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UK Services IT and Technology - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
airtasker.com 12.97
checkatrade.com 11.85
claritycheck.com 8.69
shredit.co.uk 5.71
ismash.com 3.63
geofinder.mobi 3.53
webador.co.uk 3.07
ionos.co.uk 2.09
housekeep.com 1.98
tester.co.uk 1.79
others 44.69

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In the PPC landscape, ‘others’ dominate with 44.69% click share. Airtasker.com leads individual advertisers at 12.97%, followed by Checkatrade.com at 11.85%.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date checkatrade.com shredit.co.uk names.co.uk fasthosts.co.uk ionos.co.uk uk1tech.co.uk top10.com airtasker.com 123-reg.co.uk claritycheck.com
2025/06/01 9.07% 5.73% 1.89% 7.4% 6.7% 1.17% 6.08% 4.88% 3.47% 1.3%
2025/06/02 8.67% 5.93% 3.1% 5.59% 3.17% 4.74% 4.57% 2.67% 3.55% 8.52%
2025/06/03 7.72% 7.57% 0.21% 0.46% 0.36% 2.83% 2.09% 5.91% 0.1% 1.55%
2025/06/04 4.56% 4.07% 4.27% 3.27% 7.1% 1.21% 5.26% 3.29% 5.11% 1.18%
2025/06/05 2.15% 3.68% 5.7% 7.99% 8.64% 2.06% 4.53% 2.65% 7.05% 1.04%
2025/06/06 6.18% 4.96% 4.87% 3.72% 8.17% 1.5% 3.84% 2.95% 5.25% 1.24%
2025/06/07 9.35% 5.12% 3% 4.25% 4.93% 0.43% 4.75% 3.08% 3.35% 3.51%
2025/06/08 4.99% 5% 4.95% 4.54% 9.83% 2.42% 5.29% 4.7% 3.78% 2.33%
2025/06/09 6.95% 6.2% 8.06% 3.06% 6.64% 0.71% 2% 2.36% 2.08% 1.18%
2025/06/10 5.46% 3.81% 3.65% 3.39% 6.85% 2.45% 5.04% 2.35% 4.62% 1.7%
2025/06/11 8.99% 4.3% 2.79% 4.16% 7.28% 4.22% 5.54% 1.69% 2.67% 1.47%
2025/06/12 6.05% 5.74% 3.1% 1.32% 6.83% 2.82% 3.31% 1.23% 3.32% 1.88%
2025/06/13 8.84% 5.59% 1.2% 6.13% 9.34% 1.73% 3.74% 2.23% 3.52% 1.64%
2025/06/14 11% 5.5% 1.35% 2.59% 12.09% 4.72% 5.92% 2.9% 4.04% 1.87%
2025/06/15 16.01% 3.66% 1.15% 3.27% 10.62% 3.23% 4.64% 3.35% 4.75% 1.71%
2025/06/16 7.37% 3.88% 3.15% 2.31% 6.8% 6.57% 3.16% 2.97% 3.32% 1.47%
2025/06/17 5.87% 4.94% 3.51% 4.02% 7.35% 2.05% 3.6% 2.81% 2.91% 1.43%
2025/06/18 5.71% 4.48% 2.93% 4.23% 4.68% 1.6% 4.44% 4.06% 1.24% 1.2%
2025/06/19 8.53% 5.06% 4.18% 3.84% 4.82% 2.34% 2.59% 2.85% 0.03% 1.88%
2025/06/20 15.44% 5.85% 3.21% 3.87% 1.22% 3.27% 0.81% 4.42% 4.04% 0.84%
2025/06/21 2.07% 4% 2.13% 9.64% 8.33% 2.8% 3.83% 3.06% 7.1% 1.04%
2025/06/22 10.58% 4.65% 0.94% 4.5% 4.49% 4.23% 3.21% 7.04% 3.63% 9.01%
2025/06/23 5.09% 5.47% 2.85% 3.07% 6.47% 2.01% 1.51% 2.59% 3.28% 7.79%
2025/06/24 4.62% 6.13% 3.1% 2.84% 3.23% 2.74% 2.41% 3.61% 3% 0.89%
2025/06/25 12.58% 5.46% 3.64% 3.82% 4.11% 1.75% 1.61% 3.18% 1.3% 6.54%
2025/06/26 2.66% 6.63% 2% 2.62% 6.03% 3.39% 2.57% 3.04% 2.16% 1.26%
2025/06/27 6.54% 5.71% 5.42% 4.17% 3.53% 3.33% 2.4% 2.46% 2.16% 1.76%
2025/06/28 8.62% 7.57% 4.15% 2.91% 3.83% 3.7% 2.97% 4.04% 0.03% 7.73%
2025/06/29 17.49% 5.34% 1.1% 3.57% 5.9% 5.12% 2.91% 2.63% 2.09% 1.21%
2025/06/30 7.06% 5.96% 5.39% 5.06% 4.82% 3.85% 3.54% 3% 2.58% 1.12%

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In June 2025, Checkatrade.com experienced fluctuating PPC spend, peaking at 17.49 on the 29th. Shredit.co.uk maintained steady values, while Ionos.co.uk saw a significant rise mid-month. Claritycheck.com had notable spikes on the 2nd and 22nd.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 219
2025/06/02 251
2025/06/03 219
2025/06/04 244
2025/06/05 264
2025/06/06 273
2025/06/07 224
2025/06/08 219
2025/06/09 249
2025/06/10 276
2025/06/11 294
2025/06/12 294
2025/06/13 301
2025/06/14 253
2025/06/15 237
2025/06/16 272
2025/06/17 290
2025/06/18 305
2025/06/19 293
2025/06/20 276
2025/06/21 258
2025/06/22 248
2025/06/23 275
2025/06/24 308
2025/06/25 295
2025/06/26 295
2025/06/27 284
2025/06/28 248
2025/06/29 247
2025/06/30 296

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 219 and peaking at 308 mid-month. The month concluded with a robust 296, indicating a strong advertiser presence.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
claritycheck.com 1.84%
airtasker.com 1.6%
webador.co.uk 0.77%
ismash.com 0.75%
shredit.co.uk 0.69%
thermacoolservices.co.uk -0.57%
terabyteelectronics.co.uk -0.59%
ionos.co.uk -0.75%
finda.net -0.85%
geofinder.mobi -2.06%

Copyright © Adthena. All rights reserved.

Claritycheck.com and Airtasker.com soared with click share increases of 1.84 and 1.6, respectively. Meanwhile, Geofinder.mobi faced a decline of 2.06.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date checkatrade.com airtasker.com claritycheck.com shredit.co.uk housekeep.com geofinder.mobi ionos.co.uk ismash.com tester.co.uk itcareerswitch.co.uk
2025/06/01 11.95% 5.96% 5.27% 2.08% 1.94% 3.93% 2.19% 1.87% 3.17% 0%
2025/06/02 9.4% 3.58% 24.86% 2.11% 1.75% 6.33% 1.03% 2.34% 0.11% 0.3%
2025/06/03 6.73% 9.14% 6.19% 3.13% 0.96% 3.72% 0.41% 1.37% 1.59% 1.46%
2025/06/04 6.41% 5.36% 5.52% 1.55% 1.39% 0% 1.75% 3.33% 0.41% 2%
2025/06/05 3.75% 4.18% 5.12% 1.78% 1.91% 0.94% 2.67% 3.24% 0.83% 2.34%
2025/06/06 7.28% 5.68% 5.19% 2.07% 2.03% 4.36% 2.17% 3.43% 3.3% 1.88%
2025/06/07 9.42% 5.8% 11.04% 1.72% 1.33% 8.73% 1.51% 1.56% 0.46% 1.98%
2025/06/08 6.1% 8.1% 9.13% 1.94% 2.35% 9.74% 2.81% 0.83% 0.02% 1.19%
2025/06/09 9.12% 4.24% 5.26% 2.56% 1.74% 6.74% 1.63% 1.65% 3.45% 0.96%
2025/06/10 5.68% 3.08% 6.68% 1.46% 1.49% 8.41% 2.14% 2.12% 0.66% 1.35%
2025/06/11 9.79% 3.18% 5.81% 1.84% 0.98% 6.91% 2.23% 1.66% 6.35% 2.21%
2025/06/12 7.46% 2.84% 7.05% 2.32% 1.22% 6.83% 1.93% 2.22% 2.48% 2.59%
2025/06/13 9.19% 5.22% 6.35% 2.39% 1.76% 3.76% 2.86% 1.5% 3.18% 2.48%
2025/06/14 14.23% 5.85% 8% 2.33% 2.12% 4.14% 3.12% 1.36% 0.68% 3.56%
2025/06/15 18.25% 6.43% 6.65% 1.35% 2.07% 2.62% 2.7% 2.64% 0.53% 3.54%
2025/06/16 8.32% 5.68% 6.57% 1.68% 2.37% 3.62% 2% 1% 2.48% 3.19%
2025/06/17 8.51% 5.41% 5.91% 2.01% 2.14% 2.27% 2.38% 3.47% 2.02% 2.57%
2025/06/18 5.76% 8.18% 4.46% 1.68% 2.04% 2.99% 1.41% 2.85% 3.22% 2.19%
2025/06/19 9.35% 5.42% 8.08% 2.03% 2.25% 2.3% 1.8% 2.39% 4.67% 2.02%
2025/06/20 15.91% 7.69% 3.59% 2.37% 1.91% 3.85% 1.1% 2.18% 0.48% 2.54%
2025/06/21 4.68% 6.34% 4.72% 1.96% 1.95% 2.66% 2.43% 3.6% 0.19% 2.97%
2025/06/22 9.35% 10.64% 22.32% 1.48% 1.98% 3.04% 1.49% 1.67% 0.03% 2.27%
2025/06/23 6.12% 3.73% 22.35% 2.07% 1.62% 4.13% 1.66% 2.34% 3.21% 2.11%
2025/06/24 7.39% 5.53% 3.6% 2.57% 2.18% 1.07% 1.2% 2.61% 4.5% 1.46%
2025/06/25 12.19% 4.1% 20.13% 2.14% 1.63% 2.26% 1.17% 1.97% 1.21% 1.4%
2025/06/26 4.99% 4.64% 6.18% 2.86% 2.7% 3.15% 2.18% 2.76% 1.47% 1.42%
2025/06/27 9.77% 3.86% 6.61% 2.5% 3.11% 2.91% 1.29% 1.8% 0.89% 0.97%
2025/06/28 10.02% 5.12% 22.47% 2.75% 1.69% 2.82% 1.2% 1.34% 0.29% 0.75%
2025/06/29 19.51% 3.38% 5.07% 2.36% 2.2% 2.31% 1.96% 2.31% 1.26% 0.63%
2025/06/30 10.04% 5.64% 5.49% 2.94% 2.12% 1.93% 1.63% 1.39% 0.44% 0.41%

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In June 2025, Checkatrade.com saw fluctuating impressions, peaking at 19.51% on the 29th. Claritycheck.com had a significant spike on the 22nd with 22.32%. Overall, Checkatrade.com led the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Airtasker® https://www.airtasker.com

    Same Day Service — Post Your Task. Review Free Offers. Get It Done. Rated Taskers & Insurance Covered Jobs. Same Day Tasks Done. Thousands Of Verified Reviews. Book a 5-Star Tasker.

  2. 2
    Find an Electrician today | Checkatrade™ official site https://www.checkatrade.com › electrician › uk

    If a job goes wrong, our Checkatrade guarantee can help. Book a reviewed Electrician today

  3. 3
    Cleaning Service London - Special Offer £15 First Clean https://www.housekeep.com › special-offer › first-clean-15

    London's Best Home Cleaning Service. Award Winning. 8-Step Background-Checked Cleaners.

  4. 4
    Best IT Support Desk - Reliable 24/5 Support https://www.superops.com › helpdesk

    Helpdesk with built-in documentation, runbooks, device data, and smart ticket views.

  5. 5
    Office Supplies | Shop For Office Supplies | Buy Office Supplies https://www.viking-direct.co.uk

    Why Buy From Viking®? e.g. Vast Range, Satisfaction Guaranteed and 25 Years of Experience. Viking Direct® Is Now One Of The Leading Office Supply And Stationery Store Companies. Great Value & Service.

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Airtasker shines with its promise of same-day service and verified reviews, while Checkatrade offers peace of mind with its guarantee. Housekeep entices with a special offer and award-winning service. Superops highlights reliability in IT support, and Viking Direct emphasizes experience and value in office supplies.

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