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UK Software & Technology AI / Machine Learning - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

AI / Machine Learning – UK

Google AI Overview visibility for Software & Technology AI / Machine Learning UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.8832613235
81.1167386765
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 96.86
google.com 0.91
adobe.com 0.55
genpact.com 0.12
chatbotapp.ai 0.11
creativefabrica.com 0.08
servicenow.com 0.06
microsoft.com 0.06
speechify.com 0.05
amazon.co.uk 0.05
others 1.15
  • chatgpt.com - 96.86%
  • google.com - 0.91%
  • adobe.com - 0.55%
  • genpact.com - 0.12%
  • chatbotapp.ai - 0.11%
  • creativefabrica.com - 0.08%
  • servicenow.com - 0.06%
  • microsoft.com - 0.06%
  • speechify.com - 0.05%
  • amazon.co.uk - 0.05%
  • others - 1.15%

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In the PPC landscape, ChatGPT.com dominates with 96.86% click share, overshadowing others. Google.com follows at 0.91%, while Adobe.com holds 0.55%. The “others” category collectively captures 1.15%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chatgpt.com adobe.com google.com servicenow.com genpact.com databricks.com creativefabrica.com hpe.com ibm.com chatbotapp.ai
2026/05/01 60.34% 3.81% 9.73% 0% 0.15% 0.58% 1.41% 0.05% 0.45% 3.18%
2026/05/02 68.06% 3.94% 5.57% 0% 0.12% 0.46% 1.23% 0.04% 1.37% 2.48%
2026/05/03 52.75% 4.55% 11.45% 0% 2.62% 0.61% 1.63% 0.05% 2.15% 3.48%
2026/05/04 54.52% 3.75% 8.63% 0.06% 1.19% 0.55% 1.37% 0.04% 1.06% 4.46%
2026/05/05 51.56% 4.82% 10.69% 0.18% 2.59% 0.6% 1.14% 0.04% 1.08% 4.28%
2026/05/06 48.6% 4.83% 13.86% 0.67% 0.34% 0.3% 1.34% 0.19% 1.15% 2.5%
2026/05/07 57.13% 3.53% 10.14% 0.2% 0.25% 0.37% 1.62% 0.82% 0.75% 2.22%
2026/05/08 54.19% 3.07% 9.56% 1.17% 0.57% 0.39% 1.08% 0.67% 0.55% 3.76%
2026/05/09 47.87% 5.49% 11.3% 0.7% 0.14% 0.6% 1.61% 0.85% 1.46% 3.1%
2026/05/10 63.5% 2.88% 7.05% 0.09% 0.84% 0.4% 1.24% 0.76% 1.53% 1.35%
2026/05/11 54.03% 4.39% 7.81% 0.31% 1.88% 0.61% 1.3% 1.43% 0.6% 2.63%
2026/05/12 48.73% 3.75% 11.98% 1.18% 3.19% 0.91% 0.83% 1% 0.73% 0.76%
2026/05/13 57.4% 3.42% 9.54% 1.12% 1.35% 0.67% 0.89% 0.79% 0.41% 1.32%
2026/05/14 53.24% 4.04% 6.71% 0.64% 2.86% 1.15% 0.53% 1.72% 1.25% 1.32%
2026/05/15 53.91% 3.06% 9.52% 1.17% 0.57% 0.39% 1.07% 0.66% 0.55% 3.74%
2026/05/16 46.82% 7.6% 6.35% 1.5% 0.68% 1.15% 0.47% 2.24% 1.95% 0.8%
2026/05/17 47.21% 6.49% 8.25% 0.47% 3.4% 1.17% 0.46% 1.78% 1.82% 1.36%
2026/05/18 62.05% 4.39% 4.9% 0.2% 2.51% 0.81% 0.41% 0.6% 0.53% 0.59%
2026/05/19 49.06% 4.89% 3.33% 0.31% 2.94% 1.27% 0.8% 1.02% 0.48% 3.47%
2026/05/20 54.01% 5.52% 3.97% 0.29% 1.25% 1.06% 0.6% 0.72% 1.4% 2.15%
2026/05/21 51.17% 4.55% 2.95% 2.97% 5.42% 1.19% 0.55% 1.11% 0.56% 2.61%
2026/05/22 48.09% 5.85% 5.07% 0.26% 3.7% 1.49% 0.72% 1.24% 0.78% 0.82%
2026/05/23 54.71% 5.4% 3.94% 1.89% 0.41% 1.28% 0.49% 0.93% 2.07% 2.47%
2026/05/24 52.67% 5.93% 4.43% 1.16% 2.57% 1.12% 0.79% 0.43% 1.7% 0.71%
2026/05/25 52.07% 4% 7.59% 0.95% 2.68% 1.08% 0.48% 0.64% 1.8% 0.03%
2026/05/26 52.86% 3.59% 2.61% 2.89% 4.33% 1.14% 0.49% 0.99% 1.91% 0.64%
2026/05/27 52.51% 4.59% 5.86% 3.38% 4.43% 0.94% 0.59% 1.36% 1.41% 1.07%
2026/05/28 58.7% 4.38% 3.19% 3.06% 3.19% 0.93% 0.63% 0.95% 0.04% 1.04%
2026/05/29 48.66% 5.83% 4.62% 1.28% 2.55% 1.3% 0.83% 0.77% 0.08% 0.72%
2026/05/30 58.53% 4.37% 3.5% 1.88% 0.34% 1.08% 0.7% 0.98% 0.04% 0.03%
2026/05/31 56.04% 3.06% 2.89% 1.93% 1.82% 1.15% 0.8% 0.62% 0.03% 0%
  • chatgpt.com
  • adobe.com
  • google.com
  • servicenow.com
  • genpact.com
  • databricks.com
  • creativefabrica.com
  • hpe.com
  • ibm.com
  • chatbotapp.ai

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Chatgpt.com dominated May with fluctuating spend, peaking at 68.06% on May 2. Adobe.com and google.com showed consistent activity, while servicenow.com and genpact.com had sporadic spikes. The month ended with chatgpt.com leading.

Market Exposure

Competitor Count for UK Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 470
2026/05/02 448
2026/05/03 449
2026/05/04 481
2026/05/05 474
2026/05/06 498
2026/05/07 509
2026/05/08 502
2026/05/09 465
2026/05/10 462
2026/05/11 507
2026/05/12 506
2026/05/13 516
2026/05/14 525
2026/05/15 502
2026/05/16 508
2026/05/17 525
2026/05/18 537
2026/05/19 506
2026/05/20 511
2026/05/21 537
2026/05/22 530
2026/05/23 505
2026/05/24 512
2026/05/25 536
2026/05/26 550
2026/05/27 567
2026/05/28 543
2026/05/29 559
2026/05/30 561
2026/05/31 565

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May began with 470 advertisers, fluctuating initially, then steadily rising. By month’s end, advertisers peaked at 565, marking a significant increase.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chatgpt.com 0.15%
genpact.com 0.08%
servicenow.com 0.05%
siemens.com 0.04%
chaton.ai 0.03%
nvidia.com -0.02%
creativefabrica.com -0.05%
chatbot.app -0.08%
chatbotapp.ai -0.09%
google.com -0.2%

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Google.com saw a significant drop of 0.2, while chatgpt.com surged by 0.15. Genpact.com gained 0.08, and servicenow.com rose by 0.05.

Campaign Efficiency

UK Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chatgpt.com google.com adobe.com servicenow.com genpact.com creativefabrica.com speechify.com chatbotapp.ai chatbot.app ibm.com
2026/05/01 86.89% 3.4% 1.28% 0% 0.01% 0.62% 0.18% 1.88% 0.27% 0.04%
2026/05/02 84.89% 7.44% 1.33% 0% 0.01% 0.54% 0.14% 1.13% 0% 0.09%
2026/05/03 82.97% 4.76% 1.76% 0% 1.12% 0.86% 0.22% 1.99% 0.2% 0.2%
2026/05/04 84.65% 3.35% 1.34% 0.08% 0.52% 0.67% 0.22% 2.49% 0.31% 0.16%
2026/05/05 83.08% 4.76% 1.77% 0.1% 1.12% 0.58% 0.18% 2.05% 0.21% 0.09%
2026/05/06 80.72% 6.1% 2.11% 0.38% 0.02% 0.83% 0.32% 1.44% 0.22% 0.18%
2026/05/07 86.22% 4.17% 1.25% 0.13% 0.02% 0.81% 0.26% 1.27% 0% 0.26%
2026/05/08 79.82% 3.52% 1.08% 0.57% 0.22% 0.52% 0.24% 2.17% 6.69% 0.06%
2026/05/09 81.2% 5.2% 2.36% 0.38% 0.01% 0.91% 0.38% 1.6% 0.01% 0.13%
2026/05/10 88.77% 2.89% 1.03% 0.05% 0.22% 0.6% 0.22% 0.49% 0.47% 0.15%
2026/05/11 82.95% 3.49% 1.74% 0.17% 0.91% 0.69% 0.22% 1.39% 0% 0.65%
2026/05/12 82.12% 5.07% 1.6% 1% 1.49% 0.45% 0.28% 0.33% 0.01% 0.18%
2026/05/13 85.46% 4.05% 1.4% 0.82% 0.45% 0.47% 0.2% 0.53% 0% 0.03%
2026/05/14 84.27% 2.87% 1.64% 0.31% 1.39% 0.28% 0.27% 0.58% 0% 0.41%
2026/05/15 79.82% 3.53% 1.08% 0.57% 0.22% 0.52% 0.24% 2.17% 6.69% 0.06%
2026/05/16 81.21% 3% 3.55% 0.88% 0.05% 0.3% 0.32% 0.41% 0.01% 0.83%
2026/05/17 81.36% 3.84% 3.08% 0.21% 1.78% 0.26% 0.25% 0.71% 0.02% 0.53%
2026/05/18 88.62% 1.88% 1.57% 0.07% 1.1% 0.19% 0.17% 0.23% 0.02% 0.16%
2026/05/19 83.13% 1.8% 1.92% 0.12% 1.37% 0.43% 0.31% 1.65% 0.41% 0.12%
2026/05/20 83.18% 2.21% 2.33% 0.13% 0.61% 0.33% 0.24% 1.02% 0.36% 0.44%
2026/05/21 82.47% 1.71% 1.87% 1.63% 2.68% 0.29% 0.31% 1.29% 0% 0.14%
2026/05/22 82.78% 3% 2.44% 0.12% 1.82% 0.4% 0.31% 0.38% 0% 0.21%
2026/05/23 83.87% 2.17% 2.11% 1.02% 0.03% 0.25% 0.24% 1.21% 0.66% 0.73%
2026/05/24 83.77% 2.52% 2.32% 0.62% 1.11% 0.41% 0.31% 0.35% 0% 0.54%
2026/05/25 75.72% 13.69% 1.42% 0.47% 1.24% 0.23% 0.14% 0.02% 0% 0.43%
2026/05/26 83.77% 1.49% 1.42% 1.55% 1.98% 0.26% 0.14% 0.3% 0% 0.69%
2026/05/27 79.08% 7.68% 1.7% 1.68% 1.98% 0.29% 0.18% 0.48% 0% 0.43%
2026/05/28 81.43% 6.84% 1.58% 1.45% 1.41% 0.28% 0.15% 0.43% 0% 0%
2026/05/29 81.66% 2.5% 2.26% 0.69% 1.17% 0.43% 0.21% 0.35% 0% 0.01%
2026/05/30 85% 1.94% 1.6% 0.91% 0.02% 0.34% 0.18% 0.01% 0.01% 0%
2026/05/31 85.93% 1.92% 1.19% 1% 0.86% 0.4% 0.21% 0.01% 0% 0%
  • chatgpt.com
  • google.com
  • adobe.com
  • servicenow.com
  • genpact.com
  • creativefabrica.com
  • speechify.com
  • chatbotapp.ai
  • chatbot.app
  • ibm.com

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ChatGPT.com dominated May 2026, peaking at 88.77% on the 10th. Google.com saw a spike on the 25th with 13.69%. Adobe.com maintained a steady presence, while ServiceNow.com and Genpact.com showed sporadic peaks. The month concluded with ChatGPT.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Software & Technology AI / Machine Learning - Last month
  1. 1
    Claude Ai now available here https://chat.chatbotapp.ai › claude › onchatbot

    Ask AI Anything - Claude Ai — Chatbot AI: The AI chat solution that changes everything. Get answers you need anytime. Meet the Claude Ai app , you can ask it any question and get...

  2. 2
    Official ChatGPT Website https://www.chatgpt.com › signup

    Start projects in ChatGPT — The Ultimate How-To Guide for Your Unique Interests. Ask the Official ChatGPT Today. Leverage ChatGPT to Research Topics That Spark Your Interest. Try It with No Fees. Ask ChatGPT anything.

  3. 3
    Intelligent Process Automation https://www.genpact.com

    Make Your Processes Smarter — See how to connect people, processes, data, and technology with intelligent automation. Build a...

  4. 4
    K:AI for Workflow Automation in Marketing & Service - Klaviyo UK https://www.klaviyo.com

    Improve performance with predictive analytics, AI content generation, and peer benchmarks.

  5. 5
    ServiceNow® AI: Work Smarter - Your new AI Experience is here https://www.servicenow.com

    Only the ServiceNow AI Platform brings together everything AI needs to succeed.

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In the realm of AI-driven solutions, Claude Ai and ChatGPT captivate with their promise of limitless inquiry and project initiation. Genpact and Klaviyo emphasize intelligent automation and predictive analytics, while ServiceNow unifies AI essentials for enhanced productivity.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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