UK Software & Technology Software Development - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
adobe.com	25.21
groupon.co.uk	5.72
pdffiller.com	4.22
pdfsmart.com	3
trello.com	2.89
google.com	2.57
miro.com	2.29
microsoft.com	1.94
3dprint-uk.co.uk	1.9
replit.com	1.67
others	48.59

Adobe.com leads with a 25.21% click share, while ‘others’ dominate at 48.59%. Groupon.co.uk follows at 5.72%, with pdffiller.com at 4.22%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	adobe.com	pdffiller.com	pdfsmart.com	wix.com	monday.com	google.com	groupon.co.uk	trello.com	microsoft.com	softkeys.uk
2025/06/01	15.21%	2.97%	1.31%	1.4%	1.35%	1.09%	14.89%	1.6%	1.32%	0.02%
2025/06/02	13.84%	3.96%	2.26%	2.3%	2.14%	1.33%	9.54%	1.53%	0.74%	0.02%
2025/06/03	15.68%	4.23%	3.86%	1.47%	3.49%	2.28%	4.05%	2.59%	0.29%	0.25%
2025/06/04	14.76%	4.18%	3.06%	1.89%	2.19%	2.39%	6.6%	1.51%	0.41%	1.75%
2025/06/05	13.59%	4%	3.01%	3.28%	3.05%	0.52%	8.91%	1.43%	0.27%	2.57%
2025/06/06	12.92%	3.81%	2.54%	2.38%	1.75%	1.51%	10.26%	0.93%	0.58%	2.66%
2025/06/07	16.26%	3.83%	2.19%	2.5%	1.2%	1.34%	5.12%	1.33%	0.67%	1.26%
2025/06/08	14.38%	3.57%	2.09%	1.28%	1.51%	0.92%	10.97%	1.92%	0.85%	2.27%
2025/06/09	13.1%	2.97%	2.42%	1.15%	2.1%	1.49%	8.92%	0.79%	0.83%	4.53%
2025/06/10	15.98%	4.01%	4.31%	1.9%	1.79%	2.23%	4.49%	2.21%	1.76%	1.69%
2025/06/11	13.53%	3.62%	2.82%	2.13%	1.92%	2.63%	7.34%	1.53%	1.27%	1.64%
2025/06/12	13.25%	3.81%	3.06%	1.35%	1.74%	1.31%	5.4%	1.77%	1.84%	1.09%
2025/06/13	14.4%	4.51%	2.97%	1.33%	2.02%	2.75%	3.76%	2.09%	1.67%	1.18%
2025/06/14	13.96%	4.34%	3.26%	2.44%	1.57%	2.26%	4.98%	1.42%	2.1%	1.43%
2025/06/15	14.53%	4.31%	2.91%	1.67%	1.31%	2.05%	4.75%	1.44%	2.24%	1.33%
2025/06/16	14.91%	4.28%	3.53%	1.58%	1.49%	1.05%	3.33%	1.27%	2.69%	1.36%
2025/06/17	14.62%	4.81%	2.9%	2.14%	2.24%	1.44%	2.33%	1.36%	1.08%	1.28%
2025/06/18	15.23%	4.72%	2.78%	1.95%	2.1%	3.28%	2.96%	1.73%	1.38%	1.27%
2025/06/19	18.11%	4.39%	3.07%	1.51%	2.37%	2.12%	1.84%	1.5%	1.2%	0.67%
2025/06/20	16.6%	4%	2.69%	1.44%	2.66%	3.44%	3.55%	2.18%	1.47%	0.83%
2025/06/21	18.16%	4.07%	2.76%	1.48%	1.62%	2.67%	2.55%	1.74%	1.66%	0.65%
2025/06/22	16.12%	4.11%	3.08%	1.28%	1.91%	2.61%	2.39%	2.26%	1.91%	0.61%
2025/06/23	16.48%	4.14%	2.73%	1.59%	2.63%	2.6%	1.93%	2.6%	2.11%	0.53%
2025/06/24	14.82%	4%	2.82%	1.78%	2.65%	2.27%	1.59%	2.41%	1.15%	0.99%
2025/06/25	15.15%	4.41%	2.74%	2.3%	2.11%	2.78%	2.6%	1.74%	0.84%	1.16%
2025/06/26	13.52%	3.95%	2.76%	1.77%	1.66%	1.93%	3.99%	0.36%	0.62%	1.68%
2025/06/27	16.14%	4.99%	2.71%	1.93%	1.72%	2.48%	2.56%	0.62%	0.77%	1.06%
2025/06/28	15.13%	4.5%	2.42%	1.92%	1.44%	1.51%	2.08%	2.09%	1.98%	0.62%
2025/06/29	15.39%	4.28%	2.07%	1.4%	1.4%	2.12%	1.84%	1.9%	2.15%	0.47%
2025/06/30	14.05%	3.98%	3.03%	2.5%	2.21%	1.99%	1.94%	1.1%	0.62%	0.28%

Adobe.com led June’s PPC spend, peaking mid-month. Pdffiller.com maintained steady growth, while pdfsmart.com fluctuated. Groupon.co.uk’s share declined, ending low. Overall, Adobe.com dominated, with dynamic shifts across competitors.

Market Exposure

Competitor Count for UK Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	1136
2025/06/02	1180
2025/06/03	1107
2025/06/04	1156
2025/06/05	1163
2025/06/06	1201
2025/06/07	1165
2025/06/08	1171
2025/06/09	1190
2025/06/10	1240
2025/06/11	1266
2025/06/12	1254
2025/06/13	1228
2025/06/14	1218
2025/06/15	1214
2025/06/16	1212
2025/06/17	1246
2025/06/18	1234
2025/06/19	1190
2025/06/20	1210
2025/06/21	1196
2025/06/22	1186
2025/06/23	1243
2025/06/24	1291
2025/06/25	1262
2025/06/26	1255
2025/06/27	1263
2025/06/28	1194
2025/06/29	1204
2025/06/30	1272

June saw a dynamic shift in distinct advertisers, starting at 1,136 and peaking at 1,291 mid-month. The month concluded with a strong presence of 1,272 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
adobe.com	2.39%
google.com	0.81%
replit.com	0.5%
pdffiller.com	0.49%
apple.com	0.44%
pdfcentre.io	-0.75%
softkeys.uk	-0.85%
wowcher.co.uk	-0.87%
nerdused.com	-1%
groupon.co.uk	-4.68%

Adobe.com surged with a 2.39% click share increase, while groupon.co.uk faced a significant drop of 4.68%.

Campaign Efficiency

UK Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	adobe.com	pdffiller.com	pdfsmart.com	groupon.co.uk	pdfguru.com	online-qr-generator.com	thebestpdf.com	wowcher.co.uk	nerdused.com	softkeys.uk
2025/06/01	11.58%	4.39%	1.9%	22.13%	0.8%	1.4%	1.09%	2.64%	4.26%	0.03%
2025/06/02	11.49%	6.21%	3.53%	15.5%	2.03%	1.36%	1.17%	1.29%	1.44%	0.03%
2025/06/03	13.48%	6.8%	6.76%	7.41%	0.7%	2.24%	1.26%	1.6%	1.05%	0.38%
2025/06/04	11.93%	6.88%	5.15%	11.92%	1.72%	1.44%	0.93%	1.65%	2.33%	2.84%
2025/06/05	11.18%	6.29%	5%	15.11%	1.17%	1.01%	1.11%	3.14%	2.96%	3.8%
2025/06/06	10.16%	6.04%	4.05%	15.91%	1.78%	1.21%	1.49%	4.44%	2.8%	3.72%
2025/06/07	13.54%	6.12%	3.63%	9.51%	1.89%	1.51%	1.24%	2.49%	2.32%	2.12%
2025/06/08	11.4%	5.41%	3.14%	15.93%	1.45%	1.54%	1.53%	3.2%	4.38%	2.9%
2025/06/09	9.7%	4.22%	3.64%	13.74%	1.12%	1.41%	1.87%	2.91%	6.7%	5.48%
2025/06/10	12.42%	6.08%	6.88%	7.66%	1.68%	1.34%	1.9%	1.73%	3.31%	2.65%
2025/06/11	10.85%	5.81%	4.53%	11.02%	1.39%	1.09%	1.54%	2.57%	4.68%	2.22%
2025/06/12	10.85%	6.37%	5.11%	8.84%	1.92%	1.22%	1.9%	1.06%	2.38%	1.76%
2025/06/13	12.2%	7.77%	5.11%	7.14%	0.89%	1.42%	1.03%	1.72%	1.98%	2.03%
2025/06/14	11.17%	7.24%	5.35%	8.66%	1.92%	1.82%	1.9%	1.16%	2.05%	2.25%
2025/06/15	11.72%	6.8%	4.6%	7.72%	1.74%	1.64%	2.43%	0.97%	2.14%	1.99%
2025/06/16	12.16%	6.84%	5.77%	5.66%	2.46%	1.21%	2.37%	0.86%	0.99%	2.13%
2025/06/17	12.83%	8.29%	4.71%	4.15%	1.61%	2%	1.81%	0.96%	2.1%	2.08%
2025/06/18	12.85%	7.88%	4.69%	5.38%	1.52%	1.35%	1.6%	1.16%	1.14%	2.11%
2025/06/19	15.78%	7.62%	5.34%	3.27%	1.03%	1.39%	1.61%	1.15%	0.84%	1.1%
2025/06/20	14.44%	6.61%	4.4%	5.29%	1.26%	1.5%	1.55%	0.78%	0.87%	1.26%
2025/06/21	15.62%	6.73%	4.72%	4.71%	1.66%	1.15%	1.97%	1.12%	0.56%	1.08%
2025/06/22	14.07%	6.85%	5.62%	4.42%	2.05%	1.92%	2.29%	0.94%	0.81%	1.02%
2025/06/23	14.82%	7.16%	4.86%	3.61%	1.57%	1.67%	2.44%	0.62%	0.57%	0.88%
2025/06/24	13.01%	6.83%	4.98%	3.22%	1.64%	1.51%	1.57%	1.53%	1.39%	1.78%
2025/06/25	13.46%	7.78%	4.89%	4.96%	1.25%	1.34%	1.25%	0.69%	1.65%	2.07%
2025/06/26	11.45%	6.45%	4.48%	7.27%	1.31%	1.29%	1.34%	0.55%	2.37%	2.74%
2025/06/27	14.69%	9.05%	4.77%	5.1%	1.18%	1.49%	0.99%	0.73%	0.69%	1.89%
2025/06/28	13.93%	8.14%	4.28%	3.8%	1.53%	1.65%	1.73%	0.61%	0.56%	1.09%
2025/06/29	14%	7.71%	3.79%	3.32%	1.65%	1.45%	1.19%	0.4%	0.49%	0.84%
2025/06/30	13.48%	7.57%	5.81%	3.88%	1.14%	1%	0.99%	0.67%	0.61%	0.53%

In June 2025, Adobe’s impression share fluctuated, peaking mid-month. PDFfiller saw a steady rise, while Groupon’s share declined. PDFsmart and others showed minor variations. The month ended with Adobe leading, followed by PDFfiller.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Adobe Creative Cloud | Creative Apps & Services. https://www.adobe.com
Join Our Creative Community, With Services For Photography, Design, Video and Much More. Discover New Ways To Design, Create...
2
Free QR Code Generator https://www.myqrcode.com
QR Code Generator — Track Your QR Code Scans, Access Advanced Statistics & More. Stand Out From The Crowd!
3
QR Code Generator https://www.online-qr-generator.com
Best Free QR Code Generator — The Easiest Way to Create Dynamic QR Codes. Customizable QR Code With Your Colors and Logo
4
Free PDF To Word Converter https://pdf-to-word.pdffiller.com
PDF To Word — Save Time Converting PDF to Editable Online. No Installation Needed. Try Now! Change PDF to Word Online on PDFfiller for Free, no installation required!
5
Edit PDF Free https://www.pdfsmart.com
Modify Any PDF File Now — Edit your PDFs easily and keep the original formatting intact. Start editing today. Edit PDFs...

In the competitive world of Google PPC, Adobe Creative Cloud stands out with its vibrant community-focused messaging, enticing creatives to explore new design avenues. Meanwhile, MyQRCode and Online QR Generator captivate with their promise of customization and advanced tracking, appealing to tech-savvy users. PDFfiller and PDFSmart offer seamless PDF editing and conversion, emphasizing ease and efficiency, catering to professionals seeking streamlined document management.

Frequently Asked Questions

Why is the UK Software & Technology Software Development June 2025 Report useful and how should I use it?

Why is the UK Software & Technology Software Development June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Software & Technology Software Development June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Software & Technology Software Development June 2025 Report?

The UK Software & Technology Software Development June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

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Who is this UK Software & Technology Software Development June 2025 Report for?

The UK Software & Technology Software Development June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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UK Software & Technology Software Development - PPC Market Share Analysis June 2025

Share of Clicks for top 10 UK Software & Technology Software Development brands

Share of Spend for the top 10 UK Software & Technology Software Development brands

Competitor Count for UK Software & Technology Software Development

Market Loss & Market Gains for UK Software & Technology Software Development

UK Software & Technology Software Development Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Software Development

Frequently Asked Questions

Why is the UK Software & Technology Software Development June 2025 Report useful and how should I use it?

Why is the UK Software & Technology Software Development June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Software & Technology Software Development June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Software & Technology Software Development June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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