US Services Real Estate Services - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zillow.com 33.86
realtor.com 12.54
apartments.com 11.51
redfin.com 5.77
homes.com 4.51
apartmentlist.com 4.11
loopnet.com 1.29
rentcafe.com 1.06
rent.com 1.03
lennar.com 0.88
others 23.44
  • zillow.com - 33.86%
  • realtor.com - 12.54%
  • apartments.com - 11.51%
  • redfin.com - 5.77%
  • homes.com - 4.51%
  • apartmentlist.com - 4.11%
  • loopnet.com - 1.29%
  • rentcafe.com - 1.06%
  • rent.com - 1.03%
  • lennar.com - 0.88%
  • others - 23.44%

Copyright © Adthena. All rights reserved.

Zillow dominates with 33.86% click share, followed by Realtor at 12.54%. Apartments.com holds 11.51%, while ‘others’ collectively capture 23.44%.

Market Exposure

Share of Spend for the top 10 US Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zillow.com apartments.com realtor.com apartmentlist.com angi.com redfin.com homes.com rentcafe.com regus.com veteransunitedrealty.com
2025/06/01 27.22% 9.31% 5.16% 3.86% 3.13% 4.97% 3.87% 0.62% 0.97% 1.02%
2025/06/02 24.94% 9.46% 6.06% 3.87% 3.61% 4.64% 3.46% 1.17% 1.29% 0.56%
2025/06/03 34.02% 6.43% 6.48% 3.1% 3.84% 4.95% 2.3% 0.64% 1.28% 0.91%
2025/06/04 26.56% 9.93% 5.45% 3.56% 3.17% 4.34% 3.49% 1.23% 1.04% 0.91%
2025/06/05 26.19% 7.5% 5.13% 4.74% 2.58% 4.57% 3.68% 1.12% 1.01% 0.71%
2025/06/06 26.47% 11.33% 5.65% 4.48% 2.32% 4.19% 3.6% 0.89% 1.11% 0.49%
2025/06/07 28.99% 8.31% 6.06% 3.59% 3.08% 3.5% 4.08% 0.79% 0.87% 0.6%
2025/06/08 27% 9.79% 5.65% 3.2% 2.57% 5.68% 3.62% 0.91% 1.3% 0.82%
2025/06/09 29.82% 9.74% 5.87% 2.79% 2.4% 6.52% 2.41% 0.54% 1.23% 1.08%
2025/06/10 27.44% 9.69% 5.35% 4.7% 2.96% 5.03% 2.95% 0.84% 1.26% 0.87%
2025/06/11 27.6% 10.79% 5.61% 4.35% 2.52% 5.01% 3.18% 1.02% 1.05% 0.49%
2025/06/12 22.9% 7.76% 7.46% 3.54% 2.77% 4.97% 2.98% 0.68% 1.29% 0.79%
2025/06/13 24.63% 10.31% 5.84% 4.63% 2.87% 4.74% 3.41% 0.87% 1.06% 0.73%
2025/06/14 26.62% 9.93% 6% 4.13% 3.1% 4.48% 3.26% 0.95% 1.06% 0.8%
2025/06/15 26.68% 9.12% 5.17% 6.19% 3% 6.07% 2.85% 1.4% 0.97% 0.67%
2025/06/16 27.99% 8.47% 6.92% 4.62% 2.52% 4.63% 3.25% 1.11% 1.26% 0.45%
2025/06/17 25.14% 10.14% 6.55% 4.62% 3.42% 4.5% 3.43% 0.71% 1.1% 1.05%
2025/06/18 22% 13.52% 6.47% 5.13% 2.79% 4.88% 3.44% 0.69% 1.24% 0.5%
2025/06/19 25.3% 11.34% 5.94% 3.86% 3.39% 3.9% 3.61% 1.12% 0.93% 0.7%
2025/06/20 26.73% 10.55% 6.32% 3.39% 3.73% 3.49% 2.87% 0.91% 1.24% 0.78%
2025/06/21 31.2% 9.07% 6.99% 2.36% 2.88% 5.16% 3.93% 1.45% 1.14% 1.15%
2025/06/22 27.58% 7.75% 6.47% 3.05% 3.71% 4.75% 3.07% 1.07% 0.75% 1.76%
2025/06/23 27.68% 8.91% 6.95% 4.1% 3% 5.22% 3.84% 0.54% 0.98% 1.81%
2025/06/24 24.31% 9.73% 5.9% 5.38% 3.4% 4.51% 3.62% 1.16% 1.11% 1.4%
2025/06/25 25.25% 7.99% 5.49% 4.73% 4.15% 4.31% 3.02% 2.66% 1.08% 1.65%
2025/06/26 24.42% 9.88% 5.73% 3.46% 3.8% 5.85% 2.56% 1.71% 1.3% 1.2%
2025/06/27 25.07% 10.08% 6.4% 5.33% 3.83% 3.42% 3.24% 1.85% 1.12% 0.5%
2025/06/28 25.2% 10.51% 5.9% 5.23% 2.82% 3.95% 2.72% 1.41% 1.17% 0.97%
2025/06/29 21.92% 10.19% 6.82% 5.74% 3.5% 5.73% 3.41% 1.22% 1.14% 0.91%
2025/06/30 26.24% 9% 6% 5.72% 4.93% 3.93% 3.47% 1.19% 1.02% 1%
  • zillow.com
  • apartments.com
  • realtor.com
  • apartmentlist.com
  • angi.com
  • redfin.com
  • homes.com
  • rentcafe.com
  • regus.com
  • veteransunitedrealty.com

Copyright © Adthena. All rights reserved.

Zillow’s PPC spend fluctuated, peaking at 34.02% on June 3. Apartments.com saw a high of 13.52% on June 18. Realtor.com maintained steady growth, while Apartmentlist.com peaked mid-month. Rentcafe.com and Regus.com showed consistent low spend.

Market Exposure

Competitor Count for US Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 4542
2025/06/02 4921
2025/06/03 3184
2025/06/04 4996
2025/06/05 4956
2025/06/06 4992
2025/06/07 4753
2025/06/08 4501
2025/06/09 4270
2025/06/10 4876
2025/06/11 4914
2025/06/12 4931
2025/06/13 5003
2025/06/14 4920
2025/06/15 4677
2025/06/16 4711
2025/06/17 4868
2025/06/18 4817
2025/06/19 4682
2025/06/20 4821
2025/06/21 4296
2025/06/22 4536
2025/06/23 4609
2025/06/24 4929
2025/06/25 4740
2025/06/26 4448
2025/06/27 4888
2025/06/28 4479
2025/06/29 4147
2025/06/30 4627

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 5,003 on June 13. The month concluded with 4,627 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
realtor.com 1.17%
apartments.com 0.88%
apartmentlist.com 0.51%
rentcafe.com 0.28%
veteransunitedrealty.com 0.25%
apartmentguide.com -0.2%
redfin.com -0.38%
rent.com -0.42%
furnishedfinder.com -0.47%
zillow.com -0.69%

Copyright © Adthena. All rights reserved.

Realtor.com surged with a 1.17 increase, while Zillow.com dropped by 0.69. Apartments.com gained 0.88, contrasting with Furnishedfinder.com’s 0.47 decline.

Campaign Efficiency

US Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zillow.com apartmentlist.com realtor.com apartments.com homes.com redfin.com angi.com rentcafe.com lennar.com rent.com
2025/06/01 19.88% 6.85% 7.05% 7.55% 7.51% 4.19% 1.72% 1.17% 1.28% 2.28%
2025/06/02 16.09% 6.81% 8.38% 8.15% 7.26% 5.23% 1.97% 1.61% 1.29% 2.72%
2025/06/03 22.68% 6.35% 9.58% 6.13% 5.44% 4.44% 2.01% 1.22% 1.37% 1.97%
2025/06/04 19.3% 6.01% 7.33% 8.24% 6.81% 4.1% 1.66% 1.99% 1.45% 3.03%
2025/06/05 18.18% 7.72% 6.98% 6.61% 7.07% 3.88% 1.36% 1.55% 1.62% 2.06%
2025/06/06 18.99% 7.3% 7.5% 9.05% 7% 3.54% 1.29% 1.38% 1.28% 2.11%
2025/06/07 21.01% 6.06% 8.17% 6.93% 7.87% 3.39% 1.47% 1.31% 1.6% 2.54%
2025/06/08 19.69% 5.24% 7.88% 7.78% 6.59% 4.35% 1.33% 1.27% 1.76% 2.07%
2025/06/09 21.82% 5.64% 8.36% 8.48% 5.6% 5.41% 1.45% 0.96% 1.83% 1.06%
2025/06/10 19.95% 8.18% 7.66% 7.95% 6.03% 4.49% 1.52% 1.34% 1.4% 2.19%
2025/06/11 20.1% 7.33% 7.59% 8.77% 6.21% 4.89% 1.36% 1.83% 1.2% 1.24%
2025/06/12 16.81% 6.04% 9.84% 6.66% 5.42% 4.34% 1.45% 1.17% 1.42% 1.29%
2025/06/13 17.93% 7.83% 8.45% 8.63% 6.22% 3.76% 1.47% 1.53% 1.52% 1.12%
2025/06/14 19.2% 6.99% 8.56% 7.89% 6.21% 4.12% 1.76% 1.5% 1.26% 1.05%
2025/06/15 19.19% 10.45% 7.27% 7.27% 5.3% 5.98% 1.54% 2.14% 1.12% 0.86%
2025/06/16 20.03% 8.03% 9.64% 7.43% 6.48% 4.22% 1.47% 1.57% 1.47% 1.41%
2025/06/17 19.15% 7.92% 8.85% 8.32% 6.54% 3.57% 1.74% 0.97% 1.75% 1.85%
2025/06/18 17.43% 8.81% 9.31% 10.3% 6.56% 3.21% 1.43% 1.28% 1.15% 1.46%
2025/06/19 18.53% 7.07% 8.47% 9.51% 6.68% 2.57% 1.9% 1.85% 1.55% 1.21%
2025/06/20 20.81% 6.23% 8.94% 9.18% 5.76% 2.67% 2.03% 1.37% 1.31% 2.09%
2025/06/21 23.49% 4.42% 10.1% 7.51% 7.72% 4.25% 1.68% 2.3% 1.28% 0.87%
2025/06/22 20.43% 5.23% 9.79% 6.79% 6.15% 3.91% 2.02% 1.68% 1.09% 1.31%
2025/06/23 19.91% 7.26% 9.56% 7.36% 7.26% 4.17% 1.6% 0.88% 1.12% 1.23%
2025/06/24 18.13% 9.25% 8.22% 7.9% 6.82% 3.5% 1.85% 1.68% 1.82% 1.01%
2025/06/25 18.54% 8.79% 8.07% 6.77% 5.94% 3.52% 2.02% 4.29% 1.59% 1.05%
2025/06/26 18.16% 6.31% 8.53% 8.4% 5.44% 5.05% 2.16% 2.31% 1.87% 1.37%
2025/06/27 19.33% 9.64% 9.97% 8.43% 6.01% 2.34% 2.08% 2.75% 1.15% 0.53%
2025/06/28 18.26% 9.22% 8.32% 8.38% 5.45% 2.5% 1.53% 2.12% 1.6% 0.39%
2025/06/29 18.4% 10.36% 10.22% 8.3% 6.8% 4.34% 1.83% 1.61% 1.85% 0.56%
2025/06/30 19.47% 9.9% 8.52% 7.65% 6.79% 3.94% 2.5% 1.98% 1.48% 0.94%
  • zillow.com
  • apartmentlist.com
  • realtor.com
  • apartments.com
  • homes.com
  • redfin.com
  • angi.com
  • rentcafe.com
  • lennar.com
  • rent.com

Copyright © Adthena. All rights reserved.

In June 2025, Zillow’s impression share fluctuated, peaking at 23.49% on the 21st. Apartmentlist saw a rise, ending at 9.9%. Realtor.com maintained stability, closing at 8.52%. Apartments.com and Homes.com showed moderate changes, while Redfin and Angi experienced minor shifts. Rentcafe and Lennar had varied trends, with Rent.com declining.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services - Last month
  1. 1
    Apartments.com Official Site https://www.apartments.com

    Search For Your New Home u2014 Take a Virtual Tour. Get the Location, Price & More. Find Your Apartment Today. Search 1000s of Rental Listings in Your Area Instantly. Find a New Place...

  2. 2
    Realtor.comu00ae https://www.realtor.com

    Search Homes In Your Area u2014 Find your home with the #1 most trusted app by real estate professionals u2013 Realtor.comu00ae. #1 with real estate pros because Realtor.com has the best tools for finding the right home.

  3. 3
    Apartments for Rent Near Me | Availability Updated Daily https://www.rentcafe.com

    See Prices, Photos, Floor Plans, Amenities. Compare Units, Book Tours & Apply. Start Now!

  4. 4
    Veteran Real Estate Agents - VA Focused Real Estate Agents https://www.veteransunitedrealty.com

    Veterans United Realty: Trusted Real Estate Agents of 200,000+ Veterans Nationwide. VA Expertise & Personal Service. Find a Local Real Estate Agent Today.

  5. 5
    Zillow https://www.zillow.com u203a homes

    Zillow Real Estate u2014 With Zillow, you can browse homes, take virtual tours, find a local agent and more. Ready for a new home? Zillow has the tools and resources to help...

Copyright © Adthena. All rights reserved.

In the competitive realm of real estate PPC ads, Apartments.com leads with virtual tours and extensive listings, enticing users to find their dream home. Realtor.com emphasizes trust and professional tools, while RentCafe highlights daily updates and easy comparisons. Veterans United Realty focuses on personalized service for veterans, and Zillow offers comprehensive resources and virtual tours, catering to diverse home-seeking needs.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports