Share of Clicks for top 10 US Retail Books and Music brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| guitarcenter.com | 31.97 |
| amazon.com | 15.44 |
| calendars.com | 11.9 |
| thriftbooks.com | 4.1 |
| sweetwater.com | 3.24 |
| christianbook.com | 2.69 |
| rakuten.com | 2.39 |
| target.com | 2.32 |
| etsy.com | 1.77 |
| abebooks.com | 1.5 |
| others | 22.68 |
- guitarcenter.com - 31.97%
- amazon.com - 15.44%
- calendars.com - 11.9%
- thriftbooks.com - 4.1%
- sweetwater.com - 3.24%
- christianbook.com - 2.69%
- rakuten.com - 2.39%
- target.com - 2.32%
- etsy.com - 1.77%
- abebooks.com - 1.5%
- others - 22.68%
Copyright © Adthena. All rights reserved.
Guitarcenter.com leads with 31.97% click share, followed by Amazon at 15.44%. Others collectively hold 22.68%, showcasing diverse competition.
Share of Spend for the top 10 US Retail Books and Music brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | guitarcenter.com | amazon.com | sweetwater.com | zazzle.com | thriftbooks.com | target.com | etsy.com | calendars.com | vistaprint.com | papier.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 10.28% | 14.08% | 3.13% | 4.79% | 4.66% | 4.05% | 3.44% | 3.81% | 3.56% | 2.46% |
| 2026/09/02 | 12.54% | 8.96% | 3.61% | 7.03% | 5.35% | 3.85% | 5.44% | 4.5% | 3.76% | 4.05% |
| 2026/09/03 | 8.74% | 9.17% | 3.96% | 6.69% | 3.82% | 2.78% | 6.38% | 5.15% | 3.01% | 3.84% |
| 2026/09/04 | 9.49% | 9.2% | 3.59% | 4.8% | 3.85% | 3.38% | 4.63% | 3.64% | 3.21% | 3.52% |
| 2026/09/05 | 6.6% | 10.45% | 3.36% | 5.12% | 4.23% | 2.76% | 5.67% | 9.3% | 3.14% | 2.38% |
| 2026/09/06 | 6.31% | 10.69% | 2.61% | 5.85% | 4.9% | 1.71% | 5.66% | 8.29% | 2.64% | 3.55% |
| 2026/09/07 | 6.84% | 12% | 2.64% | 4.97% | 4.23% | 1.88% | 5.72% | 6% | 2.71% | 3.18% |
| 2026/09/08 | 7.16% | 11.69% | 2.33% | 5.64% | 6.01% | 1.95% | 4.26% | 5.45% | 3.16% | 4% |
| 2026/09/09 | 10.94% | 11.76% | 3.4% | 2.87% | 5.5% | 2.53% | 3.8% | 3.31% | 3.48% | 2.97% |
| 2026/09/10 | 11.51% | 10.16% | 3.93% | 4.58% | 5.21% | 2.45% | 4.71% | 4.18% | 2.85% | 3.86% |
| 2026/09/11 | 11.1% | 8.44% | 3.2% | 6.1% | 4.23% | 3.61% | 5.03% | 3.44% | 3.26% | 5.08% |
| 2026/09/12 | 12.07% | 8.24% | 4.13% | 7.29% | 4.26% | 3.76% | 4.01% | 4.72% | 5.11% | 5.13% |
| 2026/09/13 | 11.61% | 7.72% | 4.31% | 8.49% | 5.25% | 4.66% | 3.94% | 3.16% | 4.45% | 5.48% |
| 2026/09/14 | 10.11% | 7.78% | 4.05% | 6.8% | 4.54% | 4.56% | 3.31% | 4.36% | 4.95% | 5.7% |
| 2026/09/15 | 12.51% | 9.02% | 5.03% | 5.89% | 6.05% | 4.31% | 4.42% | 2.54% | 3.5% | 4.85% |
| 2026/09/16 | 10.93% | 7.67% | 5.34% | 5.93% | 4.33% | 4.28% | 4.39% | 2.28% | 3.56% | 5.47% |
| 2026/09/17 | 11.22% | 6.72% | 5.06% | 7.73% | 4.2% | 4.37% | 3.59% | 4.06% | 3.84% | 6.15% |
| 2026/09/18 | 9.39% | 6.87% | 4.37% | 6.31% | 4.37% | 4.4% | 3.98% | 4.11% | 3.77% | 5.12% |
| 2026/09/19 | 10.57% | 8.84% | 4.97% | 4.87% | 4.44% | 4.03% | 3.29% | 4.5% | 3.75% | 3.24% |
| 2026/09/20 | 12.16% | 8.9% | 4.99% | 5.74% | 4.86% | 4.24% | 4.49% | 6.48% | 2.68% | 2.96% |
| 2026/09/21 | 10.55% | 9.65% | 4.49% | 4.59% | 4.23% | 3.3% | 5.01% | 7.59% | 3.27% | 2.14% |
| 2026/09/22 | 12.82% | 10.05% | 2.75% | 2.66% | 4.63% | 3.14% | 5.01% | 5% | 2.11% | 2.06% |
| 2026/09/23 | 15.38% | 10.98% | 4.34% | 2.72% | 4.48% | 2.76% | 3.18% | 5.23% | 3.04% | 2.2% |
| 2026/09/24 | 16.41% | 8.95% | 4.81% | 3.3% | 3.7% | 2.85% | 3.83% | 7.05% | 3.92% | 2.2% |
| 2026/09/25 | 15.75% | 9.74% | 4.88% | 2.66% | 5% | 3.08% | 3.33% | 4.51% | 2.48% | 1.94% |
| 2026/09/26 | 12.41% | 7.58% | 4.99% | 3.71% | 3.89% | 2.69% | 5.88% | 4.53% | 2.48% | 1.4% |
| 2026/09/27 | 13.18% | 10.44% | 4.64% | 4.71% | 4.84% | 3.76% | 4.5% | 5.25% | 1.8% | 1.09% |
| 2026/09/28 | 12.65% | 9.36% | 5.16% | 3.71% | 4.29% | 3.88% | 4.91% | 3.29% | 3.89% | 2.55% |
| 2026/09/29 | 14.09% | 9.75% | 6.56% | 3.9% | 4.21% | 3.44% | 3.78% | 3.36% | 3.7% | 3.14% |
| 2026/09/30 | 13.57% | 9.01% | 6.53% | 4.89% | 4% | 3.41% | 3.3% | 2.86% | 2.84% | 2.56% |
- guitarcenter.com
- amazon.com
- sweetwater.com
- zazzle.com
- thriftbooks.com
- target.com
- etsy.com
- calendars.com
- vistaprint.com
- papier.com
Copyright © Adthena. All rights reserved.
In September 2026, Guitar Center’s PPC spend share surged, peaking at 16.41% on the 24th. Amazon’s share fluctuated, ending at 9.01%. Sweetwater and Zazzle showed steady growth, while Thriftbooks and Target remained stable. Vistaprint and Papier experienced minor declines.
Competitor Count for US Retail Books and Music
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 552 |
| 2026/09/02 | 676 |
| 2026/09/03 | 644 |
| 2026/09/04 | 648 |
| 2026/09/05 | 617 |
| 2026/09/06 | 638 |
| 2026/09/07 | 636 |
| 2026/09/08 | 594 |
| 2026/09/09 | 623 |
| 2026/09/10 | 639 |
| 2026/09/11 | 680 |
| 2026/09/12 | 674 |
| 2026/09/13 | 681 |
| 2026/09/14 | 660 |
| 2026/09/15 | 656 |
| 2026/09/16 | 706 |
| 2026/09/17 | 731 |
| 2026/09/18 | 695 |
| 2026/09/19 | 675 |
| 2026/09/20 | 611 |
| 2026/09/21 | 588 |
| 2026/09/22 | 590 |
| 2026/09/23 | 544 |
| 2026/09/24 | 569 |
| 2026/09/25 | 563 |
| 2026/09/26 | 529 |
| 2026/09/27 | 523 |
| 2026/09/28 | 518 |
| 2026/09/29 | 562 |
| 2026/09/30 | 577 |
Copyright © Adthena. All rights reserved.
September began with 552 advertisers, peaking at 731 mid-month. A decline followed, ending with 577. The month showcased dynamic shifts, reflecting competitive fluctuations.
