US Services Consulting - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Services Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.2446329057
55.7553670943
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 9%
Seasonal 0%
Local 1%
Problem Solving 27%

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Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
pestie.com 6.23
thumbtack.com 5.4
beenverified.com 4.44
truthfinder.com 3.86
eharmony.com 3.08
terminix.com 2.88
ssa.gov 2.39
forbes.com 2.37
surveymonkey.com 2.26
google.com 2.1
others 64.99
  • pestie.com - 6.23%
  • thumbtack.com - 5.4%
  • beenverified.com - 4.44%
  • truthfinder.com - 3.86%
  • eharmony.com - 3.08%
  • terminix.com - 2.88%
  • ssa.gov - 2.39%
  • forbes.com - 2.37%
  • surveymonkey.com - 2.26%
  • google.com - 2.1%
  • others - 64.99%

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In the PPC landscape, ‘others’ dominate with 64.99% click share, while Pestie leads individual advertisers at 6.23%, followed by Thumbtack at 5.4%.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date forbes.com terminix.com thumbtack.com legalzoom.com betterhelp.com beenverified.com yelp.com orkin.com truthfinder.com google.com
2026/06/01 4.19% 5.79% 4.22% 1.32% 4.16% 1.73% 3.03% 3.1% 3.09% 3.32%
2026/06/02 3.25% 5.17% 2.98% 1.72% 3.95% 2.75% 2.71% 3.07% 3.32% 8.97%
2026/06/03 4.26% 5.93% 2.58% 1.62% 4.62% 2.04% 3.11% 3.28% 3.13% 1.78%
2026/06/04 2.93% 4.87% 2.44% 1.82% 2.69% 2.26% 2.99% 2.34% 2.84% 14.68%
2026/06/05 3.89% 5.22% 3.24% 1.84% 3.17% 1.84% 2.43% 2.49% 2.68% 11.57%
2026/06/06 4.55% 6.83% 2.35% 2.23% 4.24% 2.3% 3.21% 3.31% 3.62% 1.88%
2026/06/07 3.66% 7.28% 2.2% 2.09% 3.85% 2.37% 1.95% 3.3% 3.63% 1.02%
2026/06/08 4.54% 5.74% 4.2% 1.58% 3.52% 2% 2.8% 2.3% 3.57% 1%
2026/06/09 4.5% 3.29% 3.49% 1.72% 4.81% 2.87% 1.68% 1.81% 4% 3.25%
2026/06/10 4.07% 5.47% 3.08% 1.73% 4.74% 2.46% 2.81% 2.65% 3.33% 6.51%
2026/06/11 3.47% 5.18% 2.51% 1.84% 4.09% 1.53% 2.35% 2.44% 2.79% 6.03%
2026/06/12 3.57% 6.63% 2.42% 2.08% 3.85% 1.03% 4.23% 2.21% 3.1% 2.71%
2026/06/13 3.43% 5.4% 1.72% 1.68% 3.98% 2.56% 3.77% 2.62% 2.82% 4.83%
2026/06/14 4.21% 5.7% 2.11% 1.44% 2.75% 2.63% 4.23% 3.32% 3.51% 4.77%
2026/06/15 2.9% 6.05% 4.19% 1.87% 4% 2.04% 3.82% 2.75% 3.36% 7.6%
2026/06/16 4.26% 6.13% 3.67% 2.03% 3.65% 2.54% 2.88% 2.7% 2.51% 10.11%
2026/06/17 5.65% 6.57% 3.29% 2.09% 4.14% 3.18% 3.36% 2.95% 2.3% 5%
2026/06/18 3.61% 6.64% 3.38% 2.02% 4.14% 3.35% 4.55% 4.1% 2.91% 4.58%
2026/06/19 5.4% 7.06% 2.29% 2.1% 3.28% 3.71% 3.48% 4.47% 3.08% 0.42%
2026/06/20 6.65% 5.75% 2.83% 2.43% 2.69% 4.16% 4.78% 3.4% 3.81% 1.14%
2026/06/21 6.87% 5.4% 2.7% 2.23% 2.58% 4.59% 3.13% 3.46% 3.65% 6.22%
2026/06/22 5.75% 5.93% 4.37% 2.68% 2.62% 4.41% 3.22% 2.77% 3.68% 0.29%
2026/06/23 5.37% 5.98% 4.63% 2.42% 3.31% 3.96% 3.64% 3.42% 3.01% 0.41%
2026/06/24 6.06% 7.52% 3% 3.09% 2.2% 3.84% 4.34% 3.95% 2.57% 0.17%
2026/06/25 4.81% 5.25% 4.03% 2.9% 3.68% 3.24% 3.69% 2.68% 2.51% 0.23%
2026/06/26 6.07% 4.87% 2.99% 3.13% 4.19% 3.85% 2.91% 2.66% 2.74% 0.44%
2026/06/27 5.95% 6.91% 2.88% 3.47% 2.85% 3.25% 2.48% 2.19% 3.39% 0.27%
2026/06/28 7.2% 7.99% 3.6% 3.22% 2.65% 3.13% 1.89% 3.57% 3.23% 0.21%
2026/06/29 6.47% 7.56% 6.14% 2.66% 2.92% 4.07% 3.53% 3.47% 2.73% 0.03%
2026/06/30 6.32% 5.79% 4.94% 4.17% 4.11% 3.13% 3.06% 2.72% 2.44% 0.04%
  • forbes.com
  • terminix.com
  • thumbtack.com
  • legalzoom.com
  • betterhelp.com
  • beenverified.com
  • yelp.com
  • orkin.com
  • truthfinder.com
  • google.com

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In June 2026, Forbes and Terminix saw fluctuating PPC spend, peaking mid-month. Thumbtack and LegalZoom had modest increases, while BetterHelp and BeenVerified showed steady growth. Google experienced significant volatility, ending low.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 2300
2026/06/02 2100
2026/06/03 2369
2026/06/04 2219
2026/06/05 2315
2026/06/06 2167
2026/06/07 2239
2026/06/08 2350
2026/06/09 2194
2026/06/10 2243
2026/06/11 2215
2026/06/12 2202
2026/06/13 2073
2026/06/14 2059
2026/06/15 2099
2026/06/16 2074
2026/06/17 2068
2026/06/18 2065
2026/06/19 1956
2026/06/20 1884
2026/06/21 1875
2026/06/22 1918
2026/06/23 1907
2026/06/24 1875
2026/06/25 1868
2026/06/26 1832
2026/06/27 1749
2026/06/28 1746
2026/06/29 1884
2026/06/30 1786

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June began with 2,300 advertisers, peaking at 2,369 on June 3. A steady decline followed, ending at 1,786 on June 30.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
beenverified.com 2.31%
thumbtack.com 1.44%
forbes.com 0.99%
eharmony.com 0.77%
aaa.com 0.51%
information.com -0.56%
peoplefinders.com -0.57%
globalindustrial.com -0.74%
pestie.com -1.33%
google.com -1.97%

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Beenverified.com surged with a 2.31% increase, while google.com dropped by 1.97%.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com thumbtack.com forbes.com terminix.com yelp.com top10.com truthfinder.com betterhelp.com myperfectresume.com pestie.com
2026/06/01 2.91% 4.09% 2.98% 4.11% 3.63% 2.45% 4.34% 2.47% 2.62% 2.89%
2026/06/02 4.58% 3.13% 2.75% 3.44% 3.29% 3.4% 4.92% 2.51% 2.17% 2.43%
2026/06/03 3.76% 2.66% 2.95% 4.11% 3.91% 2.32% 4.75% 2.78% 1.95% 2.74%
2026/06/04 4.4% 3% 2.3% 3.77% 3.4% 1.97% 4.17% 1.75% 1.91% 2.44%
2026/06/05 3.4% 3.37% 2.97% 3.59% 2.89% 2.22% 3.77% 1.91% 2.77% 2.25%
2026/06/06 3.83% 2.42% 3.11% 4.47% 3.68% 2.59% 4.71% 2.37% 2.1% 2.4%
2026/06/07 4.26% 2.15% 2.67% 4.83% 1.81% 2.12% 4.98% 2.3% 2.33% 2.86%
2026/06/08 3.68% 4.35% 3.62% 4.07% 2.71% 1.36% 4.87% 1.97% 2.65% 2.24%
2026/06/09 4.93% 3.46% 2.85% 2.15% 1.3% 1.77% 5.91% 2.57% 2.96% 2.71%
2026/06/10 4.34% 3.32% 3.21% 3.91% 2.86% 1.4% 4.62% 2.76% 2.51% 2.3%
2026/06/11 2.94% 2.88% 2.24% 3.83% 2.4% 1.27% 4.24% 2.49% 2.57% 2.08%
2026/06/12 1.97% 2.59% 2.73% 4.39% 5.19% 1.01% 4.57% 2.02% 1.78% 2.35%
2026/06/13 4.47% 1.86% 2.61% 3.83% 4.22% 1.41% 4.15% 2.15% 1.46% 2.1%
2026/06/14 4.43% 2.03% 2.88% 3.67% 4.2% 1.82% 5.54% 1.53% 2.91% 2.62%
2026/06/15 3.45% 4.16% 2.2% 4.29% 3.92% 1.3% 5.09% 2.24% 2.13% 2.34%
2026/06/16 4.74% 3.85% 3.52% 4.39% 3.08% 1.43% 4.05% 2.17% 1.7% 2.21%
2026/06/17 5.71% 3.45% 4.66% 4.46% 3.64% 1.7% 3.22% 2.44% 2.16% 2.25%
2026/06/18 5.79% 3.75% 2.85% 4.56% 5.23% 1.78% 4.19% 2.23% 2.01% 2.51%
2026/06/19 6.6% 2.49% 3.55% 4.42% 3.86% 2.26% 4.74% 1.84% 1.92% 2.86%
2026/06/20 6.77% 2.79% 5.05% 3.73% 5.44% 2.6% 5.42% 1.36% 1.78% 2.23%
2026/06/21 7.73% 3.02% 4.96% 3.54% 3.62% 2.13% 5.52% 1.37% 1.45% 2.22%
2026/06/22 7.62% 4.92% 3.36% 3.95% 3.42% 1.9% 5.35% 1.42% 1.99% 1.31%
2026/06/23 6.74% 4.62% 3.82% 4.11% 4.45% 2.1% 4.39% 1.71% 2.37% 1.97%
2026/06/24 6.66% 3.62% 4.98% 4.9% 4.22% 2.15% 3.61% 1.11% 1.63% 2.24%
2026/06/25 5.88% 4.22% 3.85% 3.42% 4.15% 2.12% 3.79% 2.16% 1.58% 1.72%
2026/06/26 6.62% 3.18% 4.7% 3.23% 3.55% 2.25% 3.7% 2.2% 2.4% 1.39%
2026/06/27 5.86% 2.85% 4.62% 4.39% 2.57% 2.21% 4.81% 1.6% 1.63% 1.9%
2026/06/28 5.17% 3.66% 5.77% 5.19% 1.58% 2.7% 4.02% 1.49% 1.72% 1.86%
2026/06/29 7.03% 6.1% 5.11% 5% 3.87% 2.97% 3.7% 1.64% 2.27% 1.71%
2026/06/30 5.47% 5.16% 4.42% 3.75% 3.74% 3.32% 3.32% 2.12% 1.67% 1.09%
  • beenverified.com
  • thumbtack.com
  • forbes.com
  • terminix.com
  • yelp.com
  • top10.com
  • truthfinder.com
  • betterhelp.com
  • myperfectresume.com
  • pestie.com

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In June 2026, beenverified.com saw a steady rise in impressions, peaking at 7.73% on June 21. thumbtack.com fluctuated, ending strong at 6.10% on June 29. forbes.com experienced a gradual increase, closing at 4.42%. terminix.com maintained stability, peaking at 5.19% on June 28. yelp.com had a volatile month, finishing at 3.74%. top10.com showed a consistent climb, ending at 3.32%. truthfinder.com peaked mid-month, closing at 3.32%. betterhelp.com remained low, ending at 2.12%. myperfectresume.com fluctuated, closing at 1.67%. pestie.com declined, finishing at 1.09%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Consulting - Last month
  1. 1
    Accenture https://www.accenture.com

    Together, We Are Reinventing — Business & Technology Consulting Partner Of The NFL, Supporting The Drive For Innovation. We...

  2. 2
    Lookup Any Person — Free http://www.spokeo.com

    Search Any Name Anywhere — See Phone#, Marital Status, Address, Email, Relatives, Social Profiles & Past Records

  3. 3
    Search Anyone by Name & State | Enter a Name See What Comes Up https://tracking.truthfinder.com › signup › socialmedia

    Search any U.S. name and get a detailed background report. Fast, simple, confidential. Find social media, contact info, criminal & traffic records plus more...

  4. 4
    Update Your Business Info https://business.yelp.com › yelp › business

    Add Your Business — Confirm Business Hours, Upload Photos, And Respond To Customer Messages. Start Now.

  5. 5
    The Largest Contact Directory - Best-In-Class Contact Search https://www.zoominfo.com

    Reach your best buyers with ZoomInfo® . Access millions of email addresses today.

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In the realm of Google PPC, Accenture leads with innovation, partnering with the NFL. Spokeo and Truthfinder offer comprehensive personal searches, while Yelp empowers businesses to engage customers. ZoomInfo excels in connecting buyers with a vast contact directory.

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