AUS Software & Technology Software Development - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – AUS

Google AI Overview visibility for Software & Technology Software Development AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.7802206894
84.2197793106
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 2%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 9.91
pdf.net 8
pdfguru.com 5.3
pdffiller.com 5.24
amazon.com.au 3.79
monday.com 2.73
grammarly.com 2.33
thebestpdf.com 2.24
winandoffice.com 2.18
online-qr-generator.com 2.05
others 56.23
  • adobe.com - 9.91%
  • pdf.net - 8%
  • pdfguru.com - 5.3%
  • pdffiller.com - 5.24%
  • amazon.com.au - 3.79%
  • monday.com - 2.73%
  • grammarly.com - 2.33%
  • thebestpdf.com - 2.24%
  • winandoffice.com - 2.18%
  • online-qr-generator.com - 2.05%
  • others - 56.23%

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Adobe.com leads with a 9.91% click share, followed by pdf.net at 8.00%. Others dominate the landscape, holding a significant 56.23%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com pdf.net pdffiller.com pdfguru.com amazon.com.au online-qr-generator.com monday.com softwaremart.com.au myob.com winandoffice.com
2025/10/01 7.81% 7.72% 5.22% 4.08% 2.76% 3.01% 2.96% 2.92% 1.97% 4%
2025/10/02 8.08% 6.7% 4.86% 4.1% 5.57% 2.82% 3.53% 1.98% 2.07% 2.2%
2025/10/03 9.4% 6.47% 5.4% 5.36% 1.15% 2.75% 2.99% 0.86% 2.54% 1.59%
2025/10/04 11.41% 5.26% 4.64% 5.67% 3.16% 2.44% 2.94% 3.26% 2.28% 3.04%
2025/10/05 11.39% 5.61% 4.46% 4.79% 4.37% 2.63% 3.75% 1.52% 2.13% 3.75%
2025/10/06 9.34% 6.58% 6.14% 4.85% 1.98% 2.15% 2.37% 2.58% 2% 2.8%
2025/10/07 8.18% 5.7% 5.6% 3.19% 5.07% 2.68% 3.72% 2.88% 2.2% 3.94%
2025/10/08 7.33% 6.35% 6.33% 3.23% 5.22% 3.22% 3.47% 1.84% 3.36% 2.42%
2025/10/09 7% 6.36% 5.26% 4.63% 6.22% 3.19% 2.37% 2.81% 2.37% 4.97%
2025/10/10 8.58% 7.05% 5.71% 4.27% 1.18% 1.55% 2.87% 1.22% 3.12% 0.79%
2025/10/11 8.9% 5.94% 5.06% 5.61% 2.01% 3.91% 2.87% 3.58% 2.43% 0.43%
2025/10/12 10.26% 6.32% 4.4% 4.88% 6.5% 3.23% 2.1% 2.11% 1.88% 3.93%
2025/10/13 6.9% 7.04% 4.71% 3.67% 6.75% 2.15% 3.13% 2.61% 2.55% 4%
2025/10/14 7.19% 7.21% 4.73% 3.97% 3.83% 3.57% 3.2% 0.46% 3.09% 3.87%
2025/10/15 7.27% 7.77% 5.22% 4.23% 3.93% 3.61% 3.44% 1.38% 2.57% 2.42%
2025/10/16 7.19% 7.39% 4.67% 4.35% 5.1% 2.42% 2.58% 3.36% 2.83% 2.15%
2025/10/17 5.65% 6.81% 4.59% 3.41% 5.35% 1.77% 4.02% 3.56% 2.34% 3.23%
2025/10/18 8.97% 5.68% 4.32% 4.07% 7.52% 1.48% 2.87% 1.96% 2.73% 2.51%
2025/10/19 10.37% 4.75% 4.39% 4.58% 3.56% 2.08% 2.92% 3.24% 2.38% 1.25%
2025/10/20 10.08% 8.11% 3.79% 5.46% 2.4% 3.07% 2.77% 2.15% 3.51% 0.05%
2025/10/21 8.7% 8.48% 2.81% 3.97% 2.57% 3.55% 4.24% 2.01% 2.54% 1.33%
2025/10/22 7.6% 9.02% 4.82% 3.85% 2.07% 1.96% 3.01% 1.75% 1.77% 0.42%
2025/10/23 6.71% 7.76% 3.85% 4.42% 4.17% 3.25% 3.61% 2.15% 1.15% 1.61%
2025/10/24 7.45% 7.97% 4.61% 4.22% 5.35% 3.13% 2.58% 0.86% 0.9% 1.07%
2025/10/25 6.4% 7.22% 3.85% 4.86% 3.04% 3.52% 3.16% 2.82% 0.86% 0.7%
2025/10/26 7.51% 6.44% 3.47% 6.17% 2.92% 2.73% 2.41% 2.4% 0.79% 1.5%
2025/10/27 6.72% 7.02% 4.32% 5.4% 0.91% 2.2% 2.74% 2.51% 0.42% 1.43%
2025/10/28 7.95% 8.48% 5.2% 4.1% 1.55% 4.51% 4.29% 1.2% 1.05% 1.09%
2025/10/29 6.42% 8.89% 5.82% 4.28% 3.88% 1.89% 2.21% 0.59% 0.83% 1.21%
2025/10/30 7.33% 8.92% 5.14% 4.84% 1.24% 1.36% 4.1% 1.23% 1.09% 1.47%
2025/10/31 9.85% 8.97% 5.72% 3.99% 2.89% 2.89% 2.5% 1.5% 1.18% 0.56%
  • adobe.com
  • pdf.net
  • pdffiller.com
  • pdfguru.com
  • amazon.com.au
  • online-qr-generator.com
  • monday.com
  • softwaremart.com.au
  • myob.com
  • winandoffice.com

Copyright © Adthena. All rights reserved.

Adobe.com saw a fluctuating October, peaking at 11.41% on the 4th, then closing at 9.85%. Pdf.net rose steadily, ending at 8.97%. Pdffiller.com and pdfguru.com had modest gains, while amazon.com.au experienced volatility, finishing at 2.89%.

Market Exposure

Competitor Count for AUS Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 650
2025/10/02 644
2025/10/03 657
2025/10/04 654
2025/10/05 643
2025/10/06 655
2025/10/07 650
2025/10/08 632
2025/10/09 629
2025/10/10 627
2025/10/11 617
2025/10/12 624
2025/10/13 624
2025/10/14 612
2025/10/15 601
2025/10/16 616
2025/10/17 596
2025/10/18 607
2025/10/19 607
2025/10/20 612
2025/10/21 620
2025/10/22 583
2025/10/23 592
2025/10/24 603
2025/10/25 621
2025/10/26 616
2025/10/27 618
2025/10/28 600
2025/10/29 595
2025/10/30 597
2025/10/31 604

Copyright © Adthena. All rights reserved.

October began with 650 advertisers, fluctuating throughout the month, reaching a low of 583 on October 22. The month concluded with a slight recovery, ending at 604 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pdf.net 1.49%
grammarly.com 0.85%
qrcodecreator.com 0.47%
trimble.com 0.43%
pdfguru.com 0.41%
thebestpdf.com -0.83%
softwareg.com.au -0.85%
softwaresupply.net -1.2%
amazon.com.au -1.51%
winandoffice.com -2.07%

Copyright © Adthena. All rights reserved.

In the past month, pdf.net surged with a 1.49 increase, while winandoffice.com dropped by 2.07.

Campaign Efficiency

AUS Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date pdf.net adobe.com pdffiller.com pdfguru.com thebestpdf.com amazon.com.au online-qr-generator.com monday.com grammarly.com winandoffice.com
2025/10/01 9.82% 9.28% 6.33% 5.3% 1.02% 2.6% 3.24% 1.68% 1.33% 3.47%
2025/10/02 8.83% 9.55% 5.98% 5.8% 2.83% 5% 2.76% 2.32% 4.03% 2.07%
2025/10/03 8.07% 10.45% 6.41% 6.91% 4.02% 0.85% 2.94% 1.76% 2.42% 1.33%
2025/10/04 6.54% 12.73% 5.24% 7.29% 3.46% 3% 2.46% 1.74% 1.2% 2.93%
2025/10/05 7% 12.64% 4.99% 6.46% 2.74% 3.61% 2.76% 2.67% 0% 3.36%
2025/10/06 8.29% 10.28% 6.87% 6.71% 4.28% 1.72% 2.1% 1.49% 0.01% 2.31%
2025/10/07 6.79% 8.91% 6.02% 4.24% 2.75% 4.41% 2.8% 2.7% 2.28% 3.52%
2025/10/08 7.76% 8.21% 6.91% 4.23% 2.82% 4.49% 3.45% 2.59% 1.4% 2.21%
2025/10/09 7.91% 7.82% 5.84% 6.24% 3.02% 6.69% 3.24% 1.84% 2.29% 4.23%
2025/10/10 8.47% 9.27% 6.09% 5.64% 3.55% 2.15% 1.54% 2.3% 6.15% 0.84%
2025/10/11 7.29% 10% 5.51% 7.21% 3.84% 1.76% 3.93% 2.34% 1.23% 0.49%
2025/10/12 7.44% 11.35% 4.63% 6.17% 2.65% 5.52% 3.17% 1.78% 2.02% 2.95%
2025/10/13 8.63% 7.78% 5.16% 4.87% 1.81% 6.77% 2.27% 2.68% 1.12% 3.43%
2025/10/14 9.29% 8.35% 5.37% 5.44% 3.66% 3.08% 3.33% 2.91% 2.35% 3.6%
2025/10/15 10.11% 8.56% 6.19% 5.73% 3.39% 3.39% 3.48% 2.9% 1.23% 2.42%
2025/10/16 10.2% 8.76% 5.89% 5.89% 3.13% 3.81% 2.4% 2.3% 0.02% 1.94%
2025/10/17 9.38% 6.56% 6.13% 4.88% 2.68% 4.37% 1.92% 3.37% 3.41% 2.43%
2025/10/18 7.57% 10.39% 5.21% 5.37% 1.86% 6.23% 1.43% 2.43% 5.51% 2%
2025/10/19 6.66% 12.42% 5.31% 6.83% 1.37% 3.16% 1.97% 2.57% 4.66% 0.82%
2025/10/20 11.02% 11.75% 4.76% 7.7% 1.83% 1.73% 3% 2.41% 2.47% 0.02%
2025/10/21 11.83% 10.43% 3.28% 5.95% 2.36% 1.81% 3.2% 3.72% 3.92% 0.87%
2025/10/22 11.87% 8.8% 6.19% 5.34% 3.16% 1.79% 1.84% 2.64% 2.72% 0.34%
2025/10/23 10.93% 7.57% 5.16% 7% 2.09% 3.58% 3.16% 3.13% 3.91% 1.31%
2025/10/24 11.47% 8.38% 6.1% 6.61% 2.9% 4.53% 2.94% 2.25% 1.2% 0.82%
2025/10/25 10.33% 7.78% 5.13% 7.12% 1.99% 2.91% 3.16% 2.85% 1.15% 0.71%
2025/10/26 9.31% 9.1% 4.67% 9.19% 0.87% 2.6% 2.7% 1.99% 0% 1.3%
2025/10/27 10.07% 8.4% 5.78% 8.02% 0.8% 0.72% 2.05% 2.24% 2.47% 1.22%
2025/10/28 11.11% 9.08% 6.4% 5.98% 2.53% 1.84% 3.77% 3.52% 0% 1.67%
2025/10/29 11.68% 7.21% 7.4% 6.35% 3.6% 3.65% 1.34% 1.74% 1.36% 1.42%
2025/10/30 11.62% 8.32% 6.17% 6.83% 3.56% 0.92% 1.13% 3.56% 4.74% 1.34%
2025/10/31 11.12% 10.57% 6.67% 5.43% 3.12% 2.38% 2.38% 2.02% 1.17% 0.53%
  • pdf.net
  • adobe.com
  • pdffiller.com
  • pdfguru.com
  • thebestpdf.com
  • amazon.com.au
  • online-qr-generator.com
  • monday.com
  • grammarly.com
  • winandoffice.com

Copyright © Adthena. All rights reserved.

October saw pdf.net’s impression share rise from 9.82% to 11.12%, while adobe.com fluctuated, ending at 10.57%. pdffiller.com and pdfguru.com showed moderate changes, finishing at 6.67% and 5.43%, respectively. The month concluded with thebestpdf.com at 3.12%, amazon.com.au at 2.38%, and online-qr-generator.com at 2.38%. monday.com and grammarly.com ended at 2.02% and 1.17%, respectively, with winandoffice.com closing at 0.53%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development - Last month
  1. 1
    Free PDF Converter https://www.adobe.com

    Convert to PDF For Free — PDF Converter Allows You to Create PDFs From Different Files or Convert From PDF. Try Now.

  2. 2
    FastField Forms - Jotform Alternative https://www.fastfieldforms.com

    Create Digital Forms and Collect Data on any Device. Ideal for Field Services Business

  3. 3
    Miro | workspace for innovation https://www.miro.com

    Join Millions of users that collaborate from all over the planet using Miro. Experience the power of the #1 visual workspace for innovation.

  4. 4
    QR Code Generator https://www.online-qr-generator.com

    Best Free QR Code Generator — Creating a PDF QR Code Has Never Been Easier. Create & Design The Perfect QR Code For Free

  5. 5
    QR Code Generator (Free) https://www.qr-code.io

    Best Free QR Code Generator — Creating QR Codes for Your Links, PDFs & Videos Is Easy. Create & Design QR Codes for Free. Learn...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Adobe, FastField Forms, Miro, and two QR code generators stand out. Adobe entices with a free PDF converter, while FastField Forms targets field services with digital forms. Miro champions global collaboration, and the QR code generators promise effortless, free design.

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