UK Retail Books and Music - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Books and Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Books and Music – UK

Google AI Overview visibility for Retail Books and Music UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.8173872521
86.1826127479
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 14%
Navigational 14%
Seasonal 8%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Retail Books and Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
amazon.co.uk 83.8
worldofbooks.com 2.92
etsy.com 2.38
moonpig.com 1.32
gear4music.com 1.21
awesomebooks.com 0.88
ebay.co.uk 0.67
hmv.com 0.48
funkypigeon.com 0.42
abebooks.co.uk 0.39
others 5.53
  • amazon.co.uk - 83.8%
  • worldofbooks.com - 2.92%
  • etsy.com - 2.38%
  • moonpig.com - 1.32%
  • gear4music.com - 1.21%
  • awesomebooks.com - 0.88%
  • ebay.co.uk - 0.67%
  • hmv.com - 0.48%
  • funkypigeon.com - 0.42%
  • abebooks.co.uk - 0.39%
  • others - 5.53%

Copyright © Adthena. All rights reserved.

Amazon.co.uk dominates with 83.8% click share, overshadowing others at 5.53%. Etsy.com and worldofbooks.com follow, while smaller players like abebooks.co.uk hold minimal shares.

Market Exposure

Share of Spend for the top 10 UK Retail Books and Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date amazon.co.uk worldofbooks.com etsy.com gear4music.com moonpig.com ebay.co.uk funkypigeon.com papier.com photobox.co.uk awesomebooks.com
2026/06/01 62.6% 4.24% 4.92% 1.65% 4.93% 1.43% 1.66% 0.79% 1.64% 0.89%
2026/06/02 56.74% 3.45% 7.34% 2% 3.91% 1.57% 1.77% 0.99% 1.78% 1.14%
2026/06/03 57.69% 3.88% 7.14% 1.57% 5.94% 1.37% 1.8% 0.95% 0.97% 1.38%
2026/06/04 58.05% 3.77% 6.81% 1.72% 3.51% 2.23% 1.7% 1.67% 2.01% 1.41%
2026/06/05 58.77% 3.62% 5.6% 1.53% 3.3% 2.33% 1.72% 1.84% 2.34% 1.33%
2026/06/06 54.79% 4.22% 6.48% 1.67% 3.93% 2.32% 1.89% 1.81% 2.44% 1.05%
2026/06/07 54.53% 4.22% 6.51% 2.11% 3.94% 2.95% 2.15% 1.75% 2.28% 1.38%
2026/06/08 61.28% 3.32% 5.89% 1.74% 3.05% 2.19% 1.5% 1.46% 1.83% 1.14%
2026/06/09 54.33% 3.35% 7.24% 2.06% 3.98% 1.83% 1.64% 1.24% 1.94% 1.29%
2026/06/10 54.59% 3.87% 6.7% 1.84% 3.49% 2.53% 1.65% 2.24% 2.26% 1.67%
2026/06/11 51.22% 4.1% 6.64% 1.87% 3.37% 2.82% 1.77% 2.21% 2.39% 1.8%
2026/06/12 43.88% 5.06% 7.7% 2.09% 4.33% 3.02% 2.01% 2.62% 2.78% 1.41%
2026/06/13 49.83% 4.26% 7.34% 2.26% 4.02% 3.53% 2.11% 2.03% 2.34% 1.57%
2026/06/14 54.64% 3.96% 6.93% 1.98% 3.29% 2.8% 1.59% 2.06% 2.25% 1.26%
2026/06/15 39.68% 4.28% 10.29% 2.73% 4.96% 2.39% 1.98% 1.63% 2.4% 2.06%
2026/06/16 37.68% 4.65% 10.09% 2.54% 4.77% 3.71% 2.1% 2.91% 2.5% 3.54%
2026/06/17 34.86% 4.81% 9.24% 2.73% 6.23% 3.61% 2.31% 2.87% 2.66% 2.05%
2026/06/18 40.71% 4.47% 8.84% 2.99% 6.16% 2.83% 2.24% 2.29% 2.24% 2.27%
2026/06/19 33.25% 4.41% 11.13% 3.33% 6.02% 3.94% 2.14% 2.45% 2.54% 2.67%
2026/06/20 65.45% 4.5% 3.37% 2.28% 2.16% 2.18% 1.2% 1% 0.74% 1.03%
2026/06/21 65.23% 4.65% 4.48% 2.46% 1.67% 1.33% 1.25% 1.09% 0.75% 0.99%
2026/06/22 69.21% 4.2% 3.29% 2.23% 2.16% 1.37% 1.13% 1.21% 0.67% 0.93%
2026/06/23 67.06% 3.75% 3.42% 1.99% 1.94% 1.65% 1.18% 1.61% 0.9% 0.87%
2026/06/24 67.15% 4.26% 3.54% 1.86% 1.54% 1.83% 1.08% 1.69% 0.93% 1.05%
2026/06/25 65.09% 4.58% 3.59% 1.77% 1.54% 1.86% 1.11% 1.27% 0.76% 0.88%
2026/06/26 63.15% 4.43% 4.24% 1.53% 1.8% 1.74% 1.37% 1.35% 1.4% 1.03%
2026/06/27 69.11% 5.41% 3.46% 1.49% 1.63% 1.53% 1.05% 0.93% 0.61% 1.6%
2026/06/28 69.36% 5.18% 3.61% 1.35% 1.93% 1.78% 1.14% 1.15% 0.8% 0.73%
2026/06/29 71.83% 4.17% 3.36% 2.47% 1.47% 1.45% 1.19% 0.84% 0.58% 1.1%
2026/06/30 72.69% 3.66% 3.31% 3% 1.45% 1.39% 0.98% 0.9% 0.72% 0.57%
  • amazon.co.uk
  • worldofbooks.com
  • etsy.com
  • gear4music.com
  • moonpig.com
  • ebay.co.uk
  • funkypigeon.com
  • papier.com
  • photobox.co.uk
  • awesomebooks.com

Copyright © Adthena. All rights reserved.

Amazon.co.uk’s PPC share fluctuated, peaking at 72.69% by June’s end. Etsy saw a mid-month spike, while World of Books remained steady. Gear4music and Moonpig experienced declines, with Photobox and Awesomebooks showing minimal activity.

Market Exposure

Competitor Count for UK Retail Books and Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 660
2026/06/02 666
2026/06/03 660
2026/06/04 656
2026/06/05 676
2026/06/06 648
2026/06/07 641
2026/06/08 657
2026/06/09 644
2026/06/10 648
2026/06/11 655
2026/06/12 651
2026/06/13 637
2026/06/14 631
2026/06/15 633
2026/06/16 635
2026/06/17 695
2026/06/18 676
2026/06/19 674
2026/06/20 565
2026/06/21 548
2026/06/22 573
2026/06/23 561
2026/06/24 551
2026/06/25 553
2026/06/26 542
2026/06/27 542
2026/06/28 530
2026/06/29 540
2026/06/30 542

Copyright © Adthena. All rights reserved.

June began with 660 advertisers, peaking at 695 mid-month. A decline followed, ending at 542.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Books and Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amazon.co.uk 4.2%
hmv.com 0.2%
abebooks.co.uk 0.18%
blackwells.co.uk 0.09%
creativefabrica.com 0.09%
gear4music.com -0.21%
ebay.co.uk -0.28%
awesomebooks.com -0.34%
moonpig.com -0.71%
etsy.com -0.85%

Copyright © Adthena. All rights reserved.

Amazon.co.uk surged with a 4.2 increase, while Etsy.com plummeted by -0.85. HMV.com rose by 0.2, contrasting Moonpig.com’s -0.71 drop.

Campaign Efficiency

UK Retail Books and Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date amazon.co.uk worldofbooks.com etsy.com gear4music.com ebay.co.uk axelbooks.com moonpig.com audible.co.uk awesomebooks.com papier.com
2026/06/01 64.79% 5.24% 4.76% 1.67% 2.06% 1.14% 3.12% 0.61% 0.95% 0.53%
2026/06/02 64.14% 4.55% 6.18% 2.04% 2.13% 1.15% 2.1% 0.44% 1.1% 0.61%
2026/06/03 64.11% 5.4% 5.86% 1.58% 1.94% 1.35% 3.59% 0.53% 1.12% 0.61%
2026/06/04 63.27% 4.91% 5.96% 1.73% 2.77% 1.09% 1.96% 0.69% 1.16% 1%
2026/06/05 59.96% 5.45% 5.51% 1.73% 3.08% 1.59% 2.12% 0.76% 1.32% 1.21%
2026/06/06 61.98% 5.23% 5.35% 1.86% 2.72% 1.56% 2.26% 0.55% 0.93% 1.01%
2026/06/07 63.99% 4.96% 5.29% 1.62% 3.01% 1.43% 2.08% 0.72% 1.13% 0.97%
2026/06/08 65.9% 4.37% 4.93% 1.75% 2.44% 1.14% 1.84% 1.14% 1.03% 0.9%
2026/06/09 61.66% 4.41% 6.01% 2.1% 2.4% 1.25% 2.27% 0.66% 1.26% 0.72%
2026/06/10 61.92% 4.69% 5.73% 1.78% 3.04% 1.15% 1.94% 0.78% 1.32% 1.21%
2026/06/11 58.21% 5.22% 5.6% 1.84% 3.24% 1.75% 1.97% 0.81% 1.54% 1.23%
2026/06/12 51.67% 6.34% 6.45% 2.37% 3.55% 2.06% 2.6% 1.1% 1.21% 1.43%
2026/06/13 57.47% 5.26% 6.48% 1.81% 3.91% 1.75% 2.35% 0.66% 1.29% 1.16%
2026/06/14 59.7% 5.33% 5.89% 1.99% 3.1% 1.39% 2.03% 0.83% 1.13% 1.19%
2026/06/15 53.38% 5.12% 7.96% 2.46% 2.88% 1.55% 2.65% 0.98% 1.74% 0.89%
2026/06/16 49.97% 5.39% 8.3% 2.34% 4.26% 1.58% 2.57% 0.88% 2.46% 1.62%
2026/06/17 47.38% 5.87% 7.81% 2.5% 4.13% 1.85% 3.49% 0.94% 1.7% 1.46%
2026/06/18 52.47% 5.21% 6.9% 2.49% 3.3% 1.78% 3.43% 1.51% 1.82% 1.22%
2026/06/19 46% 5.37% 8.88% 2.99% 4.19% 1.84% 3.52% 1.79% 2.16% 1.31%
2026/06/20 71.65% 4.84% 2.83% 1.95% 2.13% 0.97% 1.11% 1.68% 0.92% 0.44%
2026/06/21 73.41% 4.44% 3.07% 1.8% 1.25% 0.89% 0.88% 1.65% 0.78% 0.51%
2026/06/22 77.62% 4.08% 2.43% 1.62% 1.13% 0.82% 1% 1.32% 0.67% 0.59%
2026/06/23 75.34% 4.06% 2.59% 1.31% 1.89% 0.9% 0.93% 1.25% 0.65% 0.66%
2026/06/24 73.72% 4.66% 2.84% 1.33% 1.94% 0.85% 0.81% 1.54% 0.9% 0.78%
2026/06/25 74% 4.55% 2.5% 1.11% 2% 0.9% 0.79% 1.38% 0.73% 0.58%
2026/06/26 76.36% 4.09% 2.57% 0.94% 1.42% 0.8% 0.8% 1.13% 0.65% 0.58%
2026/06/27 78.36% 5.02% 2.51% 0.97% 1.22% 0.72% 0.7% 0.86% 0.93% 0.48%
2026/06/28 75.58% 5.76% 2.83% 0.96% 1.82% 0.89% 1.1% 0.87% 0.64% 0.5%
2026/06/29 78.39% 4.43% 2.75% 1.5% 1.35% 0.72% 0.76% 0.53% 0.76% 0.38%
2026/06/30 78.1% 3.87% 2.93% 2.27% 1.68% 0.71% 0.66% 0.61% 0.59% 0.45%
  • amazon.co.uk
  • worldofbooks.com
  • etsy.com
  • gear4music.com
  • ebay.co.uk
  • axelbooks.com
  • moonpig.com
  • audible.co.uk
  • awesomebooks.com
  • papier.com

Copyright © Adthena. All rights reserved.

Amazon.co.uk’s impression share fluctuated, peaking at 78.39% by June’s end. Worldofbooks.com saw a decline, ending at 3.87%. Etsy.com dropped to 2.93%, while Gear4music.com rose to 2.27%. Ebay.co.uk’s share decreased to 1.68%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Books and Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Books and Music - Last month
  1. 1
    WorldofBooks - AbeBooks - Goring-By-Sea, WS, GBR https://www.abebooks.co.uk

    WorldofBooks. Highlights: Customer Service Available, In Business Since 1996, Magazines Available.

  2. 2
    Order At Amazon.co.uk Now https://www.amazon.co.uk/

    Products At Affordable Prices — Check out our selection & order now. Free UK delivery on eligible orders. Get deals on popular products on Amazon.

  3. 3
    Blackwell's, books for life and for learning Blackwell's https://www.blackwells.co.uk

    Trading since 1879, Blackwell of Oxford is the largest academic and specialist bookseller in the UK. Fast dispatch, carefully packaged, worldwide delivery.

  4. 4
    Bookshop.org: Buy books online. Support local bookstores https://www.bookshop.org

    A better way to buy books online. Every purchase financially supports local independent bookstores. Huge Selection. Fast Shipping. Certified B Corporation. Support Local Bookshops.

  5. 5
    World of Books https://www.worldofbooks.com

    Buy Quality Used Books Online — World of Books Is One Of The Largest Online Sellers Of Secondhand Books In The World. Huge...

Copyright © Adthena. All rights reserved.

In the bustling world of online book sales, five giants stand out. AbeBooks, with its rich history since 1996, emphasizes customer service and magazine availability. Amazon.co.uk lures with affordable prices and free UK delivery. Blackwell’s, a staple since 1879, prides itself on academic expertise and global reach. Bookshop.org champions local bookstores, blending vast selection with community support. World of Books, a titan in secondhand sales, offers quality used books globally. Each ad tells a unique story, weaving history, affordability, community, and sustainability into their narratives.

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