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US Services Real Estate Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – US

Google AI Overview visibility for Services Real Estate Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.151403879
84.848596121
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 18%
Navigational 2%
Seasonal 0%
Local 10%
Problem Solving 21%

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Market Exposure

Share of Clicks for top 10 US Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zillow.com 32.04
homes.com 12.38
realtor.com 12.06
apartments.com 9.65
redfin.com 5.96
apartmentlist.com 3.56
rent.com 2.49
forrent.com 1.48
lennar.com 1.44
loopnet.com 1.22
others 17.72
  • zillow.com - 32.04%
  • homes.com - 12.38%
  • realtor.com - 12.06%
  • apartments.com - 9.65%
  • redfin.com - 5.96%
  • apartmentlist.com - 3.56%
  • rent.com - 2.49%
  • forrent.com - 1.48%
  • lennar.com - 1.44%
  • loopnet.com - 1.22%
  • others - 17.72%

Copyright © Adthena. All rights reserved.

Zillow.com dominates with 32.04% click share, followed by Homes.com at 12.38%. Others collectively hold 17.72%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date zillow.com homes.com apartments.com realtor.com apartmentlist.com angi.com redfin.com rent.com lennar.com forrent.com
2026/05/01 22.83% 10.21% 6.56% 3.03% 3.9% 1.47% 4.26% 4.49% 2.26% 1.31%
2026/05/02 24.37% 9.4% 7.37% 3.66% 3.78% 1.27% 3.71% 5.18% 2.04% 1.04%
2026/05/03 16.79% 11.46% 8.38% 4.49% 1.72% 1.93% 5.06% 5.72% 2.04% 1.37%
2026/05/04 24.91% 10.25% 6.96% 4.15% 1.44% 1.9% 4.2% 4.12% 2.34% 1.5%
2026/05/05 14.55% 11.78% 7.26% 4.76% 10.92% 2.49% 3.86% 2.26% 2.35% 1.48%
2026/05/06 10.11% 10.75% 8.25% 4.85% 10.96% 2.35% 3.26% 2.99% 2.99% 1.76%
2026/05/07 18.17% 10.24% 6.93% 4.93% 6.99% 2.05% 4.37% 3.17% 2.6% 1.24%
2026/05/08 20.55% 10.96% 6.05% 4.06% 5.74% 2.07% 4.13% 3.28% 2.83% 1.05%
2026/05/09 23.01% 10.78% 6.15% 3.74% 6.19% 2.07% 4.42% 3.38% 2.39% 1.01%
2026/05/10 14.6% 11.07% 5.77% 4.27% 7.44% 3.67% 4.62% 4.7% 2.88% 1.01%
2026/05/11 14.09% 11.79% 8.06% 7.09% 7.06% 2.17% 4.29% 3.8% 2.64% 1.73%
2026/05/12 21.24% 11% 7.9% 5.97% 4.82% 2.05% 3.14% 3.77% 2.79% 1.7%
2026/05/13 22.14% 10.47% 8.35% 5.74% 5.9% 1.79% 2.47% 2.8% 2.36% 1.76%
2026/05/14 15.47% 11.88% 8.73% 5.54% 7.69% 2.69% 2.99% 3.1% 2.64% 1.76%
2026/05/15 20.28% 10.82% 5.97% 4.02% 5.66% 2.04% 4.09% 3.24% 2.81% 1.03%
2026/05/16 16.59% 13.13% 9.09% 5.95% 7.03% 1.7% 3.06% 2.62% 2.79% 1.8%
2026/05/17 21.62% 12.07% 8.6% 6.47% 7.24% 1.24% 2.03% 3.16% 3.16% 1.35%
2026/05/18 21.23% 12.92% 7.96% 5.58% 6.1% 1.22% 2.59% 2.06% 2.53% 1.39%
2026/05/19 22.01% 12.22% 8.15% 8.11% 4.79% 1.47% 2.9% 2.68% 1.93% 1.63%
2026/05/20 16.77% 13.84% 9.28% 7.3% 5.86% 2.81% 2.79% 2.61% 2.17% 2.04%
2026/05/21 16.6% 13.05% 9.28% 7.46% 5.94% 2.51% 2.97% 3.05% 2.14% 1.91%
2026/05/22 16.7% 13.76% 9.73% 7.36% 6.81% 1.67% 2.48% 2.19% 2.56% 2.37%
2026/05/23 14.26% 14.04% 9.27% 7.4% 6.44% 1.76% 3.3% 3.39% 2.45% 2.25%
2026/05/24 19.14% 13.83% 8.31% 7.42% 5.69% 2.27% 2.04% 2.13% 1.74% 1.79%
2026/05/25 17.51% 11.73% 9.88% 7.92% 5.96% 2.36% 2.14% 2.61% 0.88% 1.99%
2026/05/26 14.92% 11.7% 9.38% 8.45% 6.29% 3.72% 2.67% 2.75% 1.93% 1.95%
2026/05/27 12.54% 13.77% 8.6% 9.12% 6.57% 2.98% 3.05% 2.77% 2.09% 2.04%
2026/05/28 12.55% 13.56% 9.37% 7.5% 6.72% 3.24% 2.21% 2.96% 2% 2.25%
2026/05/29 15.3% 13.36% 7.98% 7.34% 7.92% 3.07% 2.92% 1.98% 1.99% 1.84%
2026/05/30 15.19% 13.05% 9.03% 8.23% 6.62% 3.28% 2.69% 1.75% 2.02% 2.1%
2026/05/31 18.8% 13.16% 8.23% 7.65% 6.64% 3.01% 2.99% 2.06% 2.04% 1.78%
  • zillow.com
  • homes.com
  • apartments.com
  • realtor.com
  • apartmentlist.com
  • angi.com
  • redfin.com
  • rent.com
  • lennar.com
  • forrent.com

Copyright © Adthena. All rights reserved.

In May 2026, Zillow’s PPC spend fluctuated, peaking at 24.91% and dipping to 10.11%. Homes.com maintained steady growth, while Apartments.com saw a gradual increase. Realtor.com and Apartmentlist.com experienced moderate fluctuations. Rent.com and Lennar.com showed varied trends, with Forrent.com ending the month with a slight increase.

Market Exposure

Competitor Count for US Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 3261
2026/05/02 3194
2026/05/03 3026
2026/05/04 3360
2026/05/05 3273
2026/05/06 3197
2026/05/07 3416
2026/05/08 3535
2026/05/09 3192
2026/05/10 3190
2026/05/11 3703
2026/05/12 3680
2026/05/13 3326
2026/05/14 3623
2026/05/15 3535
2026/05/16 3455
2026/05/17 3345
2026/05/18 3374
2026/05/19 3273
2026/05/20 3483
2026/05/21 3614
2026/05/22 3645
2026/05/23 3556
2026/05/24 3641
2026/05/25 4092
2026/05/26 4144
2026/05/27 4109
2026/05/28 3813
2026/05/29 3742
2026/05/30 3896
2026/05/31 3556

Copyright © Adthena. All rights reserved.

May saw a dynamic shift in advertisers, starting at 3,261 and peaking at 4,144. The month concluded with a slight dip to 3,556.

Campaign Efficiency

Market Loss & Market Gains for US Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
apartments.com 2.19%
homes.com 2.04%
realtor.com 1.92%
forrent.com 0.51%
houseplans.net 0.21%
lennar.com -0.3%
apartmentlist.com -0.31%
rent.com -0.66%
redfin.com -1.14%
zillow.com -3.34%

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In the past month, apartments.com surged by 2.19%, while zillow.com dropped by 3.34%. Homes.com and realtor.com also saw gains, contrasting with declines for redfin.com and rent.com.

Campaign Efficiency

US Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date homes.com zillow.com realtor.com apartments.com apartmentlist.com redfin.com forrent.com lennar.com rent.com vrbo.com
2026/05/01 16.78% 19.5% 5.25% 5.29% 4.19% 5.6% 1.9% 2.44% 4.99% 0.79%
2026/05/02 16.05% 19.59% 5.67% 6.55% 4.11% 4.9% 1.61% 2.19% 6.18% 0.72%
2026/05/03 16.78% 15.85% 8.13% 7.05% 1.72% 6.06% 2.01% 2.2% 6.07% 0.86%
2026/05/04 15.04% 21.95% 6.24% 5.68% 1.61% 6.48% 2.37% 2.63% 4.69% 0.8%
2026/05/05 17.02% 13.97% 6.33% 5.58% 12.04% 5.77% 2.2% 2.61% 2.6% 0.92%
2026/05/06 15.16% 11.5% 6.65% 6.41% 12.08% 4.26% 2.65% 3.27% 3.48% 1.14%
2026/05/07 16.16% 16.15% 7.95% 5.96% 7.3% 5.43% 1.77% 2.7% 3.59% 1.02%
2026/05/08 17.13% 18.54% 6% 4.82% 6.14% 5.25% 1.62% 3.06% 3.71% 1.04%
2026/05/09 16.19% 20.84% 5.72% 5.3% 6.84% 5.79% 1.57% 2.79% 4.05% 1.09%
2026/05/10 16.33% 14.06% 5.57% 4.94% 7.91% 6.02% 1.46% 3.01% 5.65% 1.04%
2026/05/11 17.14% 12.68% 10.53% 6.3% 7% 6.52% 2.41% 2.76% 3.97% 1.08%
2026/05/12 16.88% 17.78% 7.39% 6.69% 5.15% 3.87% 2.57% 3.19% 4.56% 1.42%
2026/05/13 16.16% 18.68% 8.13% 8.78% 6.13% 3.59% 2.61% 2.73% 3.18% 1.3%
2026/05/14 17.98% 14.55% 7.75% 6.57% 7.8% 4.11% 2.64% 2.88% 3.42% 1.28%
2026/05/15 17.14% 18.53% 6% 4.82% 6.14% 5.25% 1.62% 3.06% 3.71% 1.04%
2026/05/16 18.07% 15.68% 8.61% 8.04% 7.05% 4.06% 2.69% 3.03% 2.75% 1.45%
2026/05/17 16.56% 19.29% 9.12% 6.77% 7.57% 2.94% 1.99% 3.59% 3.54% 1.35%
2026/05/18 19.1% 18.36% 8.58% 6.59% 6.37% 3.61% 2.16% 2.91% 2.36% 1.46%
2026/05/19 17.97% 19.08% 12.11% 6.76% 4.91% 3.69% 2.25% 2.06% 2.99% 1.13%
2026/05/20 20.35% 15.18% 9.82% 7.25% 5.83% 3.78% 2.89% 2.38% 2.75% 1.14%
2026/05/21 19.01% 15.95% 9.69% 7.17% 6% 3.92% 2.73% 2.37% 3.6% 0.9%
2026/05/22 18.93% 16.15% 9.11% 8.23% 6.98% 3.37% 3.51% 2.76% 2.33% 0.76%
2026/05/23 18.97% 13.98% 9.18% 7.15% 6.48% 4.73% 3.25% 2.61% 3.55% 0.87%
2026/05/24 19.35% 17.17% 10.1% 6.69% 6.01% 3.06% 2.65% 1.84% 2.27% 1.12%
2026/05/25 15.62% 15.52% 9.03% 9.53% 6.09% 3.1% 2.77% 0.96% 2.69% 1.36%
2026/05/26 16.9% 14.6% 11.29% 8.43% 6.44% 3.55% 2.78% 2.17% 2.97% 1.02%
2026/05/27 18.6% 12.83% 11.4% 6.82% 6.67% 4.09% 3.01% 2.27% 2.99% 0.97%
2026/05/28 20.01% 13.01% 8.88% 7.96% 6.58% 3.09% 3.19% 2.2% 3.06% 1.1%
2026/05/29 20.33% 15.37% 7.83% 6.23% 8.1% 4.09% 2.66% 2.18% 1.9% 1.12%
2026/05/30 20.09% 14.21% 11.46% 6.76% 6.53% 3.54% 3.01% 2.12% 1.79% 1.1%
2026/05/31 21.22% 15.83% 10.27% 7.11% 6.62% 5.16% 2.37% 2.14% 2.11% 1.07%
  • homes.com
  • zillow.com
  • realtor.com
  • apartments.com
  • apartmentlist.com
  • redfin.com
  • forrent.com
  • lennar.com
  • rent.com
  • vrbo.com

Copyright © Adthena. All rights reserved.

In May 2026, homes.com steadily rose, peaking at 21.22%. Zillow fluctuated, ending at 15.83%. Realtor.com and apartments.com showed moderate gains. Apartmentlist.com and redfin.com had varied trends. Forrent.com, lennar.com, rent.com, and vrbo.com remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services - Last month
  1. 1
    Search Homes for Sale - Search by City or ZIP Code https://www.homes.com › homes › for_sale

    Your Listing, Your Lead™ is the core of Homes.com. Only the listing agent gets your lead. View homes with recent price reductions.

  2. 2
    Realtor.com® Homes For Sale | Find Homes For Sale https://www.realtor.com › near-me

    Stay ahead of the market with home listings updated every 15 minutes on Realtor.com. Start the home buying process on Realtor.com® now as mortgage...

  3. 3
    Homes for sale for Veterans | Veteran home shopping budget https://www.veteransunited.com › homes-for-sale

    Find out how much home you can afford before you start your home search.

  4. 4
    VA Focused Real Estate Agents | Veteran Real Estate Agents https://www.veteransunitedrealty.com › real-estate

    VA Expertise & Personal Service. Find a Local Real Estate Agent Today. Veterans United Realty...

  5. 5
    Zillow https://www.zillow.com › homes

    Zillow Real Estate — View home details & photos and connect with agents! Ready for a new home? Zillow has the tools and resources to help you stress less.

Copyright © Adthena. All rights reserved.

In the competitive realm of real estate services, five top-performing Google PPC ads stand out. Homes.com emphasizes exclusivity with “Your Listing, Your Lead™,” ensuring agents receive direct leads. Realtor.com promises timely updates, refreshing listings every 15 minutes. Veterans United caters to veterans, focusing on affordability and specialized real estate agents. Lastly, Zillow offers comprehensive tools and resources, aiming to simplify the home-buying journey. Each ad uniquely addresses buyer needs, from exclusivity and timeliness to specialized services and stress-free experiences.

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