UK Services IT and Technology - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – UK

Google AI Overview visibility for Services IT and Technology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.0811056623
72.9188943377
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 5%
Navigational 10%
Seasonal 0%
Local 12%
Problem Solving 33%

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Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
airtasker.com 20.1
heatable.co.uk 12.72
checkatrade.com 9.62
webador.co.uk 4.84
regus.com 3.93
ismash.com 3.07
tester.co.uk 2.99
officeboffins.co.uk 2.89
housekeep.com 2.58
test-meter.co.uk 2.37
others 34.89
  • airtasker.com - 20.1%
  • heatable.co.uk - 12.72%
  • checkatrade.com - 9.62%
  • webador.co.uk - 4.84%
  • regus.com - 3.93%
  • ismash.com - 3.07%
  • tester.co.uk - 2.99%
  • officeboffins.co.uk - 2.89%
  • housekeep.com - 2.58%
  • test-meter.co.uk - 2.37%
  • others - 34.89%

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Airtasker.com leads with 20.1% click share, followed by Heatable.co.uk at 12.72%. Checkatrade.com holds 9.62%, while ‘others’ dominate with 34.89%.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date 123-reg.co.uk checkatrade.com quantum-electrical.co.uk heatable.co.uk names.co.uk ionos.co.uk airtasker.com hubspot.com fasthosts.co.uk housekeep.com
2026/08/01 6.88% 15.71% 0.03% 6.02% 7.67% 4.08% 4.73% 0% 7.31% 2.12%
2026/08/02 7.86% 5.13% 0.08% 10.86% 13.51% 5.95% 3.19% 2% 7.27% 1.7%
2026/08/03 16.47% 10.47% 1.11% 7.55% 4.79% 4.09% 4.58% 1.83% 4.03% 1.04%
2026/08/04 7.31% 19.02% 0.07% 8.04% 7.17% 1.5% 3.75% 0% 2.41% 1.38%
2026/08/05 10.95% 13.51% 6.8% 8.08% 4.13% 0.75% 2.82% 2.31% 2.77% 1.63%
2026/08/06 8.58% 5.56% 3.48% 11.31% 8.37% 2.23% 3.8% 3.06% 3.44% 1.42%
2026/08/07 5.82% 8.72% 7.87% 4.63% 2.21% 0.96% 3.2% 3.97% 1.62% 1.06%
2026/08/08 1.4% 3.5% 0.1% 9.06% 11.35% 2.59% 5.09% 0.03% 2.37% 4.09%
2026/08/09 6.29% 16.13% 0.23% 6.19% 8.57% 0.27% 5.16% 0.01% 2.96% 3.02%
2026/08/10 16.25% 3.7% 5.78% 7% 10.67% 1.4% 4.18% 0.01% 2.31% 0.94%
2026/08/11 9.86% 6.71% 6.13% 9.26% 6.85% 3.31% 3.66% 4% 1.15% 1.94%
2026/08/12 10.98% 14.2% 3.45% 7.37% 3.62% 0.79% 4.09% 2.62% 2.79% 1.38%
2026/08/13 11.08% 10.75% 2.29% 4.56% 8.66% 3.88% 3.87% 1.75% 4.77% 1.56%
2026/08/14 8.97% 17.09% 3.29% 4.88% 6.4% 3.5% 4.07% 3.47% 2.41% 1.66%
2026/08/15 9.31% 16.08% 0.19% 8.63% 9.65% 2.1% 3.74% 3.05% 3.79% 2.07%
2026/08/16 7.53% 21.5% 4.17% 9.16% 7% 2.74% 4.83% 2.35% 1.21% 2.03%
2026/08/17 10.65% 5.77% 3.96% 7.9% 9.91% 5.92% 2.75% 1.28% 3.02% 3.21%
2026/08/18 4.33% 18.41% 0.91% 8.8% 4.17% 1.09% 4.49% 1.19% 1.73% 4.17%
2026/08/19 10.88% 8.72% 6.68% 6.8% 3.05% 0.52% 5.4% 2.65% 2.18% 3.77%
2026/08/20 7.64% 9.86% 5.01% 10.63% 7.92% 1.31% 4.39% 1.21% 0.94% 3.81%
2026/08/21 13.81% 14% 3.23% 8.24% 9% 5.97% 3.65% 0.04% 0.96% 3.86%
2026/08/22 9.64% 15.76% 1.93% 12.18% 6.6% 5.8% 4.02% 2.69% 0.76% 5.11%
2026/08/23 15.33% 9.77% 0.23% 8.17% 6.39% 6.82% 3.87% 3.38% 0.84% 5.23%
2026/08/24 11.02% 11.93% 6.52% 7.28% 9.1% 3.33% 4.85% 3.26% 2.1% 3.54%
2026/08/25 10.91% 6.83% 3.89% 8.46% 7.95% 3.24% 3.79% 2.35% 1.78% 4.35%
2026/08/26 15.51% 4.27% 1.24% 9.78% 4.09% 1.69% 4.21% 1.89% 5.22% 4%
2026/08/27 13.55% 2.19% 5.96% 5.35% 3.68% 3.31% 2.52% 0.01% 5.48% 1.76%
2026/08/28 12.21% 7.82% 4.55% 6.68% 7.4% 6.37% 2.4% 2.79% 3.09% 1.92%
2026/08/29 13.92% 16.12% 2.21% 6.3% 3.27% 6.54% 2.08% 1.16% 3.98% 1.17%
2026/08/30 15.08% 5.08% 2.27% 7.4% 9.44% 8.04% 2.99% 5.95% 4.46% 1.22%
2026/08/31 15.8% 7.88% 6.63% 5.53% 4.7% 4.04% 3.59% 3.46% 2.51% 1.48%
  • 123-reg.co.uk
  • checkatrade.com
  • quantum-electrical.co.uk
  • heatable.co.uk
  • names.co.uk
  • ionos.co.uk
  • airtasker.com
  • hubspot.com
  • fasthosts.co.uk
  • housekeep.com

Copyright © Adthena. All rights reserved.

In August 2026, 123-reg.co.uk saw fluctuating PPC spend, peaking mid-month. Checkatrade.com experienced a significant rise on the 16th. Quantum-electrical.co.uk had a modest increase, while heatable.co.uk maintained steady growth. Names.co.uk and ionos.co.uk showed varied trends, with airtasker.com and hubspot.com displaying minor fluctuations. Fasthosts.co.uk and housekeep.com remained relatively stable. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 169
2026/08/02 174
2026/08/03 179
2026/08/04 169
2026/08/05 204
2026/08/06 185
2026/08/07 171
2026/08/08 120
2026/08/09 129
2026/08/10 162
2026/08/11 171
2026/08/12 176
2026/08/13 179
2026/08/14 179
2026/08/15 152
2026/08/16 167
2026/08/17 161
2026/08/18 168
2026/08/19 156
2026/08/20 152
2026/08/21 145
2026/08/22 122
2026/08/23 133
2026/08/24 132
2026/08/25 153
2026/08/26 156
2026/08/27 168
2026/08/28 170
2026/08/29 123
2026/08/30 132
2026/08/31 131

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August began with 169 advertisers, peaking at 204 on the 5th. A decline followed, reaching 120 on the 8th. The month concluded with 131 advertisers, reflecting a dynamic fluctuation.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
housekeep.com 1.93%
officeboffins.co.uk 1.4%
regus.com 1.12%
heatable.co.uk 0.93%
thermacoolservices.co.uk 0.86%
webador.co.uk -0.53%
ismash.com -0.64%
sabreglen.co.uk -0.87%
airtasker.com -1.14%
checkatrade.com -2.53%

Copyright © Adthena. All rights reserved.

Housekeep.com leads with a 1.93% click share rise, while Checkatrade.com drops by 2.53%. Officeboffins.co.uk gains 1.4%, contrasting with Airtasker’s 1.14% decline.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date regus.com heatable.co.uk quantum-electrical.co.uk checkatrade.com airtasker.com tester.co.uk amazon.co.uk test-meter.co.uk housekeep.com officeboffins.co.uk
2026/08/01 0% 15.99% 0.04% 10.49% 7.2% 4.07% 9.34% 6.81% 1.39% 0%
2026/08/02 15.34% 22.81% 0.09% 3.59% 3.8% 4.24% 7.72% 2.07% 0.91% 0%
2026/08/03 0% 23.46% 1.58% 7.99% 7.78% 2.96% 4.48% 2.59% 0.68% 0%
2026/08/04 0% 21.5% 0.13% 14.79% 5.21% 3.44% 3.38% 2.65% 0.79% 0%
2026/08/05 12.36% 18.53% 8.39% 9.19% 3.8% 2.65% 4.54% 1.44% 0.88% 0%
2026/08/06 7.92% 24.96% 4.32% 3.93% 5.34% 3.24% 1.75% 2.72% 0.84% 0%
2026/08/07 9.89% 8.96% 8.93% 4.86% 4.45% 3.59% 2.13% 2.62% 0.6% 9.89%
2026/08/08 0% 17.01% 0.1% 3.05% 5.85% 2.59% 15.07% 2.46% 1.98% 0%
2026/08/09 0% 17.54% 0.32% 12.59% 8.05% 3.26% 3.31% 1.96% 1.77% 0%
2026/08/10 0% 17.5% 7.42% 3.15% 6.19% 1.88% 7.39% 0.76% 0.59% 0%
2026/08/11 0% 22.22% 7.74% 6.05% 5.23% 1.73% 0.43% 1.12% 1.1% 10.36%
2026/08/12 16.42% 14.01% 4.24% 8.29% 4.95% 1.96% 0.5% 1.98% 0.77% 8.21%
2026/08/13 0.01% 12.2% 3.81% 9.58% 6.67% 2.14% 5.9% 1.02% 1.17% 0%
2026/08/14 9.47% 11.36% 4.83% 14.17% 6.13% 3.86% 1.66% 2.49% 2.38% 0%
2026/08/15 9.71% 16.28% 0.22% 9.69% 4.8% 2.24% 1.74% 1.91% 5.41% 19.41%
2026/08/16 10.07% 18.39% 4.59% 12.7% 6.58% 2.35% 0.18% 3.57% 2.33% 10.06%
2026/08/17 0.01% 18.65% 5.37% 5.3% 4.14% 4.72% 4.09% 4.81% 5.61% 0%
2026/08/18 0.01% 17.85% 0.6% 10.31% 5.66% 3.46% 0.22% 3.9% 5.53% 18.28%
2026/08/19 10.63% 14.32% 8.17% 5.05% 6.95% 1.89% 0.12% 0.46% 4.71% 10.62%
2026/08/20 0.01% 23.04% 6.14% 6.08% 6.07% 3.86% 1.96% 2.23% 4.39% 10.38%
2026/08/21 0% 19.15% 4.22% 8.92% 4.79% 2.71% 1.54% 4.52% 5.42% 15.74%
2026/08/22 15.12% 23.22% 2.18% 8.77% 4.42% 2.69% 1.99% 4.74% 7.29% 0%
2026/08/23 8.02% 17.68% 0.19% 5.59% 5.05% 2.91% 8.1% 2.32% 7.45% 8.01%
2026/08/24 12.5% 16.14% 7.86% 7.38% 6.97% 3.3% 4.59% 2.06% 3.93% 0%
2026/08/25 8.64% 19.58% 4.56% 4.54% 4.9% 2.12% 1.71% 2.31% 5.79% 0%
2026/08/26 7.85% 21.85% 1.48% 3.48% 5.48% 4.21% 4.5% 2.67% 5.29% 7.84%
2026/08/27 8.09% 11.83% 6.44% 1.61% 3.35% 3.69% 4.18% 2.56% 1.63% 8.08%
2026/08/28 8.07% 16.22% 6.73% 5.63% 3.63% 1.5% 2.97% 3.5% 1.4% 0%
2026/08/29 5.78% 17.43% 3.23% 12.28% 3.12% 1.29% 1.66% 1.56% 1.1% 5.77%
2026/08/30 11.67% 16.88% 2.88% 4.48% 4.32% 1.93% 3.16% 5.16% 1.35% 5.83%
2026/08/31 16.29% 14.08% 7.58% 5.5% 4.89% 4.72% 3.32% 1.77% 1.41% 0%
  • regus.com
  • heatable.co.uk
  • quantum-electrical.co.uk
  • checkatrade.com
  • airtasker.com
  • tester.co.uk
  • amazon.co.uk
  • test-meter.co.uk
  • housekeep.com
  • officeboffins.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, Heatable.co.uk consistently led in PPC impressions, peaking at 24.96%. Regus.com showed sporadic activity, with notable spikes. Quantum-electrical.co.uk and Officeboffins.co.uk had fluctuating shares, while Checkatrade.com and Airtasker.com maintained moderate presence. The month concluded with Heatable.co.uk dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology - Last month
  1. 1
    123 Reg™ Domain Names | .co.uk Domains - Only £3.99 https://www.123-reg.co.uk › domain › names

    The UK Domain Experts. Over 3.5M Domains Registered. Business Price Exclude 20% VAT. .co.uk Domains For £3.99! No Commitment. Perfect For Any UK Business! UK's Top Domain Registrar.

  2. 2
    Home Air Conditioning | Speedy Installations | Air Conditioning https://www.heatable.co.uk

    Save £200 of all AC installs this week only. In 3 simple steps, you'll be up, running and cooling.

  3. 3
    Fully Equipped Offices — For All Sizes & Budgets https://www.regus.com

    Fully Equipped Offices With Flexible Rental Terms & Inspiring Work Environments. Discover Our Wide Range Of Coworking Deals For Businesses Of All Sizes And...

  4. 4
    Air conditioning installers | Everyday Low Prices https://www.sabreglen.co.uk

    Sabreglen provides competitive rates for Commercial Air Conditioning Installation & Repair. Sabreglen Limited providesrepair & Installation of commercial air conditioning equipment. Cost Effective. 24 Hour Service. Free Quotation.

  5. 5
    Global Workforce? One Platform | Global HR Software https://www.sage.com

    Global HR software. More than just great software. Get up and running fast without waiting for vendor approval. HR built around you. Full Service Solution. Easy To Use. Multi Device Usage. Multinational.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, 123 Reg stands out with its enticing offer of .co.uk domains for just £3.99, appealing to UK businesses. Heatable and Sabreglen both focus on air conditioning, with Heatable offering a £200 discount and Sabreglen emphasizing cost-effective commercial solutions. Regus promotes flexible office spaces, while Sage highlights its global HR software’s adaptability and ease of use. Each ad uniquely targets its audience with compelling value propositions.

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