UK Logistics Shipping Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – UK

Google AI Overview visibility for Logistics Shipping Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.6449287558
83.3550712442
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 9%
Navigational 7%
Seasonal 0%
Local 4%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 UK Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fedex.com 29.83
parcel2go.com 13.67
ups.com 11.36
sendmybag.com 3.77
dhl.com 3.5
parcelhero.com 2.43
amazon.co.uk 2.34
poferries.com 2.27
shippn.com 1.89
dfds.com 1.76
others 27.18
  • fedex.com - 29.83%
  • parcel2go.com - 13.67%
  • ups.com - 11.36%
  • sendmybag.com - 3.77%
  • dhl.com - 3.5%
  • parcelhero.com - 2.43%
  • amazon.co.uk - 2.34%
  • poferries.com - 2.27%
  • shippn.com - 1.89%
  • dfds.com - 1.76%
  • others - 27.18%

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FedEx leads with 29.83% click share, followed by ‘others’ at 27.18%. Parcel2Go and UPS trail with 13.67% and 11.36%, respectively.

Market Exposure

Share of Spend for the top 10 UK Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date parcelhero.com parcelcompare.com parcel2go.com fedex.com poferries.com shipstation.com sendmybag.com amazon.co.uk dfds.com ups.com
2026/06/01 7.23% 6.42% 8.87% 2.53% 6.08% 1.59% 3.1% 2.89% 3.97% 2.27%
2026/06/02 5.53% 6.36% 9.99% 2.8% 6.28% 1.92% 2.85% 3.48% 4.61% 1.91%
2026/06/03 4.48% 5.89% 9.34% 3.2% 5.74% 1.97% 2.8% 2.31% 4.24% 1.73%
2026/06/04 5.53% 6.42% 8.92% 5.34% 6.49% 2.74% 3.15% 2.99% 4.83% 2.1%
2026/06/05 3.98% 5.31% 9.96% 3.92% 5.55% 3.45% 2.69% 2.54% 4.36% 2.2%
2026/06/06 3.94% 5.46% 8.56% 4.42% 5.77% 3.77% 2.73% 2.65% 4.07% 4.34%
2026/06/07 3.86% 5.98% 9.17% 5.41% 5.25% 3.02% 2.55% 2.47% 4.34% 4.26%
2026/06/08 4.63% 6.25% 9.27% 5.7% 5.09% 3.29% 2.56% 2.66% 3.93% 2.34%
2026/06/09 4.54% 5.93% 8.57% 6.37% 5.29% 2.59% 3.02% 2.97% 3.89% 2.17%
2026/06/10 6.44% 5.5% 8.13% 6.36% 5.68% 2.82% 3% 2.24% 4.47% 2.26%
2026/06/11 4.89% 5.24% 7.3% 6.74% 4.89% 2.61% 2.79% 3.09% 3.4% 1.24%
2026/06/12 4.51% 4.45% 5.4% 6.74% 5.23% 2.79% 3.22% 2.43% 3.02% 2.43%
2026/06/13 3.65% 4.11% 7.07% 6.74% 4.1% 3.79% 3.23% 2.78% 2.92% 4.26%
2026/06/14 4.55% 5.23% 5.11% 7% 4.93% 2.75% 2.85% 4% 3.75% 4.63%
2026/06/15 5.28% 5.86% 5.06% 8.61% 5.03% 2.98% 3.76% 3.23% 3.43% 2.19%
2026/06/16 6.55% 6.6% 6.63% 8.69% 1.34% 3.37% 4.06% 2.76% 3.46% 1.74%
2026/06/17 5.45% 6.82% 4.14% 8.53% 0% 3.64% 3.68% 2.62% 3.52% 1.81%
2026/06/18 5.72% 6.52% 5.97% 6.12% 1.41% 3.6% 3.39% 2.47% 3.54% 2.07%
2026/06/19 4.54% 4.21% 6.48% 3.91% 0.44% 3.71% 2.96% 4.01% 4.63% 1.71%
2026/06/20 5.01% 5.03% 7.33% 8.83% 0.41% 4.92% 4.27% 3.43% 5.28% 7.62%
2026/06/21 4.57% 4.76% 6.39% 9.14% 0.93% 5.7% 4.31% 3.56% 4.33% 8.55%
2026/06/22 5.53% 6.09% 9.97% 8.6% 1.07% 4.21% 4.52% 3.41% 5.09% 4.26%
2026/06/23 5.41% 5.61% 7.72% 6.82% 2.74% 3.74% 3.64% 3.09% 3.61% 3.27%
2026/06/24 5.38% 5.63% 6.03% 8% 3.95% 3.92% 4.26% 3.31% 3.11% 3.25%
2026/06/25 5.04% 4.39% 9.92% 8.33% 3.72% 4.93% 3.82% 3.05% 3.09% 1.89%
2026/06/26 5.18% 3.91% 8.34% 10.63% 4.18% 5.6% 4.28% 3.43% 2.32% 2.56%
2026/06/27 5.32% 3.47% 7.83% 10.86% 4.38% 5% 4.68% 3.95% 2.66% 6.51%
2026/06/28 4.69% 3.27% 6.5% 10.65% 3.29% 6.25% 4.24% 2.99% 2.18% 4.91%
2026/06/29 6.55% 4.69% 5.88% 6.99% 4.48% 4.29% 3.19% 3.36% 2.9% 2.56%
2026/06/30 7.59% 7.39% 6.63% 6.05% 5.48% 4.74% 3.75% 3.6% 3.4% 3.1%
  • parcelhero.com
  • parcelcompare.com
  • parcel2go.com
  • fedex.com
  • poferries.com
  • shipstation.com
  • sendmybag.com
  • amazon.co.uk
  • dfds.com
  • ups.com

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In June 2026, Parcel2Go led with consistent high spend, peaking early. FedEx surged mid-month, while UPS spiked late. ParcelHero and ParcelCompare showed fluctuations, ending strong. P&O Ferries and ShipStation had modest gains.

Market Exposure

Competitor Count for UK Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 399
2026/06/02 402
2026/06/03 393
2026/06/04 385
2026/06/05 390
2026/06/06 380
2026/06/07 374
2026/06/08 391
2026/06/09 367
2026/06/10 356
2026/06/11 366
2026/06/12 361
2026/06/13 355
2026/06/14 352
2026/06/15 344
2026/06/16 325
2026/06/17 348
2026/06/18 344
2026/06/19 329
2026/06/20 304
2026/06/21 299
2026/06/22 319
2026/06/23 305
2026/06/24 319
2026/06/25 309
2026/06/26 300
2026/06/27 290
2026/06/28 288
2026/06/29 307
2026/06/30 292

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June saw a fluctuating trend in distinct advertisers, starting at 399 and ending at 292. The month experienced a notable decline, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fedex.com 5.84%
ups.com 1.29%
dhl.com 1.21%
royalmail.com 0.66%
sendmybag.com 0.54%
dfds.com -0.38%
portablespace.co.uk -0.43%
ebay.co.uk -0.78%
poferries.com -1.61%
parcel2go.com -3.27%

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FedEx soared with a 5.84% click share increase, while Parcel2Go plummeted by 3.27%. UPS and DHL also gained, whereas P&O Ferries and eBay saw declines.

Campaign Efficiency

UK Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date parcelhero.com parcelcompare.com fedex.com parcel2go.com parcelmonkey.co.uk ups.com dhl.com interparcel.com amazon.co.uk anyvan.com
2026/06/01 10.25% 5.55% 4.12% 10.41% 1.58% 2.93% 1.58% 3.88% 2.29% 2.52%
2026/06/02 9.03% 5.17% 4.72% 12.42% 2.24% 2.7% 1.14% 4.48% 2.87% 2.67%
2026/06/03 7.88% 5.19% 5.53% 12.08% 2.61% 2.33% 1.37% 4.15% 1.94% 2.16%
2026/06/04 8.73% 5.36% 9.19% 10.68% 1.69% 2.92% 1.48% 5.18% 2.32% 2.27%
2026/06/05 5.78% 4.4% 6.62% 13.15% 1.2% 2.96% 1.44% 5.77% 2.17% 2.72%
2026/06/06 6.03% 5.09% 7.71% 10.85% 0.62% 6.75% 1.95% 3.09% 2.28% 3.04%
2026/06/07 6.33% 5.75% 9.57% 10.38% 0.47% 6.6% 1.91% 1.52% 2.38% 3.43%
2026/06/08 7.62% 5.36% 9.32% 11.26% 0.86% 3.29% 1.1% 7.51% 2.09% 3.17%
2026/06/09 6.93% 4.91% 10.93% 9.71% 1.66% 3.09% 1.28% 5.22% 2.48% 1.64%
2026/06/10 10.44% 4.39% 10.19% 8.65% 2.19% 2.98% 1.4% 6.79% 1.87% 1.21%
2026/06/11 7.36% 4.27% 10.63% 7.67% 1.94% 1.58% 1.27% 4.94% 2.28% 1.92%
2026/06/12 7.74% 5.21% 11.01% 5.73% 1.37% 3.56% 1.74% 2.79% 2.09% 3.17%
2026/06/13 6.66% 4.55% 11.39% 7.27% 0.61% 6.61% 2.07% 1.88% 2.41% 2.03%
2026/06/14 8.41% 7.83% 11.18% 4.89% 1.23% 6.99% 2.79% 4.06% 2.93% 1.76%
2026/06/15 9.08% 7.72% 13.53% 5.98% 1.78% 3.09% 2.76% 3.58% 2.67% 0.98%
2026/06/16 9.77% 8.9% 12.4% 7.15% 4.9% 2.13% 1.49% 5.55% 1.93% 1.25%
2026/06/17 7.59% 8.67% 12.38% 5.43% 5.26% 2.25% 2.07% 5.19% 2.13% 1.99%
2026/06/18 9.57% 7.42% 9.14% 6.27% 4.77% 2.53% 3.78% 2.83% 2.38% 1.1%
2026/06/19 7.77% 6.56% 6.04% 7.96% 4.4% 2.05% 2.01% 6.89% 3.01% 1.29%
2026/06/20 8.1% 7.16% 13.96% 7.19% 3.18% 9.22% 2.19% 3.09% 2.06% 1.39%
2026/06/21 8.52% 8.25% 14.04% 6.44% 2.6% 10.84% 2.31% 3.4% 1.95% 1.21%
2026/06/22 9.96% 7.04% 12.16% 8.58% 2.81% 4.48% 1.35% 3.26% 1.87% 1.33%
2026/06/23 8.58% 7.01% 10.07% 9.28% 2.98% 3.86% 2.2% 2.26% 1.74% 2.2%
2026/06/24 9.03% 8.08% 11.97% 7.57% 6.26% 3.53% 1.94% 4.92% 1.71% 1.82%
2026/06/25 9.4% 5.48% 13.05% 10.65% 5.77% 2.01% 2.07% 3.76% 1.73% 2.12%
2026/06/26 10.69% 5.76% 16.4% 8.77% 3.27% 2.93% 2.12% 2.55% 1.83% 2.52%
2026/06/27 8.33% 5.04% 16.86% 7.94% 1.06% 8.1% 1.54% 2.29% 2.23% 4.14%
2026/06/28 6.9% 3.98% 15.83% 7.31% 1.79% 6.5% 2.41% 4.21% 1.58% 3.06%
2026/06/29 11.3% 6.89% 9.87% 6.09% 5.17% 2.69% 2.34% 6.5% 1.78% 2.48%
2026/06/30 13.12% 10.91% 9.11% 8.46% 5% 3.86% 3.71% 2.41% 2.03% 1.47%
  • parcelhero.com
  • parcelcompare.com
  • fedex.com
  • parcel2go.com
  • parcelmonkey.co.uk
  • ups.com
  • dhl.com
  • interparcel.com
  • amazon.co.uk
  • anyvan.com

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In June 2026, FedEx dominated with a peak impression share of 16.86% on the 27th. ParcelHero and Parcel2Go showed fluctuations, ending strong at 13.12% and 8.46%, respectively. ParcelCompare surged to 10.91% on the 30th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services - Last month
  1. 1
    FedEx Official Site | FedEx https://www.fedex.com

    Worldwide expertise in delivery services. Open an account & start shipping! Fast & reliable deliveries to more than 220 countries and territories. Europe.

  2. 2
    Shippo Shipping Intelligence - Daily Shipping Dashboards https://www.goshippo.com

    See daily dashboard updates and spot issues early.

  3. 3
    Parcelcompare https://www.parcelcompare.com

    Send parcels worldwide from only £2.79. Same day collection, door to door delivery. Express or...

  4. 4
    Cheap Parcel Delivery - The UK's Best Shipping Prices https://www.parcelhero.com

    UK Cheap Parcel Delivery & International Courier Services

  5. 5
    Royal Mail Courier - Big & Small Parcel Delivery https://www.royalmail.com

    One Account For All Your Shipping Needs. UK, Worldwide, Small, Large Or Heavy- We Deliver.

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In the competitive world of logistics, FedEx stands out with its global reach, while Shippo offers real-time insights. Parcelcompare and Parcelhero emphasize affordability and convenience, and Royal Mail highlights versatility in handling diverse parcel sizes. Each ad showcases unique strengths, catering to varied shipping needs.

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