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UK Software & Technology AI / Machine Learning - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

AI / Machine Learning – UK

Google AI Overview visibility for Software & Technology AI / Machine Learning UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.808473933
78.191526067
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 2%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 94.32
google.com 2.33
adobe.com 0.83
genpact.com 0.16
amazon.co.uk 0.13
microsoft.com 0.13
davinci.ai 0.11
aws.amazon.com 0.1
chatbotapp.ai 0.09
pollo.ai 0.08
others 1.72
  • chatgpt.com - 94.32%
  • google.com - 2.33%
  • adobe.com - 0.83%
  • genpact.com - 0.16%
  • amazon.co.uk - 0.13%
  • microsoft.com - 0.13%
  • davinci.ai - 0.11%
  • aws.amazon.com - 0.1%
  • chatbotapp.ai - 0.09%
  • pollo.ai - 0.08%
  • others - 1.72%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ChatGPT.com dominates with 94.32% click share, overshadowing others like Google.com at 2.33%. ‘Others’ collectively hold 1.72%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chatgpt.com google.com adobe.com genpact.com davinci.ai servicenow.com aws.amazon.com askgpt.app chatbotapp.ai lovable.dev
2026/07/01 13.15% 4.09% 14.68% 0.47% 1.63% 0.69% 2.42% 6.01% 0.13% 3.71%
2026/07/02 31.8% 18.66% 5.43% 1.66% 0.97% 1.64% 2.26% 1.13% 0% 2.09%
2026/07/03 28.18% 16.84% 6.59% 2.35% 0.92% 2.34% 2.31% 3.02% 8.16% 0.83%
2026/07/04 21.93% 26.86% 5.99% 0.24% 1.14% 0.76% 3.99% 3.31% 7.49% 0.96%
2026/07/05 28.55% 3.78% 6.27% 3.65% 1.7% 4.2% 5.68% 5.68% 8.24% 1.47%
2026/07/06 28.81% 29.54% 4.03% 2.31% 1.33% 0.9% 1.04% 3.66% 8.42% 0.92%
2026/07/07 49.32% 2.51% 4.4% 4.26% 1.21% 2.78% 0.94% 2.7% 0.13% 1.08%
2026/07/08 18.74% 6.01% 6.15% 0.49% 2.45% 6.36% 2.75% 4.1% 0.08% 7.07%
2026/07/09 44.28% 3.19% 5.66% 1.89% 1.28% 1.12% 0.97% 4.23% 0.31% 2.45%
2026/07/10 44.24% 2.51% 6.16% 3.27% 1.33% 1.64% 3.45% 0.03% 0.09% 3.29%
2026/07/11 49.69% 1.5% 5.71% 0.22% 2.34% 0.77% 1.5% 0.17% 0.22% 5.41%
2026/07/12 27.51% 19.37% 6.2% 1.66% 2.14% 2.43% 4.17% 0.16% 0.26% 4.16%
2026/07/13 3.36% 26.32% 7.11% 4.52% 2.43% 4.75% 9.22% 0.06% 0.13% 4.51%
2026/07/14 8.18% 40.19% 5.96% 3.08% 1.08% 1.83% 1.67% 2.51% 0.02% 1.79%
2026/07/15 3.17% 30.74% 9.16% 2.84% 1.7% 3.19% 0.81% 0.11% 0.12% 2.36%
2026/07/16 5.18% 40.95% 6.24% 5.33% 0.73% 2.01% 0.4% 0.17% 0.02% 1.28%
2026/07/17 8.13% 3.22% 17.02% 0.35% 1.75% 0.74% 0.76% 0.03% 0% 2.19%
2026/07/18 70.99% 2.62% 5.51% 0.19% 0.92% 0.49% 0.32% 0.01% 0% 0.17%
2026/07/19 34.32% 25.41% 6.22% 2.26% 1.3% 0.32% 0.61% 0% 0.02% 1.76%
2026/07/20 58.72% 2.23% 5.63% 3.74% 1.01% 0.47% 0.67% 0% 0.04% 0.12%
2026/07/21 8.23% 39.39% 6.03% 3.01% 1.06% 1.8% 1.69% 2.47% 0.02% 1.78%
2026/07/22 43.94% 22.27% 4.15% 0.27% 1.07% 0.37% 2.34% 1.42% 0.08% 1%
2026/07/23 35.13% 25.24% 3.19% 2.52% 0.93% 2.56% 3.41% 0.77% 0.04% 1.97%
2026/07/24 47.35% 14.9% 4.89% 0.4% 0.97% 1.84% 2.76% 0.88% 0.21% 1.42%
2026/07/25 50.62% 13.31% 3.82% 0.3% 1.05% 1.25% 2.78% 0.04% 0.06% 1.62%
2026/07/26 28.22% 3.3% 8.34% 5.95% 1.73% 2.17% 1.39% 1.32% 0.04% 1.76%
2026/07/27 39.01% 25.61% 4.41% 1.06% 0.83% 1.43% 0.52% 0.75% 0.01% 1.21%
2026/07/28 50.57% 3.4% 5.12% 1.98% 1.23% 0.66% 0.59% 0.09% 0.1% 1.37%
2026/07/29 49.65% 7.79% 6.73% 0.95% 1.6% 0.08% 0.22% 0% 0.06% 0%
2026/07/30 70.95% 4.97% 4% 1.29% 0.96% 0.05% 0.05% 0% 0.04% 0%
2026/07/31 76.32% 4.04% 3.46% 1.31% 1.03% 0.11% 0.03% 0.01% 0% 0%
  • chatgpt.com
  • google.com
  • adobe.com
  • genpact.com
  • davinci.ai
  • servicenow.com
  • aws.amazon.com
  • askgpt.app
  • chatbotapp.ai
  • lovable.dev

Copyright © Adthena. All rights reserved.

In July 2026, ChatGPT.com dominated PPC spend, peaking at 76.32% on the 31st. Google.com fluctuated, while Adobe.com remained steady. Genpact.com and Davinci.ai showed minimal activity. The month ended with ChatGPT.com leading.

Market Exposure

Competitor Count for UK Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 431
2026/07/02 468
2026/07/03 481
2026/07/04 490
2026/07/05 495
2026/07/06 503
2026/07/07 491
2026/07/08 468
2026/07/09 477
2026/07/10 488
2026/07/11 476
2026/07/12 478
2026/07/13 495
2026/07/14 496
2026/07/15 489
2026/07/16 476
2026/07/17 469
2026/07/18 449
2026/07/19 460
2026/07/20 442
2026/07/21 496
2026/07/22 516
2026/07/23 529
2026/07/24 525
2026/07/25 552
2026/07/26 555
2026/07/27 514
2026/07/28 556
2026/07/29 416
2026/07/30 416
2026/07/31 412

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July began with 431 advertisers, peaking at 556 on the 28th. A sharp decline followed, ending the month at 412.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chatgpt.com 4.56%
coursera.org 0.01%
poly.ai 0.01%
moxo.com 0%
uipath.com 0%
amazon.co.uk -0.15%
genpact.com -0.16%
chatbotapp.ai -0.22%
adobe.com -0.62%
google.com -1.48%

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Chatgpt.com surged with a 4.56 increase, while google.com dropped by 1.48. Adobe.com and chatbotapp.ai also saw declines.

Campaign Efficiency

UK Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chatgpt.com google.com adobe.com genpact.com davinci.ai servicenow.com askgpt.app aws.amazon.com chatbotapp.ai chaton.ai
2026/07/01 19.76% 6.6% 15.85% 0.09% 1.66% 0.69% 7.33% 1.79% 0.17% 0%
2026/07/02 62.66% 11.28% 2.22% 0.85% 0.39% 0.25% 0.51% 0.78% 0% 0.01%
2026/07/03 60.99% 10.98% 2.96% 1.62% 0.37% 1.05% 1.5% 0.83% 10.47% 0.99%
2026/07/04 45.66% 18.6% 2.66% 0.02% 0.69% 0.18% 1.75% 1.41% 10.11% 9.18%
2026/07/05 60.63% 2.42% 2.91% 1.94% 0.91% 2.14% 2.94% 1.85% 11.88% 0.59%
2026/07/06 60.83% 18.09% 1.6% 1.4% 0.62% 0.15% 1.7% 0.31% 9.53% 0.01%
2026/07/07 84.07% 1.19% 1.48% 1.68% 0.48% 1.16% 1.04% 0.19% 0.05% 0.35%
2026/07/08 56.18% 4.53% 3.26% 0.05% 1.49% 4.36% 2.63% 1.35% 0.05% 2.6%
2026/07/09 80.86% 1.41% 1.91% 0.94% 0.48% 0.12% 1.7% 0.28% 0.13% 1.69%
2026/07/10 81.35% 1.15% 2.24% 1.45% 0.55% 0.75% 0.01% 1.21% 0.07% 0.01%
2026/07/11 82.74% 0.87% 2.07% 0.02% 1.04% 0.1% 0.04% 0.3% 0.11% 0.02%
2026/07/12 61.34% 13.8% 3.06% 1% 1.34% 1.11% 0.07% 1.91% 0.17% 0.02%
2026/07/13 3.99% 37.77% 6.94% 5.4% 2.57% 5.72% 0.09% 7.16% 0.15% 0%
2026/07/14 24.27% 43.32% 4.38% 3.32% 0.75% 1.79% 2.04% 0.81% 0.02% 0%
2026/07/15 4.01% 45.09% 8.8% 3.49% 1.75% 3.56% 0.11% 0.37% 0.13% 0%
2026/07/16 5.71% 49.9% 5.02% 5.69% 0.6% 2.05% 0.09% 0.28% 0.01% 0.02%
2026/07/17 10.29% 5% 16.5% 0.08% 1.83% 0.47% 0.02% 0.32% 0% 4.07%
2026/07/18 93.93% 0.91% 1.49% 0.01% 0.23% 0.05% 0% 0.02% 0% 0%
2026/07/19 67.22% 17.46% 3.04% 1.36% 0.58% 0.12% 0% 0.12% 0.01% 0.01%
2026/07/20 88.91% 1% 1.74% 1.16% 0.33% 0.08% 0% 0.16% 0.01% 0%
2026/07/21 24.27% 43.32% 4.38% 3.32% 0.75% 1.79% 2.04% 0.81% 0.02% 0%
2026/07/22 74.16% 14.03% 1.74% 0.02% 0.49% 0.07% 0.66% 0.99% 0.04% 0.32%
2026/07/23 68.87% 16.44% 1.41% 1.22% 0.45% 1.27% 0.37% 1.11% 0.02% 0.74%
2026/07/24 82.32% 7.2% 1.6% 0.03% 0.41% 0.55% 0.32% 0.61% 0.08% 0%
2026/07/25 83.27% 6.71% 1.32% 0.02% 0.41% 0.48% 0.01% 0.65% 0.03% 0.27%
2026/07/26 64.98% 2.9% 4.62% 4.82% 0.98% 1.29% 0.78% 0.57% 0.04% 0.74%
2026/07/27 72.34% 15.43% 1.72% 0.57% 0.35% 0.62% 0.35% 0.13% 0.01% 0.35%
2026/07/28 84.79% 1.62% 1.75% 1.11% 0.48% 0.07% 0.03% 0.14% 0.05% 0%
2026/07/29 87.8% 3.05% 1.93% 0.05% 0.51% 0.03% 0% 0.03% 0.01% 0%
2026/07/30 91.86% 1.94% 1.15% 0.57% 0.28% 0.01% 0% 0.02% 0.01% 0%
2026/07/31 94.03% 1.41% 0.89% 0.54% 0.26% 0.01% 0% 0% 0% 0%
  • chatgpt.com
  • google.com
  • adobe.com
  • genpact.com
  • davinci.ai
  • servicenow.com
  • askgpt.app
  • aws.amazon.com
  • chatbotapp.ai
  • chaton.ai

Copyright © Adthena. All rights reserved.

Chatgpt.com dominated July with a peak impression share of 94.03% on the 31st. Google.com saw fluctuations, peaking at 49.9% mid-month. Adobe.com maintained a steady presence, while Genpact.com and others had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Software & Technology AI / Machine Learning - Last month
  1. 1
    Everyone’s talking to ChatGPT - so let’s make it accessible | AbilityNet https://www.abilitynet.org.uk

    A digital world accessible to all. We help individuals and work with organisations.

  2. 2
    AWS Artificial Intelligence https://aws.amazon.com › free › ai

    Start Using AI with AWS Today — Learn About the Benefits of Artificial Intelligence and Read Real-World Examples of AI. How Can Artificial Intelligence Help Your Business? Learn Today With Amazon Web Services. Easy to Start.

  3. 3
    chatbotapp.ai https://chat.chatbotapp.ai › model › gpt

    AI on Browser Built on GPT 5 — Write, rewrite and polish anything with Chatbot AI. Draft emails in seconds. Try free. From emails to...

  4. 4
    ChatGPT: Smart and Simple AI https://www.chatgpt.com › signup

    Try the Official ChatGPT — Get Answers and Simplify Your Daily Tasks with ChatGPT. Just Ask and ChatGPT Can Help. Try the World's Most Popular AI Assistant. Sign Up with...

  5. 5
    Intelligent Process Automation https://www.genpact.com

    Intelligent Automation Service — Learn how to use intelligent automation to retain talent, fuel growth, and reduce costs. See how to connect people, processes, data, and technology...

Copyright © Adthena. All rights reserved.

In the realm of AI and machine learning, top-performing PPC ads reveal a narrative of accessibility, innovation, and efficiency. AbilityNet champions inclusivity, ensuring digital accessibility for all. AWS highlights AI’s transformative business potential, while Chatbotapp.ai showcases GPT-5’s prowess in streamlining communication. ChatGPT simplifies daily tasks, emphasizing user-friendliness. Genpact focuses on intelligent automation, connecting people and technology for growth.

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