AUS Services Recruitment - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – AUS

Google AI Overview visibility for Services Recruitment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.9138830268
86.0861169732
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 7%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 AUS Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
au.jora.com 31.21
indeed.com 24.08
seek.com 14.32
seek.com.au 3.16
adfcareers.gov.au 2.87
wiseemployment.com.au 1.52
hays.com.au 1.47
myperfectresume.com 1.38
regionaljobswa.com.au 1.22
randstad.com.au 1.2
others 17.57
  • au.jora.com - 31.21%
  • indeed.com - 24.08%
  • seek.com - 14.32%
  • seek.com.au - 3.16%
  • adfcareers.gov.au - 2.87%
  • wiseemployment.com.au - 1.52%
  • hays.com.au - 1.47%
  • myperfectresume.com - 1.38%
  • regionaljobswa.com.au - 1.22%
  • randstad.com.au - 1.2%
  • others - 17.57%

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In the recruitment PPC landscape, au.jora.com leads with 31.21% click share, followed by indeed.com at 24.08%. ‘Others’ collectively hold 17.57%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date au.jora.com indeed.com myperfectresume.com resume-now.com adfcareers.gov.au resume.io hays.com.au employmenthero.com wiseemployment.com.au seek.com
2026/05/01 8.18% 23.1% 7.47% 6.34% 2.59% 1.41% 2.87% 1.56% 4.48% 0%
2026/05/02 9.69% 17.75% 10.74% 12.09% 3.46% 3.7% 1% 2.13% 4.87% 0%
2026/05/03 9.36% 20.14% 8.82% 8.8% 3.37% 4.22% 2.19% 1.89% 8.65% 0.17%
2026/05/04 11.52% 15.84% 9.52% 11.07% 2.62% 3.87% 3.54% 3.56% 4.49% 0.48%
2026/05/05 11.26% 15.77% 8.58% 9.18% 4.48% 3.05% 3.07% 3.26% 4.07% 5.12%
2026/05/06 9.69% 18.18% 8.7% 10.32% 2.98% 1.95% 1.49% 2.15% 3.04% 8.09%
2026/05/07 7.79% 19.61% 10.47% 11.8% 1.86% 1.67% 2.14% 3.15% 2.29% 8.14%
2026/05/08 12.28% 19.45% 7% 7.29% 4.37% 1.73% 2.83% 2.4% 4.14% 4.99%
2026/05/09 7.73% 18.65% 6.51% 6.89% 5.46% 3.39% 1.98% 2.5% 4.98% 13.34%
2026/05/10 8.6% 17.37% 6.48% 7.62% 5.69% 2.65% 2.52% 2.7% 3.69% 15.18%
2026/05/11 10.65% 16.57% 5.92% 8.84% 5.72% 0.78% 1.78% 3.86% 1.62% 16.2%
2026/05/12 11.69% 17.38% 6.73% 8.74% 4.79% 0.8% 1.74% 3.28% 2.44% 15.87%
2026/05/13 10.18% 18.37% 7.67% 8.46% 4.09% 2.94% 1.77% 3.46% 2.33% 16.36%
2026/05/14 9.28% 14.78% 7.7% 8.37% 2.98% 3.02% 2.27% 3.64% 1.58% 19.39%
2026/05/15 9.31% 13.45% 6.55% 7.88% 3.38% 1.69% 1.82% 2.81% 2.15% 24.11%
2026/05/16 11.01% 15.66% 6.7% 7% 5.59% 2.79% 1.57% 2.05% 2.78% 19.91%
2026/05/17 13.16% 18.81% 10.24% 8.72% 3.98% 2.4% 2.05% 2.27% 3.68% 5.02%
2026/05/18 10.82% 15.28% 8.38% 6.59% 1.96% 2.12% 1.85% 4.08% 1.84% 18.31%
2026/05/19 9.66% 12.92% 8.15% 8.25% 2.52% 1.62% 1.78% 2.99% 1.93% 22.01%
2026/05/20 11.59% 19.91% 8.39% 7.94% 2.97% 2.79% 1.52% 4.14% 2.23% 5.19%
2026/05/21 14.51% 17.71% 8.77% 8.73% 3.49% 3.24% 2.82% 3.28% 1.97% 4.42%
2026/05/22 12.79% 20.2% 8.26% 9.38% 4.57% 3.94% 3.29% 2.29% 2.18% 4.51%
2026/05/23 13.61% 20.33% 7.24% 8.74% 4.51% 3.68% 2.44% 2.13% 2.06% 4.11%
2026/05/24 14.2% 19.45% 7.27% 8.26% 6.3% 3.72% 3.37% 2.54% 1.57% 4.67%
2026/05/25 12.64% 22.3% 7.61% 7.67% 4.94% 2.89% 2.22% 4.05% 1.89% 2.89%
2026/05/26 16.04% 24.9% 5.78% 5.98% 4.76% 6% 2.29% 2.25% 2.73% 2.05%
2026/05/27 17.57% 22.05% 6.67% 5.71% 5.22% 5.23% 3.09% 2.8% 1.57% 2.66%
2026/05/28 18.84% 22.35% 6% 6.88% 4.4% 3.37% 2.57% 3.02% 0.56% 3.35%
2026/05/29 21.19% 22.81% 6.85% 6.56% 4.36% 3.36% 2.66% 2.28% 0.98% 1.76%
2026/05/30 22.88% 21.49% 7.18% 6.66% 5.52% 3.82% 2.58% 1.6% 1.18% 0.88%
2026/05/31 22.95% 21.71% 7.75% 6.45% 3.77% 2.91% 2.28% 2.05% 1.08% 0.61%
  • au.jora.com
  • indeed.com
  • myperfectresume.com
  • resume-now.com
  • adfcareers.gov.au
  • resume.io
  • hays.com.au
  • employmenthero.com
  • wiseemployment.com.au
  • seek.com

Copyright © Adthena. All rights reserved.

In May 2026, au.jora.com saw a steady rise, peaking at 22.95%. Indeed.com fluctuated, ending at 21.71%. Myperfectresume.com and resume-now.com showed moderate stability. Seek.com had a volatile month, closing at 0.61%.

Market Exposure

Competitor Count for AUS Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 432
2026/05/02 421
2026/05/03 427
2026/05/04 446
2026/05/05 436
2026/05/06 432
2026/05/07 419
2026/05/08 453
2026/05/09 427
2026/05/10 458
2026/05/11 483
2026/05/12 486
2026/05/13 480
2026/05/14 470
2026/05/15 479
2026/05/16 471
2026/05/17 473
2026/05/18 478
2026/05/19 464
2026/05/20 462
2026/05/21 456
2026/05/22 468
2026/05/23 442
2026/05/24 462
2026/05/25 476
2026/05/26 505
2026/05/27 512
2026/05/28 511
2026/05/29 500
2026/05/30 492
2026/05/31 501

Copyright © Adthena. All rights reserved.

May began with 432 advertisers, fluctuating throughout the month. Mid-month saw a rise, peaking at 512 on May 27. The month concluded with 501 advertisers, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
au.jora.com 12.98%
indeed.com 7.94%
jooble.org 0.53%
adfcareers.gov.au 0.49%
jobsora.com 0.44%
sidekicker.com -0.33%
seekbusiness.com.au -0.34%
wiseemployment.com.au -0.92%
seek.com.au -2.66%
seek.com -18.02%

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In the past month, au.jora.com surged by 12.98%, while indeed.com rose 7.94%. Conversely, seek.com plummeted by 18.02%, and seek.com.au dropped 2.66%.

Campaign Efficiency

AUS Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date au.jora.com indeed.com adfcareers.gov.au myperfectresume.com resume-now.com regionaljobswa.com.au seek.com wiseemployment.com.au amazon.jobs seek.com.au
2026/05/01 18.19% 31.11% 2.21% 2.21% 1.81% 1.34% 0.28% 3.54% 0.52% 20.82%
2026/05/02 27.06% 21.68% 3.41% 3.43% 3.45% 2.57% 4.67% 4.69% 0.5% 3.39%
2026/05/03 23.76% 21.62% 2.84% 2.67% 2.38% 1.69% 9.24% 7.7% 1.66% 2.27%
2026/05/04 26.43% 12.44% 2.41% 2.19% 2.55% 1.95% 23.88% 3.45% 0.74% 1.32%
2026/05/05 26.25% 14.14% 3.08% 2.09% 2.2% 2.09% 23.23% 3.3% 1.23% 0.91%
2026/05/06 23.99% 15.83% 2.88% 2.38% 2.72% 1.67% 23.01% 2.93% 1.41% 0.63%
2026/05/07 20.69% 19.99% 2.28% 2.89% 3.11% 1.35% 23.62% 2% 1.88% 0.36%
2026/05/08 20.03% 25.11% 3.15% 1.97% 1.88% 1.34% 11.68% 3.62% 0.52% 11.38%
2026/05/09 17.12% 18.28% 4.47% 1.81% 1.76% 1.31% 31.32% 4.1% 1.02% 0%
2026/05/10 17.32% 17.59% 5.33% 1.63% 1.78% 0.75% 32.14% 3.16% 1.46% 0%
2026/05/11 21.82% 15.85% 5.29% 1.46% 2.06% 0.93% 29.15% 1.3% 0.88% 0%
2026/05/12 23.54% 17.68% 4.39% 1.62% 1.95% 1.44% 27.64% 2.09% 0.74% 0%
2026/05/13 21.86% 17.2% 3.35% 2.25% 2.13% 0.65% 31.45% 2% 0.71% 0%
2026/05/14 20.93% 12.78% 2.93% 2% 2.17% 0.52% 37.34% 1.09% 1.15% 0%
2026/05/15 20.66% 12.55% 3.1% 1.66% 1.95% 0.58% 39.03% 1.73% 1.28% 0%
2026/05/16 22.74% 15.21% 3.79% 1.7% 1.85% 1.63% 33.23% 2.48% 1.42% 0%
2026/05/17 29.83% 22.48% 3.42% 3.38% 2.47% 2.71% 6.48% 3.75% 4.18% 0%
2026/05/18 23.87% 15.96% 1.81% 2.39% 1.83% 1.35% 30.63% 1.71% 2.24% 0%
2026/05/19 22.22% 11.07% 1.73% 2.21% 2.11% 0.91% 38.98% 1.37% 2.14% 0%
2026/05/20 32.86% 21.07% 2.83% 2.86% 2.57% 1.23% 8.14% 1.81% 3.04% 0%
2026/05/21 34.68% 21.72% 3.26% 2.41% 2.45% 1.42% 6.2% 1.79% 1.78% 0%
2026/05/22 32.01% 24.79% 4.95% 2.52% 2.77% 1.73% 6% 1.99% 0.72% 0%
2026/05/23 32.62% 24.28% 5.27% 2.28% 2.34% 1.78% 5% 1.65% 2.51% 0%
2026/05/24 31.9% 23.35% 7.41% 2.44% 2.34% 1.66% 4.96% 1.57% 1.15% 0%
2026/05/25 28.61% 27.86% 6.16% 2.11% 2.25% 1.94% 3.81% 2.03% 0.87% 0%
2026/05/26 26.69% 33.31% 4.57% 1.69% 1.69% 1.26% 2.44% 2.47% 0.36% 0%
2026/05/27 33.26% 26.9% 6.35% 1.81% 1.48% 1.92% 2.67% 1.54% 0.74% 0%
2026/05/28 36.76% 25.47% 5.13% 1.49% 1.72% 1.38% 3.25% 0.34% 0.47% 0%
2026/05/29 41.96% 25.78% 4.3% 1.9% 1.67% 1.38% 1.7% 0.57% 0.31% 0%
2026/05/30 43.98% 23.87% 4.98% 1.98% 1.78% 1.03% 0.77% 0.85% 0.36% 0%
2026/05/31 41.46% 24.31% 4.32% 2.01% 1.74% 0.96% 0.61% 0.6% 0.49% 0%
  • au.jora.com
  • indeed.com
  • adfcareers.gov.au
  • myperfectresume.com
  • resume-now.com
  • regionaljobswa.com.au
  • seek.com
  • wiseemployment.com.au
  • amazon.jobs
  • seek.com.au

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In May 2026, au.jora.com saw a steady rise, peaking at 43.98% on the 30th. Indeed.com fluctuated, ending at 24.31%. Seek.com had a dramatic drop, finishing at 0.61%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment - Last month
  1. 1
    Now Hiring - View Jobs https://www.adfcareers.gov.au

    Excellent Salary Packages — Apply Now For A Fully Paid Role Where You Train On The Job And Make Friends For Life.

  2. 2
    Register A Job Vacancy | Recruitment Agency | Hays https://www.hays.com.au

    Find passionate people to transform your business. Register a vacancy with Hays. We'll help you deliver today and plan for tomorrow. Start by contacting...

  3. 3
    Job Search | Indeed https://au.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, resumes, company reviews and more, were with you every step of the way.

  4. 4
    Free Resume Template https://www.resume-now.com

    Better Than Chat GPT — From Resume to Job Search to Interview, We Can Help. Create a Free Resume Now!

  5. 5
    Jobs For People Aged 50+ - Aged 50+ and Looking for Work? https://www.wiseemployment.com.au › register-now

    Over 50 & Looking For Sustainable Employment? Register Your Interest with WISE Employment.

Copyright © Adthena. All rights reserved.

In the competitive world of recruitment, top advertisers like ADF Careers, Hays, Indeed, Resume-Now, and WISE Employment captivate audiences with unique propositions. From ADF’s enticing job training to Hays’ transformative staffing solutions, Indeed’s comprehensive job search, Resume-Now’s innovative resume tools, and WISE’s focus on mature job seekers, each ad tells a compelling story of opportunity and support.

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