AUS Software & Technology Software Development - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – AUS

Google AI Overview visibility for Software & Technology Software Development AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.3097568169
68.6902431831
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 7%
Seasonal 0%
Local 0%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 22.96
microsoft.com 16.27
quillbot.com 3.92
figma.com 3.55
grammarly.com 3.38
procore.com 3.15
smallpdf.com 2.61
pdffiller.com 2.46
jotform.com 2.43
parallels.com 2.26
others 37.01
  • adobe.com - 22.96%
  • microsoft.com - 16.27%
  • quillbot.com - 3.92%
  • figma.com - 3.55%
  • grammarly.com - 3.38%
  • procore.com - 3.15%
  • smallpdf.com - 2.61%
  • pdffiller.com - 2.46%
  • jotform.com - 2.43%
  • parallels.com - 2.26%
  • others - 37.01%

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In the PPC landscape, Adobe leads with 22.96% click share, followed by Microsoft at 16.27%. Others collectively dominate with 37.01%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com microsoft.com pdf.net qr-code-generator.com pdffiller.com qrcodecreator.com xero.com chatgpt.com wix.com monday.com
2026/07/01 12.03% 1.28% 6.97% 1.03% 5.31% 2.77% 2.41% 2.84% 2.81% 2.88%
2026/07/02 10.08% 2.23% 5% 2.44% 3.4% 3.29% 2.93% 1.71% 2.13% 2.18%
2026/07/03 13.61% 3.08% 3.9% 3.17% 4.52% 2.27% 2.96% 2.29% 1.49% 2.39%
2026/07/04 15.28% 2.54% 6.53% 1.66% 4.7% 2.9% 2.33% 2.85% 1.89% 2.56%
2026/07/05 13.64% 3.12% 2.48% 2.28% 5.19% 2.65% 0.86% 2.56% 2.07% 2.63%
2026/07/06 9.26% 3.22% 1.84% 4.14% 1.87% 5.76% 2.41% 1.44% 1.84% 2.86%
2026/07/07 10.89% 1.98% 1.56% 3.97% 5.35% 3.71% 2.83% 2.46% 1.87% 1.96%
2026/07/08 9.64% 0% 7.84% 2.58% 5.72% 3.07% 0.84% 1.67% 0.61% 2.86%
2026/07/09 11.4% 0.92% 5.64% 4.25% 6.49% 4.72% 1.52% 2.06% 1.35% 0.9%
2026/07/10 8.47% 2.4% 5.12% 1.67% 3.06% 5.62% 1.66% 0.72% 1.82% 2.05%
2026/07/11 10.74% 10.01% 3.32% 1.51% 4.73% 3.4% 0.56% 2.47% 1.44% 1%
2026/07/12 8.44% 14.15% 1.41% 1.46% 5.21% 2.76% 1.21% 1.53% 1.15% 1.83%
2026/07/13 10.31% 9.5% 2.22% 2.24% 4.77% 3.23% 1.42% 1.65% 2.02% 1.79%
2026/07/14 7.55% 5.81% 1.91% 3% 4.64% 2.68% 3.65% 2.22% 2.33% 1.7%
2026/07/15 12.49% 4.85% 2.07% 2.73% 3.89% 3.43% 2.01% 1.95% 1.74% 2.44%
2026/07/16 12.14% 6.1% 4.43% 1.83% 6.4% 3.53% 2.79% 2.31% 1.78% 3.82%
2026/07/17 15.27% 8.42% 8.01% 0.73% 4.94% 2.02% 1.43% 2.28% 1.54% 1.73%
2026/07/18 13.8% 9.65% 4.54% 0.48% 4.76% 1.05% 3.46% 1.11% 2.05% 1.58%
2026/07/19 10.53% 10.27% 4.79% 1.4% 5.2% 3.3% 1.79% 0.44% 1.84% 1.89%
2026/07/20 10.13% 7.96% 4.16% 2.58% 5.85% 3.54% 2.13% 0.26% 2.41% 1.4%
2026/07/21 7.38% 5.69% 1.87% 2.93% 4.54% 2.62% 3.57% 2.17% 2.57% 1.69%
2026/07/22 9.2% 5.97% 6.5% 0.52% 8.45% 3.03% 3.21% 1.72% 2.24% 1.52%
2026/07/23 11.2% 4.36% 4.03% 0.63% 3.01% 2.42% 2.33% 2.44% 2.31% 2.39%
2026/07/24 9.73% 13.44% 6.1% 1.61% 5.17% 3.54% 1.85% 1.58% 1.73% 1.4%
2026/07/25 9.98% 8.21% 4.26% 2.32% 3.48% 2.72% 2.41% 1.02% 1.74% 2.09%
2026/07/26 13.54% 5% 4.06% 1.48% 4.69% 2.64% 2.44% 1.05% 3.15% 1.21%
2026/07/27 12.39% 6.26% 7.36% 0.72% 8.09% 2.39% 1.42% 0.65% 1.88% 1.14%
2026/07/28 9.61% 6.12% 3% 1.58% 4.88% 1.55% 3.38% 1.07% 1.72% 1.56%
2026/07/29 13.44% 7.17% 5.72% 1.97% 5.05% 3.13% 3.77% 0.31% 2.31% 0.55%
2026/07/30 11.42% 7.39% 5.5% 2.91% 4.18% 2.62% 1.62% 1.44% 2.2% 1.73%
2026/07/31 9.92% 5.71% 3.73% 3.66% 3.1% 2.93% 2.53% 1.9% 1.78% 1.14%
  • adobe.com
  • microsoft.com
  • pdf.net
  • qr-code-generator.com
  • pdffiller.com
  • qrcodecreator.com
  • xero.com
  • chatgpt.com
  • wix.com
  • monday.com

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Adobe’s PPC spend fluctuated, peaking mid-month at 15.28%. Microsoft surged mid-month, reaching 14.15%. PDF.net saw a steady rise, while QR-code-generator.com dipped. By month’s end, Adobe led, with Microsoft trailing.

Market Exposure

Competitor Count for AUS Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 465
2026/07/02 488
2026/07/03 486
2026/07/04 494
2026/07/05 523
2026/07/06 504
2026/07/07 517
2026/07/08 502
2026/07/09 492
2026/07/10 503
2026/07/11 485
2026/07/12 480
2026/07/13 487
2026/07/14 484
2026/07/15 484
2026/07/16 483
2026/07/17 492
2026/07/18 455
2026/07/19 478
2026/07/20 458
2026/07/21 484
2026/07/22 526
2026/07/23 528
2026/07/24 537
2026/07/25 541
2026/07/26 545
2026/07/27 506
2026/07/28 520
2026/07/29 411
2026/07/30 529
2026/07/31 508

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July saw a dynamic shift in advertisers, starting at 465 and peaking at 545. Mid-month fluctuations stabilized, ending at 508.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
microsoft.com 2.19%
grammarly.com 0.57%
pdf.net 0.45%
procore.com 0.43%
canva.com 0.37%
qr.io -0.44%
qrcodecreator.com -0.47%
qr-code-generator.com -0.59%
chatgpt.com -0.6%
figma.com -0.96%

Copyright © Adthena. All rights reserved.

Microsoft.com surged with a 2.19% click share increase, while figma.com faced a significant drop of 0.96%.

Campaign Efficiency

AUS Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com grammarly.com microsoft.com chatgpt.com quillbot.com pdffiller.com qrcodecreator.com pdf.net mergedpdf.com smallpdf.com
2026/07/01 15.47% 2.31% 2.2% 6.42% 4.39% 3.22% 3.04% 4.57% 3.19% 2.06%
2026/07/02 10.28% 2.18% 3.26% 4.22% 4.34% 3% 4.15% 3.17% 2.2% 3.49%
2026/07/03 14.42% 5.15% 4.29% 5.03% 5.02% 2.87% 2.53% 1.97% 2.92% 2.12%
2026/07/04 16.79% 0.13% 3.62% 6.23% 3.41% 3.56% 3.45% 3.64% 2.69% 1.37%
2026/07/05 14.35% 3.62% 4.45% 5.94% 3.55% 3.3% 3.06% 1.65% 0.75% 1.87%
2026/07/06 10.13% 0.03% 4.62% 2.13% 4.61% 1.58% 6.9% 1.23% 0.97% 3.65%
2026/07/07 12.73% 2.11% 3.02% 5.47% 4.03% 3.81% 4.67% 1.54% 2.12% 2.33%
2026/07/08 12.44% 0.03% 0.01% 3.53% 0% 5.45% 4.16% 5.98% 1.19% 3.49%
2026/07/09 12.61% 5.34% 1.34% 3.16% 2.66% 5.17% 5.5% 4.03% 3.14% 5.04%
2026/07/10 10.65% 3.14% 1.63% 1.14% 3.13% 2.68% 7.7% 3.5% 1.2% 3.77%
2026/07/11 11.22% 0.16% 11.78% 4.78% 3.75% 3.11% 3.52% 2.23% 2.44% 2.25%
2026/07/12 8.97% 5.16% 15.72% 3.65% 1.71% 3.87% 3.12% 0.8% 1.85% 2.18%
2026/07/13 11.56% 6.24% 9.57% 3.9% 3.09% 3.46% 3.75% 1.43% 1.99% 3.11%
2026/07/14 8.46% 8.44% 6% 4.95% 6.71% 2.95% 2.96% 1.05% 1.76% 2.57%
2026/07/15 13.14% 0.09% 5.1% 4.26% 5.57% 2.75% 4.25% 1.1% 2.21% 2.7%
2026/07/16 12.89% 7.52% 6.86% 4.77% 5.63% 4.07% 4.29% 2.8% 1.09% 2.82%
2026/07/17 16.76% 4.01% 9.61% 4.58% 2% 3.31% 2.54% 4.56% 1.17% 2.98%
2026/07/18 17.61% 2.54% 12.48% 3.31% 2.52% 3.03% 1.5% 2.7% 0.97% 1.68%
2026/07/19 10.76% 9.71% 12.06% 0.83% 4.85% 2.8% 3.85% 3.21% 1.08% 2.14%
2026/07/20 10.78% 5.63% 7.92% 0.38% 11.23% 3.64% 4.44% 2.78% 1.46% 0.43%
2026/07/21 8.42% 8.4% 5.97% 4.93% 6.68% 2.93% 2.95% 1.05% 1.75% 2.56%
2026/07/22 10.51% 4.97% 5.71% 4.42% 4.89% 6.61% 3.62% 3.63% 1.81% 1.93%
2026/07/23 13.21% 3.73% 4.56% 4.56% 1.79% 2.59% 3.45% 2.86% 2.01% 4.6%
2026/07/24 10.82% 4.77% 15.57% 3.17% 4.76% 3.03% 4.28% 3.29% 1.43% 3.06%
2026/07/25 11.85% 3.29% 9.24% 2.6% 4.72% 2.23% 3.19% 2.75% 1.02% 2.46%
2026/07/26 15.03% 0.26% 6.7% 3.02% 6.3% 3.75% 3.64% 2.55% 2.26% 1.83%
2026/07/27 15.12% 1.71% 7.16% 1.37% 1.7% 5.76% 3.28% 4.52% 2.41% 2.21%
2026/07/28 11.33% 8.54% 8.59% 2.6% 5.1% 3.15% 2.26% 3.01% 2.12% 1.78%
2026/07/29 16.87% 4.44% 8.53% 2.67% 0% 3.16% 4.18% 3.92% 0.2% 3.75%
2026/07/30 12.09% 3.71% 8.48% 3.34% 0% 4.81% 3.19% 3.09% 0.92% 4.63%
2026/07/31 10.9% 6.03% 5.77% 4.34% 3.86% 3.69% 3.68% 2.64% 2.37% 1.79%
  • adobe.com
  • grammarly.com
  • microsoft.com
  • chatgpt.com
  • quillbot.com
  • pdffiller.com
  • qrcodecreator.com
  • pdf.net
  • mergedpdf.com
  • smallpdf.com

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In July 2026, Adobe’s impression share fluctuated, peaking mid-month. Grammarly saw sporadic spikes, while Microsoft surged mid-month. ChatGPT and Quillbot had steady trends, with Quillbot peaking on July 20. PDF-related domains showed varied patterns, with Smallpdf ending strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development - Last month
  1. 1
    AI Image Expander | Now Available in Firefly https://www.adobe.com

    Extend Your Image Beyond its Original Boundaries to Fit the Size and Framing You Need. Expand Images Instantly with Firefly. Create a Whole New...

  2. 2
    Create With Canva Free https://www.canva.com › magic-design

    Simple, Fast And Free — Create A Free Canva Account Today. Design Easily, Share Instantly, Collaborate Seamlessly. Sign Up For Canva Free And Start Designing Today! Magic Design.

  3. 3
    Convert PDF To Word https://www.chatgpt.com

    Convert Docs Fast — Convert files between formats in seconds with ChatGPT. Merge, split, and convert documents of all formats with ChatGPT. Try it today. Ask ChatGPT anything. ChatGPT: AI...

  4. 4
    PowerPoint with Microsoft 365 https://www.microsoft.com

    Get Microsoft PowerPoint — Generate a presentation outline instantly with Copilot in PowerPoint. Try free. Boost your creativity with the latest AI-powered features in PowerPoint. Try free.

  5. 5
    Word Counter - Free Word Counter https://www.quillbot.com › quillbot › word-counter

    Quillbot's Word Counter tool is trusted by 35+ million writers worldwide. Count words effortlessly with this quick and accurate word count tool. Find The Right Synonym. Friendly, Quick, Easy. 7 Writing Modes. Save Time When Writing.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s SERP, Adobe’s Firefly captivates with AI-driven image expansion, while Canva entices with seamless, free design collaboration. ChatGPT simplifies document conversion, Microsoft PowerPoint enhances creativity with AI, and Quillbot’s word counter aids millions in writing efficiency.

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