AUS Retail Pet Supplies - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pet Supplies – AUS

Google AI Overview visibility for Retail Pet Supplies AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.51721362511
91.4827863749
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 11%
Navigational 3%
Seasonal 0%
Local 3%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
petbarn.com.au 25.21
petcircle.com.au 18.07
temu.com 6.25
petstock.com.au 5.83
amazon.com.au 5.25
budgetpetproducts.com.au 3.28
vetsupply.com.au 2.48
peto.com.au 1.78
woolworths.com.au 1.65
kmart.com.au 1.48
others 28.72
  • petbarn.com.au - 25.21%
  • petcircle.com.au - 18.07%
  • temu.com - 6.25%
  • petstock.com.au - 5.83%
  • amazon.com.au - 5.25%
  • budgetpetproducts.com.au - 3.28%
  • vetsupply.com.au - 2.48%
  • peto.com.au - 1.78%
  • woolworths.com.au - 1.65%
  • kmart.com.au - 1.48%
  • others - 28.72%

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Petbarn leads with 25.21% click share, followed by Pet Circle at 18.07%. Others collectively hold 28.72%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date petcircle.com.au petbarn.com.au vetsupply.com.au budgetpetproducts.com.au temu.com amazon.com.au petstock.com.au peto.com.au pawezy.com.au swaggle.com.au
2026/03/01 18.29% 13.59% 5.68% 3.03% 7.11% 4.21% 4.49% 3.49% 2.44% 1.51%
2026/03/02 17.11% 15.65% 4.9% 3.11% 8.14% 3.97% 4.39% 2.75% 2.3% 1.41%
2026/03/03 16.42% 14.3% 5.07% 3.08% 9.83% 4.55% 3.42% 2.23% 2.45% 1.68%
2026/03/04 16.15% 12.92% 5.03% 4.83% 9.99% 3.98% 3.16% 2.17% 2.23% 2%
2026/03/05 16.27% 13.76% 5.11% 4.52% 8.56% 3.49% 4.47% 1.94% 2.11% 1.5%
2026/03/06 15.52% 14.46% 4.05% 6.75% 7.44% 4.62% 4.35% 2.86% 2.1% 1.86%
2026/03/07 17.6% 14.58% 4.25% 7.11% 5.6% 3.59% 4.58% 3.81% 1.87% 1.56%
2026/03/08 18.98% 13.43% 4.47% 7.31% 6.27% 3.85% 4% 3.81% 2.38% 1.55%
2026/03/09 20.23% 13.96% 4.3% 4.08% 6.99% 4.93% 4.82% 2.98% 1.33% 1.57%
2026/03/10 20.82% 14.1% 3.77% 5.32% 5.77% 4.23% 3.99% 3.87% 1.86% 1.39%
2026/03/11 20.78% 14.38% 4.3% 3.65% 4.81% 4.43% 3.67% 2.72% 1.86% 1.5%
2026/03/12 20.12% 13.81% 3.89% 4.78% 4.71% 4.82% 3.47% 3.46% 1.47% 1.25%
2026/03/13 18.47% 13.93% 3.51% 5.24% 5.57% 3.82% 4.75% 3.93% 1.78% 1.36%
2026/03/14 18.18% 12.99% 3.83% 5.21% 5.91% 3.22% 5.97% 4.16% 1.77% 1.18%
2026/03/15 19.65% 13.43% 5.08% 4.51% 5.54% 3.59% 4.52% 3.66% 1.51% 1.2%
2026/03/16 19.1% 15.19% 4.65% 4.5% 3.35% 5.5% 4.52% 2.7% 1.72% 1%
2026/03/17 16.18% 14.49% 4.82% 3.64% 4.14% 6.37% 4.14% 2.49% 1.86% 1.66%
2026/03/18 18.06% 14.31% 5.08% 4.12% 2.25% 7.03% 3.85% 2.65% 1.87% 0.99%
2026/03/19 18.24% 15.78% 5.24% 4.6% 2.64% 8.03% 2.55% 2.6% 1.54% 0.95%
2026/03/20 16.92% 16.33% 4.9% 4.33% 2.82% 7.63% 4.11% 3.03% 1.69% 0.99%
2026/03/21 17.79% 16.38% 5.16% 4.97% 2.57% 6.81% 4.81% 2.45% 1.58% 0.93%
2026/03/22 18.14% 13.64% 6.32% 4.34% 3.93% 6.78% 5.37% 3.08% 1.25% 0.97%
2026/03/23 16.45% 16.52% 5.93% 3.33% 5.12% 5.47% 4.89% 2.14% 1.89% 1.3%
2026/03/24 17.23% 17.42% 5.54% 3.39% 5.04% 5.29% 5.01% 2.31% 1.67% 0.95%
2026/03/25 19.23% 16.07% 6.11% 3.6% 4.35% 5.07% 4.27% 2.47% 0.05% 1.26%
2026/03/26 18.12% 17.28% 4.93% 3.56% 4.73% 4.89% 4.29% 2.14% 0.57% 1.45%
2026/03/27 16.87% 16.72% 4.9% 5.88% 5.72% 4.06% 4.74% 2.92% 1.75% 1.36%
2026/03/28 17.16% 15.07% 5.45% 7.05% 5.68% 3.98% 4.34% 2.87% 1.79% 1.41%
2026/03/29 18.33% 12.43% 5.51% 6.67% 6.39% 4.38% 2.91% 2.45% 1.73% 1.59%
2026/03/30 18.22% 15.8% 5.56% 6.2% 5.33% 4.84% 3.04% 2.68% 1.74% 1.56%
2026/03/31 17.97% 16.96% 6.21% 6.04% 4.61% 4.58% 3.29% 3.02% 1.94% 1.41%
  • petcircle.com.au
  • petbarn.com.au
  • vetsupply.com.au
  • budgetpetproducts.com.au
  • temu.com
  • amazon.com.au
  • petstock.com.au
  • peto.com.au
  • pawezy.com.au
  • swaggle.com.au

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In March 2026, Petcircle.com.au led with fluctuating spend, peaking mid-month. Petbarn.com.au showed steady growth, while Vetsupply.com.au and Budgetpetproducts.com.au experienced varied trends. Temu.com saw a decline, and Amazon.com.au rose mid-month.

Market Exposure

Competitor Count for AUS Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 600
2026/03/02 612
2026/03/03 615
2026/03/04 634
2026/03/05 616
2026/03/06 623
2026/03/07 602
2026/03/08 601
2026/03/09 589
2026/03/10 585
2026/03/11 592
2026/03/12 585
2026/03/13 568
2026/03/14 554
2026/03/15 555
2026/03/16 553
2026/03/17 618
2026/03/18 598
2026/03/19 611
2026/03/20 604
2026/03/21 611
2026/03/22 601
2026/03/23 633
2026/03/24 615
2026/03/25 618
2026/03/26 614
2026/03/27 599
2026/03/28 612
2026/03/29 623
2026/03/30 609
2026/03/31 591

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March saw a dynamic shift in advertiser numbers, starting at 600 and peaking at 634 mid-month. A dip followed, reaching 553, before stabilizing at 591.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
petbarn.com.au 4.18%
amazon.com.au 1.08%
kmart.com.au 0.7%
vetsupply.com.au 0.42%
bigw.com.au 0.23%
budgetpetproducts.com.au -0.3%
ubereats.com -0.4%
petcircle.com.au -0.94%
petstock.com.au -1.08%
temu.com -1.99%

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Petbarn.com.au surged with a 4.18% click share increase, while temu.com faced a 1.99% decline. Amazon.com.au gained 1.08%, contrasting petstock.com.au’s 1.08% drop.

Campaign Efficiency

AUS Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date petbarn.com.au petcircle.com.au temu.com amazon.com.au peto.com.au vetsupply.com.au budgetpetproducts.com.au kmart.com.au petstock.com.au bigw.com.au
2026/03/01 16.53% 18% 11.22% 5.49% 3.64% 2.95% 1.63% 1.23% 3.54% 1.12%
2026/03/02 17.62% 16.81% 11.92% 5.27% 2.47% 2.63% 1.59% 1.46% 3.7% 1.82%
2026/03/03 16.13% 16.28% 14.28% 5.66% 2.12% 2.58% 1.64% 1.58% 2.92% 1.93%
2026/03/04 14.3% 15.72% 14.57% 5.03% 2.18% 2.62% 2.17% 1.74% 2.54% 2.05%
2026/03/05 16.43% 15.51% 12.4% 4.64% 1.94% 2.7% 2.05% 1.7% 3.6% 1.99%
2026/03/06 17.53% 14.95% 10.92% 5.88% 3.02% 2.26% 3.07% 1.52% 3.61% 1.42%
2026/03/07 17.91% 17.26% 9.15% 5% 4.37% 2.45% 2.99% 1.08% 4.09% 0.64%
2026/03/08 16.82% 18.9% 9.6% 5.29% 4.45% 2.67% 3.35% 1.07% 3.69% 0.58%
2026/03/09 17.23% 19.89% 10.49% 6.55% 3.44% 2.48% 2.17% 1.17% 4.26% 0.69%
2026/03/10 17.55% 20.65% 9.18% 5.53% 4.42% 2.22% 2.6% 0.77% 3.57% 0.64%
2026/03/11 17.57% 20.8% 7.71% 5.64% 3.05% 2.59% 1.87% 0.66% 3.03% 0.6%
2026/03/12 17.26% 20.05% 7.59% 6.3% 3.75% 2.28% 2.23% 0.75% 2.92% 0.51%
2026/03/13 17.61% 18.46% 8.51% 5.29% 4.16% 2.13% 2.56% 0.85% 3.99% 0.63%
2026/03/14 16.11% 17.71% 9.28% 4.6% 4.57% 2.21% 2.67% 0.77% 5.09% 0.66%
2026/03/15 17.38% 18.91% 8.63% 5.12% 4.16% 2.96% 2.25% 0.52% 3.78% 0.58%
2026/03/16 18.9% 19.16% 5.36% 7.72% 3.07% 2.78% 2.16% 0.89% 3.94% 0.51%
2026/03/17 15.61% 15.83% 6.07% 8.93% 2.47% 2.58% 1.78% 2.67% 3.59% 1.73%
2026/03/18 16.77% 18.6% 3.63% 9.46% 3.23% 2.89% 2.07% 1.71% 3.3% 0.6%
2026/03/19 19.21% 17.9% 4.23% 10.11% 2.9% 3.01% 2.28% 1.44% 2.09% 0.65%
2026/03/20 20.39% 16.92% 4.17% 9.89% 3.57% 2.76% 1.97% 1.26% 3.36% 0.61%
2026/03/21 21.03% 17.59% 3.91% 8.89% 2.75% 2.86% 2.25% 1.19% 3.96% 0.6%
2026/03/22 16.08% 18.24% 5.79% 9.09% 3.56% 3.68% 2.41% 1.33% 4.61% 0.86%
2026/03/23 18.05% 15.83% 8.13% 7.47% 2.17% 3.17% 1.73% 2.15% 4.27% 1.72%
2026/03/24 19.2% 16.84% 7.39% 6.8% 2.41% 2.94% 1.71% 2.49% 4.45% 1.68%
2026/03/25 18.33% 18.63% 6.8% 6.62% 2.66% 3.31% 1.91% 2.58% 3.99% 1.56%
2026/03/26 19.26% 17.58% 7.09% 6.44% 2.15% 2.6% 1.95% 2.8% 3.94% 1.62%
2026/03/27 19.21% 16.41% 8.49% 5.7% 2.97% 2.45% 2.77% 2.93% 4.22% 1.83%
2026/03/28 18.3% 17.13% 8.43% 5.58% 2.9% 3.03% 3.41% 2.55% 3.97% 1.93%
2026/03/29 13.4% 18.3% 9.59% 6.52% 2.66% 3% 3.31% 2.25% 2.58% 1.86%
2026/03/30 17.67% 17.89% 8.36% 6.63% 2.78% 2.97% 3.34% 2.77% 2.33% 1.9%
2026/03/31 19.52% 17.73% 7.19% 6.2% 3.41% 3.35% 3.1% 2.79% 2.54% 1.85%
  • petbarn.com.au
  • petcircle.com.au
  • temu.com
  • amazon.com.au
  • peto.com.au
  • vetsupply.com.au
  • budgetpetproducts.com.au
  • kmart.com.au
  • petstock.com.au
  • bigw.com.au

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Petbarn’s impression share fluctuated, peaking at 21.03% on March 21. Petcircle maintained a steady presence, while Temu’s share declined. Amazon saw a mid-month surge, and Peto remained stable. March concluded with Petbarn leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies - Last month
  1. 1
    Australia Cheapest Online Discount Dogs Cats Pet Products Store https://www.budgetpetproducts.com.au

    Australia Cheapest Online Discount Dogs Cats Pet Products Store, Cheap Prices Fast Delivery Quick Response

  2. 2
    PETBARN - Shop Online Today - Shop Pet Supplies & Essentials https://www.petbarn.com.au

    PETBARN - Australia’s #1 Pet Store. Shop Our Huge Range, Suited To Every Pet’s Need.

  3. 3
    Pet Circle https://www.petcircle.com.au › shop

    Shop Your Favourite Pet Brands — Pet Circle - Shop Online. ^Free Next Day Delivery Over $79. Excludes Weekends. T&Cs apply. We...

  4. 4
    Petstock https://www.petstock.com.au

    Shop Online & In-Store — Pets Get More at Petstock. Shop the Range of Food, Accessories & More Online & In-store. You Get More of What You Need at Petstock – More For You, And More For The Pets You Love.

  5. 5
    Buy Pet Supplies Online | Dog & Cat Food, Flea & Tick Treatments https://www.vetsupply.com.au

    1 Dose Treats Flea & Tick For 3 Months. Refund & Reship Guarantee. Free Delivery.

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In the competitive world of pet supplies, Budget Pet Products stands out with its promise of affordability and quick service. Petbarn emphasizes its extensive range, catering to every pet’s needs. Pet Circle offers convenience with free next-day delivery on orders over $79. Petstock highlights the dual shopping experience, both online and in-store, ensuring more value for pets and owners. Vetsupply focuses on health, offering long-lasting flea and tick treatments with a satisfaction guarantee. Each advertiser uniquely appeals to pet owners, showcasing diverse strengths in price, range, convenience, and health.

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