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AUS Services Real Estate Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – AUS

Google AI Overview visibility for Services Real Estate Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.669404457
80.330595543
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 13%
Navigational 1%
Seasonal 0%
Local 4%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 AUS Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
domain.com.au 37.23
realestate.com.au 29.46
realcommercial.com.au 9.79
commercialrealestate.com.au 6.18
rent.com.au 2.98
allhomes.com.au 2.23
metricon.com.au 1.4
parkhound.com.au 0.97
reiwa.com.au 0.95
clarendon.com.au 0.75
others 8.06
  • domain.com.au - 37.23%
  • realestate.com.au - 29.46%
  • realcommercial.com.au - 9.79%
  • commercialrealestate.com.au - 6.18%
  • rent.com.au - 2.98%
  • allhomes.com.au - 2.23%
  • metricon.com.au - 1.4%
  • parkhound.com.au - 0.97%
  • reiwa.com.au - 0.95%
  • clarendon.com.au - 0.75%
  • others - 8.06%

Copyright © Adthena. All rights reserved.

In the real estate PPC landscape, domain.com.au leads with 37.23% click share, followed by realestate.com.au at 29.46%. Others collectively hold 8.06%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date realestate.com.au domain.com.au localagentfinder.com.au realcommercial.com.au commercialrealestate.com.au openagent.com.au absolutedomestics.com.au rent.com.au finder.com.au forbes.com
2026/08/01 18.77% 12.96% 12.05% 2.9% 4.67% 4.26% 2.38% 3.25% 0% 2.74%
2026/08/02 15.96% 11.11% 11.1% 2.69% 2.9% 5.23% 2.34% 3.3% 2.04% 4.03%
2026/08/03 15.48% 15.71% 11.55% 2.74% 3.12% 4% 1.8% 3.03% 4.77% 0%
2026/08/04 15.77% 14.28% 8.21% 2.81% 4.31% 4.08% 2.38% 3.37% 2.08% 5.25%
2026/08/05 12.91% 17.31% 9.18% 2.66% 3.75% 4.14% 1.56% 3.35% 0% 2.44%
2026/08/06 17.19% 8.5% 9.12% 2.42% 4.3% 4.47% 3.07% 2.86% 6.01% 5.21%
2026/08/07 15.55% 10.84% 12.8% 2.83% 4.92% 3.99% 2.81% 2.23% 8.25% 1.73%
2026/08/08 20.78% 11.6% 8.96% 6.41% 4.73% 1.7% 1.56% 2.4% 7.68% 3.72%
2026/08/09 20.46% 12.53% 9.98% 5.65% 5.5% 2.28% 2.06% 2.54% 0% 5.4%
2026/08/10 15.02% 12.29% 9.82% 2.82% 2.78% 3.5% 1.39% 2.35% 14.84% 0%
2026/08/11 13.37% 10.44% 9.46% 2.48% 2.96% 4.27% 2.16% 2.8% 7.57% 3.67%
2026/08/12 19.48% 15.05% 13.54% 4.4% 6.03% 3.05% 1.08% 3.11% 0% 0%
2026/08/13 15.13% 13.63% 11.59% 2.86% 1.9% 2.12% 1.78% 1.98% 8.67% 8.37%
2026/08/14 18% 13.79% 11.83% 3.38% 4.22% 1.63% 0.98% 1.41% 8.98% 5.78%
2026/08/15 13.63% 17.9% 11.8% 2.46% 2.09% 1.07% 2.47% 2.95% 14.07% 0%
2026/08/16 11.43% 10.83% 7.8% 2.37% 2.48% 1.52% 1.23% 2.05% 20.39% 13.01%
2026/08/17 13.2% 21.25% 12.21% 2.02% 2.05% 1.48% 0.25% 2.79% 6.45% 0%
2026/08/18 15.94% 18.78% 11.78% 2.82% 3.84% 1.9% 0.49% 2.47% 15.35% 3.23%
2026/08/19 13.3% 14.73% 7.47% 4.66% 2.71% 3.23% 0.45% 1.7% 8.33% 8.04%
2026/08/20 17.79% 13.13% 11.07% 3.27% 2.75% 4.44% 1.15% 1.97% 12.14% 2.66%
2026/08/21 21.99% 11.62% 9.04% 4.65% 2.34% 2.36% 1.66% 1.88% 6.16% 2.02%
2026/08/22 20.25% 22.13% 7.71% 4.91% 3.52% 3.17% 0.74% 1.06% 7.35% 1.81%
2026/08/23 22.05% 19.27% 7.75% 4.17% 3.23% 3.65% 1.12% 1.79% 8.67% 0%
2026/08/24 20.57% 12.72% 10.36% 4.35% 4.26% 2.66% 1.54% 1.95% 11.65% 0%
2026/08/25 20.09% 23.76% 7.93% 4.2% 2.33% 3.35% 0.72% 1.56% 4.23% 0%
2026/08/26 16.91% 18.31% 7.05% 5.27% 2.83% 1.79% 1.28% 0.9% 3.7% 1.52%
2026/08/27 24.94% 14.48% 9.97% 8.89% 4.69% 1.69% 1.38% 1.42% 0% 0%
2026/08/28 19.7% 15.65% 7.53% 5.2% 4.07% 2.14% 1.44% 0.91% 4.85% 0%
2026/08/29 25.41% 21.46% 6.57% 5.51% 2.3% 1.24% 1.13% 0.59% 0% 0%
2026/08/30 23.06% 16.02% 8.44% 6.59% 1.75% 1.81% 0.57% 1% 0% 0%
2026/08/31 22.09% 20.03% 10.08% 4.04% 2.06% 2.05% 1.75% 0.65% 0% 0%
  • realestate.com.au
  • domain.com.au
  • localagentfinder.com.au
  • realcommercial.com.au
  • commercialrealestate.com.au
  • openagent.com.au
  • absolutedomestics.com.au
  • rent.com.au
  • finder.com.au
  • forbes.com

Copyright © Adthena. All rights reserved.

In August 2026, realestate.com.au led with fluctuating spend shares, peaking at 25.41% on the 29th. Domain.com.au followed, showing a notable rise to 23.76% on the 25th. Localagentfinder.com.au maintained moderate shares, while finder.com.au and realcommercial.com.au experienced varied trends. The month concluded with realestate.com.au dominating the spend share landscape.

Market Exposure

Competitor Count for AUS Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 370
2026/08/02 360
2026/08/03 347
2026/08/04 360
2026/08/05 291
2026/08/06 293
2026/08/07 258
2026/08/08 216
2026/08/09 239
2026/08/10 243
2026/08/11 273
2026/08/12 236
2026/08/13 231
2026/08/14 216
2026/08/15 196
2026/08/16 204
2026/08/17 192
2026/08/18 179
2026/08/19 148
2026/08/20 169
2026/08/21 210
2026/08/22 217
2026/08/23 228
2026/08/24 216
2026/08/25 206
2026/08/26 203
2026/08/27 194
2026/08/28 202
2026/08/29 200
2026/08/30 225
2026/08/31 208

Copyright © Adthena. All rights reserved.

August began with 370 advertisers, peaking early, then steadily declined to 208 by month’s end, reflecting a dynamic shift in the advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
realestate.com.au 4.82%
realcommercial.com.au 2.73%
metricon.com.au 0.27%
reiwa.com.au 0.26%
businessesforsale.com 0.08%
localagentfinder.com.au -0.22%
forbes.com -0.32%
airbnb.com.au -0.45%
rent.com.au -2.39%
commercialrealestate.com.au -2.83%

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In the past month, realestate.com.au surged with a 4.82% click share increase, while commercialrealestate.com.au dropped by 2.83%.

Campaign Efficiency

AUS Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date realestate.com.au domain.com.au realcommercial.com.au commercialrealestate.com.au allhomes.com.au localagentfinder.com.au reiwa.com.au rent.com.au airbnb.com.au forbes.com
2026/08/01 21.99% 22.13% 6.54% 10.57% 1.94% 2.74% 0.81% 6.73% 1.92% 1.24%
2026/08/02 20.74% 22.32% 6.35% 5.93% 1.53% 2.71% 1.07% 7.21% 2.67% 3.87%
2026/08/03 20.38% 29.6% 6.64% 6.14% 2.25% 2.57% 0.71% 6.13% 2.27% 0%
2026/08/04 21.14% 22.37% 6.22% 8.32% 1.98% 2.09% 1.41% 6.99% 3.36% 4.56%
2026/08/05 19.48% 22.74% 6.59% 8.26% 2.43% 2.33% 1.6% 7.32% 2.85% 2.4%
2026/08/06 24.07% 16.88% 6.3% 9.26% 2.65% 2.1% 0.88% 6.22% 2.46% 4.88%
2026/08/07 22.32% 23.11% 7.92% 11.07% 2.43% 2.93% 0.27% 4.92% 1.98% 1.61%
2026/08/08 24.1% 20.34% 13.32% 8.62% 1.41% 1.48% 0.71% 4.74% 1.31% 3.12%
2026/08/09 23.23% 20.71% 12.18% 10.67% 1.78% 1.81% 0.42% 4.88% 1.85% 4.29%
2026/08/10 25.19% 27.99% 7.76% 5.82% 1.68% 2.05% 0.99% 5.38% 0.82% 0%
2026/08/11 22.48% 23.48% 6.57% 8.14% 2.45% 2.15% 1.38% 6.15% 0.89% 3.55%
2026/08/12 27.68% 24.38% 9.48% 12.2% 1.59% 2.02% 1.23% 5.53% 0.72% 0%
2026/08/13 24.44% 27.86% 6.39% 4.65% 3.04% 2.48% 2.1% 4.56% 0.54% 7.98%
2026/08/14 25.33% 27.09% 6.92% 8.22% 1.09% 2.18% 1.8% 3.12% 0.99% 4.87%
2026/08/15 20.27% 37.23% 5.67% 4.26% 1.75% 2.48% 1.19% 6.4% 2.6% 0%
2026/08/16 20.12% 23.43% 6.21% 6.05% 3.07% 1.57% 1.73% 4.54% 1.49% 13.2%
2026/08/17 24.87% 28.42% 5.54% 6.71% 1.52% 2.55% 1.64% 6.25% 0.53% 0%
2026/08/18 27.99% 23.52% 6.66% 8.54% 2.34% 2.48% 1.73% 5.44% 0.4% 3.46%
2026/08/19 23.76% 19.01% 10.33% 6.79% 1.81% 1.73% 2.2% 3.96% 0.55% 9.01%
2026/08/20 25.76% 27.32% 6.62% 5.82% 2.21% 2.08% 2.21% 4.02% 0.54% 2.5%
2026/08/21 33.19% 24.36% 10.39% 4.32% 2.19% 1.9% 1.11% 4.03% 0.29% 1.85%
2026/08/22 31.03% 25.12% 10.83% 7.87% 1.49% 1.57% 0.56% 1.91% 0.34% 1.64%
2026/08/23 31.05% 26.69% 9.66% 6.19% 1.27% 1.34% 1.42% 3.31% 0.62% 0%
2026/08/24 29.35% 23.12% 9.34% 8.91% 2.79% 1.7% 1.64% 3.93% 0.42% 0%
2026/08/25 28.12% 31.95% 9.47% 4.59% 1.9% 1.46% 3.34% 3.26% 0.7% 0%
2026/08/26 26.39% 26.99% 14.22% 6.31% 1.65% 1.3% 2.17% 2.04% 0.81% 1.46%
2026/08/27 30.21% 23.65% 15.89% 7.94% 2.01% 1.63% 2.32% 2.32% 0.72% 0%
2026/08/28 28.65% 27.64% 11.49% 8.17% 2.6% 1.19% 1.94% 1.45% 0.45% 0%
2026/08/29 33.84% 27.05% 12.26% 4.73% 2.18% 0.98% 2.22% 1.05% 0.26% 0%
2026/08/30 30.67% 25.23% 14.67% 3.33% 2.74% 1.44% 2.01% 1.43% 0.4% 0%
2026/08/31 33.82% 25.01% 9.11% 3.7% 3.38% 1.89% 1.57% 1.33% 0.46% 0%
  • realestate.com.au
  • domain.com.au
  • realcommercial.com.au
  • commercialrealestate.com.au
  • allhomes.com.au
  • localagentfinder.com.au
  • reiwa.com.au
  • rent.com.au
  • airbnb.com.au
  • forbes.com

Copyright © Adthena. All rights reserved.

In August 2026, realestate.com.au led with a peak impression share of 33.84% on the 29th. Domain.com.au saw a high of 37.23% on the 15th. Realcommercial.com.au and commercialrealestate.com.au fluctuated, while reiwa.com.au and forbes.com had modest shares. The month ended with realestate.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services - Last month
  1. 1
    Domain https://www.domain.com.au

    Flat for Sale — Search houses & apartments for Sale & Rent. Search houses & apartments for Sale & Rent. Find real estate agents & auction results.

  2. 2
    Compare More, Find Better https://www.finder.com.au

    Free Online Comparisons — We're Here To Help Australians Make Better Money Decisions. Finder And Find Out.

  3. 3
    Best Web Hosting Sites in 2026 - 12 Best Sites to Buy a Domain https://www.forbes.com › web-hosting › compare-service

    Compare And Find The Right Web Hosting Service For Your Website. Save Time And Money!

  4. 4
    realcommercial.com.au | Commercial Property For Sale https://www.realcommercial.com.au › commercial › property

    Explore Commercial Property For Sale, From Shops To Warehouses & Hotels. Enquire Now. realcommercial.com.au Is Australia's #1 Address...

  5. 5
    realestate.com.au | Search Real Estate For Sale https://www.realestate.com.au

    Looking To Buy? realestate.com.au Has More Homes For Sale Than Anywhere Else - Enquire Now. With More Homes For Sale Than Anywhere Else, We'll Help...

Copyright © Adthena. All rights reserved.

In the competitive realm of real estate services, top-performing PPC ads reveal a narrative of strategic messaging. Domain.com.au emphasizes comprehensive property searches, while Finder.com.au focuses on financial decision-making. Forbes.com highlights web hosting comparisons, realcommercial.com.au targets commercial properties, and realestate.com.au boasts extensive home listings.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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