AUS Retail Pet Supplies - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pet Supplies – AUS

Google AI Overview visibility for Retail Pet Supplies AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.7534240581
85.2465759419
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 10%
Navigational 5%
Seasonal 0%
Local 6%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
petbarn.com.au 19.83
petcircle.com.au 17.91
amazon.com.au 8.1
petstock.com.au 7.76
temu.com 4.91
budgetpetproducts.com.au 3.59
vetsupply.com.au 2.77
woolworths.com.au 2.16
kmart.com.au 1.79
coles.com.au 1.52
others 29.66
  • petbarn.com.au - 19.83%
  • petcircle.com.au - 17.91%
  • amazon.com.au - 8.1%
  • petstock.com.au - 7.76%
  • temu.com - 4.91%
  • budgetpetproducts.com.au - 3.59%
  • vetsupply.com.au - 2.77%
  • woolworths.com.au - 2.16%
  • kmart.com.au - 1.79%
  • coles.com.au - 1.52%
  • others - 29.66%

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Petbarn leads with 19.83% click share, followed by Pet Circle at 17.91%. Others collectively hold 29.66%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date petbarn.com.au petcircle.com.au petstock.com.au vetsupply.com.au budgetpetproducts.com.au temu.com amazon.com.au peto.com.au pawezy.com.au woolworths.com.au
2026/08/01 13.4% 15.46% 4.31% 5.19% 3.8% 4.87% 7.89% 2.18% 1.73% 1.48%
2026/08/02 13.52% 14.79% 4.27% 4.12% 4.03% 5.51% 8.55% 2.42% 2.1% 1.32%
2026/08/03 12.55% 15.22% 4.46% 4.73% 4.44% 5.01% 8.18% 2.36% 2.14% 1.78%
2026/08/04 13.11% 16.61% 5.76% 4.5% 4.34% 4.85% 7.43% 3.02% 1.53% 1.54%
2026/08/05 15.5% 14.94% 5.48% 6.15% 4.14% 3.85% 6.84% 2.84% 2.32% 1.59%
2026/08/06 15.16% 13.97% 6.26% 6.06% 4.65% 4.24% 7.02% 1.77% 2.11% 1.26%
2026/08/07 13.82% 12.63% 5% 5.58% 3.82% 4.6% 7.48% 2.08% 2.77% 1.17%
2026/08/08 15.97% 14.33% 5.92% 4.68% 4.36% 3.74% 7.67% 2.62% 1.48% 1.54%
2026/08/09 13.91% 14.99% 5.22% 5.39% 6.16% 3.59% 7.8% 2.28% 2.36% 0.91%
2026/08/10 14.21% 15.98% 6.56% 5.08% 5.22% 2.77% 7.16% 2.24% 1.63% 1.2%
2026/08/11 11.15% 12.13% 6.04% 4.33% 3.39% 7.94% 7.43% 1.66% 2.8% 1.18%
2026/08/12 16.03% 14.3% 6.93% 6.31% 5.8% 3.28% 5.99% 2.29% 2.83% 1.71%
2026/08/13 13.69% 14.88% 7.61% 5.99% 5.75% 4.03% 5.92% 3.4% 2.79% 1.61%
2026/08/14 12.76% 16.32% 8.08% 5% 5.03% 4.28% 4.68% 2.91% 2.32% 1.58%
2026/08/15 14.07% 14.16% 7.32% 5.29% 3.67% 5.39% 6.57% 2.4% 2.1% 1.64%
2026/08/16 13.85% 14.79% 7.29% 4.98% 4.06% 6.62% 6.03% 2.31% 2.53% 1.24%
2026/08/17 13.78% 16.74% 6.84% 6.05% 4.93% 3.51% 5.91% 2.19% 3.02% 1.68%
2026/08/18 13.58% 15.64% 6.8% 6.22% 4.94% 3.53% 7.01% 2.59% 2.19% 0.92%
2026/08/19 14.29% 14.96% 7.61% 7.02% 5.85% 4.07% 5.98% 2.5% 3.06% 1.51%
2026/08/20 13.3% 14.09% 6.44% 5.82% 4.81% 4.7% 7.21% 2.27% 2.92% 1.49%
2026/08/21 10.9% 13.55% 5.71% 5.43% 5.96% 4.67% 6.39% 2.15% 3.21% 1.53%
2026/08/22 11.82% 14.16% 6% 5.29% 6.93% 4.94% 6.72% 1.75% 1.94% 1.24%
2026/08/23 12.43% 13.62% 6.11% 5% 5.58% 4.74% 7.17% 1.93% 1.41% 1.44%
2026/08/24 13.74% 13.45% 6.09% 4.97% 4.38% 4.4% 8.22% 1.67% 3.06% 1.26%
2026/08/25 12.25% 12.75% 5.82% 5.44% 5.59% 4.5% 8.05% 1.55% 1.62% 2.07%
2026/08/26 11.63% 12.05% 6.42% 5.05% 4.52% 5.21% 6.99% 1.82% 1.62% 1.89%
2026/08/27 13.37% 12.89% 8.38% 5.34% 5.44% 3.4% 6.42% 1.67% 1.92% 2.16%
2026/08/28 11.81% 12.04% 6.69% 5.12% 5.86% 4.18% 4.91% 1.86% 1.45% 1.65%
2026/08/29 14.18% 11.97% 6.49% 5.03% 6.88% 4.78% 4.64% 1.54% 1.56% 2.01%
2026/08/30 12.88% 14.18% 8.02% 5.83% 5.95% 4.49% 5.32% 1.65% 1.16% 1.66%
2026/08/31 13.6% 13.3% 6.45% 5.97% 5.92% 4.79% 4.69% 1.86% 1.7% 1.52%
  • petbarn.com.au
  • petcircle.com.au
  • petstock.com.au
  • vetsupply.com.au
  • budgetpetproducts.com.au
  • temu.com
  • amazon.com.au
  • peto.com.au
  • pawezy.com.au
  • woolworths.com.au

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In August 2026, Petbarn and Petcircle led the PPC spend share, with Petbarn peaking mid-month. Petstock and Vetsupply showed steady growth, while Amazon fluctuated. Woolworths ended with a slight increase.

Market Exposure

Competitor Count for AUS Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 583
2026/08/02 578
2026/08/03 592
2026/08/04 582
2026/08/05 527
2026/08/06 537
2026/08/07 539
2026/08/08 510
2026/08/09 522
2026/08/10 507
2026/08/11 545
2026/08/12 519
2026/08/13 518
2026/08/14 509
2026/08/15 508
2026/08/16 491
2026/08/17 487
2026/08/18 470
2026/08/19 433
2026/08/20 487
2026/08/21 504
2026/08/22 506
2026/08/23 513
2026/08/24 509
2026/08/25 525
2026/08/26 520
2026/08/27 497
2026/08/28 513
2026/08/29 518
2026/08/30 538
2026/08/31 524

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August began with 583 advertisers, fluctuating throughout the month, reaching a low of 433 on the 19th. The month concluded with 524 advertisers, indicating a decrease from the start.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
budgetpetproducts.com.au 0.87%
petstock.com.au 0.82%
bigw.com.au 0.32%
vidaxl.com.au 0.31%
kazoo.com.au 0.21%
peto.com.au -0.24%
au-sparkpaws.com -0.38%
mrfluffyfriend.com -0.41%
petbarn.com.au -0.89%
amazon.com.au -1.17%

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In the past month, budgetpetproducts.com.au and petstock.com.au saw significant click share growth, while amazon.com.au and petbarn.com.au experienced notable declines.

Campaign Efficiency

AUS Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date petbarn.com.au petcircle.com.au temu.com amazon.com.au petstock.com.au vetsupply.com.au budgetpetproducts.com.au kmart.com.au woolworths.com.au peto.com.au
2026/08/01 14.59% 14.26% 7.55% 11.5% 3.89% 3.08% 2.61% 1.69% 1.66% 2.49%
2026/08/02 14.6% 14.51% 7.89% 11.93% 3.47% 2.52% 2.47% 1.42% 1.54% 2.3%
2026/08/03 14.36% 14.33% 6.92% 12.11% 3.94% 2.99% 2.59% 1.82% 2.01% 2.34%
2026/08/04 14.88% 16.53% 6.89% 10.42% 4.83% 2.94% 2.83% 1.66% 1.9% 2.83%
2026/08/05 16.35% 14.56% 5.54% 10.57% 4.86% 3.84% 2.32% 2.18% 1.92% 2.79%
2026/08/06 16.37% 13.14% 6.33% 10.95% 5.29% 3.7% 2.53% 3.42% 1.51% 1.64%
2026/08/07 15.24% 11.72% 6.77% 11.73% 4.51% 3.32% 2.14% 3.4% 1.46% 1.8%
2026/08/08 17.76% 13.56% 5.63% 12.47% 4.64% 2.71% 2.49% 2.44% 1.55% 2.51%
2026/08/09 17.18% 15.7% 5.15% 11.79% 4.57% 3.09% 3.21% 2.06% 1.19% 2.13%
2026/08/10 16.19% 16.21% 4.13% 11.19% 5.84% 3.31% 2.74% 2.33% 1.44% 1.83%
2026/08/11 11.19% 11.46% 11.05% 10.38% 5.32% 2.68% 1.99% 1.4% 1.47% 1.33%
2026/08/12 19.65% 14.93% 5.17% 8.6% 6.55% 3.75% 2.87% 1.86% 2.26% 2.02%
2026/08/13 16.54% 14.91% 6.56% 8.78% 6.72% 3.45% 2.78% 1.86% 1.86% 3.19%
2026/08/14 14.78% 15.8% 6.54% 7.36% 6.98% 2.96% 2.67% 2.07% 1.94% 2.72%
2026/08/15 15.98% 13.16% 8.22% 9.44% 5.92% 3.03% 2.05% 2.93% 1.85% 1.73%
2026/08/16 15.3% 14.91% 8.82% 8.68% 6.25% 3.01% 2.1% 2.51% 1.7% 2.32%
2026/08/17 17.52% 16.17% 5.46% 8.81% 5.71% 3.84% 2.67% 2.07% 1.9% 1.94%
2026/08/18 17.07% 15.66% 6.02% 9.64% 5.73% 3.6% 2.5% 2.59% 1.27% 1.98%
2026/08/19 16.64% 15.72% 6.6% 9.27% 6.19% 4.23% 3.05% 2.12% 1.58% 2.43%
2026/08/20 15.59% 14.1% 7.08% 9.96% 5.81% 3.58% 2.79% 2.47% 1.81% 1.84%
2026/08/21 12.95% 14.49% 7.32% 9.45% 5.27% 3.38% 3.36% 2.34% 1.74% 1.9%
2026/08/22 12.71% 14.43% 7.37% 9.44% 5.4% 3.37% 3.69% 2.64% 1.74% 1.43%
2026/08/23 13.49% 13.24% 6.85% 10.4% 5.47% 3.12% 3.1% 2.23% 1.76% 1.66%
2026/08/24 15.1% 12.8% 6.47% 12.02% 5.31% 2.85% 2.08% 2.86% 1.53% 1.36%
2026/08/25 13.5% 12.57% 6.3% 11.06% 5.08% 3.25% 2.98% 2.86% 2.32% 1.25%
2026/08/26 13.09% 11.6% 6.87% 9.19% 5.78% 3.16% 2.26% 3.58% 2.28% 1.33%
2026/08/27 15.41% 12.83% 5.8% 8.55% 7.85% 3.09% 2.71% 2.81% 2.66% 1.32%
2026/08/28 14.01% 12.04% 6.42% 6.78% 6.26% 3.04% 2.75% 2.74% 2.22% 1.52%
2026/08/29 14.8% 11.7% 7.58% 6.78% 5.81% 2.95% 3.34% 2.93% 2.31% 1.18%
2026/08/30 14.76% 13.82% 6.85% 7.28% 7.22% 3.55% 3.18% 2.25% 2.07% 1.29%
2026/08/31 15.74% 13.05% 7.04% 6.7% 5.9% 3.89% 3.16% 2.09% 1.87% 1.82%
  • petbarn.com.au
  • petcircle.com.au
  • temu.com
  • amazon.com.au
  • petstock.com.au
  • vetsupply.com.au
  • budgetpetproducts.com.au
  • kmart.com.au
  • woolworths.com.au
  • peto.com.au

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Petbarn led August with fluctuating impressions, peaking mid-month. Petcircle followed closely, maintaining a steady presence. Temu and Amazon showed varied trends, while Petstock and Vetsupply saw modest gains. The month concluded with Petbarn’s dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies - Last month
  1. 1
    BudgetPetProducts.com.au | Official Website https://www.budgetpetproducts.com.au

    Free Fast Shipping On Orders Over $49* Premium Brands, Affordable Prices. Over 650,000 Customers. Free Shipping Available.

  2. 2
    ORIJEN® Official Site | The Freshprey Diet https://apac.orijenpetfoods.com › freshprey › dogs

    Premium Dog Food with Naturally Occurring Protein & Nutrients. Nourish As Nature Intended. Freshprey Includes Fresh or Raw Meat, Poultry or Fish. Types: Wet, Dry, Grain-Free, Freeze Dried, Grain Inclusive, Treats.

  3. 3
    PETBARN - Shop Online Today | Barn Busters Sale Is On https://www.petbarn.com.au

    Barn Busters Sale! Get Exclusive Member Offers On Pet Items. Free 2hr Delivery Over $159+* Get...

  4. 4
    Pet Circle - Shop Online Today https://www.petcircle.com.au › shop

    Shop Your Favourite Pet Brands — Pet Circle - Shop Online. ^Free Next Day Delivery Over $79. Excludes Weekends. T&Cs apply

  5. 5
    Petstock https://www.petstock.com.au

    Shop Online & In-Store — Pets Get More at Petstock. Shop the Range of Food, Accessories & More Online & In-store. You Get More of What You Need at Petstock – More For You, And More For The Pets You Love.

Copyright © Adthena. All rights reserved.

In the bustling world of pet supplies, BudgetPetProducts.com.au shines with its promise of free fast shipping and affordable premium brands, captivating over 650,000 customers. ORIJEN® entices with its Freshprey diet, offering naturally nourishing options. Petbarn’s Barn Busters Sale and Pet Circle’s next-day delivery cater to convenience seekers, while Petstock emphasizes a comprehensive shopping experience both online and in-store.

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