US Pharma & Biotech Infectious Diseases - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Infectious Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Infectious Diseases – US

Google AI Overview visibility for Pharma & Biotech Infectious Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 56.9422752546
43.0577247454
56%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 6%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Infectious Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
paxlovid.com 20.53
uqora.com 13.81
mavyret.com 13.19
admired.com 5.27
symtuzahcp.com 3.4
mayoclinic.org 3.3
epclusa.com 2.99
talk-prep.com 2.83
skyrizi.com 2.42
dndi.org 2.3
others 29.96
  • paxlovid.com - 20.53%
  • uqora.com - 13.81%
  • mavyret.com - 13.19%
  • admired.com - 5.27%
  • symtuzahcp.com - 3.4%
  • mayoclinic.org - 3.3%
  • epclusa.com - 2.99%
  • talk-prep.com - 2.83%
  • skyrizi.com - 2.42%
  • dndi.org - 2.3%
  • others - 29.96%

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In the PPC landscape, paxlovid.com leads with 20.53% click share, followed by uqora.com at 13.81%. Mavyret.com holds 13.19%, while ‘others’ collectively capture 29.96%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Infectious Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mavyret.com paxlovid.com uqora.com talk-prep.com cabenuva.com skyrizi.com epclusa.com admired.com symtuzahcp.com mayoclinic.org
2026/02/01 27.3% 1.27% 4.16% 5.47% 6.93% 2.89% 6.23% 1.9% 7.85% 2.29%
2026/02/02 13.47% 6.76% 3.7% 4.72% 3.79% 6.67% 2.97% 1.89% 7.23% 2.12%
2026/02/03 15.75% 9.7% 9.58% 3.81% 4.56% 6.38% 5.14% 2.33% 4.31% 0.08%
2026/02/04 17.68% 6.89% 9.17% 3.59% 6.71% 3.88% 4.66% 2.87% 5.11% 4.47%
2026/02/05 11.4% 10.53% 11.46% 2.89% 5.73% 1.22% 3.05% 3.82% 4.44% 6.11%
2026/02/06 15.65% 9% 6.85% 4.36% 3.69% 1.37% 8.05% 4.71% 5.53% 5.59%
2026/02/07 14.82% 6.31% 6.05% 6.2% 5.42% 2.87% 6.42% 4.43% 2.72% 1.9%
2026/02/08 10.2% 8.08% 6.39% 4.76% 9% 0.68% 2.82% 3.14% 4.71% 2.09%
2026/02/09 12.91% 7.59% 13.24% 4.53% 4.15% 3.69% 2.48% 4.18% 4.85% 3.06%
2026/02/10 14.27% 9.91% 8.78% 4.54% 3.45% 2.37% 7.42% 2.86% 4.44% 0.58%
2026/02/11 17.61% 7.59% 8.23% 3.26% 2.41% 3.94% 5.49% 2.69% 3.8% 11.63%
2026/02/12 11.4% 10.53% 11.46% 2.89% 5.73% 1.22% 3.05% 3.82% 4.44% 6.11%
2026/02/13 15.43% 8.87% 6.76% 4.3% 3.64% 1.35% 7.94% 4.64% 5.45% 5.51%
2026/02/14 14.76% 6.29% 6.03% 6.17% 5.4% 2.86% 6.39% 4.42% 2.71% 1.9%
2026/02/15 10.19% 8.07% 6.39% 4.76% 9% 0.68% 2.82% 3.14% 4.71% 2.09%
2026/02/16 12.9% 7.59% 13.24% 4.53% 4.15% 3.69% 2.48% 4.18% 4.85% 3.06%
2026/02/17 8.2% 8.48% 0% 1.89% 5.46% 0.44% 9.11% 1.25% 4.72% 1.17%
2026/02/18 22.57% 2.2% 6.44% 5.28% 2.65% 4.17% 4.59% 2.47% 2.6% 3.47%
2026/02/19 17.36% 1.64% 6.51% 3.86% 3.62% 4.64% 4.49% 1% 5.09% 9.14%
2026/02/20 21.46% 10.84% 14.7% 5.63% 3.58% 2.89% 5.13% 3.74% 2.97% 0.23%
2026/02/21 24.17% 18.57% 2.84% 6.93% 2.15% 6.95% 2.64% 1.6% 2.79% 0.1%
2026/02/22 24.99% 10.38% 8.37% 5.91% 0.63% 0.61% 4% 1.74% 1.69% 3.71%
2026/02/23 18.9% 8.8% 0% 4.41% 0.71% 4.81% 3.57% 1.32% 1.63% 4.5%
2026/02/24 27.51% 1.66% 4.67% 6.4% 0.76% 4.92% 2.23% 3.04% 2.62% 0.68%
2026/02/25 24.4% 0.48% 13.17% 3.42% 0.39% 8.01% 1.94% 1.31% 1.2% 8.54%
2026/02/26 22.14% 6.31% 4.37% 4.74% 0.45% 7.08% 2.63% 1.67% 1.63% 7.43%
2026/02/27 13.86% 15.86% 10.45% 9.07% 2% 5.69% 1.82% 2.99% 0.93% 3.22%
2026/02/28 24.59% 9.3% 9.07% 8.17% 3.97% 3.13% 2.89% 2.78% 1.08% 0.05%
  • mavyret.com
  • paxlovid.com
  • uqora.com
  • talk-prep.com
  • cabenuva.com
  • skyrizi.com
  • epclusa.com
  • admired.com
  • symtuzahcp.com
  • mayoclinic.org

Copyright © Adthena. All rights reserved.

Mavyret.com dominated February, peaking at 27.51% on the 24th. Paxlovid.com surged mid-month, reaching 18.57% on the 21st. Uqora.com maintained steady growth, while Talk-prep.com and Cabenuva.com fluctuated. The month concluded with Mavyret.com leading.

Market Exposure

Competitor Count for US Pharma & Biotech Infectious Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 78
2026/02/02 82
2026/02/03 72
2026/02/04 75
2026/02/05 76
2026/02/06 81
2026/02/07 78
2026/02/08 81
2026/02/09 80
2026/02/10 82
2026/02/11 79
2026/02/12 76
2026/02/13 81
2026/02/14 78
2026/02/15 81
2026/02/16 80
2026/02/17 79
2026/02/18 84
2026/02/19 84
2026/02/20 79
2026/02/21 74
2026/02/22 78
2026/02/23 76
2026/02/24 80
2026/02/25 72
2026/02/26 71
2026/02/27 72
2026/02/28 72

Copyright © Adthena. All rights reserved.

In February, advertiser numbers fluctuated, peaking at 84 on the 18th and 19th. The month concluded with a steady 72, reflecting a dynamic yet stable landscape.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Infectious Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
dndi.org 3.05%
mavyret.com 2.15%
goodrx.com 1.26%
vaxassist.com 0.96%
abrysvo.com 0.87%
gofreddie.com -0.86%
atriumhealth.org -0.87%
admired.com -1.49%
symtuzahcp.com -1.58%
uqora.com -1.95%

Copyright © Adthena. All rights reserved.

In the past month, dndi.org surged with a 3.05% click share increase, while mavyret.com rose by 2.15%. Conversely, uqora.com experienced a decline of 1.95%.

Campaign Efficiency

US Pharma & Biotech Infectious Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date mavyret.com uqora.com paxlovid.com talk-prep.com admired.com dndi.org skyrizi.com epclusa.com symtuzahcp.com symtuza.com
2026/02/01 29.77% 7.65% 1.62% 4.97% 5.1% 1.13% 3.58% 5.66% 10.11% 2.06%
2026/02/02 15.43% 7.22% 5.23% 4.09% 4.82% 2.35% 7.69% 0.85% 7.97% 3.86%
2026/02/03 17.98% 16.75% 7.78% 3.55% 4.79% 0.73% 7.76% 2.74% 5.52% 1.77%
2026/02/04 19.22% 15.9% 4.73% 3.17% 5.96% 1.17% 4.19% 3.24% 6.15% 1.06%
2026/02/05 12.78% 19.53% 7.61% 3.11% 7.81% 1.27% 1.42% 1.46% 5.85% 2.12%
2026/02/06 18.67% 11.87% 6.57% 4.69% 9.49% 0.44% 1.93% 6% 6.86% 3.15%
2026/02/07 16.99% 11.68% 5.17% 5.38% 9.34% 0.67% 3.27% 4.04% 3.58% 1.97%
2026/02/08 11.93% 10.6% 6.48% 4.4% 6.36% 2.73% 0.8% 1.22% 6.16% 2.53%
2026/02/09 13.84% 22.87% 5.63% 3.94% 8.32% 1.1% 3.96% 1.62% 5.52% 2.09%
2026/02/10 14.19% 14.92% 6.67% 3.57% 5.59% 0.33% 2.86% 6.71% 4.81% 2.56%
2026/02/11 20.82% 16% 5.65% 3.05% 6% 2.15% 4.49% 5.78% 5% 2.89%
2026/02/12 12.78% 19.53% 7.61% 3.11% 7.81% 1.27% 1.42% 1.46% 5.85% 2.12%
2026/02/13 18.67% 11.87% 6.57% 4.69% 9.49% 0.44% 1.93% 6% 6.86% 3.15%
2026/02/14 16.99% 11.68% 5.17% 5.38% 9.34% 0.67% 3.27% 4.04% 3.58% 1.97%
2026/02/15 11.93% 10.6% 6.48% 4.4% 6.36% 2.73% 0.8% 1.22% 6.16% 2.53%
2026/02/16 13.84% 22.87% 5.63% 3.94% 8.32% 1.1% 3.96% 1.62% 5.52% 2.09%
2026/02/17 9.79% 0% 6.82% 1.93% 2.25% 0.05% 0.39% 8.95% 5.97% 5.99%
2026/02/18 23.2% 11.79% 1.77% 4.28% 5.89% 1.89% 4.35% 2.28% 3.22% 1.81%
2026/02/19 19.76% 13.15% 1.33% 3.44% 2.63% 3.86% 4.73% 3.24% 6.05% 2.87%
2026/02/20 22.47% 24.07% 7.05% 4.34% 6.88% 4.06% 3.64% 4.32% 3.03% 1.24%
2026/02/21 28.47% 4.21% 13.77% 5.48% 4.21% 5.83% 7.46% 1.6% 3.18% 0.96%
2026/02/22 25.2% 14.18% 6.79% 4.46% 4.05% 10.4% 0.64% 3.38% 2.08% 0.87%
2026/02/23 22.78% 0% 7.47% 4.11% 3.63% 8.13% 5.37% 2.46% 2.05% 0.97%
2026/02/24 23.73% 6.22% 1.23% 4.16% 6.22% 8.27% 5.48% 0.64% 3.8% 1.76%
2026/02/25 24.03% 22.38% 0.63% 3.13% 3.2% 8.05% 8.64% 1.28% 1.17% 0.43%
2026/02/26 22.76% 8.76% 4.43% 4.68% 4.38% 8.98% 7.85% 1.77% 1.88% 0.61%
2026/02/27 14.41% 18% 10.71% 6.84% 7.2% 3.23% 6.5% 1.34% 1.01% 1.52%
2026/02/28 24.83% 16.67% 7.33% 6.75% 6.67% 5.51% 3.45% 2.12% 1.3% 0.31%
  • mavyret.com
  • uqora.com
  • paxlovid.com
  • talk-prep.com
  • admired.com
  • dndi.org
  • skyrizi.com
  • epclusa.com
  • symtuzahcp.com
  • symtuza.com

Copyright © Adthena. All rights reserved.

Mavyret.com started February strong, peaking at 29.77% but fluctuated, ending at 24.83%. Uqora.com saw a mid-month dip, closing at 16.67%. Paxlovid.com had a late surge, finishing at 7.33%. Talk-prep.com and admired.com showed steady growth, ending at 6.75% and 6.67%, respectively. Dndi.org peaked mid-month, closing at 5.51%. Skyrizi.com fluctuated, ending at 3.45%. Epclusa.com and symtuzahcp.com had low finishes, while symtuza.com ended at 0.31%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases - Last month
  1. 1
    Hepatitis C Treatment Option - Treating Chronic & Acute Hep C

    Explore A Hep C Treatment Option & If You Are Eligible For A Co-Pay Card. Hear From Real Patients About Their Experience With Hep C. Watch How It Affects The Liver. Hep C Treatment Option.

  2. 2
    Hepatitis C Experts - Answers & Expert Treatment https://www.mayoclinic.org

    Be Seen by World-Renowned Specialists in Hepatitis C Treatment.

  3. 3
    PAXLOVID™ Treatment Rx - Know The High-Risk Factors https://www.paxlovid.com/

    PAXLOVID™ (nirmatrelvir tablets; ritonavir tablets) Rx Info, Safety Info & Boxed Warning. Visit The Official Patient Website To Find Safety Info & FAQs. FAQs.

  4. 4
    Over-the-Counter UTI Relief - UTI Relief That Works https://www.uqora.com › uti › medication

    UTI Relief made easy with Uqora’s UTI emergency kit.

  5. 5
    VaxAssist® by Pfizer | Respiratory Vaccine Info https://www.vaxassist.com

    Are You Eligible For A COVID-19, Flu, RSV or Pneumococcal Pneumonia Shot? Take A Quiz. Visit VaxAssist To See Which Respiratory Vaccines May Be Right For You.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, mavyret.com stands out with its compelling narrative on Hepatitis C treatment, emphasizing patient experiences and liver health. Meanwhile, mayoclinic.org highlights its world-renowned specialists, and paxlovid.com focuses on high-risk factors and safety information. Uqora.com offers practical UTI relief solutions, while vaxassist.com by Pfizer provides guidance on respiratory vaccines, engaging users with an eligibility quiz.

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