Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Books and Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 13.8173872521 |
| 86.1826127479 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 40 |
| 60 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| amazon.co.uk | 83.8 |
| worldofbooks.com | 2.92 |
| etsy.com | 2.38 |
| moonpig.com | 1.32 |
| gear4music.com | 1.21 |
| awesomebooks.com | 0.88 |
| ebay.co.uk | 0.67 |
| hmv.com | 0.48 |
| funkypigeon.com | 0.42 |
| abebooks.co.uk | 0.39 |
| others | 5.53 |
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Amazon.co.uk dominates with 83.8% click share, overshadowing others at 5.53%. Etsy.com and worldofbooks.com follow, while smaller players like abebooks.co.uk hold minimal shares.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.co.uk | worldofbooks.com | etsy.com | gear4music.com | moonpig.com | ebay.co.uk | funkypigeon.com | papier.com | photobox.co.uk | awesomebooks.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 62.6% | 4.24% | 4.92% | 1.65% | 4.93% | 1.43% | 1.66% | 0.79% | 1.64% | 0.89% |
| 2026/06/02 | 56.74% | 3.45% | 7.34% | 2% | 3.91% | 1.57% | 1.77% | 0.99% | 1.78% | 1.14% |
| 2026/06/03 | 57.69% | 3.88% | 7.14% | 1.57% | 5.94% | 1.37% | 1.8% | 0.95% | 0.97% | 1.38% |
| 2026/06/04 | 58.05% | 3.77% | 6.81% | 1.72% | 3.51% | 2.23% | 1.7% | 1.67% | 2.01% | 1.41% |
| 2026/06/05 | 58.77% | 3.62% | 5.6% | 1.53% | 3.3% | 2.33% | 1.72% | 1.84% | 2.34% | 1.33% |
| 2026/06/06 | 54.79% | 4.22% | 6.48% | 1.67% | 3.93% | 2.32% | 1.89% | 1.81% | 2.44% | 1.05% |
| 2026/06/07 | 54.53% | 4.22% | 6.51% | 2.11% | 3.94% | 2.95% | 2.15% | 1.75% | 2.28% | 1.38% |
| 2026/06/08 | 61.28% | 3.32% | 5.89% | 1.74% | 3.05% | 2.19% | 1.5% | 1.46% | 1.83% | 1.14% |
| 2026/06/09 | 54.33% | 3.35% | 7.24% | 2.06% | 3.98% | 1.83% | 1.64% | 1.24% | 1.94% | 1.29% |
| 2026/06/10 | 54.59% | 3.87% | 6.7% | 1.84% | 3.49% | 2.53% | 1.65% | 2.24% | 2.26% | 1.67% |
| 2026/06/11 | 51.22% | 4.1% | 6.64% | 1.87% | 3.37% | 2.82% | 1.77% | 2.21% | 2.39% | 1.8% |
| 2026/06/12 | 43.88% | 5.06% | 7.7% | 2.09% | 4.33% | 3.02% | 2.01% | 2.62% | 2.78% | 1.41% |
| 2026/06/13 | 49.83% | 4.26% | 7.34% | 2.26% | 4.02% | 3.53% | 2.11% | 2.03% | 2.34% | 1.57% |
| 2026/06/14 | 54.64% | 3.96% | 6.93% | 1.98% | 3.29% | 2.8% | 1.59% | 2.06% | 2.25% | 1.26% |
| 2026/06/15 | 39.68% | 4.28% | 10.29% | 2.73% | 4.96% | 2.39% | 1.98% | 1.63% | 2.4% | 2.06% |
| 2026/06/16 | 37.68% | 4.65% | 10.09% | 2.54% | 4.77% | 3.71% | 2.1% | 2.91% | 2.5% | 3.54% |
| 2026/06/17 | 34.86% | 4.81% | 9.24% | 2.73% | 6.23% | 3.61% | 2.31% | 2.87% | 2.66% | 2.05% |
| 2026/06/18 | 40.71% | 4.47% | 8.84% | 2.99% | 6.16% | 2.83% | 2.24% | 2.29% | 2.24% | 2.27% |
| 2026/06/19 | 33.25% | 4.41% | 11.13% | 3.33% | 6.02% | 3.94% | 2.14% | 2.45% | 2.54% | 2.67% |
| 2026/06/20 | 65.45% | 4.5% | 3.37% | 2.28% | 2.16% | 2.18% | 1.2% | 1% | 0.74% | 1.03% |
| 2026/06/21 | 65.23% | 4.65% | 4.48% | 2.46% | 1.67% | 1.33% | 1.25% | 1.09% | 0.75% | 0.99% |
| 2026/06/22 | 69.21% | 4.2% | 3.29% | 2.23% | 2.16% | 1.37% | 1.13% | 1.21% | 0.67% | 0.93% |
| 2026/06/23 | 67.06% | 3.75% | 3.42% | 1.99% | 1.94% | 1.65% | 1.18% | 1.61% | 0.9% | 0.87% |
| 2026/06/24 | 67.15% | 4.26% | 3.54% | 1.86% | 1.54% | 1.83% | 1.08% | 1.69% | 0.93% | 1.05% |
| 2026/06/25 | 65.09% | 4.58% | 3.59% | 1.77% | 1.54% | 1.86% | 1.11% | 1.27% | 0.76% | 0.88% |
| 2026/06/26 | 63.15% | 4.43% | 4.24% | 1.53% | 1.8% | 1.74% | 1.37% | 1.35% | 1.4% | 1.03% |
| 2026/06/27 | 69.11% | 5.41% | 3.46% | 1.49% | 1.63% | 1.53% | 1.05% | 0.93% | 0.61% | 1.6% |
| 2026/06/28 | 69.36% | 5.18% | 3.61% | 1.35% | 1.93% | 1.78% | 1.14% | 1.15% | 0.8% | 0.73% |
| 2026/06/29 | 71.83% | 4.17% | 3.36% | 2.47% | 1.47% | 1.45% | 1.19% | 0.84% | 0.58% | 1.1% |
| 2026/06/30 | 72.69% | 3.66% | 3.31% | 3% | 1.45% | 1.39% | 0.98% | 0.9% | 0.72% | 0.57% |
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Amazon.co.uk’s PPC share fluctuated, peaking at 72.69% by June’s end. Etsy saw a mid-month spike, while World of Books remained steady. Gear4music and Moonpig experienced declines, with Photobox and Awesomebooks showing minimal activity.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 660 |
| 2026/06/02 | 666 |
| 2026/06/03 | 660 |
| 2026/06/04 | 656 |
| 2026/06/05 | 676 |
| 2026/06/06 | 648 |
| 2026/06/07 | 641 |
| 2026/06/08 | 657 |
| 2026/06/09 | 644 |
| 2026/06/10 | 648 |
| 2026/06/11 | 655 |
| 2026/06/12 | 651 |
| 2026/06/13 | 637 |
| 2026/06/14 | 631 |
| 2026/06/15 | 633 |
| 2026/06/16 | 635 |
| 2026/06/17 | 695 |
| 2026/06/18 | 676 |
| 2026/06/19 | 674 |
| 2026/06/20 | 565 |
| 2026/06/21 | 548 |
| 2026/06/22 | 573 |
| 2026/06/23 | 561 |
| 2026/06/24 | 551 |
| 2026/06/25 | 553 |
| 2026/06/26 | 542 |
| 2026/06/27 | 542 |
| 2026/06/28 | 530 |
| 2026/06/29 | 540 |
| 2026/06/30 | 542 |
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June began with 660 advertisers, peaking at 695 mid-month. A decline followed, ending at 542.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Amazon.co.uk surged with a 4.2 increase, while Etsy.com plummeted by -0.85. HMV.com rose by 0.2, contrasting Moonpig.com’s -0.71 drop.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | amazon.co.uk | worldofbooks.com | etsy.com | gear4music.com | ebay.co.uk | axelbooks.com | moonpig.com | audible.co.uk | awesomebooks.com | papier.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 64.79% | 5.24% | 4.76% | 1.67% | 2.06% | 1.14% | 3.12% | 0.61% | 0.95% | 0.53% |
| 2026/06/02 | 64.14% | 4.55% | 6.18% | 2.04% | 2.13% | 1.15% | 2.1% | 0.44% | 1.1% | 0.61% |
| 2026/06/03 | 64.11% | 5.4% | 5.86% | 1.58% | 1.94% | 1.35% | 3.59% | 0.53% | 1.12% | 0.61% |
| 2026/06/04 | 63.27% | 4.91% | 5.96% | 1.73% | 2.77% | 1.09% | 1.96% | 0.69% | 1.16% | 1% |
| 2026/06/05 | 59.96% | 5.45% | 5.51% | 1.73% | 3.08% | 1.59% | 2.12% | 0.76% | 1.32% | 1.21% |
| 2026/06/06 | 61.98% | 5.23% | 5.35% | 1.86% | 2.72% | 1.56% | 2.26% | 0.55% | 0.93% | 1.01% |
| 2026/06/07 | 63.99% | 4.96% | 5.29% | 1.62% | 3.01% | 1.43% | 2.08% | 0.72% | 1.13% | 0.97% |
| 2026/06/08 | 65.9% | 4.37% | 4.93% | 1.75% | 2.44% | 1.14% | 1.84% | 1.14% | 1.03% | 0.9% |
| 2026/06/09 | 61.66% | 4.41% | 6.01% | 2.1% | 2.4% | 1.25% | 2.27% | 0.66% | 1.26% | 0.72% |
| 2026/06/10 | 61.92% | 4.69% | 5.73% | 1.78% | 3.04% | 1.15% | 1.94% | 0.78% | 1.32% | 1.21% |
| 2026/06/11 | 58.21% | 5.22% | 5.6% | 1.84% | 3.24% | 1.75% | 1.97% | 0.81% | 1.54% | 1.23% |
| 2026/06/12 | 51.67% | 6.34% | 6.45% | 2.37% | 3.55% | 2.06% | 2.6% | 1.1% | 1.21% | 1.43% |
| 2026/06/13 | 57.47% | 5.26% | 6.48% | 1.81% | 3.91% | 1.75% | 2.35% | 0.66% | 1.29% | 1.16% |
| 2026/06/14 | 59.7% | 5.33% | 5.89% | 1.99% | 3.1% | 1.39% | 2.03% | 0.83% | 1.13% | 1.19% |
| 2026/06/15 | 53.38% | 5.12% | 7.96% | 2.46% | 2.88% | 1.55% | 2.65% | 0.98% | 1.74% | 0.89% |
| 2026/06/16 | 49.97% | 5.39% | 8.3% | 2.34% | 4.26% | 1.58% | 2.57% | 0.88% | 2.46% | 1.62% |
| 2026/06/17 | 47.38% | 5.87% | 7.81% | 2.5% | 4.13% | 1.85% | 3.49% | 0.94% | 1.7% | 1.46% |
| 2026/06/18 | 52.47% | 5.21% | 6.9% | 2.49% | 3.3% | 1.78% | 3.43% | 1.51% | 1.82% | 1.22% |
| 2026/06/19 | 46% | 5.37% | 8.88% | 2.99% | 4.19% | 1.84% | 3.52% | 1.79% | 2.16% | 1.31% |
| 2026/06/20 | 71.65% | 4.84% | 2.83% | 1.95% | 2.13% | 0.97% | 1.11% | 1.68% | 0.92% | 0.44% |
| 2026/06/21 | 73.41% | 4.44% | 3.07% | 1.8% | 1.25% | 0.89% | 0.88% | 1.65% | 0.78% | 0.51% |
| 2026/06/22 | 77.62% | 4.08% | 2.43% | 1.62% | 1.13% | 0.82% | 1% | 1.32% | 0.67% | 0.59% |
| 2026/06/23 | 75.34% | 4.06% | 2.59% | 1.31% | 1.89% | 0.9% | 0.93% | 1.25% | 0.65% | 0.66% |
| 2026/06/24 | 73.72% | 4.66% | 2.84% | 1.33% | 1.94% | 0.85% | 0.81% | 1.54% | 0.9% | 0.78% |
| 2026/06/25 | 74% | 4.55% | 2.5% | 1.11% | 2% | 0.9% | 0.79% | 1.38% | 0.73% | 0.58% |
| 2026/06/26 | 76.36% | 4.09% | 2.57% | 0.94% | 1.42% | 0.8% | 0.8% | 1.13% | 0.65% | 0.58% |
| 2026/06/27 | 78.36% | 5.02% | 2.51% | 0.97% | 1.22% | 0.72% | 0.7% | 0.86% | 0.93% | 0.48% |
| 2026/06/28 | 75.58% | 5.76% | 2.83% | 0.96% | 1.82% | 0.89% | 1.1% | 0.87% | 0.64% | 0.5% |
| 2026/06/29 | 78.39% | 4.43% | 2.75% | 1.5% | 1.35% | 0.72% | 0.76% | 0.53% | 0.76% | 0.38% |
| 2026/06/30 | 78.1% | 3.87% | 2.93% | 2.27% | 1.68% | 0.71% | 0.66% | 0.61% | 0.59% | 0.45% |
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Amazon.co.uk’s impression share fluctuated, peaking at 78.39% by June’s end. Worldofbooks.com saw a decline, ending at 3.87%. Etsy.com dropped to 2.93%, while Gear4music.com rose to 2.27%. Ebay.co.uk’s share decreased to 1.68%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
WorldofBooks. Highlights: Customer Service Available, In Business Since 1996, Magazines Available.
Products At Affordable Prices — Check out our selection & order now. Free UK delivery on eligible orders. Get deals on popular products on Amazon.
Trading since 1879, Blackwell of Oxford is the largest academic and specialist bookseller in the UK. Fast dispatch, carefully packaged, worldwide delivery.
A better way to buy books online. Every purchase financially supports local independent bookstores. Huge Selection. Fast Shipping. Certified B Corporation. Support Local Bookshops.
Buy Quality Used Books Online — World of Books Is One Of The Largest Online Sellers Of Secondhand Books In The World. Huge...
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In the bustling world of online book sales, five giants stand out. AbeBooks, with its rich history since 1996, emphasizes customer service and magazine availability. Amazon.co.uk lures with affordable prices and free UK delivery. Blackwell’s, a staple since 1879, prides itself on academic expertise and global reach. Bookshop.org champions local bookstores, blending vast selection with community support. World of Books, a titan in secondhand sales, offers quality used books globally. Each ad tells a unique story, weaving history, affordability, community, and sustainability into their narratives.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Retail Books and Music June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Retail Books and Music June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Retail Books and Music June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The UK Retail Books and Music June 2026 Report aggregates data from across both device types and Google Shopping.
The UK Retail Books and Music June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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