Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 32.9780699682 |
| 67.0219300318 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 31 |
| 69 |
Copyright © Adthena. All rights reserved.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| adobe.com | 25.81 |
| microsoft.com | 20.4 |
| 3dprint-uk.co.uk | 6.18 |
| google.com | 2.92 |
| wowcher.co.uk | 2.27 |
| figma.com | 2.22 |
| groupon.co.uk | 1.58 |
| jotform.com | 1.55 |
| qr-code-generator.com | 1.53 |
| pdfsmart.com | 1.39 |
| others | 34.15 |
Copyright © Adthena. All rights reserved.
In the PPC landscape, Adobe leads with 25.81% click share, followed by Microsoft at 20.4%. Others collectively hold 34.15%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | adobe.com | microsoft.com | wowcher.co.uk | qr-code-generator.com | 3dprint-uk.co.uk | groupon.co.uk | monday.com | pdfsmart.com | google.com | my-picture.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 15.9% | 12.67% | 5.72% | 2.07% | 2.11% | 2.39% | 0.96% | 1.81% | 7.71% | 0.94% |
| 2026/08/02 | 14.93% | 13.29% | 2.75% | 1.91% | 2.46% | 2.1% | 1.58% | 2.03% | 6.07% | 1.51% |
| 2026/08/03 | 18.6% | 7.09% | 2.66% | 2.95% | 2.43% | 2.41% | 1.26% | 1.94% | 7.98% | 1.8% |
| 2026/08/04 | 15.94% | 7.66% | 3.85% | 2.19% | 2.95% | 1.69% | 3.03% | 3.43% | 5.03% | 2.45% |
| 2026/08/05 | 16.57% | 5.55% | 3.13% | 1.72% | 2.52% | 1.68% | 2.04% | 4.13% | 2.4% | 2.69% |
| 2026/08/06 | 18.67% | 6.67% | 2.26% | 1.28% | 2.3% | 1.66% | 2.82% | 4.58% | 1.29% | 2.28% |
| 2026/08/07 | 16.67% | 9.02% | 3.89% | 1.43% | 2.67% | 1.77% | 2.82% | 3.66% | 5.59% | 0.54% |
| 2026/08/08 | 18.93% | 7.29% | 9.54% | 1.28% | 2.56% | 1.93% | 1.56% | 2.82% | 0.83% | 1.43% |
| 2026/08/09 | 17.47% | 15.21% | 5.26% | 0% | 3.72% | 2.12% | 0.31% | 2.21% | 1.45% | 1.38% |
| 2026/08/10 | 15.89% | 16.16% | 4.38% | 1.28% | 3.58% | 1.46% | 1.05% | 2.91% | 1.92% | 2.53% |
| 2026/08/11 | 16.32% | 16.36% | 2.18% | 1.78% | 2.72% | 0.86% | 2.02% | 3.41% | 1.15% | 2.1% |
| 2026/08/12 | 13.14% | 22.79% | 2.65% | 1.26% | 2.09% | 0.75% | 1.17% | 2.95% | 1.55% | 1.96% |
| 2026/08/13 | 15.76% | 13.13% | 2.4% | 0.66% | 1.77% | 1.18% | 0.94% | 3.54% | 1.64% | 1.92% |
| 2026/08/14 | 12.15% | 9.11% | 6.92% | 2.35% | 3.67% | 1.72% | 0.61% | 3.05% | 1.42% | 3.62% |
| 2026/08/15 | 13.71% | 11.85% | 3.99% | 2.07% | 2.34% | 1.85% | 0.48% | 2.73% | 1.81% | 3.35% |
| 2026/08/16 | 15.92% | 11.41% | 2.16% | 1.12% | 2.7% | 1.36% | 0.62% | 2.64% | 5.99% | 1.24% |
| 2026/08/17 | 17.59% | 10.43% | 4.63% | 2.37% | 2.64% | 1.55% | 1.22% | 2.46% | 0.59% | 3.28% |
| 2026/08/18 | 17.72% | 9.05% | 2.82% | 2.23% | 3.17% | 1.37% | 0.63% | 1.14% | 5.07% | 2.96% |
| 2026/08/19 | 16.6% | 8.03% | 3.49% | 1.54% | 4.1% | 2.04% | 0.25% | 2.51% | 5.2% | 2.86% |
| 2026/08/20 | 16.32% | 13.83% | 4.37% | 1.12% | 1.34% | 1.46% | 1.42% | 1.71% | 4.19% | 2.84% |
| 2026/08/21 | 17.15% | 11.16% | 4.9% | 1.57% | 2.88% | 1.41% | 1.18% | 1.68% | 4.78% | 2.97% |
| 2026/08/22 | 16.38% | 12.69% | 4.28% | 2.05% | 2.89% | 1.3% | 1.24% | 2.04% | 2.11% | 2.4% |
| 2026/08/23 | 16.77% | 13.96% | 3.48% | 2.46% | 2.19% | 1.13% | 1.1% | 1.96% | 3.54% | 2.61% |
| 2026/08/24 | 16.7% | 17.75% | 4.58% | 2.43% | 2.61% | 1.47% | 0.75% | 2.02% | 0.67% | 2.04% |
| 2026/08/25 | 15.95% | 11.18% | 3.9% | 1.88% | 1.75% | 1.21% | 2.53% | 1.36% | 3.12% | 2.7% |
| 2026/08/26 | 15.32% | 9.07% | 6.29% | 1.41% | 2.46% | 1.39% | 2.35% | 1.65% | 3.34% | 2.47% |
| 2026/08/27 | 16.72% | 7.91% | 2.93% | 2.46% | 1.79% | 1.39% | 2.54% | 1.08% | 2.47% | 2.56% |
| 2026/08/28 | 14.84% | 7.02% | 3.38% | 2.63% | 2.26% | 1.41% | 1% | 1.06% | 2.85% | 2.88% |
| 2026/08/29 | 11.52% | 11.23% | 5.69% | 2.26% | 2.84% | 2.43% | 2.2% | 1.03% | 0.17% | 0% |
| 2026/08/30 | 15.58% | 9.41% | 5.76% | 3.79% | 2.9% | 1.76% | 0.62% | 0.95% | 0.09% | 0% |
| 2026/08/31 | 14.67% | 10.62% | 5.95% | 3.41% | 3.15% | 1.72% | 1.64% | 0.5% | 0.16% | 0% |
Copyright © Adthena. All rights reserved.
Adobe’s PPC spend fluctuated, peaking at 18.93% on August 8. Microsoft saw a significant rise mid-month, reaching 22.79% on August 12. Wowcher’s spend was volatile, with a high of 9.54% on August 8. QR Code Generator maintained low spend, peaking at 3.79% on August 30. 3DPrint UK had a steady month, peaking at 4.10% on August 19. Groupon’s spend was consistent, with minor fluctuations. Monday.com had a low spend, peaking at 3.03% on August 4. PDFSmart’s spend decreased towards the month’s end. Google’s spend was erratic, with a notable drop at the end. My-Picture.co.uk’s spend was stable, with no spend on the last two days.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 696 |
| 2026/08/02 | 719 |
| 2026/08/03 | 703 |
| 2026/08/04 | 683 |
| 2026/08/05 | 719 |
| 2026/08/06 | 644 |
| 2026/08/07 | 629 |
| 2026/08/08 | 562 |
| 2026/08/09 | 591 |
| 2026/08/10 | 656 |
| 2026/08/11 | 646 |
| 2026/08/12 | 678 |
| 2026/08/13 | 697 |
| 2026/08/14 | 679 |
| 2026/08/15 | 624 |
| 2026/08/16 | 634 |
| 2026/08/17 | 649 |
| 2026/08/18 | 617 |
| 2026/08/19 | 596 |
| 2026/08/20 | 594 |
| 2026/08/21 | 581 |
| 2026/08/22 | 563 |
| 2026/08/23 | 566 |
| 2026/08/24 | 568 |
| 2026/08/25 | 659 |
| 2026/08/26 | 667 |
| 2026/08/27 | 688 |
| 2026/08/28 | 677 |
| 2026/08/29 | 600 |
| 2026/08/30 | 612 |
| 2026/08/31 | 623 |
Copyright © Adthena. All rights reserved.
August saw fluctuating advertiser numbers, peaking at 719 on the 2nd and 5th. A mid-month dip reached 562 on the 8th, but numbers rebounded, closing at 623.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Copyright © Adthena. All rights reserved.
Adobe.com surged with a 1.36% click share increase, while microsoft.com dropped by 2.04%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | microsoft.com | adobe.com | wowcher.co.uk | 3dprint-uk.co.uk | groupon.co.uk | qr-code-generator.com | bitly.com | chatgpt.com | pdfsmart.com | google.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 17.77% | 15% | 6.33% | 3.47% | 4.84% | 1.85% | 0.95% | 0.29% | 2.63% | 2.96% |
| 2026/08/02 | 17.58% | 13.63% | 3.7% | 4.13% | 4.65% | 1.67% | 0.91% | 0.2% | 2.66% | 2.32% |
| 2026/08/03 | 9.13% | 17.74% | 4.42% | 3.59% | 5.5% | 2.67% | 1.01% | 0.12% | 2.26% | 3.19% |
| 2026/08/04 | 11.43% | 14.37% | 4.69% | 5.04% | 3.28% | 1.73% | 1.74% | 0.26% | 4.24% | 1.84% |
| 2026/08/05 | 7.21% | 14.81% | 4.84% | 4.42% | 3.49% | 1.33% | 1.33% | 0.79% | 6.28% | 0.9% |
| 2026/08/06 | 8.3% | 17.79% | 3.52% | 4.24% | 3.44% | 1.12% | 0.96% | 1.02% | 6.61% | 0.61% |
| 2026/08/07 | 13.09% | 14.46% | 5.49% | 5.13% | 3.96% | 1.08% | 1.14% | 2.16% | 5.04% | 2.01% |
| 2026/08/08 | 8.18% | 18.4% | 8.28% | 6.1% | 4.14% | 0.94% | 1.42% | 1.2% | 3.74% | 0.42% |
| 2026/08/09 | 17.46% | 13.9% | 6.32% | 6.47% | 4.25% | 0% | 1.68% | 2.66% | 2.82% | 0.55% |
| 2026/08/10 | 19.91% | 12.49% | 4.66% | 5.22% | 2.88% | 0.87% | 1.14% | 6.02% | 4.18% | 0.84% |
| 2026/08/11 | 19.61% | 14.13% | 3.89% | 4.48% | 2.02% | 1.38% | 1.45% | 1.85% | 5.06% | 0.52% |
| 2026/08/12 | 26.37% | 10.64% | 4.06% | 3.2% | 1.34% | 0.92% | 0.98% | 3.03% | 4.08% | 0.52% |
| 2026/08/13 | 16.47% | 13.91% | 3.98% | 3.16% | 2.52% | 0.48% | 1.5% | 3.63% | 4.84% | 0.7% |
| 2026/08/14 | 12.17% | 11.09% | 6.72% | 5.72% | 3.15% | 1.77% | 1.51% | 1.13% | 4.74% | 0.61% |
| 2026/08/15 | 14.51% | 12.51% | 4.98% | 3.91% | 3.51% | 1.57% | 1.08% | 1.44% | 3.61% | 0.84% |
| 2026/08/16 | 16.33% | 16.41% | 3.96% | 4.67% | 2.69% | 0.98% | 1.39% | 0.98% | 3.94% | 2.43% |
| 2026/08/17 | 12.96% | 16.47% | 5.79% | 4.53% | 3.1% | 1.86% | 1.31% | 1.1% | 3.33% | 0.34% |
| 2026/08/18 | 11.39% | 15.98% | 4.92% | 5.47% | 3.12% | 1.72% | 0.99% | 1.34% | 1.65% | 1.71% |
| 2026/08/19 | 10.97% | 13.86% | 5.29% | 7.84% | 3.74% | 1.13% | 1.21% | 1.06% | 3.33% | 2.16% |
| 2026/08/20 | 17.53% | 14.64% | 5.74% | 2.83% | 3.11% | 0.92% | 1.25% | 1.51% | 2.35% | 1.55% |
| 2026/08/21 | 13.54% | 15.54% | 5.42% | 4.96% | 2.84% | 1.2% | 1.45% | 1.09% | 2.41% | 2.23% |
| 2026/08/22 | 15.36% | 14.96% | 5.52% | 4.61% | 2.81% | 1.62% | 0.79% | 0.26% | 2.67% | 0.85% |
| 2026/08/23 | 17.09% | 15.09% | 4.63% | 4.15% | 2.43% | 1.94% | 0.61% | 0.43% | 2.47% | 1.3% |
| 2026/08/24 | 21.22% | 14.49% | 5.28% | 4.65% | 3.04% | 1.95% | 1.31% | 0.57% | 2.96% | 0.45% |
| 2026/08/25 | 14.14% | 14.87% | 4.73% | 3.6% | 2.49% | 1.73% | 0.64% | 1.23% | 2% | 1.13% |
| 2026/08/26 | 11.54% | 14.16% | 6.34% | 3.26% | 3% | 1.16% | 0.29% | 0.47% | 2.64% | 1.43% |
| 2026/08/27 | 9.98% | 15.35% | 4.06% | 2.82% | 3% | 2% | 0.89% | 0.33% | 1.64% | 1.14% |
| 2026/08/28 | 8.9% | 13.77% | 4.53% | 3.73% | 2.94% | 2.19% | 1.19% | 0.96% | 1.45% | 1.15% |
| 2026/08/29 | 11.4% | 9.54% | 6.22% | 4.54% | 4.26% | 1.77% | 1.72% | 0.97% | 1.03% | 0.24% |
| 2026/08/30 | 10.59% | 13.21% | 6.73% | 4.64% | 3.67% | 2.98% | 1.55% | 0.51% | 1.36% | 0.12% |
| 2026/08/31 | 13.73% | 13.51% | 5.34% | 4.99% | 2.94% | 2.64% | 1.5% | 0.6% | 0.57% | 0.2% |
Copyright © Adthena. All rights reserved.
In August 2026, Microsoft led with fluctuating impressions, peaking at 26.37% on the 12th. Adobe maintained steady visibility, while Wowcher and 3DPrint-UK showed modest gains. ChatGPT spiked on the 10th, reaching 6.02%. The month concluded with Microsoft at 13.73%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
The Best Creative Apps And Services, All In One Place. Join Creative Cloud Today. Discover New Ways To Design, Create...
Edit Word, DOCX, PDF and TXT files in one powerful document editor app. Create, view and edit documents anywhere. Fast, simple and mobile-friendly.
Where design, code, and craft come together. Try Figma for free. Create and collaborate in Figma — because design is everyone’s business.
Compare Microsoft 365 Plans — Copilot Works Where You Work, in Word, Excel, PowerPoint, and Microsoft 365 Apps. Pick the Microsoft 365 Plan Best For You, with Monthly or...
Free AI Slide Generator — Upload your content and let Quillbot organize it into professional slides automatically. Go from a blank slide to a complete presentation in seconds. Create, edit, share with ease. Free Presentation Maker.
Copyright © Adthena. All rights reserved.
In the competitive landscape of PPC ads, Adobe, Apple, Figma, Microsoft, and Quillbot shine with distinct narratives. Adobe emphasizes a unified creative suite, while Apple offers versatile document editing. Figma champions collaborative design, Microsoft highlights integrated productivity, and Quillbot simplifies presentation creation with AI.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Software & Technology Software Development August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Software & Technology Software Development August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Software & Technology Software Development August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The UK Software & Technology Software Development August 2026 Report aggregates data from across both device types and Google Shopping.
The UK Software & Technology Software Development August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.