UK Services IT and Technology - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – UK

Google AI Overview visibility for Services IT and Technology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.8234839526
75.1765160474
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 4%
Navigational 9%
Seasonal 0%
Local 11%
Problem Solving 32%

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Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
airtasker.com 16.39
checkatrade.com 9.76
heatable.co.uk 5.1
ismash.com 4.92
regus.com 3.96
webador.co.uk 3.74
shredit.co.uk 3.08
quantum-electrical.co.uk 2.85
tester.co.uk 2.84
amazon.co.uk 2.41
others 44.95
  • airtasker.com - 16.39%
  • checkatrade.com - 9.76%
  • heatable.co.uk - 5.1%
  • ismash.com - 4.92%
  • regus.com - 3.96%
  • webador.co.uk - 3.74%
  • shredit.co.uk - 3.08%
  • quantum-electrical.co.uk - 2.85%
  • tester.co.uk - 2.84%
  • amazon.co.uk - 2.41%
  • others - 44.95%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Airtasker leads with 16.39% click share, followed by Checkatrade at 9.76%. Others dominate with 44.95%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date fasthosts.co.uk quantum-electrical.co.uk 123-reg.co.uk ionos.co.uk airtasker.com names.co.uk heatable.co.uk shredit.co.uk checkatrade.com forbes.com
2026/07/01 8.54% 7.51% 3.74% 4.03% 2.01% 3.26% 0.72% 3.79% 5.92% 3.33%
2026/07/02 5.66% 8.84% 2.56% 5.47% 3.06% 3.16% 2.88% 3.2% 6.74% 0.5%
2026/07/03 5.25% 2.65% 3.39% 5.34% 2.32% 2.05% 4.42% 3.05% 13.23% 2.64%
2026/07/04 6.78% 0% 3.35% 9.09% 1.85% 7.54% 5.43% 1.83% 8.93% 2.36%
2026/07/05 6.32% 0% 5.69% 7.69% 2.68% 3.26% 6.4% 2.21% 14.6% 2.95%
2026/07/06 5.81% 3.7% 4.2% 6.82% 1.39% 5.66% 4.05% 2.69% 13.4% 2.55%
2026/07/07 6.91% 2.58% 5.53% 4.87% 1.89% 6.32% 4.18% 1.46% 11.04% 4.29%
2026/07/08 9.76% 6.26% 5.06% 8.96% 1.65% 9.38% 3.17% 3.66% 1.4% 2.35%
2026/07/09 10.58% 6.29% 6.73% 6.17% 2.18% 4.89% 0.92% 2% 7.63% 3.4%
2026/07/10 7.14% 3.84% 5.06% 7.39% 2.65% 8.11% 3.24% 1.93% 9.84% 2.05%
2026/07/11 7.4% 0.15% 5.95% 7.66% 2.75% 6.54% 3.22% 2.73% 10.97% 2.63%
2026/07/12 6.45% 0.14% 3.72% 6.3% 2.61% 5.19% 2.33% 2.51% 11.42% 3.99%
2026/07/13 5.7% 4.1% 4.72% 4.97% 2.41% 3.37% 0.81% 2.31% 18.45% 2.9%
2026/07/14 3.45% 5.2% 1.93% 6.52% 2.91% 5.99% 0.52% 3.35% 9.37% 3.52%
2026/07/15 3.97% 4.05% 4.23% 5.03% 2.59% 7.12% 3.87% 2.51% 11.81% 2.02%
2026/07/16 3.33% 4.07% 5.44% 5.09% 2.29% 7.18% 11.54% 2.97% 4.01% 2.13%
2026/07/17 4.42% 3.79% 1.44% 3.23% 4.23% 2.67% 10.52% 2.92% 0.83% 1.74%
2026/07/18 3.24% 0.01% 3.64% 5.37% 4.05% 7.36% 8.54% 3.6% 8.57% 2.53%
2026/07/19 5.32% 0.11% 5.19% 6.62% 3.78% 10.97% 4.81% 2.53% 6.09% 1.35%
2026/07/20 4.25% 3.58% 3.2% 4.02% 4.18% 3.77% 5.78% 2.5% 7.08% 3.87%
2026/07/21 3.42% 5.17% 1.91% 6.47% 2.89% 5.95% 0.52% 3.32% 9.31% 3.49%
2026/07/22 4.12% 2.28% 3.47% 4.45% 2.93% 7.72% 4.55% 2.97% 10.47% 2.73%
2026/07/23 7.4% 2.21% 3.53% 4.88% 3.78% 4.35% 5.65% 2.53% 6.56% 3.46%
2026/07/24 7.81% 1.91% 0.21% 9.22% 2.68% 6.38% 5.22% 3.41% 10.72% 3.88%
2026/07/25 6.49% 2.16% 3.56% 6.58% 3.4% 6.94% 3.08% 3.21% 10.71% 0.84%
2026/07/26 5.46% 3.7% 3% 5.82% 2.6% 4.22% 2.68% 2.43% 12.23% 1.7%
2026/07/27 6.96% 4.51% 3.31% 3.31% 2.53% 4.59% 3.94% 3.36% 10.04% 2.92%
2026/07/28 7.64% 2.68% 4.96% 5.35% 2.98% 4.11% 6.56% 2.62% 6.93% 2.98%
2026/07/29 9.46% 2.82% 5.38% 8.72% 3.15% 6.5% 7.8% 1.94% 1.34% 0.36%
2026/07/30 10.88% 1.76% 4.43% 7.24% 3.28% 4.41% 4.67% 3.02% 3.18% 1.41%
2026/07/31 11.45% 7.87% 5.79% 4.95% 4.7% 4.48% 4.05% 3.68% 1.15% 0.01%
  • fasthosts.co.uk
  • quantum-electrical.co.uk
  • 123-reg.co.uk
  • ionos.co.uk
  • airtasker.com
  • names.co.uk
  • heatable.co.uk
  • shredit.co.uk
  • checkatrade.com
  • forbes.com

Copyright © Adthena. All rights reserved.

In July 2026, fasthosts.co.uk saw a fluctuating spend share, peaking at 11.45% on the 31st. Quantum-electrical.co.uk had a volatile month, with a notable spike to 7.87% on the 31st. Checkatrade.com experienced highs and lows, ending with a dip to 1.15%. Overall, fasthosts.co.uk led the month with a strong finish.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 191
2026/07/02 198
2026/07/03 210
2026/07/04 197
2026/07/05 198
2026/07/06 216
2026/07/07 214
2026/07/08 201
2026/07/09 187
2026/07/10 208
2026/07/11 198
2026/07/12 195
2026/07/13 210
2026/07/14 218
2026/07/15 220
2026/07/16 201
2026/07/17 209
2026/07/18 171
2026/07/19 170
2026/07/20 186
2026/07/21 218
2026/07/22 220
2026/07/23 218
2026/07/24 218
2026/07/25 213
2026/07/26 235
2026/07/27 226
2026/07/28 248
2026/07/29 205
2026/07/30 209
2026/07/31 174

Copyright © Adthena. All rights reserved.

July saw fluctuating advertiser numbers, peaking at 248 on July 28. The month concluded with a dip to 174, reflecting dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
airtasker.com 4.24%
amazon.co.uk 0.84%
heatable.co.uk 0.57%
officeboffins.co.uk 0.54%
shredit.co.uk 0.49%
tester.co.uk -0.52%
vorboss.com -0.69%
test-meter.co.uk -0.96%
regus.com -2.07%
checkatrade.com -2.57%

Copyright © Adthena. All rights reserved.

Airtasker.com soared with a 4.24% click share increase, while checkatrade.com faced a 2.57% decline.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date quantum-electrical.co.uk airtasker.com heatable.co.uk tester.co.uk claritycheck.com checkatrade.com amazon.co.uk thermacoolservices.co.uk ismash.com regus.com
2026/07/01 13.06% 3.68% 1.2% 1.34% 3.77% 4.88% 0.03% 0.93% 2.69% 6.82%
2026/07/02 14.67% 4.63% 4.24% 1.74% 3.72% 5.93% 0.1% 3.23% 2.45% 9.31%
2026/07/03 3.99% 3.34% 6.75% 1.98% 2.4% 9.54% 0.29% 4.38% 3.05% 7.55%
2026/07/04 0% 3.03% 8.18% 2.05% 1.56% 7.14% 0.22% 1.21% 3.47% 15.57%
2026/07/05 0% 4.06% 8.58% 4.06% 3.32% 12.41% 0.29% 1.29% 1.78% 8.29%
2026/07/06 4.99% 2.39% 5.5% 4.72% 1.87% 9.71% 0.36% 2.33% 2.68% 15.06%
2026/07/07 5.02% 3.24% 6.87% 3.03% 2.87% 9.93% 0.14% 1.45% 2.13% 7.66%
2026/07/08 12.73% 3.68% 5.29% 4.6% 0.86% 1.93% 0.52% 0.79% 2.21% 0%
2026/07/09 12.15% 4.82% 1.41% 3.36% 0.61% 7.37% 0.13% 1.19% 4.38% 0%
2026/07/10 5.63% 3.99% 3.72% 2.32% 0.84% 7.21% 8.71% 1.84% 3.23% 12.02%
2026/07/11 0.29% 3.9% 3.5% 1.07% 2.4% 9.26% 0.13% 2.91% 4.12% 15.67%
2026/07/12 0.31% 4.61% 2.96% 2.14% 1.86% 11.73% 0.46% 4.92% 4.31% 10.78%
2026/07/13 7.77% 3.73% 1.19% 2.92% 1.69% 14.7% 0.26% 2.65% 2.95% 8.37%
2026/07/14 7.16% 3.64% 0.79% 5.34% 2.45% 6.07% 4.45% 1.09% 3.65% 14.09%
2026/07/15 6.67% 3.72% 4.98% 2.14% 1.86% 8.58% 6.18% 4.82% 2.87% 7.14%
2026/07/16 7.43% 3.88% 18.37% 0.37% 1.28% 3.74% 4.52% 3.66% 3.36% 0%
2026/07/17 6.11% 6.21% 15.63% 5.84% 0.7% 1.47% 1.28% 9.49% 2.07% 0%
2026/07/18 0.01% 7.69% 14.75% 0.59% 4.44% 8.64% 1.59% 4.82% 1.57% 0%
2026/07/19 0.27% 6.96% 8.63% 1.17% 1.31% 6.74% 0.1% 0.52% 1.82% 15.73%
2026/07/20 7.77% 7.91% 9.29% 3.16% 1.96% 7.23% 0.07% 12.47% 4.11% 0%
2026/07/21 7.16% 3.64% 0.79% 5.34% 2.45% 6.07% 4.45% 1.09% 3.65% 14.09%
2026/07/22 4.28% 4.66% 6.09% 2.67% 2.1% 8.04% 3.69% 3.08% 1.76% 7.87%
2026/07/23 3.5% 5.42% 8.92% 1.57% 1.8% 5.1% 6.07% 2.37% 2.93% 8.65%
2026/07/24 3.06% 4.17% 6.93% 1.98% 1.68% 7.71% 5.84% 1.51% 2.98% 15.05%
2026/07/25 4.2% 5.93% 4.7% 3.11% 2.23% 9.63% 4.68% 5.15% 4.89% 0%
2026/07/26 6.4% 4.35% 3.85% 3.35% 3.04% 10.4% 3.9% 4.03% 5.65% 0%
2026/07/27 7.3% 3.63% 6.12% 2.1% 2.89% 8.08% 3.6% 6.69% 2.5% 0%
2026/07/28 4.91% 4.79% 11.29% 2.63% 2.82% 6.42% 0.75% 3.13% 3.27% 0%
2026/07/29 4.18% 5.14% 12.19% 1.96% 3.04% 1.14% 0.9% 0.15% 1.46% 9%
2026/07/30 3.34% 6.33% 9.21% 1.98% 0.57% 3.63% 1.54% 3.95% 1.85% 0%
2026/07/31 13.9% 9.29% 7.98% 5% 1.74% 1.03% 0.98% 0.53% 0.01% 0%
  • quantum-electrical.co.uk
  • airtasker.com
  • heatable.co.uk
  • tester.co.uk
  • claritycheck.com
  • checkatrade.com
  • amazon.co.uk
  • thermacoolservices.co.uk
  • ismash.com
  • regus.com

Copyright © Adthena. All rights reserved.

Quantum Electrical’s impression share fluctuated, peaking at 14.67% early July, then dipped, ending strong at 13.9%. Airtasker saw a steady rise, closing at 9.29%. Heatable’s share surged mid-month, peaking at 18.37%, then stabilized. Checkatrade’s share varied, peaking at 14.7%, ending lower. Regus had intermittent spikes, notably 15.73%, but ended inactive.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology - Last month
  1. 1
    Home AC Installed Super Fast | Speedy Installations https://www.heatable.co.uk

    Save £200 of all AC installs this week only. Instant online prices, interest-free credit and ultra-speedy installations.

  2. 2
    £500 Off - Offer Ends Soon - Get £500 Off – Sale Now On https://www.hivehome.com › air-source › heat-pump

    Switch to low-carbon heating with £500 off a heat pump, on top of the £7,500 grant.

  3. 3
    Fully Equipped Offices - For All Sizes & Budgets - Affordable & Flexible https://www.regus.com

    The World’s Largest Provider Of Flexible Workspace Solutions. Enquire Now! Fully Equipped Offices With Flexible Rental Terms & Inspiring Work Environments. Office Amenities Included. Flexible Solutions. Flexible Working. Great For Networking.

  4. 4
    Complete Business Alarm System - Voted 2026 Product of the Year https://get.verisure.co.uk › get-verisure › start-quote

    More than business security cameras. Get a complete, professionally installed alarm system

  5. 5
    Business Telecoms Services | Exclusive Business Focus https://www.vorboss.com

    When "We Don't Need 10Gbps" becomes "We Needed 100Gbps Yesterday", Vorboss Keeps You Ahead

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, Heatable.co.uk entices with ultra-speedy AC installations and a £200 discount. Hivehome.com promotes eco-friendly heating with a £500 discount and a £7,500 grant. Regus.com offers flexible office solutions, while Verisure.co.uk highlights award-winning security systems. Vorboss.com ensures businesses stay ahead with high-speed telecom services.

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