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AUS Services Real Estate Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
domain.com.au 29.2
realcommercial.com.au 16.97
realestate.com.au 14.94
commercialrealestate.com.au 14.11
metricon.com.au 2.39
absolutedomestics.com.au 1.52
anybusiness.com.au 1.4
openagent.com.au 1.33
businessesforsale.com 1.28
localagentfinder.com.au 0.91
others 15.95

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In the real estate PPC landscape, domain.com.au leads with 29.2% click share, followed by realcommercial.com.au at 16.97%. ‘Others’ collectively hold 15.95%.

Market Exposure

Share of Spend for the top 10 AUS Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date domain.com.au localagentfinder.com.au commercialrealestate.com.au realcommercial.com.au openagent.com.au absolutedomestics.com.au ezlocksmith.com.au oneflare.com.au metricon.com.au realestate.com.au
2025/05/01 14.86% 6.33% 4.67% 3.32% 2.58% 6.73% 7.38% 1.79% 1.94% 5.24%
2025/05/02 13.52% 5.82% 5.94% 4.7% 1.95% 6.29% 5.16% 1.77% 1.32% 5.23%
2025/05/03 12.74% 7.87% 4.56% 2.97% 3.29% 5.46% 7.16% 0.62% 1.53% 9.1%
2025/05/04 12.08% 6.21% 4.36% 3% 3.67% 4.23% 2.47% 0.57% 1.38% 9.32%
2025/05/05 15.26% 7.99% 5.59% 2.38% 4.78% 5.69% 1.91% 0.76% 2.17% 8.1%
2025/05/06 14.37% 8.18% 6.09% 3.41% 4.02% 8.3% 0% 1.73% 1.5% 7.04%
2025/05/07 15.8% 8.12% 4.77% 2.54% 4.83% 8.55% 0% 1.34% 2% 10.73%
2025/05/08 9.59% 5.12% 5.52% 2.92% 3.47% 8.73% 3.97% 2.19% 1.45% 7.57%
2025/05/09 13.13% 6.55% 5.69% 3.52% 2.99% 7.13% 0% 1.83% 1.19% 8.89%
2025/05/10 13.96% 5.45% 5.16% 3.63% 3.33% 4.48% 3.09% 0.58% 1.31% 9.7%
2025/05/11 12.97% 5.1% 4.7% 3.19% 2.71% 6.97% 9.44% 0.67% 1.31% 9.06%
2025/05/12 13.87% 5.45% 4.55% 3.51% 3.49% 7.82% 2.73% 0.15% 1.56% 8.35%
2025/05/13 15.2% 5.77% 4.68% 2.94% 3.59% 9.02% 1.92% 1.32% 1.79% 7.58%
2025/05/14 14.18% 6.67% 5.34% 3.85% 3.34% 8.83% 0% 1.09% 1.04% 7.23%
2025/05/15 14.65% 6.1% 5.88% 3.82% 4.68% 8.5% 0% 1.04% 1.41% 6.94%
2025/05/16 12.51% 5.43% 5.25% 3.37% 3.2% 8.43% 0% 2.29% 1.46% 6.49%
2025/05/17 16.59% 7.16% 7.35% 4.36% 2.7% 8.98% 0% 3.23% 1.64% 6.67%
2025/05/18 15.18% 5.48% 6.33% 4.42% 2.81% 7.32% 3.01% 1.7% 1.41% 6.51%
2025/05/19 14.7% 5.67% 6.2% 3.55% 5.68% 8.91% 2.92% 1.84% 1.68% 7.14%
2025/05/20 15.55% 7.03% 5.65% 3.51% 5.02% 7.21% 0% 0.85% 1.5% 8.93%
2025/05/21 15.2% 6.54% 5.63% 4.04% 3.99% 7.5% 0% 1.67% 1.62% 7.14%
2025/05/22 15.13% 6.63% 7.78% 5.34% 4.51% 6.98% 3.91% 1.56% 1.59% 7.94%
2025/05/23 14.96% 7.02% 5.48% 3.96% 4.16% 6.26% 0% 2.46% 1.35% 7.97%
2025/05/24 16.58% 7.51% 6.91% 4.82% 3.78% 7.23% 0% 2.12% 1.95% 7.86%
2025/05/25 15.81% 5.98% 5.25% 3.64% 3.36% 5.73% 5.77% 3.1% 0.91% 6.6%
2025/05/26 16.07% 6.46% 6.65% 4.12% 4.98% 6.84% 0% 0.69% 1.52% 6.59%
2025/05/27 17.19% 7.81% 4.92% 2.92% 4.61% 5.73% 0% 1.72% 1.77% 6.91%
2025/05/28 13.5% 5.31% 3.97% 3.31% 2.97% 7.98% 4.44% 0.96% 1.2% 5.78%
2025/05/29 16.43% 6.58% 4.65% 3.88% 4.88% 7.85% 0% 1.03% 1.12% 6.63%
2025/05/30 16.19% 5.92% 4.38% 3.55% 3.37% 5.9% 0.6% 0.52% 1.38% 4.74%
2025/05/31 18.27% 9.02% 7.15% 4.7% 4.18% 3.82% 3.68% 3.05% 1.49% 0.35%

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In May 2025, domain.com.au led with a fluctuating spend share, peaking at 18.27% on the 31st. Localagentfinder.com.au and commercialrealestate.com.au showed moderate stability, while realestate.com.au experienced a significant drop, ending at 0.35%.

Market Exposure

Competitor Count for AUS Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 537
2025/05/02 539
2025/05/03 533
2025/05/04 535
2025/05/05 560
2025/05/06 557
2025/05/07 584
2025/05/08 611
2025/05/09 591
2025/05/10 559
2025/05/11 588
2025/05/12 578
2025/05/13 609
2025/05/14 618
2025/05/15 593
2025/05/16 599
2025/05/17 567
2025/05/18 572
2025/05/19 606
2025/05/20 599
2025/05/21 614
2025/05/22 594
2025/05/23 592
2025/05/24 551
2025/05/25 531
2025/05/26 558
2025/05/27 546
2025/05/28 549
2025/05/29 533
2025/05/30 519
2025/05/31 494

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May began with 537 advertisers, peaking at 618 mid-month. A decline followed, ending with 494.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
domain.com.au 2.83%
realcommercial.com.au 1.28%
openagent.com.au 0.29%
businesssales.com.au 0.21%
thefinngroup.com.au 0.19%
absolutedomestics.com.au -0.2%
domain.com -0.24%
ljhooker.com.au -0.25%
jll.com.au -0.48%
realestate.com.au -2.06%

Copyright © Adthena. All rights reserved.

Domain.com.au surged with a 2.83% click share increase, while realestate.com.au dropped by 2.06%.

Campaign Efficiency

AUS Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date domain.com.au commercialrealestate.com.au realcommercial.com.au localagentfinder.com.au anybusiness.com.au openagent.com.au absolutedomestics.com.au metricon.com.au businessesforsale.com realestate.com.au
2025/05/01 17.94% 13.02% 11.13% 3.26% 1.78% 2.11% 2.68% 1.7% 1.78% 9.35%
2025/05/02 14.12% 16.44% 15.91% 2.97% 2.1% 1.6% 2.17% 1.06% 1.15% 11.42%
2025/05/03 14.23% 11.66% 10.36% 3.61% 2.26% 2.36% 2.21% 1.21% 2.05% 12.4%
2025/05/04 14.28% 11.45% 10.13% 2.77% 2.58% 2.75% 1.78% 1.22% 1.06% 13.2%
2025/05/05 17.85% 13.69% 7.95% 3.7% 2.12% 4.19% 2.41% 1.65% 1.43% 11.61%
2025/05/06 13.96% 13.69% 10.8% 3.56% 2.64% 3.16% 3.1% 1.08% 1.95% 10.6%
2025/05/07 16.76% 10.75% 7.68% 3.46% 1.96% 3.42% 3.13% 1.43% 1.4% 14.98%
2025/05/08 10.99% 14.06% 9.92% 2.66% 2.61% 3.15% 3.62% 1.13% 1.88% 12.25%
2025/05/09 12.65% 12.86% 11.16% 2.98% 2.77% 2.33% 2.84% 0.9% 2.09% 11.84%
2025/05/10 15.47% 12.42% 12.09% 2.38% 1.43% 3.43% 1.93% 1.06% 1.56% 15.59%
2025/05/11 15.02% 10.4% 10.15% 2.17% 1.81% 2.73% 2.76% 0.96% 1.77% 16.45%
2025/05/12 15.09% 10.87% 11.05% 2.21% 2.01% 3.01% 2.94% 1.18% 1.17% 14.55%
2025/05/13 17.29% 10.15% 9.36% 2.78% 1.65% 3.05% 3.29% 1.29% 1.43% 16.63%
2025/05/14 15.55% 10.87% 11.16% 2.6% 1.91% 2.7% 3.09% 0.74% 1.14% 14.01%
2025/05/15 14.64% 13.34% 11.87% 2.83% 2.09% 4.31% 3.42% 1.05% 1.64% 8.73%
2025/05/16 13.52% 12.69% 11.14% 2.66% 2.07% 2.8% 3.61% 1.15% 1.36% 10.86%
2025/05/17 16% 15.2% 11.94% 3.05% 2.09% 2.21% 3.21% 1.14% 1.38% 11.19%
2025/05/18 16.8% 14.06% 14.05% 2.57% 1.94% 2.27% 2.8% 1.06% 1.38% 10.39%
2025/05/19 14.73% 13.51% 10.41% 2.36% 1.78% 5.61% 3.25% 1.26% 1.63% 11.91%
2025/05/20 14.56% 11.22% 9.04% 2.85% 2.62% 4.08% 2.65% 1.05% 2.41% 15.3%
2025/05/21 16.09% 11.44% 11.79% 2.72% 2.06% 3.75% 2.92% 1.06% 1.33% 13.64%
2025/05/22 14.24% 15.42% 14.36% 2.63% 2.2% 3.73% 2.41% 1.02% 2.23% 11.02%
2025/05/23 16.87% 12.23% 11.16% 3.23% 1.98% 3.45% 2.39% 0.98% 2.32% 13.51%
2025/05/24 16.1% 13.25% 12.78% 3.18% 2.12% 2.62% 2.49% 1.23% 1.93% 12.8%
2025/05/25 17.34% 11.1% 10.67% 2.8% 1.43% 2.62% 2.28% 0.76% 2.21% 12.9%
2025/05/26 15.4% 13.56% 12.26% 2.77% 2% 4.39% 2.56% 1.09% 1.69% 12.09%
2025/05/27 18.61% 10.41% 8.54% 3.64% 2.49% 3.56% 2.09% 1.31% 2.26% 11.53%
2025/05/28 16.88% 10% 11.29% 2.69% 2.06% 2.68% 3.57% 1.1% 1.05% 11.64%
2025/05/29 19.73% 11.1% 12.2% 3.28% 2.07% 5.09% 3.22% 0.9% 0.32% 12.06%
2025/05/30 19.03% 11.25% 11.4% 2.93% 2.08% 3.74% 2.7% 1.26% 0.29% 10.13%
2025/05/31 19.74% 15.38% 14.35% 3.8% 2.83% 2.6% 1.41% 1.15% 0.24% 0.17%

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In May 2025, domain.com.au led with a fluctuating impression share, peaking at 19.74% on the 31st. Realestate.com.au saw a sharp decline, ending at 0.17%. Commercialrealestate.com.au and realcommercial.com.au maintained moderate shares, while localagentfinder.com.au and openagent.com.au showed slight increases. The month concluded with domain.com.au dominating the impression share landscape.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Commercial Real Estate™ - Listings For Sale and Lease https://www.commercialrealestate.com.au

    Explore Australian Commercial Properties For Sale & Lease On Commercial Real Estate™. Search Commercial Property Listings & Find Your Next Address Today. Start Searching...

  2. 2
    Domain.com.au https://www.domain.com.au

    Search Properties For Sale — Search Thousands of Real Estate Properties for Sale. Find Your Next Home Today With Domain. Search by Map, Shortlist Listings & Plan Inspections on Domain. Find Your Next...

  3. 3
    Property Value Report https://www.openagent.com.au › property-report

    Find Out Your Property Value — Get A Free Property Report With Recent Sales In Your Area & Your Property Value Estimate.

  4. 4
    realcommercial.com.au https://www.realcommercial.com.au › real › commercial

    Find Commercial Property — realcommercial.com.au: The Ultimate Hub For Australia’s Top Commercial Property Listings. Save Your Favourite Commercial Properties & Searches & Get Notified About New Listings.

  5. 5
    Find Out Your Property's Value - With Just Your Address https://www.realestate.com.au › property › value

    Australia’s #1 Property Value Estimate - Value Your Home For Free With A realEstimate™ Now

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In the competitive landscape of Australian real estate PPC ads, “Commercial Real Estate™” and “realcommercial.com.au” dominate with their focus on commercial listings. Meanwhile, “Domain.com.au” and “realestate.com.au” captivate homebuyers with property searches and value estimates. “OpenAgent” offers free property value reports, appealing to sellers.

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