AUS Software & Technology Software Development - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – AUS

Google AI Overview visibility for Software & Technology Software Development AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.5770722317
87.4229277683
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 2%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 31.82
figma.com 5.48
pdfguru.com 4.06
quillbot.com 3.71
jotform.com 3.36
procore.com 3.29
typeform.com 2.66
smallpdf.com 2.61
parallels.com 2.43
autodesk.com 2.21
others 38.37
  • adobe.com - 31.82%
  • figma.com - 5.48%
  • pdfguru.com - 4.06%
  • quillbot.com - 3.71%
  • jotform.com - 3.36%
  • procore.com - 3.29%
  • typeform.com - 2.66%
  • smallpdf.com - 2.61%
  • parallels.com - 2.43%
  • autodesk.com - 2.21%
  • others - 38.37%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Adobe dominates with 31.82% click share, closely followed by ‘others’ at 38.37%. Figma holds 5.48%, while PDFGuru captures 4.06%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com pdfguru.com pdf.net pdffiller.com monday.com mergedpdf.com shopify.com procore.com xero.com productkeys.com
2026/04/01 8.86% 5.35% 4.88% 4.22% 4.48% 0.51% 1.68% 2.35% 3.22% 3.69%
2026/04/02 10.59% 6.83% 3.5% 3.94% 4.12% 0.91% 2.08% 2.19% 5.39% 2.86%
2026/04/03 12.24% 5.1% 5.08% 2.91% 4.14% 0.39% 1.47% 1.96% 5.38% 3.31%
2026/04/04 14.49% 4.79% 3.71% 2.97% 4.23% 0.12% 2.39% 2.29% 6.62% 2.01%
2026/04/05 14.72% 4.61% 3.22% 3.38% 2.43% 0.61% 2.1% 2.2% 6.48% 2.37%
2026/04/06 12.76% 4.09% 4.76% 3.07% 3.57% 0.86% 1.69% 2.57% 7.21% 1.08%
2026/04/07 9.79% 5.56% 3.35% 4.18% 4.8% 1% 2.64% 2.02% 5.95% 3.5%
2026/04/08 9.75% 3.38% 6.23% 3.97% 3.66% 0.81% 1.78% 1.97% 3.07% 4.28%
2026/04/09 10.34% 4.81% 4.16% 4.55% 3.06% 3.1% 2% 1.79% 4.24% 4.78%
2026/04/10 10.25% 4.68% 6.35% 3.05% 3.21% 2.94% 2.14% 2.03% 3.95% 4.61%
2026/04/11 10.82% 6% 4.32% 3.89% 3.5% 3.01% 2.19% 2.32% 4.81% 5.78%
2026/04/12 11.09% 4.94% 3.62% 4.16% 4.33% 1.93% 1.74% 2.15% 5.12% 4.92%
2026/04/13 12.28% 5.45% 4.79% 3.38% 2.9% 2.73% 2.12% 1.94% 2.59% 3.48%
2026/04/14 11.85% 7.62% 5.43% 4.49% 3.11% 2.7% 2.08% 1.56% 2.68% 1.97%
2026/04/15 10.84% 6.28% 3.87% 2.78% 3.87% 2.3% 1.6% 1.52% 2.03% 3.24%
2026/04/16 11.89% 5.5% 5.09% 4.47% 2.89% 2.71% 1.74% 2.06% 2.28% 1.42%
2026/04/17 11.87% 6.33% 3.16% 4.24% 3.52% 3.82% 2.75% 2.27% 0.99% 0.93%
2026/04/18 13.88% 5.52% 4.34% 3.39% 3.43% 3.97% 1.88% 2.43% 3.29% 2.08%
2026/04/19 11.84% 5.4% 3.82% 3.78% 2.34% 2.43% 1.81% 1.92% 4.84% 3.26%
2026/04/20 11.8% 4.59% 4.03% 3.83% 4.75% 2.42% 1.81% 1.98% 2.34% 2.23%
2026/04/21 13.53% 5.05% 5.83% 4.1% 4.75% 2.74% 1.97% 1.55% 1.56% 0.47%
2026/04/22 13.09% 4.97% 4.74% 4.82% 2.68% 3.38% 2.01% 1.72% 2.71% 0.31%
2026/04/23 11.27% 5.74% 3.92% 5.23% 3.2% 3.85% 1.59% 1.53% 2.81% 0.6%
2026/04/24 13.52% 5.82% 3.07% 4.51% 3.21% 2.69% 1.62% 2.17% 2.99% 0.42%
2026/04/25 11.13% 3.09% 4.32% 5.61% 3.67% 2.62% 0.96% 2.05% 3.05% 0.75%
2026/04/26 14.93% 4.14% 2.86% 3.98% 2.75% 2.31% 1.83% 1.5% 3.06% 0.7%
2026/04/27 13.62% 4.61% 3.85% 4.01% 3.67% 2.9% 1.59% 2.02% 2.29% 1.07%
2026/04/28 12.09% 4.32% 5.09% 3.66% 3.35% 3.5% 1.29% 2.33% 2.19% 0.76%
2026/04/29 12.97% 4.38% 3.54% 4.78% 4.29% 1.99% 1.78% 2.09% 2.71% 0.14%
2026/04/30 14.79% 5.27% 4.23% 4.17% 3.5% 3.44% 1.95% 1.78% 1.66% 0.26%
  • adobe.com
  • pdfguru.com
  • pdf.net
  • pdffiller.com
  • monday.com
  • mergedpdf.com
  • shopify.com
  • procore.com
  • xero.com
  • productkeys.com

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April saw Adobe.com leading with a steady rise, peaking at 14.93% on the 26th. Pdfguru.com fluctuated, ending at 5.27%. Pdf.net and Pdffiller.com showed moderate activity. Mergedpdf.com and Shopify.com had minor variations. Procore.com and Xero.com maintained stability, while Productkeys.com declined significantly.

Market Exposure

Competitor Count for AUS Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 450
2026/04/02 463
2026/04/03 470
2026/04/04 467
2026/04/05 475
2026/04/06 474
2026/04/07 465
2026/04/08 464
2026/04/09 449
2026/04/10 463
2026/04/11 458
2026/04/12 469
2026/04/13 477
2026/04/14 470
2026/04/15 486
2026/04/16 476
2026/04/17 464
2026/04/18 463
2026/04/19 466
2026/04/20 491
2026/04/21 481
2026/04/22 481
2026/04/23 477
2026/04/24 476
2026/04/25 462
2026/04/26 465
2026/04/27 465
2026/04/28 461
2026/04/29 462
2026/04/30 452

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, starting at 450 and peaking at 491 mid-month. The month concluded with a slight decline, ending at 452.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mergedpdf.com 0.96%
autodesk.com 0.69%
smallpdf.com 0.68%
msi.com 0.64%
chatgpt.com 0.58%
xero.com -0.37%
procore.com -0.42%
softwareg.com.au -0.42%
pdf.net -0.59%
productkeys.com -1.12%

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In the past month, mergedpdf.com surged by 0.96, while productkeys.com dropped by 1.12.

Campaign Efficiency

AUS Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com pdfguru.com mergedpdf.com thebestpdf.com quillbot.com pdffiller.com figma.com pdf.net online-qr-generator.com productkeys.com
2026/04/01 11.01% 8.05% 1.34% 2.82% 4.12% 2.3% 2.84% 4.99% 1.54% 4.24%
2026/04/02 13.57% 9% 1.77% 4.6% 2.26% 2.87% 2% 2.65% 2.83% 3.51%
2026/04/03 16.24% 7.28% 0.53% 3.83% 0.02% 2.57% 2.22% 3.49% 2.38% 4.04%
2026/04/04 17% 7.98% 0.25% 6.72% 0.06% 2.17% 2.58% 2.93% 2.81% 2.94%
2026/04/05 16.73% 5.88% 0.99% 2.3% 2.22% 2.5% 2.19% 2.87% 1.6% 2.7%
2026/04/06 15.03% 6.17% 1.53% 2.36% 2.36% 2.58% 2.56% 2.94% 3.59% 1.32%
2026/04/07 11.76% 7.87% 1.95% 3.71% 5.29% 3.45% 2.57% 2.9% 1.16% 4.17%
2026/04/08 11.59% 5.76% 1.83% 2.87% 2.81% 3.02% 2.28% 5.22% 2.18% 5.25%
2026/04/09 11.83% 6.29% 4.18% 2.99% 5.07% 3.94% 2.49% 3.08% 3.13% 5.27%
2026/04/10 11.98% 6.98% 4.31% 3.69% 3.6% 2.15% 2.07% 4.43% 2.71% 4.88%
2026/04/11 13.35% 7.44% 4.68% 2.64% 1.23% 2.89% 2.34% 2.66% 2.64% 6.66%
2026/04/12 13.46% 8.3% 4.22% 2.37% 1.13% 3.21% 1.96% 2.66% 2.07% 5.55%
2026/04/13 14.71% 8.66% 5.08% 3.12% 3.26% 3.15% 2.07% 4.18% 2.2% 3.39%
2026/04/14 14.34% 11.27% 5.49% 3.25% 1.12% 3.99% 2.02% 4.59% 2.66% 2.34%
2026/04/15 13.43% 9.12% 4.11% 2.76% 4.1% 2.27% 1.52% 2.35% 2.49% 3.29%
2026/04/16 14.43% 9.19% 4.07% 3.41% 3.36% 3.16% 1.51% 3.3% 2.65% 1.71%
2026/04/17 13.92% 9.44% 6.02% 3.79% 0.12% 3.84% 2.43% 2.48% 1.78% 1.63%
2026/04/18 14.71% 8% 5.9% 4.11% 4.49% 2.61% 2.24% 3.44% 2.03% 2.15%
2026/04/19 13.87% 7.7% 4.86% 3.3% 2.11% 2.62% 2.02% 2.94% 2.38% 3.12%
2026/04/20 16.12% 7.98% 5.46% 3.37% 1.2% 3.15% 2.4% 2.66% 1.93% 2.45%
2026/04/21 17.04% 8.15% 6.11% 2.64% 2.6% 3.28% 1.7% 4.11% 1.73% 0.54%
2026/04/22 15.7% 8.21% 6.38% 2.94% 3.66% 3.53% 1.72% 2.83% 2.65% 0.46%
2026/04/23 14.46% 9.26% 6.79% 2.87% 2.68% 4.09% 2.58% 3.04% 1.13% 0.85%
2026/04/24 17.37% 9.57% 5.4% 2.44% 0.06% 3.06% 2.78% 1.87% 2% 0.68%
2026/04/25 13.62% 5.52% 4.35% 2.03% 5.41% 4.47% 2.49% 2.91% 2.76% 0.92%
2026/04/26 17.95% 6.73% 5.2% 0.63% 3.61% 2.98% 2.33% 1.41% 1.32% 0.67%
2026/04/27 17.61% 7.61% 5.02% 1.58% 2.46% 2.98% 2.45% 2.66% 2.41% 1.06%
2026/04/28 14.14% 6.22% 5.77% 4.99% 5.13% 2.73% 2.58% 3.3% 2% 1.15%
2026/04/29 17.86% 7.51% 3.72% 2.56% 2.8% 4.05% 2.76% 2.06% 1.4% 0.28%
2026/04/30 18.91% 7.7% 5.56% 3.47% 3.01% 2.93% 2.83% 2.82% 1.27% 0.4%
  • adobe.com
  • pdfguru.com
  • mergedpdf.com
  • thebestpdf.com
  • quillbot.com
  • pdffiller.com
  • figma.com
  • pdf.net
  • online-qr-generator.com
  • productkeys.com

Copyright © Adthena. All rights reserved.

Adobe.com led April with a steady rise, peaking at 18.91% on the 30th. Pdfguru.com fluctuated, ending at 7.7%. Mergedpdf.com saw growth, closing at 5.56%. Thebestpdf.com and quillbot.com had varied trends, finishing at 3.47% and 3.01%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development - Last month
  1. 1
    Adobe® Official Website https://www.adobe.com

    View Our Plans And Pricing — Experience The Entire Adobe Creative Cloud And Start Creating Amazing Things. Enjoy Free...

  2. 2
    Free PDF Editor - Edit, Fill & eSign PDF https://edit-pdf.pdffiller.com

    Upload, Edit, Sign & Export PDF Forms Online. No Installation Needed. Try Now! Money Back...

  3. 3
    Free Online PDF Editor - Edit PDF [Free] https://www.pdfguru.com

    Free Online PDF Editor — No Conversion Required. Edit, Convert, Download, Print Instantly.

  4. 4
    Free QR Code Generator - Create QR Codes https://www.qr.io

    Generate all types of QR Codes for free in just a few seconds. Download high quality PNG & SVG files of your QR Codes. QR Code for Website URL.

  5. 5
    Word Counter https://www.quillbot.com

    Free Word Counter — Count words and access other valuable analytics with QuillBot's writing tools. Count words and more with the best free word count tool. Trusted by 35+ million writers. Find The...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s SERP, Adobe stands out with its compelling offer to explore the entire Creative Cloud, enticing creators to unleash their potential. Meanwhile, PDFfiller and PDFguru vie for attention with promises of seamless PDF editing, emphasizing ease and accessibility. QR.io simplifies QR code creation, catering to tech-savvy users, while QuillBot’s word counter tool attracts writers seeking precision and analytics. Each ad uniquely addresses user needs, showcasing innovation and user-centric solutions.

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