US Logistics Shipping Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – US

Google AI Overview visibility for Logistics Shipping Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.9559358599
58.0440641401
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 14%
Navigational 16%
Seasonal 0%
Local 2%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 US Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ups.com 51.94
fedex.com 17.05
usps.com 6.76
theupsstore.com 5.66
uline.com 1.69
amazon.com 1.47
shipt.com 1.2
shipstation.com 1.15
goshippo.com 0.98
shippn.com 0.8
others 11.3
  • ups.com - 51.94%
  • fedex.com - 17.05%
  • usps.com - 6.76%
  • theupsstore.com - 5.66%
  • uline.com - 1.69%
  • amazon.com - 1.47%
  • shipt.com - 1.2%
  • shipstation.com - 1.15%
  • goshippo.com - 0.98%
  • shippn.com - 0.8%
  • others - 11.3%

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UPS dominates with 51.94% click share, followed by FedEx at 17.05%. USPS and The UPS Store trail behind, while ‘others’ collectively hold 11.30%.

Market Exposure

Share of Spend for the top 10 US Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ups.com fedex.com amazon.com montway.com uline.com freightquote.com shiply.com shipstation.com upack.com goshippo.com
2026/09/01 35.57% 8.45% 6.14% 5.02% 2.88% 2.68% 2.61% 2.33% 3.07% 1.07%
2026/09/02 31.34% 5.13% 6.71% 4.52% 3.89% 2.39% 2.22% 1.87% 2.4% 1.91%
2026/09/03 29.62% 8.87% 4.24% 2.91% 3.76% 3.37% 3.11% 2.59% 2.17% 2.88%
2026/09/04 37.15% 8.43% 5.22% 2.51% 3.47% 2.46% 2.52% 2.65% 1.59% 3.04%
2026/09/05 34.71% 12.88% 5.09% 2.35% 2.88% 0.74% 2.33% 3% 1.62% 3.29%
2026/09/06 35.55% 11.81% 4.29% 2.21% 3.69% 0.6% 2.97% 2.81% 1.83% 3.45%
2026/09/07 26.91% 14.39% 4.12% 2.03% 4.48% 0.45% 3.57% 3.23% 2.18% 4.01%
2026/09/08 30.19% 9.49% 4.95% 3.26% 4.91% 2.49% 2.81% 3.28% 2.1% 3.48%
2026/09/09 31.72% 8.33% 4.93% 3.44% 3.58% 3.76% 2.9% 3.25% 2.45% 3.71%
2026/09/10 28.37% 6.89% 6.31% 3.38% 3.94% 4.08% 2.88% 3.53% 2.32% 3.12%
2026/09/11 29.89% 5.32% 7.48% 3.77% 6.13% 4.44% 2.01% 3.01% 2.27% 2.39%
2026/09/12 34.08% 11.78% 6.58% 3.03% 5.37% 2.8% 1.9% 2.33% 2.11% 1.62%
2026/09/13 35.48% 12.73% 6% 3.55% 4.11% 1.37% 2.19% 2.66% 2.18% 1.37%
2026/09/14 30.2% 6.19% 7.49% 4.53% 4.89% 4.91% 2.06% 2.89% 1.94% 1.13%
2026/09/15 27.03% 6.13% 6.34% 4.01% 5.29% 5.06% 2.97% 3.39% 1.42% 2.43%
2026/09/16 27.1% 7.24% 5.77% 3.39% 7.04% 4.5% 2.95% 3.52% 1.72% 2.53%
2026/09/17 25.04% 8.18% 6.27% 4.11% 4.1% 5.63% 3.23% 3.77% 2.62% 2.74%
2026/09/18 24.47% 8.67% 5.75% 4.64% 4.29% 5.35% 3.99% 3.83% 2.22% 1.67%
2026/09/19 31.34% 14.41% 5.02% 4.04% 2.39% 2.64% 3.77% 3.62% 2.24% 1.58%
2026/09/20 32.17% 14.57% 4.67% 3.56% 2.89% 2.26% 3.71% 3.22% 2.13% 1.57%
2026/09/21 24.3% 11.9% 3.23% 4.21% 2.51% 6.26% 4.41% 4.29% 2.63% 1.94%
2026/09/22 26.27% 10.57% 3.91% 4.15% 2.12% 5.08% 4.34% 3.82% 3.1% 2.19%
2026/09/23 28.13% 10.91% 3.72% 4.32% 2.74% 5.53% 4.12% 3.78% 2.44% 1.89%
2026/09/24 25.93% 12.57% 4.16% 3.62% 4.27% 5.4% 4.36% 4.42% 2.2% 2.11%
2026/09/25 29.77% 9.05% 3.2% 4.25% 3.93% 4.33% 4.03% 4.51% 2.62% 2.16%
2026/09/26 30.49% 15.11% 3.27% 4.16% 3.07% 1.8% 4.24% 4.32% 2.6% 1.65%
2026/09/27 32.35% 17.98% 3.36% 4.2% 2.51% 1.53% 4.21% 4.2% 2.14% 1.51%
2026/09/28 25.46% 10.37% 3.45% 5.14% 2.97% 5.99% 3.92% 5.16% 2.85% 1.63%
2026/09/29 25.4% 9.99% 4.56% 5.33% 3.9% 5.34% 4.27% 4.37% 2.87% 1%
2026/09/30 24.94% 11.89% 4.7% 4.6% 4.49% 4.41% 4.14% 4.11% 2.06% 1.25%
  • ups.com
  • fedex.com
  • amazon.com
  • montway.com
  • uline.com
  • freightquote.com
  • shiply.com
  • shipstation.com
  • upack.com
  • goshippo.com

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In September 2026, UPS led PPC spend, peaking early, then declining. FedEx surged mid-month, while Amazon and Montway showed steady fluctuations. Uline and Freightquote had varied trends, with Shiply and Shipstation maintaining moderate levels. GoShippo remained low throughout.

Market Exposure

Competitor Count for US Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 325
2026/09/02 394
2026/09/03 446
2026/09/04 462
2026/09/05 441
2026/09/06 445
2026/09/07 485
2026/09/08 472
2026/09/09 444
2026/09/10 443
2026/09/11 411
2026/09/12 396
2026/09/13 410
2026/09/14 368
2026/09/15 419
2026/09/16 412
2026/09/17 410
2026/09/18 401
2026/09/19 392
2026/09/20 415
2026/09/21 430
2026/09/22 427
2026/09/23 408
2026/09/24 383
2026/09/25 404
2026/09/26 378
2026/09/27 391
2026/09/28 366
2026/09/29 368
2026/09/30 366

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, peaking at 485 on the 7th. The month concluded with a decrease, settling at 366.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fedex.com 5.38%
shipt.com 0.36%
shipstation.com 0.29%
usps.com 0.26%
freightquote.com 0.24%
amazon.com -0.36%
theupsstore.com -0.38%
uspsdelivers.com -0.49%
goshippo.com -0.65%
ups.com -5.55%

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FedEx surged with a 5.38% click share increase, while UPS faced a significant 5.55% decline. Shipt and ShipStation saw modest gains, contrasting with slight drops for GoShippo and USPS Delivers.

Campaign Efficiency

US Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ups.com fedex.com theupsstore.com uline.com usps.com amazon.com shipstation.com stamps.com goshippo.com uspsdelivers.com
2026/09/01 40.36% 8.26% 14.61% 3.86% 4.94% 4.19% 1.56% 0.84% 1% 1.97%
2026/09/02 34.19% 4.96% 17.78% 4.76% 5.22% 5.13% 1.28% 1.11% 1.7% 0.71%
2026/09/03 33.27% 9.09% 12.67% 4.27% 3.29% 3.22% 2.66% 2.13% 3.33% 1.41%
2026/09/04 41.42% 9.06% 4.42% 4.33% 3.07% 4.35% 3.18% 2.93% 3.72% 1.75%
2026/09/05 36.11% 13.35% 6.28% 3.29% 4.03% 4.41% 3.73% 3.28% 3.93% 4.18%
2026/09/06 38.82% 12.9% 6.24% 3.57% 3.19% 3.36% 3.32% 2.98% 4.14% 3.24%
2026/09/07 27.9% 15.91% 7.88% 3.98% 3.92% 3.05% 3.23% 3.41% 5.05% 3.06%
2026/09/08 32.83% 10.73% 9.06% 4.99% 3.66% 4.01% 3.68% 3.88% 4.63% 1.43%
2026/09/09 35.63% 10.13% 6.18% 4.08% 3.27% 4.2% 3.37% 2.54% 5.41% 3.49%
2026/09/10 30.7% 9.1% 8.57% 3.87% 4.85% 5.77% 3.87% 3.44% 4.05% 1.83%
2026/09/11 33.36% 6.92% 7.96% 5.67% 6.17% 7.41% 2.85% 2.11% 3.28% 3.08%
2026/09/12 37.54% 14.22% 6.62% 4.86% 5.9% 5.45% 2.02% 2.09% 2.05% 1.12%
2026/09/13 39.76% 13.43% 6.53% 4.06% 5.71% 5.4% 2.33% 2.1% 1.95% 1.06%
2026/09/14 33.75% 7.64% 8.82% 4.64% 7.45% 7.51% 2.22% 2.09% 1.57% 1.17%
2026/09/15 31.34% 7.57% 8.5% 4.79% 6.01% 5.76% 3.45% 2.16% 3.2% 1.04%
2026/09/16 31.66% 9.67% 5.69% 6.96% 4.08% 5.16% 3.5% 2.91% 3.09% 0.79%
2026/09/17 30.16% 9.91% 8.22% 5.29% 6.17% 6.1% 3.23% 2.17% 2.81% 0.36%
2026/09/18 29.56% 9.74% 8.17% 5.43% 7.9% 5.38% 3.36% 2.15% 1.7% 0.28%
2026/09/19 35.45% 16.15% 6.42% 3.46% 5.25% 4.2% 3.1% 2.1% 1.69% 1.25%
2026/09/20 37.18% 14.99% 7.83% 3.35% 4.93% 3.57% 2.39% 2.06% 1.91% 1.82%
2026/09/21 30.82% 13.96% 7.68% 3.62% 5.22% 2.49% 3.28% 2.89% 1.87% 1.18%
2026/09/22 32.41% 12.41% 7.8% 3.58% 4.32% 2.58% 2.91% 2.57% 2.28% 0.85%
2026/09/23 35.3% 12.96% 4.5% 4.31% 4.55% 2.67% 2.93% 2.49% 1.78% 0.38%
2026/09/24 33.91% 16.08% 2.4% 5.91% 4.31% 2.88% 3.71% 2.5% 1.86% 0.46%
2026/09/25 35.7% 10.71% 6.64% 5.62% 3.59% 2.03% 3.48% 2.03% 2.08% 1.52%
2026/09/26 34.96% 18.08% 1.96% 4.33% 4.78% 1.9% 3.54% 2.19% 1.67% 1.82%
2026/09/27 38.62% 20.89% 1.39% 3.47% 3.17% 2.33% 3.53% 1.8% 1.34% 0.93%
2026/09/28 30.26% 13.92% 8.46% 4.37% 3.52% 2.51% 4.55% 2.06% 1.63% 0.57%
2026/09/29 29.86% 12.35% 12.7% 5.07% 4.98% 3.45% 3.03% 1.31% 0.76% 0.22%
2026/09/30 30.3% 13.91% 7.41% 5.05% 4.01% 3.83% 3.21% 1.93% 1.03% 0.3%
  • ups.com
  • fedex.com
  • theupsstore.com
  • uline.com
  • usps.com
  • amazon.com
  • shipstation.com
  • stamps.com
  • goshippo.com
  • uspsdelivers.com

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UPS dominated September with fluctuating impressions, peaking early and mid-month. FedEx saw a late surge, while The UPS Store declined. Uline and USPS maintained steady shares. Amazon’s presence waned, finishing low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services - Last month
  1. 1
    FedEx Shipping Account Offer | Go Far & Wide For Less https://www.fedex.com

    Run detailed reports, get free FedEx shipping supplies & more with a FedEx account. Save on deliveries big & small. Special prices on domestic...

  2. 2
    The UPS Store® | Locations Near You https://offers.theupsstore.com › professional › services

    Everything For Small Business, All In One Place. Save 15% When You Visit The UPS Store®. The UPS Store® Experts Are Here To Help With All Your...

  3. 3
    Track Shipments Easily | UPS® Official Website https://www.ups.com

    Unlock Your Discount in a Few Easy Steps. A UPS.com Profile or Shipping Account Required. Open...

  4. 4
    View Pricing & Features https://www.usps.com

    If It Fits, It Ships Service — Ship Packages, Order Free Boxes, Print Postages or Schedule a Pickup Online. Take the Hassle Out Of...

  5. 5
    Trackable Returns with USPS® - The Official USPS® Website https://www.uspsdelivers.com

    Your Business Can Help Limit Shipping Expenses by Choosing USPS® as Your Provider.

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, FedEx, UPS, and USPS dominate Google’s PPC landscape. FedEx entices with savings and free supplies, while The UPS Store® offers small business solutions and discounts. UPS simplifies tracking, and USPS highlights cost-effective shipping and returns.

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