US Logistics Shipping Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – US

Google AI Overview visibility for Logistics Shipping Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.6656619175
84.3343380825
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 19%
Navigational 6%
Seasonal 0%
Local 2%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 US Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ups.com 52.9
fedex.com 21.15
amazon.com 3.82
usps.com 3.59
theupsstore.com 2.68
goshippo.com 2.16
uline.com 1.61
shipstation.com 1.33
shipt.com 1.04
stamps.com 0.89
others 8.83
  • ups.com - 52.9%
  • fedex.com - 21.15%
  • amazon.com - 3.82%
  • usps.com - 3.59%
  • theupsstore.com - 2.68%
  • goshippo.com - 2.16%
  • uline.com - 1.61%
  • shipstation.com - 1.33%
  • shipt.com - 1.04%
  • stamps.com - 0.89%
  • others - 8.83%

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In the logistics PPC landscape, UPS dominates with 52.9% click share, followed by FedEx at 21.15%. Amazon and USPS trail, while ‘others’ collectively hold 8.83%.

Market Exposure

Share of Spend for the top 10 US Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ups.com fedex.com amazon.com shipstation.com shiply.com forbes.com goshippo.com uline.com stamps.com montway.com
2026/04/01 35.66% 10.18% 5.16% 4.34% 2.15% 1.91% 3.32% 3.79% 2.42% 1.27%
2026/04/02 34.72% 11.63% 5.13% 4.53% 2.81% 1.99% 3.34% 3.1% 1.76% 1.72%
2026/04/03 34.5% 12.16% 4.43% 4.93% 2.2% 1.76% 2.87% 3.88% 2.13% 1.58%
2026/04/04 38.54% 10.99% 12.33% 4.4% 2.18% 1.11% 2.53% 2.77% 2.34% 1.95%
2026/04/05 39.88% 14.21% 11.03% 3.68% 2.34% 1.25% 2.67% 2.71% 2.08% 1.84%
2026/04/06 30.26% 9.36% 12.29% 5.91% 2.07% 1.24% 4.16% 4.3% 2.36% 2.1%
2026/04/07 31.7% 9.08% 13.13% 4.21% 2.61% 1.61% 3% 3.54% 2.22% 2.29%
2026/04/08 31.63% 9.09% 15.17% 3.36% 2.38% 1.71% 2.69% 3.59% 1.9% 2.33%
2026/04/09 40.36% 8.28% 12.89% 2.89% 1.98% 1.45% 2.55% 3.61% 1.35% 1.92%
2026/04/10 31.99% 9.81% 17.06% 3.24% 1.66% 1.83% 2.22% 2.59% 1.7% 1.94%
2026/04/11 41.93% 11.73% 12.36% 2.7% 2.47% 1.2% 1.6% 2.24% 2.26% 1.56%
2026/04/12 40.25% 11.04% 10.06% 3.25% 2.1% 1.73% 1.92% 2.98% 1.72% 1.06%
2026/04/13 33.7% 9.5% 10.56% 3.24% 2.2% 2.23% 2.36% 3.9% 1.92% 1.36%
2026/04/14 40.13% 10.22% 11.48% 2.71% 1.74% 1.66% 2.6% 3.04% 1.46% 1.34%
2026/04/15 34.65% 12.14% 8.71% 2.89% 1.79% 1.54% 2.76% 5.82% 1.21% 0.93%
2026/04/16 33.88% 16.18% 7.35% 2.47% 1.7% 1.54% 2.3% 6.9% 0.84% 1.63%
2026/04/17 33.45% 16.25% 8.84% 2.9% 2.32% 1.92% 2.61% 4.37% 1.08% 1.51%
2026/04/18 41.78% 14.43% 12.32% 2.35% 2.41% 1.15% 2.17% 2.14% 1.14% 0.54%
2026/04/19 35.61% 16.99% 9.98% 2.59% 2.22% 1.74% 2.64% 4.48% 1.56% 0.51%
2026/04/20 32.29% 14.37% 10.56% 2.57% 2.04% 1.88% 2.63% 2.7% 1.88% 1.33%
2026/04/21 28.24% 16.56% 14.34% 2.27% 1.71% 1.79% 1.88% 3% 1.67% 0.98%
2026/04/22 28.98% 15.77% 14.08% 2.6% 1.85% 1.76% 1.79% 3.29% 1.17% 1.11%
2026/04/23 34.32% 12.75% 14.96% 2.44% 2.31% 1.8% 1.86% 2.19% 1.03% 0.88%
2026/04/24 33.99% 11.99% 12.57% 2.8% 2.17% 2.43% 2.12% 2.8% 1.17% 1.06%
2026/04/25 22.26% 20.03% 11.67% 3.64% 3.24% 1.82% 2.29% 2.28% 1.79% 1.77%
2026/04/26 25.76% 19.27% 11.14% 4.14% 2.9% 1.88% 2.17% 4.73% 1.5% 1.77%
2026/04/27 28.81% 14.92% 13.96% 2.8% 2.22% 2.08% 2.35% 3.24% 1.03% 1.34%
2026/04/28 34.7% 14.7% 13.72% 2.7% 1.79% 1.98% 2.23% 2.23% 0.61% 1.24%
2026/04/29 29.59% 14.52% 19.64% 3.06% 2% 1.96% 2.5% 1.47% 0.65% 0.99%
2026/04/30 25.34% 17.51% 13.46% 3.35% 3.32% 2.77% 2.76% 1.59% 0.9% 0.86%
  • ups.com
  • fedex.com
  • amazon.com
  • shipstation.com
  • shiply.com
  • forbes.com
  • goshippo.com
  • uline.com
  • stamps.com
  • montway.com

Copyright © Adthena. All rights reserved.

UPS led April with fluctuating spend, peaking mid-month. FedEx’s spend rose steadily, while Amazon surged early, then stabilized. ShipStation and Shiply showed minor variations. Forbes and GoShippo maintained low, consistent spends. Uline’s spend peaked mid-month, then declined. Stamps.com and Montway had minimal fluctuations.

Market Exposure

Competitor Count for US Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 443
2026/04/02 477
2026/04/03 475
2026/04/04 446
2026/04/05 454
2026/04/06 504
2026/04/07 486
2026/04/08 464
2026/04/09 468
2026/04/10 464
2026/04/11 420
2026/04/12 424
2026/04/13 473
2026/04/14 454
2026/04/15 471
2026/04/16 472
2026/04/17 444
2026/04/18 444
2026/04/19 437
2026/04/20 463
2026/04/21 442
2026/04/22 457
2026/04/23 448
2026/04/24 435
2026/04/25 393
2026/04/26 399
2026/04/27 447
2026/04/28 427
2026/04/29 426
2026/04/30 430

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 504 on April 6. The month concluded with a slight decline, ending at 430.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fedex.com 7.88%
amazon.com 0.37%
usps.com 0.37%
uship.com 0.11%
dhl.com 0.1%
goshippo.com -0.29%
uline.com -0.3%
stamps.com -0.4%
theupsstore.com -1.67%
ups.com -5.45%

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FedEx surged with a 7.88% click share increase, while UPS dropped by 5.45%. Amazon and USPS both gained 0.37%, contrasting with declines for UPS Store, Stamps.com, Uline, and GoShippo.

Campaign Efficiency

US Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ups.com fedex.com amazon.com goshippo.com shipstation.com usps.com uline.com shiply.com stamps.com theupsstore.com
2026/04/01 38.49% 11.03% 6% 4.28% 4.55% 2.95% 3.91% 1.2% 4.11% 2.28%
2026/04/02 36.77% 13.01% 5.74% 4.37% 4.86% 2.68% 3.45% 1.34% 2.58% 4.18%
2026/04/03 36.53% 13.88% 4.92% 3.58% 5.59% 1.31% 3.8% 1.11% 3.58% 2.39%
2026/04/04 37% 12.28% 13.11% 3.31% 4.86% 1.36% 2.77% 0.96% 4.12% 4.32%
2026/04/05 41.13% 15.77% 11.87% 3.51% 3.88% 1.94% 3.17% 1.07% 3.57% 1.69%
2026/04/06 29.74% 11.24% 13.38% 5.3% 6.63% 1.47% 5.51% 0.96% 4.03% 1.92%
2026/04/07 32.43% 10.54% 15.45% 4.09% 4.35% 1.9% 3.85% 1.34% 3.94% 1.52%
2026/04/08 33.38% 10.32% 17.23% 3.37% 3.31% 1.88% 3.69% 1.25% 3.13% 1.37%
2026/04/09 41.99% 9.4% 14.09% 3.38% 2.59% 1.57% 3.76% 0.91% 2.61% 3.7%
2026/04/10 34.66% 10.1% 18.53% 2.75% 3.12% 1.88% 2.85% 0.94% 3.13% 2.56%
2026/04/11 44.31% 12.38% 14.06% 1.97% 2.36% 1.53% 2.26% 1.16% 4.03% 1.95%
2026/04/12 43.19% 11.48% 10.25% 2.21% 2.62% 5.44% 2.59% 1.03% 2.39% 2.66%
2026/04/13 38.28% 10.38% 11.83% 3% 2.78% 1.54% 4.28% 1.11% 3.38% 2.86%
2026/04/14 42.99% 9.74% 11.82% 3.11% 1.95% 1.18% 2.68% 0.79% 2.11% 7.57%
2026/04/15 38.8% 12.53% 9.29% 3.56% 2.4% 2.03% 6.16% 0.91% 1.56% 4.25%
2026/04/16 38.35% 15.86% 8.25% 2.93% 1.82% 1.34% 7.13% 0.88% 1.05% 4.66%
2026/04/17 40.24% 17.09% 10.16% 3.36% 1.85% 2.13% 4.23% 1.16% 1.44% 0.63%
2026/04/18 45.4% 15.61% 13.09% 2.57% 2.02% 1.6% 2.38% 1.15% 1.44% 1.7%
2026/04/19 38.97% 18.48% 10.83% 3.7% 2.17% 2.13% 4.54% 1.06% 2.24% 1.55%
2026/04/20 36.23% 15.5% 12.19% 3.39% 2.31% 2.14% 2.88% 1% 3.42% 1.01%
2026/04/21 31.12% 17.89% 16.55% 2.39% 1.88% 1.67% 3.1% 0.91% 2.81% 2.14%
2026/04/22 32.82% 16.69% 16.25% 2.2% 2.24% 2.1% 3.97% 0.96% 2.09% 0.84%
2026/04/23 37.4% 12.68% 17.11% 2.35% 1.98% 1.47% 2.37% 1.1% 1.61% 6.33%
2026/04/24 37.39% 12.2% 14.66% 2.62% 2.38% 1.96% 2.89% 1.01% 1.81% 3.71%
2026/04/25 28.93% 20.5% 12.86% 2.73% 2.95% 2.71% 3.12% 1.53% 2.55% 2.04%
2026/04/26 32.11% 19.64% 12.3% 2.66% 3.86% 2.59% 5.04% 1.4% 2.3% 1.51%
2026/04/27 32.63% 15.49% 16.66% 2.75% 2.73% 1.6% 3.68% 0.93% 1.53% 1.11%
2026/04/28 37.77% 15.39% 16.37% 2.74% 2.59% 1.46% 2.34% 1.02% 0.88% 0.78%
2026/04/29 33.67% 14.57% 22.04% 3.07% 2.66% 1.66% 1.42% 1.04% 0.97% 1.87%
2026/04/30 29.47% 19.99% 15.76% 3.54% 2.82% 1.88% 1.85% 1.79% 1.42% 0.83%
  • ups.com
  • fedex.com
  • amazon.com
  • goshippo.com
  • shipstation.com
  • usps.com
  • uline.com
  • shiply.com
  • stamps.com
  • theupsstore.com

Copyright © Adthena. All rights reserved.

April saw UPS dominate with fluctuating impressions, peaking mid-month. FedEx and Amazon showed steady growth, while GoShippo and ShipStation experienced minor declines. The month concluded with UPS leading, followed by FedEx and Amazon.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services - Last month
  1. 1
    Package delivery service - 2-5 day ground shipping https://shipping.amazon.com

    Pickup & delivery every day. Proactive alerts, seamless integration.

  2. 2
    FedEx Shipping Account Offer | Simplified Flat-Rate Shipping https://www.fedex.com › business › shippingaccount

    Run detailed reports, get free FedEx shipping supplies & more with a FedEx account. Unlock savings: Create online account for Expedited & Standard...

  3. 3
    Locations Near You https://offers.theupsstore.com › professional › services

    The UPS Store® Offers — The UPS Store® Experts Are Here To Help With All Your Packing, Shipping & Printing Needs.

  4. 4
    Shipping Boxes | In Stock – Ships Today | Same Day Shipping https://www.uline.com › corrugated › boxes

    Boxes in every size and shape in 200 lb. test, double wall, 32 ECT and more. Choice of cube, flat, long, multi-depth, side load, shippers and many other box styles.

  5. 5
    UPS® Official Website https://www.ups.com

    Ship Now and Save — Tell Us Your Shipping Needs and Start Saving with a Personalized Discount Now. Gain Access to...

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, Amazon, FedEx, UPS, and Uline dominate Google’s PPC landscape. Amazon promises swift delivery with proactive alerts, while FedEx offers savings through simplified flat-rate shipping. UPS emphasizes local convenience and personalized discounts, and Uline showcases diverse shipping box options.

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