UK Logistics Shipping Services - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – UK

Google AI Overview visibility for Logistics Shipping Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.204982701
89.795017299
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 10%
Navigational 5%
Seasonal 0%
Local 2%
Problem Solving 12%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fedex.com 20.54
parcel2go.com 11.74
ups.com 9.18
royalmail.com 6.81
dhl.com 5.46
sendmybag.com 4.16
parcelhero.com 2.61
poferries.com 2.39
parcelcompare.com 2.11
dfds.com 1.76
others 33.24
  • fedex.com - 20.54%
  • parcel2go.com - 11.74%
  • ups.com - 9.18%
  • royalmail.com - 6.81%
  • dhl.com - 5.46%
  • sendmybag.com - 4.16%
  • parcelhero.com - 2.61%
  • poferries.com - 2.39%
  • parcelcompare.com - 2.11%
  • dfds.com - 1.76%
  • others - 33.24%

Copyright © Adthena. All rights reserved.

FedEx leads with 20.54% click share, followed by Parcel2Go at 11.74%. Others dominate with 33.24%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date parcelhero.com freight-amazon.com parcel2go.com fedex.com shipstation.com poferries.com parcelcompare.com anyvan.com sendmybag.com royalmail.com
2025/11/01 2.72% 5.04% 4.34% 4.98% 2.38% 1.95% 2.07% 3.78% 3.1% 2.06%
2025/11/02 3.96% 5.13% 5.35% 4.28% 2.75% 0.8% 2.92% 3.98% 3.11% 2.01%
2025/11/03 7.48% 5.01% 5.01% 4.36% 2.09% 2.62% 5.47% 3.1% 2.14% 1.86%
2025/11/04 7.12% 4.22% 3.96% 2.5% 2.11% 2.06% 5.95% 2.93% 2.43% 1.93%
2025/11/05 7.41% 3.84% 3.4% 1.09% 2.63% 2.58% 5.65% 3.14% 2.7% 1.89%
2025/11/06 7.45% 3.74% 4.13% 2.71% 3.28% 2.57% 5.33% 3.17% 2.44% 2.06%
2025/11/07 7.4% 3.74% 4.16% 1.72% 2.66% 2.97% 5.3% 2.84% 2.41% 2.3%
2025/11/08 3.19% 3.92% 4.6% 3.81% 4.63% 3.22% 2.02% 3.16% 3.71% 3.12%
2025/11/09 4.52% 5.72% 4.07% 5.1% 3.63% 2.55% 3.56% 3.44% 3.3% 2.8%
2025/11/10 8.06% 3.44% 5.33% 1.75% 2.41% 2.01% 5.97% 3.88% 2.59% 3.37%
2025/11/11 7.47% 3.83% 4.55% 1.66% 2.07% 2.17% 5.47% 3.27% 2.39% 2.9%
2025/11/12 7.99% 3.02% 4.77% 1.46% 3.09% 3.1% 6.42% 2.58% 2.61% 3.29%
2025/11/13 7.53% 3.57% 3.59% 1.86% 2.93% 3.48% 5.17% 2.34% 2.48% 4.62%
2025/11/14 7.75% 3.31% 4.85% 1.74% 3.79% 2.82% 4.57% 2.55% 2.72% 3.01%
2025/11/15 2.69% 4.92% 5.02% 2.12% 3.4% 4.23% 2.66% 3.23% 3.02% 3.09%
2025/11/16 5.29% 4.87% 4.2% 3.58% 3.28% 2.99% 3.71% 2.59% 3.1% 4%
2025/11/17 7.24% 3.22% 3.9% 2.46% 2.38% 3.52% 5% 2.14% 2.27% 4.81%
2025/11/18 7.13% 3.11% 4.82% 2.86% 3.32% 3.34% 4.87% 2.95% 2.51% 4.8%
2025/11/19 7.75% 2.79% 4.42% 3.12% 3.43% 3.26% 5.18% 2.18% 2.68% 3.96%
2025/11/20 7.13% 3.98% 5.39% 1.72% 2.99% 2.09% 4.21% 3.8% 2.66% 2.76%
2025/11/21 5.75% 3.44% 4.17% 1.48% 3.7% 2.89% 4.52% 2.59% 2.61% 3.32%
2025/11/22 2.68% 3.64% 4.32% 1.91% 5.38% 3.59% 3.56% 3.17% 2.61% 3.19%
2025/11/23 3.76% 5.23% 3.11% 4.17% 5.46% 2.19% 2.74% 2.69% 2.47% 3.62%
2025/11/24 7% 4.12% 3.89% 3.85% 4.7% 3.18% 4.38% 2.76% 1.92% 3.2%
2025/11/25 6.06% 3.5% 3.88% 5.07% 4.48% 3% 3.68% 2.2% 2.19% 5.33%
2025/11/26 5.58% 4.97% 4.06% 3.66% 5.51% 2.86% 4.61% 2.9% 2.18% 2.18%
2025/11/27 7.03% 4.73% 4.87% 4.08% 5.58% 3.77% 4.21% 2.81% 2.44% 2.3%
2025/11/28 5.53% 4.45% 4.84% 3.85% 5.63% 3.08% 3.1% 3.31% 2.76% 1.63%
2025/11/29 6.13% 5.3% 5.16% 4.18% 4.89% 4.07% 4.28% 3.18% 3.05% 1.67%
2025/11/30 6.17% 6.03% 5.01% 4.9% 4.21% 3.79% 3.72% 2.97% 2.81% 1.94%
  • parcelhero.com
  • freight-amazon.com
  • parcel2go.com
  • fedex.com
  • shipstation.com
  • poferries.com
  • parcelcompare.com
  • anyvan.com
  • sendmybag.com
  • royalmail.com

Copyright © Adthena. All rights reserved.

In November 2025, ParcelHero’s PPC spend surged mid-month, peaking at 8.06% on the 10th. Freight-Amazon’s spend fluctuated, ending at 6.03%. Parcel2Go maintained steady growth, closing at 5.01%. FedEx’s spend dipped early but recovered to 4.9%. ShipStation’s spend peaked at 5.63% on the 28th. PoFerries saw a mid-month rise, finishing at 3.79%. ParcelCompare’s spend varied, ending at 3.72%. AnyVan’s spend remained stable, closing at 2.97%. SendMyBag’s spend was consistent, ending at 2.81%. RoyalMail’s spend peaked mid-month, closing at 1.94%.

Market Exposure

Competitor Count for UK Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 496
2025/11/02 497
2025/11/03 509
2025/11/04 522
2025/11/05 520
2025/11/06 520
2025/11/07 512
2025/11/08 505
2025/11/09 499
2025/11/10 510
2025/11/11 525
2025/11/12 513
2025/11/13 500
2025/11/14 492
2025/11/15 475
2025/11/16 468
2025/11/17 489
2025/11/18 468
2025/11/19 473
2025/11/20 476
2025/11/21 484
2025/11/22 483
2025/11/23 463
2025/11/24 476
2025/11/25 451
2025/11/26 443
2025/11/27 440
2025/11/28 444
2025/11/29 430
2025/11/30 440

Copyright © Adthena. All rights reserved.

November began with 496 advertisers, peaking at 525 mid-month. A decline followed, ending with 440 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ups.com 5.28%
fedex.com 3.16%
shipstation.com 0.28%
hapag-lloyd.com 0.24%
postoffice.co.uk 0.12%
lutonairportexpress.co.uk -0.48%
parcelhero.com -0.51%
parcelcompare.com -0.57%
sendmybag.com -0.62%
parcel2go.com -1.05%

Copyright © Adthena. All rights reserved.

UPS.com and FedEx.com surged in click share, while Parcel2Go.com and SendMyBag.com saw declines.

Campaign Efficiency

UK Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date fedex.com parcelhero.com parcel2go.com ups.com parcelcompare.com shipstation.com dhl.com freight-amazon.com royalmail.com anyvan.com
2025/11/01 10.98% 2.85% 5.68% 7.35% 2.06% 2.11% 3.55% 2.65% 3.1% 3.6%
2025/11/02 9% 4.28% 6.46% 7.68% 3.37% 2.72% 3.35% 3.06% 3% 4.04%
2025/11/03 9.72% 9.4% 5.88% 2.31% 7.16% 1.89% 2.37% 2.44% 2.62% 3.25%
2025/11/04 6.45% 8.94% 5.37% 1.37% 8% 2.36% 2.78% 2.38% 2.83% 3.08%
2025/11/05 2.7% 9.36% 4.77% 1.12% 7.46% 2.59% 2.93% 2.32% 3.18% 3.19%
2025/11/06 6.47% 9.43% 5.65% 0.02% 6.93% 3.34% 3.26% 2.36% 3.25% 3.22%
2025/11/07 3.97% 10.11% 5.82% 0.02% 6.92% 3% 3.41% 2.02% 3.55% 2.9%
2025/11/08 8.85% 3.36% 6.18% 0.01% 2.01% 4.4% 3.24% 2.35% 4.6% 3.22%
2025/11/09 12.59% 5.27% 5.49% 0.01% 4.22% 3.31% 3.64% 2.97% 4.13% 3.38%
2025/11/10 3.97% 10.15% 7.05% 0.01% 7.57% 2.88% 3.2% 1.78% 5.28% 3.98%
2025/11/11 4.58% 9.71% 6.36% 0.01% 7.28% 1.68% 2.48% 2.1% 4.79% 3.23%
2025/11/12 3.2% 10.29% 6.71% 0.76% 8.6% 2.83% 2.96% 1.67% 5.01% 2.67%
2025/11/13 4.52% 9.29% 4.88% 1.12% 6.55% 2.89% 2.66% 1.77% 6.61% 1.86%
2025/11/14 4.08% 10.73% 6.3% 1.48% 6.09% 3.88% 3.14% 1.77% 5.51% 2.42%
2025/11/15 4.69% 3.11% 7.02% 5.49% 2.6% 3.4% 3.68% 2.63% 6.41% 3.37%
2025/11/16 8.4% 6.95% 6.05% 7.76% 4.39% 2.67% 3.63% 2.81% 5.64% 2.78%
2025/11/17 5.68% 10.11% 5.26% 2.15% 7.43% 2.01% 3.36% 1.93% 7.51% 2.13%
2025/11/18 7.05% 8.88% 7.07% 2.23% 6.05% 3.63% 3.28% 1.82% 7.06% 2.92%
2025/11/19 7.47% 10.62% 6.24% 0.88% 7.1% 3.64% 2.76% 1.52% 5.21% 2.58%
2025/11/20 3.45% 10.75% 6.83% 2.2% 6.26% 2.92% 3.61% 2% 4.47% 3.99%
2025/11/21 3.7% 6.6% 5.95% 2.33% 6.35% 3.66% 3.82% 1.97% 5.88% 2.41%
2025/11/22 4.85% 3.3% 5.58% 6.71% 5.41% 5.45% 3.64% 1.99% 4.52% 3.14%
2025/11/23 9.78% 4.16% 4.02% 7.76% 2.78% 4.77% 3.32% 3.16% 5.14% 2.3%
2025/11/24 9.04% 9.61% 5.12% 2.1% 6.04% 4.13% 3.28% 2.11% 4.98% 2.95%
2025/11/25 11.94% 6.95% 5.45% 1.59% 4.82% 4.3% 3.36% 1.78% 6.52% 2%
2025/11/26 8.02% 6.33% 5.63% 2.3% 7.3% 4.95% 3.71% 2.69% 3.55% 2.8%
2025/11/27 8.97% 8.68% 6% 1.68% 6.37% 5.62% 3.55% 2.88% 3.7% 2.56%
2025/11/28 8.74% 6.77% 6.1% 1.63% 4.58% 5.23% 3.84% 2.3% 2.31% 3.26%
2025/11/29 9.75% 7.24% 6.56% 6.5% 5.95% 3.98% 3.27% 2.79% 2.73% 3.04%
2025/11/30 11.44% 8% 6.41% 6.07% 5.17% 3.96% 3.37% 3.13% 2.95% 2.9%
  • fedex.com
  • parcelhero.com
  • parcel2go.com
  • ups.com
  • parcelcompare.com
  • shipstation.com
  • dhl.com
  • freight-amazon.com
  • royalmail.com
  • anyvan.com

Copyright © Adthena. All rights reserved.

FedEx’s impression share fluctuated, peaking at 12.59% on November 9. ParcelHero maintained a strong presence, while UPS saw a mid-month dip. By month’s end, FedEx led, closing at 11.44%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services - Last month
  1. 1
    FedEx https://www.fedex.com › ship › europe

    FedEx Official Site — Ship to Europe with ease. Open a FedEx account and get 40% Off in your 1st shipment. Open a...

  2. 2
    Parcel2Go https://www.parcel2go.com

    Parcel2Go UK — Parcel2Go is the UK's leading parcel delivery comparison site. Choose from 20+ couriers! No...

  3. 3
    UK & International Parcel Delivery | ParcelCompare https://www.parcelcompare.com

    We pick-up from your door, and offer same day collection from most locations across the UK. With over 30 years' experience, we're one of the UK's...

  4. 4
    Cheap Parcel Delivery | The UK's Best Shipping Prices https://www.parcelhero.com

    Whether you’re sending a parcel in the UK or abroad, we make it easy to save you money

  5. 5
    Send My Bag | Send Luggage & Ship Boxes https://www.sendmybag.com

    For Leisure, Relocation, Students - Everyone. Worldwide Door To Door Delivery Service. Send...

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, FedEx entices with a 40% discount for new accounts, while Parcel2Go offers a vast courier choice. ParcelCompare highlights its 30-year expertise, ParcelHero focuses on cost savings, and Send My Bag caters to diverse shipping needs.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports