US Logistics Shipping Services - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – US

Google AI Overview visibility for Logistics Shipping Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.4332498264
73.5667501736
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 19%
Navigational 6%
Seasonal 0%
Local 2%
Problem Solving 17%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ups.com 50.84
fedex.com 21.23
usps.com 4.08
theupsstore.com 3.39
amazon.com 2.93
uline.com 2.52
goshippo.com 1.84
shipstation.com 1.06
stamps.com 1
eveoncontainers.com 0.8
others 10.31
  • ups.com - 50.84%
  • fedex.com - 21.23%
  • usps.com - 4.08%
  • theupsstore.com - 3.39%
  • amazon.com - 2.93%
  • uline.com - 2.52%
  • goshippo.com - 1.84%
  • shipstation.com - 1.06%
  • stamps.com - 1%
  • eveoncontainers.com - 0.8%
  • others - 10.31%

Copyright © Adthena. All rights reserved.

In the logistics PPC landscape, UPS dominates with 50.84% click share, followed by FedEx at 21.23%. USPS and others collectively capture 14.39%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ups.com amazon.com fedex.com uline.com shipstation.com shiply.com stamps.com forbes.com upack.com goshippo.com
2026/05/01 24.26% 11.04% 20.76% 2.07% 4.29% 2.33% 2.04% 2.57% 1.88% 2.4%
2026/05/02 19.38% 12.58% 29.43% 1.11% 5% 2.82% 2.23% 1.55% 1.67% 2.63%
2026/05/03 21.71% 14.26% 27.92% 1.86% 4.06% 2.48% 2.06% 1.63% 2.01% 2.48%
2026/05/04 21.38% 19.18% 18.74% 1.99% 3.49% 2.18% 2.76% 1.74% 1.21% 3.28%
2026/05/05 28.75% 8.47% 14.57% 2.63% 3.82% 2.19% 2.62% 1.87% 1.44% 4.41%
2026/05/06 31.5% 6.82% 14.54% 2.43% 3.8% 1.99% 2.6% 1.91% 1.23% 4.78%
2026/05/07 29.3% 10.76% 17.26% 2.64% 3.96% 2% 1.67% 2.23% 1.28% 3.98%
2026/05/08 30.02% 9.95% 16.24% 2.93% 4.14% 2% 2.37% 2.37% 1.38% 3.74%
2026/05/09 25.78% 11.47% 17.99% 1.87% 4.66% 2.39% 2.81% 1.51% 2.33% 3.44%
2026/05/10 28.48% 12.02% 17.69% 2.47% 4.52% 2.32% 1.91% 1.64% 1.77% 3.53%
2026/05/11 27.54% 10.68% 11.39% 6.07% 4.63% 2.41% 2.22% 2.18% 0.94% 3.2%
2026/05/12 27.38% 9.26% 13.18% 5.52% 3% 2.47% 2.08% 2.46% 1.24% 2.68%
2026/05/13 29.52% 5.13% 13.69% 3.12% 3.38% 2.1% 1.33% 2.57% 1.49% 4.67%
2026/05/14 28.85% 7.12% 13.77% 3.84% 3.13% 2.11% 1.33% 2.39% 1.14% 4.81%
2026/05/15 29.97% 9.93% 16.21% 2.93% 4.13% 2% 2.37% 2.37% 1.39% 3.73%
2026/05/16 32.54% 7.18% 15.81% 6.2% 3.17% 2.65% 1.65% 1.19% 1.49% 2.96%
2026/05/17 31.98% 13.64% 17.45% 4.44% 2.81% 2.36% 1.48% 1.5% 0.91% 2.01%
2026/05/18 29.58% 9.58% 13.54% 6.16% 2.41% 2.36% 1.51% 1.68% 0.96% 2.25%
2026/05/19 33.49% 6.18% 12.06% 7.82% 2.42% 2.22% 1.71% 1.6% 0.71% 2.75%
2026/05/20 32.37% 6.12% 11.62% 7.89% 3.07% 2.45% 1.64% 1.88% 0.99% 2.89%
2026/05/21 29.71% 7.91% 12.11% 7.51% 2.5% 2.62% 1.96% 1.98% 0.86% 3.2%
2026/05/22 32.55% 8.63% 12.35% 5.35% 2.2% 2.25% 2.18% 1.49% 1.07% 2.15%
2026/05/23 30.17% 7.92% 16.52% 4.2% 3.89% 2.79% 2.45% 1.68% 1.74% 2.16%
2026/05/24 32.15% 9.72% 17.05% 4.32% 4.23% 2.68% 2.28% 1.84% 1.62% 1.67%
2026/05/25 26.21% 8.01% 20.86% 4.81% 2.63% 2.21% 2.93% 2.38% 1.29% 1.45%
2026/05/26 28.39% 9.03% 6.69% 4.96% 2.83% 3.3% 2.49% 2.83% 1.18% 1.24%
2026/05/27 27.38% 8.53% 13.16% 6.49% 3.32% 2.82% 2.29% 2.4% 1.16% 1.38%
2026/05/28 24.99% 8.44% 20.56% 6.61% 3.02% 2.45% 2.05% 1.97% 1.1% 0.89%
2026/05/29 26.72% 10.06% 10.58% 7.98% 3.86% 2.89% 2.52% 2.43% 1.38% 1.1%
2026/05/30 28.63% 10.06% 14.56% 7.49% 3.64% 3.12% 2.54% 1.64% 1.47% 0.72%
2026/05/31 35.65% 11.99% 9.67% 5.81% 4.36% 2.95% 2.59% 1.67% 1.58% 0.93%
  • ups.com
  • amazon.com
  • fedex.com
  • uline.com
  • shipstation.com
  • shiply.com
  • stamps.com
  • forbes.com
  • upack.com
  • goshippo.com

Copyright © Adthena. All rights reserved.

In May 2026, UPS led with a fluctuating spend share, peaking at 35.65% on the 31st. Amazon’s share varied, ending at 11.99%. FedEx saw a decline, closing at 9.67%. Uline and ShipStation maintained steady shares, while GoShippo’s share decreased significantly, finishing at 0.93%.

Market Exposure

Competitor Count for US Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 405
2026/05/02 390
2026/05/03 403
2026/05/04 441
2026/05/05 458
2026/05/06 429
2026/05/07 452
2026/05/08 438
2026/05/09 407
2026/05/10 418
2026/05/11 525
2026/05/12 529
2026/05/13 466
2026/05/14 507
2026/05/15 438
2026/05/16 470
2026/05/17 473
2026/05/18 506
2026/05/19 489
2026/05/20 498
2026/05/21 501
2026/05/22 530
2026/05/23 483
2026/05/24 490
2026/05/25 599
2026/05/26 595
2026/05/27 583
2026/05/28 548
2026/05/29 557
2026/05/30 528
2026/05/31 538

Copyright © Adthena. All rights reserved.

May began with 405 advertisers, fluctuating throughout. Mid-month saw a peak at 529, then a surge to 599 on May 25. The month concluded with 538 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
uline.com 1.51%
usps.com 1.05%
ups.com 0.84%
eveoncontainers.com 0.66%
packagemonitor.org 0.58%
shipt.com -0.14%
shipstation.com -0.2%
amazon.com -0.38%
goshippo.com -1.6%
fedex.com -3.15%

Copyright © Adthena. All rights reserved.

Uline.com surged with a 1.51% click share increase, while FedEx.com dropped by 3.15%. USPS.com and UPS.com also gained, contrasting Amazon.com’s decline.

Campaign Efficiency

US Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ups.com amazon.com fedex.com uline.com shipstation.com stamps.com usps.com theupsstore.com shiply.com goshippo.com
2026/05/01 33.77% 10.78% 18.12% 2.24% 4.19% 2.75% 1.69% 1.08% 1.28% 2.75%
2026/05/02 28.58% 11.72% 23.11% 1.92% 4.84% 3.52% 1.82% 3.58% 1.38% 3.01%
2026/05/03 30.94% 14.8% 23.97% 2.26% 3.91% 3.03% 1.76% 0.47% 1.34% 2.73%
2026/05/04 28.15% 19.22% 16.48% 2.32% 3.28% 4.02% 1.77% 2.65% 1.26% 3.56%
2026/05/05 37.83% 8.33% 13.79% 2.45% 3.24% 4.15% 1.88% 0.7% 1.2% 5.11%
2026/05/06 38.08% 7.23% 12.55% 2.28% 3.68% 4.26% 2.08% 1.52% 1.19% 6.37%
2026/05/07 35.47% 10.68% 15.97% 2.92% 3.42% 2.86% 1.5% 1.52% 1.16% 5.11%
2026/05/08 39.39% 9.82% 14.07% 2.93% 3.81% 3.4% 1.48% 0.83% 1.06% 4.48%
2026/05/09 35.24% 9.54% 15.99% 2.42% 3.83% 4.19% 1.8% 3.1% 1.11% 3.98%
2026/05/10 39.1% 9.68% 15.8% 2.36% 3.92% 2.5% 1.67% 4.36% 1.12% 3.89%
2026/05/11 32.01% 10.4% 10.6% 6.58% 4.77% 2.87% 1.78% 4.65% 1.25% 3.65%
2026/05/12 34.43% 8.06% 11.39% 6.25% 2.53% 2.62% 2.09% 6.02% 1.38% 2.92%
2026/05/13 38.14% 5.04% 10.73% 2.72% 2.49% 1.67% 1.6% 8.85% 1.19% 5.48%
2026/05/14 37.97% 6.16% 10.63% 3.64% 2.55% 1.97% 2.12% 5.83% 1.19% 5.71%
2026/05/15 39.37% 9.81% 14.06% 2.93% 3.81% 3.4% 1.48% 0.83% 1.06% 4.48%
2026/05/16 42.51% 6.3% 13.21% 6.62% 2.47% 2.15% 1.92% 0.71% 1.43% 3.24%
2026/05/17 42.07% 11.49% 13.95% 4.76% 2.23% 1.96% 2.15% 2.14% 1.18% 2.22%
2026/05/18 37.52% 9.57% 11.41% 6.93% 1.76% 2.02% 1.69% 2.21% 1.27% 2.42%
2026/05/19 39.07% 6.45% 10.53% 9.13% 1.64% 2.35% 1.91% 1.33% 1.34% 3.19%
2026/05/20 43.68% 5.45% 9.29% 8.36% 2.48% 2.02% 2.17% 1.92% 1.17% 3.15%
2026/05/21 39.62% 7.31% 8.77% 8.1% 1.77% 2.55% 2.28% 4.28% 1.3% 3.47%
2026/05/22 39.5% 7.61% 9.38% 5.6% 1.28% 2.7% 2.28% 7.27% 1.18% 2.12%
2026/05/23 39.52% 7.69% 13.43% 4.25% 3.02% 3.43% 2.51% 3.78% 1.43% 2.37%
2026/05/24 39.92% 9.36% 15.34% 4.54% 3.48% 2.94% 2.22% 3.26% 1.25% 1.78%
2026/05/25 28.28% 6.77% 17.5% 4.76% 1.77% 3.52% 2.2% 4.58% 1.16% 1.57%
2026/05/26 35.97% 8.62% 6.14% 5.86% 1.82% 3.1% 2.43% 3.17% 1.65% 1.2%
2026/05/27 32.57% 8.21% 10.81% 7.66% 2.67% 2.87% 2.58% 5.73% 1.48% 1.29%
2026/05/28 31.62% 7.71% 17.01% 7.39% 2.2% 2.48% 3.17% 2.53% 1.23% 0.75%
2026/05/29 34.63% 9.48% 10.36% 9.41% 2.84% 2.95% 2.49% 1.31% 1.49% 1%
2026/05/30 34.27% 8.74% 13.51% 8.33% 2.58% 3.02% 2.78% 5.84% 1.44% 0.69%
2026/05/31 43.57% 11.06% 9.08% 6.85% 3.4% 3.26% 2.33% 1.6% 1.4% 0.93%
  • ups.com
  • amazon.com
  • fedex.com
  • uline.com
  • shipstation.com
  • stamps.com
  • usps.com
  • theupsstore.com
  • shiply.com
  • goshippo.com

Copyright © Adthena. All rights reserved.

In May 2026, UPS led with fluctuating impressions, peaking at 43.68%. Amazon and FedEx showed varied trends, while Uline and ShipStation had modest shares. The month concluded with UPS maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services - Last month
  1. 1
    Package delivery service https://shipping.amazon.com

    Real-time delivery updates — Pickup & delivery every day. Proactive alerts, seamless integration.

  2. 2
    FedEx Shipping Account Offer - Your Shipping Savings Underway https://www.fedex.com › business › shippingaccount

    Run detailed reports, get free FedEx shipping supplies & more with a FedEx account. Save on deliveries big & small. Special prices on domestic & international shipments. Track Shipments.

  3. 3
    ShipStation® Official Site - All-in-One Shipping Solution https://www.shipstation.com › free-trial › try-now

    ShipStation Combines Order Management, Rate Shopping, Inventory & Returns In One Platform.

  4. 4
    Find a Location Near You https://www.theupsstore.com

    Visit Your Local Store Today — Find The UPS Store Near You, Using Our Store Locator to Get to Know Your Local Experts.

  5. 5
    UPS® Official Website https://www.ups.com

    Move Forward with Confidence — Gain Access to Shipping Discounts and Other Key Benefits. Sign Up Today to Save Up To 83%* on Every UPS® Shipment.

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, Amazon, FedEx, ShipStation, and UPS dominate Google’s PPC landscape. Amazon emphasizes real-time updates and seamless integration. FedEx highlights savings and detailed reporting. ShipStation offers an all-in-one solution, while UPS focuses on local expertise and significant discounts.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports