Share of Clicks for top 10 UK Gambling & Gaming Sports Betting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| williamhill.com | 37.83 |
| bet365.com | 16.2 |
| ladbrokes.com | 14.42 |
| skybet.com | 10.44 |
| coral.co.uk | 3.58 |
| paddypower.com | 2.78 |
| betfred.com | 2.29 |
| boylesports.com | 2.12 |
| betfair.com | 1.82 |
| betway.com | 0.91 |
| others | 7.61 |
- williamhill.com - 37.83%
- bet365.com - 16.2%
- ladbrokes.com - 14.42%
- skybet.com - 10.44%
- coral.co.uk - 3.58%
- paddypower.com - 2.78%
- betfred.com - 2.29%
- boylesports.com - 2.12%
- betfair.com - 1.82%
- betway.com - 0.91%
- others - 7.61%
Copyright © Adthena. All rights reserved.
William Hill dominates with 37.83% click share, followed by Bet365 at 16.2%. Others collectively hold 7.61%, showcasing diverse competition.
Share of Spend for the top 10 UK Gambling & Gaming Sports Betting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bet365.com | paddypower.com | coral.co.uk | ladbrokes.com | skybet.com | betfred.com | williamhill.com | bestukbettingsites.com | ubet.co.uk | boylesports.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 9.07% | 5.62% | 5.66% | 11.12% | 7.04% | 2.91% | 27% | 1.64% | 3.89% | 2.4% |
| 2026/02/02 | 9.02% | 4.96% | 5.67% | 10.77% | 6.94% | 3.26% | 19.48% | 4.81% | 3.42% | 2.88% |
| 2026/02/03 | 9.46% | 4.65% | 7.22% | 11.35% | 4.51% | 5.75% | 25.04% | 3.06% | 3.86% | 1.63% |
| 2026/02/04 | 10.57% | 3.56% | 11.19% | 10.99% | 7.19% | 3% | 25.72% | 2.08% | 3.74% | 1.5% |
| 2026/02/05 | 8.94% | 1.95% | 13.16% | 13.68% | 5.99% | 2.75% | 22.96% | 3.05% | 2.74% | 1.69% |
| 2026/02/06 | 10.21% | 3.31% | 6.97% | 13.65% | 5.34% | 4.79% | 16.05% | 3.05% | 2.24% | 1.77% |
| 2026/02/07 | 7.14% | 3.41% | 6.36% | 15.2% | 5.75% | 7.44% | 21.33% | 4.28% | 2.66% | 1.67% |
| 2026/02/08 | 8.25% | 4.47% | 7.34% | 19.3% | 6.99% | 7.86% | 18.93% | 2.93% | 2.84% | 2.07% |
| 2026/02/09 | 6.21% | 3.35% | 5.26% | 16.54% | 5.35% | 5.18% | 26.81% | 3.26% | 1.42% | 4.14% |
| 2026/02/10 | 6.24% | 5.04% | 6.9% | 15.97% | 6.46% | 4.12% | 23.68% | 2.64% | 3.12% | 2.51% |
| 2026/02/11 | 5.73% | 5.29% | 11.05% | 20.82% | 7.58% | 5.49% | 12.75% | 1.74% | 2.59% | 3.15% |
| 2026/02/12 | 2.36% | 6.36% | 10.38% | 19.73% | 10.6% | 4.91% | 14.07% | 2.08% | 1.9% | 3.29% |
| 2026/02/13 | 10% | 3.24% | 6.83% | 13.37% | 5.23% | 4.69% | 15.73% | 2.99% | 2.2% | 1.73% |
| 2026/02/14 | 7.13% | 3.41% | 6.35% | 15.18% | 5.74% | 7.44% | 21.31% | 4.28% | 2.67% | 1.67% |
| 2026/02/15 | 8.24% | 4.46% | 7.33% | 19.28% | 6.99% | 7.88% | 18.91% | 2.92% | 2.83% | 2.06% |
| 2026/02/16 | 6.2% | 3.35% | 5.25% | 16.53% | 5.35% | 5.18% | 26.79% | 3.26% | 1.42% | 4.13% |
| 2026/02/17 | 5.75% | 6.18% | 6.69% | 17.12% | 8.71% | 4.85% | 16.42% | 0.48% | 3.64% | 2.95% |
| 2026/02/18 | 8.06% | 5.53% | 10.48% | 17.14% | 7.2% | 3.97% | 13.69% | 0.53% | 5.14% | 2.31% |
| 2026/02/19 | 8.32% | 0.02% | 7.85% | 16.75% | 26.97% | 1.83% | 11.67% | 0.09% | 2.04% | 0.24% |
| 2026/02/20 | 18.36% | 7.34% | 1.64% | 10.34% | 13.38% | 2.3% | 6.4% | 0.29% | 14.23% | 0.65% |
| 2026/02/21 | 4.53% | 5.66% | 12.72% | 34.17% | 8.33% | 4.98% | 12.66% | 0.82% | 0% | 0.03% |
| 2026/02/22 | 6.2% | 0.07% | 5.44% | 42.88% | 10.15% | 1.74% | 6.39% | 1.25% | 0.61% | 1.41% |
| 2026/02/23 | 5.34% | 0.08% | 0.13% | 20.69% | 6.33% | 3.18% | 29.3% | 0.69% | 1.46% | 0.49% |
| 2026/02/24 | 3.82% | 7.22% | 8.44% | 6.05% | 14.66% | 0.83% | 42.8% | 0.01% | 0.55% | 0.06% |
| 2026/02/25 | 3.63% | 0.02% | 10.29% | 24.23% | 17.33% | 3.93% | 3.8% | 0% | 1.08% | 0.17% |
| 2026/02/26 | 19.1% | 16.65% | 4.12% | 12.2% | 6.82% | 7.49% | 16.58% | 0.04% | 0.08% | 0.01% |
| 2026/02/27 | 9.65% | 18.15% | 18.66% | 8.52% | 10.56% | 0.01% | 14.84% | 0.08% | 0.05% | 1.07% |
| 2026/02/28 | 20.52% | 17.92% | 13.74% | 12.8% | 6.81% | 4.72% | 2.09% | 0.86% | 0.58% | 0.13% |
- bet365.com
- paddypower.com
- coral.co.uk
- ladbrokes.com
- skybet.com
- betfred.com
- williamhill.com
- bestukbettingsites.com
- ubet.co.uk
- boylesports.com
Copyright © Adthena. All rights reserved.
In February 2026, bet365.com saw fluctuating spend shares, peaking at 20.52% on the 28th. Paddypower.com experienced a significant rise to 18.15% on the 27th. Coral.co.uk’s share peaked at 18.66% on the 27th. Ladbrokes.com dominated with a high of 42.88% on the 22nd. Skybet.com had a notable peak of 26.97% on the 19th. Williamhill.com reached 42.8% on the 24th. Bestukbettingsites.com, ubet.co.uk, and boylesports.com had lower shares, with minor fluctuations. The month ended with ladbrokes.com leading the spend share.
Competitor Count for UK Gambling & Gaming Sports Betting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 78 |
| 2026/02/02 | 77 |
| 2026/02/03 | 83 |
| 2026/02/04 | 81 |
| 2026/02/05 | 86 |
| 2026/02/06 | 86 |
| 2026/02/07 | 80 |
| 2026/02/08 | 91 |
| 2026/02/09 | 84 |
| 2026/02/10 | 82 |
| 2026/02/11 | 82 |
| 2026/02/12 | 80 |
| 2026/02/13 | 86 |
| 2026/02/14 | 80 |
| 2026/02/15 | 91 |
| 2026/02/16 | 84 |
| 2026/02/17 | 80 |
| 2026/02/18 | 69 |
| 2026/02/19 | 46 |
| 2026/02/20 | 44 |
| 2026/02/21 | 39 |
| 2026/02/22 | 46 |
| 2026/02/23 | 46 |
| 2026/02/24 | 47 |
| 2026/02/25 | 46 |
| 2026/02/26 | 39 |
| 2026/02/27 | 47 |
| 2026/02/28 | 57 |
Copyright © Adthena. All rights reserved.
February began with 78 advertisers, peaking at 91 mid-month. A sharp decline followed, ending at 57.
