UK Services Real Estate Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – UK

Google AI Overview visibility for Services Real Estate Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.62858320856
93.3714167914
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 21%
Navigational 1%
Seasonal 0%
Local 15%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 UK Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
onthemarket.com 29.56
yourparkingspace.co.uk 9.1
spareroom.co.uk 8.53
zoopla.co.uk 3.46
purplebricks.co.uk 3.15
barratthomes.co.uk 2.91
openrent.co.uk 2.39
taylorwimpey.co.uk 2.1
yopa.co.uk 1.74
getagent.co.uk 1.47
others 35.59
  • onthemarket.com - 29.56%
  • yourparkingspace.co.uk - 9.1%
  • spareroom.co.uk - 8.53%
  • zoopla.co.uk - 3.46%
  • purplebricks.co.uk - 3.15%
  • barratthomes.co.uk - 2.91%
  • openrent.co.uk - 2.39%
  • taylorwimpey.co.uk - 2.1%
  • yopa.co.uk - 1.74%
  • getagent.co.uk - 1.47%
  • others - 35.59%

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In the real estate PPC landscape, ‘others’ dominate with 35.59% click share, followed by ‘onthemarket.com’ at 29.56%. ‘Yourparkingspace.co.uk’ and ‘spareroom.co.uk’ trail with 9.1% and 8.53%, respectively.

Market Exposure

Share of Spend for the top 10 UK Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date onthemarket.com purplebricks.co.uk getagent.co.uk regus.com yopa.co.uk barratthomes.co.uk spareroom.co.uk zoopla.co.uk taylorwimpey.co.uk foxtons.co.uk
2026/04/01 12.99% 3.86% 4.5% 3.25% 3.1% 4.32% 2.53% 2.34% 2.02% 2.26%
2026/04/02 12.98% 3.31% 4.88% 3.09% 3.81% 4.47% 2.46% 3.02% 1.68% 2.13%
2026/04/03 14.2% 2.24% 4.58% 2.56% 3.69% 3.92% 2.49% 2.89% 1.47% 2.19%
2026/04/04 14.84% 2.61% 4.53% 3.16% 3.23% 4.75% 1.96% 2.85% 1.72% 2.27%
2026/04/05 16.05% 2.41% 3.86% 2.93% 2.81% 5.13% 1.99% 2.65% 2.51% 2.08%
2026/04/06 14.06% 2.01% 4.1% 2.72% 2.91% 5.18% 1.81% 2.91% 2.17% 2.38%
2026/04/07 10.73% 4.55% 4.91% 3.16% 2.87% 3.77% 2.23% 2.81% 2.53% 2.54%
2026/04/08 13.13% 4.09% 5.18% 3.12% 2.71% 4.2% 2.32% 3.06% 2.1% 2.02%
2026/04/09 12.21% 3.47% 4.9% 2.79% 2.86% 5.42% 2.96% 2.94% 2.19% 2.64%
2026/04/10 11.39% 3.52% 4.61% 2.41% 4.41% 5.64% 2.69% 2.42% 2.46% 2.47%
2026/04/11 11.92% 2.57% 4.5% 2.67% 3.48% 5.57% 2.33% 2.75% 2.57% 2.61%
2026/04/12 11.46% 2.99% 4.32% 3.28% 2.55% 4.15% 3.47% 2.56% 2.76% 2.76%
2026/04/13 11.9% 4.4% 4.25% 2.24% 2.99% 4.04% 2.63% 3.09% 2.44% 2.65%
2026/04/14 10.9% 5.34% 4.47% 2.65% 2.9% 3.94% 2.13% 2.86% 2.17% 2.25%
2026/04/15 11.41% 6.54% 4.24% 2.68% 2.3% 3.49% 2.78% 3.02% 1.65% 2.22%
2026/04/16 10.95% 5.97% 3.66% 2.87% 2.54% 3.22% 5.2% 2.65% 1.96% 2.44%
2026/04/17 13.51% 5.58% 3.43% 2.39% 2.34% 3.63% 6.37% 3.38% 2.11% 2.2%
2026/04/18 14.38% 4.24% 4.61% 3.42% 2.78% 4.27% 2.39% 3.03% 1.95% 2.03%
2026/04/19 15.32% 3.59% 4.1% 3.13% 2.8% 4.3% 1.9% 2.85% 2.57% 2.24%
2026/04/20 13.59% 5.81% 3.58% 2.77% 2.87% 3.65% 2.05% 3.07% 2.15% 2.42%
2026/04/21 13.65% 5.7% 3.08% 2.99% 2.79% 3.25% 2.66% 3.43% 2.42% 2.21%
2026/04/22 14.05% 6.72% 3.16% 3.28% 2.64% 2.81% 2.53% 2.35% 2.66% 2.52%
2026/04/23 12.49% 6.45% 3.45% 4.1% 2.96% 3.52% 2.2% 2.32% 3.12% 2.18%
2026/04/24 12.05% 5.77% 3.3% 3.7% 2.82% 3.41% 2.57% 2.5% 3.17% 2.21%
2026/04/25 13.53% 5.53% 2.9% 3.02% 2.65% 3.77% 2.18% 1.97% 3.73% 2.45%
2026/04/26 12.09% 5.51% 2.74% 3.35% 2.49% 3.36% 2.85% 2.68% 2.89% 2.29%
2026/04/27 12.95% 8.22% 3.25% 2.59% 2.32% 2.3% 2.83% 2.32% 2.4% 2.09%
2026/04/28 14.11% 6.57% 3.78% 3.22% 2.9% 2.33% 2.19% 2.19% 2.63% 2.53%
2026/04/29 13.3% 7.58% 3.82% 2.93% 2.47% 2.76% 2.76% 2.34% 1.98% 1.57%
2026/04/30 11.52% 6.53% 3.52% 3.42% 3.39% 2.76% 2.32% 2.07% 1.87% 1.16%
  • onthemarket.com
  • purplebricks.co.uk
  • getagent.co.uk
  • regus.com
  • yopa.co.uk
  • barratthomes.co.uk
  • spareroom.co.uk
  • zoopla.co.uk
  • taylorwimpey.co.uk
  • foxtons.co.uk

Copyright © Adthena. All rights reserved.

In April 2026, onthemarket.com led with fluctuating spend shares, peaking mid-month. Purplebricks.co.uk saw a steady rise, while getagent.co.uk and regus.com experienced minor fluctuations. Spareroom.co.uk spiked mid-month, then stabilized. Overall, onthemarket.com maintained dominance.

Market Exposure

Competitor Count for UK Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 1093
2026/04/02 1136
2026/04/03 1155
2026/04/04 1118
2026/04/05 1171
2026/04/06 1233
2026/04/07 1182
2026/04/08 1121
2026/04/09 1083
2026/04/10 1090
2026/04/11 1049
2026/04/12 1019
2026/04/13 1086
2026/04/14 1096
2026/04/15 1103
2026/04/16 1056
2026/04/17 1002
2026/04/18 1076
2026/04/19 1076
2026/04/20 1107
2026/04/21 1060
2026/04/22 1074
2026/04/23 1025
2026/04/24 1095
2026/04/25 996
2026/04/26 1002
2026/04/27 1073
2026/04/28 1040
2026/04/29 1002
2026/04/30 1012

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in advertisers, peaking at 1,233 on April 6. The month concluded with a slight dip, ending at 1,012.

Campaign Efficiency

Market Loss & Market Gains for UK Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
yourparkingspace.co.uk 2.44%
purplebricks.co.uk 1.27%
rightmove.co.uk 0.86%
bellway.co.uk 0.62%
spareroom.co.uk 0.58%
zoopla.co.uk -0.38%
berkeleygroup.co.uk -0.47%
openrent.co.uk -0.72%
barratthomes.co.uk -0.9%
onthemarket.com -2.34%

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In the past month, yourparkingspace.co.uk surged by 2.44%, while onthemarket.com dropped by 2.34%. Purplebricks.co.uk gained 1.27%, contrasting with barratthomes.co.uk’s 0.9% decline.

Campaign Efficiency

UK Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date onthemarket.com purplebricks.co.uk yourparkingspace.co.uk confused.com spareroom.co.uk barratthomes.co.uk yopa.co.uk airbnb.co.uk getagent.co.uk taylorwimpey.co.uk
2026/04/01 23.46% 2.83% 1.7% 0.81% 3.51% 5.12% 2.52% 3.36% 3.08% 2.05%
2026/04/02 23.16% 2.31% 2.11% 1.08% 3.44% 5.57% 3.14% 2.6% 3.34% 1.58%
2026/04/03 24.53% 1.52% 1.8% 2.78% 3.25% 4.62% 2.74% 3% 3.12% 1.46%
2026/04/04 24.99% 1.66% 1.74% 1.81% 2.7% 5.85% 2.48% 3% 3.01% 1.72%
2026/04/05 26.62% 1.59% 1.45% 1.67% 2.71% 6.4% 2.05% 2.51% 2.47% 2.69%
2026/04/06 24.8% 1.35% 2.37% 3.58% 2.5% 6.29% 2.35% 2.71% 2.73% 2.24%
2026/04/07 20.48% 3.51% 2.07% 3.53% 3.17% 4.58% 2.61% 2.86% 3.58% 2.54%
2026/04/08 24.29% 3.02% 2.01% 0.77% 3.2% 4.91% 2.24% 2.7% 3.57% 2.04%
2026/04/09 22.66% 2.39% 3.14% 0.61% 3.99% 6.56% 2.28% 2.71% 3.33% 2.14%
2026/04/10 21.7% 2.48% 2.89% 0.56% 3.57% 7.26% 3.47% 2.43% 3.15% 2.47%
2026/04/11 21.21% 1.62% 2.32% 2.96% 3.21% 6.98% 2.74% 3.51% 3.02% 2.62%
2026/04/12 20.27% 2.27% 3.23% 0% 4.41% 4.59% 2.2% 3.62% 2.82% 2.56%
2026/04/13 21.44% 3.45% 2.93% 3.09% 3.59% 4.74% 2.36% 3.26% 2.83% 2.28%
2026/04/14 20.37% 4.39% 3.51% 1.55% 3.03% 4.77% 2.37% 2.73% 3.29% 2.06%
2026/04/15 20.83% 6.05% 3.6% 2.22% 3.97% 4.12% 2.01% 2.39% 2.94% 1.49%
2026/04/16 20.25% 5.15% 2.44% 1.95% 8.7% 3.83% 2.07% 1.98% 2.72% 1.83%
2026/04/17 23.48% 4.72% 2.25% 1.35% 9.07% 4.1% 2.01% 3.79% 2.42% 1.99%
2026/04/18 25.38% 3.43% 2.72% 0% 3.09% 5.08% 2.32% 2.78% 3.13% 1.83%
2026/04/19 26.31% 2.49% 3.13% 0.52% 2.5% 5.09% 2.26% 2.33% 2.72% 2.58%
2026/04/20 23.36% 4.56% 3.21% 1.15% 2.62% 4.13% 2.31% 2.14% 2.33% 2.08%
2026/04/21 24.97% 4.58% 3.81% 2.76% 3.68% 3.84% 2.48% 2.07% 2.13% 2.53%
2026/04/22 24.03% 5.89% 3.48% 0.91% 3.61% 3.12% 2.25% 2.23% 2.22% 2.9%
2026/04/23 21.83% 4.92% 2.24% 3.45% 3.29% 4.15% 2.82% 2.32% 2.55% 3.57%
2026/04/24 21.12% 4.26% 4.18% 2.43% 3.6% 3.94% 2.43% 2.32% 2.42% 3.52%
2026/04/25 22.87% 4.12% 3.72% 2.33% 2.78% 4.09% 2.19% 2.2% 1.88% 3.99%
2026/04/26 22.62% 4.36% 3.16% 4.8% 3.82% 3.54% 2.18% 1.72% 1.85% 2.84%
2026/04/27 23.51% 8.07% 3.04% 3.32% 3.75% 2.23% 2.1% 2.18% 2.43% 2.37%
2026/04/28 23.52% 5.26% 2.41% 1.27% 3.11% 2.53% 2.5% 1.83% 2.88% 3.02%
2026/04/29 21.84% 6.4% 3.44% 0% 3.87% 2.87% 2.36% 1.52% 2.99% 2.01%
2026/04/30 20.04% 6.27% 4.39% 3.68% 3.2% 3.03% 2.91% 2.76% 2.59% 1.98%
  • onthemarket.com
  • purplebricks.co.uk
  • yourparkingspace.co.uk
  • confused.com
  • spareroom.co.uk
  • barratthomes.co.uk
  • yopa.co.uk
  • airbnb.co.uk
  • getagent.co.uk
  • taylorwimpey.co.uk

Copyright © Adthena. All rights reserved.

In April 2026, onthemarket.com led with fluctuating impressions, peaking mid-month. Purplebricks.co.uk surged late, while yourparkingspace.co.uk and spareroom.co.uk showed steady growth. Confused.com and barratthomes.co.uk had varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services - Last month
  1. 1
    New Build Homes in Central London | Berkeley Developments https://www.berkeleygroup.co.uk

    Exclusive new properties for sale across Central London. Book your viewing today. We're proud to offer a diverse range of homes in Central London, catering to...

  2. 2
    Chestertons Estate Agent - Check The Value Of Your Home https://www.chestertons.co.uk

    Find Out What Your Home Is Worth In Just Minutes – Quick, Easy, And Free!

  3. 3
    Compare Car Insurance https://www.confused.com/

    Cheap Car Insurance Quotes — Make switching car insurance effortless with Confused.com. 96% of customers recommend us. Compare car insurance quotes with Confused.com. 96% of customers recommend us!

  4. 4
    Property to Rent | Flats & Houses to Rent | OnTheMarket https://www.onthemarket.com

    Search from a huge range of properties to rent from leading UK letting agents. The most uncluttered, user-friendly property portal | OnTheMarket.

  5. 5
    Flats for rent in London https://www.sothebysrealty.co.uk

    Discover luxury homes to rent in London with UK Sotheby's International Realty. From family mansions to modern penthouses.

Copyright © Adthena. All rights reserved.

In the bustling realm of Google PPC, Berkeley Developments shines with its exclusive Central London homes, promising diversity and exclusivity. Chestertons entices with a quick, free home valuation, while Confused.com simplifies car insurance comparisons, boasting a 96% recommendation rate. OnTheMarket offers a streamlined property rental search, and Sotheby’s Realty captivates with luxury London rentals, from mansions to penthouses.

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