UK Automotive Online Car Retailers - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Online Car Retailers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Online Car Retailers – UK

Google AI Overview visibility for Automotive Online Car Retailers UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.1366831895
87.8633168105
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 69
31
69%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 32%
Transactional 44%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 UK Automotive Online Car Retailers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
webuyanycar.com 24.73
carwow.co.uk 19.85
pistonheads.com 7.68
cargurus.co.uk 7.64
motorway.co.uk 7.57
autotrader.co.uk 3.43
gumtree.com 2.55
cinch.co.uk 2.15
arnoldclark.com 1.61
mini.co.uk 1.43
others 21.36
  • webuyanycar.com - 24.73%
  • carwow.co.uk - 19.85%
  • pistonheads.com - 7.68%
  • cargurus.co.uk - 7.64%
  • motorway.co.uk - 7.57%
  • autotrader.co.uk - 3.43%
  • gumtree.com - 2.55%
  • cinch.co.uk - 2.15%
  • arnoldclark.com - 1.61%
  • mini.co.uk - 1.43%
  • others - 21.36%

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In the competitive landscape of Google’s PPC, webuyanycar.com leads with 24.73% click share, followed by others at 21.36%. Carwow.co.uk captures 19.85%, while pistonheads.com and cargurus.co.uk hover around 7.6%.

Market Exposure

Share of Spend for the top 10 UK Automotive Online Car Retailers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date webuyanycar.com carwow.co.uk motorway.co.uk cargurus.co.uk autotrader.co.uk arnoldclark.com cardaddys.co.uk motormoolah.com cinch.co.uk mini.co.uk
2025/11/01 23.87% 21.15% 17.67% 5.74% 2.5% 1.58% 0.82% 1.3% 1.76% 2.14%
2025/11/02 18.22% 23.19% 17.63% 4.89% 2.29% 3.7% 2.46% 2.13% 1.58% 2.07%
2025/11/03 21.41% 23.3% 17.04% 5.01% 2.47% 1.65% 0.9% 2.05% 1.67% 1.42%
2025/11/04 16.16% 20.11% 16.86% 8.65% 3.56% 2.41% 1.41% 1.12% 2.97% 2.63%
2025/11/05 20.74% 18.32% 17.18% 7.15% 2.08% 2.08% 0.97% 0.61% 1.85% 3.22%
2025/11/06 22.06% 20.85% 15.92% 5.81% 1.99% 3.14% 0.57% 1.5% 1.44% 2.63%
2025/11/07 21.83% 20% 17.39% 5.48% 2.21% 2.98% 1.34% 1.77% 2.42% 1.67%
2025/11/08 17.95% 22% 18.42% 6.42% 1.06% 1.53% 0.69% 1.36% 1.94% 3.59%
2025/11/09 16.25% 21.79% 17.34% 5.52% 1.98% 1.67% 1.76% 2.03% 2.26% 3.69%
2025/11/10 16.52% 20.6% 15.94% 8.13% 2.01% 1.62% 0.77% 1.28% 1.99% 3.09%
2025/11/11 19.45% 19.08% 18.39% 3.65% 1.42% 2.59% 0.72% 1.27% 1.94% 2.03%
2025/11/12 18.84% 22% 16.02% 4.02% 1.6% 2.31% 1.71% 1.96% 1.87% 2.57%
2025/11/13 22.16% 21.13% 14.31% 3.77% 1.33% 2% 1.41% 1.45% 1.54% 3.11%
2025/11/14 23.38% 20.13% 15.05% 6.66% 2.3% 2.6% 1.64% 1.52% 0.71% 0.91%
2025/11/15 26.49% 23.15% 18.02% 2.82% 1.76% 1.2% 1.66% 1.55% 1.41% 0.72%
2025/11/16 22.75% 22.74% 16.43% 4.64% 1.65% 0.92% 1.93% 2.45% 1.18% 0.43%
2025/11/17 21.93% 21.14% 18.65% 3.44% 1.91% 1.18% 2.89% 2.49% 0.88% 0.38%
2025/11/18 21.01% 20.84% 18.45% 4.28% 1.27% 1.62% 2.25% 1.26% 0.83% 0.82%
2025/11/19 17.02% 21.07% 18.59% 4.03% 3% 1.49% 4.68% 1.26% 1.25% 1.11%
2025/11/20 23.73% 19.46% 12.61% 6.96% 1.57% 1.08% 2.35% 1.23% 1.19% 1.12%
2025/11/21 24.3% 20.19% 14.55% 5.7% 2.41% 1.23% 2.74% 0.98% 1.11% 2.04%
2025/11/22 24.69% 21.15% 16.74% 5.57% 1.11% 1.12% 2.26% 1.65% 1.51% 1.27%
2025/11/23 24.27% 21.77% 16.61% 5.53% 1.06% 1.94% 2.05% 2.32% 1.12% 0.88%
2025/11/24 24.58% 20.56% 18.42% 6.06% 1.69% 0.93% 4.03% 1% 1.36% 1.01%
2025/11/25 23.31% 22.45% 18.44% 5.9% 1.54% 1.61% 1.23% 1.21% 1.75% 1.01%
2025/11/26 28.63% 20.22% 16.7% 4.43% 1.58% 1.65% 1.77% 1.66% 1.05% 0.63%
2025/11/27 22.43% 21.67% 16.49% 5.72% 2.05% 2.03% 2.15% 0.93% 1.41% 0.86%
2025/11/28 21.82% 20.73% 18.38% 5.03% 1.61% 1.85% 4.03% 2.12% 1.25% 0.69%
2025/11/29 23.53% 17.25% 20.6% 5.05% 1.93% 0.85% 3.25% 1.67% 1.38% 0.72%
2025/11/30 22.48% 19.22% 18.87% 6.99% 2.08% 2.04% 1.95% 1.81% 1.42% 0.83%
  • webuyanycar.com
  • carwow.co.uk
  • motorway.co.uk
  • cargurus.co.uk
  • autotrader.co.uk
  • arnoldclark.com
  • cardaddys.co.uk
  • motormoolah.com
  • cinch.co.uk
  • mini.co.uk

Copyright © Adthena. All rights reserved.

In November 2025, webuyanycar.com led PPC spend, peaking at 28.63% on the 26th. Carwow.co.uk maintained steady performance, while motorway.co.uk saw fluctuations, ending at 18.87%. Cargurus.co.uk and autotrader.co.uk had lower shares, with cargurus.co.uk peaking at 8.65% on the 4th. Arnoldclark.com and cardaddys.co.uk showed varied trends, with cardaddys.co.uk peaking at 4.68% on the 19th. Motormoolah.com and cinch.co.uk had modest shares, while mini.co.uk’s spend decreased, ending at 0.83%.

Market Exposure

Competitor Count for UK Automotive Online Car Retailers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 374
2025/11/02 359
2025/11/03 361
2025/11/04 357
2025/11/05 355
2025/11/06 361
2025/11/07 355
2025/11/08 348
2025/11/09 340
2025/11/10 324
2025/11/11 323
2025/11/12 349
2025/11/13 354
2025/11/14 332
2025/11/15 325
2025/11/16 330
2025/11/17 336
2025/11/18 327
2025/11/19 341
2025/11/20 331
2025/11/21 336
2025/11/22 317
2025/11/23 313
2025/11/24 328
2025/11/25 330
2025/11/26 322
2025/11/27 320
2025/11/28 328
2025/11/29 319
2025/11/30 317

Copyright © Adthena. All rights reserved.

November began with 374 advertisers, gradually declining to 317 by month’s end. Mid-month fluctuations showed brief recoveries, but the overall trend was downward.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Online Car Retailers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
webuyanycar.com 3.12%
gumtree.com 0.71%
cardaddys.co.uk 0.39%
cashforcars.co.uk 0.37%
carwow.co.uk 0.32%
vertumotors.com -0.41%
cinch.co.uk -0.49%
porsche.com -0.67%
fiat.co.uk -0.78%
mini.co.uk -1.08%

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In the past month, webuyanycar.com surged with a 3.12% click share increase, while mini.co.uk faced a decline of 1.08%.

Campaign Efficiency

UK Automotive Online Car Retailers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date carwow.co.uk cargurus.co.uk motorway.co.uk webuyanycar.com gumtree.com pistonheads.com cinch.co.uk arnoldclark.com mini.co.uk fiat.co.uk
2025/11/01 18.09% 13.34% 14.23% 9.7% 0.03% 2.72% 3.55% 2.63% 3.41% 0.6%
2025/11/02 18.36% 11.53% 13.51% 7.4% 0.02% 3.05% 2.95% 3.65% 4.18% 1.33%
2025/11/03 16.95% 11.07% 14.92% 7.88% 2.14% 2.21% 3.34% 2.58% 3.13% 1.44%
2025/11/04 14.38% 13.76% 10.45% 5.52% 4.38% 2.51% 4.4% 2.21% 4.47% 4.99%
2025/11/05 11.27% 14.17% 10.67% 6.22% 2.51% 3.05% 2.8% 2.05% 6.44% 10.48%
2025/11/06 15.04% 11.97% 13.34% 7.93% 1.9% 2.3% 2.51% 2.97% 4.76% 5.4%
2025/11/07 13.64% 10.88% 11.63% 7.12% 1.82% 2.54% 4.36% 2.65% 4.3% 6.75%
2025/11/08 16.97% 10.84% 12.5% 6.67% 1.77% 1.95% 2.89% 1.64% 4.83% 5.97%
2025/11/09 15.38% 11.32% 12.5% 5.96% 2.39% 3.24% 2.57% 2.06% 7.61% 3.22%
2025/11/10 13.28% 14.47% 9.71% 5.63% 4.93% 2.69% 2.98% 2% 4.76% 4.19%
2025/11/11 12.79% 7.86% 11.24% 7.33% 3.6% 3.19% 3.95% 3.11% 4.3% 4.87%
2025/11/12 16.2% 9.47% 10.85% 6.98% 2.94% 1.7% 3.45% 2.4% 3.48% 2.62%
2025/11/13 14.7% 8.62% 7.71% 7.54% 2.62% 2.82% 2.71% 2.13% 6.8% 4.06%
2025/11/14 15.31% 14.39% 9.75% 8.59% 5.51% 3.97% 1.34% 1.98% 3.48% 1.43%
2025/11/15 18.77% 7.48% 13.83% 10.81% 1.84% 2.01% 3.38% 2.22% 2.28% 2.82%
2025/11/16 15.84% 12.44% 10.75% 8.22% 2.14% 1.63% 2.43% 1.49% 1.07% 3.17%
2025/11/17 15.85% 8.38% 12.89% 9.37% 2.3% 2.86% 2% 2.13% 1.03% 2.32%
2025/11/18 14.68% 9.79% 12.87% 7.4% 5.42% 2.01% 1.54% 2.1% 4.06% 1.54%
2025/11/19 13.9% 8.24% 14.53% 6.18% 3.85% 3.5% 2.24% 1.94% 4.03% 2.44%
2025/11/20 12.76% 11.09% 6.85% 7.03% 5.85% 5.94% 1.85% 1.31% 5.44% 4.25%
2025/11/21 14.15% 12.09% 10.1% 8.05% 3.51% 2.61% 1.76% 1.81% 6.07% 4.34%
2025/11/22 15.06% 14.23% 10.29% 8.76% 1.92% 2.82% 2.83% 1.85% 3.05% 3.12%
2025/11/23 15.73% 15.32% 13.18% 9.1% 4.85% 2.51% 1.85% 1.97% 2.6% 1.72%
2025/11/24 15.61% 16.3% 11.98% 9.56% 4.48% 3.1% 2.23% 1.61% 2.85% 0.24%
2025/11/25 17.32% 14.38% 9.37% 8.84% 2.78% 2.44% 3.54% 2.32% 4.48% 2.32%
2025/11/26 16.84% 11.15% 13.8% 11.35% 2.07% 3.66% 2.19% 2.28% 1.26% 2.21%
2025/11/27 15.65% 13.65% 11.15% 7.74% 3.12% 4.64% 2.5% 2.2% 1.98% 0.84%
2025/11/28 16.11% 14.02% 15.34% 8.27% 5.71% 2.51% 2.07% 2.08% 1.01% 0.8%
2025/11/29 12.2% 11.91% 14.26% 8.87% 3.02% 3.61% 2.41% 2.09% 3.99% 0.34%
2025/11/30 15.55% 15.14% 15% 8.65% 5.18% 3.2% 2.37% 2.32% 1.35% 0.48%
  • carwow.co.uk
  • cargurus.co.uk
  • motorway.co.uk
  • webuyanycar.com
  • gumtree.com
  • pistonheads.com
  • cinch.co.uk
  • arnoldclark.com
  • mini.co.uk
  • fiat.co.uk

Copyright © Adthena. All rights reserved.

In November 2025, carwow.co.uk led with fluctuating impressions, peaking mid-month. Cargurus.co.uk and motorway.co.uk showed varied trends, while webuyanycar.com steadily increased. Gumtree.com and mini.co.uk had sporadic spikes. The month concluded with carwow.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Online Car Retailers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Online Car Retailers - Last month
  1. 1
    Simply Enter Your Reg - Instant Online Car Valuation https://www.cardaddys.co.uk › car-valuation

    Sell Your Car The Easy Way. Enter Your Car Reg, Get A Free Valuation, & We'll Come To You. Receive A...

  2. 2
    Enter Reg for free valuation https://www.carwow.co.uk

    We collect & pay quickly — We only work with verified dealers to give you an only WOW experience when you sell a car. We put your car in our auction. Trusted dealers bid. You...

  3. 3
    Sell Your Car With Motorpoint | Paid In Less Than 60 Seconds https://www.motorpoint.co.uk › sell

    Sell your car online quickly & conveniently with Motorpoint. Sell in store the next day and get paid...

  4. 4
    Free Valuation - Enter Reg https://www.motorway.co.uk

    How Much Is My Car Worth? Get Your Free, Instant Car Valuation Based On Live Market Data. Sell With Motorway Today. Sell...

  5. 5
    We Buy Any Car https://www.webuyanycar.com

    Sell Your Car In Under An Hour — With 500+ branches nationwide, on average, your local branch is less than 11 minutes away. Selling...

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In the competitive world of online car sales, five advertisers stand out with compelling PPC text ads. CarDaddys.co.uk promises ease with instant valuations and home visits. Carwow.co.uk offers a seamless experience with verified dealers and auctions. Motorpoint.co.uk highlights speed, paying sellers in under 60 seconds. Motorway.co.uk leverages live market data for accurate valuations. Lastly, WeBuyAnyCar.com emphasizes convenience with over 500 branches nationwide. Each ad uniquely appeals to sellers, focusing on speed, convenience, and trust.

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