPT anything.

  3. 3
    Chat with Gemini https://gemini.google.com

    Free and fast AI from Google — A multi-modal GPT. Use your voice, text, photos, and camera to get help in new ways. Our GPT helps you double-check its AI responses using the power of Google Search.

  4. 4
    Free AI Detector https://www.grammarly.com › ai-detector

    99.9% Accurate AI Detection — Detect AI-generated content from Grammarly, ChatGPT, Google Gemini, and others in a click. Check out Grammarly’s #1-rated AI Detector. Spot and rewrite generic AI text. AI Detector. Check for typos.

  5. 5
    AI Agents Platform & Tools https://www.ibm.com › ai_agents › solutions

    Experience Real Enterprise AI — Build, Deploy and Manage Faster Using Prebuilt AI Agents w/ Our Orchestration Platform.

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In the bustling world of AI, top advertisers like chatbotapp.ai, chatgpt.com, google.com, grammarly.com, and ibm.com captivate audiences with unique AI solutions. From instant answers and AI detection to enterprise tools, these ads highlight innovation and accessibility.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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