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UK Services Recruitment - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – UK

Google AI Overview visibility for Services Recruitment UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.7660648026
87.2339351974
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 11%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 UK Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 29.92
totaljobs.com 17.33
cv-library.co.uk 13.98
reed.co.uk 11.09
jobs-bear.com 3.84
myperfectcv.co.uk 2.58
livecareer.co.uk 2.06
jooble.org 1.26
jobsora.com 1.01
globalization-partners.com 0.95
others 15.98
  • indeed.com - 29.92%
  • totaljobs.com - 17.33%
  • cv-library.co.uk - 13.98%
  • reed.co.uk - 11.09%
  • jobs-bear.com - 3.84%
  • myperfectcv.co.uk - 2.58%
  • livecareer.co.uk - 2.06%
  • jooble.org - 1.26%
  • jobsora.com - 1.01%
  • globalization-partners.com - 0.95%
  • others - 15.98%

Copyright © Adthena. All rights reserved.

Indeed.com leads with 29.92% click share, followed by Totaljobs.com at 17.33%. Others collectively hold 15.98%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com myperfectcv.co.uk livecareer.co.uk reed.co.uk cv-library.co.uk jobs-bear.com totaljobs.com toolresume.com cvgenius.com cvmaker.uk
2026/05/01 9.82% 18.32% 15.52% 4.24% 3.81% 1.5% 4.63% 6.86% 3.2% 2.72%
2026/05/02 11.4% 16.04% 15.62% 6.26% 4.58% 1.84% 3.84% 4.31% 1.5% 2.75%
2026/05/03 9.93% 15.52% 17.17% 6.71% 4.46% 1.41% 4.52% 0.23% 4.12% 3.04%
2026/05/04 12.8% 17% 15.18% 5.94% 3.93% 1.41% 6.1% 0% 3.6% 2.09%
2026/05/05 13.45% 13.32% 14.27% 6.37% 5.65% 2.72% 5.87% 0% 5.89% 3.29%
2026/05/06 11.17% 17.16% 14.08% 4.93% 5.85% 1.33% 9.09% 0% 6.58% 3.69%
2026/05/07 11.51% 15.86% 16.07% 2.68% 4.4% 1.97% 8.45% 4.21% 5.25% 3.63%
2026/05/08 13.3% 14.92% 14.26% 3.51% 4.22% 0.94% 5.49% 4.7% 4.31% 2.34%
2026/05/09 11.74% 14.33% 12.31% 5.87% 5.99% 1.31% 7.29% 5.48% 3.06% 1.82%
2026/05/10 10.56% 13.93% 11.28% 5.97% 6.52% 1.85% 11.02% 5.37% 2.45% 2.71%
2026/05/11 12.71% 10.46% 11.37% 6.36% 8.3% 2.92% 16.43% 2.98% 4.34% 0.91%
2026/05/12 13.9% 7.53% 7.51% 9.33% 10.92% 4.34% 16.95% 2.22% 3.03% 1.93%
2026/05/13 13.27% 9.25% 8.45% 7.12% 11.2% 3.07% 16.54% 3.24% 3.38% 1.86%
2026/05/14 14.27% 9.58% 10.98% 8.37% 10.19% 4.02% 9.28% 2.47% 3.57% 2.55%
2026/05/15 13.28% 14.89% 14.24% 3.51% 4.21% 0.94% 5.49% 4.69% 4.31% 2.33%
2026/05/16 15.06% 11.88% 9.48% 9.37% 9.61% 2.83% 4.79% 2.94% 1.84% 3.36%
2026/05/17 13.73% 12.21% 10.68% 10.54% 10.83% 2.2% 6.29% 2.71% 2.69% 2.47%
2026/05/18 16.49% 11.79% 10.48% 9.31% 8.52% 3.05% 5.17% 2.63% 2.89% 3.3%
2026/05/19 16% 14.99% 13.98% 5.72% 6.51% 2.25% 6.65% 3.66% 4.13% 4.16%
2026/05/20 16.95% 14.78% 13.79% 4.39% 5.92% 2.78% 6.82% 4.62% 4.53% 2.69%
2026/05/21 16.19% 11.37% 11.14% 4.52% 6.71% 4.2% 10.4% 3.38% 3.38% 2.41%
2026/05/22 14.45% 10.54% 11.46% 5.15% 8.43% 4.41% 11.89% 3.86% 4.52% 0.89%
2026/05/23 15.59% 10.67% 10.77% 4.76% 8.43% 2.21% 12.56% 5.31% 3.38% 2.06%
2026/05/24 14.77% 12.07% 10.92% 4.45% 8.02% 2.85% 11.69% 5.16% 3.94% 1.7%
2026/05/25 19.09% 10.02% 9.13% 5.26% 6.83% 4.21% 8.78% 3.9% 2.55% 2.14%
2026/05/26 21.99% 9.26% 9.02% 6.57% 8.59% 5.62% 4.16% 1.49% 2.95% 1.58%
2026/05/27 15.8% 9.92% 9.71% 6.61% 10.16% 5.84% 5.61% 3.2% 3.29% 2.05%
2026/05/28 18.89% 8.97% 9.54% 6.98% 9.52% 5.22% 7.2% 2.54% 2.63% 2.57%
2026/05/29 16.15% 9.59% 10.47% 7.57% 9.41% 5.31% 8.93% 3.01% 2.38% 2.15%
2026/05/30 15.82% 9.23% 9.95% 8.31% 8.13% 7.13% 7.57% 3.68% 2.32% 1.36%
2026/05/31 16.65% 10.57% 9.68% 9.34% 7.5% 7.36% 4.9% 3.72% 1.57% 1.45%
  • indeed.com
  • myperfectcv.co.uk
  • livecareer.co.uk
  • reed.co.uk
  • cv-library.co.uk
  • jobs-bear.com
  • totaljobs.com
  • toolresume.com
  • cvgenius.com
  • cvmaker.uk

Copyright © Adthena. All rights reserved.

Indeed.com saw a steady rise, peaking at 21.99% on May 26. Myperfectcv.co.uk fluctuated, ending at 10.57%. Livecareer.co.uk’s trend was stable, closing at 9.68%. Reed.co.uk gradually increased, finishing at 9.34%.

Market Exposure

Competitor Count for UK Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 215
2026/05/02 224
2026/05/03 241
2026/05/04 266
2026/05/05 262
2026/05/06 237
2026/05/07 240
2026/05/08 239
2026/05/09 251
2026/05/10 246
2026/05/11 288
2026/05/12 312
2026/05/13 291
2026/05/14 283
2026/05/15 239
2026/05/16 272
2026/05/17 248
2026/05/18 276
2026/05/19 255
2026/05/20 245
2026/05/21 279
2026/05/22 294
2026/05/23 278
2026/05/24 293
2026/05/25 322
2026/05/26 307
2026/05/27 305
2026/05/28 301
2026/05/29 293
2026/05/30 297
2026/05/31 293

Copyright © Adthena. All rights reserved.

May began with 215 advertisers, peaking at 322 mid-month. Fluctuations were observed, but the month concluded with 293 advertisers, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
indeed.com 9.94%
jobs-bear.com 1.5%
nijobs.com 0.47%
joblist.com 0.37%
bt.com 0.21%
myperfectcv.co.uk -0.51%
snicket.org -0.82%
reed.co.uk -1.82%
cv-library.co.uk -2.32%
totaljobs.com -4.45%

Copyright © Adthena. All rights reserved.

Indeed.com surged with a 9.94% click share increase, while totaljobs.com plummeted by 4.45%.

Campaign Efficiency

UK Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date indeed.com reed.co.uk cv-library.co.uk jobs-bear.com totaljobs.com myperfectcv.co.uk jobsora.com livecareer.co.uk globalization-partners.com jooble.org
2026/05/01 11.81% 8.41% 12.17% 4.31% 10.2% 7.78% 0.71% 6.77% 1.34% 0.49%
2026/05/02 14.47% 11.45% 13.15% 4.45% 6.95% 6.43% 0.4% 6.87% 3.89% 0.34%
2026/05/03 12.08% 12.26% 11.28% 3.22% 9.16% 5.78% 0.75% 6.39% 4.76% 0.41%
2026/05/04 16.03% 10.15% 10.3% 3.16% 11.99% 6.72% 0.51% 6.06% 3.11% 0.37%
2026/05/05 16.17% 10.11% 12.26% 5.78% 10.7% 5.06% 0.61% 6.33% 1.7% 0.37%
2026/05/06 12.6% 8.47% 13.26% 3.06% 16.85% 7.28% 1.13% 6.22% 1.08% 0.37%
2026/05/07 14.48% 4.35% 12.63% 5.11% 17.1% 7.2% 0.62% 7.81% 1.8% 0.16%
2026/05/08 18.22% 5.35% 10.07% 2.51% 10.32% 6.79% 0.48% 7.17% 2.38% 0.32%
2026/05/09 12.66% 9.96% 13.25% 2.75% 13.63% 6.51% 0.39% 6.23% 3.27% 0.4%
2026/05/10 10.89% 9.22% 15.84% 3.76% 17.61% 5.54% 0.61% 5.27% 2.03% 0.42%
2026/05/11 13.79% 8.15% 13.4% 5.33% 25.31% 3.17% 1.51% 3.69% 0.91% 1.36%
2026/05/12 14.7% 11.1% 14.35% 6.75% 23.16% 2.16% 2.68% 2.1% 0.72% 2.62%
2026/05/13 13.88% 9.07% 16.18% 5.19% 24.44% 2.92% 1.92% 2.55% 0.88% 2.5%
2026/05/14 15.22% 10.9% 16.25% 7.02% 13.59% 3.41% 1.86% 3.73% 0.63% 2.17%
2026/05/15 18.22% 5.35% 10.07% 2.51% 10.32% 6.79% 0.48% 7.17% 2.38% 0.32%
2026/05/16 18.18% 12.59% 15.9% 4.97% 7.64% 3.8% 2.5% 3.26% 2.12% 4.23%
2026/05/17 15.53% 15.03% 17.74% 3.72% 9.77% 3.89% 1.36% 3.71% 2.14% 3.82%
2026/05/18 18.52% 13.02% 14.42% 5.62% 7.98% 4.07% 1.96% 4.1% 1.69% 1.84%
2026/05/19 20.32% 9.32% 13.99% 5% 12.02% 5.13% 1.19% 5.24% 1.54% 1.61%
2026/05/20 22.78% 7.38% 12.05% 5.55% 12.36% 5.2% 1.32% 5.39% 2.12% 1.81%
2026/05/21 19.85% 6.01% 11.14% 7.67% 16.26% 3.5% 1.33% 3.48% 1.91% 2.44%
2026/05/22 16.99% 6.85% 14.09% 8.45% 19% 3.21% 1.13% 3.5% 2.23% 1.45%
2026/05/23 19.06% 6.68% 14.12% 3.87% 19.84% 3.4% 1.33% 3.82% 2.47% 1.7%
2026/05/24 17.6% 6.32% 13.14% 4.65% 18.25% 4.41% 1.09% 4.03% 2.08% 1.85%
2026/05/25 22.03% 7.11% 11.09% 7.46% 13.61% 3.45% 1.38% 2.72% 2.19% 1.78%
2026/05/26 26.22% 9.03% 13.46% 9.11% 6.29% 2.83% 1.97% 2.57% 1.98% 1.12%
2026/05/27 18.6% 8.78% 15.64% 10.07% 8.54% 3.5% 2.2% 3.16% 2.13% 1.7%
2026/05/28 22.61% 9.14% 15.17% 8.62% 10.32% 3.12% 1.84% 3.34% 1.87% 1.48%
2026/05/29 18.25% 10.5% 15.33% 8.78% 13.04% 2.85% 2.37% 3.27% 1.76% 1.02%
2026/05/30 18.13% 10.81% 12.35% 11.78% 10.7% 2.83% 2.81% 3.15% 1.85% 2.02%
2026/05/31 19.81% 12.45% 12.11% 11.97% 7.25% 3.39% 3.18% 3.17% 2.18% 2.06%
  • indeed.com
  • reed.co.uk
  • cv-library.co.uk
  • jobs-bear.com
  • totaljobs.com
  • myperfectcv.co.uk
  • jobsora.com
  • livecareer.co.uk
  • globalization-partners.com
  • jooble.org

Copyright © Adthena. All rights reserved.

Indeed.com led May with a steady rise, peaking at 26.22% on the 26th. Reed.co.uk fluctuated, ending at 12.45%. CV-library.co.uk maintained stability, closing at 12.11%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment - Last month
  1. 1
    CV-Library Official Site https://www.cv-library.co.uk

    The UK's Largest Job Site — Upload Your CV & Search 1000's of Job Vacancies With The UK's Fastest Growing Job Site! Be...

  2. 2
    Hiring & Recruiting in United Kingdom https://www.globalization-partners.com

    Streamline All Your Hiring Needs With Our Global Employment Platform. Expand Your Business to 180+ Countries Using Our Global EOR Services.

  3. 3
    Job Search | Indeed https://uk.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, CVs, company reviews and more...

  4. 4
    Free CV Templates https://www.livecareer.co.uk › freecv › templates

    Create a CV in Minutes — Stop Struggling with Word! Use the UK's Top CV Builder & Interview Tips. Make a Job-Winning CV in Minutes.

  5. 5
    Urgent Or "immediate Start" Jobs | Reed.co.uk https://www.reed.co.uk

    Looking to get that new job feeling? Search jobs on Reed.co.uk today. Discover new jobs and Love Mondays again with Reed.co.uk.

Copyright © Adthena. All rights reserved.

In the competitive landscape of job recruitment, CV-Library stands out as the UK’s largest job site, emphasizing speed and growth. Globalization Partners offers a global employment platform, highlighting international expansion. Indeed focuses on comprehensive job search tools, while LiveCareer simplifies CV creation. Reed.co.uk promises immediate job opportunities, aiming to rekindle the joy of Mondays.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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