AUS Software & Technology Software Development - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – AUS

Google AI Overview visibility for Software & Technology Software Development AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.4257946735
74.5742053265
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 3%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 17%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 29.36
figma.com 6.2
quillbot.com 4.94
procore.com 4.21
pdf.net 3.22
microsoft.com 2.58
grammarly.com 2.51
autodesk.com 2.3
pdffiller.com 2.29
smallpdf.com 2.26
others 40.13
  • adobe.com - 29.36%
  • figma.com - 6.2%
  • quillbot.com - 4.94%
  • procore.com - 4.21%
  • pdf.net - 3.22%
  • microsoft.com - 2.58%
  • grammarly.com - 2.51%
  • autodesk.com - 2.3%
  • pdffiller.com - 2.29%
  • smallpdf.com - 2.26%
  • others - 40.13%

Copyright © Adthena. All rights reserved.

Adobe leads with 29.36% click share, while ‘others’ dominate at 40.13%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com pdf.net monday.com xero.com pdffiller.com online-qr-generator.com procore.com softwaremart.com.au pdfguru.com myob.com
2026/06/01 8.96% 4.15% 3.6% 3.3% 3.89% 1.32% 1.9% 4.69% 2.95% 3.57%
2026/06/02 8.25% 3.88% 3.57% 3.84% 5.41% 0.8% 1.97% 2.93% 2.74% 3.17%
2026/06/03 11.81% 3.19% 4.85% 3.68% 4.37% 0.57% 1.98% 0.77% 4.81% 3.87%
2026/06/04 8.51% 5.32% 5.59% 3.83% 4.7% 2.8% 2.23% 3.7% 3.32% 1.89%
2026/06/05 7.74% 4.87% 4.73% 4.74% 5.49% 2.15% 2.22% 4.19% 3.82% 2.42%
2026/06/06 10.41% 2.48% 4.21% 3.66% 3.76% 2.73% 1.91% 5.04% 2.73% 3.05%
2026/06/07 10.87% 2.25% 3.96% 3.23% 6.29% 3.1% 1.9% 4.69% 2.86% 2.3%
2026/06/08 11.4% 3.43% 4.93% 4.63% 3.12% 2.73% 2.57% 3.51% 4.09% 1.93%
2026/06/09 10.45% 2.66% 4.55% 3.13% 5.87% 2.48% 2.62% 3.48% 3.2% 2.26%
2026/06/10 12.14% 5.59% 3.49% 2.68% 4.66% 2.39% 2.62% 4.54% 3.12% 2.59%
2026/06/11 11.91% 4.83% 5.19% 2.79% 3.61% 2.38% 2.53% 4.69% 2.75% 3.29%
2026/06/12 11.69% 5.61% 3.13% 2.22% 3.99% 2.55% 2.03% 4.91% 2.75% 2.3%
2026/06/13 8.45% 4.68% 3.43% 2.11% 4.86% 3.53% 2.79% 6.48% 2.67% 2.66%
2026/06/14 12.8% 5.7% 3.35% 2.86% 4.45% 2.3% 2.41% 3.79% 1.68% 2.5%
2026/06/15 10.7% 6.4% 2.9% 3.1% 5% 1.74% 2.52% 3.92% 2.87% 3.34%
2026/06/16 7.53% 6.92% 2.98% 3.08% 3.65% 2.21% 2.5% 4.59% 0.66% 3.44%
2026/06/17 10.46% 5.52% 3.46% 2.72% 4.49% 2% 2.55% 3.35% 0.92% 2.42%
2026/06/18 7.2% 3.24% 3.3% 3.64% 4.07% 1.56% 2.64% 5.12% 0.67% 1.94%
2026/06/19 13.79% 6.12% 3.13% 2.69% 4.59% 1.48% 2.36% 4.51% 0.78% 1.63%
2026/06/20 10.47% 5.77% 3.74% 4.29% 3.73% 1.69% 2.11% 0.28% 1.85% 3.32%
2026/06/21 14.49% 4.48% 3.52% 3.01% 2.78% 3.04% 2.25% 0.39% 1.1% 1.52%
2026/06/22 14.72% 6.11% 2.95% 2.91% 3.89% 2.63% 2.31% 0.22% 1.51% 1.83%
2026/06/23 13.08% 4.36% 3% 3.59% 5.42% 2.59% 2.51% 0.38% 1.85% 3.19%
2026/06/24 13.47% 5.97% 3.02% 4.69% 4.63% 1.68% 2.24% 0.61% 2.87% 1.97%
2026/06/25 15.35% 6.19% 3.21% 3.45% 3.86% 2.42% 1.81% 0.63% 1.38% 2.22%
2026/06/26 13.3% 7.52% 2.51% 3.17% 4.31% 3.17% 2.14% 0.35% 1.25% 2.2%
2026/06/27 14.54% 7.04% 2.51% 2.76% 4.01% 2.18% 1.79% 0.57% 1.11% 1.36%
2026/06/28 11.77% 4.97% 3.43% 2.24% 3.83% 1.93% 1.88% 3.51% 1.61% 1.12%
2026/06/29 11.3% 6.45% 2.47% 4.16% 3.8% 1.75% 1.68% 1.62% 1.77% 1.21%
2026/06/30 13.33% 7.63% 3.91% 3.48% 3.1% 2.13% 1.73% 1.48% 1.45% 1.13%
  • adobe.com
  • pdf.net
  • monday.com
  • xero.com
  • pdffiller.com
  • online-qr-generator.com
  • procore.com
  • softwaremart.com.au
  • pdfguru.com
  • myob.com

Copyright © Adthena. All rights reserved.

Adobe.com led June with fluctuating spend, peaking mid-month. Pdf.net and monday.com showed steady growth, while xero.com and pdffiller.com had mixed trends. Online-qr-generator.com and procore.com maintained low but stable shares. Softwaremart.com.au and pdfguru.com experienced declines, ending June with reduced spend.

Market Exposure

Competitor Count for AUS Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 545
2026/06/02 534
2026/06/03 520
2026/06/04 537
2026/06/05 531
2026/06/06 550
2026/06/07 540
2026/06/08 545
2026/06/09 533
2026/06/10 538
2026/06/11 549
2026/06/12 544
2026/06/13 526
2026/06/14 532
2026/06/15 542
2026/06/16 539
2026/06/17 521
2026/06/18 508
2026/06/19 506
2026/06/20 505
2026/06/21 504
2026/06/22 517
2026/06/23 511
2026/06/24 501
2026/06/25 510
2026/06/26 502
2026/06/27 503
2026/06/28 504
2026/06/29 514
2026/06/30 485

Copyright © Adthena. All rights reserved.

In June, distinct advertisers fluctuated, peaking at 550 on June 6. A decline followed, ending at 485 on June 30.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
grammarly.com 1.67%
adobe.com 1.35%
microsoft.com 0.96%
mergedpdf.com 0.78%
softwareg.com.au 0.7%
msi.com -0.6%
softwaremart.com.au -0.6%
quillbot.com -0.68%
winandoffice.com -1%
pdfguru.com -1.21%

Copyright © Adthena. All rights reserved.

Grammarly.com leads with a 1.67% click share rise, while pdfguru.com drops by 1.21%.

Campaign Efficiency

AUS Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com pdf.net chatgpt.com qrcodecreator.com grammarly.com pdfguru.com pdffiller.com online-qr-generator.com winandoffice.com quillbot.com
2026/06/01 12.21% 3.81% 2.86% 0.96% 1.49% 6.14% 4.26% 1.68% 4.04% 2.97%
2026/06/02 9.87% 2.06% 4.25% 4.22% 3.2% 5.76% 4.14% 2.77% 4.75% 0%
2026/06/03 14.83% 2.15% 3.58% 1.08% 2.96% 6.91% 3.7% 0.97% 4.07% 4.43%
2026/06/04 10.65% 3.9% 3.89% 2.78% 1.4% 6.33% 3.95% 3.82% 4.24% 1.39%
2026/06/05 8.95% 3.12% 4.89% 2.36% 0% 6% 4.18% 2.78% 3.82% 5.36%
2026/06/06 11.15% 1.46% 3.05% 2.56% 2.69% 4.83% 2.55% 3.72% 4.14% 5.38%
2026/06/07 13.97% 1.39% 3.95% 2.05% 1.4% 4.26% 4.32% 4.11% 3.75% 4.17%
2026/06/08 13.76% 2.08% 3.14% 1.91% 1.45% 6.36% 2.9% 3.57% 3.7% 5.77%
2026/06/09 14.33% 1.61% 4.42% 1.67% 2.9% 6.44% 4.85% 3.23% 2.11% 0%
2026/06/10 13.27% 3.38% 5.64% 3.35% 1.64% 5.63% 3.19% 3.21% 4.55% 6.55%
2026/06/11 14.86% 3.01% 4.72% 1.31% 1.49% 5.52% 2.35% 3% 3.92% 5.93%
2026/06/12 12.82% 3.44% 8.12% 1.18% 2.55% 5.54% 3.17% 3.16% 3.58% 3.82%
2026/06/13 9.84% 2.95% 4.71% 2.16% 3.5% 4.83% 3.72% 4.78% 4.48% 1.75%
2026/06/14 16.64% 3.2% 0.2% 1.49% 3.21% 3.55% 3.77% 2.56% 3.81% 6.4%
2026/06/15 13.39% 4.21% 4.55% 1.12% 1.79% 5% 3.76% 2.07% 2.42% 5.11%
2026/06/16 10.7% 3.88% 3.1% 1.85% 1.81% 1.65% 2.57% 2.92% 4.79% 6.91%
2026/06/17 12.44% 2.9% 3.74% 1.91% 3.06% 1.83% 2.93% 2.62% 4.82% 6.1%
2026/06/18 8.59% 2.88% 5.7% 1.73% 1.59% 1.86% 3.07% 2.1% 4.18% 6.3%
2026/06/19 16.09% 4.36% 6.72% 1.3% 0.09% 2.12% 3.06% 1.88% 3.19% 1.72%
2026/06/20 12.83% 3.77% 9.99% 3.47% 5.17% 4.12% 2.8% 2.47% 1.03% 3.29%
2026/06/21 16.64% 2.42% 9.72% 3.11% 4.89% 2.33% 2.21% 3.67% 0.65% 4.81%
2026/06/22 17.96% 3.71% 8.39% 3.35% 3.69% 3.49% 2.86% 3.56% 1.17% 1.79%
2026/06/23 16.41% 2.71% 6.49% 3.1% 0.16% 3.37% 3.79% 3.41% 1.04% 6.72%
2026/06/24 15.59% 3.58% 3.09% 2.16% 3.36% 5.38% 3.18% 2.39% 2.47% 6.53%
2026/06/25 17.43% 3.19% 5.25% 2.79% 9.02% 2.22% 2.23% 2.93% 0.91% 4.48%
2026/06/26 15.47% 4.02% 7.51% 2.94% 5.16% 2.26% 3.11% 4.04% 0.55% 3.43%
2026/06/27 16.44% 4.04% 6.03% 3.24% 6.45% 1.86% 2.4% 2.53% 1.39% 3.15%
2026/06/28 16.11% 2.89% 8.32% 2.07% 1.68% 2.71% 2.43% 2.25% 1.71% 3.19%
2026/06/29 13.98% 3.65% 6.22% 3.08% 4.83% 3.61% 2.69% 2.1% 1.66% 3.14%
2026/06/30 18.29% 5.69% 4.31% 4.24% 3.76% 3.24% 2.54% 2.45% 0.35% 0%
  • adobe.com
  • pdf.net
  • chatgpt.com
  • qrcodecreator.com
  • grammarly.com
  • pdfguru.com
  • pdffiller.com
  • online-qr-generator.com
  • winandoffice.com
  • quillbot.com

Copyright © Adthena. All rights reserved.

Adobe.com led June with fluctuating impressions, peaking at 18.29% on the 30th. ChatGPT.com surged mid-month, reaching 9.99% on the 20th. Pdf.net and qrcodecreator.com showed steady growth, while winandoffice.com declined, ending at 0.35%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development - Last month
  1. 1
    Free PDF Converter https://www.adobe.com

    Convert to PDF For Free — Create a PDF From Word, Excel, and JPG Files, or Convert From PDF. Try For Free Now. Convert Files to and From PDFs Online For Free. Try It Today.

  2. 2
    Free Word Counter https://www.grammarly.com › word-counter

    Word Counter — Grammarly checks more than word count — get real-time writing assistance. See word count, grammar fixes, and more in real time.

  3. 3
    Microsoft 365 Backup by IDrive | Office 365 Backup https://www.idrive.com › office365

    Complete protection of Microsoft 365, Exchange, SharePoint, OneDrive For Business & Teams. Backup Office 365 data with #1 Microsoft Office 365 Backup.

  4. 4
    QR Code Generator - Best Free QR Code Generator https://www.online-qr-generator.com

    Create & Design The Perfect QR Code For Free. Fully Customizable. Track & Analyze Your QR

  5. 5
    Word Counter https://www.quillbot.com

    Free Word Counter — Save time counting words with this easy-to-use online word counter tool. Quillbot's Word Counter is trusted by millions of...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, Adobe, Grammarly, IDrive, Online QR Generator, and Quillbot shine with compelling offers. Adobe entices with free PDF conversions, while Grammarly and Quillbot provide real-time writing assistance and word counting. IDrive ensures comprehensive Microsoft 365 backup, and Online QR Generator offers customizable QR code creation.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports