UK Services Consulting - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Services Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.8093884706
55.1906115294
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 3%
Navigational 4%
Seasonal 0%
Local 2%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eharmony.co.uk 10.67
checkatrade.com 6.77
simplybusiness.co.uk 5.92
accenture.com 5.26
findmypast.co.uk 4.38
tide.co 4.08
surveymonkey.com 2.85
myjobquote.co.uk 2.82
bark.com 1.98
businessesforsale.com 1.91
others 53.36
  • eharmony.co.uk - 10.67%
  • checkatrade.com - 6.77%
  • simplybusiness.co.uk - 5.92%
  • accenture.com - 5.26%
  • findmypast.co.uk - 4.38%
  • tide.co - 4.08%
  • surveymonkey.com - 2.85%
  • myjobquote.co.uk - 2.82%
  • bark.com - 1.98%
  • businessesforsale.com - 1.91%
  • others - 53.36%

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In the PPC landscape, eHarmony.co.uk leads with 10.67% click share, followed by Checkatrade.com at 6.77%. Others dominate with 53.36%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co simplybusiness.co.uk checkatrade.com unicef.org.uk yourcompanyformations.co.uk eharmony.co.uk money.co.uk regus.com mycoformations.co.uk companiesmadesimple.com
2026/07/01 18.07% 6.34% 2.04% 2.07% 3.01% 1.83% 1.52% 2.98% 1.41% 0.7%
2026/07/02 15.44% 4.52% 2.56% 2.39% 2.77% 1.57% 3.4% 1.43% 1.68% 1.17%
2026/07/03 14.03% 5.89% 3.28% 2.52% 2.25% 1.62% 1.18% 1.6% 0.86% 1.78%
2026/07/04 15.87% 4.87% 2.68% 2.85% 2.41% 1.53% 1.68% 1.39% 1.63% 0.37%
2026/07/05 17.21% 5.5% 2.58% 2.42% 3.32% 1.59% 1.57% 1.89% 0.73% 0.66%
2026/07/06 14.23% 5.13% 2.85% 1.82% 2.63% 1.68% 1.69% 2.34% 1.16% 1.56%
2026/07/07 14.99% 5.1% 3.01% 1.71% 3.44% 1.84% 1.93% 2.62% 1.92% 2.38%
2026/07/08 12.91% 5.78% 2.26% 2.06% 2.6% 1.56% 2.31% 5.26% 1.9% 2.74%
2026/07/09 14.02% 5.55% 3.47% 2.17% 2.97% 2.16% 4.08% 4.15% 2.5% 1.47%
2026/07/10 15.38% 5.59% 2.88% 2.44% 3.71% 2.49% 0.53% 0.85% 1.91% 2.97%
2026/07/11 14.41% 5.5% 2.6% 2.82% 2.18% 2.26% 0.57% 0.57% 2.87% 2.43%
2026/07/12 14.67% 4.73% 3.25% 2.29% 2.98% 1.91% 0.33% 0.77% 1.96% 1.49%
2026/07/13 15.75% 5.34% 2.56% 1.33% 5.23% 2.04% 4.62% 0.64% 1.41% 2.23%
2026/07/14 14.59% 5.44% 3.05% 1.92% 4.94% 2.22% 0.57% 1.01% 3.43% 2.66%
2026/07/15 15.09% 5.41% 2.86% 1.04% 3.67% 1.54% 0.3% 2.97% 1.73% 2.64%
2026/07/16 15.81% 5.81% 3.22% 1.07% 2.79% 1.95% 2.86% 2.13% 0.93% 2.74%
2026/07/17 18.76% 6.23% 3.37% 1.79% 4.01% 2.56% 0.62% 3.58% 1.07% 1.3%
2026/07/18 17.94% 7.15% 3.54% 1.37% 2.32% 2.23% 2.75% 2.31% 0.59% 0.46%
2026/07/19 12.4% 6.05% 3.41% 2.07% 1.94% 2.04% 1.49% 2.25% 2.31% 1.55%
2026/07/20 18.8% 6.37% 2.79% 1.33% 2.17% 1.1% 3.07% 2.45% 0.15% 3.95%
2026/07/21 14.46% 5.41% 3.04% 1.9% 4.89% 2.2% 0.57% 1% 3.4% 2.64%
2026/07/22 16.44% 7.8% 2.38% 1.96% 3.38% 2.14% 2.69% 1.22% 2.22% 1.68%
2026/07/23 14.16% 5.87% 3.26% 2.99% 2.37% 2.02% 5.63% 3.04% 1.49% 2.65%
2026/07/24 16.33% 5.92% 2.54% 3.18% 3.25% 2.13% 1.12% 0.8% 1.55% 3.22%
2026/07/25 16.21% 4.37% 3.59% 2.56% 4.43% 2.56% 1.6% 1.93% 1.48% 1.94%
2026/07/26 17.75% 5.66% 2.9% 2.7% 4.6% 1.87% 2.58% 1.46% 2.59% 2.15%
2026/07/27 14.88% 5.46% 1.33% 2.36% 4.29% 1.42% 3.44% 3.21% 2.69% 3.66%
2026/07/28 15.9% 4.46% 3.25% 2.24% 5.38% 2.18% 2.29% 0.93% 2.23% 1.78%
2026/07/29 18.65% 4.89% 2.38% 2.19% 5.64% 1.83% 5.31% 1.45% 3.31% 0.69%
2026/07/30 19.06% 5.6% 3% 2.25% 8% 2.23% 5.85% 1.47% 1.88% 0.8%
2026/07/31 17.96% 5.87% 4.84% 4.53% 3.45% 3.24% 3.05% 2.96% 0.57% 0.46%
  • tide.co
  • simplybusiness.co.uk
  • checkatrade.com
  • unicef.org.uk
  • yourcompanyformations.co.uk
  • eharmony.co.uk
  • money.co.uk
  • regus.com
  • mycoformations.co.uk
  • companiesmadesimple.com

Copyright © Adthena. All rights reserved.

In July 2026, tide.co led with fluctuating spend, peaking at 19.06. simplybusiness.co.uk saw a steady rise, while checkatrade.com and unicef.org.uk experienced notable spikes. The month concluded with diverse trends.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 828
2026/07/02 888
2026/07/03 892
2026/07/04 848
2026/07/05 865
2026/07/06 899
2026/07/07 924
2026/07/08 861
2026/07/09 845
2026/07/10 885
2026/07/11 860
2026/07/12 851
2026/07/13 919
2026/07/14 904
2026/07/15 923
2026/07/16 903
2026/07/17 826
2026/07/18 730
2026/07/19 789
2026/07/20 769
2026/07/21 904
2026/07/22 950
2026/07/23 995
2026/07/24 970
2026/07/25 993
2026/07/26 986
2026/07/27 951
2026/07/28 1010
2026/07/29 791
2026/07/30 725
2026/07/31 661

Copyright © Adthena. All rights reserved.

July began with 828 advertisers, peaking at 1,010 on the 28th. A decline followed, ending the month at 661.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
eharmony.co.uk 1.17%
myjobquote.co.uk 0.83%
shopify.com 0.42%
translationonline.co.uk 0.39%
match.com 0.37%
kpmg.com -0.25%
royalestones.co.uk -0.31%
ageuk.org.uk -0.43%
accenture.com -0.5%
bark.com -0.54%

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In the past month, eharmony.co.uk surged with a 1.17% click share increase, while bark.com faced a decline of 0.54%.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tide.co eharmony.co.uk myjobquote.co.uk checkatrade.com top10.com findmypast.co.uk simplybusiness.co.uk bark.com accenture.com ancestorrecords.co.uk
2026/07/01 8.64% 2.9% 3.93% 1.96% 0.79% 1.18% 3.7% 3.36% 2.4% 2.12%
2026/07/02 6.62% 2.21% 2.53% 1.96% 2.35% 3.33% 2.41% 3.26% 1.93% 1.26%
2026/07/03 6.27% 2.24% 1.82% 2.73% 1.28% 1.76% 2.98% 3.21% 2.96% 1.4%
2026/07/04 7.57% 2.21% 2.12% 2.12% 1.56% 1.25% 2.61% 2.98% 2.28% 0.87%
2026/07/05 8.18% 2.13% 1.83% 2.2% 2.26% 2.79% 2.67% 2.74% 2.08% 1.92%
2026/07/06 6.62% 2.08% 1.85% 2.44% 5.09% 2.2% 2.88% 3.86% 1.94% 0.07%
2026/07/07 6.78% 2.47% 1.93% 2.56% 2.44% 1.16% 2.76% 3.36% 1.75% 2.13%
2026/07/08 5.58% 2.1% 1.21% 2.24% 2.41% 1.7% 2.68% 4% 1.49% 2.68%
2026/07/09 6.99% 3.15% 1.75% 2.98% 5.28% 1.54% 2.7% 3.83% 2.99% 1.22%
2026/07/10 6.4% 3.18% 2.8% 2.29% 3.7% 1.47% 2.92% 3.66% 2.41% 1.05%
2026/07/11 6.56% 3% 2.12% 2.23% 2.4% 2.62% 2.58% 4.38% 2.21% 0.14%
2026/07/12 6.54% 2.36% 1.96% 2.6% 1.49% 1.15% 2.5% 3.35% 2.62% 0.92%
2026/07/13 6.81% 2.62% 1.95% 1.98% 0.75% 2.03% 2.66% 3.47% 2.09% 2.38%
2026/07/14 5.94% 2.92% 2.26% 2.62% 3.18% 2.04% 2.85% 4.12% 2.15% 3.34%
2026/07/15 6.09% 2.03% 2.21% 2.64% 1.41% 2.02% 2.42% 3.25% 2.37% 2.74%
2026/07/16 5.81% 2.67% 1.81% 2.64% 3.96% 1.37% 2.5% 3.25% 2.45% 3.1%
2026/07/17 7.24% 3.64% 2.59% 2.87% 8.58% 3.48% 3.04% 3.08% 3.38% 3.69%
2026/07/18 7.72% 3.16% 4.17% 3.73% 4.31% 1.27% 4.05% 1.52% 3.24% 1.83%
2026/07/19 5.03% 2.87% 3% 3.12% 3.12% 2.4% 3.19% 3.53% 2.49% 0%
2026/07/20 7.19% 1.56% 3.17% 2.48% 6.16% 2.04% 3.05% 1.94% 3.43% 1.52%
2026/07/21 5.94% 2.92% 2.26% 2.62% 3.18% 2.04% 2.85% 4.12% 2.15% 3.34%
2026/07/22 7.34% 3.01% 3.12% 2% 2.03% 2.47% 3.47% 3.62% 2.05% 1.61%
2026/07/23 5.42% 2.9% 1.99% 2.68% 4.04% 1.23% 2.93% 2.12% 2.21% 2.33%
2026/07/24 6.82% 3.03% 2.58% 1.86% 2.97% 2.54% 2.31% 3.34% 1.65% 2.61%
2026/07/25 6.81% 3.81% 3.31% 3.26% 2.28% 2.66% 2.33% 2.39% 2.12% 2.32%
2026/07/26 7.86% 2.55% 3.43% 2.9% 0.93% 2.31% 3% 2.84% 1.91% 2.35%
2026/07/27 7.04% 2.09% 2.55% 1.46% 1.15% 1.21% 3.11% 2.76% 1.74% 1.82%
2026/07/28 7.06% 3.01% 2.85% 2.48% 2.28% 1.45% 2.48% 3.27% 1.82% 2.11%
2026/07/29 7.77% 2.88% 3.63% 2.1% 3.08% 1.51% 2.42% 2.61% 3.09% 1.04%
2026/07/30 7.68% 3.88% 3.46% 2.81% 1.68% 1.44% 3.51% 2.59% 2.03% 0%
2026/07/31 7.68% 4.87% 4.62% 4.03% 3.08% 2.91% 2.53% 1.91% 0.74% 0.44%
  • tide.co
  • eharmony.co.uk
  • myjobquote.co.uk
  • checkatrade.com
  • top10.com
  • findmypast.co.uk
  • simplybusiness.co.uk
  • bark.com
  • accenture.com
  • ancestorrecords.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Tide.co’s impression share fluctuated, peaking at 8.64% and ending at 7.68%. Eharmony.co.uk saw a steady rise, closing at 4.87%. Myjobquote.co.uk and Checkatrade.com both experienced growth, finishing at 4.62% and 4.03%, respectively. Top10.com had a notable spike mid-month, while Findmypast.co.uk and Simplybusiness.co.uk showed moderate increases. Bark.com and Accenture.com had varied trends, with Ancestorrecords.co.uk ending at a low 0.44%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting - Last month
  1. 1
    Accenture https://www.accenture.com

    Together, We Are Reinventing — Accenture | Official partner of The R&A. Together, we're reinventing the future of golf. Official patron...

  2. 2
    State pension age changes and retirement age increases | Age UK https://www.ageuk.org.uk

    The State Pension age is the earliest age you can claim your State Pension. It is gradually increasing and now depends on when you were born. Visit Age UK.

  3. 3
    Checkatrade™ official site https://www.checkatrade.com

    Trusted tradespeople near you — Checkatrade tradespeople have passed up to 12 checks. Book a reviewed tradesperson today

  4. 4
    Simply Business https://www.simplybusiness.co.uk › simply › business

    Simply Business Insurance — We’re Celebrating The Creativity Of Britain’s Small Businesses. We Insure Nearly 1 Million Customers Across 1,000s Of Trades, Meeting Their Unique Demands.

  5. 5
    Register a Company for £14.99 | Don't Pay the £100 Fee https://www.tide.co

    The UK's most popular way to register a company. Just £14.99, easy setup, no monthly fees. Starting a business? Register a company for £14.99 with Tide. UK’s #1 Formation Agent. Apply in minutes.

Copyright © Adthena. All rights reserved.

Accenture reinvents golf’s future, Age UK guides on pension changes, Checkatrade ensures trusted tradespeople, Simply Business celebrates small business creativity, and Tide offers affordable company registration. Each ad uniquely addresses specific needs, showcasing expertise and value.

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