US Retail Pet Supplies - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pet Supplies – US

Google AI Overview visibility for Retail Pet Supplies US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.196126972
62.803873028
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 7%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 21%

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Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chewy.com 40.83
petco.com 9.97
petsmart.com 6.84
walmart.com 6.33
petsuppliesplus.com 2.31
temu.com 1.97
amazon.com 1.64
tractorsupply.com 1.6
wayfair.com 1.54
target.com 0.89
others 26.08
  • chewy.com - 40.83%
  • petco.com - 9.97%
  • petsmart.com - 6.84%
  • walmart.com - 6.33%
  • petsuppliesplus.com - 2.31%
  • temu.com - 1.97%
  • amazon.com - 1.64%
  • tractorsupply.com - 1.6%
  • wayfair.com - 1.54%
  • target.com - 0.89%
  • others - 26.08%

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Chewy.com dominates with 40.83% click share, followed by Petco.com at 9.97%. Others collectively hold 26.08%, showcasing diverse competition in the market.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chewy.com petco.com walmart.com tractorsupply.com petsmart.com temu.com amazon.com thefarmersdog.com allivet.com 1800petmeds.com
2026/05/01 39.96% 8.1% 2.5% 1.02% 7.83% 1% 0.81% 2.55% 1.57% 3.4%
2026/05/02 41.62% 9.2% 2.27% 0.9% 8.64% 0.95% 0.79% 2.55% 1.35% 2.88%
2026/05/03 43.42% 7.09% 1.78% 0.71% 8.77% 0.82% 0.95% 2.55% 1.59% 3.3%
2026/05/04 39.89% 9.64% 1.99% 0.89% 6.16% 0.85% 0.82% 2.85% 1.81% 3.07%
2026/05/05 38.91% 8.87% 1.83% 1.24% 6.6% 1.03% 1.04% 3.05% 1.48% 3.03%
2026/05/06 42.21% 8.97% 1.79% 1.33% 6.69% 1.15% 0.88% 2.77% 1.34% 2.4%
2026/05/07 43.48% 8.95% 1.83% 1.01% 6.72% 1% 0.77% 2.56% 1.26% 1.83%
2026/05/08 39.08% 7.92% 2.3% 0.84% 8.33% 1.01% 0.85% 2.88% 1.49% 3.14%
2026/05/09 41.76% 7.67% 1.83% 0.72% 7.22% 0.86% 0.94% 2.94% 1.39% 3.37%
2026/05/10 44.08% 6.23% 1.64% 0.6% 7.36% 0.85% 1.11% 3.05% 1.17% 3.27%
2026/05/11 42.94% 9.35% 3.82% 2.91% 4.92% 1.13% 1.04% 1.81% 0.55% 0.95%
2026/05/12 42.2% 7.81% 4.73% 2.78% 4.1% 1.34% 1.09% 1.7% 0.78% 1.13%
2026/05/13 43.52% 6.31% 3.96% 1.94% 6.01% 1.02% 1.1% 2.08% 1.08% 2.24%
2026/05/14 43.86% 6.73% 3.58% 2.07% 5.3% 1.12% 1.58% 2.26% 0.84% 1.29%
2026/05/15 38.93% 7.89% 2.3% 0.84% 8.3% 1.01% 0.85% 2.87% 1.48% 3.13%
2026/05/16 42.48% 7.8% 5.19% 2.05% 5.18% 1.12% 1.2% 1.67% 0.62% 1.6%
2026/05/17 44.69% 4.85% 5.01% 1.88% 5.14% 1.31% 1.3% 1.77% 0.71% 1.88%
2026/05/18 45.83% 6.42% 5.01% 2.6% 5.51% 1.14% 1.22% 1.47% 0.73% 1.45%
2026/05/19 48.99% 5.93% 4.52% 2.04% 4.94% 0.97% 1.03% 1.14% 1.37% 2.15%
2026/05/20 49.75% 5.82% 4.99% 2.7% 5.07% 1.02% 1.04% 1.15% 1.21% 1.59%
2026/05/21 46.77% 5.31% 4.21% 2.81% 4.26% 0.91% 1.12% 1.6% 1.39% 1.69%
2026/05/22 44.57% 5.49% 5.33% 2.67% 5% 0.99% 1.17% 1.85% 1.35% 1.24%
2026/05/23 43.18% 6.81% 4.94% 2.04% 6.34% 1.25% 1.39% 1.76% 1.16% 1.52%
2026/05/24 42.01% 6.28% 4.88% 2.37% 5.11% 1.22% 1.38% 1.8% 0.98% 1.77%
2026/05/25 43.03% 7.66% 4.65% 2.61% 4.53% 1.39% 1.4% 1.46% 0.93% 1.98%
2026/05/26 43.38% 7.93% 4.27% 2.36% 3.24% 1.09% 1.51% 1.53% 1.1% 1.24%
2026/05/27 42.48% 8.04% 5.53% 2.72% 2.37% 1.18% 1.44% 1.47% 1.29% 1.01%
2026/05/28 40.39% 8.06% 5.92% 2.64% 2.63% 1.31% 1.25% 1.43% 1.26% 0.98%
2026/05/29 40.26% 9.6% 5.78% 2.69% 2.59% 1.58% 1.25% 1.42% 1.1% 0.62%
2026/05/30 40.72% 9.09% 5.32% 2.36% 2.32% 1.67% 1.5% 1.64% 1.1% 0.66%
2026/05/31 42.93% 8.41% 5.03% 2.7% 2.37% 1.75% 1.57% 1.33% 1.13% 0.85%
  • chewy.com
  • petco.com
  • walmart.com
  • tractorsupply.com
  • petsmart.com
  • temu.com
  • amazon.com
  • thefarmersdog.com
  • allivet.com
  • 1800petmeds.com

Copyright © Adthena. All rights reserved.

Chewy.com dominated May, peaking at 49.75% on the 20th. Petco fluctuated, ending at 8.41%. Walmart rose steadily, closing at 5.03%. Tractor Supply and PetSmart showed varied trends, while Temu and Amazon saw gradual increases.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 1235
2026/05/02 1223
2026/05/03 1237
2026/05/04 1252
2026/05/05 1307
2026/05/06 1296
2026/05/07 1333
2026/05/08 1321
2026/05/09 1256
2026/05/10 1239
2026/05/11 1489
2026/05/12 1498
2026/05/13 1368
2026/05/14 1393
2026/05/15 1321
2026/05/16 1458
2026/05/17 1429
2026/05/18 1405
2026/05/19 1361
2026/05/20 1383
2026/05/21 1414
2026/05/22 1446
2026/05/23 1417
2026/05/24 1469
2026/05/25 1763
2026/05/26 1803
2026/05/27 1664
2026/05/28 1655
2026/05/29 1667
2026/05/30 1607
2026/05/31 1620

Copyright © Adthena. All rights reserved.

May saw a dynamic shift in distinct advertisers, starting at 1,235 and peaking at 1,803. The month concluded with a stable 1,620.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chewy.com 2.61%
walmart.com 2.38%
tractorsupply.com 0.62%
target.com 0.26%
temu.com 0.25%
thefarmersdog.com -0.3%
1800petmeds.com -0.37%
petsuppliesplus.com -0.95%
petco.com -1.11%
petsmart.com -3.04%

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Chewy.com and Walmart.com surged in click share, gaining 2.61 and 2.38, respectively. Meanwhile, Petsmart.com faced a decline of 3.04.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date chewy.com petco.com walmart.com temu.com tractorsupply.com wayfair.com petsmart.com amazon.com target.com 1800petmeds.com
2026/05/01 39% 8.12% 4.96% 2.38% 0.9% 1.83% 6.34% 1.07% 1.16% 2.26%
2026/05/02 40.36% 8.08% 4.64% 2.22% 0.75% 1.9% 7.86% 0.99% 1.1% 1.93%
2026/05/03 41.12% 6.48% 3.47% 2.11% 0.62% 2.01% 7.8% 1.49% 1.01% 2.37%
2026/05/04 38.6% 9.65% 3.84% 1.97% 0.78% 1.8% 5.13% 1.18% 0.92% 2.37%
2026/05/05 37.5% 8.72% 3.76% 2.52% 1.01% 1.69% 5.3% 1.4% 1.19% 2.1%
2026/05/06 41.59% 8.53% 3.72% 2.67% 1.07% 1.4% 5.49% 1.15% 1.02% 1.69%
2026/05/07 42.2% 9.21% 3.64% 2.3% 0.92% 1.25% 5.29% 1.04% 0.94% 1.29%
2026/05/08 37.92% 7.74% 4.68% 2.43% 0.75% 1.85% 6.41% 1.16% 0.98% 2.25%
2026/05/09 39.36% 6.88% 3.79% 2.07% 0.59% 1.76% 6.23% 1.29% 0.78% 2.28%
2026/05/10 41.72% 5.72% 3.1% 2.12% 0.5% 2.02% 6.26% 1.54% 0.83% 2.26%
2026/05/11 41.04% 9.7% 6.27% 2.43% 2.79% 1.76% 4.25% 1.32% 1.26% 0.62%
2026/05/12 39.56% 8.84% 7.83% 2.85% 2.77% 1.83% 3.71% 1.41% 1.29% 0.73%
2026/05/13 40.66% 6.22% 7.7% 2.26% 2.05% 1.96% 4.86% 1.46% 0.53% 1.56%
2026/05/14 41.57% 6.76% 6.64% 2.46% 2.01% 1.88% 4.38% 2.04% 0.85% 0.91%
2026/05/15 37.92% 7.74% 4.68% 2.43% 0.75% 1.85% 6.41% 1.16% 0.99% 2.25%
2026/05/16 40.28% 8.8% 8.34% 2.33% 1.96% 2.15% 4.46% 1.46% 1.04% 1.03%
2026/05/17 42.31% 5.89% 8.49% 2.73% 1.85% 2.26% 4.42% 1.58% 0.97% 1.12%
2026/05/18 44.06% 6.88% 8.33% 2.36% 2.51% 1.96% 4.36% 1.46% 1.02% 0.89%
2026/05/19 47.79% 6.92% 7.67% 1.96% 1.94% 2.11% 3.75% 1.2% 0.82% 1.24%
2026/05/20 47.37% 6.08% 8.38% 2.06% 2.54% 2.17% 4.33% 1.2% 0.99% 0.97%
2026/05/21 45.27% 5.95% 7.4% 1.91% 2.58% 1.94% 3.88% 1.41% 1.15% 1.09%
2026/05/22 42.33% 5.98% 9.46% 2.14% 2.49% 2.27% 4.42% 1.42% 1.13% 0.76%
2026/05/23 41.25% 7.21% 8.36% 2.66% 1.9% 2.43% 5.38% 1.72% 1.03% 0.93%
2026/05/24 39.73% 6.98% 8.4% 2.49% 2.14% 2.6% 4.88% 1.68% 1.17% 1.08%
2026/05/25 39.3% 7.88% 7.99% 2.71% 2.34% 2.25% 4.09% 1.61% 1.44% 1.19%
2026/05/26 41.26% 8.17% 7.51% 2.29% 2.2% 1.82% 3.13% 1.68% 1.46% 0.78%
2026/05/27 40.21% 8.31% 9.56% 2.46% 2.54% 1.93% 1.8% 1.71% 1.5% 0.61%
2026/05/28 38.41% 8.39% 9.86% 2.74% 2.38% 1.87% 1.95% 1.51% 1.39% 0.61%
2026/05/29 38% 9.83% 9.42% 3.28% 2.4% 1.91% 1.89% 1.51% 1.63% 0.4%
2026/05/30 38.09% 9.63% 8.56% 3.43% 2.08% 1.7% 1.85% 1.8% 1.54% 0.42%
2026/05/31 39.64% 9.19% 8.15% 3.61% 2.31% 2.09% 1.87% 1.87% 1.48% 0.57%
  • chewy.com
  • petco.com
  • walmart.com
  • temu.com
  • tractorsupply.com
  • wayfair.com
  • petsmart.com
  • amazon.com
  • target.com
  • 1800petmeds.com

Copyright © Adthena. All rights reserved.

Chewy.com led May with fluctuating impressions, peaking mid-month. Petco and Walmart showed steady growth, while Temu and Tractor Supply saw gradual increases. By month’s end, Chewy remained dominant, with Petco and Walmart trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies - Last month
  1. 1
    BRAVECTO® QUANTUM - Annual Coverage In One Dose https://us.bravecto.com/annual-coverage/all-in-one-dose

    BRAVECTO® QUANTUM (fluralaner for extended-release injectable suspension) For Dogs.

  2. 2
    Chewy Pet Food & Supplies - Low Prices & Fast Shipping https://www.chewy.com/

    Pet food, treats, toys & more at Chewy. Get 35% off your first Autoship order. Shop now! Shop top-rated pet products from 3,500+ brands, plus...

  3. 3
    Once-a-Month Chew - Effective Monthly Protection https://www.nexgardforpets.com

    NexGard® PLUS (afoxolaner, moxidectin, and pyrantel chewable tablets) NexGard® PLUS chews are protection for the dog you love.

  4. 4
    Pet Food, Toys, Treats & More - In-Store & Online Savings https://www.petco.com/shop/petco

    Ensure Your Pet’s Happiness With Premium Products & Trusted Care At Petco®. Score Scaled-Up Savings On Your Pet's Dream Habitat—Limited Time Only!

  5. 5
    PetSmart® Official Site https://www.petsmart.com

    Keep Your Pet Happy & Healthy — With Autoship, Same-Day Delivery and Store Pickup, We’re Kinda the Full Package.

Copyright © Adthena. All rights reserved.

In the competitive world of pet supplies, Bravecto, Chewy, NexGard, Petco, and PetSmart dominate Google’s SERP with compelling PPC ads. Bravecto highlights its unique annual coverage in one dose, while Chewy entices with discounts and a vast product range. NexGard offers monthly protection, Petco emphasizes premium products and savings, and PetSmart promotes convenience with autoship and delivery options.

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