AUS Media & Entertainment Gaming - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Gaming AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	9.78318921668
	90.2168107833

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	41
	59

41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	15%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bigw.com.au	22.84
amazon.com.au	20.06
poki.com	16.7
xbox.com	7.42
crazygames.com	7.4
jbhifi.com.au	5.13
playstation.com	3.73
roblox.com	2.95
gamesworld.com.au	2.74
temu.com	1.8
others	9.23

bigw.com.au - 22.84%
amazon.com.au - 20.06%
poki.com - 16.7%
xbox.com - 7.42%
crazygames.com - 7.4%
jbhifi.com.au - 5.13%
playstation.com - 3.73%
roblox.com - 2.95%
gamesworld.com.au - 2.74%
temu.com - 1.8%
others - 9.23%

In the PPC landscape, bigw.com.au leads with 22.84% click share, followed by amazon.com.au at 20.06%. Poki.com captures 16.7%, while ‘others’ collectively hold 9.23%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	amazon.com.au	bigw.com.au	xbox.com	poki.com	warthunder.com	crazygames.com	temu.com	jbhifi.com.au	evony.com	playstation.com
2025/12/01	32.49%	24.25%	6%	18.1%	4.16%	0%	1.3%	3.71%	0%	1.42%
2025/12/02	22.32%	18.26%	7.72%	21.16%	7.48%	3.65%	1.95%	3.17%	0%	3.09%
2025/12/03	34.63%	24.3%	3.78%	0%	5.59%	0%	4.14%	4.11%	0%	4.86%
2025/12/04	30.55%	20.6%	14.25%	7.01%	5.72%	0%	2.56%	2.78%	0%	3.77%
2025/12/05	26.39%	21.53%	9.92%	12.31%	6.07%	0%	2.88%	3.13%	0%	4.49%
2025/12/06	22.65%	20.41%	9.54%	15.31%	6.48%	0%	2.08%	3.17%	0%	4.2%
2025/12/07	41.39%	15.47%	10.99%	10.31%	3.39%	0%	1.07%	3.3%	0%	3.28%
2025/12/08	24.64%	20.12%	8.34%	14.53%	7.83%	3.82%	1.23%	3.6%	0%	5.18%
2025/12/09	19.06%	22.36%	13.38%	11.21%	10.23%	0%	1.22%	5.08%	0%	3.92%
2025/12/10	18.01%	26.06%	11.63%	5.18%	9.47%	0%	1.16%	4.56%	2.82%	5.13%
2025/12/11	16.72%	21.93%	4.7%	16.02%	8.63%	8.42%	1.37%	4.89%	0%	3.28%
2025/12/12	12.03%	22.73%	2.5%	26.18%	7.05%	3.44%	1.47%	4.12%	0%	4.24%
2025/12/13	8.5%	21.95%	2.35%	19.4%	4.79%	3.11%	1.46%	2.77%	8.07%	3.89%
2025/12/14	11.23%	25%	7.96%	24.27%	6.14%	4.18%	0.86%	3.51%	0%	5.11%
2025/12/15	14.55%	20.02%	11.16%	25.89%	9.9%	0%	1.4%	3.51%	0%	6.75%
2025/12/16	14.04%	24.64%	6.7%	27.2%	6.4%	4.36%	1.24%	4.94%	0%	0.12%
2025/12/17	24.28%	24.7%	2.8%	15.88%	5.69%	3.39%	1.23%	3.79%	7.66%	0.08%
2025/12/18	17.2%	17.82%	10.82%	12.99%	5.4%	0%	3.34%	5.87%	0%	0.1%
2025/12/19	16.09%	26.08%	8.11%	25.02%	4.82%	0%	1.31%	7.26%	0%	0.05%
2025/12/20	18.52%	22.31%	9.4%	4.76%	3.17%	3.11%	1.66%	5.12%	8.52%	0.04%
2025/12/21	19.6%	18.36%	11.39%	13.26%	5.84%	3.48%	4.88%	5.53%	3.13%	0.02%
2025/12/22	29.52%	28.72%	9.72%	0.78%	6.43%	0.34%	2.67%	6.86%	2.61%	0.01%
2025/12/23	20.94%	31.25%	9.56%	6.43%	3.57%	0%	2.13%	6.14%	8.14%	0%
2025/12/24	19.36%	22.04%	2.84%	14.95%	5.03%	3%	4.53%	5.62%	11.3%	0%
2025/12/25	20.49%	15.95%	20.56%	1.98%	5.2%	0%	6.34%	6.96%	10.74%	0%
2025/12/26	19.54%	13.45%	7.43%	22.31%	4.73%	9.66%	2.55%	4.08%	7.27%	0%
2025/12/27	19.56%	15.88%	11.79%	17.45%	6.25%	7.46%	3.62%	3.17%	0%	0%
2025/12/28	31.84%	19.35%	6.64%	12.77%	6.99%	0%	3.2%	5.06%	0%	0%
2025/12/29	17.51%	22.99%	6.3%	13.61%	7.05%	5.32%	3.07%	4.12%	2.83%	0%
2025/12/30	24.34%	13.59%	17.49%	13.77%	7.1%	0.56%	3.23%	5.55%	0%	0%
2025/12/31	25.98%	18.84%	12.28%	10.97%	6.86%	4.64%	4.17%	3.51%	0%	0%

amazon.com.au
bigw.com.au
xbox.com
poki.com
warthunder.com
crazygames.com
temu.com
jbhifi.com.au
evony.com
playstation.com

Amazon.com.au’s PPC spend fluctuated, peaking at 41.39% on December 7, 2025. Bigw.com.au saw a rise, reaching 31.25% on December 23. Xbox.com had a notable spike on December 25, with 20.56%. Poki.com peaked at 27.2% on December 16. Warthunder.com maintained a steady presence, while Crazygames.com and Temu.com had modest fluctuations. Jbhifi.com.au’s spend was consistent, peaking at 7.26% on December 19. Evony.com saw a peak on December 24, with 11.3%. Playstation.com had minimal activity, ending the month with 0.01%.

Market Exposure

Competitor Count for AUS Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	95
2025/12/02	98
2025/12/03	100
2025/12/04	101
2025/12/05	96
2025/12/06	97
2025/12/07	96
2025/12/08	96
2025/12/09	99
2025/12/10	98
2025/12/11	94
2025/12/12	91
2025/12/13	92
2025/12/14	79
2025/12/15	76
2025/12/16	76
2025/12/17	83
2025/12/18	95
2025/12/19	89
2025/12/20	98
2025/12/21	102
2025/12/22	111
2025/12/23	108
2025/12/24	108
2025/12/25	98
2025/12/26	101
2025/12/27	104
2025/12/28	98
2025/12/29	105
2025/12/30	98
2025/12/31	100

Advertisers fluctuated in December, starting at 95, peaking at 111 on the 22nd, and ending at 100.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
amazon.com.au	3.76%
roblox.com	2.72%
jbhifi.com.au	2.5%
bigw.com.au	1.77%
temu.com	1.43%
playgama.com	-0.36%
gamesworld.com.au	-0.37%
warthunder.com	-0.43%
playstation.com	-7.1%
poki.com	-7.81%

Amazon.com.au leads with a 3.76% click share rise, while poki.com drops by 7.81%. Roblox.com gains 2.72%, contrasting playstation.com’s 7.1% decline.

Campaign Efficiency

AUS Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	bigw.com.au	poki.com	crazygames.com	xbox.com	temu.com	jbhifi.com.au	g2a.com	gamesmen.com.au	evony.com
2025/12/01	39.47%	26.66%	15.19%	0%	2.54%	1.95%	5.84%	0.31%	1.49%	0%
2025/12/02	24.2%	23.11%	23.16%	5.79%	4.54%	2.42%	3.57%	1.25%	1.42%	0%
2025/12/03	37.1%	25.87%	0%	0%	1.77%	10.12%	4.61%	1.74%	2.88%	0%
2025/12/04	35.24%	23.7%	8.87%	0%	8.72%	4.96%	3.37%	0.98%	3.39%	0%
2025/12/05	30.45%	25.76%	12.33%	0%	6.09%	6.62%	4.03%	1.36%	1.37%	0.27%
2025/12/06	27.01%	24.52%	17.64%	0%	4.94%	5.01%	5.01%	1.93%	1.43%	0.26%
2025/12/07	45.61%	18.2%	9.35%	0%	6.88%	1.52%	4.15%	1.91%	1.17%	1.15%
2025/12/08	26.25%	23.2%	16.78%	5.59%	5.11%	3.3%	4.53%	1.77%	1.33%	0%
2025/12/09	20.07%	28.63%	15.94%	0%	9.02%	1.51%	8.09%	2.18%	1.44%	0%
2025/12/10	21.31%	29.84%	7.4%	0%	7.74%	1.78%	6.78%	2.58%	2.32%	1.82%
2025/12/11	16.17%	23.79%	18.96%	12.64%	2.62%	2.69%	6.72%	2.48%	2.2%	0%
2025/12/12	11.59%	26.32%	29.81%	4.97%	1.17%	2.9%	4.98%	1.17%	1.42%	0%
2025/12/13	9.03%	24.95%	18.98%	4.74%	1.33%	3.55%	3.79%	1.77%	1.66%	4.95%
2025/12/14	11.65%	29.76%	24.29%	6.07%	4.88%	2.61%	3.94%	1.52%	1.25%	0%
2025/12/15	16.53%	24.74%	32.07%	0%	5.42%	2.23%	5.26%	1.72%	1.7%	0%
2025/12/16	15.08%	25.31%	28.01%	7%	4.34%	1.59%	6.66%	1.9%	1.82%	0%
2025/12/17	18.28%	32.88%	16.87%	5.62%	1.97%	2.2%	5.62%	1.59%	1.35%	5.62%
2025/12/18	16.91%	23.93%	10.52%	0%	7.05%	2.93%	7.34%	1.53%	2.58%	0%
2025/12/19	16.14%	27.69%	27.18%	0%	4.59%	2.19%	7.96%	1.18%	3.02%	0%
2025/12/20	22.24%	27.79%	4.58%	4.55%	6.28%	1.79%	6.9%	1.57%	3.58%	4.88%
2025/12/21	24.85%	22.5%	14.94%	4.98%	5.84%	5.31%	6.92%	1.28%	2.89%	0.66%
2025/12/22	33.22%	35.12%	0.53%	0.18%	4.37%	3.69%	8%	3.56%	3.07%	0.48%
2025/12/23	21.45%	41.35%	4.58%	0%	5.42%	3.09%	7.12%	3.01%	2.02%	4.7%
2025/12/24	21.61%	26.15%	13.61%	4.33%	1.65%	5.98%	7.23%	2.34%	2.32%	5.96%
2025/12/25	24.2%	20.96%	1.45%	0%	15.44%	9.18%	10.68%	2.39%	1.92%	6.74%
2025/12/26	21.84%	15.92%	22.59%	13.55%	4.12%	3.15%	5.29%	2.4%	1.63%	4.52%
2025/12/27	21.65%	18.51%	16.64%	11.13%	8.43%	4.56%	4.22%	3.12%	2.36%	0%
2025/12/28	38.42%	22.89%	13.36%	0%	3.23%	4.67%	4.56%	3.26%	2.3%	0%
2025/12/29	20.87%	28.2%	14.03%	7.47%	3.56%	3.99%	5.15%	2.53%	1.69%	0.6%
2025/12/30	29.41%	17.7%	13.67%	0.33%	11.95%	4.16%	7.75%	2.42%	1.12%	0%
2025/12/31	32.93%	22.88%	11.85%	6.22%	6.17%	4.17%	4.11%	1.72%	0.68%	0%

amazon.com.au
bigw.com.au
poki.com
crazygames.com
xbox.com
temu.com
jbhifi.com.au
g2a.com
gamesmen.com.au
evony.com

In December 2025, Amazon.com.au’s impression share fluctuated, peaking at 45.61% on the 7th, then declining. BigW.com.au saw a rise, reaching 41.35% on the 23rd. Poki.com experienced volatility, while Xbox.com and Temu.com maintained lower shares. The month ended with Amazon.com.au leading, followed by BigW.com.au.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming - Last month

1
Shop Minecraft - Huge selection and top brands https://www.amazon.com.au › shop › videogames
Browse & Discover Thousands of products. Read Customer Reviews and Find Best Sellers
2
Nintendo switch games https://www.bigw.com.au › entertainment › video_games
Nintendo Switch Games & More — Best Price Nintendo Switch Consoles, Games & Accessories At Big W. Shop Now! Explore...
3
A Massive Catalog of Games https://www.meta.com
Your Favorite Games on Quest — 500+ Titles means there's something for everyone. Discover gaming, fitness & more—buy now. A...
4
Play Free Online Games - Play Games https://www.poki.com › online › games
A Unique Selection Of Online Games From The Best Game Developers Around...
5
Play on PC, Console, & More https://www.xbox.com
400+ Games on PC & Console — Enjoy New Games Day One, EA Play Membership, and 400+ Games with Xbox Game Pass Ultimate. Over 400+ Games on Xbox Console, PC, and Supported Devices with Xbox Game Pass Ultimate.

In the competitive world of gaming, Amazon.com.au entices with a vast selection of Minecraft products, while Big W highlights affordability in Nintendo Switch offerings. Meta captivates with a diverse 500+ game catalog, Poki offers unique online games, and Xbox boasts 400+ games across platforms.

Frequently Asked Questions

Why is the AUS Media & Entertainment Gaming December 2025 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Gaming December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Gaming December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Media & Entertainment Gaming December 2025 Report?

The AUS Media & Entertainment Gaming December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Gaming December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Gaming December 2025 Report for?

The AUS Media & Entertainment Gaming December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Media & Entertainment Gaming - PPC Market Share Analysis December 2025