UK Services Consulting - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Services Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.9658733748
74.0341266252
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 1%
Problem Solving 29%

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Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
checkatrade.com 8.21
eharmony.co.uk 6.44
accenture.com 4.96
findmypast.co.uk 4.78
tide.co 3.77
surveymonkey.com 1.78
yourcompanyformations.co.uk 1.76
myjobquote.co.uk 1.55
xero.com 1.45
businessesforsale.com 1.45
others 63.85
  • checkatrade.com - 8.21%
  • eharmony.co.uk - 6.44%
  • accenture.com - 4.96%
  • findmypast.co.uk - 4.78%
  • tide.co - 3.77%
  • surveymonkey.com - 1.78%
  • yourcompanyformations.co.uk - 1.76%
  • myjobquote.co.uk - 1.55%
  • xero.com - 1.45%
  • businessesforsale.com - 1.45%
  • others - 63.85%

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In the PPC landscape, ‘others’ dominate with 63.85% click share, while Checkatrade leads specific advertisers at 8.21%.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co yourcompanyformations.co.uk mintformations.co.uk xero.com checkatrade.com accenture.com monday.com dbscheckonline.org.uk citation.co.uk rapidformations.co.uk
2025/11/01 13.49% 8.08% 1.65% 2.1% 2.4% 1.64% 1.39% 0.82% 2.07% 0.42%
2025/11/02 13.28% 8.23% 2.8% 2.09% 2.22% 1.58% 1.03% 0.94% 1.57% 0.15%
2025/11/03 13.8% 10.03% 1.51% 1.73% 2.01% 1.41% 1.44% 0.98% 1.56% 0.44%
2025/11/04 12.58% 9.95% 2.29% 1.54% 2.27% 1.65% 1.71% 1.53% 1.77% 0.49%
2025/11/05 13.13% 8.77% 1.32% 2.01% 2.32% 1.39% 1.75% 1.25% 1.82% 0.55%
2025/11/06 13.62% 7.19% 1.72% 1.28% 2.2% 1.56% 1.36% 1.18% 1.96% 3.92%
2025/11/07 13.42% 8.56% 1.65% 1.2% 1.66% 1.52% 1.6% 0.93% 1.69% 2.56%
2025/11/08 13.77% 8.21% 1.93% 1.72% 2.09% 1.41% 1.33% 0.99% 1.58% 2.1%
2025/11/09 14.22% 6.89% 2.95% 1.53% 2.2% 1.66% 1.5% 1.24% 1.34% 1.45%
2025/11/10 14.49% 7.15% 1.2% 1.01% 2.24% 1.72% 1.43% 1.18% 1.8% 1.78%
2025/11/11 14.08% 8.26% 1.53% 1.22% 2.57% 1.66% 1.17% 1.37% 1.77% 1.29%
2025/11/12 14.69% 8.51% 0.67% 1.05% 2.32% 1.18% 1.27% 1.15% 1.82% 2.34%
2025/11/13 14.53% 9.9% 0.09% 2.25% 2.48% 1.7% 0.94% 1.42% 2.12% 0.98%
2025/11/14 14.72% 8.15% 0.12% 1.51% 2.29% 1.83% 1.43% 1.84% 1.73% 1.88%
2025/11/15 16.28% 9.25% 0.06% 1.84% 2.52% 1.96% 0.87% 1.64% 1.4% 1.54%
2025/11/16 15.32% 8.42% 0.09% 2.49% 2.5% 1.8% 1.17% 0.79% 1.7% 3.51%
2025/11/17 14.81% 9.06% 0.44% 2.5% 2.82% 1.72% 1.04% 1.15% 1.51% 1.98%
2025/11/18 14.47% 6.29% 0.86% 1.7% 2.33% 1.3% 1.13% 1.15% 1.88% 1.86%
2025/11/19 13.53% 7.85% 0.57% 1.62% 2.65% 1.64% 1.51% 2.24% 1.92% 1.85%
2025/11/20 14.01% 8.19% 0.11% 1.19% 2.41% 1.43% 1.06% 1.9% 2.6% 5.54%
2025/11/21 14.55% 7.02% 0.05% 1.77% 2.18% 1.79% 1.22% 1.37% 1.71% 2.77%
2025/11/22 12.54% 6.14% 0.1% 3.2% 2.59% 1.95% 1.07% 1.21% 1.28% 4.5%
2025/11/23 12.33% 4.38% 0.7% 2.54% 2.37% 1.35% 1.2% 1.32% 1.42% 4.88%
2025/11/24 12.81% 5.73% 0.27% 2.59% 2.2% 1.78% 1.32% 1.34% 2.32% 3.15%
2025/11/25 11.58% 5.71% 0.47% 1.66% 2.33% 1.97% 1.74% 1.6% 2.14% 4.49%
2025/11/26 14.07% 5.33% 1.57% 1.56% 3.09% 1.52% 1.39% 1.56% 1.92% 1.51%
2025/11/27 15.89% 7.25% 1.14% 1.73% 2.71% 1.55% 1.62% 1.41% 1.99% 1.68%
2025/11/28 14.49% 4.86% 1.4% 2.01% 2.69% 2.02% 1.73% 1.94% 2.34% 1.25%
2025/11/29 11.28% 5.77% 2.5% 2.03% 2.8% 1.66% 0.8% 1.51% 1.45% 0.64%
2025/11/30 9.34% 5.18% 3.12% 3.01% 2.31% 1.56% 1.28% 1.23% 1.18% 0.58%
  • tide.co
  • yourcompanyformations.co.uk
  • mintformations.co.uk
  • xero.com
  • checkatrade.com
  • accenture.com
  • monday.com
  • dbscheckonline.org.uk
  • citation.co.uk
  • rapidformations.co.uk

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Tide.co’s PPC spend peaked mid-month at 16.28%, then declined to 9.34%. Yourcompanyformations.co.uk saw a steady drop, ending at 5.18%. Mintformations.co.uk’s spend was minimal, closing at 3.12%.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 1225
2025/11/02 1234
2025/11/03 1294
2025/11/04 1309
2025/11/05 1268
2025/11/06 1316
2025/11/07 1307
2025/11/08 1215
2025/11/09 1183
2025/11/10 1229
2025/11/11 1196
2025/11/12 1290
2025/11/13 1279
2025/11/14 1264
2025/11/15 1171
2025/11/16 1206
2025/11/17 1247
2025/11/18 1258
2025/11/19 1218
2025/11/20 1247
2025/11/21 1271
2025/11/22 1188
2025/11/23 1170
2025/11/24 1215
2025/11/25 1240
2025/11/26 1212
2025/11/27 1217
2025/11/28 1227
2025/11/29 1159
2025/11/30 1174

Copyright © Adthena. All rights reserved.

November saw fluctuating advertiser numbers, peaking at 1,316 on the 6th, then declining to 1,174 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
gartner.com 1.13%
findmypast.co.uk 0.46%
livecareer.co.uk 0.45%
mckinsey.com 0.36%
eharmony.co.uk 0.34%
shopify.com -0.31%
tide.co -0.38%
top10.com -0.48%
bark.com -0.48%
yourcompanyformations.co.uk -0.61%

Copyright © Adthena. All rights reserved.

Gartner.com surged with a 1.13% click share increase, while yourcompanyformations.co.uk dropped by 0.61%.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tide.co xero.com findmypast.co.uk checkatrade.com ancestorrecords.co.uk dbscheckonline.org.uk eharmony.co.uk bark.com yourcompanyformations.co.uk top10.com
2025/11/01 5.83% 2.72% 2.45% 2.94% 3.24% 1.14% 1.47% 1.65% 2.03% 1.6%
2025/11/02 5.8% 3% 1.44% 3% 2.69% 1.53% 1.48% 1.55% 1.93% 0.77%
2025/11/03 6.03% 2.24% 1.39% 2.63% 1.02% 1.68% 1.91% 2.17% 2.78% 1.26%
2025/11/04 5.31% 2.14% 1.29% 2.85% 3.7% 1.96% 1.54% 2.55% 2.62% 1.91%
2025/11/05 5.54% 2.41% 1.2% 3.04% 4.21% 1.53% 1.6% 2.44% 2.33% 1.77%
2025/11/06 6.03% 1.47% 1.92% 2.77% 1.86% 2.14% 1.56% 2.51% 1.85% 2.26%
2025/11/07 5.85% 1.47% 1.28% 2.24% 0.67% 1.34% 1.64% 2.88% 2.16% 1.68%
2025/11/08 5.69% 2.05% 2.56% 2.62% 1.17% 1.27% 1.62% 1.6% 2.02% 1.37%
2025/11/09 5.85% 2.08% 1.01% 2.89% 0.57% 2.21% 1.92% 2.1% 1.66% 2.15%
2025/11/10 6.17% 1.33% 0.99% 2.77% 0.51% 2.28% 1.59% 3.26% 1.82% 2.07%
2025/11/11 6.11% 1.48% 1.3% 3.24% 1.22% 2.04% 1.86% 1.96% 2.15% 2.93%
2025/11/12 6.88% 1.34% 1.48% 3.32% 0.07% 2.21% 1.47% 2.16% 2.35% 3.61%
2025/11/13 5.89% 2.93% 3.66% 3.46% 1.12% 1.94% 1.33% 2.58% 2.54% 0.74%
2025/11/14 6.33% 1.91% 1.31% 3.13% 3.46% 2.81% 1.49% 1.88% 2.18% 1.78%
2025/11/15 7.15% 2.58% 1.99% 3.45% 2.66% 2.88% 1.28% 1.45% 2.35% 1.85%
2025/11/16 6.64% 3.34% 2.01% 3.32% 1.69% 1.44% 1.74% 1.41% 2.01% 2.4%
2025/11/17 6.7% 3.49% 1.67% 3.93% 1.53% 2.15% 2.03% 2.08% 2.41% 1.52%
2025/11/18 6.51% 2.15% 1.32% 3.23% 2.17% 1.26% 1.86% 1.98% 1.67% 0.62%
2025/11/19 5.89% 1.82% 1.79% 3.94% 0% 3.6% 1.62% 2.7% 2.09% 0.74%
2025/11/20 5.92% 1.5% 1.78% 3.44% 1.62% 2.72% 1.87% 2.01% 2.05% 0.53%
2025/11/21 6.24% 2.17% 1.87% 2.93% 3.45% 1.79% 1.89% 1.63% 1.8% 1.59%
2025/11/22 5.54% 3.97% 2.26% 3.5% 3.14% 1.72% 1.55% 1.43% 1.54% 1.15%
2025/11/23 4.88% 3.11% 2.18% 3.27% 2.71% 1.94% 1.71% 1.8% 1.01% 1.45%
2025/11/24 5.12% 2.97% 2.17% 3.15% 2.84% 1.91% 1.45% 2.25% 1.55% 1.14%
2025/11/25 4.6% 2.06% 2.28% 3.54% 1.76% 2.53% 1.77% 1.43% 1.45% 0.63%
2025/11/26 6.24% 1.58% 3.48% 4.44% 0.79% 2.26% 1.72% 1.35% 1.18% 0.53%
2025/11/27 6.98% 2.18% 1.15% 4.01% 2.34% 2.23% 1.66% 1.47% 1.68% 0.53%
2025/11/28 6.07% 2.52% 3.7% 3.57% 4.12% 2.8% 1.76% 0.94% 1.32% 0.28%
2025/11/29 4.73% 2.62% 2.07% 3.76% 2% 2.25% 1.99% 1.04% 1.24% 0.51%
2025/11/30 4.44% 3.91% 3.16% 2.89% 2.63% 2.19% 1.46% 1.3% 1.29% 0.86%
  • tide.co
  • xero.com
  • findmypast.co.uk
  • checkatrade.com
  • ancestorrecords.co.uk
  • dbscheckonline.org.uk
  • eharmony.co.uk
  • bark.com
  • yourcompanyformations.co.uk
  • top10.com

Copyright © Adthena. All rights reserved.

Tide.co’s impression share fluctuated, peaking mid-month at 7.15%. Xero.com saw a late surge, ending at 3.91%. Findmypast.co.uk and Checkatrade.com showed steady growth, while Ancestorrecords.co.uk and Top10.com experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting - Last month
  1. 1
    Accenture https://www.accenture.com

    Together, We Are Reinventing — Helping Clients To Reinvent Their Enterprises, Accelerating Their Use Of Cloud, Data & AI. We're...

  2. 2
    State pension age changes and retirement age increases | Age UK https://www.ageuk.org.uk

    The State Pension age is the earliest age you can claim your State Pension. It is gradually increasing and now depends on when you were born. Visit Age UK.

  3. 3
    Build Your Startup https://aws.amazon.com › aws › startup

    Start Innovating On AWS Today — Accelerate your Startup with Credits and Benefits from AWS Activate. Innovate, Scale, and Save...

  4. 4
    Checkatrade™ official site - Find a tradesperson https://www.checkatrade.com

    Checkatrade tradespeople have passed up to 12 checks. Booked a reviewed tradesperson today

  5. 5
    Register a Company in UK £2.48 - Company Formations in 3 Hours https://www.yourcompanyformations.co.uk

    Setup in 3 Mins. Trade in 3 Hours. Plus £155 Cash Back + UK Bank Account + Easy Formation

Copyright © Adthena. All rights reserved.

Accenture’s ad highlights enterprise reinvention through cloud, data, and AI. Age UK informs on evolving pension ages. AWS empowers startups with credits. Checkatrade ensures vetted tradespeople. Your Company Formations offers swift, affordable UK company setup.

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