US Services Consulting - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Services Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.6862429491
53.3137570509
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 9%
Seasonal 0%
Local 2%
Problem Solving 26%

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Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
thumbtack.com 6.1
beenverified.com 4.53
eharmony.com 4.14
pestie.com 3.68
forbes.com 3.07
ssa.gov 2.96
top10.com 2.82
terminix.com 2.53
truthfinder.com 2.46
thepennyhoarder.com 2
others 65.71
  • thumbtack.com - 6.1%
  • beenverified.com - 4.53%
  • eharmony.com - 4.14%
  • pestie.com - 3.68%
  • forbes.com - 3.07%
  • ssa.gov - 2.96%
  • top10.com - 2.82%
  • terminix.com - 2.53%
  • truthfinder.com - 2.46%
  • thepennyhoarder.com - 2%
  • others - 65.71%

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In the PPC landscape, ‘thumbtack.com’ leads with 6.10% click share, while ‘others’ dominate at 65.71%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date terminix.com top10.com forbes.com yelp.com beenverified.com thumbtack.com orkin.com betterhelp.com legalzoom.com monday.com
2026/07/01 4.46% 3.55% 4.79% 3% 2.86% 3.6% 3.25% 3.09% 3.14% 4.62%
2026/07/02 4.37% 2.06% 6.43% 2.62% 2.78% 3.57% 3.29% 1.93% 3.27% 3.07%
2026/07/03 4.05% 1.64% 4.77% 4% 2.48% 2.45% 2.65% 2.29% 4.01% 5.64%
2026/07/04 2.81% 2.17% 5.21% 5.1% 3.47% 2.25% 3.48% 1.88% 3.85% 6.03%
2026/07/05 4.13% 2.65% 5.48% 4.56% 3.62% 1.41% 3.34% 2.2% 2.87% 4.32%
2026/07/06 4.09% 4% 4.42% 2.04% 3.23% 5.51% 3.36% 1.81% 3.13% 6.38%
2026/07/07 4.51% 2.82% 5.08% 2.68% 3.05% 4.59% 4.02% 2.25% 3.5% 4.39%
2026/07/08 3.74% 2.78% 5.23% 2.66% 4.26% 3.49% 3.72% 1.66% 3.43% 6.18%
2026/07/09 3.58% 4.22% 4.65% 4.67% 4.11% 3.69% 2.47% 2.31% 3.68% 4.77%
2026/07/10 4.52% 3.66% 5.72% 4.43% 3.04% 3.05% 3.97% 2.34% 4.1% 4.49%
2026/07/11 4.7% 2.25% 6.15% 3.41% 3.28% 2.85% 2.25% 2.02% 4.05% 4.17%
2026/07/12 6.49% 3.39% 5.09% 3.47% 3.29% 2.61% 3.07% 2.56% 3.24% 3.94%
2026/07/13 5.37% 2.16% 4.8% 2.47% 2.29% 4.95% 3.68% 2.62% 3.91% 3.41%
2026/07/14 5.39% 2.95% 3.37% 1.97% 2.32% 4.74% 3.7% 2.11% 5.24% 1.58%
2026/07/15 7.65% 3.42% 3.69% 1.82% 2.69% 3.7% 2.98% 2.57% 3.48% 3.26%
2026/07/16 6.78% 3.61% 3.74% 4.2% 1.56% 2.86% 2.69% 2.08% 2.86% 5.51%
2026/07/17 6.51% 4.53% 2.77% 1.73% 1.83% 2.37% 3.08% 2.71% 2.62% 4.28%
2026/07/18 8.17% 3.64% 3.89% 2.48% 2.5% 1.67% 2.98% 2.61% 2.1% 1.73%
2026/07/19 7.62% 1.74% 4.92% 2.54% 2.05% 1.49% 2.35% 2.66% 2.82% 0.98%
2026/07/20 8.43% 3.12% 3.25% 2.24% 1.81% 4.4% 1.64% 2.47% 3.39% 4.28%
2026/07/21 5.34% 2.92% 3.33% 1.95% 2.3% 4.69% 3.66% 2.09% 5.18% 1.56%
2026/07/22 5.99% 3.04% 5.2% 2.77% 2.45% 2.99% 2.32% 2.29% 3.41% 4.23%
2026/07/23 4.34% 2.49% 3.5% 3.42% 2.16% 3.03% 3.07% 2.58% 4.12% 2.41%
2026/07/24 4.63% 2.77% 4.2% 3.48% 2.45% 3.21% 2.68% 2.19% 3.48% 4.06%
2026/07/25 5.39% 2.91% 5.4% 3% 2.65% 2.62% 2.39% 1.98% 3.17% 2.96%
2026/07/26 5.44% 1.89% 3.97% 2.75% 2.74% 3.8% 3.36% 2.54% 3.79% 2.98%
2026/07/27 6.03% 2.76% 4.01% 1.85% 2.59% 4.03% 2.53% 3.13% 2.28% 2.04%
2026/07/28 4.58% 3.51% 3.85% 2.79% 2.46% 3.41% 2.59% 2.56% 3.14% 5.46%
2026/07/29 5.3% 4.43% 3.82% 2.31% 2.8% 2.84% 2.76% 2.65% 4.08% 3.26%
2026/07/30 5.19% 2.14% 4.26% 4.25% 2.59% 2.86% 2.44% 3.44% 3.46% 4.22%
2026/07/31 5.72% 3.48% 3.26% 2.77% 2.7% 2.68% 2.66% 2.61% 2.44% 2.1%
  • terminix.com
  • top10.com
  • forbes.com
  • yelp.com
  • beenverified.com
  • thumbtack.com
  • orkin.com
  • betterhelp.com
  • legalzoom.com
  • monday.com

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In July 2026, Terminix’s PPC spend surged mid-month, peaking at 8.43 on July 20. Meanwhile, Monday.com experienced fluctuations, ending with a dip to 2.10.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 1851
2026/07/02 1904
2026/07/03 1946
2026/07/04 1914
2026/07/05 1848
2026/07/06 1926
2026/07/07 1917
2026/07/08 1798
2026/07/09 1726
2026/07/10 1882
2026/07/11 1757
2026/07/12 1856
2026/07/13 1943
2026/07/14 1906
2026/07/15 1913
2026/07/16 1912
2026/07/17 1902
2026/07/18 1795
2026/07/19 1760
2026/07/20 1744
2026/07/21 1906
2026/07/22 2146
2026/07/23 2188
2026/07/24 2142
2026/07/25 2185
2026/07/26 2217
2026/07/27 2163
2026/07/28 2103
2026/07/29 2091
2026/07/30 2053
2026/07/31 1999

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July saw a dynamic shift in advertisers, starting at 1,851 and peaking at 2,217. The month concluded with 1,999 advertisers, reflecting a vibrant market.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ssa.gov 0.85%
eharmony.com 0.39%
shopify.com 0.39%
state.gov 0.38%
terminix.com 0.37%
thumbtack.com -0.43%
top10.com -0.43%
monday.com -0.51%
forbes.com -0.6%
beenverified.com -0.9%

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SSA.gov surged with a 0.85 increase, while BeenVerified.com dropped by 0.9.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com top10.com truthfinder.com terminix.com forbes.com thumbtack.com yelp.com thepennyhoarder.com legalzoom.com walmartbusiness.com
2026/07/01 4.98% 3.44% 3.21% 2.69% 3.68% 3.79% 3.01% 3.1% 2.57% 2.19%
2026/07/02 4.85% 2.67% 2.25% 2.72% 5.19% 4% 2.1% 1.33% 2.84% 2.81%
2026/07/03 4% 2.27% 3.63% 2.54% 4.05% 2.58% 3.92% 1.94% 3.52% 1.87%
2026/07/04 5.73% 2.65% 3.62% 1.7% 4.45% 2.63% 4.97% 2.13% 3.58% 2.42%
2026/07/05 6.05% 3.04% 2.9% 2.4% 4.85% 1.77% 4.61% 2.7% 2.4% 3.22%
2026/07/06 5.46% 4.38% 2.82% 2.42% 3.74% 6.05% 1.95% 2.48% 2.8% 1.64%
2026/07/07 5.22% 3.65% 2.36% 2.82% 4.73% 4.8% 2.88% 3% 3.06% 2.94%
2026/07/08 7.5% 4.53% 2.51% 2.3% 5.35% 4.08% 2.54% 2.53% 2.97% 2.03%
2026/07/09 7.06% 6.07% 2.76% 2.03% 4.88% 4.05% 5% 2.15% 3.28% 1.73%
2026/07/10 5.16% 4.43% 2.71% 2.61% 6.38% 3.36% 4.33% 2.86% 3.62% 1.22%
2026/07/11 5.6% 3.16% 3.49% 2.9% 5.98% 3.09% 3.08% 2.84% 3.74% 2.05%
2026/07/12 5.91% 4.4% 3.03% 3.68% 5.1% 2.83% 3.27% 2.43% 2.75% 2.41%
2026/07/13 4.04% 2.81% 2.51% 3.36% 6.07% 5.22% 1.87% 3.01% 3.3% 2.57%
2026/07/14 3.69% 3.23% 3.16% 3.27% 2.89% 4.95% 2.1% 3.87% 4.6% 1.79%
2026/07/15 4.46% 3.16% 2.96% 5.12% 3.63% 4.01% 1.2% 2.69% 3.04% 1.56%
2026/07/16 2.56% 3.61% 1.93% 4.62% 4.24% 3.54% 3.32% 2.63% 2.47% 0.72%
2026/07/17 3.25% 5.59% 2.49% 4.09% 2.8% 2.71% 1.57% 2.33% 1.79% 1.9%
2026/07/18 4.38% 4.14% 2.98% 5% 4.25% 1.94% 1.55% 3.05% 1.38% 4.38%
2026/07/19 3.38% 2.65% 3.16% 4.77% 4.93% 1.78% 1.78% 2.76% 2.05% 2.73%
2026/07/20 2.67% 3.41% 2.65% 5.49% 3.78% 4.82% 1.68% 3.69% 2.49% 0.84%
2026/07/21 3.69% 3.23% 3.16% 3.27% 2.89% 4.95% 2.1% 3.87% 4.6% 1.79%
2026/07/22 4.17% 4.49% 2.71% 3.45% 5.48% 3.3% 2.24% 3.57% 2.81% 1.74%
2026/07/23 3.62% 2.57% 2.2% 2.73% 4.36% 3.41% 2.85% 2.89% 3.58% 2.47%
2026/07/24 4.37% 3.13% 2.89% 2.81% 4.52% 3.57% 3.31% 2.61% 3.05% 1.92%
2026/07/25 4.35% 3.57% 3.29% 3.29% 5.15% 3.1% 2.64% 2.32% 2.65% 2.53%
2026/07/26 4.64% 2.57% 2.76% 3.25% 4.09% 4.33% 2.58% 3.65% 3.23% 3.21%
2026/07/27 4.67% 3.57% 3.4% 3.61% 3.87% 4.27% 1.44% 2.32% 1.74% 1.89%
2026/07/28 4.34% 3.95% 2.86% 2.97% 4.35% 3.95% 2.16% 2.51% 2.69% 2.95%
2026/07/29 4.73% 4.85% 3.06% 3.22% 4.38% 3.26% 1.9% 3.07% 3.6% 2.75%
2026/07/30 4.61% 3.22% 3.17% 3.19% 4.16% 3.19% 3.69% 3.34% 2.9% 2.95%
2026/07/31 4.8% 4.57% 4.21% 3.82% 3.4% 3.1% 2.67% 2.18% 1.6% 1.5%
  • beenverified.com
  • top10.com
  • truthfinder.com
  • terminix.com
  • forbes.com
  • thumbtack.com
  • yelp.com
  • thepennyhoarder.com
  • legalzoom.com
  • walmartbusiness.com

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In July 2026, beenverified.com saw fluctuating impressions, peaking at 7.50% on July 8. Top10.com and truthfinder.com experienced moderate variations, while terminix.com had a notable rise mid-month. Forbes.com maintained a steady presence, ending with 3.40%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Consulting - Last month
  1. 1
    eharmony Official Site https://www.eharmony.com › dating

    eharmony - Here for Real Love — Don’t waste more time on casual dating. See who our experts match you with, for free. Every 14 minutes someone finds love on eharmony.

  2. 2
    Free Public Records - Just Enter A Name & State https://www.information.com/people_search/verified_record

    Search Anyone For Free. Get Address, Phone, & Complete Background Check.

  3. 3
    Search Anyone by Name & State https://tracking.truthfinder.com › signup › socialmedia

    Enter a Name See What Comes Up — Search any U.S. name and get a detailed background report. Fast, simple, confidential. Find social media, contact info, criminal & traffic records plus more. Start your search. Public Records. Search Any Name. Background Check By Name. Unlimited Public Records. Unlimited Lookups.

  4. 4
    Business Planner Templates https://info.walmartbusiness.com

    Business Planning Made Easy — Download the Walmart Business Planner For Helpful Tips, Prompts & Advice.

  5. 5
    Update Your Business Info https://business.yelp.com › yelp › business

    Add Your Business — Confirm Business Hours, Upload Photos, And Respond To Customer Messages. Start Now.

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In the realm of Google PPC, eharmony’s ad stands out with its promise of “Real Love,” emphasizing expert matchmaking and frequent success stories. Information.com and Truthfinder focus on comprehensive public records, offering detailed background checks. Walmart Business simplifies planning with downloadable templates, while Yelp encourages businesses to engage with customers by updating their profiles.

Frequently Asked Questions

Customer Success Stories

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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