US Retail Pet Supplies - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Pet Supplies US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	30.6467340801
	69.3532659199

30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	46
	54

46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	9%
Transactional	6%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	18%

Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
chewy.com	31.81
petco.com	11.23
petsmart.com	10.24
walmart.com	4
amazon.com	3.47
petsuppliesplus.com	3.35
temu.com	2.01
wayfair.com	1.35
thefarmersdog.com	1.12
etsy.com	1.09
others	30.33

chewy.com - 31.81%
petco.com - 11.23%
petsmart.com - 10.24%
walmart.com - 4%
amazon.com - 3.47%
petsuppliesplus.com - 3.35%
temu.com - 2.01%
wayfair.com - 1.35%
thefarmersdog.com - 1.12%
etsy.com - 1.09%
others - 30.33%

Chewy.com leads with 31.81% click share, closely followed by Petco at 11.23%. Others collectively hold 30.33%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	chewy.com	petsmart.com	petco.com	walmart.com	thefarmersdog.com	amazon.com	temu.com	litter-robot.com	hillspet.com	forbes.com
2026/01/01	23.48%	15.41%	10.62%	2.59%	2.65%	3.87%	1.01%	0.97%	1.03%	1.85%
2026/01/02	23.44%	15.09%	7.69%	2.3%	2.86%	5.02%	1%	1.17%	1.22%	2.01%
2026/01/03	24.9%	11.92%	9.45%	2.62%	2.52%	4.76%	0.87%	1.32%	1.2%	1.26%
2026/01/04	25.13%	13.53%	9.64%	2.33%	2.6%	4.64%	1.08%	0.7%	1.17%	1.84%
2026/01/05	27.77%	13.94%	8.71%	2.49%	2.33%	4.05%	1.27%	1.23%	1.07%	2.17%
2026/01/06	20.41%	17.31%	8.03%	2.43%	3.51%	4.13%	0.88%	0.77%	1.22%	2.18%
2026/01/07	32.39%	10.99%	9.04%	2.03%	2.53%	3.92%	1%	1.42%	1.22%	1.5%
2026/01/08	25.67%	18.98%	10.36%	1.29%	2.62%	4.1%	0.41%	0.92%	1.29%	1.05%
2026/01/09	31.8%	9.62%	12.26%	1.24%	2.27%	3.42%	0.57%	1.39%	1.25%	1.63%
2026/01/10	31.87%	10.62%	16.8%	1.98%	1.43%	1.94%	0.77%	0.94%	0.84%	0.91%
2026/01/11	29.68%	12.93%	13.98%	2.79%	1.71%	2.43%	1.03%	0.67%	0.83%	1.52%
2026/01/12	31.07%	11.79%	12.72%	3.23%	1.62%	2.22%	0.98%	0.94%	0.94%	1.12%
2026/01/13	32.86%	9.24%	11.38%	2.54%	2.06%	1.96%	1.08%	0.99%	0.97%	0.77%
2026/01/14	35.44%	12.19%	10.14%	1.89%	1.79%	1.87%	0.96%	1.19%	0.88%	1.48%
2026/01/15	34.04%	6.7%	11.77%	2.07%	1.76%	1.95%	1.78%	1.21%	0.95%	0.94%
2026/01/16	31.57%	9.55%	12.17%	1.23%	2.25%	3.4%	0.57%	1.38%	1.24%	1.62%
2026/01/17	26.68%	17.9%	6.15%	1.71%	3.49%	2.67%	0.91%	1.19%	1.2%	1.87%
2026/01/18	30.89%	14.71%	4.67%	2.01%	3.46%	2.84%	0.83%	0.76%	1.26%	1.5%
2026/01/19	26.62%	6.89%	10.63%	3.85%	2.73%	2.67%	1.47%	2.09%	1.3%	0.62%
2026/01/20	32.78%	9.21%	11.35%	2.54%	2.06%	1.96%	1.08%	0.99%	0.97%	0.77%
2026/01/21	32.96%	12.21%	9.33%	2.78%	3.08%	2.09%	1.14%	1.1%	1.16%	0.66%
2026/01/22	26.53%	15.28%	11.23%	2.64%	3.65%	2.26%	0.99%	1.51%	1.23%	0.92%
2026/01/23	25.9%	14.26%	10.57%	2.37%	2.93%	2.19%	1.31%	1.48%	1.33%	1.93%
2026/01/24	25.38%	7.84%	11.43%	2.78%	3.16%	3.13%	1.57%	1.55%	1.51%	1.31%
2026/01/25	24.33%	15.33%	9.86%	2.72%	3.11%	2.93%	1.74%	0.98%	1.36%	0.98%
2026/01/26	25.94%	12.45%	10.61%	2.7%	3.21%	3.03%	1.62%	0.9%	1.72%	1.11%
2026/01/27	26.88%	8.17%	10.36%	2.31%	3.6%	3.46%	1.52%	2.01%	2.19%	1.87%
2026/01/28	24.67%	15.06%	8.45%	4.03%	3.59%	2.8%	1.29%	1.55%	1.62%	1.45%
2026/01/29	27.09%	12.21%	11.05%	4.77%	2.85%	2.51%	1.26%	1.19%	1.68%	1.21%
2026/01/30	32.42%	14.19%	8.05%	3.75%	2.69%	2.09%	1.24%	1.1%	1.35%	1.21%
2026/01/31	27.75%	14.97%	11.31%	4.41%	2.95%	1.97%	1.19%	1.1%	1.04%	0.5%

chewy.com
petsmart.com
petco.com
walmart.com
thefarmersdog.com
amazon.com
temu.com
litter-robot.com
hillspet.com
forbes.com

Chewy.com led January with fluctuating spend, peaking mid-month. PetSmart and Petco showed varied trends, while Walmart and Amazon maintained lower shares. The month ended with Chewy.com dominating.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	1408
2026/01/02	1421
2026/01/03	1438
2026/01/04	1435
2026/01/05	1443
2026/01/06	1392
2026/01/07	1317
2026/01/08	1262
2026/01/09	1309
2026/01/10	1441
2026/01/11	1399
2026/01/12	1426
2026/01/13	1433
2026/01/14	1419
2026/01/15	1390
2026/01/16	1309
2026/01/17	1322
2026/01/18	1308
2026/01/19	1375
2026/01/20	1433
2026/01/21	1374
2026/01/22	1292
2026/01/23	1363
2026/01/24	1428
2026/01/25	1351
2026/01/26	1441
2026/01/27	1339
2026/01/28	1332
2026/01/29	1376
2026/01/30	1316
2026/01/31	1328

January saw fluctuating advertiser numbers, peaking at 1,443 on the 5th, then dipping to 1,262 on the 8th. The month concluded with 1,328 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
walmart.com	1.62%
petsuppliesplus.com	0.71%
temu.com	0.7%
wayfair.com	0.46%
thefarmersdog.com	0.39%
bark.co	-0.16%
amazon.com	-0.3%
myollie.com	-0.46%
petco.com	-1.47%
chewy.com	-3.25%

Walmart.com surged with a 1.62% click share increase, while chewy.com faced a 3.25% decline. Temu.com and petsuppliesplus.com also saw positive growth, contrasting with petco.com’s drop.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	chewy.com	walmart.com	petsmart.com	petco.com	temu.com	thefarmersdog.com	amazon.com	wayfair.com	etsy.com	target.com
2026/01/01	28.06%	5.49%	7.02%	8.28%	2.7%	1.75%	4.67%	1.98%	1.57%	2.05%
2026/01/02	27.01%	4.22%	6.21%	7.18%	2.4%	2.01%	5.61%	2.38%	1.92%	1.63%
2026/01/03	28.11%	4.96%	4.56%	7.56%	2.04%	1.61%	5.4%	1.86%	2.03%	1.39%
2026/01/04	28.56%	4.64%	5.48%	8.19%	3.12%	1.69%	5.27%	2.25%	2.17%	1.23%
2026/01/05	31.8%	4.59%	5.72%	9.94%	3.23%	1.45%	4.42%	2.23%	1.83%	1.04%
2026/01/06	24.06%	4.68%	9.71%	7.22%	2.27%	2.44%	4.75%	2.18%	1.59%	3.13%
2026/01/07	36.84%	4.13%	4.85%	9.02%	2.45%	1.52%	4.67%	2.1%	1.29%	0.75%
2026/01/08	31.8%	2.64%	8.04%	9.46%	1.14%	1.96%	5.46%	1.45%	1.25%	0.57%
2026/01/09	34.26%	2.43%	4.92%	13.56%	1.57%	1.47%	3.86%	1.18%	0.94%	0.61%
2026/01/10	32.24%	3.41%	5.94%	18.38%	1.85%	0.88%	2.13%	1.01%	1.01%	1.08%
2026/01/11	30.67%	4.69%	6.51%	14.46%	2.41%	1.2%	2.93%	1.32%	1.25%	1.63%
2026/01/12	29.81%	5.86%	5.81%	13.48%	2.35%	1%	2.45%	1.37%	0.95%	1.46%
2026/01/13	31.42%	4.4%	4.64%	12.45%	2.61%	1.33%	2.34%	1.38%	1.01%	1.07%
2026/01/14	37.72%	3.46%	5.37%	10.65%	2.19%	1.35%	2.18%	1.1%	0.91%	1.14%
2026/01/15	32.29%	3.47%	3.28%	12.91%	4.15%	1.26%	2.16%	1.12%	1.13%	1.13%
2026/01/16	34.26%	2.43%	4.92%	13.56%	1.57%	1.47%	3.86%	1.18%	0.94%	0.61%
2026/01/17	29.9%	3.58%	7.33%	8.37%	2.58%	2.76%	3.56%	1.67%	1.53%	0.95%
2026/01/18	32.47%	4.25%	6.75%	6.63%	2.27%	2.66%	3.63%	1.67%	1.38%	0.78%
2026/01/19	26.91%	6.6%	4.66%	9.24%	3.24%	2.02%	2.93%	2.63%	2.06%	1.4%
2026/01/20	31.42%	4.4%	4.64%	12.45%	2.61%	1.33%	2.34%	1.38%	1.01%	1.07%
2026/01/21	36.34%	5.11%	4.87%	9.1%	2.91%	2.65%	2.58%	1.68%	1.41%	0.89%
2026/01/22	29.39%	5.18%	6.06%	10.78%	2.58%	3.03%	2.9%	1.58%	1.31%	0.78%
2026/01/23	28.45%	4.64%	6.11%	10.59%	3.7%	2.11%	2.86%	2.48%	1.4%	1.3%
2026/01/24	26.99%	4.97%	3.74%	9.82%	4.02%	1.87%	3.59%	2.31%	1.53%	1.32%
2026/01/25	27.32%	5.04%	6.12%	9.29%	4.51%	2.32%	3.65%	2.6%	1.89%	1.26%
2026/01/26	28.43%	5.31%	5.21%	10.77%	4.19%	2.33%	3.59%	2.53%	1.78%	1.41%
2026/01/27	27.8%	4.89%	4.02%	9.65%	4.17%	2.87%	4.21%	2.54%	1.62%	1.15%
2026/01/28	24.83%	8.7%	6.01%	9.28%	3.56%	3.06%	3.55%	2.55%	1.99%	1.1%
2026/01/29	28.29%	9.43%	5.98%	8.75%	3.44%	2%	2.99%	2.68%	1.73%	1.02%
2026/01/30	34.45%	7.82%	7.47%	7.51%	3.45%	1.86%	2.52%	2.09%	1.21%	0.69%
2026/01/31	29.1%	9.08%	8.65%	7.5%	3.12%	2.6%	2.54%	1.84%	1.48%	0.74%

chewy.com
walmart.com
petsmart.com
petco.com
temu.com
thefarmersdog.com
amazon.com
wayfair.com
etsy.com
target.com

Chewy.com led January with fluctuating impressions, peaking mid-month. Walmart.com surged late, while Petco.com saw a mid-month spike. PetSmart.com and Amazon.com had steady trends. The month ended with Chewy.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies - Last month

1
Low Prices & Free Shipping | 35% off Plus Free Delivery https://www.chewy.com › cat-food › dry
Chewy.com, Where Cat Lovers Shop. Explore 3,000+ Top Brands at Amazing Prices. Find cat food for every breed and save now at Chewy.
2
Buy Your Pet Treats Today | Browse & Shop The Flavors https://sell.greenies.com
Learn What We're All About With Quality Ingredients. Shop The GREENIES™ Product Lines.
3
Petco® Official Site https://www.petco.com › shop › petco
In-Store & Online Savings — Shop Today And Get 20% Off When You Buy 3+ Select Premium Dog And Cat Food Items!
4
PetSmart® Official Site https://www.petsmart.com
Your One-Stop Pet Supply Store — New Customers Are Welcome at PetSmart® for Exclusive Deals on the Most Trusted Brands. Get...
5
Pet Supplies Plus https://www.petsuppliesplus.com
Save on Pet Food & Supplies — Shop Your Favorite Brands - Taste of the Wild, Earthborn, Merrick, Natural Balance & More. Spoil...

In the bustling world of pet supplies, Chewy.com leads with enticing discounts and a vast selection, appealing to cat lovers. Greenies.com highlights quality ingredients in pet treats, while Petco.com offers savings on premium pet food. PetSmart.com welcomes new customers with exclusive deals, and Pet Supplies Plus showcases a variety of trusted brands.

Frequently Asked Questions

Why is the US Retail Pet Supplies January 2026 Report useful and how should I use it?

Why is the US Retail Pet Supplies January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Retail Pet Supplies January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Retail Pet Supplies January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Retail Pet Supplies January 2026 Report?

The US Retail Pet Supplies January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Retail Pet Supplies January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Retail Pet Supplies January 2026 Report for?

The US Retail Pet Supplies January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Coles | OMD | Smith St Adthena Case Study

Paid search optimization in action: Smith St and Coles with Adthena insights

Smith St. and Coles partnered with Adthena to gain a clear view of their paid search landscape, monitoring Woolworths and the wider market to ensure Coles remained front of mind for shoppers through strategic paid search optimization.

By leveraging competitor insights and market trend data, the team optimized seasonal demand capture, boosting paid search traffic growth by 10% year-over-year while maintaining the same level of marketing budget.Read case study

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Online fashion retailer Roman needed to improve paid search efficiency without compromising revenue.

With guidance from digital agency partner Circus PPC, they turned to Adthena’s Brand Activator to reduce wasted brand spend.Read case study

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection.

The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

AUS

Retail

US Retail Pet Supplies - PPC Market Share Analysis January 2026

Pet Supplies – US

Google AI Overview visibility for Retail Pet Supplies US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Retail Pet Supplies brands

Share of Spend for the top 10 US Retail Pet Supplies brands

Competitor Count for US Retail Pet Supplies

Market Loss & Market Gains for US Retail Pet Supplies

US Retail Pet Supplies Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Frequently Asked Questions

Why is the US Retail Pet Supplies January 2026 Report useful and how should I use it?

Why is the US Retail Pet Supplies January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Retail Pet Supplies January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Retail Pet Supplies January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Paid search optimization in action: Smith St and Coles with Adthena insights

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Get the full picture

See this data specific to your brand performance

Related reports

AUS Pet Supplies