AUS Retail Pet Supplies - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pet Supplies – AUS

Google AI Overview visibility for Retail Pet Supplies AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.34473519863
91.6552648014
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 12%
Navigational 3%
Seasonal 0%
Local 3%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
petbarn.com.au 19.49
petcircle.com.au 19.33
temu.com 8.2
petstock.com.au 5.71
amazon.com.au 4.72
budgetpetproducts.com.au 3.06
vetsupply.com.au 2.61
kmart.com.au 2.29
peto.com.au 1.94
woolworths.com.au 1.82
others 30.83
  • petbarn.com.au - 19.49%
  • petcircle.com.au - 19.33%
  • temu.com - 8.2%
  • petstock.com.au - 5.71%
  • amazon.com.au - 4.72%
  • budgetpetproducts.com.au - 3.06%
  • vetsupply.com.au - 2.61%
  • kmart.com.au - 2.29%
  • peto.com.au - 1.94%
  • woolworths.com.au - 1.82%
  • others - 30.83%

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In the pet supplies PPC landscape, Petbarn and Petcircle dominate with 19.49% and 19.33% click shares, respectively. Temu follows at 8.2%, while ‘others’ collectively hold a significant 30.83% share.

Market Exposure

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date petcircle.com.au petbarn.com.au temu.com amazon.com.au vetsupply.com.au budgetpetproducts.com.au petstock.com.au peto.com.au pawezy.com.au pet-tech.com.au
2026/04/01 18.88% 14.77% 5.02% 3.48% 5.78% 4.99% 2.68% 3.34% 1.65% 1.69%
2026/04/02 18.75% 14.12% 5.7% 3.21% 5.66% 3.99% 3.93% 3.51% 1.53% 1.86%
2026/04/03 17.82% 11.11% 7.39% 3.35% 5.84% 4.27% 5.42% 3.44% 2.03% 1.4%
2026/04/04 15.71% 10.03% 9.64% 3.2% 6.03% 4.41% 4.68% 3.79% 2.18% 1.72%
2026/04/05 15.87% 10.62% 9.91% 3.06% 6.75% 3.78% 4.78% 3.72% 2.17% 1.5%
2026/04/06 16.13% 11.36% 9.01% 3.02% 7.69% 4.92% 4.81% 3.67% 1.97% 1.22%
2026/04/07 17.52% 12.19% 7.48% 3.27% 5.63% 4.04% 4.51% 3.71% 2.02% 1.86%
2026/04/08 18.9% 11.88% 7.38% 3.2% 4.89% 4.37% 4.19% 3.19% 1.62% 1.17%
2026/04/09 21.48% 11.71% 6% 2.7% 6.01% 3.48% 4.29% 3.02% 1.61% 1.8%
2026/04/10 20.98% 11.08% 7.32% 2.54% 5.89% 3.28% 4.37% 3.17% 2.06% 1.28%
2026/04/11 21.79% 10.16% 7.47% 2.18% 5.78% 3.33% 5.01% 3.04% 2.1% 1.59%
2026/04/12 21.91% 11.34% 6.94% 1.96% 6.06% 4.74% 5.17% 3.43% 1.44% 2.03%
2026/04/13 21.69% 12.09% 7.46% 2.77% 5.26% 4.25% 4.44% 3.9% 1.42% 1.8%
2026/04/14 20.61% 11.62% 6% 2.69% 5.76% 4.4% 4.75% 3.11% 2.06% 1.67%
2026/04/15 19.94% 12.54% 6.22% 2.61% 4.92% 4.99% 5.85% 2.69% 1.93% 1.72%
2026/04/16 19.81% 12.38% 8.06% 2.84% 5.86% 4.76% 3.01% 2.25% 1.85% 1.74%
2026/04/17 19.79% 12.76% 8.59% 2.55% 4.73% 4.38% 3.53% 2.85% 2.23% 1.62%
2026/04/18 20.67% 10.67% 8.76% 2.83% 4.35% 4.19% 3.94% 3.04% 1.72% 1.53%
2026/04/19 21.51% 13.11% 8.92% 3.04% 3.7% 3.86% 3.31% 3.41% 1.47% 1.21%
2026/04/20 22.8% 13.19% 7.86% 3.1% 3.23% 4.11% 4.95% 2.54% 1.74% 1.53%
2026/04/21 18.22% 12.76% 6.77% 4.65% 3.22% 3.82% 4.94% 2.73% 1.98% 2.12%
2026/04/22 18.32% 14.74% 6.13% 4.34% 3.51% 5.23% 4.37% 2.96% 1.54% 1.55%
2026/04/23 15.78% 14.29% 6.32% 5.4% 3.24% 3.93% 5.21% 2.98% 1.53% 2.03%
2026/04/24 16.98% 13.09% 6.84% 5.39% 3.67% 4.49% 5.43% 2.48% 1.81% 2.23%
2026/04/25 18.66% 10.59% 7.76% 4.59% 4.66% 5.21% 5.28% 2.22% 1.9% 1.77%
2026/04/26 18.89% 12.41% 7.44% 4.32% 3.57% 4.52% 5.4% 2.85% 1.5% 1.33%
2026/04/27 18.87% 12.83% 6.4% 5.7% 3.77% 4.46% 5.27% 2.21% 1.68% 1.6%
2026/04/28 17.86% 14% 5.86% 6.21% 4.7% 3.59% 3.76% 1.7% 1.64% 1.5%
2026/04/29 18.69% 13.25% 6.85% 5.94% 4.85% 4.95% 2.34% 1.75% 1.68% 1.61%
2026/04/30 17.64% 12.82% 6.35% 5.66% 4.25% 4.11% 3.72% 1.83% 1.77% 1.68%
  • petcircle.com.au
  • petbarn.com.au
  • temu.com
  • amazon.com.au
  • vetsupply.com.au
  • budgetpetproducts.com.au
  • petstock.com.au
  • peto.com.au
  • pawezy.com.au
  • pet-tech.com.au

Copyright © Adthena. All rights reserved.

In April 2026, Petcircle.com.au led with fluctuating spend, peaking mid-month. Petbarn.com.au saw a steady rise, while Temu.com surged early, then stabilized. Amazon.com.au gained momentum late, finishing strong.

Market Exposure

Competitor Count for AUS Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 624
2026/04/02 627
2026/04/03 640
2026/04/04 662
2026/04/05 655
2026/04/06 653
2026/04/07 639
2026/04/08 626
2026/04/09 625
2026/04/10 629
2026/04/11 619
2026/04/12 602
2026/04/13 607
2026/04/14 610
2026/04/15 614
2026/04/16 617
2026/04/17 610
2026/04/18 619
2026/04/19 616
2026/04/20 587
2026/04/21 599
2026/04/22 607
2026/04/23 603
2026/04/24 600
2026/04/25 593
2026/04/26 585
2026/04/27 595
2026/04/28 595
2026/04/29 585
2026/04/30 586

Copyright © Adthena. All rights reserved.

April began with 624 advertisers, peaking at 662 on April 4. A gradual decline followed, ending the month at 586.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amazon.com.au 1.66%
coles.com.au 1%
petbarn.com.au 0.8%
woolworths.com.au 0.53%
budgetpetproducts.com.au 0.18%
swaggle.com.au -0.29%
kmart.com.au -0.34%
temu.com -0.49%
peto.com.au -0.5%
vetsupply.com.au -1.16%

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Amazon.com.au leads with a 1.66% click share increase, while Vetsupply.com.au drops by 1.16%. Coles.com.au and Petbarn.com.au also see positive gains, contrasting with declines for Peto.com.au and Temu.com.

Campaign Efficiency

AUS Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date petcircle.com.au petbarn.com.au temu.com amazon.com.au petstock.com.au bigw.com.au kmart.com.au budgetpetproducts.com.au vetsupply.com.au peto.com.au
2026/04/01 18.51% 17.37% 7.89% 4.9% 2.14% 1.71% 3.16% 2.75% 3.23% 3.29%
2026/04/02 18.51% 16.83% 8.71% 4.55% 3.24% 1.76% 2.86% 2.24% 3.28% 3.18%
2026/04/03 17.51% 13.67% 10.94% 4.98% 4.44% 1.79% 2.89% 2.45% 3.37% 3.23%
2026/04/04 15.73% 11.56% 13.91% 4.95% 3.77% 1.62% 2.74% 2.53% 3.44% 3.62%
2026/04/05 15.82% 11.26% 14.39% 4.86% 3.89% 1.52% 2.96% 2.43% 3.9% 3.44%
2026/04/06 16.46% 12.19% 13.36% 4.9% 4.24% 1.3% 3.09% 2.5% 4.59% 3.31%
2026/04/07 17.36% 14.14% 11.48% 5.33% 3.63% 1.07% 2.95% 2.08% 3.44% 3.4%
2026/04/08 18.91% 13.19% 11.01% 4.93% 3.41% 1.23% 2.88% 2.2% 3.07% 2.86%
2026/04/09 21.36% 12.86% 8.84% 4.29% 3.67% 1.85% 2.98% 1.88% 3.67% 2.84%
2026/04/10 21.46% 11.88% 10.58% 4.02% 3.78% 2.2% 2.65% 1.76% 3.65% 2.82%
2026/04/11 22.22% 11.28% 10.89% 3.54% 4.5% 2.15% 2.62% 1.75% 3.42% 2.73%
2026/04/12 22.56% 12.71% 10.45% 3.25% 4.44% 1.33% 2.31% 2.48% 3.77% 3.46%
2026/04/13 22.12% 13.71% 10.95% 4.37% 3.78% 1.66% 2.7% 2.17% 3.18% 3.95%
2026/04/14 21% 13.13% 8.93% 4.25% 4.12% 1.67% 2.55% 2.28% 3.68% 3.19%
2026/04/15 20.19% 14.15% 9.53% 4.08% 4.86% 2.05% 2.4% 2.41% 2.8% 2.61%
2026/04/16 19.79% 13.84% 11.9% 4.46% 2.38% 2.21% 2.37% 2.2% 3.57% 2.19%
2026/04/17 19.51% 14.51% 12.64% 3.95% 2.99% 2.22% 2.1% 2.47% 2.67% 2.74%
2026/04/18 19.87% 11.79% 12.36% 4.75% 3.15% 1.94% 2.12% 2.41% 2.45% 2.89%
2026/04/19 20.48% 13.94% 12.74% 4.98% 2.56% 1.71% 2.33% 2.26% 1.99% 3.34%
2026/04/20 21.91% 14.36% 11.85% 4.92% 4.29% 1.49% 2.56% 2.41% 1.81% 2.46%
2026/04/21 17.97% 14.24% 10.14% 6.5% 4.39% 1.54% 2.71% 1.97% 1.71% 2.67%
2026/04/22 18.35% 16.68% 8.99% 5.94% 4.02% 1.32% 2.17% 3.08% 1.96% 2.78%
2026/04/23 15.65% 15.31% 9.45% 7.23% 4.48% 1.48% 2.36% 2.14% 1.76% 2.68%
2026/04/24 16.65% 14.88% 9.93% 7.47% 4.77% 1.66% 2.44% 2.39% 1.98% 2.41%
2026/04/25 18.6% 11.65% 11.13% 6.55% 4.65% 1.38% 2.3% 3.11% 2.55% 2.06%
2026/04/26 18.42% 14.12% 10.93% 6.37% 4.85% 1.39% 2.23% 2.49% 1.87% 2.77%
2026/04/27 18.61% 14.07% 9.81% 7.88% 4.63% 1.43% 2.16% 2.47% 2.16% 2.09%
2026/04/28 17.89% 14.87% 8.82% 8.62% 3.53% 2.23% 2.35% 2.07% 2.54% 1.54%
2026/04/29 18.44% 13.91% 10.43% 8.3% 2% 2.83% 2.22% 2.72% 2.59% 1.48%
2026/04/30 17.79% 13.59% 9.35% 7.97% 3.32% 2.86% 2.45% 2.29% 2.23% 1.61%
  • petcircle.com.au
  • petbarn.com.au
  • temu.com
  • amazon.com.au
  • petstock.com.au
  • bigw.com.au
  • kmart.com.au
  • budgetpetproducts.com.au
  • vetsupply.com.au
  • peto.com.au

Copyright © Adthena. All rights reserved.

April saw petcircle.com.au’s impression share rise from 18.51% to 17.79%. Petbarn.com.au fluctuated, ending at 13.59%. Temu.com peaked mid-month, closing at 9.35%. Amazon.com.au grew steadily, finishing at 7.97%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies - Last month
  1. 1
    Australia's #1 Online Pet Store https://www.budgetpetproducts.com.au

    Australia Cheapest Online Discount Dogs Cats Pet Products Store, Cheap Prices Fast Delivery Quick Response

  2. 2
    PETBARN - Shop Online Today - Little Paws Sale Is On https://www.petbarn.com.au

    Little Paws Sale! Double Up & Save On Selected Items*. Free 2Hr Delivery Over $149*.

  3. 3
    Pet Circle https://www.petcircle.com.au › shop

    Shop Your Favourite Pet Brands — Pet Circle - Shop Online. ^Free Next Day Delivery Over $79. Excludes Weekends. T&Cs apply. We...

  4. 4
    Australia's Leading Pet Brands | Buy Ever Clean Products Online https://www.petpost.com.au

    Shop PetPost for your pet's favourite brands at always low prices. Get more for less.

  5. 5
    Buy Pet Supplies Online | Dog & Cat Food, Flea & Tick Treatments https://www.vetsupply.com.au

    1 Dose Treats Flea & Tick For 3 Months. Refund & Reship Guarantee. Free Delivery.

Copyright © Adthena. All rights reserved.

Australia’s pet supply market is fiercely competitive, with Budget Pet Products leading as the top online store, emphasizing affordability and quick service. Petbarn entices with sales and fast delivery, while Pet Circle offers next-day delivery on popular brands. Petpost highlights low prices on leading brands, and VetSupply focuses on effective treatments with a satisfaction guarantee.

Frequently Asked Questions

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