AUS Software & Technology Software Development - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
microsoft.com	16.68
adobe.com	11.42
productkeys.com	4.38
amazon.com.au	3.77
pdfguru.com	3.62
pdffiller.com	3.43
winandoffice.com	3.18
softwareg.com.au	3.14
softwaremart.com.au	2.71
pcgameskey.com	2.31
others	45.36

In the PPC landscape, Microsoft leads with 16.68% click share, followed by Adobe at 11.42%. ‘Others’ dominate with 45.36%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	microsoft.com	adobe.com	pdffiller.com	winandoffice.com	pdfguru.com	monday.com	xero.com	softwaremart.com.au	productkeys.com	softwareg.com.au
2025/02/01	6.88%	6.42%	5.03%	1.44%	4.64%	3.1%	3.53%	1.33%	0.05%	0.87%
2025/02/02	9.97%	5.86%	4.09%	4.44%	4.2%	2.35%	3.31%	1%	0.12%	4.35%
2025/02/03	9.29%	6.1%	3.96%	5.12%	3.86%	2.56%	2.91%	0.7%	0.18%	4.65%
2025/02/04	9.38%	6.13%	4.03%	2.93%	4.34%	2.89%	4.02%	0.62%	0.05%	2.42%
2025/02/05	9.87%	5.94%	3.2%	4.95%	3.54%	2.61%	3.05%	1.69%	0.1%	3.72%
2025/02/06	9.03%	6.61%	4.45%	2.97%	4.61%	3.16%	2.64%	2.92%	0.22%	1.81%
2025/02/07	8.98%	5.52%	3.5%	5.01%	3.88%	3%	3%	4.63%	0.21%	2.51%
2025/02/08	10.19%	6.7%	3.78%	3.89%	4.62%	2.94%	2.24%	3.68%	0.15%	1.76%
2025/02/09	11.58%	8.92%	3.42%	2.53%	3.79%	2.19%	2.51%	2.58%	0.84%	1.02%
2025/02/10	10.79%	5.87%	2.61%	0.02%	2.41%	2.54%	1.91%	4.61%	2.56%	4.35%
2025/02/11	9.23%	5.43%	3.46%	0.01%	3.27%	3.54%	3.26%	1.91%	1.47%	1.26%
2025/02/12	9.43%	5.03%	3.46%	0.01%	2.95%	3.43%	2.8%	1.15%	4.03%	2.04%
2025/02/13	9.73%	5.85%	3.35%	0.01%	3.44%	3.63%	1.93%	2.22%	4.79%	2.26%
2025/02/14	7.55%	5.35%	3.89%	1.82%	3.55%	3.56%	2.44%	1.36%	4.3%	0.88%
2025/02/15	11.67%	5.25%	3.59%	3.43%	4.47%	3.19%	2.35%	1.05%	2.42%	0.46%
2025/02/16	11.04%	7.32%	2.99%	2.15%	3.22%	2.84%	2.68%	2.36%	5.93%	1.86%
2025/02/17	9.04%	4.79%	2.55%	2.66%	2.62%	2.61%	2.08%	5.05%	9.86%	4.77%
2025/02/18	7.43%	5.14%	3.13%	0.8%	2.78%	3.19%	3.41%	3.54%	6.36%	2.75%
2025/02/19	5.81%	5.87%	3.15%	0.25%	3.23%	2.83%	2.65%	4.88%	7.59%	2.63%
2025/02/20	6.93%	5.42%	3.71%	0.15%	3.34%	2.46%	2.68%	2.39%	6.34%	2.55%
2025/02/21	7.9%	5.66%	3.13%	2.06%	3.16%	2.4%	2.41%	5.02%	6.9%	1.73%
2025/02/22	9.73%	4.6%	3.57%	3.15%	3.69%	2.36%	2.03%	3.33%	6.93%	3.45%
2025/02/23	7.72%	5.76%	2.43%	5.42%	2.83%	1.85%	1.75%	2.51%	10.11%	4.58%
2025/02/24	10.54%	5.33%	2.67%	5.19%	2.51%	2%	1.19%	3.28%	9.77%	5.46%
2025/02/25	8.95%	4.86%	3.17%	2.92%	2.81%	3.13%	2.34%	2.39%	6.07%	2.5%
2025/02/26	7.79%	5.45%	2.66%	5.07%	2.29%	3.08%	1.46%	4.67%	7.95%	3.04%
2025/02/27	9.53%	7.09%	3.72%	5.02%	2.49%	2.07%	1.75%	3.68%	1.3%	1.46%
2025/02/28	10.32%	7.69%	4.01%	3.44%	3.41%	2.74%	1.77%	0.79%	0.55%	0.2%

In February 2025, Microsoft led with fluctuating spend, peaking mid-month. Adobe’s share remained steady, while PDFfiller saw a slight decline. Winandoffice experienced a mid-month dip, recovering later. Productkeys surged mid-month, then dropped. The month concluded with Microsoft maintaining dominance.

Market Exposure

Competitor Count for AUS Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	1353
2025/02/02	1381
2025/02/03	1342
2025/02/04	1344
2025/02/05	1352
2025/02/06	1365
2025/02/07	1345
2025/02/08	1378
2025/02/09	1349
2025/02/10	1364
2025/02/11	1381
2025/02/12	1385
2025/02/13	1365
2025/02/14	1349
2025/02/15	1291
2025/02/16	1315
2025/02/17	1330
2025/02/18	1359
2025/02/19	1295
2025/02/20	1373
2025/02/21	1354
2025/02/22	1336
2025/02/23	1390
2025/02/24	1332
2025/02/25	1349
2025/02/26	1364
2025/02/27	1412
2025/02/28	1331

In February 2025, distinct advertisers fluctuated, peaking at 1,412 on the 27th. The month ended with 1,331 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
productkeys.com	5.39%
pcgameskey.com	2.51%
softwaremart.com.au	1.12%
amazon.com.au	0.89%
nerdused.com	0.5%
prusa3d.com	-0.64%
pdfguru.com	-0.78%
adobe.com	-1.03%
gamecardshop.com	-1.82%
microsoft.com	-1.99%

Productkeys.com surged with a 5.39% click share increase, while Microsoft.com dropped by 1.99%.

Campaign Efficiency

AUS Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	microsoft.com	adobe.com	winandoffice.com	pdffiller.com	pdfguru.com	amazon.com.au	softwaremart.com.au	productkeys.com	pcgameskey.com	softwareg.com.au
2025/02/01	12.1%	5.39%	2.53%	6.24%	6.02%	3.6%	2.03%	0.06%	0.35%	1.56%
2025/02/02	10.51%	5.02%	7.78%	4.73%	5.2%	4.22%	1.53%	0.14%	0.01%	8.04%
2025/02/03	9.17%	4.61%	8.01%	4.4%	4.57%	8.65%	0.88%	0.15%	0.37%	7.66%
2025/02/04	10.96%	5.74%	5.52%	5.16%	6%	5.34%	1.12%	0.08%	0.43%	5.08%
2025/02/05	10.98%	4.47%	8.91%	3.43%	4.33%	4.81%	3.19%	0.12%	0.02%	7.2%
2025/02/06	10.7%	5.5%	5.31%	5.37%	5.98%	2.99%	4.95%	0.23%	0.45%	3.18%
2025/02/07	9.78%	4.21%	8.41%	3.84%	4.77%	3.16%	7.15%	0.18%	0.97%	4.7%
2025/02/08	11.38%	5.48%	6.47%	4.17%	5.84%	2.07%	6.49%	0.17%	0.79%	2.95%
2025/02/09	12.07%	6.95%	4.26%	3.65%	4.76%	6.25%	4.2%	0.99%	0.07%	1.77%
2025/02/10	10.95%	4.44%	0.03%	2.89%	3.11%	4.96%	6.76%	3.72%	3.75%	7.79%
2025/02/11	10.6%	4.7%	0.02%	4.1%	4.25%	3.53%	3.28%	2.17%	2.24%	2.44%
2025/02/12	11.76%	4.65%	0.02%	4.24%	4.01%	1.21%	1.99%	5.82%	2.43%	4.25%
2025/02/13	10.64%	5.08%	0.02%	4.1%	4.54%	1.19%	3.49%	5.35%	2.36%	4.1%
2025/02/14	8.09%	4.27%	2.99%	4.33%	4.54%	1.51%	2.09%	5.28%	0.91%	1.45%
2025/02/15	12.61%	5.09%	5.76%	4.18%	5.57%	2.53%	1.26%	3.68%	1.14%	0.74%
2025/02/16	11.3%	6.03%	3.77%	3.4%	3.91%	4.31%	3.41%	8.11%	4.01%	3.38%
2025/02/17	9.35%	3.49%	4.15%	2.73%	3.07%	3.2%	7.72%	11.27%	6.43%	7.9%
2025/02/18	8.4%	4%	1.43%	3.68%	3.65%	4.37%	5.93%	7.58%	5.27%	4.79%
2025/02/19	6.21%	4.23%	0.44%	3.53%	4%	5.28%	7.7%	9.78%	3.7%	4.86%
2025/02/20	7.07%	4.23%	0.31%	4.08%	4.28%	4.68%	3.9%	8.87%	4.25%	4.37%
2025/02/21	8.01%	4.27%	3.34%	3.27%	3.67%	7.8%	7.4%	8.95%	4.7%	3.17%
2025/02/22	9.5%	3.87%	4.85%	3.81%	4.32%	3.32%	4.79%	8.89%	2.59%	5.89%
2025/02/23	7.59%	4.21%	7.56%	2.42%	3.19%	4.86%	3.39%	12.2%	5.32%	7.08%
2025/02/24	10.57%	3.69%	7.85%	2.83%	2.97%	7.59%	4.48%	11.83%	5.3%	8.72%
2025/02/25	10.21%	3.98%	5.09%	3.83%	3.79%	3.06%	3.77%	8.61%	3.52%	4.1%
2025/02/26	8.15%	3.95%	7.89%	2.79%	2.63%	8.97%	6.53%	11.37%	4.28%	4.59%
2025/02/27	10.38%	5.68%	7.82%	4.17%	3.3%	3.54%	5.47%	1.74%	1.92%	2.58%
2025/02/28	11.3%	6.54%	6.13%	5.04%	4.76%	1.83%	0.98%	0.85%	0.57%	0.24%

In February 2025, Microsoft.com saw fluctuating ad impressions, peaking mid-month. Adobe.com maintained a steady presence, while Winandoffice.com experienced a sharp decline. Productkeys.com surged late month, ending strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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AUS Software & Technology Software Development - PPC Market Share Analysis February 2025

Share of Clicks for top 10 AUS Software & Technology Software Development brands

Share of Spend for the top 10 AUS Software & Technology Software Development brands

Competitor Count for AUS Software & Technology Software Development

Market Loss & Market Gains for AUS Software & Technology Software Development

AUS Software & Technology Software Development Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance