AUS Services Consulting - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – AUS

Google AI Overview visibility for Services Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.653922693
71.346077307
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 2%
Navigational 2%
Seasonal 0%
Local 1%
Problem Solving 21%

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Market Exposure

Share of Clicks for top 10 AUS Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 9.91
businessname.com.au 8.08
abn-registration-australia.com.au 5.92
seekbusiness.com.au 5.2
surveymonkey.com 4.32
tradingas.com.au 3.4
namecorp.com.au 3.29
xero.com 3.27
abn-number.com 3.22
accenture.com 3.2
others 50.19
  • abn-register.com.au - 9.91%
  • businessname.com.au - 8.08%
  • abn-registration-australia.com.au - 5.92%
  • seekbusiness.com.au - 5.2%
  • surveymonkey.com - 4.32%
  • tradingas.com.au - 3.4%
  • namecorp.com.au - 3.29%
  • xero.com - 3.27%
  • abn-number.com - 3.22%
  • accenture.com - 3.2%
  • others - 50.19%

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In the PPC landscape, ‘others’ dominate with 50.19% click share, while ‘abn-register.com.au’ leads individual domains at 9.91%.

Market Exposure

Share of Spend for the top 10 AUS Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-register.com.au abn-registration-australia.com.au businessname.com.au xero.com abn-number.com tradingas.com.au namecorp.com.au lawpath.com.au abnregistration.com.au airwallex.com
2026/07/01 20.49% 10.68% 11.27% 12.19% 0% 6.17% 3.28% 2.12% 2.3% 0.65%
2026/07/02 18.04% 8.91% 7.88% 10.48% 7.07% 6.61% 3.17% 2.31% 1.89% 0.01%
2026/07/03 18.29% 11.88% 5.85% 7.66% 7.44% 5.6% 2.52% 3.33% 2.37% 1.04%
2026/07/04 16.88% 12.12% 9.47% 6.95% 5.2% 4.38% 2.95% 3.31% 0.8% 2.41%
2026/07/05 20.1% 11.49% 6.67% 6.28% 5.56% 4.99% 3.43% 3.59% 3.48% 2.77%
2026/07/06 18.71% 12.14% 8.89% 4.62% 5.96% 5.17% 3.6% 2.27% 2.16% 1.39%
2026/07/07 21.61% 9.86% 7.98% 4.43% 8% 4.31% 4.43% 2.79% 1.73% 3.21%
2026/07/08 24.05% 11.29% 7.48% 2.13% 7.41% 5.48% 3.78% 2.64% 1.08% 2.93%
2026/07/09 21% 8.09% 8.03% 1.3% 6.32% 4.71% 4.69% 2.04% 1.02% 1.21%
2026/07/10 20.08% 9.01% 8.16% 2.46% 7.98% 4.88% 4.07% 1.75% 1.93% 2.24%
2026/07/11 18.71% 9.76% 10.39% 1.51% 8.21% 4.55% 4.25% 3.65% 2.62% 0.22%
2026/07/12 14.17% 10.9% 10.13% 3.62% 7.1% 4.04% 3.92% 3.07% 2.36% 1.14%
2026/07/13 15.11% 14.13% 9.42% 2.73% 5.91% 4.49% 3.28% 2.21% 1.18% 1.06%
2026/07/14 16.63% 12.42% 9.83% 4.26% 6.85% 5.67% 3.81% 1.69% 1.94% 0.82%
2026/07/15 14.26% 10.16% 9.87% 5.41% 5.33% 5.5% 3.51% 2.93% 2.38% 0.9%
2026/07/16 16.21% 11.98% 7.92% 9.98% 6.05% 3.66% 3.28% 1.69% 1.04% 1.07%
2026/07/17 12.41% 11.37% 8.1% 11.04% 2.97% 4.53% 2.88% 2.4% 2.93% 2.31%
2026/07/18 13.25% 18% 7.37% 14.06% 1.63% 2.97% 1.82% 1.72% 3.24% 2.77%
2026/07/19 18.12% 4.05% 8.17% 6.49% 7.61% 4.09% 2.16% 2.37% 1.63% 0.69%
2026/07/20 13.74% 14.44% 9.45% 13.02% 2.31% 3.24% 2.01% 0.79% 2.51% 0.99%
2026/07/21 16.52% 12.33% 9.76% 4.47% 6.8% 5.63% 3.78% 1.68% 1.92% 0.81%
2026/07/22 17.43% 8.92% 8.63% 6.53% 4.94% 4.51% 3.42% 2.44% 1.79% 1.75%
2026/07/23 21.14% 9.43% 9.13% 5.64% 3.88% 4.85% 2.76% 1.03% 1.88% 0.73%
2026/07/24 19.84% 7.07% 8.57% 5.74% 3.73% 4.76% 2.97% 2.42% 1.68% 1.14%
2026/07/25 18.7% 15.25% 7.33% 5.81% 4.83% 2.71% 3.01% 3.22% 1.08% 0.65%
2026/07/26 14.01% 15.59% 8.18% 5.48% 4.24% 3.26% 3.59% 2.8% 2.16% 1.06%
2026/07/27 18.94% 15.22% 6.61% 3.02% 3.96% 3.19% 3.74% 3.74% 2.2% 2.83%
2026/07/28 13.97% 13.35% 8.85% 5.19% 4.54% 4.24% 4.48% 2.72% 2.66% 0.85%
2026/07/29 21.11% 12.56% 7.07% 7.63% 5.09% 3.02% 4.25% 2.71% 1.68% 2.56%
2026/07/30 14.3% 10.03% 8.39% 5.6% 5.07% 3.14% 4.18% 2.41% 3.71% 1.18%
2026/07/31 13.84% 11.35% 11.21% 6.07% 4.97% 3.61% 3.34% 2.29% 1.92% 1.5%
  • abn-register.com.au
  • abn-registration-australia.com.au
  • businessname.com.au
  • xero.com
  • abn-number.com
  • tradingas.com.au
  • namecorp.com.au
  • lawpath.com.au
  • abnregistration.com.au
  • airwallex.com

Copyright © Adthena. All rights reserved.

In July 2026, abn-register.com.au led with fluctuating spend, peaking mid-month. abn-registration-australia.com.au and businessname.com.au showed steady mid-range activity. Xero.com saw a decline, while airwallex.com remained low.

Market Exposure

Competitor Count for AUS Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 717
2026/07/02 742
2026/07/03 763
2026/07/04 746
2026/07/05 783
2026/07/06 770
2026/07/07 770
2026/07/08 756
2026/07/09 729
2026/07/10 743
2026/07/11 746
2026/07/12 745
2026/07/13 793
2026/07/14 764
2026/07/15 786
2026/07/16 804
2026/07/17 769
2026/07/18 741
2026/07/19 755
2026/07/20 750
2026/07/21 764
2026/07/22 851
2026/07/23 874
2026/07/24 863
2026/07/25 850
2026/07/26 891
2026/07/27 830
2026/07/28 829
2026/07/29 600
2026/07/30 824
2026/07/31 845

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in advertisers, starting at 717 and peaking at 891. The month concluded with a robust 845, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
xero.com 1.02%
upwork.com 0.69%
abn-registration-australia.com.au 0.57%
surveymonkey.com 0.41%
myperfectresume.com 0.35%
serviceseeking.com.au -0.41%
coact.org.au -0.55%
tradingas.com.au -0.68%
abn-register.com.au -1%
abn-number.com -1.22%

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Xero.com surged with a 1.02 increase, while abn-number.com dropped by 1.22. Upwork.com and abn-registration-australia.com.au also gained, contrasting with declines from abn-register.com.au and tradingas.com.au.

Campaign Efficiency

AUS Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-register.com.au abn-registration-australia.com.au businessname.com.au xero.com abn-number.com australianunions.org.au namecorp.com.au tradingas.com.au abnregistration.com.au seekbusiness.com.au
2026/07/01 16.42% 7.92% 7.9% 8.85% 0% 1.77% 4.05% 6.12% 2.26% 1.8%
2026/07/02 13.68% 7.73% 5.59% 6.35% 5.84% 2.26% 2.98% 5.81% 1.93% 2.52%
2026/07/03 14.23% 8.02% 4.16% 5.41% 6.09% 3.06% 2.33% 5.08% 2.34% 1.91%
2026/07/04 13.09% 8.58% 7.07% 4.59% 4.31% 2.23% 2.91% 4.26% 0.89% 2.39%
2026/07/05 15.69% 8.13% 5.49% 4.67% 4.3% 3.63% 3.41% 4.87% 3.23% 2.21%
2026/07/06 14.84% 8.52% 6.47% 3.51% 5.06% 1.66% 3.79% 4.95% 2.41% 1.82%
2026/07/07 17.84% 8.34% 6.42% 3.1% 6.46% 2.23% 4.72% 4.28% 2.18% 1.84%
2026/07/08 19.35% 8.16% 5.91% 1.48% 6.09% 3.51% 4.27% 4.69% 1.26% 2.32%
2026/07/09 16.25% 5.66% 6.21% 1.04% 5.11% 1.92% 4.64% 4.84% 1.09% 2.96%
2026/07/10 14.52% 7.39% 5.84% 1.25% 5.87% 2.52% 3.81% 4.5% 2.08% 1.54%
2026/07/11 13.2% 7.2% 8.09% 1.13% 6.37% 2.51% 4.43% 4.36% 2.5% 2.34%
2026/07/12 9.76% 7.47% 7.48% 2.66% 5.45% 2.46% 3.84% 3.61% 2.55% 2.12%
2026/07/13 11.43% 10.08% 7.29% 2.76% 4.57% 0.94% 3.51% 4.25% 1.35% 2.05%
2026/07/14 12.38% 9.5% 7.3% 3.53% 5.47% 2.36% 3.74% 5.66% 2.24% 1.48%
2026/07/15 10.65% 7.77% 7.07% 3.48% 4.04% 3.79% 3.82% 5.17% 2.29% 1.89%
2026/07/16 13.18% 9.14% 5.26% 7.51% 5.11% 1.42% 2.94% 3.43% 1.15% 2.06%
2026/07/17 9.65% 8.07% 5.36% 7.21% 2.63% 1.51% 2.88% 4.07% 2.67% 2.21%
2026/07/18 10.5% 13.95% 5.9% 10.72% 1.45% 1.08% 2.44% 3.58% 3.33% 1.19%
2026/07/19 11.95% 3.12% 6.59% 4.32% 5.62% 4.08% 2.27% 3.72% 1.6% 2.2%
2026/07/20 9.81% 9.99% 7.16% 10.3% 1.76% 1.07% 2.52% 3.78% 2.67% 1.54%
2026/07/21 12.38% 9.5% 7.3% 3.53% 5.47% 2.36% 3.74% 5.66% 2.24% 1.48%
2026/07/22 12.49% 6.21% 6.16% 4.81% 3.58% 4.48% 3.5% 4.03% 2.04% 1.5%
2026/07/23 15.35% 6.98% 6.57% 4.26% 3.05% 2.47% 2.86% 4.66% 2.04% 1.8%
2026/07/24 14.03% 6.08% 6.22% 4.45% 3.08% 2.73% 2.96% 4.91% 1.62% 2.59%
2026/07/25 14.57% 10.23% 5.68% 4.52% 4.21% 1.51% 3.14% 2.94% 1.17% 3.17%
2026/07/26 11.05% 10.81% 6.17% 4.6% 3.44% 2.32% 3.58% 3.26% 1.77% 2.3%
2026/07/27 14.63% 9.93% 4.98% 2.24% 3.16% 0.82% 4.04% 3.29% 2.37% 2.13%
2026/07/28 10.31% 10.23% 6.5% 3.61% 3.66% 1.17% 4.21% 4.07% 2.39% 2.11%
2026/07/29 17.24% 9.56% 6.1% 6.63% 4.42% 0.58% 4.8% 2.84% 1.56% 1.85%
2026/07/30 11.11% 7.62% 6.17% 4.27% 3.77% 3.47% 4.35% 3.01% 3.4% 1.57%
2026/07/31 10.89% 9.33% 7.27% 4.44% 3.89% 3.84% 3.63% 3.43% 2.17% 2.11%
  • abn-register.com.au
  • abn-registration-australia.com.au
  • businessname.com.au
  • xero.com
  • abn-number.com
  • australianunions.org.au
  • namecorp.com.au
  • tradingas.com.au
  • abnregistration.com.au
  • seekbusiness.com.au

Copyright © Adthena. All rights reserved.

In July 2026, abn-register.com.au led with fluctuating impressions, peaking at 19.35% on July 8. abn-registration-australia.com.au saw a mid-month surge, while xero.com rebounded after a dip. The month concluded with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting - Last month
  1. 1
    ABN Registration Online https://www.abn-register.com.au

    Apply for an ABN — ABN Register Apply for an ABN. Fastest and Easiest Way to Register Your ABN. Your Registered ABN Is Delivered to Your Email & Phone number by SMS.

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    ABN Registration Australia — Register Your Business Name In Australia Today With ABN Registration Australia. Your Application...

  3. 3
    ASIC Business Name Register - Check Name Availability https://www.namecorp.com.au

    Business names processed instantly.

  4. 4
    Free Resume Templates https://www.resume-now.com

    Better Than Chat GPT — Build Your Free Resume in Minutes, No Writing Experience Required. Start Now!

  5. 5
    Check Name Availability - Business Name Availability https://www.tradingas.com.au

    Quick business name search. Fast hassle-free registration. Australian based phone support. Fast Service | 18+ Years Experience. Check Availability. Personal Support. Instant Processing. Hassle Free Registration. Payment Options Available.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, the top-performing ads reveal a narrative of efficiency and convenience. Advertisers like abn-register.com.au and abn-registration-australia.com.au emphasize swift ABN registration, highlighting ease and speed. Meanwhile, namecorp.com.au and tradingas.com.au focus on instant business name processing and availability checks, underscoring hassle-free experiences. Resume-now.com stands out with its promise of quick, user-friendly resume creation, appealing to those seeking simplicity without compromising quality.

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