US Logistics Shipping Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – US

Google AI Overview visibility for Logistics Shipping Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.0462323627
68.9537676373
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 16%
Navigational 9%
Seasonal 0%
Local 2%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ups.com 54.54
fedex.com 14.75
usps.com 6.5
theupsstore.com 5.17
amazon.com 3.29
uline.com 1.97
shipstation.com 1.04
shipt.com 0.84
uship.com 0.76
lugless.com 0.64
others 10.5
  • ups.com - 54.54%
  • fedex.com - 14.75%
  • usps.com - 6.5%
  • theupsstore.com - 5.17%
  • amazon.com - 3.29%
  • uline.com - 1.97%
  • shipstation.com - 1.04%
  • shipt.com - 0.84%
  • uship.com - 0.76%
  • lugless.com - 0.64%
  • others - 10.5%

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UPS dominates with 54.54% click share, overshadowing FedEx’s 14.75%. USPS follows at 6.5%, while ‘others’ collectively hold 10.5%.

Market Exposure

Share of Spend for the top 10 US Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ups.com amazon.com fedex.com uline.com shipstation.com theupsstore.com shiply.com montway.com upack.com forbes.com
2026/07/01 19.93% 8.29% 10.71% 2.51% 4.04% 1.73% 3.01% 2.87% 3.62% 2.8%
2026/07/02 24.49% 7.3% 10.36% 3.42% 3.63% 2.67% 2.41% 2.12% 3.2% 2.24%
2026/07/03 10.86% 15.13% 13.52% 4.59% 4.97% 3.03% 2.36% 1.36% 3.53% 3.04%
2026/07/04 0.09% 17.53% 22.73% 2.91% 5.34% 2.39% 2.95% 1.15% 5.06% 3.25%
2026/07/05 0.1% 15.97% 17.46% 5.5% 4.48% 4.1% 3.41% 2.43% 5.78% 2.61%
2026/07/06 22.65% 9.25% 12.3% 3.23% 2.99% 2.34% 2.68% 2.69% 3.13% 1.74%
2026/07/07 21.44% 9.82% 8.75% 4.18% 3.02% 2.81% 2.68% 2.76% 2.62% 1.93%
2026/07/08 23.92% 10.13% 11.61% 3.63% 3.07% 2.99% 3.23% 2.97% 2.9% 1.29%
2026/07/09 23.82% 11.6% 10.02% 7.18% 3.48% 1.98% 3.37% 2.76% 1.83% 1.01%
2026/07/10 21.19% 10.82% 11.61% 6.68% 3.76% 0.56% 3.35% 3.36% 3.06% 1.71%
2026/07/11 22.64% 11.04% 15% 4.7% 4.37% 0.22% 3.37% 2.99% 4.28% 1.63%
2026/07/12 24.19% 11.54% 14.22% 5.22% 3.54% 1.4% 3.03% 3.17% 3.14% 1.67%
2026/07/13 20.61% 11.52% 11.62% 3.6% 3.28% 0.66% 2.97% 2.47% 2.59% 1.73%
2026/07/14 21.54% 7% 11.99% 3.13% 3.52% 1.6% 4.42% 3.34% 3.24% 2.37%
2026/07/15 20.41% 13.85% 11.24% 2.88% 3.12% 2.23% 1.99% 2.58% 2.45% 2.2%
2026/07/16 21.28% 16.91% 5.35% 2.91% 3.69% 0.98% 2.46% 3.04% 2.57% 2.01%
2026/07/17 22.25% 7.33% 5.21% 5.51% 3.99% 1.93% 2.44% 2.93% 4.25% 2.87%
2026/07/18 22.47% 3.96% 16.16% 7.42% 3.58% 0.61% 2.88% 2.5% 3.25% 1.64%
2026/07/19 22.51% 4.5% 15.43% 5.49% 3.68% 1.55% 3.1% 2.48% 2.83% 1.81%
2026/07/20 21.89% 5.05% 10.17% 4.69% 4.92% 1.88% 2.11% 2.15% 2.3% 1.9%
2026/07/21 21.43% 6.97% 11.93% 3.11% 3.51% 1.6% 4.4% 3.32% 3.22% 2.36%
2026/07/22 20.08% 10.58% 9.73% 4.89% 3.85% 2.25% 3.01% 2.99% 3.19% 2.3%
2026/07/23 18.73% 8.14% 11.53% 6.13% 3.2% 1.24% 2.72% 2.72% 4.17% 2.2%
2026/07/24 25.34% 9.79% 9.83% 5.72% 2.79% 1.94% 3.18% 3.09% 2.93% 2.1%
2026/07/25 24.12% 11.96% 6.98% 3.88% 3.62% 1.88% 3.76% 2.68% 3.42% 1.99%
2026/07/26 26.29% 8.05% 11.17% 4.78% 2.4% 1.63% 3.04% 2.58% 3.48% 1.74%
2026/07/27 24.25% 5.81% 6.97% 4.46% 3.21% 3.21% 3.23% 3.28% 2.15% 1.94%
2026/07/28 26.1% 7.61% 9.56% 4.47% 4.35% 2.69% 3.28% 3.2% 2.36% 1.9%
2026/07/29 22.32% 4.3% 11.33% 3.97% 3.38% 1.83% 3.78% 3.21% 3.58% 1.83%
2026/07/30 24.57% 9.34% 8% 3.55% 3.24% 1.29% 3.14% 3.04% 3.44% 1.46%
2026/07/31 20.51% 8.91% 8.41% 6.21% 4.02% 3.28% 2.89% 2.82% 2.65% 1.99%
  • ups.com
  • amazon.com
  • fedex.com
  • uline.com
  • shipstation.com
  • theupsstore.com
  • shiply.com
  • montway.com
  • upack.com
  • forbes.com

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UPS dominated July with fluctuating spend, peaking mid-month. Amazon’s spend was inconsistent, with notable highs early and late. FedEx showed a mid-month dip, recovering towards the end. Uline and Shipstation maintained steady, moderate spending. The month concluded with UPS leading, followed by Amazon and FedEx.

Market Exposure

Competitor Count for US Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 439
2026/07/02 474
2026/07/03 462
2026/07/04 456
2026/07/05 424
2026/07/06 445
2026/07/07 459
2026/07/08 429
2026/07/09 416
2026/07/10 432
2026/07/11 404
2026/07/12 403
2026/07/13 456
2026/07/14 431
2026/07/15 429
2026/07/16 428
2026/07/17 424
2026/07/18 385
2026/07/19 402
2026/07/20 399
2026/07/21 431
2026/07/22 502
2026/07/23 491
2026/07/24 499
2026/07/25 515
2026/07/26 498
2026/07/27 495
2026/07/28 477
2026/07/29 469
2026/07/30 465
2026/07/31 442

Copyright © Adthena. All rights reserved.

July began with 439 advertisers, fluctuating mid-month, peaking at 515 on July 25. The month concluded with 442 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ups.com 7.36%
uline.com 0.19%
pods.com 0.14%
ubereats.com 0.09%
freightquote.com 0.06%
shippn.com -0.14%
usps.com -0.22%
theupsstore.com -0.7%
amazon.com -1.92%
fedex.com -3.89%

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UPS.com surged with a 7.36% click share increase, while FedEx.com plummeted by 3.89%.

Campaign Efficiency

US Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ups.com theupsstore.com amazon.com fedex.com uline.com usps.com shipstation.com goshippo.com stamps.com packagemonitor.org
2026/07/01 29.62% 7.97% 9.45% 9.67% 2.65% 3.67% 2.98% 1.54% 2.92% 4.68%
2026/07/02 34.27% 7.89% 8.12% 9.48% 3.78% 2.99% 2.27% 1.59% 2.27% 2.01%
2026/07/03 16.31% 9.44% 18.05% 12.81% 4.7% 3.8% 4.1% 1.65% 3.32% 0.04%
2026/07/04 0.04% 9.36% 22.89% 22.26% 3.57% 5.09% 4.36% 1.79% 2.95% 0.46%
2026/07/05 0.05% 13.55% 20.87% 17.44% 6.18% 5.73% 3.66% 1.85% 3.27% 0.05%
2026/07/06 34.3% 5.34% 10.66% 11.84% 3.25% 3.55% 2.27% 1.5% 3.63% 0.04%
2026/07/07 29.09% 7.73% 11.59% 8.13% 3.95% 2.88% 2.43% 1.13% 2.29% 6.32%
2026/07/08 36.44% 6.46% 11.8% 10.5% 3.88% 3.34% 2.26% 1.49% 1.43% 0.03%
2026/07/09 35.14% 4.57% 13.31% 8.25% 7.73% 4.12% 2.04% 1.35% 0.83% 0%
2026/07/10 33.99% 2.7% 12.37% 9.78% 7.86% 3.14% 2.23% 1.16% 1.32% 0.78%
2026/07/11 39.33% 0.6% 12.6% 13.24% 5.23% 3.2% 2.98% 1.3% 1.3% 0%
2026/07/12 36.54% 2.85% 13.48% 12.86% 5.37% 3.47% 2.42% 1.26% 1.66% 0.36%
2026/07/13 29.3% 3.86% 12.9% 10.3% 3.91% 3.04% 2.2% 1.57% 2.19% 8.96%
2026/07/14 33.99% 6.98% 8.47% 11.23% 3.61% 3.8% 2.44% 2.03% 1.18% 0%
2026/07/15 30.8% 7.64% 15.78% 9.75% 3.3% 3.22% 2.17% 1.54% 1.57% 0%
2026/07/16 31.82% 4.46% 18.33% 5.78% 3.18% 3.05% 2.6% 1.46% 1.7% 0%
2026/07/17 38.53% 7.9% 7.46% 4.86% 6.06% 3.07% 2.54% 1.56% 2.57% 0%
2026/07/18 36.03% 2.01% 3.69% 15.03% 8.13% 3.84% 2.27% 2.01% 2.9% 0%
2026/07/19 34.65% 7.69% 4.05% 13.34% 6.99% 4.01% 2.18% 1.45% 2.68% 0%
2026/07/20 35.07% 5.86% 4.35% 9.15% 5.47% 3.79% 3.67% 1.8% 3.97% 0%
2026/07/21 33.99% 6.98% 8.47% 11.23% 3.61% 3.8% 2.44% 2.03% 1.18% 0%
2026/07/22 28.58% 10.6% 11.43% 8.2% 5.67% 3.74% 2.23% 1.43% 1.76% 2.86%
2026/07/23 26.87% 5.3% 8.49% 9.32% 6.43% 3.51% 1.95% 1.22% 1.88% 3.24%
2026/07/24 37.86% 5.54% 10.89% 8.77% 6.31% 3.39% 1.67% 1.42% 1.57% 0.36%
2026/07/25 38.05% 3.44% 13.26% 6.69% 4.47% 3.15% 2.68% 1.2% 2.04% 0%
2026/07/26 43.16% 4.48% 8.06% 9.68% 5.27% 3.21% 1.44% 1.15% 1.96% 0%
2026/07/27 38.37% 6.33% 5.88% 6.69% 4.8% 3.08% 2.16% 1.42% 2.16% 3.03%
2026/07/28 40.85% 6.03% 7.65% 8.69% 4.78% 2.71% 3.33% 1.54% 1.67% 0%
2026/07/29 35.81% 4.17% 4.33% 10.67% 4.78% 3.35% 2.56% 1.37% 1.49% 6.37%
2026/07/30 36.87% 3.34% 8.83% 7.44% 4.02% 8.91% 1.92% 1.35% 1.74% 0.38%
2026/07/31 33.22% 8.95% 8.22% 7.5% 7.11% 3.66% 2.42% 1.48% 1.45% 0%
  • ups.com
  • theupsstore.com
  • amazon.com
  • fedex.com
  • uline.com
  • usps.com
  • shipstation.com
  • goshippo.com
  • stamps.com
  • packagemonitor.org

Copyright © Adthena. All rights reserved.

UPS dominated July with fluctuating impressions, peaking at 43.16%. Amazon and FedEx showed varied trends, while USPS spiked on July 30. The month ended with UPS leading, followed by Amazon and FedEx.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services - Last month
  1. 1
    Package delivery service - Real-time delivery updates https://shipping.amazon.com

    Pickup & delivery every day. Proactive alerts, seamless integration.

  2. 2
    FedEx Shipping Account Offer - Go Far & Wide For Less https://www.fedex.com › business › shippingaccount

    Run detailed reports, get free FedEx shipping supplies & more with a FedEx account. Save on...

  3. 3
    Enter UPS Tracking # Here https://www.packagemonitor.org › tracking

    Enter UPS Tracking Order Tracking # Track Your UPS Tracking Order Package Here. Track UPS Tracking Order Package By Tracking # Here.

  4. 4
    UPS® Official Website https://www.ups.com

    Reliable Delivery, Every Time — Open a Free UPS® Account For Discounted Rates, Free Supplies, Tracking Tools & More. Unlock...

  5. 5
    Packed Right, Priced Light https://www.uspsdelivers.com

    USPS® Business Shipping — USPS® Offers Businesses of All Sizes a Better Way to Ship. Explore Our Offerings Online!

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, Amazon, FedEx, UPS, and USPS dominate with unique propositions. Amazon promises real-time updates, FedEx offers cost-saving accounts, UPS highlights reliability and discounts, while USPS emphasizes affordability and business-friendly solutions. Each ad targets efficiency and customer satisfaction.

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