Share of Clicks for top 10 UK Software & Technology Software Development brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| adobe.com | 21.83 |
| microsoft.com | 12.31 |
| google.com | 5.02 |
| 3dprint-uk.co.uk | 3.96 |
| pdfsmart.com | 3.39 |
| figma.com | 3.05 |
| parallels.com | 2.55 |
| qr-code-generator.com | 2.03 |
| trimble.com | 1.63 |
| typeform.com | 1.6 |
| others | 42.63 |
- adobe.com - 21.83%
- microsoft.com - 12.31%
- google.com - 5.02%
- 3dprint-uk.co.uk - 3.96%
- pdfsmart.com - 3.39%
- figma.com - 3.05%
- parallels.com - 2.55%
- qr-code-generator.com - 2.03%
- trimble.com - 1.63%
- typeform.com - 1.6%
- others - 42.63%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Adobe leads with 21.83% click share, followed by Microsoft at 12.31%. Google captures 5.02%, while ‘others’ dominate with 42.63%.
Share of Spend for the top 10 UK Software & Technology Software Development brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | adobe.com | microsoft.com | google.com | pdfsmart.com | monday.com | pdffiller.com | atlassian.com | qr.io | wowcher.co.uk | mergedpdf.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 12.19% | 2.39% | 0.49% | 3.35% | 3.06% | 1.67% | 1.25% | 1.4% | 2% | 0.9% |
| 2026/04/02 | 11% | 3.09% | 4.08% | 3.03% | 4.1% | 2.03% | 1.09% | 1.07% | 3.93% | 1.23% |
| 2026/04/03 | 9.6% | 8.96% | 3.12% | 2.82% | 4.28% | 1.68% | 1.28% | 0.83% | 2.4% | 0.86% |
| 2026/04/04 | 9.65% | 8.13% | 3.85% | 3.08% | 4.63% | 1.63% | 1.23% | 1.63% | 1.61% | 0.71% |
| 2026/04/05 | 10.56% | 4.3% | 3.99% | 2.77% | 4.5% | 1.76% | 1.63% | 1.42% | 3.75% | 1.04% |
| 2026/04/06 | 10.14% | 5.79% | 3.71% | 2.65% | 3.11% | 1.75% | 1.63% | 1.93% | 2.66% | 1.07% |
| 2026/04/07 | 10.08% | 4.39% | 3.64% | 3.4% | 3.44% | 2.13% | 1.3% | 1.26% | 1.5% | 1.29% |
| 2026/04/08 | 9.9% | 4.78% | 2.52% | 2.85% | 4.49% | 2.57% | 2.11% | 1.84% | 1.32% | 1.13% |
| 2026/04/09 | 9.13% | 3.29% | 3.29% | 3.08% | 4.15% | 1.49% | 2.1% | 1.79% | 1.72% | 1.66% |
| 2026/04/10 | 6.29% | 3.63% | 3.94% | 2.57% | 3.19% | 1.59% | 2.92% | 1.58% | 1.61% | 1.79% |
| 2026/04/11 | 9.7% | 3.6% | 4.54% | 4.75% | 4.16% | 2.29% | 1.54% | 1.78% | 1.8% | 2.07% |
| 2026/04/12 | 8.79% | 2.8% | 4.23% | 3.92% | 2.3% | 2.14% | 2.95% | 1.74% | 2.5% | 2.53% |
| 2026/04/13 | 7.89% | 1.03% | 4.77% | 3.25% | 2.76% | 2.46% | 2.47% | 2.22% | 1.61% | 2.66% |
| 2026/04/14 | 9.99% | 2.21% | 4.27% | 4.17% | 4.8% | 1.85% | 1.98% | 1.5% | 2.47% | 3% |
| 2026/04/15 | 8.55% | 2.79% | 4.41% | 4.04% | 3.73% | 2.34% | 2.32% | 2.23% | 2.35% | 1.89% |
| 2026/04/16 | 9.56% | 3.71% | 4.59% | 5.02% | 3.66% | 1.28% | 2.18% | 2.35% | 3.81% | 1.6% |
| 2026/04/17 | 11.36% | 1.9% | 3.72% | 4.43% | 4.17% | 1.85% | 1.86% | 2.16% | 2.93% | 1.47% |
| 2026/04/18 | 10.88% | 4.31% | 3.31% | 2.76% | 3.24% | 1.65% | 1.4% | 1.64% | 2.07% | 2.64% |
| 2026/04/19 | 10.88% | 2.96% | 4.6% | 3.55% | 2.88% | 1.9% | 2.5% | 1.97% | 1.94% | 2.88% |
| 2026/04/20 | 11.41% | 3.71% | 3.96% | 3.57% | 3.41% | 1.83% | 2.24% | 1.62% | 1.21% | 2.05% |
| 2026/04/21 | 11.96% | 5.94% | 4.43% | 3.68% | 3.48% | 2.11% | 1.25% | 2.1% | 0.75% | 1.86% |
| 2026/04/22 | 11.82% | 3.23% | 2.57% | 2.75% | 3.42% | 2.98% | 1.7% | 1.87% | 1.81% | 1.95% |
| 2026/04/23 | 11.3% | 4.11% | 3.83% | 3.32% | 3.63% | 2.74% | 1.74% | 1.29% | 1.32% | 1.83% |
| 2026/04/24 | 10.46% | 5.56% | 2.31% | 4.2% | 3.74% | 2.02% | 0.67% | 2.05% | 1.73% | 1.96% |
| 2026/04/25 | 10.03% | 7.47% | 2.98% | 2.31% | 3.95% | 2.88% | 2.9% | 1.84% | 2.56% | 2.39% |
| 2026/04/26 | 8.34% | 9.15% | 4.59% | 3.55% | 2.56% | 2.59% | 1.56% | 2.05% | 1.01% | 2.15% |
| 2026/04/27 | 9.6% | 7% | 4.63% | 5.04% | 2.64% | 2.57% | 1.29% | 1.28% | 1.18% | 2.13% |
| 2026/04/28 | 11.4% | 3.76% | 4.33% | 4.22% | 3.91% | 2.59% | 1.01% | 1.98% | 0.58% | 1.08% |
| 2026/04/29 | 11.97% | 5.79% | 4.47% | 3.15% | 4.23% | 3.01% | 0.75% | 2.18% | 1.26% | 0.31% |
| 2026/04/30 | 10.1% | 7.78% | 4.6% | 3.98% | 3.43% | 3.16% | 2.47% | 1.53% | 1.49% | 0.85% |
- adobe.com
- microsoft.com
- google.com
- pdfsmart.com
- monday.com
- pdffiller.com
- atlassian.com
- qr.io
- wowcher.co.uk
- mergedpdf.com
Copyright © Adthena. All rights reserved.
Adobe’s PPC spend share fluctuated in April, starting at 12.19% and ending at 10.1%. Microsoft saw a rise, beginning at 2.39% and closing at 7.78%. Google’s share remained relatively stable, starting at 0.49% and finishing at 4.6%. Pdfsmart’s share varied, starting at 3.35% and ending at 3.98%. Monday.com experienced ups and downs, starting at 3.06% and closing at 3.43%. Pdffiller’s share increased, beginning at 1.67% and ending at 3.16%. Atlassian’s share fluctuated, starting at 1.25% and ending at 2.47%. QR.io’s share varied, starting at 1.4% and closing at 1.53%. Wowcher.co.uk’s share decreased, starting at 2.0% and ending at 1.49%. Mergedpdf.com’s share fluctuated, starting at 0.9% and ending at 0.85%.
Competitor Count for UK Software & Technology Software Development
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 743 |
| 2026/04/02 | 801 |
| 2026/04/03 | 797 |
| 2026/04/04 | 786 |
| 2026/04/05 | 817 |
| 2026/04/06 | 853 |
| 2026/04/07 | 862 |
| 2026/04/08 | 842 |
| 2026/04/09 | 814 |
| 2026/04/10 | 859 |
| 2026/04/11 | 775 |
| 2026/04/12 | 780 |
| 2026/04/13 | 825 |
| 2026/04/14 | 833 |
| 2026/04/15 | 857 |
| 2026/04/16 | 822 |
| 2026/04/17 | 791 |
| 2026/04/18 | 795 |
| 2026/04/19 | 786 |
| 2026/04/20 | 841 |
| 2026/04/21 | 805 |
| 2026/04/22 | 802 |
| 2026/04/23 | 800 |
| 2026/04/24 | 833 |
| 2026/04/25 | 815 |
| 2026/04/26 | 780 |
| 2026/04/27 | 823 |
| 2026/04/28 | 813 |
| 2026/04/29 | 806 |
| 2026/04/30 | 784 |
Copyright © Adthena. All rights reserved.
April saw a dynamic shift in distinct advertisers, starting at 743 and peaking at 862. The month concluded with a slight dip, ending at 784.