Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 15.7802206894 |
| 84.2197793106 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 25 |
| 75 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| adobe.com | 9.91 |
| pdf.net | 8 |
| pdfguru.com | 5.3 |
| pdffiller.com | 5.24 |
| amazon.com.au | 3.79 |
| monday.com | 2.73 |
| grammarly.com | 2.33 |
| thebestpdf.com | 2.24 |
| winandoffice.com | 2.18 |
| online-qr-generator.com | 2.05 |
| others | 56.23 |
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Adobe.com leads with a 9.91% click share, followed by pdf.net at 8.00%. Others dominate the landscape, holding a significant 56.23%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | adobe.com | pdf.net | pdffiller.com | pdfguru.com | amazon.com.au | online-qr-generator.com | monday.com | softwaremart.com.au | myob.com | winandoffice.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 7.81% | 7.72% | 5.22% | 4.08% | 2.76% | 3.01% | 2.96% | 2.92% | 1.97% | 4% |
| 2025/10/02 | 8.08% | 6.7% | 4.86% | 4.1% | 5.57% | 2.82% | 3.53% | 1.98% | 2.07% | 2.2% |
| 2025/10/03 | 9.4% | 6.47% | 5.4% | 5.36% | 1.15% | 2.75% | 2.99% | 0.86% | 2.54% | 1.59% |
| 2025/10/04 | 11.41% | 5.26% | 4.64% | 5.67% | 3.16% | 2.44% | 2.94% | 3.26% | 2.28% | 3.04% |
| 2025/10/05 | 11.39% | 5.61% | 4.46% | 4.79% | 4.37% | 2.63% | 3.75% | 1.52% | 2.13% | 3.75% |
| 2025/10/06 | 9.34% | 6.58% | 6.14% | 4.85% | 1.98% | 2.15% | 2.37% | 2.58% | 2% | 2.8% |
| 2025/10/07 | 8.18% | 5.7% | 5.6% | 3.19% | 5.07% | 2.68% | 3.72% | 2.88% | 2.2% | 3.94% |
| 2025/10/08 | 7.33% | 6.35% | 6.33% | 3.23% | 5.22% | 3.22% | 3.47% | 1.84% | 3.36% | 2.42% |
| 2025/10/09 | 7% | 6.36% | 5.26% | 4.63% | 6.22% | 3.19% | 2.37% | 2.81% | 2.37% | 4.97% |
| 2025/10/10 | 8.58% | 7.05% | 5.71% | 4.27% | 1.18% | 1.55% | 2.87% | 1.22% | 3.12% | 0.79% |
| 2025/10/11 | 8.9% | 5.94% | 5.06% | 5.61% | 2.01% | 3.91% | 2.87% | 3.58% | 2.43% | 0.43% |
| 2025/10/12 | 10.26% | 6.32% | 4.4% | 4.88% | 6.5% | 3.23% | 2.1% | 2.11% | 1.88% | 3.93% |
| 2025/10/13 | 6.9% | 7.04% | 4.71% | 3.67% | 6.75% | 2.15% | 3.13% | 2.61% | 2.55% | 4% |
| 2025/10/14 | 7.19% | 7.21% | 4.73% | 3.97% | 3.83% | 3.57% | 3.2% | 0.46% | 3.09% | 3.87% |
| 2025/10/15 | 7.27% | 7.77% | 5.22% | 4.23% | 3.93% | 3.61% | 3.44% | 1.38% | 2.57% | 2.42% |
| 2025/10/16 | 7.19% | 7.39% | 4.67% | 4.35% | 5.1% | 2.42% | 2.58% | 3.36% | 2.83% | 2.15% |
| 2025/10/17 | 5.65% | 6.81% | 4.59% | 3.41% | 5.35% | 1.77% | 4.02% | 3.56% | 2.34% | 3.23% |
| 2025/10/18 | 8.97% | 5.68% | 4.32% | 4.07% | 7.52% | 1.48% | 2.87% | 1.96% | 2.73% | 2.51% |
| 2025/10/19 | 10.37% | 4.75% | 4.39% | 4.58% | 3.56% | 2.08% | 2.92% | 3.24% | 2.38% | 1.25% |
| 2025/10/20 | 10.08% | 8.11% | 3.79% | 5.46% | 2.4% | 3.07% | 2.77% | 2.15% | 3.51% | 0.05% |
| 2025/10/21 | 8.7% | 8.48% | 2.81% | 3.97% | 2.57% | 3.55% | 4.24% | 2.01% | 2.54% | 1.33% |
| 2025/10/22 | 7.6% | 9.02% | 4.82% | 3.85% | 2.07% | 1.96% | 3.01% | 1.75% | 1.77% | 0.42% |
| 2025/10/23 | 6.71% | 7.76% | 3.85% | 4.42% | 4.17% | 3.25% | 3.61% | 2.15% | 1.15% | 1.61% |
| 2025/10/24 | 7.45% | 7.97% | 4.61% | 4.22% | 5.35% | 3.13% | 2.58% | 0.86% | 0.9% | 1.07% |
| 2025/10/25 | 6.4% | 7.22% | 3.85% | 4.86% | 3.04% | 3.52% | 3.16% | 2.82% | 0.86% | 0.7% |
| 2025/10/26 | 7.51% | 6.44% | 3.47% | 6.17% | 2.92% | 2.73% | 2.41% | 2.4% | 0.79% | 1.5% |
| 2025/10/27 | 6.72% | 7.02% | 4.32% | 5.4% | 0.91% | 2.2% | 2.74% | 2.51% | 0.42% | 1.43% |
| 2025/10/28 | 7.95% | 8.48% | 5.2% | 4.1% | 1.55% | 4.51% | 4.29% | 1.2% | 1.05% | 1.09% |
| 2025/10/29 | 6.42% | 8.89% | 5.82% | 4.28% | 3.88% | 1.89% | 2.21% | 0.59% | 0.83% | 1.21% |
| 2025/10/30 | 7.33% | 8.92% | 5.14% | 4.84% | 1.24% | 1.36% | 4.1% | 1.23% | 1.09% | 1.47% |
| 2025/10/31 | 9.85% | 8.97% | 5.72% | 3.99% | 2.89% | 2.89% | 2.5% | 1.5% | 1.18% | 0.56% |
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Adobe.com saw a fluctuating October, peaking at 11.41% on the 4th, then closing at 9.85%. Pdf.net rose steadily, ending at 8.97%. Pdffiller.com and pdfguru.com had modest gains, while amazon.com.au experienced volatility, finishing at 2.89%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 650 |
| 2025/10/02 | 644 |
| 2025/10/03 | 657 |
| 2025/10/04 | 654 |
| 2025/10/05 | 643 |
| 2025/10/06 | 655 |
| 2025/10/07 | 650 |
| 2025/10/08 | 632 |
| 2025/10/09 | 629 |
| 2025/10/10 | 627 |
| 2025/10/11 | 617 |
| 2025/10/12 | 624 |
| 2025/10/13 | 624 |
| 2025/10/14 | 612 |
| 2025/10/15 | 601 |
| 2025/10/16 | 616 |
| 2025/10/17 | 596 |
| 2025/10/18 | 607 |
| 2025/10/19 | 607 |
| 2025/10/20 | 612 |
| 2025/10/21 | 620 |
| 2025/10/22 | 583 |
| 2025/10/23 | 592 |
| 2025/10/24 | 603 |
| 2025/10/25 | 621 |
| 2025/10/26 | 616 |
| 2025/10/27 | 618 |
| 2025/10/28 | 600 |
| 2025/10/29 | 595 |
| 2025/10/30 | 597 |
| 2025/10/31 | 604 |
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October began with 650 advertisers, fluctuating throughout the month, reaching a low of 583 on October 22. The month concluded with a slight recovery, ending at 604 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, pdf.net surged with a 1.49 increase, while winandoffice.com dropped by 2.07.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | pdf.net | adobe.com | pdffiller.com | pdfguru.com | thebestpdf.com | amazon.com.au | online-qr-generator.com | monday.com | grammarly.com | winandoffice.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 9.82% | 9.28% | 6.33% | 5.3% | 1.02% | 2.6% | 3.24% | 1.68% | 1.33% | 3.47% |
| 2025/10/02 | 8.83% | 9.55% | 5.98% | 5.8% | 2.83% | 5% | 2.76% | 2.32% | 4.03% | 2.07% |
| 2025/10/03 | 8.07% | 10.45% | 6.41% | 6.91% | 4.02% | 0.85% | 2.94% | 1.76% | 2.42% | 1.33% |
| 2025/10/04 | 6.54% | 12.73% | 5.24% | 7.29% | 3.46% | 3% | 2.46% | 1.74% | 1.2% | 2.93% |
| 2025/10/05 | 7% | 12.64% | 4.99% | 6.46% | 2.74% | 3.61% | 2.76% | 2.67% | 0% | 3.36% |
| 2025/10/06 | 8.29% | 10.28% | 6.87% | 6.71% | 4.28% | 1.72% | 2.1% | 1.49% | 0.01% | 2.31% |
| 2025/10/07 | 6.79% | 8.91% | 6.02% | 4.24% | 2.75% | 4.41% | 2.8% | 2.7% | 2.28% | 3.52% |
| 2025/10/08 | 7.76% | 8.21% | 6.91% | 4.23% | 2.82% | 4.49% | 3.45% | 2.59% | 1.4% | 2.21% |
| 2025/10/09 | 7.91% | 7.82% | 5.84% | 6.24% | 3.02% | 6.69% | 3.24% | 1.84% | 2.29% | 4.23% |
| 2025/10/10 | 8.47% | 9.27% | 6.09% | 5.64% | 3.55% | 2.15% | 1.54% | 2.3% | 6.15% | 0.84% |
| 2025/10/11 | 7.29% | 10% | 5.51% | 7.21% | 3.84% | 1.76% | 3.93% | 2.34% | 1.23% | 0.49% |
| 2025/10/12 | 7.44% | 11.35% | 4.63% | 6.17% | 2.65% | 5.52% | 3.17% | 1.78% | 2.02% | 2.95% |
| 2025/10/13 | 8.63% | 7.78% | 5.16% | 4.87% | 1.81% | 6.77% | 2.27% | 2.68% | 1.12% | 3.43% |
| 2025/10/14 | 9.29% | 8.35% | 5.37% | 5.44% | 3.66% | 3.08% | 3.33% | 2.91% | 2.35% | 3.6% |
| 2025/10/15 | 10.11% | 8.56% | 6.19% | 5.73% | 3.39% | 3.39% | 3.48% | 2.9% | 1.23% | 2.42% |
| 2025/10/16 | 10.2% | 8.76% | 5.89% | 5.89% | 3.13% | 3.81% | 2.4% | 2.3% | 0.02% | 1.94% |
| 2025/10/17 | 9.38% | 6.56% | 6.13% | 4.88% | 2.68% | 4.37% | 1.92% | 3.37% | 3.41% | 2.43% |
| 2025/10/18 | 7.57% | 10.39% | 5.21% | 5.37% | 1.86% | 6.23% | 1.43% | 2.43% | 5.51% | 2% |
| 2025/10/19 | 6.66% | 12.42% | 5.31% | 6.83% | 1.37% | 3.16% | 1.97% | 2.57% | 4.66% | 0.82% |
| 2025/10/20 | 11.02% | 11.75% | 4.76% | 7.7% | 1.83% | 1.73% | 3% | 2.41% | 2.47% | 0.02% |
| 2025/10/21 | 11.83% | 10.43% | 3.28% | 5.95% | 2.36% | 1.81% | 3.2% | 3.72% | 3.92% | 0.87% |
| 2025/10/22 | 11.87% | 8.8% | 6.19% | 5.34% | 3.16% | 1.79% | 1.84% | 2.64% | 2.72% | 0.34% |
| 2025/10/23 | 10.93% | 7.57% | 5.16% | 7% | 2.09% | 3.58% | 3.16% | 3.13% | 3.91% | 1.31% |
| 2025/10/24 | 11.47% | 8.38% | 6.1% | 6.61% | 2.9% | 4.53% | 2.94% | 2.25% | 1.2% | 0.82% |
| 2025/10/25 | 10.33% | 7.78% | 5.13% | 7.12% | 1.99% | 2.91% | 3.16% | 2.85% | 1.15% | 0.71% |
| 2025/10/26 | 9.31% | 9.1% | 4.67% | 9.19% | 0.87% | 2.6% | 2.7% | 1.99% | 0% | 1.3% |
| 2025/10/27 | 10.07% | 8.4% | 5.78% | 8.02% | 0.8% | 0.72% | 2.05% | 2.24% | 2.47% | 1.22% |
| 2025/10/28 | 11.11% | 9.08% | 6.4% | 5.98% | 2.53% | 1.84% | 3.77% | 3.52% | 0% | 1.67% |
| 2025/10/29 | 11.68% | 7.21% | 7.4% | 6.35% | 3.6% | 3.65% | 1.34% | 1.74% | 1.36% | 1.42% |
| 2025/10/30 | 11.62% | 8.32% | 6.17% | 6.83% | 3.56% | 0.92% | 1.13% | 3.56% | 4.74% | 1.34% |
| 2025/10/31 | 11.12% | 10.57% | 6.67% | 5.43% | 3.12% | 2.38% | 2.38% | 2.02% | 1.17% | 0.53% |
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October saw pdf.net’s impression share rise from 9.82% to 11.12%, while adobe.com fluctuated, ending at 10.57%. pdffiller.com and pdfguru.com showed moderate changes, finishing at 6.67% and 5.43%, respectively. The month concluded with thebestpdf.com at 3.12%, amazon.com.au at 2.38%, and online-qr-generator.com at 2.38%. monday.com and grammarly.com ended at 2.02% and 1.17%, respectively, with winandoffice.com closing at 0.53%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of Google PPC, Adobe, FastField Forms, Miro, and two QR code generators stand out. Adobe entices with a free PDF converter, while FastField Forms targets field services with digital forms. Miro champions global collaboration, and the QR code generators promise effortless, free design.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Software & Technology Software Development October 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Software & Technology Software Development October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Software & Technology Software Development October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The AUS Software & Technology Software Development October 2025 Report aggregates data from across both device types and Google Shopping.
The AUS Software & Technology Software Development October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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