Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 8.76741109017 |
| 91.2325889098 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 53 |
| 47 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| onthemarket.com | 31.56 |
| yourparkingspace.co.uk | 8.59 |
| purplebricks.co.uk | 5.14 |
| barratthomes.co.uk | 2.9 |
| taylorwimpey.co.uk | 2.73 |
| spareroom.co.uk | 2.23 |
| zoopla.co.uk | 2.17 |
| openrent.co.uk | 2.1 |
| lucasfox.com | 2.03 |
| yopa.co.uk | 1.74 |
| others | 38.81 |
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In the real estate PPC landscape, ‘onthemarket.com’ dominates with 31.56% click share, while ‘others’ collectively hold 38.81%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | onthemarket.com | purplebricks.co.uk | getagent.co.uk | barratthomes.co.uk | yopa.co.uk | zoopla.co.uk | confused.com | taylorwimpey.co.uk | regus.com | sothebysrealty.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 14.79% | 11.65% | 2.61% | 2.25% | 4.27% | 1.76% | 3.68% | 3.67% | 1.92% | 1.64% |
| 2026/06/02 | 14.07% | 9.96% | 3.02% | 1.51% | 4.59% | 2.1% | 1.49% | 3.46% | 2.37% | 1.67% |
| 2026/06/03 | 15.79% | 10.36% | 3.65% | 3.42% | 3.16% | 1.78% | 2.5% | 3.28% | 2.16% | 1.05% |
| 2026/06/04 | 12.76% | 9.47% | 3.73% | 1.25% | 4.8% | 1.8% | 3.08% | 3.3% | 2.4% | 2.03% |
| 2026/06/05 | 14.57% | 9.99% | 3.31% | 1.64% | 4.86% | 1.96% | 3.77% | 3.26% | 2.31% | 1.94% |
| 2026/06/06 | 16.4% | 9.19% | 4.44% | 2.2% | 4.14% | 1.82% | 3.31% | 2.85% | 2.19% | 1.77% |
| 2026/06/07 | 15.85% | 8.39% | 5.22% | 1.71% | 3.97% | 1.96% | 3.03% | 2.81% | 2.18% | 2.04% |
| 2026/06/08 | 13.89% | 7.94% | 3.24% | 2.71% | 4.87% | 1.56% | 2.12% | 2.72% | 1.8% | 2.39% |
| 2026/06/09 | 13.15% | 10.94% | 2.65% | 2.26% | 4.7% | 0.86% | 2.02% | 2.96% | 1.9% | 2.43% |
| 2026/06/10 | 15.82% | 10.43% | 2.56% | 2.81% | 4.06% | 0.64% | 2.03% | 3.01% | 1.96% | 2.75% |
| 2026/06/11 | 12.89% | 8.82% | 2.6% | 3.35% | 4.97% | 0.87% | 2.3% | 2.88% | 1.63% | 2.5% |
| 2026/06/12 | 12.88% | 8.57% | 3.86% | 3.99% | 3.7% | 0.91% | 2.19% | 2.98% | 1.98% | 2.64% |
| 2026/06/13 | 14.56% | 6.35% | 4.27% | 4.19% | 3.61% | 2.25% | 1.48% | 3.33% | 1.5% | 2.53% |
| 2026/06/14 | 13.75% | 5.27% | 4.05% | 4.16% | 3.37% | 2.59% | 2.04% | 3% | 1.33% | 2.74% |
| 2026/06/15 | 10.78% | 7.05% | 4.64% | 3.67% | 3.29% | 2.88% | 1.63% | 3.04% | 1.41% | 1.6% |
| 2026/06/16 | 9.98% | 7.79% | 5.18% | 2.84% | 2.57% | 2.48% | 0.85% | 2.95% | 1.69% | 3.24% |
| 2026/06/17 | 10.44% | 8.52% | 5.29% | 2.86% | 2.46% | 2.49% | 3.66% | 2.5% | 1.24% | 1.12% |
| 2026/06/18 | 10.41% | 9.36% | 4.4% | 2.68% | 2.88% | 2.37% | 0% | 2.93% | 1.72% | 1.39% |
| 2026/06/19 | 10.95% | 6.26% | 5.24% | 3.22% | 2.53% | 1.99% | 3.04% | 2.71% | 1.61% | 1.07% |
| 2026/06/20 | 12.36% | 5.9% | 5.39% | 4.06% | 2.39% | 3.07% | 0.67% | 2.9% | 1.89% | 1.55% |
| 2026/06/21 | 12.91% | 5.9% | 4.87% | 2.88% | 2.78% | 2.64% | 1.15% | 3.01% | 1.93% | 2.06% |
| 2026/06/22 | 12.48% | 7.97% | 5.51% | 2.84% | 3.56% | 3.17% | 1.64% | 2.7% | 1.61% | 1.79% |
| 2026/06/23 | 10.84% | 6.84% | 4.7% | 3.24% | 2.89% | 2.65% | 2.01% | 2.36% | 1.85% | 1.44% |
| 2026/06/24 | 11.92% | 7.31% | 5.56% | 4.01% | 2.17% | 2.64% | 2.02% | 1.89% | 1.87% | 1.27% |
| 2026/06/25 | 11.61% | 7.37% | 5.76% | 5.67% | 2.31% | 2.81% | 1.55% | 1.57% | 1.93% | 1.39% |
| 2026/06/26 | 11.33% | 7.12% | 6.17% | 6.06% | 2.74% | 3.01% | 1.07% | 1.58% | 2.22% | 1.22% |
| 2026/06/27 | 11.36% | 7.14% | 6.33% | 6.85% | 2.61% | 2.72% | 1.67% | 1.62% | 1.68% | 1.07% |
| 2026/06/28 | 11.21% | 6.26% | 6.18% | 7.41% | 2.65% | 2.25% | 2.95% | 1.82% | 1.75% | 1.23% |
| 2026/06/29 | 11.47% | 9.26% | 6.98% | 5.91% | 3.12% | 2.69% | 1.01% | 2.28% | 1.45% | 1.07% |
| 2026/06/30 | 11.29% | 10.58% | 6.81% | 4.43% | 3.31% | 3.13% | 2.94% | 2.25% | 1.73% | 1.04% |
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In June 2026, onthemarket.com led with fluctuating spend shares, peaking at 16.40% on June 6. Purplebricks.co.uk saw a decline, ending at 10.58%. Getagent.co.uk steadily rose, finishing at 6.81%. Barratthomes.co.uk surged mid-month, closing at 4.43%. Yopa.co.uk and zoopla.co.uk showed moderate fluctuations, ending at 3.31% and 3.13%, respectively. Confused.com and taylorwimpey.co.uk experienced varied trends, concluding at 2.94% and 2.25%. Regus.com and sothebysrealty.co.uk maintained lower shares, closing at 1.73% and 1.04%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1527 |
| 2026/06/02 | 1499 |
| 2026/06/03 | 1574 |
| 2026/06/04 | 1519 |
| 2026/06/05 | 1497 |
| 2026/06/06 | 1473 |
| 2026/06/07 | 1443 |
| 2026/06/08 | 1503 |
| 2026/06/09 | 1399 |
| 2026/06/10 | 1372 |
| 2026/06/11 | 1338 |
| 2026/06/12 | 1308 |
| 2026/06/13 | 1289 |
| 2026/06/14 | 1255 |
| 2026/06/15 | 1259 |
| 2026/06/16 | 1241 |
| 2026/06/17 | 1185 |
| 2026/06/18 | 1158 |
| 2026/06/19 | 1109 |
| 2026/06/20 | 1114 |
| 2026/06/21 | 1060 |
| 2026/06/22 | 1083 |
| 2026/06/23 | 1149 |
| 2026/06/24 | 1127 |
| 2026/06/25 | 1083 |
| 2026/06/26 | 1055 |
| 2026/06/27 | 1075 |
| 2026/06/28 | 1058 |
| 2026/06/29 | 1094 |
| 2026/06/30 | 1045 |
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June began with 1,527 advertisers, peaking at 1,574 on June 3. A steady decline followed, reaching 1,045 by month’s end.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Zoopla.co.uk and barratthomes.co.uk lead with click share gains of 1.39 and 1.37, respectively. Meanwhile, onthemarket.com faces a decline of 3.36.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | onthemarket.com | purplebricks.co.uk | barratthomes.co.uk | getagent.co.uk | yopa.co.uk | theblueground.com | lucasfox.com | taylorwimpey.co.uk | yourparkingspace.co.uk | sothebysrealty.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 25.49% | 7.92% | 2.39% | 1.44% | 2.95% | 0.09% | 1.07% | 3.68% | 1.81% | 2.19% |
| 2026/06/02 | 25.93% | 6.28% | 1.41% | 1.51% | 3.03% | 0.17% | 1.1% | 3.25% | 2.5% | 2.31% |
| 2026/06/03 | 28.06% | 6.95% | 3.99% | 1.88% | 2.11% | 0.07% | 1.74% | 3.34% | 1.88% | 1.45% |
| 2026/06/04 | 23.22% | 5.86% | 1.17% | 1.97% | 3.15% | 0.41% | 2.43% | 3.02% | 2.24% | 3.15% |
| 2026/06/05 | 26.34% | 6.97% | 1.71% | 1.75% | 3.36% | 0.4% | 1.98% | 3.22% | 2.14% | 2.71% |
| 2026/06/06 | 29.41% | 5.48% | 2.41% | 2.34% | 2.8% | 0.53% | 2.43% | 2.67% | 2.2% | 2.5% |
| 2026/06/07 | 28.75% | 4.97% | 1.7% | 2.73% | 2.65% | 0.4% | 1.55% | 2.61% | 2.15% | 2.89% |
| 2026/06/08 | 24.78% | 4.81% | 3.13% | 1.67% | 3.08% | 1.14% | 1.52% | 2.64% | 2.27% | 3.3% |
| 2026/06/09 | 23.3% | 7.23% | 2.66% | 1.36% | 3.16% | 1.36% | 2.45% | 2.93% | 2.41% | 3.75% |
| 2026/06/10 | 26.47% | 6.87% | 3.38% | 1.25% | 2.86% | 1.13% | 1.34% | 3.03% | 1.79% | 3.75% |
| 2026/06/11 | 22.35% | 5.66% | 4.16% | 1.39% | 3.28% | 2.37% | 1.51% | 2.99% | 1.98% | 3.56% |
| 2026/06/12 | 22.96% | 5.29% | 5.06% | 2.09% | 2.59% | 3.38% | 1.73% | 3.11% | 2.1% | 3.8% |
| 2026/06/13 | 25.1% | 3.27% | 5.32% | 2.1% | 2.34% | 3.17% | 2.14% | 3.44% | 2.67% | 3.49% |
| 2026/06/14 | 23.44% | 2.77% | 5.12% | 1.92% | 2.21% | 3.79% | 3.13% | 2.94% | 2.12% | 3.83% |
| 2026/06/15 | 19.08% | 3.94% | 5.19% | 2.32% | 2.55% | 2.52% | 1.97% | 3.21% | 3.06% | 2.27% |
| 2026/06/16 | 17.95% | 4.49% | 4.1% | 2.81% | 2.02% | 2.45% | 1.36% | 2.99% | 3.31% | 4.56% |
| 2026/06/17 | 19.42% | 5.03% | 3.86% | 2.83% | 1.92% | 1.85% | 2.76% | 2.53% | 3.04% | 1.54% |
| 2026/06/18 | 18.74% | 7.5% | 3.45% | 2.35% | 2.27% | 3.22% | 2.81% | 3.14% | 2.92% | 1.89% |
| 2026/06/19 | 19.89% | 3.38% | 3.98% | 2.71% | 1.96% | 2.8% | 2.44% | 2.95% | 3.35% | 1.58% |
| 2026/06/20 | 22.18% | 3.19% | 4.92% | 2.92% | 2.02% | 2.72% | 2.52% | 3.03% | 2.87% | 2.02% |
| 2026/06/21 | 23.13% | 3.09% | 3.3% | 2.66% | 2.44% | 2.43% | 2.22% | 3.29% | 2.94% | 2.78% |
| 2026/06/22 | 23.41% | 5.33% | 3.39% | 3.04% | 2.86% | 1.87% | 2.22% | 2.71% | 3% | 2.38% |
| 2026/06/23 | 19.45% | 4.31% | 4% | 2.53% | 2.11% | 2.21% | 3.28% | 2.47% | 2.9% | 1.89% |
| 2026/06/24 | 21.29% | 4.86% | 5.24% | 3.12% | 1.94% | 2.52% | 2.81% | 1.85% | 2.14% | 1.81% |
| 2026/06/25 | 20.73% | 4.59% | 7.58% | 3.09% | 2.08% | 3.44% | 2.82% | 1.37% | 2.73% | 1.91% |
| 2026/06/26 | 21.08% | 4.34% | 8.26% | 3.4% | 2.13% | 3.86% | 2.14% | 1.48% | 1.84% | 1.63% |
| 2026/06/27 | 20.41% | 4.49% | 9.62% | 3.13% | 1.93% | 3.92% | 2.31% | 1.58% | 1.82% | 1.47% |
| 2026/06/28 | 20.32% | 3.35% | 10.31% | 3.18% | 1.89% | 4.06% | 3.08% | 1.75% | 2.1% | 1.76% |
| 2026/06/29 | 21.14% | 6.36% | 7.93% | 3.68% | 2.38% | 2.84% | 1.52% | 2.28% | 1.57% | 1.51% |
| 2026/06/30 | 21.34% | 7.42% | 5.44% | 3.7% | 2.64% | 2.6% | 2.25% | 2.21% | 2.2% | 1.54% |
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In June 2026, onthemarket.com led with fluctuating impressions, peaking at 29.41% on June 6. Purplebricks.co.uk saw a dip mid-month but ended at 7.42%. Barratthomes.co.uk surged late, reaching 10.31% on June 28. The month concluded with diverse trends across advertisers.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Hatton Gate — No matter your circumstances, we have a range of schemes designed to meet your needs.
Exclusive new properties for sale across East London. Book your viewing today. We're proud to offer a diverse range of homes in East London, catering to every need.
OnTheMarket | Property, Houses & Flats for Sale & to Rent. We Have All the Tools That You Need To Help You Buy, Sell or Rent. Visit OnTheMarket Now! Search now. Instant home valuation.
We know what your neighbour’s homes are selling for – and what price you can...
From modern flats to elegant townhouses, find a property that suits your lifestyle. Showcasing the very best of prime central London living. Browse our exclusive listings.
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In the competitive realm of real estate PPC, Bellway Homes entices with versatile schemes for diverse needs. Berkeley Group highlights exclusivity in East London, while OnTheMarket offers comprehensive tools for property transactions. Purplebricks leverages local sales insights, and Sotheby’s showcases luxury living in prime London.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Services Real Estate Services June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Services Real Estate Services June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Services Real Estate Services June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The UK Services Real Estate Services June 2026 Report aggregates data from across both device types and Google Shopping.
The UK Services Real Estate Services June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.