Share of Clicks for top 10 UK Retail Books and Music brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| amazon.co.uk | 82.02 |
| worldofbooks.com | 3.19 |
| etsy.com | 2.49 |
| moonpig.com | 1.82 |
| awesomebooks.com | 1.27 |
| gear4music.com | 1.18 |
| ebay.co.uk | 0.62 |
| axelbooks.com | 0.57 |
| funkypigeon.com | 0.52 |
| hmv.com | 0.46 |
| others | 5.86 |
- amazon.co.uk - 82.02%
- worldofbooks.com - 3.19%
- etsy.com - 2.49%
- moonpig.com - 1.82%
- awesomebooks.com - 1.27%
- gear4music.com - 1.18%
- ebay.co.uk - 0.62%
- axelbooks.com - 0.57%
- funkypigeon.com - 0.52%
- hmv.com - 0.46%
- others - 5.86%
Copyright © Adthena. All rights reserved.
Amazon.co.uk dominates with 82.02% click share, overshadowing others like Worldofbooks.com at 3.19% and Etsy.com at 2.49%. ‘Others’ collectively hold 5.86%.
Share of Spend for the top 10 UK Retail Books and Music brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.co.uk | moonpig.com | etsy.com | worldofbooks.com | gear4music.com | ebay.co.uk | funkypigeon.com | photobox.co.uk | axelbooks.com | awesomebooks.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 74.36% | 1.02% | 1.36% | 4.06% | 1.38% | 0.73% | 0.47% | 0.74% | 1.46% | 1.63% |
| 2026/05/02 | 66.8% | 1.04% | 2.55% | 5.26% | 2.3% | 1.21% | 1.17% | 1.16% | 1.86% | 1.12% |
| 2026/05/03 | 73.87% | 0.88% | 1.52% | 5.26% | 1.16% | 1.25% | 0.73% | 1.02% | 1.23% | 0.83% |
| 2026/05/04 | 78.64% | 1.57% | 1.15% | 3.72% | 1.22% | 0.74% | 0.68% | 0.71% | 0.9% | 0.96% |
| 2026/05/05 | 75.3% | 1.09% | 2.07% | 3.24% | 1.62% | 0.86% | 0.42% | 0.84% | 0.95% | 0.57% |
| 2026/05/06 | 71.73% | 1.24% | 2.72% | 4.19% | 1.5% | 1.26% | 0.49% | 0.6% | 1.08% | 1.14% |
| 2026/05/07 | 71.36% | 1.15% | 1.84% | 3.69% | 2.1% | 1.07% | 0.39% | 1.22% | 1.34% | 0.9% |
| 2026/05/08 | 69.42% | 0.98% | 1.74% | 5.17% | 1.8% | 0.77% | 0.47% | 0.94% | 1.64% | 1.36% |
| 2026/05/09 | 70.4% | 1.62% | 2.24% | 3.21% | 1.53% | 1.04% | 0.95% | 1.26% | 1.56% | 1.19% |
| 2026/05/10 | 69.72% | 1.31% | 1.95% | 4.96% | 1.52% | 1.27% | 0.71% | 1.07% | 1.24% | 1.04% |
| 2026/05/11 | 73.44% | 4.05% | 3.39% | 3.25% | 1.05% | 0.91% | 1.14% | 0.59% | 0.83% | 0.7% |
| 2026/05/12 | 68.01% | 4.55% | 4.05% | 3.45% | 1.49% | 1.04% | 1.75% | 0.71% | 0.89% | 0.88% |
| 2026/05/13 | 49.21% | 5.25% | 6.43% | 5.34% | 2.56% | 1.83% | 2.01% | 1.63% | 1.8% | 2.72% |
| 2026/05/14 | 63.72% | 3.37% | 4.75% | 4.52% | 1.64% | 1.44% | 1.34% | 1.15% | 1.38% | 1.98% |
| 2026/05/15 | 69.19% | 0.98% | 1.73% | 5.16% | 1.79% | 0.83% | 0.47% | 0.94% | 1.65% | 1.46% |
| 2026/05/16 | 58.54% | 4.49% | 5.75% | 3.59% | 1.63% | 1.69% | 2.24% | 1.5% | 1.49% | 1.9% |
| 2026/05/17 | 60.83% | 4.13% | 5.42% | 3.61% | 1.61% | 1.73% | 1.74% | 1.39% | 1.4% | 1.97% |
| 2026/05/18 | 53.19% | 5.33% | 6.85% | 4.33% | 1.84% | 1.8% | 1.94% | 1.97% | 1.61% | 2.15% |
| 2026/05/19 | 45.63% | 6.54% | 8.07% | 4.29% | 1.71% | 2.54% | 2.23% | 2.73% | 1.73% | 3.1% |
| 2026/05/20 | 46.11% | 6.91% | 8.27% | 4.51% | 1.56% | 2.43% | 2.5% | 2.18% | 1.36% | 3.02% |
| 2026/05/21 | 57.76% | 5.73% | 5.51% | 3.03% | 1.38% | 1.73% | 2.27% | 1.43% | 1.02% | 2.08% |
| 2026/05/22 | 62.46% | 4.37% | 5.24% | 3.05% | 1.45% | 1.38% | 2.4% | 1.44% | 1.09% | 1.86% |
| 2026/05/23 | 57.46% | 4.21% | 6.77% | 3.15% | 1.39% | 2.57% | 2.48% | 1.09% | 1.28% | 2.06% |
| 2026/05/24 | 56.9% | 4.49% | 6.44% | 3.95% | 1.79% | 1.95% | 2.52% | 1.01% | 1.51% | 2.14% |
| 2026/05/25 | 58.2% | 4.59% | 5.17% | 4.03% | 1.65% | 1.79% | 2.01% | 0.93% | 1.38% | 1.39% |
| 2026/05/26 | 62.75% | 5.09% | 5.68% | 3.99% | 1.29% | 1.43% | 1.41% | 0.84% | 1.17% | 1.33% |
| 2026/05/27 | 60.52% | 7.05% | 5.71% | 4.13% | 1.38% | 1.35% | 1.63% | 0.74% | 1.34% | 1.15% |
| 2026/05/28 | 55.86% | 6.38% | 5.52% | 3.83% | 1.92% | 1.81% | 1.94% | 1.32% | 1.53% | 1.57% |
| 2026/05/29 | 53.93% | 6.15% | 6.71% | 3.7% | 1.51% | 1.85% | 2.31% | 2.12% | 1.69% | 1.97% |
| 2026/05/30 | 49.05% | 6.72% | 8.38% | 3.9% | 2.12% | 1.96% | 2.22% | 2% | 1.63% | 2.25% |
| 2026/05/31 | 60.08% | 6.27% | 5.35% | 3.51% | 1.92% | 1.76% | 1.62% | 1.52% | 1.41% | 1.22% |
- amazon.co.uk
- moonpig.com
- etsy.com
- worldofbooks.com
- gear4music.com
- ebay.co.uk
- funkypigeon.com
- photobox.co.uk
- axelbooks.com
- awesomebooks.com
Copyright © Adthena. All rights reserved.
In May 2026, Amazon.co.uk’s PPC spend share fluctuated, peaking early and declining mid-month. Moonpig.com and Etsy.com saw significant growth, while WorldofBooks.com remained steady. By month’s end, Amazon.co.uk led, but others gained ground.
Competitor Count for UK Retail Books and Music
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 452 |
| 2026/05/02 | 422 |
| 2026/05/03 | 435 |
| 2026/05/04 | 461 |
| 2026/05/05 | 452 |
| 2026/05/06 | 470 |
| 2026/05/07 | 486 |
| 2026/05/08 | 481 |
| 2026/05/09 | 451 |
| 2026/05/10 | 465 |
| 2026/05/11 | 554 |
| 2026/05/12 | 608 |
| 2026/05/13 | 578 |
| 2026/05/14 | 591 |
| 2026/05/15 | 481 |
| 2026/05/16 | 617 |
| 2026/05/17 | 614 |
| 2026/05/18 | 611 |
| 2026/05/19 | 598 |
| 2026/05/20 | 629 |
| 2026/05/21 | 632 |
| 2026/05/22 | 645 |
| 2026/05/23 | 668 |
| 2026/05/24 | 659 |
| 2026/05/25 | 678 |
| 2026/05/26 | 695 |
| 2026/05/27 | 660 |
| 2026/05/28 | 663 |
| 2026/05/29 | 665 |
| 2026/05/30 | 669 |
| 2026/05/31 | 666 |
Copyright © Adthena. All rights reserved.
May began with 452 advertisers, fluctuating initially, then surged mid-month, peaking at 695. The month concluded with a slight dip to 666, showcasing dynamic advertiser engagement.
