Share of Clicks for top 10 UK Retail Books and Music brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| amazon.co.uk | 88.41 |
| worldofbooks.com | 2.99 |
| etsy.com | 1.5 |
| gear4music.com | 1.07 |
| hmv.com | 0.53 |
| abebooks.co.uk | 0.51 |
| awesomebooks.com | 0.49 |
| ebay.co.uk | 0.34 |
| moonpig.com | 0.31 |
| audible.co.uk | 0.3 |
| others | 3.55 |
- amazon.co.uk - 88.41%
- worldofbooks.com - 2.99%
- etsy.com - 1.5%
- gear4music.com - 1.07%
- hmv.com - 0.53%
- abebooks.co.uk - 0.51%
- awesomebooks.com - 0.49%
- ebay.co.uk - 0.34%
- moonpig.com - 0.31%
- audible.co.uk - 0.3%
- others - 3.55%
Copyright © Adthena. All rights reserved.
In the retail books and music PPC landscape, Amazon.co.uk dominates with an 88.41% click share. Worldofbooks.com follows at 2.99%, while ‘others’ collectively hold 3.55%.
Share of Spend for the top 10 UK Retail Books and Music brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.co.uk | worldofbooks.com | etsy.com | gear4music.com | ebay.co.uk | papier.com | moonpig.com | funkypigeon.com | bookshop.org | audible.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 61.12% | 7.22% | 2.24% | 3.51% | 1.72% | 1.3% | 1.47% | 0.88% | 2.09% | 2.65% |
| 2026/07/02 | 70.08% | 4.89% | 1.76% | 1.64% | 1.19% | 0.83% | 1.75% | 1.4% | 2.02% | 1.35% |
| 2026/07/03 | 57.15% | 5.6% | 3.71% | 3.3% | 2.71% | 1.48% | 1.7% | 1.18% | 1.24% | 1.64% |
| 2026/07/04 | 47.97% | 6.32% | 5.14% | 4.55% | 2.76% | 2.13% | 1.84% | 1.86% | 1.92% | 2.33% |
| 2026/07/05 | 56.18% | 6.99% | 3.68% | 4.06% | 2.15% | 1.33% | 1.98% | 1.42% | 0.62% | 1.33% |
| 2026/07/06 | 48.5% | 5.36% | 5.43% | 4.18% | 2.05% | 2.25% | 2.33% | 1.53% | 1.33% | 5.19% |
| 2026/07/07 | 56.73% | 3.58% | 3.78% | 3.19% | 1.82% | 1.26% | 2.83% | 1.61% | 2.49% | 2.05% |
| 2026/07/08 | 48.17% | 6.67% | 4.08% | 3.98% | 2.43% | 1.25% | 2.32% | 1.64% | 2.63% | 3.24% |
| 2026/07/09 | 42.79% | 7.48% | 4.36% | 4.65% | 2.69% | 1.2% | 1.91% | 1.47% | 1.05% | 4.52% |
| 2026/07/10 | 46.79% | 4.92% | 3.76% | 4.99% | 2.52% | 2.33% | 2.76% | 1.65% | 1.33% | 2.71% |
| 2026/07/11 | 50.99% | 5.91% | 4.24% | 3.8% | 2.01% | 1.63% | 2.53% | 1.56% | 0.77% | 4.42% |
| 2026/07/12 | 57.12% | 4.9% | 3.4% | 2.29% | 1.91% | 1.15% | 2.13% | 1.4% | 0.95% | 2.83% |
| 2026/07/13 | 52.1% | 5.44% | 4.73% | 2.46% | 1.76% | 1.44% | 2.93% | 2.12% | 0.93% | 2.92% |
| 2026/07/14 | 58% | 3.7% | 4.43% | 1.95% | 1.75% | 1.62% | 2.99% | 2.45% | 1.13% | 1.44% |
| 2026/07/15 | 57.33% | 4.72% | 3.21% | 2.09% | 1.97% | 1.35% | 3.01% | 2.27% | 0.8% | 2.9% |
| 2026/07/16 | 60.25% | 5.68% | 2.34% | 1.28% | 1.45% | 1.55% | 2.3% | 1.51% | 1.39% | 1.93% |
| 2026/07/17 | 56.14% | 6.22% | 3.17% | 1.52% | 1.61% | 2.12% | 2.29% | 1.41% | 1.62% | 3.1% |
| 2026/07/18 | 56.81% | 6.92% | 3.42% | 1.76% | 2.52% | 1.63% | 2.13% | 1.45% | 0.75% | 2.68% |
| 2026/07/19 | 59.02% | 5.68% | 2.56% | 3% | 1.11% | 2.1% | 2.65% | 1.73% | 0.68% | 2.97% |
| 2026/07/20 | 56.66% | 5.93% | 3.45% | 2.99% | 1.55% | 3.33% | 2.09% | 1.36% | 0.12% | 3.29% |
| 2026/07/21 | 57.28% | 3.65% | 4.41% | 1.92% | 1.73% | 1.6% | 2.96% | 2.42% | 1.12% | 1.43% |
| 2026/07/22 | 48.28% | 6.6% | 3.9% | 3.13% | 2.35% | 1.64% | 3.11% | 1.97% | 3.52% | 2.95% |
| 2026/07/23 | 55.21% | 6.1% | 3.43% | 3.01% | 1.61% | 1.15% | 2.66% | 1.91% | 1.69% | 3.1% |
| 2026/07/24 | 58.47% | 5.4% | 3.15% | 2.11% | 2.24% | 1.87% | 2.28% | 1.56% | 0.65% | 2.31% |
| 2026/07/25 | 56.07% | 6.26% | 3.32% | 2.45% | 1.84% | 1.33% | 2.34% | 1.81% | 2.69% | 2.6% |
| 2026/07/26 | 48.08% | 7.46% | 3.69% | 2.51% | 1.84% | 1.42% | 3.48% | 2.09% | 0.35% | 3.74% |
| 2026/07/27 | 56.59% | 6.47% | 3.44% | 1.58% | 2.12% | 1.87% | 3.65% | 1.8% | 1.13% | 2.8% |
| 2026/07/28 | 63.65% | 4.93% | 2.56% | 1.75% | 1.79% | 1.46% | 2.28% | 1.21% | 0.76% | 2.16% |
| 2026/07/29 | 51.05% | 7.5% | 3.19% | 2.89% | 2.62% | 1.96% | 2.6% | 2.08% | 0.54% | 2.05% |
| 2026/07/30 | 52.08% | 6.4% | 4.27% | 2.91% | 2.44% | 2.61% | 1.9% | 1.66% | 0.82% | 3.14% |
| 2026/07/31 | 56.23% | 6.16% | 3.99% | 2.51% | 2.31% | 2.15% | 1.99% | 1.88% | 0.94% | 0.88% |
- amazon.co.uk
- worldofbooks.com
- etsy.com
- gear4music.com
- ebay.co.uk
- papier.com
- moonpig.com
- funkypigeon.com
- bookshop.org
- audible.co.uk
Copyright © Adthena. All rights reserved.
Amazon.co.uk dominated July with fluctuating spend, peaking at 70.08% on July 2. Worldofbooks.com maintained a steady presence, while Etsy and Gear4music showed varied trends. The month concluded with Amazon leading.
Competitor Count for UK Retail Books and Music
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 461 |
| 2026/07/02 | 492 |
| 2026/07/03 | 509 |
| 2026/07/04 | 562 |
| 2026/07/05 | 560 |
| 2026/07/06 | 523 |
| 2026/07/07 | 525 |
| 2026/07/08 | 525 |
| 2026/07/09 | 518 |
| 2026/07/10 | 531 |
| 2026/07/11 | 537 |
| 2026/07/12 | 538 |
| 2026/07/13 | 553 |
| 2026/07/14 | 552 |
| 2026/07/15 | 524 |
| 2026/07/16 | 480 |
| 2026/07/17 | 477 |
| 2026/07/18 | 457 |
| 2026/07/19 | 447 |
| 2026/07/20 | 419 |
| 2026/07/21 | 552 |
| 2026/07/22 | 561 |
| 2026/07/23 | 564 |
| 2026/07/24 | 557 |
| 2026/07/25 | 573 |
| 2026/07/26 | 576 |
| 2026/07/27 | 534 |
| 2026/07/28 | 536 |
| 2026/07/29 | 473 |
| 2026/07/30 | 482 |
| 2026/07/31 | 464 |
Copyright © Adthena. All rights reserved.
July began with 461 advertisers, peaking at 576 mid-month. A decline followed, ending at 464.
