US Services Real Estate Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – US

Google AI Overview visibility for Services Real Estate Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.7258858539
83.2741141461
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 18%
Navigational 2%
Seasonal 0%
Local 11%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 US Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zillow.com 30.42
homes.com 13.12
realtor.com 11.35
apartments.com 10.83
redfin.com 7.38
rent.com 2.81
apartmentlist.com 2.77
lennar.com 1.11
forrent.com 1.05
loopnet.com 0.99
others 18.17
  • zillow.com - 30.42%
  • homes.com - 13.12%
  • realtor.com - 11.35%
  • apartments.com - 10.83%
  • redfin.com - 7.38%
  • rent.com - 2.81%
  • apartmentlist.com - 2.77%
  • lennar.com - 1.11%
  • forrent.com - 1.05%
  • loopnet.com - 0.99%
  • others - 18.17%

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Zillow.com dominates with 30.42% click share, followed by homes.com at 13.12%. Others collectively hold 18.17%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zillow.com homes.com apartments.com realtor.com redfin.com apartmentlist.com angi.com rent.com lennar.com realestateagents.com
2026/07/01 18.41% 12.85% 8.04% 5.02% 3.67% 3.84% 5.98% 4.13% 1.56% 1.99%
2026/07/02 23.53% 10.47% 7.61% 5.65% 4.98% 3.11% 5.42% 4.14% 1.54% 1.88%
2026/07/03 25.52% 10.04% 6.2% 4.6% 5.45% 3.33% 4.14% 3.11% 2.01% 1.98%
2026/07/04 24.95% 10.11% 6.64% 4.7% 5.99% 3.26% 3.57% 3.18% 1.56% 1.66%
2026/07/05 23.98% 12.25% 6.3% 4.93% 5.33% 3.3% 3.04% 4.08% 2.07% 1.78%
2026/07/06 27.53% 10.48% 6.07% 4.83% 5.21% 4.1% 3.25% 2.18% 2.4% 1.83%
2026/07/07 20.75% 8.88% 9% 5.03% 5.95% 4.36% 4.03% 3.77% 2.44% 1.9%
2026/07/08 30.07% 10.75% 7.12% 5.39% 3.62% 3.99% 3.52% 4.14% 1.37% 1.67%
2026/07/09 18.65% 10.12% 8.33% 5.69% 7.09% 4.31% 3.3% 3.75% 1.99% 1.67%
2026/07/10 28.8% 11.93% 7.94% 4.47% 5.56% 4.29% 3.38% 2.96% 1.23% 1.03%
2026/07/11 28.95% 12.8% 6.56% 6.27% 5.56% 4.21% 2.69% 2.95% 1.34% 0.88%
2026/07/12 26.2% 13.85% 6.4% 6.9% 4.8% 3.83% 3.33% 2.87% 1.21% 0.9%
2026/07/13 26.94% 11.78% 7.94% 5.15% 5.02% 4.31% 3.66% 2.55% 1.19% 1.58%
2026/07/14 30.14% 12.8% 7.49% 6.25% 4.6% 3.51% 3.68% 1.76% 1.07% 1.23%
2026/07/15 21.16% 9.74% 8.62% 5.23% 5.33% 5.07% 4.49% 3.59% 1.44% 1.61%
2026/07/16 24.17% 9.4% 7.87% 5.15% 5.27% 4.96% 3.67% 3.75% 1.48% 1.55%
2026/07/17 26.49% 12.07% 8.27% 3.4% 5.54% 6.17% 3.31% 1.76% 1.81% 1.12%
2026/07/18 8.01% 12.21% 10.73% 6.21% 5.57% 6.56% 4.81% 1.58% 2.26% 1.62%
2026/07/19 24.58% 13.64% 9.66% 3.69% 4.71% 4.88% 3.78% 1.52% 2.1% 1.38%
2026/07/20 19.45% 11.82% 9.91% 4.43% 6.57% 5.91% 4.16% 2.7% 1.9% 1.21%
2026/07/21 29.79% 12.65% 7.41% 6.18% 4.55% 3.47% 3.63% 1.74% 1.05% 1.3%
2026/07/22 24.34% 10.73% 7.51% 5.34% 6.25% 4.06% 3.15% 2.44% 1.61% 1.23%
2026/07/23 33.56% 10.61% 7.61% 4.83% 4.53% 3.53% 3.03% 2.03% 1.1% 1.05%
2026/07/24 33.79% 10.57% 7.82% 3.97% 4.74% 3.71% 2.8% 2.59% 1.09% 0.87%
2026/07/25 29.59% 10.89% 8.08% 4.07% 4.22% 4.63% 2.99% 2.63% 1.27% 1.18%
2026/07/26 26.56% 11.68% 7.96% 5.24% 5.51% 4.18% 3.34% 2.35% 1.26% 1.29%
2026/07/27 22.84% 9.92% 7.77% 7.24% 5.01% 4.78% 3.66% 3.11% 1.21% 1.33%
2026/07/28 23.51% 12.77% 9.42% 4.71% 3.73% 3.91% 3.66% 3.32% 1.16% 1.21%
2026/07/29 38.52% 9.39% 6.77% 4.72% 4.72% 3.97% 2.8% 2.39% 0.97% 0.73%
2026/07/30 27.98% 10.96% 8.52% 6.76% 6.18% 3.67% 2.85% 2.67% 1.2% 1.1%
2026/07/31 26.72% 12.56% 9.06% 6.65% 4.67% 3.86% 2.78% 1.99% 1.13% 0.88%
  • zillow.com
  • homes.com
  • apartments.com
  • realtor.com
  • redfin.com
  • apartmentlist.com
  • angi.com
  • rent.com
  • lennar.com
  • realestateagents.com

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Zillow’s PPC spend peaked mid-month, reaching 38.52% on July 29. Homes.com maintained steady growth, while Apartments.com saw fluctuations. Realtor.com and Redfin experienced moderate changes. The month concluded with Zillow leading.

Market Exposure

Competitor Count for US Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 3066
2026/07/02 3241
2026/07/03 3280
2026/07/04 3452
2026/07/05 3201
2026/07/06 3176
2026/07/07 3021
2026/07/08 2657
2026/07/09 2515
2026/07/10 2913
2026/07/11 2795
2026/07/12 2854
2026/07/13 2965
2026/07/14 2874
2026/07/15 2920
2026/07/16 3010
2026/07/17 2729
2026/07/18 2509
2026/07/19 2603
2026/07/20 2481
2026/07/21 2874
2026/07/22 3331
2026/07/23 3299
2026/07/24 3269
2026/07/25 3508
2026/07/26 3482
2026/07/27 3414
2026/07/28 3356
2026/07/29 3246
2026/07/30 3226
2026/07/31 3097

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July began with 3,066 advertisers, peaking at 3,508 on the 25th. Mid-month saw fluctuations, with a notable dip to 2,481 on the 20th. The month concluded with 3,097 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
apartments.com 1.24%
zillow.com 0.57%
homes.com 0.46%
forrent.com 0.14%
rentcafe.com 0.1%
movoto.com -0.16%
furnishedfinder.com -0.19%
lennar.com -0.22%
redfin.com -0.25%
rent.com -0.66%

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In the past month, apartments.com surged with a 1.24 increase in click share, while rent.com faced a significant drop of -0.66.

Campaign Efficiency

US Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date homes.com zillow.com realtor.com apartments.com redfin.com apartmentlist.com rent.com forrent.com lennar.com angi.com
2026/07/01 21.06% 12.43% 6.59% 7.88% 4.38% 4.46% 4.99% 1.69% 1.99% 2.34%
2026/07/02 18.23% 13.54% 8.66% 7.32% 6.78% 4.01% 5.14% 1.31% 1.84% 2.11%
2026/07/03 18.45% 13.14% 7.29% 6.22% 5.66% 4.4% 4.39% 1.21% 2.68% 1.86%
2026/07/04 17.07% 13.86% 6.9% 6.51% 6.55% 4.02% 4.31% 1.05% 2.32% 1.59%
2026/07/05 19.77% 13.42% 7.65% 6.03% 5.54% 4.07% 5.03% 1.38% 2.48% 1.26%
2026/07/06 19.38% 15.23% 6.7% 6.08% 5.06% 5.25% 3.05% 1.44% 2.87% 1.42%
2026/07/07 14.07% 12.97% 6.64% 8.46% 8.25% 5.45% 4.89% 1.65% 3.24% 1.63%
2026/07/08 17.41% 14.11% 7.04% 9.81% 4.6% 4.4% 8.74% 1.39% 1.68% 1.33%
2026/07/09 15.66% 11.14% 7.94% 8.23% 7.13% 5.26% 5.16% 1.6% 2.75% 1.38%
2026/07/10 21.45% 14.97% 7.16% 7.68% 7.17% 5.16% 5.41% 1.65% 1.44% 1.24%
2026/07/11 21.06% 15.3% 9.17% 6.32% 4.95% 4.86% 6.7% 1.45% 1.68% 1.06%
2026/07/12 21.95% 13.45% 10.85% 5.8% 5.07% 4.4% 4.98% 1.27% 1.62% 1.26%
2026/07/13 21.53% 15.35% 7.71% 7.95% 5.06% 5.16% 3.34% 1.48% 1.59% 1.6%
2026/07/14 21.48% 15.86% 10.32% 7.75% 4.74% 4.65% 3.37% 2.48% 1.34% 1.61%
2026/07/15 15.72% 12.26% 7.84% 8.94% 5.23% 6.47% 4.48% 1.72% 2.11% 1.94%
2026/07/16 16.84% 16.25% 6.95% 7.43% 4.89% 5.95% 4.54% 1.66% 1.88% 1.39%
2026/07/17 21.95% 13.97% 5.27% 9.11% 5.44% 7.75% 2.72% 1.43% 2.53% 1.47%
2026/07/18 18.69% 9.34% 8.2% 10.26% 5.36% 7.13% 1.86% 1.43% 2.93% 1.74%
2026/07/19 23.06% 13.54% 5.23% 9.39% 5.05% 6.1% 1.77% 1.48% 2.7% 1.6%
2026/07/20 19.11% 10.08% 6.14% 10.02% 5.89% 7.65% 2.93% 1.61% 2.54% 1.36%
2026/07/21 21.48% 15.86% 10.32% 7.75% 4.74% 4.65% 3.37% 2.48% 1.34% 1.61%
2026/07/22 19.65% 12.84% 8.13% 7.28% 6.78% 5.06% 3.27% 1.78% 2.2% 1.31%
2026/07/23 20.3% 19.58% 7.57% 8.25% 4.72% 4.37% 3.64% 1.73% 1.54% 1.32%
2026/07/24 20.45% 18.67% 6.83% 8.09% 4.47% 4.52% 3.47% 2.42% 1.71% 1.22%
2026/07/25 19.88% 15.38% 6.2% 8.17% 4.72% 5.65% 4.69% 1.85% 1.79% 1.19%
2026/07/26 19.35% 14.7% 7.86% 8.29% 5.35% 5.25% 4.85% 1.81% 1.68% 1.34%
2026/07/27 18.94% 12.8% 10.81% 7.79% 5.64% 5.75% 4.08% 1.74% 1.45% 1.31%
2026/07/28 21.79% 12.4% 6.53% 9.22% 4.39% 4.83% 4.21% 1.92% 1.49% 1.43%
2026/07/29 20.08% 18.88% 8.2% 7.48% 4.36% 5.56% 3.51% 1.58% 1.36% 1.19%
2026/07/30 20.72% 14.99% 10.65% 9.37% 5.02% 4.58% 3.59% 1.61% 1.61% 1.07%
2026/07/31 23.36% 14.25% 10.3% 8.56% 5.25% 4.47% 2.52% 1.84% 1.4% 1.05%
  • homes.com
  • zillow.com
  • realtor.com
  • apartments.com
  • redfin.com
  • apartmentlist.com
  • rent.com
  • forrent.com
  • lennar.com
  • angi.com

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In July 2026, homes.com led with a fluctuating impression share, peaking at 23.36%. Zillow and realtor.com followed, showing varied trends. The month concluded with homes.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services - Last month
  1. 1
    Houses For Rent In Your Area https://www.forrent.com

    Apartments and Homes for Rent — Find apartments, houses and condos for rent in your area. Unit level details available. Find Cheap...

  2. 2
    Search by City or ZIP Code | View Homes for Sale https://www.homes.com › homes › for_sale

    Your Listing, Your Lead™ is the core of Homes.com. Only the listing agent gets your lead. View homes with recent price reductions.

  3. 3
    Realtor.com® Homes For Sale | Houses For Sale Near You https://www.realtor.com › near-me › homes-for-sale

    See nearby homes for sale, connect with local experts, schedule the tour. Get real-time alerts and check the latest listings in your area on Realtor.com®. Housing Market Prediction.

  4. 4
    Zillow https://www.rent.com

    New listings every day — The perfect rental is waiting for you. Let’s get moving. From cozy condos to spacious...

  5. 5
    Zillow https://www.zillow.com › homes

    See Homes For Sale — View home details & photos and connect with agents! With Zillow, you can browse homes, take virtual...

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In the competitive landscape of real estate services, top-performing PPC ads reveal intriguing narratives. ForRent.com entices with detailed rental listings, while Homes.com emphasizes exclusive leads for agents. Realtor.com® offers real-time alerts and expert connections. Rent.com highlights daily new listings, and Zillow showcases virtual home tours, blending convenience with comprehensive insights.

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