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US Retail Pet Supplies - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
chewy.com 37.61
petco.com 13.64
petsmart.com 11.4
amazon.com 6.4
walmart.com 4.33
petsuppliesplus.com 2.42
prettylitter.com 1.65
wayfair.com 1.24
litter-robot.com 0.99
temu.com 0.84
others 19.48

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Chewy.com leads with 37.61% click share, followed by Petco.com at 13.64%. Others collectively hold 19.48%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date chewy.com walmart.com petsmart.com petco.com amazon.com myollie.com prettylitter.com thefarmersdog.com litter-robot.com wayfair.com
2025/04/01 31.25% 3.06% 18.28% 6.89% 3.39% 0.56% 2.14% 0.75% 1.46% 0.88%
2025/04/02 37.56% 4.08% 14.11% 7.41% 4.17% 0.43% 1.88% 0.63% 1.37% 0.79%
2025/04/03 27.69% 5.33% 11.62% 9.61% 5.64% 0.53% 2.63% 0.84% 1.45% 0.84%
2025/04/04 34.07% 3.79% 9.66% 8.29% 5.1% 0.92% 2.22% 0.91% 1.2% 0.64%
2025/04/05 35.5% 3.52% 12.14% 8% 5.12% 0.76% 1.84% 0.66% 0.95% 0.61%
2025/04/06 35.56% 3.35% 15.11% 5.49% 5.61% 0.6% 1.87% 0.57% 1.11% 0.84%
2025/04/07 30.7% 4.16% 19.3% 6.66% 5.45% 0.66% 1.77% 0.57% 1.07% 0.89%
2025/04/08 30.73% 3.42% 12.58% 12.2% 6.21% 0.92% 1.87% 0.71% 0.37% 0.95%
2025/04/09 32.21% 3.42% 8.55% 10.09% 7.62% 0.6% 2.3% 0.76% 1.32% 1.17%
2025/04/10 32.37% 3.23% 18.63% 7.9% 6.74% 0.55% 1.97% 0.81% 1.48% 0.85%
2025/04/11 31.45% 4.75% 14.03% 8.16% 7.25% 0.9% 1.99% 0.9% 1.31% 1.25%
2025/04/12 28.37% 3.82% 21.56% 7.48% 6.31% 0.76% 1.8% 0.97% 1.33% 1.14%
2025/04/13 29.8% 4.44% 17.65% 7.59% 6.98% 0.71% 2.06% 1.03% 1.45% 1.18%
2025/04/14 31.17% 4.35% 14.51% 8.06% 6.36% 0.64% 2.09% 1.02% 1.47% 1.19%
2025/04/15 37.25% 4.72% 8.34% 7.35% 4.96% 1.12% 2.33% 1.61% 1.62% 1%
2025/04/16 36.08% 4.53% 13.76% 6.95% 4.74% 0.84% 1.92% 1.06% 1.67% 1.33%
2025/04/17 31.37% 4.1% 14.1% 11.37% 4.62% 0.44% 1.4% 0.95% 2.07% 1.3%
2025/04/18 31.18% 3.38% 14.09% 8.31% 5.35% 1.27% 1.66% 1.15% 1.68% 0.89%
2025/04/19 31.4% 4.77% 6.6% 5.8% 6.9% 1.42% 2.16% 1.84% 1.81% 1.24%
2025/04/20 35.83% 4.12% 5.2% 6.58% 5.83% 1.48% 2.48% 0.99% 2.01% 1.12%
2025/04/21 33.41% 3.49% 4.02% 7.64% 6.13% 1.56% 2.44% 1.49% 2.26% 1.2%
2025/04/22 36.03% 3.12% 4.99% 6.38% 5.81% 1.6% 2.57% 1.39% 1.91% 1.05%
2025/04/23 40.85% 2.9% 3.14% 7.97% 4.6% 1.67% 2.49% 1.01% 1.79% 1.09%
2025/04/24 42.08% 3.05% 4.98% 5.33% 5.07% 1.54% 2.56% 1.4% 1.93% 0.9%
2025/04/25 44.84% 3.16% 3.93% 4.78% 4.51% 1.14% 2.67% 1.16% 2.44% 1.05%
2025/04/26 39.88% 4.55% 6.14% 4.78% 4.83% 1.35% 2.11% 1.31% 1.72% 1.11%
2025/04/27 44.49% 5.53% 2.2% 4.91% 4.02% 1.68% 2.2% 1.33% 1.74% 1.1%
2025/04/28 41.53% 4.23% 3.43% 5.75% 4.31% 1.68% 2.35% 2.08% 1.99% 1.41%
2025/04/29 40.88% 5.12% 6.86% 4.93% 4.21% 1.77% 2.28% 1.84% 1.8% 0.93%
2025/04/30 45.57% 4.75% 4.34% 4.27% 3.58% 1.84% 1.66% 1.59% 1.36% 0.87%

Copyright © Adthena. All rights reserved.

Chewy.com dominated April, peaking at 45.57% on the 30th. Walmart.com fluctuated, ending at 4.75%. PetSmart.com saw a decline, closing at 4.34%. Petco.com remained steady, finishing at 4.27%.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1973
2025/04/02 1899
2025/04/03 1941
2025/04/04 1995
2025/04/05 1958
2025/04/06 1945
2025/04/07 1957
2025/04/08 1915
2025/04/09 1911
2025/04/10 1895
2025/04/11 1813
2025/04/12 1873
2025/04/13 1875
2025/04/14 1908
2025/04/15 1818
2025/04/16 1844
2025/04/17 1863
2025/04/18 1920
2025/04/19 1893
2025/04/20 1810
2025/04/21 1860
2025/04/22 1822
2025/04/23 1803
2025/04/24 1815
2025/04/25 1711
2025/04/26 1769
2025/04/27 1737
2025/04/28 1776
2025/04/29 1749
2025/04/30 1727

Copyright © Adthena. All rights reserved.

April began with 1,973 advertisers, fluctuating throughout the month. Mid-month saw a dip to 1,803, and by month’s end, numbers settled at 1,727.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
chewy.com 8.57%
litter-robot.com 0.54%
petsuppliesplus.com 0.51%
walmart.com 0.3%
prettylitter.com 0.27%
allivet.com -0.18%
amazon.com -0.45%
temu.com -1.25%
petco.com -5.26%
petsmart.com -8.01%

Copyright © Adthena. All rights reserved.

Chewy.com surged with an 8.57% click share increase, while Petsmart.com plummeted by 8.01%. Walmart.com and Prettylitter.com saw modest gains, contrasting Petco.com’s 5.26% decline.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chewy.com walmart.com petco.com amazon.com petsmart.com wayfair.com etsy.com litter-robot.com target.com temu.com
2025/04/01 36.09% 5.5% 10.58% 4.47% 7.83% 1.85% 0.59% 0.99% 0.66% 4.56%
2025/04/02 39.89% 6.91% 10.83% 5.49% 6.42% 1.48% 0.62% 0.84% 0.59% 4.3%
2025/04/03 30.28% 8.17% 12.96% 7.24% 5.65% 1.61% 0.81% 0.82% 0.57% 4.81%
2025/04/04 37.33% 6.01% 10.63% 6.67% 4.88% 1.23% 0.68% 0.72% 0.5% 5.11%
2025/04/05 38.26% 5.49% 12.09% 6.5% 5.67% 1.15% 0.95% 0.61% 0.64% 5.04%
2025/04/06 40.93% 5.31% 7.75% 7.24% 6.31% 1.59% 0.97% 0.71% 0.52% 5.22%
2025/04/07 36.08% 6.5% 9.4% 7.42% 8% 1.77% 0.9% 0.72% 0.66% 4.6%
2025/04/08 32.84% 5.2% 16.73% 8.04% 6.37% 1.74% 0.82% 0.21% 0.98% 3.68%
2025/04/09 34.28% 5.25% 12.68% 9.92% 6.26% 2.12% 0.8% 0.77% 0.57% 1.12%
2025/04/10 35.84% 5.22% 11.26% 9.47% 9.99% 1.7% 0.75% 0.91% 0.55% 0.72%
2025/04/11 35.52% 7.36% 10.65% 9.85% 7.65% 2.25% 0.77% 0.82% 0.72% 0.35%
2025/04/12 33.87% 6.47% 11.29% 9.35% 9.7% 2.32% 0.85% 0.86% 0.62% 0%
2025/04/13 34.37% 7.19% 11.18% 9.83% 8.09% 2.27% 1.01% 0.88% 0.9% 0%
2025/04/14 35.44% 6.61% 11.55% 8.48% 7.06% 2.3% 0.96% 0.94% 0.69% 0%
2025/04/15 40.95% 7.41% 10.3% 6.41% 5.1% 1.85% 0.83% 1.01% 0.6% 0%
2025/04/16 40.05% 7.06% 10.06% 6.43% 6.95% 2.56% 0.8% 1.04% 0.56% 0%
2025/04/17 31.33% 6.02% 15.29% 6.14% 9.2% 2.43% 0.61% 1.49% 1.12% 0%
2025/04/18 33.21% 5.34% 11.52% 7.4% 8.87% 1.77% 0.97% 1.14% 1.62% 0%
2025/04/19 32.63% 7.18% 7.62% 9.15% 5.57% 2.2% 1.47% 1.07% 1.2% 0%
2025/04/20 37.32% 6.27% 8.66% 7.89% 4.46% 2.1% 1.27% 1.22% 1.23% 0%
2025/04/21 36.37% 4.79% 9.61% 8.13% 4.17% 2.27% 1.31% 1.47% 0.98% 0%
2025/04/22 38.46% 4.65% 8.78% 8.1% 4.03% 2.11% 1.22% 1.16% 1.17% 0%
2025/04/23 42.25% 4.31% 11.41% 6.33% 2.89% 2.14% 0.97% 1.1% 0.59% 0%
2025/04/24 44.75% 4.86% 6.74% 7.39% 4.37% 1.69% 0.82% 1.19% 0.57% 0%
2025/04/25 47.71% 4.96% 6.39% 6.21% 3.59% 1.98% 0.92% 1.47% 0.48% 0%
2025/04/26 43.3% 7.29% 5.91% 6.63% 3.89% 2.27% 1.28% 1.1% 0.51% 0%
2025/04/27 47.09% 8.12% 6.37% 5.47% 2.58% 2.19% 1.07% 1.06% 0.57% 0%
2025/04/28 44.38% 6% 7.57% 5.97% 3.65% 2.69% 1.16% 1.19% 0.72% 0%
2025/04/29 43.88% 7.38% 6.64% 5.95% 6.21% 1.84% 1.3% 1.07% 0.67% 0%
2025/04/30 48.94% 6.94% 5.4% 5.04% 4.06% 1.71% 0.95% 0.77% 0.46% 0%

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Chewy.com dominated April, peaking at 48.94% on the 30th. Walmart and Petco fluctuated, while Amazon and PetSmart saw moderate gains. Temu.com dropped to zero mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Chewy - Official Site https://www.chewy.com

    Official Pet Food Store – Healthy Meals For Your Furry Friends! Save 40% On All Pet Supplies – Exclusive Offer, Ends Tonight!

  2. 2
    Petco® Official Site https://www.petco.com › shop › in-store

    Shop Petco® Online — Invest In Your Pet's Well-Being & Shop Petco® For Pet Supplies, Food, & In-Store Services. Visit Your...

  3. 3
    PetSmart® Official Site https://www.petsmart.com

    Everything for Dogs — Get 20% Off Anything Your Dog & Cat Need Today w/ Code: SAVE20. Fast Shipping in 1-3 Days. Save...

  4. 4
    Pet Supermarket Official Site https://www.petsupermarket.com

    Free Shipping&Returns — Spoil Your Pet, Not Your Budget with This Month's Top Picks. Save on Healthy Toy & Treat Products at Petsupermarket.

  5. 5
    Pet Supplies Plus https://www.petsuppliesplus.com

    Shop Your Pet Supplies Plus — Best Prices. Best Selection. Best Service. Guaranteed. Shop In-Store or Online at Pet...

Copyright © Adthena. All rights reserved.

In the competitive world of pet supplies, Chewy, Petco, PetSmart, Pet Supermarket, and Pet Supplies Plus dominate Google’s SERP with enticing offers. Chewy lures with a 40% discount, while Petco emphasizes pet well-being. PetSmart offers a 20% discount, Pet Supermarket highlights budget-friendly options, and Pet Supplies Plus guarantees the best service.

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