US Services Consulting - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Services Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.9370230721
61.0629769279
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 4%
Seasonal 0%
Local 1%
Problem Solving 30%

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Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 5.58
thumbtack.com 4.82
pestie.com 4.32
eharmony.com 3.64
betterhelp.com 2.85
truthfinder.com 2.81
surveymonkey.com 2.8
aaa.com 2.74
forbes.com 2.72
state.gov 2.63
others 65.09
  • beenverified.com - 5.58%
  • thumbtack.com - 4.82%
  • pestie.com - 4.32%
  • eharmony.com - 3.64%
  • betterhelp.com - 2.85%
  • truthfinder.com - 2.81%
  • surveymonkey.com - 2.8%
  • aaa.com - 2.74%
  • forbes.com - 2.72%
  • state.gov - 2.63%
  • others - 65.09%

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In the PPC landscape, ‘others’ dominate with 65.09% click share, while ‘beenverified.com’ leads specific advertisers at 5.58%, followed by ‘thumbtack.com’ at 4.82%.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com forbes.com terminix.com beenverified.com yelp.com thumbtack.com servpro.com truthfinder.com orkin.com google.com
2026/04/01 5.19% 6.26% 4.33% 3.14% 4.32% 3.23% 2.2% 2.76% 1.53% 1.88%
2026/04/02 7.09% 5.6% 4.3% 3.48% 3.84% 3.18% 2.23% 1.93% 2.55% 1.75%
2026/04/03 6.36% 4.8% 3.58% 2.44% 4.88% 2.63% 2.12% 1.71% 2.39% 8.83%
2026/04/04 5.53% 4.99% 3.14% 3.29% 5.16% 1.85% 1.97% 2.38% 1.77% 16.99%
2026/04/05 4.2% 5.89% 3.86% 2.85% 3.88% 2.04% 1.6% 2.75% 2.89% 11.7%
2026/04/06 4.47% 5.29% 4.04% 2.5% 5.28% 4.13% 2.93% 2.07% 2.66% 11.55%
2026/04/07 4.37% 5.22% 4.38% 3% 4.36% 4.19% 2.18% 1.94% 1.48% 10.59%
2026/04/08 4.43% 4.8% 4.54% 2.73% 4.35% 3.33% 2.62% 2.4% 1.64% 7.85%
2026/04/09 5.54% 5.37% 5.79% 2.82% 3.38% 3.35% 3.26% 2.29% 1.05% 3.31%
2026/04/10 5.14% 5.31% 5.8% 2.89% 4.23% 2.65% 2.47% 1.88% 1.11% 10.04%
2026/04/11 6.55% 6.18% 6.28% 3.27% 5% 2.15% 2.82% 2.82% 2.57% 0.2%
2026/04/12 5.05% 5.75% 7.83% 3.35% 6.41% 1.93% 1.45% 3.01% 3.93% 0.13%
2026/04/13 5.42% 5.91% 5.55% 3.52% 4.59% 4.21% 2.69% 2.36% 3.95% 0.16%
2026/04/14 5.44% 6.22% 4.72% 4.06% 3.47% 3.54% 2.17% 2.71% 3.68% 0.16%
2026/04/15 5.21% 4.85% 4.26% 3.14% 6.24% 3.22% 3.15% 2.2% 3.36% 0.18%
2026/04/16 5.83% 4.52% 3.94% 3.34% 3.96% 2.7% 2.04% 2.46% 3.14% 0.09%
2026/04/17 5.92% 4.66% 3.62% 2.65% 6.48% 1.96% 3.21% 2.96% 3.15% 0.26%
2026/04/18 6.33% 4.52% 4.58% 2.88% 4.05% 2.87% 2.06% 3.27% 2.96% 0.21%
2026/04/19 6.41% 5.44% 4.84% 3.31% 2.53% 2.16% 2.93% 2.19% 3.35% 1.8%
2026/04/20 5.83% 4.22% 4.73% 2.34% 4.23% 3.43% 2.46% 2.17% 2.59% 0.24%
2026/04/21 5.53% 3.82% 4.15% 3.23% 4.85% 3.46% 2.78% 2.38% 1.82% 10.75%
2026/04/22 5.45% 5.18% 5.4% 3.49% 2.73% 3.08% 2.82% 2.56% 1.39% 1.83%
2026/04/23 6.92% 4.37% 5.36% 2.91% 4.17% 2.12% 2.38% 1.55% 2.89% 0.17%
2026/04/24 4.71% 4.41% 6.18% 2.8% 6.16% 2.3% 2.33% 1.92% 2.63% 0.17%
2026/04/25 5.42% 5% 5.07% 2.93% 4.34% 2.06% 1.9% 2.69% 2.25% 0.18%
2026/04/26 6.63% 4.52% 4.82% 3.45% 4.82% 1.94% 1.69% 1.8% 1.58% 10.86%
2026/04/27 7.42% 5.42% 4.2% 3.28% 3.49% 3.7% 2.1% 1.55% 1.55% 0.26%
2026/04/28 7.65% 4.75% 4.74% 2.74% 3.36% 3.28% 2.79% 1.77% 1.06% 1.91%
2026/04/29 6.32% 5.14% 4.98% 3.12% 3.67% 3.23% 2.85% 2.27% 1.54% 0.19%
2026/04/30 6.65% 6% 5.65% 3.32% 3.04% 2.56% 2.22% 1.82% 0.96% 0.33%
  • betterhelp.com
  • forbes.com
  • terminix.com
  • beenverified.com
  • yelp.com
  • thumbtack.com
  • servpro.com
  • truthfinder.com
  • orkin.com
  • google.com

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April saw dynamic shifts in PPC spend share. BetterHelp’s share fluctuated, peaking at 7.65%. Forbes experienced a dip, while Terminix surged mid-month. Google had sporadic spikes, notably on April 4th. The month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 2020
2026/04/02 2079
2026/04/03 2148
2026/04/04 1995
2026/04/05 2061
2026/04/06 2261
2026/04/07 2188
2026/04/08 2040
2026/04/09 2041
2026/04/10 2035
2026/04/11 1859
2026/04/12 1869
2026/04/13 2086
2026/04/14 2035
2026/04/15 2051
2026/04/16 1908
2026/04/17 1829
2026/04/18 1828
2026/04/19 1829
2026/04/20 1994
2026/04/21 1938
2026/04/22 1947
2026/04/23 1944
2026/04/24 1926
2026/04/25 1835
2026/04/26 1828
2026/04/27 1925
2026/04/28 1938
2026/04/29 1896
2026/04/30 1831

Copyright © Adthena. All rights reserved.

April began with 2,020 advertisers, peaking at 2,261 on the 6th. A decline followed, ending the month at 1,831.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pestie.com 2.21%
eharmony.com 1.12%
state.gov 0.77%
spokeo.com 0.58%
top10.com 0.44%
shopify.com -0.36%
beenverified.com -0.47%
truthfinder.com -0.56%
forbes.com -0.57%
google.com -1.46%

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Pestie.com soared with a 2.21% click share increase, while Google.com dropped by 1.46%.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com forbes.com betterhelp.com spokeo.com terminix.com yelp.com thumbtack.com truthfinder.com myperfectresume.com top10.com
2026/04/01 5.44% 4.72% 3.28% 3.21% 2.41% 4.05% 3.27% 4.28% 2.42% 1.42%
2026/04/02 5.73% 4.4% 4.94% 2.69% 2.47% 4.11% 3.33% 2.71% 2.29% 3%
2026/04/03 4.39% 4.25% 4.9% 1.47% 2.15% 5.49% 2.83% 2.67% 1.5% 2.35%
2026/04/04 6.14% 4.22% 4.38% 2.25% 2.14% 5.66% 2.02% 3.98% 2.3% 2.62%
2026/04/05 4.93% 4.97% 3% 2.19% 2.42% 4.26% 2.32% 4.42% 2.55% 1.99%
2026/04/06 4.86% 4.55% 3.28% 2.11% 2.69% 5.43% 4.43% 3.36% 2.17% 1.47%
2026/04/07 5.5% 4.21% 3.23% 1.79% 2.71% 4.18% 4.25% 3.07% 2.94% 1.14%
2026/04/08 4.67% 4.06% 3.21% 2.55% 2.79% 4.68% 3.68% 3.88% 2.45% 1.77%
2026/04/09 5.02% 4.18% 3.63% 2.27% 3.36% 3.44% 3.64% 4.13% 2.26% 1.86%
2026/04/10 4.71% 4.12% 3.78% 1.92% 4.02% 4.43% 2.96% 3.06% 2.36% 1.69%
2026/04/11 5.1% 5.12% 4.31% 1.47% 3.55% 4.72% 2.26% 4.03% 2.2% 1.81%
2026/04/12 5.43% 4.3% 3.36% 1.9% 4.49% 6.05% 2.09% 4.23% 1.89% 1.71%
2026/04/13 5.93% 4.81% 3.46% 2.63% 3.43% 4.46% 4.15% 3.61% 1.95% 2.18%
2026/04/14 6.52% 4.73% 3.63% 2.75% 2.81% 3.47% 3.72% 4.06% 2.46% 1.87%
2026/04/15 4.79% 3.56% 3.45% 3.14% 2.69% 5.6% 3.57% 3.37% 2.2% 2.03%
2026/04/16 5.49% 3.14% 3.65% 1.81% 2.32% 3.66% 2.71% 3.73% 3.22% 2.48%
2026/04/17 4.34% 3.45% 4.06% 1.63% 2.31% 6.38% 2.13% 4.65% 1.64% 2.23%
2026/04/18 4.23% 3.54% 4.19% 3.47% 2.46% 4.07% 3.1% 4.92% 2.09% 1.76%
2026/04/19 5.39% 4.06% 4.21% 2.55% 2.51% 2.15% 2.35% 3.22% 2.31% 2.08%
2026/04/20 3.63% 3.21% 3.97% 2.9% 2.55% 4.28% 3.53% 3.53% 2.94% 1.84%
2026/04/21 5.43% 3.32% 3.77% 3.31% 2.89% 4.81% 3.9% 3.72% 1.78% 2.47%
2026/04/22 5.64% 4.02% 3.68% 4.19% 3.17% 2.81% 3.4% 3.88% 1.86% 2.11%
2026/04/23 4.53% 3.26% 4.59% 2.69% 2.95% 3.85% 2.17% 2.05% 1.4% 2.2%
2026/04/24 4.23% 3.43% 3.22% 2.68% 3.43% 5.48% 2.28% 2.69% 1.38% 2.25%
2026/04/25 4.09% 3.96% 3.62% 2.94% 3.14% 4.14% 2.18% 3.81% 2.23% 2.38%
2026/04/26 6.16% 4.25% 4.7% 2.32% 3.23% 4.57% 2.24% 3.14% 2.17% 2.97%
2026/04/27 5.19% 3.9% 5.01% 3.26% 2.58% 3.49% 3.91% 2.18% 2% 2.15%
2026/04/28 4.26% 3.35% 5.38% 4.01% 3.06% 3.39% 3.92% 2.6% 2.24% 3%
2026/04/29 5.18% 3.69% 4.27% 3.27% 3.02% 3.6% 3.48% 3.24% 3.08% 1.39%
2026/04/30 5.33% 4.74% 4.2% 3.42% 3.32% 3.15% 2.87% 2.82% 2.32% 1.7%
  • beenverified.com
  • forbes.com
  • betterhelp.com
  • spokeo.com
  • terminix.com
  • yelp.com
  • thumbtack.com
  • truthfinder.com
  • myperfectresume.com
  • top10.com

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In April 2026, beenverified.com led with fluctuating impressions, peaking at 6.52%. Forbes.com saw a dip, ending at 4.74%. Betterhelp.com rose steadily, closing at 4.20%. Spokeo.com and terminix.com showed moderate gains, while yelp.com experienced volatility, finishing at 3.15%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Consulting - Last month
  1. 1
    People Search https://www.beenverified.com

    Just Enter A Name & State — Find Someone Confidentially & Fast. Phone, Locality, Email, Social, Work History & More. Our...

  2. 2
    Business Listings Manager - Automate Listings Optimization https://www.birdeye.com › enterprise › reputation

    Sync listings across 50+ directories instantly. Fix errors. Show up where customers search

  3. 3
    Lookup Any Person — Free http://www.spokeo.com

    Search Any Name Anywhere — See Phone#, Marital Status, Address, Email, Relatives, Social Profiles & Past Records. Lookup by...

  4. 4
    10 Best Sites to Search People - Don't Waste Your Money https://www.top10.com › peoplesearch › reports

    Don't Overpay for a People Search. Compare the Best People Search Sites & Choose Today!

  5. 5
    My Business https://business.yelp.com › business

    Manage Your Page for Free — Take control of your online presence. Update your business info and respond to reviews.

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In the competitive world of Google PPC, advertisers like BeenVerified and Spokeo captivate with promises of swift, confidential people searches. Meanwhile, Birdeye and Yelp focus on empowering businesses to optimize listings and manage online presence. Top10.com entices with cost-effective comparisons, ensuring informed choices.

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