UK Services Real Estate Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – UK

Google AI Overview visibility for Services Real Estate Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.97644075617
91.0235592438
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 24%
Navigational 2%
Seasonal 0%
Local 23%
Problem Solving 13%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
onthemarket.com 28.2
yourparkingspace.co.uk 8.29
purplebricks.co.uk 7.13
barratthomes.co.uk 3.95
zoopla.co.uk 3.47
taylorwimpey.co.uk 2.74
spareroom.co.uk 2.41
airbnb.co.uk 2.39
openrent.co.uk 1.75
bellway.co.uk 1.75
others 37.92
  • onthemarket.com - 28.2%
  • yourparkingspace.co.uk - 8.29%
  • purplebricks.co.uk - 7.13%
  • barratthomes.co.uk - 3.95%
  • zoopla.co.uk - 3.47%
  • taylorwimpey.co.uk - 2.74%
  • spareroom.co.uk - 2.41%
  • airbnb.co.uk - 2.39%
  • openrent.co.uk - 1.75%
  • bellway.co.uk - 1.75%
  • others - 37.92%

Copyright © Adthena. All rights reserved.

In the real estate PPC landscape, ‘onthemarket.com’ leads with 28.20% click share, while ‘others’ collectively dominate at 37.92%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date purplebricks.co.uk onthemarket.com getagent.co.uk taylorwimpey.co.uk zoopla.co.uk airbnb.co.uk barratthomes.co.uk regus.com yopa.co.uk bellway.co.uk
2026/07/01 10.1% 12.86% 5.84% 1.85% 2.7% 1.71% 3.52% 2.13% 2.74% 1.8%
2026/07/02 10.02% 8.95% 5.82% 2.27% 2.18% 2.36% 3.99% 1.98% 2.73% 5.3%
2026/07/03 9.29% 9.26% 5.6% 2.18% 2.21% 2.51% 4.13% 2.02% 2.84% 2.53%
2026/07/04 9.88% 10.61% 5.54% 2.51% 2.78% 2.64% 4.69% 1.58% 3.26% 1.87%
2026/07/05 9.15% 11.05% 5.15% 2.38% 2.51% 2.79% 5.02% 1.27% 3.1% 3.4%
2026/07/06 10.8% 9.12% 5.49% 2.24% 2.35% 2.55% 4.58% 1.27% 3.22% 5.58%
2026/07/07 11.4% 10.86% 5% 2.7% 3.11% 2.68% 4.91% 1.46% 3.68% 2.05%
2026/07/08 10.07% 10.78% 5.5% 3.24% 4.4% 3.04% 5.32% 1.79% 3.74% 0.88%
2026/07/09 10.52% 11.53% 6.11% 3.09% 4.59% 2.76% 5.24% 1.65% 3.27% 1.1%
2026/07/10 10.67% 12.54% 5.74% 2.55% 3.45% 2.46% 4.96% 1.8% 2.75% 1.06%
2026/07/11 10.02% 15.2% 5.85% 2.48% 2.69% 2.46% 4.49% 1.76% 2.36% 1.65%
2026/07/12 9.83% 12.64% 6.26% 2.62% 2.55% 2.91% 4.55% 1.65% 2.28% 2.07%
2026/07/13 12.59% 10.53% 6.5% 2.35% 2.72% 2.96% 4.19% 1.6% 2.62% 1.86%
2026/07/14 11.91% 10.7% 6.67% 3.53% 2.51% 2.26% 4.48% 1.77% 2.51% 1.62%
2026/07/15 11.81% 14.84% 5.23% 3.26% 2.4% 1.6% 4.01% 1.81% 2.16% 0.8%
2026/07/16 13.77% 9.74% 4.41% 3.11% 3.13% 1.13% 4.61% 2.26% 2.08% 0.75%
2026/07/17 12.24% 10.8% 5.29% 2.92% 3.47% 1.11% 5.06% 2.38% 2.69% 0.96%
2026/07/18 10.09% 13.76% 4.83% 3.52% 2.89% 1.33% 5.32% 2.59% 3.64% 1.14%
2026/07/19 10.52% 15.18% 5.18% 2.93% 3.11% 1.4% 4.87% 1.96% 2.71% 2.52%
2026/07/20 12.17% 14.33% 3.69% 2.63% 2.78% 1.19% 4.62% 2.39% 2.18% 0.99%
2026/07/21 11.79% 10.58% 6.63% 3.52% 2.48% 2.23% 4.43% 1.75% 2.48% 1.61%
2026/07/22 11.51% 11.95% 5.6% 2.89% 2.83% 2.18% 4.67% 2.22% 2.7% 1.25%
2026/07/23 11.13% 11.88% 5.89% 2.96% 2.83% 2.24% 4.43% 1.83% 2.55% 1.23%
2026/07/24 11.78% 12.57% 5.32% 2.92% 3.54% 2.16% 4.33% 2.04% 2.66% 1.37%
2026/07/25 11.41% 13.45% 5.39% 2.81% 3.09% 2.26% 4.58% 1.75% 2.66% 1.36%
2026/07/26 12.07% 11.67% 6.2% 2.81% 3.38% 2.57% 4.53% 1.87% 2.5% 1.23%
2026/07/27 10.59% 11.79% 6.2% 2.94% 2.7% 2.86% 4.05% 2% 1.85% 0.96%
2026/07/28 11.25% 12.94% 6.02% 2.78% 2.73% 2.87% 3.54% 2.03% 1.8% 0.92%
2026/07/29 13.28% 13.79% 5.03% 3.02% 3.9% 2.22% 2.44% 2.54% 1.5% 0.78%
2026/07/30 13.5% 13.2% 4.7% 3.48% 4.01% 1.8% 2.16% 2.79% 1.74% 0.79%
2026/07/31 15.18% 14.04% 3.9% 3.77% 3.6% 3.21% 2.54% 2.41% 1.57% 0.93%
  • purplebricks.co.uk
  • onthemarket.com
  • getagent.co.uk
  • taylorwimpey.co.uk
  • zoopla.co.uk
  • airbnb.co.uk
  • barratthomes.co.uk
  • regus.com
  • yopa.co.uk
  • bellway.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Purplebricks.co.uk’s PPC spend share rose from 10.1% to 15.18%. Onthemarket.com fluctuated, peaking at 15.2%. Getagent.co.uk saw a decline, ending at 3.9%. Taylorwimpey.co.uk and Zoopla.co.uk showed moderate increases, while Airbnb.co.uk and Barratthomes.co.uk experienced varied trends. Regus.com and Yopa.co.uk remained stable, with Bellway.co.uk declining.

Market Exposure

Competitor Count for UK Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 1063
2026/07/02 1135
2026/07/03 1125
2026/07/04 1108
2026/07/05 1144
2026/07/06 1148
2026/07/07 1181
2026/07/08 1117
2026/07/09 1069
2026/07/10 1156
2026/07/11 1209
2026/07/12 1187
2026/07/13 1211
2026/07/14 1204
2026/07/15 1206
2026/07/16 1180
2026/07/17 1077
2026/07/18 995
2026/07/19 1084
2026/07/20 1058
2026/07/21 1204
2026/07/22 1246
2026/07/23 1230
2026/07/24 1228
2026/07/25 1260
2026/07/26 1305
2026/07/27 1248
2026/07/28 1312
2026/07/29 1102
2026/07/30 1039
2026/07/31 946

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in advertisers, peaking at 1,312 on July 28. The month concluded with a decline to 946, reflecting a fluctuating competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
yourparkingspace.co.uk 2.1%
onthemarket.com 1.49%
spareroom.co.uk 0.43%
purplebricks.co.uk 0.37%
quintainliving.com 0.24%
berkeleygroup.co.uk -0.25%
newhomesforsale.co.uk -0.32%
bellway.co.uk -0.66%
sothebysrealty.co.uk -0.71%
barratthomes.co.uk -0.85%

Copyright © Adthena. All rights reserved.

YourParkingSpace.co.uk surged with a 2.10 increase, while BarrattHomes.co.uk dropped by 0.85. OnTheMarket.com gained 1.49, contrasting SothebysRealty.co.uk’s 0.71 decline.

Campaign Efficiency

UK Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date onthemarket.com purplebricks.co.uk yourparkingspace.co.uk airbnb.co.uk taylorwimpey.co.uk barratthomes.co.uk getagent.co.uk berkeleygroup.co.uk bellway.co.uk sothebysrealty.co.uk
2026/07/01 23.5% 6.35% 2.99% 2.44% 1.98% 4.5% 2.99% 1.33% 2.25% 1.46%
2026/07/02 15.55% 7.21% 1.69% 3.82% 2.43% 5.33% 2.85% 2.96% 5.71% 2.26%
2026/07/03 15.33% 8.48% 2.59% 3.59% 2.31% 5.31% 2.71% 2.54% 3.21% 1.86%
2026/07/04 17.88% 6.53% 1.52% 3.91% 2.77% 6.18% 2.74% 2.17% 2.3% 3.06%
2026/07/05 18.73% 6.06% 2.1% 3.94% 2.59% 6.55% 2.39% 2.15% 4.74% 2.46%
2026/07/06 15.48% 7.73% 1.68% 3.6% 2.31% 6.04% 2.6% 1.74% 6.29% 3.46%
2026/07/07 18.41% 7.79% 1.47% 3.74% 2.84% 6.46% 2.52% 2.4% 2.59% 4.99%
2026/07/08 19.41% 6.05% 2.12% 4.9% 3.45% 7.16% 2.8% 2.52% 0.79% 2.56%
2026/07/09 21.23% 6.26% 2.17% 4.31% 3.44% 7.24% 3.19% 1.57% 0.98% 2.25%
2026/07/10 21.76% 6.79% 2.08% 3.8% 2.7% 6.57% 2.83% 2.45% 0.98% 3.11%
2026/07/11 25.66% 6.32% 1.04% 3.34% 2.5% 5.77% 2.96% 2.64% 2% 2.26%
2026/07/12 21.08% 6.12% 1.41% 4.33% 2.57% 5.61% 3.29% 2.61% 2.42% 2.66%
2026/07/13 18.54% 8.85% 1.77% 4.49% 2.44% 5.36% 3.29% 1.79% 2.35% 3.29%
2026/07/14 18.04% 7.74% 1.91% 3.43% 4.36% 5.77% 3.59% 1.69% 2.13% 1.97%
2026/07/15 23.73% 8.44% 1.62% 2.38% 3.81% 4.86% 2.84% 2.75% 0.65% 2.39%
2026/07/16 16.26% 11.76% 2.36% 1.46% 3.28% 5.47% 2.17% 3.19% 0.55% 2.59%
2026/07/17 19.42% 8.1% 3.28% 1.7% 2.85% 6.1% 3.14% 2.36% 0.75% 1.44%
2026/07/18 24.83% 5.81% 3.05% 1.82% 3.53% 6.53% 2.49% 2.08% 0.83% 1.15%
2026/07/19 25.72% 6.3% 1.99% 2.04% 2.75% 5.8% 3% 3.08% 3.07% 1.26%
2026/07/20 23.95% 9.88% 3.79% 1.6% 2.49% 5.6% 1.94% 1.68% 0.71% 1.59%
2026/07/21 18.04% 7.74% 1.91% 3.43% 4.36% 5.77% 3.59% 1.69% 2.13% 1.97%
2026/07/22 20.82% 7.61% 1.87% 3.33% 2.99% 6.19% 2.97% 2.36% 1.31% 2.09%
2026/07/23 21.07% 7.55% 2.19% 3.41% 3.2% 5.72% 3.22% 2.48% 1.21% 1.73%
2026/07/24 21.99% 7.9% 2.27% 3.2% 3.05% 5.46% 2.62% 2.19% 1.61% 2.79%
2026/07/25 23.89% 7.04% 1.71% 3.3% 2.94% 5.72% 2.77% 2.55% 1.3% 2.25%
2026/07/26 21% 7.81% 3.01% 3.85% 3.07% 5.92% 3.21% 1.7% 1.27% 1.36%
2026/07/27 20.61% 6.66% 1.89% 4.26% 3.21% 5.18% 3.3% 1.95% 0.8% 2.3%
2026/07/28 22.03% 7.04% 2.27% 4.4% 2.89% 4.52% 3.14% 1.44% 0.8% 1.47%
2026/07/29 24.48% 8.21% 3.48% 3.33% 3.11% 2.96% 2.61% 1.57% 0.6% 0.52%
2026/07/30 23.77% 8.69% 5.06% 2.78% 3.73% 2.58% 2.36% 2.17% 0.59% 0.36%
2026/07/31 24.41% 8.89% 6.28% 4.46% 3.87% 2.95% 2.07% 1.08% 0.65% 0.38%
  • onthemarket.com
  • purplebricks.co.uk
  • yourparkingspace.co.uk
  • airbnb.co.uk
  • taylorwimpey.co.uk
  • barratthomes.co.uk
  • getagent.co.uk
  • berkeleygroup.co.uk
  • bellway.co.uk
  • sothebysrealty.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, onthemarket.com led with fluctuating impressions, peaking at 25.72%. Purplebricks.co.uk showed steady growth, ending at 8.89%. Yourparkingspace.co.uk surged to 6.28%, while airbnb.co.uk closed at 4.46%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services - Last month
  1. 1
    Houses & Apartments Available https://www.bellway.co.uk › raynes-park › cavendish-grove

    20 mins to Waterloo — No wait, no risk. Chain-free. 20 mins to Waterloo. Own New Rate Reducer available. Bellway is delighted to be named ‘Large Housebuilder of the...

  2. 2
    New Build Homes in East London | Berkeley Developments https://www.berkeleygroup.co.uk

    Exclusive new properties for sale across East London. Book your viewing today. We're proud to offer a diverse range of homes in East London, catering to every need.

  3. 3
    Welcome to Islington Properties https://www.islingtonproperties.com

    We Offer Competitive Rates. Expert Knowledge Of The Local Market. Transparency of Costs. Pro-active Approach. Types: Get in touch today, Free Valuation, Request Online.

  4. 4
    OnTheMarket Official Site! | Find Properties for Sale https://www.onthemarket.com › properties › buy_and_sell

    OnTheMarket | Property, Houses & Flats for Sale & to Rent. We Have All the Tools That You Need To Help You Buy, Sell or Rent. Visit OnTheMarket Now! Search now. Instant home valuation.

  5. 5
    Luxury Properties for Sale in UK | UK Sotheby's International Realty https://www.sothebysrealty.co.uk

    From modern flats to elegant townhouses, find a property that suits your lifestyle.

Copyright © Adthena. All rights reserved.

In the competitive realm of real estate PPC ads, Bellway.co.uk stands out with its promise of “no wait, no risk” chain-free homes, emphasizing convenience and security. Berkeleygroup.co.uk highlights exclusivity and diversity in East London, appealing to varied needs. Islingtonproperties.com focuses on competitive rates and local expertise, ensuring transparency. Onthemarket.com offers comprehensive tools for buying, selling, or renting, while Sothebysrealty.co.uk showcases luxury living, catering to aspirational lifestyles. Each ad uniquely targets specific buyer motivations, from convenience to luxury.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports