UK Logistics Shipping Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – UK

Google AI Overview visibility for Logistics Shipping Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.95415216108
92.0458478389
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 9%
Navigational 5%
Seasonal 0%
Local 5%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 UK Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fedex.com 25.65
ups.com 17.8
parcel2go.com 11.97
sendmybag.com 4.67
poferries.com 3.24
amazon.co.uk 2.9
dhl.com 2.5
parcelcompare.com 2.05
dfds.com 1.98
shippn.com 1.97
others 25.27
  • fedex.com - 25.65%
  • ups.com - 17.8%
  • parcel2go.com - 11.97%
  • sendmybag.com - 4.67%
  • poferries.com - 3.24%
  • amazon.co.uk - 2.9%
  • dhl.com - 2.5%
  • parcelcompare.com - 2.05%
  • dfds.com - 1.98%
  • shippn.com - 1.97%
  • others - 25.27%

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In the logistics PPC landscape, FedEx leads with 25.65% click share, closely followed by ‘others’ at 25.27%. UPS holds 17.8%, while Parcel2Go captures 11.97%.

Market Exposure

Share of Spend for the top 10 UK Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date parcelhero.com parcelcompare.com amazon.co.uk poferries.com dfds.com shopify.com parcel2go.com ups.com fedex.com shiply.com
2026/03/01 4.58% 3.58% 5.07% 6.83% 5.48% 6.04% 4.3% 5.98% 5.02% 3.55%
2026/03/02 6.58% 5.31% 2.49% 7.6% 6.69% 2.5% 5.78% 3.59% 4.2% 3.15%
2026/03/03 8.15% 7.15% 5.33% 6.72% 5.42% 0.5% 4.72% 2.59% 4.46% 3.56%
2026/03/04 6.2% 7.14% 5.65% 5.45% 4.85% 0.5% 6.7% 2.48% 4.29% 4.27%
2026/03/05 5.27% 5.13% 4.33% 5.58% 4.3% 5.81% 4.71% 2.84% 4.5% 3.62%
2026/03/06 4.82% 5.14% 6.27% 6.57% 3.91% 5.2% 6.04% 4.11% 3.65% 3.43%
2026/03/07 2.79% 5.36% 8.08% 6.85% 4.74% 6.12% 5.15% 6.22% 3.8% 3.84%
2026/03/08 3.01% 3.63% 7.28% 3.86% 5.26% 5.38% 6.57% 11.75% 4.43% 3.62%
2026/03/09 4.82% 6.69% 5.48% 6.03% 5.23% 3.97% 4.86% 2.62% 3.45% 5.55%
2026/03/10 5.85% 8.09% 4.66% 4.35% 4.07% 5.72% 5.47% 2.89% 4.02% 4.66%
2026/03/11 7.09% 7.46% 7.99% 5.46% 2.35% 5.87% 3.98% 2.4% 8.75% 3.88%
2026/03/12 4.94% 5.98% 4.01% 6.09% 4.17% 4.56% 5.78% 2.78% 7.65% 3.47%
2026/03/13 4.29% 7.21% 4.99% 6.94% 5.82% 4.65% 4.53% 2.26% 7.79% 2.85%
2026/03/14 3.92% 8.15% 4.15% 6.14% 5.39% 5.45% 4.7% 6.11% 7.06% 6.24%
2026/03/15 4.29% 8.19% 4.69% 5.29% 4.65% 4.54% 5.66% 7.87% 5.63% 6.03%
2026/03/16 4.89% 5.3% 6.89% 8.08% 5.52% 4.04% 5.7% 3.41% 3.73% 2.79%
2026/03/17 4.82% 5.37% 7.2% 7.55% 5.16% 6.36% 5.11% 2.58% 6.44% 1.88%
2026/03/18 3.91% 6.74% 4.08% 6.29% 3.37% 6.06% 5.59% 1.6% 5.92% 4.48%
2026/03/19 3.55% 4.75% 4.15% 6.3% 2.9% 5.04% 6.02% 3.58% 8.88% 5.08%
2026/03/20 3.17% 3.97% 6.19% 6.89% 4.27% 5.7% 3.98% 4.96% 7.65% 5.26%
2026/03/21 2.98% 4.65% 4.3% 5.65% 5.1% 5.52% 4.68% 7.19% 10.01% 6.72%
2026/03/22 2.77% 2.33% 6.84% 6.01% 3.73% 5.55% 5.31% 6.27% 10.07% 6.83%
2026/03/23 4.19% 4% 5.47% 3.4% 3.64% 6.78% 6.61% 5.67% 4.7% 4.97%
2026/03/24 4.81% 5.35% 7.17% 7.53% 5.15% 6.34% 5.1% 2.57% 6.42% 1.88%
2026/03/25 4.01% 7.74% 4.29% 6.11% 5.06% 2.61% 6.61% 6.78% 9.61% 3.41%
2026/03/26 4.04% 8.07% 3.85% 8.56% 5.21% 5.37% 7.54% 5.94% 6.06% 3.44%
2026/03/27 5.31% 4.81% 5.36% 10.05% 1.32% 5.37% 5.16% 8.81% 5.15% 6.39%
2026/03/28 4.63% 3.58% 9.55% 7.36% 0.83% 6.21% 4.04% 12.27% 4.51% 5.63%
2026/03/29 4.54% 3.03% 9.27% 10.02% 4.34% 5.91% 2.58% 10.73% 4.47% 4.49%
2026/03/30 8.22% 7.68% 6.65% 4.05% 2.63% 3.3% 3.78% 9.39% 3.05% 3.74%
2026/03/31 9.42% 7.02% 6.01% 5.79% 5.25% 5.25% 4.28% 3.33% 2.32% 2.18%
  • parcelhero.com
  • parcelcompare.com
  • amazon.co.uk
  • poferries.com
  • dfds.com
  • shopify.com
  • parcel2go.com
  • ups.com
  • fedex.com
  • shiply.com

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In March 2026, ParcelHero’s PPC spend fluctuated, peaking at 9.42% on the 31st. ParcelCompare saw a steady rise, ending at 7.02%. Amazon.co.uk’s spend peaked mid-month, while POFerries surged to 10.05% on the 27th. UPS and FedEx had notable spikes, with UPS reaching 12.27% on the 28th. Shiply’s spend was volatile, closing at 2.18%.

Market Exposure

Competitor Count for UK Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 356
2026/03/02 367
2026/03/03 351
2026/03/04 342
2026/03/05 327
2026/03/06 327
2026/03/07 274
2026/03/08 280
2026/03/09 291
2026/03/10 271
2026/03/11 270
2026/03/12 285
2026/03/13 289
2026/03/14 267
2026/03/15 269
2026/03/16 289
2026/03/17 292
2026/03/18 269
2026/03/19 255
2026/03/20 264
2026/03/21 259
2026/03/22 251
2026/03/23 275
2026/03/24 292
2026/03/25 252
2026/03/26 244
2026/03/27 247
2026/03/28 227
2026/03/29 232
2026/03/30 241
2026/03/31 245

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March began with 356 advertisers, peaking at 367 on March 2. A decline followed, reaching 245 by month’s end, reflecting fluctuating competition.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ups.com 5%
fedex.com 1.94%
shippn.com 0.36%
packsend.co.uk 0.15%
courierexpert.co.uk 0.1%
sendmybag.com -0.29%
dhl.com -0.55%
dfds.com -0.67%
parcelcompare.com -0.68%
parcel2go.com -1.2%

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UPS surged with a 5.00% click share increase, while Parcel2Go dropped by 1.20%.

Campaign Efficiency

UK Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date parcelhero.com parcelcompare.com parcel2go.com anyvan.com shopify.com ups.com fedex.com dfds.com amazon.co.uk shiply.com
2026/03/01 5.53% 4.48% 5.71% 4.55% 5.05% 8.92% 9.72% 3.4% 3.61% 2.58%
2026/03/02 9.16% 6.97% 7.19% 2.97% 2.01% 4.37% 7.51% 3.92% 1.84% 2.34%
2026/03/03 9.36% 9.19% 6.25% 4.79% 0.53% 3.3% 8.22% 3.24% 3.16% 2.47%
2026/03/04 7.36% 7.63% 8.44% 5.5% 0.41% 3.3% 7.9% 3.05% 3.4% 2.94%
2026/03/05 6.53% 5.89% 6.59% 3.11% 4.85% 3.7% 8.48% 2.61% 2.09% 2.41%
2026/03/06 7.51% 6.83% 7.07% 2.94% 4.56% 5.66% 6.92% 2.47% 3.59% 2.37%
2026/03/07 4.05% 7.81% 6.33% 3.47% 5.31% 9.46% 7.11% 2.89% 3.88% 2.63%
2026/03/08 5.19% 4.93% 7.45% 2.32% 4.05% 16.55% 7.57% 2.97% 3.45% 2.33%
2026/03/09 6.76% 7.29% 7.11% 5.52% 3.59% 3.7% 6.71% 3.36% 2.67% 3.79%
2026/03/10 7.5% 10.26% 7.73% 3.07% 4.78% 3.51% 7.66% 2.54% 2.83% 3.05%
2026/03/11 8.02% 8.15% 4.6% 1.02% 4.73% 2.68% 15.68% 1.37% 4.5% 2.62%
2026/03/12 5.76% 7.56% 7.47% 3.37% 3.89% 3.5% 14.22% 2.54% 2.45% 2.35%
2026/03/13 5.81% 7.86% 5.74% 2.93% 3.94% 3.01% 14.43% 3.46% 2.98% 2.09%
2026/03/14 5.03% 8.58% 6.13% 1.98% 4.26% 8.47% 12.38% 3.08% 2.59% 3.91%
2026/03/15 6.53% 10.11% 7.19% 2.19% 3.6% 11.26% 9.41% 2.67% 2.96% 3.74%
2026/03/16 6.27% 6.07% 7.77% 1.76% 3.53% 4.41% 6.68% 3.36% 3.94% 2.02%
2026/03/17 6.77% 6.68% 6.92% 1.88% 5.28% 3.12% 11.8% 3.16% 4.35% 1.42%
2026/03/18 5.91% 8.48% 8.33% 1.64% 4.86% 1.85% 10.56% 2.06% 3.09% 2.98%
2026/03/19 4.98% 5.22% 8.08% 3.31% 4.08% 3.94% 16.21% 1.59% 2.66% 3.23%
2026/03/20 4.93% 4.89% 5.47% 1.87% 4.65% 6.2% 13.79% 2.41% 3.7% 3.35%
2026/03/21 5.1% 6.32% 5.91% 2.26% 4.15% 9.29% 17.63% 2.78% 2.67% 4.01%
2026/03/22 5.29% 4.19% 6.85% 2.74% 4.18% 8.16% 17.91% 2.12% 3.52% 4.09%
2026/03/23 6.49% 4.83% 9.04% 2.59% 5.36% 7.37% 8.67% 2.17% 2.71% 3.21%
2026/03/24 6.77% 6.68% 6.92% 1.88% 5.28% 3.12% 11.8% 3.16% 4.35% 1.42%
2026/03/25 6.36% 7.41% 8.85% 1.39% 2.02% 8.55% 16.9% 2.9% 1.81% 2.01%
2026/03/26 7.35% 8.98% 9.68% 3.1% 4.51% 7.48% 11.2% 3.03% 2.25% 2.3%
2026/03/27 7.15% 5.98% 7.09% 4.4% 4.53% 12.71% 9.46% 0.74% 3.14% 4.05%
2026/03/28 7.58% 5.88% 5.11% 4.18% 4.96% 17.69% 8.1% 0.47% 5.27% 3.53%
2026/03/29 9.51% 6.32% 2.99% 3.4% 4.79% 14.66% 8.1% 2.42% 5.5% 2.82%
2026/03/30 12.63% 10.35% 4.47% 5.47% 2.66% 12.57% 5.05% 1.46% 3.59% 2.29%
2026/03/31 15.61% 11.42% 5.68% 4.8% 4.2% 4.1% 3.69% 2.97% 2.9% 1.48%
  • parcelhero.com
  • parcelcompare.com
  • parcel2go.com
  • anyvan.com
  • shopify.com
  • ups.com
  • fedex.com
  • dfds.com
  • amazon.co.uk
  • shiply.com

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In March 2026, ParcelHero’s impression share surged from 5.53% to 15.61%. ParcelCompare and Parcel2Go showed fluctuations, ending at 11.42% and 5.68%, respectively. UPS and FedEx had notable peaks, while AnyVan and Shopify remained steady.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services - Last month
  1. 1
    FedEx Official Site - FedEx https://www.fedex.com

    International shipping solutions to suit your business needs. Open an account.

  2. 2
    Parcel2Go https://www.parcel2go.com

    Cheap Parcel Delivery — Send with Parcel2Go and enjoy the UK's best parcel delivery services. Send today! Join millions of others and send with Parcel2Go. Compare quotes and send today! UK and Worldwide Delivery.

  3. 3
    Cheap Parcel Delivery - The UK's Best Shipping Prices https://www.parcelhero.com

    UK Cheap Parcel Delivery & International Courier Services

  4. 4
    Quick and Free Couriers | Larger Than A Parcel? https://www.shiply.com › couriers

    Prices From £23. Customer Rated Couriers. Collection & Delivery Service For Large, Bulky...

  5. 5
    UPS Parcel Shipping https://www.ups.com

    UPS Official Site — Customise Your Shipments By Selecting UPS Access Point Delivery Or Collection. Send a Package, Create a Label, Compare Shipping Rates & Manage Your Deliveries. International & Domestic.

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, FedEx emphasizes international solutions, while Parcel2Go and ParcelHero focus on affordability. Shiply targets bulky items with customer-rated couriers, and UPS offers customizable shipping options. Each ad highlights unique strengths, catering to diverse shipping needs.

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