Log in Request a Demo

AUS Retail Pet Supplies - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
petbarn.com.au 18.83
temu.com 17.54
petcircle.com.au 15.37
kmart.com.au 3.03
templeandwebster.com.au 2.85
amazon.com.au 2.78
budgetpetproducts.com.au 2.74
bunnings.com.au 2.17
petstock.com.au 1.88
pawpawup.com.au 1.2
others 31.61

Copyright © Adthena. All rights reserved.

Petbarn.com.au leads with 18.83% click share, closely followed by Temu.com at 17.54%. Petcircle.com.au holds 15.37%, while ‘others’ collectively capture 31.61%.

Market Exposure

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date temu.com petbarn.com.au petcircle.com.au budgetpetproducts.com.au templeandwebster.com.au vetsupply.com.au petstock.com.au amazon.com.au pawezy.com.au dogfriendlyco.com
2025/02/01 15.12% 15.74% 14.46% 4.27% 1.51% 1.68% 1.16% 5.06% 1.2% 1.01%
2025/02/02 18.18% 14.57% 15.79% 3.22% 1.55% 2.16% 1.46% 3.49% 1.26% 1.13%
2025/02/03 15.81% 15.05% 14.71% 2.84% 2.97% 2.18% 1.12% 5.21% 1.3% 1.39%
2025/02/04 16.06% 15.02% 13.62% 3.4% 2.47% 2.11% 1.2% 4.76% 1.19% 1.44%
2025/02/05 15.84% 15.21% 13.91% 3.6% 2.25% 2.05% 1.5% 4.22% 0.93% 1.09%
2025/02/06 16.44% 11.55% 14.34% 2.85% 2.09% 2.41% 1.89% 4.15% 1.21% 1.22%
2025/02/07 16.11% 15.36% 13.32% 2.82% 2.57% 2.24% 1.61% 3.46% 1.26% 1.34%
2025/02/08 18.46% 15.08% 14.1% 3.04% 2.13% 2.1% 1.72% 3.31% 1.27% 1.19%
2025/02/09 23.57% 14.25% 14.11% 3.94% 2.16% 2.04% 1.51% 2.9% 1.03% 0.97%
2025/02/10 17.84% 14.23% 13.95% 3.15% 3.38% 2.07% 1.47% 2.75% 1.35% 1.19%
2025/02/11 20.18% 13.93% 13.86% 3.5% 1.95% 1.98% 1.45% 2.31% 1% 1.29%
2025/02/12 15.05% 12.55% 15.88% 4.53% 2.71% 1.88% 2% 1.76% 1.1% 1.53%
2025/02/13 14.96% 14.4% 15.59% 3.98% 2.78% 1.92% 2.34% 1.62% 1.07% 1.39%
2025/02/14 16.06% 13.21% 15.35% 4.82% 2.31% 1.84% 1.19% 2.09% 0.93% 1.35%
2025/02/15 17.37% 10.99% 16.05% 5.08% 2.3% 2.38% 1.43% 1.7% 1.08% 1.34%
2025/02/16 20.65% 9.62% 16.47% 4.31% 2.37% 2.4% 1.47% 1.74% 1.11% 1.4%
2025/02/17 17.73% 10.84% 15.06% 4.13% 4.34% 2.42% 1.4% 1.87% 1.14% 1.49%
2025/02/18 14.92% 11.37% 15.7% 4.03% 3.3% 2.53% 1.42% 1.65% 1.06% 1.2%
2025/02/19 13.62% 11.61% 16.31% 4.09% 3.75% 2.45% 1.88% 1.35% 1.11% 1.16%
2025/02/20 16.86% 13.65% 14.71% 3.48% 3.05% 2.29% 1.52% 1.61% 1.2% 0.98%
2025/02/21 17.15% 12.63% 14.22% 3.38% 3.21% 2.25% 1.48% 1.8% 1.25% 1.13%
2025/02/22 19.47% 11.34% 15.07% 3.38% 3.91% 2.38% 1.51% 1.74% 1.4% 0.69%
2025/02/23 21% 10.69% 15.01% 3.66% 3.76% 2.24% 1.66% 2.06% 1.36% 0.93%
2025/02/24 19.72% 12.23% 14.93% 3.45% 3.76% 2.27% 1.74% 2.55% 1.33% 1.09%
2025/02/25 19.05% 12.87% 13.59% 3.33% 2.33% 2.05% 1.44% 1.81% 1.21% 1.16%
2025/02/26 18.66% 12.62% 13.13% 5.11% 2.18% 2.08% 2.08% 1.54% 1.33% 1.42%
2025/02/27 15.82% 14.79% 12.59% 4.28% 2.86% 2.31% 2.48% 1.81% 1.33% 0.78%
2025/02/28 16.69% 15.17% 12.15% 4.06% 3.41% 1.89% 1.83% 1.52% 1.44% 0.49%

Copyright © Adthena. All rights reserved.

In February 2025, Temu.com led with fluctuating spend, peaking at 23.57%. Petbarn.com.au saw a decline, while Petcircle.com.au maintained stability. Budgetpetproducts.com.au and Templeandwebster.com.au showed moderate activity. The month ended with Temu.com dominating.

Market Exposure

Competitor Count for AUS Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/02/01 1304
2025/02/02 1333
2025/02/03 1333
2025/02/04 1371
2025/02/05 1351
2025/02/06 1362
2025/02/07 1395
2025/02/08 1334
2025/02/09 1314
2025/02/10 1341
2025/02/11 1341
2025/02/12 1327
2025/02/13 1368
2025/02/14 1388
2025/02/15 1348
2025/02/16 1293
2025/02/17 1312
2025/02/18 1392
2025/02/19 1319
2025/02/20 1349
2025/02/21 1364
2025/02/22 1389
2025/02/23 1372
2025/02/24 1325
2025/02/25 1343
2025/02/26 1325
2025/02/27 1372
2025/02/28 1355

Copyright © Adthena. All rights reserved.

February saw fluctuating advertiser numbers, peaking at 1,395 on the 7th. The month concluded with 1,355 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
templeandwebster.com.au 0.88%
kmart.com.au 0.66%
temu.com 0.49%
petcircle.com.au 0.48%
bigw.com.au 0.38%
funnyfuzzy.com -0.19%
bunnings.com.au -0.24%
dazydog.com -0.41%
amazon.com.au -1.69%
petbarn.com.au -2.51%

Copyright © Adthena. All rights reserved.

Petbarn.com.au saw a significant drop of -2.51 in click share, while templeandwebster.com.au experienced a notable rise of 0.88.

Campaign Efficiency

AUS Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date temu.com petbarn.com.au petcircle.com.au templeandwebster.com.au bigw.com.au budgetpetproducts.com.au kmart.com.au amazon.com.au bunnings.com.au pawpawup.com.au
2025/02/01 20.77% 10.86% 13.38% 2.24% 1.05% 1.67% 2.59% 6.86% 1.93% 1.33%
2025/02/02 25% 9.74% 13.8% 2.27% 1.01% 1.49% 1.99% 4.77% 1.71% 1.19%
2025/02/03 21.73% 10.24% 12.9% 4.31% 0.74% 1.39% 1.55% 6.85% 1.77% 1.14%
2025/02/04 22.43% 10.15% 12.21% 3.68% 0.7% 1.55% 1.81% 6.15% 1.77% 1.37%
2025/02/05 22.47% 10.39% 12.39% 3.33% 0.91% 1.72% 2.02% 5.58% 1.77% 1.42%
2025/02/06 22.68% 8.43% 12.13% 3.01% 1.07% 1.45% 1.92% 5.43% 1.87% 1.36%
2025/02/07 22.12% 10.94% 11.13% 3.94% 1.19% 1.45% 1.85% 4.71% 1.72% 1.38%
2025/02/08 25.58% 10.2% 11.96% 3.09% 0.99% 1.52% 1.76% 4.57% 1.55% 1.25%
2025/02/09 31.84% 9.47% 11.78% 3.14% 0.84% 1.66% 1.75% 4.02% 1.47% 1.23%
2025/02/10 24.15% 10.16% 11.79% 4.74% 0.91% 1.46% 1.79% 3.63% 1.6% 1.84%
2025/02/11 27.09% 9.89% 11.76% 2.78% 1.26% 1.68% 2.07% 2.98% 1.34% 1.42%
2025/02/12 20.75% 9.2% 14.36% 4.07% 1.54% 2.16% 1.85% 2.29% 1.33% 1.28%
2025/02/13 20.61% 10.17% 13.98% 4.18% 2.1% 1.83% 1.68% 2.21% 1.3% 1.58%
2025/02/14 22.15% 9.46% 13.77% 3.45% 2.09% 2.14% 1.9% 2.65% 1.3% 1.27%
2025/02/15 23.85% 7.67% 14.7% 3.46% 1.79% 2.28% 2.29% 2.14% 1.21% 1.37%
2025/02/16 27% 7.45% 14.92% 3.35% 1.36% 1.98% 2.45% 2.23% 1.21% 1.15%
2025/02/17 23.38% 8.09% 12.99% 6.19% 1.4% 1.94% 2.73% 2.5% 1.24% 1.14%
2025/02/18 20.3% 8.44% 13.83% 4.71% 1.27% 1.91% 2.84% 2.21% 1.31% 1.45%
2025/02/19 18.24% 8.57% 14.69% 5.39% 1.8% 1.98% 2.45% 1.79% 1.11% 1.17%
2025/02/20 22.79% 9.24% 12.71% 4.58% 1.91% 1.69% 2.11% 2.22% 1.34% 1.43%
2025/02/21 22.66% 9.2% 12.28% 4.61% 1.76% 1.65% 2.07% 2.3% 1.52% 1.6%
2025/02/22 24.99% 8.35% 13.1% 5.58% 1.34% 1.67% 1.93% 2.14% 1.39% 1.04%
2025/02/23 27.19% 7.72% 12.43% 5.37% 1.16% 1.72% 1.84% 2.66% 1.4% 0.92%
2025/02/24 25.76% 9.04% 12.17% 5.19% 1.29% 1.52% 2.24% 3.33% 1.49% 1.23%
2025/02/25 25.48% 9.02% 10.86% 3.36% 1.47% 1.62% 2.59% 2.26% 1.29% 1.69%
2025/02/26 25.24% 8.57% 10.86% 3.25% 1.4% 2.26% 2.88% 2.2% 1.34% 1.55%
2025/02/27 21.79% 10.03% 10.25% 4.33% 2.19% 2.12% 2.04% 2.39% 1.36% 1.19%
2025/02/28 22.69% 10.34% 9.79% 4.95% 3.21% 2.01% 1.99% 1.97% 1.38% 1.11%

Copyright © Adthena. All rights reserved.

In February 2025, Temu.com led with fluctuating impressions, peaking at 31.84% on the 9th. Petcircle.com.au showed consistent strength, while Petbarn.com.au struggled. Templeandwebster.com.au and Bigw.com.au saw modest gains. The month ended with Temu.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    BudgetPetProducts.com.au https://www.budgetpetproducts.com.au

    Official Website — Free Fast Shipping On Orders Over $49* Premium Brands, Affordable Prices. Over 650,000 Customers.

  2. 2
    PETBARN - Shop Online Today | Shop All Your Pet Needs https://www.petbarn.com.au › shop

    At PETBARN, We Believe Life Is Better With Pets. Shop Our Range Of Quality Pet Products. Save Up...

  3. 3
    Pet Supplies At Pet Circle | Price Beat Promise https://www.petcircle.com.au

    Price Beat Promise - If You Find a Cheaper Price, We Won't Just Match It, We'll Beat It! We Check Thousands Of Prices To Beat Daily. Join +800,000 Pet Parents Saving At Pet Circle. Food, Flea/Worming + More.

  4. 4
    Shop Pet Food & Supplies | Shop At Petstock Today https://www.petstock.com.au

    Be rewarded with Brand Cash back* on participating brands and get free shipping over $25*. Earn 15% Brand Cash back* with your purchase. Get the best quality pet care & advice.

  5. 5
    Cheapest NexGard Spectra $44 https://www.vetsupply.com.au › nexgard_spectra › flea_tick_worms

    Australia’s Leading Pet Store. NexGard Spectra: Broad Spectrum Treatment For Flea, Tick, Heart, Round, Hook Worm Diseases

Copyright © Adthena. All rights reserved.

In the competitive world of pet supplies, BudgetPetProducts.com.au shines with free fast shipping and premium brands, attracting over 650,000 customers. PETBARN emphasizes a pet-loving lifestyle, while Pet Circle’s price beat promise entices over 800,000 pet parents. Petstock offers brand cash rewards, and VetSupply highlights affordable, comprehensive pet treatments.

Frequently Asked Questions

Customer Success Stories

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

In this PPC case study, Serotonin x Assos generated six figures in additional revenue by leveraging Adthena's brand protection solution.

Adthena identified over 108,000 trademark infringements, empowering the company to safeguard its brand equity and stay ahead of competitors.Read case study
Budget cuts case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.