US Services Consulting - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Services Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 57.0913935204
42.9086064796
57%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 13%
Seasonal 0%
Local 2%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
thumbtack.com 7.81
eharmony.com 4.72
ssa.gov 3.84
aaa.com 3.14
state.gov 3.04
forbes.com 2.77
pestie.com 2.46
orkin.com 2.4
surveymonkey.com 2.32
top10.com 2.23
others 65.27
  • thumbtack.com - 7.81%
  • eharmony.com - 4.72%
  • ssa.gov - 3.84%
  • aaa.com - 3.14%
  • state.gov - 3.04%
  • forbes.com - 2.77%
  • pestie.com - 2.46%
  • orkin.com - 2.4%
  • surveymonkey.com - 2.32%
  • top10.com - 2.23%
  • others - 65.27%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘thumbtack.com’ leads with 7.81% click share, while ‘others’ dominate at 65.27%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date terminix.com eharmony.com walmartbusiness.com thumbtack.com forbes.com orkin.com top10.com legalzoom.com servpro.com grammarly.com
2026/09/01 3.42% 5.92% 3.16% 5.2% 3.42% 4.67% 2.53% 1.42% 2.58% 0.25%
2026/09/02 3.59% 4.55% 3.68% 3.59% 2.82% 5% 2.13% 1.33% 2.24% 1.87%
2026/09/03 4.47% 3.93% 2.64% 4.18% 3.14% 5.53% 2.21% 1.24% 1.09% 2.89%
2026/09/04 4.86% 4% 2.38% 5.46% 2.89% 6.78% 1.71% 1.27% 2.03% 4.8%
2026/09/05 6.92% 2.68% 2.65% 4.05% 2.68% 3.99% 1.67% 1.48% 2.13% 2.79%
2026/09/06 6.19% 3.29% 1.7% 6.5% 4% 2.33% 1.5% 1.64% 1.38% 5.21%
2026/09/07 2.6% 3.16% 1.92% 10.16% 3.98% 5.16% 1.45% 1.7% 1.72% 3.8%
2026/09/08 3.51% 3.24% 1.75% 7.52% 4.17% 3.78% 1.95% 1.32% 2.2% 5.87%
2026/09/09 3.46% 3.3% 2.36% 5.61% 3.8% 5.01% 1.8% 1.32% 2.08% 2.97%
2026/09/10 4.26% 3.74% 2.8% 5.76% 4.53% 3.99% 2.14% 1.44% 2.25% 1.72%
2026/09/11 3.72% 2.05% 3.27% 5.45% 4.56% 4.67% 2.36% 1.45% 1.75% 3.31%
2026/09/12 3.27% 4.13% 3.09% 4.63% 4.36% 3.27% 1.52% 1.61% 3.05% 1.55%
2026/09/13 2.66% 3.24% 3.65% 4.02% 4% 2.55% 1.6% 1.88% 2.58% 5.13%
2026/09/14 2.4% 3.73% 4.15% 4.4% 3.76% 3.37% 1.41% 2.12% 1.34% 1.43%
2026/09/15 2.98% 3.49% 3.79% 5.25% 3.07% 4.38% 2.08% 2.89% 2.5% 1.04%
2026/09/16 3.54% 4.05% 2.96% 6.6% 3.86% 4.34% 1.92% 2.94% 1.66% 0.8%
2026/09/17 2.54% 4.12% 3.98% 5.54% 4.01% 3.36% 1.84% 3.19% 1.42% 0.79%
2026/09/18 3.02% 3.38% 4.09% 5.26% 4.64% 3.14% 1.64% 2.96% 2.27% 0.59%
2026/09/19 3.68% 3.8% 3.61% 4.7% 4.25% 2.64% 1.8% 2.65% 1.84% 0.79%
2026/09/20 5.08% 3.81% 3.92% 4.48% 3.59% 2.82% 1.64% 2.77% 2.93% 1.77%
2026/09/21 4% 3.91% 2.99% 8.76% 3.29% 2.54% 2.08% 2.47% 1.63% 0.61%
2026/09/22 3.89% 4.02% 3.86% 6.24% 3.5% 2.53% 2.29% 2.55% 2.37% 1.65%
2026/09/23 3.99% 4.64% 3.72% 5.55% 4.04% 2.91% 2.36% 2.04% 2.48% 0.47%
2026/09/24 4.64% 4.72% 2.53% 5.83% 3.47% 3.04% 2.22% 2.15% 2.42% 0.42%
2026/09/25 5.09% 4.15% 3.45% 4.8% 4.56% 2.79% 2.06% 2.31% 2.06% 1%
2026/09/26 5.42% 4.36% 3.19% 4.96% 4.03% 1.71% 2.15% 2% 2.57% 0.19%
2026/09/27 6.89% 4.51% 3.1% 3.54% 4.45% 1.6% 1.64% 1.94% 3.46% 0.26%
2026/09/28 5.85% 4.97% 3.49% 5.24% 4.34% 2.54% 2.04% 2.18% 2.6% 0.2%
2026/09/29 6.46% 4.71% 3.64% 4.5% 3.38% 3.43% 2.11% 1.94% 2.91% 0.42%
2026/09/30 6.78% 5.23% 4.12% 3.85% 3.68% 3.27% 2.24% 2.13% 1.93% 0.23%
  • terminix.com
  • eharmony.com
  • walmartbusiness.com
  • thumbtack.com
  • forbes.com
  • orkin.com
  • top10.com
  • legalzoom.com
  • servpro.com
  • grammarly.com

Copyright © Adthena. All rights reserved.

Terminix’s spend share surged mid-month, peaking at 6.92% on September 5th. Thumbtack led with a dramatic spike to 10.16% on September 7th. By month’s end, Terminix and Thumbtack maintained strong positions.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 1528
2026/09/02 1757
2026/09/03 1846
2026/09/04 1928
2026/09/05 1879
2026/09/06 1930
2026/09/07 2013
2026/09/08 2020
2026/09/09 2010
2026/09/10 1949
2026/09/11 1892
2026/09/12 1850
2026/09/13 1919
2026/09/14 1673
2026/09/15 1801
2026/09/16 1767
2026/09/17 1748
2026/09/18 1732
2026/09/19 1764
2026/09/20 1771
2026/09/21 1917
2026/09/22 1840
2026/09/23 1760
2026/09/24 1803
2026/09/25 1803
2026/09/26 1753
2026/09/27 1759
2026/09/28 1769
2026/09/29 1734
2026/09/30 1709

Copyright © Adthena. All rights reserved.

September saw a dynamic rise in distinct advertisers, peaking at 2,020 on the 8th. The month concluded with a slight decline, ending at 1,709.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
adobe.com 1.17%
eharmony.com 0.98%
surveymonkey.com 0.58%
terminix.com 0.46%
kpmg.com 0.45%
ahs.com -0.74%
orkin.com -0.8%
pestie.com -1.04%
translated.com -1.41%
grammarly.com -2.34%

Copyright © Adthena. All rights reserved.

Adobe.com surged with a 1.17 increase, while Grammarly.com dropped by 2.34.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date forbes.com terminix.com thumbtack.com top10.com walmartbusiness.com ancestorrecords.org resume-now.com myperfectresume.com grammarly.com yelp.com
2026/09/01 5.11% 2.49% 4.76% 3.3% 2.58% 3.7% 2.6% 1.7% 0.38% 1.83%
2026/09/02 3.4% 2.35% 3.38% 2.86% 2.98% 4.26% 2.37% 2.65% 3.17% 2.44%
2026/09/03 6.46% 2.8% 4.01% 3.01% 2.24% 1.95% 1.88% 1.71% 4.26% 3.48%
2026/09/04 5.69% 2.98% 4.35% 2.37% 1.82% 2.62% 2.22% 2.17% 6.78% 1.01%
2026/09/05 2.62% 4.27% 4.04% 2.72% 2.13% 2.54% 2.22% 2.21% 4.73% 2.96%
2026/09/06 4.17% 3.92% 5.61% 2.39% 1.61% 3.96% 1.7% 1.84% 8.12% 1.54%
2026/09/07 5.37% 1.67% 9.32% 2.5% 1.74% 2.56% 0.84% 1.19% 6.76% 1.21%
2026/09/08 5.9% 2.3% 6.68% 3% 1.56% 1.08% 1.65% 1.54% 8.2% 1.78%
2026/09/09 5.29% 2.22% 5.48% 2.64% 2.13% 2.11% 1.87% 2.06% 5.04% 1.62%
2026/09/10 5.57% 2.48% 5.51% 2.94% 2.31% 0.61% 1.6% 1.83% 2.96% 2.2%
2026/09/11 6.49% 2.38% 5.08% 2.9% 2.54% 1.24% 1.65% 1.81% 6.02% 0.37%
2026/09/12 5.56% 2.15% 4.52% 2.52% 2.5% 2.62% 2.65% 2.27% 2.58% 2.67%
2026/09/13 5.76% 1.67% 3.49% 2.45% 2.95% 0.74% 2.07% 1.74% 8.16% 2.97%
2026/09/14 6.08% 1.48% 3.88% 2.05% 3.23% 3.14% 1.85% 1.63% 2.64% 3.19%
2026/09/15 4.27% 2.19% 4.99% 2.86% 3.27% 0.3% 2.29% 2.43% 2.51% 0.92%
2026/09/16 5.81% 2.39% 6.5% 2.75% 2.71% 0.73% 1.98% 1.97% 1.33% 1.37%
2026/09/17 5.46% 1.7% 5.53% 2.44% 3.32% 1.97% 1.51% 2.51% 1.21% 1.4%
2026/09/18 4.62% 2.06% 4.96% 2.36% 3.44% 2.06% 2.21% 2.77% 1.08% 0.84%
2026/09/19 6.3% 2.41% 4.89% 2.36% 3.18% 2.41% 1.76% 2.16% 1.25% 1.23%
2026/09/20 6% 3.2% 4.3% 2.55% 3.33% 1.96% 1.39% 2.65% 4.31% 1.41%
2026/09/21 4.96% 2.7% 8.58% 2.94% 2.69% 2.3% 2.03% 2.14% 1.33% 0.88%
2026/09/22 4.24% 2.44% 6.33% 3.02% 3.27% 3.11% 1.58% 2.14% 4.16% 0.79%
2026/09/23 7.05% 2.79% 5.33% 3.72% 3.05% 3.69% 2.41% 2.55% 1.03% 0.77%
2026/09/24 4.52% 3.15% 5.86% 3.36% 2.26% 0.75% 2.09% 1.8% 0.93% 3.05%
2026/09/25 7.46% 3.27% 4.53% 2.89% 2.74% 1.94% 1.3% 2.01% 2.12% 1.24%
2026/09/26 4.18% 3.52% 4.87% 2.75% 2.98% 1.49% 1.94% 1.97% 0.49% 2.72%
2026/09/27 6.32% 4.25% 3.67% 2.74% 2.83% 3.16% 1.74% 1.93% 0.61% 4.26%
2026/09/28 6.76% 3.82% 5.6% 3.32% 3.02% 0.04% 1.78% 2.03% 0.4% 0.82%
2026/09/29 4.27% 4.03% 4.55% 3.31% 3.04% 2.75% 1.96% 2.46% 1.02% 3.38%
2026/09/30 4.84% 4.54% 4.35% 3.94% 3.54% 2.42% 2.31% 2.1% 0.6% 0.21%
  • forbes.com
  • terminix.com
  • thumbtack.com
  • top10.com
  • walmartbusiness.com
  • ancestorrecords.org
  • resume-now.com
  • myperfectresume.com
  • grammarly.com
  • yelp.com

Copyright © Adthena. All rights reserved.

Forbes.com saw fluctuating impressions, peaking mid-month. Terminix.com steadily rose, ending strong. Thumbtack.com spiked early, then stabilized. Top10.com and Walmartbusiness.com showed gradual growth. Ancestorrecords.org and Grammarly.com had volatile trends. Yelp.com fluctuated, ending low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Consulting - Last month
  1. 1
    Spanish Translation https://www.grammarly.com › translation › spanish

    Translate Text Instantly — Grammarly's translation feature supports 19 of the world’s most widely spoken languages. Discover features built to help multilingual professionals succeed. Check for typos. Fix punctuation mistakes.

  2. 2
    List Your Business Free https://www.groupon.com

    No Monthly Fees With Groupon — Groupon merchants get real buyers, not just traffic. Free to list, easy to launch today.

  3. 3
    Free Resume Templates | Your Resume Done in Minutes https://www.resume-now.com

    We'll Do the Writing for You. The Fastest & Easiest Resume Creation. Get Hired 2x Faster.

  4. 4
    U.S. Passport Official Website - Passport Applications https://travel.state.gov › passport › applications

    The Only Official Provider of Passport Services. Don't Delay—Begin Your Application Today.

  5. 5
    Business Planner Templates https://info.walmartbusiness.com

    Business Planning Made Easy — Download the Walmart Business Planner For Helpful Tips, Prompts & Advice.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, Grammarly shines with its multilingual translation feature, catering to professionals. Groupon entices businesses with no listing fees, while Resume-Now promises swift job success. The U.S. Passport site emphasizes official services, and Walmart offers business planning ease.

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