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UK Software & Technology Software Development - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
microsoft.com 22.15
groupon.co.uk 19.14
adobe.com 12.11
winandoffice.com 6.25
amazon.co.uk 4.8
prusa3d.com 1.81
qr.io 1.53
miro.com 1.49
pdffiller.com 1.18
trello.com 0.96
others 28.58

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In the PPC landscape, Microsoft leads with 22.15% click share, closely followed by Groupon at 19.14%. Adobe captures 12.11%, while ‘others’ collectively hold 28.58%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date groupon.co.uk microsoft.com winandoffice.com adobe.com qr.io wix.com amazon.co.uk monday.com pdffiller.com prusa3d.com
2025/03/01 29.64% 13.89% 5.25% 5.47% 2.08% 2.32% 1.18% 0.82% 1.18% 0.82%
2025/03/02 25.09% 15.42% 7.05% 7.29% 1.79% 1.85% 1.83% 0.44% 1.18% 0.98%
2025/03/03 14.22% 17.11% 4.25% 8.79% 2.26% 2.3% 0.93% 1.43% 1.11% 0.71%
2025/03/04 13.67% 17.17% 4.55% 8.55% 2.01% 2.19% 2.74% 1.62% 1.36% 1.27%
2025/03/05 11.79% 17.32% 4.85% 8.62% 1.74% 1.92% 2.53% 2.01% 1.2% 0.86%
2025/03/06 17.27% 13.81% 5.96% 7.24% 2.65% 1.69% 3.54% 1.77% 0.89% 1.96%
2025/03/07 7.74% 21.52% 3.6% 7.85% 2.93% 2.34% 3.07% 1.42% 1.13% 1.49%
2025/03/08 20.54% 20.52% 7.76% 7.33% 1.75% 2.11% 2.04% 0.56% 0.9% 1.27%
2025/03/09 16.25% 19.11% 7.87% 8.85% 1.25% 1.1% 3.02% 0.47% 1.3% 1.22%
2025/03/10 14.67% 15.49% 7.86% 6.74% 2.09% 2.43% 2.46% 1.45% 1.13% 1.43%
2025/03/11 16.67% 20.65% 4.73% 5.8% 2.22% 2.32% 2.69% 1.41% 1.38% 1.16%
2025/03/12 33.42% 13.8% 4.03% 6.57% 1.27% 1.54% 1.65% 1.39% 0.9% 1.25%
2025/03/13 26.81% 13.76% 7.09% 8.69% 2.05% 1.15% 2.02% 1.12% 1.27% 0.87%
2025/03/14 23.27% 11.15% 10.03% 7.62% 1.49% 1.78% 2.91% 1.14% 1.25% 0.87%
2025/03/15 22.09% 13.98% 10.65% 7.88% 1.67% 2.42% 1.64% 0.91% 1.28% 1.06%
2025/03/16 24.66% 14.6% 12.02% 7.9% 1.6% 1.45% 1.82% 0.84% 1.07% 1.23%
2025/03/17 11.59% 15.71% 5.9% 8.43% 1.85% 2.17% 2.28% 2.21% 1.53% 1.34%
2025/03/18 1.41% 23.94% 2.07% 9.97% 3.29% 2.71% 2.19% 2.34% 1.33% 1.31%
2025/03/19 4.55% 18.98% 3.04% 10.26% 2.2% 2.53% 2.33% 2.25% 1.5% 1.33%
2025/03/20 15.19% 23.75% 6.37% 8% 2.11% 1.49% 1.93% 1.77% 1.2% 0.79%
2025/03/21 30% 17.36% 10.37% 6.04% 1.24% 1.7% 0.98% 1.31% 1.11% 0.47%
2025/03/22 25.52% 18.03% 7.88% 6.68% 1.45% 1.78% 1.16% 0.64% 1.62% 0.76%
2025/03/23 30.08% 14.03% 10.65% 6.43% 1.51% 1.16% 1.92% 0.33% 1.26% 0.85%
2025/03/24 19.69% 15.53% 8.41% 6.69% 1.84% 1.87% 1.23% 1.74% 1.84% 0.59%
2025/03/25 3.36% 19.72% 1.64% 11.78% 2.48% 2.88% 2.15% 1.98% 2.65% 1.29%
2025/03/26 19.48% 12.55% 7.63% 7.72% 2.09% 1.47% 2.23% 1.59% 1.67% 1.47%
2025/03/27 15.38% 13.68% 7.17% 6.67% 1.75% 1.97% 3.43% 1.38% 1.33% 1.17%
2025/03/28 8.41% 18.15% 7.48% 8.11% 2.41% 1.44% 3.73% 1.67% 1.88% 1.94%
2025/03/29 11.99% 17.54% 8.19% 7.26% 1.92% 2.14% 2.1% 0.82% 1.44% 0.92%
2025/03/30 16.95% 13.72% 8.29% 7.83% 1.93% 1.45% 2.77% 0.78% 1.57% 0.92%
2025/03/31 21.35% 10.47% 9.04% 7.37% 2.36% 1.92% 1.69% 1.59% 1.41% 0.79%

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Groupon.co.uk led March with fluctuating spend, peaking mid-month. Microsoft.com maintained steady growth, while winandoffice.com saw a late surge. Adobe.com and qr.io showed consistent activity. March concluded with diverse spending patterns.

Market Exposure

Competitor Count for UK Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 1752
2025/03/02 1719
2025/03/03 1818
2025/03/04 1809
2025/03/05 1814
2025/03/06 1814
2025/03/07 1849
2025/03/08 1741
2025/03/09 1755
2025/03/10 1795
2025/03/11 1719
2025/03/12 1727
2025/03/13 1729
2025/03/14 1746
2025/03/15 1646
2025/03/16 1612
2025/03/17 1664
2025/03/18 1697
2025/03/19 1678
2025/03/20 1612
2025/03/21 1646
2025/03/22 1612
2025/03/23 1598
2025/03/24 1629
2025/03/25 1627
2025/03/26 1605
2025/03/27 1657
2025/03/28 1604
2025/03/29 1586
2025/03/30 1577
2025/03/31 1574

Copyright © Adthena. All rights reserved.

March began with 1,752 advertisers, peaking at 1,849 on the 7th. A decline followed, ending the month at 1,574.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
microsoft.com 1.52%
nerdused.com 1.31%
eliteenterprisesoftware.com 0.88%
softwaresupply.net 0.55%
trello.com 0.43%
prusa3d.com -0.41%
winandoffice.com -0.47%
pdfsmart.com -0.48%
amazon.co.uk -0.62%
groupon.co.uk -3.09%

Copyright © Adthena. All rights reserved.

Microsoft.com leads with a 1.52% click share increase, while groupon.co.uk drops by 3.09%. Eliteenterprisesoftware.com and nerdused.com also see positive gains.

Campaign Efficiency

UK Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date groupon.co.uk winandoffice.com microsoft.com adobe.com amazon.co.uk nerdused.com qr.io pdffiller.com prusa3d.com eliteenterprisesoftware.com
2025/03/01 42.01% 8.12% 10.98% 4.06% 2.32% 0.07% 1.47% 1.3% 1.65% 0.06%
2025/03/02 34.07% 10.19% 13.87% 5.59% 3.28% 0.14% 1.3% 1.32% 2.3% 0.07%
2025/03/03 26.75% 6.91% 13.11% 6.89% 2.1% 0.1% 1.64% 1.33% 1.94% 0.09%
2025/03/04 23.21% 6.15% 15.08% 6.38% 4.9% 0.13% 1.6% 1.71% 3.1% 0.17%
2025/03/05 20.67% 8.22% 14.21% 6.47% 4.95% 0.23% 1.47% 1.53% 2.2% 0.72%
2025/03/06 25.4% 8.2% 9.8% 4.98% 6.12% 0.22% 1.71% 0.99% 4.31% 0.47%
2025/03/07 16.32% 6.89% 17.45% 5.91% 5.99% 0.17% 2.14% 1.46% 3.82% 1.89%
2025/03/08 30.29% 12.04% 15.55% 5.1% 3.77% 0.23% 1.19% 0.99% 3.16% 0.53%
2025/03/09 25.92% 12.31% 14.03% 5.6% 5.75% 0.31% 0.83% 1.33% 2.73% 0.98%
2025/03/10 21.45% 10.6% 12.83% 4.71% 4.9% 0.38% 1.49% 1.29% 3.3% 0.28%
2025/03/11 26.78% 6.49% 15.55% 4.15% 5.48% 1.23% 1.65% 1.55% 2.96% 0.38%
2025/03/12 45.13% 5.85% 9.41% 4.21% 2.79% 1.96% 0.79% 0.87% 2.57% 2.16%
2025/03/13 37.65% 9.08% 10.31% 5.43% 3.56% 1.27% 1.37% 1.4% 2.07% 0.48%
2025/03/14 30.77% 12.57% 9.04% 5.1% 5.34% 1.6% 1% 1.44% 2% 1.04%
2025/03/15 29.85% 13.64% 11.72% 5.51% 3.17% 1.21% 1.2% 1.4% 2.36% 0.33%
2025/03/16 32.4% 15.67% 11.15% 5.3% 3.37% 0.36% 1.18% 1.17% 2.62% 0.21%
2025/03/17 18.16% 8.67% 13.82% 5.69% 4.78% 0.67% 1.38% 1.7% 2.96% 0.39%
2025/03/18 2.82% 4.4% 23.27% 7.89% 5.07% 0.48% 2.68% 1.74% 3.35% 0.64%
2025/03/19 6.51% 4.8% 19.01% 8% 4.8% 0.73% 1.94% 1.93% 3.66% 2.9%
2025/03/20 22.03% 8.99% 20.22% 5.59% 3.67% 0.48% 1.57% 1.43% 1.88% 0.7%
2025/03/21 40.06% 11.89% 14.13% 4.06% 1.89% 1.15% 0.85% 1.18% 1.17% 0.03%
2025/03/22 34.28% 8.36% 13.82% 4.28% 2.24% 5.27% 1.04% 1.73% 1.7% 0.01%
2025/03/23 38.09% 11.92% 10.25% 3.81% 3.79% 4.41% 1.04% 1.22% 1.81% 0.01%
2025/03/24 27.71% 10.55% 12.35% 4.41% 2.46% 6.87% 1.18% 2.08% 1.25% 1.05%
2025/03/25 6.85% 3.36% 19.35% 8.38% 5.21% 4.65% 1.98% 3.27% 3.37% 0.31%
2025/03/26 26.53% 9.33% 9.28% 4.82% 4.6% 5.1% 1.55% 1.86% 3.29% 5.9%
2025/03/27 20.96% 8.8% 10.66% 4.25% 6.39% 3.39% 1.22% 1.51% 2.63% 8.9%
2025/03/28 11.63% 9.84% 14.96% 5.18% 6.72% 3.3% 1.78% 2.09% 4.31% 4.84%
2025/03/29 16.74% 10.86% 14.2% 4.78% 3.96% 9.02% 1.49% 1.59% 2.05% 2.34%
2025/03/30 24.59% 10.94% 10.54% 4.76% 5.25% 5.38% 1.25% 1.61% 1.94% 0.18%
2025/03/31 33.03% 11.83% 8.05% 4.76% 3.42% 2.54% 1.63% 1.54% 1.53% 0.3%

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Groupon.co.uk’s impression share fluctuated, peaking mid-month. Microsoft.com saw a mid-month surge. Winandoffice.com maintained steady growth. Adobe.com and Amazon.co.uk had minor fluctuations. March ended with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Adobe Creative Cloud | Creative Apps & Services. https://www.adobe.com

    Join Our Creative Community, With Services For Photography, Design, Video and Much More. Discover New Ways To Design, Create...

  2. 2
    Free Logo Maker | Create Your Logo in 5 Minutes https://www.fiverr.com

    Tap into Fiverr's AI-powered platform for logos made by the best designers out there. Browse thousands of options, customize to fit your needs, & walk out with the perfect logo.

  3. 3
    Microsoft 365 - Plans Starting at £6.99/mo. https://www.godaddy.com

    Work smarter with office apps like Word, PowerPoint and Excel. Buy for £6.99/mo ex. VAT

  4. 4
    Microsoft® Official Site | Microsoft 365 https://www.microsoft.com › microsoft_365

    Compare All Microsoft 365 Products & Choose the Best Plan That's Right For You. Monthly & Annual Subscriptions Available. Choose the Best Plan For Your Needs. Microsoft 365® Apps. Integrated Microsoft 365®.

  5. 5
    Miro - workspace for innovation https://www.miro.com

    Join Millions of users that collaborate from all over the planet using Miro. Experience the power of the...

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In the competitive world of PPC advertising, Adobe, Fiverr, GoDaddy, Microsoft, and Miro shine with distinct themes. Adobe invites creatives to explore limitless design possibilities. Fiverr empowers users with AI-driven logo creation. GoDaddy and Microsoft offer productivity solutions, while Miro fosters global collaboration. Each ad uniquely captivates its audience.

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