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UK Services Real Estate Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
onthemarket.com 49.2
barratthomes.co.uk 3.2
zoopla.co.uk 3.13
spareroom.co.uk 2.17
bellway.co.uk 1.84
yopa.co.uk 1.59
purplebricks.co.uk 1.37
taylorwimpey.co.uk 1.09
rentola.co.uk 1
getagent.co.uk 0.81
others 34.6

Copyright © Adthena. All rights reserved.

In the real estate PPC landscape, OnTheMarket.com dominates with 49.2% click share. Others collectively hold 34.6%, while Zoopla and Barratt Homes follow with 3.13% and 3.2%, respectively.

Market Exposure

Share of Spend for the top 10 UK Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date onthemarket.com purplebricks.co.uk barratthomes.co.uk getagent.co.uk zoopla.co.uk yopa.co.uk regus.com bellway.co.uk taylorwimpey.co.uk spareroom.co.uk
2025/04/01 28.72% 2.61% 2.45% 1.91% 3.12% 2.2% 0.79% 0.84% 0.68% 1.4%
2025/04/02 32.67% 1.85% 2% 1.63% 2.77% 1.73% 0.99% 0.6% 0.6% 1.28%
2025/04/03 28.99% 2.42% 2.42% 2.21% 2.4% 3.49% 1.47% 0.83% 0.77% 0.78%
2025/04/04 27.92% 2.11% 2.92% 1.65% 3.24% 2.48% 1.31% 0.98% 0.74% 0.85%
2025/04/05 8.43% 2.49% 4.41% 2.11% 4.6% 2.69% 2.02% 1.58% 0.97% 1.41%
2025/04/06 9.72% 2.56% 3.8% 1.52% 4.51% 2.89% 2.59% 1.51% 0.98% 1.56%
2025/04/07 30.31% 2.15% 3.58% 1.64% 3.52% 2.25% 0.92% 1.37% 0.59% 1.33%
2025/04/08 28.64% 2.41% 3.24% 1.8% 2.38% 2.39% 1.19% 1.21% 0.83% 1.24%
2025/04/09 30.77% 2.64% 2.89% 1.75% 2.63% 2.86% 1.22% 1.12% 0.97% 1.07%
2025/04/10 32.41% 2.66% 3.06% 1.84% 2.99% 2.73% 0.86% 1.41% 1.04% 1.29%
2025/04/11 32.97% 2.62% 3.86% 1.72% 2.77% 2.58% 1.38% 1.37% 0.88% 1.22%
2025/04/12 8.21% 2.6% 5.49% 2.95% 4.02% 3.4% 2.31% 1.88% 1.33% 1.43%
2025/04/13 9.73% 1.91% 5.04% 2.56% 4.05% 3.14% 2.73% 2.04% 1.61% 1.44%
2025/04/14 32.03% 2.76% 3.56% 1.67% 2.76% 2.99% 1.42% 1.63% 0.93% 1.11%
2025/04/15 29.64% 3.81% 2.92% 2.3% 2.35% 3.59% 1.45% 1.57% 0.84% 1.08%
2025/04/16 31.48% 3.13% 2.3% 1.61% 1.9% 3.25% 1.36% 1.72% 0.94% 1.14%
2025/04/17 32.45% 3.22% 2.72% 1.43% 1.34% 1.82% 1.43% 2.15% 0.76% 1.28%
2025/04/18 11.68% 4.45% 4.41% 2.07% 0.93% 3.8% 2.35% 2.99% 1.35% 1.58%
2025/04/19 10.16% 3.91% 4.79% 2.48% 1.29% 3.98% 1.94% 2.96% 1.23% 1.01%
2025/04/20 10.45% 3.89% 4.13% 2.22% 1.34% 3.52% 2.02% 2.67% 1.15% 1.24%
2025/04/21 12.58% 3.23% 6.11% 2.02% 1.46% 2.82% 2.23% 2.67% 0.94% 1.23%
2025/04/22 23.48% 4.92% 4.12% 2.17% 2.31% 3.01% 1.48% 2.28% 0.94% 1.04%
2025/04/23 29.92% 4.12% 3.87% 1.91% 3.87% 2.86% 1.6% 1.99% 0.95% 1.03%
2025/04/24 29.97% 3.62% 3.47% 2.65% 3.93% 2.58% 1.79% 2.4% 1.08% 1.17%
2025/04/25 37.12% 4.45% 2.44% 2.46% 3.89% 2.61% 1.85% 1.67% 0.75% 0.84%
2025/04/26 28.05% 4.62% 3.69% 2.43% 3.39% 2.13% 1.95% 2.5% 0.86% 1.18%
2025/04/27 27.3% 4.35% 4.06% 2.38% 3.22% 3.01% 1.81% 2.6% 0.97% 1.03%
2025/04/28 33.07% 5.72% 3.41% 3.06% 2.94% 3.83% 1.68% 1.98% 0.79% 0.84%
2025/04/29 32.8% 5.23% 3.53% 3.47% 3.04% 3.2% 2.05% 1.8% 0.91% 0.56%
2025/04/30 34.29% 5.12% 4.28% 3.18% 3.08% 3.01% 2.5% 1.39% 0.69% 0.39%

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In April 2025, onthemarket.com dominated with fluctuating peaks, ending strong at 34.29%. Purplebricks.co.uk showed steady growth, closing at 5.12%. Barratthomes.co.uk and getagent.co.uk maintained moderate shares, while zoopla.co.uk and yopa.co.uk experienced varied trends. Regus.com, bellway.co.uk, taylorwimpey.co.uk, and spareroom.co.uk had lower, yet consistent, shares.

Market Exposure

Competitor Count for UK Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1488
2025/04/02 1392
2025/04/03 1510
2025/04/04 1549
2025/04/05 1397
2025/04/06 1516
2025/04/07 1463
2025/04/08 1507
2025/04/09 1393
2025/04/10 1498
2025/04/11 1446
2025/04/12 1463
2025/04/13 1502
2025/04/14 1566
2025/04/15 1541
2025/04/16 1496
2025/04/17 1489
2025/04/18 1343
2025/04/19 1613
2025/04/20 1477
2025/04/21 1555
2025/04/22 1583
2025/04/23 1468
2025/04/24 1463
2025/04/25 1410
2025/04/26 1467
2025/04/27 1509
2025/04/28 1562
2025/04/29 1479
2025/04/30 1433

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 1,613 on April 19. The month concluded with 1,433 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
williamhbrown.co.uk 1.16%
onthemarket.com 0.76%
barratthomes.co.uk 0.66%
purplebricks.co.uk 0.64%
bellway.co.uk 0.62%
zoopla.co.uk -0.21%
yourparkingspace.co.uk -0.26%
spareroom.co.uk -0.45%
berkeleygroup.co.uk -0.55%
lucasfox.com -0.74%

Copyright © Adthena. All rights reserved.

Williamhbrown.co.uk surged with a 1.16 increase, while lucasfox.com dropped by 0.74, showcasing dynamic shifts in click share.

Campaign Efficiency

UK Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date onthemarket.com barratthomes.co.uk purplebricks.co.uk getagent.co.uk yopa.co.uk zoopla.co.uk bellway.co.uk rentola.co.uk spareroom.co.uk cire-madrid.com
2025/04/01 38.52% 2.58% 2.39% 1.25% 1.59% 1.48% 0.76% 1.44% 1.55% 0.68%
2025/04/02 43.95% 2.1% 1.43% 1.08% 1.25% 1.48% 0.53% 1.13% 1.36% 2.3%
2025/04/03 40.36% 2.6% 1.51% 1.44% 2.68% 1.19% 0.84% 1.12% 1.02% 0.78%
2025/04/04 37.66% 3.11% 1.34% 1.08% 1.7% 5.31% 1.03% 0.99% 0.99% 1.19%
2025/04/05 15.54% 5.34% 1.88% 1.49% 1.93% 2.68% 1.86% 1.31% 1.71% 1.85%
2025/04/06 16.5% 4.11% 2.19% 1.05% 2.03% 6.14% 1.64% 1.45% 1.77% 2.41%
2025/04/07 40.91% 3.95% 1.41% 1.11% 1.5% 1.76% 1.39% 1.34% 1.47% 0%
2025/04/08 38.66% 3.46% 1.79% 1.34% 1.86% 1.27% 1.19% 1.62% 1.42% 1.53%
2025/04/09 42.77% 3.13% 1.87% 1.23% 2.26% 1.41% 1.03% 1.2% 1.27% 0.73%
2025/04/10 43.05% 3.26% 1.89% 1.32% 1.97% 1.52% 1.35% 1.05% 1.46% 1.01%
2025/04/11 43.76% 4.24% 1.81% 1.21% 1.94% 1.31% 1.29% 1.04% 1.37% 1.23%
2025/04/12 15.7% 6.25% 1.71% 2.16% 2.54% 2.18% 1.87% 2.46% 1.69% 0.86%
2025/04/13 18.01% 5.67% 1.23% 1.83% 2.27% 2.36% 2.02% 2.32% 1.76% 2%
2025/04/14 42.42% 3.9% 1.96% 1.19% 2.24% 1.56% 1.52% 1.28% 1.28% 0.91%
2025/04/15 41.27% 3.12% 2.84% 1.69% 2.74% 1.3% 1.48% 0.8% 1.24% 0%
2025/04/16 43.87% 2.35% 2.08% 1.14% 2.35% 0.87% 1.71% 0.86% 1.36% 0%
2025/04/17 41.25% 2.64% 2.11% 0.93% 1.33% 0.51% 2.02% 0.61% 1.39% 0.46%
2025/04/18 19.3% 5.14% 3.07% 1.47% 3.02% 0.39% 2.99% 1.12% 1.9% 2.12%
2025/04/19 17.12% 5.82% 2.53% 1.71% 2.81% 0.62% 2.98% 2.12% 1.27% 2.31%
2025/04/20 18.7% 5.01% 2.49% 1.45% 2.47% 0.6% 2.93% 1.99% 1.53% 1.95%
2025/04/21 21.12% 7.73% 2.07% 1.41% 2.01% 0.62% 2.84% 1.61% 1.51% 1.33%
2025/04/22 32.02% 5.07% 3.43% 1.49% 2.15% 1.1% 2.51% 1.52% 1.23% 1.99%
2025/04/23 40.18% 4.71% 2.87% 1.51% 2.1% 2.13% 2.04% 1.33% 1.18% 1.75%
2025/04/24 40.76% 3.88% 2.31% 2.24% 1.88% 2.25% 2.47% 0.96% 1.37% 0.46%
2025/04/25 48.73% 2.7% 3.08% 2.12% 1.83% 2.06% 1.73% 0.88% 0.97% 1.49%
2025/04/26 40.01% 4.25% 3.18% 2% 1.45% 1.89% 2.53% 1.17% 1.32% 0.38%
2025/04/27 37.66% 4.86% 3.08% 2.03% 2.15% 1.79% 2.6% 1.18% 1.22% 0%
2025/04/28 44.56% 4.19% 4.19% 2.79% 2.91% 1.64% 1.93% 1.08% 0.99% 0.64%
2025/04/29 44.96% 4.28% 3.84% 2.87% 2.49% 1.7% 1.79% 1.08% 0.65% 0%
2025/04/30 46.4% 5.5% 3.7% 2.38% 2.23% 1.83% 1.35% 0.86% 0.48% 0.37%

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In April 2025, onthemarket.com dominated with fluctuating impressions, peaking at 48.73%. Barratthomes.co.uk and purplebricks.co.uk showed modest gains, while cire-madrid.com had sporadic spikes. The month ended with onthemarket.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Confused.com Car Insurance - 96% of customers recommend us https://www.confused.com/compare/car-insurance

    Make switching car insurance effortless with Confused.com. 96% of customers recommend us.

  2. 2
    Check My House Price https://www.foxtons.co.uk

    Property Value Estimator — Over 13,000 Buyers And Renters Register With Foxtons Each Week. Book Your Free Valuation

  3. 3
    Search Property To Rent | OnTheMarket | Houses for Sale https://www.onthemarket.com

    Find your perfect property on OnTheMarket. Thousands of properties added regularly. OnTheMarket: Easy-to-use search tools...

  4. 4
    Studio Room for Rent London | SpareRoom® https://www.spareroom.co.uk › room-for-rent › london

    Your Safety is Our Top Priority, With Our Team of Moderators Working 7 Days a Week. Search Based on What's Important to You & Find Your Perfect...

  5. 5
    Free Accurate Valuation https://www.zoopla.co.uk › home › valuation

    Zoopla — Get an accurate valuation with no strings attached - it's free, simple, and no-obligation. Looking to sell?

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Confused.com shines with a 96% customer recommendation rate, emphasizing effortless car insurance switching. Foxtons entices with free property valuations, leveraging a vast weekly registration of buyers and renters. OnTheMarket offers a user-friendly property search experience, while SpareRoom prioritizes safety in room rentals. Zoopla provides free, no-obligation property valuations, appealing to potential sellers.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.