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UK Software & Technology AI / Machine Learning - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

AI / Machine Learning – UK

Google AI Overview visibility for Software & Technology AI / Machine Learning UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.9818399521
89.0181600479
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 95.69
google.com 1.44
adobe.com 0.64
microsoft.com 0.29
creativefabrica.com 0.24
chatbotapp.ai 0.15
amazon.co.uk 0.09
elevenlabs.io 0.08
synthesia.io 0.07
speechify.com 0.07
others 1.24
  • chatgpt.com - 95.69%
  • google.com - 1.44%
  • adobe.com - 0.64%
  • microsoft.com - 0.29%
  • creativefabrica.com - 0.24%
  • chatbotapp.ai - 0.15%
  • amazon.co.uk - 0.09%
  • elevenlabs.io - 0.08%
  • synthesia.io - 0.07%
  • speechify.com - 0.07%
  • others - 1.24%

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Chatgpt.com dominates with 95.69% click share, overshadowing others like Google.com at 1.44% and Adobe.com at 0.64%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chatgpt.com google.com adobe.com creativefabrica.com chatbotapp.ai top5-websitebuilders.com ibm.com pipedrive.com microsoft.com zendesk.co.uk
2026/04/01 45.1% 12.28% 4.82% 2.62% 2.79% 1.85% 0.3% 1.28% 0.99% 2.09%
2026/04/02 43.85% 9.02% 5.46% 2.42% 1.37% 1.22% 0.41% 0.6% 5.47% 3.08%
2026/04/03 40.12% 8.89% 5.92% 2.97% 3.26% 1.28% 0.57% 0.73% 8.94% 2.41%
2026/04/04 40.21% 10.41% 4.26% 2.43% 2.69% 1.15% 1.16% 0.68% 13.15% 2.03%
2026/04/05 41.84% 7.95% 2.73% 2.5% 1.62% 1.08% 2.02% 0.61% 6.71% 3.6%
2026/04/06 49.61% 9.2% 2.82% 2.11% 1.85% 0.68% 0.94% 0.64% 7.29% 1.08%
2026/04/07 46.94% 12.72% 3.41% 2.41% 1.42% 0.8% 0.61% 1.02% 5.13% 1.36%
2026/04/08 51.7% 7.03% 4.46% 2.59% 0.9% 0.63% 0.38% 0.98% 5.09% 2.14%
2026/04/09 48.59% 11.29% 4.22% 2.44% 2.14% 1.06% 0.65% 0.66% 4.25% 1.13%
2026/04/10 50.94% 9.52% 4.38% 2.19% 1.71% 0.96% 0.46% 1.55% 3.26% 0.56%
2026/04/11 46.69% 12.08% 6.29% 2.65% 2.36% 0.82% 1.21% 1.09% 0.49% 1.21%
2026/04/12 38.32% 15.11% 6.05% 2.85% 3.55% 1.18% 2.06% 1.05% 0.3% 1.05%
2026/04/13 47.55% 8.5% 6.23% 2.58% 3.31% 0.59% 0.78% 2.51% 0.12% 1.21%
2026/04/14 39.03% 20.31% 4.26% 2.59% 1.93% 0.92% 0.37% 1.92% 0.31% 0.06%
2026/04/15 46.78% 12.87% 5.33% 1.89% 1.65% 0.55% 0.46% 0.69% 0.33% 0.51%
2026/04/16 46.93% 15.77% 5.29% 1.81% 2.77% 0.58% 0.35% 1.19% 0.46% 0.58%
2026/04/17 46.28% 15.1% 5.42% 1.92% 2.74% 0.67% 0.67% 2.09% 0.14% 0.99%
2026/04/18 39.6% 18.46% 4.95% 2.26% 3.69% 0.99% 1.17% 0.83% 0.09% 0.45%
2026/04/19 48.19% 7.63% 5.48% 2.29% 2.57% 0.88% 1.2% 1.8% 0.34% 1.07%
2026/04/20 35.28% 15.9% 6.07% 2.2% 4.22% 1.01% 1.24% 2.34% 0.26% 0.18%
2026/04/21 50.58% 14.04% 4.4% 2.71% 2.78% 0.96% 1.01% 1.97% 0.06% 0.07%
2026/04/22 43.45% 14.6% 5.9% 2.74% 3.46% 1.09% 0.47% 0.87% 0.27% 0.02%
2026/04/23 40.12% 15.35% 5.58% 2.68% 1.8% 0.86% 0.77% 1.81% 0.25% 0.42%
2026/04/24 38.99% 15.07% 6.03% 2.81% 2.67% 1.19% 0.99% 1.72% 0.36% 0.11%
2026/04/25 40.97% 10.2% 5.73% 2.79% 2.63% 0.83% 3.26% 0.28% 0.78% 0.24%
2026/04/26 47.58% 14.12% 4.47% 2.21% 3.37% 0.99% 1.47% 0.76% 0.23% 0.4%
2026/04/27 43.37% 11.45% 5.73% 2.22% 3.49% 1.33% 0.8% 1.07% 0.34% 0.22%
2026/04/28 45.32% 10.76% 6.08% 2.5% 3.34% 1.15% 1.9% 1% 0.24% 0.41%
2026/04/29 46.42% 14.73% 4.8% 2.07% 2.56% 1.35% 0.54% 1.54% 0.37% 0.53%
2026/04/30 49.02% 10.89% 5.34% 2.39% 1.89% 1.47% 1.17% 0.52% 0.51% 0.41%
  • chatgpt.com
  • google.com
  • adobe.com
  • creativefabrica.com
  • chatbotapp.ai
  • top5-websitebuilders.com
  • ibm.com
  • pipedrive.com
  • microsoft.com
  • zendesk.co.uk

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In April 2026, ChatGPT.com led with fluctuating spend, peaking at 51.7%. Google.com saw a mid-month surge, reaching 20.31%. Adobe.com maintained steady growth, while Microsoft.com started strong but declined. The month ended with ChatGPT.com dominating.

Market Exposure

Competitor Count for UK Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 348
2026/04/02 351
2026/04/03 351
2026/04/04 336
2026/04/05 357
2026/04/06 363
2026/04/07 382
2026/04/08 352
2026/04/09 362
2026/04/10 402
2026/04/11 371
2026/04/12 407
2026/04/13 460
2026/04/14 476
2026/04/15 475
2026/04/16 485
2026/04/17 486
2026/04/18 495
2026/04/19 491
2026/04/20 499
2026/04/21 466
2026/04/22 462
2026/04/23 457
2026/04/24 463
2026/04/25 440
2026/04/26 448
2026/04/27 453
2026/04/28 445
2026/04/29 462
2026/04/30 470

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in advertisers, starting at 348 and peaking at 499 mid-month. The month concluded with a steady 470, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
google.com 0.35%
adobe.com 0.13%
chatbot.app 0.09%
chatbotapp.ai 0.06%
outsystems.com 0.06%
amazon.co.uk -0.05%
chaton.ai -0.06%
zendesk.co.uk -0.07%
chatgpt.com -0.14%
microsoft.com -0.45%

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In the past month, google.com surged by 0.35, while microsoft.com dropped by 0.45. Adobe.com gained 0.13, contrasting chatgpt.com’s decline of 0.14.

Campaign Efficiency

UK Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chatgpt.com google.com adobe.com creativefabrica.com chatbotapp.ai microsoft.com pipedrive.com zendesk.co.uk chaton.ai chatbot.app
2026/04/01 82.84% 3.98% 1.4% 1.17% 1.22% 0.42% 0.33% 1.28% 1.41% 0.6%
2026/04/02 82.26% 2.61% 1.68% 1.14% 0.67% 2.39% 0.06% 1.91% 0.82% 0%
2026/04/03 77.69% 3.1% 2.06% 1.52% 1.51% 4.35% 0.1% 1.51% 0.38% 0.19%
2026/04/04 74.04% 3.21% 1.43% 1.13% 1.33% 11.28% 0.09% 1.17% 0.59% 0.15%
2026/04/05 78.18% 2.77% 0.98% 1.29% 0.87% 3.54% 0.13% 2.4% 0.69% 0.17%
2026/04/06 84.47% 2.42% 0.85% 0.91% 0.8% 3.26% 0.09% 0.55% 0.92% 0%
2026/04/07 83.74% 4.04% 1.09% 1.12% 0.51% 2.27% 0.18% 0.73% 0.66% 0.16%
2026/04/08 84.73% 2.24% 1.42% 1.14% 0.31% 2.22% 0.13% 1.19% 0.62% 0%
2026/04/09 85.37% 3.27% 1.29% 1.03% 0.88% 1.87% 0.12% 0.36% 0.72% 0.15%
2026/04/10 85.73% 2.64% 1.36% 0.96% 0.8% 1.38% 0.43% 0.27% 0.53% 0.14%
2026/04/11 84.76% 3.41% 1.99% 1.19% 1.02% 0.14% 0.15% 0.65% 0.5% 0%
2026/04/12 79.48% 5.33% 2.44% 1.47% 1.75% 0.1% 0.19% 0.49% 1.28% 0.02%
2026/04/13 83.81% 2.62% 2.08% 1.13% 1.54% 0.03% 1.01% 0.6% 0.92% 0%
2026/04/14 79.76% 7.56% 1.76% 1.43% 0.88% 0.11% 0.88% 0.01% 0.87% 0.08%
2026/04/15 84.89% 4.29% 1.78% 0.83% 0.7% 0.09% 0.11% 0.32% 0.84% 0.31%
2026/04/16 85.55% 4.86% 1.65% 0.81% 1.25% 0.13% 0.43% 0.3% 0.16% 0.53%
2026/04/17 84.28% 4.46% 1.76% 0.92% 1.5% 0.04% 0.92% 0.68% 0.55% 0.53%
2026/04/18 70.64% 11.52% 1.79% 1.05% 1.94% 0.02% 0.14% 0.29% 0.15% 7.31%
2026/04/19 81.86% 2.21% 1.81% 0.95% 0.94% 0.1% 0.76% 0.51% 0% 5.98%
2026/04/20 78.28% 5.33% 2.41% 1.17% 2.57% 0.09% 1.04% 0.03% 0.21% 0.22%
2026/04/21 87.18% 4.1% 1.44% 1.19% 1.18% 0.02% 0.71% 0.01% 0% 0%
2026/04/22 85.34% 3.88% 1.91% 1.19% 1.57% 0.08% 0.13% 0.01% 0% 0.16%
2026/04/23 80.75% 4.93% 2.02% 1.27% 0.72% 0.08% 0.81% 0.32% 0% 0.18%
2026/04/24 79.89% 5.09% 2.26% 1.4% 1.57% 0.13% 0.79% 0.02% 0% 0.52%
2026/04/25 82% 3.39% 2.04% 1.28% 1.63% 0.24% 0.05% 0.04% 0% 0.19%
2026/04/26 81.98% 4.97% 1.6% 1.04% 1.82% 0.07% 0.35% 0.06% 0% 0%
2026/04/27 82.85% 3.97% 1.96% 1.03% 1.67% 0.11% 0.42% 0.03% 0% 0%
2026/04/28 82.05% 3.6% 2.12% 1.21% 1.65% 0.08% 0.39% 0.05% 0% 0.18%
2026/04/29 84.7% 4.61% 1.61% 0.94% 1.01% 0.11% 0.69% 0.09% 0% 0%
2026/04/30 86.2% 3.82% 1.59% 1% 0.87% 0.14% 0.08% 0.05% 0% 0%
  • chatgpt.com
  • google.com
  • adobe.com
  • creativefabrica.com
  • chatbotapp.ai
  • microsoft.com
  • pipedrive.com
  • zendesk.co.uk
  • chaton.ai
  • chatbot.app

Copyright © Adthena. All rights reserved.

Chatgpt.com dominated April with a peak impression share of 87.18% on the 21st. Google.com saw a notable spike on the 18th, reaching 11.52%. The month concluded with chatgpt.com leading at 86.2%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Software & Technology AI / Machine Learning - Last month
  1. 1
    Online AI Image Generator https://firefly.adobe.com › firefly › ai_image

    Create Images with Text Prompt — Turn Text or Images Into Videos, Then Translate Them Into Over 20 Languages. Try it Now. Create...

  2. 2
    Claude Ai now available here https://chat.chatbotapp.ai › claude › onchatbot

    Ask AI Anything - Claude Ai — Get AI Assistance for Homework, Day-To-Day Tasks, Essays, Content, Ideas, Translations etc

  3. 3
    Official ChatGPT Website https://www.chatgpt.com › signup

    Official ChatGPT from OpenAI — Learn Your Own Way. Try ChatGPT to Become an Expert on Any Topic. Sign Up Today – No Fees.

  4. 4
    Google Gemini https://gemini.google.com

    AI assistant from Google — Get instant help with complex questions, planning, and more - now with Gemini 3.0. Create AI images, brainstorm ideas, and verify responses with Google Search integration.

  5. 5
    Artificial intelligence and intelligent automation https://www.pipedrive.com

    Artificial intelligence and intelligent automation can combine to keep sales teams productive and competitive

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In the realm of AI-driven innovation, Adobe’s Firefly captivates with its multilingual image creation, while Claude AI offers versatile assistance. ChatGPT invites users to explore expertise without fees. Google Gemini integrates AI with search, and Pipedrive enhances sales productivity through intelligent automation.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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