Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 16.7258858539 |
| 83.2741141461 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 45 |
| 55 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| zillow.com | 30.42 |
| homes.com | 13.12 |
| realtor.com | 11.35 |
| apartments.com | 10.83 |
| redfin.com | 7.38 |
| rent.com | 2.81 |
| apartmentlist.com | 2.77 |
| lennar.com | 1.11 |
| forrent.com | 1.05 |
| loopnet.com | 0.99 |
| others | 18.17 |
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Zillow.com dominates with 30.42% click share, followed by homes.com at 13.12%. Others collectively hold 18.17%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | zillow.com | homes.com | apartments.com | realtor.com | redfin.com | apartmentlist.com | angi.com | rent.com | lennar.com | realestateagents.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 18.41% | 12.85% | 8.04% | 5.02% | 3.67% | 3.84% | 5.98% | 4.13% | 1.56% | 1.99% |
| 2026/07/02 | 23.53% | 10.47% | 7.61% | 5.65% | 4.98% | 3.11% | 5.42% | 4.14% | 1.54% | 1.88% |
| 2026/07/03 | 25.52% | 10.04% | 6.2% | 4.6% | 5.45% | 3.33% | 4.14% | 3.11% | 2.01% | 1.98% |
| 2026/07/04 | 24.95% | 10.11% | 6.64% | 4.7% | 5.99% | 3.26% | 3.57% | 3.18% | 1.56% | 1.66% |
| 2026/07/05 | 23.98% | 12.25% | 6.3% | 4.93% | 5.33% | 3.3% | 3.04% | 4.08% | 2.07% | 1.78% |
| 2026/07/06 | 27.53% | 10.48% | 6.07% | 4.83% | 5.21% | 4.1% | 3.25% | 2.18% | 2.4% | 1.83% |
| 2026/07/07 | 20.75% | 8.88% | 9% | 5.03% | 5.95% | 4.36% | 4.03% | 3.77% | 2.44% | 1.9% |
| 2026/07/08 | 30.07% | 10.75% | 7.12% | 5.39% | 3.62% | 3.99% | 3.52% | 4.14% | 1.37% | 1.67% |
| 2026/07/09 | 18.65% | 10.12% | 8.33% | 5.69% | 7.09% | 4.31% | 3.3% | 3.75% | 1.99% | 1.67% |
| 2026/07/10 | 28.8% | 11.93% | 7.94% | 4.47% | 5.56% | 4.29% | 3.38% | 2.96% | 1.23% | 1.03% |
| 2026/07/11 | 28.95% | 12.8% | 6.56% | 6.27% | 5.56% | 4.21% | 2.69% | 2.95% | 1.34% | 0.88% |
| 2026/07/12 | 26.2% | 13.85% | 6.4% | 6.9% | 4.8% | 3.83% | 3.33% | 2.87% | 1.21% | 0.9% |
| 2026/07/13 | 26.94% | 11.78% | 7.94% | 5.15% | 5.02% | 4.31% | 3.66% | 2.55% | 1.19% | 1.58% |
| 2026/07/14 | 30.14% | 12.8% | 7.49% | 6.25% | 4.6% | 3.51% | 3.68% | 1.76% | 1.07% | 1.23% |
| 2026/07/15 | 21.16% | 9.74% | 8.62% | 5.23% | 5.33% | 5.07% | 4.49% | 3.59% | 1.44% | 1.61% |
| 2026/07/16 | 24.17% | 9.4% | 7.87% | 5.15% | 5.27% | 4.96% | 3.67% | 3.75% | 1.48% | 1.55% |
| 2026/07/17 | 26.49% | 12.07% | 8.27% | 3.4% | 5.54% | 6.17% | 3.31% | 1.76% | 1.81% | 1.12% |
| 2026/07/18 | 8.01% | 12.21% | 10.73% | 6.21% | 5.57% | 6.56% | 4.81% | 1.58% | 2.26% | 1.62% |
| 2026/07/19 | 24.58% | 13.64% | 9.66% | 3.69% | 4.71% | 4.88% | 3.78% | 1.52% | 2.1% | 1.38% |
| 2026/07/20 | 19.45% | 11.82% | 9.91% | 4.43% | 6.57% | 5.91% | 4.16% | 2.7% | 1.9% | 1.21% |
| 2026/07/21 | 29.79% | 12.65% | 7.41% | 6.18% | 4.55% | 3.47% | 3.63% | 1.74% | 1.05% | 1.3% |
| 2026/07/22 | 24.34% | 10.73% | 7.51% | 5.34% | 6.25% | 4.06% | 3.15% | 2.44% | 1.61% | 1.23% |
| 2026/07/23 | 33.56% | 10.61% | 7.61% | 4.83% | 4.53% | 3.53% | 3.03% | 2.03% | 1.1% | 1.05% |
| 2026/07/24 | 33.79% | 10.57% | 7.82% | 3.97% | 4.74% | 3.71% | 2.8% | 2.59% | 1.09% | 0.87% |
| 2026/07/25 | 29.59% | 10.89% | 8.08% | 4.07% | 4.22% | 4.63% | 2.99% | 2.63% | 1.27% | 1.18% |
| 2026/07/26 | 26.56% | 11.68% | 7.96% | 5.24% | 5.51% | 4.18% | 3.34% | 2.35% | 1.26% | 1.29% |
| 2026/07/27 | 22.84% | 9.92% | 7.77% | 7.24% | 5.01% | 4.78% | 3.66% | 3.11% | 1.21% | 1.33% |
| 2026/07/28 | 23.51% | 12.77% | 9.42% | 4.71% | 3.73% | 3.91% | 3.66% | 3.32% | 1.16% | 1.21% |
| 2026/07/29 | 38.52% | 9.39% | 6.77% | 4.72% | 4.72% | 3.97% | 2.8% | 2.39% | 0.97% | 0.73% |
| 2026/07/30 | 27.98% | 10.96% | 8.52% | 6.76% | 6.18% | 3.67% | 2.85% | 2.67% | 1.2% | 1.1% |
| 2026/07/31 | 26.72% | 12.56% | 9.06% | 6.65% | 4.67% | 3.86% | 2.78% | 1.99% | 1.13% | 0.88% |
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Zillow’s PPC spend peaked mid-month, reaching 38.52% on July 29. Homes.com maintained steady growth, while Apartments.com saw fluctuations. Realtor.com and Redfin experienced moderate changes. The month concluded with Zillow leading.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 3066 |
| 2026/07/02 | 3241 |
| 2026/07/03 | 3280 |
| 2026/07/04 | 3452 |
| 2026/07/05 | 3201 |
| 2026/07/06 | 3176 |
| 2026/07/07 | 3021 |
| 2026/07/08 | 2657 |
| 2026/07/09 | 2515 |
| 2026/07/10 | 2913 |
| 2026/07/11 | 2795 |
| 2026/07/12 | 2854 |
| 2026/07/13 | 2965 |
| 2026/07/14 | 2874 |
| 2026/07/15 | 2920 |
| 2026/07/16 | 3010 |
| 2026/07/17 | 2729 |
| 2026/07/18 | 2509 |
| 2026/07/19 | 2603 |
| 2026/07/20 | 2481 |
| 2026/07/21 | 2874 |
| 2026/07/22 | 3331 |
| 2026/07/23 | 3299 |
| 2026/07/24 | 3269 |
| 2026/07/25 | 3508 |
| 2026/07/26 | 3482 |
| 2026/07/27 | 3414 |
| 2026/07/28 | 3356 |
| 2026/07/29 | 3246 |
| 2026/07/30 | 3226 |
| 2026/07/31 | 3097 |
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July began with 3,066 advertisers, peaking at 3,508 on the 25th. Mid-month saw fluctuations, with a notable dip to 2,481 on the 20th. The month concluded with 3,097 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, apartments.com surged with a 1.24 increase in click share, while rent.com faced a significant drop of -0.66.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | homes.com | zillow.com | realtor.com | apartments.com | redfin.com | apartmentlist.com | rent.com | forrent.com | lennar.com | angi.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 21.06% | 12.43% | 6.59% | 7.88% | 4.38% | 4.46% | 4.99% | 1.69% | 1.99% | 2.34% |
| 2026/07/02 | 18.23% | 13.54% | 8.66% | 7.32% | 6.78% | 4.01% | 5.14% | 1.31% | 1.84% | 2.11% |
| 2026/07/03 | 18.45% | 13.14% | 7.29% | 6.22% | 5.66% | 4.4% | 4.39% | 1.21% | 2.68% | 1.86% |
| 2026/07/04 | 17.07% | 13.86% | 6.9% | 6.51% | 6.55% | 4.02% | 4.31% | 1.05% | 2.32% | 1.59% |
| 2026/07/05 | 19.77% | 13.42% | 7.65% | 6.03% | 5.54% | 4.07% | 5.03% | 1.38% | 2.48% | 1.26% |
| 2026/07/06 | 19.38% | 15.23% | 6.7% | 6.08% | 5.06% | 5.25% | 3.05% | 1.44% | 2.87% | 1.42% |
| 2026/07/07 | 14.07% | 12.97% | 6.64% | 8.46% | 8.25% | 5.45% | 4.89% | 1.65% | 3.24% | 1.63% |
| 2026/07/08 | 17.41% | 14.11% | 7.04% | 9.81% | 4.6% | 4.4% | 8.74% | 1.39% | 1.68% | 1.33% |
| 2026/07/09 | 15.66% | 11.14% | 7.94% | 8.23% | 7.13% | 5.26% | 5.16% | 1.6% | 2.75% | 1.38% |
| 2026/07/10 | 21.45% | 14.97% | 7.16% | 7.68% | 7.17% | 5.16% | 5.41% | 1.65% | 1.44% | 1.24% |
| 2026/07/11 | 21.06% | 15.3% | 9.17% | 6.32% | 4.95% | 4.86% | 6.7% | 1.45% | 1.68% | 1.06% |
| 2026/07/12 | 21.95% | 13.45% | 10.85% | 5.8% | 5.07% | 4.4% | 4.98% | 1.27% | 1.62% | 1.26% |
| 2026/07/13 | 21.53% | 15.35% | 7.71% | 7.95% | 5.06% | 5.16% | 3.34% | 1.48% | 1.59% | 1.6% |
| 2026/07/14 | 21.48% | 15.86% | 10.32% | 7.75% | 4.74% | 4.65% | 3.37% | 2.48% | 1.34% | 1.61% |
| 2026/07/15 | 15.72% | 12.26% | 7.84% | 8.94% | 5.23% | 6.47% | 4.48% | 1.72% | 2.11% | 1.94% |
| 2026/07/16 | 16.84% | 16.25% | 6.95% | 7.43% | 4.89% | 5.95% | 4.54% | 1.66% | 1.88% | 1.39% |
| 2026/07/17 | 21.95% | 13.97% | 5.27% | 9.11% | 5.44% | 7.75% | 2.72% | 1.43% | 2.53% | 1.47% |
| 2026/07/18 | 18.69% | 9.34% | 8.2% | 10.26% | 5.36% | 7.13% | 1.86% | 1.43% | 2.93% | 1.74% |
| 2026/07/19 | 23.06% | 13.54% | 5.23% | 9.39% | 5.05% | 6.1% | 1.77% | 1.48% | 2.7% | 1.6% |
| 2026/07/20 | 19.11% | 10.08% | 6.14% | 10.02% | 5.89% | 7.65% | 2.93% | 1.61% | 2.54% | 1.36% |
| 2026/07/21 | 21.48% | 15.86% | 10.32% | 7.75% | 4.74% | 4.65% | 3.37% | 2.48% | 1.34% | 1.61% |
| 2026/07/22 | 19.65% | 12.84% | 8.13% | 7.28% | 6.78% | 5.06% | 3.27% | 1.78% | 2.2% | 1.31% |
| 2026/07/23 | 20.3% | 19.58% | 7.57% | 8.25% | 4.72% | 4.37% | 3.64% | 1.73% | 1.54% | 1.32% |
| 2026/07/24 | 20.45% | 18.67% | 6.83% | 8.09% | 4.47% | 4.52% | 3.47% | 2.42% | 1.71% | 1.22% |
| 2026/07/25 | 19.88% | 15.38% | 6.2% | 8.17% | 4.72% | 5.65% | 4.69% | 1.85% | 1.79% | 1.19% |
| 2026/07/26 | 19.35% | 14.7% | 7.86% | 8.29% | 5.35% | 5.25% | 4.85% | 1.81% | 1.68% | 1.34% |
| 2026/07/27 | 18.94% | 12.8% | 10.81% | 7.79% | 5.64% | 5.75% | 4.08% | 1.74% | 1.45% | 1.31% |
| 2026/07/28 | 21.79% | 12.4% | 6.53% | 9.22% | 4.39% | 4.83% | 4.21% | 1.92% | 1.49% | 1.43% |
| 2026/07/29 | 20.08% | 18.88% | 8.2% | 7.48% | 4.36% | 5.56% | 3.51% | 1.58% | 1.36% | 1.19% |
| 2026/07/30 | 20.72% | 14.99% | 10.65% | 9.37% | 5.02% | 4.58% | 3.59% | 1.61% | 1.61% | 1.07% |
| 2026/07/31 | 23.36% | 14.25% | 10.3% | 8.56% | 5.25% | 4.47% | 2.52% | 1.84% | 1.4% | 1.05% |
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In July 2026, homes.com led with a fluctuating impression share, peaking at 23.36%. Zillow and realtor.com followed, showing varied trends. The month concluded with homes.com maintaining dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Apartments and Homes for Rent — Find apartments, houses and condos for rent in your area. Unit level details available. Find Cheap...
Your Listing, Your Lead™ is the core of Homes.com. Only the listing agent gets your lead. View homes with recent price reductions.
See nearby homes for sale, connect with local experts, schedule the tour. Get real-time alerts and check the latest listings in your area on Realtor.com®. Housing Market Prediction.
New listings every day — The perfect rental is waiting for you. Let’s get moving. From cozy condos to spacious...
See Homes For Sale — View home details & photos and connect with agents! With Zillow, you can browse homes, take virtual...
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In the competitive landscape of real estate services, top-performing PPC ads reveal intriguing narratives. ForRent.com entices with detailed rental listings, while Homes.com emphasizes exclusive leads for agents. Realtor.com® offers real-time alerts and expert connections. Rent.com highlights daily new listings, and Zillow showcases virtual home tours, blending convenience with comprehensive insights.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Services Real Estate Services July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Services Real Estate Services July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Services Real Estate Services July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The US Services Real Estate Services July 2026 Report aggregates data from across both device types and Google Shopping.
The US Services Real Estate Services July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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