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AUS Services Consulting - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ancestry.com.au 7.58
commercialrealestate.com.au 6.06
seekbusiness.com.au 5.56
abn-registration-australia.com.au 3.9
salvationarmy.org.au 3.33
abnregistration.com.au 3.3
abn-register.com.au 3.05
xero.com 3.02
businessname.com.au 2.42
anybusiness.com.au 2.3
others 59.48

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In the PPC landscape, ‘others’ dominate with 59.48% click share. Ancestry.com.au leads specific domains at 7.58%, followed by commercialrealestate.com.au at 6.06%.

Market Exposure

Share of Spend for the top 10 AUS Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date abnregistration.com.au abn-registration-australia.com.au lawpath.com.au abn-register.com.au ancestry.com.au abnfile.com.au tradingas.com.au businessname.com.au applyfor-abn.com.au xero.com
2025/02/01 7.23% 8.71% 4.34% 6.9% 0.89% 2.64% 2.41% 1.9% 3.89% 5.37%
2025/02/02 7.01% 8.58% 3.07% 7.1% 1.13% 2.93% 2.25% 2.18% 4.5% 4.69%
2025/02/03 7.52% 8.1% 2.55% 6.81% 1.6% 3% 1.94% 1.96% 3.82% 3.94%
2025/02/04 7.18% 8.56% 2.88% 6.54% 1.51% 2.39% 2.16% 2.51% 3.53% 3.58%
2025/02/05 6.06% 8.61% 3.3% 5.92% 1.21% 2.35% 2.02% 2.11% 3.56% 4.45%
2025/02/06 6.11% 7.3% 3.62% 6.72% 1.88% 1.42% 2.19% 2.53% 3.17% 5.53%
2025/02/07 5.56% 6.92% 3.06% 5.62% 1.91% 1.28% 2.71% 2.8% 2.13% 4.76%
2025/02/08 6.87% 7.11% 4.09% 5.69% 2.58% 1.91% 2.97% 3.45% 2.47% 3.54%
2025/02/09 6.09% 7.04% 3.47% 4.38% 1.9% 1.49% 2.34% 2.13% 2.59% 2.99%
2025/02/10 8.41% 8.8% 3.78% 6.2% 2.98% 1.41% 2.2% 2.62% 3.31% 3.68%
2025/02/11 7.77% 7.96% 3.79% 6.03% 1.66% 1.92% 2.87% 3% 2.62% 3.24%
2025/02/12 6.89% 7.52% 3.69% 5.03% 1.6% 1.78% 2.52% 2.75% 2.93% 2.85%
2025/02/13 6.03% 6.53% 3.24% 4.73% 1.25% 1.7% 2.45% 2.51% 1.96% 4.07%
2025/02/14 6.25% 7.74% 4.02% 4.86% 1.57% 2.23% 1.96% 2.6% 2.86% 3.93%
2025/02/15 5.34% 7.78% 2.87% 4.86% 2.55% 1.22% 2.26% 2.31% 3.6% 3.61%
2025/02/16 5.45% 7.68% 3.3% 4.73% 2.29% 1.82% 2.28% 2.42% 3.22% 3.94%
2025/02/17 7.39% 9.33% 4.39% 5.37% 2.05% 1.43% 2.49% 2.33% 2.68% 4.49%
2025/02/18 6.69% 7.68% 4.67% 6.92% 1.79% 1.46% 2.02% 2.06% 2.69% 4.72%
2025/02/19 6.52% 7% 2.71% 4.81% 2.25% 1.3% 1.95% 1.98% 1.86% 4.55%
2025/02/20 5.89% 6.07% 3.85% 6.66% 1.74% 1.9% 3.16% 2.63% 2.26% 5.61%
2025/02/21 6.56% 5.91% 5.27% 5.4% 1.76% 2.03% 2.32% 2.12% 1.84% 4.4%
2025/02/22 9.01% 8.15% 3.82% 6.49% 1.77% 2.1% 2.28% 2.27% 2.1% 4.89%
2025/02/23 6.38% 7.28% 3.76% 6.28% 1.41% 1.84% 2.59% 2.34% 3.39% 4.16%
2025/02/24 7.59% 6.48% 3.06% 6.67% 2.05% 2.14% 2.44% 2.08% 2.52% 3.12%
2025/02/25 5.68% 7.62% 2.33% 5.27% 1.86% 1.84% 2.19% 2.16% 1.73% 2.01%
2025/02/26 7.05% 6.15% 3.61% 6.24% 2.42% 2.28% 2.38% 1.8% 3.64% 1.34%
2025/02/27 6.26% 7.56% 2.28% 5.84% 1.85% 2.07% 2.15% 1.94% 2.29% 1.58%
2025/02/28 6.31% 5.8% 3.59% 2.98% 2.71% 2.43% 2.36% 2.33% 2.11% 1.55%

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In February 2025, “abnregistration.com.au” saw fluctuating spend shares, peaking at 9.01% on the 22nd. “abn-registration-australia.com.au” maintained a strong presence, with a high of 9.33% on the 17th. “lawpath.com.au” experienced a steady rise, reaching 5.27% on the 21st. “abn-register.com.au” had a notable dip, ending at 2.98% on the 28th. “ancestry.com.au” showed gradual growth, peaking at 2.98% on the 10th. “abnfile.com.au” remained stable, closing at 2.43% on the 28th. “tradingas.com.au” fluctuated, ending at 2.36% on the 28th. “businessname.com.au” had consistent performance, peaking at 3.45% on the 8th. “applyfor-abn.com.au” saw a peak of 4.5% on the 2nd. “xero.com” experienced a decline, finishing at 1.55% on the 28th.

Market Exposure

Competitor Count for AUS Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 2973
2025/02/02 2982
2025/02/03 2931
2025/02/04 3058
2025/02/05 3098
2025/02/06 3035
2025/02/07 2945
2025/02/08 2833
2025/02/09 2842
2025/02/10 2825
2025/02/11 2950
2025/02/12 2912
2025/02/13 2871
2025/02/14 2875
2025/02/15 2720
2025/02/16 2667
2025/02/17 2656
2025/02/18 2877
2025/02/19 2755
2025/02/20 2909
2025/02/21 2805
2025/02/22 2741
2025/02/23 2793
2025/02/24 2728
2025/02/25 2927
2025/02/26 2753
2025/02/27 2870
2025/02/28 2691

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February saw fluctuating advertiser numbers, peaking at 3,098 on the 5th, then declining to 2,691 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ancestry.com.au 1.09%
seekbusiness.com.au 0.85%
salvationarmy.org.au 0.76%
thrifty.com.au 0.44%
upwork.com 0.29%
abn-number.com -0.4%
xero.com -0.44%
shopify.com -0.47%
abn-registration-australia.com.au -0.58%
set-up-my-business.com.au -0.64%

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Ancestry.com.au surged with a 1.09% click share increase, while set-up-my-business.com.au dropped by 0.64%. Seekbusiness.com.au and salvationarmy.org.au also saw positive gains, contrasting with declines for abn-registration-australia.com.au and shopify.com.

Campaign Efficiency

AUS Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date abnregistration.com.au abn-registration-australia.com.au lawpath.com.au abn-register.com.au tradingas.com.au businessname.com.au xero.com applyfor-abn.com.au seekbusiness.com.au commercialrealestate.com.au
2025/02/01 5.61% 7.06% 3.53% 5.55% 2.24% 1.6% 5.6% 3.19% 1.73% 1.2%
2025/02/02 5.54% 7.11% 2.6% 5.82% 2.14% 1.98% 5.19% 3.55% 1.13% 0.97%
2025/02/03 5.96% 6.71% 2.15% 5.53% 1.83% 1.81% 4.51% 3.13% 1.5% 1.82%
2025/02/04 5.48% 7.1% 2.5% 5.18% 1.95% 2.22% 4.11% 2.84% 1.88% 2.57%
2025/02/05 4.71% 7.07% 2.74% 4.7% 1.93% 2.06% 4.76% 2.91% 2.12% 2.38%
2025/02/06 4.39% 5.46% 2.77% 4.94% 2.11% 2.05% 5.43% 2.39% 2% 2.66%
2025/02/07 3.8% 5.3% 2.29% 4.06% 2.42% 2.24% 5.01% 1.63% 2.37% 3.26%
2025/02/08 4.87% 5.45% 2.98% 4.18% 2.95% 2.9% 3.57% 1.69% 2.03% 2.71%
2025/02/09 4.66% 5.8% 2.75% 3.5% 2.55% 2.1% 3.39% 2.23% 1.84% 2.66%
2025/02/10 6.37% 6.89% 2.96% 4.89% 2.13% 2.32% 3.84% 2.61% 1.89% 2.91%
2025/02/11 5.57% 6.15% 2.81% 4.4% 2.66% 2.56% 3.37% 2.04% 1.99% 3.32%
2025/02/12 5.24% 6.07% 2.87% 3.96% 2.38% 2.6% 3.36% 2.36% 1.96% 2.75%
2025/02/13 4.92% 5.77% 2.85% 3.94% 2.39% 2.46% 4.56% 1.68% 1.93% 2.47%
2025/02/14 4.9% 6.42% 3.2% 3.86% 2% 2.41% 4.05% 2.29% 1.6% 2.46%
2025/02/15 3.99% 5.98% 2.16% 3.52% 2.34% 2.06% 3.79% 2.66% 2.36% 3.03%
2025/02/16 3.83% 5.73% 2.35% 3.44% 2.06% 1.98% 4.37% 2.26% 2.56% 3.06%
2025/02/17 5.26% 7.02% 3.33% 3.88% 2.26% 2.16% 4.66% 2.01% 2.29% 3.33%
2025/02/18 4.71% 5.9% 3.6% 5.15% 2.05% 1.87% 4.93% 2.01% 2.25% 2.41%
2025/02/19 5.23% 6.04% 2.47% 4.16% 2.13% 2.01% 5.06% 1.58% 2.57% 2.27%
2025/02/20 4.41% 4.94% 3.1% 5.37% 3.18% 2.43% 5.71% 1.78% 2.11% 2.05%
2025/02/21 4.78% 4.77% 4.12% 4.37% 2.5% 2.07% 4.7% 1.42% 2.01% 2.44%
2025/02/22 6.67% 6.44% 3.04% 4.96% 2.4% 1.99% 5.04% 1.74% 2.65% 2.46%
2025/02/23 4.74% 5.69% 3% 4.9% 2.57% 2.03% 4.18% 2.52% 2.49% 2.67%
2025/02/24 5.79% 5.44% 2.51% 5.46% 2.85% 1.85% 3.3% 2.09% 1.51% 1.64%
2025/02/25 4.59% 6.48% 2.06% 4.6% 2.32% 1.93% 2.33% 1.45% 2.6% 2.27%
2025/02/26 5.39% 5.14% 2.82% 4.79% 2.25% 1.6% 1.49% 2.86% 2.43% 2.29%
2025/02/27 4.64% 5.83% 1.84% 4.42% 1.91% 1.53% 1.79% 1.78% 2.69% 2.26%
2025/02/28 4.93% 4.88% 2.95% 2.34% 2.27% 2.07% 1.97% 1.81% 1.77% 1.69%

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In February 2025, “abn-registration-australia.com.au” led with fluctuating impressions, peaking at 7.11%. “abnregistration.com.au” saw a dip, while “lawpath.com.au” remained steady. The month ended with varied trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Apply For an ABN Number https://www.abn-registration-australia.com.au

    Australian Business Number — Express 5-Minute ABN Registration: GST & Business Name Included. 100% Online Application.

  2. 2
    Apply for an ABN https://www.abnregistration.com.au

    ABN Registration — Starting a Business Is More Than Securing Your ABN, So Don't Get Stuck At The First Step.

  3. 3
    Register ABN In Minutes - ABN Registration for $50 https://www.lawpath.com.au

    Save Time & Money With Lawpath's ABN Registration And Full Support From Day One.

  4. 4
    ASIC Name Registration https://www.tradingas.com.au › register › business_name

    Register Business Name Now — You can check availability and register Australian business name on the ASIC register

  5. 5
    How to apply for an ABN | Xero https://www.xero.com

    Find Guides, Articles, And Infographics To Help You Do Better Business, Download Today.

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In the competitive landscape of ABN registration, advertisers emphasize speed, simplicity, and comprehensive support. “abn-registration-australia.com.au” highlights a swift, online process, while “lawpath.com.au” offers cost-effective registration with ongoing support. “tradingas.com.au” focuses on business name registration, and “xero.com” provides educational resources for business success.

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