Why is the AUS Software & Technology AI / Machine Learning March 2026 Report useful and how should I use it?

Why is the AUS Software & Technology AI / Machine Learning March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology AI / Machine Learning March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology AI / Machine Learning March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology AI / Machine Learning March 2026 Report?

The AUS Software & Technology AI / Machine Learning March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology AI / Machine Learning March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology AI / Machine Learning March 2026 Report for?

The AUS Software & Technology AI / Machine Learning March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology AI / Machine Learning - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology AI / Machine Learning AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	6.08196829542
	93.9180317046

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	33
	67

33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	17%
Transactional	1%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
chatgpt.com	97.85
google.com	0.89
adobe.com	0.27
creativefabrica.com	0.17
chatbot.app	0.12
grammarly.com	0.06
deevid.ai	0.05
amazon.com.au	0.05
zerogpt.com	0.04
ibm.com	0.03
others	0.47

chatgpt.com - 97.85%
google.com - 0.89%
adobe.com - 0.27%
creativefabrica.com - 0.17%
chatbot.app - 0.12%
grammarly.com - 0.06%
deevid.ai - 0.05%
amazon.com.au - 0.05%
zerogpt.com - 0.04%
ibm.com - 0.03%
others - 0.47%

Chatgpt.com dominates with 97.85% click share, overshadowing others. Google.com follows at 0.89%, while Adobe.com holds 0.27%. Others collectively capture 0.47%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	chatgpt.com	google.com	adobe.com	creativefabrica.com	chaton.ai	top5-websitebuilders.com	latrobe.edu.au	sabiotrade.com	deevid.ai	ibm.com
2026/03/01	18.09%	11.79%	8.58%	4.53%	0%	2.57%	3.32%	4.91%	3.31%	6.22%
2026/03/02	13.75%	9.95%	7.85%	5.77%	0%	2.81%	2.61%	3.22%	4.63%	7.74%
2026/03/03	17.17%	12.72%	8.86%	7.1%	0%	2.99%	2.47%	4.01%	5.98%	3.73%
2026/03/04	15.89%	14.44%	7.98%	6.04%	0%	2.19%	1.86%	3.7%	3.56%	4.11%
2026/03/05	13.14%	18.37%	8.9%	6.34%	3.32%	2.22%	2.4%	3.67%	3.23%	3.68%
2026/03/06	91.16%	1.59%	0.81%	0.65%	0.48%	0.18%	0.25%	0.33%	0.41%	0.23%
2026/03/07	96.02%	0.6%	0.35%	0.18%	0.28%	0.1%	0.11%	0.11%	0.09%	0.23%
2026/03/08	96.4%	0.49%	0.36%	0.19%	0.2%	0.09%	0.1%	0.12%	0.12%	0.2%
2026/03/09	96.36%	0.88%	0.34%	0.21%	0.26%	0.08%	0.06%	0.09%	0.13%	0.13%
2026/03/10	96.98%	0.59%	0.31%	0.19%	0.06%	0.11%	0.05%	0.09%	0.1%	0.14%
2026/03/11	95.71%	1.27%	0.35%	0.22%	0.39%	0.11%	0.1%	0.09%	0.14%	0.05%
2026/03/12	94.28%	1.12%	0.52%	0.43%	0.5%	0.19%	0.14%	0.2%	0.09%	0.07%
2026/03/13	96.97%	0.77%	0.32%	0.22%	0.14%	0.07%	0.06%	0.13%	0.08%	0.06%
2026/03/14	96.52%	0.89%	0.27%	0.17%	0.3%	0.06%	0.06%	0.11%	0.09%	0.08%
2026/03/15	96.57%	0.75%	0.33%	0.2%	0.29%	0.09%	0.08%	0.11%	0.08%	0.19%
2026/03/16	96.14%	0.97%	0.32%	0.28%	0.27%	0.07%	0.07%	0.11%	0.06%	0.15%
2026/03/17	96.64%	0.87%	0.28%	0.24%	0.2%	0.08%	0.1%	0.1%	0.07%	0.05%
2026/03/18	94.07%	1.81%	0.55%	0.52%	0.41%	0.14%	0.11%	0.12%	0.05%	0.08%
2026/03/19	96.68%	0.69%	0.35%	0.29%	0.4%	0.09%	0.07%	0.1%	0.05%	0.06%
2026/03/20	96.65%	0.77%	0.32%	0.27%	0.32%	0.09%	0.08%	0.07%	0.03%	0.07%
2026/03/21	96.65%	0.8%	0.27%	0.18%	0.19%	0.08%	0.12%	0.1%	0.05%	0.09%
2026/03/22	96.39%	0.99%	0.27%	0.14%	0.32%	0.12%	0.08%	0.11%	0.04%	0.07%
2026/03/23	93.32%	1.85%	0.46%	0.44%	0.38%	0.09%	0.26%	0.13%	0.11%	0.22%
2026/03/24	94.67%	1.29%	0.43%	0.37%	0.36%	0.12%	0.18%	0.14%	0.08%	0.05%
2026/03/25	95.74%	0.76%	0.28%	0.3%	0.33%	0.12%	0.1%	0.1%	0.07%	0.03%
2026/03/26	96.4%	1.08%	0.27%	0.33%	0.32%	0.09%	0.07%	0.06%	0.06%	0.05%
2026/03/27	96.49%	0.92%	0.26%	0.27%	0.32%	0.07%	0.1%	0.08%	0.09%	0.11%
2026/03/28	95.62%	1.34%	0.19%	0.24%	0.17%	0.18%	0.17%	0.12%	0.14%	0.12%
2026/03/29	96.03%	0.98%	0.26%	0.12%	0.31%	0.12%	0.16%	0.06%	0.14%	0.03%
2026/03/30	96.15%	0.92%	0.17%	0.26%	0.38%	0.12%	0.1%	0.09%	0.04%	0.1%
2026/03/31	96.6%	0.93%	0.25%	0.17%	0.13%	0.09%	0.07%	0.06%	0.04%	0.04%

chatgpt.com
google.com
adobe.com
creativefabrica.com
chaton.ai
top5-websitebuilders.com
latrobe.edu.au
sabiotrade.com
deevid.ai
ibm.com

In March 2026, ChatGPT.com dominated PPC spend, peaking at 96.98% mid-month. Google.com and Adobe.com saw significant declines, while CreativeFabrica.com maintained a steady presence. The month concluded with ChatGPT.com leading the pack.

Market Exposure

Competitor Count for AUS Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	273
2026/03/02	295
2026/03/03	282
2026/03/04	282
2026/03/05	272
2026/03/06	273
2026/03/07	263
2026/03/08	273
2026/03/09	273
2026/03/10	270
2026/03/11	249
2026/03/12	256
2026/03/13	256
2026/03/14	244
2026/03/15	231
2026/03/16	248
2026/03/17	248
2026/03/18	233
2026/03/19	239
2026/03/20	235
2026/03/21	226
2026/03/22	235
2026/03/23	241
2026/03/24	227
2026/03/25	227
2026/03/26	231
2026/03/27	223
2026/03/28	220
2026/03/29	236
2026/03/30	226
2026/03/31	234

March began with 273 advertisers, peaking at 295 on March 2. A gradual decline followed, ending the month at 234.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
chatbot.app	0.21%
google.com	0.08%
microsoft.com	0.02%
chatgpt.com	0.02%
chatbotapp.ai	0.01%
claude.ai	-0.03%
deevid.ai	-0.03%
ibm.com	-0.03%
creativefabrica.com	-0.03%
adobe.com	-0.09%

Chatbot.app surged with a 0.21 increase, while adobe.com faced a 0.09 decline. Google.com rose by 0.08, contrasting with declines from claude.ai, deevid.ai, ibm.com, and creativefabrica.com.

Campaign Efficiency

AUS Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chatgpt.com	google.com	chatbot.app	adobe.com	creativefabrica.com	grammarly.com	amazon.com.au	deevid.ai	chaton.ai	chatbotapp.ai
2026/03/01	23.86%	18.93%	0%	11.96%	6.3%	4.79%	0.91%	4.14%	0%	0%
2026/03/02	21.56%	11.17%	0.13%	8.96%	7.5%	2.21%	0.84%	5.07%	0%	0%
2026/03/03	26.5%	14.44%	0%	11.07%	10.4%	2.43%	0.93%	7.28%	0%	0%
2026/03/04	23.21%	16.84%	0.01%	9.33%	8.66%	2.01%	2.45%	3.98%	0%	0%
2026/03/05	21.66%	20.78%	0.02%	11.43%	9.68%	3.26%	1.53%	3.47%	2.26%	0%
2026/03/06	83%	4.18%	0%	1.92%	1.92%	0.87%	0.55%	0.89%	0.54%	0%
2026/03/07	90.39%	1.55%	0.03%	0.85%	0.58%	0.17%	0.28%	0.26%	0.27%	0.01%
2026/03/08	92.08%	1.2%	0.04%	1%	0.66%	0.31%	0.19%	0.39%	0.18%	0%
2026/03/09	92.69%	2.11%	0.01%	0.83%	0.7%	0.34%	0.16%	0.37%	0.3%	0%
2026/03/10	88.07%	7.03%	0.01%	0.82%	0.54%	0.2%	0.29%	0.3%	0.04%	0%
2026/03/11	90.94%	3.27%	0.03%	0.81%	0.62%	0.26%	0.09%	0.37%	0.39%	0%
2026/03/12	86.1%	8.7%	0%	0.87%	0.92%	0.2%	0.26%	0.13%	0.28%	0%
2026/03/13	88.62%	7.51%	0%	0.81%	0.64%	0.2%	0.15%	0.2%	0.13%	0%
2026/03/14	91.94%	2.82%	0.08%	0.78%	0.5%	0.17%	0.18%	0.22%	0.34%	0%
2026/03/15	87.49%	2.1%	5.39%	0.78%	0.61%	0.2%	0.27%	0.21%	0.3%	0%
2026/03/16	83%	7.1%	5.08%	0.82%	0.87%	0.14%	0.17%	0.15%	0.2%	0%
2026/03/17	92.59%	2.49%	0%	0.79%	0.83%	0.16%	0.45%	0.21%	0.18%	0%
2026/03/18	90.7%	3.46%	0.01%	1.02%	1.12%	0.14%	0.4%	0.1%	0.3%	0.01%
2026/03/19	92.48%	2.14%	0%	1.04%	0.98%	0.17%	0.33%	0.15%	0.34%	0%
2026/03/20	93.19%	2.32%	0%	0.9%	0.88%	0.06%	0.25%	0.08%	0.23%	0%
2026/03/21	88.3%	2.06%	0%	0.67%	0.51%	0.06%	0.26%	0.14%	0.13%	5.43%
2026/03/22	87.39%	7.7%	0.01%	0.65%	0.34%	0.25%	0.14%	0.07%	0.22%	0%
2026/03/23	90.7%	3.45%	0%	0.8%	1.01%	0.14%	0.47%	0.17%	0.24%	0.01%
2026/03/24	91.88%	2.6%	0.12%	0.76%	0.84%	0.14%	0.38%	0.15%	0.18%	0.12%
2026/03/25	83.49%	2.02%	10.41%	0.67%	0.84%	0.1%	0.18%	0.14%	0.25%	0.18%
2026/03/26	92.42%	2.86%	0.09%	0.74%	1%	0.06%	0.3%	0.15%	0.23%	0.18%
2026/03/27	92.83%	2.67%	0.14%	0.69%	0.85%	0.21%	0.08%	0.24%	0.23%	0.14%
2026/03/28	91.76%	3.28%	0.06%	0.43%	0.66%	0.26%	0.18%	0.4%	0.11%	0.12%
2026/03/29	91.56%	2.59%	0.14%	0.66%	0.37%	0.31%	0.28%	0.31%	0.23%	0.18%
2026/03/30	92.29%	2.58%	0.14%	0.42%	0.85%	0.32%	0.23%	0.1%	0.27%	0.24%
2026/03/31	84.07%	7.41%	5.28%	0.58%	0.47%	0.24%	0.17%	0.11%	0.08%	0.08%

chatgpt.com
google.com
chatbot.app
adobe.com
creativefabrica.com
grammarly.com
amazon.com.au
deevid.ai
chaton.ai
chatbotapp.ai

Chatgpt.com dominated March with a surge from 21.56% to 93.19%, peaking mid-month. Google.com saw a decline, starting at 18.93% and ending at 7.41%. Chatbot.app had a notable spike on March 25th, reaching 10.41%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology AI / Machine Learning - Last month

1
AI Image Generator - Available in Adobe Firefly https://firefly.adobe.com › firefly › text-to-image
Discover the Magic of AI Image Generation with Adobe Firefly. Generate Images Now.
2
Chat and Ask AI Anything https://chat.chatbot.app › chatgpt
GPT 5.0 now available — Ask AI Anything — Ask AI to write anything and get instant answers.
3
ChatGPT is available now https://www.chatgpt.com › signup
ChatGPT: AI made simple — Discover a world of possibilities with ChatGPT. Easy to use, available anytime, anywhere. Try the...
4
Chat with Gemini https://gemini.google.com
Gemini can do more than chat — Don't let usage caps slow you down. Switch to Gemini for unlimited chats and image uploads. Need...
5
Your Personal Digital Employee - Simplify Complex Processes https://www.ibm.com › watsonx › orchestrate
Groundbreaking Technology Designed to Give You More Time to Pursue Your 'Want-To-Do' List.

In the realm of AI, Adobe’s Firefly captivates with its promise of magical image generation. Chatbot.app and ChatGPT.com invite users to explore limitless AI interactions, while Google’s Gemini offers boundless chat capabilities. IBM’s WatsonX stands out, simplifying complex tasks, freeing time for personal pursuits.

Frequently Asked Questions

Why is the AUS Software & Technology AI / Machine Learning March 2026 Report useful and how should I use it?

Why is the AUS Software & Technology AI / Machine Learning March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology AI / Machine Learning March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology AI / Machine Learning March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology AI / Machine Learning March 2026 Report?

The AUS Software & Technology AI / Machine Learning March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology AI / Machine Learning March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology AI / Machine Learning March 2026 Report for?

The AUS Software & Technology AI / Machine Learning March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology AI / Machine Learning - PPC Market Share Analysis March 2026