UK Software & Technology IT Consulting - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – UK

Google AI Overview visibility for Software & Technology IT Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.3358332389
76.6641667611
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 21%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 9.91
squarespace.com 5.67
docusign.com 5
google.com 4.62
pcspecialist.co.uk 3.69
wix.com 3.54
microsoft.com 2.93
123-reg.co.uk 2.7
sumup.com 2.17
ionos.co.uk 2.11
others 57.66
  • godaddy.com - 9.91%
  • squarespace.com - 5.67%
  • docusign.com - 5%
  • google.com - 4.62%
  • pcspecialist.co.uk - 3.69%
  • wix.com - 3.54%
  • microsoft.com - 2.93%
  • 123-reg.co.uk - 2.7%
  • sumup.com - 2.17%
  • ionos.co.uk - 2.11%
  • others - 57.66%

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In the PPC landscape, GoDaddy leads with 9.91% click share, followed by Squarespace at 5.67%. Others dominate with 57.66%, overshadowing individual competitors.

Market Exposure

Share of Spend for the top 10 UK Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com ionos.co.uk fasthosts.co.uk wix.com top10.com monday.com shopify.com hubspot.com squarespace.com 123-reg.co.uk
2026/06/01 5.62% 4.17% 5.17% 5.73% 2.96% 2.48% 5.58% 4.76% 3.35% 4%
2026/06/02 6.1% 3.81% 4.85% 6.71% 2.74% 2.41% 3.87% 4.41% 4.17% 3.78%
2026/06/03 5.71% 5.73% 3.78% 6.02% 2.23% 2.15% 4.34% 5.11% 3.48% 5.23%
2026/06/04 6.02% 4.76% 4.37% 7.09% 3.4% 2.21% 4.26% 3.5% 3.01% 3.29%
2026/06/05 5.63% 5.32% 4.64% 7.19% 3.09% 1.83% 3.54% 4.23% 2.64% 4.3%
2026/06/06 5.27% 4.37% 4.39% 7.37% 2.86% 1.41% 2.79% 5.02% 2.64% 6.68%
2026/06/07 5.48% 4.99% 4.13% 7.85% 3.09% 2.04% 2.92% 5.7% 2.74% 6.37%
2026/06/08 6.39% 4.19% 4.46% 7.82% 3.28% 1.88% 3.1% 5% 3.15% 4.21%
2026/06/09 6.03% 4.27% 4.19% 7.78% 3.53% 2.04% 2.3% 3.97% 3.71% 4.15%
2026/06/10 6.24% 4.39% 4.65% 7% 3.97% 2.76% 1.75% 2.85% 3.46% 3.87%
2026/06/11 5.96% 4.02% 4.17% 6.24% 4.18% 3.32% 2.39% 2.3% 3.99% 3.95%
2026/06/12 5.93% 3.59% 4.8% 5.36% 3.18% 2.76% 2.44% 3.44% 3.23% 5.94%
2026/06/13 6.41% 3.54% 4.01% 5.42% 2.56% 2.16% 2.21% 3.63% 3.61% 6.44%
2026/06/14 5.81% 3.54% 4.66% 5.63% 2.32% 2.36% 2.61% 4.7% 3.31% 6.26%
2026/06/15 6.57% 3.43% 5.15% 5.69% 2.46% 2.56% 2.29% 3.23% 4.27% 5.51%
2026/06/16 7.09% 3.57% 3.72% 4.68% 2.96% 2.82% 2.5% 3.03% 4.78% 3.9%
2026/06/17 7.48% 2.7% 3.3% 4.15% 3.23% 2.15% 2.32% 3.59% 5.04% 3.77%
2026/06/18 7.6% 2.08% 3.72% 3.72% 2.69% 2.31% 1.51% 2.76% 4.71% 5.33%
2026/06/19 6.67% 2.33% 3.33% 4.61% 2.17% 1.92% 1.55% 3.26% 3.73% 6.05%
2026/06/20 6.95% 2.45% 4.91% 4.7% 1.77% 1.76% 1.54% 3.68% 3.49% 8.72%
2026/06/21 7.12% 2.73% 6.2% 5.52% 2.4% 1.84% 1.75% 2.79% 4.35% 3.21%
2026/06/22 7.54% 3.72% 6.11% 5.18% 2.17% 2.33% 2.17% 2.63% 4.13% 2.13%
2026/06/23 7.64% 2.72% 5.84% 5.09% 2.46% 2.93% 3.62% 3.74% 3.41% 1.72%
2026/06/24 7.72% 3.49% 5.85% 4.51% 1.92% 2.37% 5.07% 2.36% 3.13% 2.06%
2026/06/25 7.03% 5.15% 5.86% 4.22% 1.79% 2.47% 3.16% 2.37% 3.4% 2.57%
2026/06/26 6.79% 5.51% 5.78% 4.37% 1.38% 2.24% 2.99% 1.96% 3.45% 2.64%
2026/06/27 7.23% 6.3% 5.97% 3.76% 1.46% 2.41% 2.35% 1.76% 3.48% 2.72%
2026/06/28 7.38% 6.34% 6.83% 3.17% 1.45% 2.37% 3.13% 2.41% 3.12% 2.46%
2026/06/29 6.62% 7.69% 6.12% 3.98% 1.97% 2.34% 2.76% 2.88% 2.84% 2.15%
2026/06/30 8.15% 5.98% 5.55% 5.25% 3.43% 2.95% 2.85% 2.56% 2.5% 2.31%
  • godaddy.com
  • ionos.co.uk
  • fasthosts.co.uk
  • wix.com
  • top10.com
  • monday.com
  • shopify.com
  • hubspot.com
  • squarespace.com
  • 123-reg.co.uk

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GoDaddy’s spend share surged from 5.62% to 8.15% by June’s end. Ionos saw a dip, then a rise, closing at 5.98%. Wix fluctuated, ending at 5.25%. Shopify’s share decreased, finishing at 2.85%. Squarespace’s share declined to 2.5%.

Market Exposure

Competitor Count for UK Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 1540
2026/06/02 1490
2026/06/03 1502
2026/06/04 1439
2026/06/05 1478
2026/06/06 1413
2026/06/07 1421
2026/06/08 1516
2026/06/09 1476
2026/06/10 1492
2026/06/11 1503
2026/06/12 1473
2026/06/13 1402
2026/06/14 1416
2026/06/15 1421
2026/06/16 1353
2026/06/17 1353
2026/06/18 1394
2026/06/19 1339
2026/06/20 1246
2026/06/21 1228
2026/06/22 1238
2026/06/23 1265
2026/06/24 1234
2026/06/25 1200
2026/06/26 1168
2026/06/27 1179
2026/06/28 1177
2026/06/29 1252
2026/06/30 1213

Copyright © Adthena. All rights reserved.

June began with 1,540 advertisers, peaking early before a steady decline. By month’s end, numbers settled at 1,213, reflecting a significant decrease.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
sumup.com 4.37%
google.com 2.31%
godaddy.com 1.42%
docusign.com 1.28%
workday.com 0.8%
samsung.com -0.78%
ebay.co.uk -0.85%
123-reg.co.uk -0.92%
wix.com -1.39%
pcspecialist.co.uk -1.47%

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Sumup.com surged with a 4.37% click share increase, while pcspecialist.co.uk dropped by 1.47%.

Campaign Efficiency

UK Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com proton.me ionos.co.uk wix.com fasthosts.co.uk shopify.com pcspecialist.co.uk squarespace.com 123-reg.co.uk ebay.co.uk
2026/06/01 4.2% 3.12% 3.39% 3.61% 2.53% 4.05% 2.26% 2.15% 2.5% 2.78%
2026/06/02 5.08% 2.64% 2.52% 4.37% 2.42% 3.02% 2.42% 2.53% 2.44% 3.3%
2026/06/03 4.83% 2.43% 5.59% 3.71% 1.81% 3.63% 2.33% 2.15% 2.9% 1.9%
2026/06/04 4.99% 2.61% 3.32% 4.53% 2.02% 3.18% 2.21% 1.87% 2.14% 3.36%
2026/06/05 4.38% 2.59% 3.92% 4.54% 2.27% 2.76% 2.51% 1.78% 2.61% 2.66%
2026/06/06 4.15% 2.47% 3.37% 4.98% 2.38% 2.11% 2.62% 1.73% 3.36% 2.52%
2026/06/07 4.2% 3.05% 3.81% 5.48% 2.23% 2.19% 1.98% 1.84% 3.34% 2.86%
2026/06/08 5.15% 3.43% 3.26% 4.78% 2.41% 2.19% 1.8% 1.95% 2.47% 2.16%
2026/06/09 4.72% 3.58% 2.84% 4.63% 1.93% 1.56% 2.25% 2.22% 2.37% 3.17%
2026/06/10 4.87% 2.94% 2.69% 3.8% 2.17% 1.05% 2.28% 2.05% 2.22% 3.59%
2026/06/11 4.66% 3.4% 3.17% 3.67% 2.05% 1.6% 2.57% 2.32% 2.28% 2.88%
2026/06/12 4.8% 2.8% 2.91% 2.96% 2.56% 1.56% 2.83% 2.05% 3.14% 2.96%
2026/06/13 4.82% 2.99% 3.43% 3.18% 2.27% 1.35% 1.96% 2.13% 3.34% 3.36%
2026/06/14 4.21% 3.95% 3.13% 3.61% 2.28% 1.65% 1.85% 1.99% 3.16% 2.49%
2026/06/15 5.21% 2.86% 2.87% 3.41% 2.17% 1.75% 2.34% 2.43% 2.91% 3.87%
2026/06/16 5.7% 2.59% 2.43% 2.85% 1.86% 1.85% 2.6% 2.66% 2.17% 4.2%
2026/06/17 5.59% 2.6% 1.77% 2.57% 1.47% 1.68% 2.63% 2.63% 2.21% 3.19%
2026/06/18 6.47% 2.23% 1.32% 2.51% 1.85% 1.09% 2.07% 2.53% 2.85% 3.04%
2026/06/19 4.81% 2.22% 1.4% 2.94% 1.48% 1.1% 2.54% 1.96% 2.76% 4.27%
2026/06/20 5.69% 3.56% 2.02% 3.41% 2.37% 1.14% 1.72% 2.28% 4.54% 1.33%
2026/06/21 5.7% 3.92% 1.99% 3.97% 3.15% 1.44% 1.74% 2.71% 1.84% 1.31%
2026/06/22 6.12% 2.91% 2.38% 3.56% 2.89% 1.68% 2.29% 2.59% 1.43% 1.14%
2026/06/23 6.65% 3.33% 1.89% 3.28% 2.86% 2.82% 1.57% 2.26% 1.38% 0.97%
2026/06/24 6.36% 3.37% 2.48% 3.19% 2.84% 4.12% 1.02% 2.19% 1.45% 1.22%
2026/06/25 5.94% 3.16% 3.69% 2.89% 2.62% 2.81% 1.29% 2.3% 1.61% 0.9%
2026/06/26 5.69% 3.16% 4.07% 2.92% 2.74% 2.49% 1.23% 2.38% 1.69% 1.23%
2026/06/27 6.31% 3.56% 4.39% 2.37% 2.83% 2.19% 1.42% 2.33% 1.58% 1.54%
2026/06/28 6.22% 3.79% 4.97% 2.43% 3.16% 2.66% 1.1% 2.26% 1.67% 1.06%
2026/06/29 5.66% 3.47% 6.11% 3.03% 2.98% 2.2% 1.8% 1.85% 1.52% 1.21%
2026/06/30 7.37% 4.37% 3.58% 3.53% 2.68% 2.18% 1.67% 1.61% 1.57% 1.54%
  • godaddy.com
  • proton.me
  • ionos.co.uk
  • wix.com
  • fasthosts.co.uk
  • shopify.com
  • pcspecialist.co.uk
  • squarespace.com
  • 123-reg.co.uk
  • ebay.co.uk

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GoDaddy’s impression share surged from 4.2% to 7.37% in June, leading the pack. Proton.me and Ionos.co.uk showed fluctuating trends, while Shopify and eBay.co.uk saw declines. The month ended with GoDaddy dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting - Last month
  1. 1
    123 Reg™ Domain Names | .co.uk Domains - Only £3.99 https://www.123-reg.co.uk › domain › names

    The UK Domain Experts. Over 3.5M Domains Registered. Business Price Exclude 20% VAT. .co.uk Domains For £3.99! No Commitment. Perfect For Any UK Business! UK's Top Domain Registrar.

  2. 2
    12 Best Sites to Buy a Domain https://www.forbes.com › web-hosting › compare-service

    We Ranked Them All — Forbes Recommends The Best Tool of 2026 For You To Find, Register & Buy A Domain. Compare And Find The Right Web Hosting Service For Your Website. Save Time And Money! Top Security.

  3. 3
    Free Private Email https://www.proton.me

    Free Inbox, No Tracking — Proton Mail is the free email built to protect your digital life. Get free email that’s encrypted, ad-free, and trusted by 100M+ users.

  4. 4
    Microsoft 365 For Business - M365 Apps For Business https://go.rackspace.com › microsoft-365 › copilot-offer

    Get a Copilot readiness audit + 10 licenses for $5,000 from certified Microsoft partner.

  5. 5
    Squarespace Official Website https://www.squarespace.com

    Create Your Squarespace Site — Squarespace is the all-in-one platform to build a beautiful online presence in no time. Our website...

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In the competitive world of PPC advertising, 123 Reg stands out with its enticing offer of .co.uk domains for just £3.99, appealing to UK businesses. Forbes leverages its authority to recommend top domain buying sites, emphasizing security and savings. Proton Mail champions privacy with its free, encrypted email service, trusted by over 100 million users. Rackspace offers a specialized Microsoft 365 business package, highlighting its expertise as a certified partner. Squarespace promotes its all-in-one platform for creating stunning websites effortlessly. Each ad uniquely targets its audience, showcasing distinct value propositions.

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