US Gambling & Gaming Sports Betting - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports Betting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Sports Betting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
stake.us	85.48
betmgm.com	4.31
crowncoinscasino.com	2.23
twinspires.com	1.65
draftkings.com	1.25
mcluck.com	0.89
modo.us	0.69
bet365.com	0.65
realprize.com	0.6
caesars.com	0.54
others	1.71

Stake.us dominates with 85.48% click share, overshadowing others. Betmgm.com follows at 4.31%, while Crowncoinscasino.com holds 2.23%. Others collectively capture 1.71%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Sports Betting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	mcluck.com	pulsz.com	crowncoinscasino.com	stake.us	bet365.com	caesars.com	realprize.com	draftkings.com	modo.us	betmgm.com
2025/06/01	1.44%	2.16%	0%	37.37%	3.67%	10.28%	0%	13.21%	0%	22.43%
2025/06/02	3.54%	1.64%	0%	28.49%	11.87%	5.91%	0%	13.17%	0%	33.27%
2025/06/03	0%	0%	0%	58.72%	1.42%	6.19%	0%	3.77%	0%	25.31%
2025/06/04	4.55%	4.41%	4.12%	34.38%	0.98%	10.48%	0%	5.56%	0%	27.52%
2025/06/05	0%	0%	0%	48.66%	4.32%	3.5%	0%	8.77%	0%	27.5%
2025/06/06	7.54%	5.36%	0%	0%	4.9%	2.56%	0%	12.84%	5.65%	50.78%
2025/06/07	13.54%	2.46%	1.08%	30.2%	2.28%	2.94%	3.75%	8.95%	5.8%	11.58%
2025/06/08	3.95%	0%	4.59%	28.66%	0%	7.8%	0%	5.5%	2.79%	30.39%
2025/06/09	0%	0%	0%	22.83%	1.96%	11.57%	0%	8.05%	9.23%	30%
2025/06/10	3.36%	0%	1.07%	20.06%	4.04%	4.92%	8.91%	26.15%	3.16%	21.7%
2025/06/11	0%	0%	0%	24.78%	7.76%	2.04%	1.95%	15.31%	2%	35.89%
2025/06/12	0%	0%	7.59%	28.38%	11.84%	2%	0%	3.41%	13.42%	30.17%
2025/06/13	3.63%	2.45%	0%	15.98%	8.83%	5.38%	2.75%	6.75%	4.87%	30.4%
2025/06/14	14.11%	10.03%	0%	70.07%	0%	0%	0%	0%	0%	0.08%
2025/06/15	0%	0%	0%	0%	0%	1.65%	0%	3.11%	0%	93.87%
2025/06/16	0%	0%	28.23%	0%	0%	24.11%	20.28%	0.03%	0%	0.26%
2025/06/17	0%	0%	0%	85.86%	0%	0.02%	0%	0.03%	0%	0.49%
2025/06/18	6.68%	0%	8.55%	60.73%	0%	11.67%	5.89%	5.03%	0%	0.02%
2025/06/19	10.12%	0%	10.73%	74.93%	0%	0%	0%	0%	0%	0%
2025/06/20	4.06%	3.03%	19.07%	70.83%	0%	0.12%	0%	0%	0%	0%
2025/06/21	13.84%	7.67%	6.5%	60.22%	0%	0%	0%	0%	0%	0%
2025/06/25	24.75%	9.83%	0%	12.3%	0%	44.77%	0%	0%	0%	0%
2025/06/26	0%	0%	0%	100%	0%	0%	0%	0%	0%	0%
2025/06/27	9.31%	0%	2.88%	72.92%	0%	6.26%	0%	5.15%	3.49%	0%
2025/06/28	0%	0%	0%	97.56%	0%	0%	0%	0%	0%	0%
2025/06/30	17.88%	17.31%	16.16%	12.1%	0%	0%	0%	0%	0%	0%

In June 2025, Stake.us dominated with a peak spend of 100.00 on June 26. BetMGM saw a significant drop mid-month, while McLuck.com surged to 24.75 on June 25. The month concluded with Stake.us leading, followed by BetMGM.

Market Exposure

Competitor Count for US Gambling & Gaming Sports Betting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	21
2025/06/02	15
2025/06/03	10
2025/06/04	21
2025/06/05	16
2025/06/06	21
2025/06/07	27
2025/06/08	22
2025/06/09	20
2025/06/10	27
2025/06/11	23
2025/06/12	17
2025/06/13	25
2025/06/14	10
2025/06/15	4
2025/06/16	7
2025/06/17	6
2025/06/18	9
2025/06/19	6
2025/06/20	7
2025/06/21	7
2025/06/23	1
2025/06/25	5
2025/06/26	1
2025/06/27	6
2025/06/28	2
2025/06/29	1
2025/06/30	5

June began with 21 advertisers, peaking at 27 mid-month. A decline followed, ending with 5 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Sports Betting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
stake.us	16.39%
crowncoinscasino.com	4.09%
hollywoodgreektown.com	0.09%
hellomillions.com	0.07%
playfame.com	0.01%
realprize.com	-1.15%
modo.us	-1.33%
draftkings.com	-2.11%
twinspires.com	-3.32%
betmgm.com	-7.6%

Stake.us surged with a 16.39% click share increase, while BetMGM.com plummeted by 7.6%. CrownCoinsCasino.com also rose by 4.09%.

Campaign Efficiency

US Gambling & Gaming Sports Betting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	crowncoinscasino.com	stake.us	mcluck.com	pulsz.com	socialplayhub.com	caesars.com	modo.us	draftkings.com	realprize.com	betmgm.com
2025/06/01	0%	70.76%	0.91%	0.91%	0%	9.2%	0%	7.42%	0%	4.64%
2025/06/02	0%	54.27%	13.57%	13.57%	0%	3.63%	0%	3.02%	0%	7.1%
2025/06/03	0%	89.45%	0%	0%	0%	1.62%	0%	3.2%	0%	4.43%
2025/06/04	1.37%	77.51%	1.37%	1.37%	0%	3.43%	0%	2.57%	0%	8.13%
2025/06/05	0%	86.77%	0%	0%	0%	1.38%	0%	1.95%	0%	5.34%
2025/06/06	0%	0%	6.74%	3.37%	0%	5.66%	6.74%	10.53%	0%	32.3%
2025/06/07	4.52%	37.42%	11.5%	0.41%	5.34%	7.2%	5.75%	4.04%	9.05%	1.75%
2025/06/08	2.69%	74.56%	2.69%	0%	1.34%	2.78%	1.34%	3.54%	0%	7.2%
2025/06/09	0%	39.17%	0%	0%	25.35%	4.55%	13.82%	2.5%	0%	6.4%
2025/06/10	6.43%	39.17%	7.59%	0%	0.01%	3.29%	7.01%	11.03%	14.6%	5.53%
2025/06/11	0%	52.68%	0%	0%	0%	1.27%	7.53%	6.59%	7.53%	8.72%
2025/06/12	2.52%	49.03%	0%	0%	0%	1.34%	29.59%	1.67%	0%	7.18%
2025/06/13	0%	33.67%	10.64%	9.76%	0%	3.3%	2.64%	3.18%	1.76%	11.44%
2025/06/14	0%	92.87%	3.16%	1.58%	0%	0%	0%	0%	0%	0.01%
2025/06/15	0%	0%	0%	0%	0%	13.95%	0%	4.07%	0%	77.91%
2025/06/16	33.26%	0%	0%	0%	33.26%	16.67%	0%	0.02%	16.63%	0.15%
2025/06/17	0%	68.67%	0%	0%	0%	0.08%	0%	0.02%	0%	0.3%
2025/06/18	27.19%	67.98%	0.82%	0%	0%	1.64%	0%	0.82%	0.82%	0%
2025/06/19	29.12%	69.12%	1.17%	0%	0%	0%	0%	0%	0%	0%
2025/06/20	39.28%	58.35%	1.15%	0.57%	0%	0.08%	0%	0%	0%	0%
2025/06/21	23.09%	70.66%	2.78%	1.39%	0%	0%	0%	0%	0%	0%
2025/06/25	0%	12.5%	25%	12.5%	0%	37.5%	0%	0%	0%	0%
2025/06/26	0%	100%	0%	0%	0%	0%	0%	0%	0%	0%
2025/06/27	0.94%	94.09%	1.89%	0%	0%	1.2%	0.94%	0.94%	0%	0%
2025/06/28	0%	99.11%	0%	0%	0%	0%	0%	0%	0%	0%
2025/06/30	16.67%	16.67%	16.67%	16.67%	0%	0%	0%	0%	0%	0%

Stake.us dominated June with fluctuating impressions, peaking at 100.00% on June 26. Crowncoinscasino.com surged mid-month, reaching 39.28% on June 20. Socialplayhub.com and others showed varied trends, ending with lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Sports Betting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Frequently Asked Questions

Why is the US Gambling & Gaming Sports Betting June 2025 Report useful and how should I use it?

Why is the US Gambling & Gaming Sports Betting June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Gambling & Gaming Sports Betting June 2025 Report
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How often is the data updated?

Data within the US Gambling & Gaming Sports Betting June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Gambling & Gaming Sports Betting June 2025 Report?

The US Gambling & Gaming Sports Betting June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Gambling & Gaming Sports Betting June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Gambling & Gaming Sports Betting June 2025 Report for?

The US Gambling & Gaming Sports Betting June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

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US Gambling & Gaming Sports Betting - PPC Market Share Analysis June 2025

Share of Clicks for top 10 US Gambling & Gaming Sports Betting brands

Share of Spend for the top 10 US Gambling & Gaming Sports Betting brands

Competitor Count for US Gambling & Gaming Sports Betting

Market Loss & Market Gains for US Gambling & Gaming Sports Betting

US Gambling & Gaming Sports Betting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Sports Betting

Frequently Asked Questions

Why is the US Gambling & Gaming Sports Betting June 2025 Report useful and how should I use it?

Why is the US Gambling & Gaming Sports Betting June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Gambling & Gaming Sports Betting June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Gambling & Gaming Sports Betting June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

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US Gambling & Gaming Sports Betting - PPC Market Share Analysis June 2025

Share of Clicks for top 10 US Gambling & Gaming Sports Betting brands

Share of Spend for the top 10 US Gambling & Gaming Sports Betting brands

Competitor Count for US Gambling & Gaming Sports Betting

Market Loss & Market Gains for US Gambling & Gaming Sports Betting

US Gambling & Gaming Sports Betting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Sports Betting

Frequently Asked Questions

Why is the US Gambling & Gaming Sports Betting June 2025 Report useful and how should I use it?

Why is the US Gambling & Gaming Sports Betting June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Gambling & Gaming Sports Betting June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Gambling & Gaming Sports Betting June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

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the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena