UK Hospitality Theaters & Cinemas - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – UK

Google AI Overview visibility for Hospitality Theaters & Cinemas UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.7070707071
79.2929292929
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 14%
Navigational 2%
Seasonal 0%
Local 15%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
londontheatre.co.uk 10.8
londontheatredirect.com 10.78
getyourguide.com 8.73
viator.com 6.89
shakespearesglobe.com 6.82
todaytix.com 6.42
london-theater-tickets.com 5.75
londonboxoffice.co.uk 3.6
birminghamhippodrome.com 3.54
hollywoodbowl.co.uk 3.38
others 33.29
  • londontheatre.co.uk - 10.8%
  • londontheatredirect.com - 10.78%
  • getyourguide.com - 8.73%
  • viator.com - 6.89%
  • shakespearesglobe.com - 6.82%
  • todaytix.com - 6.42%
  • london-theater-tickets.com - 5.75%
  • londonboxoffice.co.uk - 3.6%
  • birminghamhippodrome.com - 3.54%
  • hollywoodbowl.co.uk - 3.38%
  • others - 33.29%

Copyright © Adthena. All rights reserved.

In the theater and cinema PPC landscape, ‘londontheatre.co.uk’ and ‘londontheatredirect.com’ lead with 10.8% and 10.78% click shares, respectively. ‘Others’ collectively hold a significant 33.29% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date getyourguide.com viator.com londontheatredirect.com londontheatre.co.uk london-theater-tickets.com londonboxoffice.co.uk tiqets.com todaytix.com shakespearesglobe.com ticketmaster.co.uk
2026/06/01 9.44% 5.51% 9.66% 12.67% 8.89% 8.94% 1.87% 3.53% 3.18% 4.19%
2026/06/02 11.88% 6.69% 11.4% 11.28% 8.72% 8.5% 1.98% 3.45% 3.5% 2.89%
2026/06/03 11.87% 7.17% 10.8% 12.08% 8.01% 6.57% 2.69% 2.94% 3.25% 3.37%
2026/06/04 9.78% 6.52% 15.06% 12.47% 4.27% 8% 3.02% 3.3% 2.38% 5.55%
2026/06/05 10.7% 8.11% 11.81% 10.39% 10.38% 7.49% 3.21% 3.52% 2.84% 4.11%
2026/06/06 7.16% 4.39% 13.87% 11.81% 9.81% 7.42% 1.45% 3.37% 3.22% 6.89%
2026/06/07 9.5% 5.32% 12.88% 10.1% 8.77% 6.38% 1.67% 3.34% 1.85% 8.11%
2026/06/08 9.69% 6.21% 12% 11.94% 9.23% 6.64% 1.78% 4.83% 2.2% 7.23%
2026/06/09 10.39% 6.33% 10.8% 10.43% 11.89% 6.87% 1.88% 5.1% 3.16% 4.45%
2026/06/10 10.01% 6.89% 11.58% 10.22% 11.29% 7% 3.4% 5.37% 2.41% 4.51%
2026/06/11 10.17% 8.57% 11.59% 11.38% 10.04% 4.79% 3.23% 7.23% 2.59% 2.75%
2026/06/12 6.3% 5.11% 11.79% 12.97% 11.47% 6.5% 1.69% 8.04% 2.66% 2.99%
2026/06/13 8.58% 5.35% 11.01% 12.45% 10.21% 4.82% 2.06% 7.92% 4.18% 3.22%
2026/06/14 8.69% 6.3% 12.26% 12.9% 9.82% 4.61% 1.91% 5.91% 2.97% 3.43%
2026/06/15 9.17% 7.32% 10.27% 13.59% 10.28% 4.56% 2.34% 7.63% 2.53% 2.89%
2026/06/16 10.7% 7.57% 10.49% 11.33% 8.98% 4.52% 4.03% 7.57% 2.84% 2.3%
2026/06/17 12.72% 9.64% 8.87% 10.24% 7.8% 3.45% 5.56% 7.19% 3.16% 2.01%
2026/06/18 12.71% 8.94% 8.03% 13.84% 7.86% 2.6% 6.02% 6.93% 2.98% 1.08%
2026/06/19 15.12% 10.71% 8.63% 10.84% 6.05% 2.37% 6.86% 6.08% 2.48% 1.18%
2026/06/20 15.08% 12.07% 8.74% 9.74% 8.47% 3.49% 3.7% 6.44% 3.07% 1.28%
2026/06/21 12.61% 13.78% 9.13% 10.13% 7.69% 2.58% 4.23% 5.27% 3.64% 1.87%
2026/06/22 14.98% 12.64% 11.84% 9.39% 8.8% 3.4% 4.74% 4.77% 2.71% 1.7%
2026/06/23 12.48% 9.95% 12.32% 8.72% 7.23% 3.46% 3.83% 5.33% 4.52% 1.72%
2026/06/24 12.19% 9.67% 12.05% 9.49% 5.85% 3.8% 3.82% 5.62% 4.22% 1.48%
2026/06/25 8.96% 10.35% 11.38% 8.7% 6.58% 3.49% 4.19% 6.11% 4.47% 1.34%
2026/06/26 9.52% 10.85% 11.6% 7.84% 7.47% 3.49% 4.17% 5.85% 4.77% 1.6%
2026/06/27 12.28% 10.26% 11.41% 9.38% 8.82% 3.76% 5.36% 4.49% 3.39% 1.52%
2026/06/28 13.41% 11.5% 11.37% 7.05% 8.07% 3.29% 4.41% 4.42% 3.26% 1.77%
2026/06/29 15.02% 13.84% 10.39% 7.02% 5.9% 3.66% 6.13% 4.48% 1.86% 2%
2026/06/30 15.41% 11.96% 11.24% 8.48% 5.45% 5.08% 4.59% 4.44% 3.22% 1.99%
  • getyourguide.com
  • viator.com
  • londontheatredirect.com
  • londontheatre.co.uk
  • london-theater-tickets.com
  • londonboxoffice.co.uk
  • tiqets.com
  • todaytix.com
  • shakespearesglobe.com
  • ticketmaster.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, GetYourGuide.com led with a steady rise, peaking at 15.41%. Viator.com followed, showing a consistent increase, ending at 11.96%. LondonTheatre.co.uk fluctuated, closing at 8.48%.

Market Exposure

Competitor Count for UK Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 126
2026/06/02 127
2026/06/03 135
2026/06/04 135
2026/06/05 129
2026/06/06 128
2026/06/07 134
2026/06/08 127
2026/06/09 121
2026/06/10 125
2026/06/11 136
2026/06/12 124
2026/06/13 124
2026/06/14 123
2026/06/15 118
2026/06/16 117
2026/06/17 118
2026/06/18 124
2026/06/19 126
2026/06/20 121
2026/06/21 109
2026/06/22 114
2026/06/23 110
2026/06/24 112
2026/06/25 108
2026/06/26 113
2026/06/27 109
2026/06/28 111
2026/06/29 107
2026/06/30 109

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June began with 126 advertisers, peaking at 136 mid-month. A decline followed, ending with 109 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
viator.com 3.28%
getyourguide.com 2.41%
tiqets.com 2.09%
shakespearesglobe.com 1.06%
lovetheatre.com 0.8%
londontheatredirect.com -1.44%
london-theater-tickets.com -1.55%
ticketmaster.co.uk -1.94%
londonboxoffice.co.uk -2%
londontheatre.co.uk -2.17%

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In the past month, viator.com surged with a 3.28% click share increase, while londontheatre.co.uk faced a 2.17% decline.

Campaign Efficiency

UK Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com viator.com londontheatredirect.com london-theater-tickets.com londonboxoffice.co.uk londontheatre.co.uk tiqets.com todaytix.com groupon.co.uk ticketmaster.co.uk
2026/06/01 11.74% 7.54% 8.64% 9.69% 9.68% 8.5% 2.1% 3.03% 2.69% 3.99%
2026/06/02 13.33% 9.04% 9.84% 9.62% 9.05% 8.11% 2.32% 2.79% 2.89% 2.77%
2026/06/03 12.92% 9.38% 9.47% 9.06% 7.16% 8.26% 2.88% 2.38% 3.52% 3.35%
2026/06/04 11.34% 9.3% 13.45% 4.84% 8.38% 9.05% 3.36% 2.77% 2.71% 5.61%
2026/06/05 12.43% 10.24% 10.2% 11.11% 7.76% 7.43% 3.47% 3.05% 2.74% 4.14%
2026/06/06 8.73% 5.81% 12.05% 10.59% 7.91% 8.46% 1.75% 2.83% 2.88% 6.97%
2026/06/07 11.46% 7.51% 11.53% 9.79% 6.91% 7.31% 1.88% 2.74% 2.72% 8.48%
2026/06/08 11.95% 8.71% 10.17% 10.15% 6.93% 8.52% 1.94% 4.82% 3.19% 7.21%
2026/06/09 11.33% 8.5% 9.26% 13.63% 7.3% 7.74% 2.08% 4.58% 2.65% 4.69%
2026/06/10 11.27% 9.48% 9.9% 12.91% 7.23% 6.95% 3.76% 4.73% 2.76% 4.55%
2026/06/11 11.97% 10.96% 9.66% 11.26% 5.08% 8.22% 3.52% 7.29% 2.86% 2.69%
2026/06/12 7.57% 6.91% 9.89% 12.98% 7.05% 9.17% 2.02% 7.85% 3.15% 2.94%
2026/06/13 9.93% 7.22% 9.59% 11.27% 5.25% 8.97% 2.37% 8.24% 2.54% 3.56%
2026/06/14 10.5% 8.89% 10.84% 11.06% 4.95% 9.12% 2.09% 6.24% 3.2% 3.65%
2026/06/15 10.32% 9.81% 8.91% 11.87% 5.15% 9.93% 2.49% 8.1% 3.12% 3.44%
2026/06/16 11.84% 10.31% 8.97% 10.34% 5.08% 8.23% 4.3% 7.77% 3.05% 2.58%
2026/06/17 14.56% 12.2% 7.5% 8.49% 3.67% 6.84% 6% 7.41% 4.15% 1.95%
2026/06/18 14.6% 11.93% 6.67% 8.83% 2.97% 9.72% 6.37% 6.93% 3.43% 1.24%
2026/06/19 16.54% 13.39% 7.21% 6.5% 2.45% 7.18% 6.85% 6.03% 3.39% 1.26%
2026/06/20 17.21% 14.1% 7.38% 9.24% 3.69% 6.89% 3.82% 6.59% 3.12% 1.44%
2026/06/21 14.17% 17.47% 7.68% 8.54% 3.03% 6.93% 4.44% 5% 4.03% 2.06%
2026/06/22 16.44% 15.6% 10.28% 9.71% 3.68% 6.39% 4.86% 4.41% 4.22% 1.92%
2026/06/23 13.93% 12.37% 10.77% 8.35% 3.85% 5.86% 4.09% 5.08% 3.21% 2.08%
2026/06/24 14.14% 13.06% 10.25% 6.64% 4.08% 6.31% 4.11% 5.06% 3.82% 1.7%
2026/06/25 10.78% 12.68% 9.5% 7.8% 3.8% 5.81% 5.03% 5.79% 2.36% 1.47%
2026/06/26 11.43% 14.34% 9.34% 8.48% 3.91% 5.08% 4.59% 5.47% 2.58% 1.87%
2026/06/27 14.56% 12.66% 9.68% 10.15% 4.37% 6.53% 5.69% 4.18% 2.45% 1.76%
2026/06/28 14.81% 14.77% 9.58% 8.81% 3.57% 4.9% 4.82% 3.97% 2.9% 1.9%
2026/06/29 17.08% 16.71% 8.59% 6.45% 3.77% 4.74% 6.21% 4.08% 5.33% 2.14%
2026/06/30 17.45% 15.32% 9.16% 5.86% 5.39% 5.26% 4.91% 3.76% 2.57% 2.24%
  • getyourguide.com
  • viator.com
  • londontheatredirect.com
  • london-theater-tickets.com
  • londonboxoffice.co.uk
  • londontheatre.co.uk
  • tiqets.com
  • todaytix.com
  • groupon.co.uk
  • ticketmaster.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, GetYourGuide.com led with a steady rise, peaking at 17.45%. Viator.com followed closely, reaching 15.32%. LondonTheatreDirect.com saw fluctuations, ending at 9.16%. London-Theater-Tickets.com experienced a decline, closing at 5.86%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas - Last month
  1. 1
    All london theatre shows - All Shows & Events This Season https://www.london-theater-tickets.com

    Award-winning theatre, musicals and plays with London theatre tickets by Headout.

  2. 2
    All London Shows - Performances in London https://www.londonboxoffice.co.uk

    Read reviews and buy tickets for London shows with London Box Office. We offer a secure online booking service, speedy delivery of your tickets, and excellent customer service.

  3. 3
    Shows - Official | What's On | London Theatre https://www.londontheatre.co.uk

    Get tickets for the best musicals and plays in London's West End today. Book tickets to the most anticipated shows from your guide to London...

  4. 4
    West End Shows - Official West End Tickets https://www.londontheatredirect.com

    Catch London’s best plays and musicals—thrilling, unforgettable West End shows...

  5. 5
    Shakespeare's Globe Theatre - What's On - Plays & Shows https://www.seatplan.com › shakespeare › globe-theatre

    See Shakespeare plays performed in the original open air Globe Theatre in London.

Copyright © Adthena. All rights reserved.

In the vibrant world of London’s theater scene, top advertisers captivate audiences with compelling narratives. From award-winning shows at london-theater-tickets.com to the secure booking experience at londonboxoffice.co.uk, each ad highlights unique offerings. Londontheatre.co.uk and londontheatredirect.com emphasize West End’s allure, while seatplan.com celebrates Shakespeare’s timeless Globe Theatre performances.

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