UK Logistics Shipping Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – UK

Google AI Overview visibility for Logistics Shipping Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.5400327293
89.4599672707
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 9%
Navigational 5%
Seasonal 0%
Local 4%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 UK Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fedex.com 33.47
ups.com 15.7
parcel2go.com 8.89
sendmybag.com 4.07
dhl.com 3.53
parcelhero.com 2.86
poferries.com 2.84
amazon.co.uk 2.61
shippn.com 1.86
dfds.com 1.8
others 22.37
  • fedex.com - 33.47%
  • ups.com - 15.7%
  • parcel2go.com - 8.89%
  • sendmybag.com - 4.07%
  • dhl.com - 3.53%
  • parcelhero.com - 2.86%
  • poferries.com - 2.84%
  • amazon.co.uk - 2.61%
  • shippn.com - 1.86%
  • dfds.com - 1.8%
  • others - 22.37%

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In the logistics PPC landscape, FedEx leads with 33.47% click share, followed by UPS at 15.7%. ‘Others’ collectively hold 22.37%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date dfds.com poferries.com parcelhero.com fedex.com parcel2go.com amazon.co.uk sendmybag.com shopify.com shipstation.com parcelcompare.com
2026/04/01 5.71% 4.83% 9.11% 5.73% 4.99% 7.1% 4.25% 2.96% 3.74% 5.18%
2026/04/02 3.19% 3.28% 7.43% 7.86% 5% 5.42% 3.81% 3.63% 5.09% 4.4%
2026/04/03 5.02% 6.24% 6.77% 9.68% 3.46% 4.13% 3.77% 3.66% 3.29% 2.84%
2026/04/04 2.91% 2.77% 7.43% 11.18% 4.98% 4.03% 4.39% 2.55% 4.48% 2.48%
2026/04/05 2.68% 4.21% 5.87% 9.76% 3.49% 4.39% 3.73% 2.93% 2.61% 2.66%
2026/04/06 3.93% 5.2% 7.11% 9.05% 3.78% 4.59% 3.64% 2.82% 4.11% 3.45%
2026/04/07 3.97% 3.48% 10.2% 10.13% 3.55% 3.02% 3.95% 2.22% 5% 4.69%
2026/04/08 4.87% 5.81% 10.26% 10.01% 2.66% 4.4% 4.5% 0.57% 3.43% 3.36%
2026/04/09 4.75% 5.35% 7.25% 11.19% 4.13% 3.28% 4.13% 4.16% 2.65% 3.39%
2026/04/10 3.66% 4% 9.02% 10.59% 2.33% 4.26% 3.91% 4.88% 2.64% 4.27%
2026/04/11 3.42% 3.55% 7.14% 9.31% 3.02% 4.9% 3.93% 5.51% 3.19% 4.23%
2026/04/12 3.75% 6.24% 5.91% 9.98% 2.78% 5.16% 3.77% 3.89% 3.76% 2.82%
2026/04/13 4.26% 4.28% 7.92% 8.41% 3.85% 7.31% 3.9% 6.03% 2.69% 3.86%
2026/04/14 3.73% 6.51% 7.93% 8.01% 4.77% 5.75% 4.09% 5.07% 3.04% 4.92%
2026/04/15 2.4% 6.64% 9.12% 8.73% 4.28% 4.6% 3.8% 4.87% 2.78% 4.86%
2026/04/16 2.15% 4.91% 8.79% 11.18% 5.89% 3.66% 4.19% 3.65% 3.13% 5.08%
2026/04/17 1.91% 5.73% 9.94% 12.44% 5.39% 2.79% 4.26% 3% 2.59% 3.61%
2026/04/18 4.62% 8.49% 7.09% 9.84% 3.56% 5.64% 3.32% 3.48% 3.07% 3.58%
2026/04/19 4.71% 3.86% 6.27% 10.78% 4.35% 5.56% 3.47% 3.57% 2.76% 4.61%
2026/04/20 4.49% 6.62% 8.42% 11.22% 3.86% 4.11% 4% 2.24% 2.65% 5.36%
2026/04/21 4.32% 3.92% 7.75% 12.02% 3.35% 5.86% 4.42% 2.18% 3.2% 6.06%
2026/04/22 5.1% 4.34% 7.07% 8.71% 4.79% 4.9% 4.07% 2.3% 3.21% 6.12%
2026/04/23 3.99% 2.38% 6.44% 8.14% 5.22% 8.38% 4.5% 2.87% 3.1% 5.32%
2026/04/24 7.33% 6.38% 7.15% 5.47% 2.96% 7.96% 4.52% 2.15% 3.03% 4.51%
2026/04/25 6.09% 4.62% 5.71% 9.73% 2.88% 5.85% 4.42% 2.96% 3.7% 3.26%
2026/04/26 4.58% 6.55% 5.79% 6.89% 3.99% 7.31% 4.65% 4.22% 3.72% 3.95%
2026/04/27 5.83% 7.68% 7.21% 7.41% 5.92% 5.77% 4.32% 3.66% 2.89% 4.38%
2026/04/28 5.51% 4.36% 9.95% 7.9% 4.23% 6.29% 4.16% 2.97% 3.44% 4.39%
2026/04/29 5.99% 5.85% 8.63% 6.68% 6.09% 7.03% 3.93% 2.41% 2.93% 3.95%
2026/04/30 8.02% 7.59% 7.57% 5.86% 5.6% 5.23% 4.45% 4% 3.28% 3.22%
  • dfds.com
  • poferries.com
  • parcelhero.com
  • fedex.com
  • parcel2go.com
  • amazon.co.uk
  • sendmybag.com
  • shopify.com
  • shipstation.com
  • parcelcompare.com

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April saw dynamic shifts in PPC spend share. DFDS.com started strong but dipped mid-month, ending at 8.02%. Poferries.com fluctuated, peaking at 8.49%. Parcelhero.com maintained a steady lead, closing at 7.57%. FedEx.com surged mid-month, finishing at 5.86%. Parcel2go.com and Amazon.co.uk showed consistent activity, while Sendmybag.com and Shopify.com had modest gains. Shipstation.com and Parcelcompare.com remained stable, with slight variations.

Market Exposure

Competitor Count for UK Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 261
2026/04/02 269
2026/04/03 279
2026/04/04 278
2026/04/05 284
2026/04/06 310
2026/04/07 309
2026/04/08 307
2026/04/09 305
2026/04/10 307
2026/04/11 299
2026/04/12 287
2026/04/13 310
2026/04/14 307
2026/04/15 291
2026/04/16 293
2026/04/17 288
2026/04/18 266
2026/04/19 274
2026/04/20 300
2026/04/21 278
2026/04/22 287
2026/04/23 286
2026/04/24 291
2026/04/25 273
2026/04/26 278
2026/04/27 298
2026/04/28 282
2026/04/29 271
2026/04/30 268

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April saw a dynamic shift in advertisers, starting at 261 and peaking at 310 mid-month. The month concluded with a slight decline to 268.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ups.com 4.38%
parcel2go.com 1.6%
amazon.co.uk 0.54%
dhl.com 0.52%
dfds.com 0.5%
shopify.com -0.27%
msc.com -0.31%
shippn.com -0.34%
anyvan.com -0.42%
fedex.com -5.49%

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UPS surged with a 4.38% click share increase, while FedEx faced a significant 5.49% decline. Parcel2Go gained 1.6%, contrasting with AnyVan’s 0.42% drop.

Campaign Efficiency

UK Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date parcelhero.com fedex.com parcel2go.com ups.com parcelcompare.com amazon.co.uk anyvan.com shopify.com shiply.com deliveroo.co.uk
2026/04/01 13.37% 9.08% 7.45% 3.33% 8.72% 3.38% 4.16% 2.21% 2% 2.95%
2026/04/02 11.48% 12.78% 6.94% 2.28% 6.42% 3.6% 4.29% 2.56% 2.83% 2.28%
2026/04/03 10.34% 15.56% 4.4% 4.62% 4.86% 2.2% 3.56% 2.75% 1.73% 3.33%
2026/04/04 11.18% 16.8% 5.59% 3.93% 4.6% 2.36% 4.92% 1.88% 2.18% 3.75%
2026/04/05 8.62% 15.94% 4.33% 5.14% 4.63% 2.5% 2.54% 2.19% 1.8% 2.72%
2026/04/06 10.4% 13.93% 5.26% 7.08% 5.29% 2.45% 1.66% 1.93% 1.46% 3.51%
2026/04/07 14.03% 16% 3.93% 4.5% 7.7% 1.99% 2.95% 1.67% 1.99% 3.06%
2026/04/08 14.4% 16.4% 3.4% 3.36% 5.79% 2.77% 3.93% 0.49% 1.86% 2.94%
2026/04/09 9.85% 17.64% 5.36% 3.42% 5.4% 1.59% 2.55% 2.97% 2.09% 1.98%
2026/04/10 11.98% 16.03% 3.13% 3.5% 7.3% 3.19% 2.85% 3.36% 2.35% 2.56%
2026/04/11 9.97% 14.05% 3.88% 10.22% 7.37% 3.08% 3.68% 3.82% 2.21% 2.9%
2026/04/12 8.81% 15.75% 3.68% 12.44% 4.45% 3.29% 2.41% 2.88% 2.49% 1.73%
2026/04/13 11.37% 13.57% 4.93% 3.53% 6.13% 3.47% 1.93% 4.47% 2.21% 1.56%
2026/04/14 11.89% 12.73% 6.74% 3% 7.4% 2.81% 1.6% 3.72% 2.04% 2.91%
2026/04/15 12.34% 13.43% 6.34% 2.85% 7.61% 2.17% 1.73% 3.49% 2.08% 1.82%
2026/04/16 11.72% 16.52% 7.07% 2.31% 8.68% 2.24% 1.47% 2.54% 1.96% 2.49%
2026/04/17 12.98% 18.89% 7.27% 3.22% 6.03% 1.95% 1.27% 2.25% 1.38% 2.92%
2026/04/18 8.42% 15.97% 4.73% 11.85% 5% 3.03% 1.62% 2.56% 2.75% 3.07%
2026/04/19 9.54% 15.78% 5.11% 10.15% 7.67% 3.2% 0.98% 2.41% 2.56% 2.93%
2026/04/20 11.46% 17.61% 5.19% 4.42% 7.79% 2.37% 1.29% 1.6% 1.73% 2.96%
2026/04/21 10.38% 19.54% 4.49% 1.73% 9.02% 2.71% 2.53% 1.58% 2.41% 3.42%
2026/04/22 9.06% 13.43% 6.37% 2.54% 9.74% 2.96% 1.16% 1.65% 2.92% 3.66%
2026/04/23 8.53% 13.25% 7.23% 3.91% 7.96% 4.63% 3.1% 2.14% 1.98% 2.95%
2026/04/24 11.18% 8.99% 3.81% 7.36% 8.07% 4.31% 1.39% 1.67% 2.07% 2.65%
2026/04/25 7.58% 15.37% 3.89% 12.92% 4.92% 3.76% 1.13% 2.1% 2.41% 2.8%
2026/04/26 9.8% 10.71% 5.27% 12.61% 7.17% 3.65% 1.19% 2.97% 3.32% 2.81%
2026/04/27 10.27% 11.59% 8.52% 5.31% 7.3% 3.53% 0.84% 2.69% 1.54% 2.3%
2026/04/28 14.52% 12.24% 5.43% 4.49% 7.14% 3.35% 1.3% 2.18% 2.68% 1.46%
2026/04/29 14.04% 10.34% 7.88% 6.12% 7.96% 3.69% 1.63% 1.83% 2.4% 1.86%
2026/04/30 12.39% 9.2% 6.89% 6.06% 5.63% 3.08% 2.94% 2.92% 1.77% 1.35%
  • parcelhero.com
  • fedex.com
  • parcel2go.com
  • ups.com
  • parcelcompare.com
  • amazon.co.uk
  • anyvan.com
  • shopify.com
  • shiply.com
  • deliveroo.co.uk

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April saw FedEx dominate with a peak impression share of 19.54% on the 21st. ParcelHero fluctuated, ending strong at 12.39%. UPS had notable spikes mid-month, while Parcel2Go and ParcelCompare showed steady growth.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services - Last month
  1. 1
    FedEx Official Site https://www.fedex.com

    For All Your Shipping Needs — International shipping solutions to suit your business needs. Open an account. Ship to Europe with...

  2. 2
    Parcel2Go | Cheap Parcel Delivery https://www.parcel2go.com

    Send with Parcel2Go and enjoy the UK's best parcel delivery services. Send today! Join millions of others and send with Parcel2Go. Compare quotes and send today! UK and Worldwide Delivery.

  3. 3
    Cheap Parcel Delivery - The UK's Best Shipping Prices https://www.parcelhero.com

    UK Cheap Parcel Delivery & International Courier Services

  4. 4
    Quick and Free Couriers | Larger Than A Parcel? https://www.shiply.com › couriers

    Prices From £23. Customer Rated Couriers. Collection & Delivery Service For Large, Bulky Goods. From £23. Compare Free Quotes Online.

  5. 5
    UPS Parcel Delivery https://www.ups.com

    UPS Official Site — Customise Your Shipments By Selecting UPS Access Point Delivery Or Collection. Send a Package, Create a Label, Compare Shipping Rates & Manage Your Deliveries. International & Domestic.

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, FedEx, Parcel2Go, ParcelHero, Shiply, and UPS dominate Google’s PPC landscape. FedEx emphasizes international solutions, while Parcel2Go and ParcelHero focus on affordability. Shiply targets bulky goods, and UPS highlights customizable delivery options. Each ad uniquely addresses diverse shipping needs.

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