Why is the AUS Services Real Estate Services July 2026 Report useful and how should I use it?

Why is the AUS Services Real Estate Services July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Services Real Estate Services July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Services Real Estate Services July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Services Real Estate Services July 2026 Report?

The AUS Services Real Estate Services July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Real Estate Services July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Services Real Estate Services July 2026 Report for?

The AUS Services Real Estate Services July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

AUS Services Real Estate Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Real Estate Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.3459572051
	82.6540427949

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	30
	70

30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	14%
Navigational	1%
Seasonal	0%
Local	4%
Problem Solving	16%

Market Exposure

Share of Clicks for top 10 AUS Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
domain.com.au	35.03
realestate.com.au	26.57
realcommercial.com.au	9.63
commercialrealestate.com.au	6.88
rent.com.au	5.35
allhomes.com.au	2.62
localagentfinder.com.au	1.43
gumtree.com.au	0.86
airbnb.com.au	0.83
openagent.com.au	0.74
others	10.06

domain.com.au - 35.03%
realestate.com.au - 26.57%
realcommercial.com.au - 9.63%
commercialrealestate.com.au - 6.88%
rent.com.au - 5.35%
allhomes.com.au - 2.62%
localagentfinder.com.au - 1.43%
gumtree.com.au - 0.86%
airbnb.com.au - 0.83%
openagent.com.au - 0.74%
others - 10.06%

In the competitive landscape of real estate services on Google PPC, domain.com.au leads with a 35.03% click share, followed by realestate.com.au at 26.57%. Others collectively hold 10.06%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	localagentfinder.com.au	realestate.com.au	openagent.com.au	domain.com.au	forbes.com	commercialrealestate.com.au	rent.com.au	realcommercial.com.au	absolutedomestics.com.au	finder.com.au
2026/07/01	23.01%	14.45%	11.46%	10.18%	3.07%	2.52%	1.74%	2.27%	1.65%	1.1%
2026/07/02	17.65%	20.65%	6.5%	6.69%	4.64%	2.61%	2.62%	2.45%	2.62%	6.2%
2026/07/03	16.58%	15.08%	6%	7.16%	6.38%	1.85%	2.3%	2.03%	2.33%	3.33%
2026/07/04	13.32%	20.79%	4.39%	7.07%	8.4%	1.96%	2.57%	2.15%	1.83%	5.99%
2026/07/05	16.58%	16.53%	3.5%	6.1%	8.04%	1.34%	2.76%	1.76%	2.1%	6.6%
2026/07/06	17.16%	18.73%	4.79%	8.57%	6.78%	2.3%	3.08%	2.12%	2.13%	4.56%
2026/07/07	22.09%	21.78%	6.87%	8.34%	0%	2.97%	3.45%	2.97%	0.89%	2.58%
2026/07/08	16.36%	17.13%	5.75%	9.28%	3.16%	3.55%	3.18%	2.76%	1.43%	2.27%
2026/07/09	12.86%	17.19%	4.21%	8.99%	6.29%	2.59%	3.63%	2.76%	2.08%	1.13%
2026/07/10	21.52%	22.72%	6.79%	9.42%	0%	2.61%	2.93%	2.81%	1.82%	1.12%
2026/07/11	16.93%	17.04%	7.59%	8.56%	3.92%	2.61%	3.06%	2.63%	1.28%	0%
2026/07/12	18.86%	18.56%	7.21%	8.6%	3.97%	2.09%	2.97%	2.53%	1.7%	1.29%
2026/07/13	20.47%	15.69%	10.53%	7.86%	6.34%	2.41%	2.7%	2.21%	2.03%	1.37%
2026/07/14	18.53%	16.61%	10.73%	8.83%	6.08%	2.55%	2.45%	2.4%	2.16%	0%
2026/07/15	16.61%	17.41%	10.42%	7.47%	11.78%	2.27%	2.51%	2.38%	2.09%	0%
2026/07/16	18.95%	16.48%	6.09%	7.67%	4.21%	1.93%	2.45%	2.24%	2.38%	5.45%
2026/07/17	27.65%	18.08%	6.1%	8.64%	2.98%	2.35%	2.83%	2.59%	2.36%	0%
2026/07/18	32.79%	15.26%	9.53%	9.15%	0%	2.86%	2.06%	3.04%	4.04%	0%
2026/07/19	21.43%	16.5%	4.7%	10.79%	3.03%	2.59%	3.4%	3.03%	2.29%	5.23%
2026/07/20	28.04%	19.58%	7.28%	9.62%	0%	2%	2.61%	2.79%	2.5%	2.19%
2026/07/21	18.41%	16.5%	10.66%	8.78%	6.04%	2.54%	2.44%	2.39%	2.14%	0%
2026/07/22	27.87%	14.09%	7.22%	9.8%	2.05%	3.36%	2.43%	2.26%	2.72%	0.74%
2026/07/23	20.76%	14.97%	9.2%	10.55%	0%	2.52%	2.58%	2.64%	2.25%	0%
2026/07/24	23.71%	13.13%	8.17%	10.53%	4.29%	2.42%	2.4%	2.39%	1.54%	0.67%
2026/07/25	23.89%	16.26%	7.88%	7.93%	1.73%	2.24%	2.22%	1.54%	2.06%	2.99%
2026/07/26	18.35%	21.28%	9.46%	8.55%	1.65%	3.72%	2.8%	2.36%	2.68%	0.59%
2026/07/27	22.17%	13.09%	9.8%	9.88%	3.45%	2.98%	2.52%	2.15%	1.82%	0.93%
2026/07/28	23.05%	14.01%	9.85%	7.28%	5.71%	2.82%	2.88%	1.78%	2.24%	2.07%
2026/07/29	25.06%	15.01%	2.42%	9.34%	2.59%	3.82%	2.4%	3.21%	1.61%	0.84%
2026/07/30	19.53%	19.09%	6.17%	9.72%	4.22%	2.7%	2.21%	2.29%	1.71%	6.28%
2026/07/31	21.92%	18.99%	9.58%	9.29%	6.79%	3.01%	2.61%	2.07%	1.91%	1.22%

localagentfinder.com.au
realestate.com.au
openagent.com.au
domain.com.au
forbes.com
commercialrealestate.com.au
rent.com.au
realcommercial.com.au
absolutedomestics.com.au
finder.com.au

In July 2026, localagentfinder.com.au led with fluctuating spend, peaking mid-month. realestate.com.au maintained steady growth, while openagent.com.au saw a late surge. domain.com.au and forbes.com showed consistent activity. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for AUS Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	320
2026/07/02	324
2026/07/03	353
2026/07/04	333
2026/07/05	344
2026/07/06	332
2026/07/07	326
2026/07/08	326
2026/07/09	316
2026/07/10	309
2026/07/11	348
2026/07/12	348
2026/07/13	332
2026/07/14	332
2026/07/15	352
2026/07/16	352
2026/07/17	327
2026/07/18	321
2026/07/19	333
2026/07/20	311
2026/07/21	332
2026/07/22	373
2026/07/23	379
2026/07/24	378
2026/07/25	392
2026/07/26	399
2026/07/27	375
2026/07/28	376
2026/07/29	263
2026/07/30	359
2026/07/31	366

July began with 320 advertisers, peaking at 399 on the 26th. A dip to 263 on the 29th was followed by a recovery, ending the month at 366.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
domain.com.au	4.24%
commercialrealestate.com.au	1.02%
parkhound.com.au	0.39%
localagentfinder.com.au	0.19%
act.gov.au	0.11%
reiwa.com.au	-0.26%
realestate.com.au	-0.81%
rent.com.au	-0.94%
realcommercial.com.au	-1.05%
gumtree.com.au	-1.52%

In the past month, domain.com.au surged with a 4.24% click share increase, while gumtree.com.au faced a 1.52% decline.

Campaign Efficiency

AUS Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	domain.com.au	realestate.com.au	commercialrealestate.com.au	rent.com.au	realcommercial.com.au	localagentfinder.com.au	forbes.com	openagent.com.au	airbnb.com.au	allhomes.com.au
2026/07/01	18.24%	22.81%	9.53%	4.86%	8.65%	5.76%	2.77%	3.15%	0.92%	2%
2026/07/02	16.46%	22.93%	7.55%	6.99%	8.1%	4.91%	2.79%	3.06%	1.86%	2.47%
2026/07/03	17.23%	22.25%	5.01%	6.51%	6.93%	5.28%	3.95%	2.05%	2.24%	2.21%
2026/07/04	18.79%	20.88%	6.35%	7.7%	7.15%	4.1%	5.31%	1.75%	2.3%	1.4%
2026/07/05	15.82%	20.79%	4.06%	7.91%	5.84%	5.04%	5.15%	1.48%	2.43%	1.41%
2026/07/06	19.89%	21.29%	6.7%	7.86%	6.79%	4.85%	4.02%	1.86%	2.05%	1.65%
2026/07/07	17.38%	23.55%	7.9%	8.88%	8%	5.59%	0%	2.05%	2.54%	2.12%
2026/07/08	20.22%	21.1%	8.52%	7.74%	7.69%	3.83%	1.66%	1.92%	2.7%	1.47%
2026/07/09	18.58%	21.74%	7.01%	9.23%	8.28%	3.27%	3.53%	1.38%	1.3%	1.53%
2026/07/10	20.83%	23.08%	6.63%	7.23%	8.62%	5.17%	0%	1.98%	1.96%	2.32%
2026/07/11	22%	19.73%	7.27%	7.38%	7.94%	5.07%	2.2%	2.18%	2.22%	3.72%
2026/07/12	19.57%	19.53%	5.65%	7.83%	7.7%	4.77%	2.25%	2.26%	2.88%	1.41%
2026/07/13	18.17%	23%	6.61%	7.2%	6.52%	5.99%	3.73%	3.35%	2.96%	1.22%
2026/07/14	20.92%	20.53%	7.12%	6.93%	7.25%	5.03%	3.55%	3.15%	3.19%	1.78%
2026/07/15	19.07%	18.48%	7.07%	6.77%	7.59%	4.92%	7.29%	2.88%	3.36%	1.6%
2026/07/16	20.23%	20.63%	5.81%	6.97%	7.41%	5.79%	2.8%	2.39%	1.34%	2.01%
2026/07/17	21.59%	22.77%	7.26%	8.05%	7.11%	6.94%	1.78%	1.75%	0.93%	2.39%
2026/07/18	23.31%	23.14%	7.95%	6.05%	9.14%	8.17%	0%	2.3%	0.58%	1.06%
2026/07/19	24.61%	22.46%	6.62%	8.63%	8.35%	4.87%	1.61%	1.36%	1.33%	1.46%
2026/07/20	22.69%	25.26%	5.9%	6.92%	8.04%	6.89%	0%	1.93%	1.23%	2.68%
2026/07/21	20.92%	20.53%	7.12%	6.93%	7.25%	5.03%	3.55%	3.15%	3.19%	1.78%
2026/07/22	21.92%	22.35%	8.95%	6.28%	6.4%	6.61%	1.12%	2.2%	1.69%	2.03%
2026/07/23	24.66%	21.86%	6.92%	6.75%	6.48%	5.06%	0%	2.33%	2%	2.1%
2026/07/24	25.28%	19.59%	6.56%	6.49%	6.74%	5.61%	3.53%	2.18%	1.81%	1.92%
2026/07/25	20.99%	23.09%	7.06%	6.81%	5.49%	6.29%	1.14%	2.37%	2.01%	1.98%
2026/07/26	19.45%	21.97%	10.84%	7.54%	6.96%	4.95%	0.92%	2.65%	2.15%	1.31%
2026/07/27	23.55%	18.86%	8.21%	6.48%	6.78%	5.85%	2.02%	2.99%	2.25%	1.79%
2026/07/28	19.13%	20.23%	9.05%	8.81%	6.01%	6.27%	3.64%	2.73%	2.32%	1.67%
2026/07/29	19.86%	23.09%	10.66%	6.16%	9.78%	5.61%	1.45%	0.97%	1.53%	3.16%
2026/07/30	23.59%	22.27%	8.37%	6.09%	7.31%	4.84%	2.49%	2.4%	1.76%	1.12%
2026/07/31	21.24%	20.71%	8.44%	7.32%	6.71%	5.74%	4%	2.92%	2.21%	1.69%

domain.com.au
realestate.com.au
commercialrealestate.com.au
rent.com.au
realcommercial.com.au
localagentfinder.com.au
forbes.com
openagent.com.au
airbnb.com.au
allhomes.com.au

In July 2026, domain.com.au’s impression share fluctuated, peaking at 25.28% on July 24. Realestate.com.au maintained a steady presence, while commercialrealestate.com.au saw a notable rise on July 26. Rent.com.au and realcommercial.com.au showed consistent activity. Localagentfinder.com.au and forbes.com had varied performances. Openagent.com.au and airbnb.com.au experienced minor fluctuations. Allhomes.com.au remained stable, ending the month with a slight dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services - Last month

1
Commercial Real Estate™ - Listings For Sale and Lease https://www.commercialrealestate.com.au › search › commercial
Find Business Property Listings For Sale Or Lease On Commercial Real Estate™. Search Commercial Property Listings & Find Your Next Address Today. Start Searching Now.
2
Domain Real Estate https://www.domain.com.au › search › domain
Search Properties For Sale — Find The Latest Properties For Sale With Domain. Click Now to Enquire on a Property! Search For...
3
12 Best Sites to Buy a Domain - We Ranked Them All https://www.forbes.com › web-hosting › compare-service
Forbes Recommends The Best Tool of 2026 For You To Find, Register & Buy A Domain. Compare And Find The Right Web Hosting Service For Your Website. Save Time And Money! Top Security.
4
realcommercial.com.au https://www.realcommercial.com.au › real › commercial
Commercial Property For Sale — realcommercial.com.au: The Ultimate Hub For Australia’s Top Commercial Property Listings. Find...
5
realestate.com.au - Search Real Estate For Sale - Local Real Estate https://www.realestate.com.au
Looking To Buy? realestate.com.au Has More Homes For Sale Than Anywhere Else - Enquire Now. With More Homes For Sale Than Anywhere Else...

In the competitive realm of real estate PPC ads, “Commercial Real Estate™” stands out with its promise of comprehensive listings for sale or lease, urging users to start their search immediately. “Domain Real Estate” entices with the latest property offerings, encouraging inquiries. Meanwhile, “realcommercial.com.au” positions itself as Australia’s ultimate hub for commercial properties. “realestate.com.au” boasts the largest home inventory, inviting immediate engagement. Each ad uniquely emphasizes immediacy and breadth, capturing diverse real estate needs.

Frequently Asked Questions

Why is the AUS Services Real Estate Services July 2026 Report useful and how should I use it?

Why is the AUS Services Real Estate Services July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Real Estate Services July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Real Estate Services July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Real Estate Services July 2026 Report?

The AUS Services Real Estate Services July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Real Estate Services July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Real Estate Services July 2026 Report for?

The AUS Services Real Estate Services July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Services Real Estate Services - PPC Market Share Analysis July 2026