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UK Software & Technology AI / Machine Learning - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

AI / Machine Learning – UK

Google AI Overview visibility for Software & Technology AI / Machine Learning UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.6705792251
78.3294207749
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 2%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 96.58
google.com 1.15
adobe.com 0.67
microsoft.com 0.26
genpact.com 0.14
amazon.co.uk 0.1
synthesia.io 0.08
speechify.com 0.08
coursera.org 0.07
davinci.ai 0.06
others 0.81
  • chatgpt.com - 96.58%
  • google.com - 1.15%
  • adobe.com - 0.67%
  • microsoft.com - 0.26%
  • genpact.com - 0.14%
  • amazon.co.uk - 0.1%
  • synthesia.io - 0.08%
  • speechify.com - 0.08%
  • coursera.org - 0.07%
  • davinci.ai - 0.06%
  • others - 0.81%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ChatGPT.com dominates with 96.58% click share, overshadowing Google.com at 1.15%. Adobe.com follows at 0.67%, while ‘others’ collectively hold 0.81%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chatgpt.com adobe.com lovable.dev genpact.com coursera.org superchat.com davinci.ai google.com databricks.com microsoft.com
2026/08/01 69.4% 5.18% 0% 0.15% 1.94% 0.91% 0.84% 5.03% 0.89% 1.26%
2026/08/02 42.9% 10.06% 0.01% 2.91% 2.92% 1.06% 1.27% 6.02% 1.18% 2.99%
2026/08/03 60.79% 5.35% 0% 2.27% 1.1% 0.55% 0.45% 6.98% 0.56% 1.01%
2026/08/04 60.46% 5.29% 0% 0.42% 1.99% 0.68% 1.28% 8.83% 0.74% 1.2%
2026/08/05 58.24% 5.66% 0% 1.43% 0.38% 0.68% 1.13% 11.38% 0.6% 0.42%
2026/08/06 45.02% 3.87% 0% 1.41% 0.31% 0.43% 0.89% 14.86% 0.45% 19.29%
2026/08/07 72.01% 4.44% 0% 0.44% 0.54% 0.74% 0.75% 3.19% 0.56% 1.2%
2026/08/08 65.45% 3.91% 0% 0.04% 0.61% 0.57% 1.2% 2.98% 0.58% 16.74%
2026/08/09 62.31% 3.93% 0% 3.41% 0.91% 0.53% 0.5% 12.17% 0.56% 0.54%
2026/08/10 66.74% 4.77% 0.19% 2.76% 0.62% 1.02% 0.82% 6.15% 0.97% 1.15%
2026/08/11 63.95% 5.41% 1.09% 0.3% 0.36% 1.56% 0.9% 6.24% 0.88% 2.25%
2026/08/12 54.26% 5.2% 1.04% 2.5% 0.32% 1.33% 0.73% 14.78% 1.26% 1.78%
2026/08/13 48.77% 6.09% 0.97% 8.2% 0.63% 2.14% 0.83% 3.73% 0.98% 2.15%
2026/08/14 61.35% 4.73% 2% 0.45% 0.88% 1.57% 1.14% 4.1% 0.93% 1.4%
2026/08/15 68.1% 4.15% 1.12% 0.16% 1.33% 1.5% 1.02% 3.5% 1.19% 1.59%
2026/08/16 53.47% 4.77% 1.62% 6.29% 0.84% 0.66% 0.36% 14.43% 0.8% 1.88%
2026/08/17 59.76% 6.66% 2.74% 2.22% 0.8% 1.72% 0.75% 2.57% 0.96% 1.56%
2026/08/18 64.39% 4.91% 2.82% 4.36% 0.85% 1.08% 0.83% 1.99% 1.08% 0.95%
2026/08/19 73.96% 3.97% 0.99% 2.25% 0.32% 0.89% 0.76% 1.76% 0.5% 0.98%
2026/08/20 59.1% 7.06% 2.51% 1.46% 0.67% 1.05% 0.73% 3.97% 0.75% 1.59%
2026/08/21 41.05% 7.71% 3.9% 0.46% 1.98% 1.4% 0.41% 18.56% 0.8% 0.66%
2026/08/22 56.07% 6.96% 2.81% 1.09% 0.81% 1.47% 0.26% 5.69% 1.03% 1.73%
2026/08/23 53.7% 6.75% 3.35% 6.29% 0.85% 1.46% 0.12% 3.91% 1.37% 0.67%
2026/08/24 61.44% 6.98% 1.67% 1.21% 0.47% 1.44% 0.65% 4.48% 1.25% 1.21%
2026/08/25 55.93% 5.78% 2.54% 2.89% 0.71% 1.25% 1.13% 3.34% 0.91% 1.41%
2026/08/26 52.88% 5.26% 2.9% 2.62% 0.69% 1.4% 1.8% 2.67% 1.13% 1.92%
2026/08/27 47.27% 6.96% 2.81% 2.41% 1.54% 1.17% 1.67% 4.53% 0.82% 1.56%
2026/08/28 48.39% 5.64% 5.88% 2.19% 1.09% 1.59% 1.44% 2.63% 1.36% 0.86%
2026/08/29 49.28% 6.52% 5.97% 0.06% 2.04% 0.86% 1.35% 2.76% 1.05% 1.29%
2026/08/30 43.87% 7.12% 7.2% 3.12% 2.76% 0.85% 0.88% 1.32% 0.71% 0.77%
2026/08/31 48.62% 7.03% 5.39% 4.1% 2.27% 1.67% 1.43% 1.19% 0.92% 0.53%
  • chatgpt.com
  • adobe.com
  • lovable.dev
  • genpact.com
  • coursera.org
  • superchat.com
  • davinci.ai
  • google.com
  • databricks.com
  • microsoft.com

Copyright © Adthena. All rights reserved.

ChatGPT.com dominated August with fluctuating spend, peaking at 73.96%. Adobe.com saw a steady rise, ending at 7.03%. Lovable.dev’s presence grew, reaching 7.20%. Genpact.com and Coursera.org showed varied trends, while Google.com and Microsoft.com had notable spikes.

Market Exposure

Competitor Count for UK Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 407
2026/08/02 427
2026/08/03 444
2026/08/04 430
2026/08/05 443
2026/08/06 429
2026/08/07 393
2026/08/08 360
2026/08/09 385
2026/08/10 387
2026/08/11 413
2026/08/12 401
2026/08/13 405
2026/08/14 405
2026/08/15 393
2026/08/16 398
2026/08/17 395
2026/08/18 383
2026/08/19 376
2026/08/20 362
2026/08/21 366
2026/08/22 356
2026/08/23 345
2026/08/24 368
2026/08/25 389
2026/08/26 406
2026/08/27 426
2026/08/28 430
2026/08/29 413
2026/08/30 434
2026/08/31 430

Copyright © Adthena. All rights reserved.

August began with 407 advertisers, peaking at 444 on the 3rd. A mid-month dip to 345 on the 23rd was followed by a recovery, ending at 430.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
adobe.com 0.32%
lovable.dev 0.09%
amazon.co.uk 0.06%
genpact.com 0.05%
nvidia.com 0.05%
chaton.ai -0.01%
chatbotapp.ai -0.04%
microsoft.com -0.18%
chatgpt.com -0.41%
google.com -0.54%

Copyright © Adthena. All rights reserved.

Adobe.com surged with a 0.32 increase, while google.com faced a significant drop of -0.54.

Campaign Efficiency

UK Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chatgpt.com adobe.com genpact.com amazon.co.uk coursera.org google.com speechify.com microsoft.com chatbotapp.ai hotbot.com
2026/08/01 92.47% 1.37% 0.01% 0.19% 0.57% 2.05% 0.43% 0.3% 0% 0%
2026/08/02 73.04% 4.6% 2.31% 0.72% 1.85% 4.14% 1.17% 1.07% 0.03% 0%
2026/08/03 85.55% 1.8% 1.06% 0.46% 0.65% 3.59% 0.7% 0.26% 0.52% 0%
2026/08/04 90.97% 1.16% 0.03% 0.03% 0.88% 2.99% 0.35% 0.22% 0% 0%
2026/08/05 84.76% 1.43% 0.68% 0.3% 0.1% 8.62% 0.36% 0.09% 0.35% 0%
2026/08/06 64.86% 1.05% 0.5% 0.16% 0.07% 11.2% 0.25% 9.85% 5.15% 4.9%
2026/08/07 93.4% 1.09% 0.03% 0.23% 0.14% 1.23% 0.29% 0.5% 0.38% 0%
2026/08/08 86.8% 1.03% 0% 0.2% 0.15% 1.19% 0.09% 8.64% 0.01% 0%
2026/08/09 83.15% 1.13% 1.59% 0.14% 0.2% 9.43% 0.13% 0.13% 0.4% 0%
2026/08/10 89.62% 1.41% 1.59% 0.25% 0.16% 2.91% 0.17% 0.32% 0.01% 0%
2026/08/11 88.67% 1.83% 0.02% 0.58% 0.14% 3.08% 0.37% 0.65% 0% 0%
2026/08/12 73.84% 1.97% 1.37% 0.67% 0.08% 15.81% 0.41% 0.55% 0% 0%
2026/08/13 74.46% 2.8% 6.24% 1.63% 0.31% 2.87% 0.68% 0.85% 0% 0%
2026/08/14 89.1% 1.53% 0.03% 0.8% 0.24% 2.08% 0.54% 0.47% 0% 0%
2026/08/15 88.4% 1.42% 0.02% 0.54% 1.7% 1.66% 0.42% 0.52% 0.02% 0%
2026/08/16 72.78% 1.79% 4.17% 0.48% 0.31% 15.27% 0.27% 0.88% 0% 0%
2026/08/17 85.97% 2.26% 1.62% 0.78% 0.24% 1.41% 0.31% 0.54% 0% 0%
2026/08/18 88.07% 1.72% 3.35% 0.27% 0.22% 1.18% 0.31% 0.32% 0% 0%
2026/08/19 92.31% 1.11% 1.25% 0.32% 0.11% 0.85% 0.3% 0.3% 0% 0%
2026/08/20 87.83% 2.08% 0.85% 0.72% 0.16% 1.96% 0.44% 0.43% 0% 0%
2026/08/21 61.61% 2.94% 0.04% 0.61% 1.85% 21.95% 0.39% 0.22% 0% 0%
2026/08/22 86.15% 2.18% 0.7% 0.59% 0.24% 2.81% 0.39% 0.82% 0% 0%
2026/08/23 83.15% 2.28% 4% 0.63% 0.24% 2.14% 0.4% 0.28% 0% 0%
2026/08/24 88.01% 2.27% 0.65% 0.52% 0.2% 2.21% 0.35% 0.32% 0% 0%
2026/08/25 86.24% 1.91% 1.4% 0.61% 0.61% 1.65% 0.39% 0.44% 0.01% 0%
2026/08/26 85.34% 1.75% 1.34% 0.45% 0.16% 1.27% 0.42% 0.78% 0% 0%
2026/08/27 81.54% 2.64% 1.55% 0.75% 0.96% 2.36% 0.47% 0.58% 0.01% 0%
2026/08/28 80.7% 2.3% 1.29% 0.88% 0.26% 1.53% 0.55% 0.34% 0.02% 0%
2026/08/29 82.43% 2.58% 0.01% 0.67% 0.74% 1.48% 0.35% 0.51% 0% 0%
2026/08/30 77.14% 3.07% 2.19% 1.02% 1.59% 0.84% 0.41% 0.25% 0% 0%
2026/08/31 83.41% 2.93% 2.39% 0.92% 0.85% 0.69% 0.41% 0.19% 0% 0%
  • chatgpt.com
  • adobe.com
  • genpact.com
  • amazon.co.uk
  • coursera.org
  • google.com
  • speechify.com
  • microsoft.com
  • chatbotapp.ai
  • hotbot.com

Copyright © Adthena. All rights reserved.

Chatgpt.com dominated August with fluctuating impressions, peaking at 93.4% on the 7th. Adobe.com saw a steady rise, ending at 2.93%. Google.com spiked mid-month, reaching 21.95% on the 21st.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Software & Technology AI / Machine Learning - Last month
  1. 1
    chatbotapp.ai https://chat.chatbotapp.ai › models › gpt

    Pay One, Get all + AI — Ask Chatbot built on Chatbot AI anything and get instant answers.

  2. 2
    ChatGPT: Smart and Simple AI https://www.chatgpt.com › signup

    Try the Official ChatGPT — Get Answers and Simplify Your Daily Tasks with ChatGPT. Just Ask and ChatGPT Can Help. Try the World's Most Popular AI Assistant. Sign Up with...

  3. 3
    Intelligent Process Automation - Intelligent Automation Service https://www.genpact.com

    See how to connect people, processes, data, and technology with intelligent automation. Learn how to use intelligent automation to retain talent, fuel...

  4. 4
    Chat with Google AI for free https://gemini.google.com

    Free and fast AI from Google — Bring your ideas to life with the new Gemini 3.6 Flash model: free & fast AI from Google. Try our latest upgrade. Free & fast next generation AI from Google.

  5. 5
    Try Microsoft Copilot https://www.microsoft.com

    Start a Copilot Chat — Ask Questions Your Way - by Typing, Uploading or Simply Talking to Copilot.

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In the bustling world of AI, top advertisers like chatbotapp.ai and ChatGPT captivate with promises of instant answers and task simplification. Genpact and Google highlight intelligent automation and free AI advancements, while Microsoft Copilot offers versatile interaction methods. Each ad uniquely showcases innovation and user empowerment.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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