Why is the AUS Media & Entertainment Gaming June 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Media & Entertainment Gaming June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Media & Entertainment Gaming June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Media & Entertainment Gaming June 2026 Report?

The AUS Media & Entertainment Gaming June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Gaming June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Media & Entertainment Gaming June 2026 Report for?

The AUS Media & Entertainment Gaming June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Media & Entertainment Gaming - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Gaming AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.114118333
	85.885881667

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	35
	65

35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	13%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bigw.com.au	50
jbhifi.com.au	11.58
amazon.com.au	11.44
playstation.com	9.57
xbox.com	3.29
poki.com	1.71
warthunder.com	1.41
crazygames.com	1.09
amanandhiscave.com	1.08
gamesmen.com.au	1.03
others	7.8

bigw.com.au - 50%
jbhifi.com.au - 11.58%
amazon.com.au - 11.44%
playstation.com - 9.57%
xbox.com - 3.29%
poki.com - 1.71%
warthunder.com - 1.41%
crazygames.com - 1.09%
amanandhiscave.com - 1.08%
gamesmen.com.au - 1.03%
others - 7.8%

Bigw.com.au dominates with 50% click share, followed by jbhifi.com.au at 11.58%. Others collectively hold 7.8%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	poki.com	bigw.com.au	warthunder.com	amazon.com.au	jbhifi.com.au	xbox.com	playstation.com	pccasegear.com	amanandhiscave.com	gamesmen.com.au
2026/06/01	0%	18.7%	7.24%	19.53%	10.38%	4.72%	7.11%	2.46%	0.23%	10.05%
2026/06/02	0%	18.44%	14.75%	19.74%	8.66%	2.36%	4.2%	2.47%	1.32%	1.24%
2026/06/03	1.61%	17.66%	6.55%	47.18%	5.46%	1.65%	1.83%	1.46%	3.69%	1.71%
2026/06/04	0%	27.09%	9.97%	19.35%	12.6%	2.03%	2.62%	0.5%	0.6%	6.86%
2026/06/05	0%	26.84%	10.48%	15.13%	14.9%	2.26%	2.63%	2.65%	0.71%	2.61%
2026/06/06	0%	26.58%	10.43%	12.4%	12.9%	2.63%	3.14%	1.63%	7.12%	5.22%
2026/06/07	0%	26.24%	10.58%	15.11%	8.79%	3.19%	4.05%	1.72%	8.97%	2.26%
2026/06/08	0%	28.49%	10.52%	11.08%	15.61%	2.5%	2.97%	1.81%	6.42%	1.87%
2026/06/09	0.07%	77.4%	4.1%	2.19%	7.67%	0.94%	1.1%	0.35%	1.77%	0.57%
2026/06/10	0%	28%	9.9%	18.72%	12.5%	2.48%	2.59%	1.28%	0.4%	6.77%
2026/06/11	0.03%	28.56%	10.86%	16.49%	14.98%	2.75%	2.24%	2.14%	0.74%	2.66%
2026/06/12	0%	28.59%	6.93%	12.78%	15.24%	2.5%	2.5%	0.58%	7.57%	5.61%
2026/06/13	0%	26.35%	8.06%	20.88%	8.29%	2.45%	4.44%	1.78%	8.71%	2.31%
2026/06/14	0%	29.87%	5.47%	12.54%	17.19%	2.07%	3.69%	0.49%	6.67%	1.95%
2026/06/15	0.01%	80.67%	2.76%	2.07%	7.28%	0.92%	0.65%	0.42%	1.59%	0.52%
2026/06/16	0%	29.49%	8.38%	18.79%	13.79%	2.6%	2.13%	0.8%	0.34%	6.6%
2026/06/17	0.01%	33.09%	8.41%	22.85%	9.92%	1.69%	1.38%	0.85%	4.63%	3.63%
2026/06/18	0%	41.07%	6.19%	17.04%	13.07%	1.28%	1.3%	1.48%	3%	2.7%
2026/06/19	0%	35.27%	5.61%	22.96%	12.68%	1.85%	2.11%	1.19%	3.16%	1.73%
2026/06/20	0%	40.63%	8.58%	9.41%	20.64%	3.05%	2.19%	0.34%	2.76%	0.69%
2026/06/21	0.17%	53.36%	11.36%	9.75%	10.3%	2.49%	2.15%	1.46%	0.3%	0.52%
2026/06/22	0%	64.54%	8.05%	6.93%	7.83%	1.8%	1.14%	1.18%	1.21%	0.23%
2026/06/23	0%	48.05%	13.53%	9.45%	7.13%	2.45%	2.7%	1.55%	5.38%	0.32%
2026/06/24	0%	57.62%	8.85%	5.52%	5.03%	8.97%	2.64%	1.14%	1.47%	0.68%
2026/06/25	0%	51.31%	13.24%	8.95%	5.45%	3.45%	2.96%	2.15%	0.17%	0.41%
2026/06/26	0%	41.85%	18.47%	10.15%	4.95%	3.8%	5.21%	2.37%	0.83%	0.54%
2026/06/27	0%	56.31%	12.27%	8.26%	6.93%	2.31%	2.35%	1.3%	0.71%	0.33%
2026/06/28	0.57%	47.79%	13.35%	9.3%	4.33%	3.24%	3.06%	2.9%	1.51%	0.94%
2026/06/29	0%	40.74%	11.93%	11.53%	3.12%	3.08%	2.89%	3.73%	3.68%	0.71%
2026/06/30	39.33%	14.25%	8.09%	5.47%	4.88%	2.42%	1.7%	1.21%	0.42%	0.38%

poki.com
bigw.com.au
warthunder.com
amazon.com.au
jbhifi.com.au
xbox.com
playstation.com
pccasegear.com
amanandhiscave.com
gamesmen.com.au

In June 2026, poki.com saw a dramatic rise, ending at 39.33%. bigw.com.au fluctuated, peaking mid-month at 80.67%. warthunder.com and amazon.com.au showed varied trends, while jbhifi.com.au and xbox.com had moderate fluctuations. playstation.com and pccasegear.com remained steady, with amanandhiscave.com and gamesmen.com.au experiencing minor shifts.

Market Exposure

Competitor Count for AUS Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	105
2026/06/02	106
2026/06/03	99
2026/06/04	102
2026/06/05	105
2026/06/06	108
2026/06/07	106
2026/06/08	106
2026/06/09	112
2026/06/10	102
2026/06/11	109
2026/06/12	105
2026/06/13	103
2026/06/14	105
2026/06/15	111
2026/06/16	101
2026/06/17	107
2026/06/18	103
2026/06/19	105
2026/06/20	103
2026/06/21	104
2026/06/22	100
2026/06/23	104
2026/06/24	104
2026/06/25	99
2026/06/26	103
2026/06/27	109
2026/06/28	102
2026/06/29	102
2026/06/30	105

June saw fluctuating advertiser numbers, peaking at 112 on June 9. The month concluded with a stable 105, reflecting resilience amidst variability.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
poki.com	3.71%
crazygames.com	2.43%
gamesworld.com.au	1.05%
xbox.com	0.41%
warthunder.com	0.28%
bigw.com.au	-0.63%
gamesmen.com.au	-0.82%
amazon.com.au	-1.18%
playstation.com	-1.29%
jbhifi.com.au	-1.58%

Poki.com surged with a 3.71% click share increase, while jbhifi.com.au dropped by 1.58%.

Campaign Efficiency

AUS Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	poki.com	bigw.com.au	amazon.com.au	jbhifi.com.au	playstation.com	xbox.com	superretro.com.au	temu.com	g2a.com	gamesmen.com.au
2026/06/01	0%	22.99%	22.77%	9.57%	13.2%	2.62%	0.76%	1.88%	1.93%	5.63%
2026/06/02	0%	24.9%	23.94%	7.9%	7.95%	1.73%	2.27%	1.3%	1.31%	1.38%
2026/06/03	0.89%	20.82%	50.22%	4.72%	3.7%	1.14%	3.68%	0.46%	1.15%	5.05%
2026/06/04	0%	34.43%	20.62%	12.98%	4.93%	1.4%	3.2%	2.17%	1.32%	4.06%
2026/06/05	0%	32.92%	15.11%	15.85%	5.28%	1.63%	2.47%	3.8%	2.3%	2.85%
2026/06/06	0%	34.8%	13.27%	14.91%	7.07%	2.02%	1.47%	1.96%	1.62%	3.49%
2026/06/07	0%	34.9%	18.31%	10.77%	8.41%	2.23%	1.65%	2.06%	1.69%	2.63%
2026/06/08	0%	39.98%	13.22%	16.38%	5.8%	1.61%	2.1%	1.43%	1.59%	2.19%
2026/06/09	0.02%	86.25%	1.69%	6.15%	1.46%	0.46%	0.37%	0.2%	0.3%	0.4%
2026/06/10	0%	36.06%	19.69%	12.68%	4.76%	1.73%	2.9%	2.05%	1.28%	3.91%
2026/06/11	0.01%	36.26%	16.13%	15.44%	4.65%	1.76%	2.54%	3.87%	2.36%	2.88%
2026/06/12	0%	35.21%	13.64%	16.79%	6.78%	1.97%	1.52%	2.04%	1.7%	3.68%
2026/06/13	0%	37.23%	19.71%	9.25%	7.57%	1.62%	1.23%	2.13%	1.72%	2.71%
2026/06/14	0%	36.25%	14.02%	17.55%	7.52%	1.57%	2.07%	1.42%	1.53%	2.13%
2026/06/15	0%	86.97%	1.68%	6.15%	0.93%	0.47%	0.32%	0.19%	0.27%	0.36%
2026/06/16	0%	38.61%	19.38%	13.36%	2.76%	1.65%	3.1%	2.02%	1.25%	3.74%
2026/06/17	0%	41.08%	25.91%	10.78%	1.98%	1.04%	2.16%	2.02%	1.26%	2.29%
2026/06/18	0%	49.68%	17.57%	14.87%	1.62%	0.79%	2.36%	1.16%	0.87%	1.49%
2026/06/19	0%	43.32%	24.3%	11.61%	3.23%	1.09%	1.62%	1.53%	1.22%	1.7%
2026/06/20	0%	52.35%	10.88%	20.88%	2.79%	1.75%	2.25%	0.34%	0.57%	0.92%
2026/06/21	0.14%	62.16%	9.82%	14%	3.73%	1.46%	1.61%	0.29%	1.08%	0.45%
2026/06/22	0%	79.07%	6.1%	7.38%	1.19%	0.93%	0.41%	0.14%	0.38%	0.23%
2026/06/23	0%	62.45%	12.33%	7.73%	6.01%	1.6%	1.06%	0.45%	0.78%	0.39%
2026/06/24	0%	72.23%	5.45%	6.54%	4.12%	2.9%	1.38%	0.36%	0.6%	0.47%
2026/06/25	0%	66.62%	11.68%	4.98%	4.03%	1.98%	0.55%	0.31%	0.64%	0.46%
2026/06/26	0%	57.41%	13.43%	6.33%	6.57%	2.54%	1.44%	0.77%	1.13%	0.81%
2026/06/27	0%	74.33%	8.16%	5.56%	3.28%	1.28%	0.59%	0.49%	0.56%	0.31%
2026/06/28	0.23%	61.27%	10.34%	5.18%	5.96%	2.01%	0.97%	0.81%	0.92%	1.06%
2026/06/29	0%	56.12%	12.89%	4.49%	4.3%	2.08%	1.32%	1.16%	0.67%	0.62%
2026/06/30	40.62%	18.14%	7.71%	7.03%	2.58%	1.5%	0.52%	0.42%	0.4%	0.34%

poki.com
bigw.com.au
amazon.com.au
jbhifi.com.au
playstation.com
xbox.com
superretro.com.au
temu.com
g2a.com
gamesmen.com.au

In June 2026, poki.com saw a dramatic rise, ending at 40.62%. bigw.com.au fluctuated, peaking mid-month. amazon.com.au and jbhifi.com.au had steady declines. playstation.com and xbox.com remained low. superretro.com.au, temu.com, g2a.com, and gamesmen.com.au showed minimal changes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming - Last month

1
Nintendo Switch Games | Gaming | BIG W https://www.bigw.com.au
Buy Nintendo Games & Consoles At The Best Price Range. Shop Now At BIG W.
2
JB Hi-Fi Gaming - Crazy EOFY Deals At JB https://www.jbhifi.com.au
Max Your Tax Before June 30 With JB's Crazy EOFY Deals. Shop Online & In-Store Today! Tax Time Madness On Now At JB! Check Out These Amazing Deals On The Biggest Brands Today.
3
LEGO® Pokémon™ Has Arrived | Perfect Set For Pokémon™ Fans https://www.lego.com › pokémon › eevee
Discover a special surprise that highlights Eevee's many evolutions with this LEGO® set. Adjust its tail, head, legs, feet and even its ears to recreate cute...
4
PlayStation®Plus Days Of Play https://www.playstation.com
Offer Ends June 10th — Days Of Play! Join And Save Up To 33% On Select 12-Month PlayStation Plus Memberships. PS Plus...
5
XBOX Game Pass Ultimate https://www.xbox.com
In-Game Benefits Included — Enjoy New Games Day One, EA Play Membership, and 400+ Games with XBOX Game Pass Ultimate. XBOX Game Pass Ultimate Gives You Our Best...

In the competitive gaming landscape, BIG W entices with affordable Nintendo offerings, while JB Hi-Fi’s EOFY deals promise tax-time savings. LEGO captivates Pokémon fans with customizable Eevee sets. PlayStation and XBOX vie for attention with membership savings and extensive game libraries.

Frequently Asked Questions

Why is the AUS Media & Entertainment Gaming June 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Gaming June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Gaming June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Media & Entertainment Gaming June 2026 Report?

The AUS Media & Entertainment Gaming June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Gaming June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Gaming June 2026 Report for?

The AUS Media & Entertainment Gaming June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Media & Entertainment Gaming - PPC Market Share Analysis June 2026