Share of Clicks for top 10 UK Software & Technology Software Development brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| adobe.com | 21.54 |
| microsoft.com | 19.01 |
| google.com | 3.31 |
| wowcher.co.uk | 3.15 |
| 3dprint-uk.co.uk | 3.06 |
| chatgpt.com | 2.04 |
| pdfsmart.com | 1.95 |
| figma.com | 1.87 |
| groupon.co.uk | 1.78 |
| parallels.com | 1.52 |
| others | 40.77 |
- adobe.com - 21.54%
- microsoft.com - 19.01%
- google.com - 3.31%
- wowcher.co.uk - 3.15%
- 3dprint-uk.co.uk - 3.06%
- chatgpt.com - 2.04%
- pdfsmart.com - 1.95%
- figma.com - 1.87%
- groupon.co.uk - 1.78%
- parallels.com - 1.52%
- others - 40.77%
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In the PPC landscape, Adobe leads with 21.54% click share, closely followed by Microsoft at 19.01%. Google holds 3.31%, while ‘others’ dominate with 40.77%.
Share of Spend for the top 10 UK Software & Technology Software Development brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | adobe.com | microsoft.com | monday.com | wowcher.co.uk | wix.com | atlassian.com | chatgpt.com | google.com | clickup.com | pdfsmart.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 13.96% | 6.12% | 3.04% | 3.17% | 0.72% | 2.01% | 1.14% | 1.46% | 1.31% | 3.65% |
| 2026/05/02 | 12.84% | 6.6% | 3.33% | 2.17% | 1.05% | 0.78% | 1.01% | 6.6% | 2.08% | 2.54% |
| 2026/05/03 | 12.55% | 10.49% | 2.76% | 1.74% | 0.91% | 1.83% | 0.92% | 5.43% | 1.29% | 0% |
| 2026/05/04 | 13.33% | 7.81% | 3.62% | 1.02% | 1.15% | 1.84% | 1.09% | 5.26% | 0.66% | 0% |
| 2026/05/05 | 11.49% | 8.3% | 3.66% | 1.4% | 1.31% | 2.79% | 1.07% | 3.31% | 2.14% | 0% |
| 2026/05/06 | 12.39% | 4.53% | 4.29% | 1.84% | 1.39% | 0.61% | 0.76% | 5.03% | 0.92% | 0% |
| 2026/05/07 | 8.34% | 7.7% | 4.41% | 2.5% | 1.02% | 4.44% | 0.91% | 4.24% | 1.55% | 3.12% |
| 2026/05/08 | 9.45% | 8.9% | 4.69% | 2.05% | 1.06% | 1.84% | 1.49% | 4.37% | 2.26% | 3.25% |
| 2026/05/09 | 9.88% | 9.13% | 4% | 1.15% | 1.18% | 0.79% | 1.67% | 4.6% | 3.32% | 3.15% |
| 2026/05/10 | 9.71% | 14.74% | 3.19% | 1.73% | 1.22% | 1.43% | 2.17% | 4.22% | 2.68% | 2.96% |
| 2026/05/11 | 8.16% | 4.76% | 3.62% | 3.93% | 1.55% | 0.55% | 1.81% | 3.38% | 2.52% | 2.9% |
| 2026/05/12 | 8.95% | 6.97% | 4.61% | 4.37% | 1.88% | 1.19% | 1.93% | 2.09% | 2.28% | 2.73% |
| 2026/05/13 | 5.99% | 7.13% | 5.31% | 4.67% | 1.46% | 2.24% | 1.84% | 3.52% | 1.63% | 2.31% |
| 2026/05/14 | 9.95% | 6.18% | 5.19% | 4.05% | 1.87% | 2.21% | 1.68% | 3.01% | 1.42% | 2.05% |
| 2026/05/15 | 9.35% | 8.8% | 4.7% | 2.03% | 1.05% | 1.82% | 1.48% | 4.32% | 2.24% | 3.21% |
| 2026/05/16 | 9.1% | 6.08% | 3.58% | 4.71% | 1.98% | 2.1% | 2.01% | 2.25% | 2.31% | 2.16% |
| 2026/05/17 | 9.7% | 5.44% | 4.36% | 4.95% | 2.17% | 1.2% | 2.02% | 2.07% | 2.03% | 2.11% |
| 2026/05/18 | 10.73% | 3.41% | 5.21% | 4.66% | 1.82% | 2.9% | 1.54% | 1.38% | 2.56% | 2.24% |
| 2026/05/19 | 9.45% | 5.36% | 5.09% | 4.83% | 1.37% | 2.34% | 1.6% | 2.91% | 2.34% | 1.42% |
| 2026/05/20 | 9.48% | 4.81% | 5.48% | 5.43% | 1.94% | 1.32% | 1.44% | 2.91% | 1.85% | 1.83% |
| 2026/05/21 | 8.77% | 3.13% | 5.96% | 5.22% | 2.17% | 2.22% | 1.59% | 2.06% | 2.48% | 2.6% |
| 2026/05/22 | 8.64% | 3.36% | 6.51% | 4.83% | 2.6% | 2.03% | 1.9% | 2.08% | 1.62% | 1.9% |
| 2026/05/23 | 10.33% | 4.38% | 4.48% | 5.02% | 2.52% | 2.23% | 2.11% | 2% | 1.73% | 1.98% |
| 2026/05/24 | 9.98% | 5.92% | 5.48% | 4.67% | 2.41% | 2.2% | 2.12% | 1.29% | 0.24% | 1.96% |
| 2026/05/25 | 9.59% | 7.02% | 4.2% | 4.61% | 1.87% | 1.69% | 1.57% | 1.32% | 0.08% | 2.1% |
| 2026/05/26 | 8.5% | 9.8% | 3.76% | 4.66% | 2.25% | 2.01% | 2.2% | 1.31% | 0.57% | 1.87% |
| 2026/05/27 | 8.05% | 13.69% | 4.29% | 4.63% | 1.84% | 2.43% | 1.6% | 1.08% | 0.7% | 2.23% |
| 2026/05/28 | 7.28% | 12.59% | 4.85% | 4.57% | 1.96% | 2.19% | 1.52% | 1.82% | 1.31% | 1.85% |
| 2026/05/29 | 7.07% | 9.12% | 6.32% | 4.86% | 1.9% | 2.13% | 1.86% | 1.94% | 0.4% | 2.25% |
| 2026/05/30 | 7.41% | 7.45% | 7.31% | 4.92% | 2.02% | 2.99% | 2.15% | 2.09% | 1.15% | 1.34% |
| 2026/05/31 | 7.85% | 7% | 5.8% | 5.39% | 2.16% | 1.92% | 1.85% | 0.65% | 0.28% | 0.01% |
- adobe.com
- microsoft.com
- monday.com
- wowcher.co.uk
- wix.com
- atlassian.com
- chatgpt.com
- google.com
- clickup.com
- pdfsmart.com
Copyright © Adthena. All rights reserved.
Adobe’s PPC spend share began at 13.96% and ended at 7.85%, showing a steady decline. Microsoft saw fluctuations, peaking at 14.74% and closing at 7.00%. Monday.com experienced a gradual rise, finishing at 5.80%. Wowcher.co.uk’s share increased, ending at 5.39%. Wix.com showed a slight upward trend, closing at 2.16%. Atlassian.com had a varied month, ending at 1.92%. ChatGPT.com maintained a steady presence, finishing at 1.85%. Google.com saw a decline, ending at 0.65%. ClickUp.com fluctuated, closing at 0.28%. PDFSmart.com experienced a decline, ending at 0.01%.
Competitor Count for UK Software & Technology Software Development
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 793 |
| 2026/05/02 | 779 |
| 2026/05/03 | 809 |
| 2026/05/04 | 829 |
| 2026/05/05 | 852 |
| 2026/05/06 | 856 |
| 2026/05/07 | 839 |
| 2026/05/08 | 884 |
| 2026/05/09 | 855 |
| 2026/05/10 | 856 |
| 2026/05/11 | 979 |
| 2026/05/12 | 996 |
| 2026/05/13 | 984 |
| 2026/05/14 | 1002 |
| 2026/05/15 | 884 |
| 2026/05/16 | 973 |
| 2026/05/17 | 1011 |
| 2026/05/18 | 1026 |
| 2026/05/19 | 999 |
| 2026/05/20 | 993 |
| 2026/05/21 | 997 |
| 2026/05/22 | 994 |
| 2026/05/23 | 980 |
| 2026/05/24 | 980 |
| 2026/05/25 | 1030 |
| 2026/05/26 | 1038 |
| 2026/05/27 | 1051 |
| 2026/05/28 | 1039 |
| 2026/05/29 | 1033 |
| 2026/05/30 | 1021 |
| 2026/05/31 | 1057 |
Copyright © Adthena. All rights reserved.
In May 2026, distinct advertisers on Google SERP surged from 793 to 1,057. The month began with fluctuations, peaking mid-month, and concluded with a strong upward trend.