AUS Services Consulting - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – AUS

Google AI Overview visibility for Services Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.595912183
72.404087817
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 2%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 AUS Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 9.98
abn-registration-australia.com.au 8.75
surveymonkey.com 5.66
abnregistration.com.au 4.6
businessname.com.au 4.49
xero.com 4.44
seekbusiness.com.au 4.09
accenture.com 3.39
namecorp.com.au 3.27
lawpath.com.au 3
others 48.33
  • abn-register.com.au - 9.98%
  • abn-registration-australia.com.au - 8.75%
  • surveymonkey.com - 5.66%
  • abnregistration.com.au - 4.6%
  • businessname.com.au - 4.49%
  • xero.com - 4.44%
  • seekbusiness.com.au - 4.09%
  • accenture.com - 3.39%
  • namecorp.com.au - 3.27%
  • lawpath.com.au - 3%
  • others - 48.33%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘abn-register.com.au’ leads with 9.98% click share, followed by ‘abn-registration-australia.com.au’ at 8.75%. ‘Others’ dominate with 48.33%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-registration-australia.com.au abn-register.com.au xero.com businessname.com.au namecorp.com.au tradingas.com.au lawpath.com.au resume-now.com myperfectresume.com abnregistration.com.au
2026/05/01 9.81% 20.48% 4.16% 6.22% 1.03% 4.3% 7.95% 0.74% 1.23% 11.99%
2026/05/02 8.94% 21.93% 5.08% 5.7% 0.52% 5.21% 8.93% 1.94% 1.77% 11.48%
2026/05/03 12.77% 20.15% 7.16% 7.01% 0.35% 4.64% 8.05% 1.36% 1.07% 10.32%
2026/05/04 11.36% 21.92% 6.31% 6.18% 1.05% 3.38% 6.88% 1.14% 1.04% 10.16%
2026/05/05 13.48% 20.61% 7.1% 7.17% 1.21% 3.62% 5.86% 1.75% 1.2% 8.84%
2026/05/06 11.42% 20.33% 5.54% 7.31% 2.67% 3.2% 5.38% 2.38% 1.62% 11.33%
2026/05/07 9.92% 18.69% 4.65% 8.45% 2.14% 2.58% 5.29% 3.03% 1.21% 14.28%
2026/05/08 12.03% 18.28% 4.5% 7.57% 2.17% 3.47% 6.86% 0.52% 0.49% 13.38%
2026/05/09 12.3% 18.67% 6.55% 6.51% 4.17% 2.26% 7.13% 1.12% 1.08% 10.42%
2026/05/10 12.73% 19.22% 5.4% 6.74% 3.15% 1.69% 6.29% 0.92% 0.66% 9.48%
2026/05/11 9.77% 19.04% 6.87% 5.6% 3.75% 1.91% 7.79% 1.52% 1.18% 10.51%
2026/05/12 11.44% 20.32% 7.62% 5.46% 3.56% 2.8% 5.04% 1.58% 1.18% 9.96%
2026/05/13 14.59% 6.52% 8.91% 5.93% 3.81% 1.92% 7.28% 1.36% 1.42% 13.04%
2026/05/14 14.38% 7.85% 6.8% 7.31% 3.62% 2.06% 5.05% 2.24% 1.53% 11.62%
2026/05/15 12.97% 12.84% 5.86% 7.15% 2.97% 1.03% 5.2% 2.14% 1.28% 9.51%
2026/05/16 17.12% 9.99% 6.37% 7.11% 1.5% 1.61% 6.33% 1.44% 1.26% 11.01%
2026/05/17 15.58% 14.18% 8.29% 7.64% 2.3% 1.95% 5.26% 2.36% 1.55% 11.05%
2026/05/18 17.23% 13.74% 5.06% 7.46% 2.9% 2.71% 4.61% 0.74% 1.21% 11.84%
2026/05/19 19.93% 15.33% 4.42% 4.16% 2.89% 3.83% 4.58% 1.58% 1.99% 4.57%
2026/05/20 20.62% 3.51% 5.65% 7.29% 2.43% 2.75% 3.27% 1.13% 1.09% 15.91%
2026/05/21 19.08% 6.02% 7.21% 7.58% 3.6% 2.94% 2.29% 1.23% 1.43% 13.67%
2026/05/22 20.84% 11.42% 7.27% 1.49% 4.36% 4.75% 4.26% 1.72% 1.5% 3.05%
2026/05/23 22.32% 15.88% 9.32% 0.01% 5.15% 3.44% 6.27% 2.18% 1.68% 0%
2026/05/24 21.09% 15.52% 8.8% 0.01% 5.69% 3.94% 4.19% 2.43% 1.59% 0%
2026/05/25 18.72% 17.21% 8.23% 0.01% 5.31% 4.77% 2.27% 2.25% 1.63% 0%
2026/05/26 19.56% 15.76% 7.1% 0% 7.21% 6.79% 2.2% 2.1% 1.38% 0%
2026/05/27 22.41% 18.28% 5.43% 0% 5.44% 5.9% 1.62% 2.09% 1.86% 0%
2026/05/28 17.96% 18.17% 4.49% 6.7% 4.26% 4.33% 1.24% 1.4% 1.05% 8.19%
2026/05/29 20.86% 14.1% 7.08% 7.59% 3.99% 3.56% 1.96% 2.17% 1.22% 3.54%
2026/05/30 21.1% 16.94% 9.48% 7.29% 4.26% 3.57% 2.25% 1.57% 1.4% 0%
2026/05/31 20.23% 17.83% 9.99% 6.57% 3.46% 2.72% 2.7% 1.47% 0.91% 0%
  • abn-registration-australia.com.au
  • abn-register.com.au
  • xero.com
  • businessname.com.au
  • namecorp.com.au
  • tradingas.com.au
  • lawpath.com.au
  • resume-now.com
  • myperfectresume.com
  • abnregistration.com.au

Copyright © Adthena. All rights reserved.

In May 2026, abn-registration-australia.com.au’s spend share surged, peaking at 22.32%. Meanwhile, abn-register.com.au experienced fluctuations, ending at 17.83%. Xero.com steadily climbed, closing at 9.99%.

Market Exposure

Competitor Count for AUS Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 761
2026/05/02 721
2026/05/03 721
2026/05/04 790
2026/05/05 780
2026/05/06 741
2026/05/07 743
2026/05/08 800
2026/05/09 723
2026/05/10 776
2026/05/11 824
2026/05/12 837
2026/05/13 844
2026/05/14 840
2026/05/15 860
2026/05/16 814
2026/05/17 837
2026/05/18 846
2026/05/19 810
2026/05/20 848
2026/05/21 849
2026/05/22 859
2026/05/23 835
2026/05/24 848
2026/05/25 886
2026/05/26 920
2026/05/27 911
2026/05/28 873
2026/05/29 882
2026/05/30 874
2026/05/31 896

Copyright © Adthena. All rights reserved.

May began with 761 advertisers, fluctuating throughout the month. Mid-May saw a rise, peaking at 920 on the 26th. The month concluded with 896 advertisers, indicating growth.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
abn-registration-australia.com.au 4.43%
namecorp.com.au 1.88%
tradingas.com.au 1.34%
kpmg.com 0.91%
xero.com 0.55%
surveymonkey.com -1.04%
abn-register.com.au -1.33%
lawpath.com.au -1.85%
businessname.com.au -2.05%
abnregistration.com.au -3.96%

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In the past month, abn-registration-australia.com.au surged by 4.43%, while abnregistration.com.au dropped by 3.96%.

Campaign Efficiency

AUS Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-registration-australia.com.au abn-register.com.au xero.com businessname.com.au namecorp.com.au tradingas.com.au lawpath.com.au resume-now.com myperfectresume.com abnregistration.com.au
2026/05/01 7.34% 17.61% 3.24% 4.96% 1% 4.59% 6.65% 0.84% 1.7% 11.16%
2026/05/02 5.94% 16.03% 4.04% 4.37% 0.53% 5.35% 6.96% 2.16% 2.58% 10.28%
2026/05/03 9.78% 15.42% 5.51% 6.15% 0.42% 4.93% 6.94% 1.49% 1.35% 9.83%
2026/05/04 8.36% 17.43% 4.8% 4.52% 1.26% 3.57% 5.82% 1.3% 1.56% 9.68%
2026/05/05 9.69% 16.1% 5.11% 5.24% 1.14% 3.72% 4.69% 2.39% 1.67% 8.14%
2026/05/06 8.43% 15.79% 4.06% 5.39% 2.87% 3.13% 4.15% 2.66% 2.27% 10.72%
2026/05/07 6.97% 13.96% 3.33% 6.63% 2.37% 2.64% 4.2% 3.71% 1.7% 13.8%
2026/05/08 8.95% 14.65% 3.36% 6.34% 2.37% 3.74% 5.56% 0.49% 0.51% 12.44%
2026/05/09 9.16% 13.93% 4.89% 5.07% 4.45% 2.41% 5.96% 1.27% 1.44% 9.55%
2026/05/10 9.19% 14.08% 3.72% 4.69% 3.33% 1.55% 5.35% 1.05% 0.81% 8.48%
2026/05/11 7.48% 13.84% 4.8% 3.81% 3.51% 1.81% 5.82% 1.82% 1.69% 9.55%
2026/05/12 8.19% 15.31% 5.71% 4.09% 3.62% 2.64% 3.69% 1.91% 1.57% 9.35%
2026/05/13 10.56% 4.57% 6.57% 4.26% 3.77% 1.82% 5.72% 1.37% 1.83% 11.21%
2026/05/14 10.55% 5.9% 4.83% 5.61% 3.36% 2.28% 4.04% 2.57% 2.14% 10.39%
2026/05/15 9.85% 10.29% 4.44% 5.39% 2.84% 1.18% 4.09% 2.56% 1.96% 8.33%
2026/05/16 13.24% 7.07% 4.83% 5.04% 1.66% 1.79% 5.41% 1.64% 1.92% 10.01%
2026/05/17 11.55% 10.44% 6.42% 5.35% 2.27% 2.08% 4.46% 2.88% 2.13% 10.27%
2026/05/18 13.17% 11.4% 4.12% 6.4% 2.97% 2.92% 3.59% 0.75% 1.65% 10.92%
2026/05/19 15.39% 11.82% 3.34% 3.26% 3.06% 3.96% 3.51% 1.79% 2.81% 3.88%
2026/05/20 16.13% 2.6% 4.23% 5.8% 2.52% 3.22% 2.57% 1.19% 1.54% 14.48%
2026/05/21 14.75% 4.73% 5.46% 5.96% 3.68% 3.01% 1.74% 1.23% 2.01% 12.54%
2026/05/22 15.42% 8.94% 5.45% 1.03% 4.8% 4.45% 3.52% 1.86% 2.04% 2.74%
2026/05/23 17.53% 13.1% 6.95% 0.01% 5.73% 3.84% 4.87% 2.55% 2.4% 0%
2026/05/24 15.63% 11.2% 6.68% 0.01% 5.91% 4.35% 3.3% 2.8% 2.17% 0%
2026/05/25 13.28% 13.16% 5.93% 0.01% 5.64% 4.88% 1.57% 2.51% 2.11% 0%
2026/05/26 14.26% 11.43% 5.18% 0% 7.12% 6.11% 1.51% 2.43% 1.81% 0%
2026/05/27 17.01% 13.63% 4.12% 0% 6.14% 5.34% 1.22% 2.44% 2.33% 0%
2026/05/28 13.53% 13.25% 3.33% 5.33% 4.76% 4.16% 0.94% 1.53% 1.28% 8.13%
2026/05/29 16.71% 10.8% 5.34% 5.87% 4.39% 3.5% 1.49% 2.53% 1.61% 3.33%
2026/05/30 16.66% 12.44% 7.27% 5.61% 4.64% 3.71% 1.57% 1.84% 2.1% 0%
2026/05/31 16.06% 13.59% 7.84% 5.33% 3.78% 2.81% 1.92% 1.73% 1.2% 0%
  • abn-registration-australia.com.au
  • abn-register.com.au
  • xero.com
  • businessname.com.au
  • namecorp.com.au
  • tradingas.com.au
  • lawpath.com.au
  • resume-now.com
  • myperfectresume.com
  • abnregistration.com.au

Copyright © Adthena. All rights reserved.

In May 2026, “abn-register.com.au” started strong but dipped mid-month, while “abn-registration-australia.com.au” surged, finishing with a significant lead. “xero.com” and “businessname.com.au” showed steady growth, ending the month positively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting - Last month
  1. 1
    ABN in 5 minutes - ABN Registration Online - Apply for an ABN https://www.abn-register.com.au

    ABN Register Apply for an ABN. Fastest and Easiest Way to Register Your ABN. Your Registered ABN Is Delivered to Your Email & Phone number by SMS.

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    ABN Registration Australia — Register Your Business Name In Australia Today With ABN Registration Australia. Your Application...

  3. 3
    Free Resume Templates https://www.resume-now.com

    Better Than Chat GPT — Build Your Free Resume in Minutes, No Writing Experience Required. Start Now!

  4. 4
    Check Name Availability - Business Name Availability https://www.tradingas.com.au

    Quick business name search. Fast hassle-free registration. Australian based phone support. Fast Service | 18+ Years Experience. Check Availability.

  5. 5
    Apply for an ABN: free online steps for your business | Xero AU https://www.xero.com

    Find Guides, Articles, And Infographics To Help You Do Better Business, Download Today. Xero...

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, five top-performing text ads stand out. ABN Register and ABN Registration Australia emphasize speed and ease in obtaining an ABN, promising quick delivery via email and SMS. Resume Now offers a unique twist, claiming to surpass AI with its free resume templates. Trading As highlights its 18+ years of experience in business name availability checks, while Xero provides comprehensive guides for business success. Each ad leverages unique selling propositions to capture attention and drive conversions.

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