US Logistics Shipping Services - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – US

Google AI Overview visibility for Logistics Shipping Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.5869340547
72.4130659453
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 28%
Navigational 4%
Seasonal 0%
Local 1%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ups.com 42.32
theupsstore.com 9.05
fedex.com 7.8
amazon.com 6.36
goshippo.com 4.08
uline.com 3.07
stamps.com 2.64
shipstation.com 1.84
usps.com 1.47
shiply.com 1.01
others 20.36
  • ups.com - 42.32%
  • theupsstore.com - 9.05%
  • fedex.com - 7.8%
  • amazon.com - 6.36%
  • goshippo.com - 4.08%
  • uline.com - 3.07%
  • stamps.com - 2.64%
  • shipstation.com - 1.84%
  • usps.com - 1.47%
  • shiply.com - 1.01%
  • others - 20.36%

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UPS dominates with 42.32% click share, followed by ‘others’ at 20.36%. The UPS Store and FedEx trail with 9.05% and 7.8%, respectively.

Market Exposure

Share of Spend for the top 10 US Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ups.com amazon.com fedex.com theupsstore.com goshippo.com stamps.com shipstation.com uline.com usps.com uship.com
2025/10/01 20.14% 7.14% 10.35% 8.59% 4.27% 2.74% 1.81% 8.46% 0.79% 2.57%
2025/10/02 20.28% 6.08% 12.07% 10.53% 4.64% 2.19% 2.22% 5.25% 1.67% 1.8%
2025/10/03 19.31% 6.21% 14.29% 6.65% 5.55% 2.76% 2.88% 2.79% 0.85% 1.37%
2025/10/04 28.87% 5.82% 7.97% 9.94% 5.42% 2.57% 2.94% 3.56% 2.15% 1.55%
2025/10/05 27.23% 8.35% 10.75% 10.04% 5.46% 2.88% 2.42% 4.21% 1.95% 1.58%
2025/10/06 20.99% 10.32% 15.81% 11.54% 3.39% 2.81% 1.9% 2.88% 0.94% 1.46%
2025/10/07 19.51% 11.51% 13.56% 9.33% 4.19% 2.56% 2.4% 4.6% 1.21% 1.5%
2025/10/08 29.87% 6.97% 9.01% 9.58% 3.37% 3.73% 2.71% 3.93% 1.21% 2.22%
2025/10/09 26.84% 7.44% 11.63% 8.52% 4.04% 3.11% 2.45% 4.23% 1.42% 1.29%
2025/10/10 32.64% 4.09% 12.52% 8.43% 3.55% 2.63% 2.42% 3.48% 1.66% 0.93%
2025/10/11 29.71% 4.48% 9.86% 10.11% 4.85% 4.75% 2.75% 3.93% 2.22% 1.13%
2025/10/12 31.19% 5.51% 11% 12.12% 5.11% 3.04% 2.15% 4.23% 2.07% 1.07%
2025/10/13 27.49% 4.96% 7.23% 11.47% 6.45% 3.92% 2.31% 5.26% 1.85% 1.05%
2025/10/14 23.22% 7.87% 8.67% 10.49% 6.63% 3.43% 2.5% 4.19% 1.94% 1.39%
2025/10/15 22.59% 7.57% 11.5% 6% 6.56% 3.04% 2.91% 4.63% 1.8% 1.43%
2025/10/16 21.49% 7.66% 13.79% 7% 5.82% 3.43% 2.58% 4.62% 2.09% 1.35%
2025/10/17 25.02% 6.99% 10.4% 5.77% 5.72% 4.83% 2.3% 6.15% 2.28% 1.09%
2025/10/18 30.97% 11.13% 11.96% 4.76% 5.66% 4.34% 2.71% 3.32% 1.94% 1%
2025/10/19 34.42% 9.03% 11.62% 7.04% 5.5% 3.7% 2.09% 4.21% 2.07% 1.13%
2025/10/20 20.36% 8.77% 9.68% 9.04% 6.14% 5.72% 1.49% 5.59% 2.13% 1.7%
2025/10/21 21.71% 12.28% 8.91% 9.74% 6.19% 5.96% 2.01% 3.77% 1.93% 1.19%
2025/10/22 18.16% 9.57% 8.98% 14.56% 5.51% 5.06% 2.59% 4.68% 2.16% 1.12%
2025/10/23 19.43% 14.41% 10.18% 8.84% 6.76% 2.79% 2.85% 4.88% 2.11% 1.68%
2025/10/24 19.28% 8.66% 10.2% 12.81% 6.37% 2.51% 3.19% 3.93% 2.7% 1.26%
2025/10/25 28.06% 9.97% 8.68% 8.48% 7.63% 3.08% 3.27% 3.74% 3.18% 1.42%
2025/10/26 26.28% 11.65% 11.65% 9.33% 7.27% 2.86% 2.51% 2.64% 2.81% 1.38%
2025/10/27 18.42% 13.78% 8.7% 9.6% 5.89% 5.72% 3.28% 3.18% 1.86% 2.13%
2025/10/28 12.65% 13.42% 9.01% 11.01% 7.78% 4.07% 3.74% 4.35% 1.6% 2.16%
2025/10/29 17.66% 10.82% 7.72% 10.23% 6.35% 5.94% 3.37% 4.05% 1.78% 1.4%
2025/10/30 14.51% 15.56% 7.81% 8.22% 7.33% 4.56% 3.29% 3.97% 1.65% 1.44%
2025/10/31 19.91% 10.54% 7.9% 7.56% 7.25% 5.38% 4.26% 4.1% 2.04% 1.8%
  • ups.com
  • amazon.com
  • fedex.com
  • theupsstore.com
  • goshippo.com
  • stamps.com
  • shipstation.com
  • uline.com
  • usps.com
  • uship.com

Copyright © Adthena. All rights reserved.

In October 2025, ups.com led with fluctuating spend, peaking at 34.42%. Amazon.com showed steady growth, ending at 10.54%. FedEx and The UPS Store had moderate variations, while goshippo.com and stamps.com maintained lower shares.

Market Exposure

Competitor Count for US Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 705
2025/10/02 695
2025/10/03 695
2025/10/04 655
2025/10/05 664
2025/10/06 674
2025/10/07 664
2025/10/08 665
2025/10/09 661
2025/10/10 696
2025/10/11 653
2025/10/12 647
2025/10/13 676
2025/10/14 661
2025/10/15 672
2025/10/16 683
2025/10/17 669
2025/10/18 694
2025/10/19 681
2025/10/20 695
2025/10/21 671
2025/10/22 694
2025/10/23 698
2025/10/24 713
2025/10/25 644
2025/10/26 656
2025/10/27 685
2025/10/28 681
2025/10/29 674
2025/10/30 665
2025/10/31 694

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, starting at 705, dipping mid-month, and ending at 694.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ups.com 8.15%
amazon.com 0.6%
goshippo.com 0.14%
acertusdelivers.com 0.09%
uberfreight.com 0.07%
uship.com -0.16%
montway.com -0.2%
uline.com -0.91%
theupsstore.com -1.34%
fedex.com -3.8%

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UPS.com surged with an 8.15% click share increase, while FedEx.com dropped by 3.8%.

Campaign Efficiency

US Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ups.com theupsstore.com amazon.com fedex.com goshippo.com stamps.com shipstation.com uline.com usps.com uship.com
2025/10/01 23.63% 11.83% 6.42% 9.49% 3.69% 2.44% 1.62% 9.22% 0.72% 2.28%
2025/10/02 23.72% 14.91% 5.41% 11.27% 4.17% 1.98% 1.98% 5.49% 1.52% 1.59%
2025/10/03 22.88% 9.17% 5.58% 13.72% 5.14% 2.58% 2.71% 2.73% 0.83% 1.29%
2025/10/04 31.57% 11.39% 5.17% 7.86% 5.13% 2.48% 2.84% 3.75% 2.12% 1.51%
2025/10/05 28.32% 12.44% 7.86% 10.81% 5.19% 2.81% 2.38% 4.25% 1.9% 1.47%
2025/10/06 20.96% 14.8% 9.79% 15.6% 3.26% 2.73% 1.84% 2.93% 0.99% 1.42%
2025/10/07 17.72% 12.94% 11.17% 14.09% 3.97% 2.53% 2.37% 5.03% 1.27% 1.5%
2025/10/08 24.68% 14.71% 6.97% 9.64% 3.24% 3.66% 2.73% 4.55% 1.38% 2.12%
2025/10/09 23.94% 13.54% 6.8% 12.18% 3.81% 3.19% 2.44% 4.79% 1.56% 1.28%
2025/10/10 26.23% 13.7% 4.33% 13.53% 3.51% 2.73% 2.46% 3.86% 1.82% 0.94%
2025/10/11 26.16% 14.76% 3.96% 10.66% 4.69% 4.54% 2.71% 4.01% 2.33% 1.14%
2025/10/12 27.76% 17.58% 5.01% 11.15% 4.73% 2.98% 2.08% 4.53% 2.18% 1.12%
2025/10/13 25.18% 17.17% 4.31% 7.45% 5.66% 3.68% 2.1% 5.18% 1.92% 1%
2025/10/14 22.4% 15.27% 7.34% 10.02% 5.72% 2.99% 2.2% 3.98% 1.88% 1.34%
2025/10/15 24.47% 7.56% 6.94% 12.85% 5.92% 2.77% 2.62% 4.51% 1.82% 1.36%
2025/10/16 23.66% 9.86% 6.74% 14.96% 5.06% 2.98% 2.13% 4.48% 2.09% 1.3%
2025/10/17 28.3% 8.14% 5.93% 10.8% 4.87% 4.21% 1.97% 6.18% 2.3% 1%
2025/10/18 33.8% 6.82% 9.22% 12.05% 4.88% 3.79% 2.41% 3.37% 1.95% 0.95%
2025/10/19 34.74% 10.09% 7.49% 11.51% 4.76% 3.28% 1.97% 4.45% 2.1% 1.07%
2025/10/20 24.74% 11.86% 7.12% 9.38% 4.84% 4.72% 1.24% 5.42% 1.98% 1.41%
2025/10/21 26.78% 13.31% 9.49% 8.14% 4.78% 4.86% 1.75% 3.45% 1.78% 1.05%
2025/10/22 22.79% 19.66% 6.77% 8.49% 3.88% 3.75% 2.06% 3.73% 2.01% 0.86%
2025/10/23 28.2% 12.32% 9.91% 9.21% 5.2% 2.15% 2.36% 4.23% 1.94% 1.29%
2025/10/24 26.68% 17.75% 5.88% 8.27% 4.67% 1.93% 2.61% 3.2% 2.48% 0.96%
2025/10/25 35.35% 11.94% 7.93% 7.13% 5.62% 2.35% 2.86% 3.34% 3.1% 1.12%
2025/10/26 34.15% 11.4% 8.07% 10.93% 5.74% 2.35% 2.17% 2.37% 2.71% 1.1%
2025/10/27 24.48% 12.79% 10.71% 7.83% 4.47% 4.67% 3.1% 2.64% 1.93% 1.75%
2025/10/28 18.91% 15.32% 8.81% 8.44% 6.24% 3.53% 3.11% 4.08% 1.56% 1.78%
2025/10/29 25.86% 13.18% 7.89% 6.67% 4.86% 4.56% 2.69% 3.6% 1.65% 1.17%
2025/10/30 21.9% 11.58% 12.1% 7.14% 5.92% 3.82% 2.64% 3.57% 1.56% 1.22%
2025/10/31 27.73% 9.91% 8.25% 7.16% 5.71% 4.01% 3.88% 3.71% 2.05% 1.55%
  • ups.com
  • theupsstore.com
  • amazon.com
  • fedex.com
  • goshippo.com
  • stamps.com
  • shipstation.com
  • uline.com
  • usps.com
  • uship.com

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UPS dominated October with fluctuating impressions, peaking mid-month. The UPS Store and Amazon showed varied trends, while FedEx maintained a steady presence. The month concluded with UPS leading, followed by The UPS Store.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services - Last month
  1. 1
    Amazon Shipping - You box it. We ship it https://shipping.amazon.com

    Amazon Shipping brings a steady reliability you can count on, from coast to curb.

  2. 2
    FedEx Shipping Account Offer | Simplified Flat-Rate Shipping https://www.fedex.com

    Unlock savings: Create online account for Expedited & Standard; Domestic or Intl Shipping.

  3. 3
    UPS® Ground Shipping https://www.stamps.com › ups_ground › shipping

    Save Up To 77% Off UPS Ground® — Stamps.com® helps businesses spend less time sending and more time minding their business.

  4. 4
    The UPS Store https://locations.theupsstore.com/

    The UPS Store #4724 Printing, Notary & Mailboxes. We Also Provide Postal, Mailbox and Poster Printing Services.

  5. 5
    UPS® Official Website https://www.ups.com

    Business Shipping Solutions — Gain Access to Shipping Discounts and Other Key Benefits in Time for Peak Season. Sign Up...

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, Amazon, FedEx, and UPS dominate with compelling PPC ads. Amazon promises reliability, FedEx offers savings with simplified shipping, and UPS highlights business solutions and discounts. Stamps.com emphasizes cost efficiency, while The UPS Store provides diverse services.

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