UK Logistics Shipping Services - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – UK

Google AI Overview visibility for Logistics Shipping Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.8038320819
84.1961679181
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 10%
Navigational 5%
Seasonal 0%
Local 3%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 UK Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fedex.com 24.21
ups.com 16.97
parcel2go.com 13
sendmybag.com 4.45
dhl.com 3.5
poferries.com 3.49
parcelhero.com 2.58
amazon.co.uk 2.52
dfds.com 2.13
parcelcompare.com 1.83
others 25.32
  • fedex.com - 24.21%
  • ups.com - 16.97%
  • parcel2go.com - 13%
  • sendmybag.com - 4.45%
  • dhl.com - 3.5%
  • poferries.com - 3.49%
  • parcelhero.com - 2.58%
  • amazon.co.uk - 2.52%
  • dfds.com - 2.13%
  • parcelcompare.com - 1.83%
  • others - 25.32%

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FedEx leads with 24.21% click share, closely followed by UPS at 16.97%. Parcel2Go holds 13%, while ‘others’ collectively capture 25.32%.

Market Exposure

Share of Spend for the top 10 UK Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date parcel2go.com poferries.com parcelcompare.com parcelhero.com ups.com fedex.com dfds.com sendmybag.com amazon.co.uk aramex.com
2026/05/01 6.15% 5.91% 2.4% 5.09% 8.4% 8.14% 6.92% 6.07% 4.07% 3.62%
2026/05/02 5.88% 6.54% 2.33% 2.79% 9.37% 11.05% 2.53% 6.87% 2.94% 3.81%
2026/05/03 5.72% 7.11% 3.4% 4.91% 8.4% 9.43% 5.62% 5.16% 3.15% 3.77%
2026/05/04 5.22% 6.49% 3.68% 5.11% 7.19% 7.42% 6.63% 4.36% 2.86% 2.94%
2026/05/05 4.3% 6.07% 6.33% 9.3% 5.37% 7.79% 4.52% 4.81% 3.12% 3.23%
2026/05/06 5.29% 7.67% 5.12% 8.25% 2.78% 7.66% 4.38% 5.22% 2.84% 3.22%
2026/05/07 4.75% 6.7% 5.19% 10.01% 3.68% 6.01% 4.25% 5.39% 3.58% 3.36%
2026/05/08 4.49% 5.07% 5.39% 9.36% 4.63% 7.3% 4.1% 5.11% 3.21% 3.57%
2026/05/09 3.93% 5.94% 5.08% 7.88% 7.05% 8.29% 4.76% 5.09% 3.6% 3.4%
2026/05/10 4.35% 6.46% 6.06% 8.3% 7.82% 7.73% 3.77% 4.36% 2.7% 3.56%
2026/05/11 5.23% 5.81% 7.21% 8.01% 2.39% 6.1% 3.26% 3.75% 2.71% 3.58%
2026/05/12 7.49% 5.33% 8.1% 6.6% 1.45% 5.32% 3.27% 3.55% 2.5% 3.16%
2026/05/13 5.08% 5.67% 6.94% 7.01% 1.26% 5.76% 3.55% 3.33% 2.53% 3.57%
2026/05/14 5.87% 5.45% 7.42% 7.48% 2.1% 5.34% 3.65% 3.62% 2.2% 3.87%
2026/05/15 4.48% 5.06% 5.37% 9.33% 4.62% 7.28% 4.09% 5.1% 3.2% 3.56%
2026/05/16 6.46% 5.89% 6.4% 6.08% 5.45% 5.47% 4.14% 3.07% 2.62% 3.38%
2026/05/17 6.38% 6% 5.04% 5.75% 4.41% 6.04% 3.36% 3.17% 2.35% 3.09%
2026/05/18 7.51% 5.4% 5.94% 6.06% 2.43% 6.17% 3.5% 3.19% 2.53% 3.48%
2026/05/19 8.43% 5.87% 5.91% 6.92% 1.47% 4.43% 3.42% 3.23% 3.39% 3.29%
2026/05/20 7.13% 6.1% 5.18% 7.2% 2.44% 2.24% 3.79% 4.05% 2.79% 2.94%
2026/05/21 8.7% 5.05% 4.35% 5.89% 1.8% 2.35% 4.29% 3.69% 3.26% 4.36%
2026/05/22 6.47% 5.21% 6.07% 5.58% 2.68% 2.51% 3.8% 3.8% 3.01% 4.25%
2026/05/23 7.11% 6.01% 5.85% 5.94% 4.97% 2.85% 4.19% 3.42% 2.68% 3.31%
2026/05/24 6.69% 5.67% 4.23% 4.61% 5.29% 5.16% 3.88% 3.79% 2.94% 2.96%
2026/05/25 6.49% 5.58% 4.89% 4.75% 2.83% 4.49% 3.79% 3.08% 2.15% 3.25%
2026/05/26 7.98% 5.82% 6% 6.35% 2.15% 3.71% 3.41% 3.35% 2.77% 2.96%
2026/05/27 8.85% 6.27% 5.87% 5.58% 2.16% 2.92% 3.72% 3.59% 2.4% 3.41%
2026/05/28 9.3% 6.88% 6.09% 6.19% 1.83% 3.01% 4.27% 3.58% 3.05% 2.86%
2026/05/29 7.68% 6.01% 6.17% 6.47% 1.78% 2.95% 3.8% 3.62% 3.2% 2.27%
2026/05/30 5.84% 6.6% 6.17% 6.44% 5.47% 5.28% 3.81% 2.9% 2.91% 2.42%
2026/05/31 7.61% 6.65% 6.58% 5.7% 4.85% 4.1% 3.77% 3.51% 3.05% 2.55%
  • parcel2go.com
  • poferries.com
  • parcelcompare.com
  • parcelhero.com
  • ups.com
  • fedex.com
  • dfds.com
  • sendmybag.com
  • amazon.co.uk
  • aramex.com

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In May 2026, ParcelHero led with a peak spend share of 10.01% on May 7. UPS and FedEx showed fluctuating trends, while Parcel2Go and POFerries maintained steady shares. The month concluded with ParcelHero’s dominance.

Market Exposure

Competitor Count for UK Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 268
2026/05/02 248
2026/05/03 257
2026/05/04 281
2026/05/05 285
2026/05/06 283
2026/05/07 277
2026/05/08 286
2026/05/09 270
2026/05/10 281
2026/05/11 323
2026/05/12 326
2026/05/13 337
2026/05/14 360
2026/05/15 286
2026/05/16 360
2026/05/17 373
2026/05/18 379
2026/05/19 371
2026/05/20 404
2026/05/21 412
2026/05/22 398
2026/05/23 385
2026/05/24 365
2026/05/25 385
2026/05/26 402
2026/05/27 393
2026/05/28 381
2026/05/29 378
2026/05/30 371
2026/05/31 376

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May began with 268 advertisers, fluctuating initially, then surged mid-month, peaking at 412 on May 21. The month concluded with 376 advertisers, reflecting a dynamic growth.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
parcel2go.com 5.78%
ebay.co.uk 0.7%
amazon.co.uk 0.61%
aferry.com 0.59%
poferries.com 0.58%
parcelcompare.com -0.18%
parcelhero.com -0.25%
dhl.com -0.37%
ups.com -4.02%
fedex.com -10.04%

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Parcel2go.com surged with a 5.78% increase, while fedex.com dropped by 10.04%.

Campaign Efficiency

UK Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date parcel2go.com parcelhero.com fedex.com ups.com parcelcompare.com poferries.com anyvan.com dfds.com dhl.com interparcel.com
2026/05/01 7.29% 6.49% 15.65% 14.91% 3.13% 2.74% 2.37% 4.29% 1.4% 0.6%
2026/05/02 6.89% 3.28% 20.31% 13.64% 3.02% 2.98% 2.22% 1.46% 2.49% 0.36%
2026/05/03 6.53% 6.84% 17.76% 12.88% 4.67% 3.22% 2.77% 3.64% 1.88% 0.09%
2026/05/04 5.63% 7.39% 13.15% 11.26% 7.02% 2.83% 1.3% 3.68% 2.72% 1.14%
2026/05/05 4.67% 11.65% 14.1% 8.69% 8.94% 2.65% 2.36% 2.6% 2.05% 1.02%
2026/05/06 7.09% 12.09% 13.82% 3.77% 7.78% 3.36% 1.13% 2.48% 2.31% 1.8%
2026/05/07 5.71% 14.57% 10% 5.52% 8.66% 3.08% 2.39% 2.95% 2.69% 2.8%
2026/05/08 5.21% 13.14% 12.8% 8.18% 7.12% 2.2% 1.53% 2.51% 3.37% 1.19%
2026/05/09 5.58% 11.26% 15.11% 10.55% 7.67% 2.55% 1.46% 2.83% 3.15% 1.63%
2026/05/10 5.02% 10.71% 13.21% 11.87% 7.92% 2.7% 1.58% 2.2% 3.56% 1.54%
2026/05/11 7.56% 10.95% 10.88% 3.28% 9.37% 2.48% 2.03% 1.85% 2.2% 2.19%
2026/05/12 10.02% 9.2% 9.15% 1.92% 10.74% 2.25% 1.71% 1.84% 2.33% 3.35%
2026/05/13 7.22% 9.61% 9.9% 1.6% 8.94% 2.33% 2.39% 1.99% 2.63% 3.74%
2026/05/14 8.47% 11.45% 9.11% 2.75% 9.99% 2.28% 2.47% 2.21% 2.23% 1.4%
2026/05/15 5.21% 13.14% 12.8% 8.18% 7.12% 2.2% 1.53% 2.51% 3.37% 1.19%
2026/05/16 7.64% 7.84% 10.58% 8.59% 6.91% 2.74% 1.99% 2.73% 1.97% 0.67%
2026/05/17 7.65% 6.65% 11.74% 6.76% 4.37% 2.82% 2.77% 2.13% 1.94% 0.58%
2026/05/18 9.58% 7.37% 10.77% 3.29% 4.96% 2.41% 2.38% 2.04% 1.59% 1.61%
2026/05/19 10.68% 8.77% 8.14% 2.2% 4.79% 2.8% 2.62% 2.11% 2.34% 2.02%
2026/05/20 9.72% 9.49% 4% 3.42% 4.15% 2.86% 2.53% 2.41% 2.27% 4.87%
2026/05/21 11.28% 8.25% 4.41% 2.44% 3.77% 2.48% 2.98% 2.95% 2.23% 2.63%
2026/05/22 8.32% 7.12% 4.9% 3.87% 5.42% 2.71% 2.25% 2.64% 1.65% 2.61%
2026/05/23 9.35% 6.26% 5.52% 7.68% 4.99% 2.94% 2.5% 2.91% 1.69% 1.01%
2026/05/24 7.97% 6.61% 9.82% 8.4% 3.47% 2.74% 2.88% 2.61% 2.29% 0.65%
2026/05/25 7.62% 6.64% 8.2% 3.92% 3.76% 2.56% 1.31% 2.33% 2.94% 5.09%
2026/05/26 10.13% 8.35% 6.55% 2.7% 4.77% 2.64% 1.9% 2.1% 2.27% 4.76%
2026/05/27 11.97% 7.7% 5.25% 2.62% 4.94% 2.85% 2.13% 2.29% 1.34% 4.01%
2026/05/28 12.85% 9.26% 5.59% 2.21% 4.84% 3.27% 2.63% 2.83% 1.44% 4.75%
2026/05/29 9.76% 9.16% 5.49% 2.26% 4.88% 2.84% 3.12% 2.49% 2.07% 3.02%
2026/05/30 6.92% 7.54% 9.78% 8.38% 5.16% 3.14% 3.48% 2.46% 2.06% 1.51%
2026/05/31 9.09% 7.56% 7.54% 7.41% 5.4% 3.1% 2.57% 2.42% 1.94% 1.6%
  • parcel2go.com
  • parcelhero.com
  • fedex.com
  • ups.com
  • parcelcompare.com
  • poferries.com
  • anyvan.com
  • dfds.com
  • dhl.com
  • interparcel.com

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In May 2026, Parcelhero.com led with a strong start, peaking mid-month. FedEx.com saw a decline, while UPS.com fluctuated. Parcel2go.com and Parcelcompare.com showed steady growth. The month ended with Parcelhero.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services - Last month
  1. 1
    FedEx Official Site - FedEx https://www.fedex.com

    Fast & reliable deliveries to more than 220 countries and territories. Worldwide expertise in delivery services. Open an account & start shipping!

  2. 2
    Parcel Price Drop Now On - From Only £2.05 + VAT https://www.interparcel.com

    Send A Parcel In The UK Or Abroad - We Make It Easy & Save You Money. Fast, Easy Service.

  3. 3
    Cheap Parcel Delivery - The UK's Best Shipping Prices https://www.parcelhero.com

    UK Cheap Parcel Delivery & International Courier Services

  4. 4
    Quick and Free Couriers | Larger Than A Parcel? https://www.shiply.com › couriers

    Prices From £23. Customer Rated Couriers.

  5. 5
    UPS Parcel Delivery - UPS Official Site https://www.ups.com

    Customise Your Shipments By Selecting UPS Access Point Delivery Or Collection. Send a Package, Create a Label, Compare Shipping Rates & Manage Your Deliveries. International & Domestic.

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In the competitive world of logistics, FedEx, Interparcel, ParcelHero, Shiply, and UPS dominate Google’s PPC ads. FedEx highlights global reach, while Interparcel and ParcelHero focus on affordability. Shiply emphasizes customer-rated services, and UPS offers customizable shipping solutions. Each ad uniquely appeals to diverse shipping needs.

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