Why is the AUS Media & Entertainment Gaming August 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Media & Entertainment Gaming August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Media & Entertainment Gaming August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Media & Entertainment Gaming August 2026 Report?

The AUS Media & Entertainment Gaming August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Gaming August 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Media & Entertainment Gaming August 2026 Report for?

The AUS Media & Entertainment Gaming August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Media & Entertainment Gaming - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Gaming AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.219161862
	83.780838138

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	34
	66

34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	12%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bigw.com.au	22.21
xbox.com	13.06
amazon.com.au	12.7
playstation.com	10.68
minecraft.net	8.55
jbhifi.com.au	6.5
gamesworld.com.au	5.36
crazygames.com	4.27
lego.com	2.71
warthunder.com	1.97
others	11.99

bigw.com.au - 22.21%
xbox.com - 13.06%
amazon.com.au - 12.7%
playstation.com - 10.68%
minecraft.net - 8.55%
jbhifi.com.au - 6.5%
gamesworld.com.au - 5.36%
crazygames.com - 4.27%
lego.com - 2.71%
warthunder.com - 1.97%
others - 11.99%

In the gaming PPC landscape, Big W leads with 22.21% click share, followed by Xbox at 13.06%. Amazon.com.au captures 12.7%, while ‘others’ collectively hold 11.99%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	bigw.com.au	amazon.com.au	xbox.com	lego.com	playstation.com	jbhifi.com.au	minecraft.net	solitaire.net	warthunder.com	poki.com
2026/08/01	21.47%	23.54%	2.63%	10.7%	2.83%	5.59%	0.39%	0%	13.42%	0.35%
2026/08/02	15.5%	25.86%	5.02%	0.11%	2.43%	6.56%	0.58%	0%	11.22%	0%
2026/08/03	15.11%	18.28%	6.63%	3.15%	2.51%	4.62%	0.72%	0%	31.51%	0%
2026/08/04	18.25%	20.55%	2.71%	7.13%	2.89%	4.02%	0.53%	0%	22.97%	0%
2026/08/05	5.85%	5.57%	3.82%	0.01%	1.76%	2.11%	0.11%	68.34%	9.13%	0%
2026/08/06	36.39%	15.44%	7.65%	7.5%	1.65%	1.98%	0.17%	0%	21.22%	0%
2026/08/07	9.94%	5.34%	6.87%	49.11%	2.93%	2.06%	0.18%	0%	13.15%	0%
2026/08/08	19.43%	12.68%	13.42%	0.07%	5.26%	10.29%	0.62%	0%	23.66%	0%
2026/08/09	19.7%	9.46%	10.73%	22.19%	3.46%	6.4%	0.47%	0%	17.43%	0%
2026/08/10	23.26%	19.44%	12.07%	7.48%	4.92%	4.7%	0.54%	0%	14.75%	0%
2026/08/11	28.87%	23.26%	8.68%	1.28%	2.96%	7.61%	0.39%	0%	10.28%	0.6%
2026/08/12	15.85%	15.08%	7.68%	0.02%	4.14%	10.58%	0.26%	0%	13.07%	0%
2026/08/13	24.14%	15.87%	9.85%	8.96%	3.45%	11.55%	0.21%	0%	12.99%	0.76%
2026/08/14	15%	6.37%	2.85%	0.59%	1.07%	4.78%	0.17%	0%	2.18%	37.45%
2026/08/15	27.7%	17.06%	7.74%	0.02%	5.5%	4.63%	0.03%	0%	28.69%	0%
2026/08/16	25.81%	14.75%	8.63%	0.02%	1.64%	16.91%	0%	0%	16.8%	0%
2026/08/17	22.11%	13.14%	9.39%	0.02%	3.25%	11.47%	0%	0%	27.61%	0%
2026/08/18	32.69%	21.56%	11.58%	0.01%	3.2%	18.97%	0%	0%	0%	0%
2026/08/19	26.92%	15.48%	9.45%	0.02%	4.76%	0.7%	0.07%	0%	35.34%	0%
2026/08/20	25.2%	14.08%	8.7%	8.2%	3.89%	4.58%	0.05%	0%	23.77%	0%
2026/08/21	29.71%	18.43%	11.27%	6.86%	2.94%	4.91%	0.04%	0%	14.94%	0%
2026/08/22	26.34%	11.33%	11.53%	8.03%	5.6%	4.4%	1.56%	0%	20.65%	0%
2026/08/23	33.92%	6.14%	11.37%	5.94%	4.26%	12.74%	1.39%	0%	17.24%	0%
2026/08/24	33.1%	10.52%	10.92%	5.53%	4.05%	6.15%	0.89%	0%	14.44%	0%
2026/08/25	30.17%	6.21%	8.79%	9.42%	3.5%	11.09%	12.94%	0%	9.27%	0%
2026/08/26	23.27%	9.43%	8.61%	4.6%	4.72%	17.85%	0.17%	0%	20.02%	0%
2026/08/27	21.19%	7.57%	8.35%	6.27%	3.26%	2.62%	17.65%	0%	25.39%	0%
2026/08/28	9.75%	10.48%	12.44%	7.34%	5.34%	2.33%	14.9%	0%	17.46%	0%
2026/08/29	20.16%	10.2%	15.83%	12.06%	5.04%	6%	13.6%	0%	0%	0%
2026/08/30	15.22%	10.83%	11.76%	10.06%	6.23%	3.01%	14.39%	0%	0%	0%
2026/08/31	26.64%	16.61%	16.35%	12.32%	7.99%	3.42%	0.53%	0%	0%	0%

bigw.com.au
amazon.com.au
xbox.com
lego.com
playstation.com
jbhifi.com.au
minecraft.net
solitaire.net
warthunder.com
poki.com

In August 2026, solitaire.net dominated with a peak spend share of 68.34% on the 5th. bigw.com.au fluctuated, peaking at 36.39% on the 6th. warthunder.com saw a high of 35.34% on the 19th. amazon.com.au’s highest was 25.86% on the 2nd. xbox.com steadily increased, reaching 16.35% on the 31st. lego.com had a notable spike of 49.11% on the 7th. playstation.com remained consistent, peaking at 7.99% on the 31st. jbhifi.com.au’s highest was 18.97% on the 18th. minecraft.net surged late, hitting 17.65% on the 27th. poki.com had a significant jump to 37.45% on the 14th.

Market Exposure

Competitor Count for AUS Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	78
2026/08/02	83
2026/08/03	72
2026/08/04	78
2026/08/05	60
2026/08/06	60
2026/08/07	64
2026/08/08	52
2026/08/09	58
2026/08/10	56
2026/08/11	63
2026/08/12	58
2026/08/13	59
2026/08/14	61
2026/08/15	63
2026/08/16	58
2026/08/17	57
2026/08/18	54
2026/08/19	42
2026/08/20	46
2026/08/21	49
2026/08/22	53
2026/08/23	56
2026/08/24	56
2026/08/25	56
2026/08/26	53
2026/08/27	60
2026/08/28	59
2026/08/29	66
2026/08/30	67
2026/08/31	62

August began with 78 advertisers, peaking at 83, then declining to 42 mid-month. A recovery followed, ending at 62.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
minecraft.net	20.94%
xbox.com	2.94%
playstation.com	2.35%
superretro.com.au	0.35%
forgeofempires.com	0.25%
solitaire.net	-3.6%
gamesworld.com.au	-3.7%
poki.com	-3.98%
amazon.com.au	-4.54%
crazygames.com	-8.89%

Minecraft.net surged with a 20.94% click share increase, while Crazygames.com plummeted by 8.89%. Xbox.com and Playstation.com also saw positive gains, contrasting with declines for Amazon.com.au and others.

Campaign Efficiency

AUS Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	bigw.com.au	amazon.com.au	lego.com	gamesmen.com.au	xbox.com	playstation.com	jbhifi.com.au	superretro.com.au	minecraft.net	poki.com
2026/08/01	30.21%	29.33%	4.89%	3.27%	2.62%	3.82%	8.12%	0.89%	0.08%	0.19%
2026/08/02	23.77%	32.18%	0.15%	5.94%	3.61%	3.94%	8.74%	1.12%	0.09%	0%
2026/08/03	24.21%	27.45%	7.25%	2.19%	5.13%	4.25%	7.88%	0.49%	0.14%	0%
2026/08/04	29.78%	29.02%	9.78%	1.03%	2.36%	3.85%	5.09%	0.42%	0.09%	0%
2026/08/05	22.6%	23.02%	0.01%	0.87%	7.27%	6.6%	8.21%	1.62%	0.05%	0%
2026/08/06	49.2%	20.74%	8.98%	1.3%	4.68%	1.87%	2.53%	1.6%	0.03%	0%
2026/08/07	25.91%	15.55%	16.24%	1.26%	8.19%	5.93%	5.18%	1.6%	0.04%	0%
2026/08/08	35.53%	20.11%	0.05%	3.09%	6.85%	6.45%	13.53%	3.88%	0.09%	0%
2026/08/09	26.12%	14.97%	28.97%	0.63%	5.22%	3.87%	7.57%	2.99%	0.06%	0%
2026/08/10	27.15%	24.82%	11.98%	6.59%	6.21%	5.26%	4.95%	3.38%	0.07%	0%
2026/08/11	31.95%	26.26%	1.38%	2.97%	4.44%	2.49%	9.38%	0.86%	0.05%	0.28%
2026/08/12	23.32%	19.1%	0.02%	4.7%	4.65%	4.88%	8.95%	2.16%	0.04%	0%
2026/08/13	35.53%	20.8%	10.4%	2.42%	5.67%	4.41%	8.17%	0.84%	0.04%	0.42%
2026/08/14	22.38%	8.24%	0.38%	2.29%	2.36%	1.71%	3.89%	0.96%	0.03%	26.97%
2026/08/15	46.35%	24.84%	0.02%	0.4%	5.96%	6.64%	5.71%	1.56%	0.01%	0%
2026/08/16	39.39%	16.23%	0.02%	6.92%	5.5%	2.37%	14.57%	3.57%	0%	0%
2026/08/17	35.39%	18.6%	0.02%	0.6%	6.68%	5.24%	8.57%	0.32%	0%	0%
2026/08/18	39.29%	22.47%	0.01%	5.97%	5.59%	4.26%	12.04%	2.24%	0%	0%
2026/08/19	50.19%	23.78%	0.02%	0.8%	6.61%	8.05%	1.01%	1.11%	0.01%	0%
2026/08/20	39.64%	18.52%	11.11%	0.48%	6.85%	5.1%	4.25%	0.75%	0.01%	0%
2026/08/21	43.6%	20.17%	8.27%	0.33%	6.53%	3.92%	4.79%	2.86%	0%	0%
2026/08/22	40.14%	14.57%	10.5%	0.91%	7.26%	6.23%	3.93%	1.62%	1.04%	0%
2026/08/23	47.56%	9.37%	6.93%	0.33%	6.08%	4.93%	12.54%	1.27%	1.4%	0%
2026/08/24	42.07%	13.15%	5.55%	4.18%	5.91%	4.29%	7.43%	2.52%	0.75%	0%
2026/08/25	36.52%	6.42%	10.02%	0.37%	4.74%	4.02%	6.65%	2.44%	17.48%	0.09%
2026/08/26	37.54%	12.66%	5.97%	0.44%	5.28%	5.97%	13.72%	11.4%	0.05%	0%
2026/08/27	30.58%	9.68%	7.81%	0.41%	5.56%	4.07%	2.38%	1.63%	30.78%	0%
2026/08/28	13.48%	13.53%	8.91%	2.89%	7.17%	5.48%	2.11%	3.77%	24.35%	0%
2026/08/29	20.47%	10.23%	10.26%	8.59%	6.97%	4.78%	5.44%	6.77%	14.47%	0%
2026/08/30	19.1%	13.28%	9.04%	3.81%	5.25%	5.34%	3%	3.11%	16.87%	0%
2026/08/31	27.75%	15.74%	12.84%	11.05%	8.95%	7.82%	5.42%	0.96%	0.11%	0%

bigw.com.au
amazon.com.au
lego.com
gamesmen.com.au
xbox.com
playstation.com
jbhifi.com.au
superretro.com.au
minecraft.net
poki.com

In August 2026, bigw.com.au led with fluctuating impressions, peaking mid-month. Amazon.com.au saw a decline, while lego.com had sporadic spikes. Xbox.com and playstation.com maintained steady shares. Minecraft.net surged late month, ending with a dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming - Last month

1
Nintendo Switch Games | BIG W https://www.bigw.com.au
Buy Nintendo Games & Consoles At The Best Price Range. Shop Now At BIG W. Choose From Our Huge Collection In-Store or Online. Free In Store Pick Up. Everyday Rewards. Shop Top Deals.
2
Prices Crunched At JB Hi-Fi | Biggest Brands & Best Prices https://www.jbhifi.com.au
You Won't Want To Miss These Incredible Deals. Check Out These Amazing Deals On The Biggest Brands Today At JB! Shop Online Today. Famous Low Prices. Shop Online Now. Sign Up To Perks.
3
LEGO® Pokémon™ https://www.lego.com › smart-play › pokemon
Shop All LEGO® Pokémon™ Sets — Build the Pokémon world that you've always dreamed of with the LEGO® Pokémon™ sets.
4
Save the world together https://www.minecraft.net › dungeons2
Charge into new adventures — Play on Xbox, Windows PC, Nintendo Switch 2 & Nintendo Switch, PlayStation 5
5
XBOX Game Pass Ultimate https://www.xbox.com
Play on PC, Console, & More — Enjoy New Games Day One, EA Play Membership, and 400+ Games with XBOX Game Pass Ultimate. XBOX Game Pass Ultimate Gives You Our Best...

In the vibrant world of gaming, BIG W entices with a vast Nintendo collection, while JB Hi-Fi lures with unbeatable brand deals. LEGO® invites creativity with Pokémon sets, and Minecraft beckons adventurers. XBOX Game Pass offers a gaming universe, promising endless exploration.

Frequently Asked Questions

Why is the AUS Media & Entertainment Gaming August 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Gaming August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Gaming August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Media & Entertainment Gaming August 2026 Report?

The AUS Media & Entertainment Gaming August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Gaming August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Gaming August 2026 Report for?

The AUS Media & Entertainment Gaming August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Media & Entertainment Gaming - PPC Market Share Analysis August 2026