UK Software & Technology Software Development - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – UK

Google AI Overview visibility for Software & Technology Software Development UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.9780699682
67.0219300318
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 5%
Navigational 16%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 25.81
microsoft.com 20.4
3dprint-uk.co.uk 6.18
google.com 2.92
wowcher.co.uk 2.27
figma.com 2.22
groupon.co.uk 1.58
jotform.com 1.55
qr-code-generator.com 1.53
pdfsmart.com 1.39
others 34.15
  • adobe.com - 25.81%
  • microsoft.com - 20.4%
  • 3dprint-uk.co.uk - 6.18%
  • google.com - 2.92%
  • wowcher.co.uk - 2.27%
  • figma.com - 2.22%
  • groupon.co.uk - 1.58%
  • jotform.com - 1.55%
  • qr-code-generator.com - 1.53%
  • pdfsmart.com - 1.39%
  • others - 34.15%

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In the PPC landscape, Adobe leads with 25.81% click share, followed by Microsoft at 20.4%. Others collectively hold 34.15%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com microsoft.com wowcher.co.uk qr-code-generator.com 3dprint-uk.co.uk groupon.co.uk monday.com pdfsmart.com google.com my-picture.co.uk
2026/08/01 15.9% 12.67% 5.72% 2.07% 2.11% 2.39% 0.96% 1.81% 7.71% 0.94%
2026/08/02 14.93% 13.29% 2.75% 1.91% 2.46% 2.1% 1.58% 2.03% 6.07% 1.51%
2026/08/03 18.6% 7.09% 2.66% 2.95% 2.43% 2.41% 1.26% 1.94% 7.98% 1.8%
2026/08/04 15.94% 7.66% 3.85% 2.19% 2.95% 1.69% 3.03% 3.43% 5.03% 2.45%
2026/08/05 16.57% 5.55% 3.13% 1.72% 2.52% 1.68% 2.04% 4.13% 2.4% 2.69%
2026/08/06 18.67% 6.67% 2.26% 1.28% 2.3% 1.66% 2.82% 4.58% 1.29% 2.28%
2026/08/07 16.67% 9.02% 3.89% 1.43% 2.67% 1.77% 2.82% 3.66% 5.59% 0.54%
2026/08/08 18.93% 7.29% 9.54% 1.28% 2.56% 1.93% 1.56% 2.82% 0.83% 1.43%
2026/08/09 17.47% 15.21% 5.26% 0% 3.72% 2.12% 0.31% 2.21% 1.45% 1.38%
2026/08/10 15.89% 16.16% 4.38% 1.28% 3.58% 1.46% 1.05% 2.91% 1.92% 2.53%
2026/08/11 16.32% 16.36% 2.18% 1.78% 2.72% 0.86% 2.02% 3.41% 1.15% 2.1%
2026/08/12 13.14% 22.79% 2.65% 1.26% 2.09% 0.75% 1.17% 2.95% 1.55% 1.96%
2026/08/13 15.76% 13.13% 2.4% 0.66% 1.77% 1.18% 0.94% 3.54% 1.64% 1.92%
2026/08/14 12.15% 9.11% 6.92% 2.35% 3.67% 1.72% 0.61% 3.05% 1.42% 3.62%
2026/08/15 13.71% 11.85% 3.99% 2.07% 2.34% 1.85% 0.48% 2.73% 1.81% 3.35%
2026/08/16 15.92% 11.41% 2.16% 1.12% 2.7% 1.36% 0.62% 2.64% 5.99% 1.24%
2026/08/17 17.59% 10.43% 4.63% 2.37% 2.64% 1.55% 1.22% 2.46% 0.59% 3.28%
2026/08/18 17.72% 9.05% 2.82% 2.23% 3.17% 1.37% 0.63% 1.14% 5.07% 2.96%
2026/08/19 16.6% 8.03% 3.49% 1.54% 4.1% 2.04% 0.25% 2.51% 5.2% 2.86%
2026/08/20 16.32% 13.83% 4.37% 1.12% 1.34% 1.46% 1.42% 1.71% 4.19% 2.84%
2026/08/21 17.15% 11.16% 4.9% 1.57% 2.88% 1.41% 1.18% 1.68% 4.78% 2.97%
2026/08/22 16.38% 12.69% 4.28% 2.05% 2.89% 1.3% 1.24% 2.04% 2.11% 2.4%
2026/08/23 16.77% 13.96% 3.48% 2.46% 2.19% 1.13% 1.1% 1.96% 3.54% 2.61%
2026/08/24 16.7% 17.75% 4.58% 2.43% 2.61% 1.47% 0.75% 2.02% 0.67% 2.04%
2026/08/25 15.95% 11.18% 3.9% 1.88% 1.75% 1.21% 2.53% 1.36% 3.12% 2.7%
2026/08/26 15.32% 9.07% 6.29% 1.41% 2.46% 1.39% 2.35% 1.65% 3.34% 2.47%
2026/08/27 16.72% 7.91% 2.93% 2.46% 1.79% 1.39% 2.54% 1.08% 2.47% 2.56%
2026/08/28 14.84% 7.02% 3.38% 2.63% 2.26% 1.41% 1% 1.06% 2.85% 2.88%
2026/08/29 11.52% 11.23% 5.69% 2.26% 2.84% 2.43% 2.2% 1.03% 0.17% 0%
2026/08/30 15.58% 9.41% 5.76% 3.79% 2.9% 1.76% 0.62% 0.95% 0.09% 0%
2026/08/31 14.67% 10.62% 5.95% 3.41% 3.15% 1.72% 1.64% 0.5% 0.16% 0%
  • adobe.com
  • microsoft.com
  • wowcher.co.uk
  • qr-code-generator.com
  • 3dprint-uk.co.uk
  • groupon.co.uk
  • monday.com
  • pdfsmart.com
  • google.com
  • my-picture.co.uk

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Adobe’s PPC spend fluctuated, peaking at 18.93% on August 8. Microsoft saw a significant rise mid-month, reaching 22.79% on August 12. Wowcher’s spend was volatile, with a high of 9.54% on August 8. QR Code Generator maintained low spend, peaking at 3.79% on August 30. 3DPrint UK had a steady month, peaking at 4.10% on August 19. Groupon’s spend was consistent, with minor fluctuations. Monday.com had a low spend, peaking at 3.03% on August 4. PDFSmart’s spend decreased towards the month’s end. Google’s spend was erratic, with a notable drop at the end. My-Picture.co.uk’s spend was stable, with no spend on the last two days.

Market Exposure

Competitor Count for UK Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 696
2026/08/02 719
2026/08/03 703
2026/08/04 683
2026/08/05 719
2026/08/06 644
2026/08/07 629
2026/08/08 562
2026/08/09 591
2026/08/10 656
2026/08/11 646
2026/08/12 678
2026/08/13 697
2026/08/14 679
2026/08/15 624
2026/08/16 634
2026/08/17 649
2026/08/18 617
2026/08/19 596
2026/08/20 594
2026/08/21 581
2026/08/22 563
2026/08/23 566
2026/08/24 568
2026/08/25 659
2026/08/26 667
2026/08/27 688
2026/08/28 677
2026/08/29 600
2026/08/30 612
2026/08/31 623

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August saw fluctuating advertiser numbers, peaking at 719 on the 2nd and 5th. A mid-month dip reached 562 on the 8th, but numbers rebounded, closing at 623.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
adobe.com 1.36%
qr-code-generator.com 0.69%
canva.com 0.66%
msi.com 0.32%
godaddy.com 0.29%
pdfhouse.com -0.44%
chatgpt.com -0.59%
pdfsmart.com -1.04%
figma.com -1.08%
microsoft.com -2.04%

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Adobe.com surged with a 1.36% click share increase, while microsoft.com dropped by 2.04%.

Campaign Efficiency

UK Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date microsoft.com adobe.com wowcher.co.uk 3dprint-uk.co.uk groupon.co.uk qr-code-generator.com bitly.com chatgpt.com pdfsmart.com google.com
2026/08/01 17.77% 15% 6.33% 3.47% 4.84% 1.85% 0.95% 0.29% 2.63% 2.96%
2026/08/02 17.58% 13.63% 3.7% 4.13% 4.65% 1.67% 0.91% 0.2% 2.66% 2.32%
2026/08/03 9.13% 17.74% 4.42% 3.59% 5.5% 2.67% 1.01% 0.12% 2.26% 3.19%
2026/08/04 11.43% 14.37% 4.69% 5.04% 3.28% 1.73% 1.74% 0.26% 4.24% 1.84%
2026/08/05 7.21% 14.81% 4.84% 4.42% 3.49% 1.33% 1.33% 0.79% 6.28% 0.9%
2026/08/06 8.3% 17.79% 3.52% 4.24% 3.44% 1.12% 0.96% 1.02% 6.61% 0.61%
2026/08/07 13.09% 14.46% 5.49% 5.13% 3.96% 1.08% 1.14% 2.16% 5.04% 2.01%
2026/08/08 8.18% 18.4% 8.28% 6.1% 4.14% 0.94% 1.42% 1.2% 3.74% 0.42%
2026/08/09 17.46% 13.9% 6.32% 6.47% 4.25% 0% 1.68% 2.66% 2.82% 0.55%
2026/08/10 19.91% 12.49% 4.66% 5.22% 2.88% 0.87% 1.14% 6.02% 4.18% 0.84%
2026/08/11 19.61% 14.13% 3.89% 4.48% 2.02% 1.38% 1.45% 1.85% 5.06% 0.52%
2026/08/12 26.37% 10.64% 4.06% 3.2% 1.34% 0.92% 0.98% 3.03% 4.08% 0.52%
2026/08/13 16.47% 13.91% 3.98% 3.16% 2.52% 0.48% 1.5% 3.63% 4.84% 0.7%
2026/08/14 12.17% 11.09% 6.72% 5.72% 3.15% 1.77% 1.51% 1.13% 4.74% 0.61%
2026/08/15 14.51% 12.51% 4.98% 3.91% 3.51% 1.57% 1.08% 1.44% 3.61% 0.84%
2026/08/16 16.33% 16.41% 3.96% 4.67% 2.69% 0.98% 1.39% 0.98% 3.94% 2.43%
2026/08/17 12.96% 16.47% 5.79% 4.53% 3.1% 1.86% 1.31% 1.1% 3.33% 0.34%
2026/08/18 11.39% 15.98% 4.92% 5.47% 3.12% 1.72% 0.99% 1.34% 1.65% 1.71%
2026/08/19 10.97% 13.86% 5.29% 7.84% 3.74% 1.13% 1.21% 1.06% 3.33% 2.16%
2026/08/20 17.53% 14.64% 5.74% 2.83% 3.11% 0.92% 1.25% 1.51% 2.35% 1.55%
2026/08/21 13.54% 15.54% 5.42% 4.96% 2.84% 1.2% 1.45% 1.09% 2.41% 2.23%
2026/08/22 15.36% 14.96% 5.52% 4.61% 2.81% 1.62% 0.79% 0.26% 2.67% 0.85%
2026/08/23 17.09% 15.09% 4.63% 4.15% 2.43% 1.94% 0.61% 0.43% 2.47% 1.3%
2026/08/24 21.22% 14.49% 5.28% 4.65% 3.04% 1.95% 1.31% 0.57% 2.96% 0.45%
2026/08/25 14.14% 14.87% 4.73% 3.6% 2.49% 1.73% 0.64% 1.23% 2% 1.13%
2026/08/26 11.54% 14.16% 6.34% 3.26% 3% 1.16% 0.29% 0.47% 2.64% 1.43%
2026/08/27 9.98% 15.35% 4.06% 2.82% 3% 2% 0.89% 0.33% 1.64% 1.14%
2026/08/28 8.9% 13.77% 4.53% 3.73% 2.94% 2.19% 1.19% 0.96% 1.45% 1.15%
2026/08/29 11.4% 9.54% 6.22% 4.54% 4.26% 1.77% 1.72% 0.97% 1.03% 0.24%
2026/08/30 10.59% 13.21% 6.73% 4.64% 3.67% 2.98% 1.55% 0.51% 1.36% 0.12%
2026/08/31 13.73% 13.51% 5.34% 4.99% 2.94% 2.64% 1.5% 0.6% 0.57% 0.2%
  • microsoft.com
  • adobe.com
  • wowcher.co.uk
  • 3dprint-uk.co.uk
  • groupon.co.uk
  • qr-code-generator.com
  • bitly.com
  • chatgpt.com
  • pdfsmart.com
  • google.com

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In August 2026, Microsoft led with fluctuating impressions, peaking at 26.37% on the 12th. Adobe maintained steady visibility, while Wowcher and 3DPrint-UK showed modest gains. ChatGPT spiked on the 10th, reaching 6.02%. The month concluded with Microsoft at 13.73%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Software Development - Last month
  1. 1
    Adobe Creative Cloud | Creative Apps & Services https://www.adobe.com

    The Best Creative Apps And Services, All In One Place. Join Creative Cloud Today. Discover New Ways To Design, Create...

  2. 2
    Download Office Word now - Edit Documents Free https://apps.apple.com › wordoffice › editdocument

    Edit Word, DOCX, PDF and TXT files in one powerful document editor app. Create, view and edit documents anywhere. Fast, simple and mobile-friendly.

  3. 3
    Make your Ideas a Reality | Make Anything Possible http://www.figma.com

    Where design, code, and craft come together. Try Figma for free. Create and collaborate in Figma — because design is everyone’s business.

  4. 4
    Microsoft 365 Plans & Pricing https://www.microsoft.com

    Compare Microsoft 365 Plans — Copilot Works Where You Work, in Word, Excel, PowerPoint, and Microsoft 365 Apps. Pick the Microsoft 365 Plan Best For You, with Monthly or...

  5. 5
    PowerPoint Presentation Creator https://www.quillbot.com

    Free AI Slide Generator — Upload your content and let Quillbot organize it into professional slides automatically. Go from a blank slide to a complete presentation in seconds. Create, edit, share with ease. Free Presentation Maker.

Copyright © Adthena. All rights reserved.

In the competitive landscape of PPC ads, Adobe, Apple, Figma, Microsoft, and Quillbot shine with distinct narratives. Adobe emphasizes a unified creative suite, while Apple offers versatile document editing. Figma champions collaborative design, Microsoft highlights integrated productivity, and Quillbot simplifies presentation creation with AI.

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