US Services Real Estate Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – US

Google AI Overview visibility for Services Real Estate Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.7348586329
87.2651413671
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 15%
Navigational 1%
Seasonal 0%
Local 9%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 US Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zillow.com 36.08
realtor.com 10.86
homes.com 10.1
apartments.com 8.19
redfin.com 6.5
apartmentlist.com 3.62
rent.com 3.15
lennar.com 1.4
forrent.com 1
loopnet.com 0.99
others 18.11
  • zillow.com - 36.08%
  • realtor.com - 10.86%
  • homes.com - 10.1%
  • apartments.com - 8.19%
  • redfin.com - 6.5%
  • apartmentlist.com - 3.62%
  • rent.com - 3.15%
  • lennar.com - 1.4%
  • forrent.com - 1%
  • loopnet.com - 0.99%
  • others - 18.11%

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Zillow dominates with 36.08% click share, followed by Realtor.com at 10.86%. Others collectively hold 18.11%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zillow.com homes.com apartments.com apartmentlist.com redfin.com realtor.com rent.com lennar.com angi.com realestateagents.com
2026/04/01 20.12% 9.89% 8.11% 6.48% 4.77% 3.92% 4.73% 2.31% 1.41% 1.76%
2026/04/02 17.17% 9.29% 7.78% 8.04% 4.44% 3.78% 4.99% 2.44% 2.92% 1.89%
2026/04/03 14.63% 10.17% 8.26% 5.9% 4.52% 4.46% 4.86% 2.89% 2.61% 1.62%
2026/04/04 14.37% 10.64% 7.86% 6.81% 4.83% 4.62% 5.15% 3.22% 2.14% 1.15%
2026/04/05 18.41% 9.93% 6.42% 7.87% 5.12% 5.37% 4.95% 3.29% 2.27% 0.69%
2026/04/06 14.76% 10.03% 8.17% 7.19% 3.64% 5.64% 4.66% 2.96% 2.18% 1.56%
2026/04/07 15.36% 9.56% 8.05% 8.7% 3.25% 4.66% 5.87% 2.33% 2.91% 1.61%
2026/04/08 16.12% 9.24% 8.25% 8.44% 4.15% 5.27% 4.61% 1.96% 2.85% 1.21%
2026/04/09 15.04% 9.9% 8.28% 7.56% 3.58% 4.64% 4.81% 1.91% 3.4% 1.66%
2026/04/10 15.76% 8.91% 8.04% 9.22% 3.85% 4.5% 4.25% 2.08% 3.35% 1.18%
2026/04/11 11.9% 9.98% 7.74% 8.47% 4.5% 6.18% 4.42% 1.75% 3% 1.69%
2026/04/12 15.11% 9.9% 7.01% 9.44% 3.26% 4.58% 5.08% 2.3% 2.69% 1.39%
2026/04/13 18.32% 9.22% 7.49% 7.77% 3.78% 4.8% 3.81% 2.87% 3.06% 1.44%
2026/04/14 13.26% 10.67% 7.2% 8.7% 3.06% 5.28% 5.89% 2.91% 2.55% 1.51%
2026/04/15 17.03% 8.97% 7.55% 7.41% 3.85% 4.86% 4.54% 2.15% 3.38% 1.58%
2026/04/16 8.27% 9.31% 7.48% 8.33% 5.22% 5.45% 4.83% 2.42% 3.64% 1.61%
2026/04/17 20.56% 8.75% 6.29% 7.29% 4.5% 4.14% 4.15% 1.69% 2.7% 1.5%
2026/04/18 20.63% 8.78% 5.88% 7.44% 4.69% 4.65% 5.37% 1.53% 3.06% 1.8%
2026/04/19 21.06% 8.47% 5.52% 8.18% 4.76% 3.57% 4.46% 1.97% 3.4% 1.39%
2026/04/20 17.03% 8.68% 7.36% 7.62% 5.47% 4.26% 5.14% 2.07% 2.43% 1.73%
2026/04/21 13.67% 9.54% 6.74% 7.55% 5.73% 4.64% 4.52% 2.65% 2.09% 1.66%
2026/04/22 18.27% 8.43% 7.75% 5.58% 4.09% 4.26% 4.84% 2.09% 2.9% 1.66%
2026/04/23 12.16% 8.58% 7.93% 7.68% 4.18% 5.08% 3.73% 2.38% 3.37% 2.11%
2026/04/24 14.6% 9.13% 6.91% 4.6% 5.37% 5.7% 3.68% 1.89% 3.39% 1.74%
2026/04/25 22.49% 9.01% 6.77% 4.92% 5.36% 5.56% 2.7% 1.42% 1.96% 1.44%
2026/04/26 22.46% 8.63% 6.91% 5.4% 5.38% 5.92% 3.39% 1.56% 1.74% 1.03%
2026/04/27 18.74% 9.69% 6.67% 5.09% 7.01% 5.58% 3.34% 1.7% 1.31% 1.71%
2026/04/28 23.53% 9.21% 7.4% 3.79% 5.31% 4.39% 3.17% 1.73% 1.86% 1.05%
2026/04/29 16.67% 9.15% 7.74% 5.47% 4.89% 4.26% 4.24% 1.82% 2.42% 1.37%
2026/04/30 18.24% 9.55% 7.59% 5.35% 5.02% 3.99% 3.32% 2.06% 2% 1.7%
  • zillow.com
  • homes.com
  • apartments.com
  • apartmentlist.com
  • redfin.com
  • realtor.com
  • rent.com
  • lennar.com
  • angi.com
  • realestateagents.com

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Zillow’s PPC spend fluctuated, peaking at 23.53% on April 28. Homes.com maintained steady performance, while Apartments.com saw a decline. Apartmentlist.com and Redfin experienced varied trends. April concluded with Zillow leading.

Market Exposure

Competitor Count for US Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 3326
2026/04/02 3406
2026/04/03 3622
2026/04/04 3468
2026/04/05 3335
2026/04/06 3697
2026/04/07 3547
2026/04/08 3379
2026/04/09 3414
2026/04/10 3398
2026/04/11 3116
2026/04/12 3269
2026/04/13 3433
2026/04/14 3336
2026/04/15 3443
2026/04/16 3218
2026/04/17 3198
2026/04/18 3390
2026/04/19 3268
2026/04/20 3570
2026/04/21 3482
2026/04/22 3440
2026/04/23 3465
2026/04/24 3418
2026/04/25 3323
2026/04/26 3075
2026/04/27 3410
2026/04/28 3309
2026/04/29 3364
2026/04/30 3206

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 3,697 on April 6. The month concluded with a decrease to 3,206 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
zillow.com 5.77%
redfin.com 0.96%
rexmont.com 0.09%
centurycommunities.com 0.06%
homevestors.com 0.06%
rent.com -0.77%
realtor.com -0.83%
apartmentlist.com -1.14%
homes.com -1.21%
apartments.com -1.53%

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Zillow.com surged with a 5.77% click share increase, while apartments.com dropped by 1.53%. Redfin.com gained 0.96%, contrasting with homes.com’s 1.21% decline.

Campaign Efficiency

US Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zillow.com homes.com realtor.com apartments.com redfin.com apartmentlist.com rent.com lennar.com forrent.com rentcafe.com
2026/04/01 19.93% 13.43% 7.35% 6.42% 6.13% 5.96% 4.94% 2.54% 1.86% 1.09%
2026/04/02 18.58% 14.93% 5.67% 6.34% 4.92% 7.66% 5.51% 2.71% 1.7% 1.4%
2026/04/03 16.08% 14.91% 6.88% 6.45% 5.9% 5.66% 5.19% 3.27% 1.83% 0.46%
2026/04/04 15.09% 17.43% 6% 5.84% 5.43% 6.19% 5.1% 3.54% 1.64% 0.78%
2026/04/05 18.76% 15.22% 6.75% 4.67% 6.93% 6.81% 5.01% 3.92% 1.21% 0.6%
2026/04/06 16.86% 14.17% 7.49% 6.63% 3.92% 7.46% 5.16% 3.38% 1.48% 0.83%
2026/04/07 17.11% 14.31% 6.54% 6.55% 3.45% 8.37% 6.45% 2.76% 2.01% 0.62%
2026/04/08 17.32% 14.84% 8.49% 6.56% 5.15% 7.98% 5.07% 2.32% 2.05% 0.94%
2026/04/09 16.77% 14.95% 6.79% 6.63% 4.2% 7.36% 5.34% 2.4% 2.37% 0.6%
2026/04/10 16.7% 14.21% 7.83% 7.01% 4.19% 8.82% 4.62% 2.28% 1.83% 1.9%
2026/04/11 12.74% 16.51% 8.42% 8.1% 4.45% 8.14% 4.42% 1.83% 1.6% 0.47%
2026/04/12 15.99% 16.38% 7.89% 6.19% 3.43% 8.68% 5.22% 2.39% 2.44% 1.12%
2026/04/13 20% 14.66% 6.79% 6.2% 4.06% 7.96% 4.33% 3.24% 1.48% 0.4%
2026/04/14 14.79% 15.94% 7.18% 5.72% 3.49% 8.25% 6% 3.38% 1.56% 1.46%
2026/04/15 17.68% 15.3% 6.3% 7.35% 4.83% 7.16% 5.02% 2.45% 1.5% 0.59%
2026/04/16 10.22% 16.33% 7.06% 6.29% 5.57% 8.18% 5.45% 3.01% 1.47% 1.13%
2026/04/17 21.21% 15.28% 5.97% 4.99% 4.7% 6.97% 4.55% 1.94% 1.37% 1.19%
2026/04/18 19.93% 14.62% 7.9% 5.82% 6.43% 6.71% 5.26% 1.72% 1.06% 1.31%
2026/04/19 21.04% 15.69% 4.95% 4.26% 6.9% 7.44% 4.48% 2.16% 1.22% 0.81%
2026/04/20 16.88% 14.39% 6.53% 6.24% 9.31% 6.41% 5.12% 2.36% 1.53% 0.52%
2026/04/21 14.99% 15.23% 6.16% 4.88% 6.45% 7.26% 4.86% 3.13% 1.81% 1.06%
2026/04/22 19.07% 13.9% 6% 6.04% 4.91% 5.63% 5.54% 2.34% 2.21% 0.64%
2026/04/23 14.24% 13.92% 6.76% 6.34% 4.94% 7.61% 4.22% 2.55% 2.33% 0.96%
2026/04/24 15.26% 13.87% 8.93% 5.79% 7.49% 4.52% 3.96% 1.95% 2.26% 0.5%
2026/04/25 22.56% 14.75% 7.61% 5.39% 5.58% 4.48% 3.27% 1.58% 2.16% 0.79%
2026/04/26 22.92% 13.54% 7.35% 6.25% 6.41% 5.13% 3.46% 1.78% 1.97% 1.08%
2026/04/27 18.17% 15.73% 8.51% 4.66% 10.09% 4.11% 3.12% 1.9% 1.63% 0.54%
2026/04/28 23.45% 15.68% 6% 5.58% 6.62% 3.76% 3.31% 1.92% 1.88% 1.05%
2026/04/29 17.67% 17.25% 5.66% 6.03% 6.53% 5.17% 4.57% 1.83% 2.05% 1.06%
2026/04/30 18.12% 17.09% 7.47% 5.79% 5.43% 4.72% 3.38% 2.14% 1.91% 0.66%
  • zillow.com
  • homes.com
  • realtor.com
  • apartments.com
  • redfin.com
  • apartmentlist.com
  • rent.com
  • lennar.com
  • forrent.com
  • rentcafe.com

Copyright © Adthena. All rights reserved.

Zillow’s impression share fluctuated, peaking at 23.45% on April 28. Homes.com maintained stability, while Realtor.com and Apartments.com showed minor variations. Redfin surged mid-month, and Apartmentlist.com declined. Rent.com and Lennar.com remained steady.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services - Last month
  1. 1
    Search Homes for Sale | Search by City or ZIP Code https://www.homes.com › homes › for_sale

    Your Listing, Your Lead™ is the core of Homes.com. Only the listing agent gets your lead. View homes with recent price reductions.

  2. 2
    Realtor.com® Homes For Sale | Houses For Sale Near You https://www.realtor.com › near-me › homes-for-sale

    See nearby homes for sale, connect with local experts, schedule the tour. Get real-time alerts and check the latest listings in your area on...

  3. 3
    Los Angeles, CA Homes for Sale & Real Estate | Redfin https://www.redfin.com

    Redfin Agents Have The Expertise And Experience To Help You Find Your Perfect Home. Schedule...

  4. 4
    VA Focused Real Estate Agents | Veteran Real Estate Agents https://www.veteransunitedrealty.com › real-estate

    VA Expertise & Personal Service. Find a Local Real Estate Agent Today. Veterans United Realty...

  5. 5
    Zillow https://www.zillow.com › homes

    Zillow Real Estate — View home details & photos and connect with agents! With Zillow, you can browse homes, take virtual tours, find a local agent and more.

Copyright © Adthena. All rights reserved.

In the competitive realm of real estate PPC ads, Homes.com stands out with its unique “Your Listing, Your Lead™” proposition, ensuring exclusivity for listing agents. Realtor.com emphasizes local expertise and real-time alerts, while Redfin highlights agent expertise in Los Angeles. Veterans United Realty focuses on VA expertise, and Zillow offers comprehensive virtual tours and agent connections. Each ad targets specific buyer needs, from exclusivity to local insights and virtual convenience.

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