US Services Consulting - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Services Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 48.626385301
51.373614699
48%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 13%
Seasonal 0%
Local 2%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
thumbtack.com 8.64
eharmony.com 5.34
ssa.gov 3.96
state.gov 3.24
beenverified.com 3.02
surveymonkey.com 3.02
accenture.com 2.91
aaa.com 2.46
pestie.com 2.34
kpmg.com 2.17
others 62.9
  • thumbtack.com - 8.64%
  • eharmony.com - 5.34%
  • ssa.gov - 3.96%
  • state.gov - 3.24%
  • beenverified.com - 3.02%
  • surveymonkey.com - 3.02%
  • accenture.com - 2.91%
  • aaa.com - 2.46%
  • pestie.com - 2.34%
  • kpmg.com - 2.17%
  • others - 62.9%

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Thumbtack.com leads with 8.64% click share, followed by eharmony.com at 5.34%. Others dominate with 62.90%, overshadowing individual advertisers.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date eharmony.com thumbtack.com terminix.com orkin.com servpro.com forbes.com walmartbusiness.com myperfectresume.com top10.com beenverified.com
2026/08/01 4.06% 3.5% 6.49% 3.68% 1.44% 4.62% 1.65% 3% 2.37% 2.72%
2026/08/02 4.64% 2.96% 4.41% 4.26% 1.7% 4.36% 1.44% 2.02% 2.72% 3.31%
2026/08/03 3.73% 3.73% 4.93% 2.93% 1.33% 4.18% 1.48% 2.8% 2.84% 3.21%
2026/08/04 3.51% 3.46% 6.62% 3.77% 2.29% 4.97% 0.86% 2.01% 2.47% 1.99%
2026/08/05 5.03% 2.28% 6.56% 4.63% 1.1% 3.21% 2.09% 2.28% 2.32% 1.72%
2026/08/06 3.22% 3.44% 6.93% 3.68% 2.58% 3.78% 1.53% 2.39% 1.82% 1.69%
2026/08/07 0.94% 3.65% 4.21% 6.05% 3.32% 3.86% 4.18% 1.66% 3.87% 2.4%
2026/08/08 1.91% 4.18% 5.33% 3.28% 3.84% 5.42% 3.57% 1.29% 1.65% 2.35%
2026/08/09 3.6% 3.28% 3.01% 2.25% 4.46% 2.72% 3.1% 2.79% 1.71% 1.07%
2026/08/10 4.75% 4.64% 6.39% 2.11% 3.21% 3.37% 3.78% 2.49% 2.67% 1.81%
2026/08/11 5.71% 4.19% 5.38% 3.35% 4.23% 3.68% 3.76% 1.45% 3.09% 1.94%
2026/08/12 1.98% 4.29% 3.79% 4% 4.51% 2.66% 4.44% 2.09% 1.22% 1.61%
2026/08/13 3.91% 3.91% 4.09% 4.53% 4.5% 2.82% 3.43% 2.8% 1.38% 1.72%
2026/08/14 3.81% 3.79% 5.5% 5.52% 2.71% 3.23% 3.38% 2.33% 1.73% 1.59%
2026/08/15 6.02% 2.84% 4.48% 4.22% 4.17% 3.06% 3.93% 2.53% 1.42% 2.1%
2026/08/16 4.64% 3.7% 2.96% 4.11% 3.74% 3.08% 4.33% 2.62% 1.87% 2.88%
2026/08/17 6.73% 3.89% 2.64% 2.31% 4.17% 3.07% 3.96% 1.25% 1.7% 2.78%
2026/08/18 2.28% 5.07% 2.57% 5.27% 3.96% 3.75% 4.41% 2.63% 1.17% 3.01%
2026/08/19 6.36% 4.3% 2.68% 3.34% 4.48% 4.91% 3.65% 2.18% 1.92% 1.31%
2026/08/20 3.97% 3.69% 5.05% 3.75% 3.15% 1.92% 4.81% 3.52% 1.72% 2.46%
2026/08/21 3.77% 2.83% 4.81% 4.29% 3.4% 2.14% 4.05% 1.84% 2.4% 2.29%
2026/08/22 3.28% 2.31% 3.31% 3.69% 3.75% 3.65% 3.51% 3.41% 1.91% 2.47%
2026/08/23 4.44% 2.33% 4.72% 4.18% 3.07% 2.8% 3.41% 3.19% 1.48% 2.56%
2026/08/24 5.68% 3.09% 4.42% 2.51% 3.32% 4.29% 3.98% 2.41% 1.92% 2.03%
2026/08/25 6.55% 3.07% 3.69% 3.48% 2.69% 4.04% 4.49% 3.22% 1.67% 2.42%
2026/08/26 8.7% 2.4% 3.14% 3.94% 3.87% 2.62% 4.2% 1.62% 1.62% 1.96%
2026/08/27 8.12% 3.17% 3.86% 3.44% 2.31% 3.42% 3.37% 3.93% 1.22% 1.54%
2026/08/28 6.29% 2.55% 3.37% 5.56% 2.85% 3.43% 3.23% 3.39% 2.25% 2.02%
2026/08/29 6.59% 3.25% 3.83% 4.79% 2.3% 2.29% 4.73% 4.19% 1.85% 1.91%
2026/08/30 6.66% 3.09% 4.61% 3.71% 2.89% 2.1% 3.76% 2.37% 1.82% 1.28%
2026/08/31 6.62% 4.07% 3.95% 3.93% 3.52% 2.93% 2.75% 2.7% 2.19% 1.49%
  • eharmony.com
  • thumbtack.com
  • terminix.com
  • orkin.com
  • servpro.com
  • forbes.com
  • walmartbusiness.com
  • myperfectresume.com
  • top10.com
  • beenverified.com

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In August 2026, eHarmony’s PPC spend surged, peaking at 8.70 on the 26th. Thumbtack fluctuated, ending at 4.07. Terminix started strong, dipped mid-month, and stabilized. Orkin’s spend was consistent, while Servpro saw a mid-month peak. Forbes and WalmartBusiness had varied trends, with Forbes ending lower. MyPerfectResume and Top10 showed minor fluctuations. BeenVerified’s spend was steady, closing at 1.49.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 2013
2026/08/02 2012
2026/08/03 1891
2026/08/04 2166
2026/08/05 1699
2026/08/06 1599
2026/08/07 1508
2026/08/08 1352
2026/08/09 1346
2026/08/10 1586
2026/08/11 1573
2026/08/12 1517
2026/08/13 1525
2026/08/14 1459
2026/08/15 1341
2026/08/16 1375
2026/08/17 1365
2026/08/18 1304
2026/08/19 1195
2026/08/20 1311
2026/08/21 1359
2026/08/22 1320
2026/08/23 1337
2026/08/24 1347
2026/08/25 1316
2026/08/26 1318
2026/08/27 1387
2026/08/28 1543
2026/08/29 1438
2026/08/30 1474
2026/08/31 1494

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August began with 2,013 advertisers, peaking at 2,166 on the 4th. A decline followed, reaching 1,195 on the 19th. The month concluded with a slight recovery, ending at 1,494 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
eharmony.com 1.78%
aaa.com 1.32%
match.com 1.12%
ancestorrecords.org 0.48%
surveymonkey.com 0.44%
top10.com -0.42%
terminix.com -0.47%
ssa.gov -0.54%
thumbtack.com -0.72%
accenture.com -0.82%

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In the past month, eharmony.com and aaa.com saw significant click share growth, while accenture.com and thumbtack.com experienced notable declines.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date forbes.com thumbtack.com top10.com myperfectresume.com terminix.com resume-now.com walmartbusiness.com eharmony.com beenverified.com truthfinder.com
2026/08/01 5.33% 3.83% 3.06% 2.27% 4.31% 1.02% 1.42% 1.63% 4.91% 3.09%
2026/08/02 4.86% 3.34% 3.65% 1.98% 2.78% 1.48% 1.33% 1.66% 6.07% 3.04%
2026/08/03 4.72% 4.36% 3.42% 2.3% 3.13% 2.09% 1.08% 1.46% 6.27% 3.4%
2026/08/04 6.24% 3.94% 3.36% 1.68% 4.57% 1.75% 0.98% 1.4% 3.43% 2.78%
2026/08/05 3.04% 2.76% 3.09% 2.42% 4.59% 1.49% 2.08% 2.04% 2.95% 2.24%
2026/08/06 4.13% 3.91% 3.16% 2.12% 4.67% 2.1% 1.4% 1.78% 2.82% 2.1%
2026/08/07 3.29% 3.87% 3.81% 1.44% 2.75% 1.58% 3.42% 0.47% 4.06% 1.42%
2026/08/08 3.96% 4% 2.41% 1.22% 3.75% 0.91% 3.5% 1.1% 3.16% 1.45%
2026/08/09 3.07% 3.28% 2.05% 2.25% 1.99% 1.29% 3.28% 1.38% 2.35% 2.93%
2026/08/10 3.19% 4.99% 4.2% 2.77% 4.01% 2.31% 3.29% 1.81% 3.18% 2.07%
2026/08/11 4.45% 4.5% 4.35% 1.07% 3.45% 1.23% 3.47% 2.22% 3.28% 2.62%
2026/08/12 2.29% 4.28% 1.9% 2.42% 2.36% 1.22% 3.64% 0.94% 2.62% 1.97%
2026/08/13 2.23% 4.16% 2.53% 2.6% 2.78% 1.16% 3.05% 2% 2.56% 2.69%
2026/08/14 2.62% 4.02% 2.73% 2.38% 3.46% 1.37% 3.03% 1.61% 3.08% 2.97%
2026/08/15 2.44% 3.2% 2.23% 1.72% 3.1% 1.32% 3.87% 2.34% 3.81% 2.15%
2026/08/16 2.1% 3.67% 2.64% 2.8% 1.98% 1.24% 4.06% 1.87% 4.8% 2.27%
2026/08/17 2.53% 4.12% 1.98% 1.7% 1.64% 1.25% 3.83% 2.8% 4.9% 0.81%
2026/08/18 2.87% 5.7% 1.6% 2.48% 1.79% 1.86% 4.08% 1.12% 5.21% 0.81%
2026/08/19 3.57% 4.47% 3.22% 3.07% 1.73% 1.22% 3.49% 2.88% 2.75% 2.34%
2026/08/20 1.74% 3.76% 2.4% 3.04% 3.13% 1.97% 4.24% 1.56% 3.88% 2.94%
2026/08/21 3.27% 3.07% 2.48% 2.06% 3.07% 1.18% 3.47% 1.48% 3.75% 1.39%
2026/08/22 4.32% 2.32% 2.03% 3.86% 2.04% 3.04% 3.06% 1.46% 4.19% 2.27%
2026/08/23 3.1% 2.31% 2.27% 3.43% 2.98% 3.49% 2.94% 1.67% 4.12% 1.68%
2026/08/24 3.57% 3.15% 2.51% 2.52% 3.13% 3.59% 3.27% 2.11% 3.11% 2.3%
2026/08/25 7.16% 3.23% 1.79% 3.45% 2.49% 2.34% 4.19% 2.33% 3.99% 1.97%
2026/08/26 5.27% 2.41% 2.21% 2.44% 2.14% 1.85% 3.73% 3.34% 3.37% 1.42%
2026/08/27 5.2% 3.33% 1.68% 3.5% 2.56% 2.63% 2.92% 3.25% 2.5% 1.39%
2026/08/28 5.45% 2.38% 2.93% 3% 2.2% 3.78% 2.98% 2.42% 3.38% 2.19%
2026/08/29 4.67% 3.38% 2.26% 4.13% 2.44% 2.81% 4.02% 2.32% 2.74% 1.59%
2026/08/30 5.14% 3.18% 2.84% 2.66% 3% 2.75% 3.41% 2.59% 2.01% 2.09%
2026/08/31 5.42% 4.13% 3.06% 2.74% 2.72% 2.62% 2.53% 2.5% 2.34% 1.83%
  • forbes.com
  • thumbtack.com
  • top10.com
  • myperfectresume.com
  • terminix.com
  • resume-now.com
  • walmartbusiness.com
  • eharmony.com
  • beenverified.com
  • truthfinder.com

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In August 2026, Forbes.com saw fluctuating ad impressions, peaking at 7.16% on the 25th. Thumbtack.com maintained a steady presence, while BeenVerified.com started strong but declined. The month ended with Forbes.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Consulting - Last month
  1. 1
    Accenture https://www.accenture.com

    Together, We Are Reinventing — Accenture | Official partner of The R&A. Together, we're reinventing the future of golf. Official...

  2. 2
    Free Resume Templates https://www.resumegenius.com › resume-builder

    Build a Resume In 15 Minutes — Show That You Are the Best Candidate With a Genius Resume

  3. 3
    U.S. Passport Official Website | Passport Applications https://travel.state.gov › passport › applications

    The Only Official Provider of Passport Services. Don't Delay—Begin Your Application Today. Travel.State.Gov Is the Official U.S. Government Website for U.S. Passports. Know Before You Go.

  4. 4
    Business Planner Templates - Business Planning Made Easy https://info.walmartbusiness.com

    Download the Walmart Business Planner For Helpful Tips, Prompts & Advice.

  5. 5
    Update Your Business Info - Add Your Business https://business.yelp.com › yelp › business

    Confirm Business Hours, Upload Photos, And Respond To Customer Messages. Start Now.

Copyright © Adthena. All rights reserved.

Accenture’s ad highlights innovation in golf, showcasing partnership with The R&A. Resume Genius promises quick, standout resumes. The U.S. Passport site emphasizes official, timely service. Walmart offers easy business planning tools, while Yelp encourages businesses to update and engage with customers.

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