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AUS Services Real Estate Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – AUS

Google AI Overview visibility for Services Real Estate Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.1090664565
83.8909335435
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 14%
Navigational 1%
Seasonal 0%
Local 3%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 AUS Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
domain.com.au 34.66
realestate.com.au 25.55
realcommercial.com.au 10.5
commercialrealestate.com.au 5.94
localagentfinder.com.au 5.16
openagent.com.au 2.14
allhomes.com.au 1.83
rent.com.au 1.46
parkhound.com.au 1.24
metricon.com.au 1.08
others 10.44
  • domain.com.au - 34.66%
  • realestate.com.au - 25.55%
  • realcommercial.com.au - 10.5%
  • commercialrealestate.com.au - 5.94%
  • localagentfinder.com.au - 5.16%
  • openagent.com.au - 2.14%
  • allhomes.com.au - 1.83%
  • rent.com.au - 1.46%
  • parkhound.com.au - 1.24%
  • metricon.com.au - 1.08%
  • others - 10.44%

Copyright © Adthena. All rights reserved.

In the real estate PPC landscape, domain.com.au leads with 34.66% click share, followed by realestate.com.au at 25.55%. Others collectively hold 10.44%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date localagentfinder.com.au openagent.com.au realestate.com.au domain.com.au absolutedomestics.com.au 24hourlockservice.com.au commercialrealestate.com.au realcommercial.com.au airbnb.com.au whichrealestateagent.com.au
2026/05/01 56.93% 10.13% 5.73% 4.35% 2.83% 0.06% 1.09% 1.32% 0.73% 1.89%
2026/05/02 50.09% 12.06% 6.33% 3.58% 2.91% 2.09% 1.1% 1.25% 0.76% 0.16%
2026/05/03 55.18% 11.34% 5.38% 4.25% 2.43% 0% 0.93% 1.29% 0.68% 0.88%
2026/05/04 52.63% 12.47% 6.8% 3.68% 2.48% 0% 0.87% 1.05% 0.89% 1.6%
2026/05/05 51.97% 10.76% 5.36% 3.52% 2.66% 0% 0.98% 0.77% 0.93% 2.25%
2026/05/06 51.08% 5.48% 7.68% 3.16% 2.69% 1.79% 1.11% 1.16% 1.45% 2.24%
2026/05/07 54.64% 10.75% 6.31% 3.1% 2.76% 0% 1.23% 1.27% 0.96% 1.52%
2026/05/08 56.93% 6.79% 5.79% 3.62% 2.72% 0.05% 0.99% 1.09% 0.93% 2.95%
2026/05/09 50.36% 12.42% 6.32% 3.05% 2.51% 0.05% 0.86% 0.89% 0.75% 1.42%
2026/05/10 46.52% 13.07% 7.32% 3.72% 2.5% 1.69% 0.94% 1% 1.3% 0.78%
2026/05/11 47.19% 14% 5.79% 3.77% 2.28% 1.73% 1.15% 1.09% 1.18% 1.96%
2026/05/12 44.56% 13.55% 6.09% 3.35% 2.05% 1.52% 0.95% 1.02% 0.74% 3.99%
2026/05/13 51.76% 15.56% 5.65% 3.8% 1.91% 0.03% 1.15% 1.18% 0.98% 1.66%
2026/05/14 46.73% 10.46% 5.99% 3.74% 3.29% 0.03% 0.96% 1.22% 0.95% 3.26%
2026/05/15 48.12% 18% 5.44% 2.92% 2.66% 1.58% 1.06% 0.9% 1.14% 2.43%
2026/05/16 53.21% 9.82% 4.94% 3.72% 2.37% 5.79% 0.98% 1.1% 0.95% 0.14%
2026/05/17 52.52% 13.18% 6.37% 3.94% 1.99% 0.93% 1.14% 1.38% 0.98% 0.13%
2026/05/18 54.72% 18.91% 5.43% 3.18% 2.16% 0% 1.15% 0.95% 0.79% 0.17%
2026/05/19 57.88% 11.18% 4.72% 3.07% 1.74% 4.92% 0.77% 1.05% 0.75% 1.62%
2026/05/20 57.33% 13.63% 6.18% 3.98% 1.76% 0% 1.01% 1.3% 0.77% 0.16%
2026/05/21 59.2% 12.17% 5.59% 4.03% 2.77% 0% 1.32% 1.06% 1.03% 0.14%
2026/05/22 52.45% 15.87% 6.59% 4.18% 2.82% 0.02% 1.44% 1.15% 0.83% 1.69%
2026/05/23 52.08% 13.7% 6.8% 3.82% 2.19% 2.49% 1.35% 1.1% 0.98% 0.1%
2026/05/24 49.85% 15.91% 6.94% 4.26% 3.36% 0% 1.36% 1.24% 1.31% 0.12%
2026/05/25 47.08% 13.56% 6.93% 4.46% 2.83% 0.89% 1.15% 1.06% 0.98% 1.85%
2026/05/26 41.14% 17.17% 11.65% 5.1% 2.72% 0% 1.15% 0.75% 0.81% 0.69%
2026/05/27 44% 18.13% 10.23% 4.41% 3.09% 0% 1.24% 0.86% 0.84% 0.84%
2026/05/28 40.94% 14.28% 12.24% 4.81% 2.56% 0% 1.21% 0.97% 0.79% 3.15%
2026/05/29 47.49% 16.58% 8.11% 4.84% 2.8% 0.03% 1.12% 1.23% 0.82% 0.46%
2026/05/30 41.91% 20.45% 9.56% 4.79% 2.17% 1.6% 0.84% 1.04% 0.78% 0.17%
2026/05/31 43.2% 16.91% 12.77% 4.61% 2.48% 1.37% 1.07% 0.98% 0.67% 0.16%
  • localagentfinder.com.au
  • openagent.com.au
  • realestate.com.au
  • domain.com.au
  • absolutedomestics.com.au
  • 24hourlockservice.com.au
  • commercialrealestate.com.au
  • realcommercial.com.au
  • airbnb.com.au
  • whichrealestateagent.com.au

Copyright © Adthena. All rights reserved.

In May 2026, localagentfinder.com.au led with fluctuating spend, peaking mid-month. openagent.com.au saw a steady rise, while realestate.com.au surged late. domain.com.au remained stable, and absolutedomestics.com.au showed minor variations. The month concluded with diverse trends.

Market Exposure

Competitor Count for AUS Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 365
2026/05/02 337
2026/05/03 333
2026/05/04 356
2026/05/05 355
2026/05/06 352
2026/05/07 323
2026/05/08 377
2026/05/09 340
2026/05/10 350
2026/05/11 402
2026/05/12 419
2026/05/13 376
2026/05/14 398
2026/05/15 406
2026/05/16 375
2026/05/17 390
2026/05/18 394
2026/05/19 361
2026/05/20 375
2026/05/21 382
2026/05/22 380
2026/05/23 384
2026/05/24 387
2026/05/25 419
2026/05/26 461
2026/05/27 456
2026/05/28 424
2026/05/29 403
2026/05/30 417
2026/05/31 419

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May began with 365 advertisers, fluctuating throughout the month. Mid-month saw a peak at 419, with a final surge to 419 again, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
domain.com.au 2.64%
realestate.com.au 0.87%
rent.com.au 0.65%
reiwa.com.au 0.52%
commercialrealestate.com.au 0.33%
metricon.com.au -0.36%
parkhound.com.au -0.49%
localagentfinder.com.au -0.5%
allhomes.com.au -0.96%
realcommercial.com.au -1.19%

Copyright © Adthena. All rights reserved.

In the past month, domain.com.au surged with a 2.64% click share increase, while realcommercial.com.au faced a decline of 1.19%.

Campaign Efficiency

AUS Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date domain.com.au realestate.com.au localagentfinder.com.au openagent.com.au commercialrealestate.com.au realcommercial.com.au rent.com.au airbnb.com.au absolutedomestics.com.au shopify.com
2026/05/01 21.97% 17.29% 18% 4.26% 5.71% 7.38% 1.82% 1.68% 1.29% 2.49%
2026/05/02 20.35% 16.75% 16.12% 5% 6.5% 8.22% 1.8% 1.58% 1.48% 0.01%
2026/05/03 22.53% 15.56% 16.21% 4.57% 5.69% 7.67% 2.89% 1.31% 1.21% 2.54%
2026/05/04 20.06% 17.19% 17.09% 5.91% 5.47% 6.76% 1.96% 2.15% 1.35% 1.22%
2026/05/05 18.81% 17.52% 17.19% 5.04% 5.52% 4.81% 1.98% 2.31% 1.49% 4.83%
2026/05/06 15.53% 17.64% 15.25% 2.72% 7.39% 6.76% 1.3% 3.05% 1.32% 3.38%
2026/05/07 17.31% 16.53% 17.62% 4.82% 7.33% 8.09% 1.22% 2.47% 1.49% 2.82%
2026/05/08 20.16% 17.08% 18.24% 3.31% 6.15% 6.89% 1.05% 2.42% 1.38% 2.42%
2026/05/09 16.43% 18.28% 16.4% 5.83% 6.42% 5.63% 1.04% 2.02% 1.3% 2.4%
2026/05/10 18.45% 18.73% 14.76% 5.1% 4.4% 5.83% 1.67% 3.5% 1.21% 0%
2026/05/11 19.2% 17.5% 14.51% 5.79% 6.41% 6% 1.29% 2.65% 1.08% 0%
2026/05/12 18.14% 16.86% 14.76% 6.09% 6.16% 6.61% 1.66% 1.9% 1.06% 1%
2026/05/13 20.86% 15.91% 16.84% 6.52% 7.26% 7.15% 0.74% 3.28% 0.98% 0%
2026/05/14 22.1% 15.93% 15.89% 5.09% 5.58% 7.93% 0.45% 1.96% 1.77% 0%
2026/05/15 17.66% 16.3% 15.89% 7.49% 7.4% 6.29% 1.48% 3.11% 1.47% 1.12%
2026/05/16 21.81% 17.12% 16.96% 4.58% 5.08% 6.87% 1.4% 2.48% 1.28% 3.94%
2026/05/17 20.78% 17.53% 15.88% 5.94% 6.57% 8.38% 1.18% 2.28% 1.04% 2.29%
2026/05/18 18.93% 17.61% 18.3% 7.78% 8.26% 6.15% 1.27% 2.19% 1.17% 1.2%
2026/05/19 20.04% 16.92% 20.64% 6.21% 5.11% 6.97% 1.01% 1.83% 1.01% 2.99%
2026/05/20 23.31% 19.16% 18.5% 5.99% 6.45% 8.28% 0.83% 1.64% 1% 0%
2026/05/21 20.8% 17.48% 17.84% 4.95% 8.52% 6.56% 1.91% 2.52% 1.37% 0%
2026/05/22 21.74% 17.6% 16.2% 6.59% 8.87% 7.11% 1.57% 1.64% 1.37% 0%
2026/05/23 20.26% 19.11% 16.74% 5.81% 7.91% 6.52% 1.59% 2.3% 1.14% 0%
2026/05/24 21.62% 18.15% 15.14% 6.5% 7.16% 6.86% 2.02% 2.6% 1.57% 0%
2026/05/25 21.18% 18.2% 14.04% 5.44% 6% 5.7% 1.21% 2.07% 1.37% 0%
2026/05/26 22.13% 17.01% 11.74% 6.02% 6.42% 3.87% 1.82% 1.75% 1.22% 0.8%
2026/05/27 21.88% 18.01% 13.25% 6.66% 6.98% 4.91% 3.39% 1.88% 1.41% 0.01%
2026/05/28 22.83% 19.71% 11.02% 5.3% 6.2% 4.98% 2.62% 1.76% 1.12% 3.42%
2026/05/29 23.81% 20.56% 13.57% 5.81% 5.6% 6.64% 1.94% 1.39% 1.26% 0%
2026/05/30 25.18% 19.85% 12.83% 7.24% 4.54% 6.37% 2.9% 1.31% 1.03% 1.04%
2026/05/31 24.55% 17.97% 13.32% 6.59% 6.41% 6.18% 4.7% 1.24% 1.22% 0.88%
  • domain.com.au
  • realestate.com.au
  • localagentfinder.com.au
  • openagent.com.au
  • commercialrealestate.com.au
  • realcommercial.com.au
  • rent.com.au
  • airbnb.com.au
  • absolutedomestics.com.au
  • shopify.com

Copyright © Adthena. All rights reserved.

In May 2026, domain.com.au led with a steady rise, peaking at 25.18% on May 30. Realestate.com.au showed fluctuations, ending at 17.97%. Localagentfinder.com.au declined, finishing at 13.32%. Openagent.com.au and commercialrealestate.com.au had varied trends, closing at 6.59% and 6.41%, respectively. Rent.com.au surged to 4.7% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services - Last month
  1. 1
    Commercial Real Estate and Property For Sale and Lease in Australia https://www.commercialrealestate.com.au

    Commercial Real Estate For Sale & For Lease and Businesses For Sale in Australia. Explore offices, retail spaces, industrial properties, development sites and investment opportunities nationwide.

  2. 2
    Domain.com.au https://www.domain.com.au › search › domain

    Australia's Home of Property — Search For Rent Listings, Compare Homes & Connect With Agents. Find Your New Home Today!

  3. 3
    Compare Real Estate Agents | Agent Fees & Rankings 2026 https://www.localagentfinder.com.au

    Compare Top Local Agents, Including Their Performance, Sales History And Listings. Start In Minutes To Find The Right Real Estate Agent For...

  4. 4
    realcommercial.com.au | Commercial Property For Sale https://www.realcommercial.com.au › real › commercial

    realcommercial.com.au: The Ultimate Hub For Australia’s Top Commercial Property Listings. Find Property That's Right For You. Retail Spaces To...

  5. 5
    Property For Rent | Property For Rent In Australia https://www.realestate.com.au

    Explore Houses For Rent On Australia's #1 Address In Property - Visit realestate.com.au. With Thousands Of New Rental Listings Every Day ...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Australian real estate, five top-performing PPC ads stand out. Commercialrealestate.com.au highlights diverse property opportunities nationwide. Domain.com.au focuses on connecting renters with agents. Localagentfinder.com.au emphasizes agent comparison. Realcommercial.com.au positions itself as the ultimate hub for commercial listings. Realestate.com.au showcases its vast rental database. Each ad uniquely targets specific audience needs, creating a compelling narrative in the property market.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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