UK Services IT and Technology - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – UK

Google AI Overview visibility for Services IT and Technology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.9358216642
79.0641783358
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 4%
Navigational 10%
Seasonal 0%
Local 12%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
checkatrade.com 15.09
airtasker.com 14.42
regus.com 4.88
claritycheck.com 4.4
webador.co.uk 4.21
tester.co.uk 4.03
test-meter.co.uk 2.91
ismash.com 2.87
shredit.co.uk 2.64
housekeep.com 2.34
others 42.21
  • checkatrade.com - 15.09%
  • airtasker.com - 14.42%
  • regus.com - 4.88%
  • claritycheck.com - 4.4%
  • webador.co.uk - 4.21%
  • tester.co.uk - 4.03%
  • test-meter.co.uk - 2.91%
  • ismash.com - 2.87%
  • shredit.co.uk - 2.64%
  • housekeep.com - 2.34%
  • others - 42.21%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Checkatrade leads with 15.09% click share, closely followed by Airtasker at 14.42%. Others dominate with 42.21%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date fasthosts.co.uk 123-reg.co.uk checkatrade.com servicenow.com top10.com namecheap.com verisure.co.uk one.com manageengine.com names.co.uk
2026/05/01 3.53% 1.47% 1.19% 5.81% 4.44% 4.24% 1.8% 3.3% 3.07% 7.89%
2026/05/02 3.92% 1.08% 2.13% 1.9% 1.96% 1.93% 3.13% 6.47% 0.82% 8.2%
2026/05/03 5.9% 2.88% 7.9% 5.19% 3.17% 0% 2.28% 4.25% 0.72% 3.33%
2026/05/04 2.31% 4.46% 4.37% 1.53% 2.4% 4.47% 2.4% 4.24% 2.4% 3.08%
2026/05/05 1.39% 4% 6.94% 1.45% 3.65% 0% 2.5% 4.75% 2.94% 2.9%
2026/05/06 0.85% 5.95% 2.64% 3.05% 6.2% 3.1% 3.11% 6.87% 3.33% 1.22%
2026/05/07 4.14% 5.69% 0.63% 1.51% 5.68% 2.88% 2.6% 4.57% 4.26% 0.89%
2026/05/08 4.64% 3.67% 5.36% 2.47% 5.07% 2.62% 2.63% 3.72% 3% 1.57%
2026/05/09 4.13% 3.24% 3.67% 1.44% 1.98% 1.47% 2.33% 6.33% 0.41% 0.03%
2026/05/10 1.5% 0.05% 5.79% 3.36% 4.41% 0% 3.29% 4.02% 1.16% 0.03%
2026/05/11 6.3% 5.2% 4.56% 4.15% 3.38% 2.9% 2.87% 4.46% 1.81% 0.8%
2026/05/12 8.1% 6.47% 7.54% 2.37% 3.58% 3.71% 2.59% 5.18% 3.56% 2.1%
2026/05/13 6.07% 5.61% 15.31% 3.72% 4.07% 4.25% 2.78% 2.65% 3.23% 1.64%
2026/05/14 6.33% 4.42% 12.49% 3.72% 2.4% 4.28% 2.94% 2.33% 3.82% 3.03%
2026/05/15 4.46% 3.53% 5.15% 2.38% 4.87% 2.52% 2.53% 3.57% 2.88% 1.5%
2026/05/16 6.4% 6.75% 15.58% 3.07% 3.73% 3.25% 2.29% 5.06% 1.46% 4.5%
2026/05/17 5.83% 7.12% 17.75% 2.38% 4.19% 2.93% 2.11% 4.24% 1.71% 4.32%
2026/05/18 5.1% 9.21% 20.49% 3.5% 3.77% 4.87% 2.2% 4.09% 1.68% 0.51%
2026/05/19 3.26% 6.29% 19.33% 3.39% 4.47% 3.47% 3.07% 3.59% 3.09% 1.19%
2026/05/20 3.48% 3.63% 16.56% 4.01% 6.36% 2.93% 2.88% 2.58% 3.59% 1.27%
2026/05/21 4.13% 4.91% 12.25% 4.55% 3.22% 4.28% 3.22% 4.99% 4.34% 2.71%
2026/05/22 4.53% 6.5% 10.78% 3.47% 3.78% 2.42% 2.73% 4.63% 4.76% 0.7%
2026/05/23 5.71% 6.84% 6.62% 2.79% 1.28% 0.83% 2.42% 5.43% 1.72% 6.93%
2026/05/24 4.77% 8.05% 3.71% 4.01% 4.11% 1.26% 1.8% 5.91% 2.71% 4%
2026/05/25 1.84% 12.14% 3.73% 4.77% 4.39% 0.97% 1.6% 5.28% 2.31% 3.2%
2026/05/26 2.49% 4.34% 28.86% 2.33% 4.28% 2.21% 1.81% 1.82% 2.84% 2.93%
2026/05/27 2.75% 7.96% 23.31% 3.76% 2.25% 1.16% 1.99% 3.26% 3.21% 3.45%
2026/05/28 3.26% 10.2% 24.39% 3.8% 3.4% 1.25% 1.92% 3.94% 2.88% 0.43%
2026/05/29 4.44% 9.37% 22.47% 3.26% 1.85% 0.72% 2.26% 2.2% 2.35% 1.29%
2026/05/30 9.31% 8.72% 5.07% 2.9% 4.22% 1.72% 2.82% 2.78% 1.42% 2.56%
2026/05/31 8.51% 8.26% 6.1% 5.07% 3.6% 3.54% 2.52% 2.24% 1.82% 1.55%
  • fasthosts.co.uk
  • 123-reg.co.uk
  • checkatrade.com
  • servicenow.com
  • top10.com
  • namecheap.com
  • verisure.co.uk
  • one.com
  • manageengine.com
  • names.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, Checkatrade.com dominated PPC spend, peaking at 28.86 on May 26. Fasthosts.co.uk and 123-reg.co.uk showed fluctuating trends, while Servicenow.com maintained moderate stability. The month concluded with Checkatrade.com leading.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 198
2026/05/02 165
2026/05/03 156
2026/05/04 193
2026/05/05 209
2026/05/06 204
2026/05/07 205
2026/05/08 222
2026/05/09 183
2026/05/10 181
2026/05/11 232
2026/05/12 248
2026/05/13 259
2026/05/14 254
2026/05/15 222
2026/05/16 218
2026/05/17 229
2026/05/18 235
2026/05/19 230
2026/05/20 230
2026/05/21 244
2026/05/22 243
2026/05/23 235
2026/05/24 228
2026/05/25 256
2026/05/26 261
2026/05/27 266
2026/05/28 249
2026/05/29 255
2026/05/30 256
2026/05/31 246

Copyright © Adthena. All rights reserved.

May began with 198 advertisers, dipped to 156 by the 3rd, then surged to 266 by the 27th. The month concluded with 246 advertisers, showcasing a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
checkatrade.com 8.53%
tester.co.uk 2.08%
officeboffins.co.uk 1.28%
123-reg.co.uk 0.88%
ebay.co.uk 0.8%
vorboss.com -1.34%
claritycheck.com -1.67%
regus.com -1.96%
airtasker.com -1.98%
ismash.com -2.94%

Copyright © Adthena. All rights reserved.

Checkatrade.com surged with an 8.53% click share increase, while ismash.com dropped by 2.94%.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date regus.com officeboffins.co.uk claritycheck.com test-meter.co.uk checkatrade.com airtasker.com tester.co.uk verisure.co.uk ismash.com housekeep.com
2026/05/01 11.45% 11.45% 8.59% 1.62% 1.53% 5.49% 2.17% 1.2% 3.36% 2.1%
2026/05/02 26.48% 0% 6.79% 0.19% 2.3% 6.3% 0.28% 2.11% 2.04% 2.5%
2026/05/03 14.24% 0% 9.86% 0% 7.68% 7.35% 0% 2.04% 4.36% 4.8%
2026/05/04 0% 0% 10.12% 1.6% 4.93% 5.83% 3.62% 2.08% 2.2% 2.89%
2026/05/05 18.82% 0% 7.42% 0.66% 5.12% 4.52% 1.37% 1.56% 4.85% 1.51%
2026/05/06 12.08% 0% 6.65% 1.59% 4.39% 3.57% 2.5% 2.16% 4.82% 2.21%
2026/05/07 0% 0% 5.09% 3.14% 1.37% 5.66% 4.12% 2.42% 5.39% 6.02%
2026/05/08 8.6% 0% 6.45% 1.99% 4.39% 3.62% 2.68% 1.6% 3.99% 2.46%
2026/05/09 18.55% 0% 5.43% 1.65% 3.03% 4.69% 1.26% 1.53% 4.1% 2.58%
2026/05/10 17.08% 0% 5.62% 0.17% 4.16% 5.05% 0.33% 2.08% 3.45% 3.67%
2026/05/11 16.07% 0% 2.81% 1.45% 4.92% 3.86% 1.21% 2.01% 1.96% 1.64%
2026/05/12 9.82% 0% 2.53% 4.42% 8.56% 3.05% 4.07% 2.11% 0.81% 1.63%
2026/05/13 13.11% 0% 2.8% 3.97% 12.34% 2.91% 3.6% 2.09% 1.86% 1.05%
2026/05/14 18.08% 0% 5.11% 5.36% 11.01% 2.8% 3.44% 2.16% 0.76% 0.88%
2026/05/15 8.59% 0% 6.45% 1.99% 4.39% 3.62% 2.68% 1.6% 3.99% 2.46%
2026/05/16 9.37% 0% 5.07% 5.16% 14.07% 3.46% 2.32% 1.48% 0.27% 1.97%
2026/05/17 11.12% 2.78% 5.45% 3.08% 15.12% 2.95% 2.68% 1.42% 0.71% 0.98%
2026/05/18 3.58% 3.58% 5.5% 3.37% 17.86% 3.7% 5.7% 1.83% 0.43% 1.15%
2026/05/19 10.3% 6.87% 3.91% 4.09% 15.2% 3.09% 6.24% 2.17% 1.13% 1.1%
2026/05/20 11.79% 0% 2.72% 3.69% 14.15% 4.52% 8.09% 2.23% 0.23% 0.57%
2026/05/21 0% 0% 3.18% 4.02% 14.45% 4.35% 5.83% 2.74% 0.44% 1.65%
2026/05/22 10.27% 0% 2.74% 3.56% 10.07% 3.13% 6.6% 2.21% 0.72% 1.8%
2026/05/23 7.65% 0% 3.13% 4.22% 6.18% 3.5% 4.22% 1.95% 0.93% 1.68%
2026/05/24 11.95% 0% 2.36% 4.03% 3.12% 4.11% 4.84% 1.41% 0.52% 1.51%
2026/05/25 4.3% 0% 3.82% 2.07% 5.41% 3.55% 5.55% 1.46% 1.62% 0.88%
2026/05/26 10.86% 8.15% 2.14% 1.06% 24.4% 2.48% 3.28% 1.35% 1.27% 1.19%
2026/05/27 12.68% 0% 3.13% 1.95% 23.11% 2.36% 2.43% 1.57% 1.28% 0.96%
2026/05/28 10.88% 5.44% 5.99% 2.83% 21.02% 3.21% 1.62% 1.38% 0.17% 0.56%
2026/05/29 2.65% 0% 3.02% 3.35% 16.8% 2.58% 4% 1.43% 0.96% 0.87%
2026/05/30 7.41% 0% 3.52% 6.55% 5.58% 4.1% 3.48% 2.09% 0.48% 0.8%
2026/05/31 11.21% 7.47% 6.41% 4.73% 4.67% 4.08% 3.63% 1.8% 0.9% 0.13%
  • regus.com
  • officeboffins.co.uk
  • claritycheck.com
  • test-meter.co.uk
  • checkatrade.com
  • airtasker.com
  • tester.co.uk
  • verisure.co.uk
  • ismash.com
  • housekeep.com

Copyright © Adthena. All rights reserved.

In May 2026, Regus.com saw fluctuating impressions, peaking early at 26.48% before stabilizing around 11%. Checkatrade.com surged mid-month, reaching 24.4% on May 26. Other advertisers like Officeboffins.co.uk and Claritycheck.com maintained lower, steady shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology - Last month
  1. 1
    Find Local Electricians - Checkatrade™ official site https://www.checkatrade.com › electrician › uk

    Find an Electrician covering your area and start your job with Checkatrade.

  2. 2
    Website Builder | Create Your Risk Free Website https://www.ionos.co.uk

    Build a professional-looking site with MyWebsite. From only £1/month excl. VAT.

  3. 3
    Office Furniture UK | UK Office Furniture in Stock https://www.officeboffins.co.uk

    Supplying Office Furniture Online to UK Companies since 2004, we really are the Experts. The...

  4. 4
    Modern Office Space Solutions | Fully Equipped Offices https://www.regus.com

    Discover Our Wide Range Of Coworking Deals For Businesses Of All Sizes And...

  5. 5
    London's 700Km Leased Line - London's Leased Line Experts https://www.vorboss.com

    When "We Don't Need 10Gbps" becomes "We Needed 100Gbps Yesterday...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Checkatrade.com stands out by connecting users with local electricians, emphasizing trust and locality. Ionos.co.uk offers an affordable, risk-free website builder, appealing to budget-conscious entrepreneurs. Officeboffins.co.uk highlights expertise in office furniture, while Regus.com provides versatile coworking solutions. Vorboss.com showcases its prowess in high-speed leased lines, catering to London’s growing data demands.

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