AUS Services Consulting - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – AUS

Google AI Overview visibility for Services Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.1172361591
70.8827638409
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 21%

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Market Exposure

Share of Clicks for top 10 AUS Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 12.99
abn-registration-australia.com.au 8.19
surveymonkey.com 6.51
seekbusiness.com.au 6.12
businessname.com.au 5.56
xero.com 5.16
nsw.gov.au 4.31
businessesforsale.com 4.19
australianunions.org.au 2.76
abn-number.com 2.66
others 41.55
  • abn-register.com.au - 12.99%
  • abn-registration-australia.com.au - 8.19%
  • surveymonkey.com - 6.51%
  • seekbusiness.com.au - 6.12%
  • businessname.com.au - 5.56%
  • xero.com - 5.16%
  • nsw.gov.au - 4.31%
  • businessesforsale.com - 4.19%
  • australianunions.org.au - 2.76%
  • abn-number.com - 2.66%
  • others - 41.55%

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In the PPC landscape, ‘others’ dominate with 41.55% click share, while ‘abn-register.com.au’ leads individual domains at 12.99%.

Market Exposure

Share of Spend for the top 10 AUS Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-register.com.au abn-registration-australia.com.au xero.com businessname.com.au nsw.gov.au abn-number.com namecorp.com.au lawpath.com.au tradingas.com.au abnregistration.com.au
2026/08/01 17.73% 14.84% 2.89% 8.82% 2.23% 2.38% 3.88% 2.99% 2.61% 2.09%
2026/08/02 18.22% 9.88% 5.3% 10.08% 0.79% 4.66% 3.32% 2.9% 2.66% 1.05%
2026/08/03 13.34% 13.06% 6.72% 10.36% 2.1% 5.2% 2.87% 2.36% 3.04% 1.98%
2026/08/04 15.53% 10.24% 10.9% 8.47% 0.5% 5.72% 4.11% 1.95% 3.03% 1.18%
2026/08/05 16.86% 14.6% 14.55% 5.18% 1.82% 6.99% 1.62% 1.92% 0.68% 2.1%
2026/08/06 16.19% 17.14% 18.53% 5.95% 1.41% 4.51% 1.52% 1.32% 0.94% 2.73%
2026/08/07 15.41% 20.02% 15.14% 6.93% 4.57% 3.34% 0.81% 1.86% 1.26% 1.27%
2026/08/08 19.73% 10.36% 13.3% 5.98% 0.51% 3.36% 1.65% 2.45% 0% 1.63%
2026/08/09 29.95% 8.02% 8.27% 6.4% 4.27% 6.06% 1.71% 3.28% 0.71% 1.06%
2026/08/10 26.39% 8.67% 10.63% 7.22% 2.33% 4.2% 2.13% 4.82% 1.74% 3.62%
2026/08/11 23.7% 13.08% 13.32% 3.96% 3.35% 5.89% 0.98% 4.08% 1.98% 1.87%
2026/08/12 23.34% 12.81% 3.91% 6.45% 4.68% 2.64% 0.51% 2.87% 0.52% 0.88%
2026/08/13 23.41% 14.31% 6.32% 7.65% 5.27% 3.43% 1.04% 2.21% 1.35% 0.02%
2026/08/14 22.04% 17.67% 10.08% 5.89% 4.27% 1.65% 1.13% 2.76% 1.21% 2.87%
2026/08/15 24.39% 12.88% 3.67% 5.12% 2.39% 9.65% 4.16% 3.45% 1.14% 1.76%
2026/08/16 22.19% 15.84% 9.17% 7.68% 1.5% 4.98% 2.99% 2.91% 1.79% 2.44%
2026/08/17 26.06% 12.31% 7.37% 3.72% 9.6% 3.57% 1.08% 0.95% 1.77% 1.02%
2026/08/18 27.67% 13.3% 2.6% 7.54% 6.62% 4.69% 2.25% 4.15% 1.9% 1.57%
2026/08/19 32.58% 13.38% 8.68% 7.56% 0.19% 4.62% 2.51% 1.51% 2.51% 3.91%
2026/08/20 25% 20.67% 8% 6.08% 6.24% 3.96% 1.6% 1.93% 1.03% 0%
2026/08/21 18.68% 26.11% 7.15% 7.66% 6.01% 3.24% 0.96% 1.01% 0.63% 0.47%
2026/08/22 21.34% 21.02% 7.18% 4.13% 4.1% 4.79% 2.11% 0.74% 0.41% 1.76%
2026/08/23 19.67% 24.18% 5.07% 6.6% 9.64% 3.71% 1.31% 1.7% 1.4% 0.64%
2026/08/24 23.49% 13.88% 6.19% 8.27% 8.36% 2.72% 1.43% 2.04% 1.62% 0.03%
2026/08/25 27.11% 17.66% 2.37% 3.99% 9.2% 5.19% 0.47% 0.94% 1.93% 0.08%
2026/08/26 23.72% 13.49% 3.65% 6.21% 11.67% 5.46% 1.39% 1.41% 2.46% 0.07%
2026/08/27 22.57% 12.91% 11.18% 4.17% 8.27% 2.94% 1.87% 0.52% 0.37% 1.8%
2026/08/28 23.34% 15.56% 4.54% 4.58% 13.16% 2.05% 2.08% 0.65% 0.44% 2.41%
2026/08/29 23.63% 14.8% 7.89% 4.74% 13.31% 1.04% 1.65% 0.95% 1.01% 0.04%
2026/08/30 27.66% 15.18% 6.14% 6.84% 8.55% 4.41% 2.04% 1.61% 0.77% 0.17%
2026/08/31 23.19% 17.33% 6.71% 5.29% 4.58% 4.48% 1.9% 0.46% 0.24% 0.03%
  • abn-register.com.au
  • abn-registration-australia.com.au
  • xero.com
  • businessname.com.au
  • nsw.gov.au
  • abn-number.com
  • namecorp.com.au
  • lawpath.com.au
  • tradingas.com.au
  • abnregistration.com.au

Copyright © Adthena. All rights reserved.

In August 2026, abn-register.com.au led with fluctuating spend, peaking at 32.58%. Meanwhile, abn-registration-australia.com.au saw a steady rise, ending at 17.33%. Xero.com experienced a mid-month dip, closing at 6.71%.

Market Exposure

Competitor Count for AUS Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 813
2026/08/02 824
2026/08/03 821
2026/08/04 799
2026/08/05 579
2026/08/06 582
2026/08/07 585
2026/08/08 528
2026/08/09 560
2026/08/10 571
2026/08/11 608
2026/08/12 598
2026/08/13 561
2026/08/14 522
2026/08/15 481
2026/08/16 491
2026/08/17 481
2026/08/18 458
2026/08/19 414
2026/08/20 413
2026/08/21 444
2026/08/22 450
2026/08/23 457
2026/08/24 476
2026/08/25 463
2026/08/26 440
2026/08/27 440
2026/08/28 441
2026/08/29 431
2026/08/30 451
2026/08/31 472

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August began with 813 advertisers, peaking at 824, then steadily declined to 472 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nsw.gov.au 3.92%
businessesforsale.com 2.92%
surveymonkey.com 2.74%
abn-registration-australia.com.au 1.47%
deloitte.com 0.83%
ancestorrecords.org -0.71%
abn-number.com -0.98%
australianunions.org.au -1.15%
anybusiness.com.au -1.29%
xero.com -3.29%

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Xero.com saw a significant drop of 3.29%, while nsw.gov.au experienced a notable rise of 3.92%.

Campaign Efficiency

AUS Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-register.com.au abn-registration-australia.com.au xero.com nsw.gov.au businessname.com.au abn-number.com seekbusiness.com.au coact.org.au ancestorrecords.org australianunions.org.au
2026/08/01 13.55% 10.32% 2.08% 1.53% 6.14% 1.99% 2.35% 1.01% 2.21% 4.94%
2026/08/02 13.42% 7.63% 4.48% 0.73% 6.87% 3.99% 2.14% 2.22% 0% 7.12%
2026/08/03 10.96% 9.47% 4.98% 1.79% 6.46% 4.89% 1.81% 0.02% 0.95% 2.99%
2026/08/04 11.19% 8.7% 7.64% 0.51% 5.04% 4.78% 1.92% 0.03% 1.75% 3.45%
2026/08/05 13.41% 11.52% 11.76% 1.6% 3.73% 5.93% 2.03% 1.65% 1.49% 4.69%
2026/08/06 12.85% 13.45% 14.83% 1.44% 4% 4.02% 2.21% 2.67% 5.33% 0.99%
2026/08/07 13.23% 15.25% 12.19% 3.22% 4.59% 2.65% 2.23% 1.29% 3.14% 5.07%
2026/08/08 14.85% 8.68% 10.26% 0.59% 3.88% 3.04% 4.77% 3.53% 5.16% 0%
2026/08/09 21.77% 6.17% 5.45% 2.96% 3.82% 5.26% 3.96% 1.9% 9.45% 0.03%
2026/08/10 24.04% 8.33% 9.14% 2.18% 5.52% 4.36% 2.36% 1.01% 0% 0%
2026/08/11 19.9% 11.69% 10.26% 2.77% 3.38% 4.61% 1.7% 2.14% 3.16% 1.41%
2026/08/12 16.99% 9.54% 2.71% 3.68% 5.64% 1.91% 3.28% 4.16% 0% 5.46%
2026/08/13 17.35% 10.09% 9.58% 3.25% 3.77% 2.84% 2.17% 1.62% 3.55% 4.77%
2026/08/14 16.93% 13.58% 8.05% 4.3% 3.2% 1.37% 3.26% 2.33% 2.94% 2.95%
2026/08/15 16.86% 8.75% 4.4% 1.47% 3.91% 6.23% 3.9% 2.73% 2.13% 1.45%
2026/08/16 16.45% 13.03% 7.71% 1.01% 3.51% 3.67% 2.93% 4.2% 0% 4.15%
2026/08/17 19.35% 9.44% 5.88% 6.3% 2.84% 2.53% 2.85% 5.07% 4.09% 5.02%
2026/08/18 22.17% 11.05% 2.9% 4.68% 6.33% 3.63% 2.51% 0.93% 0% 2.69%
2026/08/19 26.68% 12.45% 5.28% 0.36% 5.95% 3.88% 2.86% 1.24% 0% 0%
2026/08/20 19.38% 16.65% 6.46% 4.55% 3.72% 3.12% 2.81% 3.11% 0% 6.22%
2026/08/21 15.19% 21.16% 6.33% 4.87% 5.4% 2.1% 3.58% 3.27% 0% 0%
2026/08/22 15.89% 15.52% 6.82% 3.15% 3.06% 3.37% 2.73% 3.82% 2.3% 3.09%
2026/08/23 16.02% 19.32% 4.68% 7.69% 4.98% 3.2% 3.07% 3.54% 0% 1.53%
2026/08/24 18.28% 10.36% 4.6% 6.9% 6.22% 2.41% 2.75% 3.18% 4.08% 2.3%
2026/08/25 20.55% 14.78% 1.58% 7.58% 3.84% 3.62% 3.02% 1.31% 0% 4.73%
2026/08/26 18.45% 11.14% 4.14% 8.91% 3.62% 4.17% 3.24% 2.98% 1.86% 1.25%
2026/08/27 17.55% 10.31% 7.94% 6.63% 3.01% 2.15% 2.26% 3.91% 0% 2.19%
2026/08/28 17.42% 12.4% 4.73% 10.83% 2.43% 1.68% 4.79% 7.88% 0% 2.01%
2026/08/29 18.3% 12.11% 6.88% 9.47% 3.01% 0.8% 3.07% 1.24% 3.49% 1.17%
2026/08/30 19.93% 11.62% 5.86% 7.24% 4.76% 3.08% 2.95% 0.65% 3.96% 1.21%
2026/08/31 18.35% 12.65% 7.13% 4.49% 4.27% 3.58% 2.33% 0.03% 0% 0%
  • abn-register.com.au
  • abn-registration-australia.com.au
  • xero.com
  • nsw.gov.au
  • businessname.com.au
  • abn-number.com
  • seekbusiness.com.au
  • coact.org.au
  • ancestorrecords.org
  • australianunions.org.au

Copyright © Adthena. All rights reserved.

In August 2026, abn-register.com.au led with a peak impression share of 26.68% on the 19th. abn-registration-australia.com.au followed, peaking at 21.16% on the 21st. The month concluded with abn-register.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting - Last month
  1. 1
    ABN Registration Online - ABN in 5 minutes https://www.abn-register.com.au

    ABN Register Apply for an ABN. Fastest and Easiest Way to Register Your ABN. Your Registered ABN Is Delivered to Your Email & Phone number by SMS.

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    ABN Registration Australia — Register Your Business Name In Australia Today With ABN Registration Australia. Your Application...

  3. 3
    Get Ready to Pay Your Workers the New Minimum Wage | foundU https://www.foundu.com.au

    Streamline payroll and compliance so you can focus on growing your business. Book a demo. Save days, not hours with one easy to use workforce...

  4. 4
    Setting Up A Company - Business Registration Help https://service.nsw.gov.au › business

    It's Easy To Manage All Your Licences & Permits In One Place With Free Digital Tools. Stay On Top Of Regulations And Compliance Effortlessly With Service NSW Business Bureau. Free Business Help.

  5. 5
    Minimum wage Australia 2026: Rates, increases and what... https://www.xero.com

    Find Guides, Articles, And Infographics To Help You Do Better Business, Download Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, the top-performing ads reveal a narrative of efficiency and support. ABN Register and ABN Registration Australia emphasize swift, hassle-free business registration, promising quick delivery of ABNs. FoundU and Xero focus on payroll and compliance, offering streamlined solutions to save time and enhance business growth. Service NSW provides comprehensive digital tools for managing licenses and permits, ensuring businesses stay compliant effortlessly. These ads collectively highlight a theme of simplifying business processes, catering to the needs of entrepreneurs seeking efficiency and reliability.

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