Log in Book a Demo

AUS Services Real Estate Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – AUS

Google AI Overview visibility for Services Real Estate Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.53975128613
92.4602487139
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 17%
Navigational 1%
Seasonal 0%
Local 3%
Problem Solving 21%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
domain.com.au 32.27
realestate.com.au 25.26
realcommercial.com.au 11.27
commercialrealestate.com.au 7.22
localagentfinder.com.au 4.09
allhomes.com.au 2.14
openagent.com.au 2.11
rent.com.au 2.09
parkhound.com.au 1.53
metricon.com.au 0.77
others 11.25
  • domain.com.au - 32.27%
  • realestate.com.au - 25.26%
  • realcommercial.com.au - 11.27%
  • commercialrealestate.com.au - 7.22%
  • localagentfinder.com.au - 4.09%
  • allhomes.com.au - 2.14%
  • openagent.com.au - 2.11%
  • rent.com.au - 2.09%
  • parkhound.com.au - 1.53%
  • metricon.com.au - 0.77%
  • others - 11.25%

Copyright © Adthena. All rights reserved.

In the real estate PPC landscape, domain.com.au leads with 32.27% click share, followed by realestate.com.au at 25.26%. Others collectively hold 11.25%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Share of Spend - Last Month
Date localagentfinder.com.au openagent.com.au realestate.com.au domain.com.au absolutedomestics.com.au 24hourlockservice.com.au realcommercial.com.au commercialrealestate.com.au finder.com.au localplumbingheroes.com.au
2026/04/01 37.51% 12.6% 7.7% 7.08% 2.98% 0% 2.68% 2.86% 2.86% 0%
2026/04/02 48.43% 12.25% 6.07% 4.12% 3.28% 0% 1.41% 1.53% 0.97% 1.1%
2026/04/03 49.73% 11.62% 5.99% 3.53% 2.76% 2.01% 1.78% 1.41% 1.29% 0.03%
2026/04/04 45.03% 11.33% 6.47% 4.59% 3.2% 1.31% 1.9% 1.36% 0.81% 0.08%
2026/04/05 48.31% 11.94% 7.22% 3.88% 2.44% 0% 1.63% 1.34% 0.77% 0.01%
2026/04/06 50.26% 9.46% 7.14% 3.31% 2.75% 0% 1.41% 1.7% 0.76% 2.43%
2026/04/07 53.08% 12.39% 7.48% 3.57% 3.04% 0% 1.31% 1.63% 0.86% 0.01%
2026/04/08 45.45% 12.7% 6.69% 4.09% 3.05% 4.35% 1.35% 1.29% 0.38% 4.78%
2026/04/09 48.98% 15.54% 5.53% 4.21% 3.3% 1.45% 1.31% 1.66% 0.45% 0.03%
2026/04/10 43.67% 13.96% 7.17% 2.99% 3.1% 2.39% 1.3% 1.35% 0.43% 0%
2026/04/11 47.44% 11.94% 13.06% 3.69% 3.32% 0% 1.42% 1.43% 0.85% 0.03%
2026/04/12 47.78% 14.05% 11.84% 3.78% 2.85% 0.02% 1.36% 1.63% 0% 0%
2026/04/13 45.88% 16.42% 7.91% 4.04% 2.72% 0% 1.45% 1.41% 1.34% 0.02%
2026/04/14 48.14% 18.42% 6.78% 3.3% 2.53% 0% 1.4% 1.63% 0.76% 0%
2026/04/15 47.5% 13.75% 7.65% 3.62% 2.18% 1.15% 1.2% 1.42% 1.45% 2.92%
2026/04/16 48.59% 16.33% 8.02% 3.1% 3.29% 0.91% 1.19% 1.33% 1.15% 0.02%
2026/04/17 51.34% 13.65% 6.37% 4.58% 3.89% 0% 1.51% 1.23% 0.45% 0%
2026/04/18 48.9% 10.83% 5.41% 3.6% 4.2% 2.19% 1.5% 1.34% 1.41% 0%
2026/04/19 48.24% 11.05% 7.49% 4.08% 3.48% 0.05% 1.54% 0.74% 0.84% 0%
2026/04/20 47.95% 12.8% 4.98% 3.72% 2.15% 0% 1.19% 1.42% 0.78% 4.7%
2026/04/21 50.73% 7.97% 5.84% 4.51% 2.2% 1.04% 1.6% 1.69% 2.19% 0.15%
2026/04/22 49.04% 10.92% 6.19% 4.32% 2.78% 0% 1.4% 1.45% 0.82% 3.45%
2026/04/23 49.67% 13.76% 5.16% 2.79% 3.7% 0.02% 1.17% 1.49% 0.37% 0.88%
2026/04/24 45.58% 10.76% 6.16% 3.97% 3.73% 3.19% 1.11% 1.15% 0.46% 0.93%
2026/04/25 44.26% 10.78% 6.58% 5.17% 2.71% 0.03% 1.86% 1.37% 0.98% 2.74%
2026/04/26 46.83% 11.29% 7.79% 4.76% 3.86% 0% 1.97% 1.92% 0% 0.07%
2026/04/27 41.85% 13.69% 7.6% 4.1% 1.9% 1.02% 1.21% 1.46% 1.31% 0.02%
2026/04/28 44.64% 12.37% 6.24% 4.75% 2.6% 2% 1.24% 1.54% 1.21% 0.11%
2026/04/29 47.55% 8.5% 8.6% 5.45% 2.77% 0% 1.7% 1.85% 0.49% 0%
2026/04/30 45.27% 9.6% 8.27% 4.27% 4.09% 2.24% 1.48% 1.3% 0.91% 0%
  • localagentfinder.com.au
  • openagent.com.au
  • realestate.com.au
  • domain.com.au
  • absolutedomestics.com.au
  • 24hourlockservice.com.au
  • realcommercial.com.au
  • commercialrealestate.com.au
  • finder.com.au
  • localplumbingheroes.com.au

Copyright © Adthena. All rights reserved.

Localagentfinder.com.au led April with a fluctuating spend share, peaking at 53.08%. Openagent.com.au saw a mid-month surge, while realestate.com.au maintained steady growth. The month concluded with localagentfinder.com.au dominating.

Market Exposure

Competitor Count for AUS Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 356
2026/04/02 388
2026/04/03 394
2026/04/04 399
2026/04/05 422
2026/04/06 420
2026/04/07 420
2026/04/08 403
2026/04/09 387
2026/04/10 417
2026/04/11 400
2026/04/12 367
2026/04/13 388
2026/04/14 388
2026/04/15 385
2026/04/16 381
2026/04/17 374
2026/04/18 345
2026/04/19 371
2026/04/20 376
2026/04/21 362
2026/04/22 374
2026/04/23 368
2026/04/24 384
2026/04/25 374
2026/04/26 359
2026/04/27 385
2026/04/28 395
2026/04/29 377
2026/04/30 370

Copyright © Adthena. All rights reserved.

April began with 356 advertisers, peaking at 422 by the 5th. Mid-month saw fluctuations, stabilizing around 370 by the 30th.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
domain.com.au 2.93%
allhomes.com.au 0.43%
metricon.com.au 0.35%
upstate.com.au 0.26%
wework.com 0.23%
rent.com.au -0.27%
realcommercial.com.au -0.65%
openagent.com.au -0.72%
commercialrealestate.com.au -0.78%
realestate.com.au -1.12%

Copyright © Adthena. All rights reserved.

Domain.com.au surged with a 2.93 increase, while realestate.com.au dropped by 1.12.

Campaign Efficiency

AUS Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date domain.com.au realestate.com.au localagentfinder.com.au commercialrealestate.com.au realcommercial.com.au openagent.com.au rent.com.au absolutedomestics.com.au airbnb.com.au shopify.com
2026/04/01 19.85% 17.34% 12.28% 8.56% 8.03% 5.54% 2.49% 1.02% 1.4% 2.69%
2026/04/02 17.65% 17.78% 13.04% 6.86% 6.48% 6.79% 2.32% 1.34% 1.68% 3.68%
2026/04/03 17.04% 16.59% 14.13% 6.8% 9.35% 6.64% 2.52% 1.19% 1.35% 3.55%
2026/04/04 19.42% 17.02% 11.08% 5.92% 8.94% 5.71% 4.12% 1.16% 1.57% 3.12%
2026/04/05 15.44% 16.44% 11.96% 6.02% 7.72% 5.7% 3.52% 0.95% 1.88% 6.9%
2026/04/06 15.18% 18.54% 13.45% 8.02% 6.67% 4.94% 3.28% 1.16% 2.06% 2.21%
2026/04/07 17.68% 18.95% 14.91% 8.18% 7.04% 5.82% 2.49% 1.34% 0.96% 0%
2026/04/08 19.88% 18.51% 13.17% 6.98% 6.62% 6.67% 2.55% 1.36% 0.82% 0.01%
2026/04/09 20.97% 17.61% 14.38% 8.83% 6.43% 6.99% 1.83% 1.5% 1.42% 0.01%
2026/04/10 14.18% 16.12% 13.02% 6.9% 6.81% 7.41% 2.79% 1.37% 1% 5.52%
2026/04/11 17.8% 18.64% 14.24% 8.22% 8.17% 6.38% 1.98% 1.52% 1.43% 1.23%
2026/04/12 18.08% 19.37% 14.25% 8.5% 6.96% 6.81% 2.78% 1.32% 2.21% 0.01%
2026/04/13 18.98% 18.94% 12.54% 6.53% 6.83% 7.24% 2.91% 1.16% 1.52% 2.46%
2026/04/14 14.88% 17.3% 14.35% 8.17% 6.59% 7.9% 3.11% 1.1% 1.35% 1.17%
2026/04/15 19.42% 18.78% 14.3% 7.33% 6.09% 6.11% 2.16% 0.99% 0.96% 3.31%
2026/04/16 17.28% 17.51% 15.43% 7.93% 6.37% 6.94% 1.61% 1.57% 1.58% 1.22%
2026/04/17 23.98% 15.92% 14.43% 6.75% 7.84% 5.66% 1.16% 1.7% 1.02% 0%
2026/04/18 18.39% 16.61% 14.28% 6.46% 7.92% 5.1% 2.05% 1.86% 1.6% 0%
2026/04/19 17.59% 16.7% 13.1% 3.28% 7.56% 4.5% 3.47% 1.41% 1.39% 4.47%
2026/04/20 17.19% 14.67% 13.72% 6.62% 5.46% 5.89% 2.92% 0.92% 1.43% 6.94%
2026/04/21 20.23% 16.75% 13.81% 7.85% 7.8% 3.89% 2.72% 0.91% 0.74% 1.19%
2026/04/22 19.81% 18.09% 13.77% 6.58% 6.67% 5.27% 2.09% 1.16% 1.13% 1.2%
2026/04/23 14.96% 17.15% 16.6% 8.78% 6.58% 6.74% 2.08% 1.79% 1.16% 0%
2026/04/24 19.81% 18.28% 14.05% 6.16% 5.72% 5.01% 1.82% 1.71% 1.42% 1.25%
2026/04/25 22.04% 16.94% 11.04% 5.87% 8.01% 4.15% 2.55% 1.03% 1.58% 3.5%
2026/04/26 17.66% 18.34% 12.1% 8.42% 8.64% 4.69% 4.07% 1.42% 1.78% 0%
2026/04/27 19.49% 17.18% 12.08% 6.9% 5.53% 5.42% 2.55% 0.83% 1.76% 2.41%
2026/04/28 21.81% 16.9% 12.76% 7.93% 6.18% 5.4% 2.02% 1.11% 1.4% 1.2%
2026/04/29 22.48% 17.01% 12.28% 8% 7.27% 3.33% 1.87% 1.07% 1.94% 6.4%
2026/04/30 20.51% 17.5% 12.72% 7.62% 7.33% 5.27% 2.31% 1.68% 1.39% 1.37%
  • domain.com.au
  • realestate.com.au
  • localagentfinder.com.au
  • commercialrealestate.com.au
  • realcommercial.com.au
  • openagent.com.au
  • rent.com.au
  • absolutedomestics.com.au
  • airbnb.com.au
  • shopify.com

Copyright © Adthena. All rights reserved.

April saw domain.com.au lead with fluctuating impressions, peaking at 23.98%. Realestate.com.au maintained stability, while localagentfinder.com.au showed consistent growth. Commercialrealestate.com.au and realcommercial.com.au had varied performances. The month ended with domain.com.au dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services - Last month
  1. 1
    Commercial Real Estate and Property For Sale and Lease in Australia https://www.commercialrealestate.com.au

    Commercial Real Estate For Sale & For Lease and Businesses For Sale in Australia. Explore offices, retail spaces, industrial properties, development sites and investment opportunities nationwide.

  2. 2
    Domain.com.au https://www.domain.com.au › search › domain

    Australia's Home of Property — Search For Rent Listings, Compare Homes & Connect With Agents. Find Your New Home Today! Find The Latest Properties For Rent With Domain...

  3. 3
    Find A Real Estate Agent https://www.localagentfinder.com.au

    2026 Agent Fees & Rankings — Here’s what our customers say, “LocalAgentFinder made it so easy for me”.

  4. 4
    realcommercial.com.au https://www.realcommercial.com.au › real › commercial

    Commercial Property For Sale — realcommercial.com.au: The Ultimate Hub For Australia’s Top Commercial Property Listings. Find Property That's Right For You. Retail Spaces To Offices & Warehouses. Enquire Now.

  5. 5
    Property For Sale In Australia | Search Real Estate For Sale https://www.realestate.com.au

    Looking To Buy? realestate.com.au Has More Homes For Sale Than Anywhere Else - Enquire Now. Never Miss A Viewing With Inspection Planner On...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Australian real estate, top advertisers like commercialrealestate.com.au and realestate.com.au dominate with comprehensive listings and user-friendly platforms. Domain.com.au emphasizes rental properties, while LocalAgentFinder simplifies agent selection. Realcommercial.com.au stands out as a hub for commercial listings, catering to diverse property needs.

Frequently Asked Questions

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
UK