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US Services IT and Technology - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
beenverified.com 26.49
whitepages.com 20.06
peoplefinders.com 9.86
telephonenumberlookups.com 6.29
tracking.intelius.com 4.7
intelius.com 3.02
esvm.pro 2.88
vivint.com 2.19
bpfh.pro 2
thumbtack.com 1.72
others 20.79

Copyright © Adthena. All rights reserved.

In the PPC landscape, beenverified.com leads with 26.49% click share, followed by whitepages.com at 20.06%. ‘Others’ collectively hold 20.79%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date beenverified.com thumbtack.com peoplefinders.com vivint.com whitepages.com intelius.com telephonenumberlookups.com adtsecurity.com ars.com tracking.intelius.com
2025/04/01 12.81% 5.15% 4.65% 5.43% 6.35% 0.09% 2.57% 2.26% 1.32% 4.08%
2025/04/02 13.63% 7.89% 4.34% 6.98% 7.11% 0% 2.02% 2.5% 1.71% 3.56%
2025/04/03 15% 4.76% 4.55% 5.38% 6.11% 0.11% 3.88% 1.49% 4.69% 4.71%
2025/04/04 16.4% 4.47% 6.36% 3.83% 6.9% 0% 4.3% 2.91% 1.21% 5.19%
2025/04/05 17.21% 5.03% 7.25% 4.85% 7.76% 0.02% 4.63% 2.93% 2.05% 4.28%
2025/04/06 14.38% 9.46% 6.02% 4.46% 7.2% 0.02% 3.36% 2.75% 1.01% 3.06%
2025/04/07 13.22% 9.04% 4.73% 4.97% 6.46% 0.01% 2.36% 3.01% 0.87% 3.73%
2025/04/08 14.18% 5.72% 5.63% 4.37% 6.19% 0.11% 4.39% 2.52% 2.26% 4.2%
2025/04/09 11.04% 4.5% 3.33% 4.72% 6.68% 0% 2.37% 3.25% 9.04% 4.16%
2025/04/10 12.23% 6.61% 5.09% 4.68% 6.43% 0% 2.84% 2.17% 2.71% 3.27%
2025/04/11 12.22% 6.07% 3.53% 5.43% 6.16% 0% 3.17% 2.59% 1.54% 4.22%
2025/04/12 12.3% 8.51% 4.95% 4.79% 6.85% 0.09% 3.21% 2.58% 3.38% 4.15%
2025/04/13 15.89% 4.06% 6.26% 5.69% 7.51% 0.05% 3.25% 2.69% 5.25% 4.67%
2025/04/14 12.21% 5.57% 4.16% 5% 5.98% 0.01% 2.66% 2.77% 3.53% 3.31%
2025/04/15 16.08% 3.02% 4.82% 5.25% 5.59% 0.05% 3.62% 2.55% 4.01% 3.68%
2025/04/16 12.77% 6.64% 3.07% 4.88% 4.64% 0.01% 2.23% 1.5% 2.54% 2.94%
2025/04/17 20.59% 0.51% 4.05% 5.63% 9.4% 0.11% 3.83% 1.59% 0.03% 4.14%
2025/04/18 15.11% 5.3% 6.31% 3.69% 5.08% 0.01% 4.81% 2.05% 7.95% 4.25%
2025/04/19 17.08% 4.96% 6.96% 3.75% 6.31% 0.04% 5.93% 3.4% 3.51% 4.84%
2025/04/20 14.22% 7.71% 5.48% 4.6% 6.27% 0% 2.92% 1.84% 5.33% 4.09%
2025/04/21 11.37% 6.27% 3.81% 5.44% 5.98% 0.01% 2.02% 2.93% 6.08% 3.66%
2025/04/22 16.36% 5.6% 6.67% 4.64% 7.43% 5.71% 4.11% 2.85% 5.77% 0.02%
2025/04/23 13.35% 10.49% 5.77% 3.37% 5.07% 5.05% 2.53% 2.06% 5.08% 0.01%
2025/04/24 14.99% 4.53% 5% 4.33% 6.03% 4.41% 2.49% 1.88% 7.17% 0.01%
2025/04/25 16.91% 6.9% 5.02% 5.36% 5.95% 4.14% 2.83% 3.45% 2.8% 0.01%
2025/04/26 21.37% 4.03% 7.58% 5.07% 6.38% 5.55% 3.38% 2.85% 3.98% 0.01%
2025/04/27 14.85% 7.94% 5.93% 5.1% 5.64% 3.89% 1.93% 2.53% 6.77% 0.01%
2025/04/28 13.25% 6.92% 4.68% 5.92% 5.78% 3.53% 1.14% 2.98% 1.94% 0.01%
2025/04/29 15.53% 5.72% 6.46% 6.09% 6.65% 4.76% 2.04% 3.56% 5.64% 0%
2025/04/30 15.86% 10.79% 6.85% 6.09% 6.04% 4.63% 2.67% 2.22% 2.06% 0%

Copyright © Adthena. All rights reserved.

In April 2025, beenverified.com led with fluctuating spend, peaking at 21.37. thumbtack.com saw a notable rise to 10.79. Meanwhile, intelius.com surged mid-month, reaching 5.71. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for US Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 871
2025/04/02 792
2025/04/03 862
2025/04/04 923
2025/04/05 787
2025/04/06 834
2025/04/07 903
2025/04/08 930
2025/04/09 801
2025/04/10 880
2025/04/11 807
2025/04/12 747
2025/04/13 741
2025/04/14 857
2025/04/15 837
2025/04/16 832
2025/04/17 752
2025/04/18 886
2025/04/19 846
2025/04/20 728
2025/04/21 839
2025/04/22 874
2025/04/23 831
2025/04/24 854
2025/04/25 748
2025/04/26 748
2025/04/27 721
2025/04/28 790
2025/04/29 820
2025/04/30 785

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 930 on April 8th. The month concluded with a slight dip, ending at 785.

Campaign Efficiency

Market Loss & Market Gains for US Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
intelius.com 5.46%
beenverified.com 2.52%
peoplefinders.com 1.43%
thumbtack.com 0.5%
ptaki.pro 0.49%
telephonenumberlookups.com -0.5%
amazon.com -0.71%
whitepages.com -1.65%
esvm.pro -1.85%
tracking.intelius.com -4.61%

Copyright © Adthena. All rights reserved.

Intelius.com surged with a 5.46% click share increase, while tracking.intelius.com plummeted by 4.61%. Beenverified.com rose by 2.52%, and peoplefinders.com gained 1.43%.

Campaign Efficiency

US Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date beenverified.com whitepages.com peoplefinders.com thumbtack.com intelius.com telephonenumberlookups.com amazon.com esvm.pro ars.com tracking.intelius.com
2025/04/01 19.85% 10.86% 7.34% 3.96% 0.09% 3.98% 1.64% 3.74% 0.92% 6.01%
2025/04/02 19.74% 10.35% 6.39% 4.95% 0% 2.97% 2.41% 2.96% 0.8% 4.71%
2025/04/03 21.05% 10.14% 6.61% 3.24% 0.16% 5.64% 1.62% 2.93% 2.86% 6.34%
2025/04/04 22.24% 11.41% 9.05% 2.43% 0% 6.1% 2.01% 3% 0.65% 6.81%
2025/04/05 23.94% 12.9% 10.32% 2.78% 0.04% 6.56% 2.89% 3.64% 1.22% 5.81%
2025/04/06 21.46% 12.18% 9.24% 4.26% 0.02% 5.29% 2.38% 3.19% 0.48% 4.44%
2025/04/07 20.22% 10.21% 7.45% 4.86% 0.01% 3.78% 3.83% 2.7% 0.39% 5.65%
2025/04/08 20.27% 10.45% 8.42% 3.62% 0.21% 6.66% 1.85% 2.71% 1.29% 6.31%
2025/04/09 17.21% 11.03% 5.25% 3.18% 0% 3.87% 4.15% 2.78% 4.01% 6.07%
2025/04/10 19.94% 11.54% 8.45% 3.42% 0% 4.62% 3.48% 2.72% 1.63% 5.13%
2025/04/11 19.31% 9.99% 5.73% 3.62% 0.01% 4.91% 3.99% 3.28% 0.85% 6.32%
2025/04/12 18.91% 11.89% 8.02% 5.21% 0.11% 4.99% 3.22% 2.45% 1.9% 6.18%
2025/04/13 21.81% 11.81% 8.66% 3.02% 0.09% 4.67% 2.54% 3.52% 2.78% 6.09%
2025/04/14 19% 9.75% 6.74% 3.92% 0.01% 4.3% 2.42% 2.47% 2.4% 4.85%
2025/04/15 24.11% 8.88% 7.55% 2.57% 0.08% 5.65% 2.26% 3.23% 2.37% 5.38%
2025/04/16 23.08% 8.59% 5.73% 4.18% 0.01% 4.21% 3.04% 3.08% 1.65% 5.09%
2025/04/17 25.32% 13.56% 5.83% 0.37% 0.09% 5.07% 2.45% 6.19% 0.02% 4.92%
2025/04/18 22.39% 9.47% 9.25% 2.91% 0.02% 7.15% 1.56% 1.9% 3.36% 6.39%
2025/04/19 22.87% 11.44% 9.69% 3.56% 0.06% 8.07% 1.57% 1.02% 1.68% 6.23%
2025/04/20 19.44% 10.34% 7.71% 5.03% 0.01% 4.05% 1.08% 1.78% 3.48% 5.35%
2025/04/21 18.2% 11.23% 6.05% 6.32% 0.02% 3.31% 1.91% 1.39% 3.75% 5.22%
2025/04/22 22.84% 13.08% 9.58% 4.91% 6.94% 5.67% 1.19% 1.23% 3.15% 0.03%
2025/04/23 20.8% 9.69% 9.16% 6.92% 6.81% 3.96% 1.37% 1.52% 2.29% 0.02%
2025/04/24 22.24% 11.01% 7.45% 3.68% 5.69% 3.88% 1.56% 1.88% 3.78% 0.02%
2025/04/25 25.39% 10.28% 7.78% 3.78% 5.73% 4.37% 1.36% 1.82% 1.66% 0.03%
2025/04/26 28.59% 10.79% 10.58% 2.36% 6.65% 4.73% 1.06% 1.15% 1.79% 0.01%
2025/04/27 22.8% 10.35% 9.13% 4.8% 5.39% 3% 1.71% 1.29% 4.11% 0.01%
2025/04/28 19.85% 10.14% 6.95% 5.85% 4.64% 1.9% 1.81% 1.2% 1.26% 0.01%
2025/04/29 22.28% 11.34% 9.71% 4.58% 6.17% 3.18% 1.35% 1.19% 3.35% 0%
2025/04/30 22.63% 10.32% 10.01% 7.78% 6.23% 4.06% 1.47% 1.3% 1.03% 0%

Copyright © Adthena. All rights reserved.

In April 2025, beenverified.com led with fluctuating impressions, peaking at 28.59%. Whitepages.com and peoplefinders.com followed, showing varied trends. Thumbtack.com and intelius.com had notable spikes, while others remained stable. The month concluded with beenverified.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Reverse Phone Number Lookup https://www.beenverified.com

    Search Any Phone Number — Enter Almost Anyone's Phone # & You Could Get A Report With Name, Age, Social Media & More

  2. 2
    White Pages Reverse Lookup https://www.esvm.pro

    Reverse Phone Lookup Free — Need to track a number? Use our phone lookup tool to find the owner and location fast! Curious about that mysterious call? Identify the caller behind the number instantly.

  3. 3
    Free Reverse Phone Lookup https://www.peoplefinders.com › reverse-phone

    Search Free — 1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s.

  4. 4
    Everyone Can Search For Free | Search For Free https://www.telephonenumberlookups.com › search › now

    Search a phone number to uncover who it belongs to and get the answers you're looking for.

  5. 5
    Whitepages.com | Official Site https://www.whitepages.com

    Verify Identities, Validate Email Addresses, Avoid Phone Scams. All at Whitepages.com. Comprehensive & Accurate Identity Information.

Copyright © Adthena. All rights reserved.

In the competitive world of reverse phone lookup services, advertisers like BeenVerified, esvm.pro, and PeopleFinders captivate users with promises of uncovering identities. Themes of curiosity and security dominate, with unique selling propositions focusing on free searches, comprehensive reports, and instant results.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.