US Software & Technology Software Development - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – US

Google AI Overview visibility for Software & Technology Software Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 52.6981077322
47.3018922678
52%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 16%
Navigational 22%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 23.03
microsoft.com 16.69
groupon.com 3.73
figma.com 2.2
google.com 1.95
procore.com 1.78
chatgpt.com 1.72
prezi.com 1.33
grammarly.com 1.32
pdffiller.com 1.27
others 44.98
  • adobe.com - 23.03%
  • microsoft.com - 16.69%
  • groupon.com - 3.73%
  • figma.com - 2.2%
  • google.com - 1.95%
  • procore.com - 1.78%
  • chatgpt.com - 1.72%
  • prezi.com - 1.33%
  • grammarly.com - 1.32%
  • pdffiller.com - 1.27%
  • others - 44.98%

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In the PPC landscape, Adobe leads with 23.03% click share, followed by Microsoft at 16.69%. Others collectively dominate with 44.98%, overshadowing individual competitors.

Market Exposure

Share of Spend for the top 10 US Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com microsoft.com groupon.com smartsheet.com monday.com chatgpt.com zoho.com pdffiller.com pdf.net wrike.com
2026/05/01 13.98% 7.6% 1.58% 0.77% 3.05% 2.08% 1.86% 2.17% 1.88% 1.41%
2026/05/02 15.44% 8.87% 2.16% 3.21% 3.29% 2.04% 1.22% 1.86% 1.68% 0.54%
2026/05/03 15.74% 9% 1.45% 3.37% 2.89% 2.05% 1.91% 2.01% 2.03% 0.18%
2026/05/04 13.19% 6.1% 2.27% 2.2% 3.09% 2.13% 2.55% 1.93% 1.9% 1.36%
2026/05/05 11.26% 10.4% 3.04% 1.7% 3.51% 1.4% 1.91% 2.04% 1.55% 1.82%
2026/05/06 10.73% 5.57% 3.06% 2.46% 4.43% 1.62% 2.24% 2.11% 1.87% 2.68%
2026/05/07 11.88% 8.42% 2.02% 1.25% 4.13% 2.34% 1.26% 2.22% 1.96% 1.93%
2026/05/08 11.48% 9.37% 2.65% 1.92% 3.85% 1.5% 1.23% 1.75% 1.69% 2.78%
2026/05/09 12.42% 14.88% 4.12% 2.1% 2.47% 1.15% 0.98% 1.74% 0.92% 2.4%
2026/05/10 11.47% 13% 4.13% 2.84% 2.95% 1.14% 0.81% 1.57% 0.81% 1.39%
2026/05/11 11.06% 10.04% 5.2% 2% 3.56% 1.59% 1.57% 1.38% 0.94% 1.97%
2026/05/12 10.5% 7.91% 7.73% 1.29% 3.33% 2.02% 1.22% 1.61% 1.15% 2.2%
2026/05/13 10.53% 9.73% 3.97% 1.61% 3% 2.64% 0.7% 1.84% 0.98% 2.06%
2026/05/14 10.03% 11.1% 5.15% 1.2% 3.14% 2.37% 1.68% 1.77% 1.37% 1.96%
2026/05/15 11.4% 9.3% 2.63% 1.91% 3.82% 1.54% 1.23% 1.74% 1.68% 2.76%
2026/05/16 12.19% 8.23% 7.75% 1.83% 2.43% 2.29% 0.8% 1.4% 1.2% 1.72%
2026/05/17 13.15% 7.93% 6.89% 2.11% 2.06% 1.92% 1.04% 1.29% 1.21% 1.4%
2026/05/18 9.85% 9.66% 7.16% 2.39% 2.05% 1.75% 1.52% 1.68% 1.35% 2.24%
2026/05/19 10.17% 9.76% 6.51% 1.88% 4% 1.85% 1.05% 1.88% 1.28% 2.51%
2026/05/20 10.17% 7.87% 5.89% 1.64% 4.52% 2.19% 1.06% 1.62% 1.44% 2.07%
2026/05/21 11.39% 5.88% 4.45% 1.48% 3.93% 2.14% 1.45% 1.35% 1.14% 2.25%
2026/05/22 10.22% 7.29% 5.6% 1.18% 3.47% 2.64% 2.18% 1.98% 1.31% 1.88%
2026/05/23 11.43% 8.66% 6.71% 2.4% 3.74% 2.39% 0.99% 1.62% 1.21% 1.33%
2026/05/24 12.36% 7.87% 6.57% 1.77% 3.27% 2.15% 0.95% 1.59% 1.02% 1.29%
2026/05/25 12% 7.8% 5.31% 1.49% 2.76% 2.02% 1.09% 1.62% 1.14% 1.62%
2026/05/26 11.79% 7.5% 5.71% 1.83% 3.41% 2.41% 1.73% 1.42% 0.85% 1.38%
2026/05/27 11.67% 9.28% 6.73% 1.43% 3.93% 2.51% 1.46% 1.51% 1.02% 1.54%
2026/05/28 11.65% 11.14% 7.09% 1.42% 4.01% 2.52% 1.62% 1.93% 1.12% 1.29%
2026/05/29 10.6% 7.03% 4.66% 1.68% 4.6% 2.31% 2.81% 1.93% 1.22% 1.13%
2026/05/30 12.09% 8.49% 4.92% 2.44% 3.41% 2.43% 1.21% 1.08% 0.93% 1.3%
2026/05/31 11.74% 7.62% 6.23% 3.85% 3.38% 2.06% 1.75% 1.63% 1.1% 1.04%
  • adobe.com
  • microsoft.com
  • groupon.com
  • smartsheet.com
  • monday.com
  • chatgpt.com
  • zoho.com
  • pdffiller.com
  • pdf.net
  • wrike.com

Copyright © Adthena. All rights reserved.

Adobe’s PPC spend share fluctuated, peaking early at 15.74% and ending at 11.74%. Microsoft saw a mid-month surge, reaching 14.88%, but closed at 7.62%. Groupon’s share rose steadily, peaking at 7.75% mid-month. Smartsheet’s share was volatile, ending at 3.85%. Monday.com maintained stability, closing at 3.38%. ChatGPT’s share remained consistent, finishing at 2.06%. Zoho’s share varied, peaking at 2.81% before settling at 1.75%. PDFfiller’s share was stable, ending at 1.63%. PDF.net’s share dipped, closing at 1.10%. Wrike’s share fluctuated, ending at 1.04%.

Market Exposure

Competitor Count for US Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 1816
2026/05/02 1731
2026/05/03 1793
2026/05/04 1853
2026/05/05 1881
2026/05/06 1856
2026/05/07 1856
2026/05/08 1892
2026/05/09 1764
2026/05/10 1824
2026/05/11 2050
2026/05/12 2009
2026/05/13 1901
2026/05/14 1959
2026/05/15 1892
2026/05/16 1921
2026/05/17 1949
2026/05/18 1977
2026/05/19 1900
2026/05/20 1895
2026/05/21 1971
2026/05/22 1987
2026/05/23 1917
2026/05/24 1960
2026/05/25 2250
2026/05/26 2254
2026/05/27 2200
2026/05/28 2104
2026/05/29 2108
2026/05/30 2081
2026/05/31 2131

Copyright © Adthena. All rights reserved.

May saw a dynamic shift in advertisers, starting at 1,816 and peaking at 2,254. The month concluded with 2,131 advertisers, reflecting a robust increase.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
groupon.com 1.32%
adobe.com 0.96%
apple.com 0.74%
chatgpt.com 0.35%
gosoftwarebuy.com 0.34%
canva.com -0.44%
turbotax.intuit.com -0.45%
procore.com -0.6%
quillbot.com -0.66%
microsoft.com -2.25%

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Groupon.com surged with a 1.32% click share increase, while microsoft.com faced a 2.25% decline. Adobe.com and apple.com also saw positive growth, contrasting with declines for quillbot.com and procore.com.

Campaign Efficiency

US Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com groupon.com microsoft.com chatgpt.com monday.com gosoftwarebuy.com pdffiller.com pdf.net capcut.com wondershare.net
2026/05/01 12.72% 2.55% 7.38% 3.8% 1.32% 0.34% 2.17% 1.98% 1.16% 0.67%
2026/05/02 15.16% 3.28% 7.21% 3.78% 1.56% 0.16% 1.75% 1.84% 1.46% 1.03%
2026/05/03 14.13% 2% 8.14% 3.52% 1.34% 0.11% 1.82% 2.04% 1.12% 0.63%
2026/05/04 12.67% 3.25% 5.73% 3.45% 1.34% 0.39% 1.78% 1.98% 0.99% 0.6%
2026/05/05 10.74% 4.3% 7.97% 2.63% 1.66% 0.71% 1.94% 1.57% 1.4% 1.43%
2026/05/06 10.57% 4.28% 5.65% 2.89% 1.83% 0.54% 2.21% 2.1% 1.34% 1.55%
2026/05/07 11.14% 2.63% 8.1% 3.96% 1.79% 0.59% 2.32% 2.14% 1.39% 1.46%
2026/05/08 11% 4.26% 8.63% 2.96% 1.57% 1.87% 1.73% 1.85% 1.36% 1.63%
2026/05/09 11.2% 5.9% 12.64% 2.14% 1.12% 1.57% 1.62% 0.89% 1.26% 1.54%
2026/05/10 9.94% 6.14% 10.69% 2.03% 1.48% 1.95% 1.54% 0.96% 1.21% 1.39%
2026/05/11 11.02% 7.54% 8.54% 3.28% 1.63% 1.69% 1.44% 1.01% 1.4% 1.32%
2026/05/12 10.15% 10.9% 6.49% 3.52% 1.4% 1.57% 1.64% 1.12% 1.28% 1.5%
2026/05/13 10.42% 6.11% 7.66% 4.68% 1.55% 2.36% 1.77% 1% 1.55% 1.58%
2026/05/14 9.6% 7.92% 9.08% 4.23% 1.71% 0.84% 1.74% 1.33% 1.29% 1.35%
2026/05/15 10.99% 4.26% 8.63% 2.96% 1.57% 1.87% 1.73% 1.85% 1.36% 1.63%
2026/05/16 11.39% 11.32% 5.98% 3.7% 1.56% 1.21% 1.27% 1.28% 1.37% 1.75%
2026/05/17 11.94% 9.66% 6.43% 3.14% 1.34% 1.26% 1.19% 1.19% 1.37% 1.55%
2026/05/18 9.7% 10.74% 6.99% 3.1% 0.94% 1.56% 1.6% 1.64% 1.36% 1.63%
2026/05/19 10.08% 9.63% 9.38% 3.13% 1.97% 1.32% 1.8% 1.38% 1.54% 1.6%
2026/05/20 10.12% 8.7% 7.07% 5.64% 2.16% 1.25% 1.52% 1.5% 1.58% 1.79%
2026/05/21 11.56% 6.54% 5.11% 3.8% 1.84% 0.97% 1.33% 1.34% 1.49% 1.74%
2026/05/22 10.83% 7.91% 6.23% 4.44% 1.93% 1.98% 1.86% 1.45% 1.31% 1.49%
2026/05/23 11.73% 9.94% 6.36% 3.87% 1.73% 2.96% 1.51% 1.23% 1.24% 1.47%
2026/05/24 11.82% 9.34% 5.55% 3.46% 1.63% 1.57% 1.4% 1.03% 1.28% 1.56%
2026/05/25 10.77% 7.09% 6.83% 3.55% 1.52% 1.61% 1.75% 1.09% 0.92% 1.02%
2026/05/26 10.78% 8.23% 5.78% 3.74% 1.42% 2.72% 1.24% 0.81% 0.89% 0.85%
2026/05/27 11.33% 9.75% 7.07% 4.11% 1.83% 2.79% 1.47% 1.08% 0.88% 0.66%
2026/05/28 10.85% 9.68% 8.11% 4.62% 2.02% 2.44% 1.77% 1.18% 0.8% 0.74%
2026/05/29 10.33% 7.02% 5.75% 3.83% 2.4% 1.98% 1.83% 1.31% 0.93% 0.79%
2026/05/30 11.82% 7.4% 7.35% 4.13% 1.7% 1.96% 1% 0.93% 0.89% 0.56%
2026/05/31 11.36% 8.96% 5.91% 3.7% 1.67% 1.62% 1.53% 1.09% 1.01% 0.61%
  • adobe.com
  • groupon.com
  • microsoft.com
  • chatgpt.com
  • monday.com
  • gosoftwarebuy.com
  • pdffiller.com
  • pdf.net
  • capcut.com
  • wondershare.net

Copyright © Adthena. All rights reserved.

Adobe’s impression share fluctuated, peaking at 15.16% early May, then stabilizing around 11%. Groupon surged mid-month, reaching 11.32%, while Microsoft saw a peak of 12.64% on May 9. ChatGPT and Monday.com maintained steady shares, with slight variations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development - Last month
  1. 1
    Adobe - Official Site | Get 50% Off The First 3 Months https://www.adobe.com

    Get the entire collection of creative apps, built in templates & more. Industry Leading Creative Apps With Services Designed For Businesses.

  2. 2
    Windows PCs for Study & Play | The study hard, play harder PC https://www.microsoft.com

    From study to play, do it all on a Windows 11 PC with the college bundle on select PCs. Windows 11 PCs built for study & play.

  3. 3
    monday.com is So Much Better | Objective Comparison Here https://www.monday.com

    monday.com is the Best Collaboration Tool to Manage Multiple Projects. Try Now for Free. Boost Productivity, Manage Any...

  4. 4
    Math Problem Solver https://www.studysphere.ai

    Solve Math Problems with AI — Solve Math, Science, and History Problems with AI-Based Tutoring Sessions. StudySphere AI adapts to your learning style, offering expert help in any subject 24/7. Empower Your Learning.

  5. 5
    Google Project Manager https://trial.wrike.com › manage-projects › with-wrike

    Google Integrated Project Mgmt — Gmail, Google Drive, Google Calendar Integrations.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Adobe entices with a 50% discount, emphasizing creativity and business solutions. Microsoft targets students with versatile Windows 11 PCs. Monday.com highlights productivity in project management. StudySphere.ai offers AI-driven tutoring, while Wrike integrates seamlessly with Google tools.

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