UK Services Recruitment - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – UK

Google AI Overview visibility for Services Recruitment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.3181812857
86.6818187143
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 12%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 UK Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 32.95
totaljobs.com 17.22
reed.co.uk 10.92
cv-library.co.uk 9.64
jobs-bear.com 5.75
myperfectcv.co.uk 2.49
livecareer.co.uk 1.71
jooble.org 1.65
jobtoday.com 1.25
jobsora.com 1.19
others 15.23
  • indeed.com - 32.95%
  • totaljobs.com - 17.22%
  • reed.co.uk - 10.92%
  • cv-library.co.uk - 9.64%
  • jobs-bear.com - 5.75%
  • myperfectcv.co.uk - 2.49%
  • livecareer.co.uk - 1.71%
  • jooble.org - 1.65%
  • jobtoday.com - 1.25%
  • jobsora.com - 1.19%
  • others - 15.23%

Copyright © Adthena. All rights reserved.

Indeed.com leads with 32.95% click share, followed by Totaljobs.com at 17.22%. Others collectively hold 15.23%, showcasing diverse competition in the market.

Market Exposure

Share of Spend for the top 10 UK Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com myperfectcv.co.uk totaljobs.com livecareer.co.uk cv-library.co.uk jobs-bear.com cvmaker.uk resume.io cvgenius.com reed.co.uk
2026/06/01 19.71% 8.99% 7.01% 9.03% 6.83% 8.35% 1.7% 1.82% 3.12% 8.87%
2026/06/02 16.32% 10.46% 6.58% 10.68% 7.23% 7.6% 1.52% 1.44% 3.24% 7.35%
2026/06/03 14.81% 9.27% 5.47% 10.07% 10.49% 5.93% 2.3% 2.24% 3.8% 6.19%
2026/06/04 18.19% 10.68% 4.9% 10.2% 6.25% 5.56% 2.46% 1.81% 2.35% 8.39%
2026/06/05 16.9% 10.05% 3.98% 10.5% 7.19% 6.26% 1.84% 2.74% 1.77% 8.35%
2026/06/06 15.59% 11.73% 4.52% 10.23% 8.98% 5.23% 1.94% 1.8% 2.57% 9.64%
2026/06/07 14.1% 11.11% 8.67% 10.48% 8.34% 5.18% 2.08% 2.2% 2.3% 8.69%
2026/06/08 14.48% 10.04% 7.61% 8.7% 7.51% 7.48% 2.28% 3.34% 2.2% 7.33%
2026/06/09 14.84% 8.3% 10.08% 9.42% 6.82% 8.6% 1.48% 4.19% 1.08% 6.31%
2026/06/10 18.1% 9.35% 6.08% 9.12% 6.55% 7.02% 0.79% 2.99% 1.69% 5.89%
2026/06/11 15.23% 9.35% 6.83% 10% 8.39% 6.98% 2.08% 2.4% 2.41% 6.04%
2026/06/12 18.73% 9.21% 10.69% 8.88% 7.79% 6.96% 1.45% 2.7% 2.53% 5.83%
2026/06/13 11.79% 11.37% 10.59% 8.91% 9.45% 6.34% 3.4% 2.75% 2.84% 7.68%
2026/06/14 9.92% 12.77% 10.89% 9.45% 9.07% 4.8% 3.37% 4.26% 2.58% 7.15%
2026/06/15 15.54% 10.14% 11.29% 9.12% 6.94% 5.73% 3.15% 3.51% 2.07% 5.84%
2026/06/16 22.96% 11.42% 7.7% 8.41% 5.67% 3.67% 2.67% 5% 1.52% 3.4%
2026/06/17 24.72% 12.74% 6.85% 8.65% 5.63% 3.43% 3.42% 4.33% 0.84% 3.3%
2026/06/18 23.1% 10.95% 6.86% 10.22% 4.06% 3.04% 2.81% 3.48% 1.64% 3.54%
2026/06/19 15.21% 12.25% 11.26% 10.71% 4.65% 3.24% 3.05% 5.02% 2.4% 6.79%
2026/06/20 10.6% 10.05% 13.57% 8.92% 6.37% 5.39% 7.1% 5.39% 0.74% 9.82%
2026/06/21 11.68% 12.81% 12.55% 11.8% 5.98% 3.47% 4.23% 4.82% 3.39% 9.21%
2026/06/22 17.69% 15.27% 8.82% 12.66% 4.7% 2.75% 6.57% 4.65% 1.14% 5.5%
2026/06/23 18.35% 14.2% 8.31% 9.93% 4.67% 3.26% 5.41% 3.86% 1.9% 5.93%
2026/06/24 15.56% 13.25% 9.4% 11.44% 5.08% 4.34% 4.01% 4.47% 2.8% 4.91%
2026/06/25 17.79% 13.21% 9.71% 11.44% 4.86% 3.19% 4.04% 2.73% 1.39% 3.65%
2026/06/26 20.16% 9.94% 11.25% 11.91% 5.41% 3.7% 3.19% 4.64% 2.58% 4.35%
2026/06/27 22.99% 9.56% 7.88% 10.37% 4.51% 1.99% 2.32% 3.28% 1.74% 3.54%
2026/06/28 21.2% 11.22% 10.53% 10.6% 5.87% 2.65% 1.52% 5.33% 2.23% 2.67%
2026/06/29 23.06% 9.36% 8.39% 9.68% 6.4% 4.14% 5.43% 2.61% 2.73% 2.44%
2026/06/30 25.55% 10.18% 8.72% 8.5% 7.32% 4.33% 3.9% 3.19% 2.43% 1.5%
  • indeed.com
  • myperfectcv.co.uk
  • totaljobs.com
  • livecareer.co.uk
  • cv-library.co.uk
  • jobs-bear.com
  • cvmaker.uk
  • resume.io
  • cvgenius.com
  • reed.co.uk

Copyright © Adthena. All rights reserved.

Indeed.com saw a fluctuating June, peaking at 25.55% on the 30th. Myperfectcv.co.uk maintained steady growth, while totaljobs.com experienced a mid-month dip. Reed.co.uk ended with a decline.

Market Exposure

Competitor Count for UK Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 308
2026/06/02 300
2026/06/03 305
2026/06/04 320
2026/06/05 310
2026/06/06 313
2026/06/07 296
2026/06/08 323
2026/06/09 296
2026/06/10 289
2026/06/11 300
2026/06/12 281
2026/06/13 287
2026/06/14 278
2026/06/15 275
2026/06/16 262
2026/06/17 252
2026/06/18 259
2026/06/19 247
2026/06/20 239
2026/06/21 243
2026/06/22 240
2026/06/23 253
2026/06/24 253
2026/06/25 236
2026/06/26 235
2026/06/27 216
2026/06/28 214
2026/06/29 237
2026/06/30 233

Copyright © Adthena. All rights reserved.

June began with 308 advertisers, peaking at 323 on June 8. A steady decline followed, reaching 233 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
indeed.com 4.3%
totaljobs.com 3.88%
jobtoday.com 1.12%
cvmaker.uk 0.58%
wecasa.co.uk 0.27%
jobsora.com -0.52%
jooble.org -1.08%
cv-library.co.uk -2.16%
reed.co.uk -2.25%
jobs-bear.com -2.8%

Copyright © Adthena. All rights reserved.

Indeed.com and Totaljobs.com surged in click share, while Jobs-bear.com and Reed.co.uk faced declines.

Campaign Efficiency

UK Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date indeed.com totaljobs.com cv-library.co.uk jobs-bear.com myperfectcv.co.uk livecareer.co.uk jobsora.com reed.co.uk jobtoday.com jooble.org
2026/06/01 22.26% 9.3% 10.58% 13.06% 3.02% 2.85% 2.97% 10.78% 0.29% 1.71%
2026/06/02 20.58% 10.05% 10.98% 13.21% 3.22% 2.99% 3.69% 9.79% 0.44% 2.45%
2026/06/03 19.21% 8.67% 15.59% 10.17% 3.38% 3.04% 2.34% 9.03% 0.65% 1.81%
2026/06/04 22.84% 7.42% 9.71% 10.03% 3.21% 2.86% 3.03% 11.39% 0.32% 3.96%
2026/06/05 20.41% 5.87% 10.91% 10.43% 2.99% 2.94% 2.11% 11.02% 0.34% 3.91%
2026/06/06 20.05% 6.81% 13.28% 8.79% 3.9% 3.07% 2.55% 12.93% 2.16% 4.43%
2026/06/07 17.63% 13.39% 12.43% 9.04% 3.57% 3.13% 1.9% 11.98% 0.22% 3.66%
2026/06/08 17.15% 12.11% 11.56% 12.87% 3.03% 2.5% 1.74% 9.63% 2.52% 3.64%
2026/06/09 17.44% 15.17% 10.2% 14.21% 2.51% 2.42% 2.33% 8.57% 1.38% 2.64%
2026/06/10 21.43% 9.61% 9.97% 12.41% 3.07% 2.98% 2.27% 8.27% 4.51% 2.81%
2026/06/11 18.69% 10.91% 12.79% 12.05% 2.89% 2.89% 2.05% 8.32% 4.24% 1.91%
2026/06/12 20.79% 16.87% 12.47% 12.48% 2.87% 2.85% 1.18% 7.89% 1.41% 1.51%
2026/06/13 12.97% 17.23% 15.12% 11.54% 3.7% 2.88% 2.27% 11% 0.73% 2.37%
2026/06/14 11.24% 19.34% 15.68% 8.8% 4.19% 3.21% 0.85% 10.67% 0.46% 2.52%
2026/06/15 18.17% 18.92% 11.55% 10.07% 3.62% 3.35% 1.16% 7.88% 1.52% 1.56%
2026/06/16 28.7% 13.13% 9.05% 6.77% 4.1% 3.05% 1.64% 4.85% 1.85% 1.38%
2026/06/17 31.78% 11.34% 9.89% 6.27% 4.27% 3.03% 1.22% 4.9% 5.46% 1.05%
2026/06/18 29.84% 12.37% 6.68% 6.13% 4.77% 3.96% 0.8% 5.24% 5.05% 1.68%
2026/06/19 17.69% 18.74% 8.02% 6.47% 3.88% 3.63% 1.21% 9.34% 9.52% 1.07%
2026/06/20 11.81% 22.16% 10.97% 9.56% 3.16% 2.71% 1.11% 13.64% 0.64% 1.59%
2026/06/21 13.51% 21.1% 11.21% 6.37% 4.19% 3.74% 1.5% 13.93% 0.65% 1.39%
2026/06/22 23.18% 16.38% 9.51% 5.71% 5.2% 4.18% 1.43% 8.81% 1.21% 1.4%
2026/06/23 24.18% 14.99% 8.47% 5.86% 4.59% 3.18% 0.83% 8.47% 7.68% 1.33%
2026/06/24 20.23% 17.08% 9.51% 8.33% 4.6% 3.91% 1.47% 7.02% 4.47% 1.47%
2026/06/25 21.54% 17.19% 8.96% 5.82% 4.5% 3.69% 1.2% 5.57% 6.91% 1.16%
2026/06/26 26.48% 18.91% 9.08% 6.38% 3.05% 3.37% 1.32% 6.29% 1.94% 0.9%
2026/06/27 28.6% 13.7% 7.8% 4.08% 3.14% 3.44% 0.85% 4.94% 9.89% 1.14%
2026/06/28 27.93% 17.93% 9.56% 5.41% 3.53% 3.7% 0.74% 3.58% 1.4% 1.22%
2026/06/29 29.46% 14.68% 10.37% 7.68% 3.51% 3.44% 1.63% 3.46% 2.25% 0.96%
2026/06/30 31.06% 14.26% 11.67% 7.46% 3.33% 3.32% 3.1% 1.89% 1.68% 1.14%
  • indeed.com
  • totaljobs.com
  • cv-library.co.uk
  • jobs-bear.com
  • myperfectcv.co.uk
  • livecareer.co.uk
  • jobsora.com
  • reed.co.uk
  • jobtoday.com
  • jooble.org

Copyright © Adthena. All rights reserved.

Indeed.com started June strong, dipped mid-month, then surged to finish at 31.06%. Totaljobs.com fluctuated, peaking mid-month. Cv-library.co.uk and jobs-bear.com showed steady trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment - Last month
  1. 1
    CV-Library Official Site https://www.cv-library.co.uk

    The UK's Largest Job Site — Upload Your CV & Search 1000's of Job Vacancies With The UK's Fastest Growing Job Site! Be...

  2. 2
    Job Search | Indeed https://uk.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, CVs, company reviews and more...

  3. 3
    LinkedIn® - Find talent others miss - Do More Hiring in Less Time https://business.linkedin.com

    Help recruiters manage more reqs with Hiring Assistant. Built on LinkedIn’s talent data, Hiring Assistant finds candidates you'd otherwise miss.

  4. 4
    Create a CV in Minutes https://www.livecareer.co.uk › freecv › templates

    Free CV Templates — Jump Start Your Job Search w/ the UK's Top CV Builder. Make a Free CV Now!

  5. 5
    Totaljobs - Jobs Are Our Job | Full-Time & Part-Time Jobs https://www.totaljobs.com

    Find What You’re Looking For On Totaljobs, With 110,000+ Jobs To Search From. Start Now! We...

Copyright © Adthena. All rights reserved.

In the competitive landscape of job search platforms, CV-Library stands out as the UK’s largest job site, emphasizing speed and growth. Indeed offers a comprehensive career advancement toolkit, while LinkedIn leverages its vast talent data to uncover hidden candidates. LiveCareer simplifies CV creation, and Totaljobs boasts an extensive job database, catering to diverse employment needs.

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