UK Software & Technology Software Development - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – UK

Google AI Overview visibility for Software & Technology Software Development UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.616644846
72.383355154
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 6%
Navigational 12%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 21.05
microsoft.com 16.95
3dprint-uk.co.uk 3.64
wowcher.co.uk 3.53
chatgpt.com 2.75
figma.com 2.24
groupon.co.uk 1.88
pdfsmart.com 1.64
google.com 1.63
parallels.com 1.58
others 43.11
  • adobe.com - 21.05%
  • microsoft.com - 16.95%
  • 3dprint-uk.co.uk - 3.64%
  • wowcher.co.uk - 3.53%
  • chatgpt.com - 2.75%
  • figma.com - 2.24%
  • groupon.co.uk - 1.88%
  • pdfsmart.com - 1.64%
  • google.com - 1.63%
  • parallels.com - 1.58%
  • others - 43.11%

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In the PPC landscape, Adobe leads with 21.05% click share, followed by Microsoft at 16.95%. ‘Others’ dominate with 43.11%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com monday.com pdfsmart.com pdf.net wowcher.co.uk wix.com chatgpt.com my-picture.co.uk groupon.co.uk microsoft.com
2026/06/01 7.85% 5.35% 0% 1.2% 5.65% 1.58% 1.82% 2.54% 1.95% 5.3%
2026/06/02 8.64% 4.89% 0.25% 1.41% 5.34% 2.41% 1.73% 2.47% 1.63% 9.52%
2026/06/03 7.44% 4.26% 2.09% 0.68% 5.1% 2.24% 1.63% 1.17% 1.88% 14.95%
2026/06/04 8.47% 5.17% 2.1% 1.54% 5.43% 2.93% 2.01% 2.43% 1.07% 6.56%
2026/06/05 8.06% 4.97% 1.71% 1.48% 5.29% 2.39% 1.72% 1.82% 1.9% 8.29%
2026/06/06 8.3% 4.18% 1.45% 0.77% 7.1% 2.5% 1.84% 1.81% 2.25% 9.63%
2026/06/07 8.24% 4.49% 1.26% 0.78% 6.74% 2.81% 1.48% 1.81% 2.29% 9.58%
2026/06/08 7.6% 5.68% 1.72% 1.39% 5.98% 2.38% 1.44% 1.53% 1.72% 9.01%
2026/06/09 9.61% 4.71% 1.54% 1.84% 5.27% 2.68% 2.17% 2.23% 1.64% 4.48%
2026/06/10 9.52% 4.63% 1.66% 1.69% 5.67% 2.72% 2.18% 1.98% 1.15% 4.74%
2026/06/11 8.72% 5.64% 1.47% 2.28% 5.57% 2.44% 2.52% 1.95% 2.03% 5.92%
2026/06/12 8.5% 4.6% 1.17% 1.58% 7.36% 1.7% 2.45% 2.04% 2.62% 5.51%
2026/06/13 8.64% 4.12% 1.02% 1.81% 7.09% 2.4% 1.16% 2.59% 2.79% 6.14%
2026/06/14 9.91% 5.11% 0.94% 1.39% 6.99% 2.26% 0.87% 1.3% 2.01% 9.07%
2026/06/15 8.68% 4.71% 1.71% 2.34% 5.61% 2.43% 2.14% 3.14% 2% 5.31%
2026/06/16 9.07% 3.56% 1.57% 2.67% 5.82% 2.11% 2.12% 2.14% 1.21% 5.13%
2026/06/17 7.78% 3.77% 1.56% 2.28% 6.32% 1.94% 2.63% 2.11% 2.45% 4.96%
2026/06/18 8.84% 3.48% 1.97% 3% 6.39% 1.93% 3% 2.5% 2.28% 4.44%
2026/06/19 7.76% 3.03% 1.9% 2.24% 7.25% 1.33% 2.72% 3.03% 2.51% 5.31%
2026/06/20 12.04% 3.05% 1.55% 1.25% 2.39% 3.3% 3.05% 0.96% 0.95% 7.59%
2026/06/21 12.92% 2.43% 1.56% 1.85% 2.31% 1.83% 3.83% 0.42% 1.2% 3.78%
2026/06/22 10.25% 3.54% 1.73% 2.53% 2.12% 2.14% 3.04% 1.23% 0.68% 11.67%
2026/06/23 10.75% 3.06% 1.95% 1.87% 2.47% 2.51% 1.78% 0.75% 0.92% 12.45%
2026/06/24 12.06% 3.37% 2.6% 2.62% 1.73% 1.68% 2.22% 0.92% 1.12% 10.55%
2026/06/25 11.59% 2.99% 2.19% 2.54% 1.89% 1.4% 1.9% 0.54% 1.18% 13.71%
2026/06/26 10.25% 2.05% 2.04% 2.53% 2.63% 1.8% 2.3% 1.01% 1.05% 12.44%
2026/06/27 10.67% 2.8% 1.76% 2.14% 2.02% 1.48% 2.32% 1.03% 0.85% 11.81%
2026/06/28 9.52% 2.27% 2.31% 2.67% 2.22% 2.26% 2.44% 0.84% 0.79% 13.31%
2026/06/29 8.84% 3.25% 2.63% 2.51% 2.72% 3.11% 2.08% 1.1% 0.85% 10.4%
2026/06/30 10.49% 4.13% 3.09% 2.94% 2.76% 2.6% 1.97% 1.13% 0.99% 0.37%
  • adobe.com
  • monday.com
  • pdfsmart.com
  • pdf.net
  • wowcher.co.uk
  • wix.com
  • chatgpt.com
  • my-picture.co.uk
  • groupon.co.uk
  • microsoft.com

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Adobe’s PPC spend surged mid-June, peaking at 12.92% on the 21st. Monday.com saw a decline, bottoming at 2.05% on the 26th. Pdfsmart.com and pdf.net showed steady growth, while wowcher.co.uk’s spend dropped sharply after the 19th. Microsoft had a volatile month, peaking at 14.95% on the 3rd, but ending at 0.37%.

Market Exposure

Competitor Count for UK Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 1066
2026/06/02 1067
2026/06/03 1051
2026/06/04 1015
2026/06/05 1037
2026/06/06 1016
2026/06/07 998
2026/06/08 1036
2026/06/09 1034
2026/06/10 1022
2026/06/11 1034
2026/06/12 1037
2026/06/13 988
2026/06/14 974
2026/06/15 994
2026/06/16 959
2026/06/17 944
2026/06/18 932
2026/06/19 927
2026/06/20 844
2026/06/21 832
2026/06/22 826
2026/06/23 869
2026/06/24 858
2026/06/25 844
2026/06/26 833
2026/06/27 845
2026/06/28 855
2026/06/29 873
2026/06/30 858

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June began with 1,066 advertisers, peaking at 1,067 on June 2. A decline followed, reaching a low of 832 on June 21. The month concluded with a slight recovery to 858 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
adobe.com 2.85%
3dprint-uk.co.uk 1.23%
figma.com 0.74%
microsoft.com 0.53%
qr-code-generator.com 0.51%
trimble.com -0.56%
groupon.co.uk -0.67%
photobox.co.uk -0.69%
my-picture.co.uk -0.74%
wowcher.co.uk -1.76%

Copyright © Adthena. All rights reserved.

Adobe.com surged with a 2.85% increase, while wowcher.co.uk dropped by 1.76%.

Campaign Efficiency

UK Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com pdfsmart.com chatgpt.com wowcher.co.uk 3dprint-uk.co.uk pdf.net groupon.co.uk pdffiller.com monday.com microsoft.com
2026/06/01 9.13% 0% 4.25% 7.18% 1.63% 1.11% 3.9% 1.4% 2.9% 8.07%
2026/06/02 9.79% 0.49% 4.21% 6.86% 1.3% 1.04% 3.23% 1.62% 2.45% 10.8%
2026/06/03 8.63% 3.99% 3.76% 6.74% 1.34% 0.5% 3.55% 0.82% 2.3% 15.25%
2026/06/04 11.67% 3.78% 4.75% 7.37% 1.3% 1% 1.97% 0.91% 2.79% 7.94%
2026/06/05 10.04% 3.25% 4.03% 6.71% 1.31% 1.13% 3.65% 1.39% 2.63% 9.72%
2026/06/06 8.77% 2.91% 4.18% 8.88% 1.23% 0.61% 4.16% 0.69% 2.06% 11.78%
2026/06/07 8.9% 2.53% 3.36% 9.05% 1.57% 0.57% 4.67% 0.73% 2.47% 10.47%
2026/06/08 8.8% 3.59% 3.34% 7.74% 1.93% 1.2% 3.53% 1.24% 3.11% 10.66%
2026/06/09 11.53% 2.83% 5.3% 6.51% 1.9% 1.45% 3.15% 1.4% 2.29% 5.13%
2026/06/10 10.54% 2.89% 5.2% 7.62% 1.75% 1.39% 2.1% 1.56% 2.29% 5.24%
2026/06/11 10.53% 2.82% 6.68% 6.76% 1.8% 1.84% 3.76% 1.46% 3.01% 6.39%
2026/06/12 9.47% 2.15% 5.53% 8.67% 1.8% 1.24% 4.66% 0.98% 2.22% 6.5%
2026/06/13 9.45% 2.03% 2.61% 9.06% 1.9% 1.5% 5.36% 0.95% 1.87% 6.45%
2026/06/14 10.38% 1.84% 2.14% 9.13% 1.8% 1.3% 3.87% 0.97% 2.6% 9.66%
2026/06/15 9.2% 3.08% 4.97% 6.85% 1.95% 2.15% 3.78% 1.1% 2.43% 5.54%
2026/06/16 9.83% 2.63% 4.68% 8.04% 2.17% 2.11% 2.07% 1.37% 1.27% 5.43%
2026/06/17 8.35% 2.44% 5.76% 7.6% 1.91% 1.88% 4.48% 2.2% 1.4% 4.67%
2026/06/18 9.15% 3.41% 6.3% 7.82% 2.33% 2.35% 4.03% 1.88% 1.02% 4.42%
2026/06/19 8.27% 3.24% 5.98% 9.21% 2.75% 1.56% 4.28% 1.45% 0.9% 5.41%
2026/06/20 13.2% 3.09% 6.93% 3.77% 3.15% 0.9% 2.12% 2.01% 0.98% 8.38%
2026/06/21 13.54% 3.1% 8.57% 4.2% 3.76% 1.31% 2.49% 2% 0.82% 3.87%
2026/06/22 11.79% 3.36% 6.81% 3.25% 2.72% 2.18% 1.44% 2.17% 1.23% 13.22%
2026/06/23 12.81% 3.29% 4.25% 4.03% 2.26% 1.76% 1.9% 1.94% 1.08% 14.29%
2026/06/24 13.82% 4.69% 5.01% 2.79% 2.01% 2.26% 2.39% 2.05% 1.14% 11.74%
2026/06/25 13.2% 4.22% 3.95% 2.89% 2.98% 1.62% 2.31% 1.84% 1.06% 14.2%
2026/06/26 12.47% 3.52% 5.44% 4.04% 2.42% 1.69% 2.34% 1.66% 0.78% 13.15%
2026/06/27 11.96% 3.76% 5.07% 2.93% 2.64% 1.75% 1.94% 1.45% 1.15% 12.43%
2026/06/28 10.56% 4.21% 5.23% 3.43% 3.44% 2.18% 1.57% 1.96% 0.73% 13.83%
2026/06/29 9.86% 5.4% 4.43% 4.24% 2.25% 2.21% 2.05% 2.08% 1.09% 11.42%
2026/06/30 12.24% 6.29% 4.6% 4.54% 3.23% 2.54% 2.32% 1.63% 1.31% 0.42%
  • adobe.com
  • pdfsmart.com
  • chatgpt.com
  • wowcher.co.uk
  • 3dprint-uk.co.uk
  • pdf.net
  • groupon.co.uk
  • pdffiller.com
  • monday.com
  • microsoft.com

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Adobe’s impression share fluctuated, peaking mid-month at 13.82%. Pdfsmart’s share rose steadily, ending at 6.29%. ChatGPT saw a mid-month surge, finishing at 4.6%. Wowcher’s share declined, closing at 4.54%. Microsoft experienced volatility, ending abruptly at 0.42%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Software Development - Last month
  1. 1
    Adobe Creative Cloud https://www.adobe.com

    Make Anything You Can Imagine — Join Our Creative Community, With Services For Photography, Design, Video and Much More. It's Never Been Easier To Bring Your Vision To Life...

  2. 2
    Convert PDF To Word https://www.chatgpt.com

    Convert Files With Ease — Merge, split, and convert documents of all formats with ChatGPT. Try it today. Use ChatGPT as a...

  3. 3
    Microsoft 365 https://www.godaddy.com

    Mail Address Matching Domain — Work smarter with office apps like Word, PowerPoint and Excel. Buy for £2.00/mo ex. VAT

  4. 4
    Microsoft 365 Backup by IDrive | Office 365 Backup https://www.idrive.com › office365

    Backup Office 365 data with #1 Microsoft Office 365 Backup. Complete protection of Microsoft 365, Exchange, SharePoint, OneDrive For Business & Teams.

  5. 5
    Microsoft 365 Plans & Pricing - Monthly or Annual Plans https://www.microsoft.com

    Copilot Works Where You Work, in Word, Excel, PowerPoint, and Microsoft 365 Apps. Pick the Microsoft 365 Plan Best For You, with Monthly or...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Adobe, ChatGPT, GoDaddy, IDrive, and Microsoft shine with distinct narratives. Adobe invites creators to unleash their imagination, while ChatGPT simplifies document management. GoDaddy and IDrive emphasize productivity and security with Microsoft 365, and Microsoft itself offers tailored plans for diverse needs.

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