US Services Real Estate Services - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – US

Google AI Overview visibility for Services Real Estate Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.683690634
81.316309366
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 58
42
57%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 15%
Navigational 1%
Seasonal 0%
Local 7%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 US Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zillow.com 16.02
realtor.com 8.82
apartments.com 8.01
homes.com 7.25
redfin.com 5.88
apartmentlist.com 5.21
lennar.com 2.61
rent.com 2.49
angi.com 1.52
forrent.com 1.38
others 40.81
  • zillow.com - 16.02%
  • realtor.com - 8.82%
  • apartments.com - 8.01%
  • homes.com - 7.25%
  • redfin.com - 5.88%
  • apartmentlist.com - 5.21%
  • lennar.com - 2.61%
  • rent.com - 2.49%
  • angi.com - 1.52%
  • forrent.com - 1.38%
  • others - 40.81%

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Zillow leads with 16.02% click share, followed by Realtor at 8.82%. Others dominate with 40.81%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zillow.com realtor.com apartments.com redfin.com apartmentlist.com lennar.com angi.com forrent.com rent.com homes.com
2025/10/01 19.02% 9.56% 9.35% 5.37% 6.35% 1.95% 2.2% 1.5% 2.64% 1.81%
2025/10/02 20.54% 9.53% 9.36% 6.27% 5.08% 1.67% 1.83% 1.56% 2.48% 1.79%
2025/10/03 16.85% 9.34% 8.19% 5.79% 5.09% 2.29% 2.33% 1.58% 2.18% 1.73%
2025/10/04 18.11% 8.96% 8.02% 6.12% 5.57% 2.38% 2.57% 1.5% 1.79% 1.91%
2025/10/05 17.33% 8.8% 8.14% 6.34% 7.19% 2.89% 2.56% 1.48% 2.28% 1.92%
2025/10/06 15.93% 8.55% 9% 5.6% 6.48% 2.68% 2.36% 1.24% 2.26% 2.07%
2025/10/07 16.42% 8.49% 8.41% 6.22% 5.07% 2.98% 1.87% 1.24% 2.87% 2.08%
2025/10/08 14.49% 8.37% 8.04% 6.35% 5.65% 2.53% 2.01% 1.3% 1.97% 2.07%
2025/10/09 15.94% 8.23% 8.22% 6.18% 5.63% 2.75% 1.7% 1.18% 2.74% 2.07%
2025/10/10 16.06% 7.24% 8.05% 5.4% 5.89% 2.37% 2.27% 1.04% 2.86% 1.89%
2025/10/11 16.75% 7.6% 7.4% 5.83% 5.84% 2.88% 2.25% 0.9% 2.15% 2.17%
2025/10/12 15.41% 7.89% 8.24% 5.77% 6.27% 2.84% 1.84% 1.08% 2.88% 2.15%
2025/10/13 13.51% 8.74% 9.04% 5.93% 5.94% 2.89% 1.89% 1.07% 2.26% 2.2%
2025/10/14 14.77% 9.33% 8.52% 5.54% 5.57% 3.23% 1.73% 0.91% 2.25% 2.21%
2025/10/15 13.86% 7.16% 8.59% 7.47% 5.94% 2.63% 1.66% 1.26% 1.67% 1.84%
2025/10/16 13.5% 8.64% 8.69% 6.89% 4.87% 2.85% 1.6% 1.16% 1.96% 1.72%
2025/10/17 20.1% 7.46% 7.96% 5.31% 4.54% 2.96% 1.47% 0.89% 1.84% 1.99%
2025/10/18 17.9% 8.22% 7.93% 6.8% 5.27% 2.8% 1.47% 0.98% 2.18% 1.73%
2025/10/19 19.68% 8.79% 7.61% 6.95% 5.69% 2.14% 1.79% 1.11% 1.88% 1.42%
2025/10/20 17.92% 8.99% 8.15% 6.22% 6.44% 2.56% 1.93% 1.33% 2.27% 1.25%
2025/10/21 20.02% 9.62% 9.12% 5.98% 5.47% 3.13% 2.3% 1.71% 2.25% 1.14%
2025/10/22 20.04% 9.72% 9.79% 5.79% 4.41% 3.02% 2.15% 1.43% 3.38% 1.12%
2025/10/23 18.67% 9.39% 8.28% 6.07% 4.43% 3.61% 2.35% 1.79% 3.88% 1.03%
2025/10/24 18.88% 9.18% 8.42% 6.35% 5.06% 2.27% 1.75% 1.68% 4.11% 0.9%
2025/10/25 19.55% 10.49% 8.29% 6.69% 4.94% 2.59% 1.56% 1.9% 2.19% 0.92%
2025/10/26 20.57% 9.17% 7.96% 5.61% 4.64% 3.04% 1.84% 1.56% 3.7% 0.88%
2025/10/27 16.44% 9.78% 8.53% 5.95% 4.96% 2.48% 1.85% 1.57% 3.01% 0.93%
2025/10/28 14.39% 8.93% 7.87% 6.62% 5.4% 2.77% 2.01% 1.73% 3.57% 0.94%
2025/10/29 14.11% 8.49% 8.69% 6.96% 5.86% 2.34% 2.2% 1.53% 3.57% 0.85%
2025/10/30 14.15% 9.08% 8.23% 7.56% 5.38% 3.58% 2.58% 1.74% 2.31% 0.86%
2025/10/31 14.06% 9.99% 8.67% 7.79% 5.15% 2.85% 2.66% 1.85% 1.79% 0.83%
  • zillow.com
  • realtor.com
  • apartments.com
  • redfin.com
  • apartmentlist.com
  • lennar.com
  • angi.com
  • forrent.com
  • rent.com
  • homes.com

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In October 2025, Zillow’s PPC spend share fluctuated, peaking at 20.57% on the 26th. Realtor.com saw a steady rise, ending at 9.99%. Apartments.com maintained stability, while Redfin’s share increased, closing at 7.79%. Rent.com experienced volatility, finishing at 1.79%.

Market Exposure

Competitor Count for US Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 4849
2025/10/02 4805
2025/10/03 4910
2025/10/04 4922
2025/10/05 4966
2025/10/06 5148
2025/10/07 4990
2025/10/08 4747
2025/10/09 4831
2025/10/10 4993
2025/10/11 5046
2025/10/12 5005
2025/10/13 5060
2025/10/14 5099
2025/10/15 5120
2025/10/16 5173
2025/10/17 4912
2025/10/18 5082
2025/10/19 5052
2025/10/20 5286
2025/10/21 5090
2025/10/22 5019
2025/10/23 5074
2025/10/24 5166
2025/10/25 5067
2025/10/26 5033
2025/10/27 5466
2025/10/28 5423
2025/10/29 5429
2025/10/30 5291
2025/10/31 5132

Copyright © Adthena. All rights reserved.

October saw a dynamic shift in advertiser numbers, starting at 4,849 and peaking at 5,466 on the 27th. The month concluded with a slight dip, ending at 5,132.

Campaign Efficiency

Market Loss & Market Gains for US Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
rent.com 0.66%
forrent.com 0.43%
fastexpert.com 0.2%
movoto.com 0.2%
redfin.com 0.16%
upnest.com -0.47%
apartments.com -0.62%
apartmentlist.com -0.8%
zillow.com -1.06%
homes.com -1.43%

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In the past month, rent.com and forrent.com saw notable click share increases, while homes.com and zillow.com experienced significant declines.

Campaign Efficiency

US Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zillow.com realtor.com apartments.com homes.com redfin.com apartmentlist.com lennar.com angi.com forrent.com rent.com
2025/10/01 14.45% 8.28% 8.59% 8.37% 4.27% 7.03% 1.83% 1.83% 1.48% 2.7%
2025/10/02 15.37% 8.36% 8.61% 7.85% 5.15% 5.43% 1.55% 1.58% 1.51% 2.38%
2025/10/03 13.55% 8.04% 7.64% 7.66% 4.82% 5.39% 2.24% 1.96% 1.59% 2.14%
2025/10/04 14.67% 7.82% 7.36% 8.4% 5.2% 6.1% 2.32% 2.14% 1.46% 1.7%
2025/10/05 14.17% 7.77% 7.46% 8.11% 5.48% 7.5% 2.72% 2.21% 1.43% 2.33%
2025/10/06 13.55% 7.65% 8.36% 8.61% 4.75% 6.73% 2.52% 1.98% 1.25% 2.17%
2025/10/07 14.45% 7.78% 7.94% 8.24% 5.51% 5.28% 2.96% 1.59% 1.22% 2.87%
2025/10/08 13% 7.66% 7.46% 8.07% 5.63% 5.86% 2.44% 1.68% 1.28% 1.94%
2025/10/09 14.9% 7.67% 7.95% 8.11% 5.57% 5.79% 2.63% 1.45% 1.18% 2.75%
2025/10/10 15.01% 6.98% 7.76% 7.26% 4.96% 5.92% 2.25% 1.86% 1.02% 2.84%
2025/10/11 15.99% 7.16% 7.04% 8.21% 5.13% 5.89% 2.56% 1.92% 0.9% 2.02%
2025/10/12 14.47% 7.22% 7.78% 8.27% 5.14% 6.24% 2.51% 1.59% 1.08% 2.66%
2025/10/13 12.43% 7.79% 8.67% 8.88% 5.36% 6.03% 2.52% 1.64% 1.02% 2.2%
2025/10/14 13.71% 8.49% 7.79% 9.63% 4.9% 5.51% 2.68% 1.52% 0.84% 2.17%
2025/10/15 12.8% 6.43% 7.95% 8.04% 6.6% 5.89% 2.23% 1.59% 1.12% 1.53%
2025/10/16 12.81% 8.06% 8.07% 7.82% 6.2% 4.94% 2.44% 1.48% 1.14% 1.86%
2025/10/17 18.35% 6.54% 7.14% 9.6% 4.46% 4.45% 2.5% 1.31% 0.81% 1.81%
2025/10/18 15.65% 7.04% 7.21% 8.85% 6% 5.41% 2.37% 1.39% 0.96% 2.12%
2025/10/19 16.36% 7.41% 6.81% 7.91% 5.95% 5.72% 1.76% 1.72% 1.04% 1.73%
2025/10/20 14.9% 7.32% 7.16% 7.38% 5.57% 6.35% 2.22% 1.79% 1.26% 2.19%
2025/10/21 16.18% 7.64% 8.05% 7.55% 5.33% 5.33% 2.81% 2.06% 1.67% 2%
2025/10/22 16.06% 7.92% 8.93% 8.01% 5.26% 4.44% 2.68% 1.86% 1.45% 3.64%
2025/10/23 15% 7.15% 7.16% 8.03% 5.5% 4.31% 3.24% 2.09% 1.78% 4.12%
2025/10/24 15.27% 7.18% 7.36% 6.88% 5.95% 4.92% 2.02% 1.57% 1.68% 4.28%
2025/10/25 15.47% 8.15% 7.32% 7.36% 6.15% 4.52% 2.3% 1.36% 1.79% 2.21%
2025/10/26 16.26% 7.31% 6.95% 6.86% 5.13% 4.56% 2.76% 1.57% 1.53% 3.64%
2025/10/27 13.2% 7.86% 7.46% 7.25% 5.45% 4.87% 2.12% 1.58% 1.47% 2.95%
2025/10/28 11.67% 6.84% 6.81% 7.41% 5.93% 5.2% 2.39% 1.71% 1.58% 3.34%
2025/10/29 11.25% 6.98% 7.69% 7.13% 6.4% 5.59% 1.89% 1.98% 1.44% 3.42%
2025/10/30 11.7% 7.22% 7.4% 7.61% 6.65% 5.35% 3.03% 2.26% 1.62% 2.23%
2025/10/31 11.13% 7.83% 7.81% 7.56% 7.17% 4.97% 2.52% 2.35% 1.72% 1.67%
  • zillow.com
  • realtor.com
  • apartments.com
  • homes.com
  • redfin.com
  • apartmentlist.com
  • lennar.com
  • angi.com
  • forrent.com
  • rent.com

Copyright © Adthena. All rights reserved.

Zillow’s impression share fluctuated, peaking at 18.35% on October 17. Realtor.com and Apartments.com showed steady trends, while Homes.com peaked at 9.63% on October 14. Redfin and Rent.com saw notable increases, finishing October strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services - Last month
  1. 1
    Apartment - Apartments.com Official Site https://www.apartments.com

    Take a Virtual Tour. Get the Location, Price & More. Find Your Apartment Today. Search 1000s of...

  2. 2
    Realtor.com® https://www.realtor.com

    Search Homes In Your Area — Find your home with the #1 most trusted app by real estate professionals – Realtor.com®. #1 with real...

  3. 3
    Redfin https://www.redfin.com

    Your dream home, delivered — Redfin agents are local experts who know how to help you win in today's market. Schedule home...

  4. 4
    Top Realtors & Agents Near You https://www.upnest.com

    Don't Overpay To Sell a Home — UpNest does your legwork before you sell. See agents, commissions, track record all here. Meet your ideal real estate agent. No guesswork - see...

  5. 5
    Zillow https://www.zillow.com › homes

    Zillow Real Estate — With Zillow, you can browse homes, take virtual tours, find a local agent and more. Ready for a new home? Zillow has the tools and resources to help...

Copyright © Adthena. All rights reserved.

In the competitive realm of real estate services, top-performing PPC ads reveal a captivating narrative. Apartments.com entices with virtual tours, while Realtor.com boasts trust and expertise. Redfin highlights local agent prowess, UpNest simplifies agent selection, and Zillow offers comprehensive home browsing tools. Each ad uniquely addresses home seekers’ needs.

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