Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 7.14807789424 |
| 92.8519221058 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 45 |
| 55 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| zillow.com | 38.98 |
| realtor.com | 11 |
| homes.com | 9.26 |
| apartments.com | 9.13 |
| redfin.com | 5.95 |
| apartmentlist.com | 3.42 |
| rent.com | 2.2 |
| lennar.com | 1.2 |
| loopnet.com | 1.08 |
| forrent.com | 0.96 |
| others | 16.82 |
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Zillow.com dominates with 38.98% click share, followed by Realtor.com at 11%. Others collectively hold 16.82%, showcasing diverse competition in real estate PPC.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | zillow.com | apartments.com | homes.com | apartmentlist.com | rent.com | realtor.com | redfin.com | lennar.com | realestateagents.com | angi.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 16.83% | 10.16% | 8.62% | 5.49% | 3.08% | 6.52% | 3.37% | 2.4% | 1.73% | 2.35% |
| 2026/03/02 | 16.18% | 10.04% | 7.85% | 6.78% | 3.44% | 5.36% | 3.86% | 1.65% | 1.83% | 2.71% |
| 2026/03/03 | 19.3% | 10.62% | 8.45% | 7.69% | 3.5% | 5.48% | 3.35% | 1.76% | 1.47% | 2.09% |
| 2026/03/04 | 15.54% | 12.14% | 7.96% | 6.49% | 1.73% | 5.31% | 3.27% | 1.72% | 1.99% | 3.31% |
| 2026/03/05 | 19.32% | 10.92% | 7.53% | 7.63% | 1.95% | 5.62% | 2.92% | 1.95% | 1.38% | 2.6% |
| 2026/03/06 | 18.3% | 9.63% | 8.91% | 5.1% | 2.98% | 5.95% | 4.36% | 1.51% | 1.53% | 2.75% |
| 2026/03/07 | 16.94% | 10.8% | 8.51% | 6.82% | 2.15% | 5.01% | 4.37% | 1.66% | 1.51% | 2.85% |
| 2026/03/08 | 18.35% | 10.95% | 7.86% | 9.01% | 2.84% | 5.12% | 3.27% | 1.78% | 1.07% | 2.55% |
| 2026/03/09 | 16.29% | 9.23% | 8.35% | 9% | 3.05% | 4.68% | 3.48% | 2.2% | 1.59% | 2.86% |
| 2026/03/10 | 10% | 10.33% | 8.75% | 9.12% | 3.39% | 5.18% | 3.2% | 1.31% | 1.93% | 3.75% |
| 2026/03/11 | 15.38% | 10.12% | 8.3% | 6.98% | 3.77% | 3.97% | 2.84% | 2.23% | 1.45% | 3.84% |
| 2026/03/12 | 16.57% | 10.12% | 8.3% | 7.63% | 4.13% | 5.17% | 3.67% | 2.13% | 1.79% | 3.66% |
| 2026/03/13 | 16.17% | 8.36% | 8.7% | 8.03% | 3.62% | 5.17% | 3.19% | 1.69% | 2.19% | 3.24% |
| 2026/03/14 | 18.36% | 10.96% | 8.35% | 7.32% | 3.01% | 4.42% | 3.6% | 1.48% | 1.37% | 3.28% |
| 2026/03/15 | 14.2% | 9.99% | 8% | 7.99% | 3.9% | 6.13% | 3.4% | 1.56% | 1.68% | 3.86% |
| 2026/03/16 | 17.37% | 12.44% | 7.86% | 6.25% | 3.92% | 6.05% | 3.35% | 1.76% | 0.85% | 3.3% |
| 2026/03/17 | 10.58% | 13.98% | 7.95% | 7.11% | 3.1% | 4.96% | 3.37% | 2.28% | 1.74% | 3.71% |
| 2026/03/18 | 13.42% | 15.1% | 8.73% | 6.21% | 2.24% | 5.32% | 3.67% | 1.83% | 0.91% | 2.6% |
| 2026/03/19 | 19.83% | 14.23% | 6.72% | 7.82% | 2.22% | 5.61% | 3.26% | 1.19% | 1.14% | 1.81% |
| 2026/03/20 | 20.25% | 10.95% | 7.7% | 4.49% | 2.35% | 5.27% | 3.56% | 1.65% | 1.27% | 1.78% |
| 2026/03/21 | 18.29% | 10.2% | 7.97% | 3.99% | 2.93% | 6.6% | 3.57% | 1.54% | 1.36% | 2.53% |
| 2026/03/22 | 20.5% | 10.9% | 7.62% | 6.51% | 2.79% | 5.01% | 3.71% | 1.81% | 0.8% | 2.5% |
| 2026/03/23 | 20.98% | 10.99% | 8% | 5.25% | 2.89% | 5.86% | 3.06% | 1.36% | 1.2% | 2.26% |
| 2026/03/24 | 20.4% | 10.73% | 9.1% | 5.96% | 3.05% | 5.3% | 3.19% | 1.31% | 1.04% | 1.56% |
| 2026/03/25 | 19.03% | 11.45% | 10.67% | 5.39% | 2.14% | 5.11% | 4.61% | 1.53% | 1.22% | 1.04% |
| 2026/03/26 | 25.84% | 10.19% | 10.09% | 3.62% | 2.16% | 4.94% | 3.67% | 1.04% | 1.25% | 0.77% |
| 2026/03/27 | 21.72% | 9.67% | 10.91% | 3.85% | 1.89% | 6.38% | 4.14% | 1.3% | 1.33% | 1.76% |
| 2026/03/28 | 16.9% | 10.73% | 10.79% | 6.37% | 3.33% | 5.93% | 4.44% | 1.29% | 1.59% | 2.2% |
| 2026/03/29 | 19.88% | 11.22% | 10.32% | 6.56% | 3.39% | 5.15% | 3.91% | 1.75% | 1.14% | 1.45% |
| 2026/03/30 | 17.48% | 9.82% | 8.47% | 5.98% | 6.22% | 4.25% | 3.46% | 2.71% | 1.49% | 1.55% |
| 2026/03/31 | 21.93% | 10.49% | 8.69% | 6.69% | 5.65% | 5.5% | 4.17% | 2.27% | 1.07% | 0.63% |
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In March 2026, Zillow’s PPC spend share fluctuated, peaking at 25.84% on the 26th. Apartments.com maintained steady growth, while Homes.com saw a late surge. By month’s end, Zillow led, followed by Apartments.com and Homes.com.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 3278 |
| 2026/03/02 | 3361 |
| 2026/03/03 | 3378 |
| 2026/03/04 | 3427 |
| 2026/03/05 | 3501 |
| 2026/03/06 | 3420 |
| 2026/03/07 | 3400 |
| 2026/03/08 | 3065 |
| 2026/03/09 | 3391 |
| 2026/03/10 | 3238 |
| 2026/03/11 | 3118 |
| 2026/03/12 | 3134 |
| 2026/03/13 | 3200 |
| 2026/03/14 | 3212 |
| 2026/03/15 | 2973 |
| 2026/03/16 | 3275 |
| 2026/03/17 | 3316 |
| 2026/03/18 | 3121 |
| 2026/03/19 | 3120 |
| 2026/03/20 | 3098 |
| 2026/03/21 | 2957 |
| 2026/03/22 | 3060 |
| 2026/03/23 | 3119 |
| 2026/03/24 | 2794 |
| 2026/03/25 | 3091 |
| 2026/03/26 | 2925 |
| 2026/03/27 | 3089 |
| 2026/03/28 | 3035 |
| 2026/03/29 | 2891 |
| 2026/03/30 | 3236 |
| 2026/03/31 | 2939 |
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March began with 3,278 advertisers, peaking at 3,501 on the 5th. A decline followed, reaching 2,794 on the 24th. The month concluded with 2,939 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Zillow.com surged with a 3.74% click share increase, while apartmentlist.com faced a decline of 1.25%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | zillow.com | homes.com | redfin.com | realtor.com | apartments.com | apartmentlist.com | rent.com | lennar.com | forrent.com | rentcafe.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 18.85% | 15.64% | 5.09% | 8.63% | 6.94% | 4.98% | 3.22% | 2.8% | 1.7% | 0.32% |
| 2026/03/02 | 18.61% | 13.58% | 6.17% | 6.51% | 7.24% | 6.2% | 3.82% | 2.26% | 1.97% | 0.23% |
| 2026/03/03 | 21.47% | 14.99% | 4.39% | 7.19% | 6.56% | 7.66% | 3.98% | 2.06% | 1.35% | 1.04% |
| 2026/03/04 | 18.85% | 13.85% | 4.51% | 7.06% | 7.88% | 6.65% | 2.19% | 2.24% | 1.51% | 1.61% |
| 2026/03/05 | 22.08% | 11.45% | 4.1% | 7.49% | 6.84% | 7.39% | 2.41% | 2.34% | 1.4% | 0.47% |
| 2026/03/06 | 20.55% | 15.53% | 5.79% | 7.12% | 6.32% | 5.25% | 3.44% | 1.99% | 1.48% | 0.82% |
| 2026/03/07 | 19.47% | 14.77% | 5.98% | 6.74% | 6.69% | 6.68% | 2.43% | 2.11% | 1.64% | 0.55% |
| 2026/03/08 | 21.49% | 13.83% | 4.42% | 7.52% | 7.51% | 8.74% | 3.05% | 2.35% | 1.22% | 0.42% |
| 2026/03/09 | 19.24% | 14.17% | 4.57% | 7.47% | 5.82% | 8.4% | 3.34% | 2.7% | 1.15% | 1.06% |
| 2026/03/10 | 12.78% | 15.44% | 5.6% | 8.14% | 6.73% | 8.54% | 4.01% | 1.79% | 1.74% | 0.81% |
| 2026/03/11 | 18.19% | 15.68% | 4.37% | 5.53% | 6.55% | 7.23% | 4.36% | 2.59% | 1.75% | 1.58% |
| 2026/03/12 | 19.66% | 14.02% | 4.63% | 6.3% | 7.6% | 7.38% | 4.26% | 2.59% | 1.65% | 0.37% |
| 2026/03/13 | 18.37% | 15.2% | 4.47% | 6.86% | 5.54% | 8.01% | 4.15% | 1.99% | 1.36% | 1.12% |
| 2026/03/14 | 21.17% | 13.9% | 4.76% | 5.91% | 6.94% | 7.43% | 3.73% | 1.84% | 1.42% | 1.67% |
| 2026/03/15 | 17.87% | 12.44% | 4.85% | 7.5% | 6.41% | 7.54% | 4.66% | 2.08% | 1.64% | 0.74% |
| 2026/03/16 | 20.63% | 13% | 4.49% | 7.29% | 7.91% | 6.42% | 4.48% | 2.08% | 1.51% | 0.8% |
| 2026/03/17 | 14.54% | 13.39% | 4.69% | 6.51% | 9.32% | 7.25% | 3.7% | 2.91% | 1.39% | 1.02% |
| 2026/03/18 | 16.28% | 15.02% | 5.14% | 6.82% | 10.28% | 6.54% | 2.67% | 2.22% | 1.64% | 0.74% |
| 2026/03/19 | 23.18% | 11.03% | 5.23% | 7.37% | 9.35% | 7.3% | 2.66% | 1.56% | 1.77% | 0.7% |
| 2026/03/20 | 22.9% | 13.58% | 4.75% | 7.16% | 7.03% | 4.67% | 2.55% | 1.66% | 1.85% | 1.66% |
| 2026/03/21 | 20.5% | 12.24% | 4.69% | 7.48% | 6.16% | 4.17% | 3.41% | 1.88% | 2.22% | 1.83% |
| 2026/03/22 | 23.15% | 13.05% | 4.41% | 6.74% | 6.75% | 5.97% | 3.07% | 2.16% | 2.14% | 1.77% |
| 2026/03/23 | 23.54% | 15.74% | 5.03% | 6.58% | 6.5% | 4.79% | 3.08% | 1.82% | 1.85% | 0.77% |
| 2026/03/24 | 23.06% | 15.6% | 4.11% | 6.97% | 6.2% | 4.8% | 3.48% | 1.52% | 2.32% | 1.78% |
| 2026/03/25 | 21.02% | 17.43% | 5.45% | 7.27% | 6.73% | 4.67% | 2.38% | 1.61% | 2.29% | 0.77% |
| 2026/03/26 | 27.74% | 15.39% | 4.39% | 6.61% | 6.33% | 3.39% | 2.31% | 1.33% | 1.94% | 1% |
| 2026/03/27 | 22.84% | 19.52% | 6.38% | 7.88% | 5.64% | 3.37% | 2.02% | 1.57% | 1.71% | 0.91% |
| 2026/03/28 | 18.95% | 16.93% | 6.79% | 7.03% | 6.3% | 5.4% | 3.54% | 1.33% | 2.07% | 0.69% |
| 2026/03/29 | 21.75% | 17.36% | 6.18% | 7.21% | 6.36% | 5.74% | 3.44% | 1.62% | 1.85% | 1.23% |
| 2026/03/30 | 19.9% | 13.19% | 5.36% | 6.83% | 6.24% | 5.22% | 6.48% | 2.52% | 1.78% | 0.95% |
| 2026/03/31 | 21.67% | 16.14% | 7.1% | 6.89% | 6.39% | 5.44% | 5.24% | 2.39% | 1.65% | 1.04% |
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In March 2026, Zillow’s impression share fluctuated, peaking at 27.74% on the 26th. Homes.com saw a steady rise, ending at 16.14%. Redfin’s share increased, closing at 7.1%. Realtor.com remained stable, finishing at 6.89%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Your Listing, Your Lead™ is the core of Homes.com. Only the listing agent gets your lead. Use our innovative custom search filters to find the perfect...
Search Homes In Your Area — More professionals list with Realtor.com® than anywhere else. #1 with real estate pros because Realtor.com has the best tools for finding the right...
Redfin Agents Have The Expertise And Experience To Help You Find Your Perfect Home. Schedule...
VA Expertise & Personal Service. Find a Local Real Estate Agent Today. Veterans United Realty...
Zillow Real Estate — With Zillow, you can browse homes, take virtual tours, find a local agent and more. View home...
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In the competitive realm of real estate PPC ads, Homes.com stands out with its “Your Listing, Your Lead™” promise, ensuring exclusivity for listing agents. Realtor.com® emphasizes its professional network, claiming the top spot for real estate pros. Redfin highlights its agents’ expertise in Los Angeles, while Veterans United Realty focuses on VA specialization. Zillow offers a comprehensive browsing experience with virtual tours and local agent connections. Each ad uniquely targets specific buyer needs, from exclusivity and professional networks to specialized services and comprehensive browsing.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Services Real Estate Services March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Services Real Estate Services March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Services Real Estate Services March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The US Services Real Estate Services March 2026 Report aggregates data from across both device types and Google Shopping.
The US Services Real Estate Services March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.