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UK Hospitality Theaters & Cinemas - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
londontheatre.co.uk 19.69
londontheatredirect.com 12.2
hollywoodbowl.co.uk 10.69
shakespearesglobe.com 6.18
barbican.org.uk 5.59
london-theater-tickets.com 4.33
londonboxoffice.co.uk 4.02
todaytix.com 3.47
birminghamhippodrome.com 2.61
lovetheatre.com 2.32
others 28.9

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In the competitive theater PPC landscape, londontheatre.co.uk leads with 19.69% click share, followed by londontheatredirect.com at 12.2%. Others collectively hold a significant 28.9%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date londontheatre.co.uk londontheatredirect.com londonboxoffice.co.uk london-theater-tickets.com ticketmaster.co.uk shakespearesglobe.com lovetheatre.com birminghamhippodrome.com officiallondontheatre.com todaytix.com
2025/04/01 22.36% 18.49% 4.52% 4.81% 3.23% 2.62% 3.3% 0% 2.58% 2.48%
2025/04/02 21.31% 14.34% 2.52% 3.54% 2.89% 4.73% 3.28% 0.01% 2.66% 2.77%
2025/04/03 20.27% 15.26% 2.38% 3.35% 1.56% 5.31% 3.29% 0% 2.21% 4.27%
2025/04/04 22.23% 15.02% 2.75% 4.08% 2.52% 8.12% 5.08% 0% 3.88% 3.87%
2025/04/05 15.3% 11.4% 2.7% 3.01% 2.01% 9.81% 2.94% 7.18% 4.03% 3.03%
2025/04/06 19.67% 13.36% 4.07% 3.73% 3.56% 6.71% 4.98% 5.49% 4.2% 2.34%
2025/04/07 20.13% 15.15% 4.92% 4.16% 2.83% 7.39% 2.62% 4.05% 2.07% 4.4%
2025/04/08 20.35% 13.76% 4.64% 5.39% 3.37% 6.76% 5.3% 0% 4.36% 4.84%
2025/04/09 21.68% 13.3% 3.92% 5.3% 3.17% 7.65% 3.93% 0.02% 4.6% 4.1%
2025/04/10 23.59% 14.55% 4.2% 6.8% 3.76% 8.25% 3.07% 0.14% 2.63% 5.21%
2025/04/11 24.38% 13.48% 5.75% 5.85% 3.48% 7.35% 2.7% 0.11% 2.86% 4.77%
2025/04/12 15.04% 11.11% 5.03% 7.47% 2.84% 7.17% 2.93% 5.92% 2.19% 3.05%
2025/04/13 22.42% 11.77% 5.44% 5.8% 3.32% 7.05% 3.14% 6.58% 2.75% 3.67%
2025/04/14 24.44% 13.44% 5.02% 7.29% 3.07% 7.16% 3.44% 2.45% 3.33% 4.54%
2025/04/15 22.92% 13.37% 5.67% 6.58% 2.26% 5.79% 2.68% 0.37% 4.65% 5.32%
2025/04/16 22.51% 9.9% 5.21% 7.37% 2.47% 9.75% 2.41% 0.98% 3.41% 5.05%
2025/04/17 21.89% 10.36% 5.12% 7.4% 3.27% 11.02% 2.12% 0.11% 3.12% 4.94%
2025/04/18 22.01% 11.22% 4.68% 5.71% 3.55% 11.19% 2.15% 0.62% 2.47% 3.74%
2025/04/19 21.88% 12.01% 5.95% 6.74% 2.68% 9.91% 2.71% 5.8% 1.94% 5.18%
2025/04/20 23.92% 13.11% 5.45% 5.97% 3.6% 8.65% 1.51% 6.67% 1.56% 3.7%
2025/04/21 22.23% 11.71% 5.69% 5.8% 3.18% 8.46% 1.6% 5.39% 1.75% 5.13%
2025/04/22 24.34% 14.37% 7.06% 4.41% 2.76% 5.24% 2.62% 0.1% 2.71% 5.62%
2025/04/23 20.92% 14.99% 6.66% 5.83% 2.28% 4.26% 2.69% 0.66% 4.02% 5.86%
2025/04/24 26.56% 17.93% 6.44% 7.33% 2.38% 2.34% 3.5% 2.22% 1.75% 2.6%
2025/04/25 26.27% 18.6% 6.57% 7.34% 1.4% 2.8% 3.48% 1.66% 1.09% 2.69%
2025/04/26 28.08% 17.17% 4.56% 7.57% 1.23% 3.44% 3.52% 2.03% 1.63% 2.62%
2025/04/27 27.96% 17.39% 5.73% 7.83% 0.87% 3.6% 2.52% 2.55% 1.27% 2.52%
2025/04/28 27.63% 19.12% 5.69% 7.18% 1.9% 2.2% 3.73% 1.82% 1.67% 2.46%
2025/04/29 28.11% 19.26% 6.21% 5.43% 2.21% 2.31% 3.21% 2.25% 2.61% 2.61%
2025/04/30 26.76% 18.95% 7.58% 5.15% 3.04% 3.04% 2.95% 2.75% 2.61% 1.94%

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April saw londontheatre.co.uk’s PPC spend share rise from 22.36% to 26.76%. Meanwhile, londontheatredirect.com fluctuated, ending at 18.95%. Londonboxoffice.co.uk and london-theater-tickets.com showed steady growth, closing at 7.58% and 5.15%, respectively.

Market Exposure

Competitor Count for UK Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 136
2025/04/02 126
2025/04/03 114
2025/04/04 123
2025/04/05 127
2025/04/06 135
2025/04/07 116
2025/04/08 125
2025/04/09 121
2025/04/10 120
2025/04/11 121
2025/04/12 120
2025/04/13 116
2025/04/14 122
2025/04/15 120
2025/04/16 115
2025/04/17 114
2025/04/18 98
2025/04/19 116
2025/04/20 116
2025/04/21 117
2025/04/22 123
2025/04/23 124
2025/04/24 135
2025/04/25 134
2025/04/26 142
2025/04/27 131
2025/04/28 136
2025/04/29 140
2025/04/30 139

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April began with 136 advertisers, dipped mid-month to 98, then rebounded, ending at 139.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
londontheatre.co.uk 3.22%
myvue.com 2.87%
londontheatredirect.com 2.28%
barbican.org.uk 2.03%
thebookofmormonmusical.com 1.37%
moulinrougemusical.co.uk -0.86%
hackneyempire.co.uk -0.98%
sadlerswells.com -1.24%
shakespearesglobe.com -3.04%
hollywoodbowl.co.uk -8.52%

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Londontheatre.co.uk surged with a 3.22% click share increase, while hollywoodbowl.co.uk faced an 8.52% decline. Other notable gains include myvue.com at 2.87% and londontheatredirect.com at 2.28%.

Campaign Efficiency

UK Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date londontheatredirect.com londontheatre.co.uk londonboxoffice.co.uk london-theater-tickets.com lovetheatre.com todaytix.com ticketmaster.co.uk barbican.org.uk shakespearesglobe.com hollywoodbowl.co.uk
2025/04/01 15.81% 13.01% 5.6% 6.61% 4.53% 3.08% 3.03% 0.27% 1.36% 10.78%
2025/04/02 13.9% 12.74% 3.85% 6.15% 4.6% 3.92% 3.32% 4.23% 2.82% 8.87%
2025/04/03 14.94% 12.67% 3.94% 5.32% 4.56% 5.59% 1.95% 2.38% 2.65% 7.75%
2025/04/04 14.93% 13.65% 4.1% 6.88% 8.05% 4.91% 2.19% 1.35% 4.39% 6.63%
2025/04/05 12.82% 10.27% 4.09% 5.64% 5.1% 4.15% 2.52% 1.15% 5.62% 5.62%
2025/04/06 14.86% 12.46% 5.77% 6.93% 7.57% 3.61% 4.12% 2.31% 3.79% 2.83%
2025/04/07 17.41% 13.68% 7.29% 7.75% 4.87% 5.75% 3.33% 4.12% 4.36% 5.04%
2025/04/08 14.52% 12.16% 6.5% 9.56% 7.36% 7.76% 2.84% 0.84% 3.73% 5.49%
2025/04/09 14.58% 14.26% 6.03% 9.73% 6.34% 5.54% 3.11% 1.97% 4.6% 4.82%
2025/04/10 15.38% 14.08% 6.72% 11.18% 5.09% 7.98% 4.04% 1.86% 4% 4.56%
2025/04/11 14.4% 14.35% 8.45% 10.72% 3.98% 7.51% 3.32% 2.73% 3.98% 5.01%
2025/04/12 12.37% 9.33% 6.98% 11.62% 4.37% 5.12% 2.77% 5.01% 4.1% 6.13%
2025/04/13 13.19% 14.55% 8.21% 9.49% 4.7% 5.37% 3.88% 2.51% 4.05% 4.6%
2025/04/14 14.41% 15.56% 7.65% 11.61% 5.27% 7.46% 3.18% 0% 3.81% 4.41%
2025/04/15 14.42% 13.97% 8.32% 10.94% 3.65% 8.37% 2.2% 1.78% 3.22% 4.36%
2025/04/16 10.11% 13.73% 7.78% 13.43% 3.76% 7.09% 2.73% 2.49% 5.68% 6.11%
2025/04/17 10.21% 13.11% 7.31% 12.24% 3.04% 8.34% 3.27% 2.5% 6.32% 6.13%
2025/04/18 12.19% 13.45% 6.31% 8.34% 3.11% 5.78% 3.64% 1.45% 6.28% 3.54%
2025/04/19 12.77% 13.08% 8.91% 10.49% 4.71% 6.69% 2.82% 0% 5.83% 3.29%
2025/04/20 14.23% 15.65% 8.56% 9.85% 2.28% 5.05% 4.04% 0% 5.73% 3.64%
2025/04/21 12.92% 14.38% 9.01% 8.97% 2.63% 6.95% 3.52% 0% 5.27% 3.89%
2025/04/22 15.14% 15.56% 9.51% 7.17% 4.61% 6.56% 2.04% 1.8% 3.08% 4.4%
2025/04/23 15.19% 13.72% 8.92% 9.13% 4.58% 7.45% 2.05% 0.51% 2.47% 3.76%
2025/04/24 16.64% 15.12% 9.28% 11.99% 5.98% 4.04% 2.03% 3.99% 1.54% 1.33%
2025/04/25 17.67% 15.67% 9.66% 12.22% 5.86% 4.3% 1.29% 3.76% 1.9% 1.42%
2025/04/26 16.52% 16.16% 6.46% 12.6% 6.33% 4.07% 1.29% 3.84% 2.38% 1.16%
2025/04/27 16.96% 16.16% 7.83% 12.88% 4.5% 4.02% 0.77% 4.5% 2.37% 1.72%
2025/04/28 17.66% 15.42% 7.74% 11.7% 6.57% 3.46% 1.5% 2.91% 1.41% 2.46%
2025/04/29 18.62% 15.86% 9.27% 8.89% 5.9% 4.17% 2.01% 2.65% 1.73% 2%
2025/04/30 18.62% 15.72% 11.02% 8.48% 5.48% 3.13% 3% 2.8% 2.08% 1.58%

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April saw londontheatredirect.com lead with a steady rise, peaking at 18.62% by month’s end. Londontheatre.co.uk maintained a consistent presence, while londonboxoffice.co.uk and london-theater-tickets.com showed notable fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    West End Show Tickets https://www.londonboxoffice.co.uk

    Shows in London — Book London shows direct with London Box Office and save up to 50% on top West End shows.

  2. 2
    West End Theatre Shows 2025 https://www.londontheatre.co.uk

    London Theatre — Find the Best London Theatre Ticket Deals. Choose from Award-Winning Productions. Book now

  3. 3
    Official West End Tickets - Last Minute Theatre Tickets https://www.londontheatredirect.com › musicals › london

    Haven't got any plans tonight? Let's change that. Last minute theatre tickets available. Experience the best of London Theatre with exclusive prices on...

  4. 4
    London West End Shows https://www.lovetheatre.com

    Greats Shows & Great Prices — Buy Tickets For All London Theatre Shows And Find Great Prices And Discounts. London Musicals, Plays And West End Show Tickets. Book Your Tickets...

  5. 5
    Globe Theatre, London | Buy Tickets Today https://www.shakespearesglobe.com

    Hear the Globe’s dramatic history on an outdoor tour bringing Shakespeare's London to life

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In the vibrant world of London’s theater scene, top advertisers captivate audiences with enticing offers. London Box Office promises savings up to 50% on West End shows, while London Theatre highlights award-winning productions. London Theatre Direct tempts with last-minute deals, and Love Theatre offers great prices on musicals and plays. Shakespeare’s Globe invites audiences to experience history with outdoor tours.

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