US Retail Books and Music - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Books and Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Books and Music – US

Google AI Overview visibility for Retail Books and Music US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.5214095227
76.4785904773
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 9%
Navigational 34%
Seasonal 6%
Local 1%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Retail Books and Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
guitarcenter.com 31.21
amazon.com 11.39
thriftbooks.com 5.88
calendars.com 4.29
rakuten.com 3.29
audible.com 3.19
sweetwater.com 2.75
etsy.com 2.68
bradfordexchange.com 2.51
target.com 1.78
others 31.03
  • guitarcenter.com - 31.21%
  • amazon.com - 11.39%
  • thriftbooks.com - 5.88%
  • calendars.com - 4.29%
  • rakuten.com - 3.29%
  • audible.com - 3.19%
  • sweetwater.com - 2.75%
  • etsy.com - 2.68%
  • bradfordexchange.com - 2.51%
  • target.com - 1.78%
  • others - 31.03%

Copyright © Adthena. All rights reserved.

Guitarcenter.com leads with 31.21% click share, closely followed by ‘others’ at 31.03%. Amazon.com holds 11.39%, while thriftbooks.com captures 5.88%.

Market Exposure

Share of Spend for the top 10 US Retail Books and Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date guitarcenter.com amazon.com audible.com etsy.com thriftbooks.com sweetwater.com abebooks.com zazzle.com papier.com simplytoimpress.com
2026/02/01 5.14% 6.28% 7.1% 7.48% 2.72% 2.26% 2.39% 4.12% 2.94% 9.94%
2026/02/02 11.15% 12.92% 4.92% 6.46% 3.4% 1.91% 3.07% 2.84% 4.31% 2.81%
2026/02/03 4.13% 6.26% 6.71% 2.75% 4.03% 3.59% 1.34% 4.71% 4.55% 14.32%
2026/02/04 8.07% 5.66% 5.2% 2.95% 3.7% 3.77% 2.03% 5.05% 4.83% 9.33%
2026/02/05 8.3% 5.62% 4.35% 2.89% 3.88% 4.06% 2.14% 5.36% 5.46% 7.21%
2026/02/06 7.48% 6.01% 4.62% 3.34% 3.99% 3.26% 2.1% 4.75% 4.38% 11.51%
2026/02/07 7.52% 6.97% 4.61% 4.54% 3.66% 2.24% 2.1% 3.78% 3.45% 7.96%
2026/02/08 10.01% 7.37% 4.47% 4.75% 3.69% 2.68% 2.96% 3.44% 4% 8.92%
2026/02/09 11.67% 9.78% 5.62% 3.24% 4.02% 4.47% 2.89% 2.57% 2.96% 1.39%
2026/02/10 10.48% 8.93% 4.59% 3.16% 5.16% 3.23% 3.02% 4.06% 7.14% 1.85%
2026/02/11 11.47% 10.21% 4.59% 3.14% 3.64% 3.92% 2.94% 3.67% 3.66% 2.58%
2026/02/12 8.26% 5.59% 4.33% 2.88% 3.86% 4.04% 2.12% 5.33% 5.43% 7.17%
2026/02/13 7.47% 6.01% 4.62% 3.34% 3.98% 3.25% 2.09% 4.74% 4.38% 11.49%
2026/02/14 7.48% 6.94% 4.59% 4.52% 3.65% 2.24% 2.09% 3.76% 3.44% 7.92%
2026/02/15 9.98% 7.34% 4.45% 4.73% 3.68% 2.67% 2.95% 3.43% 3.98% 8.89%
2026/02/16 11.65% 9.76% 5.61% 3.23% 4.02% 4.46% 2.89% 2.56% 2.98% 1.39%
2026/02/17 8.26% 10.06% 3.45% 3.26% 1.8% 4.91% 2.11% 3.2% 0.95% 2.05%
2026/02/18 12.77% 10.61% 6.66% 6.88% 5.24% 3.05% 3.58% 3.62% 2.14% 2.53%
2026/02/19 11% 10.8% 3.97% 4.5% 3.7% 2.34% 3.5% 3.26% 3.93% 4%
2026/02/20 14.4% 11.58% 3.71% 7.53% 3.7% 3.05% 3.65% 3.95% 4.52% 1.34%
2026/02/21 15.48% 11.74% 3.93% 8.44% 4.08% 3.17% 4.44% 2.3% 3.06% 2.16%
2026/02/22 8.97% 11.85% 4.85% 8.23% 3.57% 3.59% 2.64% 4.18% 1.71% 4.04%
2026/02/23 9.41% 11.61% 3.85% 7.55% 3.06% 3.63% 2.97% 4.73% 4.02% 1.3%
2026/02/24 6.91% 9.16% 5.61% 5.88% 3.88% 4.72% 2.56% 3.58% 3.8% 2.67%
2026/02/25 12.08% 12.12% 4.95% 6.97% 3.89% 4.31% 3.13% 3.93% 3.16% 1.38%
2026/02/26 13.1% 9.79% 3.01% 7.53% 4.47% 4.89% 4.26% 2.73% 3.23% 0.68%
2026/02/27 12.31% 10.58% 4.45% 5.89% 4.88% 6.58% 3.82% 3.16% 2.43% 0.92%
2026/02/28 13.36% 10.1% 7.2% 5.66% 5.48% 4.32% 3.39% 2.73% 0.77% 0.1%
  • guitarcenter.com
  • amazon.com
  • audible.com
  • etsy.com
  • thriftbooks.com
  • sweetwater.com
  • abebooks.com
  • zazzle.com
  • papier.com
  • simplytoimpress.com

Copyright © Adthena. All rights reserved.

Guitarcenter.com surged mid-month, peaking at 15.48% on February 21. Amazon.com maintained steady growth, ending at 10.1%. Audible.com fluctuated, closing at 7.2%. February concluded with diverse trends.

Market Exposure

Competitor Count for US Retail Books and Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 785
2026/02/02 597
2026/02/03 864
2026/02/04 788
2026/02/05 821
2026/02/06 805
2026/02/07 759
2026/02/08 748
2026/02/09 718
2026/02/10 693
2026/02/11 709
2026/02/12 821
2026/02/13 805
2026/02/14 759
2026/02/15 748
2026/02/16 718
2026/02/17 570
2026/02/18 622
2026/02/19 617
2026/02/20 543
2026/02/21 539
2026/02/22 646
2026/02/23 603
2026/02/24 658
2026/02/25 577
2026/02/26 557
2026/02/27 586
2026/02/28 627

Copyright © Adthena. All rights reserved.

February began with 785 advertisers, peaking at 864 on the 3rd. A decline followed, reaching 539 on the 21st. The month concluded with a slight recovery to 627 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Books and Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
guitarcenter.com 5.44%
amazon.com 2.92%
rakuten.com 1.29%
etsy.com 0.68%
bookoutlet.com 0.51%
bradfordexchange.com -0.69%
thriftbooks.com -0.79%
simplytoimpress.com -0.87%
audible.com -1.01%
calendars.com -2.52%

Copyright © Adthena. All rights reserved.

Guitarcenter.com soared with a 5.44% click share increase, while calendars.com faced a 2.52% decline. Amazon.com also rose by 2.92%.

Campaign Efficiency

US Retail Books and Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date guitarcenter.com sweetwater.com thriftbooks.com audible.com walmart.com amazon.com ebay.com etsy.com target.com temu.com
2026/02/01 7.13% 4.71% 4.42% 8.26% 8.13% 4.01% 3.13% 7.81% 3.44% 4.76%
2026/02/02 16.57% 3.76% 6.19% 4.9% 2.46% 10.65% 3.39% 7.66% 2.54% 1.56%
2026/02/03 6.18% 6.5% 7.58% 8.98% 6.28% 4.49% 1.77% 3.19% 4.72% 3.48%
2026/02/04 10.6% 6.69% 6.06% 6.4% 6.61% 4.43% 1.92% 3.72% 4.19% 3.64%
2026/02/05 11.55% 7.14% 7.42% 4.89% 1.62% 4.34% 3.51% 3.17% 3.55% 3.58%
2026/02/06 10.5% 6.38% 7.64% 6.37% 1.02% 4.86% 2.71% 3.74% 4.8% 3.16%
2026/02/07 10.16% 4.19% 6.79% 6.21% 2.32% 4.98% 3.08% 5.12% 4.04% 4.12%
2026/02/08 13.47% 5.61% 6.48% 4.85% 3.17% 5.54% 3.82% 5.45% 3.47% 4.34%
2026/02/09 15.33% 7.21% 7.29% 6% 2.74% 6.37% 2.22% 3.75% 3.89% 2.98%
2026/02/10 15.35% 5.57% 9.74% 5.64% 2.92% 6.59% 2.63% 3.71% 4.34% 2.29%
2026/02/11 15.32% 7.37% 6.97% 4.63% 3.16% 6.86% 2.87% 3.43% 3.12% 2.98%
2026/02/12 11.55% 7.14% 7.42% 4.89% 1.62% 4.34% 3.51% 3.17% 3.55% 3.58%
2026/02/13 10.5% 6.38% 7.64% 6.37% 1.02% 4.86% 2.71% 3.74% 4.8% 3.16%
2026/02/14 10.16% 4.19% 6.79% 6.21% 2.32% 4.98% 3.08% 5.12% 4.04% 4.12%
2026/02/15 13.47% 5.61% 6.48% 4.85% 3.17% 5.54% 3.82% 5.45% 3.47% 4.34%
2026/02/16 15.33% 7.21% 7.29% 6% 2.74% 6.37% 2.22% 3.75% 3.89% 2.98%
2026/02/17 11.5% 9.9% 2.4% 3.15% 1.42% 6.44% 2.98% 3.64% 1.22% 8.13%
2026/02/18 15.81% 5.04% 9.74% 6.72% 4.03% 7.62% 2.75% 7.2% 3.67% 2.33%
2026/02/19 15.77% 5.09% 6.9% 4.68% 5.96% 7.68% 3.38% 4.97% 2.45% 1.84%
2026/02/20 20.51% 6.4% 6.07% 4.2% 2.39% 8.99% 2.38% 8.07% 2.42% 1.04%
2026/02/21 21.72% 6.58% 6.42% 3.16% 2.03% 9.24% 2.32% 9.4% 1.85% 1.5%
2026/02/22 12.66% 6.32% 5.47% 6.37% 3.76% 9.77% 2.46% 8.61% 2.78% 3.11%
2026/02/23 14.24% 6.81% 5.08% 4.1% 2.08% 9.85% 1.62% 8.86% 2.78% 2.3%
2026/02/24 9.83% 9.06% 6.04% 6.91% 2.6% 7.01% 2.96% 6.13% 3% 2.27%
2026/02/25 15.11% 7.96% 6.11% 8.13% 2.76% 8.57% 2.53% 7.16% 3.82% 3.41%
2026/02/26 17.82% 9.76% 6.05% 2.6% 3.69% 7.05% 2.39% 7.23% 3.1% 1.83%
2026/02/27 15.16% 10.87% 7.69% 4.02% 4.12% 7.47% 3.33% 6.38% 3.35% 2.07%
2026/02/28 15.76% 7.94% 7.67% 6.62% 6.46% 6.15% 5.32% 5.24% 3.75% 1.77%
  • guitarcenter.com
  • sweetwater.com
  • thriftbooks.com
  • audible.com
  • walmart.com
  • amazon.com
  • ebay.com
  • etsy.com
  • target.com
  • temu.com

Copyright © Adthena. All rights reserved.

Guitarcenter.com saw a fluctuating trend, peaking at 21.72% on February 21. Sweetwater.com steadily increased, ending at 7.94%. Thriftbooks.com maintained a stable presence, closing at 7.67%. Audible.com experienced ups and downs, finishing at 6.62%. Walmart.com showed a gradual rise, reaching 6.46%. Amazon.com climbed, peaking at 9.85% on February 23. Ebay.com ended with a notable increase to 5.32%. Etsy.com had a strong finish at 5.24%. Target.com remained consistent, closing at 3.75%. Temu.com fluctuated, ending at 1.77%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Books and Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Books and Music - Last month
  1. 1
    Buy eGift Cards at Amazon | Amazon.com® Official Site http://www.amazon.com

    Gift cards never expire and carry no fees. Delivery by email can be immediate or scheduled. Fast shipping. Try Prime for free.

  2. 2
    GuitarCenter.com https://www.guitarcenter.com › official_site

    Shop New & Used Music Gear — Your One-Stop Shop For New & Used Music Gear. Shop Your Favorite Brands At Guitar Center. Find...

  3. 3
    Rakuten.com https://www.rakuten.com

    Online & In-Store Cash Back — Get Cash Back at 3,500+ stores on this Season's Best Gifts, Clothes, Electronics and More.

  4. 4
    Sweetwater Music & Pro Audio https://www.sweetwater.com

    In Stock & Ready to Ship — Check Out Sweetwater's Extensive Selection of Pro Audio Gear From the Top Brands!

  5. 5
    zZounds: Your music gear store - Used gear clearance http://www.zzounds.com

    Why pay full price? Shop zZounds and save on gently used, blemished, and resealed gear.

Copyright © Adthena. All rights reserved.

In the world of Google PPC, Amazon entices with instant eGift cards, while Guitar Center and Sweetwater captivate music lovers with vast gear selections. Rakuten offers cash back on diverse gifts, and zZounds lures budget-conscious shoppers with discounted music gear.

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