US Logistics Shipping Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – US

Google AI Overview visibility for Logistics Shipping Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.3752027067
71.6247972933
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 18%
Navigational 7%
Seasonal 0%
Local 2%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ups.com 49.89
fedex.com 16.4
usps.com 5.7
theupsstore.com 4.58
amazon.com 4.46
uline.com 3.49
shipt.com 1.05
eveoncontainers.com 1.03
shipstation.com 1.02
stamps.com 0.83
others 11.55
  • ups.com - 49.89%
  • fedex.com - 16.4%
  • usps.com - 5.7%
  • theupsstore.com - 4.58%
  • amazon.com - 4.46%
  • uline.com - 3.49%
  • shipt.com - 1.05%
  • eveoncontainers.com - 1.03%
  • shipstation.com - 1.02%
  • stamps.com - 0.83%
  • others - 11.55%

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UPS dominates with 49.89% click share, followed by FedEx at 16.4%. USPS and others hold 5.7% and 11.55%, respectively, highlighting competitive diversity.

Market Exposure

Share of Spend for the top 10 US Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ups.com amazon.com fedex.com shipstation.com uline.com shiply.com forbes.com stamps.com goshippo.com upack.com
2026/06/01 30.93% 10.34% 3.8% 2.9% 8.91% 2.21% 2.4% 3.23% 1.02% 1.27%
2026/06/02 34.89% 9.06% 6.7% 2.1% 6.69% 1.49% 2.34% 1.65% 0.81% 1.54%
2026/06/03 32.56% 6.93% 10.32% 2.85% 6.91% 2.47% 2.11% 2.19% 1.23% 1.19%
2026/06/04 28.37% 11.2% 9.04% 2.32% 7.31% 2.05% 1.98% 1.29% 1.55% 1.48%
2026/06/05 28.76% 10.96% 9.78% 2.3% 9.12% 1.93% 1.79% 1.25% 1.52% 1.2%
2026/06/06 33.24% 7.07% 9.92% 3.23% 7.74% 2.76% 1.54% 2.15% 1.18% 1.68%
2026/06/07 37.58% 9.18% 9.63% 3.34% 7.22% 2.43% 1.81% 2.28% 0.8% 1.95%
2026/06/08 32.37% 12.1% 7.01% 2.75% 5.35% 1.86% 2.12% 2.44% 1.05% 1.36%
2026/06/09 25.61% 15.99% 9.23% 2.63% 8.28% 1.73% 2.18% 1.35% 1.06% 1.26%
2026/06/10 30.09% 15.12% 9.99% 1.91% 6.92% 1.45% 1.95% 1.45% 1.83% 1.14%
2026/06/11 28.92% 14.56% 8.41% 2.05% 8.47% 1.55% 1.95% 1.66% 1.78% 1.05%
2026/06/12 29.62% 14.06% 8.56% 2.26% 9.03% 1.18% 1.63% 1.31% 1.32% 1.97%
2026/06/13 27.5% 13.96% 11.37% 3.1% 8.86% 1.49% 1.54% 1.72% 1.25% 2.09%
2026/06/14 28.35% 13.92% 14.62% 2.94% 5.26% 1.89% 1.8% 2.2% 1.25% 2.18%
2026/06/15 22.24% 12.04% 12.09% 2.11% 9.24% 1.07% 2.14% 2.31% 2.45% 2.13%
2026/06/16 25.9% 9.12% 10.11% 2.58% 9.33% 1.26% 2.22% 1.32% 2.99% 1.45%
2026/06/17 30.12% 12% 7.33% 2.81% 8.11% 1.72% 1.91% 1.26% 2.17% 1.37%
2026/06/18 27.7% 13.87% 8.56% 2.77% 8.31% 1.6% 1.82% 1.35% 1.85% 1.78%
2026/06/19 24.49% 9.84% 10.02% 2.39% 9.58% 1.74% 1.56% 1.46% 1.31% 1.77%
2026/06/20 30.65% 14.41% 11.12% 2.62% 1.62% 2.26% 1.41% 1.4% 1.69% 1.75%
2026/06/21 29.2% 13.56% 18.24% 3.03% 1.95% 2.35% 1.55% 1.74% 1.61% 2.24%
2026/06/22 22.96% 14.59% 14.07% 3.4% 2.46% 1.59% 1.9% 2.34% 2.32% 1.8%
2026/06/23 30.57% 8.85% 12.29% 3.28% 2.84% 1.86% 2.2% 2.19% 2.12% 1.78%
2026/06/24 25.56% 15.51% 13.63% 3.21% 3.11% 2.26% 2.18% 2.31% 2.34% 1.59%
2026/06/25 29.23% 9.77% 13.11% 3.85% 4.23% 2.77% 2.04% 1.95% 1.77% 2.56%
2026/06/26 29.68% 10.29% 13.64% 4.38% 3.9% 2.69% 2.04% 1.49% 1.97% 2.96%
2026/06/27 27.21% 11.69% 17.49% 4.26% 2.18% 2.4% 2% 2.09% 1.84% 2.35%
2026/06/28 35.01% 15.22% 11.82% 2.96% 1.54% 2.59% 2.03% 1.64% 1.54% 1.87%
2026/06/29 28.9% 11.25% 10.94% 3.45% 1.98% 2.88% 2.02% 1.81% 1.65% 1.94%
2026/06/30 32.47% 10.93% 10.91% 2.85% 2.63% 2.18% 1.99% 1.88% 1.8% 1.64%
  • ups.com
  • amazon.com
  • fedex.com
  • shipstation.com
  • uline.com
  • shiply.com
  • forbes.com
  • stamps.com
  • goshippo.com
  • upack.com

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In June 2026, UPS led PPC spend, peaking at 37.58% on June 7. Amazon’s share fluctuated, reaching 15.99% on June 9. FedEx saw a notable rise to 18.24% on June 21. Shipstation and Uline maintained steady shares, while Shiply, Forbes, and Stamps.com had minor variations. GoShippo and U-Pack showed consistent low spend. The month ended with UPS dominating, followed by Amazon and FedEx.

Market Exposure

Competitor Count for US Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 582
2026/06/02 535
2026/06/03 583
2026/06/04 539
2026/06/05 545
2026/06/06 503
2026/06/07 527
2026/06/08 543
2026/06/09 536
2026/06/10 536
2026/06/11 521
2026/06/12 490
2026/06/13 471
2026/06/14 470
2026/06/15 501
2026/06/16 499
2026/06/17 500
2026/06/18 494
2026/06/19 472
2026/06/20 428
2026/06/21 424
2026/06/22 444
2026/06/23 451
2026/06/24 440
2026/06/25 422
2026/06/26 408
2026/06/27 385
2026/06/28 396
2026/06/29 424
2026/06/30 422

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June began with 582 advertisers, fluctuating throughout the month. Mid-month saw a decline, reaching a low of 385 on June 27. The month concluded with 422 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fedex.com 2.73%
usps.com 0.84%
theupsstore.com 0.57%
packagemonitor.org 0.32%
shipt.com 0.24%
conexdepot.com -0.11%
pods.com -0.17%
ups.com -0.71%
eveoncontainers.com -0.98%
uline.com -2.44%

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FedEx surged with a 2.73% click share increase, while Uline dropped by 2.44%. USPS and The UPS Store also gained, contrasting Eveon Containers’ decline.

Campaign Efficiency

US Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ups.com amazon.com fedex.com theupsstore.com packagemonitor.org uline.com usps.com stamps.com shipstation.com eveoncontainers.com
2026/06/01 29.76% 12.78% 3.5% 4.86% 0.24% 9.8% 2.53% 4.23% 2.44% 2.98%
2026/06/02 36.39% 11.59% 6.85% 1.25% 0.34% 8.03% 2.99% 2.37% 1.66% 2.28%
2026/06/03 32.35% 8.46% 9.94% 5.78% 0.05% 7.81% 2.46% 2.89% 2.61% 2.5%
2026/06/04 26.7% 13.25% 7.93% 5.95% 2.06% 8.22% 2.42% 1.51% 1.81% 2.59%
2026/06/05 29.1% 13.03% 9.03% 5.83% 1.96% 9.92% 2.4% 1.52% 1.82% 2.24%
2026/06/06 36.56% 8.95% 9.02% 1.41% 3.8% 8.13% 2.96% 2.88% 2.83% 2.15%
2026/06/07 38.3% 11.41% 9.25% 1.84% 0.45% 8.44% 2.86% 3.07% 3.19% 1.87%
2026/06/08 33.06% 14.22% 7.32% 4.17% 4.51% 6.17% 2.43% 3.59% 2.41% 0.9%
2026/06/09 28.58% 18.07% 7.69% 6.04% 2.53% 8.51% 2.89% 1.54% 2.01% 2.58%
2026/06/10 27.51% 18.92% 9.17% 3.69% 0.79% 8.27% 2.94% 1.91% 1.46% 2.74%
2026/06/11 27.24% 17.69% 7.34% 6.71% 0.49% 9.41% 2.42% 2.11% 1.51% 2.24%
2026/06/12 31.56% 16.24% 7.33% 5.67% 0.27% 9.39% 2.77% 1.38% 1.59% 2.28%
2026/06/13 27.6% 16% 11.12% 5.11% 0% 9.74% 2.58% 1.91% 2.61% 2.06%
2026/06/14 32.48% 15.94% 12.89% 3.85% 0.26% 5.94% 3.56% 2.67% 2.4% 0.75%
2026/06/15 27.49% 13.51% 10.4% 3.66% 0.03% 9.8% 2.19% 2.98% 1.47% 2.71%
2026/06/16 27.17% 10.75% 8.47% 6.69% 1.39% 9.97% 2.59% 2.09% 2.07% 2.58%
2026/06/17 32.24% 14% 6.77% 3.97% 1.26% 8.65% 2.09% 1.69% 2.66% 2.09%
2026/06/18 31.89% 15.44% 7.69% 3.65% 2.13% 8.5% 2.32% 1.87% 2.51% 1.78%
2026/06/19 27.52% 11.09% 8.8% 6.14% 5.44% 9.97% 2.87% 1.74% 1.72% 2.53%
2026/06/20 34.94% 15.96% 10.19% 2.1% 8.37% 1.78% 3.16% 1.55% 2.04% 0.07%
2026/06/21 33.26% 15.26% 16.78% 4.86% 0.93% 2.03% 3.53% 2.22% 2.3% 0.22%
2026/06/22 26.13% 16.19% 12.63% 7.51% 0.05% 2.68% 3.65% 3.3% 2.47% 0.24%
2026/06/23 34.65% 10.5% 10.98% 6.11% 0.04% 2.74% 3.54% 3.2% 2.54% 0.34%
2026/06/24 29.14% 18.37% 11.8% 3.67% 0.03% 3.58% 4.19% 3.23% 2.26% 0.26%
2026/06/25 34.96% 10.46% 12.41% 5.88% 0.02% 3.89% 3.6% 2.7% 2.88% 0.14%
2026/06/26 37.09% 11.9% 11.38% 2.53% 0.43% 3.94% 3.35% 2.11% 3.32% 0.21%
2026/06/27 31.47% 12.4% 15.9% 6.93% 0.37% 2.11% 3.57% 2.82% 3.25% 0.2%
2026/06/28 36.55% 16.25% 11.33% 9% 1.13% 1.61% 0.95% 1.93% 2.18% 0.15%
2026/06/29 30.55% 11.11% 9.45% 7.92% 0.99% 2.23% 7.29% 1.9% 2.41% 0.25%
2026/06/30 33.37% 12.26% 10.41% 8.02% 3.31% 3.17% 2.71% 2.47% 2.07% 0.2%
  • ups.com
  • amazon.com
  • fedex.com
  • theupsstore.com
  • packagemonitor.org
  • uline.com
  • usps.com
  • stamps.com
  • shipstation.com
  • eveoncontainers.com

Copyright © Adthena. All rights reserved.

In June 2026, UPS led with fluctuating impressions, peaking mid-month. Amazon’s share rose steadily, while FedEx saw a late surge. The UPS Store and Package Monitor had sporadic spikes. Uline’s share dipped, and USPS peaked late. The month ended with UPS maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services - Last month
  1. 1
    Package delivery service https://shipping.amazon.com

    Real-time delivery updates — Amazon Shipping has the technology and transportation network to boost your business.

  2. 2
    FedEx Shipping Account Offer | Go Far & Wide For Less https://www.fedex.com › business › shippingaccount

    Run detailed reports, get free FedEx shipping supplies & more with a FedEx account. Save on...

  3. 3
    UPS Track Tracking By Number - Enter UPS Tracking # Here https://www.packagemonitor.org

    Track Your UPS Track Package Here. Track UPS Track Package By Tracking # Here.

  4. 4
    Find a Location Near You https://www.theupsstore.com

    Visit Your Local Store Today — Find The UPS Store Near You, Using Our Store Locator to Get to Know Your Local Experts.

  5. 5
    UPS® Official Website https://www.ups.com

    Ship Now and Save — Sign Up Today to Save Up To 83%* on Every UPS® Shipment. Gain Access to Shipping Discounts and Other Key Benefits.

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, Amazon, FedEx, and UPS dominate with distinct strategies. Amazon emphasizes real-time updates, FedEx offers cost-saving accounts, and UPS highlights convenience and discounts. Each ad showcases unique strengths, appealing to diverse business needs.

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