Share of Clicks for top 10 UK Retail Books and Music brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| amazon.co.uk | 89.63 |
| worldofbooks.com | 2.57 |
| etsy.com | 1.56 |
| gear4music.com | 0.74 |
| awesomebooks.com | 0.64 |
| moonpig.com | 0.45 |
| hmv.com | 0.44 |
| funkypigeon.com | 0.3 |
| ebay.co.uk | 0.24 |
| abebooks.co.uk | 0.24 |
| others | 3.19 |
- amazon.co.uk - 89.63%
- worldofbooks.com - 2.57%
- etsy.com - 1.56%
- gear4music.com - 0.74%
- awesomebooks.com - 0.64%
- moonpig.com - 0.45%
- hmv.com - 0.44%
- funkypigeon.com - 0.3%
- ebay.co.uk - 0.24%
- abebooks.co.uk - 0.24%
- others - 3.19%
Copyright © Adthena. All rights reserved.
Amazon.co.uk dominates with 89.63% click share, overshadowing competitors like Worldofbooks.com at 2.57% and Etsy.com at 1.56%. Others collectively hold 3.19%.
Share of Spend for the top 10 UK Retail Books and Music brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.co.uk | worldofbooks.com | etsy.com | photobox.co.uk | optimalprint.co.uk | awesomebooks.com | moonpig.com | gear4music.com | papier.com | funkypigeon.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 58.34% | 7.17% | 3.64% | 1.01% | 1.65% | 0.83% | 2.4% | 1.7% | 2.6% | 1.57% |
| 2026/09/02 | 43.18% | 7.5% | 6.44% | 1.53% | 2.48% | 1.56% | 3.73% | 2.09% | 2.91% | 3.27% |
| 2026/09/03 | 36.53% | 9.19% | 8.62% | 1.93% | 3.17% | 1.69% | 3.93% | 2.52% | 3.26% | 4.12% |
| 2026/09/04 | 39.63% | 7.4% | 8.98% | 1.83% | 2.86% | 2.17% | 3.77% | 3.17% | 2.22% | 4.49% |
| 2026/09/05 | 46.81% | 5.71% | 9.43% | 0.92% | 2.68% | 2.21% | 3.56% | 2.46% | 1.59% | 3.45% |
| 2026/09/06 | 58.05% | 4.63% | 8.02% | 0.92% | 1.63% | 1.71% | 2.65% | 1.91% | 1.14% | 3.05% |
| 2026/09/07 | 59.19% | 4.84% | 8.12% | 0.43% | 1.77% | 1.71% | 2.52% | 1.67% | 1.33% | 2.76% |
| 2026/09/08 | 52.66% | 4.87% | 8.89% | 1.17% | 1.62% | 2.24% | 3.24% | 2.12% | 1.53% | 2.99% |
| 2026/09/09 | 50.54% | 5.42% | 8.77% | 1.37% | 1.91% | 1.54% | 3.57% | 2.14% | 1.84% | 3.41% |
| 2026/09/10 | 53.78% | 4.15% | 8.47% | 0.7% | 2.06% | 1.72% | 3.11% | 1.76% | 1.76% | 2.69% |
| 2026/09/11 | 57.17% | 3.67% | 5.84% | 1.3% | 2.02% | 0.85% | 3.27% | 1.68% | 2.66% | 2.53% |
| 2026/09/12 | 54.89% | 4.81% | 7.23% | 0.65% | 1.16% | 1.8% | 3.6% | 2.12% | 2.02% | 2.37% |
| 2026/09/13 | 50.05% | 4.87% | 7.01% | 1.76% | 2.07% | 1.39% | 3.98% | 2.14% | 2.26% | 2.6% |
| 2026/09/14 | 47.57% | 6.62% | 6.51% | 1.49% | 1.99% | 2.23% | 3.54% | 2.52% | 2.66% | 2.09% |
| 2026/09/15 | 49.97% | 5.79% | 8.02% | 1.48% | 1.63% | 1.65% | 3.82% | 2.95% | 2.42% | 2.55% |
| 2026/09/16 | 46.5% | 5.66% | 7.07% | 2.57% | 2.38% | 2.35% | 4.11% | 2.63% | 2.59% | 2.85% |
| 2026/09/17 | 61.97% | 4.1% | 3.63% | 1.39% | 1.41% | 1.3% | 2.99% | 2.42% | 2.13% | 1.7% |
| 2026/09/18 | 58.34% | 4.77% | 3.4% | 2.87% | 2.47% | 1.77% | 2.69% | 2.15% | 1.77% | 1.61% |
| 2026/09/19 | 57.1% | 5.98% | 4.74% | 1.62% | 1.89% | 1.82% | 2.81% | 2.48% | 1.65% | 1.79% |
| 2026/09/20 | 53.82% | 5.39% | 5.16% | 3.14% | 2.33% | 1.99% | 2.55% | 2.48% | 1.49% | 1.56% |
| 2026/09/21 | 64.49% | 4.29% | 4.11% | 1.55% | 1.51% | 1.38% | 2.45% | 2.55% | 1.32% | 1.17% |
| 2026/09/22 | 51.18% | 5.9% | 5.25% | 3.59% | 2.73% | 1.96% | 3.39% | 3.23% | 1.96% | 1.16% |
| 2026/09/23 | 55.92% | 5.33% | 3.94% | 3.44% | 2.41% | 2.15% | 3.08% | 1.91% | 1.8% | 1.06% |
| 2026/09/24 | 50.69% | 6.05% | 5.08% | 3.52% | 2.29% | 2.63% | 3.41% | 2.78% | 2.16% | 0.65% |
| 2026/09/25 | 53.37% | 6.55% | 4.86% | 1.69% | 2.17% | 2.5% | 3.73% | 2.8% | 1.71% | 0.75% |
| 2026/09/26 | 53.37% | 6% | 4.53% | 2.29% | 2.31% | 2.25% | 3.71% | 3.31% | 1.68% | 0.86% |
| 2026/09/27 | 56.7% | 6.19% | 4.29% | 2.52% | 1.99% | 1.89% | 3.18% | 3.26% | 1.72% | 0.7% |
| 2026/09/28 | 54.21% | 6.73% | 3.37% | 2.11% | 2.28% | 2.14% | 3.11% | 2.36% | 1.88% | 0.8% |
| 2026/09/29 | 51.49% | 6.3% | 4.87% | 3.46% | 2.44% | 1.82% | 2.82% | 2.91% | 1.95% | 1.02% |
| 2026/09/30 | 51.19% | 6.25% | 5.03% | 4.25% | 2.95% | 2.91% | 2.79% | 2.73% | 1.39% | 1.18% |
- amazon.co.uk
- worldofbooks.com
- etsy.com
- photobox.co.uk
- optimalprint.co.uk
- awesomebooks.com
- moonpig.com
- gear4music.com
- papier.com
- funkypigeon.com
Copyright © Adthena. All rights reserved.
In September 2026, Amazon.co.uk dominated PPC spend, peaking at 64.49% on the 21st. Worldofbooks.com and Etsy.com followed, with Etsy’s highest at 9.43% on the 5th. By month’s end, Amazon maintained a strong lead, closing at 51.19%.
Competitor Count for UK Retail Books and Music
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 489 |
| 2026/09/02 | 512 |
| 2026/09/03 | 492 |
| 2026/09/04 | 505 |
| 2026/09/05 | 511 |
| 2026/09/06 | 525 |
| 2026/09/07 | 543 |
| 2026/09/08 | 514 |
| 2026/09/09 | 506 |
| 2026/09/10 | 507 |
| 2026/09/11 | 501 |
| 2026/09/12 | 495 |
| 2026/09/13 | 507 |
| 2026/09/14 | 489 |
| 2026/09/15 | 515 |
| 2026/09/16 | 512 |
| 2026/09/17 | 488 |
| 2026/09/18 | 512 |
| 2026/09/19 | 498 |
| 2026/09/20 | 504 |
| 2026/09/21 | 498 |
| 2026/09/22 | 484 |
| 2026/09/23 | 471 |
| 2026/09/24 | 482 |
| 2026/09/25 | 469 |
| 2026/09/26 | 488 |
| 2026/09/27 | 478 |
| 2026/09/28 | 465 |
| 2026/09/29 | 466 |
| 2026/09/30 | 463 |
Copyright © Adthena. All rights reserved.
September began with 489 advertisers, peaking at 543 on the 7th. A steady decline followed, ending at 463 on the 30th.
