UK Services IT and Technology - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – UK

Google AI Overview visibility for Services IT and Technology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.9402992632
86.0597007368
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 4%
Navigational 9%
Seasonal 0%
Local 15%
Problem Solving 33%

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Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
airtasker.com 15.04
claritycheck.com 12.1
regus.com 10.95
checkatrade.com 5.89
ismash.com 5.39
webador.co.uk 4.18
shredit.co.uk 3.5
housekeep.com 2.84
tester.co.uk 2.01
ratedpeople.com 1.64
others 36.46
  • airtasker.com - 15.04%
  • claritycheck.com - 12.1%
  • regus.com - 10.95%
  • checkatrade.com - 5.89%
  • ismash.com - 5.39%
  • webador.co.uk - 4.18%
  • shredit.co.uk - 3.5%
  • housekeep.com - 2.84%
  • tester.co.uk - 2.01%
  • ratedpeople.com - 1.64%
  • others - 36.46%

Copyright © Adthena. All rights reserved.

Airtasker.com leads with 15.04% click share, followed by Claritycheck.com at 12.1%. Regus.com holds 10.95%, while ‘others’ dominate with 36.46%.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date uk1tech.co.uk fasthosts.co.uk one.com shredit.co.uk servicenow.com top10.com airtasker.com vitally.io checkatrade.com claritycheck.com
2026/04/01 3.64% 2.95% 3.83% 2.62% 2.74% 3.18% 2.22% 2.42% 14.05% 4.14%
2026/04/02 1.39% 3.7% 3.34% 3.27% 2.96% 4.15% 2.57% 0% 5.71% 5.27%
2026/04/03 2.77% 3.99% 4.62% 3.25% 3.77% 3.69% 2.45% 2.07% 1.22% 4.29%
2026/04/04 6.37% 2.99% 5.03% 2.88% 3.01% 3.9% 3.1% 3.76% 2.49% 5.04%
2026/04/05 3.54% 2.81% 5.06% 2.59% 3.25% 3.95% 1.77% 4.43% 3.49% 4.66%
2026/04/06 4.33% 3.29% 4.94% 3.37% 4.27% 2.12% 2.88% 2.63% 2.49% 4.39%
2026/04/07 3.13% 1.48% 3.97% 2.79% 1.85% 2.64% 2.18% 4.88% 11.15% 2.57%
2026/04/08 2.69% 1.49% 3.69% 2.35% 4.65% 3.31% 2.37% 3.63% 5.74% 3.12%
2026/04/09 2.37% 1.69% 5.58% 2.73% 3.84% 4.97% 3.03% 6.75% 2.07% 3.46%
2026/04/10 4.46% 1.47% 5.87% 3.37% 2.02% 2.92% 2.1% 5.81% 1.41% 2.72%
2026/04/11 6.65% 2.23% 6.44% 4.15% 2.61% 3.52% 2.72% 3.01% 1.12% 5.58%
2026/04/12 6.11% 0.9% 3.38% 3.7% 4.47% 2.9% 5.02% 3.86% 0.18% 5.93%
2026/04/13 2.95% 3.19% 5.36% 1.67% 1.11% 4.45% 2.58% 7.33% 3.35% 3.83%
2026/04/14 2.73% 5.69% 3.38% 2.71% 3.6% 3.38% 2.98% 2.33% 3.29% 3.26%
2026/04/15 2.29% 3.89% 2.8% 2.26% 2.65% 3.43% 3.14% 4.82% 8.89% 3.35%
2026/04/16 2.5% 3.1% 2.98% 1.44% 1.91% 1.55% 3.23% 4.95% 13.52% 3.37%
2026/04/17 2.86% 3.29% 3.89% 4.41% 4.17% 1.79% 4.36% 2% 1.41% 5.35%
2026/04/18 5.46% 3.64% 6.91% 5.36% 3.96% 2.41% 4.44% 3.42% 2.55% 5.02%
2026/04/19 4.16% 4.98% 4.74% 4.2% 1.12% 4.73% 3.64% 2.57% 1.87% 5.42%
2026/04/20 2.56% 2.48% 3.59% 4.21% 2.24% 1.37% 2.87% 3.22% 4.49% 4.62%
2026/04/21 1.81% 1.2% 3.72% 2.82% 4.13% 1.79% 2.38% 4.24% 5.42% 3.62%
2026/04/22 4.1% 2.68% 5.74% 3.86% 3.07% 3.13% 3.11% 2.66% 0.96% 4.87%
2026/04/23 3.23% 2.26% 4.25% 2.5% 3.91% 2.17% 3.08% 5.06% 7.14% 2.33%
2026/04/24 6.22% 5.05% 5.59% 2.61% 3.06% 1.19% 2.68% 4.11% 7.04% 2.14%
2026/04/25 5.08% 3.75% 6.59% 4.59% 4.15% 2.08% 3.74% 3.58% 3.86% 3.14%
2026/04/26 5.21% 7.77% 7.86% 4.51% 2.72% 2.64% 4.04% 0% 1.97% 2.96%
2026/04/27 4.11% 6.4% 3.03% 3.74% 5.64% 1.1% 3.47% 0% 7.02% 2.45%
2026/04/28 5.35% 6.52% 2.62% 1.55% 4.11% 3.14% 2.31% 0.74% 1.7% 1.45%
2026/04/29 1.21% 3.87% 5.92% 1.17% 3.31% 3.5% 2.94% 1.59% 5.55% 0.89%
2026/04/30 4.28% 3.98% 3.66% 3.58% 3.57% 3.51% 3.44% 1.37% 1.05% 1.02%
  • uk1tech.co.uk
  • fasthosts.co.uk
  • one.com
  • shredit.co.uk
  • servicenow.com
  • top10.com
  • airtasker.com
  • vitally.io
  • checkatrade.com
  • claritycheck.com

Copyright © Adthena. All rights reserved.

April’s PPC landscape saw dynamic shifts. Checkatrade.com led with a peak on April 1st, while uk1tech.co.uk and fasthosts.co.uk showed fluctuating trends. By month’s end, one.com and vitally.io experienced notable increases, closing with strong performances.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 213
2026/04/02 213
2026/04/03 228
2026/04/04 184
2026/04/05 209
2026/04/06 213
2026/04/07 229
2026/04/08 224
2026/04/09 206
2026/04/10 204
2026/04/11 189
2026/04/12 178
2026/04/13 206
2026/04/14 208
2026/04/15 212
2026/04/16 196
2026/04/17 202
2026/04/18 185
2026/04/19 188
2026/04/20 218
2026/04/21 202
2026/04/22 207
2026/04/23 217
2026/04/24 202
2026/04/25 173
2026/04/26 183
2026/04/27 196
2026/04/28 199
2026/04/29 200
2026/04/30 193

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 229 on April 7 and dipping to 173 on April 25. The month concluded with 193 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
airtasker.com 3.02%
quantum-electrical.co.uk 2.01%
spindoctoruk.co.uk 1.23%
shredit.co.uk 0.86%
tvrepairexpert.com 0.84%
checkatrade.com -0.63%
ismash.com -1.43%
claritycheck.com -1.7%
ratedpeople.com -2.26%
regus.com -3.14%

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Airtasker.com surged by 3.02%, while regus.com dropped by 3.14%. Quantum-electrical.co.uk gained 2.01%, contrasting with ratedpeople.com’s 2.26% decline.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date regus.com airtasker.com claritycheck.com housekeep.com uk1tech.co.uk ismash.com terabyteelectronics.co.uk verisure.co.uk checkatrade.com ratedpeople.com
2026/04/01 3.61% 3.19% 16.17% 1.82% 2.41% 2.25% 0.47% 1.65% 12.52% 2.16%
2026/04/02 10.01% 3.05% 17.77% 1.88% 0.68% 2.53% 0.57% 2.35% 5.87% 2.09%
2026/04/03 25.22% 2.93% 13.48% 1.49% 1.34% 2.45% 0.49% 1.35% 1.22% 0.38%
2026/04/04 24.07% 3.37% 14.94% 1.94% 2.72% 5.13% 0.67% 1.82% 2.55% 7.73%
2026/04/05 7.18% 2.73% 18.1% 2.23% 1.57% 3.17% 1.07% 2.03% 2.89% 10.86%
2026/04/06 0% 5.09% 19.78% 3.06% 2.35% 4.52% 1.51% 2.44% 3.63% 2.67%
2026/04/07 16.68% 2.84% 8.64% 1.73% 1.83% 1.51% 1% 1.62% 11.11% 3.37%
2026/04/08 15.2% 3.39% 12.54% 2.37% 1.48% 3.76% 3.24% 2.1% 6.14% 0.07%
2026/04/09 25.29% 3.73% 11.87% 2.04% 1.24% 4.03% 1.25% 1.38% 2.26% 2.18%
2026/04/10 22.74% 2.62% 9.57% 2.24% 2.1% 3.52% 2.04% 2.18% 2.45% 2.22%
2026/04/11 17.47% 3.23% 18.98% 3.04% 2.85% 3.57% 3.38% 1.8% 1.81% 2.48%
2026/04/12 17.78% 5.92% 18.44% 2.35% 2.29% 4.76% 1.99% 1.85% 0.29% 0.65%
2026/04/13 8.35% 3.5% 15.23% 2.15% 1.91% 4.51% 0.79% 2.06% 4.01% 2.77%
2026/04/14 19.76% 3.88% 11.89% 1.74% 1.47% 2.71% 2.23% 1.52% 3.54% 3.63%
2026/04/15 12.96% 4.12% 12.73% 2% 1.48% 4.17% 3.91% 1.3% 6.33% 7.91%
2026/04/16 13.36% 4.01% 11.7% 1.76% 1.05% 1.96% 2.36% 1.67% 9.78% 9.95%
2026/04/17 5.09% 5.61% 20.13% 2.54% 1.65% 4.04% 4.46% 1.1% 1.55% 1.51%
2026/04/18 14.16% 5.63% 18.43% 3.54% 1.98% 4.67% 1.78% 2% 2.97% 0.63%
2026/04/19 13.2% 5.26% 21.22% 2.84% 2.34% 3.57% 2.65% 2.81% 2.81% 2.27%
2026/04/20 11.64% 3.48% 16.18% 1.31% 1.01% 2.35% 0.91% 1.92% 3.47% 0.35%
2026/04/21 22.32% 2.77% 12.17% 1.63% 0.59% 2.44% 2.25% 0.86% 5.27% 2.57%
2026/04/22 9.8% 3.51% 15.57% 0.96% 1.51% 0.87% 2.57% 1.4% 1.27% 0.24%
2026/04/23 0% 4.92% 11% 1.9% 1.88% 2.47% 1.16% 1.99% 7.12% 0.32%
2026/04/24 15.15% 3.64% 7.88% 2.61% 3.55% 1.85% 0.86% 2.09% 5.81% 0%
2026/04/25 16.29% 5.35% 11.82% 2.07% 2.83% 3.48% 3.11% 2.15% 4.08% 0%
2026/04/26 17% 6% 13.05% 2.66% 3.73% 1.58% 1.66% 2.2% 2.75% 0.17%
2026/04/27 9.5% 5.17% 11.22% 2.09% 2.57% 3.13% 1.87% 2.25% 5.49% 0%
2026/04/28 34.14% 2.76% 4.77% 1.55% 2.41% 2.9% 1.51% 1.69% 2.09% 0.06%
2026/04/29 0% 5% 4.63% 3.91% 1.02% 4.09% 2.18% 3.29% 6% 0.16%
2026/04/30 9.89% 5.09% 4.39% 2.97% 2.52% 2.21% 1.9% 1.66% 1.44% 0.49%
  • regus.com
  • airtasker.com
  • claritycheck.com
  • housekeep.com
  • uk1tech.co.uk
  • ismash.com
  • terabyteelectronics.co.uk
  • verisure.co.uk
  • checkatrade.com
  • ratedpeople.com

Copyright © Adthena. All rights reserved.

Regus.com saw fluctuating impressions, peaking at 34.14% on April 28. Claritycheck.com maintained a steady presence, while Airtasker.com and Housekeep.com showed modest gains. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology - Last month
  1. 1
    Airtasker® https://www.airtasker.com

    Airtasker® UK - Official Site — Post Your Task. Review Offers. Get It Done. Rated Taskers & Insurance Covered Jobs. Same Day...

  2. 2
    Reverse Phone Lookup & Search - ClarityCheck https://www.claritycheck.com

    Discover who's calling with ClarityCheck's reverse phone lookup. Instantly uncover names, addresses, social profiles, and more. Fast, confidential & accurate. Try your first search today

  3. 3
    Website Builder | Create Your Risk Free Website https://www.ionos.co.uk

    Build a professional-looking site with MyWebsite. From only £1/month excl. VAT.

  4. 4
    Find Local Electricians https://www.ratedpeople.com

    Match With Local Electricians — Overwhelmed trying to find a rated & reviewed tradesperson near you, Rated People can help. Post...

  5. 5
    Modern Office Space Solutions https://www.regus.com

    Flexible Workspaces UK — The World’s Largest Provider Of Flexible Workspace Solutions. Enquire Now!

Copyright © Adthena. All rights reserved.

Airtasker® emphasizes convenience and trust with rated taskers and insurance. ClarityCheck offers instant, confidential reverse phone lookups. IONOS promotes affordability with a £1/month website builder. Rated People connects users with reviewed electricians. Regus highlights flexible workspace solutions globally.

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