Share of Clicks for top 10 UK Media & Entertainment Gaming brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nintendo.com | 13.7 |
| amazon.co.uk | 8.97 |
| playstation.com | 8.41 |
| crazygames.com | 7.59 |
| steampowered.com | 5.69 |
| forgeofempires.com | 4.28 |
| minecraft.net | 3.96 |
| elementgames.co.uk | 3.87 |
| xbox.com | 3.08 |
| lego.com | 2.92 |
| others | 37.53 |
- nintendo.com - 13.7%
- amazon.co.uk - 8.97%
- playstation.com - 8.41%
- crazygames.com - 7.59%
- steampowered.com - 5.69%
- forgeofempires.com - 4.28%
- minecraft.net - 3.96%
- elementgames.co.uk - 3.87%
- xbox.com - 3.08%
- lego.com - 2.92%
- others - 37.53%
Copyright © Adthena. All rights reserved.
In the gaming PPC landscape, Nintendo leads with 13.7% click share, followed by Amazon at 8.97%. Others collectively dominate with 37.53%, showcasing diverse competition.
Share of Spend for the top 10 UK Media & Entertainment Gaming brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | crazygames.com | warthunder.com | playstation.com | amazon.co.uk | a1techdeals.com | nintendo.com | lego.com | forgeofempires.com | games-4-free.co.uk | cinqmarsmedia.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 20.96% | 2.16% | 5.62% | 3.63% | 3.05% | 2.52% | 3.97% | 6.11% | 2.52% | 0% |
| 2026/07/02 | 3.46% | 2.05% | 12.44% | 5.36% | 3.97% | 4.88% | 5.24% | 16.12% | 2.47% | 3.71% |
| 2026/07/03 | 5.64% | 1.28% | 7.84% | 6.47% | 3.72% | 3.53% | 8.05% | 19.98% | 2.96% | 0.05% |
| 2026/07/04 | 3.57% | 1.42% | 4.23% | 6.96% | 2.7% | 3.54% | 1.74% | 7.08% | 1.24% | 0.44% |
| 2026/07/05 | 4.11% | 0.55% | 7.92% | 9.05% | 4.45% | 3.65% | 3.39% | 5.52% | 1.73% | 0.11% |
| 2026/07/06 | 9.38% | 1.32% | 5.27% | 6.15% | 5.01% | 4.43% | 5.75% | 15.7% | 6.96% | 0.02% |
| 2026/07/07 | 5.92% | 0.99% | 3.96% | 5.51% | 3.96% | 6.46% | 7.35% | 13.28% | 1.52% | 0.02% |
| 2026/07/08 | 12.29% | 0.99% | 4.5% | 7.49% | 6.23% | 4.24% | 3.63% | 8.06% | 7.91% | 0% |
| 2026/07/09 | 13.76% | 2.27% | 5.29% | 8.84% | 3.58% | 4.56% | 1.52% | 7.53% | 2.58% | 4.5% |
| 2026/07/10 | 7.3% | 3.11% | 5.57% | 7.02% | 4.16% | 4.32% | 9.3% | 11.66% | 3.85% | 0.01% |
| 2026/07/11 | 3.42% | 2.33% | 6.03% | 7.72% | 5.16% | 4.54% | 6.87% | 8.03% | 3.19% | 2.94% |
| 2026/07/12 | 5.03% | 2.37% | 3.05% | 7.31% | 4.47% | 4.26% | 6.66% | 12.06% | 9.64% | 4.82% |
| 2026/07/13 | 5.43% | 8.76% | 3.39% | 6.73% | 3.26% | 3.51% | 3.35% | 11.92% | 2.23% | 16.11% |
| 2026/07/14 | 3.32% | 2.04% | 4.25% | 7.33% | 3.35% | 4.71% | 5.75% | 11.24% | 3.08% | 12.14% |
| 2026/07/15 | 11.02% | 3.67% | 5.13% | 6.74% | 4.06% | 3.89% | 8.13% | 15.75% | 3.14% | 0% |
| 2026/07/16 | 0.82% | 3.14% | 3.11% | 3.52% | 1.24% | 2.59% | 8.34% | 18.69% | 6% | 7.82% |
| 2026/07/17 | 0.89% | 2.93% | 8.09% | 4.21% | 2.93% | 6.68% | 3.3% | 20.05% | 14.22% | 2.46% |
| 2026/07/18 | 1.86% | 2.35% | 6.75% | 6.21% | 0.17% | 8.79% | 3.32% | 11.3% | 0.5% | 3.86% |
| 2026/07/19 | 4.33% | 4.07% | 5.79% | 2.39% | 0.84% | 4.41% | 5.12% | 16.55% | 2.15% | 0.58% |
| 2026/07/20 | 12.53% | 1.61% | 1.77% | 3.62% | 0.15% | 5.77% | 3.73% | 14.76% | 1.52% | 0.2% |
| 2026/07/21 | 3.21% | 1.98% | 4.11% | 7.09% | 3.25% | 4.63% | 5.76% | 10.89% | 2.98% | 11.75% |
| 2026/07/22 | 14.53% | 2.88% | 3.13% | 5.57% | 3.77% | 2.89% | 6.64% | 10.88% | 1.78% | 6.86% |
| 2026/07/23 | 4.68% | 4.35% | 4.07% | 6.75% | 5.07% | 4.74% | 3.08% | 10.94% | 2.19% | 0% |
| 2026/07/24 | 5.27% | 2.49% | 4.09% | 6.62% | 2.67% | 3.56% | 5.18% | 13.65% | 4.37% | 0% |
| 2026/07/25 | 1.22% | 8.16% | 5.75% | 6.88% | 3.32% | 4.8% | 4.4% | 18.88% | 2.45% | 0.02% |
| 2026/07/26 | 5.11% | 6.63% | 4.42% | 7.08% | 1.54% | 3.4% | 5.36% | 5.63% | 2.03% | 8.33% |
| 2026/07/27 | 18.36% | 2.87% | 2.98% | 4.6% | 1.35% | 5.95% | 5.25% | 8.93% | 7.92% | 1.66% |
| 2026/07/28 | 21.4% | 4.83% | 3.61% | 4.32% | 3.28% | 3.62% | 2.23% | 12.65% | 2.2% | 2.02% |
| 2026/07/29 | 27.07% | 2.76% | 4.15% | 4.03% | 3.99% | 4.03% | 2.4% | 2.67% | 0.24% | 0% |
| 2026/07/30 | 26.14% | 3.24% | 5.36% | 4.77% | 3.54% | 4.54% | 0.75% | 4.64% | 0.77% | 0.18% |
| 2026/07/31 | 24.77% | 9.45% | 5.92% | 5.4% | 4.43% | 4.3% | 3.33% | 1.89% | 0.38% | 0.03% |
- crazygames.com
- warthunder.com
- playstation.com
- amazon.co.uk
- a1techdeals.com
- nintendo.com
- lego.com
- forgeofempires.com
- games-4-free.co.uk
- cinqmarsmedia.com
Copyright © Adthena. All rights reserved.
In July 2026, CrazyGames.com saw a dramatic rise, peaking at 27.07% on the 29th. ForgeOfEmpires.com fluctuated, ending low at 1.89%. PlayStation.com maintained steady mid-range values. The month concluded with CrazyGames.com leading.
Competitor Count for UK Media & Entertainment Gaming
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 169 |
| 2026/07/02 | 177 |
| 2026/07/03 | 180 |
| 2026/07/04 | 193 |
| 2026/07/05 | 187 |
| 2026/07/06 | 184 |
| 2026/07/07 | 184 |
| 2026/07/08 | 183 |
| 2026/07/09 | 184 |
| 2026/07/10 | 186 |
| 2026/07/11 | 191 |
| 2026/07/12 | 184 |
| 2026/07/13 | 179 |
| 2026/07/14 | 196 |
| 2026/07/15 | 190 |
| 2026/07/16 | 166 |
| 2026/07/17 | 160 |
| 2026/07/18 | 147 |
| 2026/07/19 | 144 |
| 2026/07/20 | 145 |
| 2026/07/21 | 196 |
| 2026/07/22 | 193 |
| 2026/07/23 | 182 |
| 2026/07/24 | 191 |
| 2026/07/25 | 188 |
| 2026/07/26 | 198 |
| 2026/07/27 | 182 |
| 2026/07/28 | 188 |
| 2026/07/29 | 167 |
| 2026/07/30 | 170 |
| 2026/07/31 | 165 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, starting at 169 and peaking at 198 mid-month. A notable dip to 144 occurred, but the month concluded at 165, reflecting a fluctuating landscape.