AUS Retail Pet Supplies - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pet Supplies – AUS

Google AI Overview visibility for Retail Pet Supplies AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.6803390513
89.3196609487
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 11%
Navigational 4%
Seasonal 0%
Local 4%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
petcircle.com.au 16.9
petbarn.com.au 16.88
temu.com 9.07
petstock.com.au 4.97
amazon.com.au 4.65
budgetpetproducts.com.au 3.83
coles.com.au 3.23
woolworths.com.au 2.61
kmart.com.au 2.25
vetsupply.com.au 2.16
others 33.45
  • petcircle.com.au - 16.9%
  • petbarn.com.au - 16.88%
  • temu.com - 9.07%
  • petstock.com.au - 4.97%
  • amazon.com.au - 4.65%
  • budgetpetproducts.com.au - 3.83%
  • coles.com.au - 3.23%
  • woolworths.com.au - 2.61%
  • kmart.com.au - 2.25%
  • vetsupply.com.au - 2.16%
  • others - 33.45%

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In the pet supplies PPC landscape, Petcircle and Petbarn lead with 16.9% and 16.88% click shares, respectively. Others dominate with 33.45%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date petcircle.com.au petbarn.com.au budgetpetproducts.com.au amazon.com.au temu.com vetsupply.com.au petstock.com.au pawezy.com.au woolworths.com.au coles.com.au
2026/06/01 14.63% 11.57% 5.58% 3.79% 9.05% 4.04% 4.78% 2.05% 2.12% 2.66%
2026/06/02 16.22% 11.3% 6.87% 3.94% 7.72% 3.97% 4.4% 1.34% 1.88% 2.28%
2026/06/03 17.14% 11.9% 6.27% 4.25% 7.73% 4.28% 4.04% 1.61% 3.04% 1.99%
2026/06/04 16.76% 12.3% 6.78% 3.23% 9.88% 3.75% 4.39% 1.09% 2% 2.68%
2026/06/05 15.63% 11.06% 6.3% 2.05% 9.2% 4.16% 3.91% 1.43% 1.7% 2.92%
2026/06/06 16.58% 9.51% 5.56% 1.93% 8.98% 4.02% 4.36% 2.16% 1.79% 2.52%
2026/06/07 18.03% 10.24% 5.05% 3.24% 7.54% 4.56% 3.43% 2.23% 1.65% 2.58%
2026/06/08 17.41% 11.81% 5.65% 3.04% 6.79% 4.1% 3.54% 1.9% 1.59% 2.75%
2026/06/09 18.54% 11.37% 5.26% 3.85% 6.43% 3.7% 3.96% 2.39% 1.47% 2.1%
2026/06/10 16.79% 11.56% 6.96% 3.2% 10.04% 3.87% 4.33% 1.05% 2.03% 2.72%
2026/06/11 15.97% 10.78% 6.3% 2.05% 9.08% 4.09% 3.23% 1.4% 1.78% 3.04%
2026/06/12 16.71% 9.9% 5.72% 1.96% 8.7% 3.88% 3.98% 2.11% 1.79% 2.56%
2026/06/13 17.97% 10.17% 4.71% 3.36% 7.57% 4.29% 3.45% 2.18% 1.71% 2.67%
2026/06/14 17.2% 11.37% 5.77% 3.2% 6.86% 4.02% 3.38% 1.9% 1.65% 2.81%
2026/06/15 18.93% 11.65% 5.17% 4.14% 6.36% 3.47% 2.69% 2.43% 1.56% 2.21%
2026/06/16 17.77% 11.98% 6.47% 3.19% 9.91% 3.67% 3.83% 1.02% 2% 2.65%
2026/06/17 16.37% 11.82% 5.4% 3.13% 9.12% 3.73% 3.92% 1.71% 2.35% 2.27%
2026/06/18 16.19% 11.55% 6.03% 3.24% 8.8% 3.81% 3.65% 1.64% 2.04% 2.58%
2026/06/19 15.6% 11.53% 6.31% 3.13% 8.93% 3.82% 3.95% 1.91% 2.21% 2.48%
2026/06/20 19.54% 10.38% 4.57% 4.89% 6.61% 4.02% 4.95% 2.37% 1.01% 1.26%
2026/06/21 19.62% 10.19% 4.24% 5.5% 5.85% 4.39% 5.17% 2.14% 0.77% 1%
2026/06/22 18.26% 11.85% 5.13% 6.24% 4.21% 4.82% 5.96% 1.97% 1.02% 1.27%
2026/06/23 17.02% 11.25% 5.59% 5.25% 4.65% 5.15% 6.02% 2.35% 1.04% 1.52%
2026/06/24 16.39% 11.18% 5.45% 5.66% 5.45% 4.93% 5.44% 1.86% 1.11% 1.48%
2026/06/25 17.48% 12.62% 6.82% 4.97% 4.64% 5.25% 5.89% 1.5% 1.02% 1.58%
2026/06/26 17.05% 12.81% 6.18% 4.05% 4.33% 5.04% 6% 2.15% 1.08% 1.5%
2026/06/27 17.27% 11.38% 6.63% 4.65% 5.55% 4.88% 5.8% 1.91% 1.65% 1.52%
2026/06/28 18.77% 13.22% 5.72% 5.31% 5.69% 3.95% 4.68% 1.68% 1.68% 1.27%
2026/06/29 18.64% 13.86% 6.74% 4.65% 5.17% 4.49% 3.46% 1.58% 1.39% 1.36%
2026/06/30 18.95% 13.42% 5.76% 4.67% 4.44% 3.78% 2.76% 2.19% 1.79% 1.2%
  • petcircle.com.au
  • petbarn.com.au
  • budgetpetproducts.com.au
  • amazon.com.au
  • temu.com
  • vetsupply.com.au
  • petstock.com.au
  • pawezy.com.au
  • woolworths.com.au
  • coles.com.au

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In June 2026, petcircle.com.au led with a steady rise, peaking at 19.62%. Petbarn.com.au showed a gradual increase, ending at 13.42%. Budgetpetproducts.com.au fluctuated, closing at 5.76%. Amazon.com.au surged mid-month, finishing at 4.67%. Temu.com saw a decline, ending at 4.44%. Vetsupply.com.au rose steadily, closing at 3.78%. Petstock.com.au peaked mid-month, ending at 2.76%. Pawezy.com.au fluctuated, closing at 2.19%. Woolworths.com.au showed a slight rise, ending at 1.79%. Coles.com.au declined, finishing at 1.20%.

Market Exposure

Competitor Count for AUS Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 681
2026/06/02 769
2026/06/03 676
2026/06/04 700
2026/06/05 698
2026/06/06 700
2026/06/07 699
2026/06/08 699
2026/06/09 681
2026/06/10 687
2026/06/11 694
2026/06/12 697
2026/06/13 684
2026/06/14 682
2026/06/15 675
2026/06/16 690
2026/06/17 702
2026/06/18 710
2026/06/19 720
2026/06/20 676
2026/06/21 686
2026/06/22 675
2026/06/23 679
2026/06/24 676
2026/06/25 663
2026/06/26 715
2026/06/27 757
2026/06/28 705
2026/06/29 692
2026/06/30 709

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June saw fluctuating advertiser numbers, peaking at 769 on June 2nd. The month concluded with 709 advertisers, reflecting a dynamic market.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
petbarn.com.au 1.82%
amazon.com.au 1.75%
petstock.com.au 1.13%
peto.com.au 0.36%
petcircle.com.au 0.29%
kmart.com.au -0.39%
ebay.com.au -0.44%
bigw.com.au -0.74%
coles.com.au -1.05%
temu.com -2.05%

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In the past month, petbarn.com.au and amazon.com.au saw significant click share growth, while temu.com and coles.com.au experienced notable declines.

Campaign Efficiency

AUS Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date petcircle.com.au petbarn.com.au temu.com amazon.com.au budgetpetproducts.com.au petstock.com.au vetsupply.com.au kmart.com.au coles.com.au bigw.com.au
2026/06/01 14.01% 11.57% 12.96% 5.51% 2.98% 4.64% 2.25% 1.98% 3.26% 2.15%
2026/06/02 15.47% 11.28% 11.86% 5.9% 3.47% 4.19% 2.2% 2.97% 2.89% 1.75%
2026/06/03 16.1% 12.38% 11.53% 6.22% 3.12% 3.71% 2.39% 2.56% 2.6% 2.56%
2026/06/04 15.87% 12.2% 14.19% 4.5% 3.4% 3.88% 2.1% 3.63% 3.43% 2.63%
2026/06/05 15.18% 11.5% 13.42% 2.74% 3.38% 3.39% 2.38% 2.76% 3.68% 2.45%
2026/06/06 16.44% 9.55% 13.31% 2.71% 2.95% 3.76% 2.29% 2.48% 3% 2.53%
2026/06/07 17.91% 10.3% 10.91% 4.7% 2.86% 3.07% 2.52% 2.22% 3.16% 2.16%
2026/06/08 17.64% 12.13% 10.2% 4.55% 2.91% 3.17% 2.35% 1.88% 3.31% 2.41%
2026/06/09 18.32% 12.65% 9.5% 5.44% 2.79% 3.31% 1.99% 2.09% 2.8% 2.32%
2026/06/10 16.07% 11.45% 14.45% 4.49% 3.54% 3.81% 2.19% 3.73% 3.43% 2.73%
2026/06/11 15.56% 11.09% 13.33% 2.74% 3.35% 2.94% 2.33% 2.8% 3.81% 2.51%
2026/06/12 16.7% 9.87% 12.95% 2.76% 3.03% 3.44% 2.21% 2.51% 3.05% 2.53%
2026/06/13 18.01% 10.16% 10.87% 4.83% 2.56% 3.01% 2.36% 2.28% 3.24% 2.2%
2026/06/14 17.57% 11.6% 10.31% 4.76% 2.76% 2.97% 2.32% 1.98% 3.38% 2.48%
2026/06/15 18.74% 12.76% 9.35% 5.74% 2.68% 2.38% 1.83% 2.14% 2.9% 2.36%
2026/06/16 17.23% 11.62% 14.2% 4.48% 3.21% 3.43% 2.05% 3.58% 3.32% 2.63%
2026/06/17 15.7% 11.83% 13.25% 4.61% 2.75% 3.66% 2.08% 2.52% 2.8% 2.17%
2026/06/18 15.69% 11.84% 12.64% 4.62% 3.06% 3.21% 2.2% 2.7% 3.16% 2.39%
2026/06/19 15.36% 11.78% 13.12% 4.52% 3.22% 3.6% 2.18% 2.46% 2.99% 2.18%
2026/06/20 18.63% 11.14% 10.17% 7.29% 2.53% 4.19% 2.07% 2.19% 1.62% 1.02%
2026/06/21 18.21% 10.56% 8.91% 8.31% 2.25% 4.21% 2.34% 2.16% 1.32% 1.23%
2026/06/22 17.03% 12.92% 6.84% 8.7% 2.61% 5.26% 2.66% 2.52% 1.78% 1.09%
2026/06/23 15.78% 12.88% 7.45% 7.62% 2.91% 5.18% 2.73% 2.36% 1.96% 1.21%
2026/06/24 14.76% 12.11% 8.25% 7.93% 2.94% 4.68% 2.73% 2.49% 1.89% 1.22%
2026/06/25 15.91% 14.16% 7.62% 7.09% 3.84% 5.05% 2.84% 2.27% 2.05% 1.41%
2026/06/26 15.64% 15.16% 7.05% 5.71% 3.32% 4.98% 2.69% 1.45% 1.9% 1.15%
2026/06/27 16.09% 12.69% 8.85% 6.72% 3.31% 4.8% 2.61% 1.71% 1.88% 1.27%
2026/06/28 17.19% 15.06% 8.63% 7.36% 3.07% 3.94% 2.06% 2.09% 1.56% 1.23%
2026/06/29 17.19% 15.54% 8.45% 6.68% 3.33% 3.04% 2.45% 2.1% 1.64% 1.05%
2026/06/30 17.82% 15.23% 7.25% 6.79% 3.31% 2.13% 2.06% 1.57% 1.47% 0.71%
  • petcircle.com.au
  • petbarn.com.au
  • temu.com
  • amazon.com.au
  • budgetpetproducts.com.au
  • petstock.com.au
  • vetsupply.com.au
  • kmart.com.au
  • coles.com.au
  • bigw.com.au

Copyright © Adthena. All rights reserved.

In June 2026, petcircle.com.au led with a steady rise, peaking at 18.74% on June 15. Petbarn.com.au saw fluctuations, ending at 15.23%. Temu.com experienced a decline, closing at 7.25%. Amazon.com.au showed growth, finishing at 6.79%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies - Last month
  1. 1
    Australia's #1 Online Pet Store https://www.budgetpetproducts.com.au

    Australia Cheapest Online Discount Dogs Cats Pet Products Store, Cheap Prices Fast Delivery Quick Response

  2. 2
    PETBARN - Shop Online Today | Click Frenzy Deals Are On https://www.petbarn.com.au

    Click Frenzy Sale! Double Up & Save* On Selected Pet Items. Free 2Hr Delivery Over $149+* Get...

  3. 3
    Pet Circle - Shop Online Today https://www.petcircle.com.au › shop

    Shop Your Favourite Pet Brands — Pet Circle - Shop Online. ^Free Next Day Delivery Over $79. Excludes Weekends. T&Cs apply

  4. 4
    Petstock https://www.petstock.com.au

    Shop Online & In-Store — Petstock is Your One-Stop Shop for Pet Food, Accessories, Toys, Bedding, and Healthcare. You...

  5. 5
    Buy Pet Supplies Online | Dog & Cat Food, Flea & Tick Treatments https://www.vetsupply.com.au

    1 Dose Treats Flea & Tick For 3 Months. Refund & Reship Guarantee. Free Delivery.

Copyright © Adthena. All rights reserved.

In the bustling world of pet supplies, Budget Pet Products stands out with its promise of affordability and swift service. Petbarn entices with Click Frenzy deals and speedy delivery, while Pet Circle offers next-day delivery on beloved brands. Petstock positions itself as a comprehensive pet care hub, and VetSupply highlights its effective treatments and guarantees. Each ad weaves a narrative of convenience, savings, and care, capturing the essence of what pet owners seek.

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