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AUS Logistics Shipping Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – AUS

Google AI Overview visibility for Logistics Shipping Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.7241841122
76.2758158878
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 12%
Navigational 2%
Seasonal 0%
Local 2%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 AUS Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
auspost.com.au 83.52
startrack.com.au 6.34
fedex.com 6.04
shippit.com 0.72
interparcel.com 0.46
packsend.com.au 0.36
transdirect.com.au 0.3
starshipit.com 0.3
fastcourier.com.au 0.21
tigershippingcontainers.com.au 0.19
others 1.56
  • auspost.com.au - 83.52%
  • startrack.com.au - 6.34%
  • fedex.com - 6.04%
  • shippit.com - 0.72%
  • interparcel.com - 0.46%
  • packsend.com.au - 0.36%
  • transdirect.com.au - 0.3%
  • starshipit.com - 0.3%
  • fastcourier.com.au - 0.21%
  • tigershippingcontainers.com.au - 0.19%
  • others - 1.56%

Copyright © Adthena. All rights reserved.

In the logistics PPC landscape, Auspost dominates with 83.52% click share, overshadowing FedEx’s 6.04% and StarTrack’s 6.34%. Others collectively hold 1.56%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date auspost.com.au interparcel.com fedex.com transdirect.com.au fastcourier.com.au startrack.com.au shipstation.com tigershippingcontainers.com.au kentremovalsstorage.com.au containertraders.com.au
2026/07/01 44.8% 3.61% 5.1% 7% 3.96% 6.87% 3.46% 0% 0.74% 3.72%
2026/07/02 41.4% 4.37% 10.4% 3.51% 1.45% 6.71% 7.1% 0.49% 0.35% 1.58%
2026/07/03 16.03% 6.45% 12.85% 7.23% 2.74% 10.29% 2.66% 7.01% 0.41% 3.36%
2026/07/04 42.83% 4.88% 5.32% 1.2% 2.05% 3.39% 2.04% 3.34% 0.21% 2.11%
2026/07/05 32.21% 10.12% 6.13% 1.89% 2.24% 2.21% 3.38% 5.77% 0.34% 6.21%
2026/07/06 33.23% 3.51% 8.78% 6.19% 1.98% 2.28% 4.01% 4.14% 0.36% 1.94%
2026/07/07 36.16% 7.43% 6.61% 2.98% 0.9% 4.64% 3.01% 4.16% 5.77% 0%
2026/07/08 24.87% 4.48% 6.26% 6.35% 2.18% 6.49% 1.51% 0% 6.36% 3.45%
2026/07/09 7.44% 14.12% 8.79% 12.83% 2.19% 6.49% 8.66% 7.23% 0.56% 0%
2026/07/10 21.77% 9.99% 13.98% 11.31% 3.23% 2.2% 2.93% 2.63% 0.52% 0%
2026/07/11 27.5% 12.95% 8.79% 6.25% 0.59% 6.36% 1.48% 0% 0.2% 5.36%
2026/07/12 26.6% 13.9% 12.33% 3.03% 3.36% 5.36% 2.39% 0% 0.35% 4.53%
2026/07/13 30.82% 9.98% 8.88% 3.63% 6.59% 6.99% 1.69% 3.65% 0.17% 2.5%
2026/07/14 32.77% 5.89% 5.95% 4.73% 1.62% 5.67% 1.22% 6.64% 2% 1.71%
2026/07/15 35.24% 6.12% 5.78% 8.04% 2.69% 5.33% 1.46% 1% 3.89% 1.08%
2026/07/16 37.77% 3.41% 5.42% 3.04% 2.01% 4.29% 2.2% 2.95% 5.44% 0%
2026/07/17 45.7% 2.29% 8.85% 3.8% 1.66% 3.68% 0.72% 3.69% 5.28% 0%
2026/07/18 24.4% 6.58% 14.56% 1.51% 2.09% 7.9% 3.48% 0% 6.86% 2.41%
2026/07/19 41.48% 5.71% 16.35% 2.13% 1.23% 6.01% 2.48% 0% 0.29% 1.42%
2026/07/20 18.71% 5.37% 13.75% 7.14% 4.26% 0.47% 4.69% 2.35% 0.5% 0%
2026/07/21 32.76% 5.88% 5.95% 4.73% 1.64% 5.67% 1.22% 6.63% 2% 1.71%
2026/07/22 33.23% 9.55% 10.12% 4.18% 1.67% 8.52% 1.39% 5.43% 0.33% 3.42%
2026/07/23 37.98% 6.67% 5.32% 4.34% 2.16% 5.51% 1.12% 3.81% 6.66% 2.41%
2026/07/24 29.88% 7.07% 10.41% 2.68% 3.01% 4.37% 2.02% 3.53% 0.32% 1.4%
2026/07/25 44.2% 4.11% 8.6% 2.41% 2.49% 3.07% 2.67% 3.12% 2.24% 1.13%
2026/07/26 20.35% 9.11% 5.62% 5.88% 3.21% 6.38% 2.99% 4.15% 0.29% 2.49%
2026/07/27 18.33% 7.02% 6.42% 3.49% 5.7% 2.84% 4.92% 2.22% 3.75% 2.58%
2026/07/28 34.2% 7.54% 6.27% 2.56% 2.63% 2.44% 3.4% 0.88% 2.43% 1.35%
2026/07/29 35.84% 1.41% 1.91% 3.07% 2.51% 0% 4.36% 0.25% 2.12% 3.06%
2026/07/30 31.14% 10.33% 10.85% 6.25% 2.74% 3.26% 5.47% 2.88% 0.43% 2.78%
2026/07/31 30.78% 8.87% 5.65% 5.59% 5.01% 4.79% 2.93% 1.89% 0.42% 0.27%
  • auspost.com.au
  • interparcel.com
  • fedex.com
  • transdirect.com.au
  • fastcourier.com.au
  • startrack.com.au
  • shipstation.com
  • tigershippingcontainers.com.au
  • kentremovalsstorage.com.au
  • containertraders.com.au

Copyright © Adthena. All rights reserved.

In July 2026, auspost.com.au dominated PPC spend, peaking mid-month. Interparcel.com and fedex.com showed consistent activity, while transdirect.com.au and fastcourier.com.au fluctuated. The month ended with auspost.com.au maintaining a strong lead.

Market Exposure

Competitor Count for AUS Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 111
2026/07/02 121
2026/07/03 119
2026/07/04 129
2026/07/05 122
2026/07/06 122
2026/07/07 127
2026/07/08 124
2026/07/09 113
2026/07/10 114
2026/07/11 114
2026/07/12 113
2026/07/13 126
2026/07/14 128
2026/07/15 115
2026/07/16 118
2026/07/17 108
2026/07/18 106
2026/07/19 110
2026/07/20 115
2026/07/21 128
2026/07/22 137
2026/07/23 138
2026/07/24 130
2026/07/25 135
2026/07/26 135
2026/07/27 126
2026/07/28 122
2026/07/29 98
2026/07/30 125
2026/07/31 125

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July began with 111 advertisers, peaking at 138 mid-month. A dip to 98 occurred on July 29, ending at 125.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
auspost.com.au 1.67%
packsend.com.au 0.09%
containerco.com.au 0.05%
bhfcouriers.com.au 0.03%
canberracontainers.com 0.03%
transdirect.com.au -0.09%
starshipit.com -0.1%
interparcel.com -0.11%
fedex.com -0.52%
startrack.com.au -0.83%

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Auspost.com.au surged with a 1.67 increase, while startrack.com.au dropped by 0.83. Fedex.com also declined by 0.52.

Campaign Efficiency

AUS Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date auspost.com.au interparcel.com fedex.com startrack.com.au transdirect.com.au fastcourier.com.au shipstation.com shippit.com tigershippingcontainers.com.au packsend.com.au
2026/07/01 70.2% 2.2% 5.38% 5.4% 2.96% 2.2% 1.7% 1.16% 0% 1.5%
2026/07/02 78.2% 1.46% 5.5% 5.48% 1.2% 0.51% 0.9% 0.59% 0.08% 0.15%
2026/07/03 52.19% 3.91% 10% 10.8% 4.59% 1.36% 1.22% 1% 2.28% 0.71%
2026/07/04 79.54% 2.31% 3.29% 3.08% 0.44% 1.04% 0.9% 0.72% 0.84% 0.46%
2026/07/05 69.81% 6.41% 4.12% 2.01% 0.68% 1.13% 1.94% 0.9% 1.61% 0.7%
2026/07/06 74.89% 1.51% 5.46% 1.81% 2.97% 0.91% 1.83% 0.59% 1.09% 0.25%
2026/07/07 79.26% 3.02% 3.76% 3.6% 1.21% 0.33% 1.14% 0.51% 0.94% 0.26%
2026/07/08 67.49% 2.38% 5.25% 7.91% 3.58% 0.86% 0.6% 0.83% 0% 0.79%
2026/07/09 47.04% 7.81% 8.42% 8.14% 6.87% 1.15% 2.78% 0.88% 2.36% 2.01%
2026/07/10 61.39% 6.11% 9.9% 1.64% 6.44% 2.09% 1.73% 0.39% 0.67% 0.6%
2026/07/11 65.08% 8.82% 5.87% 6.01% 3.46% 0.22% 0.86% 1.03% 0% 1.03%
2026/07/12 68.44% 6.94% 7.63% 4.46% 0.94% 1.39% 1.15% 0.75% 0% 0.66%
2026/07/13 59.53% 6.8% 6.67% 7.51% 2.23% 4.43% 0.88% 0.73% 0.95% 1.86%
2026/07/14 74.89% 3.22% 3.32% 5.22% 2.18% 0.78% 0.51% 0.64% 1.61% 0.85%
2026/07/15 68.33% 3.92% 3.71% 5.35% 4.43% 1.41% 0.67% 0.59% 0.27% 3.34%
2026/07/16 78.71% 1.56% 3.41% 4.02% 1.33% 0.98% 1.05% 0.76% 0.82% 0.19%
2026/07/17 80.42% 1.32% 6.02% 3.81% 1.57% 0.7% 0.24% 0.39% 1.1% 0.36%
2026/07/18 72.19% 2.54% 7.33% 6.36% 0.27% 0.72% 1.48% 1.05% 0% 0.74%
2026/07/19 73.1% 2.27% 10.36% 4.9% 0.61% 0.39% 0.88% 0.56% 0% 1.03%
2026/07/20 79.15% 1.57% 5.59% 0.11% 1.59% 1.16% 1.5% 1.02% 0.5% 0.3%
2026/07/21 74.89% 3.22% 3.32% 5.22% 2.18% 0.78% 0.51% 0.64% 1.61% 0.85%
2026/07/22 69.36% 4.82% 5.77% 7.99% 1.89% 0.76% 0.5% 0.55% 1.34% 0.84%
2026/07/23 79.74% 2.79% 2.86% 4.39% 1.34% 0.81% 0.37% 0.39% 0.98% 0.36%
2026/07/24 73.19% 3.57% 7.11% 4.14% 1.15% 1.37% 1.04% 0.56% 1.04% 0.4%
2026/07/25 77.99% 2.34% 5.44% 2.85% 1.09% 1.31% 0.54% 0.94% 0.72% 1.09%
2026/07/26 61.29% 5.94% 4.47% 8.1% 3.28% 1.65% 0.75% 1.06% 1.32% 2.23%
2026/07/27 73.79% 3.25% 3.76% 2.87% 1.55% 3.47% 1.06% 0.63% 0.58% 1.12%
2026/07/28 78.38% 4.36% 3.95% 2.4% 0.94% 1.45% 1.21% 0.5% 0.28% 0.4%
2026/07/29 84.9% 0.52% 1.19% 0% 1.34% 1.17% 0.49% 0.39% 0.05% 1.53%
2026/07/30 74.56% 4.94% 5.75% 2.14% 2.23% 0.98% 0.7% 0.36% 0.66% 0.22%
2026/07/31 76.63% 3.9% 2.97% 2.55% 2.36% 1.74% 1.04% 0.75% 0.34% 0.22%
  • auspost.com.au
  • interparcel.com
  • fedex.com
  • startrack.com.au
  • transdirect.com.au
  • fastcourier.com.au
  • shipstation.com
  • shippit.com
  • tigershippingcontainers.com.au
  • packsend.com.au

Copyright © Adthena. All rights reserved.

In July 2026, auspost.com.au dominated with fluctuating impressions, peaking at 84.9%. Interparcel.com and fedex.com showed varied trends, while startrack.com.au and transdirect.com.au had modest shares. The month ended with auspost.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services - Last month
  1. 1
    Official Website https://www.auspost.com.au

    View Our Services — Get Support From Your Account Manager, Our Contact Centre, Or 24/7 Live Chat. Learn More. Get Competitive Shipping Rates And Price Certainty With No Hidden Fees. View Our Rates.

  2. 2
    FedEx AU - Official Site | Experts in Worldwide Delivery https://www.fedex.com

    Worldwide expertise in delivery services. Open an account & start shipping! Fast & reliable deliveries to more than 220 countries and territories.

  3. 3
    Shippit Official Website https://www.shippit.com

    Smart Fleet Management — Shippit is the multi-carrier shipping software fit for Australia's top retailers. Cut shipping costs, boost...

  4. 4
    StarTrack - Australia Post https://www.startrack.com.au

    Delivery solutions — Domestic freight solutions, including courier and sensitive shipping, to help you deliver to your customers quickly, securely and reliably.

  5. 5
    Australia's Top Couriers | Delivery from only $5.11 https://www.transdirect.com.au

    All Transdirect parcel delivery services are certified Carbon Neutral. Receive instant and accurate shipping quotes on orders, saving you and your customers time.

Copyright © Adthena. All rights reserved.

In the competitive landscape of logistics and shipping services, top advertisers like AusPost, FedEx, Shippit, StarTrack, and Transdirect captivate audiences with unique propositions. From competitive rates and global expertise to smart fleet management and carbon-neutral deliveries, these brands emphasize reliability, cost-effectiveness, and environmental responsibility.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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