Share of Clicks for top 10 UK Software & Technology Software Development brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| microsoft.com | 24.58 |
| adobe.com | 20.88 |
| 3dprint-uk.co.uk | 3.87 |
| google.com | 3.82 |
| figma.com | 2.7 |
| pdfsmart.com | 2.61 |
| autodesk.com | 1.61 |
| parallels.com | 1.55 |
| wowcher.co.uk | 1.53 |
| apple.com | 1.39 |
| others | 35.46 |
- microsoft.com - 24.58%
- adobe.com - 20.88%
- 3dprint-uk.co.uk - 3.87%
- google.com - 3.82%
- figma.com - 2.7%
- pdfsmart.com - 2.61%
- autodesk.com - 1.61%
- parallels.com - 1.55%
- wowcher.co.uk - 1.53%
- apple.com - 1.39%
- others - 35.46%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Microsoft leads with 24.58% click share, closely followed by Adobe at 20.88%. Others collectively hold 35.46%, showcasing diverse competition.
Share of Spend for the top 10 UK Software & Technology Software Development brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | adobe.com | google.com | microsoft.com | monday.com | wix.com | wowcher.co.uk | pdffiller.com | my-picture.co.uk | pdfsmart.com | sage.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 10.84% | 4.54% | 8.25% | 3.01% | 1.91% | 2.42% | 1.8% | 0.94% | 4.15% | 2.37% |
| 2026/03/02 | 9.8% | 4.4% | 6.64% | 2.43% | 1.6% | 3.88% | 2.1% | 3.24% | 3.35% | 1.86% |
| 2026/03/03 | 10.73% | 3.98% | 12.06% | 2.59% | 1.85% | 3.19% | 1.75% | 1.67% | 3.47% | 1.88% |
| 2026/03/04 | 11.65% | 2.89% | 15.93% | 2.64% | 1.47% | 2.64% | 1.99% | 1.15% | 3.63% | 1.88% |
| 2026/03/05 | 10.11% | 3.1% | 16.39% | 2.83% | 1.72% | 2.03% | 1.33% | 2.55% | 2.92% | 1.91% |
| 2026/03/06 | 11.1% | 4.3% | 11.47% | 3.18% | 1.43% | 1.86% | 1.57% | 2.13% | 3.45% | 1.51% |
| 2026/03/07 | 11.18% | 4.17% | 16.42% | 2.75% | 1.54% | 1.38% | 1.43% | 1.08% | 3.3% | 2.05% |
| 2026/03/08 | 12.89% | 3.15% | 17.42% | 2.72% | 1.36% | 2.77% | 1.68% | 0.62% | 3.29% | 2.05% |
| 2026/03/09 | 8.41% | 3.7% | 14.1% | 2.72% | 1.82% | 2.48% | 1.92% | 1.79% | 3.88% | 1.82% |
| 2026/03/10 | 10.44% | 4.05% | 11.03% | 4% | 2.04% | 1.52% | 1.88% | 1.82% | 3.03% | 1.57% |
| 2026/03/11 | 12.36% | 3.56% | 9.41% | 2.53% | 1.71% | 1.4% | 1.59% | 0.86% | 3.53% | 1.65% |
| 2026/03/12 | 12.78% | 3.38% | 12.36% | 2.36% | 1.26% | 1.79% | 1.69% | 0.27% | 3.04% | 1.75% |
| 2026/03/13 | 9.02% | 2.54% | 13.22% | 2.02% | 1.29% | 3.34% | 1.65% | 1.77% | 2.95% | 1.77% |
| 2026/03/14 | 11.2% | 3.12% | 16.07% | 2.08% | 1.26% | 3.36% | 1.83% | 1.94% | 2.87% | 2.6% |
| 2026/03/15 | 9.91% | 4.17% | 11.97% | 2.04% | 1.21% | 2.51% | 1.8% | 1.95% | 3.2% | 2.44% |
| 2026/03/16 | 11.04% | 3.11% | 5.51% | 2.66% | 1.69% | 3.23% | 1.55% | 2.2% | 2.81% | 1.96% |
| 2026/03/17 | 11.98% | 0.95% | 7.67% | 2.36% | 1.58% | 4.7% | 1.78% | 3.09% | 2.8% | 1.71% |
| 2026/03/18 | 12.79% | 1.93% | 6.83% | 2.25% | 1.53% | 4.6% | 1.82% | 2.11% | 2.37% | 2.24% |
| 2026/03/19 | 12.52% | 1.14% | 10.79% | 2.35% | 1.36% | 2.54% | 1.85% | 2.64% | 2.65% | 1.63% |
| 2026/03/20 | 11.32% | 2.1% | 10.99% | 3.23% | 0.98% | 1.71% | 3.16% | 1.7% | 2.63% | 2.64% |
| 2026/03/21 | 10.22% | 4.78% | 15.95% | 2.07% | 1.49% | 2.07% | 1.72% | 0.26% | 2.44% | 2.34% |
| 2026/03/22 | 11.97% | 3.85% | 13.19% | 2.87% | 1.84% | 1.51% | 1.79% | 0% | 2.7% | 3.16% |
| 2026/03/23 | 12.28% | 1% | 10.03% | 3.04% | 1.52% | 3.42% | 2.06% | 0.52% | 3.1% | 1.98% |
| 2026/03/24 | 11.9% | 1.06% | 7.62% | 2.34% | 1.57% | 4.67% | 1.77% | 3.07% | 2.78% | 1.7% |
| 2026/03/25 | 12.74% | 5.88% | 9.95% | 2.36% | 1.21% | 2.36% | 3% | 0.61% | 3.04% | 1.08% |
| 2026/03/26 | 12.91% | 4.51% | 8.74% | 2.76% | 0.98% | 1.13% | 3.51% | 0.23% | 3.31% | 0.99% |
| 2026/03/27 | 13.54% | 6.24% | 5.33% | 4.27% | 1.18% | 2.25% | 3.68% | 0.97% | 3.07% | 0.64% |
| 2026/03/28 | 11.9% | 5.27% | 8.24% | 3.39% | 1.45% | 1.82% | 3% | 0.97% | 2.78% | 1.11% |
| 2026/03/29 | 11.02% | 5.14% | 7.32% | 3.17% | 1.25% | 2.62% | 3.45% | 0.45% | 3.28% | 1.72% |
| 2026/03/30 | 10.37% | 5.7% | 3.05% | 4.03% | 1.6% | 1.99% | 3.24% | 1.32% | 3.88% | 0.51% |
| 2026/03/31 | 10.96% | 5.83% | 2.88% | 2.71% | 1.97% | 1.85% | 1.73% | 1.47% | 1.38% | 0.61% |
- adobe.com
- google.com
- microsoft.com
- monday.com
- wix.com
- wowcher.co.uk
- pdffiller.com
- my-picture.co.uk
- pdfsmart.com
- sage.com
Copyright © Adthena. All rights reserved.
Adobe’s PPC spend fluctuated, peaking at 13.54% on March 27. Google saw a rise to 6.24% on March 27. Microsoft led early, peaking at 17.42% on March 8. March ended with Adobe at 10.96%, Google at 5.83%, and Microsoft at 2.88%.
Competitor Count for UK Software & Technology Software Development
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 787 |
| 2026/03/02 | 856 |
| 2026/03/03 | 816 |
| 2026/03/04 | 817 |
| 2026/03/05 | 791 |
| 2026/03/06 | 790 |
| 2026/03/07 | 789 |
| 2026/03/08 | 773 |
| 2026/03/09 | 805 |
| 2026/03/10 | 779 |
| 2026/03/11 | 780 |
| 2026/03/12 | 775 |
| 2026/03/13 | 794 |
| 2026/03/14 | 784 |
| 2026/03/15 | 771 |
| 2026/03/16 | 807 |
| 2026/03/17 | 821 |
| 2026/03/18 | 785 |
| 2026/03/19 | 781 |
| 2026/03/20 | 780 |
| 2026/03/21 | 737 |
| 2026/03/22 | 743 |
| 2026/03/23 | 779 |
| 2026/03/24 | 821 |
| 2026/03/25 | 718 |
| 2026/03/26 | 720 |
| 2026/03/27 | 706 |
| 2026/03/28 | 682 |
| 2026/03/29 | 729 |
| 2026/03/30 | 736 |
| 2026/03/31 | 731 |
Copyright © Adthena. All rights reserved.
March began with 787 advertisers, peaking at 856 on March 2. Mid-month fluctuations led to a decline, ending at 731.