US Automotive Online Car Retailers - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Car Retailers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Online Car Retailers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
carvana.com	31.98
kbb.com	12.59
enterprise.com	10.93
cargurus.com	7.26
cars.com	5.39
carmax.com	2.97
autotrader.com	2.76
truecar.com	2.47
edmunds.com	2.17
campingworld.com	1.95
others	19.53

Carvana.com leads with 31.98% click share, followed by others at 19.53%. KBB.com and Enterprise.com trail with 12.59% and 10.93%, respectively.

Market Exposure

Share of Spend for the top 10 US Automotive Online Car Retailers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	carvana.com	enterprise.com	kbb.com	cargurus.com	cars.com	carmax.com	autonation.com	truecar.com	driveway.com	edmunds.com
2025/06/01	20.57%	8.97%	4.36%	9.34%	7.17%	7.05%	2.89%	3.19%	4.1%	3.2%
2025/06/02	18.53%	11.3%	4.26%	10.52%	6.16%	5.35%	4.22%	3.27%	2.32%	3.04%
2025/06/03	21.53%	5.06%	1.83%	11.42%	5.07%	9.39%	3.99%	2.63%	6.16%	2.24%
2025/06/04	18.69%	10.43%	4.29%	10.72%	5.61%	6.36%	3.33%	3.32%	1.99%	3.3%
2025/06/05	17%	9.38%	6.74%	6.97%	4.36%	5.44%	5.59%	3.12%	3.49%	3.56%
2025/06/06	16.8%	10.93%	6.92%	8.44%	4.26%	6.43%	1.41%	2.8%	3.72%	4.17%
2025/06/07	19.05%	11.23%	2.96%	13.94%	4.19%	5.97%	2.63%	2.69%	3.1%	4.88%
2025/06/08	20.03%	4.75%	6.07%	12.33%	6.47%	7.22%	4.36%	3.77%	2.86%	3.32%
2025/06/09	24.36%	6.84%	4.11%	7.21%	5.97%	7.58%	3.64%	2.97%	4.32%	3.39%
2025/06/10	19.76%	8.07%	4.93%	8.36%	4.8%	6.76%	3.7%	4.73%	3.11%	4.21%
2025/06/11	18.68%	9.99%	7.02%	12.18%	4.34%	6.52%	3.68%	3.55%	2.37%	2.73%
2025/06/12	19.21%	7.69%	6.13%	10.31%	4.57%	8.62%	2.16%	3.46%	3.74%	3.3%
2025/06/13	20.79%	9.16%	2.74%	10.28%	5.24%	7.56%	1.82%	4.48%	3.56%	3.24%
2025/06/14	17.74%	4.42%	7.45%	9.99%	4.44%	8.41%	2.97%	4.42%	4.86%	3.72%
2025/06/15	18.86%	10%	4.89%	9.35%	5.65%	6.65%	5.07%	4.84%	2.68%	3.05%
2025/06/16	18.53%	9.03%	8.39%	9.46%	6.95%	6.92%	2.8%	3.93%	4.05%	3.25%
2025/06/17	18.59%	9.43%	8.05%	10.12%	6.36%	6.39%	4.13%	4.21%	2.96%	3.21%
2025/06/18	17.28%	7.59%	5.21%	11.36%	5.42%	5.74%	5.49%	4.81%	3.75%	3.77%
2025/06/19	19.81%	9.25%	4.14%	10.48%	4.8%	6.46%	3.72%	4.6%	4.35%	2.88%
2025/06/20	20.72%	11.03%	3.06%	10.89%	6.07%	6.88%	3.7%	3.58%	2.36%	0.79%
2025/06/21	19.53%	8.23%	5.72%	10.93%	6.14%	6.67%	2.12%	4.48%	4.07%	1.2%
2025/06/22	19.27%	6.26%	6.4%	12.11%	4.97%	6.61%	6.03%	4.56%	3.59%	0.9%
2025/06/23	20.2%	10.12%	2.7%	10.74%	5%	6.61%	2.9%	4.04%	2.62%	2.75%
2025/06/24	19.68%	7.59%	4.07%	9.57%	4.96%	6.92%	5.63%	4.59%	3.14%	2.31%
2025/06/25	20.63%	7.26%	8.67%	10.02%	5.07%	6.24%	2.28%	4.22%	2.43%	3.15%
2025/06/26	23.29%	6.67%	3.19%	8.63%	5.47%	6.72%	4.88%	4.65%	4.48%	2.33%
2025/06/27	19.06%	7.95%	5.59%	8.47%	5.53%	5.67%	3.47%	4.6%	3.76%	3.81%
2025/06/28	22.12%	5.65%	2.89%	10.25%	5.59%	6.49%	4.55%	3.58%	5.09%	2.9%
2025/06/29	20.9%	8.29%	4.03%	9.53%	5.22%	6.11%	7.11%	4.21%	3.68%	3.75%
2025/06/30	19.18%	9.8%	9.73%	7.91%	5.95%	5.47%	4.55%	3.6%	3.08%	2.4%

Carvana led June with fluctuating spend, peaking mid-month. Enterprise and Cargurus showed consistent activity, while KBB and Cars.com had varied trends. Edmunds ended with a dip, marking a dynamic month.

Market Exposure

Competitor Count for US Automotive Online Car Retailers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	875
2025/06/02	940
2025/06/03	596
2025/06/04	1044
2025/06/05	967
2025/06/06	975
2025/06/07	982
2025/06/08	881
2025/06/09	855
2025/06/10	883
2025/06/11	991
2025/06/12	905
2025/06/13	1009
2025/06/14	947
2025/06/15	944
2025/06/16	835
2025/06/17	1002
2025/06/18	1003
2025/06/19	878
2025/06/20	975
2025/06/21	883
2025/06/22	956
2025/06/23	996
2025/06/24	1025
2025/06/25	990
2025/06/26	914
2025/06/27	985
2025/06/28	938
2025/06/29	901
2025/06/30	1084

June saw a dynamic shift in distinct advertisers, starting at 875 and peaking at 1,084. Mid-month fluctuations highlighted competitive intensity, concluding with a strong finish.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Online Car Retailers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
cars.com	0.53%
autonation.com	0.46%
cargurus.com	0.43%
truecar.com	0.37%
echopark.com	0.25%
turo.com	-0.16%
1aauto.com	-0.19%
carfax.com	-0.23%
edmunds.com	-0.71%
kbb.com	-0.8%

Cars.com leads with a 0.53% click share rise, while kbb.com drops by 0.8%.

Campaign Efficiency

US Automotive Online Car Retailers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	carvana.com	cargurus.com	carmax.com	kbb.com	enterprise.com	autonation.com	cars.com	echopark.com	truecar.com	driveway.com
2025/06/01	22.68%	12.7%	7.85%	3.85%	4.33%	3.47%	5.88%	3.37%	2.43%	4.8%
2025/06/02	20.09%	14.4%	5.88%	4.19%	6.24%	4.45%	5.98%	3.16%	2.84%	3%
2025/06/03	24.58%	14.91%	11.82%	1.72%	1.29%	4.87%	3.12%	3.87%	1.93%	7.36%
2025/06/04	19.6%	14.49%	7.06%	3.84%	5.69%	4.54%	5.33%	1.59%	2.72%	2.29%
2025/06/05	18.76%	8.4%	5.72%	6.13%	5.15%	7%	3.97%	2.48%	2.54%	4.26%
2025/06/06	18.45%	11.82%	7.39%	6.12%	5.89%	1.97%	3.74%	0.89%	2.15%	4.8%
2025/06/07	19.28%	18.08%	6.24%	2.89%	6.35%	3.35%	4.54%	1.62%	2.03%	3.13%
2025/06/08	19.83%	15.75%	7.18%	3.21%	1.85%	6.12%	5.12%	4.7%	2.65%	2.49%
2025/06/09	25.19%	9.41%	8.12%	3.52%	2.07%	3.67%	5.11%	3.65%	2.51%	5.65%
2025/06/10	21.97%	11.79%	7.48%	4.4%	3.04%	4.72%	3.87%	2.78%	3.16%	3.68%
2025/06/11	21.31%	15.72%	7.31%	5.37%	4.74%	4.91%	3.65%	1.26%	2.83%	2.92%
2025/06/12	21.9%	12.54%	9.96%	6.32%	3.06%	3.26%	3.43%	1.71%	2.87%	4.02%
2025/06/13	21.94%	12.52%	8.32%	2.57%	4.36%	2.23%	4.03%	3.04%	3.62%	3.77%
2025/06/14	18.94%	12.57%	9.06%	5.22%	1.85%	4.28%	3.61%	2.2%	4.05%	5.92%
2025/06/15	20.36%	12.56%	7.07%	3.93%	4.52%	6.29%	4.62%	4.7%	4.24%	2.77%
2025/06/16	22.09%	13.36%	8.24%	5.63%	3.95%	3.78%	5.25%	0.69%	3.39%	4.82%
2025/06/17	18.99%	13.2%	6.89%	5.48%	4.98%	6.11%	5.28%	2.46%	4.59%	3.25%
2025/06/18	17.9%	14.46%	6.54%	4.85%	3.33%	6.77%	4.58%	2.13%	3.8%	3.99%
2025/06/19	21.68%	14.56%	7.43%	2.98%	5.08%	4.53%	3.93%	2.98%	3.24%	5.4%
2025/06/20	20.45%	14.39%	8.28%	2.76%	6.07%	4.59%	5.12%	1.46%	2.8%	2.44%
2025/06/21	20.33%	14.79%	6.99%	4.97%	3.63%	2.43%	5.26%	1.35%	3.91%	4.81%
2025/06/22	20.02%	14.88%	6.85%	4.97%	2.51%	6.67%	4.54%	1.62%	3.28%	3.77%
2025/06/23	21.23%	13.55%	7.39%	2.87%	4.55%	3.27%	4.83%	2.87%	3.42%	2.15%
2025/06/24	19.76%	12.7%	8.05%	2.93%	3.48%	6.99%	4.47%	6.15%	4.22%	3.73%
2025/06/25	21.74%	13.93%	7.33%	6.05%	3.98%	3.01%	4.29%	1.32%	3.41%	2.4%
2025/06/26	24.63%	11.62%	7.28%	2.67%	2.1%	5.97%	4.33%	2.51%	3.31%	5.58%
2025/06/27	20.79%	11.69%	6.45%	4.03%	3.66%	4.9%	4.53%	1.72%	3.38%	4.45%
2025/06/28	22.78%	12.6%	7.47%	2.56%	1.82%	4.53%	4.42%	1.46%	2.45%	5.96%
2025/06/29	21.79%	12.36%	7.2%	3.69%	3.71%	8.88%	4.32%	3.58%	3.49%	3.81%
2025/06/30	23.24%	10.48%	6.6%	5.8%	5.24%	5.17%	4.94%	4.3%	3.63%	3.2%

Carvana led June with fluctuating impressions, peaking mid-month. Cargurus and Carmax followed, showing varied trends. KBB and Enterprise had moderate shares, while Autonation and Cars.com saw consistent activity. Echopark, Truecar, and Driveway trailed, ending with mixed results.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Online Car Retailers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Find Used Cars For Sale https://www.carmax.com
Find A Used Car You'll Love — Today's the day you find your next set of wheels. Visit carmax.com to get started. Find it...
2
Cars.com https://www.cars.com
Official Cars.com Site — Inspire Your Next Journey With the Perfect Car. Choose From 2M+ Listings and Hit the Road
3
Carvana® Official Site https://www.carvana.com
Buy, Sell, Or Trade Online — See Why More Than 2 Million Happy Customers Have Purchased And Sold Cars With Carvana®.
4
Enterprise Rent-A-Car® https://www.enterprise.com
Enterprise Official Site — Reserve a car directly with Enterprise® today to save time & money on your trip. Book now!
5
Official Kelley Blue Book Site https://www.kbb.com
Find Your Car's Book Value — Kelley Blue Book® Empowering You in the Car Market. From Values To Service & Repair Guide

In the competitive world of online car retail, CarMax, Cars.com, Carvana, Enterprise, and Kelley Blue Book dominate Google’s PPC landscape. CarMax entices with a promise of love at first drive, while Cars.com inspires journeys with over 2 million listings. Carvana highlights trust with 2 million satisfied customers, Enterprise offers savings on rentals, and Kelley Blue Book empowers buyers with market insights.

Frequently Asked Questions

Why is the US Automotive Online Car Retailers June 2025 Report useful and how should I use it?

Why is the US Automotive Online Car Retailers June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the US Automotive Online Car Retailers June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The US Automotive Online Car Retailers June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

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Who is this US Automotive Online Car Retailers June 2025 Report for?

The US Automotive Online Car Retailers June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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US Automotive Online Car Retailers - PPC Market Share Analysis June 2025

Share of Clicks for top 10 US Automotive Online Car Retailers brands

Share of Spend for the top 10 US Automotive Online Car Retailers brands

Competitor Count for US Automotive Online Car Retailers

Market Loss & Market Gains for US Automotive Online Car Retailers

US Automotive Online Car Retailers Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Online Car Retailers

Frequently Asked Questions

Why is the US Automotive Online Car Retailers June 2025 Report useful and how should I use it?

Why is the US Automotive Online Car Retailers June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Automotive Online Car Retailers June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Automotive Online Car Retailers June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance

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