UK Services Recruitment - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – UK

Google AI Overview visibility for Services Recruitment UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.5630420065
74.4369579935
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 0%
Navigational 6%
Seasonal 0%
Local 16%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 30.54
totaljobs.com 28.77
reed.co.uk 9.46
cv-library.co.uk 5.44
myperfectcv.co.uk 1.92
jooble.org 1.61
livecareer.co.uk 1.54
jobslooker.com 1.47
jobtoday.com 1.17
jobsora.com 0.93
others 17.15
  • indeed.com - 30.54%
  • totaljobs.com - 28.77%
  • reed.co.uk - 9.46%
  • cv-library.co.uk - 5.44%
  • myperfectcv.co.uk - 1.92%
  • jooble.org - 1.61%
  • livecareer.co.uk - 1.54%
  • jobslooker.com - 1.47%
  • jobtoday.com - 1.17%
  • jobsora.com - 0.93%
  • others - 17.15%

Copyright © Adthena. All rights reserved.

Indeed.com leads with 30.54% click share, closely followed by Totaljobs.com at 28.77%. Reed.co.uk holds 9.46%, while ‘others’ collectively capture 17.15%.

Market Exposure

Share of Spend for the top 10 UK Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date totaljobs.com indeed.com jobtoday.com myperfectcv.co.uk livecareer.co.uk cvmaker.uk reed.co.uk cv-library.co.uk cvgenius.com resume.io
2026/09/01 13.54% 13.79% 0.73% 10.84% 7.79% 2.16% 5.49% 4.83% 0.23% 10.95%
2026/09/02 15.04% 22.32% 0.51% 8.86% 8.23% 0.77% 5.08% 3.54% 1.2% 8.48%
2026/09/03 15.71% 20.89% 0.85% 10.54% 8.21% 3.45% 4.91% 2.8% 2.28% 6.94%
2026/09/04 13.9% 22.79% 1.27% 9.23% 10.14% 4.12% 6.33% 5.02% 2.68% 3.95%
2026/09/05 15.32% 19.07% 0.8% 10.57% 10.14% 3.89% 7.33% 5.24% 3.61% 2.42%
2026/09/06 14.69% 17.3% 5.67% 9.2% 7.43% 4.78% 6.95% 3.47% 2.9% 1.62%
2026/09/07 12.66% 20.73% 5.59% 8.63% 7.66% 4.26% 6.1% 2.77% 2.59% 2.26%
2026/09/08 16.39% 22.68% 2.94% 6.95% 6.66% 4.55% 5.88% 4.16% 1.16% 2.54%
2026/09/09 17.78% 20.2% 2.03% 5.21% 4.83% 2.38% 6.72% 3.72% 1.49% 1.61%
2026/09/10 17.32% 15.66% 6.08% 7.91% 8.38% 2.58% 6.71% 3% 1.66% 2.87%
2026/09/11 22.23% 13.99% 6.17% 6.7% 6.27% 2.98% 7.45% 2.58% 0.6% 3.54%
2026/09/12 23.68% 14.02% 0.8% 5.88% 6.14% 2.41% 6.87% 1.72% 0.19% 6.38%
2026/09/13 22.58% 13.05% 0.99% 4.51% 7.68% 0.25% 8.23% 2.26% 0.91% 8.2%
2026/09/14 21.5% 9.31% 5.01% 5.32% 7.21% 0.64% 6.97% 3.42% 2.26% 5.01%
2026/09/15 18.06% 14.84% 0.47% 6.9% 7.73% 0.82% 8.97% 4.31% 2.88% 3.6%
2026/09/16 13.97% 18.95% 0.78% 8.51% 8.1% 2.05% 7.32% 5.72% 1.71% 1.94%
2026/09/17 17.22% 13.56% 0.49% 7.57% 7.24% 3.11% 5.83% 3.24% 1.91% 0.54%
2026/09/18 18.58% 15.96% 0.58% 7.39% 6.51% 4.6% 7.36% 4.01% 2.51% 0.71%
2026/09/19 13.8% 13.64% 0.81% 13.85% 11.41% 4.17% 5.77% 4.46% 2.85% 0.68%
2026/09/20 11.77% 12.57% 0.66% 13.83% 11.58% 3.41% 6.87% 4.54% 3.59% 0.1%
2026/09/21 13.46% 11.8% 0.92% 11.37% 11.61% 3.42% 7.66% 4.43% 3.21% 0.48%
2026/09/22 15.17% 13.81% 0.83% 11.72% 10.29% 3.3% 6.02% 4.87% 2.69% 0.11%
2026/09/23 12.84% 12.49% 6.23% 11.12% 8.22% 4.33% 5.75% 4.26% 2.69% 0.29%
2026/09/24 12.21% 18.97% 7% 9.62% 7.64% 5.02% 6.66% 2.3% 2.77% 0.02%
2026/09/25 11.42% 17.46% 7.47% 9.94% 8.34% 5.67% 7.86% 2.03% 1.88% 0.27%
2026/09/26 12.26% 16.3% 7.02% 9.28% 8.77% 7.59% 6.47% 2.51% 2.14% 0%
2026/09/27 14.5% 15.12% 6.7% 11.86% 9.28% 4.15% 5.76% 2.07% 2.79% 0%
2026/09/28 15.54% 16.03% 5.98% 10.24% 8.72% 3.53% 5.73% 3.08% 1.46% 0.16%
2026/09/29 19.91% 14.73% 0.77% 8.91% 7.58% 2.69% 7.42% 4.97% 2.36% 1.71%
2026/09/30 16.53% 15.13% 10.75% 8.17% 7.31% 4.85% 4.02% 3.43% 2.69% 0.34%
  • totaljobs.com
  • indeed.com
  • jobtoday.com
  • myperfectcv.co.uk
  • livecareer.co.uk
  • cvmaker.uk
  • reed.co.uk
  • cv-library.co.uk
  • cvgenius.com
  • resume.io

Copyright © Adthena. All rights reserved.

In September 2026, totaljobs.com saw a peak on the 12th with 23.68%, while indeed.com started strong but dipped mid-month. jobtoday.com surged on the 30th, reaching 10.75%. The month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for UK Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 199
2026/09/02 204
2026/09/03 188
2026/09/04 187
2026/09/05 191
2026/09/06 189
2026/09/07 202
2026/09/08 218
2026/09/09 217
2026/09/10 218
2026/09/11 217
2026/09/12 205
2026/09/13 196
2026/09/14 199
2026/09/15 224
2026/09/16 224
2026/09/17 235
2026/09/18 247
2026/09/19 232
2026/09/20 220
2026/09/21 241
2026/09/22 235
2026/09/23 211
2026/09/24 223
2026/09/25 208
2026/09/26 193
2026/09/27 198
2026/09/28 207
2026/09/29 224
2026/09/30 203

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 199 and peaking at 247 mid-month. The month concluded with a slight dip, ending at 203.

Campaign Efficiency

Market Loss & Market Gains for UK Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cv-library.co.uk 1.9%
myperfectcv.co.uk 0.69%
futurefit.co.uk 0.58%
ziprecruiter.com 0.54%
jooble.org 0.54%
jobslooker.com -0.48%
resume.io -0.55%
reed.co.uk -1.11%
totaljobs.com -1.6%
indeed.com -2.37%

Copyright © Adthena. All rights reserved.

Indeed.com saw a -2.37% drop, while cv-library.co.uk gained 1.9%.

Campaign Efficiency

UK Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date totaljobs.com indeed.com jobtoday.com reed.co.uk cv-library.co.uk myperfectcv.co.uk livecareer.co.uk jooble.org jobsora.com jobslooker.com
2026/09/01 22.53% 14.6% 0.53% 8.88% 8.67% 3.64% 2.56% 1.27% 2.49% 2.14%
2026/09/02 23.24% 26.2% 0.62% 7.51% 5.88% 3.2% 3.48% 0.92% 1.94% 1.72%
2026/09/03 26.26% 26.65% 0.84% 7.97% 4.34% 3.2% 2.82% 0.72% 1.09% 2.95%
2026/09/04 22.64% 27.55% 1.18% 9.91% 7.29% 2.55% 3.05% 1.36% 1.85% 1.07%
2026/09/05 24.43% 22.31% 1.08% 11.08% 7.27% 3.17% 3.25% 2.65% 1.21% 1.84%
2026/09/06 23% 20.72% 4.87% 10.31% 5.05% 2.58% 2.26% 2.57% 0.89% 3.09%
2026/09/07 20.99% 24.88% 4.82% 9.15% 4.18% 2.56% 2.43% 2.3% 1.18% 2.88%
2026/09/08 23.24% 26.09% 2.95% 8.19% 6.52% 2.38% 2.33% 1.95% 1.13% 1.55%
2026/09/09 23.94% 20.34% 2.62% 8.77% 5.59% 1.87% 1.46% 1.69% 1.98% 1.96%
2026/09/10 26.45% 18.26% 5.27% 9.56% 4.52% 2.44% 2.45% 2.12% 1.72% 2.14%
2026/09/11 32.04% 15.85% 5.21% 10.29% 3.55% 1.96% 1.79% 1.53% 2.65% 2.66%
2026/09/12 34.05% 15.79% 1.01% 9.42% 2.57% 1.52% 1.72% 1.51% 3.2% 3.64%
2026/09/13 32.66% 14.49% 1.07% 11.47% 3.32% 1.09% 2.29% 1.82% 3.95% 3.92%
2026/09/14 31.07% 10.09% 4.39% 9.72% 4.56% 1.36% 1.84% 1.11% 3.44% 3%
2026/09/15 27.1% 16.38% 0.5% 12.59% 6.58% 1.82% 2.05% 1.57% 2.23% 2.28%
2026/09/16 20.99% 21.46% 0.65% 10.37% 8.1% 2.41% 2.79% 2.63% 1.18% 3.24%
2026/09/17 27.41% 16.4% 0.24% 8.52% 4.53% 1.9% 1.82% 3.96% 2.5% 2.05%
2026/09/18 28.07% 18.31% 0.63% 10.25% 5.36% 1.85% 1.58% 3.38% 1.59% 1.83%
2026/09/19 23.01% 16.97% 0.69% 9.1% 7.66% 5.32% 3.99% 2.61% 0.86% 2.13%
2026/09/20 19.89% 15.4% 0.82% 10.31% 7.47% 5.23% 4.86% 4.3% 1.97% 2.13%
2026/09/21 22.82% 14.19% 1.14% 10.91% 6.72% 4.12% 4.54% 3.94% 0.82% 3%
2026/09/22 26.65% 15.4% 0.97% 8.15% 7.14% 4.34% 3.96% 2.79% 0.97% 1.85%
2026/09/23 22.67% 16.22% 5.08% 9.3% 7.37% 5.57% 3.62% 1.71% 0.52% 0.91%
2026/09/24 19.99% 24.29% 5.74% 10.16% 3.46% 2.76% 2.32% 2.1% 0.79% 0.82%
2026/09/25 18.93% 23.1% 6.29% 11.62% 3.04% 2.88% 2.42% 1.7% 0.98% 0.85%
2026/09/26 19.22% 20.97% 5.74% 9.51% 4.69% 2.9% 3.72% 2.35% 0.83% 1.37%
2026/09/27 23.44% 18.79% 4.64% 8.25% 3.59% 5.29% 4.84% 1.78% 0.84% 1.42%
2026/09/28 23.99% 19.69% 4.45% 8.15% 5.58% 3.12% 2.87% 1.48% 0.84% 1.7%
2026/09/29 27.86% 14.65% 0.48% 8.39% 7.3% 2.48% 2.19% 1.29% 4.59% 9.29%
2026/09/30 26.58% 18.37% 8.3% 6.06% 5.68% 2.71% 2.61% 1.15% 1.12% 0.99%
  • totaljobs.com
  • indeed.com
  • jobtoday.com
  • reed.co.uk
  • cv-library.co.uk
  • myperfectcv.co.uk
  • livecareer.co.uk
  • jooble.org
  • jobsora.com
  • jobslooker.com

Copyright © Adthena. All rights reserved.

In September 2026, totaljobs.com led with fluctuating impressions, peaking mid-month. Indeed.com saw a decline, while jobtoday.com surged at month’s end. Reed.co.uk and cv-library.co.uk maintained steady shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment - Last month
  1. 1
    Find A Job That Works For You - Latest Jobs In Birmingham https://www.cv-library.co.uk

    Job Hunting Made Easy: Upload Your CV And Apply To Birmingham Jobs On CV-Library.

  2. 2
    Job Search | Indeed https://uk.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, CVs, company reviews and more, were with you every step of the way. Post Jobs.

  3. 3
    Find Employees. Post a Job - 60,000+ Job Seekers in London https://www.jobtoday.com

    Post job for free. Get candidates. Hire today. #1 Job listing website in London. Try now. Hiring in London? Find candidates 3x faster with Job Today. Post jobs for free. Try it! Full-time & Part-time.

  4. 4
    Urgent Or "immediate Start" Jobs | Reed.co.uk https://www.reed.co.uk

    Looking to get that new job feeling? Search jobs on Reed.co.uk today. Discover new jobs and Love Mondays again with Reed.co.uk. Thousands of Jobs Added. Easy Application Process.

  5. 5
    Totaljobs - Jobs Are Our Job | Full-Time & Part-Time Jobs https://www.totaljobs.com

    Find What You’re Looking For On Totaljobs, With 110,000+ Jobs To Search From. Start Now! A Weekend Gig, Or Your Life’s Calling. Your Future Job Is Waiting For You on Totaljobs. Upload CV.

Copyright © Adthena. All rights reserved.

In the bustling world of job hunting, CV-Library, Indeed, Job Today, Reed, and Totaljobs dominate Google’s SERP. Each ad uniquely appeals to job seekers: CV-Library simplifies applications, Indeed offers comprehensive career tools, Job Today promises rapid hiring, Reed rekindles job excitement, and Totaljobs provides vast opportunities.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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