US Media & Entertainment Gaming - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Gaming – US

Google AI Overview visibility for Media & Entertainment Gaming US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.8217714582
73.1782285418
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 3%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
poki.com 25.22
steampowered.com 19.23
playstation.com 13.41
crazygames.com 11.05
gamestop.com 3.29
minecraft.net 2.84
bestbuy.com 2.6
temu.com 2.17
solitaire.net 1.85
nintendo.com 1.5
others 16.84
  • poki.com - 25.22%
  • steampowered.com - 19.23%
  • playstation.com - 13.41%
  • crazygames.com - 11.05%
  • gamestop.com - 3.29%
  • minecraft.net - 2.84%
  • bestbuy.com - 2.6%
  • temu.com - 2.17%
  • solitaire.net - 1.85%
  • nintendo.com - 1.5%
  • others - 16.84%

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Poki.com leads with 25.22% click share, followed by Steampowered.com at 19.23%. Others hold 16.84%, while Playstation.com captures 13.41%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date poki.com playstation.com crazygames.com steampowered.com playgama.com bestbuy.com gamestop.com pony4precious.org solitaire.net temu.com
2026/02/01 16.68% 11.25% 2.78% 7.71% 0.93% 5.22% 2.92% 0.2% 5.73% 6.96%
2026/02/02 32.41% 13.6% 7.13% 3.41% 2.02% 8.78% 0.97% 1% 9.92% 1.55%
2026/02/03 26.18% 12.63% 6.49% 2.19% 1.3% 6.38% 5.09% 0.25% 4.12% 3.83%
2026/02/04 28.26% 10.04% 9.33% 3.73% 1.27% 5.42% 5.32% 0.15% 5.79% 2.95%
2026/02/05 20.4% 11.56% 6.53% 6.83% 2.12% 4.51% 4.7% 0.08% 2.9% 1.99%
2026/02/06 21.42% 8.68% 4.78% 8.91% 0.72% 3.3% 3.6% 6.19% 3.33% 5.85%
2026/02/07 37.32% 5.15% 7.3% 0.15% 1.49% 2.58% 3.68% 0.85% 5.01% 4.19%
2026/02/08 34.1% 7.82% 3.56% 1.63% 1.62% 2.69% 2.63% 1.35% 5.83% 4.89%
2026/02/09 14.07% 9.15% 5.03% 11.28% 1.54% 3.11% 3.63% 6.84% 6.12% 2.92%
2026/02/10 33.03% 9.5% 10.91% 4.61% 3.38% 1.78% 3.13% 1.03% 5.42% 2.48%
2026/02/11 33.77% 5.84% 10.89% 3.95% 2.3% 2.43% 2.67% 4.65% 4.34% 2.53%
2026/02/12 20.23% 11.47% 6.48% 6.78% 2.1% 4.47% 4.66% 0.08% 2.88% 1.97%
2026/02/13 21.23% 8.6% 4.74% 8.83% 0.71% 3.27% 3.58% 6.14% 3.3% 5.8%
2026/02/14 37.19% 5.14% 7.28% 0.15% 1.49% 2.57% 3.68% 0.84% 4.99% 4.18%
2026/02/15 34.02% 7.8% 3.56% 1.63% 1.61% 2.69% 2.84% 1.35% 5.81% 4.88%
2026/02/16 14.02% 9.12% 5.01% 11.24% 1.54% 3.1% 3.62% 6.82% 6.1% 2.91%
2026/02/17 22.75% 2.98% 11.85% 0.34% 4.52% 2.55% 1.88% 0.58% 5.12% 0.15%
2026/02/18 23.49% 10.27% 14.19% 5.05% 3.7% 1.83% 2.2% 7.42% 5.43% 0.55%
2026/02/19 29.33% 12.27% 7.19% 8.1% 1.86% 2.29% 2.02% 0.29% 4.14% 0.68%
2026/02/20 22.24% 16.33% 5.6% 17.2% 0.56% 1.17% 1.48% 0.56% 4.25% 0.15%
2026/02/21 37.44% 8.09% 8.17% 1.44% 2.62% 2.35% 3.28% 1.87% 1.73% 0.2%
2026/02/22 18.11% 12.03% 8.64% 14.46% 1.01% 2.03% 3.11% 1.62% 2.04% 1.05%
2026/02/23 33.82% 13.39% 6.69% 5.3% 2.1% 1.48% 0.94% 2.42% 1.56% 0.31%
2026/02/24 29.25% 6.98% 12.91% 5.76% 2.34% 1.5% 2.14% 6.44% 5.13% 0.27%
2026/02/25 27.68% 9.03% 13.57% 2.41% 2.63% 2.41% 3.08% 1.47% 6.21% 1.48%
2026/02/26 29.48% 8.7% 9.55% 9.99% 1.86% 2.64% 4.4% 1.59% 1.53% 1.43%
2026/02/27 24.81% 9.07% 17.36% 0.98% 1.57% 7.43% 4.2% 0.91% 1.62% 0.69%
2026/02/28 38.78% 7.99% 7.72% 6.14% 5.77% 4.4% 1.86% 1.86% 1.17% 0.69%
  • poki.com
  • playstation.com
  • crazygames.com
  • steampowered.com
  • playgama.com
  • bestbuy.com
  • gamestop.com
  • pony4precious.org
  • solitaire.net
  • temu.com

Copyright © Adthena. All rights reserved.

In February 2026, Poki.com dominated with fluctuating peaks, ending at 38.78%. PlayStation.com saw a steady decline, closing at 7.99%. CrazyGames.com and SteamPowered.com had varied trends, finishing at 7.72% and 6.14%, respectively.

Market Exposure

Competitor Count for US Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 189
2026/02/02 143
2026/02/03 204
2026/02/04 189
2026/02/05 188
2026/02/06 205
2026/02/07 197
2026/02/08 183
2026/02/09 184
2026/02/10 175
2026/02/11 181
2026/02/12 188
2026/02/13 205
2026/02/14 197
2026/02/15 183
2026/02/16 184
2026/02/17 146
2026/02/18 154
2026/02/19 156
2026/02/20 144
2026/02/21 143
2026/02/22 164
2026/02/23 157
2026/02/24 168
2026/02/25 149
2026/02/26 140
2026/02/27 152
2026/02/28 156

Copyright © Adthena. All rights reserved.

February began with 189 advertisers, peaking at 205 on the 6th and 13th. A decline followed, ending the month at 156.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
poki.com 14.39%
minecraft.net 1.84%
steampowered.com 1.16%
sandboxvr.com 1.1%
playhop.com 0.67%
solitaire.net -0.94%
bestbuy.com -1.6%
gamestop.com -2.01%
temu.com -2.5%
playstation.com -3.57%

Copyright © Adthena. All rights reserved.

Poki.com surged with a 14.39% click share increase, while playstation.com dropped by 3.57%.

Campaign Efficiency

US Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date poki.com steampowered.com bestbuy.com playstation.com crazygames.com gamestop.com temu.com retrovgames.com solitaire.net eneba.com
2026/02/01 16.45% 8.73% 5.9% 7.38% 2.01% 4.68% 10.44% 3.37% 2.79% 5.87%
2026/02/02 32.4% 3.39% 12.68% 10.68% 8.82% 1.91% 2.7% 2.11% 7.21% 0%
2026/02/03 22.22% 1.85% 7.26% 9.1% 6.28% 7.05% 6.88% 2.51% 2.39% 2.54%
2026/02/04 22.42% 3.48% 7.65% 6.72% 6.87% 8.87% 5.3% 3.49% 3.98% 1.95%
2026/02/05 17.74% 8.85% 4.53% 7.39% 5.49% 7.07% 4.04% 3.53% 2.12% 2.59%
2026/02/06 17.96% 10.19% 4.34% 6.39% 2.12% 6.67% 10.46% 2.33% 2.01% 2.05%
2026/02/07 28.41% 0.24% 2.9% 4% 6.81% 6.51% 7.3% 4.02% 3.26% 1.84%
2026/02/08 26.67% 2.97% 2.7% 5.25% 2.87% 4.39% 8.68% 1.84% 3.29% 5.72%
2026/02/09 10.81% 14.71% 4.19% 5.5% 3.11% 6.29% 5.51% 4.27% 4.05% 4.83%
2026/02/10 27.89% 9.16% 2.56% 7.37% 4.9% 5.33% 4.71% 3.44% 3.84% 2.98%
2026/02/11 31.53% 6.49% 2.75% 4.89% 8.53% 5.16% 4.84% 3% 3.28% 0.94%
2026/02/12 17.74% 8.85% 4.53% 7.39% 5.49% 7.07% 4.04% 3.53% 2.12% 2.59%
2026/02/13 17.96% 10.19% 4.34% 6.39% 2.12% 6.67% 10.46% 2.33% 2.01% 2.05%
2026/02/14 28.41% 0.24% 2.9% 4% 6.81% 6.51% 7.3% 4.02% 3.26% 1.84%
2026/02/15 26.67% 2.97% 2.7% 5.25% 2.87% 4.39% 8.68% 1.84% 3.29% 5.72%
2026/02/16 10.81% 14.71% 4.19% 5.5% 3.11% 6.29% 5.51% 4.27% 4.05% 4.83%
2026/02/17 28.64% 0.68% 3.43% 2.1% 8.52% 2.48% 0.35% 0.23% 4.39% 0.54%
2026/02/18 42.78% 7.68% 2.13% 5.86% 8.72% 3.21% 0.79% 0.22% 3.08% 0.32%
2026/02/19 31.27% 7.79% 3.23% 8.21% 8.05% 3.83% 0.81% 1.54% 2.53% 0.32%
2026/02/20 40.23% 19.1% 1% 9.26% 5.39% 1.73% 0.39% 0.38% 2.78% 0.02%
2026/02/21 54.22% 1.68% 2.13% 3.99% 6.9% 4.13% 0.25% 0.77% 0.86% 1.58%
2026/02/22 14.98% 21.6% 3.63% 9.83% 5.79% 5.54% 1.56% 3.45% 1.48% 0.62%
2026/02/23 28.26% 17.24% 1.98% 9.55% 3.64% 2.3% 0.66% 1.06% 1.12% 1.44%
2026/02/24 28.58% 8.46% 2.51% 5.84% 12.62% 3.68% 0.71% 1.65% 3.89% 0.37%
2026/02/25 46.51% 4.66% 2.78% 5.34% 6.48% 5.07% 2.32% 1.56% 3.82% 0.26%
2026/02/26 24.4% 12.86% 5.01% 6.53% 11.25% 8.43% 2.57% 2.43% 1.05% 0.03%
2026/02/27 22.55% 1.4% 12.67% 7.09% 12.74% 8.3% 1.65% 3.44% 1.39% 1.19%
2026/02/28 38.54% 10.12% 7.43% 6.17% 3.88% 3.84% 1.42% 1.13% 0.85% 0.45%
  • poki.com
  • steampowered.com
  • bestbuy.com
  • playstation.com
  • crazygames.com
  • gamestop.com
  • temu.com
  • retrovgames.com
  • solitaire.net
  • eneba.com

Copyright © Adthena. All rights reserved.

Poki.com dominated February with fluctuating impressions, peaking at 54.22% on the 21st. Steampowered.com saw a low of 0.24% on the 7th, while Bestbuy.com ended strong at 12.67% on the 27th. PlayStation.com maintained steady growth, finishing at 6.17%. Crazygames.com spiked to 12.74% on the 27th. Gamestop.com had a consistent presence, peaking at 8.87% on the 4th. Temu.com experienced a decline, ending at 1.42%. Retrovgames.com saw a dip, closing at 1.13%. Solitaire.net fluctuated, ending at 0.85%. Eneba.com had a minimal presence, closing at 0.45%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming - Last month
  1. 1
    Play Free Online Games | Games At CrazyGames https://www.crazygames.com › free-online › browser-games

    We Have More than 4K Free Games Available and We Add New Ones Everyday. Games in Your Browser Right Now, Just Click and Start Exploring Our Catalogue. Top Games in the USA.

  2. 2
    Athoria Games Tempe https://business.google.com/

    Athoria Games Tempe Role Playing Games. Flesh & Blood Events, MTG, Disney's Lorcana TCG, One Piece, Gundam TCG, Final Fantasy TCG.

  3. 3
    New LEGO® Pokémon™ Sets https://www.lego.com

    Pre-order Now At LEGO.com — Enjoy nostalgic Pokémon™ memories with the LEGO® Pokémon™ sets. Pre-order now at LEGO.com. Build the Pokémon™ world your younger self...

  4. 4
    Minecraft https://www.minecraft.net

    Play Your Way — Every horizon brings new biomes to discover. Unleash your creativity in Minecraft. See Community. Read News. Get Support.

  5. 5
    Official PlayStation®Store - PlayStation® Games https://store.playstation.com › ps-store-games › play-today

    Check Out The Latest PS4™ and PS5™ Games & In-Game Add-Ons Available On PlayStation™Store. Get The Latest PS5™ Games & In-Game Add-Ons With PS Store.

Copyright © Adthena. All rights reserved.

In the vibrant world of PPC, CrazyGames entices with a vast library of over 4,000 free games, while Athoria Games Tempe captivates role-playing enthusiasts. LEGO® taps into nostalgia with Pokémon™ sets, Minecraft fuels creativity, and PlayStation®Store showcases the latest gaming innovations.

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