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UK Software & Technology AI / Machine Learning - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

AI / Machine Learning – UK

Google AI Overview visibility for Software & Technology AI / Machine Learning UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.7818157111
80.2181842889
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 96.98
adobe.com 0.56
google.com 0.41
chatbotapp.ai 0.36
genpact.com 0.11
askgpt.app 0.09
openart.ai 0.07
servicenow.com 0.07
hpe.com 0.06
pollo.ai 0.06
others 1.23
  • chatgpt.com - 96.98%
  • adobe.com - 0.56%
  • google.com - 0.41%
  • chatbotapp.ai - 0.36%
  • genpact.com - 0.11%
  • askgpt.app - 0.09%
  • openart.ai - 0.07%
  • servicenow.com - 0.07%
  • hpe.com - 0.06%
  • pollo.ai - 0.06%
  • others - 1.23%

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Adobe.com leads with 0.56% click share, followed by Google.com at 0.41%. Chatgpt.com dominates at 96.98%, while ‘others’ collectively hold 1.23%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chatgpt.com adobe.com chatbotapp.ai google.com genpact.com aws.amazon.com hpe.com lovable.dev freshworks.com servicenow.com
2026/06/01 64.42% 2.31% 0.13% 3.96% 2.17% 0.5% 0.88% 1.17% 0.97% 1.84%
2026/06/02 58.06% 4.88% 0.22% 5.06% 2.24% 0.49% 0.76% 0.37% 0.69% 1.89%
2026/06/03 50.97% 4.36% 1.24% 8.3% 4.88% 0.17% 1.15% 0.51% 0.5% 2.18%
2026/06/04 59.13% 3.91% 0.2% 2.75% 2.98% 0.83% 0.81% 0.31% 1.36% 1.39%
2026/06/05 59.39% 3.41% 0.23% 2.69% 1.91% 0.76% 3.18% 0.95% 1.07% 1.49%
2026/06/06 46.78% 5.59% 0.28% 3.86% 0.18% 0.98% 1.26% 0.6% 1.82% 2.37%
2026/06/07 54.66% 5.3% 0.25% 2.25% 2.18% 1.07% 1.1% 2.49% 1.51% 0.47%
2026/06/08 52.84% 3.73% 0.38% 4.86% 2.33% 1.39% 1.68% 1.25% 0.55% 0.71%
2026/06/09 54.92% 2.91% 0.26% 3% 3.09% 0.72% 0.93% 0.68% 1.28% 1.32%
2026/06/10 51.34% 4.08% 0.35% 1.8% 2.35% 1.68% 1.27% 0.99% 1.72% 2.21%
2026/06/11 55.63% 3.76% 0.34% 1.49% 3.15% 0.99% 1.32% 1.29% 0.5% 3.19%
2026/06/12 48.25% 4.72% 0.41% 1.8% 4.15% 0.99% 1.98% 1.86% 0.5% 4.55%
2026/06/13 25.17% 7.99% 1.62% 2.02% 0.19% 0.79% 8.02% 0.85% 2.61% 6.06%
2026/06/14 26.96% 6.78% 0.41% 10.38% 3.83% 1.36% 6.09% 1.4% 0.92% 5.04%
2026/06/15 64.32% 4.4% 1.39% 1.69% 0.26% 0.27% 0.85% 0.93% 0.2% 1.09%
2026/06/16 49.38% 5.6% 0.54% 4.63% 1.69% 0.33% 3.05% 1.41% 0.36% 1.63%
2026/06/17 60.97% 3.21% 0.45% 4.46% 2.46% 0.21% 2.44% 1.46% 0.3% 1.01%
2026/06/18 66.68% 2.6% 2.28% 3.34% 1.77% 0.16% 1.54% 1.25% 0.19% 0.9%
2026/06/19 29.02% 2.29% 51.22% 1.51% 1.19% 0.08% 0.93% 0.3% 0.16% 0.47%
2026/06/20 22.46% 2.84% 53.59% 1.89% 0.2% 0.05% 1.82% 0.66% 0.26% 0.7%
2026/06/21 60.56% 4.67% 2.77% 3.37% 1.68% 0.12% 1.16% 1.5% 0.38% 0.66%
2026/06/22 56.5% 8.24% 1.13% 2.56% 0.49% 0.15% 0.97% 1.22% 0.45% 1.48%
2026/06/23 62.46% 4.05% 1.4% 2.13% 4.17% 0.02% 1.09% 0.61% 0.39% 2.01%
2026/06/24 36.23% 2.62% 45.4% 1.25% 0.08% 0.02% 0.42% 0.57% 0.31% 0.64%
2026/06/25 60.51% 5.39% 2.89% 3.18% 1.68% 0.02% 0.66% 1.17% 0.63% 1.04%
2026/06/26 31.64% 2.8% 49.4% 0.95% 0.75% 1.86% 0.47% 1.22% 0.59% 0.03%
2026/06/27 21.54% 3.16% 56.68% 1.53% 0.11% 0.02% 0.15% 1.01% 0.34% 0.03%
2026/06/28 33.05% 2.31% 48.08% 1.43% 0.73% 0.57% 0.21% 0.6% 0.33% 0.02%
2026/06/29 40.08% 4.25% 2.31% 3.49% 3.67% 9.07% 0.96% 0.67% 4.31% 0.05%
2026/06/30 64.06% 3.31% 1.73% 1.7% 1.45% 0.83% 0.46% 0.34% 0.22% 0.02%
  • chatgpt.com
  • adobe.com
  • chatbotapp.ai
  • google.com
  • genpact.com
  • aws.amazon.com
  • hpe.com
  • lovable.dev
  • freshworks.com
  • servicenow.com

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In June 2026, ChatGPT.com dominated PPC spend, peaking at 66.68% on June 18. Adobe.com saw a steady presence, while Chatbotapp.ai surged mid-month. Google.com and others maintained modest shares. The month concluded with ChatGPT.com leading.

Market Exposure

Competitor Count for UK Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 579
2026/06/02 580
2026/06/03 567
2026/06/04 563
2026/06/05 581
2026/06/06 552
2026/06/07 564
2026/06/08 579
2026/06/09 555
2026/06/10 556
2026/06/11 575
2026/06/12 564
2026/06/13 552
2026/06/14 564
2026/06/15 539
2026/06/16 534
2026/06/17 529
2026/06/18 531
2026/06/19 527
2026/06/20 508
2026/06/21 509
2026/06/22 508
2026/06/23 526
2026/06/24 510
2026/06/25 486
2026/06/26 473
2026/06/27 480
2026/06/28 473
2026/06/29 510
2026/06/30 485

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In June 2026, distinct advertisers on Google SERP began at 579, fluctuated, and concluded at 485, indicating a notable decline.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chatbotapp.ai 0.73%
chatgpt.com 0.11%
askgpt.app 0.07%
chatbot.app 0.04%
davinci.ai 0.04%
adobe.com -0.07%
coursera.org -0.08%
openart.ai -0.09%
servicenow.com -0.09%
google.com -0.17%

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Chatbotapp.ai surged with a 0.73 increase, while google.com dropped by 0.17. Chatgpt.com rose by 0.11, contrasting openart.ai’s 0.09 decline.

Campaign Efficiency

UK Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chatgpt.com adobe.com askgpt.app google.com chatbotapp.ai genpact.com hpe.com lovable.dev cohere.com servicenow.com
2026/06/01 88.8% 0.86% 0.62% 2.08% 0.05% 0.84% 0.12% 0.43% 0% 0.87%
2026/06/02 86.54% 1.89% 0.31% 2.17% 0.05% 0.81% 0.12% 0.16% 0% 1.3%
2026/06/03 79.48% 1.6% 0% 7.65% 0.6% 1.98% 0.2% 0.18% 0% 1.68%
2026/06/04 86.52% 1.38% 0.31% 1.34% 0.05% 1.19% 0.14% 0.12% 1.14% 0.95%
2026/06/05 86.74% 1.3% 0.01% 1.33% 0.04% 0.75% 0.88% 0.37% 0.11% 0.93%
2026/06/06 79.56% 2.43% 0.09% 2.29% 0.06% 0.01% 0.28% 0.29% 0.06% 2.12%
2026/06/07 85% 2% 0.01% 1.09% 0.05% 0.92% 0.19% 1.25% 0.51% 0.24%
2026/06/08 83.47% 1.57% 0.03% 2.57% 0.08% 1.08% 0.36% 0.63% 0.06% 0.59%
2026/06/09 82.96% 1.2% 0.77% 1.75% 0.08% 1.47% 0.17% 0.2% 0.07% 1.05%
2026/06/10 83.74% 1.51% 0.43% 0.88% 0.08% 0.99% 0.22% 0.33% 0.34% 1.2%
2026/06/11 85.9% 1.34% 0.46% 0.71% 0.09% 1.28% 0.22% 0.46% 0.54% 1.15%
2026/06/12 80.42% 1.94% 0.07% 1.03% 0.17% 1.94% 0.43% 1.19% 0.12% 2.39%
2026/06/13 51.03% 5.99% 1.47% 1.91% 1.4% 0.02% 5.21% 0.59% 2.24% 5.56%
2026/06/14 44.97% 3.26% 0.8% 30.18% 0.18% 1.93% 2.2% 0.59% 1.33% 2.42%
2026/06/15 89.8% 1.53% 0.48% 0.73% 0.57% 0.01% 0.13% 0.32% 0.32% 0.18%
2026/06/16 82.3% 2.13% 1.52% 2.29% 0.29% 0.66% 0.82% 0.43% 0.44% 0.26%
2026/06/17 87.44% 1.16% 0.4% 2.12% 0.21% 1.01% 0.68% 0.65% 0.29% 0.14%
2026/06/18 89.66% 0.9% 0.32% 1.45% 1.17% 0.63% 0.32% 0.45% 0.34% 0.13%
2026/06/19 73.87% 1.34% 0.86% 1.27% 15.34% 0.77% 0.34% 0.11% 1.05% 0.14%
2026/06/20 67.43% 1.83% 1.63% 1.74% 17.85% 0.02% 0.99% 0.39% 1.72% 0.24%
2026/06/21 87.47% 1.51% 1.55% 1.46% 1.2% 0.54% 0.17% 0.25% 1.09% 0.14%
2026/06/22 85.33% 3.47% 1.16% 1.48% 0.61% 0.03% 0.16% 0.19% 0.47% 0.27%
2026/06/23 87.87% 1.39% 0.61% 0.94% 0.64% 1.63% 0.16% 0.08% 0.41% 0.99%
2026/06/24 80.43% 1.32% 0.85% 0.87% 11.88% 0.01% 0.1% 0.12% 0% 0.13%
2026/06/25 87.12% 1.99% 1.4% 1.51% 1.42% 0.64% 0.11% 0.11% 0% 0.14%
2026/06/26 77.51% 1.44% 0.32% 0.69% 13.05% 0.43% 0.11% 0.81% 0% 0%
2026/06/27 67.07% 2.16% 0.93% 1.47% 19.66% 0.01% 0.05% 0.37% 0.62% 0%
2026/06/28 74.11% 1.56% 0.72% 1.23% 15.44% 0.49% 0.06% 0.19% 0.01% 0%
2026/06/29 68.23% 2.52% 0.82% 2.46% 1.73% 2.2% 0.29% 0.14% 0.38% 0%
2026/06/30 83.73% 1.23% 1.12% 0.79% 0.78% 0.51% 0.08% 0.04% 0% 0%
  • chatgpt.com
  • adobe.com
  • askgpt.app
  • google.com
  • chatbotapp.ai
  • genpact.com
  • hpe.com
  • lovable.dev
  • cohere.com
  • servicenow.com

Copyright © Adthena. All rights reserved.

ChatGPT.com dominated June with fluctuating impressions, peaking at 89.8% on the 15th. Adobe.com saw a spike on the 13th at 5.99%. Google.com had a notable surge on the 14th with 30.18%. The month ended with ChatGPT.com at 83.73%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Software & Technology AI / Machine Learning - Last month
  1. 1
    Online AI Image Generator https://firefly.adobe.com › firefly › ai_image

    Create Images with Text Prompt — Turn Text or Images Into Videos, Then Translate Them Into Over 20 Languages. Try it Now. Create...

  2. 2
    Chat with GPT Chatbot App https://chat.chatbotapp.ai › chat › gpt

    GPT without Any Limits — Ask AI Anything — Ask AI to write anything and get instant answers. Get AI Assistance for Homework, Day-To-Day Tasks...

  3. 3
    ChatGPT: Smart and Simple AI https://www.chatgpt.com › signup

    Try the Official ChatGPT — Experience the Power of AI with the Official ChatGPT. Available for Everyone with No Fees. Discover a World of Possibilities with ChatGPT. Easy to Use, Available Anytime, Anywhere.

  4. 4
    What Is AGI vs. AI: What’s the Difference? | Coursera https://www.coursera.org

    What is AGI versus AI? Artificial general intelligence (AGI) is a theory describing how an artificial intelligence (AI) could reach or surpass the abilities of an average human.

  5. 5
    AI in ITSM: How AI Transforms IT Service Management https://www.freshworks.com

    Optimize ITSM operations effortlessly with Freshservice. Start your trial today.

Copyright © Adthena. All rights reserved.

In the realm of AI-driven innovation, Adobe’s Firefly captivates with its multilingual image generation, while Chatbotapp.ai and ChatGPT.com offer limitless AI interactions. Coursera educates on AGI versus AI, and Freshworks revolutionizes IT service management with AI optimization.

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