UK Services Real Estate Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – UK

Google AI Overview visibility for Services Real Estate Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.66581717235
91.3341828276
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 24%
Navigational 1%
Seasonal 0%
Local 18%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 UK Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
onthemarket.com 37.09
yourparkingspace.co.uk 7.8
spareroom.co.uk 5.08
purplebricks.co.uk 3.81
taylorwimpey.co.uk 2.51
barratthomes.co.uk 2.34
openrent.co.uk 2.06
zoopla.co.uk 1.91
bellway.co.uk 1.85
yopa.co.uk 1.71
others 33.84
  • onthemarket.com - 37.09%
  • yourparkingspace.co.uk - 7.8%
  • spareroom.co.uk - 5.08%
  • purplebricks.co.uk - 3.81%
  • taylorwimpey.co.uk - 2.51%
  • barratthomes.co.uk - 2.34%
  • openrent.co.uk - 2.06%
  • zoopla.co.uk - 1.91%
  • bellway.co.uk - 1.85%
  • yopa.co.uk - 1.71%
  • others - 33.84%

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In the real estate PPC landscape, onthemarket.com leads with 37.09% click share, while ‘others’ collectively hold 33.84%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date onthemarket.com purplebricks.co.uk getagent.co.uk yopa.co.uk confused.com barratthomes.co.uk regus.com taylorwimpey.co.uk zoopla.co.uk airbnb.co.uk
2026/05/01 15.84% 6.73% 3.28% 2.51% 3.55% 3.23% 3.5% 2.13% 2.4% 1.73%
2026/05/02 15.8% 5.37% 2.5% 2.81% 1.79% 3.08% 4.03% 1.6% 2.52% 2.2%
2026/05/03 15.78% 4.74% 2.67% 3.34% 1.05% 3.8% 3.36% 1.82% 2.02% 2.04%
2026/05/04 14.22% 6.3% 3.23% 4.16% 3.22% 3.05% 3% 2.4% 1.99% 1.21%
2026/05/05 14.04% 8.08% 3.73% 4.23% 4.52% 2.72% 2.64% 2.64% 2.06% 2%
2026/05/06 13.63% 6.1% 3.12% 3.03% 2.48% 3.15% 2.53% 2.2% 2.24% 1.98%
2026/05/07 11.65% 5.78% 3.74% 3.57% 4.15% 2.74% 3.05% 1.79% 1.81% 2.05%
2026/05/08 18.27% 6.13% 3.05% 2.71% 2.51% 3.42% 2.28% 2.03% 1.59% 1.65%
2026/05/09 15.63% 6.06% 2.91% 2.73% 1.3% 4.31% 2.3% 2.3% 1.72% 1.89%
2026/05/10 17.02% 6.29% 2.58% 2.47% 1.47% 4.52% 2.14% 2.12% 1.47% 2%
2026/05/11 18.92% 8% 3.28% 4.16% 3.07% 4.04% 2% 2.65% 1.54% 1.87%
2026/05/12 18.99% 7.78% 3.84% 4.74% 3.3% 3.07% 2.56% 3.09% 1.53% 2.02%
2026/05/13 18.33% 7.4% 3.39% 4.88% 3.54% 2.54% 2.58% 2.83% 1.76% 1.75%
2026/05/14 18.62% 8.15% 3.19% 4.9% 2.78% 2.28% 2.7% 2.82% 1.8% 2.1%
2026/05/15 18.14% 6.09% 3.03% 2.7% 2.49% 3.39% 2.26% 2.02% 1.58% 1.64%
2026/05/16 17.46% 8.07% 3.34% 4.02% 3.61% 2.45% 2.89% 3.27% 2.23% 3.23%
2026/05/17 17.86% 6.14% 3.59% 3.38% 4.58% 2.44% 2.55% 3.03% 2.02% 4.64%
2026/05/18 16.59% 7.64% 3.97% 4.34% 2.56% 2.61% 2.74% 3.07% 2.09% 3.42%
2026/05/19 14.42% 8.5% 4.8% 4.03% 2.11% 2.45% 3.15% 2.88% 2.4% 3.14%
2026/05/20 15.73% 7.53% 6.03% 3.73% 3.41% 2.24% 2.74% 2.43% 2.31% 1.46%
2026/05/21 15.78% 8% 5.75% 3.55% 4.71% 2.58% 2.73% 2.59% 2.18% 1.74%
2026/05/22 15.26% 8.78% 4.57% 3.62% 3.66% 2.78% 2.51% 2.81% 2.47% 1.58%
2026/05/23 16.69% 6.56% 4.12% 3.42% 3.98% 3% 2.32% 3.36% 2.51% 1.36%
2026/05/24 16.33% 5.71% 4.28% 3.2% 4.85% 3.58% 2.15% 3.05% 2.35% 1.32%
2026/05/25 17.37% 7.44% 5.15% 3.24% 3.07% 3.1% 1.77% 2.37% 2.02% 1.48%
2026/05/26 18.28% 9.68% 4.97% 2.7% 2.54% 3.16% 2.09% 2.79% 1.58% 1.52%
2026/05/27 17.12% 9.85% 3.6% 3.18% 2.43% 3.65% 2.32% 3.49% 1.9% 1.48%
2026/05/28 19.95% 5.76% 4.1% 4.09% 2.79% 2.85% 2.24% 3.09% 2.05% 1.38%
2026/05/29 19.45% 5.48% 4.01% 4.3% 2.19% 2.45% 2.33% 2.96% 1.89% 1.66%
2026/05/30 18.83% 9.64% 4.05% 3.4% 3.34% 1.83% 2.36% 2.89% 1.61% 0.98%
2026/05/31 19.35% 10.27% 3.81% 3.34% 2.78% 2.38% 2.21% 2.1% 1.72% 1.44%
  • onthemarket.com
  • purplebricks.co.uk
  • getagent.co.uk
  • yopa.co.uk
  • confused.com
  • barratthomes.co.uk
  • regus.com
  • taylorwimpey.co.uk
  • zoopla.co.uk
  • airbnb.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, onthemarket.com led with fluctuating spend shares, peaking at 19.95%. Purplebricks.co.uk saw a steady rise, ending at 10.27%. Getagent.co.uk and yopa.co.uk showed moderate growth, while confused.com and barratthomes.co.uk experienced varied trends. Regus.com and taylorwimpey.co.uk maintained stability, and zoopla.co.uk and airbnb.co.uk had minor fluctuations.

Market Exposure

Competitor Count for UK Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 983
2026/05/02 909
2026/05/03 977
2026/05/04 1060
2026/05/05 1079
2026/05/06 1042
2026/05/07 1037
2026/05/08 1094
2026/05/09 1030
2026/05/10 1051
2026/05/11 1322
2026/05/12 1447
2026/05/13 1380
2026/05/14 1450
2026/05/15 1094
2026/05/16 1357
2026/05/17 1371
2026/05/18 1367
2026/05/19 1352
2026/05/20 1416
2026/05/21 1515
2026/05/22 1499
2026/05/23 1485
2026/05/24 1462
2026/05/25 1596
2026/05/26 1608
2026/05/27 1574
2026/05/28 1499
2026/05/29 1458
2026/05/30 1439
2026/05/31 1455

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May began with 983 advertisers, dipping to 909 by May 2. A steady climb followed, peaking at 1,608 on May 26. The month concluded with 1,455 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
onthemarket.com 2.55%
getagent.co.uk 0.42%
sothebysrealty.co.uk 0.38%
lucasfox.com 0.35%
holidayhomes.co.uk 0.3%
augustcollections.com -0.39%
airbnb.co.uk -0.46%
yourparkingspace.co.uk -1.01%
bellway.co.uk -1.15%
spareroom.co.uk -2.52%

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In the past month, onthemarket.com surged by 2.55% in click share, while spareroom.co.uk dropped by 2.52%.

Campaign Efficiency

UK Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date onthemarket.com purplebricks.co.uk confused.com barratthomes.co.uk yourparkingspace.co.uk yopa.co.uk airbnb.co.uk taylorwimpey.co.uk spareroom.co.uk bellway.co.uk
2026/05/01 26.86% 5.05% 2.86% 3.79% 3.32% 1.81% 2.68% 2.42% 3.12% 3.08%
2026/05/02 26.7% 3.16% 1.58% 3.39% 2.91% 2.16% 3.38% 1.46% 3.94% 3.64%
2026/05/03 27.6% 2.62% 1.16% 4.5% 3.45% 2.27% 3% 1.85% 3.28% 1.66%
2026/05/04 25.78% 3.81% 2.82% 3.64% 3.38% 2.78% 1.93% 2.5% 3.53% 2.24%
2026/05/05 25.23% 5.03% 4.13% 3.3% 3.11% 2.92% 2.97% 3.16% 2.51% 4.17%
2026/05/06 25.98% 3.78% 2.27% 3.7% 2.15% 2.1% 2.88% 2.44% 3.09% 2.8%
2026/05/07 22.42% 4.01% 3.87% 3.13% 3.59% 2.44% 3.24% 2.03% 2.85% 2.57%
2026/05/08 30.25% 3.98% 1.97% 4.04% 2.96% 1.87% 2.33% 2.34% 2.36% 2.11%
2026/05/09 26.48% 3.58% 0.88% 5.06% 2.63% 1.74% 2.71% 2.47% 2.65% 2.92%
2026/05/10 29.72% 3.65% 1.24% 5.46% 2.65% 1.52% 2.71% 2.2% 2.28% 3.61%
2026/05/11 29.91% 5.19% 2.45% 4.82% 2.1% 2.37% 2.34% 2.68% 2.32% 6.91%
2026/05/12 31.63% 5.14% 2.81% 3.54% 1.8% 2.82% 2.69% 3.23% 1.74% 5.3%
2026/05/13 31.69% 4.49% 2.99% 2.94% 2.32% 3% 2.31% 3% 2.41% 4.1%
2026/05/14 30.72% 5.35% 2.16% 2.4% 2.32% 2.88% 2.94% 2.83% 2.38% 5.66%
2026/05/15 30.25% 3.98% 1.97% 4.04% 2.96% 1.87% 2.33% 2.34% 2.36% 2.11%
2026/05/16 30.75% 4.78% 3.23% 2.55% 2.16% 2.52% 4.73% 3.18% 3.12% 1.16%
2026/05/17 31.32% 3.41% 4.14% 2.56% 2.22% 2.06% 6.67% 2.86% 2.17% 0.78%
2026/05/18 30.31% 4.62% 2.41% 2.91% 2.25% 2.78% 5.12% 3.05% 2.87% 0.75%
2026/05/19 27.64% 5.44% 2.11% 2.88% 3.23% 2.61% 4.89% 3% 2.21% 0.88%
2026/05/20 30.43% 4.86% 3.18% 2.49% 3.18% 2.37% 2.08% 2.42% 2.48% 1.01%
2026/05/21 28.62% 5.14% 4.22% 2.91% 2.28% 2.2% 2.39% 2.45% 2.81% 2.02%
2026/05/22 27.14% 5.84% 3.55% 3.21% 2.42% 2.22% 1.96% 2.69% 2.27% 3.47%
2026/05/23 28.55% 3.67% 3.31% 3.55% 1.95% 1.98% 1.69% 3.33% 1.96% 2.88%
2026/05/24 27.92% 3.15% 4.08% 4.41% 2.31% 1.98% 1.74% 2.98% 1.73% 1.64%
2026/05/25 28.56% 4.39% 2.67% 3.74% 1.65% 1.97% 2.13% 2.08% 1.57% 0.89%
2026/05/26 28.84% 6.6% 2.39% 3.59% 1.75% 1.65% 1.84% 2.69% 1.16% 0.83%
2026/05/27 27.98% 6.79% 2.03% 4.15% 1.8% 1.9% 1.92% 3.48% 1.37% 0.69%
2026/05/28 32.6% 3.84% 2.35% 3.03% 1.7% 2.51% 1.85% 2.95% 1.39% 1.11%
2026/05/29 31.76% 3.68% 1.69% 2.57% 2.53% 2.65% 2.2% 2.64% 1.31% 0.91%
2026/05/30 31.78% 6.03% 3.08% 1.87% 1.86% 2.12% 1.2% 2.61% 1.35% 0.99%
2026/05/31 33.01% 6.33% 2.45% 2.36% 2.28% 1.95% 1.86% 1.74% 1.48% 0.95%
  • onthemarket.com
  • purplebricks.co.uk
  • confused.com
  • barratthomes.co.uk
  • yourparkingspace.co.uk
  • yopa.co.uk
  • airbnb.co.uk
  • taylorwimpey.co.uk
  • spareroom.co.uk
  • bellway.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, onthemarket.com led with a steady rise, peaking at 33.01%. Purplebricks.co.uk showed fluctuations, ending at 6.33%. Confused.com and barratthomes.co.uk had varied trends, while airbnb.co.uk spiked mid-month. Taylorwimpey.co.uk and spareroom.co.uk saw declines, with bellway.co.uk experiencing a significant drop.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services - Last month
  1. 1
    Bellway Homes | Save Up To £25,000 | New Homes in Oldham https://www.bellway.co.uk › oldham › incentives

    We're proud to be crowned ‘Large Housebuilder of the Year’. Personalise your new Bellway home with up to £25,000 to spend. Calling First Time Buyers.

  2. 2
    New Build Homes in Central London | Berkeley Developments https://www.berkeleygroup.co.uk

    Exclusive new properties for sale across Central London. Book your viewing today. We're proud to offer a diverse range of homes in Central London, catering to...

  3. 3
    Chestertons Estate Agent - Check The Value Of Your Home https://www.chestertons.co.uk

    Chestertons - Big Enough to Deliver, Small Enough to Care. A Connected London-wide Network

  4. 4
    Compare Car Insurance https://www.confused.com/

    Cheap Car Insurance Quotes — Compare car insurance quotes with Confused.com. 96% of customers recommend us!

  5. 5
    OnTheMarket https://www.onthemarket.com

    OnTheMarket Property Search — Property, Houses & Flats for Sale & to Rent

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In the competitive realm of real estate PPC ads, Bellway Homes shines with a compelling offer of up to £25,000 savings, targeting first-time buyers. Berkeley Developments entices with exclusive Central London properties, while Chestertons emphasizes personalized service. Confused.com and OnTheMarket diversify the landscape with insurance and property search solutions.

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