AUS Services Consulting - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – AUS

Google AI Overview visibility for Services Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.8747581403
73.1252418597
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 2%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 AUS Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 9.17
businessname.com.au 8.82
abn-registration-australia.com.au 8.49
xero.com 5.11
seekbusiness.com.au 4.81
surveymonkey.com 3.95
accenture.com 3.51
namecorp.com.au 2.96
tradingas.com.au 2.76
lawpath.com.au 2.26
others 48.16
  • abn-register.com.au - 9.17%
  • businessname.com.au - 8.82%
  • abn-registration-australia.com.au - 8.49%
  • xero.com - 5.11%
  • seekbusiness.com.au - 4.81%
  • surveymonkey.com - 3.95%
  • accenture.com - 3.51%
  • namecorp.com.au - 2.96%
  • tradingas.com.au - 2.76%
  • lawpath.com.au - 2.26%
  • others - 48.16%

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In the PPC landscape, ‘others’ dominate with 48.16% click share, while ‘abn-register.com.au’ leads specific domains at 9.17%.

Market Exposure

Share of Spend for the top 10 AUS Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-registration-australia.com.au abn-register.com.au xero.com businessname.com.au tradingas.com.au abnregistration.com.au namecorp.com.au resume-now.com lawpath.com.au paypal.com
2026/06/01 14.12% 17.53% 5.87% 8.3% 4% 5.03% 4.34% 1.73% 1.79% 0.49%
2026/06/02 17.58% 14.4% 5.82% 9.29% 3.53% 9.43% 3.58% 2.03% 2.61% 0.01%
2026/06/03 21.42% 16.62% 5.22% 0% 6.23% 0% 5.88% 2.06% 1.74% 0.97%
2026/06/04 17.41% 14.77% 5.94% 9.57% 4.26% 7.25% 2.38% 1.86% 2.25% 0.51%
2026/06/05 16.98% 14.83% 10% 9.69% 3.05% 1.94% 3.9% 1.51% 2.65% 1.07%
2026/06/06 17.18% 14.62% 10.11% 10.68% 3.09% 0% 2.64% 1.25% 3.29% 1.47%
2026/06/07 16.71% 16.3% 12.33% 8.53% 2.63% 0% 2.03% 1.61% 4.04% 2.46%
2026/06/08 15.96% 14.71% 9.56% 10.52% 2.1% 0% 2.05% 2.17% 4.22% 1.38%
2026/06/09 16.24% 14.98% 5.6% 10.38% 3.19% 2.56% 3.03% 2.12% 3.86% 1.33%
2026/06/10 17.66% 15.24% 5.31% 11.44% 4.15% 5.95% 4.26% 2.32% 1.92% 0.07%
2026/06/11 15.65% 16.77% 5.4% 10.15% 2.25% 4.96% 3.04% 2.05% 4.11% 2.49%
2026/06/12 14.73% 15.19% 4.84% 10.01% 1.92% 4.54% 3.41% 1.17% 5.49% 2.04%
2026/06/13 15.4% 15.88% 6.03% 8.87% 2.54% 5.1% 2.14% 1.22% 9.23% 2.4%
2026/06/14 13.5% 16% 3.95% 10.71% 1.93% 4.05% 2.29% 1.08% 7.47% 1.35%
2026/06/15 17.38% 14.8% 6.81% 8.16% 2.44% 4.82% 1.83% 1.49% 4.02% 1.36%
2026/06/16 16.01% 14.76% 6.45% 8.31% 2.46% 2.03% 2.28% 1.74% 5.2% 0.75%
2026/06/17 12.85% 13.33% 8.9% 9.77% 2.07% 2.01% 1.7% 1.46% 5.98% 0.34%
2026/06/18 14.02% 11.45% 12.3% 9.51% 2.64% 3.34% 1.87% 1.72% 6.01% 0.41%
2026/06/19 17.47% 13.52% 12.27% 8.9% 2.87% 3.25% 1.97% 1.83% 4.11% 0.34%
2026/06/20 12.56% 19.72% 7.49% 9.13% 3.57% 2.84% 1.93% 1.84% 6.14% 1.11%
2026/06/21 12.57% 17.63% 7.42% 10.29% 4.74% 3.16% 2.15% 1% 5.24% 3.68%
2026/06/22 15.46% 17.75% 5.79% 10.08% 5.08% 3.46% 3.09% 1.49% 4.18% 1.31%
2026/06/23 14.94% 16.55% 11.82% 9.63% 4.51% 4.6% 3.04% 2.01% 4.23% 0.75%
2026/06/24 14.3% 16.5% 13.09% 10.16% 3.9% 1.86% 3.38% 1.65% 3.8% 1.16%
2026/06/25 16.09% 17.55% 9.74% 10.42% 4.58% 3.71% 2.38% 1.62% 3.29% 0.59%
2026/06/26 18.17% 14.37% 8.43% 11.05% 4.14% 4.26% 4.05% 1.4% 2.89% 1.01%
2026/06/27 17.22% 14.93% 14.76% 10.47% 3.92% 4.46% 1.97% 2.03% 3.62% 0.32%
2026/06/28 12.47% 13.35% 11.83% 10.43% 4.45% 2.59% 2.1% 2.06% 4.63% 2.43%
2026/06/29 16.23% 15.09% 10.51% 9.74% 5.02% 4.02% 2.8% 1.65% 1.5% 0.71%
2026/06/30 18.05% 15.4% 11.72% 8.51% 5.22% 3.69% 3.3% 1.44% 0.85% 0.29%
  • abn-registration-australia.com.au
  • abn-register.com.au
  • xero.com
  • businessname.com.au
  • tradingas.com.au
  • abnregistration.com.au
  • namecorp.com.au
  • resume-now.com
  • lawpath.com.au
  • paypal.com

Copyright © Adthena. All rights reserved.

In June 2026, “abn-registration-australia.com.au” led with fluctuating spend, peaking mid-month. “abn-register.com.au” maintained steady growth, while “xero.com” saw a late surge. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for AUS Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 942
2026/06/02 909
2026/06/03 911
2026/06/04 914
2026/06/05 909
2026/06/06 884
2026/06/07 897
2026/06/08 901
2026/06/09 889
2026/06/10 868
2026/06/11 845
2026/06/12 866
2026/06/13 830
2026/06/14 790
2026/06/15 811
2026/06/16 813
2026/06/17 799
2026/06/18 791
2026/06/19 798
2026/06/20 789
2026/06/21 802
2026/06/22 819
2026/06/23 789
2026/06/24 804
2026/06/25 785
2026/06/26 761
2026/06/27 736
2026/06/28 722
2026/06/29 753
2026/06/30 738

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June saw a steady decline in distinct advertisers, starting at 942 and ending at 738, reflecting a significant decrease over the month.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
businessname.com.au 2.08%
xero.com 1.71%
accenture.com 1.59%
abn-number.com 1.23%
tradingas.com.au 1.16%
ondeck.com.au -0.35%
kpmg.com -0.8%
surveymonkey.com -1.06%
deloitte.com -2.76%
businessesforsale.com -3.51%

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In the past month, businessname.com.au surged with a 2.08% click share increase, while businessesforsale.com faced a 3.51% decline.

Campaign Efficiency

AUS Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-registration-australia.com.au abn-register.com.au xero.com businessname.com.au tradingas.com.au abnregistration.com.au namecorp.com.au seekbusiness.com.au lawpath.com.au ancestorrecords.org
2026/06/01 10.64% 12.66% 4.23% 6.09% 3.74% 4.37% 4.58% 2.13% 1.29% 3.23%
2026/06/02 13.64% 11.03% 4.5% 6.02% 3.41% 9.08% 3.9% 2.1% 2.15% 0%
2026/06/03 15.84% 12.64% 3.76% 0% 5.86% 0% 6.48% 1.49% 1.23% 2.8%
2026/06/04 12.78% 11.27% 4.68% 5.79% 3.89% 6.84% 2.81% 1.96% 1.58% 0.55%
2026/06/05 12.99% 11.49% 7.87% 6.26% 3.28% 1.94% 4.14% 1.61% 2.02% 1.05%
2026/06/06 12.9% 11.55% 8.02% 6.23% 2.69% 0% 2.99% 1.78% 2.75% 1.89%
2026/06/07 13.13% 12.21% 9.52% 5.01% 2.41% 0% 2.2% 1.88% 2.94% 0.71%
2026/06/08 11.85% 10.99% 7.29% 6.41% 2.14% 0% 2.27% 1.19% 3.03% 0.72%
2026/06/09 11.68% 11.29% 4.52% 6.09% 3.17% 2.32% 3.13% 1.9% 2.54% 0.11%
2026/06/10 12.94% 11.48% 4.38% 6.82% 3.76% 5.73% 3.82% 2.22% 1.33% 1.67%
2026/06/11 11.68% 12.73% 3.78% 6.47% 2.16% 4.57% 3.49% 2.1% 3.09% 3.52%
2026/06/12 11.24% 11.8% 3.75% 6.51% 1.87% 4.13% 3.78% 1.76% 3.94% 2.99%
2026/06/13 11.11% 12.44% 4.93% 5.98% 2.51% 4.69% 2.42% 2.63% 7% 2.41%
2026/06/14 9.27% 11.8% 3.4% 6.65% 2.21% 3.56% 2.61% 2.03% 5.47% 2.68%
2026/06/15 12.91% 10.96% 5.01% 4.42% 2.4% 4.74% 1.75% 2.52% 2.69% 3.07%
2026/06/16 11.27% 10.38% 4.85% 4.56% 2.04% 2.18% 1.94% 2.62% 4% 4.95%
2026/06/17 9.55% 10.23% 6.22% 6.04% 2.27% 2.08% 1.87% 2.21% 4.5% 2.64%
2026/06/18 10.87% 9.04% 8.72% 6.46% 2.52% 3.37% 2.33% 1.46% 4.81% 2.89%
2026/06/19 12.69% 10.17% 8.68% 5.93% 3.19% 3.39% 2.24% 1.93% 2.96% 3.28%
2026/06/20 9.72% 15.53% 5.4% 6.27% 4% 3.13% 2.19% 2.21% 4.63% 1.4%
2026/06/21 9.59% 13.75% 5.52% 6.89% 4.67% 3.31% 2.48% 1.7% 3.87% 3.89%
2026/06/22 11.7% 13.78% 4.32% 6.78% 4.86% 3.56% 3.33% 2.66% 2.91% 1.53%
2026/06/23 12.1% 13.64% 9.11% 6.35% 4.81% 5.07% 3.47% 2.2% 3.05% 0.21%
2026/06/24 10.75% 12.44% 9.13% 6.54% 4.05% 2.12% 3.36% 2.84% 2.92% 2.07%
2026/06/25 11.83% 13.34% 7.27% 6.59% 4.5% 3.76% 2.53% 2.42% 2.33% 4.04%
2026/06/26 13.44% 11.18% 5.91% 7.47% 4.5% 4.25% 3.77% 2.26% 2.04% 4.13%
2026/06/27 13.03% 11.76% 10.76% 7.52% 4.4% 4.81% 2.71% 2.31% 2.83% 1.19%
2026/06/28 9.67% 10.27% 7.88% 7.25% 4.67% 2.59% 2.82% 2.39% 3.26% 2.55%
2026/06/29 12.27% 12.65% 8.01% 6.66% 4.66% 4.15% 3.15% 1.48% 1.01% 1.56%
2026/06/30 13.71% 12.88% 8.92% 6.46% 5.28% 4.09% 3.64% 1.85% 0.58% 0%
  • abn-registration-australia.com.au
  • abn-register.com.au
  • xero.com
  • businessname.com.au
  • tradingas.com.au
  • abnregistration.com.au
  • namecorp.com.au
  • seekbusiness.com.au
  • lawpath.com.au
  • ancestorrecords.org

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In June 2026, “abn-registration-australia.com.au” saw fluctuating impressions, peaking at 15.84% on June 3rd. “abn-register.com.au” had a notable rise mid-month, reaching 15.53% on June 20th. “xero.com” experienced a steady climb, ending at 8.92%. “businessname.com.au” maintained stability, while “tradingas.com.au” showed gradual growth, closing at 5.28%. “abnregistration.com.au” had a mixed month, finishing at 4.09%. “namecorp.com.au” and “seekbusiness.com.au” remained consistent, with slight variations. “ancestorrecords.org” and “lawpath.com.au” displayed volatility, ending at 1.56% and 0.58%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting - Last month
  1. 1
    ABN in 5 minutes - ABN Registration Online - Apply for an ABN https://www.abn-register.com.au

    ABN Register Apply for an ABN. Fastest and Easiest Way to Register Your ABN. Your Registered ABN Is Delivered to Your Email & Phone number by SMS.

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    ABN Registration Australia — Register Your Business Name In Australia Today With ABN Registration Australia. Your Application...

  3. 3
    Free Resume Templates - Better Than Chat GPT https://www.resume-now.com

    Build Your Free Resume in Minutes, No Writing Experience Required. Start Now!

  4. 4
    Check Name Availability https://www.tradingas.com.au

    Business Name Availability — Quick business name search. Fast hassle-free registration. Australian based phone support. Fast Service | 18+ Years Experience. Check Availability.

  5. 5
    ABN number: what it is, who needs one and how to apply | Xero AU https://www.xero.com

    Find Guides, Articles, And Infographics To Help You Do Better Business, Download Today.

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In the competitive landscape of Google PPC, the top-performing ads reveal a narrative of efficiency and expertise. ABN Register and ABN Registration Australia emphasize swift, hassle-free ABN registration, highlighting convenience and speed. Resume-Now offers simplicity with free, easy-to-use resume templates, while TradingAs focuses on quick business name availability checks. Xero provides comprehensive guides, positioning itself as a knowledge hub for business insights.

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