UK Services Recruitment - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – UK

Google AI Overview visibility for Services Recruitment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.8719981476
85.1280018524
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 13%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 UK Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 34.25
totaljobs.com 16.88
cv-library.co.uk 10.37
reed.co.uk 8.74
jobs-bear.com 4.56
jobtoday.com 2.04
myperfectcv.co.uk 1.85
jooble.org 1.67
livecareer.co.uk 1.55
jobsora.com 1.48
others 16.61
  • indeed.com - 34.25%
  • totaljobs.com - 16.88%
  • cv-library.co.uk - 10.37%
  • reed.co.uk - 8.74%
  • jobs-bear.com - 4.56%
  • jobtoday.com - 2.04%
  • myperfectcv.co.uk - 1.85%
  • jooble.org - 1.67%
  • livecareer.co.uk - 1.55%
  • jobsora.com - 1.48%
  • others - 16.61%

Copyright © Adthena. All rights reserved.

Indeed.com leads with 34.25% click share, followed by Totaljobs.com at 16.88%. Others collectively hold 16.61%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com myperfectcv.co.uk livecareer.co.uk totaljobs.com cvmaker.uk resume.io cv-library.co.uk jobs-bear.com reed.co.uk jobtoday.com
2026/07/01 20.11% 11.86% 11.09% 5.43% 3.4% 4.14% 5.73% 4.54% 2.41% 6.41%
2026/07/02 24.39% 9.28% 7.72% 6.58% 2.9% 5.39% 5.9% 4.97% 3.65% 2.48%
2026/07/03 20.13% 6.04% 6.38% 8.58% 1.88% 4.53% 5.44% 3.11% 4.82% 11.07%
2026/07/04 17.94% 8.52% 9.43% 6.95% 3.57% 5.64% 6.27% 3.87% 6.24% 1.9%
2026/07/05 17.27% 8.64% 7.51% 5.93% 2.7% 5.57% 4.54% 5.11% 6.32% 4.97%
2026/07/06 19.01% 8.8% 6.67% 9.1% 1.24% 4.71% 4.23% 4.49% 4.87% 5.62%
2026/07/07 18.64% 5.73% 5.9% 7.97% 3.4% 5.51% 4.29% 5.75% 4.88% 7.8%
2026/07/08 18.58% 7.71% 7.1% 5.95% 2.91% 5.19% 5.4% 5.22% 4.38% 11.5%
2026/07/09 18.76% 9.22% 8.27% 13.69% 2.22% 6.4% 3.28% 4.05% 3.18% 6%
2026/07/10 23.55% 9.17% 6.96% 9.51% 1.31% 5.14% 4.42% 3.81% 5.05% 5.68%
2026/07/11 22.39% 8.85% 8.45% 12.28% 0.61% 6.01% 3.2% 3.67% 6.8% 1.57%
2026/07/12 21.03% 9.63% 9.04% 11.59% 1.53% 4.46% 3.98% 3.63% 7.12% 1.47%
2026/07/13 21.23% 8.97% 10.15% 9.61% 2.51% 3.57% 4.39% 4.79% 4.35% 2.06%
2026/07/14 18.95% 6.57% 6.48% 11.76% 3.13% 3.43% 4.37% 4.68% 4.95% 8.18%
2026/07/15 22.14% 5.79% 6.41% 12.69% 4.28% 3.83% 4.29% 3.78% 4.91% 8.17%
2026/07/16 21.25% 9.88% 8.39% 4.21% 3.31% 6.31% 5.27% 4.26% 6.87% 4.21%
2026/07/17 19.76% 11.47% 11.63% 5.16% 8.71% 6.27% 4.51% 2.99% 6.46% 0.35%
2026/07/18 14.16% 13.87% 14.71% 3.95% 9.2% 6.51% 4.09% 1.69% 5.76% 0.41%
2026/07/19 15.19% 8.17% 7.77% 6.57% 4.28% 7.89% 4.87% 4.91% 10.29% 0.44%
2026/07/20 15.69% 12.97% 11.26% 6.27% 5.64% 4.79% 5.38% 3.59% 5.93% 0.48%
2026/07/21 18.78% 6.5% 6.41% 11.64% 3.09% 3.39% 4.32% 4.64% 4.9% 8.13%
2026/07/22 19.94% 8.5% 9.92% 7.71% 3.95% 4.34% 4.6% 3.79% 5.56% 4.99%
2026/07/23 18.6% 12.25% 10.12% 7.26% 2.51% 5.12% 3.37% 4.43% 4.76% 4.46%
2026/07/24 20.33% 10.04% 8.4% 10.93% 3.27% 3.99% 4.12% 3.85% 5.4% 4.99%
2026/07/25 17.74% 8.45% 8.65% 8.97% 5.2% 4.21% 5.23% 6.24% 5.68% 1.54%
2026/07/26 17.14% 10.21% 9.01% 13.15% 2.56% 4.94% 3.15% 4.83% 4.24% 4.25%
2026/07/27 19.59% 10.69% 7.48% 10.14% 3.65% 3.52% 5.42% 4.54% 5.11% 1.77%
2026/07/28 21.69% 8.62% 7.95% 10.76% 4.47% 2.16% 6.2% 3.38% 5.28% 3.65%
2026/07/29 18.77% 13.82% 11.79% 6.53% 2.94% 3.5% 5.7% 3.04% 3.77% 1.21%
2026/07/30 16.57% 15.74% 13.16% 7.49% 4.75% 5.55% 4.56% 2.05% 2.73% 0.61%
2026/07/31 13.87% 13.73% 11.16% 7.85% 5.56% 4.34% 4% 2.31% 1.77% 0.53%
  • indeed.com
  • myperfectcv.co.uk
  • livecareer.co.uk
  • totaljobs.com
  • cvmaker.uk
  • resume.io
  • cv-library.co.uk
  • jobs-bear.com
  • reed.co.uk
  • jobtoday.com

Copyright © Adthena. All rights reserved.

Indeed.com led July with fluctuating spend, peaking mid-month. Myperfectcv.co.uk and livecareer.co.uk showed steady growth. Totaljobs.com and cvmaker.uk had varied trends. Jobtoday.com ended with minimal spend.

Market Exposure

Competitor Count for UK Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 236
2026/07/02 251
2026/07/03 263
2026/07/04 249
2026/07/05 248
2026/07/06 254
2026/07/07 251
2026/07/08 231
2026/07/09 231
2026/07/10 246
2026/07/11 243
2026/07/12 247
2026/07/13 256
2026/07/14 255
2026/07/15 248
2026/07/16 243
2026/07/17 205
2026/07/18 192
2026/07/19 223
2026/07/20 206
2026/07/21 255
2026/07/22 278
2026/07/23 272
2026/07/24 252
2026/07/25 260
2026/07/26 276
2026/07/27 267
2026/07/28 294
2026/07/29 222
2026/07/30 188
2026/07/31 197

Copyright © Adthena. All rights reserved.

July began with 236 advertisers, peaking at 294 on the 28th. Mid-month saw fluctuations, with a notable dip to 188 on the 30th. The month concluded with 197 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cv-library.co.uk 1.41%
totaljobs.com 1.09%
myperfectcv.co.uk 0.55%
jooble.org 0.35%
nijobs.com 0.34%
resume.io -0.17%
army.mod.uk -0.18%
reed.co.uk -0.27%
jobtoday.com -0.82%
indeed.com -3.1%

Copyright © Adthena. All rights reserved.

In the past month, cv-library.co.uk and totaljobs.com surged in click share, gaining 1.41% and 1.09% respectively. Conversely, indeed.com experienced a significant decline, dropping by 3.1%.

Campaign Efficiency

UK Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date indeed.com totaljobs.com cv-library.co.uk jobs-bear.com myperfectcv.co.uk livecareer.co.uk reed.co.uk jobsora.com jooble.org jobtoday.com
2026/07/01 28.09% 9.68% 10.39% 9.29% 3.89% 3.73% 3.68% 2.09% 0.73% 7.21%
2026/07/02 31.25% 10.88% 9.8% 9.74% 2.35% 2.29% 4.88% 1.64% 0.99% 2.6%
2026/07/03 24.67% 12.6% 7.92% 5.45% 1.72% 2.08% 6.84% 1.86% 1.14% 10.34%
2026/07/04 21.96% 10.35% 9.66% 6.88% 2.64% 3.38% 8.98% 5.48% 1.26% 1.97%
2026/07/05 20.21% 9.62% 7.71% 8.43% 2.44% 2.13% 9.15% 2.75% 1.46% 5.03%
2026/07/06 21.29% 13.57% 6.45% 7.65% 2.79% 2.01% 6.73% 2.45% 1.33% 5.53%
2026/07/07 21.84% 11.89% 6.91% 9.56% 1.5% 1.52% 6.81% 2.29% 1.35% 7.79%
2026/07/08 22.73% 8.72% 9.37% 10.19% 1.99% 2.34% 6.74% 2.36% 0.74% 11.31%
2026/07/09 23.97% 19.81% 6.42% 7.95% 3.06% 3.15% 4.54% 2.53% 0.95% 6.06%
2026/07/10 27.67% 14.26% 7.82% 5.88% 2.28% 1.68% 7.15% 1.93% 1.94% 5.68%
2026/07/11 27.52% 18.25% 5.65% 6.12% 2.57% 2.75% 9.55% 1.24% 2.55% 1.55%
2026/07/12 25.26% 17.18% 6.43% 5.94% 2.82% 2.56% 10.13% 1.2% 2.13% 1.7%
2026/07/13 25.78% 14.8% 7.56% 8.76% 2.64% 3.39% 6.48% 2.71% 2.49% 2.3%
2026/07/14 21.5% 16.91% 7.03% 7.71% 2.21% 2.19% 6.6% 3.4% 3.76% 7.8%
2026/07/15 26.35% 18.42% 7.07% 6.09% 1.92% 2.03% 6.84% 1.68% 2.76% 7.93%
2026/07/16 27.96% 6.71% 8.99% 7.68% 2.78% 2.74% 9.89% 2.27% 2.8% 4.27%
2026/07/17 29.57% 9.07% 9.98% 5.92% 3.53% 3.71% 10.94% 1.09% 2.41% 0.19%
2026/07/18 19.31% 8.81% 11.97% 4.22% 5.35% 5.48% 11.89% 1.33% 4.39% 0.23%
2026/07/19 17.38% 10.7% 8.02% 8.26% 2.79% 2.62% 15.1% 1.48% 2.91% 0.27%
2026/07/20 20.75% 11.04% 12.84% 6.92% 4.68% 4.59% 9.52% 2.47% 2.59% 0.42%
2026/07/21 21.5% 16.91% 7.03% 7.71% 2.21% 2.19% 6.6% 3.4% 3.76% 7.8%
2026/07/22 23.88% 12.62% 8.15% 7.14% 2.65% 3.36% 9.1% 1.66% 2.96% 5.34%
2026/07/23 24.61% 11.94% 5.87% 8.54% 3.6% 2.95% 7.57% 2.73% 2.45% 4.89%
2026/07/24 24.53% 16.74% 7.56% 6.66% 2.85% 3.19% 7.85% 1.52% 1.96% 4.94%
2026/07/25 20.97% 13.98% 9.46% 11.52% 2.29% 2.46% 7.78% 2.39% 2.32% 1.62%
2026/07/26 21.37% 20.32% 5.22% 8.71% 3.41% 2.92% 6.04% 2.26% 2.54% 4.22%
2026/07/27 22.44% 15.8% 11.9% 7.61% 3.17% 2.5% 6.82% 2.53% 2.15% 1.69%
2026/07/28 26.9% 15.36% 10.72% 5.57% 2.53% 2.09% 6.46% 4.04% 1.78% 3.3%
2026/07/29 24.11% 10.73% 10.92% 5.72% 3.93% 3.73% 5.75% 1.06% 1.92% 0.71%
2026/07/30 23.67% 15.23% 11.04% 4.3% 5.45% 5.16% 4.32% 1.72% 2.36% 0.39%
2026/07/31 17.51% 17.17% 10.37% 6.41% 4.17% 3.51% 3.11% 2.33% 1.51% 0.42%
  • indeed.com
  • totaljobs.com
  • cv-library.co.uk
  • jobs-bear.com
  • myperfectcv.co.uk
  • livecareer.co.uk
  • reed.co.uk
  • jobsora.com
  • jooble.org
  • jobtoday.com

Copyright © Adthena. All rights reserved.

Indeed.com started July strong, peaking at 31.25% on the 2nd, but ended at 17.51%. Totaljobs.com fluctuated, closing at 17.17%. CV-library.co.uk saw a steady rise, finishing at 10.37%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment - Last month
  1. 1
    CV-Library Official Site https://www.cv-library.co.uk

    Search Available Jobs — Upload Your CV & Search 1000's of Job Vacancies With The UK's Fastest Growing Job Site! Apply For Vacancies In Seconds & Find Your Next Job on...

  2. 2
    Job Search | Indeed https://uk.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, CVs, company reviews and more, were with you every step of the way. Post Jobs.

  3. 3
    Post a job in London for free https://www.jobtoday.com

    Advertise A Job For Freee — Hire 3x Faster With JobToday®. List Your Job For Free and Hire Employees Today. Want to hire ASAP & Free? Post a job on JobToday® & get instant access to local candidates. Thousands of Jobs.

  4. 4
    Reed Jobs & Recruitment https://www.reed.co.uk › jobs › apply-online

    Reed.co.uk Official Site — Whether you're looking for a new role or to reskill, we've got you covered. Search 1000s of full-time...

  5. 5
    Near-You & Remote Jobs List | Find Best Vacancies Near You https://www.totaljobs.com › jobs

    A Raise. A Better Commute. A Change Of Scene. A Chance To Lead. A Great Job Near You. We Will Help You Deliver Your CV in The Best Way to the Latest Available Jobs. Apply Now! Work for Famous Brands. Upload CV. Apply On Mobile.

Copyright © Adthena. All rights reserved.

In the bustling world of job recruitment, five top-performing ads shine on Google’s SERP. CV-Library entices with speed, promising quick applications. Indeed offers comprehensive career tools, guiding users every step. JobToday highlights free, fast hiring. Reed.co.uk focuses on reskilling opportunities, while Totaljobs emphasizes convenience and career growth. Each ad uniquely addresses job seekers’ needs, creating a compelling narrative in the recruitment landscape.

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