US Services Real Estate Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – US

Google AI Overview visibility for Services Real Estate Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.14807789424
92.8519221058
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 15%
Navigational 1%
Seasonal 0%
Local 8%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 US Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zillow.com 38.98
realtor.com 11
homes.com 9.26
apartments.com 9.13
redfin.com 5.95
apartmentlist.com 3.42
rent.com 2.2
lennar.com 1.2
loopnet.com 1.08
forrent.com 0.96
others 16.82
  • zillow.com - 38.98%
  • realtor.com - 11%
  • homes.com - 9.26%
  • apartments.com - 9.13%
  • redfin.com - 5.95%
  • apartmentlist.com - 3.42%
  • rent.com - 2.2%
  • lennar.com - 1.2%
  • loopnet.com - 1.08%
  • forrent.com - 0.96%
  • others - 16.82%

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Zillow.com dominates with 38.98% click share, followed by Realtor.com at 11%. Others collectively hold 16.82%, showcasing diverse competition in real estate PPC.

Market Exposure

Share of Spend for the top 10 US Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zillow.com apartments.com homes.com apartmentlist.com rent.com realtor.com redfin.com lennar.com realestateagents.com angi.com
2026/03/01 16.83% 10.16% 8.62% 5.49% 3.08% 6.52% 3.37% 2.4% 1.73% 2.35%
2026/03/02 16.18% 10.04% 7.85% 6.78% 3.44% 5.36% 3.86% 1.65% 1.83% 2.71%
2026/03/03 19.3% 10.62% 8.45% 7.69% 3.5% 5.48% 3.35% 1.76% 1.47% 2.09%
2026/03/04 15.54% 12.14% 7.96% 6.49% 1.73% 5.31% 3.27% 1.72% 1.99% 3.31%
2026/03/05 19.32% 10.92% 7.53% 7.63% 1.95% 5.62% 2.92% 1.95% 1.38% 2.6%
2026/03/06 18.3% 9.63% 8.91% 5.1% 2.98% 5.95% 4.36% 1.51% 1.53% 2.75%
2026/03/07 16.94% 10.8% 8.51% 6.82% 2.15% 5.01% 4.37% 1.66% 1.51% 2.85%
2026/03/08 18.35% 10.95% 7.86% 9.01% 2.84% 5.12% 3.27% 1.78% 1.07% 2.55%
2026/03/09 16.29% 9.23% 8.35% 9% 3.05% 4.68% 3.48% 2.2% 1.59% 2.86%
2026/03/10 10% 10.33% 8.75% 9.12% 3.39% 5.18% 3.2% 1.31% 1.93% 3.75%
2026/03/11 15.38% 10.12% 8.3% 6.98% 3.77% 3.97% 2.84% 2.23% 1.45% 3.84%
2026/03/12 16.57% 10.12% 8.3% 7.63% 4.13% 5.17% 3.67% 2.13% 1.79% 3.66%
2026/03/13 16.17% 8.36% 8.7% 8.03% 3.62% 5.17% 3.19% 1.69% 2.19% 3.24%
2026/03/14 18.36% 10.96% 8.35% 7.32% 3.01% 4.42% 3.6% 1.48% 1.37% 3.28%
2026/03/15 14.2% 9.99% 8% 7.99% 3.9% 6.13% 3.4% 1.56% 1.68% 3.86%
2026/03/16 17.37% 12.44% 7.86% 6.25% 3.92% 6.05% 3.35% 1.76% 0.85% 3.3%
2026/03/17 10.58% 13.98% 7.95% 7.11% 3.1% 4.96% 3.37% 2.28% 1.74% 3.71%
2026/03/18 13.42% 15.1% 8.73% 6.21% 2.24% 5.32% 3.67% 1.83% 0.91% 2.6%
2026/03/19 19.83% 14.23% 6.72% 7.82% 2.22% 5.61% 3.26% 1.19% 1.14% 1.81%
2026/03/20 20.25% 10.95% 7.7% 4.49% 2.35% 5.27% 3.56% 1.65% 1.27% 1.78%
2026/03/21 18.29% 10.2% 7.97% 3.99% 2.93% 6.6% 3.57% 1.54% 1.36% 2.53%
2026/03/22 20.5% 10.9% 7.62% 6.51% 2.79% 5.01% 3.71% 1.81% 0.8% 2.5%
2026/03/23 20.98% 10.99% 8% 5.25% 2.89% 5.86% 3.06% 1.36% 1.2% 2.26%
2026/03/24 20.4% 10.73% 9.1% 5.96% 3.05% 5.3% 3.19% 1.31% 1.04% 1.56%
2026/03/25 19.03% 11.45% 10.67% 5.39% 2.14% 5.11% 4.61% 1.53% 1.22% 1.04%
2026/03/26 25.84% 10.19% 10.09% 3.62% 2.16% 4.94% 3.67% 1.04% 1.25% 0.77%
2026/03/27 21.72% 9.67% 10.91% 3.85% 1.89% 6.38% 4.14% 1.3% 1.33% 1.76%
2026/03/28 16.9% 10.73% 10.79% 6.37% 3.33% 5.93% 4.44% 1.29% 1.59% 2.2%
2026/03/29 19.88% 11.22% 10.32% 6.56% 3.39% 5.15% 3.91% 1.75% 1.14% 1.45%
2026/03/30 17.48% 9.82% 8.47% 5.98% 6.22% 4.25% 3.46% 2.71% 1.49% 1.55%
2026/03/31 21.93% 10.49% 8.69% 6.69% 5.65% 5.5% 4.17% 2.27% 1.07% 0.63%
  • zillow.com
  • apartments.com
  • homes.com
  • apartmentlist.com
  • rent.com
  • realtor.com
  • redfin.com
  • lennar.com
  • realestateagents.com
  • angi.com

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In March 2026, Zillow’s PPC spend share fluctuated, peaking at 25.84% on the 26th. Apartments.com maintained steady growth, while Homes.com saw a late surge. By month’s end, Zillow led, followed by Apartments.com and Homes.com.

Market Exposure

Competitor Count for US Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 3278
2026/03/02 3361
2026/03/03 3378
2026/03/04 3427
2026/03/05 3501
2026/03/06 3420
2026/03/07 3400
2026/03/08 3065
2026/03/09 3391
2026/03/10 3238
2026/03/11 3118
2026/03/12 3134
2026/03/13 3200
2026/03/14 3212
2026/03/15 2973
2026/03/16 3275
2026/03/17 3316
2026/03/18 3121
2026/03/19 3120
2026/03/20 3098
2026/03/21 2957
2026/03/22 3060
2026/03/23 3119
2026/03/24 2794
2026/03/25 3091
2026/03/26 2925
2026/03/27 3089
2026/03/28 3035
2026/03/29 2891
2026/03/30 3236
2026/03/31 2939

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March began with 3,278 advertisers, peaking at 3,501 on the 5th. A decline followed, reaching 2,794 on the 24th. The month concluded with 2,939 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
zillow.com 3.74%
forrent.com 0.21%
homes.com 0.18%
lgihomes.com 0.11%
rentcafe.com 0.09%
rent.com -0.18%
angi.com -0.2%
lennar.com -0.32%
apartments.com -0.64%
apartmentlist.com -1.25%

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Zillow.com surged with a 3.74% click share increase, while apartmentlist.com faced a decline of 1.25%.

Campaign Efficiency

US Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zillow.com homes.com redfin.com realtor.com apartments.com apartmentlist.com rent.com lennar.com forrent.com rentcafe.com
2026/03/01 18.85% 15.64% 5.09% 8.63% 6.94% 4.98% 3.22% 2.8% 1.7% 0.32%
2026/03/02 18.61% 13.58% 6.17% 6.51% 7.24% 6.2% 3.82% 2.26% 1.97% 0.23%
2026/03/03 21.47% 14.99% 4.39% 7.19% 6.56% 7.66% 3.98% 2.06% 1.35% 1.04%
2026/03/04 18.85% 13.85% 4.51% 7.06% 7.88% 6.65% 2.19% 2.24% 1.51% 1.61%
2026/03/05 22.08% 11.45% 4.1% 7.49% 6.84% 7.39% 2.41% 2.34% 1.4% 0.47%
2026/03/06 20.55% 15.53% 5.79% 7.12% 6.32% 5.25% 3.44% 1.99% 1.48% 0.82%
2026/03/07 19.47% 14.77% 5.98% 6.74% 6.69% 6.68% 2.43% 2.11% 1.64% 0.55%
2026/03/08 21.49% 13.83% 4.42% 7.52% 7.51% 8.74% 3.05% 2.35% 1.22% 0.42%
2026/03/09 19.24% 14.17% 4.57% 7.47% 5.82% 8.4% 3.34% 2.7% 1.15% 1.06%
2026/03/10 12.78% 15.44% 5.6% 8.14% 6.73% 8.54% 4.01% 1.79% 1.74% 0.81%
2026/03/11 18.19% 15.68% 4.37% 5.53% 6.55% 7.23% 4.36% 2.59% 1.75% 1.58%
2026/03/12 19.66% 14.02% 4.63% 6.3% 7.6% 7.38% 4.26% 2.59% 1.65% 0.37%
2026/03/13 18.37% 15.2% 4.47% 6.86% 5.54% 8.01% 4.15% 1.99% 1.36% 1.12%
2026/03/14 21.17% 13.9% 4.76% 5.91% 6.94% 7.43% 3.73% 1.84% 1.42% 1.67%
2026/03/15 17.87% 12.44% 4.85% 7.5% 6.41% 7.54% 4.66% 2.08% 1.64% 0.74%
2026/03/16 20.63% 13% 4.49% 7.29% 7.91% 6.42% 4.48% 2.08% 1.51% 0.8%
2026/03/17 14.54% 13.39% 4.69% 6.51% 9.32% 7.25% 3.7% 2.91% 1.39% 1.02%
2026/03/18 16.28% 15.02% 5.14% 6.82% 10.28% 6.54% 2.67% 2.22% 1.64% 0.74%
2026/03/19 23.18% 11.03% 5.23% 7.37% 9.35% 7.3% 2.66% 1.56% 1.77% 0.7%
2026/03/20 22.9% 13.58% 4.75% 7.16% 7.03% 4.67% 2.55% 1.66% 1.85% 1.66%
2026/03/21 20.5% 12.24% 4.69% 7.48% 6.16% 4.17% 3.41% 1.88% 2.22% 1.83%
2026/03/22 23.15% 13.05% 4.41% 6.74% 6.75% 5.97% 3.07% 2.16% 2.14% 1.77%
2026/03/23 23.54% 15.74% 5.03% 6.58% 6.5% 4.79% 3.08% 1.82% 1.85% 0.77%
2026/03/24 23.06% 15.6% 4.11% 6.97% 6.2% 4.8% 3.48% 1.52% 2.32% 1.78%
2026/03/25 21.02% 17.43% 5.45% 7.27% 6.73% 4.67% 2.38% 1.61% 2.29% 0.77%
2026/03/26 27.74% 15.39% 4.39% 6.61% 6.33% 3.39% 2.31% 1.33% 1.94% 1%
2026/03/27 22.84% 19.52% 6.38% 7.88% 5.64% 3.37% 2.02% 1.57% 1.71% 0.91%
2026/03/28 18.95% 16.93% 6.79% 7.03% 6.3% 5.4% 3.54% 1.33% 2.07% 0.69%
2026/03/29 21.75% 17.36% 6.18% 7.21% 6.36% 5.74% 3.44% 1.62% 1.85% 1.23%
2026/03/30 19.9% 13.19% 5.36% 6.83% 6.24% 5.22% 6.48% 2.52% 1.78% 0.95%
2026/03/31 21.67% 16.14% 7.1% 6.89% 6.39% 5.44% 5.24% 2.39% 1.65% 1.04%
  • zillow.com
  • homes.com
  • redfin.com
  • realtor.com
  • apartments.com
  • apartmentlist.com
  • rent.com
  • lennar.com
  • forrent.com
  • rentcafe.com

Copyright © Adthena. All rights reserved.

In March 2026, Zillow’s impression share fluctuated, peaking at 27.74% on the 26th. Homes.com saw a steady rise, ending at 16.14%. Redfin’s share increased, closing at 7.1%. Realtor.com remained stable, finishing at 6.89%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services - Last month
  1. 1
    Search Homes for Sale - Search by City or ZIP Code https://www.homes.com › homes › for_sale

    Your Listing, Your Lead™ is the core of Homes.com. Only the listing agent gets your lead. Use our innovative custom search filters to find the perfect...

  2. 2
    Realtor.com® https://www.realtor.com

    Search Homes In Your Area — More professionals list with Realtor.com® than anywhere else. #1 with real estate pros because Realtor.com has the best tools for finding the right...

  3. 3
    Los Angeles, CA Homes for Sale & Real Estate | Redfin https://www.redfin.com

    Redfin Agents Have The Expertise And Experience To Help You Find Your Perfect Home. Schedule...

  4. 4
    VA Focused Real Estate Agents | Local Real Estate Experts https://www.veteransunitedrealty.com › real-estate

    VA Expertise & Personal Service. Find a Local Real Estate Agent Today. Veterans United Realty...

  5. 5
    Zillow https://www.zillow.com › homes

    Zillow Real Estate — With Zillow, you can browse homes, take virtual tours, find a local agent and more. View home...

Copyright © Adthena. All rights reserved.

In the competitive realm of real estate PPC ads, Homes.com stands out with its “Your Listing, Your Lead™” promise, ensuring exclusivity for listing agents. Realtor.com® emphasizes its professional network, claiming the top spot for real estate pros. Redfin highlights its agents’ expertise in Los Angeles, while Veterans United Realty focuses on VA specialization. Zillow offers a comprehensive browsing experience with virtual tours and local agent connections. Each ad uniquely targets specific buyer needs, from exclusivity and professional networks to specialized services and comprehensive browsing.

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