US Services Real Estate Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – US

Google AI Overview visibility for Services Real Estate Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.750494073
84.249505927
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 18%
Navigational 1%
Seasonal 0%
Local 10%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 US Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zillow.com 32.51
homes.com 12.88
realtor.com 11.64
apartments.com 9.34
redfin.com 5.87
apartmentlist.com 2.43
rent.com 2.3
forrent.com 1.48
lennar.com 1.38
loopnet.com 1.09
others 19.08
  • zillow.com - 32.51%
  • homes.com - 12.88%
  • realtor.com - 11.64%
  • apartments.com - 9.34%
  • redfin.com - 5.87%
  • apartmentlist.com - 2.43%
  • rent.com - 2.3%
  • forrent.com - 1.48%
  • lennar.com - 1.38%
  • loopnet.com - 1.09%
  • others - 19.08%

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In the real estate PPC landscape, Zillow dominates with 32.51% click share, followed by Homes.com at 12.88%. Others collectively hold 19.08%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zillow.com homes.com apartments.com angi.com realtor.com redfin.com rent.com apartmentlist.com lennar.com forrent.com
2026/06/01 19.25% 12.61% 8.87% 3.2% 7.57% 4.36% 1.96% 5.24% 1.79% 2.06%
2026/06/02 20.81% 12% 7.69% 2.59% 6.1% 4.48% 3.12% 5.84% 2.16% 1.8%
2026/06/03 15.22% 12.14% 8.28% 2.64% 8.94% 3.44% 2.91% 5.61% 1.87% 1.94%
2026/06/04 17.74% 12.52% 8.79% 3.59% 7.4% 3.94% 2.19% 4.36% 2.3% 1.95%
2026/06/05 18.12% 12.52% 8.62% 3.26% 8.53% 4.36% 2.68% 4.35% 1.76% 2.11%
2026/06/06 21.2% 11.12% 8.26% 3.04% 8.44% 2.94% 1.74% 4% 2% 1.56%
2026/06/07 20.72% 11.16% 8.27% 2.93% 8.85% 2.47% 2.61% 4.44% 2.01% 1.96%
2026/06/08 17.39% 12.39% 6.96% 3.67% 7.46% 4.8% 2.79% 4.49% 2.33% 1.51%
2026/06/09 22.84% 11.23% 8.97% 3.11% 7.06% 3.84% 2.23% 3.85% 2.16% 1.68%
2026/06/10 19.11% 11.39% 8.21% 3.76% 6.1% 4.91% 1.89% 3.71% 2.39% 1.42%
2026/06/11 22.21% 10.5% 7.28% 3.4% 7.4% 4.85% 3.46% 3.25% 2.26% 1.13%
2026/06/12 22.11% 11.16% 7.89% 2.45% 7.07% 5.91% 3.98% 3.1% 1.9% 1.06%
2026/06/13 19.39% 10.42% 8.26% 3.07% 7.13% 3.8% 4.34% 3% 1.43% 1.09%
2026/06/14 26.21% 10.25% 6.75% 2.6% 5.81% 4.51% 3.57% 2.92% 1.56% 1.04%
2026/06/15 24.2% 10.72% 5.91% 3.35% 5.26% 5.14% 1.94% 3.76% 2.24% 0.98%
2026/06/16 18.55% 10.79% 7.72% 4.4% 6.31% 5.11% 2.14% 4.38% 2.39% 1.26%
2026/06/17 22.7% 10.11% 6.78% 4.65% 5.21% 4.74% 2.45% 4.02% 1.91% 0.92%
2026/06/18 25.05% 9.08% 6.32% 4.77% 5.44% 3.98% 1.57% 3.93% 1.86% 0.9%
2026/06/19 20% 9.82% 7.19% 5.31% 7.36% 3.75% 3.64% 3.11% 1.94% 0.94%
2026/06/20 15.92% 10.55% 7.98% 4.95% 5.76% 5.14% 4.33% 3.57% 2.29% 0.93%
2026/06/21 15.13% 12.97% 7.42% 4.9% 7.84% 5.09% 2.72% 3.54% 1.98% 0.76%
2026/06/22 27.01% 10.92% 7.14% 3.8% 5.47% 4.51% 2.75% 2.73% 1.93% 0.81%
2026/06/23 21.43% 9.67% 7.52% 4.14% 6.52% 3.88% 2.93% 3.56% 1.91% 0.78%
2026/06/24 22.97% 9.52% 7.21% 3.87% 6.06% 4.2% 3.78% 2.65% 2.17% 1.26%
2026/06/25 18.13% 9.9% 8.51% 4.75% 7.58% 4.46% 4.01% 3.31% 1.96% 1.36%
2026/06/26 20.02% 9.5% 7.63% 6.34% 5.52% 4.16% 2.51% 3.38% 2.03% 1.03%
2026/06/27 21.5% 9.99% 6.17% 4.51% 5.32% 3.93% 1.58% 3.61% 2.5% 1.24%
2026/06/28 17.16% 10.54% 8.6% 4.36% 4.97% 3.91% 3.32% 3.21% 1.85% 1.19%
2026/06/29 14.74% 9.69% 8.89% 6.6% 5.26% 4.5% 4.18% 3.36% 1.44% 1.26%
2026/06/30 24.08% 9.96% 7.25% 5.67% 5.62% 3.92% 3.46% 2.68% 1.33% 1.22%
  • zillow.com
  • homes.com
  • apartments.com
  • angi.com
  • realtor.com
  • redfin.com
  • rent.com
  • apartmentlist.com
  • lennar.com
  • forrent.com

Copyright © Adthena. All rights reserved.

In June 2026, Zillow’s PPC spend share fluctuated, peaking at 27.01% on June 22. Homes.com saw a steady decline, while Apartments.com experienced minor ups and downs. Angi.com and Rent.com showed notable increases, with Angi.com reaching 6.60% on June 29. Realtor.com and Redfin.com had varied trends, ending with moderate shares. Apartmentlist.com and Lennar.com maintained lower shares, while Forrent.com consistently held the smallest share.

Market Exposure

Competitor Count for US Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 3859
2026/06/02 3384
2026/06/03 4109
2026/06/04 3897
2026/06/05 3828
2026/06/06 3858
2026/06/07 3886
2026/06/08 3818
2026/06/09 3513
2026/06/10 3514
2026/06/11 3657
2026/06/12 3519
2026/06/13 3425
2026/06/14 3386
2026/06/15 3505
2026/06/16 3401
2026/06/17 3297
2026/06/18 3245
2026/06/19 3117
2026/06/20 3162
2026/06/21 3085
2026/06/22 3052
2026/06/23 3234
2026/06/24 3250
2026/06/25 3142
2026/06/26 2954
2026/06/27 2977
2026/06/28 2945
2026/06/29 3195
2026/06/30 2835

Copyright © Adthena. All rights reserved.

June began with 3,859 advertisers, peaking at 4,109 on June 3. A steady decline followed, ending the month at 2,835.

Campaign Efficiency

Market Loss & Market Gains for US Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
zillow.com 0.9%
redfin.com 0.76%
rent.com 0.34%
furnishedfinder.com 0.33%
angi.com 0.29%
houseplans.net -0.2%
apartmentlist.com -0.28%
forrent.com -0.36%
homes.com -1.17%
realtor.com -1.75%

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Zillow.com and Redfin.com surged in click share, gaining 0.90 and 0.76, respectively. Meanwhile, Realtor.com and Homes.com saw declines of 1.75 and 1.17.

Campaign Efficiency

US Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zillow.com homes.com realtor.com apartments.com redfin.com rent.com apartmentlist.com angi.com forrent.com lennar.com
2026/06/01 15.68% 21% 10.04% 6.38% 5.7% 1.97% 5.54% 1.04% 2.82% 2.02%
2026/06/02 15.62% 19.45% 7.39% 6.33% 5.88% 3.08% 6.62% 0.93% 2.61% 2.49%
2026/06/03 13.62% 18.81% 11.72% 6.74% 4.06% 2.85% 6.5% 0.9% 2.82% 2.24%
2026/06/04 15.06% 20.54% 8.39% 6.83% 4.96% 2.07% 4.81% 1.29% 2.64% 2.47%
2026/06/05 13.98% 21.53% 9.78% 6.38% 5.08% 2.56% 4.71% 1.05% 2.66% 1.95%
2026/06/06 16.35% 19.3% 10.43% 6.48% 2.82% 1.77% 4.66% 1.14% 2.26% 2.41%
2026/06/07 17.31% 16.14% 9.9% 7.96% 2.29% 2.67% 5.12% 1.06% 2.81% 2.3%
2026/06/08 13.45% 22.99% 8.8% 5.49% 6.27% 2.67% 4.73% 1.17% 2.04% 2.69%
2026/06/09 18.8% 16.45% 9.73% 7.1% 3.83% 2.45% 4.34% 1.08% 2.41% 2.6%
2026/06/10 15.43% 17.76% 7.48% 6.79% 5.86% 2.11% 4.28% 1.46% 2.25% 2.91%
2026/06/11 16.14% 20.41% 8.43% 5.77% 6.36% 3.53% 3.79% 1.22% 1.75% 2.69%
2026/06/12 15.29% 21.36% 8.37% 5.41% 9.41% 4.41% 3.42% 0.79% 1.46% 2.14%
2026/06/13 15.55% 16.72% 8.67% 7.46% 5.16% 4.52% 3.51% 1.02% 1.72% 1.79%
2026/06/14 18.76% 17.91% 6.72% 5.52% 6.29% 4.48% 3.44% 0.98% 1.57% 1.95%
2026/06/15 16.78% 20.31% 5.64% 5.76% 7.5% 2.13% 4.24% 1.24% 1.51% 2.78%
2026/06/16 14.9% 20.4% 7.4% 6.2% 6.46% 2.1% 4.95% 1.51% 1.77% 2.83%
2026/06/17 17.74% 19.19% 6.28% 5.77% 4.7% 2.91% 5.01% 1.89% 1.46% 2.47%
2026/06/18 19.2% 17.4% 6.07% 6.58% 4.12% 1.8% 4.96% 1.71% 1.47% 2.42%
2026/06/19 15.04% 18.06% 10% 5.69% 3.84% 3.98% 3.94% 1.86% 2.44% 2.34%
2026/06/20 13.49% 18.07% 6.83% 6.51% 5.28% 4.63% 4.31% 1.71% 1.38% 2.53%
2026/06/21 13.09% 22.15% 9.7% 5.61% 4.6% 2.59% 4.06% 1.65% 1.13% 2.14%
2026/06/22 20.5% 19.96% 7.3% 5.89% 4.69% 3.01% 3.36% 1.28% 1.26% 2.38%
2026/06/23 17.31% 16.92% 7.34% 6.76% 4.17% 3% 4.43% 1.66% 1.25% 2.38%
2026/06/24 16.06% 17.05% 8.12% 7.69% 4.69% 4.21% 3.08% 1.45% 1.93% 2.67%
2026/06/25 13.9% 18.56% 10.72% 7.72% 4.08% 4.21% 3.98% 1.59% 2.05% 2.26%
2026/06/26 14.36% 18.24% 6.86% 9.72% 4.59% 2.44% 4.26% 2.1% 1.5% 2.57%
2026/06/27 16.41% 17.29% 7.06% 5.9% 3.67% 1.87% 4.28% 1.57% 2.09% 3.22%
2026/06/28 15.02% 20.16% 5.73% 6.99% 3.68% 3.55% 3.75% 1.6% 1.9% 1.99%
2026/06/29 13.57% 15.89% 6.14% 8.8% 4.41% 4.56% 4.09% 2.38% 1.98% 1.76%
2026/06/30 19.56% 17.15% 6.58% 6.31% 4.69% 3.73% 3.17% 2.19% 2.08% 1.7%
  • zillow.com
  • homes.com
  • realtor.com
  • apartments.com
  • redfin.com
  • rent.com
  • apartmentlist.com
  • angi.com
  • forrent.com
  • lennar.com

Copyright © Adthena. All rights reserved.

In June 2026, Homes.com led with a consistent impression share, peaking at 22.99%. Zillow.com fluctuated, ending strong at 19.56%. Realtor.com and Apartments.com showed varied trends, while Redfin.com and Rent.com had modest shares. Angi.com and Forrent.com maintained low but steady shares. Lennar.com saw a slight decline towards month-end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services - Last month
  1. 1
    Search Homes for Sale - Search by City or ZIP Code https://www.homes.com › homes › for_sale

    Your Listing, Your Lead™ is the core of Homes.com. Only the listing agent gets your lead. View homes with recent price reductions.

  2. 2
    Realtor.com® Homes For Sale | Houses For Sale Near You https://www.realtor.com › near-me › homes-for-sale

    See nearby homes for sale, connect with local experts, schedule the tour. Get...

  3. 3
    Redfin https://www.redfin.com

    Your home search starts here — Redfin agents are local experts who know how to help you win in today's market. Schedule home...

  4. 4
    Homes for sale for Veterans - Veteran home shopping budget https://www.veteransunited.com › homes-for-sale

    Find out how much home you can afford before you start your home search.

  5. 5
    Zillow Real Estate | Zillow https://www.zillow.com › homes

    View home details & photos and connect with agents! When you’re ready to find a new home, Zillow can help make it easy. Current mortgage rates.

Copyright © Adthena. All rights reserved.

In the competitive realm of real estate PPC ads, Homes.com stands out with its unique “Your Listing, Your Lead™” promise, ensuring exclusivity for listing agents. Realtor.com and Redfin emphasize local expertise, while Veterans United focuses on affordability for veterans. Zillow simplifies the home-buying journey with detailed listings and mortgage insights.

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