US Logistics Shipping Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – US

Google AI Overview visibility for Logistics Shipping Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.8405128545
67.1594871455
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 15%
Navigational 11%
Seasonal 0%
Local 2%
Problem Solving 16%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ups.com 60.13
fedex.com 16.09
usps.com 7.27
theupsstore.com 3.55
uline.com 1.61
amazon.com 1.23
shipt.com 0.86
shipstation.com 0.78
uship.com 0.78
lugless.com 0.57
others 7.13
  • ups.com - 60.13%
  • fedex.com - 16.09%
  • usps.com - 7.27%
  • theupsstore.com - 3.55%
  • uline.com - 1.61%
  • amazon.com - 1.23%
  • shipt.com - 0.86%
  • shipstation.com - 0.78%
  • uship.com - 0.78%
  • lugless.com - 0.57%
  • others - 7.13%

Copyright © Adthena. All rights reserved.

UPS dominates with 60.13% click share, overshadowing FedEx’s 16.09%. USPS follows at 7.27%, while ‘others’ collectively hold 7.13%.

Market Exposure

Share of Spend for the top 10 US Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ups.com fedex.com amazon.com uline.com montway.com theupsstore.com pods.com usps.com freightquote.com shipstation.com
2026/08/01 29.32% 7.33% 7.08% 5.95% 3.12% 1.05% 2.5% 1.66% 1.37% 3.2%
2026/08/02 32.8% 6.48% 4.92% 4.25% 3.06% 1.28% 2.66% 1.6% 1.8% 3.23%
2026/08/03 33.48% 10.11% 5.36% 3.31% 2.67% 0.67% 2.19% 1.12% 3.67% 3.24%
2026/08/04 32.18% 11.71% 4.52% 3.41% 2.37% 3.88% 1.45% 2.05% 3.19% 2.85%
2026/08/05 34.3% 11.79% 5.11% 3.2% 2.46% 2.5% 1.85% 3.37% 2.95% 1.84%
2026/08/06 40.22% 4.49% 4.72% 3.64% 3.32% 2.01% 2.61% 2.28% 3.6% 2.86%
2026/08/07 40.82% 3.65% 4.62% 5.82% 4.01% 1.49% 1.74% 2.66% 4.2% 2.29%
2026/08/08 48.73% 12.82% 4.11% 2.57% 3.81% 2.14% 1.92% 2.49% 0.48% 2.37%
2026/08/09 51.13% 15.65% 3.79% 1.39% 3.29% 0.34% 2.13% 2.07% 0.38% 1.7%
2026/08/10 33.24% 13.77% 4.12% 5.68% 3.33% 2.63% 1.47% 2.29% 4.04% 2.95%
2026/08/11 34.17% 11.73% 4.66% 7.08% 3.05% 1.09% 2.99% 2.82% 2.84% 2.22%
2026/08/12 38.66% 9.77% 5.18% 4.91% 3.02% 1.72% 0.99% 2.69% 3.58% 2.87%
2026/08/13 41.38% 6.3% 4.08% 5.21% 3.47% 1.44% 3.51% 3.08% 3.58% 2.5%
2026/08/14 38.48% 10.64% 4.31% 4.38% 3.65% 1.98% 2.56% 3.03% 2.02% 2.64%
2026/08/15 34.54% 14.7% 4.1% 5.58% 3.74% 2.13% 2.36% 2.99% 1.4% 2.92%
2026/08/16 32.18% 17.95% 3.86% 3.77% 4% 1.69% 3.54% 3.12% 1.31% 3.05%
2026/08/17 30.7% 18.24% 6.19% 5.62% 4.32% 0.98% 2.8% 2.78% 3.24% 2.2%
2026/08/18 30.92% 17.07% 5.78% 5.99% 3.79% 1.17% 2.08% 3.56% 3.47% 3.33%
2026/08/19 29.24% 9.65% 5.8% 5.95% 4.06% 3.49% 3.15% 3.05% 3.29% 3.01%
2026/08/20 33.48% 11.95% 4.99% 6.42% 3.53% 2.54% 3.01% 2.73% 2.77% 2.28%
2026/08/21 42.53% 11.67% 4.57% 4.9% 2.51% 3.6% 2.54% 2.42% 2.61% 2.31%
2026/08/22 36.23% 22.43% 4.95% 4.88% 2.32% 2.12% 2.23% 2.15% 1.18% 1.96%
2026/08/23 39.25% 19.71% 4.25% 3.48% 3.06% 3.47% 1.94% 2.89% 0.77% 2.18%
2026/08/24 29.77% 26.68% 4.03% 4.81% 3.64% 2.37% 1.87% 2.4% 3.35% 2%
2026/08/25 32.02% 25.09% 4.05% 5.48% 3.16% 1.75% 2.27% 2.39% 2.21% 1.94%
2026/08/26 31.33% 26.01% 4.52% 4.99% 3.82% 2.22% 1.88% 2.6% 3.4% 1.75%
2026/08/27 30.57% 14.9% 4.77% 4.78% 3.7% 3.42% 2.36% 2.53% 3.01% 2.16%
2026/08/28 29.93% 15.97% 5.35% 4.38% 3.65% 3% 2.18% 1.9% 2.63% 1.94%
2026/08/29 36.22% 14.19% 5.65% 3.84% 3.52% 4.06% 3.12% 2.33% 0.74% 1.97%
2026/08/30 36.3% 15.93% 5.64% 3.05% 3.42% 2.45% 2.01% 2.41% 0.47% 2.31%
2026/08/31 32.38% 14.15% 5.95% 4.93% 4.71% 3.06% 2.35% 2.1% 2.08% 1.84%
  • ups.com
  • fedex.com
  • amazon.com
  • uline.com
  • montway.com
  • theupsstore.com
  • pods.com
  • usps.com
  • freightquote.com
  • shipstation.com

Copyright © Adthena. All rights reserved.

In August 2026, UPS led with a fluctuating spend share, peaking mid-month. FedEx saw a late surge, while Amazon maintained a steady low. Uline and Montway showed minor variations. The month ended with UPS dominating, followed by FedEx.

Market Exposure

Competitor Count for US Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 452
2026/08/02 453
2026/08/03 422
2026/08/04 472
2026/08/05 385
2026/08/06 347
2026/08/07 336
2026/08/08 279
2026/08/09 290
2026/08/10 363
2026/08/11 351
2026/08/12 340
2026/08/13 333
2026/08/14 344
2026/08/15 306
2026/08/16 290
2026/08/17 315
2026/08/18 286
2026/08/19 271
2026/08/20 278
2026/08/21 289
2026/08/22 269
2026/08/23 252
2026/08/24 299
2026/08/25 267
2026/08/26 268
2026/08/27 285
2026/08/28 319
2026/08/29 306
2026/08/30 317
2026/08/31 320

Copyright © Adthena. All rights reserved.

August began with 452 advertisers, peaking at 472 on the 4th. A decline followed, reaching 252 on the 23rd. The month concluded with a slight recovery to 320 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fedex.com 7.09%
uspsdelivers.com 0.33%
shipt.com 0.18%
dhl.com 0.12%
theupsstore.com 0.09%
freightquote.com -0.1%
lugless.com -0.11%
shipstation.com -0.13%
stamps.com -0.17%
ups.com -6.48%

Copyright © Adthena. All rights reserved.

In the logistics sector, FedEx surged with a 7.09% click share increase, while UPS faced a 6.48% decline. USPS Delivers and Shipt also saw positive growth, contrasting with minor drops for Stamps.com and others.

Campaign Efficiency

US Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ups.com fedex.com theupsstore.com amazon.com usps.com uline.com montway.com shipstation.com freightquote.com stamps.com
2026/08/01 33.1% 7.05% 5% 10.88% 4.06% 6.83% 0.97% 2.13% 0.78% 1.97%
2026/08/02 37.58% 7.22% 4.09% 6.53% 4.44% 5.73% 1.01% 2.73% 0.96% 2.48%
2026/08/03 41.94% 9.52% 3.02% 7.76% 3.4% 4.23% 0.68% 2.51% 1.32% 1.75%
2026/08/04 36.26% 10.36% 9.59% 7.17% 3.98% 3.9% 0.66% 2.03% 1.45% 1.54%
2026/08/05 39.58% 11.13% 8.03% 6.27% 5.8% 3.92% 0.7% 1.08% 1.39% 1.82%
2026/08/06 47.9% 4.66% 7.93% 4.96% 4.67% 3.9% 0.96% 1.15% 1.76% 1.92%
2026/08/07 49.56% 5.14% 4.38% 3.53% 5.32% 6.18% 1.22% 1.03% 1.43% 1.45%
2026/08/08 60.73% 9.41% 3.87% 2.95% 4.63% 3.31% 1.1% 1.12% 0.06% 0.77%
2026/08/09 68.12% 10.41% 0.72% 2.36% 4.43% 2% 0.9% 0.74% 0.05% 0.64%
2026/08/10 43.56% 11.59% 5.95% 3.08% 5.38% 6.9% 1.08% 1.33% 2.66% 1.5%
2026/08/11 44.13% 9.88% 3.56% 4.22% 5.96% 8.57% 0.94% 1.33% 1.95% 0.99%
2026/08/12 49.14% 8.63% 4.06% 3.59% 6.13% 5.35% 0.93% 1.28% 1.47% 1.11%
2026/08/13 51.67% 6.09% 3.86% 2.91% 6.28% 6.07% 1.01% 1.07% 1.44% 1.58%
2026/08/14 48.76% 9.74% 4.17% 3.34% 6.43% 5.06% 1.14% 1.29% 0.86% 0.98%
2026/08/15 42.27% 11.54% 8.16% 2.98% 6.41% 6.78% 1.16% 1.73% 0.61% 0.89%
2026/08/16 42.95% 14.91% 4.94% 3.39% 6.83% 4.53% 1.2% 1.42% 0.59% 1.47%
2026/08/17 41.15% 14.72% 3.94% 6.56% 6.6% 6.32% 1.21% 1.11% 1.26% 0.81%
2026/08/18 41.55% 13.73% 4.55% 5.21% 8.34% 5.55% 1.26% 1.19% 1.26% 0.92%
2026/08/19 38.81% 7.74% 14.14% 4.56% 6.59% 6.31% 1.17% 1.02% 1.17% 0.93%
2026/08/20 47.62% 10.6% 4.33% 4.19% 6.59% 6.51% 1.01% 0.9% 1.05% 0.81%
2026/08/21 51.45% 12.7% 6.44% 3.71% 5.01% 5.09% 0.66% 0.81% 1.03% 0.39%
2026/08/22 47.02% 18.06% 4.53% 4.64% 5.21% 5.1% 0.74% 0.94% 0.37% 0.68%
2026/08/23 49.31% 14.25% 8.31% 4.09% 5.7% 3.6% 0.81% 1.05% 0.61% 0.34%
2026/08/24 41.56% 21.66% 5.64% 3.13% 5.25% 5.41% 1.07% 0.99% 1.66% 0.61%
2026/08/25 43.32% 20.29% 4.57% 3.7% 5.39% 6.19% 0.94% 0.88% 0.83% 0.5%
2026/08/26 42.56% 21% 5.1% 4.05% 5.76% 5.11% 1.1% 0.69% 1.37% 0.61%
2026/08/27 43.2% 12.49% 7.21% 4.01% 5.47% 4.99% 1.12% 1.07% 1.1% 0.73%
2026/08/28 39% 11.82% 5.65% 4.01% 4.5% 4.91% 1.03% 1.17% 1.11% 0.62%
2026/08/29 43.27% 10.99% 10.85% 4.92% 5.03% 4.08% 0.99% 0.92% 0.16% 0.94%
2026/08/30 44.8% 12.35% 7.1% 4.81% 4.95% 3.96% 1.02% 1.28% 0.13% 0.97%
2026/08/31 44.33% 11.44% 6.15% 5.8% 5.23% 4.82% 1.35% 1.23% 0.82% 0.6%
  • ups.com
  • fedex.com
  • theupsstore.com
  • amazon.com
  • usps.com
  • uline.com
  • montway.com
  • shipstation.com
  • freightquote.com
  • stamps.com

Copyright © Adthena. All rights reserved.

In August 2026, UPS dominated with a peak impression share of 68.12% on the 9th. FedEx surged mid-month, reaching 21.66% on the 24th. The month concluded with UPS leading, while FedEx maintained a strong presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services - Last month
  1. 1
    Package delivery service | Real-time delivery updates https://shipping.amazon.com

    Pickup & delivery every day. Proactive alerts, seamless integration.

  2. 2
    FedEx Shipping Account Offer | Go Far & Wide For Less https://www.fedex.com › business › shippingaccount

    Run detailed reports, get free FedEx shipping supplies & more with a FedEx account. Save on deliveries big & small. Special prices on domestic...

  3. 3
    Locations Near You https://offers.theupsstore.com › professional › services

    Everything You Need — Visit Your Local Store Today For Help From The Experts. Find Out More Here. The UPS Store® Experts Are Here To Help With All Your Packing, Shipping & Printing Needs. Find A Store Near You. Check Hours Of Operation. Safe Packing & Shipping.

  4. 4
    UPS® Official Website https://www.ups.com

    Reliable Delivery, Every Time — Open a Free UPS® Account For Discounted Rates, Free Supplies, Tracking Tools & More. Unlock...

  5. 5
    Trackable Returns with USPS® - The Official USPS® Website https://www.uspsdelivers.com

    USPS® Offers Businesses of All Sizes a Better Way to Ship. Explore Our Offerings Online!

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, Amazon, FedEx, UPS, and USPS dominate Google’s PPC landscape. Amazon emphasizes real-time updates and seamless integration, while FedEx offers savings and detailed reporting. UPS highlights reliability and expert assistance, and USPS focuses on trackable returns for businesses.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports