AUS Retail Pet Supplies - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pet Supplies – AUS

Google AI Overview visibility for Retail Pet Supplies AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.23431509223
90.7656849078
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 11%
Navigational 3%
Seasonal 0%
Local 3%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
petcircle.com.au 19.37
petbarn.com.au 17.2
temu.com 8.45
petstock.com.au 4.92
amazon.com.au 4.79
budgetpetproducts.com.au 3.23
woolworths.com.au 2.94
coles.com.au 2.85
vetsupply.com.au 2.22
kmart.com.au 2.02
others 32.01
  • petcircle.com.au - 19.37%
  • petbarn.com.au - 17.2%
  • temu.com - 8.45%
  • petstock.com.au - 4.92%
  • amazon.com.au - 4.79%
  • budgetpetproducts.com.au - 3.23%
  • woolworths.com.au - 2.94%
  • coles.com.au - 2.85%
  • vetsupply.com.au - 2.22%
  • kmart.com.au - 2.02%
  • others - 32.01%

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In the pet supplies PPC landscape, PetCircle leads with 19.37% click share, followed by Petbarn at 17.2%. Temu captures 8.45%, while ‘others’ dominate with 32.01%.

Market Exposure

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date petcircle.com.au petbarn.com.au temu.com budgetpetproducts.com.au petstock.com.au vetsupply.com.au amazon.com.au woolworths.com.au coles.com.au pawezy.com.au
2026/05/01 16.13% 13.58% 6.5% 4.19% 3.87% 4.07% 5.75% 1.98% 2.32% 1.81%
2026/05/02 18.26% 11.32% 6.99% 3.9% 4.42% 4.4% 5.08% 1.77% 1.63% 1.73%
2026/05/03 18.28% 12.46% 7.18% 3.14% 4.7% 3.79% 5.22% 1.57% 1.48% 1.71%
2026/05/04 17.92% 14.07% 7.08% 4.51% 5.23% 3.75% 5.23% 1.54% 1.54% 1.73%
2026/05/05 17.4% 14.32% 6.39% 4.36% 3.4% 4.47% 4.96% 2.13% 1.78% 2.06%
2026/05/06 19.27% 13.2% 7.75% 4.27% 3.73% 4.03% 3.38% 2.15% 1.78% 1.74%
2026/05/07 18.89% 12.29% 6.97% 5.01% 3.95% 4.02% 3.42% 2.88% 2.03% 1.77%
2026/05/08 17.9% 12.95% 8.36% 4.26% 3.5% 3.53% 3.46% 2.29% 2.1% 1.93%
2026/05/09 19.87% 10.06% 9.46% 4.01% 4.08% 3.92% 2.88% 2.52% 1.51% 1.77%
2026/05/10 20.27% 12.3% 9.22% 4.43% 4.35% 3.54% 2.67% 1.86% 1.16% 1.51%
2026/05/11 21.06% 12.39% 8.21% 4.08% 4.17% 3.54% 3.22% 2.05% 1.22% 1.6%
2026/05/12 20.02% 13.08% 6.01% 4.62% 4.31% 3.42% 3.96% 3.02% 1.9% 1.43%
2026/05/13 21.11% 11.93% 5.83% 4.05% 4.63% 4.06% 2.97% 2.29% 1.76% 1.32%
2026/05/14 22.45% 12.4% 5.36% 4.9% 3.6% 4.98% 1.8% 1.55% 1.02% 1.75%
2026/05/15 21.61% 10.87% 6.28% 3.41% 4.49% 4.53% 2.67% 2.46% 2.09% 1.87%
2026/05/16 21.75% 10.76% 6.44% 4.07% 3.99% 4.69% 3.45% 1.98% 2.05% 1.9%
2026/05/17 22.87% 11.88% 6.42% 3.99% 3.64% 4.35% 3.38% 1.7% 1.7% 1.61%
2026/05/18 22.74% 12.53% 6.41% 3.81% 3.91% 4.57% 2.99% 1.9% 1.8% 1.58%
2026/05/19 21.7% 11.67% 6.39% 3.27% 3.31% 4.78% 2.91% 1.73% 1.82% 1.85%
2026/05/20 21.96% 11.14% 7.76% 2.71% 2.89% 4.54% 2.88% 1.98% 1.84% 1.78%
2026/05/21 20.05% 11.39% 8.03% 3.43% 3.34% 4.5% 3.58% 2.51% 2.38% 1.57%
2026/05/22 19.44% 12.13% 6.9% 3.34% 3.53% 4.72% 3.34% 2.29% 2.16% 1.32%
2026/05/23 20.53% 10.9% 7.99% 3.25% 2.93% 4.33% 3.05% 2.12% 1.97% 1.41%
2026/05/24 22.55% 10.52% 6.91% 4.39% 3.5% 4.58% 2.35% 2.1% 1.58% 1.51%
2026/05/25 18.94% 10.92% 7.02% 4.11% 3.44% 4.57% 3.15% 2.38% 2.07% 1.38%
2026/05/26 16.55% 11.23% 7.04% 6.67% 3.31% 4.97% 4.08% 2.67% 1.7% 1.22%
2026/05/27 17.27% 12.25% 7.71% 6.28% 3.94% 4.5% 4.25% 3.06% 1.99% 1.27%
2026/05/28 16.81% 13.07% 7.75% 5.67% 3.61% 4.31% 3.88% 2.67% 2.25% 1.38%
2026/05/29 15.29% 11.83% 10.28% 5.43% 4.26% 4.2% 2.71% 2.89% 2.43% 1.3%
2026/05/30 15.82% 12.04% 10.25% 6.2% 5.24% 4.5% 2.16% 2.88% 2.08% 1.42%
2026/05/31 16.16% 11.38% 9.52% 6.73% 4.34% 3.38% 2.48% 2.19% 1.92% 1.6%
  • petcircle.com.au
  • petbarn.com.au
  • temu.com
  • budgetpetproducts.com.au
  • petstock.com.au
  • vetsupply.com.au
  • amazon.com.au
  • woolworths.com.au
  • coles.com.au
  • pawezy.com.au

Copyright © Adthena. All rights reserved.

In May 2026, Petcircle.com.au led with a fluctuating spend share, peaking mid-month. Petbarn.com.au and Temu.com followed, showing varied trends. Budgetpetproducts.com.au and Petstock.com.au had modest shares, while Vetsupply.com.au remained steady. Amazon.com.au, Woolworths.com.au, Coles.com.au, and Pawezy.com.au had lower shares, with minor fluctuations.

Market Exposure

Competitor Count for AUS Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 604
2026/05/02 601
2026/05/03 595
2026/05/04 594
2026/05/05 589
2026/05/06 601
2026/05/07 603
2026/05/08 625
2026/05/09 609
2026/05/10 607
2026/05/11 614
2026/05/12 643
2026/05/13 641
2026/05/14 620
2026/05/15 635
2026/05/16 636
2026/05/17 640
2026/05/18 648
2026/05/19 643
2026/05/20 628
2026/05/21 652
2026/05/22 648
2026/05/23 654
2026/05/24 630
2026/05/25 647
2026/05/26 665
2026/05/27 676
2026/05/28 683
2026/05/29 675
2026/05/30 674
2026/05/31 665

Copyright © Adthena. All rights reserved.

In May 2026, distinct advertisers on Google SERP began at 604, dipped mid-month, then surged to 683, closing at 665.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
temu.com 1.17%
bigw.com.au 0.48%
mrfluffyfriend.com 0.45%
budgetpetproducts.com.au 0.44%
coles.com.au 0.43%
peto.com.au -0.19%
pawpawup.com.au -0.27%
amazon.com.au -0.58%
petbarn.com.au -1.44%
petcircle.com.au -1.94%

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In the past month, temu.com surged with a 1.17 increase in click share, while petcircle.com.au faced a decline of 1.94.

Campaign Efficiency

AUS Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date petcircle.com.au temu.com petbarn.com.au petstock.com.au amazon.com.au budgetpetproducts.com.au coles.com.au woolworths.com.au vetsupply.com.au kmart.com.au
2026/05/01 16.2% 9.77% 13.93% 3.41% 8.03% 1.98% 3.08% 2.01% 2.16% 2.67%
2026/05/02 18.26% 10.48% 11.73% 4.04% 7.15% 2.11% 2.2% 2.09% 2.45% 2.1%
2026/05/03 17.97% 10.58% 13.34% 4.27% 7.2% 1.98% 1.87% 1.74% 1.95% 1.99%
2026/05/04 17.83% 10.59% 14.67% 4.67% 7.43% 2.54% 2.07% 1.94% 2.05% 2.17%
2026/05/05 17.44% 9.5% 15.09% 3.24% 7.25% 2.35% 2.48% 2.46% 2.51% 2.17%
2026/05/06 18.6% 11.43% 13.58% 3.2% 5.51% 2.4% 2.41% 2.34% 2.29% 2.13%
2026/05/07 18.41% 10.16% 12.62% 3.49% 5.55% 2.69% 2.74% 2.97% 2.29% 2.36%
2026/05/08 17.03% 11.96% 13.27% 3.18% 5.76% 2.32% 2.84% 2.41% 1.88% 2.64%
2026/05/09 19.38% 13.32% 10.34% 3.77% 4.76% 2.53% 2% 2.86% 2.14% 1.75%
2026/05/10 19.41% 12.99% 13.31% 4.09% 4.38% 2.75% 1.51% 1.95% 1.88% 1.71%
2026/05/11 20.17% 11.84% 13.13% 4.05% 5.12% 2.59% 1.71% 2.29% 1.98% 1.76%
2026/05/12 18.98% 8.91% 13.13% 4.14% 6.3% 2.73% 2.49% 3.2% 2.04% 2.05%
2026/05/13 20.42% 8.43% 12.45% 4.48% 4.96% 2.72% 2.25% 2.39% 2.26% 2.52%
2026/05/14 23.43% 7.83% 14.47% 3.45% 3.07% 3.17% 1.47% 1.74% 2.96% 1.69%
2026/05/15 21.21% 9.37% 11.93% 4.21% 4.36% 2.1% 2.81% 2.49% 2.57% 1.85%
2026/05/16 20.49% 9.56% 11.18% 3.86% 5.77% 2.54% 2.68% 2.15% 2.69% 2.13%
2026/05/17 21.89% 9.28% 12.62% 3.42% 5.65% 2.27% 2.32% 1.88% 2.41% 1.83%
2026/05/18 21.7% 9.49% 13.37% 3.75% 4.84% 2.23% 2.48% 2% 2.47% 1.9%
2026/05/19 21.11% 9.37% 12.66% 3.08% 4.67% 1.98% 2.57% 1.87% 2.59% 1.91%
2026/05/20 20.93% 11.07% 11.88% 2.68% 4.37% 1.78% 2.33% 2.1% 2.38% 2.18%
2026/05/21 18.89% 11.38% 11.4% 3.12% 5.26% 2.02% 3.06% 2.72% 2.52% 2.6%
2026/05/22 18.18% 10.22% 12.29% 3.21% 5.24% 1.99% 2.85% 2.49% 2.67% 3.17%
2026/05/23 19.59% 11.59% 10.83% 2.72% 5.01% 1.94% 2.48% 2.37% 2.33% 3.11%
2026/05/24 22.07% 10.16% 11.37% 3.2% 3.57% 2.73% 2.15% 2.25% 2.61% 2.82%
2026/05/25 18.01% 10.5% 11.21% 3.06% 5.2% 2.32% 2.93% 2.57% 2.64% 3.14%
2026/05/26 15.51% 10.11% 12.05% 3.11% 5.33% 3.31% 2.26% 2.61% 2.73% 2.79%
2026/05/27 16.32% 11.34% 12.57% 3.75% 6.25% 3.14% 2.62% 3.13% 2.55% 2.46%
2026/05/28 15.97% 11.85% 13.05% 3.56% 5.77% 2.89% 2.94% 2.7% 2.51% 1.87%
2026/05/29 14.68% 14.97% 11.99% 4.03% 3.89% 2.92% 3.07% 2.94% 2.41% 1.63%
2026/05/30 15.21% 14.87% 12.25% 4.98% 3.15% 3.4% 2.65% 3.08% 2.59% 1.58%
2026/05/31 15.77% 13.86% 11.74% 4.32% 3.76% 3.4% 2.45% 2.36% 1.97% 1.63%
  • petcircle.com.au
  • temu.com
  • petbarn.com.au
  • petstock.com.au
  • amazon.com.au
  • budgetpetproducts.com.au
  • coles.com.au
  • woolworths.com.au
  • vetsupply.com.au
  • kmart.com.au

Copyright © Adthena. All rights reserved.

In May 2026, Petcircle.com.au led with a peak impression share of 23.43% mid-month, but ended at 15.77%. Temu.com saw a late surge, closing at 13.86%. Petbarn.com.au maintained stability, finishing at 11.74%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies - Last month
  1. 1
    Australia's #1 Online Pet Store https://www.budgetpetproducts.com.au

    Australia Cheapest Online Discount Dogs Cats Pet Products Store, Cheap Prices Fast Delivery Quick Response

  2. 2
    PETBARN - Shop Online Today - Shop Pet Supplies & Essentials https://www.petbarn.com.au

    PETBARN - Australia’s #1 Pet Store. Shop Our Huge Range, Suited To Every Pet’s Need.

  3. 3
    Pet Circle https://www.petcircle.com.au › shop

    Shop Your Favourite Pet Brands — Pet Circle - Shop Online. ^Free Next Day Delivery Over $79. Excludes Weekends. T&Cs apply. We Check Thousands Of Prices To Beat Daily. Join +800,000 Pet Parents Saving At Pet Circle.

  4. 4
    Petstock | Shop Online & In-Store https://www.petstock.com.au

    Pets Get More at Petstock. Shop the Range of Food, Accessories & More Online & In-store. You Get More of What You Need at Petstock – More For You, And More For The Pets You Love.

  5. 5
    Buy Pet Supplies Online | Dog & Cat Food, Flea & Tick Treatments https://www.vetsupply.com.au

    1 Dose Treats Flea & Tick For 3 Months. Refund & Reship Guarantee. Free Delivery. Bravecto...

Copyright © Adthena. All rights reserved.

Australia’s pet supply market is fiercely competitive, with top advertisers like Budget Pet Products and Petbarn emphasizing affordability and variety. Pet Circle highlights convenience with free delivery, while Petstock offers a comprehensive in-store and online experience. Vetsupply focuses on specialized treatments, ensuring pet health.

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