UK Logistics Shipping Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – UK

Google AI Overview visibility for Logistics Shipping Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.2375163
70.7624837
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 5%
Navigational 43%
Seasonal 0%
Local 3%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 UK Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fedex.com 22.94
parcel2go.com 15.23
ups.com 14.3
sendmybag.com 5.71
poferries.com 5.37
dhl.com 4.04
parcelhero.com 3.47
dfds.com 2.93
shippn.com 2.91
amazon.co.uk 2.72
others 20.38
  • fedex.com - 22.94%
  • parcel2go.com - 15.23%
  • ups.com - 14.3%
  • sendmybag.com - 5.71%
  • poferries.com - 5.37%
  • dhl.com - 4.04%
  • parcelhero.com - 3.47%
  • dfds.com - 2.93%
  • shippn.com - 2.91%
  • amazon.co.uk - 2.72%
  • others - 20.38%

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In the logistics PPC landscape, FedEx leads with 22.94% click share, followed by others at 20.38%. Parcel2Go and UPS trail closely, highlighting a competitive market.

Market Exposure

Share of Spend for the top 10 UK Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date poferries.com parcel2go.com parcelhero.com ups.com dfds.com fedex.com parcelcompare.com sendmybag.com amazon.co.uk shippn.com
2026/09/01 10.13% 7.76% 9.06% 1.86% 11.23% 4.6% 3.63% 4.62% 6.05% 4.53%
2026/09/02 11.79% 6.83% 9.52% 2.23% 9.42% 4.36% 3.7% 4.83% 4.91% 3.4%
2026/09/03 12.71% 5.19% 8.2% 2.38% 8.4% 7.56% 3.75% 4.73% 4.51% 2.81%
2026/09/04 12.79% 4.09% 9% 2.55% 6.88% 6.65% 4.35% 4.77% 4.51% 4.18%
2026/09/05 13.04% 6.34% 5.93% 4.69% 6.84% 7.25% 1.47% 5.19% 4.43% 4.71%
2026/09/06 10.83% 5.63% 8.55% 5.19% 6.76% 6.49% 2.69% 4.07% 3.28% 4.21%
2026/09/07 11.27% 5.97% 10.56% 2.6% 7.25% 5.94% 4.93% 3.72% 3.84% 4.1%
2026/09/08 11.33% 6.9% 9.25% 2.36% 7.72% 6.77% 5.03% 4.65% 4.15% 3.77%
2026/09/09 11.28% 6.42% 9.25% 2.17% 9.28% 6.11% 5.56% 4.18% 4.32% 3.18%
2026/09/10 11.06% 7.64% 10.76% 3.08% 7.98% 5.39% 5.88% 4.83% 2.74% 2.7%
2026/09/11 11.03% 8.2% 10.63% 1.68% 8.34% 5.37% 4.57% 4.39% 3.06% 4.41%
2026/09/12 9.75% 9.48% 8.92% 2.66% 10.62% 6.27% 4.61% 5.57% 4% 4.88%
2026/09/13 5.47% 10.61% 10.91% 3.35% 10.85% 6.37% 3.47% 5.14% 3.42% 3.38%
2026/09/14 4.81% 9.18% 11.44% 2.23% 11.99% 5.03% 5.26% 5.66% 3.28% 4.22%
2026/09/15 6.59% 10.27% 9.91% 2.31% 11.41% 4.84% 4.67% 6.16% 5.1% 0.63%
2026/09/16 9.53% 8.94% 10.1% 1.28% 8.2% 3.85% 6.28% 5.36% 3.79% 3.04%
2026/09/17 9.02% 7.92% 9.91% 1.63% 9.76% 5.02% 4.74% 5.14% 3.35% 2.17%
2026/09/18 10.43% 8.28% 9.53% 1.76% 8.76% 5.56% 5.51% 4.8% 3.67% 1.44%
2026/09/19 10.09% 9.83% 6.86% 4.56% 6.69% 5.2% 2.32% 5.43% 3.83% 4.15%
2026/09/20 9.72% 6.36% 5.53% 4.99% 7.85% 6.15% 3.62% 4.93% 2.99% 6.31%
2026/09/21 9.24% 7.88% 9.89% 2.87% 7.25% 6.53% 5.06% 5.4% 4.2% 1.56%
2026/09/22 8.91% 7.33% 8.96% 2.38% 8.51% 6.69% 5.8% 5.68% 4.45% 1.57%
2026/09/23 9.23% 6.12% 8.03% 2.77% 8.56% 7.27% 6.58% 6.37% 4.43% 3.76%
2026/09/24 8.86% 6.32% 6.82% 2.72% 7.22% 6.86% 5.22% 5.14% 4.38% 1.67%
2026/09/25 7.98% 5.85% 9.02% 3.11% 6.07% 6.58% 4.18% 4.81% 3.58% 5.49%
2026/09/26 8.64% 10.23% 6.46% 6.17% 6.3% 6.93% 2.2% 5.7% 3.81% 3.49%
2026/09/27 9.49% 8.61% 6.67% 5.57% 6.89% 6.32% 2.85% 4.93% 2.98% 4.6%
2026/09/28 8.36% 8.75% 9.83% 4.16% 5.87% 6.2% 5.34% 5.3% 3.6% 3.48%
2026/09/29 9.57% 7.87% 9.2% 3.99% 7.4% 6.29% 4.75% 5.06% 4.03% 5.01%
2026/09/30 9.96% 8.72% 8.39% 6.77% 6.5% 6.06% 5.64% 4.74% 3.77% 2.18%
  • poferries.com
  • parcel2go.com
  • parcelhero.com
  • ups.com
  • dfds.com
  • fedex.com
  • parcelcompare.com
  • sendmybag.com
  • amazon.co.uk
  • shippn.com

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In September 2026, P&O Ferries led with fluctuating spend, peaking early. Parcel2Go surged mid-month, while ParcelHero maintained steady growth. UPS and DFDS showed varied trends, with FedEx and others stabilizing.

Market Exposure

Competitor Count for UK Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 254
2026/09/02 269
2026/09/03 258
2026/09/04 263
2026/09/05 271
2026/09/06 286
2026/09/07 293
2026/09/08 289
2026/09/09 274
2026/09/10 281
2026/09/11 261
2026/09/12 260
2026/09/13 248
2026/09/14 219
2026/09/15 219
2026/09/16 237
2026/09/17 245
2026/09/18 252
2026/09/19 240
2026/09/20 240
2026/09/21 267
2026/09/22 257
2026/09/23 238
2026/09/24 280
2026/09/25 258
2026/09/26 261
2026/09/27 253
2026/09/28 244
2026/09/29 226
2026/09/30 228

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September saw a dynamic shift in advertisers, peaking at 293 on the 7th, then declining to 228 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ups.com 4.34%
parcel2go.com 1.14%
dhl.com 0.84%
hapag-lloyd.com 0.22%
shopify.com 0.17%
irishferries.com -0.56%
shippn.com -0.58%
parcelhero.com -0.6%
poferries.com -1.01%
fedex.com -2.01%

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UPS.com surged with a 4.34% click share increase, while FedEx.com dropped by 2.01%. Parcel2Go.com gained 1.14%, contrasting with POFerries.com’s 1.01% decline.

Campaign Efficiency

UK Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date parcel2go.com parcelhero.com ups.com parcelcompare.com fedex.com poferries.com transglobalexpress.co.uk parcelmonkey.co.uk dfds.com sendmybag.com
2026/09/01 12.76% 13.85% 3.09% 6.74% 7.25% 4.09% 6.8% 0.85% 3.97% 2.4%
2026/09/02 9.07% 12.49% 3.74% 6.52% 7.02% 4.88% 8.03% 2.33% 3.34% 2.64%
2026/09/03 7.33% 11.59% 3.8% 5.94% 12.74% 5.04% 5.03% 3.06% 3.06% 2.57%
2026/09/04 5.62% 12.63% 3.99% 7.45% 11.23% 4.99% 5.04% 2.73% 2.33% 2.69%
2026/09/05 9.3% 8.01% 8.19% 3.01% 12.17% 5.33% 0.69% 3.3% 2.44% 2.96%
2026/09/06 7.37% 11.24% 8.13% 5.76% 9.98% 4.07% 0.78% 3.49% 2.28% 2.14%
2026/09/07 8.04% 14.07% 3.6% 7.43% 9.23% 4.4% 4.76% 2.29% 2.59% 1.98%
2026/09/08 9.52% 12.89% 3.6% 8.09% 10.35% 4.31% 2.72% 2.38% 2.64% 2.45%
2026/09/09 9.71% 13.06% 3.49% 8.5% 9.53% 4.18% 2.44% 2.32% 3.07% 2.44%
2026/09/10 10.14% 14.66% 5.73% 8.82% 8.31% 4.2% 3.09% 1.92% 2.71% 2.68%
2026/09/11 12.2% 14.84% 3.03% 7.11% 8.43% 4.27% 5.22% 2.34% 2.73% 2.48%
2026/09/12 15.02% 12.04% 4.41% 6.37% 9.84% 3.59% 1.69% 2.49% 3.63% 3.12%
2026/09/13 16.58% 15.93% 4.21% 5.68% 8.93% 1.94% 1.51% 2.45% 3.58% 2.52%
2026/09/14 14.16% 13.85% 3.08% 6.5% 7.44% 1.6% 7.23% 4.44% 3.97% 2.9%
2026/09/15 16% 11.64% 3.1% 6.37% 6.75% 2.22% 3.04% 5.36% 3.6% 3%
2026/09/16 13.74% 14.61% 1.61% 8.66% 5.43% 3.27% 5.42% 3.86% 2.87% 2.68%
2026/09/17 11.5% 14.05% 2.21% 6.92% 7.4% 3.27% 4.11% 2.85% 3.47% 2.7%
2026/09/18 11.63% 12.67% 2.47% 8.26% 7.91% 3.91% 5.49% 2.65% 3.19% 2.43%
2026/09/19 12.94% 9.96% 7.62% 3.47% 7.74% 3.98% 0.93% 2.5% 2.62% 2.94%
2026/09/20 9.13% 8.4% 8.18% 6.09% 8.92% 3.67% 0.98% 2.22% 3.19% 2.64%
2026/09/21 12.02% 12.04% 3.94% 7.01% 8.96% 3.39% 2.98% 7.06% 2.83% 2.66%
2026/09/22 10.76% 12.32% 3.07% 7.46% 9.21% 2.97% 3.1% 7.7% 3.01% 2.75%
2026/09/23 9.71% 13.25% 3.52% 9.2% 9.81% 3.04% 2.1% 8.31% 3.16% 3.08%
2026/09/24 8.65% 10.39% 3.78% 8.46% 9.54% 3.2% 2.07% 5.87% 2.83% 2.51%
2026/09/25 8.41% 12.16% 4.67% 8.11% 9.29% 2.74% 2.97% 4.16% 2.53% 2.42%
2026/09/26 13.62% 10.41% 9.95% 3.38% 9.94% 3.01% 1.05% 3.3% 2.75% 3.05%
2026/09/27 11.75% 10.98% 9.25% 4.9% 9.04% 3.37% 1.08% 3.15% 3.09% 2.51%
2026/09/28 11.17% 13.57% 6.36% 8.43% 8.61% 2.97% 2.75% 3.5% 2.43% 2.53%
2026/09/29 10.9% 13.06% 5.88% 7.36% 9% 3.62% 1.44% 2.98% 2.88% 2.5%
2026/09/30 11.76% 10.85% 10.76% 8.55% 8.26% 3.58% 3.15% 3.1% 2.7% 2.25%
  • parcel2go.com
  • parcelhero.com
  • ups.com
  • parcelcompare.com
  • fedex.com
  • poferries.com
  • transglobalexpress.co.uk
  • parcelmonkey.co.uk
  • dfds.com
  • sendmybag.com

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In September 2026, Parcel2Go’s impression share fluctuated, peaking mid-month. ParcelHero maintained a steady presence, while UPS saw a late surge. ParcelCompare and FedEx showed consistent activity, with FedEx ending strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services - Last month
  1. 1
    FedEx Official Site https://www.fedex.com

    FedEx — Fast & reliable deliveries to more than 220 countries and territories.

  2. 2
    Parcel2Go https://www.parcel2go.com

    Parcel2Go - Compare & Save — Parcel2Go compares 20+ UK couriers so you always get the best price. Parcel2Go is the UK's largest parcel comparison site. Compare 20+ couriers & book today. Post A Parcel From Home.

  3. 3
    Parcel Delivery UK | Compare Courier Prices | Parcelcompare https://www.parcelcompare.com

    Send parcels worldwide from only £2.79. Same day collection, door to door delivery.

  4. 4
    Cheap Parcel Delivery | The UK's Best Shipping Prices https://www.parcelhero.com

    UK Cheap Parcel Delivery & International Courier Services

  5. 5
    ShipStation® UK https://www.shipstation.com

    Business Shipping Made Simple — Shipping 500+ Orders a Month? Batch print hundreds of labels in one click. Integrate Your Favourite Carriers & Leading Marketplaces. Auto-Generate Shipping Labels. Competitive Courier Rates.

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In the competitive world of logistics, FedEx stands out with its promise of fast, reliable global deliveries. Parcel2Go and Parcelcompare focus on cost-effectiveness, offering price comparisons among UK couriers. Parcelhero emphasizes affordability in both domestic and international shipping. ShipStation targets high-volume shippers, simplifying processes with automation and integration.

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