Why is the AUS Media & Entertainment Gaming July 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Media & Entertainment Gaming July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Media & Entertainment Gaming July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Media & Entertainment Gaming July 2026 Report?

The AUS Media & Entertainment Gaming July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Gaming July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Media & Entertainment Gaming July 2026 Report for?

The AUS Media & Entertainment Gaming July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Media & Entertainment Gaming - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Gaming AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.0141305743
	82.9858694257

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	34
	66

34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	13%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
amazon.com.au	21.3
bigw.com.au	17.51
xbox.com	12.8
playstation.com	10.24
gamesworld.com.au	8.26
jbhifi.com.au	7.64
crazygames.com	4.85
poki.com	2.56
warthunder.com	2.04
lego.com	1.3
others	11.5

amazon.com.au - 21.3%
bigw.com.au - 17.51%
xbox.com - 12.8%
playstation.com - 10.24%
gamesworld.com.au - 8.26%
jbhifi.com.au - 7.64%
crazygames.com - 4.85%
poki.com - 2.56%
warthunder.com - 2.04%
lego.com - 1.3%
others - 11.5%

In the gaming PPC landscape, Amazon.com.au leads with 21.3% click share, followed by BigW.com.au at 17.51%. Xbox.com captures 12.8%, while ‘others’ collectively hold 11.5%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	amazon.com.au	warthunder.com	bigw.com.au	xbox.com	jbhifi.com.au	playstation.com	lego.com	solitaire.net	cinqmarsmedia.com	poki.com
2026/07/01	11.42%	10.67%	37.94%	8.18%	3.21%	3.14%	0.05%	0%	0%	0.79%
2026/07/02	10.72%	11.93%	54.65%	0.79%	1.68%	2.92%	0%	0%	0%	0%
2026/07/03	16.08%	15.81%	40.32%	2.23%	4.26%	3.35%	0.07%	0%	0%	0%
2026/07/04	13.55%	12.49%	31.43%	17.45%	2.71%	1.86%	0.47%	0%	0%	0%
2026/07/05	7.67%	7.24%	13.31%	39.25%	2.39%	2.25%	12.62%	0%	0%	0%
2026/07/06	19.6%	8.33%	24.74%	28.01%	3.95%	1.88%	0.01%	0%	0%	0.05%
2026/07/07	29.61%	10.38%	16.64%	25.57%	3.92%	1.93%	0.01%	0%	0%	0%
2026/07/08	32.51%	14.1%	16.89%	3.22%	11.56%	2.93%	0.01%	0%	0%	0.38%
2026/07/09	42.03%	10.1%	25.43%	1.91%	9.12%	1.46%	0.18%	0%	0%	0%
2026/07/10	29.02%	24.74%	7.92%	6.84%	4.25%	2.73%	7.82%	0%	0%	0%
2026/07/11	29.72%	17.75%	6.52%	8.23%	9.1%	2.99%	4.92%	0%	0%	0.24%
2026/07/12	31.44%	18.84%	4.8%	4.84%	12.2%	2.11%	14.59%	0%	0%	0%
2026/07/13	37.03%	20.81%	5.56%	3.43%	11.79%	3.08%	0.71%	0%	0%	0.31%
2026/07/14	14.38%	24.69%	3.4%	6.17%	9.04%	4.15%	0.24%	0%	0.14%	0.07%
2026/07/15	7.77%	9.34%	6.46%	3.12%	2.06%	1.35%	0.04%	0%	0%	32.08%
2026/07/16	13.08%	22.98%	24.4%	7.74%	5.75%	3.53%	7.12%	0%	0%	0%
2026/07/17	11.44%	34.13%	16.73%	8.72%	5.23%	4.94%	0.02%	0%	0%	0%
2026/07/18	10.34%	30.4%	24.15%	7.27%	8.73%	1.87%	0.02%	0%	0%	0%
2026/07/19	14.68%	18.42%	21.06%	6.84%	8.36%	4.13%	18.34%	0%	0%	0%
2026/07/20	5.53%	33.83%	13.38%	9.31%	10.36%	7.06%	0.01%	0%	0%	0%
2026/07/21	14.35%	24.5%	3.4%	6.13%	8.97%	4.14%	0.81%	0%	0.14%	0.07%
2026/07/22	8.38%	15.2%	7.28%	2.32%	3.6%	1.94%	0.04%	47.77%	0%	0.03%
2026/07/23	17.2%	14.54%	6.87%	6.69%	7.66%	2.08%	4.03%	0%	27.53%	0.04%
2026/07/24	31.47%	23.9%	7.09%	6.8%	8.86%	3.2%	0.02%	0%	0%	0%
2026/07/25	19.37%	17.19%	14.43%	7.99%	10.21%	2.81%	6.1%	0%	0%	0.06%
2026/07/26	24.49%	16.9%	11.12%	6.28%	8.74%	2.69%	9.69%	0%	0.11%	0.52%
2026/07/27	7.84%	7.31%	4.48%	4.49%	3.91%	1.72%	0.01%	42.69%	15.83%	0.05%
2026/07/28	22.81%	28.28%	9.09%	10.45%	6.64%	2.27%	0.06%	0%	0%	0%
2026/07/29	18.93%	27.7%	7.24%	14.63%	3.38%	4.23%	13.79%	0%	0%	0%
2026/07/30	25.02%	26.01%	12.62%	11.98%	4.56%	3.32%	0.12%	0%	0%	0%
2026/07/31	25.71%	24.54%	12.4%	6.56%	3.6%	3.45%	0.82%	0%	0%	0%

amazon.com.au
warthunder.com
bigw.com.au
xbox.com
jbhifi.com.au
playstation.com
lego.com
solitaire.net
cinqmarsmedia.com
poki.com

In July 2026, Amazon.com.au’s PPC spend fluctuated, peaking at 42.03 on July 9. Solitaire.net saw a notable increase, reaching 47.77 on July 22. WarThunder.com experienced a surge mid-month, peaking at 34.13 on July 17. By month’s end, Amazon.com.au led, with consistent activity across domains.

Market Exposure

Competitor Count for AUS Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	84
2026/07/02	82
2026/07/03	90
2026/07/04	94
2026/07/05	86
2026/07/06	85
2026/07/07	86
2026/07/08	90
2026/07/09	89
2026/07/10	86
2026/07/11	88
2026/07/12	87
2026/07/13	88
2026/07/14	96
2026/07/15	89
2026/07/16	82
2026/07/17	81
2026/07/18	76
2026/07/19	74
2026/07/20	70
2026/07/21	96
2026/07/22	89
2026/07/23	92
2026/07/24	86
2026/07/25	91
2026/07/26	94
2026/07/27	85
2026/07/28	81
2026/07/29	69
2026/07/30	72
2026/07/31	82

July began with 84 advertisers, peaking at 96 mid-month. A decline followed, reaching 69 on July 29. The month concluded with a slight recovery to 82 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
xbox.com	4.64%
playstation.com	4.32%
jbhifi.com.au	2.22%
solitaire.net	1.66%
warthunder.com	1.12%
amazon.com.au	-0.67%
bigw.com.au	-1.84%
gamesworld.com.au	-2.08%
poki.com	-4.78%
crazygames.com	-9.22%

PlayStation and Xbox surged in click share, gaining 4.32% and 4.64% respectively. Meanwhile, CrazyGames saw a significant drop of 9.22%.

Campaign Efficiency

AUS Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	bigw.com.au	jbhifi.com.au	xbox.com	playstation.com	lego.com	centrecom.com.au	gamesworld.com.au	crazygames.com	poki.com
2026/07/01	11.97%	54.31%	4.73%	5.67%	3.28%	0%	1.34%	3.79%	0%	0.89%
2026/07/02	17.25%	62.3%	2.63%	0.39%	3.16%	0.15%	0.31%	0.05%	0%	0%
2026/07/03	20.23%	54.24%	5.5%	1.34%	4.18%	0.05%	0.27%	0.03%	0%	0%
2026/07/04	17.48%	41.13%	4.68%	10.74%	2.33%	0.28%	0.41%	5.34%	0%	0%
2026/07/05	11.24%	22.08%	4.1%	27.1%	2.86%	8.93%	1.3%	4.14%	0%	0%
2026/07/06	27.49%	34.56%	6.5%	12.41%	1.74%	0.01%	2.62%	3.28%	0%	0.01%
2026/07/07	51.17%	21.72%	4.67%	10.14%	2.29%	0.01%	0.87%	0.78%	0%	0%
2026/07/08	44.39%	20.86%	11.96%	1.63%	3.78%	0.1%	0.3%	2.81%	0.01%	0.19%
2026/07/09	44.27%	35.36%	8.15%	1.17%	2.4%	0.12%	0.92%	0%	0%	0%
2026/07/10	47.89%	11.61%	6.02%	5.12%	4.13%	7.01%	3.56%	0%	0%	0%
2026/07/11	39.75%	6.96%	9.77%	4.94%	3.86%	3.66%	11.53%	2.62%	0%	0.12%
2026/07/12	42.51%	8.16%	17.49%	3.22%	2.59%	8.94%	0.13%	3.2%	0%	0%
2026/07/13	43.67%	5.73%	8.45%	2.11%	2.7%	0.39%	0.26%	1.65%	0.02%	0.13%
2026/07/14	20.4%	6.99%	14.1%	5.2%	7.2%	2.18%	0.88%	5.13%	0%	0.03%
2026/07/15	12.92%	9.18%	2.78%	2.1%	1.67%	0.07%	0.02%	1.1%	29.85%	30.01%
2026/07/16	24.15%	36.76%	5.66%	5.76%	4.89%	6.58%	0.06%	2.86%	0%	0%
2026/07/17	17.91%	17.9%	4.79%	16.14%	4.58%	0.02%	5.33%	5.8%	0%	0%
2026/07/18	19.46%	34.66%	12.67%	5.84%	2.51%	0.02%	0.12%	3.67%	0%	0%
2026/07/19	24.44%	31.97%	9.12%	5.46%	6.63%	9.93%	0.02%	2.62%	0%	0%
2026/07/20	9.33%	33.04%	13.86%	11.31%	13.67%	0.02%	0.02%	0%	0%	0%
2026/07/21	20.4%	6.99%	14.1%	5.2%	7.2%	2.18%	0.88%	5.13%	0%	0.03%
2026/07/22	24.87%	18.9%	7.89%	3.11%	5.26%	0.05%	2.15%	3.03%	0%	0.02%
2026/07/23	34.21%	11.95%	10.87%	5.35%	3.02%	4.23%	1.96%	0%	0%	0.02%
2026/07/24	44.24%	8.85%	11.85%	5.28%	3.83%	0.03%	8.13%	0%	0%	0%
2026/07/25	29.94%	20.2%	12.23%	6.37%	4.28%	5.33%	0.56%	2.57%	0.05%	0.02%
2026/07/26	32.44%	14.7%	9.19%	5.06%	3.34%	4.39%	2.83%	5.23%	0%	0.28%
2026/07/27	22.41%	12.77%	8.12%	6.45%	4.21%	0.02%	0.06%	0.85%	0%	0.03%
2026/07/28	34.81%	12.15%	9.29%	8.98%	3.47%	0.06%	0.02%	6.39%	0%	0%
2026/07/29	34.83%	13.11%	4.76%	15.61%	6.97%	8.18%	0.04%	0%	0%	0%
2026/07/30	30.14%	25.33%	8.7%	10.03%	4.89%	0.09%	0.09%	0%	0%	0%
2026/07/31	40.04%	21.93%	5.35%	5.14%	5.1%	0.71%	0.04%	0%	0%	0%

amazon.com.au
bigw.com.au
jbhifi.com.au
xbox.com
playstation.com
lego.com
centrecom.com.au
gamesworld.com.au
crazygames.com
poki.com

Amazon.com.au’s impression share surged mid-month, peaking at 51.17% on July 7. BigW.com.au started strong but declined, ending at 21.93%. Gamesworld.com.au and others maintained low shares. The month concluded with Amazon leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming - Last month

1
Shop Nintendo switch games - Earth's Biggest Selection https://www.amazon.com.au
Get deals on Nintendo Switch Games in Video Games on Amazon.
2
Nintendo Switch Games | Gaming | BIG W https://www.bigw.com.au
Buy Nintendo Games & Consoles At The Best Price Range. Shop Now At BIG W. Choose From Our Huge Collection In-Store or Online. Everyday Rewards. Shop Top Deals. Shop with Lay-by.
3
LEGO® Pokémon™ Has Arrived https://www.lego.com › pokémon › eevee
Discover LEGO® Pokémon™ Now — Immerse yourself in the engaging build and create the super cute Pokémon™ Eevee.
4
PlayStation® Plus https://www.playstation.com
Join PlayStation® Plus Today — Experience exclusive benefits like game trials and cloud streaming. Terms Apply. Get More From Your PlayStation® Experience. Get The Most Out Of Your Console. Terms Apply. PS Plus Collection.
5
XBOX Game Pass Ultimate https://www.xbox.com
Play on PC, Console, & More — Enjoy New Games Day One, EA Play Membership, and 400+ Games with XBOX Game Pass Ultimate. XBOX Game Pass Ultimate Gives You Our Best...

In the competitive world of gaming, Amazon.com.au entices with a vast selection of Nintendo Switch games, while BIG W highlights affordability and variety. LEGO.com introduces a playful twist with Pokémon™ Eevee, and PlayStation.com and Xbox.com emphasize exclusive memberships and expansive game libraries.

Frequently Asked Questions

Why is the AUS Media & Entertainment Gaming July 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Gaming July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Gaming July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Media & Entertainment Gaming July 2026 Report?

The AUS Media & Entertainment Gaming July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Gaming July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Gaming July 2026 Report for?

The AUS Media & Entertainment Gaming July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Media & Entertainment Gaming - PPC Market Share Analysis July 2026