UK Software & Technology Software Development - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – UK

Google AI Overview visibility for Software & Technology Software Development UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.9307718799
68.0692281201
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 5%
Navigational 16%
Seasonal 0%
Local 0%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 24.28
microsoft.com 14.46
3dprint-uk.co.uk 5.34
google.com 3.39
wowcher.co.uk 2.25
figma.com 2.05
pdfsmart.com 1.93
typeform.com 1.73
groupon.co.uk 1.68
trimble.com 1.63
others 41.26
  • adobe.com - 24.28%
  • microsoft.com - 14.46%
  • 3dprint-uk.co.uk - 5.34%
  • google.com - 3.39%
  • wowcher.co.uk - 2.25%
  • figma.com - 2.05%
  • pdfsmart.com - 1.93%
  • typeform.com - 1.73%
  • groupon.co.uk - 1.68%
  • trimble.com - 1.63%
  • others - 41.26%

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In the PPC landscape, Adobe leads with 24.28% click share, followed by Microsoft at 14.46%. Others collectively dominate with 41.26%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date microsoft.com adobe.com google.com 3dprint-uk.co.uk monday.com wowcher.co.uk groupon.co.uk pdfsmart.com wix.com clickup.com
2026/07/01 0.46% 12.15% 2.61% 1.09% 4.09% 3.5% 0.96% 2.78% 1.86% 0.65%
2026/07/02 2.23% 10.93% 2.86% 1.16% 3.19% 3.61% 0.83% 2.45% 1.78% 1.49%
2026/07/03 5.29% 10.38% 1.78% 1.16% 3.01% 2.51% 1.34% 2.48% 1.67% 1.86%
2026/07/04 5.12% 8.56% 1.92% 1.43% 3.42% 5.66% 2.76% 1.85% 1.57% 0.54%
2026/07/05 3.79% 10.03% 1.49% 1.54% 3.3% 5% 1.91% 1.7% 1.77% 0.94%
2026/07/06 1.67% 10.86% 2.83% 0.85% 3.6% 5.62% 2.29% 1.44% 1.72% 1.05%
2026/07/07 2.55% 11.51% 2.75% 2.04% 3% 5% 1.89% 1.7% 2.15% 0.54%
2026/07/08 4.33% 11.48% 0.41% 1.5% 4.76% 2.9% 1.47% 1.77% 1.66% 2.04%
2026/07/09 4.22% 10.88% 3.23% 1.14% 3.11% 3.24% 2.48% 2.39% 2.01% 3.07%
2026/07/10 4.05% 10.99% 2.65% 1.88% 2.94% 3.7% 1.97% 2.2% 2.01% 2.81%
2026/07/11 6.38% 10.76% 2.89% 2.16% 2.41% 4.4% 1.32% 1.84% 2.34% 3.33%
2026/07/12 6.71% 10.44% 3.3% 1.92% 3.05% 3.42% 1.44% 2.38% 1.77% 1.84%
2026/07/13 4.15% 10.57% 3.31% 1.78% 2.03% 3.8% 1.59% 2.26% 2.17% 2.01%
2026/07/14 2.75% 12.95% 2.45% 1.76% 2.68% 4.71% 1.98% 2.63% 2.02% 3.2%
2026/07/15 4.54% 12.51% 2.95% 1.77% 2.89% 2.87% 1.75% 3.14% 2% 1.07%
2026/07/16 5.06% 13.8% 1.48% 1.17% 5.41% 1.56% 0.84% 3.07% 1.72% 1.01%
2026/07/17 6.48% 13.49% 2.37% 1.39% 3.74% 1.77% 1.34% 3.76% 1.26% 0.77%
2026/07/18 7.24% 13.97% 3.62% 2.2% 2.07% 3.9% 1.31% 4.02% 1.19% 0.04%
2026/07/19 10.22% 13% 2.19% 2% 1.98% 2.72% 1.62% 2.42% 1.83% 0.32%
2026/07/20 8.8% 11.91% 2.17% 2.54% 3.17% 2.55% 1.49% 2.7% 1.68% 0.77%
2026/07/21 2.68% 12.65% 2.39% 1.72% 2.61% 4.6% 1.95% 2.56% 2.03% 3.12%
2026/07/22 6.49% 10.08% 3.08% 1.34% 3.33% 3.05% 1.18% 2.85% 1.56% 2.74%
2026/07/23 5% 10.77% 3.24% 2.47% 4.83% 3.31% 1.19% 2.81% 1.19% 0.98%
2026/07/24 4.45% 11.91% 2.82% 2.16% 3.91% 2.61% 1.34% 2.98% 2.06% 0.86%
2026/07/25 4.88% 10.37% 4.17% 2.26% 2.33% 3.61% 1.27% 2.73% 2.31% 1.02%
2026/07/26 7.32% 11.3% 1.44% 1.66% 1.86% 3.19% 1.46% 2.47% 1.61% 1.87%
2026/07/27 8.79% 10.27% 3.03% 1.07% 3.99% 3.5% 1.79% 3.03% 1.41% 2.38%
2026/07/28 10.16% 10.51% 3.04% 1.5% 3.21% 2.89% 1.1% 2.75% 1.91% 2.37%
2026/07/29 11.15% 12.65% 2.06% 2.35% 1.84% 2.26% 1.9% 3.16% 1.42% 0.03%
2026/07/30 15.08% 14.07% 3.54% 1.18% 2.19% 2.6% 1.94% 1.77% 0.99% 0.53%
2026/07/31 14.16% 12.33% 4.43% 2.58% 2.3% 2.27% 2.26% 1.4% 0.79% 0.15%
  • microsoft.com
  • adobe.com
  • google.com
  • 3dprint-uk.co.uk
  • monday.com
  • wowcher.co.uk
  • groupon.co.uk
  • pdfsmart.com
  • wix.com
  • clickup.com

Copyright © Adthena. All rights reserved.

In July 2026, Microsoft saw a dramatic rise in PPC spend, peaking at 15.08 on July 30. Adobe maintained a steady presence, while Google fluctuated, ending at 4.43. 3DPrint-UK and Monday.com showed moderate activity. Wowcher and Groupon had consistent engagement, with Wix and ClickUp trailing.

Market Exposure

Competitor Count for UK Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 809
2026/07/02 849
2026/07/03 878
2026/07/04 853
2026/07/05 869
2026/07/06 868
2026/07/07 852
2026/07/08 804
2026/07/09 818
2026/07/10 849
2026/07/11 841
2026/07/12 828
2026/07/13 852
2026/07/14 855
2026/07/15 851
2026/07/16 848
2026/07/17 788
2026/07/18 741
2026/07/19 764
2026/07/20 708
2026/07/21 855
2026/07/22 885
2026/07/23 891
2026/07/24 870
2026/07/25 911
2026/07/26 942
2026/07/27 892
2026/07/28 923
2026/07/29 729
2026/07/30 724
2026/07/31 682

Copyright © Adthena. All rights reserved.

July began with 809 advertisers, peaking at 942 on the 26th. A decline followed, ending the month at 682.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
microsoft.com 6.21%
3dprint-uk.co.uk 0.37%
pdf.net 0.29%
pdfhouse.com 0.29%
pdfsmart.com 0.24%
pdffiller.com -0.3%
groupon.co.uk -0.33%
secretlab.co.uk -0.36%
wowcher.co.uk -0.59%
adobe.com -2.04%

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Microsoft.com surged with a 6.21% click share increase, while adobe.com faced a significant drop of 2.04%.

Campaign Efficiency

UK Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date microsoft.com adobe.com 3dprint-uk.co.uk groupon.co.uk wowcher.co.uk google.com monday.com pdfsmart.com chatgpt.com canva.com
2026/07/01 0.7% 15.15% 2.47% 1.94% 5.65% 1.94% 1.46% 5.55% 1.42% 0.6%
2026/07/02 3.33% 12.14% 2.49% 1.8% 4.99% 2.57% 1.18% 4.82% 2.54% 0.94%
2026/07/03 7.66% 10.03% 1.88% 2.66% 3.99% 1.15% 1.11% 3.81% 1.8% 5.1%
2026/07/04 7.96% 8.51% 2.57% 5.35% 7.54% 1.42% 1.68% 3.19% 2.07% 3.48%
2026/07/05 6.33% 9.48% 2.72% 3.75% 7.14% 1.04% 0.98% 3.07% 1.44% 2.43%
2026/07/06 2.72% 11.91% 2.02% 4.11% 6.03% 2.41% 1.42% 3.05% 1.53% 0.91%
2026/07/07 4.08% 12.57% 3.58% 3.54% 5.59% 2.98% 1.12% 3.3% 2.11% 0.72%
2026/07/08 8.25% 13.59% 2.64% 3.18% 4.41% 0.49% 1.81% 3.24% 1.71% 0.42%
2026/07/09 6.98% 12.78% 2.04% 5% 4.9% 2.24% 1.02% 4.18% 2.44% 2.91%
2026/07/10 5.64% 11.24% 3.07% 3.86% 5.49% 2.02% 1.42% 3.63% 2.32% 2.19%
2026/07/11 9.72% 10.42% 3.66% 2.22% 5.31% 1.83% 0.85% 3.01% 2.22% 2.35%
2026/07/12 9.5% 10.23% 3.32% 2.45% 3.94% 3.59% 1.1% 3.98% 2.9% 0.75%
2026/07/13 6.24% 10.77% 3.3% 2.73% 4.31% 2.45% 0.84% 4.13% 2.4% 0.65%
2026/07/14 4.18% 12.77% 2.79% 3.99% 6.16% 1.5% 1.12% 4.19% 2.74% 1.27%
2026/07/15 8.17% 12.72% 3.15% 3.47% 3.58% 1.9% 1.38% 4.98% 3.2% 1.08%
2026/07/16 8.94% 14.45% 1.97% 1.67% 2.35% 1.01% 3.67% 5.44% 2.18% 1.14%
2026/07/17 11.29% 14.01% 2.36% 2.63% 3.1% 1.43% 2.68% 6.51% 2.7% 1.22%
2026/07/18 12.72% 14.55% 3.87% 2.56% 4.1% 2.26% 1.13% 6.66% 2.43% 0.48%
2026/07/19 12.94% 13.4% 4.03% 2.77% 3.5% 1.54% 1.03% 4.44% 1.91% 0.92%
2026/07/20 12.16% 12.43% 4.99% 2.48% 3.61% 1.33% 1.31% 5.01% 2.98% 0.73%
2026/07/21 4.17% 12.76% 2.79% 3.99% 6.16% 1.5% 1.12% 4.19% 2.73% 1.27%
2026/07/22 9.75% 10.53% 2.7% 2.41% 4.43% 2.14% 1.43% 5.19% 2.65% 0.77%
2026/07/23 8.43% 11.08% 4.18% 2.47% 4.52% 2.03% 2.18% 5.02% 2.38% 2.07%
2026/07/24 7.53% 12.31% 3.49% 2.56% 3.72% 2.26% 2.06% 5.28% 2.51% 0.99%
2026/07/25 6.87% 11.24% 4.29% 2.47% 4.86% 2.71% 1.04% 4.92% 1.95% 2.33%
2026/07/26 10.1% 11.8% 3.01% 2.87% 4.02% 1.21% 0.84% 4.29% 3.51% 1.11%
2026/07/27 13.14% 10.72% 1.98% 3.19% 4.52% 1.8% 1.75% 5.06% 3.14% 2.18%
2026/07/28 14.74% 10.83% 2.71% 2.26% 3.65% 2.17% 1.93% 4.91% 3.55% 0.92%
2026/07/29 14.54% 14.4% 4.61% 3.9% 3.04% 1.51% 1.24% 5.17% 2.59% 0.57%
2026/07/30 16.64% 14% 1.92% 3.89% 3.45% 2.19% 1.56% 2.32% 3.01% 2.5%
2026/07/31 18.78% 12.48% 4.49% 4.46% 3.25% 2.91% 2.17% 2.16% 1.94% 0.47%
  • microsoft.com
  • adobe.com
  • 3dprint-uk.co.uk
  • groupon.co.uk
  • wowcher.co.uk
  • google.com
  • monday.com
  • pdfsmart.com
  • chatgpt.com
  • canva.com

Copyright © Adthena. All rights reserved.

In July 2026, Microsoft surged from 0.7% to 18.78%, leading the pack. Adobe maintained a steady presence, peaking mid-month. 3DPrint-UK and Groupon showed fluctuations, while Wowcher and PDFSmart had consistent visibility. Google and Monday.com had modest shares, with Canva trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Software Development - Last month
  1. 1
    Adobe Creative Cloud | Make Anything You Can Imagine https://www.adobe.com

    The Best Creative Apps And Services, All In One Place. Join Creative Cloud Today. Discover New Ways To Design, Create, Connect And Collaborate...

  2. 2
    Design Presentations https://www.canva.com › presentations

    Make Stunning Presentations — Create On-Brand, Custom Presentations With Canva. Design...

  3. 3
    Office 365 | Compare Plans https://www.godaddy.com

    From £6.99/Month — Access Excel, Word, PowerPoint, Teams & OneDrive with business email. Copilot available. Guaranteed uptime and award winning support from names you know and trust. World's #1 Registrar.

  4. 4
    Get PowerPoint with Copilot | Copilot® in PowerPoint https://www.microsoft.com

    Copilot Works Where You Work, in Word, Excel, PowerPoint, and Microsoft 365 Apps. Turn Prompt into Presentation with Copilot®.

  5. 5
    AI Presentation Generator https://www.replit.com

    AI Slideshow Maker Online — Create presentations fast and publish with Replit.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, Adobe, Canva, GoDaddy, Microsoft, and Replit shine with unique propositions. Adobe invites creativity with its all-in-one Creative Cloud. Canva simplifies stunning presentations. GoDaddy offers trusted Office 365 solutions. Microsoft enhances productivity with Copilot. Replit accelerates presentation creation with AI.

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