UK Logistics Shipping Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – UK

Google AI Overview visibility for Logistics Shipping Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.6578086643
79.3421913357
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 7%
Navigational 11%
Seasonal 0%
Local 5%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 UK Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fedex.com 19.03
ups.com 15.45
parcel2go.com 14.24
sendmybag.com 6.3
poferries.com 4.32
dhl.com 3.71
dfds.com 3.38
amazon.co.uk 3.14
transglobalexpress.co.uk 2.72
parcelhero.com 2.7
others 25.01
  • fedex.com - 19.03%
  • ups.com - 15.45%
  • parcel2go.com - 14.24%
  • sendmybag.com - 6.3%
  • poferries.com - 4.32%
  • dhl.com - 3.71%
  • dfds.com - 3.38%
  • amazon.co.uk - 3.14%
  • transglobalexpress.co.uk - 2.72%
  • parcelhero.com - 2.7%
  • others - 25.01%

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In the logistics PPC landscape, FedEx leads with 19.03% click share, followed by UPS at 15.45%. Parcel2Go captures 14.24%, while ‘others’ collectively hold 25.01%.

Market Exposure

Share of Spend for the top 10 UK Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date parcel2go.com poferries.com dfds.com parcelhero.com fedex.com transglobalexpress.co.uk amazon.co.uk ups.com parcelcompare.com sendmybag.com
2026/08/01 5.87% 6.77% 6.32% 4.09% 5.53% 1.68% 3.78% 4.87% 2.38% 7.58%
2026/08/02 6.32% 7.88% 7.26% 4.95% 4.03% 1.44% 4.22% 5.13% 2.86% 7.45%
2026/08/03 4.34% 6.14% 6.07% 6.05% 2.97% 5.96% 3.94% 2.9% 4.68% 7.37%
2026/08/04 5.35% 6.23% 4.92% 6.46% 3.06% 2.62% 2.71% 4.91% 6.25% 5.52%
2026/08/05 6.91% 8.75% 6.64% 6.49% 3.41% 3.88% 3.64% 1.73% 5.08% 4.52%
2026/08/06 6.65% 7.77% 7.64% 7.56% 4.17% 2.89% 4.98% 1.47% 6.1% 6.01%
2026/08/07 5.12% 5.51% 7.09% 6.07% 4.76% 4.1% 3.62% 2.73% 3.81% 7.29%
2026/08/08 3.29% 10.71% 11.34% 3.43% 7.17% 1.55% 5.23% 5.43% 2.32% 7.28%
2026/08/09 4.83% 6.52% 9.85% 3.86% 8.5% 2.16% 5.63% 5.39% 2.25% 7.09%
2026/08/10 6.39% 9.06% 8.17% 6.59% 2.89% 5.76% 4.58% 2% 4.55% 6.21%
2026/08/11 8.66% 8.91% 8.18% 6% 3.71% 6.38% 4.63% 3.54% 4.64% 5.81%
2026/08/12 6.52% 10% 7.9% 5.85% 4.48% 4.07% 4.29% 2.77% 4.3% 5.56%
2026/08/13 7.99% 9.63% 7.73% 5.83% 5.55% 3.08% 4.48% 3.47% 3.11% 4.12%
2026/08/14 5.52% 7.22% 7.06% 5.31% 5.03% 6.58% 4.95% 3% 5.26% 6.93%
2026/08/15 9.29% 12.85% 11.16% 4.5% 3.38% 1.3% 4.16% 2.64% 1.94% 4.59%
2026/08/16 6.94% 12.79% 9.71% 5.2% 4.42% 1.4% 3.51% 3.19% 2.9% 6.24%
2026/08/17 6.03% 10.78% 8.12% 8.83% 4.8% 3.3% 4.37% 4.08% 5.18% 5.74%
2026/08/18 9.49% 8.52% 7.49% 9.28% 4.01% 3.29% 3.89% 2.28% 4.44% 9.12%
2026/08/19 9.6% 10.82% 9.21% 7.1% 3.79% 2.8% 4.32% 2.3% 3.88% 3.58%
2026/08/20 6.55% 9.42% 9.21% 6.8% 5.39% 3.62% 4.6% 3.46% 4.17% 6.43%
2026/08/21 5.72% 9.37% 7.41% 5.57% 5.41% 4.22% 3.49% 2.5% 3.86% 7.31%
2026/08/22 10.11% 9.13% 6.94% 3.68% 5.46% 2.9% 4.82% 4.75% 1.17% 6.51%
2026/08/23 7.04% 8.89% 7.59% 4.63% 5.65% 2.57% 4.45% 3.21% 2.06% 6.57%
2026/08/24 8.21% 8.39% 8.42% 5.43% 4.16% 3.34% 3.94% 3.51% 4.32% 5.91%
2026/08/25 8.5% 7.93% 6.82% 5.66% 4.82% 2.81% 4.49% 3.51% 5% 3.13%
2026/08/26 6.74% 8.47% 6.74% 6.89% 5.41% 2.72% 4.05% 3.77% 5.4% 3.29%
2026/08/27 5.38% 10.55% 6.84% 8.1% 4.08% 3.15% 4.31% 2.81% 4.55% 2.96%
2026/08/28 8.27% 9.5% 7.38% 6.64% 4.35% 4.27% 4.54% 1.85% 4.67% 3.1%
2026/08/29 8.41% 8.4% 7.49% 7.11% 4.97% 2.28% 3.88% 6% 3.73% 5.87%
2026/08/30 10.91% 9.98% 8.06% 5.07% 4.04% 2.37% 5.2% 4.14% 1.23% 3.85%
2026/08/31 9.81% 9.74% 7.68% 7.56% 5.1% 5.03% 4.86% 3.06% 2.94% 2.29%
  • parcel2go.com
  • poferries.com
  • dfds.com
  • parcelhero.com
  • fedex.com
  • transglobalexpress.co.uk
  • amazon.co.uk
  • ups.com
  • parcelcompare.com
  • sendmybag.com

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In August 2026, Parcel2Go’s PPC spend fluctuated, peaking at 10.91% on the 30th. P&O Ferries led with a high of 12.85% on the 15th. DFDS and ParcelHero showed steady growth, while FedEx and UPS had modest increases. The month concluded with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for UK Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 258
2026/08/02 264
2026/08/03 271
2026/08/04 259
2026/08/05 268
2026/08/06 262
2026/08/07 248
2026/08/08 218
2026/08/09 220
2026/08/10 238
2026/08/11 225
2026/08/12 247
2026/08/13 262
2026/08/14 248
2026/08/15 230
2026/08/16 231
2026/08/17 242
2026/08/18 228
2026/08/19 226
2026/08/20 228
2026/08/21 218
2026/08/22 214
2026/08/23 216
2026/08/24 201
2026/08/25 225
2026/08/26 250
2026/08/27 250
2026/08/28 247
2026/08/29 240
2026/08/30 250
2026/08/31 245

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August began with 258 advertisers, peaking at 271 by the 3rd. A mid-month dip to 201 on the 24th was followed by a recovery, ending at 245.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
parcel2go.com 2.12%
shippn.com 0.73%
fedex.com 0.54%
dhl.com 0.52%
courierexpert.co.uk 0.36%
ups.com -0.25%
parcelcompare.com -0.33%
parcelmonkey.co.uk -0.85%
royalmail.com -0.91%
sendmybag.com -1.43%

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Parcel2go.com surged with a 2.12% click share increase, while sendmybag.com dropped by 1.43%.

Campaign Efficiency

UK Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date parcel2go.com parcelhero.com fedex.com transglobalexpress.co.uk ups.com parcelcompare.com dfds.com poferries.com macropoint.com parcelmonkey.co.uk
2026/08/01 9.32% 5.45% 9.59% 1.06% 8.34% 3.31% 3.41% 2.63% 4.67% 4.71%
2026/08/02 9.46% 7.12% 6.78% 0.85% 8.36% 4.01% 3.39% 2.78% 6.83% 6.65%
2026/08/03 7.37% 9.02% 4.75% 10.03% 3.94% 6.8% 2.72% 1.98% 4.58% 8.19%
2026/08/04 8.81% 11.35% 4.83% 3.93% 6.03% 12.01% 2.03% 1.81% 1.08% 4.44%
2026/08/05 12.36% 9.99% 4.88% 6.71% 1.77% 7.94% 2.45% 2.32% 1.15% 10.1%
2026/08/06 9.13% 12.44% 6.02% 4.62% 1.84% 10.4% 2.95% 2.24% 2.51% 8%
2026/08/07 9.36% 8.56% 7.24% 6.99% 3.83% 5.12% 2.92% 1.75% 5.57% 5.87%
2026/08/08 6.16% 4.06% 12.79% 1.05% 9.99% 4.08% 5.92% 4.16% 3.96% 2.32%
2026/08/09 8.79% 4.52% 15.45% 1.42% 9.19% 2.3% 5.09% 2.66% 0.81% 1.86%
2026/08/10 12.2% 10.86% 4.44% 9.46% 2.96% 7.49% 3.62% 3.1% 4.49% 2.41%
2026/08/11 15.75% 9.15% 5.57% 9.86% 4.86% 5.98% 3.49% 3% 7.38% 1.67%
2026/08/12 9.9% 8.27% 6.97% 6.69% 4.4% 7.53% 3.66% 3.7% 4.92% 0.92%
2026/08/13 11.47% 10.38% 8.55% 4.8% 6.03% 5.83% 3.61% 3.29% 3.84% 0.91%
2026/08/14 9.38% 8.43% 7.43% 10.93% 4.37% 8.97% 3.17% 2.61% 3.46% 1.44%
2026/08/15 12.71% 9.62% 5.74% 0.91% 4.36% 3.54% 5.84% 5.21% 6.3% 2%
2026/08/16 12.13% 8.96% 7.19% 0.94% 5.39% 5.44% 4.62% 4.75% 5.65% 2.36%
2026/08/17 9.2% 15.15% 7.32% 6.02% 5.91% 8.56% 3.71% 3.66% 5.08% 2.58%
2026/08/18 12.26% 18.21% 5.88% 5.51% 3.09% 9.81% 3.4% 2.87% 5.36% 2.58%
2026/08/19 15.07% 10.89% 5.87% 4.8% 3.46% 7.11% 4.3% 3.85% 5.71% 1.41%
2026/08/20 13.74% 9.64% 8.5% 5.62% 5% 6.66% 4.29% 3.27% 3.88% 2.73%
2026/08/21 10.45% 9.27% 8.85% 6.28% 3.95% 6.21% 3.58% 3.35% 5.06% 1.85%
2026/08/22 15.13% 4.54% 8.83% 3.51% 7.65% 1.15% 3.32% 3.21% 5.16% 4.1%
2026/08/23 11.78% 7.58% 8.88% 3.43% 4.63% 3.83% 3.47% 3.17% 4.91% 2%
2026/08/24 13.9% 8.46% 6.52% 5.13% 5.29% 7.96% 3.96% 2.92% 5.83% 1.68%
2026/08/25 13.19% 8.6% 7.55% 3.09% 4.64% 9.08% 3.33% 2.68% 4.48% 1.04%
2026/08/26 11.81% 10.43% 8.5% 4.92% 4.68% 10.53% 3.12% 2.7% 3.04% 0.74%
2026/08/27 9.21% 13.04% 6.71% 4.5% 3.79% 8.6% 3.32% 3.48% 2.27% 0.75%
2026/08/28 13.26% 9.35% 6.93% 5.56% 2.69% 7.26% 3.47% 3.17% 4.63% 1.67%
2026/08/29 12.62% 10.46% 7.83% 2.59% 8.23% 6.66% 3.41% 2.73% 2.78% 1%
2026/08/30 15.32% 7.75% 6.69% 2.8% 6.24% 1.77% 4.1% 3.67% 1.56% 0.47%
2026/08/31 13.66% 11.99% 7.95% 7.72% 4.15% 3.98% 3.54% 3.09% 1.41% 0.31%
  • parcel2go.com
  • parcelhero.com
  • fedex.com
  • transglobalexpress.co.uk
  • ups.com
  • parcelcompare.com
  • dfds.com
  • poferries.com
  • macropoint.com
  • parcelmonkey.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, Parcel2Go.com led with fluctuating impressions, peaking mid-month. ParcelHero.com saw a mid-month surge, while FedEx.com had a steady rise. TransglobalExpress.co.uk and UPS.com showed varied trends. The month ended with Parcel2Go.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services - Last month
  1. 1
    FedEx Official Site https://www.fedex.com

    FedEx — Fast & reliable deliveries to more than 220 countries and territories. Worldwide expertise in delivery services. Open an account & start shipping! Europe.

  2. 2
    DPD Parcel Delivery | Parcel Drop Off & UK Tracking | Parcel2Go https://www.parcel2go.com

    Send with Parcel2Go and enjoy the UK's best parcel delivery services. Send today!

  3. 3
    Parcelcompare https://www.parcelcompare.com

    Send parcels worldwide from only £2.79. Same day collection, door to door...

  4. 4
    Send a Parcel UK & Worldwide - Cheap Parcel Delivery https://www.parcelhero.com

    UK Cheap Parcel Delivery & International Courier Services

  5. 5
    UPS Parcel Delivery | UPS Official Site https://www.ups.com

    Customise Your Shipments By Selecting UPS Access Point Delivery Or Collection. UPS Offers a Range of Parcel Delivery Services to Meet Your Needs. Quote & Ship Now. International & Domestic.

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, FedEx, Parcel2Go, Parcelcompare, Parcelhero, and UPS dominate Google’s PPC ads. FedEx highlights global reach, Parcel2Go emphasizes UK services, Parcelcompare offers affordability, Parcelhero focuses on cost-effective solutions, and UPS showcases customizable delivery options. Each ad uniquely appeals to diverse shipping needs.

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