AUS Retail Pet Supplies - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pet Supplies – AUS

Google AI Overview visibility for Retail Pet Supplies AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.9602696735
85.0397303265
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 11%
Navigational 5%
Seasonal 0%
Local 6%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
petbarn.com.au 19.63
petcircle.com.au 18.89
amazon.com.au 9.11
petstock.com.au 6.38
temu.com 5.85
budgetpetproducts.com.au 3.89
woolworths.com.au 2.24
vetsupply.com.au 2.09
peto.com.au 1.54
coles.com.au 1.54
others 28.84
  • petbarn.com.au - 19.63%
  • petcircle.com.au - 18.89%
  • amazon.com.au - 9.11%
  • petstock.com.au - 6.38%
  • temu.com - 5.85%
  • budgetpetproducts.com.au - 3.89%
  • woolworths.com.au - 2.24%
  • vetsupply.com.au - 2.09%
  • peto.com.au - 1.54%
  • coles.com.au - 1.54%
  • others - 28.84%

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In the pet supplies PPC landscape, Petbarn leads with 19.63% click share, closely followed by Petcircle at 18.89%. Amazon captures 9.11%, while ‘others’ collectively hold 28.84%.

Market Exposure

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date petcircle.com.au petbarn.com.au amazon.com.au vetsupply.com.au temu.com budgetpetproducts.com.au petstock.com.au pawezy.com.au peto.com.au woolworths.com.au
2026/07/01 19.21% 13.03% 5.18% 4.1% 5.39% 5.99% 3.45% 1.69% 3.18% 1.14%
2026/07/02 18.03% 12.34% 5.07% 4.2% 5.22% 6.38% 4.27% 2.03% 3.56% 1.03%
2026/07/03 15.31% 11.44% 4.37% 4.62% 5.2% 5.83% 5.08% 1.95% 2.89% 1.23%
2026/07/04 16.39% 11.48% 4.98% 4.37% 6.42% 6.01% 4.44% 1.43% 2.96% 1.54%
2026/07/05 16.56% 10.78% 5.95% 4.57% 5.73% 6.01% 5.38% 1.78% 2.92% 1.41%
2026/07/06 15.39% 11.3% 6.66% 4.87% 5.62% 5.95% 6.51% 1.83% 2.55% 1.78%
2026/07/07 13.86% 11.47% 12.85% 4.46% 5.55% 5.58% 4.87% 1.63% 2.26% 1.41%
2026/07/08 16.39% 11.14% 10.94% 5.13% 5.51% 6.75% 4% 1.52% 2.27% 1.25%
2026/07/09 14.88% 12.63% 9.51% 5.17% 4.85% 8.12% 4.48% 1.51% 2.62% 1.43%
2026/07/10 17.04% 12.15% 10.52% 4.72% 6.47% 4.95% 4.37% 1.27% 2.05% 1.23%
2026/07/11 15.05% 12.06% 11.83% 3.83% 6.78% 5.73% 4.68% 1.09% 2.35% 1.71%
2026/07/12 16.02% 11.44% 11.16% 4.59% 5.93% 5.72% 4.02% 1.3% 2.71% 1.66%
2026/07/13 16.18% 13.29% 11.13% 5.22% 5.07% 4.93% 4.37% 1.47% 1.9% 1.2%
2026/07/14 19.52% 12.91% 6.03% 5.13% 5.37% 5.48% 4.7% 1.17% 2.46% 1.41%
2026/07/15 19.91% 13.01% 5.69% 4.54% 5.34% 5.06% 4.22% 1.83% 2.73% 1.72%
2026/07/16 19.34% 13.64% 5.24% 4.96% 4.18% 4.93% 5.89% 2.4% 2.68% 1.98%
2026/07/17 20.6% 12.26% 5.3% 5.27% 4.31% 5.41% 5.73% 1.6% 2.4% 2.04%
2026/07/18 20.02% 10.68% 6.49% 5.05% 4.49% 3.81% 5.43% 1.74% 2.26% 2.27%
2026/07/19 20.45% 12.4% 7.27% 5% 4.58% 5.34% 4.6% 1.63% 2.39% 1.84%
2026/07/20 22.55% 12.56% 5.65% 5.85% 2.64% 6.99% 6.97% 1.29% 1.87% 1.46%
2026/07/21 19.5% 12.82% 5.99% 5.09% 5.35% 5.44% 4.67% 1.16% 2.44% 1.41%
2026/07/22 18.39% 13.16% 7.84% 4.22% 5.23% 4.88% 4.57% 1.22% 2.65% 1.62%
2026/07/23 16.52% 12.77% 8.77% 4.43% 5.19% 6.36% 4.5% 1.68% 2.17% 1.45%
2026/07/24 16.34% 13.65% 8.58% 4.84% 5.62% 5.54% 5.09% 1.61% 2.32% 1.63%
2026/07/25 16.92% 12.82% 7.86% 4.48% 5.16% 5.78% 5.72% 2.24% 2.31% 1.53%
2026/07/26 18.38% 11.69% 8.06% 4.46% 4.72% 6.55% 4.17% 1.67% 2.67% 1.54%
2026/07/27 18.27% 12.63% 7.49% 5.11% 4.32% 6.06% 4.12% 2.51% 2.87% 1.87%
2026/07/28 18.48% 13.21% 7.37% 4.97% 4.01% 5.3% 4.71% 1.77% 2.76% 1.76%
2026/07/29 16.95% 13.12% 8.39% 5.84% 4.45% 5.7% 4.9% 1.7% 1.58% 1.79%
2026/07/30 16.15% 13.81% 7.66% 5.46% 4.94% 5.5% 4.57% 2.67% 2.52% 1.45%
2026/07/31 16.95% 12.55% 8.01% 5.2% 5% 4.37% 4.25% 3.05% 2.07% 1.6%
  • petcircle.com.au
  • petbarn.com.au
  • amazon.com.au
  • vetsupply.com.au
  • temu.com
  • budgetpetproducts.com.au
  • petstock.com.au
  • pawezy.com.au
  • peto.com.au
  • woolworths.com.au

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In July 2026, Pet Circle led with fluctuating spend, peaking mid-month. Petbarn and Amazon showed steady growth, while VetSupply and Temu experienced minor dips. The month concluded with Pet Circle maintaining dominance.

Market Exposure

Competitor Count for AUS Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 617
2026/07/02 620
2026/07/03 642
2026/07/04 649
2026/07/05 636
2026/07/06 619
2026/07/07 605
2026/07/08 585
2026/07/09 564
2026/07/10 582
2026/07/11 584
2026/07/12 583
2026/07/13 581
2026/07/14 577
2026/07/15 570
2026/07/16 565
2026/07/17 554
2026/07/18 565
2026/07/19 548
2026/07/20 539
2026/07/21 577
2026/07/22 597
2026/07/23 608
2026/07/24 604
2026/07/25 616
2026/07/26 618
2026/07/27 568
2026/07/28 565
2026/07/29 534
2026/07/30 574
2026/07/31 578

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Advertisers fluctuated in July, peaking at 649 on July 4th, then declining to 539 by July 20th. The month concluded with a slight recovery at 578.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
petcircle.com.au 1.65%
petbarn.com.au 1.37%
bigw.com.au 0.14%
fuzzyard.com.au 0.14%
vetsupply.com.au 0.12%
kazoo.com.au -0.16%
pawpawup.com.au -0.22%
catnets.com.au -0.25%
temu.com -1.13%
amazon.com.au -1.27%

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Petcircle.com.au and Petbarn.com.au surged in click share, while Amazon.com.au and Temu.com saw declines.

Campaign Efficiency

AUS Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date petcircle.com.au petbarn.com.au amazon.com.au temu.com petstock.com.au vetsupply.com.au budgetpetproducts.com.au peto.com.au woolworths.com.au kmart.com.au
2026/07/01 17.79% 14.53% 7.66% 8.9% 2.7% 2.12% 3.24% 3.05% 1.34% 1.52%
2026/07/02 17.04% 14.37% 7.44% 8.41% 3.9% 2.19% 3.55% 3.66% 1.28% 1.43%
2026/07/03 14.09% 13.95% 6.39% 8.34% 4.82% 2.57% 3.46% 2.97% 1.34% 1.25%
2026/07/04 15.05% 13.6% 7.35% 9.97% 4.11% 2.46% 3.59% 2.93% 1.62% 1.87%
2026/07/05 15.31% 12.38% 8.82% 8.57% 4.99% 2.44% 3.24% 2.88% 1.62% 2.29%
2026/07/06 14% 12.43% 9.91% 8.6% 6.04% 2.58% 2.99% 2.43% 1.97% 2.34%
2026/07/07 12.42% 12.51% 18.17% 8.05% 4.52% 2.42% 2.77% 2.09% 1.72% 1.82%
2026/07/08 15.13% 12.89% 15.73% 9.42% 3.38% 2.79% 3.53% 2.47% 1.21% 1.7%
2026/07/09 13.78% 14.84% 13.57% 7.79% 3.92% 2.73% 4.21% 2.82% 1.68% 1.05%
2026/07/10 15.81% 13.8% 14.23% 9.38% 3.73% 2.47% 2.78% 2.04% 1.24% 0.99%
2026/07/11 13.37% 13.38% 15.53% 10.34% 4.11% 2.01% 3.17% 2.33% 1.66% 0.95%
2026/07/12 14.61% 12.99% 14.9% 8.67% 3.63% 2.5% 3.24% 2.8% 1.72% 0.91%
2026/07/13 15.14% 14.38% 15.17% 7.93% 3.74% 2.66% 3% 2.17% 1.19% 1.08%
2026/07/14 18.62% 14.91% 8.42% 8.29% 4.05% 2.76% 3.6% 2.43% 1.52% 1.01%
2026/07/15 18.83% 15.26% 7.92% 8.32% 3.78% 2.52% 3.27% 2.78% 1.92% 1.34%
2026/07/16 18.9% 16.11% 7.7% 6.19% 4.9% 2.73% 3.22% 2.91% 2.14% 3.4%
2026/07/17 18.95% 15.44% 7.69% 6.37% 5.19% 2.71% 3.23% 2.19% 2.36% 3.79%
2026/07/18 17.52% 12.85% 9.54% 6.31% 4.77% 2.51% 2.23% 2.15% 2.32% 3.43%
2026/07/19 18.93% 15.32% 10.58% 6.72% 4.37% 2.83% 3.32% 2.66% 1.88% 2.44%
2026/07/20 21.51% 16% 7.87% 4.28% 6.25% 3.54% 4.6% 2.23% 1.84% 2.3%
2026/07/21 18.62% 14.91% 8.42% 8.29% 4.05% 2.76% 3.6% 2.43% 1.52% 1.01%
2026/07/22 16.75% 15.58% 10.75% 7.99% 3.93% 2.27% 3.14% 2.79% 1.74% 1.64%
2026/07/23 15.56% 14.58% 12.26% 8.18% 3.97% 2.41% 3.78% 2.15% 1.57% 1.52%
2026/07/24 15.59% 15.78% 11.82% 8.02% 4.36% 2.62% 3.23% 2.38% 1.75% 1.68%
2026/07/25 15.79% 14.6% 10.98% 7.94% 5.22% 2.41% 3.35% 2.27% 1.59% 1.74%
2026/07/26 17.12% 13.52% 11.35% 7.31% 3.78% 2.39% 3.83% 2.72% 1.62% 1.48%
2026/07/27 17.97% 15.19% 10.23% 6.81% 3.4% 2.97% 3.67% 3.11% 2.02% 2.08%
2026/07/28 17.9% 15.69% 10.1% 6.01% 3.92% 2.81% 3.35% 2.99% 1.93% 1.89%
2026/07/29 16.2% 15.55% 11.64% 6.53% 4.45% 3.16% 3.01% 1.84% 1.94% 1.66%
2026/07/30 15.56% 16.81% 10.6% 7.22% 4.24% 2.92% 3.35% 2.66% 1.63% 1.58%
2026/07/31 15.76% 14.55% 11.45% 7.52% 3.84% 2.88% 2.84% 2.28% 1.73% 1.59%
  • petcircle.com.au
  • petbarn.com.au
  • amazon.com.au
  • temu.com
  • petstock.com.au
  • vetsupply.com.au
  • budgetpetproducts.com.au
  • peto.com.au
  • woolworths.com.au
  • kmart.com.au

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In July 2026, Petcircle.com.au led with fluctuating impressions, peaking mid-month. Petbarn.com.au maintained a steady presence, while Amazon.com.au surged early, then stabilized. Temu.com saw a decline, and Petstock.com.au showed modest growth. The month concluded with Petcircle.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies - Last month
  1. 1
    Australia Cheapest Online Discount Dogs Cats Pet Products Store https://www.budgetpetproducts.com.au

    Australia Cheapest Online Discount Dogs Cats Pet Products Store, Cheap Prices Fast Delivery Quick Response

  2. 2
    Petbarn - Shop Online Today | Pet Spectacular Sale https://www.petbarn.com.au

    Pet Spectacular Sale! Shop Exclusive Offers For Members Now. Free 2hr Delivery Over $159+*

  3. 3
    Pet Circle - Shop Online Today https://www.petcircle.com.au › shop

    Free Next Day Delivery^ — Pet Circle - Shop Online. ^Free Next Day Delivery Over $79. Excludes Weekends. T&Cs apply. Price Beat Promise - If You Find a Cheaper Price, We Won't Just Match It, We'll Beat It! All Pet Types.

  4. 4
    Petstock https://www.petstock.com.au

    Shop Online & In-Store — Pets Get More at Petstock. Shop the Range of Food, Accessories & More Online & In-store. Click ...

  5. 5
    Buy Cheap Pet Supplies For Dog - Free Shipping On All Orders https://www.vetsupply.com.au › petsupplies_dog › fleatickwormers

    Cheap Pet Supplies & Food. Genuine Products, Affordable Prices, Free Fast Delivery. Shop Online...

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In the bustling world of pet supplies, Budget Pet Products stands out with its promise of the cheapest prices and fast delivery. Petbarn entices with exclusive member offers and quick delivery options. Pet Circle guarantees next-day delivery and a price beat promise, ensuring customers get the best deal. Petstock emphasizes a comprehensive range of products both online and in-store. VetSupply highlights affordability and free shipping, appealing to budget-conscious pet owners. Each advertiser uniquely positions itself, catering to diverse customer needs in the pet supplies market.

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