UK Services IT and Technology - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – UK

Google AI Overview visibility for Services IT and Technology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.7906990514
82.2093009486
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 4%
Navigational 12%
Seasonal 0%
Local 13%
Problem Solving 26%

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Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
claritycheck.com 21.36
airtasker.com 8.99
ismash.com 8.63
regus.com 7.49
checkatrade.com 5.6
webador.co.uk 2.13
go-assist.co.uk 2.03
shredit.co.uk 1.83
thermacoolservices.co.uk 1.82
tvrepairexpert.com 1.51
others 38.61
  • claritycheck.com - 21.36%
  • airtasker.com - 8.99%
  • ismash.com - 8.63%
  • regus.com - 7.49%
  • checkatrade.com - 5.6%
  • webador.co.uk - 2.13%
  • go-assist.co.uk - 2.03%
  • shredit.co.uk - 1.83%
  • thermacoolservices.co.uk - 1.82%
  • tvrepairexpert.com - 1.51%
  • others - 38.61%

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In the PPC landscape, ‘others’ dominate with 38.61% click share, while claritycheck.com leads individual domains at 21.36%. Airtasker.com and ismash.com follow closely, highlighting a competitive market.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date claritycheck.com regus.com manageengine.com zoho.com 123-reg.co.uk thermacoolservices.co.uk checkatrade.com one.com serenoit.co.uk fasthosts.co.uk
2025/12/01 3.94% 1.02% 5.7% 4.83% 4.47% 1.97% 4.23% 3.98% 4.78% 3.7%
2025/12/02 5.07% 5.44% 6.08% 5.75% 6.18% 1.62% 4.49% 1.98% 7.19% 3.19%
2025/12/03 4.91% 2.09% 7.46% 5.22% 3.78% 3.09% 2.36% 2.12% 5.23% 3.99%
2025/12/04 5.01% 1.69% 4.55% 4.72% 4.8% 3.03% 5.97% 2.67% 6.32% 2.22%
2025/12/05 4.45% 1.7% 4.96% 4.91% 5.56% 1.45% 11.55% 2.65% 4.3% 3.18%
2025/12/06 5.28% 4.08% 4.6% 5.01% 7.95% 1.53% 5.79% 1.51% 0% 2.95%
2025/12/07 5.67% 4.31% 6.02% 6.15% 7.4% 1.72% 2.64% 1.6% 0% 3.49%
2025/12/08 4.5% 3.41% 5.64% 5.06% 3.9% 0.35% 9.36% 1.94% 8.91% 1.87%
2025/12/09 4.42% 1.81% 6.33% 4.16% 4.85% 1.57% 4.4% 1.27% 5.22% 1.95%
2025/12/10 4.89% 0.33% 5.99% 4.21% 5.01% 4.19% 0.61% 3% 5.25% 2.95%
2025/12/11 4.97% 0.94% 5.81% 5.9% 2.82% 1.7% 2.94% 2.28% 2.66% 1.63%
2025/12/12 4.64% 1.79% 6.22% 5.24% 4.31% 0.57% 2.69% 2.22% 7.63% 1.96%
2025/12/13 4.18% 4.64% 3.43% 3.1% 3.73% 2.26% 7.04% 4.49% 0.02% 2.66%
2025/12/14 4.93% 3.42% 3.62% 3.44% 3.12% 1.06% 11.27% 3.78% 0.01% 3.12%
2025/12/15 5.54% 3.85% 4.4% 6.39% 2.58% 0.92% 2.45% 0.67% 2.21% 2.94%
2025/12/16 5.47% 1.87% 5.58% 5.26% 0.48% 3.1% 2.84% 1.49% 2.1% 2.81%
2025/12/17 6.6% 3.57% 4.97% 5.35% 1.86% 1.05% 2.98% 2.63% 0.92% 3.24%
2025/12/18 5.76% 2.36% 4.74% 6.87% 0.8% 3.44% 0.48% 2.94% 1.26% 2.8%
2025/12/19 6.22% 4.1% 2.83% 4.51% 3.14% 1.83% 0.42% 1.99% 3.52% 5.05%
2025/12/20 7.49% 1.02% 5.28% 4.74% 5.27% 1.99% 2.55% 1.9% 0.18% 4.92%
2025/12/21 6.89% 6.66% 6.74% 4.41% 1.6% 2.82% 1.13% 3.99% 0.15% 5.2%
2025/12/22 5.89% 2.64% 6.71% 5.5% 3.84% 4.14% 1.46% 4.57% 0.74% 4.27%
2025/12/23 5.54% 3.52% 5.2% 4.07% 4.54% 3% 1.88% 3.17% 0.68% 5.19%
2025/12/24 6.53% 0.58% 5.61% 5.79% 4.24% 2.87% 4.4% 2.97% 0.71% 5.19%
2025/12/25 6.02% 2.23% 2.77% 5.1% 5.47% 2.68% 0.15% 5% 1.01% 6.68%
2025/12/26 6.87% 2.24% 1.92% 6.15% 1.51% 2.64% 3.44% 5.17% 0.98% 5.93%
2025/12/27 7.73% 1.94% 1.98% 5.35% 4.19% 3.18% 0.46% 2.41% 0.06% 5.96%
2025/12/28 7.23% 5.02% 2.63% 6.1% 1.56% 1.63% 0.99% 2.75% 0.05% 5.64%
2025/12/29 7.23% 0.79% 4.52% 5.78% 4.56% 2.72% 3.01% 1.38% 0.6% 5.75%
2025/12/30 6.19% 1.92% 3.01% 6.44% 3.32% 5.13% 0.94% 1.78% 0.79% 3.3%
2025/12/31 5.98% 5.19% 5.17% 4.83% 4.29% 3.83% 2.86% 2.33% 0.82% 0.73%
  • claritycheck.com
  • regus.com
  • manageengine.com
  • zoho.com
  • 123-reg.co.uk
  • thermacoolservices.co.uk
  • checkatrade.com
  • one.com
  • serenoit.co.uk
  • fasthosts.co.uk

Copyright © Adthena. All rights reserved.

In December 2025, Claritycheck.com saw a steady rise, peaking at 7.73 on the 27th. Regus.com fluctuated, ending with a notable 5.19. Manageengine.com maintained stability, closing at 5.17. Zoho.com experienced ups and downs, finishing at 4.83. 123-reg.co.uk had a varied month, ending at 4.29. Thermacoolservices.co.uk showed moderate activity, closing at 3.83. Checkatrade.com had a volatile month, ending at 2.86. One.com remained consistent, finishing at 2.33. Serenoit.co.uk had a low month, closing at 0.82. Fasthosts.co.uk experienced fluctuations, ending at 0.73.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 285
2025/12/02 287
2025/12/03 288
2025/12/04 283
2025/12/05 283
2025/12/06 261
2025/12/07 264
2025/12/08 276
2025/12/09 298
2025/12/10 292
2025/12/11 291
2025/12/12 293
2025/12/13 281
2025/12/14 254
2025/12/15 280
2025/12/16 295
2025/12/17 306
2025/12/18 289
2025/12/19 294
2025/12/20 266
2025/12/21 274
2025/12/22 283
2025/12/23 293
2025/12/24 288
2025/12/25 288
2025/12/26 297
2025/12/27 271
2025/12/28 265
2025/12/29 285
2025/12/30 279
2025/12/31 274

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 306 on the 17th. Despite mid-month volatility, the month concluded with a stable count of 274 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
claritycheck.com 4.79%
airtasker.com 1.28%
thermacoolservices.co.uk 0.9%
salesforce.com 0.55%
hiya.com 0.53%
serenoit.co.uk -0.65%
viking-direct.co.uk -0.94%
airconcool.co.uk -1.37%
quantum-electrical.co.uk -1.5%
checkatrade.com -5.36%

Copyright © Adthena. All rights reserved.

Claritycheck.com surged with a 4.79% click share increase, while checkatrade.com faced a significant drop of 5.36%. Airtasker.com and thermacoolservices.co.uk also saw positive gains, contrasting with declines for quantum-electrical.co.uk and airconcool.co.uk.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date regus.com claritycheck.com ismash.com thermacoolservices.co.uk go-assist.co.uk checkatrade.com zestplan.com airtasker.com heatable.co.uk manageengine.com
2025/12/01 6.55% 16.02% 5.38% 2.3% 4.67% 6.63% 1.26% 2.27% 0.87% 2.72%
2025/12/02 25.09% 15.92% 2.3% 1.54% 2.91% 5.49% 0.71% 2.73% 1.28% 2.69%
2025/12/03 12.34% 16.26% 4.39% 2.87% 1% 3.37% 1.08% 1.82% 1.01% 3.69%
2025/12/04 6.35% 18.45% 4.05% 3.09% 3.4% 7.71% 0.31% 1.79% 1.33% 1.73%
2025/12/05 5.56% 16.29% 3.44% 1.35% 1.81% 12.87% 0.52% 1.76% 1.64% 2.24%
2025/12/06 16.02% 15.93% 2.58% 1.27% 0.07% 5.73% 0.64% 3.04% 0.73% 1.84%
2025/12/07 15.98% 17.4% 3.45% 1.49% 0.19% 3.16% 2.75% 3.4% 0.29% 2.05%
2025/12/08 15.48% 14.94% 5.23% 0.38% 2.37% 8.01% 1.67% 2.69% 0.21% 2.19%
2025/12/09 6.41% 15.85% 3.64% 1.33% 3.02% 5.38% 1.38% 2.13% 1.1% 2.44%
2025/12/10 0.17% 18.88% 4.31% 4.42% 3.54% 1.01% 2.64% 2.75% 1.13% 2.74%
2025/12/11 3.09% 17.67% 5.7% 1.79% 2.63% 3.56% 1.49% 2.82% 1.41% 2.57%
2025/12/12 9.28% 16.34% 4.65% 0.64% 2.75% 3.88% 0.74% 2.52% 1.26% 2.99%
2025/12/13 16.43% 13.33% 4.08% 1.86% 0.1% 6.82% 1.28% 3.21% 1.64% 1.55%
2025/12/14 15.6% 15.31% 5.64% 0.94% 0.22% 12.16% 0.68% 2.77% 1.8% 1.51%
2025/12/15 16.44% 15.97% 5.56% 0.81% 5.35% 2.68% 1.42% 1.33% 0.83% 1.29%
2025/12/16 9.06% 16.98% 4.12% 2.72% 6.48% 3.46% 0.52% 2.87% 1.59% 1.9%
2025/12/17 14.26% 18.9% 5.4% 0.89% 3.84% 3.16% 1.31% 2.35% 0.61% 1.59%
2025/12/18 7.82% 19.96% 3.43% 3.4% 4.71% 0.69% 0.55% 3.79% 2.1% 1.84%
2025/12/19 18.48% 20.11% 3.88% 1.6% 1.99% 0.46% 0.7% 2.17% 3.51% 0.9%
2025/12/20 0.44% 26.87% 6.25% 2.01% 0.53% 3.1% 1.78% 6.81% 1.6% 2.17%
2025/12/21 25.23% 19.58% 3.55% 2.25% 0.04% 1.28% 0.44% 4.63% 1.64% 2.07%
2025/12/22 12.75% 19.13% 5.49% 3.58% 5.16% 1.92% 0.15% 3.16% 1.37% 2.32%
2025/12/23 12.38% 17.63% 5.01% 2.65% 8.16% 2.16% 0.33% 3.23% 1.56% 1.96%
2025/12/24 0.25% 22.92% 7.64% 2.61% 2.91% 6.04% 2.19% 4.59% 1.2% 1.95%
2025/12/25 7.46% 20.19% 6.44% 2.85% 0.03% 0.16% 1% 5.17% 1.63% 1.03%
2025/12/26 7.69% 23.95% 4.89% 2.68% 0.02% 4.24% 2.52% 4.72% 1.29% 0.48%
2025/12/27 7.69% 25.92% 3.91% 2.73% 0.31% 0.64% 3.59% 4.89% 0.95% 0.77%
2025/12/28 18.78% 21.53% 3.86% 1.4% 0.28% 1.71% 2.07% 4.53% 0.9% 1.05%
2025/12/29 0.34% 24.95% 3.73% 2.71% 6.12% 2.88% 1.75% 4.37% 0.64% 1.86%
2025/12/30 6.87% 20.83% 3.39% 4.76% 5.35% 1.67% 1.26% 3.02% 0.59% 1.13%
2025/12/31 20.67% 17.21% 4.6% 3.18% 2.88% 2.71% 2.6% 1.78% 1.53% 1.5%
  • regus.com
  • claritycheck.com
  • ismash.com
  • thermacoolservices.co.uk
  • go-assist.co.uk
  • checkatrade.com
  • zestplan.com
  • airtasker.com
  • heatable.co.uk
  • manageengine.com

Copyright © Adthena. All rights reserved.

In December 2025, Regus.com saw fluctuating impressions, peaking at 25.23% on the 21st. Claritycheck.com maintained a strong presence, peaking at 26.87% on the 20th. Ismash.com and Thermacoolservices.co.uk had modest shares, while Go-assist.co.uk and Checkatrade.com experienced varied trends. Zestplan.com, Airtasker.com, Heatable.co.uk, and Manageengine.com showed consistent, lower shares. The month concluded with Claritycheck.com leading, followed by Regus.com.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology - Last month
  1. 1
    Electrician covering your area - Checkatrade™ official site https://www.checkatrade.com › electrician › uk

    If a job goes wrong, our Checkatrade guarantee can help. Book a reviewed Electrician today. If a...

  2. 2
    UK Serviced Offices | Affordable & Flexible | Enquire Today https://www.regus.com

    Regus provides fully furnished offices for teams of all sizes for a day, month or longer. Discover Our Wide Range Of Coworking Deals For Businesses Of All Sizes And Budgets. Great For Networking. Flexible Solutions. Flexible Working. Fully Equipped.

  3. 3
    Air conditioning Service - Commercial Refrigeration Help https://www.sabreglen.co.uk/

    installation and repair of a large range of commercial and domestic air conditioning units. installation and repair of commercial refrigeration units.

  4. 4
    Office Supplies | Shop For Office Supplies https://www.viking-direct.co.uk

    Why Buy From Viking®? e.g. Vast Range, Satisfaction Guaranteed and 35 Years of Experience. Viking Direct® Is Now One Of The Leading Office Supply And Stationery Store Companies.

  5. 5
    Best CRM Software https://www.zoho.com

    Most Trusted CRM Platform — Sales and Marketing Work Better Together with Zoho CRM Marketing Automation. Automate...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Checkatrade.com stands out by emphasizing trust with their guarantee for electricians. Regus.com highlights flexibility and networking in serviced offices. Sabreglen.co.uk focuses on comprehensive air conditioning services. Viking-direct.co.uk leverages experience in office supplies, while Zoho.com promotes seamless CRM integration.

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