UK Hospitality Theaters & Cinemas - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – UK

Google AI Overview visibility for Hospitality Theaters & Cinemas UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.3324857664
84.6675142336
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 64
36
64%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 18%
Navigational 0%
Seasonal 0%
Local 16%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
londontheatre.co.uk 18.17
londontheatredirect.com 13.03
getyourguide.com 10.65
viator.com 6.4
london-theater-tickets.com 6.36
todaytix.com 4.42
klook.com 2.83
birminghamhippodrome.com 2.82
londonboxoffice.co.uk 2.53
thephantomoftheopera.com 2.49
others 30.3
  • londontheatre.co.uk - 18.17%
  • londontheatredirect.com - 13.03%
  • getyourguide.com - 10.65%
  • viator.com - 6.4%
  • london-theater-tickets.com - 6.36%
  • todaytix.com - 4.42%
  • klook.com - 2.83%
  • birminghamhippodrome.com - 2.82%
  • londonboxoffice.co.uk - 2.53%
  • thephantomoftheopera.com - 2.49%
  • others - 30.3%

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In the theater and cinema PPC landscape, londontheatre.co.uk leads with 18.17% click share. Others collectively hold 30.30%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date londontheatre.co.uk londontheatredirect.com getyourguide.com todaytix.com viator.com london-theater-tickets.com klook.com londonboxoffice.co.uk atgtickets.com thephantomoftheopera.com
2026/02/01 18.61% 13.01% 9.13% 3.87% 7.39% 12.12% 4.24% 2.54% 2.49% 1.98%
2026/02/02 18.77% 12.64% 11.13% 4.04% 8.64% 12.82% 2.29% 2.9% 1.44% 2.57%
2026/02/03 18.04% 12.28% 13.63% 5.65% 6.74% 11.82% 0.74% 2.65% 2.22% 1.87%
2026/02/04 18.71% 14.25% 12.09% 5.58% 5.97% 7.65% 1.3% 3.02% 2.81% 2.29%
2026/02/05 19.84% 16.41% 11.7% 5.24% 5.82% 8.27% 2.3% 2.21% 2.1% 2.15%
2026/02/06 16.1% 15.8% 11.64% 4.52% 6.84% 11.33% 3.68% 2.75% 1.78% 2.5%
2026/02/07 15.19% 17.51% 11.53% 3.08% 7.4% 9.2% 3.6% 3.68% 2.09% 2.08%
2026/02/08 18.35% 16.97% 12.4% 2.83% 5.93% 8.4% 2.26% 3.63% 1.94% 2.66%
2026/02/09 20.2% 14.59% 11.42% 3.08% 6.44% 9.35% 4.32% 4.08% 2.16% 1.84%
2026/02/10 14.8% 14.5% 13.27% 3.95% 7.59% 8.7% 4.31% 4% 1.44% 2.88%
2026/02/11 13.76% 14.52% 12.61% 3.95% 9.71% 7.55% 3.89% 3.27% 2.53% 2.8%
2026/02/12 15.83% 14.73% 10.98% 4.04% 7.62% 8.88% 4.05% 2.66% 1.44% 2.45%
2026/02/13 16.01% 15.72% 11.63% 4.5% 6.8% 11.27% 3.67% 2.73% 1.82% 2.48%
2026/02/14 15.14% 17.45% 11.58% 3.07% 7.39% 9.16% 3.62% 3.66% 2.08% 2.08%
2026/02/15 18.31% 16.9% 12.4% 2.81% 5.91% 8.36% 2.26% 3.61% 1.93% 2.65%
2026/02/16 20.17% 14.56% 11.44% 3.08% 6.43% 9.33% 4.34% 4.08% 2.15% 1.84%
2026/02/17 6.47% 15.07% 21.13% 2.73% 14.36% 8.62% 4.52% 2.76% 1.29% 0.31%
2026/02/18 13.86% 13.28% 14.11% 5.1% 10.07% 8.45% 4.04% 2.25% 2.46% 1.16%
2026/02/19 14.79% 15.31% 11.05% 6.01% 9.36% 10.75% 3.68% 2.79% 2.51% 2.04%
2026/02/20 14.83% 13.79% 10.36% 6.77% 8.58% 9.95% 3.77% 4.19% 1.75% 1.15%
2026/02/21 15.46% 13.66% 12.27% 7.34% 6.05% 7.55% 3.68% 2.74% 2.64% 1.39%
2026/02/22 19.87% 12.68% 11.94% 5.23% 8.47% 7.41% 3.02% 4.14% 2.52% 1.53%
2026/02/23 21.54% 12.66% 10.99% 7.4% 7.67% 5.79% 4.4% 4.58% 2.36% 1.48%
2026/02/24 19.79% 11.4% 10.53% 6.5% 8.26% 8.24% 3.89% 4.07% 1.58% 1.76%
2026/02/25 19.48% 12.52% 10.78% 6.7% 9.71% 8.18% 3.22% 4.79% 2.17% 1.39%
2026/02/26 19.2% 12.74% 10.22% 6.21% 8.72% 8.99% 3.73% 2.6% 1.69% 2.5%
2026/02/27 20.4% 11.67% 13.93% 5.98% 10.56% 5.56% 2.41% 3.52% 3.31% 2.01%
2026/02/28 22.61% 12.29% 11.73% 7.77% 6.97% 6.91% 4.2% 3.59% 1.6% 1.3%
  • londontheatre.co.uk
  • londontheatredirect.com
  • getyourguide.com
  • todaytix.com
  • viator.com
  • london-theater-tickets.com
  • klook.com
  • londonboxoffice.co.uk
  • atgtickets.com
  • thephantomoftheopera.com

Copyright © Adthena. All rights reserved.

In February 2026, londontheatre.co.uk led PPC spend, peaking at 22.61% on the 28th. Meanwhile, getyourguide.com surged to 21.13% on the 17th. The month concluded with londontheatre.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 126
2026/02/02 124
2026/02/03 119
2026/02/04 124
2026/02/05 132
2026/02/06 123
2026/02/07 127
2026/02/08 128
2026/02/09 119
2026/02/10 128
2026/02/11 133
2026/02/12 121
2026/02/13 123
2026/02/14 127
2026/02/15 128
2026/02/16 119
2026/02/17 99
2026/02/18 102
2026/02/19 126
2026/02/20 121
2026/02/21 119
2026/02/22 123
2026/02/23 123
2026/02/24 118
2026/02/25 126
2026/02/26 129
2026/02/27 114
2026/02/28 113

Copyright © Adthena. All rights reserved.

February saw fluctuating advertiser numbers, peaking at 133 on the 11th, then dipping to 99 on the 17th. The month concluded with 113 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wmc.org.uk 1.17%
todaytix.com 1.13%
viator.com 1%
klook.com 0.98%
londontheatre.co.uk 0.93%
hollywoodbowl.co.uk -0.61%
tickadoo.com -0.65%
thephantomoftheopera.com -0.79%
london-theater-tickets.com -1.11%
londontheatredirect.com -1.81%

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In the past month, wmc.org.uk and todaytix.com saw the largest click share gains, while londontheatredirect.com experienced the most significant decline.

Campaign Efficiency

UK Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com londontheatre.co.uk viator.com londontheatredirect.com todaytix.com london-theater-tickets.com klook.com londonboxoffice.co.uk tiqets.com groupon.co.uk
2026/02/01 15.38% 13.01% 12.25% 9.62% 3.48% 12.9% 3.94% 2.3% 2.17% 2.83%
2026/02/02 15.91% 13.46% 12.39% 9.98% 4.02% 13.85% 2.58% 3% 2.19% 3.2%
2026/02/03 21.52% 11.92% 10.91% 8.7% 5.22% 12.58% 0.84% 2.42% 2.76% 3.77%
2026/02/04 19.8% 13.09% 10.15% 10.65% 5.58% 8.27% 1.29% 2.98% 2.16% 3.9%
2026/02/05 18.78% 13.37% 10.7% 12.14% 5.04% 8.74% 2.32% 2% 2.49% 3.94%
2026/02/06 19.1% 10.77% 10.6% 11.91% 4.27% 11.94% 3.33% 2.65% 2.33% 3.17%
2026/02/07 17.78% 10.59% 11.27% 13.74% 3.07% 9.98% 3.67% 3.41% 2.66% 3.02%
2026/02/08 19.61% 12.96% 11.06% 13.32% 2.67% 8.96% 2.33% 3.52% 2.44% 2.32%
2026/02/09 19.24% 14.65% 9.71% 11.49% 2.97% 10.19% 4.43% 3.93% 1.99% 2.33%
2026/02/10 22.46% 9.68% 13.64% 10.07% 3.6% 9.04% 4.56% 3.35% 2.51% 1.75%
2026/02/11 19.42% 9.36% 14.77% 10.67% 3.69% 7.86% 5.13% 3.04% 2.7% 2.53%
2026/02/12 17.36% 10.77% 13.23% 11.19% 3.88% 9.23% 4.57% 2.47% 1.95% 2.72%
2026/02/13 19.1% 10.77% 10.6% 11.91% 4.27% 11.94% 3.33% 2.65% 2.33% 3.17%
2026/02/14 17.78% 10.59% 11.27% 13.74% 3.07% 9.98% 3.67% 3.41% 2.66% 3.02%
2026/02/15 19.61% 12.96% 11.06% 13.32% 2.67% 8.96% 2.33% 3.52% 2.44% 2.32%
2026/02/16 19.24% 14.65% 9.71% 11.49% 2.97% 10.19% 4.43% 3.93% 1.99% 2.33%
2026/02/17 26.22% 4.15% 18.28% 11.35% 2.91% 8.9% 5.27% 2.66% 2.81% 1.65%
2026/02/18 17.87% 9.43% 14.74% 10.51% 5.22% 9.49% 4.71% 2.33% 2.82% 2.23%
2026/02/19 15.5% 10.26% 14.23% 11.98% 6.05% 11.58% 4.85% 2.91% 1.77% 1.88%
2026/02/20 14.44% 10.24% 12.42% 10.75% 7.26% 10.76% 5.04% 3.98% 3.23% 3.21%
2026/02/21 17.02% 10.68% 9.77% 10.33% 8.34% 8.28% 4.72% 2.7% 2.97% 3.01%
2026/02/22 18.36% 13.3% 12.36% 9.49% 5.43% 7.54% 4.37% 4.07% 1.62% 1.7%
2026/02/23 16.91% 14.59% 12.45% 9.47% 7.93% 6.14% 4.89% 4.47% 1.46% 1.99%
2026/02/24 15.06% 14.03% 12.68% 8.83% 6.98% 9.05% 5.17% 3.94% 1.72% 2.52%
2026/02/25 16.04% 13.47% 14.47% 9.59% 6.96% 8.87% 4.45% 4.58% 1.38% 2.51%
2026/02/26 17.17% 13.1% 14.12% 9.41% 6.32% 9.47% 4.25% 2.53% 1.61% 2.76%
2026/02/27 20.87% 13.8% 15.1% 8.33% 5.86% 5.67% 2.73% 3.29% 1.47% 4.16%
2026/02/28 16.75% 15.92% 10.95% 9.26% 8.02% 7.55% 5.33% 3.43% 2.46% 1.94%
  • getyourguide.com
  • londontheatre.co.uk
  • viator.com
  • londontheatredirect.com
  • todaytix.com
  • london-theater-tickets.com
  • klook.com
  • londonboxoffice.co.uk
  • tiqets.com
  • groupon.co.uk

Copyright © Adthena. All rights reserved.

In February 2026, GetYourGuide.com led with fluctuating impressions, peaking at 26.22% on the 17th. LondonTheatre.co.uk saw a dip mid-month but ended strong at 15.92%. Viator.com had a notable spike on the 17th, reaching 18.28%. The month concluded with GetYourGuide.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas - Last month
  1. 1
    All London Shows - all london shows https://www.londonboxoffice.co.uk

    Read reviews and buy tickets for London shows with London Box Office. We offer a secure online booking service, speedy delivery of your tickets, and excellent customer service. Read reviews and buy tickets for...

  2. 2
    Shows - Official | What's On | London Theatre https://www.londontheatre.co.uk

    Get tickets for the best musicals and plays in London's West End today. Book tickets to the most anticipated shows from your guide to London Theatre.

  3. 3
    West End Shows https://www.londontheatredirect.com › shows › london

    Official West End Tickets — See hit West End shows from £25! Book today for an amazing theatre experience in London! Catch London’s best plays and musicals—thrilling, unforgettable West End shows await.

  4. 4
    The Phantom of the Opera | Now booking until October 2026 https://uk.thephantomoftheopera.com › book-now

    Experience the iconic West End spectacular at His Majesty's Theatre. Experience the legendary Andrew Lloyd Webber musical. Tickets from £25.

  5. 5
    Up to 50% off West End tickets | TodayTix London Theatre Week https://www.todaytix.com

    London Theatre Week is here! Save up to 50% off West End tickets. For a limited time only.

Copyright © Adthena. All rights reserved.

In the vibrant world of London’s theater scene, five advertisers captivate audiences with compelling PPC ads. London Box Office and London Theatre highlight their secure booking and comprehensive show guides. London Theatre Direct and The Phantom of the Opera entice with affordable, unforgettable West End experiences. TodayTix offers irresistible discounts, making theater accessible to all.

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