UK Services Real Estate Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – UK

Google AI Overview visibility for Services Real Estate Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.76741109017
91.2325889098
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 23%
Navigational 1%
Seasonal 0%
Local 20%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 UK Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
onthemarket.com 31.56
yourparkingspace.co.uk 8.59
purplebricks.co.uk 5.14
barratthomes.co.uk 2.9
taylorwimpey.co.uk 2.73
spareroom.co.uk 2.23
zoopla.co.uk 2.17
openrent.co.uk 2.1
lucasfox.com 2.03
yopa.co.uk 1.74
others 38.81
  • onthemarket.com - 31.56%
  • yourparkingspace.co.uk - 8.59%
  • purplebricks.co.uk - 5.14%
  • barratthomes.co.uk - 2.9%
  • taylorwimpey.co.uk - 2.73%
  • spareroom.co.uk - 2.23%
  • zoopla.co.uk - 2.17%
  • openrent.co.uk - 2.1%
  • lucasfox.com - 2.03%
  • yopa.co.uk - 1.74%
  • others - 38.81%

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In the real estate PPC landscape, ‘onthemarket.com’ dominates with 31.56% click share, while ‘others’ collectively hold 38.81%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date onthemarket.com purplebricks.co.uk getagent.co.uk barratthomes.co.uk yopa.co.uk zoopla.co.uk confused.com taylorwimpey.co.uk regus.com sothebysrealty.co.uk
2026/06/01 14.79% 11.65% 2.61% 2.25% 4.27% 1.76% 3.68% 3.67% 1.92% 1.64%
2026/06/02 14.07% 9.96% 3.02% 1.51% 4.59% 2.1% 1.49% 3.46% 2.37% 1.67%
2026/06/03 15.79% 10.36% 3.65% 3.42% 3.16% 1.78% 2.5% 3.28% 2.16% 1.05%
2026/06/04 12.76% 9.47% 3.73% 1.25% 4.8% 1.8% 3.08% 3.3% 2.4% 2.03%
2026/06/05 14.57% 9.99% 3.31% 1.64% 4.86% 1.96% 3.77% 3.26% 2.31% 1.94%
2026/06/06 16.4% 9.19% 4.44% 2.2% 4.14% 1.82% 3.31% 2.85% 2.19% 1.77%
2026/06/07 15.85% 8.39% 5.22% 1.71% 3.97% 1.96% 3.03% 2.81% 2.18% 2.04%
2026/06/08 13.89% 7.94% 3.24% 2.71% 4.87% 1.56% 2.12% 2.72% 1.8% 2.39%
2026/06/09 13.15% 10.94% 2.65% 2.26% 4.7% 0.86% 2.02% 2.96% 1.9% 2.43%
2026/06/10 15.82% 10.43% 2.56% 2.81% 4.06% 0.64% 2.03% 3.01% 1.96% 2.75%
2026/06/11 12.89% 8.82% 2.6% 3.35% 4.97% 0.87% 2.3% 2.88% 1.63% 2.5%
2026/06/12 12.88% 8.57% 3.86% 3.99% 3.7% 0.91% 2.19% 2.98% 1.98% 2.64%
2026/06/13 14.56% 6.35% 4.27% 4.19% 3.61% 2.25% 1.48% 3.33% 1.5% 2.53%
2026/06/14 13.75% 5.27% 4.05% 4.16% 3.37% 2.59% 2.04% 3% 1.33% 2.74%
2026/06/15 10.78% 7.05% 4.64% 3.67% 3.29% 2.88% 1.63% 3.04% 1.41% 1.6%
2026/06/16 9.98% 7.79% 5.18% 2.84% 2.57% 2.48% 0.85% 2.95% 1.69% 3.24%
2026/06/17 10.44% 8.52% 5.29% 2.86% 2.46% 2.49% 3.66% 2.5% 1.24% 1.12%
2026/06/18 10.41% 9.36% 4.4% 2.68% 2.88% 2.37% 0% 2.93% 1.72% 1.39%
2026/06/19 10.95% 6.26% 5.24% 3.22% 2.53% 1.99% 3.04% 2.71% 1.61% 1.07%
2026/06/20 12.36% 5.9% 5.39% 4.06% 2.39% 3.07% 0.67% 2.9% 1.89% 1.55%
2026/06/21 12.91% 5.9% 4.87% 2.88% 2.78% 2.64% 1.15% 3.01% 1.93% 2.06%
2026/06/22 12.48% 7.97% 5.51% 2.84% 3.56% 3.17% 1.64% 2.7% 1.61% 1.79%
2026/06/23 10.84% 6.84% 4.7% 3.24% 2.89% 2.65% 2.01% 2.36% 1.85% 1.44%
2026/06/24 11.92% 7.31% 5.56% 4.01% 2.17% 2.64% 2.02% 1.89% 1.87% 1.27%
2026/06/25 11.61% 7.37% 5.76% 5.67% 2.31% 2.81% 1.55% 1.57% 1.93% 1.39%
2026/06/26 11.33% 7.12% 6.17% 6.06% 2.74% 3.01% 1.07% 1.58% 2.22% 1.22%
2026/06/27 11.36% 7.14% 6.33% 6.85% 2.61% 2.72% 1.67% 1.62% 1.68% 1.07%
2026/06/28 11.21% 6.26% 6.18% 7.41% 2.65% 2.25% 2.95% 1.82% 1.75% 1.23%
2026/06/29 11.47% 9.26% 6.98% 5.91% 3.12% 2.69% 1.01% 2.28% 1.45% 1.07%
2026/06/30 11.29% 10.58% 6.81% 4.43% 3.31% 3.13% 2.94% 2.25% 1.73% 1.04%
  • onthemarket.com
  • purplebricks.co.uk
  • getagent.co.uk
  • barratthomes.co.uk
  • yopa.co.uk
  • zoopla.co.uk
  • confused.com
  • taylorwimpey.co.uk
  • regus.com
  • sothebysrealty.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, onthemarket.com led with fluctuating spend shares, peaking at 16.40% on June 6. Purplebricks.co.uk saw a decline, ending at 10.58%. Getagent.co.uk steadily rose, finishing at 6.81%. Barratthomes.co.uk surged mid-month, closing at 4.43%. Yopa.co.uk and zoopla.co.uk showed moderate fluctuations, ending at 3.31% and 3.13%, respectively. Confused.com and taylorwimpey.co.uk experienced varied trends, concluding at 2.94% and 2.25%. Regus.com and sothebysrealty.co.uk maintained lower shares, closing at 1.73% and 1.04%.

Market Exposure

Competitor Count for UK Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 1527
2026/06/02 1499
2026/06/03 1574
2026/06/04 1519
2026/06/05 1497
2026/06/06 1473
2026/06/07 1443
2026/06/08 1503
2026/06/09 1399
2026/06/10 1372
2026/06/11 1338
2026/06/12 1308
2026/06/13 1289
2026/06/14 1255
2026/06/15 1259
2026/06/16 1241
2026/06/17 1185
2026/06/18 1158
2026/06/19 1109
2026/06/20 1114
2026/06/21 1060
2026/06/22 1083
2026/06/23 1149
2026/06/24 1127
2026/06/25 1083
2026/06/26 1055
2026/06/27 1075
2026/06/28 1058
2026/06/29 1094
2026/06/30 1045

Copyright © Adthena. All rights reserved.

June began with 1,527 advertisers, peaking at 1,574 on June 3. A steady decline followed, reaching 1,045 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
zoopla.co.uk 1.39%
barratthomes.co.uk 1.37%
theblueground.com 0.84%
bellway.co.uk 0.84%
yourparkingspace.co.uk 0.71%
yopa.co.uk -0.32%
confused.com -0.42%
taylorwimpey.co.uk -0.73%
sothebysrealty.co.uk -0.76%
onthemarket.com -3.36%

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Zoopla.co.uk and barratthomes.co.uk lead with click share gains of 1.39 and 1.37, respectively. Meanwhile, onthemarket.com faces a decline of 3.36.

Campaign Efficiency

UK Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date onthemarket.com purplebricks.co.uk barratthomes.co.uk getagent.co.uk yopa.co.uk theblueground.com lucasfox.com taylorwimpey.co.uk yourparkingspace.co.uk sothebysrealty.co.uk
2026/06/01 25.49% 7.92% 2.39% 1.44% 2.95% 0.09% 1.07% 3.68% 1.81% 2.19%
2026/06/02 25.93% 6.28% 1.41% 1.51% 3.03% 0.17% 1.1% 3.25% 2.5% 2.31%
2026/06/03 28.06% 6.95% 3.99% 1.88% 2.11% 0.07% 1.74% 3.34% 1.88% 1.45%
2026/06/04 23.22% 5.86% 1.17% 1.97% 3.15% 0.41% 2.43% 3.02% 2.24% 3.15%
2026/06/05 26.34% 6.97% 1.71% 1.75% 3.36% 0.4% 1.98% 3.22% 2.14% 2.71%
2026/06/06 29.41% 5.48% 2.41% 2.34% 2.8% 0.53% 2.43% 2.67% 2.2% 2.5%
2026/06/07 28.75% 4.97% 1.7% 2.73% 2.65% 0.4% 1.55% 2.61% 2.15% 2.89%
2026/06/08 24.78% 4.81% 3.13% 1.67% 3.08% 1.14% 1.52% 2.64% 2.27% 3.3%
2026/06/09 23.3% 7.23% 2.66% 1.36% 3.16% 1.36% 2.45% 2.93% 2.41% 3.75%
2026/06/10 26.47% 6.87% 3.38% 1.25% 2.86% 1.13% 1.34% 3.03% 1.79% 3.75%
2026/06/11 22.35% 5.66% 4.16% 1.39% 3.28% 2.37% 1.51% 2.99% 1.98% 3.56%
2026/06/12 22.96% 5.29% 5.06% 2.09% 2.59% 3.38% 1.73% 3.11% 2.1% 3.8%
2026/06/13 25.1% 3.27% 5.32% 2.1% 2.34% 3.17% 2.14% 3.44% 2.67% 3.49%
2026/06/14 23.44% 2.77% 5.12% 1.92% 2.21% 3.79% 3.13% 2.94% 2.12% 3.83%
2026/06/15 19.08% 3.94% 5.19% 2.32% 2.55% 2.52% 1.97% 3.21% 3.06% 2.27%
2026/06/16 17.95% 4.49% 4.1% 2.81% 2.02% 2.45% 1.36% 2.99% 3.31% 4.56%
2026/06/17 19.42% 5.03% 3.86% 2.83% 1.92% 1.85% 2.76% 2.53% 3.04% 1.54%
2026/06/18 18.74% 7.5% 3.45% 2.35% 2.27% 3.22% 2.81% 3.14% 2.92% 1.89%
2026/06/19 19.89% 3.38% 3.98% 2.71% 1.96% 2.8% 2.44% 2.95% 3.35% 1.58%
2026/06/20 22.18% 3.19% 4.92% 2.92% 2.02% 2.72% 2.52% 3.03% 2.87% 2.02%
2026/06/21 23.13% 3.09% 3.3% 2.66% 2.44% 2.43% 2.22% 3.29% 2.94% 2.78%
2026/06/22 23.41% 5.33% 3.39% 3.04% 2.86% 1.87% 2.22% 2.71% 3% 2.38%
2026/06/23 19.45% 4.31% 4% 2.53% 2.11% 2.21% 3.28% 2.47% 2.9% 1.89%
2026/06/24 21.29% 4.86% 5.24% 3.12% 1.94% 2.52% 2.81% 1.85% 2.14% 1.81%
2026/06/25 20.73% 4.59% 7.58% 3.09% 2.08% 3.44% 2.82% 1.37% 2.73% 1.91%
2026/06/26 21.08% 4.34% 8.26% 3.4% 2.13% 3.86% 2.14% 1.48% 1.84% 1.63%
2026/06/27 20.41% 4.49% 9.62% 3.13% 1.93% 3.92% 2.31% 1.58% 1.82% 1.47%
2026/06/28 20.32% 3.35% 10.31% 3.18% 1.89% 4.06% 3.08% 1.75% 2.1% 1.76%
2026/06/29 21.14% 6.36% 7.93% 3.68% 2.38% 2.84% 1.52% 2.28% 1.57% 1.51%
2026/06/30 21.34% 7.42% 5.44% 3.7% 2.64% 2.6% 2.25% 2.21% 2.2% 1.54%
  • onthemarket.com
  • purplebricks.co.uk
  • barratthomes.co.uk
  • getagent.co.uk
  • yopa.co.uk
  • theblueground.com
  • lucasfox.com
  • taylorwimpey.co.uk
  • yourparkingspace.co.uk
  • sothebysrealty.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, onthemarket.com led with fluctuating impressions, peaking at 29.41% on June 6. Purplebricks.co.uk saw a dip mid-month but ended at 7.42%. Barratthomes.co.uk surged late, reaching 10.31% on June 28. The month concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services - Last month
  1. 1
    2, 3, and 4-bedroom homes https://www.bellway.co.uk › new-homes › longstanton

    Hatton Gate — No matter your circumstances, we have a range of schemes designed to meet your needs.

  2. 2
    New Build Homes in East London | Berkeley Developments https://www.berkeleygroup.co.uk

    Exclusive new properties for sale across East London. Book your viewing today. We're proud to offer a diverse range of homes in East London, catering to every need.

  3. 3
    OnTheMarket Official Site! - Find Properties for Sale https://www.onthemarket.com › properties › buy_and_sell

    OnTheMarket | Property, Houses & Flats for Sale & to Rent. We Have All the Tools That You Need To Help You Buy, Sell or Rent. Visit OnTheMarket Now! Search now. Instant home valuation.

  4. 4
    Purplebricks Estate Agents | Over 300k Homes Sold https://www.purplebricks.co.uk

    We know what your neighbour’s homes are selling for – and what price you can...

  5. 5
    Luxury Properties for Sale in UK | UK Sotheby's International Realty https://www.sothebysrealty.co.uk

    From modern flats to elegant townhouses, find a property that suits your lifestyle. Showcasing the very best of prime central London living. Browse our exclusive listings.

Copyright © Adthena. All rights reserved.

In the competitive realm of real estate PPC, Bellway Homes entices with versatile schemes for diverse needs. Berkeley Group highlights exclusivity in East London, while OnTheMarket offers comprehensive tools for property transactions. Purplebricks leverages local sales insights, and Sotheby’s showcases luxury living in prime London.

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