UK Services IT and Technology - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – UK

Google AI Overview visibility for Services IT and Technology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.1518525722
77.8481474278
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 4%
Navigational 10%
Seasonal 0%
Local 10%
Problem Solving 32%

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Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
airtasker.com 16.96
checkatrade.com 8.46
regus.com 5.63
ismash.com 5.06
claritycheck.com 4.99
webador.co.uk 4.67
tester.co.uk 3.19
vorboss.com 2.75
shredit.co.uk 2.42
192.com 2.36
others 43.51
  • airtasker.com - 16.96%
  • checkatrade.com - 8.46%
  • regus.com - 5.63%
  • ismash.com - 5.06%
  • claritycheck.com - 4.99%
  • webador.co.uk - 4.67%
  • tester.co.uk - 3.19%
  • vorboss.com - 2.75%
  • shredit.co.uk - 2.42%
  • 192.com - 2.36%
  • others - 43.51%

Copyright © Adthena. All rights reserved.

Airtasker.com leads with 16.96% click share, followed by Checkatrade.com at 8.46%. Others dominate with 43.51%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date fasthosts.co.uk ionos.co.uk top10.com airtasker.com verisure.co.uk one.com 123-reg.co.uk shredit.co.uk hubspot.com checkatrade.com
2026/06/01 8.29% 2.66% 2.99% 2.23% 2.35% 4.12% 9.24% 2.92% 4.66% 4.89%
2026/06/02 7.63% 2.23% 2.99% 2.85% 2.8% 4.35% 3.57% 2.49% 1.87% 6.79%
2026/06/03 3.44% 1.53% 1.12% 1.77% 1.93% 4.73% 5.73% 1.81% 2.95% 21.67%
2026/06/04 7.69% 2.45% 4.19% 2.2% 3.44% 1.88% 2.76% 2.27% 3.83% 11.77%
2026/06/05 5.82% 3.42% 3.32% 2.45% 2.47% 0.52% 4.63% 2.05% 4.65% 19.02%
2026/06/06 7.12% 1.94% 2.2% 3.05% 2.65% 2.34% 10.06% 2.34% 5.93% 10.73%
2026/06/07 5.66% 2.93% 2.46% 2.56% 2.83% 0.58% 9.75% 2.31% 3.91% 13.95%
2026/06/08 8.81% 3.53% 4.73% 2.93% 2.99% 0.64% 5.28% 2.3% 5.5% 8.67%
2026/06/09 7.23% 1.58% 4.35% 3.07% 2.79% 2.75% 6.95% 1.96% 2.9% 7.18%
2026/06/10 7.09% 1.72% 5.9% 3.15% 3.39% 0.37% 3.91% 2.09% 2.52% 5.22%
2026/06/11 5.04% 1.78% 4.72% 2.51% 3% 2.38% 4.57% 2.21% 1.37% 5.68%
2026/06/12 4.15% 1.6% 2.72% 2.68% 3.74% 1.65% 7.09% 2.35% 2.7% 3.56%
2026/06/13 2.89% 1.18% 3.37% 2.81% 3.91% 2.18% 10.24% 2.57% 5.77% 4.65%
2026/06/14 8.19% 1.63% 3.42% 3.67% 2.52% 2.8% 9.88% 1.36% 4.25% 8.75%
2026/06/15 5.4% 2.11% 1.9% 3.87% 3.38% 3.31% 7.6% 2.75% 0.88% 3.24%
2026/06/16 4.78% 2.67% 4.52% 3.68% 3.07% 4.47% 3.37% 2.95% 3.15% 3.67%
2026/06/17 3.49% 1.25% 3.72% 2.78% 2.56% 5.36% 6.07% 1.86% 4.01% 7.54%
2026/06/18 4.54% 1.85% 2.74% 3.2% 2.86% 0.88% 3.35% 2.69% 1.92% 5.8%
2026/06/19 7.53% 1.29% 2.63% 2.92% 2.72% 1.55% 7.18% 1.81% 2.35% 1.55%
2026/06/20 5.65% 1.51% 2.09% 2.68% 3.01% 1.92% 11.37% 2.5% 1.01% 14.3%
2026/06/21 10.93% 4.53% 2.08% 4.46% 3.24% 2.46% 6.01% 2.96% 0.01% 10.31%
2026/06/22 9.69% 4.42% 3.72% 3.12% 3.71% 2.16% 3.21% 2.72% 2.36% 4.1%
2026/06/23 13.64% 6.41% 3.95% 3.22% 2.94% 2.84% 2.28% 2.48% 0.01% 1.15%
2026/06/24 10.33% 2.33% 2.25% 2.36% 3.11% 2.59% 2.43% 3.18% 0.01% 8.2%
2026/06/25 6.78% 4.39% 2.75% 4.59% 2.67% 3.44% 4.58% 3.78% 0.02% 1.16%
2026/06/26 9.85% 5.04% 1.16% 4.21% 3.33% 3.91% 2.58% 4.17% 0.01% 9.03%
2026/06/27 11.17% 5.76% 2.64% 4.56% 4.05% 2.92% 4.29% 2.55% 0.01% 2.25%
2026/06/28 14.46% 5.43% 2.51% 4.3% 2.81% 1.74% 5.44% 2.32% 0.02% 1.63%
2026/06/29 9.66% 8.21% 3.4% 2.73% 3.04% 2.5% 3.3% 2.7% 2.67% 1.34%
2026/06/30 13.22% 5.4% 3.64% 3.41% 2.68% 2.14% 2.06% 1.96% 1.87% 0.57%
  • fasthosts.co.uk
  • ionos.co.uk
  • top10.com
  • airtasker.com
  • verisure.co.uk
  • one.com
  • 123-reg.co.uk
  • shredit.co.uk
  • hubspot.com
  • checkatrade.com

Copyright © Adthena. All rights reserved.

In June 2026, fasthosts.co.uk saw a significant rise in PPC spend share, peaking at 14.46% on June 28. Meanwhile, ionos.co.uk experienced a steady increase, reaching 8.21% by June 29. Checkatrade.com had a notable spike on June 3 with 21.67%, but ended the month at 0.57%.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 251
2026/06/02 259
2026/06/03 266
2026/06/04 256
2026/06/05 268
2026/06/06 235
2026/06/07 235
2026/06/08 261
2026/06/09 249
2026/06/10 233
2026/06/11 240
2026/06/12 241
2026/06/13 210
2026/06/14 213
2026/06/15 223
2026/06/16 214
2026/06/17 231
2026/06/18 226
2026/06/19 206
2026/06/20 181
2026/06/21 172
2026/06/22 195
2026/06/23 206
2026/06/24 191
2026/06/25 180
2026/06/26 171
2026/06/27 160
2026/06/28 171
2026/06/29 183
2026/06/30 188

Copyright © Adthena. All rights reserved.

June began with 251 advertisers, peaking at 268 on June 5. A decline followed, reaching a low of 160 on June 27. The month concluded with 188 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
quantum-electrical.co.uk 3.27%
vorboss.com 2.47%
airtasker.com 2.34%
regus.com 1.61%
ismash.com 1.43%
officeboffins.co.uk -0.91%
claritycheck.com -0.94%
tester.co.uk -0.97%
test-meter.co.uk -1.12%
checkatrade.com -6.22%

Copyright © Adthena. All rights reserved.

Quantum-electrical.co.uk surged with a 3.27% click share increase, while checkatrade.com faced a significant 6.22% decline.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date quantum-electrical.co.uk airtasker.com claritycheck.com regus.com verisure.co.uk ismash.com tester.co.uk checkatrade.com vorboss.com test-meter.co.uk
2026/06/01 0.04% 3.83% 4.7% 6.77% 2.21% 2.92% 3.7% 5.51% 0.01% 2.92%
2026/06/02 0% 4.22% 5.19% 21.87% 2.02% 0.76% 2.03% 4.97% 0.02% 2.69%
2026/06/03 0% 3.21% 3.49% 11.74% 1.6% 1.37% 2.25% 22.16% 0.05% 1.81%
2026/06/04 0% 3.51% 2.67% 21.08% 2.64% 0.77% 1.7% 10.06% 0% 1.54%
2026/06/05 0% 4.75% 3.07% 0.06% 2.37% 1.45% 5.88% 16.97% 0.02% 4.08%
2026/06/06 0% 5.97% 4.39% 0% 2.44% 0.88% 2.58% 12.3% 0.01% 3.73%
2026/06/07 0% 4.78% 5.18% 0% 2.65% 1.76% 6.58% 14.36% 0.01% 3.92%
2026/06/08 0% 4.85% 4.47% 9.44% 2.32% 1.64% 4.5% 8.55% 0.58% 2.77%
2026/06/09 0% 3.96% 5.38% 15.38% 1.61% 2.81% 1.57% 5.47% 0.49% 2.71%
2026/06/10 0% 3.97% 7.87% 16.64% 2.07% 2.88% 2.42% 4.42% 5.8% 1.38%
2026/06/11 0% 3.16% 8.89% 12.96% 1.89% 3.55% 4.62% 4.39% 0.14% 3.64%
2026/06/12 0% 4.02% 10.01% 0% 2.49% 5.94% 2.77% 5.83% 7.06% 3.67%
2026/06/13 0% 4.91% 12.01% 0% 3.08% 4.93% 6.21% 6.28% 0.14% 3.53%
2026/06/14 0% 6.42% 10.48% 0% 2.21% 3.44% 3.97% 8.32% 0.04% 3.63%
2026/06/15 2.76% 4.77% 9.77% 7.21% 2.13% 4.25% 1.81% 3.73% 7.42% 3.7%
2026/06/16 0% 5.37% 9.75% 0% 1.98% 3.53% 2.41% 4.32% 14.84% 2.11%
2026/06/17 0.22% 3.32% 8.28% 15.31% 1.46% 3.29% 3.47% 5.74% 10.46% 2.47%
2026/06/18 2% 3.6% 7.74% 12.57% 1.39% 4.76% 2.78% 3.99% 7.76% 2.29%
2026/06/19 13.38% 3.54% 7.02% 13.91% 1.58% 1.97% 3.15% 1.83% 14.22% 2.77%
2026/06/20 0.17% 4.22% 6.49% 0% 2.19% 5.72% 4.14% 12.01% 7.77% 2.09%
2026/06/21 0.08% 7.04% 8.8% 19.06% 2.29% 3.15% 3.08% 8.59% 0.04% 0.93%
2026/06/22 17.16% 5.46% 5.26% 0% 2.76% 2.77% 2.39% 3.66% 0.12% 2.3%
2026/06/23 7.83% 5.51% 4.57% 7.17% 2.33% 3.02% 1.72% 2.03% 7.48% 1.16%
2026/06/24 16.68% 4.09% 3.72% 0% 2.8% 4.44% 3.47% 6.55% 0.38% 1.58%
2026/06/25 10.57% 7.47% 1.27% 10.12% 2.1% 4.84% 1.18% 1.36% 0.09% 1.4%
2026/06/26 6.86% 6.65% 2.93% 9.75% 2.58% 3.11% 3.23% 7.91% 0.05% 1.42%
2026/06/27 0.06% 7.62% 3.19% 10.46% 2.88% 4.55% 0.71% 3% 0.11% 0.92%
2026/06/28 0.08% 6.44% 3.87% 24.37% 2.24% 2.62% 0.29% 2% 0.04% 0.86%
2026/06/29 9.14% 4.74% 2.01% 8.54% 2.37% 4.05% 2.29% 1.8% 0.22% 0.45%
2026/06/30 10.41% 6.25% 5.29% 4.58% 2.46% 2.02% 1.36% 0.71% 0.42% 0.38%
  • quantum-electrical.co.uk
  • airtasker.com
  • claritycheck.com
  • regus.com
  • verisure.co.uk
  • ismash.com
  • tester.co.uk
  • checkatrade.com
  • vorboss.com
  • test-meter.co.uk

Copyright © Adthena. All rights reserved.

Quantum Electrical’s impression share fluctuated, peaking at 17.16% on June 22. Airtasker maintained steady shares, while ClarityCheck saw a mid-month peak. Regus experienced sporadic highs, and Verisure remained consistent. June concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology - Last month
  1. 1
    Find Local Electricians - Checkatrade™ official site https://www.checkatrade.com › electrician › uk

    Checkatrade electricians have passed up to 12 checks. Find a member covering...

  2. 2
    Find Owner by Phone Number https://www.claritycheck.com

    See Who Owns This Phone Number — Look up almost any phone number to reveal its owner. Reverse Phone Lookup for names, addresses, and social profiles in seconds.

  3. 3
    Laptop Troubleshooting 24/7 - Experts Will Fix It Now https://www.justanswer.co.uk › laptop

    Laptop Techs Help ASAP. Get Help w/ Repairs, Password, Drives, Manuals ...

  4. 4
    Office Solutions That Suit You | For All Sizes & Budgets https://www.regus.com

    The World’s Largest Provider Of Flexible Workspace Solutions. Enquire Now! Discover Our Wide Range Of Coworking Deals For Businesses Of All Sizes And Budgets. Office Amenities Included.

  5. 5
    If you're looking for the best - Voted Best Network 2025 https://www.vorboss.com

    When "We Don't Need 10Gbps" becomes "We Needed 100Gbps Yesterday", Vorboss Keeps You Ahead

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five standout ads capture attention with distinct themes and messaging. Checkatrade.com emphasizes trust with electricians passing up to 12 checks. Claritycheck.com offers instant insights with reverse phone lookups. Justanswer.co.uk provides 24/7 laptop troubleshooting. Regus.com highlights flexible office solutions for all budgets. Vorboss.com promises future-proof network speeds, keeping businesses ahead.

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