Why is the AUS Media & Entertainment Gaming May 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Media & Entertainment Gaming May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Media & Entertainment Gaming May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Media & Entertainment Gaming May 2026 Report?

The AUS Media & Entertainment Gaming May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Gaming May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Media & Entertainment Gaming May 2026 Report for?

The AUS Media & Entertainment Gaming May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Media & Entertainment Gaming - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Gaming AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	11.3624606123
	88.6375393877

11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	35
	65

35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	13%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
amazon.com.au	23.71
bigw.com.au	23.63
playstation.com	19.23
jbhifi.com.au	10.68
xbox.com	5.29
warthunder.com	2.78
crazygames.com	2.77
gamesmen.com.au	1.62
poki.com	1.57
amanandhiscave.com	1.32
others	7.4

amazon.com.au - 23.71%
bigw.com.au - 23.63%
playstation.com - 19.23%
jbhifi.com.au - 10.68%
xbox.com - 5.29%
warthunder.com - 2.78%
crazygames.com - 2.77%
gamesmen.com.au - 1.62%
poki.com - 1.57%
amanandhiscave.com - 1.32%
others - 7.4%

In the gaming PPC landscape, Amazon.com.au leads with 23.71% click share, closely followed by BigW.com.au at 23.63%. PlayStation.com captures 19.23%, while others collectively hold 7.4%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	bigw.com.au	jbhifi.com.au	amazon.com.au	gamesmen.com.au	warthunder.com	playstation.com	amanandhiscave.com	xbox.com	lego.com	finalfantasyxiv.com
2026/05/01	27.61%	15.5%	32.27%	0.43%	8.6%	1.99%	2.1%	2.92%	0%	0%
2026/05/02	23.53%	6.23%	19.59%	0.57%	8.7%	3.49%	2.97%	22.21%	0.15%	2.64%
2026/05/03	21.89%	9.13%	36.48%	0.4%	9.45%	2.35%	2.95%	4.06%	0.01%	2.86%
2026/05/04	19.33%	11.02%	35.26%	0.55%	11.15%	6.34%	0.03%	4.71%	0.01%	1.69%
2026/05/05	34.04%	10.38%	24.61%	0.22%	10.29%	7.92%	0.15%	1.94%	0.01%	3.12%
2026/05/06	35.89%	6.51%	25.15%	1.48%	6.07%	2.76%	0.16%	14.73%	0.01%	1.84%
2026/05/07	32.77%	6.88%	17.32%	10.27%	6.41%	2.65%	1.03%	15.48%	0.01%	0.97%
2026/05/08	24.58%	12.63%	22.63%	6.04%	8.06%	3.51%	2.6%	3.43%	0.01%	3.67%
2026/05/09	31.08%	12.32%	23.21%	5.89%	7.41%	2.97%	3.07%	2.22%	0.12%	2.25%
2026/05/10	24.88%	6.74%	19.32%	6.1%	5.22%	2.58%	1.5%	27.95%	0.09%	0%
2026/05/11	28.83%	11.59%	22.77%	3.87%	7.05%	3.67%	0.33%	9.88%	0.16%	2.14%
2026/05/12	24.67%	11.74%	21.92%	3.93%	5.93%	2.97%	2.97%	2.75%	9.3%	2.4%
2026/05/13	28.04%	7.34%	14.12%	10.05%	6.63%	2.99%	1.84%	15.7%	0.17%	1.01%
2026/05/14	17.67%	0.53%	6.32%	0.92%	10.52%	3.4%	3.21%	3.36%	44.99%	3.25%
2026/05/15	35.63%	3.68%	24.05%	0.78%	7.3%	4.68%	1.29%	3.48%	0.23%	1.26%
2026/05/16	27.1%	4.88%	19.39%	1.1%	5.38%	2.56%	0.65%	0.93%	0%	1.63%
2026/05/17	41.35%	2.64%	28.2%	1.99%	6.6%	4.21%	0.94%	2.25%	0%	2.28%
2026/05/18	47.41%	5.67%	16.08%	0.24%	6.75%	4.5%	2%	0.85%	0%	2.73%
2026/05/19	36.05%	8.88%	15.53%	1.2%	9.75%	4.39%	3.82%	1.48%	0%	2.96%
2026/05/20	45.71%	8.94%	17.36%	1.16%	8.02%	3.72%	3.69%	1.54%	0%	1.49%
2026/05/21	37%	14.64%	21.69%	1.18%	5.6%	4.25%	1.99%	1.48%	0%	1.73%
2026/05/22	33.99%	8.12%	20.1%	1.61%	3.79%	1.92%	3.06%	12.2%	0%	1.61%
2026/05/23	35.48%	7.64%	21.99%	1.9%	5.12%	3.72%	3.81%	2.42%	0.1%	1.9%
2026/05/24	27.71%	4.97%	19.47%	1.43%	5.64%	4.09%	3.38%	20.41%	0%	3.58%
2026/05/25	33.59%	9.09%	20.37%	9.54%	4.16%	3.97%	0.54%	3.47%	0.67%	0%
2026/05/26	28.45%	9.97%	31.91%	4.94%	4.41%	4.5%	1.41%	1.59%	0.05%	0%
2026/05/27	24.63%	7.64%	38.06%	1.78%	3.85%	2.77%	2.49%	2.28%	0.17%	0%
2026/05/28	29.68%	4.11%	38.19%	2.64%	4.66%	2.73%	2.64%	2.5%	0.13%	0%
2026/05/29	31.32%	9.92%	25.3%	2.75%	4.69%	2.2%	3.58%	2.72%	0.16%	0%
2026/05/30	37.16%	15.9%	10.94%	6.46%	6.5%	4.37%	2.39%	1.68%	0%	1.21%
2026/05/31	30.88%	10.32%	9.47%	7.56%	4.86%	4.74%	2.92%	2.81%	0.1%	0%

bigw.com.au
jbhifi.com.au
amazon.com.au
gamesmen.com.au
warthunder.com
playstation.com
amanandhiscave.com
xbox.com
lego.com
finalfantasyxiv.com

In May 2026, bigw.com.au’s PPC spend fluctuated, peaking mid-month. Amazon.com.au saw a late surge, while jbhifi.com.au remained steady. Gamesmen.com.au and warthunder.com had minor variations. The month concluded with bigw.com.au leading.

Market Exposure

Competitor Count for AUS Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	68
2026/05/02	74
2026/05/03	79
2026/05/04	72
2026/05/05	77
2026/05/06	79
2026/05/07	79
2026/05/08	79
2026/05/09	85
2026/05/10	85
2026/05/11	80
2026/05/12	85
2026/05/13	84
2026/05/14	78
2026/05/15	78
2026/05/16	86
2026/05/17	84
2026/05/18	84
2026/05/19	85
2026/05/20	84
2026/05/21	84
2026/05/22	86
2026/05/23	92
2026/05/24	82
2026/05/25	84
2026/05/26	95
2026/05/27	99
2026/05/28	95
2026/05/29	98
2026/05/30	95
2026/05/31	104

May began with 68 advertisers, steadily climbing to 104 by month’s end. Mid-month fluctuations were followed by a strong surge, indicating increased competition and interest in Google SERP advertising.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
poki.com	3.25%
playstation.com	1.58%
jbhifi.com.au	1.37%
amazon.com.au	1.04%
amanandhiscave.com	0.82%
bigw.com.au	-0.6%
warthunder.com	-0.77%
lego.com	-0.99%
xbox.com	-1.53%
crazygames.com	-6.24%

Poki.com surged with a 3.25% click share increase, while crazygames.com plummeted by 6.24%. PlayStation.com and jbhifi.com.au also gained, contrasting xbox.com’s decline.

Campaign Efficiency

AUS Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	bigw.com.au	amazon.com.au	jbhifi.com.au	playstation.com	gamesmen.com.au	superretro.com.au	amanandhiscave.com	xbox.com	g2a.com	crazygames.com
2026/05/01	30.8%	35.28%	13.94%	4.53%	0.8%	1.34%	1.53%	1.83%	1.95%	0%
2026/05/02	26.98%	32.46%	7.14%	7.56%	1.31%	1.7%	2.49%	9.51%	1.7%	0%
2026/05/03	25.04%	43.08%	7.52%	4.24%	1.01%	0.72%	1.54%	2.6%	2.34%	0%
2026/05/04	23.07%	42.03%	8.47%	9.67%	0.74%	1.14%	0.03%	2.98%	2.53%	0%
2026/05/05	39.59%	28.31%	7.54%	11.46%	0.23%	1.05%	0.15%	1.45%	1.8%	0%
2026/05/06	42.47%	29.98%	5.74%	4.74%	1.78%	0.75%	0.19%	4.77%	1.79%	0%
2026/05/07	41.63%	25.54%	6.67%	3.89%	5.67%	1.04%	0.66%	5.98%	1.73%	0%
2026/05/08	29.27%	29.87%	11.69%	6.61%	3.85%	1.37%	1.57%	2.29%	1.89%	0.29%
2026/05/09	28.88%	31.36%	11.33%	6.27%	4.28%	1.5%	2.22%	1.82%	1.34%	0%
2026/05/10	29.61%	30.03%	7.23%	3.85%	4.67%	0.62%	1.05%	12.25%	1.65%	0%
2026/05/11	29.33%	32.4%	11.08%	5.81%	2.26%	0.98%	0.26%	5.46%	1.92%	0.2%
2026/05/12	26.8%	30.94%	10.54%	4.88%	5.39%	1.44%	2.22%	1.7%	1.5%	0%
2026/05/13	36.75%	23.08%	8.14%	4.11%	5.55%	1.62%	1.87%	6.41%	0.68%	0%
2026/05/14	26.1%	13.91%	1.06%	10.23%	2.98%	1.02%	3.51%	5.03%	0.95%	0%
2026/05/15	35.33%	32.19%	3.98%	7.99%	4.13%	0.6%	0.63%	2.19%	1.11%	0%
2026/05/16	29.73%	23.62%	4.06%	4.8%	1.48%	0.82%	0.4%	0.9%	0.81%	23.64%
2026/05/17	37.92%	37.28%	2.15%	6.87%	1.47%	1.37%	0.95%	1.51%	1.75%	0%
2026/05/18	46.46%	20.27%	4.68%	7.84%	0.52%	0.94%	1.8%	0.87%	2.31%	0%
2026/05/19	41.26%	22.28%	8.55%	8%	1.2%	1.3%	2.9%	1.46%	1.24%	0%
2026/05/20	43.65%	23.51%	7.48%	6.43%	1.7%	0.53%	3.28%	1.18%	1.57%	0%
2026/05/21	36.11%	27.06%	11.95%	7.07%	4.2%	0.3%	2.25%	1.07%	1.24%	0%
2026/05/22	35.44%	32.55%	6.98%	3.28%	2.8%	2.29%	1.92%	4.27%	1.63%	0%
2026/05/23	39.42%	29.63%	6.43%	5.87%	2.25%	1.15%	3.45%	1.5%	1.45%	0%
2026/05/24	30.43%	29.02%	5.29%	9.7%	2.02%	0.31%	2.37%	9.82%	1.09%	0%
2026/05/25	32.68%	25.42%	10.12%	6.92%	5.71%	0.32%	0.36%	2.08%	1.16%	0%
2026/05/26	23.89%	30.75%	8.35%	5.65%	3.05%	1.93%	0.9%	0.83%	1.6%	0%
2026/05/27	24.62%	41.62%	6.47%	4.73%	3.64%	3.65%	1.51%	1.29%	1.22%	0%
2026/05/28	27.41%	42.14%	3.84%	5.14%	3.3%	1.31%	1.51%	1.48%	1.41%	0%
2026/05/29	27.28%	30.37%	8.54%	3.44%	4.31%	2.12%	1.9%	1.59%	1.76%	0%
2026/05/30	36.09%	13.04%	14.27%	8.2%	5.53%	1.58%	1.64%	1.28%	2.59%	0%
2026/05/31	28.73%	10.66%	8.4%	8.05%	3.79%	1.76%	1.61%	1.57%	1.3%	0%

bigw.com.au
amazon.com.au
jbhifi.com.au
playstation.com
gamesmen.com.au
superretro.com.au
amanandhiscave.com
xbox.com
g2a.com
crazygames.com

In May 2026, bigw.com.au’s impression share fluctuated, peaking at 46.46% on the 18th. Amazon.com.au saw a decline, ending at 10.66%. Jbhifi.com.au remained stable, while playstation.com had minor variations. Xbox.com and g2a.com maintained low shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming - Last month

1
Nintendo Switch 2 Consoles, Controllers, Games | Out Now | BIG W https://www.bigw.com.au
Perfect Place To Buy The Latest Games & Consoles At The Best Price Range. Shop Today.
2
Red Hot Prices At JB Hi-Fi https://www.jbhifi.com.au
Check Out Our Crackin' Deals — Check Out These Amazing Deals On The Biggest Brands Today At JB. Shop In-Store Or Online. JB Hi-Fi - Biggest Brands & Cracking Deals - Click & Collect In Just 1 Hour. Famous Low Prices.
3
LEGO® Minecraft® Sets & Toys | Shop all Minecraft® sets https://www.lego.com › minecraft
Build with your friends. LEGO® Minecraft® unites friends for story-telling fun. LEGO® Minecraft®...
4
Official PlayStation®Plus https://store.playstation.com › ps_plus › subscribe_today
Play Online With PS Plus — Play Online Multiplayer, Get Access To Exclusive Discounts & Games Every Month. Games Every Month And 3 Membership Plans To Choose From.
5
Play Minecraft Today - with Xbox Game Pass Ultimate https://www.xbox.com
Play Minecraft and Over 400+ Games with Xbox Game Pass Ultimate.

In the competitive world of gaming, top advertisers like BIG W, JB Hi-Fi, LEGO, PlayStation, and Xbox captivate audiences with enticing offers. BIG W highlights affordability, JB Hi-Fi emphasizes brand variety, LEGO fosters creativity, PlayStation offers exclusive perks, and Xbox promotes extensive game access.

Frequently Asked Questions

Why is the AUS Media & Entertainment Gaming May 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Gaming May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Gaming May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Media & Entertainment Gaming May 2026 Report?

The AUS Media & Entertainment Gaming May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Gaming May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Gaming May 2026 Report for?

The AUS Media & Entertainment Gaming May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Media & Entertainment Gaming - PPC Market Share Analysis May 2026