UK Logistics Shipping Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – UK

Google AI Overview visibility for Logistics Shipping Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.0685749188
79.9314250812
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 8%
Navigational 11%
Seasonal 0%
Local 4%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 UK Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fedex.com 20.78
parcel2go.com 12.28
ups.com 12.14
dhl.com 5.95
sendmybag.com 5.1
poferries.com 4.39
amazon.co.uk 3.65
parcelhero.com 3.04
royalmail.com 2.73
shippn.com 2.16
others 27.78
  • fedex.com - 20.78%
  • parcel2go.com - 12.28%
  • ups.com - 12.14%
  • dhl.com - 5.95%
  • sendmybag.com - 5.1%
  • poferries.com - 4.39%
  • amazon.co.uk - 3.65%
  • parcelhero.com - 3.04%
  • royalmail.com - 2.73%
  • shippn.com - 2.16%
  • others - 27.78%

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In the logistics PPC landscape, FedEx leads with 20.78% click share, followed by Parcel2Go and UPS. Notably, ‘others’ collectively hold 27.78%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date sendmybag.com parcel2go.com parcelhero.com amazon.co.uk dfds.com fedex.com shipstation.com parcelcompare.com poferries.com shippn.com
2026/07/01 5.02% 7.67% 6.69% 4.68% 2.81% 4.92% 3.34% 5.36% 7.69% 5.18%
2026/07/02 3.82% 6.12% 6.74% 3.73% 3.62% 3.79% 2.37% 5.66% 7.53% 0.89%
2026/07/03 4.65% 4.65% 6.46% 3.7% 3.77% 4.1% 3% 5.85% 7.74% 3.61%
2026/07/04 4.45% 3.01% 4.34% 3.65% 3.29% 5.27% 3.06% 5.89% 7.24% 4.37%
2026/07/05 4.87% 4.59% 5.55% 4.49% 3.31% 4.63% 3.41% 6.24% 7.68% 3.13%
2026/07/06 4.36% 2.56% 6.38% 3.07% 4.01% 3.75% 3.77% 6.35% 9.33% 3.53%
2026/07/07 4.07% 3% 6.55% 3.37% 3.79% 4.34% 3.37% 6.22% 7.29% 1.48%
2026/07/08 3.22% 6.3% 8.6% 4.9% 3.4% 4.08% 3.49% 6.02% 6.24% 2.27%
2026/07/09 3.27% 5.41% 6.99% 4.96% 3.67% 5.16% 4.37% 5.24% 6.72% 3.07%
2026/07/10 4.1% 6.39% 6.51% 3.84% 4.34% 4.79% 3.54% 4.63% 8.46% 2.5%
2026/07/11 2.77% 5.53% 6.55% 4.3% 4% 6.97% 3.36% 4.45% 7.95% 3.68%
2026/07/12 3.37% 8.04% 6.1% 3.55% 4.19% 7.15% 3.73% 4.24% 7.75% 3.74%
2026/07/13 3.27% 6.2% 7.07% 4.53% 3.81% 4.17% 3.09% 4.44% 7.79% 1.8%
2026/07/14 3.46% 7.51% 8.77% 4.13% 3.66% 3.89% 2.95% 4.21% 6.72% 3.1%
2026/07/15 3.21% 7.91% 6.89% 5.08% 3.7% 3.82% 4.83% 3.48% 7.51% 4.76%
2026/07/16 3.58% 9.1% 7.26% 3.46% 4.39% 4.06% 4.04% 4.01% 7.46% 3.69%
2026/07/17 4.87% 5.06% 4.28% 5.31% 3.21% 5.57% 3.72% 3.33% 8.82% 3.66%
2026/07/18 4.96% 4.24% 4.78% 4.64% 4.46% 7.74% 3.14% 3.25% 8.21% 2.53%
2026/07/19 3.35% 6.26% 5.95% 4.3% 5.32% 7.13% 4.76% 4.27% 7.94% 4.09%
2026/07/20 6.35% 9.22% 5.86% 2.87% 5.14% 4.68% 3.67% 3.32% 9.22% 4.09%
2026/07/21 3.43% 7.51% 8.74% 4.09% 3.63% 3.86% 2.93% 4.17% 6.67% 3.08%
2026/07/22 4.9% 5.53% 6.19% 3.53% 3.22% 3.82% 3.35% 4.44% 7.78% 3.91%
2026/07/23 3.28% 5.95% 6.14% 4.04% 4.6% 4.95% 3.4% 4.44% 8.27% 2.17%
2026/07/24 3.92% 6.29% 5.6% 3.59% 3.89% 5.93% 4.36% 3.99% 8.21% 1.53%
2026/07/25 4.13% 7.25% 6.65% 3.89% 4.79% 4.63% 2.63% 4.01% 7.61% 4.23%
2026/07/26 2.79% 8% 7.67% 4.6% 3.56% 4.15% 4.09% 4.8% 7.95% 1.66%
2026/07/27 4.58% 6.07% 5.94% 4.33% 4.17% 2.86% 3.67% 5.01% 6.92% 3.67%
2026/07/28 3.68% 5.91% 6.4% 4.79% 5.26% 3.98% 2.45% 5.48% 7.81% 3.6%
2026/07/29 4.93% 8.4% 8.28% 5.01% 5.12% 2.35% 2.43% 5.37% 7.3% 2.14%
2026/07/30 6.2% 4.69% 7.48% 5.45% 3.83% 3.7% 2.74% 5.45% 6.28% 3.91%
2026/07/31 8.27% 8.21% 8.02% 6.88% 4.95% 4.8% 4.15% 4.01% 4% 1.83%
  • sendmybag.com
  • parcel2go.com
  • parcelhero.com
  • amazon.co.uk
  • dfds.com
  • fedex.com
  • shipstation.com
  • parcelcompare.com
  • poferries.com
  • shippn.com

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In July 2026, “sendmybag.com” saw fluctuating PPC spend, peaking at 8.27% on the 31st. “parcel2go.com” maintained strong performance, ending at 8.21%. “parcelhero.com” showed consistent growth, closing at 8.02%. “amazon.co.uk” rose steadily, finishing at 6.88%. “dfds.com” had a stable month, ending at 4.95%. “fedex.com” experienced ups and downs, closing at 4.8%. “shipstation.com” remained steady, ending at 4.15%. “parcelcompare.com” fluctuated, finishing at 4.01%. “poferries.com” started strong but dipped to 4.0% by month’s end. “shippn.com” had a volatile month, closing at 1.83%.

Market Exposure

Competitor Count for UK Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 284
2026/07/02 300
2026/07/03 307
2026/07/04 313
2026/07/05 310
2026/07/06 310
2026/07/07 306
2026/07/08 294
2026/07/09 290
2026/07/10 295
2026/07/11 306
2026/07/12 310
2026/07/13 316
2026/07/14 318
2026/07/15 319
2026/07/16 301
2026/07/17 301
2026/07/18 276
2026/07/19 283
2026/07/20 269
2026/07/21 318
2026/07/22 316
2026/07/23 328
2026/07/24 320
2026/07/25 330
2026/07/26 335
2026/07/27 303
2026/07/28 307
2026/07/29 277
2026/07/30 268
2026/07/31 245

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July began with 284 advertisers, peaking at 335 mid-month. A decline followed, ending with 245 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
parcel2go.com 2.4%
royalmail.com 1.01%
sendmybag.com 0.83%
macropoint.com 0.48%
amazon.co.uk 0.27%
aferry.com -0.21%
ebay.co.uk -0.29%
fedex.com -1.44%
dhl.com -1.52%
ups.com -1.93%

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Parcel2go.com surged with a 2.40% increase, while ups.com faced a 1.93% decline in click share.

Campaign Efficiency

UK Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date parcelhero.com parcel2go.com fedex.com parcelcompare.com royalmail.com anyvan.com parcelmonkey.co.uk dhl.com ups.com interparcel.com
2026/07/01 10.51% 11.98% 7.29% 7.67% 1.91% 1.81% 5.87% 4.03% 4.1% 4.44%
2026/07/02 9.98% 8.44% 5.27% 7.86% 2.74% 1.86% 5.03% 3.08% 3.18% 3.42%
2026/07/03 9.77% 5.47% 5.86% 8.47% 2.19% 2.03% 6.61% 3.49% 4.29% 2.96%
2026/07/04 5.7% 4.79% 7.95% 7.7% 0.69% 4.67% 4.15% 3.3% 7.99% 3.31%
2026/07/05 7.72% 6.45% 6.74% 8.62% 1.06% 3.25% 6.57% 4.42% 7.1% 3.17%
2026/07/06 8.09% 4.53% 5.37% 7.95% 0.55% 2.04% 8.62% 3.95% 3.06% 4.66%
2026/07/07 8.94% 5.09% 6.42% 8.02% 0.81% 3.13% 10.35% 3.6% 2.3% 5.07%
2026/07/08 11.74% 7.68% 5.87% 6.67% 0.6% 2.23% 9.9% 2.99% 2.31% 5.23%
2026/07/09 8.66% 6.73% 7.2% 5.45% 0.68% 3.49% 10.35% 3.2% 1.28% 4%
2026/07/10 8.38% 8.92% 7.3% 5.54% 3.11% 3.57% 4.21% 3.03% 3.73% 3.55%
2026/07/11 9.02% 8.72% 10.53% 4.88% 3.91% 3.14% 1.13% 3.68% 6.97% 3.07%
2026/07/12 9.83% 13.2% 10.09% 4.51% 4.06% 3.08% 1.51% 3.66% 5.98% 3.19%
2026/07/13 9.52% 8.8% 5.95% 5.23% 2.15% 2.17% 5.75% 4.32% 2.11% 4.84%
2026/07/14 12.19% 10.39% 5.43% 4.16% 3.22% 2.59% 4.62% 2.58% 2.42% 3.87%
2026/07/15 10.62% 13.16% 5.75% 3.71% 2.81% 1.38% 2.14% 2.29% 3.87% 4.34%
2026/07/16 10.87% 14.74% 5.85% 3.97% 4.93% 2.36% 3.75% 2.2% 2.98% 3.28%
2026/07/17 5.72% 9.65% 9.45% 4.12% 3.17% 3.39% 1.82% 2.43% 3.96% 2.16%
2026/07/18 5.48% 5.51% 14.69% 4.06% 5.83% 5.22% 0.52% 1.96% 6.87% 0.26%
2026/07/19 9.43% 8.36% 11.88% 5.45% 5.06% 3.81% 2.2% 3.31% 7.06% 1.74%
2026/07/20 9.39% 15.37% 7.93% 3.75% 2.43% 2.99% 0.49% 1.92% 2.91% 2.8%
2026/07/21 12.19% 10.39% 5.43% 4.16% 3.22% 2.59% 4.62% 2.58% 2.42% 3.87%
2026/07/22 9.06% 8.79% 5.43% 4.71% 2.8% 3.28% 5.29% 2.5% 4.46% 3.28%
2026/07/23 10.31% 9.27% 7.11% 4.61% 4.33% 2.81% 3.7% 2.2% 4.21% 5.35%
2026/07/24 7.01% 10.32% 8.99% 4.18% 2.6% 2.35% 4.14% 3.06% 4.07% 3.47%
2026/07/25 9.55% 11.39% 7.02% 4.55% 2.38% 4.17% 3.55% 2.29% 3.15% 4.56%
2026/07/26 9.34% 10.92% 6.13% 5.63% 2.76% 3.85% 3.66% 3.45% 3.04% 3.13%
2026/07/27 8.71% 8.2% 4.11% 7.48% 3.49% 3.55% 5.75% 2.65% 2.03% 3.48%
2026/07/28 9.53% 11.6% 5.9% 7.9% 4.03% 4.16% 5.47% 1.43% 2.46% 2.98%
2026/07/29 13.21% 11.72% 3.54% 9.17% 4.95% 4.3% 3.74% 1.39% 3.39% 1.01%
2026/07/30 11.53% 6.96% 5.64% 9.54% 4.67% 3.29% 6.3% 1.87% 3.93% 1.41%
2026/07/31 12.97% 9.31% 7.4% 6.84% 3.74% 3.37% 3.17% 2.37% 2.03% 0.54%
  • parcelhero.com
  • parcel2go.com
  • fedex.com
  • parcelcompare.com
  • royalmail.com
  • anyvan.com
  • parcelmonkey.co.uk
  • dhl.com
  • ups.com
  • interparcel.com

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In July 2026, ParcelHero and Parcel2Go dominated PPC impressions, with ParcelHero peaking at 13.21% on July 29. FedEx saw a notable spike on July 18, reaching 14.69%. The month concluded with ParcelHero leading, followed by Parcel2Go.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services - Last month
  1. 1
    FedEx Official Site https://www.fedex.com

    For All Your Shipping Needs — Worldwide expertise in delivery services. Open an account & start shipping! Fast & reliable deliveries to more than 220 countries and territories. FedEx Possibilities. International Shipping. Trust FedEx.

  2. 2
    DPD Parcel Delivery | Parcel Drop Off & UK Tracking | Parcel2Go https://www.parcel2go.com

    Send with Parcel2Go and enjoy the UK's best parcel delivery services. Send today!

  3. 3
    Cheap Parcel Delivery - The UK's Best Shipping Prices https://www.parcelhero.com

    UK Cheap Parcel Delivery & International Courier Services

  4. 4
    Royal Mail Courier - Big & Small Parcel Delivery https://www.royalmail.com

    One Account For All Your Shipping Needs. UK, Worldwide, Small, Large Or Heavy- We Deliver.

  5. 5
    UPS Parcel Delivery https://www.ups.com

    UPS Official Site — Customise Your Shipments By Selecting UPS Access Point Delivery Or Collection. UPS Offers a...

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In the competitive world of logistics, FedEx, Parcel2Go, ParcelHero, Royal Mail, and UPS dominate Google’s PPC landscape. FedEx emphasizes global reach and reliability, while Parcel2Go highlights UK-centric services. ParcelHero focuses on affordability, Royal Mail on versatility, and UPS on customization. Each ad uniquely appeals to diverse shipping needs.

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