US Services Consulting - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Services Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.3732194035
64.6267805965
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 3%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 36%

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Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 9.77
truthfinder.com 4.04
spokeo.com 3.69
top10.com 2.95
zola.com 2.94
terminix.com 2.45
thumbtack.com 2.23
information.com 2.07
score.org 2.04
monday.com 1.89
others 65.93
  • beenverified.com - 9.77%
  • truthfinder.com - 4.04%
  • spokeo.com - 3.69%
  • top10.com - 2.95%
  • zola.com - 2.94%
  • terminix.com - 2.45%
  • thumbtack.com - 2.23%
  • information.com - 2.07%
  • score.org - 2.04%
  • monday.com - 1.89%
  • others - 65.93%

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In the PPC landscape, ‘beenverified.com’ leads with 9.77% click share, while ‘others’ dominate at 65.93%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date orkin.com beenverified.com spokeo.com truthfinder.com top10.com terminix.com monday.com score.org zola.com squarespace.com
2025/10/01 1.32% 4.02% 3.24% 3.97% 4.17% 2.15% 3.7% 2.7% 3.73% 0.3%
2025/10/02 2.15% 4.13% 3.23% 3.1% 4.52% 2.32% 3.45% 1.82% 2.56% 4.03%
2025/10/03 2.34% 4.48% 2.78% 3.33% 3.73% 2.31% 2.53% 2.09% 1.38% 1.01%
2025/10/04 3.41% 5.33% 3.12% 3.67% 5.07% 2.49% 3.22% 1.15% 0.96% 0.81%
2025/10/05 3.66% 5.73% 3.02% 3.03% 3.36% 2.41% 2.36% 0.63% 3.21% 0.11%
2025/10/06 2.15% 5% 3.04% 3.02% 4.39% 2.48% 3.06% 1.46% 3.33% 1.87%
2025/10/07 2.56% 4.79% 3.2% 3.01% 3.84% 2.46% 3.01% 2.02% 2.96% 2.52%
2025/10/08 3.95% 5.3% 2.97% 2.88% 3.34% 2.7% 2.69% 2.89% 1.66% 0.36%
2025/10/09 3.54% 5.36% 2.67% 2.96% 2.44% 3.6% 2.8% 1.56% 2.16% 2.63%
2025/10/10 3.24% 6.21% 3.09% 3.07% 3.73% 2.98% 2.52% 1.38% 1.49% 2.12%
2025/10/11 3.81% 5.58% 3.17% 3.81% 3.53% 2.28% 2.33% 2.31% 1.58% 1.92%
2025/10/12 3.89% 6.87% 3.01% 4.63% 3.41% 2.56% 1.95% 0.83% 1.85% 3.38%
2025/10/13 3.13% 5.62% 3.27% 4.05% 3.45% 2.54% 2.22% 1.93% 3.33% 4.26%
2025/10/14 4.62% 6.31% 3.03% 4.03% 2.84% 2.62% 1.83% 2.36% 2.81% 0.72%
2025/10/15 5.5% 6% 3.24% 3.6% 3.08% 2.9% 2.41% 1.42% 2.17% 3.75%
2025/10/16 5.51% 5.77% 3.39% 3.52% 3.81% 2.89% 4.78% 1.9% 3.29% 1.2%
2025/10/17 2.98% 5.61% 3.16% 3.9% 4% 2.41% 3.93% 2.81% 1.45% 4.83%
2025/10/18 4.31% 5.34% 3.04% 3.32% 3.19% 3.04% 5.42% 2.76% 2.9% 3.24%
2025/10/19 2.8% 5.33% 3.48% 3.62% 5.25% 2.19% 5.74% 2.27% 2.96% 4.67%
2025/10/20 2.57% 5.74% 3.23% 4.13% 3.29% 2.18% 4.37% 4.57% 3.27% 1.92%
2025/10/21 4.73% 4.6% 3.31% 4.25% 1.78% 2.26% 1.12% 3.58% 2.25% 3.28%
2025/10/22 3.53% 4.97% 3.63% 4.12% 1.96% 2.02% 0.86% 2.72% 2.85% 3.34%
2025/10/23 5.45% 4.59% 3.76% 3.9% 2.02% 2.69% 1.05% 1.99% 4.32% 1.74%
2025/10/24 4.34% 4.26% 3.87% 3.98% 2.1% 2.2% 0.69% 1.81% 2.8% 3.63%
2025/10/25 5.36% 3.99% 3.6% 3.79% 1.88% 2.11% 0.53% 2.13% 3.62% 1.92%
2025/10/26 5.69% 3.9% 3.74% 3.89% 1.92% 2.48% 0.79% 2.89% 2.91% 1.61%
2025/10/27 5.87% 3.49% 3.79% 3.4% 2.02% 2.11% 0.57% 3.3% 1.77% 2.02%
2025/10/28 7.72% 3.62% 3.67% 3.41% 1.67% 2.28% 0.63% 2.11% 2.2% 2.88%
2025/10/29 4.35% 4.64% 3.88% 3.75% 2.08% 2.81% 0.77% 3.01% 2.81% 1.64%
2025/10/30 4.65% 4.23% 4.36% 3.82% 2.05% 2.21% 0.59% 3.98% 2.4% 2.97%
2025/10/31 5.1% 4.85% 4.14% 4.09% 2.64% 2.6% 0.79% 0.76% 0.48% 0.42%
  • orkin.com
  • beenverified.com
  • spokeo.com
  • truthfinder.com
  • top10.com
  • terminix.com
  • monday.com
  • score.org
  • zola.com
  • squarespace.com

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In October 2025, Orkin.com saw a steady rise in PPC spend share, peaking at 7.72% on the 28th. Meanwhile, BeenVerified.com maintained a consistent presence, while Monday.com experienced a significant drop mid-month. The month concluded with Orkin.com leading the spend share.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 2890
2025/10/02 2854
2025/10/03 2829
2025/10/04 2629
2025/10/05 2723
2025/10/06 2841
2025/10/07 2794
2025/10/08 2709
2025/10/09 2708
2025/10/10 2812
2025/10/11 2650
2025/10/12 2663
2025/10/13 2794
2025/10/14 2790
2025/10/15 2758
2025/10/16 2751
2025/10/17 2650
2025/10/18 2668
2025/10/19 2661
2025/10/20 2776
2025/10/21 2497
2025/10/22 2615
2025/10/23 2612
2025/10/24 2685
2025/10/25 2458
2025/10/26 2482
2025/10/27 2654
2025/10/28 2604
2025/10/29 2678
2025/10/30 2664
2025/10/31 2675

Copyright © Adthena. All rights reserved.

October saw a fluctuating trend in distinct advertisers, starting at 2,890 and ending at 2,675. Mid-month dips and recoveries highlighted dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
squarespace.com 0.87%
beenverified.com 0.82%
orkin.com 0.76%
score.org 0.56%
myperfectresume.com 0.49%
checkpeople.com -0.6%
yelp.com -0.75%
project-management.com -0.93%
monday.com -0.97%
top10.com -1.1%

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Squarespace.com leads with a 0.87% click share increase, while top10.com faces a -1.1% decline.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com truthfinder.com spokeo.com terminix.com thumbtack.com information.com top10.com score.org monday.com zola.com
2025/10/01 7.52% 4.35% 3.53% 2.1% 2.83% 1% 3.47% 2.33% 2.36% 4.44%
2025/10/02 7.85% 3.73% 3.79% 2.34% 2.36% 1.69% 3.65% 1.36% 2.24% 3.32%
2025/10/03 8.17% 3.91% 3.19% 2.42% 2.25% 1.87% 3.34% 1.77% 1.72% 1.85%
2025/10/04 9.74% 4.25% 3.58% 2.53% 2.69% 2.11% 4.48% 1.05% 2.23% 1.2%
2025/10/05 9.61% 3.36% 3.38% 2.56% 2.34% 1.71% 3.05% 0.51% 1.64% 3.69%
2025/10/06 8.14% 3.38% 3.46% 2.61% 3.72% 1.99% 4.13% 1.45% 2.24% 3.97%
2025/10/07 7.31% 3.41% 3.62% 2.73% 3.13% 2.05% 3.58% 1.48% 2.38% 3.76%
2025/10/08 7.99% 3.18% 3.3% 3% 3.52% 1.87% 3.24% 2.13% 2.22% 2.11%
2025/10/09 7.82% 3.38% 3.03% 3.53% 2.51% 1.81% 2.48% 1.61% 2.49% 2.6%
2025/10/10 8.87% 3.36% 3.32% 3.5% 2.79% 2.62% 3.69% 1.27% 2.17% 1.69%
2025/10/11 7.94% 4.21% 3.43% 2.8% 1.81% 2.54% 3.56% 1.97% 2.01% 1.79%
2025/10/12 9.86% 4.72% 3.17% 3.09% 1.69% 2.34% 3.44% 0.69% 1.68% 2.17%
2025/10/13 8.02% 4.37% 3.49% 2.95% 4.1% 1.63% 3.48% 1.55% 1.93% 3.92%
2025/10/14 8.51% 4.18% 3.04% 3.23% 3.2% 1.75% 2.86% 1.72% 1.51% 3.28%
2025/10/15 8.81% 3.89% 3.36% 3.68% 2.96% 1.76% 2.98% 1.36% 2.01% 2.45%
2025/10/16 8.27% 3.8% 3.5% 3.29% 2.35% 1.92% 3.43% 1.4% 4.16% 3.88%
2025/10/17 8.62% 4.32% 3.29% 3.01% 1.77% 2.25% 3.88% 2.05% 3.35% 1.47%
2025/10/18 8.39% 3.65% 3.16% 3.66% 1.9% 1.62% 2.95% 1.86% 4.44% 3.09%
2025/10/19 8.7% 3.77% 4.05% 2.51% 2.39% 2.02% 5.14% 1.43% 4.74% 2.96%
2025/10/20 10.02% 4.33% 3.03% 2.64% 2.47% 2.33% 2.9% 3.19% 3.68% 2.99%
2025/10/21 8.51% 4.6% 3.4% 2.77% 3.42% 2.41% 1.69% 2.75% 1.05% 1.93%
2025/10/22 9.4% 4.29% 3.57% 2.34% 2.72% 1.98% 1.88% 2.04% 0.58% 2.8%
2025/10/23 8.87% 4.02% 3.7% 3.21% 2.77% 1.76% 1.91% 1.38% 0.73% 4.03%
2025/10/24 8.25% 4.06% 3.82% 2.71% 2.36% 2.17% 2.09% 1.55% 0.43% 2.4%
2025/10/25 7.4% 4.1% 3.54% 2.62% 1.89% 1.9% 1.84% 2% 0.33% 3.17%
2025/10/26 7.78% 4.05% 3.64% 3.18% 1.81% 1.84% 1.83% 2.4% 0.46% 2.36%
2025/10/27 6.81% 3.63% 3.86% 2.56% 3.76% 2.12% 1.92% 2.69% 0.35% 1.57%
2025/10/28 7.22% 3.59% 3.82% 2.85% 4.19% 2.02% 1.64% 1.75% 0.37% 2.14%
2025/10/29 9.57% 3.67% 3.7% 3.25% 2.61% 1.98% 2% 2.52% 0.48% 2.54%
2025/10/30 8.7% 3.79% 4.29% 2.59% 2.38% 2.03% 2.01% 3.43% 0.38% 2.31%
2025/10/31 9.63% 4% 3.94% 2.96% 2.58% 2.49% 2.48% 0.59% 0.48% 0.46%
  • beenverified.com
  • truthfinder.com
  • spokeo.com
  • terminix.com
  • thumbtack.com
  • information.com
  • top10.com
  • score.org
  • monday.com
  • zola.com

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In October 2025, beenverified.com led with fluctuating impressions, peaking at 10.02% on the 20th. truthfinder.com and spokeo.com showed steady trends, while terminix.com and thumbtack.com experienced varied shifts. By month’s end, beenverified.com maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Consulting - Last month
  1. 1
    Top Franchises Under $30k https://www.franchiseforsale.com

    Browse Franchise by Investment — Search a wide selection of franchises and business opportunities on FranchiseForSale.com. Browse Top Business & Franchise Opportunities - for 2021. Many Starting Under $30k.

  2. 2
    Project Plan Template https://www.monday.com

    Ready-Made Templates — Visually Map Out Projects. Work Together More Efficiently. Try monday.com Templates Today! Teams Love Using monday.com Project Planning Templates for Both Simple ...

  3. 3
    Beautiful Wedding Templates https://www.squarespace.com

    Squarespace© Website Builder — Showcase your photos and share wedding details with stunning, easy-to-customize designs. Customize the website for your big day with award-winning designs and a...

  4. 4
    10 Best Project Plan Templates - Best for Small Teams https://www.top10.com › project-mgmt › comparison

    Discover the Best Software to Track Workflow In Complex Projects & Daily Business Tasks.

  5. 5
    Update Your Business Info https://business.yelp.com › yelp › business

    Add Your Business — Claim Your Free Business Page To Connect With Millions Of Yelp Visitors. It's Quick & Easy

Copyright © Adthena. All rights reserved.

In the world of Google PPC, five top-performing ads reveal diverse strategies. FranchiseForSale.com entices with affordable franchise opportunities under $30k. Monday.com and Top10.com focus on project planning, offering templates for efficient teamwork. Squarespace.com captivates with customizable wedding templates, while Yelp.com empowers businesses to connect with millions.

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