US Services Real Estate Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – US

Google AI Overview visibility for Services Real Estate Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.1852370385
56.8147629615
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 58
42
57%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 33%
Navigational 3%
Seasonal 0%
Local 18%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zillow.com 30.21
homes.com 13.65
apartments.com 11.29
realtor.com 8.57
redfin.com 8.21
rent.com 3.39
apartmentlist.com 1.94
forrent.com 1.15
vrbo.com 1.04
loopnet.com 0.85
others 19.7
  • zillow.com - 30.21%
  • homes.com - 13.65%
  • apartments.com - 11.29%
  • realtor.com - 8.57%
  • redfin.com - 8.21%
  • rent.com - 3.39%
  • apartmentlist.com - 1.94%
  • forrent.com - 1.15%
  • vrbo.com - 1.04%
  • loopnet.com - 0.85%
  • others - 19.7%

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In the real estate PPC landscape, Zillow dominates with 30.21% click share, followed by Homes.com at 13.65%. Others collectively hold 19.70%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date homes.com zillow.com apartments.com redfin.com realtor.com apartmentlist.com rent.com angi.com airbnb.com vrbo.com
2026/09/01 16.35% 17.24% 12.96% 5.64% 3.15% 1.84% 2.05% 1.97% 1.07% 0.93%
2026/09/02 15.72% 13.55% 14.14% 5.93% 3.47% 2.06% 2.52% 1.56% 0.76% 2.19%
2026/09/03 15.04% 11.75% 12.25% 6.26% 3.77% 2.75% 4.02% 2.29% 1.31% 1.83%
2026/09/04 14.14% 11.61% 11.45% 5.11% 3.1% 2.75% 3.64% 3.24% 1.64% 1.66%
2026/09/05 14.78% 10.48% 10.49% 6% 4.61% 3.65% 5.51% 3.15% 1.17% 1.32%
2026/09/06 13.69% 8.6% 11.07% 4.99% 3.24% 3.95% 5.91% 4.95% 1.63% 1.95%
2026/09/07 14.09% 10.25% 10.2% 4.78% 4.67% 3.6% 4.16% 4.62% 1.78% 1.56%
2026/09/08 14.13% 10.88% 12% 4.22% 3.64% 3.07% 4.02% 5.16% 1.17% 1.39%
2026/09/09 12.78% 11.2% 11.69% 3.75% 2.8% 3.41% 3.71% 3.55% 1.61% 1.5%
2026/09/10 14.04% 10.14% 12.55% 3.69% 3.4% 3% 3.27% 3.23% 1.59% 1.62%
2026/09/11 13.83% 11.05% 12.45% 3.83% 2.93% 2.17% 3.47% 3.32% 1.45% 1.58%
2026/09/12 14.51% 13.21% 12.78% 3.67% 3.38% 2.35% 2.42% 2.88% 1.26% 0.89%
2026/09/13 14.4% 12.25% 11.9% 4.78% 2.91% 1.24% 1.83% 2.23% 1.42% 1.14%
2026/09/14 14.17% 13.03% 13.98% 4.21% 3.68% 1.36% 1.99% 1.7% 1.57% 1.14%
2026/09/15 12.29% 12.45% 11.57% 5.42% 3.19% 2.46% 4.23% 2.8% 1.44% 1.36%
2026/09/16 10.2% 10.98% 10.59% 5.22% 3.82% 2.98% 5.01% 2.97% 1.32% 1.3%
2026/09/17 10.28% 11.31% 11% 4.95% 4.48% 2.8% 4.72% 2.6% 1.91% 1.57%
2026/09/18 9.35% 9.27% 12.56% 5.27% 3% 3.66% 4.06% 2.7% 1.9% 1.75%
2026/09/19 9.52% 11.58% 10.79% 5.07% 2.67% 3.47% 4.53% 3.34% 1.86% 2.04%
2026/09/20 10.67% 12.09% 10.34% 4.83% 3.08% 3.61% 4.6% 3.81% 2.19% 1.97%
2026/09/21 11.97% 11.45% 10.45% 5.42% 2.92% 3.62% 3.85% 3% 2.07% 1.46%
2026/09/22 12.2% 11.93% 9.98% 4.37% 2.53% 3.61% 3.75% 3.75% 1.43% 1.16%
2026/09/23 12.61% 13.03% 10.64% 5.08% 2.57% 3.82% 3.79% 3.33% 1.29% 0.85%
2026/09/24 13.26% 9.9% 9.43% 4.47% 2.08% 4.58% 3.76% 3.35% 1.69% 1.39%
2026/09/25 12.66% 11.14% 10.53% 3.37% 2.6% 4.09% 4.61% 3.41% 1.73% 1.31%
2026/09/26 12.12% 12.15% 11% 4.04% 2.98% 3.61% 3.41% 4.26% 1.57% 0.76%
2026/09/27 14.21% 12.52% 10.06% 3.74% 3.35% 3.57% 4.73% 3.59% 1.3% 1.18%
2026/09/28 14.11% 13.41% 11.6% 4.12% 2.87% 3.49% 3.33% 2.96% 1.56% 1.03%
2026/09/29 14.88% 13.4% 11.83% 4.2% 3.06% 2.77% 4.03% 2.31% 1.76% 1.17%
2026/09/30 14.48% 11.79% 11.39% 5.54% 3.34% 3.31% 3.2% 2.31% 1.08% 0.77%
  • homes.com
  • zillow.com
  • apartments.com
  • redfin.com
  • realtor.com
  • apartmentlist.com
  • rent.com
  • angi.com
  • airbnb.com
  • vrbo.com

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In September 2026, homes.com started strong but saw a decline, ending at 14.48%. Zillow.com fluctuated, closing at 11.79%. Apartments.com maintained stability, finishing at 11.39%. Redfin.com and realtor.com showed minor variations, ending at 5.54% and 3.34%, respectively. Rent.com and apartmentlist.com experienced ups and downs, closing at 3.20% and 3.31%. Angi.com and airbnb.com had modest changes, ending at 2.31% and 1.08%. Vrbo.com remained low, finishing at 0.77%.

Market Exposure

Competitor Count for US Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 2610
2026/09/02 3009
2026/09/03 3200
2026/09/04 3483
2026/09/05 3494
2026/09/06 3613
2026/09/07 3723
2026/09/08 3513
2026/09/09 3516
2026/09/10 3477
2026/09/11 3221
2026/09/12 3063
2026/09/13 3107
2026/09/14 2818
2026/09/15 3363
2026/09/16 3474
2026/09/17 3495
2026/09/18 3447
2026/09/19 3390
2026/09/20 3529
2026/09/21 3698
2026/09/22 3572
2026/09/23 3439
2026/09/24 3518
2026/09/25 3359
2026/09/26 3199
2026/09/27 3126
2026/09/28 3302
2026/09/29 3099
2026/09/30 2954

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In September 2026, distinct advertisers on Google SERP surged from 2,610 to a peak of 3,723, before settling at 2,954.

Campaign Efficiency

Market Loss & Market Gains for US Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
furnishedfinder.com 0.72%
apartmentlist.com 0.62%
rent.com 0.54%
zillow.com 0.52%
har.com 0.34%
redfin.com -0.14%
lennar.com -0.27%
apartments.com -0.45%
realtor.com -1.82%
homes.com -2.56%

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In the past month, furnishedfinder.com led with a 0.72% click share increase, while homes.com saw a significant drop of 2.56%.

Campaign Efficiency

US Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date homes.com zillow.com redfin.com apartments.com rent.com realtor.com apartmentlist.com forrent.com airbnb.com lennar.com
2026/09/01 26.01% 16.75% 12.37% 7.73% 2.15% 5.96% 1.72% 2.14% 0.69% 0.93%
2026/09/02 24.56% 13.72% 10.94% 8.6% 4.53% 4.96% 1.79% 2.07% 0.52% 0.97%
2026/09/03 24.03% 11.76% 15.47% 7.51% 6.13% 4.73% 2.21% 1.69% 0.86% 1.4%
2026/09/04 24.52% 12.37% 8.48% 7.35% 4.53% 5.02% 2.48% 1.74% 1.2% 1.74%
2026/09/05 25.99% 10.97% 9.72% 6.04% 7.22% 6.22% 3.11% 1.09% 0.84% 2.01%
2026/09/06 23.23% 9.94% 7.29% 7.26% 7.79% 3.84% 3.97% 1.18% 1.27% 2.01%
2026/09/07 23.91% 11.39% 8.4% 6.78% 4.89% 6.11% 3.41% 1.31% 1.34% 2.52%
2026/09/08 25.09% 12.31% 6.44% 9.98% 4.03% 5.05% 2.83% 1.66% 0.91% 2.37%
2026/09/09 22.67% 13.48% 5.55% 8.46% 4.21% 4.66% 3.92% 1.98% 1.33% 2.03%
2026/09/10 23.3% 12.26% 6.64% 8.6% 4.8% 5.28% 3.06% 2% 1.29% 2.01%
2026/09/11 23.17% 13.33% 5.49% 10.22% 4.03% 5.57% 2.21% 2.06% 1.15% 1.53%
2026/09/12 26.26% 14.36% 6.01% 8.98% 3.32% 5.56% 2.42% 2.38% 0.88% 1.26%
2026/09/13 26.04% 12.67% 12.08% 7.55% 3.65% 4.58% 1.06% 2.4% 0.98% 0.73%
2026/09/14 24.61% 14.07% 9.83% 9.12% 3.09% 5.15% 1.28% 2.22% 1.11% 0.7%
2026/09/15 20.15% 13.57% 8.76% 9.72% 7.28% 4.92% 2.19% 1.87% 1.14% 1.42%
2026/09/16 16.73% 12.38% 8.07% 8.43% 7.35% 5.76% 2.83% 1.58% 1.07% 1.33%
2026/09/17 15.87% 11.86% 8.78% 8.53% 7.64% 7.44% 2.65% 2.96% 1.63% 0.99%
2026/09/18 14.51% 11.5% 8.21% 9.21% 4.9% 4.83% 3.8% 2.05% 1.62% 1.03%
2026/09/19 15.08% 12.53% 9.47% 7.82% 7.35% 3.64% 3.63% 1.61% 1.55% 0.94%
2026/09/20 16.22% 13.27% 8.5% 7.61% 7.52% 3.77% 3.9% 1.63% 1.89% 1.16%
2026/09/21 17.94% 12.81% 8.84% 7.77% 4.52% 3.77% 3.51% 2.49% 1.78% 1.15%
2026/09/22 18.58% 13.58% 6.75% 7.54% 5.5% 3.7% 3.66% 1.38% 1.24% 1.4%
2026/09/23 22.98% 13.53% 10.57% 7.03% 4.17% 3.32% 3.84% 1.2% 1.02% 1.16%
2026/09/24 22.86% 10.34% 7.57% 6.67% 5.39% 3.17% 4.74% 1.14% 1.39% 1.31%
2026/09/25 22.5% 11.89% 5.39% 7.03% 6.98% 3.85% 3.97% 1.11% 1.28% 1.17%
2026/09/26 19.45% 13.58% 7.68% 7.94% 4.08% 4.37% 3.63% 1.16% 1.31% 1.67%
2026/09/27 21.37% 13.45% 5.86% 6.89% 8.68% 5.34% 3.54% 0.98% 0.97% 1.2%
2026/09/28 20.46% 14.69% 7.28% 7.81% 5.92% 4.17% 3.72% 1.79% 1.35% 1.21%
2026/09/29 24.59% 14.13% 6.28% 7.91% 5.73% 4.56% 3.16% 2.63% 1.33% 0.97%
2026/09/30 20.9% 12.72% 9.2% 8.17% 5.06% 4.15% 3.72% 2.8% 1.02% 0.98%
  • homes.com
  • zillow.com
  • redfin.com
  • apartments.com
  • rent.com
  • realtor.com
  • apartmentlist.com
  • forrent.com
  • airbnb.com
  • lennar.com

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In September 2026, homes.com led with fluctuating impressions, peaking mid-month. Zillow and Redfin showed varied trends, while apartments.com maintained stability. Rent.com and realtor.com had modest shares. The month concluded with homes.com still leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services - Last month
  1. 1
    Houses for Sale in Your Area - Search by City or ZIP Code https://www.homes.com

    Visit & view homes for sale, home values, mortgage calculator, & more. View homes with recent price reductions.

  2. 2
    Realtor.com® https://www.realtor.com

    Search Homes In Your Area — More professionals list with Realtor.com® than anywhere else. Find your home with the #1 most trusted app by real estate professionals ...

  3. 3
    Homes updated every 2 minutes https://www.redfin.com

    Home searching just got easier — Redfin updates listings every two minutes, so you can stay ahead of other buyers. See updated listings every two minutes and book home tours same-day with Redfin. Home & Apartment Rentals.

  4. 4
    Apartments for rent - New listings every day https://www.rent.com

    From cozy condos to spacious townhomes, the best rentals are on Rent.com.

  5. 5
    Zillow Real Estate | Zillow https://www.zillow.com

    View home details & photos and connect with agents! When you’re ready to find a new home...

Copyright © Adthena. All rights reserved.

In the competitive realm of real estate PPC ads, Homes.com entices with price reductions, while Realtor.com® boasts trust and professional listings. Redfin’s rapid updates keep buyers ahead, Rent.com offers diverse rentals, and Zillow connects users with agents for seamless home searches.

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