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AUS Software & Technology AI / Machine Learning - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

AI / Machine Learning – AUS

Google AI Overview visibility for Software & Technology AI / Machine Learning AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.4103401497
88.5896598503
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 97.03
google.com 0.45
grammarly.com 0.42
adobe.com 0.41
quillbot.com 0.31
ibm.com 0.19
zerogpt.com 0.19
chatbot.app 0.14
chatbotapp.ai 0.14
creativefabrica.com 0.08
others 0.64
  • chatgpt.com - 97.03%
  • google.com - 0.45%
  • grammarly.com - 0.42%
  • adobe.com - 0.41%
  • quillbot.com - 0.31%
  • ibm.com - 0.19%
  • zerogpt.com - 0.19%
  • chatbot.app - 0.14%
  • chatbotapp.ai - 0.14%
  • creativefabrica.com - 0.08%
  • others - 0.64%

Copyright © Adthena. All rights reserved.

Google.com leads with 45% click share, closely followed by Grammarly.com at 42%. Others collectively hold 64%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chatgpt.com google.com ibm.com adobe.com grammarly.com latrobe.edu.au lovable.dev creativefabrica.com chatbotapp.ai chatbot.app
2026/05/01 46.28% 7.7% 7.15% 4.22% 1.5% 1.43% 0.93% 3.74% 6.27% 0.06%
2026/05/02 47.56% 5.35% 6.96% 3.92% 1.86% 1.65% 1.44% 2.8% 5.51% 0%
2026/05/03 46.82% 3.48% 9.01% 3.81% 2.95% 1.11% 0.99% 3.15% 5.11% 0.02%
2026/05/04 43.73% 5.49% 4.22% 2.43% 1.95% 1.05% 1.23% 3.35% 9.9% 5.44%
2026/05/05 44.35% 3.26% 4.62% 3.32% 2.87% 1.61% 0.97% 2.65% 8.04% 6.62%
2026/05/06 45.07% 4.34% 3.04% 3.67% 2.18% 1.68% 1.1% 3.28% 8.64% 2.69%
2026/05/07 51.44% 4.55% 2.39% 5.56% 1.92% 1.57% 1.04% 2.23% 3.79% 0.21%
2026/05/08 48.88% 6.34% 4.52% 4.06% 2.23% 1.38% 1.74% 2.46% 4.93% 1.19%
2026/05/09 54.6% 6.74% 2.46% 4.83% 1.53% 1.7% 1.43% 1.97% 2.36% 0.86%
2026/05/10 43.48% 5% 8.65% 3.76% 2.23% 1.29% 1.59% 2.17% 7.3% 1.17%
2026/05/11 45.95% 5.86% 3.97% 4.52% 1.92% 1.96% 1.4% 2.12% 6.8% 0%
2026/05/12 48.9% 2.1% 4.11% 4.75% 1.79% 0.99% 1.28% 2.02% 6.1% 0%
2026/05/13 50.9% 4.74% 4.29% 5.01% 2.48% 1.45% 0.34% 1.79% 3.07% 0%
2026/05/14 53.43% 5.57% 4.06% 3.99% 2.62% 1.45% 0.33% 1.18% 3.12% 0%
2026/05/15 53.3% 3.99% 3.29% 4.3% 2.01% 1.61% 0.49% 1.58% 1.77% 0%
2026/05/16 50.88% 4.16% 5.73% 3.4% 2.51% 1.85% 0.79% 1.94% 0.55% 0%
2026/05/17 42.17% 2.98% 6.09% 2.79% 4.34% 1.88% 0.68% 1.2% 2.33% 11.14%
2026/05/18 52.54% 6.22% 3.06% 3.18% 1.92% 1.48% 1.13% 1.13% 2.09% 0.83%
2026/05/19 53.15% 2.77% 3.93% 6.23% 3.36% 1.66% 0.78% 2.21% 2.26% 0.06%
2026/05/20 53.2% 1.94% 2.42% 5.7% 2.91% 1.2% 1.37% 0.76% 5.84% 0.25%
2026/05/21 46.89% 2.34% 2.43% 5.02% 3.24% 1.22% 1.35% 1.19% 3.56% 8.85%
2026/05/22 44.8% 2.51% 3.87% 5.55% 3.05% 1.9% 1.2% 1.94% 2.64% 3.72%
2026/05/23 46.44% 2.16% 3.82% 3.9% 4.44% 1.78% 1.28% 1.59% 1.57% 6.35%
2026/05/24 40.18% 2.16% 3.77% 4.56% 5.53% 2.09% 1.15% 1.47% 3.75% 0%
2026/05/25 43.57% 1.34% 2.54% 4.18% 3.42% 1.63% 0.72% 1.13% 2.75% 5.91%
2026/05/26 46.3% 1.5% 2.5% 4.49% 3.09% 1.28% 1.05% 0.67% 1.61% 2.55%
2026/05/27 41.6% 17.2% 4.23% 5.12% 2.98% 1.45% 0.93% 1.09% 0.03% 0.99%
2026/05/28 48.04% 2.13% 4.01% 5.34% 2.88% 2.14% 0.68% 1.12% 1.49% 0.03%
2026/05/29 49.49% 2.35% 4.9% 2.18% 2.52% 1.8% 1.21% 1.21% 3.03% 0.03%
2026/05/30 49.88% 11.48% 3.89% 1.61% 3.58% 1.8% 1.03% 0.96% 0.11% 0.07%
2026/05/31 44% 11.47% 8.96% 4.05% 3.86% 1.93% 1.14% 1.07% 0.28% 0%
  • chatgpt.com
  • google.com
  • ibm.com
  • adobe.com
  • grammarly.com
  • latrobe.edu.au
  • lovable.dev
  • creativefabrica.com
  • chatbotapp.ai
  • chatbot.app

Copyright © Adthena. All rights reserved.

In May 2026, ChatGPT.com led with fluctuating spend, peaking at 54.6%. Google.com saw a spike on May 27, reaching 17.2%. IBM.com and Adobe.com maintained steady shares, while Chatbotapp.ai and Chatbot.app experienced notable volatility.

Market Exposure

Competitor Count for AUS Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 238
2026/05/02 226
2026/05/03 238
2026/05/04 240
2026/05/05 228
2026/05/06 229
2026/05/07 226
2026/05/08 233
2026/05/09 224
2026/05/10 230
2026/05/11 230
2026/05/12 237
2026/05/13 233
2026/05/14 227
2026/05/15 242
2026/05/16 241
2026/05/17 234
2026/05/18 234
2026/05/19 226
2026/05/20 226
2026/05/21 232
2026/05/22 243
2026/05/23 237
2026/05/24 244
2026/05/25 263
2026/05/26 276
2026/05/27 269
2026/05/28 271
2026/05/29 262
2026/05/30 271
2026/05/31 279

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May began with 238 advertisers, fluctuating slightly mid-month. A significant surge occurred, peaking at 279 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
grammarly.com 0.17%
chatgpt.com 0.14%
adobe.com 0.05%
chaton.ai 0.04%
genpact.com 0.03%
creativefabrica.com -0.04%
quillbot.com -0.07%
zerogpt.com -0.09%
chatbotapp.ai -0.11%
google.com -0.17%

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Grammarly.com and ChatGPT.com surged in click share, while Google.com and ChatbotApp.ai experienced declines.

Campaign Efficiency

AUS Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chatgpt.com google.com ibm.com grammarly.com adobe.com quillbot.com zerogpt.com creativefabrica.com chatbotapp.ai chatbot.app
2026/05/01 88.67% 1.78% 1.19% 1.08% 0.99% 0.36% 1.07% 0.71% 1.27% 0%
2026/05/02 87.54% 1.44% 1.68% 0.76% 0.89% 0.75% 0.38% 0.6% 1.72% 0%
2026/05/03 87.61% 0.95% 2.42% 1.42% 0.92% 0.7% 0.35% 0.63% 1.34% 0.01%
2026/05/04 82.89% 1.52% 1.14% 1% 0.6% 0.67% 0.67% 0.77% 2.33% 5.02%
2026/05/05 83.23% 0.87% 1.14% 1.2% 0.85% 1.01% 0.67% 0.59% 1.71% 5.28%
2026/05/06 86.43% 1.16% 0.91% 1.12% 0.98% 1.12% 1.49% 0.74% 1.86% 0.59%
2026/05/07 90.35% 1.12% 0.33% 0.74% 1.31% 0.37% 0.73% 0.42% 0.92% 0.09%
2026/05/08 88.83% 1.66% 1.02% 1.08% 1% 0.72% 0.72% 0.52% 1.04% 0.23%
2026/05/09 91.7% 1.64% 0.32% 0.75% 1.13% 0.38% 0.37% 0.37% 0.54% 0.24%
2026/05/10 84.38% 1.53% 2.39% 1.25% 1.09% 1.25% 1.25% 0.51% 1.64% 0.25%
2026/05/11 87.7% 1.59% 0.9% 0.81% 1.22% 0.41% 0.81% 0.49% 1.57% 0%
2026/05/12 89.61% 0.53% 0.85% 0.73% 1.24% 0.36% 0.72% 0.36% 1.35% 0%
2026/05/13 90.08% 1.19% 1.07% 1.17% 1.18% 0.39% 0% 0.33% 0.52% 0%
2026/05/14 90.93% 1.36% 0.88% 1.19% 0.89% 0.39% 0.79% 0.23% 0.51% 0%
2026/05/15 91.19% 1.02% 0.76% 0.79% 1.08% 0.39% 0.39% 0.36% 0.3% 0%
2026/05/16 90.38% 1.09% 1.39% 1.25% 0.86% 0.42% 0.83% 0.42% 0.26% 0%
2026/05/17 77.74% 0.8% 1.3% 2.35% 0.73% 0.67% 1.01% 0.27% 1.12% 10.14%
2026/05/18 90.54% 1.55% 0.65% 0.74% 0.74% 1.1% 0.73% 0.2% 0.5% 0.23%
2026/05/19 90.44% 0.65% 1.15% 1.6% 1.53% 0% 0% 0.48% 1.01% 0.02%
2026/05/20 90.34% 0.44% 0.66% 1.47% 1.4% 0.37% 0.37% 0.15% 0.93% 0.05%
2026/05/21 84.98% 0.61% 0.49% 1.72% 1.51% 0% 0% 0.25% 0.64% 5.8%
2026/05/22 87.59% 0.74% 0.97% 1.61% 1.6% 0.8% 0.8% 0.47% 0.53% 0.81%
2026/05/23 82.06% 0.61% 1.05% 2.28% 1% 0.75% 1.5% 0.36% 0.31% 5.73%
2026/05/24 82.91% 0.73% 0.96% 3.31% 1.49% 1.32% 0.66% 0.43% 0.87% 0%
2026/05/25 83.54% 0.43% 0.39% 1.54% 1.14% 0.77% 0% 0.21% 0.53% 5.8%
2026/05/26 88.01% 0.66% 0.53% 1.52% 1.19% 0.39% 0% 0.1% 0.3% 0.52%
2026/05/27 80.28% 10.82% 1.03% 1.72% 1.5% 0% 0% 0.22% 0.01% 0.21%
2026/05/28 88.7% 0.57% 0.77% 1.23% 1.35% 0.41% 0.82% 0.23% 0.27% 0.02%
2026/05/29 88.39% 0.6% 1.33% 1.23% 0.46% 0% 0.41% 0.22% 0.54% 0.01%
2026/05/30 86.67% 5.81% 0.72% 1.4% 0.34% 0.35% 0.7% 0.18% 0.02% 0.01%
2026/05/31 82.7% 6.41% 2.2% 1.9% 1.11% 0.76% 0.38% 0.19% 0.06% 0%
  • chatgpt.com
  • google.com
  • ibm.com
  • grammarly.com
  • adobe.com
  • quillbot.com
  • zerogpt.com
  • creativefabrica.com
  • chatbotapp.ai
  • chatbot.app

Copyright © Adthena. All rights reserved.

Chatgpt.com dominated May with fluctuating impressions, peaking at 91.7%. Google.com saw a spike on May 27, reaching 10.82%. Chatbot.app had notable highs on May 4 and 21.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology AI / Machine Learning - Last month
  1. 1
    Image-to-Image AI | Now Available in Firefly https://www.adobe.com

    Transform Existing Photos with AI. Edit, Combine, and Restyle Images in Seconds. With Image-to-Image AI, It's Easy to Turn a Sketch or...

  2. 2
    ChatGPT is available now https://www.chatgpt.com › signup

    ChatGPT: AI made simple — Try the official ChatGPT and see what AI can do. Available for everyone. Discover a world of possibilities with ChatGPT. Easy to use, available anytime, anywhere. Ask ChatGPT anything.

  3. 3
    Chat with Gemini https://gemini.google.com

    Free and fast AI from Google — Don't let usage caps slow you down. Switch to Gemini for unlimited chats and image uploads

  4. 4
    Free AI Detector https://www.grammarly.com › ai-detector

    99.9% Accurate AI Detection — Detect AI-generated content from Grammarly, ChatGPT, Google Gemini, and others in a click. Check out Grammarly’s #1-rated AI Detector. Spot and rewrite generic AI text. AI Detector. Check for typos.

  5. 5
    AI Agents Platform & Tools https://www.ibm.com › ai_agents › solutions

    Personalised AI Agents — Build, Deploy and Manage Faster Using Prebuilt AI Agents w/ Our Orchestration Platform.

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In the realm of AI-driven innovation, Adobe’s Firefly transforms images with ease, while ChatGPT opens a world of possibilities. Google’s Gemini offers limitless AI interactions, Grammarly detects AI content with precision, and IBM empowers with personalized AI agents.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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