AUS Retail Pet Supplies - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pet Supplies – AUS

Google AI Overview visibility for Retail Pet Supplies AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 5.04458935745
94.9554106425
5%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 10%
Navigational 4%
Seasonal 0%
Local 2%
Problem Solving 12%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
temu.com 15.42
petbarn.com.au 14.67
petcircle.com.au 13.7
amazon.com.au 5.37
budgetpetproducts.com.au 3.65
petstock.com.au 3.36
vetsupply.com.au 1.83
swaggle.com.au 1.51
coles.com.au 1.22
dogfriendlyco.com 1.16
others 38.11
  • temu.com - 15.42%
  • petbarn.com.au - 14.67%
  • petcircle.com.au - 13.7%
  • amazon.com.au - 5.37%
  • budgetpetproducts.com.au - 3.65%
  • petstock.com.au - 3.36%
  • vetsupply.com.au - 1.83%
  • swaggle.com.au - 1.51%
  • coles.com.au - 1.22%
  • dogfriendlyco.com - 1.16%
  • others - 38.11%

Copyright © Adthena. All rights reserved.

In the pet supplies PPC landscape, Temu leads with 15.42% click share, closely followed by Petbarn at 14.67%. Petcircle captures 13.7%, while Amazon holds 5.37%. Others collectively dominate with 38.11%.

Market Exposure

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date petcircle.com.au temu.com amazon.com.au petstock.com.au petbarn.com.au budgetpetproducts.com.au vetsupply.com.au swaggle.com.au dogfriendlyco.com dazydog.com
2025/10/01 15.82% 17.12% 5.42% 4.53% 4.83% 5.94% 2.27% 1.28% 1.58% 0.84%
2025/10/02 15.5% 16.82% 5.32% 4.65% 4.84% 8.31% 3.03% 1.38% 1.28% 0.95%
2025/10/03 16.12% 16.65% 4.87% 5.6% 5.26% 5.22% 3.05% 1.5% 1.09% 1.11%
2025/10/04 14.51% 17.53% 4.66% 4.73% 4.73% 6.81% 2.52% 2.17% 1.08% 0.93%
2025/10/05 14.65% 17.68% 5.06% 4.41% 4.69% 6.21% 2.31% 1.74% 1.12% 0.77%
2025/10/06 15.03% 17.03% 5.21% 4.32% 4.6% 6.43% 2.86% 1.88% 1.5% 1.25%
2025/10/07 14.97% 14.29% 9.79% 5.22% 4.39% 5.43% 3% 1.29% 1.58% 1.36%
2025/10/08 14.11% 15.1% 10.13% 5.6% 4.11% 5.25% 3.07% 1.65% 1.3% 1.33%
2025/10/09 13.39% 17.12% 8.26% 4.82% 3.8% 6.68% 3.13% 1.43% 1.02% 1.19%
2025/10/10 14.02% 18.7% 9.22% 4.34% 3.62% 3.95% 2.53% 1.99% 1.39% 1.04%
2025/10/11 14.54% 17.37% 8.96% 4.44% 3.85% 5.44% 2.28% 1.86% 1.04% 0.86%
2025/10/12 15.87% 16.94% 7.63% 4.62% 4.17% 5.85% 2.91% 1.47% 1.39% 1.01%
2025/10/13 15.62% 17.57% 8.92% 3.79% 3.63% 4.71% 2.17% 1.5% 1.39% 1.47%
2025/10/14 17.4% 17.99% 5.01% 3.95% 3.77% 4.65% 1.93% 1.65% 1.2% 1.98%
2025/10/15 16.96% 18.09% 4.62% 3.4% 3.89% 3.92% 2.27% 1.61% 1.57% 1.71%
2025/10/16 16.81% 17.58% 5.32% 3.82% 4.11% 4.45% 2.13% 1.54% 1.09% 1.49%
2025/10/17 16% 15.61% 5.7% 3.64% 4.18% 5.89% 1.98% 1.57% 1.38% 1.57%
2025/10/18 16.06% 17.49% 5.87% 3.23% 4.16% 5.84% 1.81% 1.58% 1.08% 1.23%
2025/10/19 15.42% 19.55% 5.67% 3.31% 4.14% 5.45% 1.84% 1.44% 1.05% 1.8%
2025/10/20 15.81% 16.46% 5.53% 4.55% 3.1% 5.3% 1.99% 1.4% 1.42% 1.47%
2025/10/21 16.63% 15.46% 5.11% 4.91% 4.1% 5.16% 1.85% 1.41% 1.55% 1.44%
2025/10/22 16.68% 15.61% 5.02% 3.93% 4.02% 5.78% 2.17% 1.56% 1.32% 1.59%
2025/10/23 16.81% 14.89% 5.65% 4.53% 4.13% 4.69% 2.2% 1.52% 1% 1.96%
2025/10/24 15.43% 15.61% 5.59% 3.84% 4.96% 3.93% 1.86% 1.65% 1.26% 2.87%
2025/10/25 17.1% 18.74% 5.81% 4.03% 4.66% 4.03% 1.92% 1.45% 1.67% 1.8%
2025/10/26 18.1% 20.68% 5.97% 3.57% 4.39% 3.31% 1.98% 1.36% 1.56% 1.37%
2025/10/27 19.35% 17.96% 5.73% 3.28% 4.42% 3.75% 2.07% 1.24% 1.49% 1.41%
2025/10/28 16.5% 18.92% 5.45% 3.24% 3.97% 4.61% 2.31% 2.01% 0.67% 1.94%
2025/10/29 18.43% 17.26% 5.47% 3.64% 4.03% 5.11% 2.26% 1.86% 1.18% 1.17%
2025/10/30 16.94% 17.94% 5.51% 3.76% 3.91% 3.87% 2.39% 1.86% 1.24% 1.26%
2025/10/31 19.58% 16.54% 5.83% 4% 3.89% 3.77% 2.25% 1.98% 1.7% 1.23%
  • petcircle.com.au
  • temu.com
  • amazon.com.au
  • petstock.com.au
  • petbarn.com.au
  • budgetpetproducts.com.au
  • vetsupply.com.au
  • swaggle.com.au
  • dogfriendlyco.com
  • dazydog.com

Copyright © Adthena. All rights reserved.

In October 2025, Petcircle’s PPC spend share fluctuated, peaking at 19.58% on the 31st. Temu saw a high of 20.68% on the 26th. Amazon’s share remained stable, while Petstock and Petbarn experienced minor variations. Budget Pet Products and Vetsupply showed consistent trends, with Swaggle and Dogfriendlyco maintaining low shares. Dazydog’s share peaked at 2.87% on the 24th.

Market Exposure

Competitor Count for AUS Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 675
2025/10/02 671
2025/10/03 670
2025/10/04 667
2025/10/05 682
2025/10/06 689
2025/10/07 655
2025/10/08 678
2025/10/09 680
2025/10/10 683
2025/10/11 686
2025/10/12 663
2025/10/13 674
2025/10/14 673
2025/10/15 679
2025/10/16 682
2025/10/17 682
2025/10/18 679
2025/10/19 693
2025/10/20 679
2025/10/21 680
2025/10/22 665
2025/10/23 664
2025/10/24 677
2025/10/25 685
2025/10/26 668
2025/10/27 662
2025/10/28 673
2025/10/29 671
2025/10/30 666
2025/10/31 658

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, peaking at 693 on the 19th. The month concluded with a decline, ending at 658.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
petcircle.com.au 1.81%
temu.com 0.69%
peto.com.au 0.35%
eurekapet.co 0.27%
dazydog.com 0.21%
pawpawup.com.au -0.26%
petpawz.com.au -0.34%
petstock.com.au -0.39%
amazon.com.au -1.11%
petbarn.com.au -1.5%

Copyright © Adthena. All rights reserved.

Petcircle.com.au surged with a 1.81 increase, while petbarn.com.au dropped by 1.5. Temu.com gained 0.69, contrasting amazon.com.au’s 1.11 decline.

Campaign Efficiency

AUS Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date petcircle.com.au temu.com petbarn.com.au amazon.com.au budgetpetproducts.com.au petstock.com.au vetsupply.com.au swaggle.com.au coles.com.au dazydog.com
2025/10/01 12.3% 16.14% 15.77% 4.87% 3.44% 3.31% 1.71% 1.06% 1.41% 0.71%
2025/10/02 12.2% 16.14% 16.03% 4.79% 4.75% 3.59% 2.33% 1.16% 1.74% 0.82%
2025/10/03 12.25% 15.38% 17.35% 4.36% 3.21% 4.38% 2.21% 1.23% 1.37% 1.01%
2025/10/04 11.4% 16.17% 15.19% 4.35% 3.99% 3.71% 1.87% 1.89% 1.52% 0.82%
2025/10/05 11.77% 15.99% 15.35% 4.47% 3.87% 3.47% 1.7% 1.5% 1.56% 0.69%
2025/10/06 11.98% 15.6% 15.24% 4.54% 4.06% 3.29% 2.08% 1.63% 1.48% 1.17%
2025/10/07 12.03% 13.21% 15.3% 8.7% 3.39% 4.29% 2.31% 1.04% 1.36% 1.22%
2025/10/08 11.52% 13.94% 14.38% 9.09% 3.39% 4.49% 2.38% 1.38% 1.14% 1.22%
2025/10/09 11.26% 16.16% 12.88% 7.42% 4.44% 4.04% 2.37% 1.17% 1.12% 1.06%
2025/10/10 11.56% 17.19% 13.08% 7.9% 2.76% 3.55% 1.96% 1.66% 1.32% 0.91%
2025/10/11 12.36% 16.34% 11.71% 7.9% 3.67% 3.78% 1.71% 1.57% 1.55% 0.79%
2025/10/12 13.62% 15.84% 13.08% 6.41% 4.09% 4.02% 2.3% 1.18% 1.35% 0.95%
2025/10/13 13.66% 16.8% 10.83% 7.71% 3.4% 3.32% 1.7% 1.25% 1.24% 1.29%
2025/10/14 15.13% 16.98% 11.78% 4.17% 3.27% 3.44% 1.59% 1.4% 1.7% 1.78%
2025/10/15 14.61% 16.96% 11.84% 3.82% 2.77% 2.97% 1.85% 1.36% 1.35% 1.53%
2025/10/16 14.43% 16.15% 12.75% 4.36% 3.38% 3.3% 1.79% 1.32% 1.67% 1.26%
2025/10/17 13.84% 14.52% 12.73% 4.73% 4.46% 3.19% 1.61% 1.32% 1.45% 1.3%
2025/10/18 13.63% 16.2% 12.1% 5.03% 4.75% 2.77% 1.48% 1.32% 1.39% 1.05%
2025/10/19 13.47% 18.18% 12.33% 4.79% 4.54% 2.91% 1.51% 1.25% 0.99% 1.6%
2025/10/20 14.07% 16.11% 8.96% 4.69% 4.57% 4.02% 1.77% 1.21% 1.25% 1.27%
2025/10/21 14.36% 14.68% 12.61% 4.19% 4.31% 4.04% 1.65% 1.15% 1.34% 1.26%
2025/10/22 14.45% 15.01% 11.72% 4.17% 4.82% 3.52% 1.83% 1.3% 1.1% 1.36%
2025/10/23 14.57% 14.88% 11.22% 4.78% 3.95% 3.93% 1.92% 1.25% 1.36% 1.71%
2025/10/24 13.34% 15.27% 12.77% 4.57% 3.24% 3.23% 1.55% 1.23% 1.39% 2.48%
2025/10/25 14.66% 18.28% 12.18% 4.97% 3.35% 3.53% 1.57% 1.09% 1.44% 1.63%
2025/10/26 15.32% 20.42% 11.73% 5.23% 2.7% 2.96% 1.62% 1.06% 1.19% 1.21%
2025/10/27 16.33% 17.58% 12.1% 5.03% 3.06% 2.61% 1.73% 0.95% 1.16% 1.27%
2025/10/28 13.51% 17.92% 11.42% 4.77% 3.7% 2.41% 1.86% 1.62% 1.6% 1.8%
2025/10/29 15.1% 16.51% 12.11% 4.89% 4.08% 2.73% 1.82% 1.48% 1.61% 0.99%
2025/10/30 13.69% 16.89% 12.09% 4.94% 3.07% 2.73% 1.85% 1.52% 1.65% 1.14%
2025/10/31 15.77% 15.23% 13.04% 5.12% 2.92% 2.91% 1.72% 1.62% 1.57% 1.02%
  • petcircle.com.au
  • temu.com
  • petbarn.com.au
  • amazon.com.au
  • budgetpetproducts.com.au
  • petstock.com.au
  • vetsupply.com.au
  • swaggle.com.au
  • coles.com.au
  • dazydog.com

Copyright © Adthena. All rights reserved.

In October 2025, Temu.com led with a peak impression share of 20.42% on the 26th. Petcircle.com.au saw a steady rise, ending at 15.77%. Petbarn.com.au fluctuated, closing at 13.04%. Amazon.com.au maintained a low profile, finishing at 5.12%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies - Last month
  1. 1
    Dogs Shop, Pets Supply, Dog Food, Pets Australia. | Budget Pet https://www.budgetpetproducts.com.au

    Australia Cheapest Online Discount Dogs Cats Pet Products Store, Cheap Prices Fast Delivery Quick Response.

  2. 2
    PETBARN - Shop Online Today - Up To 50% Off* Pet Favourites https://www.petbarn.com.au

    Click Frenzy Mayhem! Up To 50% Off* Selected Pet Favourites. Free 2Hr Delivery Over $149+*

  3. 3
    Pet Circle - Shop Online Today | Summer Sale - Up To 40% Off https://www.petcircle.com.au

    Pet Circle - Shop Food, Flea & Worming & More. We Hustle On Price, So You Don't Have To. We Check Thousands Of Prices To Beat Daily.

  4. 4
    Petstock https://www.petstock.com.au

    Shop Online & In-Store — You Get More of What You Need at Petstock – More For You, And More For The Pets You Love. Petstock is Your One-Stop Shop for Pet Food, Accessories, Toys, Bedding, and Healthcare.

  5. 5
    Buy Cheapest Pet Supplies Dogs - Free Shipping On All Orders https://vetsupply.com.au › petsupplies_dog › fleatickwormers

    Cheap Pet Supplies & Food. Genuine Products, Affordable Prices, Free Fast Delivery.

Copyright © Adthena. All rights reserved.

In the bustling world of pet supplies, five advertisers dominate Google’s SERP with compelling text ads. Budget Pet Products entices with affordability and swift service, while Petbarn lures customers with massive discounts and quick delivery. Pet Circle promises unbeatable prices through diligent price checks. Petstock offers a comprehensive shopping experience, emphasizing variety and convenience. Lastly, VetSupply highlights genuine products at affordable prices with free shipping. Each ad uniquely appeals to pet owners, focusing on cost-effectiveness, convenience, and comprehensive offerings.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports