UK Services Recruitment - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – UK

Google AI Overview visibility for Services Recruitment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.9201388889
84.0798611111
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 13%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 UK Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 28.55
totaljobs.com 20.59
cv-library.co.uk 11.98
reed.co.uk 11.4
jobs-bear.com 2.2
jobslooker.com 1.86
myperfectcv.co.uk 1.77
jooble.org 1.7
livecareer.co.uk 1.58
jobsora.com 1.36
others 17.01
  • indeed.com - 28.55%
  • totaljobs.com - 20.59%
  • cv-library.co.uk - 11.98%
  • reed.co.uk - 11.4%
  • jobs-bear.com - 2.2%
  • jobslooker.com - 1.86%
  • myperfectcv.co.uk - 1.77%
  • jooble.org - 1.7%
  • livecareer.co.uk - 1.58%
  • jobsora.com - 1.36%
  • others - 17.01%

Copyright © Adthena. All rights reserved.

Indeed.com leads with 28.55% click share, followed by Totaljobs.com at 20.59%. Others collectively hold 17.01%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date totaljobs.com indeed.com resume.io livecareer.co.uk myperfectcv.co.uk enhancv.com reed.co.uk cvmaker.uk cv-library.co.uk jobs-bear.com
2026/08/01 7.47% 14.4% 5.16% 13.08% 12.84% 2.36% 5.39% 5.77% 6% 1.95%
2026/08/02 5.33% 13.43% 7.78% 13.59% 14.28% 2.81% 4.87% 6.62% 4.23% 1.78%
2026/08/03 6.26% 17.43% 6.96% 14.6% 11.9% 4.04% 5.64% 3.04% 4.9% 0.92%
2026/08/04 6% 21.02% 4.26% 8.47% 7.59% 1.34% 9.09% 5.27% 6.95% 1.47%
2026/08/05 6.65% 20.74% 3.46% 7.15% 8.36% 1.87% 7.84% 4.11% 7.55% 2.94%
2026/08/06 4.64% 20.34% 4.98% 9.58% 8.15% 0.55% 9.4% 4.97% 8.61% 1.19%
2026/08/07 3.66% 22.63% 4.41% 11.11% 12.76% 0.72% 8.05% 4.75% 4.98% 0.73%
2026/08/08 7.53% 16.86% 8.71% 8.69% 11.29% 0% 10.22% 1.11% 6.4% 1.52%
2026/08/09 11.14% 17.62% 3.04% 8.68% 9.86% 0.79% 10.32% 4.19% 6.21% 1.04%
2026/08/10 7.8% 13.38% 11.61% 10.29% 9.65% 1.17% 6.7% 3.87% 4.55% 2.68%
2026/08/11 9.06% 17.6% 7% 7.09% 6.44% 1.26% 8.84% 2.28% 8.49% 1.71%
2026/08/12 7.75% 23.47% 3.82% 7.46% 7.88% 0.05% 7.55% 3.46% 4.59% 3.62%
2026/08/13 9.04% 19.76% 5.47% 6.53% 6.22% 1.78% 5.57% 2.98% 4.63% 6.08%
2026/08/14 9.69% 12.75% 9.91% 9.46% 8.62% 3.05% 8.14% 1.56% 6.46% 1.65%
2026/08/15 14.44% 18.29% 9.73% 6.42% 6.8% 0.82% 6.94% 1.83% 5.47% 1.42%
2026/08/16 11.7% 15.23% 7.9% 7.37% 8.96% 1.2% 7.92% 1.91% 6.11% 2.58%
2026/08/17 10.3% 17.92% 9.52% 8.13% 6.14% 2.58% 8.67% 0.76% 4.82% 1.7%
2026/08/18 7.95% 17.34% 12.07% 7.79% 11.8% 2.78% 5.9% 1.62% 3.68% 2.22%
2026/08/19 6.22% 14.79% 13.04% 10.42% 12.29% 2.79% 4.46% 1.72% 3.62% 3.04%
2026/08/20 10.8% 15.86% 7.67% 9.39% 10.17% 1.66% 6.28% 3.16% 5.68% 2.25%
2026/08/21 9.91% 12.06% 10.82% 10.29% 9.61% 2.84% 8.34% 3.67% 5.37% 1.75%
2026/08/22 10.01% 12.5% 8.93% 10.77% 8.51% 0.59% 8.6% 3.66% 4.33% 1.27%
2026/08/23 10.02% 11.73% 9.8% 9.4% 7.92% 2.69% 9.65% 1.99% 4.64% 1.23%
2026/08/24 9.96% 12.89% 8.59% 8.31% 10.77% 1.38% 8.42% 2.14% 5.13% 1.24%
2026/08/25 9.13% 16.39% 7.94% 8.82% 8.98% 3.12% 6.44% 3.77% 4.41% 2.9%
2026/08/26 10.3% 20.14% 5.96% 11.82% 10.55% 1.66% 4.96% 3.47% 3.59% 2.81%
2026/08/27 9.72% 22.95% 2.43% 10.97% 9.64% 0.8% 5.02% 4.73% 4.37% 1.96%
2026/08/28 16.34% 16.09% 6.8% 10.73% 9.52% 2.98% 4.82% 3.38% 3.35% 0.58%
2026/08/29 17.71% 13.77% 5.57% 13.86% 10.25% 3.38% 5.55% 2.22% 2.03% 0.32%
2026/08/30 14.9% 14.35% 8.71% 11.66% 8.6% 3.29% 4.34% 3.13% 2.34% 0.24%
2026/08/31 15.32% 13.86% 11.19% 9.46% 9.2% 3.96% 3.18% 2.98% 2.89% 0.41%
  • totaljobs.com
  • indeed.com
  • resume.io
  • livecareer.co.uk
  • myperfectcv.co.uk
  • enhancv.com
  • reed.co.uk
  • cvmaker.uk
  • cv-library.co.uk
  • jobs-bear.com

Copyright © Adthena. All rights reserved.

In August 2026, indeed.com led with consistent high spend, peaking mid-month. totaljobs.com surged late, while resume.io fluctuated. livecareer.co.uk and myperfectcv.co.uk maintained steady shares. The month concluded with indeed.com dominating.

Market Exposure

Competitor Count for UK Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 185
2026/08/02 203
2026/08/03 211
2026/08/04 206
2026/08/05 254
2026/08/06 234
2026/08/07 196
2026/08/08 169
2026/08/09 191
2026/08/10 202
2026/08/11 221
2026/08/12 221
2026/08/13 239
2026/08/14 235
2026/08/15 208
2026/08/16 212
2026/08/17 225
2026/08/18 199
2026/08/19 184
2026/08/20 194
2026/08/21 196
2026/08/22 196
2026/08/23 191
2026/08/24 204
2026/08/25 227
2026/08/26 226
2026/08/27 240
2026/08/28 213
2026/08/29 171
2026/08/30 176
2026/08/31 179

Copyright © Adthena. All rights reserved.

August saw a dynamic shift in advertisers, peaking at 254 on the 5th. The month concluded with a steady 179, reflecting a diverse advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
totaljobs.com 6.52%
michaelpage.co.uk 0.65%
livecareer.co.uk 0.41%
myperfectcv.co.uk 0.4%
resume.io 0.35%
jobsora.com -0.44%
jobs-bear.com -0.5%
reed.co.uk -1.42%
indeed.com -3.47%
cv-library.co.uk -3.68%

Copyright © Adthena. All rights reserved.

Totaljobs.com surged with a 6.52% increase, while cv-library.co.uk dropped by 3.68%.

Campaign Efficiency

UK Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date totaljobs.com indeed.com reed.co.uk cv-library.co.uk jobsora.com myperfectcv.co.uk livecareer.co.uk jobslooker.com jooble.org jobs-bear.com
2026/08/01 14.98% 16.21% 9.68% 12.76% 2.24% 4.36% 4.1% 1.69% 1.74% 4.53%
2026/08/02 11.24% 15.38% 9.19% 10.47% 1.57% 5.05% 4.39% 2.04% 1.47% 4.43%
2026/08/03 12.26% 21.76% 10.52% 11.52% 1.46% 4.16% 4.48% 2.17% 1.32% 2.41%
2026/08/04 9.5% 25.29% 13.16% 10.95% 3.52% 2.46% 3.17% 2.17% 1.3% 2.56%
2026/08/05 10.49% 25.06% 11.66% 12.22% 3.58% 2.42% 2.11% 3.43% 1.13% 5.17%
2026/08/06 7.72% 24.2% 14.07% 13.89% 3.65% 2.34% 2.86% 4.17% 1.44% 2.09%
2026/08/07 6.38% 28.67% 13.3% 9.62% 1.18% 5.84% 5.72% 2.84% 1.82% 1.51%
2026/08/08 13.06% 16.26% 15.86% 12.3% 1.75% 3.28% 2.55% 2.26% 3.06% 3.6%
2026/08/09 17.14% 17.72% 14.32% 11.16% 3.18% 2.48% 2.22% 2.39% 3.27% 1.97%
2026/08/10 14.53% 15.59% 10.4% 7.71% 1.93% 2.94% 2.89% 2.06% 2.96% 6.12%
2026/08/11 14.88% 18.22% 11.61% 12.91% 2.13% 2.27% 2.45% 2.17% 2.9% 3.25%
2026/08/12 12.18% 26.26% 10.2% 7.58% 3.62% 2.47% 2.06% 3.39% 3.79% 6.28%
2026/08/13 15.6% 22.5% 7.16% 6.99% 2.99% 1.68% 1.7% 3.42% 3.72% 9.66%
2026/08/14 16.77% 15.21% 13.07% 11.69% 2.02% 3.03% 3.02% 2.7% 1.56% 3.35%
2026/08/15 22.17% 19.11% 10.04% 9.8% 2.59% 2.05% 2.01% 3.55% 2.81% 2.35%
2026/08/16 17.5% 17.09% 11.69% 11.66% 2.13% 2.41% 2.81% 3.97% 1.82% 4.05%
2026/08/17 15.36% 20.26% 13.64% 8.82% 2.67% 1.72% 2.14% 4.98% 1.69% 3.02%
2026/08/18 13.87% 20.74% 9.82% 7.52% 2.18% 3.71% 2.42% 4.61% 1.75% 4.9%
2026/08/19 13.16% 18.31% 7.89% 9.46% 1.58% 3.84% 3.26% 3.68% 2.09% 6.77%
2026/08/20 17.99% 19.3% 9.66% 10.01% 3.92% 3.2% 2.74% 2.73% 3.24% 4.11%
2026/08/21 17.75% 14.92% 13.42% 10.68% 2.03% 2.84% 3.02% 3.29% 2.61% 3.47%
2026/08/22 17.6% 14.49% 12.98% 8.74% 1.91% 2.91% 3.41% 3.76% 3.63% 2.42%
2026/08/23 16.3% 12.55% 14.72% 7.67% 2.8% 2.21% 2.41% 3.85% 3.84% 2.19%
2026/08/24 16.94% 15.36% 12.66% 8.28% 3.2% 3.41% 2.77% 4.22% 2.62% 2.3%
2026/08/25 16.11% 20.25% 10.46% 7.7% 1.38% 3.03% 3.45% 2.52% 1.51% 5.58%
2026/08/26 17.95% 25.45% 7.92% 6.6% 1.78% 2.96% 3.51% 1.84% 1.53% 5.72%
2026/08/27 17.31% 28.33% 7.86% 7.99% 1.35% 3.21% 3.51% 0.96% 1.94% 3.95%
2026/08/28 29.12% 19.53% 7.56% 6.54% 1.27% 3% 3.7% 2.27% 1.67% 1.12%
2026/08/29 30.59% 16.75% 9.18% 3.68% 0.81% 3.01% 3.91% 1.59% 1.63% 0.6%
2026/08/30 26.39% 16.82% 7.32% 3.77% 1.86% 2.75% 3.46% 2.9% 1.74% 0.41%
2026/08/31 27.31% 17.03% 5.28% 5.17% 2.99% 2.69% 2.46% 1.76% 1.04% 0.65%
  • totaljobs.com
  • indeed.com
  • reed.co.uk
  • cv-library.co.uk
  • jobsora.com
  • myperfectcv.co.uk
  • livecareer.co.uk
  • jobslooker.com
  • jooble.org
  • jobs-bear.com

Copyright © Adthena. All rights reserved.

In August 2026, totaljobs.com saw a significant rise in PPC impressions, peaking at 30.59% on the 29th. Indeed.com maintained a steady presence, while reed.co.uk and cv-library.co.uk experienced declines. The month concluded with totaljobs.com leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment - Last month
  1. 1
    CV-Library Official Site https://www.cv-library.co.uk

    Search Available Jobs — Upload Your CV & Search 1000's of Job Vacancies With The UK's Fastest Growing Job Site! Apply For...

  2. 2
    Job Search | Indeed https://uk.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, CVs, company reviews and more, were with you every step of the way. Post Jobs.

  3. 3
    Find Employees. Post a Job - Hiring? Start Today - Hire Staff Today https://www.jobtoday.com

    Post job for free. Get candidates. Hire today. #1 Job listing website in London. Try now. Hiring in London? Find candidates 3x faster with Job Today. Post jobs for free. Try it! Full-time & Part-time.

  4. 4
    RAF Cyberspace Jobs - Get Paid During Training https://recruitment.raf.mod.uk › cyberspace

    The RAF Is Recruiting Do You have What It Takes? Apply Now! Join the Force Facing the Future. Find Your Role in the RAF. Recruiting Now.

  5. 5
    6,400 Vacancies In Birmingham - Jobs In Birmingham https://www.reed.co.uk › birmingham

    Find Jobs in Birmingham and Love Mondays again with Reed.co.uk. Find a job you'll love. Search Jobs in Birmingham on Reed.co.uk today. Thousands of Jobs Added. Easy Application Process.

Copyright © Adthena. All rights reserved.

In the competitive landscape of job search platforms, CV-Library stands out with its promise of speed and vast opportunities, while Indeed emphasizes comprehensive career support. Job Today highlights rapid hiring in London, and the RAF offers unique career paths with training benefits. Reed.co.uk focuses on local job satisfaction in Birmingham.

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