US Logistics Shipping Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
ups.com	25.33
theupsstore.com	10.24
uline.com	9.78
fedex.com	9.58
usps.com	9.28
goshippo.com	2.8
amazon.com	2
shipstation.com	1.92
pirateship.com	1.44
dhl.com	1.2
others	26.43

UPS leads with 25.33% click share, closely followed by ‘others’ at 26.43%. The UPS Store, Uline, and FedEx trail behind.

Market Exposure

Share of Spend for the top 10 US Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	ups.com	uline.com	shiply.com	fedex.com	montway.com	shipstation.com	uship.com	10bestcarshipping.com	forbes.com	goshippo.com
2025/03/01	16.2%	13.38%	4.59%	5.52%	2.98%	5.73%	3.02%	3%	5.25%	3.19%
2025/03/02	11.85%	8.33%	4.93%	3.97%	4.25%	6.2%	3.77%	3.09%	5.59%	3.32%
2025/03/03	14.44%	11.55%	4.01%	2.38%	4.28%	4.52%	1.66%	2.49%	4.89%	2.35%
2025/03/04	14.53%	11.4%	3.25%	2.49%	3.68%	4.88%	1.41%	2.63%	4.97%	2.77%
2025/03/05	10.57%	14.28%	3.61%	2.07%	3.57%	3.81%	2%	2.27%	5.11%	3.05%
2025/03/06	10.05%	8.67%	3.5%	2.68%	3.92%	4.33%	1.47%	1.97%	4.87%	3.66%
2025/03/07	11.16%	9.88%	2.86%	2.78%	2.81%	4.13%	1.05%	1.79%	3.51%	4.29%
2025/03/08	10.83%	11.84%	4.16%	3.28%	2.75%	4.56%	1.44%	2.63%	0.04%	3.72%
2025/03/09	5%	10.52%	6.6%	2.9%	4.16%	7.05%	4.16%	4.06%	0.01%	3.44%
2025/03/10	9.83%	7.98%	3.75%	2.48%	3.8%	4.72%	2.28%	2.98%	2.98%	2.89%
2025/03/11	14.99%	12.19%	3.06%	1.76%	2.91%	4.75%	2.68%	2.96%	2.3%	2.39%
2025/03/12	12.97%	12.73%	3.23%	2.05%	2.94%	4.31%	2.31%	2.69%	2.44%	2.79%
2025/03/13	13.14%	11.03%	3.06%	2.74%	2.78%	3.79%	1.86%	2.64%	2.62%	2.21%
2025/03/14	9.89%	10.33%	3.29%	3.6%	3.03%	3.08%	2.41%	2.8%	2.55%	2.15%
2025/03/15	8.61%	8.38%	5.48%	5.37%	2.29%	4.13%	3.26%	4.12%	0.02%	2.02%
2025/03/16	8.17%	10.06%	6.09%	4.36%	2.76%	4.46%	3.46%	3.96%	0.01%	2.79%
2025/03/17	11.27%	12.55%	3.68%	2.93%	3.23%	2.46%	2.79%	3.1%	2.19%	2.89%
2025/03/18	13.77%	10.83%	3.08%	4.75%	3.09%	2.6%	2.21%	2.82%	2.04%	3.19%
2025/03/19	10.81%	10.69%	3.16%	3.84%	2.99%	2.83%	3.05%	1.99%	2.41%	2.1%
2025/03/20	13.63%	6.12%	3.03%	4.53%	3.46%	3.44%	3.59%	2.63%	2.15%	2.99%
2025/03/21	8.43%	9.8%	3.98%	3.41%	3.13%	3.58%	3.01%	3.12%	2.85%	3.23%
2025/03/22	7.29%	7.13%	5%	4.35%	2.67%	3.97%	4.76%	3.93%	0.09%	3.47%
2025/03/23	4.35%	10.11%	6.21%	2.97%	3.79%	4.46%	4.91%	4.4%	0.06%	3.22%
2025/03/24	6.49%	10.06%	4.33%	3.98%	3.87%	3.55%	3.04%	2.76%	2.34%	2.39%
2025/03/25	7.77%	9.46%	3.97%	4.24%	3.96%	4.11%	2.07%	3.29%	2.92%	2.1%
2025/03/26	7.59%	10.86%	3.81%	2.61%	3.8%	4.49%	1.88%	2.87%	2.61%	2.11%
2025/03/27	8.15%	11.44%	4.16%	3.98%	3.91%	4.42%	2.07%	3.22%	2.94%	3.06%
2025/03/28	8.99%	10.8%	3.24%	4.33%	2.51%	4.51%	1.1%	2.18%	2.17%	2.44%
2025/03/29	8.5%	11.87%	5.89%	5.6%	2.67%	4.93%	1.32%	4.32%	0.02%	2.88%
2025/03/30	9.29%	11.78%	5.9%	6.5%	3.17%	4.62%	0.9%	3.95%	0.02%	2.52%
2025/03/31	10.99%	10.05%	3.77%	3.51%	3.45%	2.85%	2.33%	2.31%	2.27%	1.77%

In March 2025, ups.com led PPC spend, peaking at 16.2% on March 1st, but fluctuated throughout. uline.com maintained a steady presence, while shiply.com and fedex.com showed varied trends. By month’s end, ups.com regained momentum, closing at 10.99%.

Market Exposure

Competitor Count for US Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	766
2025/03/02	787
2025/03/03	837
2025/03/04	832
2025/03/05	849
2025/03/06	994
2025/03/07	1011
2025/03/08	947
2025/03/09	819
2025/03/10	936
2025/03/11	903
2025/03/12	905
2025/03/13	864
2025/03/14	919
2025/03/15	824
2025/03/16	812
2025/03/17	827
2025/03/18	863
2025/03/19	825
2025/03/20	846
2025/03/21	824
2025/03/22	826
2025/03/23	780
2025/03/24	844
2025/03/25	839
2025/03/26	855
2025/03/27	849
2025/03/28	818
2025/03/29	773
2025/03/30	763
2025/03/31	841

March saw a dynamic shift in distinct advertisers, peaking at 1,011 on March 7. The month concluded with 841 advertisers, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
fedex.com	4.11%
amazon.com	0.69%
theupsstore.com	0.56%
conexdepot.com	0.46%
eveoncontainers.com	0.43%
shipsticks.com	-0.12%
forbes.com	-0.12%
roadrunnerautotransport.com	-0.2%
usps.com	-4.59%
ups.com	-5.78%

FedEx surged with a 4.11% click share increase, while UPS and USPS faced declines of 5.78% and 4.59%, respectively. Amazon gained 0.69%, and The UPS Store rose by 0.56%.

Campaign Efficiency

US Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	uline.com	ups.com	fedex.com	theupsstore.com	amazon.com	shipstation.com	goshippo.com	pirateship.com	usps.com	stamps.com
2025/03/01	20.64%	20.81%	5.59%	6.98%	1.9%	4.56%	3.34%	1.78%	1.9%	1.03%
2025/03/02	14.66%	16.16%	4.83%	9.83%	2.15%	4.89%	3.41%	2.64%	2.39%	1.08%
2025/03/03	20.5%	16.94%	4.5%	1.55%	2.46%	3.63%	2.7%	3.22%	1.84%	1.79%
2025/03/04	18.31%	16.03%	4.41%	3.72%	1.56%	3.83%	3.09%	3.26%	2.59%	1.69%
2025/03/05	23.02%	11.82%	3.44%	3.65%	1.85%	3.21%	3.72%	2.5%	1.58%	1.68%
2025/03/06	13.23%	10.8%	4.81%	7.61%	2.54%	3.69%	4.42%	3.09%	2.57%	2.06%
2025/03/07	13.96%	11.54%	4.44%	8.48%	4.05%	3.12%	4.92%	2.17%	3.37%	1.75%
2025/03/08	15.48%	9.82%	4.78%	4.39%	5.42%	3.3%	3.71%	1.55%	13.34%	2.3%
2025/03/09	17.8%	5.25%	5.25%	10.61%	2.81%	5.99%	3.83%	2.05%	2.35%	1.82%
2025/03/10	12.35%	10.62%	4.01%	2.45%	2.02%	3.61%	3.26%	2.75%	15.92%	1.92%
2025/03/11	17.89%	15.71%	2.91%	9.85%	2.58%	3.88%	2.46%	1.88%	2.33%	1.56%
2025/03/12	19.38%	14.85%	3.35%	4.72%	2.21%	3.5%	3.27%	1.96%	2.1%	1.59%
2025/03/13	15.49%	15.07%	4.82%	10.23%	2.16%	2.78%	2.46%	2.11%	2.5%	2.3%
2025/03/14	14.61%	10.89%	6.05%	7.87%	2.05%	2.08%	2.52%	2.97%	2.44%	1.72%
2025/03/15	12.98%	10.35%	9.51%	8.41%	3.28%	2.77%	2.2%	2.12%	2.6%	2.07%
2025/03/16	17.04%	9.2%	7.39%	8.4%	3.37%	3.04%	2.73%	2.9%	2.36%	1.96%
2025/03/17	19.99%	13.56%	5.01%	2.73%	3.33%	1.75%	3.31%	2%	2.2%	1.84%
2025/03/18	17.79%	14.35%	8.43%	4.62%	3.05%	1.84%	3.64%	2.22%	2.87%	1.47%
2025/03/19	14.35%	12.28%	6.73%	5.66%	3.73%	2.05%	2.36%	2.13%	2.34%	1.54%
2025/03/20	9.21%	15.37%	8.62%	3.57%	4.03%	2.86%	3.47%	2.29%	2.8%	2.3%
2025/03/21	14.34%	9.76%	6.24%	5.79%	3.32%	2.79%	3.62%	2.62%	2.94%	2.91%
2025/03/22	10.05%	7.8%	7.25%	11.42%	4.48%	2.83%	3.62%	3.03%	3.62%	3.28%
2025/03/23	16.18%	5.06%	4.49%	9%	5.48%	2.92%	3.39%	2.68%	3.8%	3.64%
2025/03/24	16.27%	7.52%	7.58%	2.15%	4.29%	2.88%	2.49%	2.35%	2.34%	2.47%
2025/03/25	13.73%	9.44%	7.49%	8.46%	2.97%	3.14%	2.31%	2.2%	2.68%	1.99%
2025/03/26	16.35%	9.56%	4.31%	7.7%	3.23%	3.37%	2.38%	2.3%	2.4%	2.13%
2025/03/27	18.2%	9.61%	6.88%	5.21%	2.63%	3.23%	3.08%	2.53%	2.38%	2.24%
2025/03/28	16.59%	9.98%	7.37%	7.83%	2.83%	3.17%	2.34%	2.2%	3.34%	1.98%
2025/03/29	17.26%	11.11%	9.85%	5.97%	4.26%	3.61%	2.71%	2.04%	3.54%	1.87%
2025/03/30	17.55%	11.03%	10.98%	4.43%	3.27%	3.64%	2.18%	2.17%	2.2%	1.72%
2025/03/31	15.85%	11.89%	6.34%	5.82%	3.42%	2.02%	1.96%	1.73%	1.67%	1.51%

Uline.com led March with fluctuating impressions, peaking at 23.02%. UPS.com saw a decline, while FedEx.com rose mid-month. The month ended with Uline.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Amazon Shipping - Ship with transparent rates https://shipping.amazon.com
Amazon Shipping has the technology & transportation network to move your business forward. Tap into Amazon Shipping’s technology and transportation network.
2
FedEx Shipping Account Offer | Go Far & Wide For Less https://www.fedex.com
Unlock savings: Create online account for Expedited & Standard; Domestic or Intl Shipping. Predictable pricing for your business.
3
The Cheapest UPS® Shipping - ShippingEasy.com https://www.shippingeasy.com › ups › shipping
Take Advantage Of Discounted UPS® Rates On Shipping Labels For Orders Across All Channels.
4
Calculate Shipping Rates | Trusted Shipping Service https://www.ups.com
Get Fast, Reliable Service You Can Depend On With UPS Ground. UPS Ground Provides Consistently Reliable Shipping.
5
Welcome to USPS - USPS® Shipping https://www.usps.com
Save Time by Accessing the Many Services of the United States Postal Service at USPS.com. Ship Packages, Order Free Boxes...

In the competitive world of logistics, Amazon, FedEx, ShippingEasy, UPS, and USPS dominate Google’s PPC landscape. Amazon highlights its robust network, while FedEx offers savings through account creation. ShippingEasy focuses on discounted UPS rates, UPS emphasizes reliability, and USPS promotes convenience and accessibility.

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US Logistics Shipping Services - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Logistics Shipping Services brands

Share of Spend for the top 10 US Logistics Shipping Services brands

Competitor Count for US Logistics Shipping Services

Market Loss & Market Gains for US Logistics Shipping Services

US Logistics Shipping Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance