AUS Services Recruitment - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Recruitment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	7.78044653395
	92.2195534661

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	31
	69

31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	0%
Navigational	1%
Seasonal	0%
Local	3%
Problem Solving	14%

Market Exposure

Share of Clicks for top 10 AUS Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
seek.com.au	45.21
indeed.com	19.4
au.jora.com	9.7
adfcareers.gov.au	2.59
hays.com.au	1.8
regionaljobswa.com.au	1.59
wiseemployment.com.au	1.58
myperfectresume.com	1.07
sidekicker.com	0.87
jora.com	0.78
others	15.41

seek.com.au - 45.21%
indeed.com - 19.4%
au.jora.com - 9.7%
adfcareers.gov.au - 2.59%
hays.com.au - 1.8%
regionaljobswa.com.au - 1.59%
wiseemployment.com.au - 1.58%
myperfectresume.com - 1.07%
sidekicker.com - 0.87%
jora.com - 0.78%
others - 15.41%

In the recruitment PPC landscape, Seek.com.au dominates with 45.21% click share, followed by Indeed.com at 19.4%. Others collectively hold 15.41%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	seek.com.au	indeed.com	myperfectresume.com	resume-now.com	au.jora.com	wiseemployment.com.au	hays.com.au	resume.io	resumegenius.com	adfcareers.gov.au
2026/02/01	13.98%	15.95%	6.47%	3.52%	3.12%	5.57%	4.98%	4.2%	6.32%	2.65%
2026/02/02	15.46%	15.34%	5.53%	3.73%	3.04%	4.09%	3.86%	5.78%	5.86%	2.04%
2026/02/03	13.2%	13.9%	9.2%	6.92%	2.56%	2.45%	2.97%	1.56%	4.91%	2.71%
2026/02/04	15.18%	14.38%	5.91%	5.24%	2.28%	4.16%	3.52%	3.53%	6.14%	4.8%
2026/02/05	12.37%	17.03%	6.68%	4.23%	2.2%	2.9%	3.17%	3.01%	5.35%	4.95%
2026/02/06	12.35%	16.53%	5.22%	5.23%	2.31%	3.1%	2.51%	5.04%	5.32%	5.01%
2026/02/07	11.39%	15.43%	7.05%	4.07%	3.16%	4.65%	4.46%	2.97%	7.07%	5.24%
2026/02/08	11.16%	14.91%	7.62%	4.4%	2.62%	5.81%	4.54%	2.81%	5.76%	4.84%
2026/02/09	13.19%	13.92%	7.42%	4.16%	3.14%	3.43%	2.94%	2.32%	5.25%	2.88%
2026/02/10	13.87%	13.44%	8.57%	5.62%	3.38%	2.76%	3.56%	2.8%	5.25%	2.46%
2026/02/11	12.03%	14.02%	7.84%	5%	4.26%	3.66%	3.18%	2.93%	5.21%	2.67%
2026/02/12	12.09%	16.06%	8.49%	6.52%	4.54%	2.71%	3.44%	2.96%	5.76%	2.45%
2026/02/13	12.21%	16.35%	5.16%	5.18%	2.29%	3.1%	2.52%	4.99%	5.26%	5%
2026/02/14	11.28%	15.35%	6.98%	4.03%	3.13%	4.61%	4.44%	2.94%	7%	5.21%
2026/02/15	11.08%	14.8%	7.58%	4.37%	2.6%	5.79%	4.51%	2.8%	5.72%	4.83%
2026/02/16	13.02%	13.74%	7.33%	4.11%	3.1%	3.39%	2.9%	2.3%	5.18%	2.92%
2026/02/17	12.58%	12.95%	11.63%	8.91%	5.11%	2.92%	3.33%	4.23%	6.07%	0.99%
2026/02/18	21.97%	14.11%	7.04%	5.18%	6.62%	3.21%	2.86%	3.75%	3.71%	1.19%
2026/02/19	26.27%	15.36%	5.77%	3.89%	6.7%	3.33%	3.25%	2.72%	1.64%	1.96%
2026/02/20	30.07%	14.92%	5.48%	4.57%	6.03%	3.72%	3.39%	1.61%	2.24%	1.68%
2026/02/21	27.73%	14.47%	6.69%	5.7%	6.37%	4.03%	2.93%	3.13%	1.84%	1.28%
2026/02/22	25.34%	13.81%	7.85%	4.05%	5.76%	5.26%	3.65%	2.53%	2.46%	1.43%
2026/02/23	27.28%	12.37%	7.34%	5.01%	6.37%	3%	3.19%	4.5%	1.39%	0.93%
2026/02/24	26.76%	13.67%	6.82%	4.68%	5.93%	3.93%	2.69%	2.8%	2.82%	1.41%
2026/02/25	26.46%	11.61%	6.61%	6.24%	6.35%	2.98%	2.41%	2.42%	2.77%	1.78%
2026/02/26	27.14%	13.5%	7.17%	6.55%	5.56%	2.93%	2.51%	2.88%	2.17%	1.5%
2026/02/27	26.44%	13.8%	7.89%	6.88%	5.11%	3.29%	2.4%	3.3%	1.1%	0.83%
2026/02/28	26.64%	12.79%	7.69%	6.52%	5.33%	4.68%	4.32%	2.77%	1.66%	1.24%

seek.com.au
indeed.com
myperfectresume.com
resume-now.com
au.jora.com
wiseemployment.com.au
hays.com.au
resume.io
resumegenius.com
adfcareers.gov.au

In February 2026, seek.com.au’s ad spend surged mid-month, peaking at 30.07% on the 20th. Indeed.com maintained steady fluctuations, while myperfectresume.com and resume-now.com showed moderate variations. By month’s end, seek.com.au led, followed by indeed.com.

Market Exposure

Competitor Count for AUS Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	504
2026/02/02	516
2026/02/03	518
2026/02/04	491
2026/02/05	487
2026/02/06	483
2026/02/07	487
2026/02/08	483
2026/02/09	501
2026/02/10	491
2026/02/11	497
2026/02/12	492
2026/02/13	483
2026/02/14	487
2026/02/15	483
2026/02/16	501
2026/02/17	449
2026/02/18	436
2026/02/19	463
2026/02/20	453
2026/02/21	449
2026/02/22	441
2026/02/23	485
2026/02/24	492
2026/02/25	491
2026/02/26	497
2026/02/27	469
2026/02/28	462

February began with 504 advertisers, peaking at 518 on the 3rd. A decline followed, reaching 436 on the 18th. The month concluded with 462 advertisers, reflecting a dynamic fluctuation.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
seek.com.au	21.35%
au.jora.com	3.05%
jora.com	0.81%
upwork.com	0.06%
adzuna.com.au	0.05%
sidekicker.com	-0.58%
hays.com.au	-0.82%
regionaljobswa.com.au	-0.9%
adfcareers.gov.au	-2.66%
indeed.com	-11.5%

Seek.com.au surged with a 21.35% click share increase, while Indeed.com plummeted by 11.5%.

Campaign Efficiency

AUS Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	seek.com.au	indeed.com	au.jora.com	wiseemployment.com.au	myperfectresume.com	regionaljobswa.com.au	resume-now.com	hays.com.au	adfcareers.gov.au	resumegenius.com
2026/02/01	17.29%	26.61%	7.97%	4.16%	2.29%	2.66%	1.4%	2.52%	4.56%	2.63%
2026/02/02	20.21%	24.73%	7.15%	3.24%	1.83%	3.14%	1.3%	2.09%	3.16%	1.9%
2026/02/03	18.84%	24.29%	7.38%	2.17%	3.26%	2.89%	2.46%	1.65%	4.35%	1.83%
2026/02/04	20.36%	25.13%	5.27%	2.87%	1.88%	3%	1.78%	1.85%	6.89%	2.1%
2026/02/05	17.11%	29.13%	5.38%	2.06%	2.03%	2.48%	1.33%	1.72%	8.18%	1.58%
2026/02/06	17.79%	28.15%	6.38%	2.32%	1.73%	2.17%	1.75%	1.46%	7.88%	1.77%
2026/02/07	15.03%	26.51%	7.83%	3.44%	2.28%	3.04%	1.3%	2.33%	9.05%	2.35%
2026/02/08	15.49%	27.05%	7.19%	4.82%	2.53%	3.23%	1.44%	2.31%	7.4%	1.92%
2026/02/09	19.16%	23.4%	8.29%	3.11%	2.56%	2.7%	1.55%	1.48%	5.09%	1.82%
2026/02/10	18.89%	24.83%	9.3%	2%	3.18%	2.86%	2.03%	1.82%	4.06%	1.93%
2026/02/11	17.04%	24.69%	12.55%	2.49%	2.72%	2.77%	1.73%	1.49%	4.33%	1.79%
2026/02/12	16.47%	27.54%	13.39%	2.06%	2.65%	2.01%	2.08%	1.62%	3.74%	1.95%
2026/02/13	17.78%	28.15%	6.39%	2.32%	1.73%	2.17%	1.75%	1.46%	7.85%	1.78%
2026/02/14	15.04%	26.48%	7.84%	3.44%	2.28%	3.04%	1.3%	2.33%	9.05%	2.35%
2026/02/15	15.49%	27.03%	7.2%	4.83%	2.53%	3.23%	1.44%	2.32%	7.37%	1.92%
2026/02/16	19.16%	23.39%	8.28%	3.11%	2.56%	2.7%	1.55%	1.48%	5.1%	1.82%
2026/02/17	20.61%	19.05%	17.09%	2.25%	3.94%	2.53%	2.88%	1.78%	1.44%	1.91%
2026/02/18	29.61%	18.83%	17.41%	2.56%	1.93%	1.67%	1.41%	1.3%	1.58%	1.08%
2026/02/19	32.48%	21.18%	15.45%	2.74%	1.48%	2.14%	1.05%	1.29%	2.83%	0.41%
2026/02/20	36.66%	18.26%	14.15%	2.78%	1.27%	2.02%	1.09%	1.2%	2.47%	0.61%
2026/02/21	37.29%	18.21%	14.64%	2.7%	1.82%	1.93%	1.58%	1.24%	1.84%	0.59%
2026/02/22	35.26%	17.71%	13.61%	3.59%	2.36%	1.52%	1.26%	1.57%	2.08%	0.82%
2026/02/23	35.59%	17.42%	14.39%	2.67%	1.96%	1.9%	1.54%	1.31%	1.36%	0.44%
2026/02/24	35.2%	18.3%	13.32%	3.29%	1.92%	2.2%	1.38%	1.15%	2%	0.78%
2026/02/25	34.73%	16.32%	14.21%	2.48%	1.97%	1.71%	1.8%	1.01%	2.5%	0.83%
2026/02/26	36.53%	17.25%	13.6%	2.16%	2.09%	1.51%	1.85%	1.06%	2.33%	0.78%
2026/02/27	37.98%	17.36%	12.78%	2.17%	2.53%	1.35%	2.22%	1.05%	1.01%	0.42%
2026/02/28	37.41%	15.74%	12.83%	3.45%	2.34%	2.09%	2.04%	1.92%	1.57%	0.61%

seek.com.au
indeed.com
au.jora.com
wiseemployment.com.au
myperfectresume.com
regionaljobswa.com.au
resume-now.com
hays.com.au
adfcareers.gov.au
resumegenius.com

In February 2026, seek.com.au’s impression share surged from 17.29% to 37.41%, while indeed.com saw a decline from 26.61% to 15.74%. Meanwhile, au.jora.com experienced a steady rise, ending at 12.83%. The month concluded with seek.com.au leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment - Last month

1
Now Hiring - View Jobs - Excellent Salary Packages https://www.adfcareers.gov.au
Apply Now For A Fully Paid Role Where You Train On The Job And Make Friends For Life.
2
Register A Job Vacancy | Recruitment Agency | Hays https://www.hays.com.au
Find passionate people to transform your business. Register a vacancy with Hays. We'll help you...
3
Job Search | Indeed https://au.indeed.com/
With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, resumes, company reviews and more, were with you every step of the way.
4
Best Resume Templates For 2026 https://www.jobseeker.com › resume › template
Download Directly in PDF — Create Your Resume In 3 Simple Steps. Choose From +32 Templates. Ready In 10 Minutes! Land...
5
Search jobs by location | Get great job matches on SEEK http://www.seek.com.au/
Find the right job for you today. Search for jobs by salary, location, and more on SEEK. Your next job is waiting. Search jobs on SEEK today and find the right role for you.

In the competitive world of recruitment, top advertisers like ADF Careers, Hays, Indeed, Jobseeker, and SEEK captivate audiences with promises of excellent salaries, transformative hires, comprehensive job searches, quick resume creation, and tailored job matches.

Frequently Asked Questions

Why is the AUS Services Recruitment February 2026 Report useful and how should I use it?

Why is the AUS Services Recruitment February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Recruitment February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Recruitment February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Recruitment February 2026 Report?

The AUS Services Recruitment February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Recruitment February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Recruitment February 2026 Report for?

The AUS Services Recruitment February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Services Recruitment - PPC Market Share Analysis February 2026