Share of Clicks for top 10 UK Retail Books and Music brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| amazon.co.uk | 85.76 |
| worldofbooks.com | 2.52 |
| etsy.com | 1.89 |
| hmv.com | 1.15 |
| gear4music.com | 1.02 |
| photobox.co.uk | 0.56 |
| vistaprint.co.uk | 0.39 |
| papier.com | 0.39 |
| calendarclub.co.uk | 0.34 |
| abebooks.co.uk | 0.34 |
| others | 5.64 |
- amazon.co.uk - 85.76%
- worldofbooks.com - 2.52%
- etsy.com - 1.89%
- hmv.com - 1.15%
- gear4music.com - 1.02%
- photobox.co.uk - 0.56%
- vistaprint.co.uk - 0.39%
- papier.com - 0.39%
- calendarclub.co.uk - 0.34%
- abebooks.co.uk - 0.34%
- others - 5.64%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Amazon.co.uk dominates with 85.76% click share, overshadowing others like worldofbooks.com at 2.52% and etsy.com at 1.89%. ‘Others’ collectively hold 5.64%.
Share of Spend for the top 10 UK Retail Books and Music brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.co.uk | worldofbooks.com | photobox.co.uk | papier.com | vistaprint.co.uk | printerpix.co.uk | etsy.com | gear4music.com | moonpig.com | funkypigeon.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 49.47% | 4.03% | 7.84% | 4.77% | 3.41% | 1.28% | 1.96% | 3.08% | 1.3% | 1.56% |
| 2025/12/02 | 43.15% | 4.07% | 9.62% | 5.43% | 3.79% | 1.76% | 2.47% | 2.79% | 1.52% | 1.47% |
| 2025/12/03 | 37.57% | 4.96% | 8.29% | 5.55% | 4.26% | 2.44% | 3.3% | 3.04% | 1.81% | 2.94% |
| 2025/12/04 | 49.02% | 3.71% | 5.01% | 3.23% | 2.45% | 2.19% | 3.68% | 4.18% | 1.3% | 1.91% |
| 2025/12/05 | 47.62% | 4.34% | 7.52% | 3.66% | 2.68% | 1.93% | 3.43% | 2.86% | 1.44% | 1.66% |
| 2025/12/06 | 53.31% | 2.98% | 6.96% | 3.93% | 2.57% | 3.15% | 3.07% | 2.8% | 1.34% | 1.42% |
| 2025/12/07 | 55.13% | 4.02% | 8.21% | 3.42% | 2.59% | 2.38% | 2.16% | 2.11% | 1.13% | 1.95% |
| 2025/12/08 | 56.74% | 3.1% | 6.47% | 3.8% | 1.86% | 2.27% | 2.8% | 2.31% | 1.18% | 1.44% |
| 2025/12/09 | 42.45% | 4.15% | 7.1% | 5.55% | 1.96% | 4.15% | 3.39% | 3.11% | 1.78% | 1.73% |
| 2025/12/10 | 46.55% | 4.85% | 7.16% | 4.72% | 2.16% | 2.65% | 3.15% | 2.22% | 1.64% | 1.9% |
| 2025/12/11 | 42.97% | 5.06% | 5.85% | 4.62% | 2.56% | 3.45% | 2.35% | 3.03% | 1.62% | 1.4% |
| 2025/12/12 | 40.82% | 5.07% | 7.32% | 3.89% | 3% | 2.25% | 2.91% | 4.22% | 1.68% | 2.26% |
| 2025/12/13 | 43.36% | 6.73% | 6.07% | 4.11% | 3.22% | 2.59% | 3.27% | 3.9% | 1.74% | 1.08% |
| 2025/12/14 | 45.28% | 6.33% | 4.83% | 4.7% | 2.41% | 3.2% | 3.84% | 2.76% | 1.46% | 0.89% |
| 2025/12/15 | 47.8% | 4.84% | 7.81% | 4.29% | 2.21% | 2.84% | 2.9% | 2.74% | 1.82% | 0.9% |
| 2025/12/16 | 41.56% | 5.45% | 7.68% | 4.44% | 2.4% | 3.85% | 3.11% | 3.74% | 2.38% | 1.44% |
| 2025/12/17 | 47.11% | 5.96% | 5.57% | 2.89% | 1.9% | 3.76% | 2.76% | 3.04% | 2.4% | 1.66% |
| 2025/12/18 | 47.37% | 5.7% | 4.84% | 2.09% | 1.87% | 5.11% | 2.12% | 3.16% | 2.35% | 1.82% |
| 2025/12/19 | 48.86% | 6.06% | 3.42% | 1.49% | 2.5% | 4.21% | 2.09% | 3.03% | 2.28% | 2.86% |
| 2025/12/20 | 42.46% | 5.87% | 4.44% | 2.02% | 2.86% | 8.67% | 3.26% | 2.47% | 2.22% | 2.17% |
| 2025/12/21 | 49% | 6.19% | 4.06% | 1.67% | 2.76% | 7.97% | 1.83% | 2.38% | 1.5% | 1.82% |
| 2025/12/22 | 53.37% | 4.49% | 4.18% | 1.37% | 1.65% | 5.77% | 1.76% | 2.76% | 1.41% | 2% |
| 2025/12/23 | 53.56% | 3.76% | 2.9% | 1.57% | 4.4% | 3.21% | 2.75% | 2.45% | 1.41% | 1.92% |
| 2025/12/24 | 51.41% | 5.01% | 1.44% | 2.09% | 6% | 3.14% | 1.85% | 2.34% | 1.21% | 1.45% |
| 2025/12/25 | 52.07% | 5.98% | 1.49% | 2.45% | 5.14% | 2.17% | 3.3% | 2.01% | 1.32% | 2.31% |
| 2025/12/26 | 59.34% | 3.49% | 2.83% | 2.07% | 3.46% | 2.6% | 2.11% | 1.68% | 0.7% | 1.21% |
| 2025/12/27 | 59.17% | 4.09% | 2.44% | 1.99% | 4.53% | 3.29% | 2.13% | 2.07% | 0.52% | 0.82% |
| 2025/12/28 | 54.86% | 5.38% | 3.57% | 2.6% | 2.69% | 2.16% | 2.61% | 2.31% | 0.9% | 0.71% |
| 2025/12/29 | 61.7% | 3.56% | 3.81% | 2.46% | 2.6% | 1.34% | 2.44% | 2.7% | 0.8% | 0.53% |
| 2025/12/30 | 59.16% | 3.67% | 5.52% | 2.72% | 2.52% | 1.94% | 2.5% | 1.98% | 0.78% | 0.63% |
| 2025/12/31 | 54.61% | 5.22% | 5.14% | 2.98% | 2.95% | 2.34% | 2.33% | 2.13% | 0.6% | 0.59% |
- amazon.co.uk
- worldofbooks.com
- photobox.co.uk
- papier.com
- vistaprint.co.uk
- printerpix.co.uk
- etsy.com
- gear4music.com
- moonpig.com
- funkypigeon.com
Copyright © Adthena. All rights reserved.
Amazon.co.uk dominated December, peaking at 61.70% on the 29th. Worldofbooks.com saw a mid-month surge, while photobox.co.uk declined. The month ended with Amazon leading, others fluctuating.
Competitor Count for UK Retail Books and Music
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 497 |
| 2025/12/02 | 508 |
| 2025/12/03 | 526 |
| 2025/12/04 | 525 |
| 2025/12/05 | 531 |
| 2025/12/06 | 535 |
| 2025/12/07 | 509 |
| 2025/12/08 | 499 |
| 2025/12/09 | 528 |
| 2025/12/10 | 512 |
| 2025/12/11 | 534 |
| 2025/12/12 | 524 |
| 2025/12/13 | 521 |
| 2025/12/14 | 481 |
| 2025/12/15 | 517 |
| 2025/12/16 | 517 |
| 2025/12/17 | 500 |
| 2025/12/18 | 527 |
| 2025/12/19 | 526 |
| 2025/12/20 | 530 |
| 2025/12/21 | 518 |
| 2025/12/22 | 531 |
| 2025/12/23 | 549 |
| 2025/12/24 | 557 |
| 2025/12/25 | 530 |
| 2025/12/26 | 523 |
| 2025/12/27 | 530 |
| 2025/12/28 | 508 |
| 2025/12/29 | 525 |
| 2025/12/30 | 512 |
| 2025/12/31 | 504 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout December, peaking at 557 on December 24. The month concluded with 504 advertisers, reflecting a dynamic landscape.
