Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 48.626385301 |
| 51.373614699 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 30 |
| 70 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| thumbtack.com | 8.64 |
| eharmony.com | 5.34 |
| ssa.gov | 3.96 |
| state.gov | 3.24 |
| beenverified.com | 3.02 |
| surveymonkey.com | 3.02 |
| accenture.com | 2.91 |
| aaa.com | 2.46 |
| pestie.com | 2.34 |
| kpmg.com | 2.17 |
| others | 62.9 |
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Thumbtack.com leads with 8.64% click share, followed by eharmony.com at 5.34%. Others dominate with 62.90%, overshadowing individual advertisers.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | eharmony.com | thumbtack.com | terminix.com | orkin.com | servpro.com | forbes.com | walmartbusiness.com | myperfectresume.com | top10.com | beenverified.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 4.06% | 3.5% | 6.49% | 3.68% | 1.44% | 4.62% | 1.65% | 3% | 2.37% | 2.72% |
| 2026/08/02 | 4.64% | 2.96% | 4.41% | 4.26% | 1.7% | 4.36% | 1.44% | 2.02% | 2.72% | 3.31% |
| 2026/08/03 | 3.73% | 3.73% | 4.93% | 2.93% | 1.33% | 4.18% | 1.48% | 2.8% | 2.84% | 3.21% |
| 2026/08/04 | 3.51% | 3.46% | 6.62% | 3.77% | 2.29% | 4.97% | 0.86% | 2.01% | 2.47% | 1.99% |
| 2026/08/05 | 5.03% | 2.28% | 6.56% | 4.63% | 1.1% | 3.21% | 2.09% | 2.28% | 2.32% | 1.72% |
| 2026/08/06 | 3.22% | 3.44% | 6.93% | 3.68% | 2.58% | 3.78% | 1.53% | 2.39% | 1.82% | 1.69% |
| 2026/08/07 | 0.94% | 3.65% | 4.21% | 6.05% | 3.32% | 3.86% | 4.18% | 1.66% | 3.87% | 2.4% |
| 2026/08/08 | 1.91% | 4.18% | 5.33% | 3.28% | 3.84% | 5.42% | 3.57% | 1.29% | 1.65% | 2.35% |
| 2026/08/09 | 3.6% | 3.28% | 3.01% | 2.25% | 4.46% | 2.72% | 3.1% | 2.79% | 1.71% | 1.07% |
| 2026/08/10 | 4.75% | 4.64% | 6.39% | 2.11% | 3.21% | 3.37% | 3.78% | 2.49% | 2.67% | 1.81% |
| 2026/08/11 | 5.71% | 4.19% | 5.38% | 3.35% | 4.23% | 3.68% | 3.76% | 1.45% | 3.09% | 1.94% |
| 2026/08/12 | 1.98% | 4.29% | 3.79% | 4% | 4.51% | 2.66% | 4.44% | 2.09% | 1.22% | 1.61% |
| 2026/08/13 | 3.91% | 3.91% | 4.09% | 4.53% | 4.5% | 2.82% | 3.43% | 2.8% | 1.38% | 1.72% |
| 2026/08/14 | 3.81% | 3.79% | 5.5% | 5.52% | 2.71% | 3.23% | 3.38% | 2.33% | 1.73% | 1.59% |
| 2026/08/15 | 6.02% | 2.84% | 4.48% | 4.22% | 4.17% | 3.06% | 3.93% | 2.53% | 1.42% | 2.1% |
| 2026/08/16 | 4.64% | 3.7% | 2.96% | 4.11% | 3.74% | 3.08% | 4.33% | 2.62% | 1.87% | 2.88% |
| 2026/08/17 | 6.73% | 3.89% | 2.64% | 2.31% | 4.17% | 3.07% | 3.96% | 1.25% | 1.7% | 2.78% |
| 2026/08/18 | 2.28% | 5.07% | 2.57% | 5.27% | 3.96% | 3.75% | 4.41% | 2.63% | 1.17% | 3.01% |
| 2026/08/19 | 6.36% | 4.3% | 2.68% | 3.34% | 4.48% | 4.91% | 3.65% | 2.18% | 1.92% | 1.31% |
| 2026/08/20 | 3.97% | 3.69% | 5.05% | 3.75% | 3.15% | 1.92% | 4.81% | 3.52% | 1.72% | 2.46% |
| 2026/08/21 | 3.77% | 2.83% | 4.81% | 4.29% | 3.4% | 2.14% | 4.05% | 1.84% | 2.4% | 2.29% |
| 2026/08/22 | 3.28% | 2.31% | 3.31% | 3.69% | 3.75% | 3.65% | 3.51% | 3.41% | 1.91% | 2.47% |
| 2026/08/23 | 4.44% | 2.33% | 4.72% | 4.18% | 3.07% | 2.8% | 3.41% | 3.19% | 1.48% | 2.56% |
| 2026/08/24 | 5.68% | 3.09% | 4.42% | 2.51% | 3.32% | 4.29% | 3.98% | 2.41% | 1.92% | 2.03% |
| 2026/08/25 | 6.55% | 3.07% | 3.69% | 3.48% | 2.69% | 4.04% | 4.49% | 3.22% | 1.67% | 2.42% |
| 2026/08/26 | 8.7% | 2.4% | 3.14% | 3.94% | 3.87% | 2.62% | 4.2% | 1.62% | 1.62% | 1.96% |
| 2026/08/27 | 8.12% | 3.17% | 3.86% | 3.44% | 2.31% | 3.42% | 3.37% | 3.93% | 1.22% | 1.54% |
| 2026/08/28 | 6.29% | 2.55% | 3.37% | 5.56% | 2.85% | 3.43% | 3.23% | 3.39% | 2.25% | 2.02% |
| 2026/08/29 | 6.59% | 3.25% | 3.83% | 4.79% | 2.3% | 2.29% | 4.73% | 4.19% | 1.85% | 1.91% |
| 2026/08/30 | 6.66% | 3.09% | 4.61% | 3.71% | 2.89% | 2.1% | 3.76% | 2.37% | 1.82% | 1.28% |
| 2026/08/31 | 6.62% | 4.07% | 3.95% | 3.93% | 3.52% | 2.93% | 2.75% | 2.7% | 2.19% | 1.49% |
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In August 2026, eHarmony’s PPC spend surged, peaking at 8.70 on the 26th. Thumbtack fluctuated, ending at 4.07. Terminix started strong, dipped mid-month, and stabilized. Orkin’s spend was consistent, while Servpro saw a mid-month peak. Forbes and WalmartBusiness had varied trends, with Forbes ending lower. MyPerfectResume and Top10 showed minor fluctuations. BeenVerified’s spend was steady, closing at 1.49.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 2013 |
| 2026/08/02 | 2012 |
| 2026/08/03 | 1891 |
| 2026/08/04 | 2166 |
| 2026/08/05 | 1699 |
| 2026/08/06 | 1599 |
| 2026/08/07 | 1508 |
| 2026/08/08 | 1352 |
| 2026/08/09 | 1346 |
| 2026/08/10 | 1586 |
| 2026/08/11 | 1573 |
| 2026/08/12 | 1517 |
| 2026/08/13 | 1525 |
| 2026/08/14 | 1459 |
| 2026/08/15 | 1341 |
| 2026/08/16 | 1375 |
| 2026/08/17 | 1365 |
| 2026/08/18 | 1304 |
| 2026/08/19 | 1195 |
| 2026/08/20 | 1311 |
| 2026/08/21 | 1359 |
| 2026/08/22 | 1320 |
| 2026/08/23 | 1337 |
| 2026/08/24 | 1347 |
| 2026/08/25 | 1316 |
| 2026/08/26 | 1318 |
| 2026/08/27 | 1387 |
| 2026/08/28 | 1543 |
| 2026/08/29 | 1438 |
| 2026/08/30 | 1474 |
| 2026/08/31 | 1494 |
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August began with 2,013 advertisers, peaking at 2,166 on the 4th. A decline followed, reaching 1,195 on the 19th. The month concluded with a slight recovery, ending at 1,494 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, eharmony.com and aaa.com saw significant click share growth, while accenture.com and thumbtack.com experienced notable declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | forbes.com | thumbtack.com | top10.com | myperfectresume.com | terminix.com | resume-now.com | walmartbusiness.com | eharmony.com | beenverified.com | truthfinder.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 5.33% | 3.83% | 3.06% | 2.27% | 4.31% | 1.02% | 1.42% | 1.63% | 4.91% | 3.09% |
| 2026/08/02 | 4.86% | 3.34% | 3.65% | 1.98% | 2.78% | 1.48% | 1.33% | 1.66% | 6.07% | 3.04% |
| 2026/08/03 | 4.72% | 4.36% | 3.42% | 2.3% | 3.13% | 2.09% | 1.08% | 1.46% | 6.27% | 3.4% |
| 2026/08/04 | 6.24% | 3.94% | 3.36% | 1.68% | 4.57% | 1.75% | 0.98% | 1.4% | 3.43% | 2.78% |
| 2026/08/05 | 3.04% | 2.76% | 3.09% | 2.42% | 4.59% | 1.49% | 2.08% | 2.04% | 2.95% | 2.24% |
| 2026/08/06 | 4.13% | 3.91% | 3.16% | 2.12% | 4.67% | 2.1% | 1.4% | 1.78% | 2.82% | 2.1% |
| 2026/08/07 | 3.29% | 3.87% | 3.81% | 1.44% | 2.75% | 1.58% | 3.42% | 0.47% | 4.06% | 1.42% |
| 2026/08/08 | 3.96% | 4% | 2.41% | 1.22% | 3.75% | 0.91% | 3.5% | 1.1% | 3.16% | 1.45% |
| 2026/08/09 | 3.07% | 3.28% | 2.05% | 2.25% | 1.99% | 1.29% | 3.28% | 1.38% | 2.35% | 2.93% |
| 2026/08/10 | 3.19% | 4.99% | 4.2% | 2.77% | 4.01% | 2.31% | 3.29% | 1.81% | 3.18% | 2.07% |
| 2026/08/11 | 4.45% | 4.5% | 4.35% | 1.07% | 3.45% | 1.23% | 3.47% | 2.22% | 3.28% | 2.62% |
| 2026/08/12 | 2.29% | 4.28% | 1.9% | 2.42% | 2.36% | 1.22% | 3.64% | 0.94% | 2.62% | 1.97% |
| 2026/08/13 | 2.23% | 4.16% | 2.53% | 2.6% | 2.78% | 1.16% | 3.05% | 2% | 2.56% | 2.69% |
| 2026/08/14 | 2.62% | 4.02% | 2.73% | 2.38% | 3.46% | 1.37% | 3.03% | 1.61% | 3.08% | 2.97% |
| 2026/08/15 | 2.44% | 3.2% | 2.23% | 1.72% | 3.1% | 1.32% | 3.87% | 2.34% | 3.81% | 2.15% |
| 2026/08/16 | 2.1% | 3.67% | 2.64% | 2.8% | 1.98% | 1.24% | 4.06% | 1.87% | 4.8% | 2.27% |
| 2026/08/17 | 2.53% | 4.12% | 1.98% | 1.7% | 1.64% | 1.25% | 3.83% | 2.8% | 4.9% | 0.81% |
| 2026/08/18 | 2.87% | 5.7% | 1.6% | 2.48% | 1.79% | 1.86% | 4.08% | 1.12% | 5.21% | 0.81% |
| 2026/08/19 | 3.57% | 4.47% | 3.22% | 3.07% | 1.73% | 1.22% | 3.49% | 2.88% | 2.75% | 2.34% |
| 2026/08/20 | 1.74% | 3.76% | 2.4% | 3.04% | 3.13% | 1.97% | 4.24% | 1.56% | 3.88% | 2.94% |
| 2026/08/21 | 3.27% | 3.07% | 2.48% | 2.06% | 3.07% | 1.18% | 3.47% | 1.48% | 3.75% | 1.39% |
| 2026/08/22 | 4.32% | 2.32% | 2.03% | 3.86% | 2.04% | 3.04% | 3.06% | 1.46% | 4.19% | 2.27% |
| 2026/08/23 | 3.1% | 2.31% | 2.27% | 3.43% | 2.98% | 3.49% | 2.94% | 1.67% | 4.12% | 1.68% |
| 2026/08/24 | 3.57% | 3.15% | 2.51% | 2.52% | 3.13% | 3.59% | 3.27% | 2.11% | 3.11% | 2.3% |
| 2026/08/25 | 7.16% | 3.23% | 1.79% | 3.45% | 2.49% | 2.34% | 4.19% | 2.33% | 3.99% | 1.97% |
| 2026/08/26 | 5.27% | 2.41% | 2.21% | 2.44% | 2.14% | 1.85% | 3.73% | 3.34% | 3.37% | 1.42% |
| 2026/08/27 | 5.2% | 3.33% | 1.68% | 3.5% | 2.56% | 2.63% | 2.92% | 3.25% | 2.5% | 1.39% |
| 2026/08/28 | 5.45% | 2.38% | 2.93% | 3% | 2.2% | 3.78% | 2.98% | 2.42% | 3.38% | 2.19% |
| 2026/08/29 | 4.67% | 3.38% | 2.26% | 4.13% | 2.44% | 2.81% | 4.02% | 2.32% | 2.74% | 1.59% |
| 2026/08/30 | 5.14% | 3.18% | 2.84% | 2.66% | 3% | 2.75% | 3.41% | 2.59% | 2.01% | 2.09% |
| 2026/08/31 | 5.42% | 4.13% | 3.06% | 2.74% | 2.72% | 2.62% | 2.53% | 2.5% | 2.34% | 1.83% |
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In August 2026, Forbes.com saw fluctuating ad impressions, peaking at 7.16% on the 25th. Thumbtack.com maintained a steady presence, while BeenVerified.com started strong but declined. The month ended with Forbes.com leading.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Together, We Are Reinventing — Accenture | Official partner of The R&A. Together, we're reinventing the future of golf. Official...
Build a Resume In 15 Minutes — Show That You Are the Best Candidate With a Genius Resume
The Only Official Provider of Passport Services. Don't Delay—Begin Your Application Today. Travel.State.Gov Is the Official U.S. Government Website for U.S. Passports. Know Before You Go.
Download the Walmart Business Planner For Helpful Tips, Prompts & Advice.
Confirm Business Hours, Upload Photos, And Respond To Customer Messages. Start Now.
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Accenture’s ad highlights innovation in golf, showcasing partnership with The R&A. Resume Genius promises quick, standout resumes. The U.S. Passport site emphasizes official, timely service. Walmart offers easy business planning tools, while Yelp encourages businesses to update and engage with customers.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Services Consulting August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Services Consulting August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Services Consulting August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The US Services Consulting August 2026 Report aggregates data from across both device types and Google Shopping.
The US Services Consulting August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.