Share of Clicks for top 10 UK Services Real Estate Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| onthemarket.com | 16.86 |
| zoopla.co.uk | 4.77 |
| barratthomes.co.uk | 4.56 |
| taylorwimpey.co.uk | 3.57 |
| purplebricks.co.uk | 3.53 |
| openrent.co.uk | 2.48 |
| bellway.co.uk | 2.42 |
| airbnb.co.uk | 2.36 |
| spareroom.co.uk | 2.26 |
| getagent.co.uk | 2.24 |
| others | 54.95 |
- onthemarket.com - 16.86%
- zoopla.co.uk - 4.77%
- barratthomes.co.uk - 4.56%
- taylorwimpey.co.uk - 3.57%
- purplebricks.co.uk - 3.53%
- openrent.co.uk - 2.48%
- bellway.co.uk - 2.42%
- airbnb.co.uk - 2.36%
- spareroom.co.uk - 2.26%
- getagent.co.uk - 2.24%
- others - 54.95%
Copyright © Adthena. All rights reserved.
In the real estate PPC landscape, ‘onthemarket.com’ leads with 16.86% click share, while ‘others’ dominate at 54.95%, overshadowing ‘zoopla.co.uk’ at 4.77%.
Share of Spend for the top 10 UK Services Real Estate Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | onthemarket.com | barratthomes.co.uk | taylorwimpey.co.uk | purplebricks.co.uk | yopa.co.uk | getagent.co.uk | regus.com | zoopla.co.uk | goodmove.co.uk | bellway.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 3.73% | 3.25% | 2.86% | 7.34% | 3.44% | 4.98% | 4.01% | 3.42% | 1.91% | 1.77% |
| 2025/12/02 | 3.72% | 3.21% | 2.75% | 6.75% | 3.2% | 5.54% | 3.83% | 3.21% | 2.18% | 1.66% |
| 2025/12/03 | 3.86% | 2.95% | 2.58% | 6.73% | 3.79% | 5.84% | 3.61% | 3.91% | 2.35% | 1.61% |
| 2025/12/04 | 3.59% | 3.5% | 2.27% | 5.68% | 3.43% | 5.49% | 4.15% | 3.43% | 2.24% | 1.68% |
| 2025/12/05 | 3.58% | 3.04% | 2.51% | 4.86% | 4.06% | 4.46% | 3.12% | 4.11% | 2.55% | 1.86% |
| 2025/12/06 | 4.23% | 3.7% | 2.54% | 4.79% | 3.45% | 3.79% | 3.95% | 4.27% | 3.21% | 1.84% |
| 2025/12/07 | 4.06% | 3.87% | 2.18% | 4.71% | 2.97% | 3.17% | 3.34% | 3.46% | 2.3% | 1.72% |
| 2025/12/08 | 3.38% | 4.39% | 1.82% | 6% | 3.42% | 4.74% | 3.7% | 4.02% | 2.24% | 1.93% |
| 2025/12/09 | 3.07% | 3.98% | 1.88% | 6.2% | 3.57% | 4.96% | 3.95% | 3.61% | 2.26% | 2.03% |
| 2025/12/10 | 3.3% | 3.97% | 1.66% | 4.57% | 3.93% | 4.71% | 3.37% | 3.98% | 2.54% | 1.91% |
| 2025/12/11 | 3.47% | 3.1% | 1.68% | 4.41% | 3.86% | 4.96% | 3.72% | 3.97% | 2.72% | 2.06% |
| 2025/12/12 | 3.68% | 3.52% | 2.04% | 4.19% | 3.64% | 5.06% | 4.01% | 3.85% | 2.54% | 1.99% |
| 2025/12/13 | 4.38% | 3.95% | 2.24% | 3.39% | 3.48% | 5.3% | 4.15% | 3.77% | 2.83% | 2.11% |
| 2025/12/14 | 4.31% | 3.3% | 2.49% | 2.8% | 3.2% | 5.06% | 4.04% | 4.04% | 3.1% | 2.07% |
| 2025/12/15 | 3.81% | 3.85% | 1.73% | 4.96% | 3.49% | 5.35% | 4.19% | 5% | 2.12% | 2.11% |
| 2025/12/16 | 3.84% | 3.84% | 2.09% | 5.23% | 3.62% | 5.71% | 4.04% | 4.9% | 2.67% | 2.59% |
| 2025/12/17 | 3.66% | 2.95% | 1.93% | 4.84% | 3.24% | 5.48% | 4.02% | 4.02% | 2.16% | 2.32% |
| 2025/12/18 | 3.51% | 2.83% | 2.11% | 4.36% | 3.82% | 4.71% | 4.32% | 3.05% | 2.61% | 1.96% |
| 2025/12/19 | 3.38% | 3.59% | 1.94% | 4.09% | 3.6% | 4.75% | 4.02% | 3.59% | 2.77% | 2.27% |
| 2025/12/20 | 3.26% | 4.66% | 1.85% | 3.63% | 3.17% | 4.14% | 4.25% | 3.02% | 2.83% | 2.25% |
| 2025/12/21 | 3.66% | 4.65% | 2.06% | 3.5% | 2.74% | 3.34% | 4.38% | 3.25% | 3.31% | 2.13% |
| 2025/12/22 | 2.85% | 3.86% | 2.24% | 4.89% | 3.43% | 4.01% | 4.25% | 3.3% | 3.06% | 1.94% |
| 2025/12/23 | 3.11% | 4.59% | 1.04% | 5.06% | 3.27% | 4.26% | 3.99% | 3.34% | 2.55% | 2.44% |
| 2025/12/24 | 3.18% | 5.9% | 1.05% | 3.58% | 3.07% | 4.11% | 3.72% | 3.87% | 3.15% | 2.35% |
| 2025/12/25 | 2.98% | 6.07% | 1.02% | 3.51% | 2.85% | 3.41% | 3.91% | 3.29% | 2.88% | 2.3% |
| 2025/12/26 | 5.46% | 6.22% | 3.47% | 3.42% | 2.75% | 2.5% | 3.86% | 3.11% | 2.68% | 1.77% |
| 2025/12/27 | 10.7% | 4.02% | 4.24% | 2.69% | 2.39% | 2.69% | 3.77% | 3.62% | 2.53% | 2.05% |
| 2025/12/28 | 10.93% | 3.6% | 4.33% | 3.05% | 2.67% | 3.17% | 4.06% | 3.42% | 2.04% | 1.97% |
| 2025/12/29 | 7.77% | 5.24% | 4.22% | 4.29% | 3.81% | 3.38% | 3.69% | 3.44% | 1.74% | 2.06% |
| 2025/12/30 | 8.52% | 5.97% | 4.34% | 5.45% | 3.9% | 3.18% | 3.8% | 3.61% | 1.62% | 1.34% |
| 2025/12/31 | 9.09% | 5.33% | 4.67% | 4.31% | 4.28% | 3.82% | 3.78% | 3.18% | 1.77% | 0.98% |
- onthemarket.com
- barratthomes.co.uk
- taylorwimpey.co.uk
- purplebricks.co.uk
- yopa.co.uk
- getagent.co.uk
- regus.com
- zoopla.co.uk
- goodmove.co.uk
- bellway.co.uk
Copyright © Adthena. All rights reserved.
In December 2025, onthemarket.com saw a dramatic rise in PPC spend share, peaking at 10.93% on December 28. Meanwhile, barratthomes.co.uk and taylorwimpey.co.uk experienced steady growth, ending the month at 5.33% and 4.67%, respectively. Purplebricks.co.uk fluctuated, closing at 4.31%. Overall, the month concluded with significant shifts in advertiser spend share.
Competitor Count for UK Services Real Estate Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1469 |
| 2025/12/02 | 1404 |
| 2025/12/03 | 1418 |
| 2025/12/04 | 1415 |
| 2025/12/05 | 1471 |
| 2025/12/06 | 1355 |
| 2025/12/07 | 1378 |
| 2025/12/08 | 1376 |
| 2025/12/09 | 1424 |
| 2025/12/10 | 1393 |
| 2025/12/11 | 1430 |
| 2025/12/12 | 1443 |
| 2025/12/13 | 1421 |
| 2025/12/14 | 1425 |
| 2025/12/15 | 1500 |
| 2025/12/16 | 1559 |
| 2025/12/17 | 1530 |
| 2025/12/18 | 1521 |
| 2025/12/19 | 1506 |
| 2025/12/20 | 1476 |
| 2025/12/21 | 1445 |
| 2025/12/22 | 1470 |
| 2025/12/23 | 1510 |
| 2025/12/24 | 1484 |
| 2025/12/25 | 1445 |
| 2025/12/26 | 1449 |
| 2025/12/27 | 1435 |
| 2025/12/28 | 1393 |
| 2025/12/29 | 1427 |
| 2025/12/30 | 1417 |
| 2025/12/31 | 1392 |
Copyright © Adthena. All rights reserved.
December saw a dynamic shift in advertiser numbers, peaking at 1,559 mid-month before settling at 1,392.
