US Services Recruitment - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – US

Google AI Overview visibility for Services Recruitment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.3028160551
68.6971839449
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 9%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 30.52
jobs2careers.com 10.14
ziprecruiter.com 8.01
flexjobs.com 7.11
readysethire.com 6.2
thepennyhoarder.com 5.43
glassdoor.com 4.32
monster.com 3.48
resume-now.com 1.66
joblist.com 1.64
others 21.49
  • indeed.com - 30.52%
  • jobs2careers.com - 10.14%
  • ziprecruiter.com - 8.01%
  • flexjobs.com - 7.11%
  • readysethire.com - 6.2%
  • thepennyhoarder.com - 5.43%
  • glassdoor.com - 4.32%
  • monster.com - 3.48%
  • resume-now.com - 1.66%
  • joblist.com - 1.64%
  • others - 21.49%

Copyright © Adthena. All rights reserved.

Indeed.com leads with 30.52% click share, followed by others at 21.49%. Jobs2Careers.com holds 10.14%, while ZipRecruiter.com captures 8.01%.

Market Exposure

Share of Spend for the top 10 US Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com flexjobs.com ziprecruiter.com jobs2careers.com thepennyhoarder.com resume-now.com myperfectresume.com readysethire.com monster.com resume.io
2026/07/01 16.47% 7.71% 8.81% 13.22% 6.21% 4.42% 3.93% 4.4% 5.39% 2.82%
2026/07/02 14% 6.98% 13.44% 12.7% 4.69% 5.02% 3.82% 6.37% 2.17% 2.24%
2026/07/03 23.71% 9.09% 5.45% 7.55% 3.45% 4.77% 3.87% 3.74% 1.39% 4.13%
2026/07/04 18.85% 8.37% 6.84% 10.96% 3.89% 3.67% 3.42% 7.7% 1.09% 4.05%
2026/07/05 18.74% 9.88% 8.07% 11.18% 4.89% 3.31% 2.87% 7.59% 1.1% 3.5%
2026/07/06 16.64% 9.23% 9.98% 12.87% 6.8% 4.01% 2.91% 8.98% 1.16% 3.15%
2026/07/07 14.59% 11.34% 12.35% 8.57% 6.39% 4.22% 3.24% 9.28% 1.75% 4.35%
2026/07/08 13.61% 8.42% 12.59% 14.61% 5.67% 4.61% 3.32% 5.43% 1.53% 4.72%
2026/07/09 12.13% 12.1% 10.96% 11.24% 6.76% 4.18% 4.5% 6.27% 3.31% 2.99%
2026/07/10 16.31% 6.46% 12.02% 10.75% 4.99% 4.7% 4.42% 3.68% 2.4% 2.5%
2026/07/11 15.04% 8.04% 7.5% 7.88% 7.48% 4.21% 5.5% 4.56% 1.46% 3.18%
2026/07/12 17.97% 7.07% 8.23% 9.82% 5.78% 3.28% 4.5% 4.73% 2.98% 2.45%
2026/07/13 15.22% 9% 9.74% 13.55% 6.7% 3.51% 3.45% 4.35% 3.75% 1.47%
2026/07/14 14.89% 8.78% 8.18% 14.04% 6.66% 3.78% 3.98% 6.97% 3.97% 2.18%
2026/07/15 18.41% 7.81% 11.57% 12.55% 7.55% 2.66% 2.83% 4.41% 3.01% 2.28%
2026/07/16 15.5% 8.43% 12.3% 13.42% 6.08% 3.94% 4.27% 4.53% 1.84% 2.85%
2026/07/17 15.38% 9.65% 7.08% 8.32% 7.11% 6.21% 7.75% 2.52% 1.87% 4.35%
2026/07/18 17.6% 10.21% 9.6% 9.61% 9% 4.57% 5.1% 1.75% 2.45% 2.87%
2026/07/19 20.7% 7.86% 5.56% 9.27% 7.48% 4.39% 5.41% 1.42% 1.84% 2.47%
2026/07/20 15.8% 8.75% 6.92% 10.51% 5.59% 5.92% 6.98% 2.01% 3.54% 4.63%
2026/07/21 14.65% 8.83% 8.05% 13.82% 6.55% 3.72% 3.92% 7.31% 3.91% 2.14%
2026/07/22 19.39% 8.05% 12.18% 11.69% 6.3% 3.49% 5.31% 4.1% 1.54% 1.83%
2026/07/23 14.45% 8.57% 13.51% 10.7% 7.36% 3.51% 4.64% 3.7% 4.36% 3.11%
2026/07/24 16.74% 9.05% 7.02% 8.92% 5.99% 4.81% 4.41% 2.93% 3.63% 2.82%
2026/07/25 14.5% 9.1% 12.82% 9.08% 8.28% 4.72% 5.12% 5.31% 2.59% 2.4%
2026/07/26 13.59% 7.57% 13.99% 9.79% 6.58% 4.56% 5.57% 5.08% 3.12% 3.04%
2026/07/27 14.2% 9.89% 11.36% 7.75% 7.77% 4.36% 4.52% 3.88% 2.85% 2%
2026/07/28 13.68% 10.44% 10.21% 7.18% 8.08% 4% 5.34% 3.43% 2.97% 3.29%
2026/07/29 13.58% 8.73% 11.7% 12.31% 6.09% 4.91% 4.89% 3.73% 1.46% 2.31%
2026/07/30 14.71% 12.21% 13.99% 6.67% 5.87% 4.43% 3.87% 3.94% 3.24% 1.95%
2026/07/31 15.17% 9.53% 9.53% 7.82% 6.34% 5.11% 5.07% 3.43% 3.19% 2.32%
  • indeed.com
  • flexjobs.com
  • ziprecruiter.com
  • jobs2careers.com
  • thepennyhoarder.com
  • resume-now.com
  • myperfectresume.com
  • readysethire.com
  • monster.com
  • resume.io

Copyright © Adthena. All rights reserved.

Indeed.com led July with fluctuating spend, peaking at 23.71%. Flexjobs.com and Ziprecruiter.com showed consistent mid-range activity. By month’s end, Indeed.com maintained dominance, closing at 15.17%.

Market Exposure

Competitor Count for US Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 444
2026/07/02 493
2026/07/03 507
2026/07/04 518
2026/07/05 503
2026/07/06 471
2026/07/07 493
2026/07/08 433
2026/07/09 413
2026/07/10 449
2026/07/11 442
2026/07/12 461
2026/07/13 507
2026/07/14 471
2026/07/15 487
2026/07/16 450
2026/07/17 420
2026/07/18 425
2026/07/19 429
2026/07/20 415
2026/07/21 471
2026/07/22 521
2026/07/23 508
2026/07/24 513
2026/07/25 527
2026/07/26 538
2026/07/27 543
2026/07/28 532
2026/07/29 518
2026/07/30 483
2026/07/31 477

Copyright © Adthena. All rights reserved.

July began with 444 advertisers, peaking at 543 on the 27th. A mid-month dip was followed by a strong recovery, ending at 477.

Campaign Efficiency

Market Loss & Market Gains for US Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
monster.com 1.1%
thepennyhoarder.com 1%
flexjobs.com 0.92%
glassdoor.com 0.52%
myperfectresume.com 0.35%
joblist.com -0.17%
resume.io -0.23%
ziprecruiter.com -0.46%
jobs2careers.com -1.75%
readysethire.com -2.64%

Copyright © Adthena. All rights reserved.

Monster.com and ThePennyHoarder.com lead with click share gains, while ReadySetHire.com faces the steepest decline.

Campaign Efficiency

US Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date indeed.com flexjobs.com jobs2careers.com thepennyhoarder.com ziprecruiter.com glassdoor.com readysethire.com monster.com resume-now.com joblist.com
2026/07/01 17.69% 7.78% 15.66% 7.47% 7.68% 4.31% 5.56% 7.15% 2.01% 2.38%
2026/07/02 14.43% 7.21% 15.69% 4.62% 11.04% 1.85% 8.63% 2.95% 2.15% 2.37%
2026/07/03 23.81% 9.41% 9.98% 3.78% 5.66% 3.09% 5.49% 1.71% 2.31% 1.29%
2026/07/04 19.36% 9.27% 14.71% 4.43% 5.66% 1.04% 11.43% 1.33% 1.69% 0.6%
2026/07/05 18.64% 10.42% 13.64% 5.28% 6.04% 1.26% 11.12% 1.28% 1.44% 0.8%
2026/07/06 16.1% 9.66% 16.08% 8.15% 8.19% 1.67% 13.37% 1.48% 1.75% 2.09%
2026/07/07 14.03% 11.83% 10.57% 7.84% 10.17% 1.15% 12.99% 2.06% 1.7% 0.91%
2026/07/08 13.13% 8.01% 18.49% 6.09% 10.04% 2.12% 8.08% 1.49% 1.95% 1.23%
2026/07/09 11.92% 11.37% 12.91% 9.92% 9.52% 2.09% 9.2% 4.07% 1.78% 2.16%
2026/07/10 16.36% 7.13% 13.17% 5.84% 10.03% 3.1% 5.97% 3.06% 2.32% 5.5%
2026/07/11 16.21% 8.12% 9.97% 9.62% 6.06% 5.1% 6.63% 2.06% 1.86% 3.47%
2026/07/12 17.02% 7.84% 11.61% 6.52% 6.18% 5.86% 7.73% 3.43% 1.48% 5.95%
2026/07/13 14.85% 8.76% 16.51% 7.36% 7.2% 3.87% 6.98% 4.46% 1.5% 3.58%
2026/07/14 14.5% 9.43% 16.15% 7.59% 7.38% 3.73% 10.28% 5.24% 1.68% 2.25%
2026/07/15 19.33% 6.84% 15.01% 8.61% 8.93% 2.61% 7.44% 4.03% 1.14% 2.27%
2026/07/16 16.6% 8.16% 16.82% 6.62% 9.38% 2.6% 7.28% 2.39% 1.97% 2.25%
2026/07/17 18.2% 11.06% 10.9% 8.2% 6.23% 4.18% 4.6% 3.02% 3.33% 0.52%
2026/07/18 20.51% 10.09% 12.52% 10.89% 7.5% 3.58% 3.01% 3.28% 2.28% 0.83%
2026/07/19 23.08% 7.96% 9.81% 7.63% 2.72% 2.44% 2% 2.02% 2.03% 1.76%
2026/07/20 17.56% 9.96% 15.75% 6.51% 4.54% 3.55% 3.1% 4.39% 3.28% 1.27%
2026/07/21 14.5% 9.43% 16.15% 7.59% 7.38% 3.73% 10.29% 5.24% 1.68% 2.25%
2026/07/22 18.44% 9.18% 15.06% 7.7% 8.35% 3.72% 7.12% 2.15% 1.7% 3.42%
2026/07/23 15.78% 9.13% 14.28% 8.54% 10.86% 2.08% 5.7% 5.16% 1.75% 1.9%
2026/07/24 17.73% 9.84% 11.95% 7.74% 5.44% 3.6% 4.81% 4.7% 2.26% 4.61%
2026/07/25 16.51% 9.36% 12.37% 10.42% 9.38% 2.66% 8.59% 3.39% 2.25% 1.48%
2026/07/26 14.65% 7.87% 12.52% 8.52% 11.51% 3.15% 7.82% 3.96% 2.13% 1.78%
2026/07/27 15.21% 10.75% 10.53% 9.26% 8.77% 2.57% 6.5% 4.19% 2.1% 3.73%
2026/07/28 15.56% 11.91% 8.8% 10.76% 8.36% 4.22% 4.82% 3.9% 1.9% 1.71%
2026/07/29 13.98% 9.96% 15.77% 7.35% 9.47% 3.33% 5.8% 2.21% 2.49% 3.05%
2026/07/30 16.44% 11.64% 8.43% 7.65% 11.21% 3.66% 6.18% 4.32% 2.21% 2.32%
2026/07/31 16.37% 10.85% 10.11% 8.69% 8.02% 6.25% 5.38% 4.56% 2.37% 1.2%
  • indeed.com
  • flexjobs.com
  • jobs2careers.com
  • thepennyhoarder.com
  • ziprecruiter.com
  • glassdoor.com
  • readysethire.com
  • monster.com
  • resume-now.com
  • joblist.com

Copyright © Adthena. All rights reserved.

Indeed.com led July with fluctuating impressions, peaking mid-month. Flexjobs.com and Jobs2careers.com showed consistent presence. The month concluded with Indeed.com maintaining dominance, despite some volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment - Last month
  1. 1
    Fully Remote Companies Hiring | Make $25/Hr Or More From home https://www.flexjobs.com

    Find & Apply To Expert-Verified Remote Jobs Hiring Immediately Near You & Across The Globe

  2. 2
    Student Jobs, No Experience - $17-35/Hr (Flexible Schedules) https://www.jobs2careers.com › part-time-jobs › near-me

    Part Time Jobs For Students Hiring In Your City. Higher Wages, Flexible Schedule & More

  3. 3
    No Experience Jobs Near You - $18-43/Hr: Hiring Immediately https://jobs.readysethire.com › jobs-near-you › hiring-now

    Local Jobs That Are Hiring Now: Higher Wages, Paid Time Off & Flexible Schedule Near You

  4. 4
    50 Side Jobs For Fast Cash - Make $500 or More This Week https://partners.thepennyhoarder.com

    50 Side Jobs You've Never Heard of That Could Make You up to $500 This Week

  5. 5
    Rated #1 Hiring Site https://www.ziprecruiter.com › job-posting › try-for-free

    Start Posting Jobs for Free — Post Jobs. Search Resumes. Connect Directly With Top Talent. Try ZipRecruiter for Free. Spend Less Time Hiring, More Time Running Your Business. Try ZipRecruiter for Free! Fast Job Posting.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. FlexJobs entices with remote work opportunities, promising $25/hr or more. Jobs2Careers and ReadySetHire focus on student and local jobs, highlighting flexibility and competitive wages. The Penny Hoarder offers unique side gigs for quick cash, while ZipRecruiter emphasizes efficiency in hiring, rated as the top site. Each ad taps into themes of flexibility, immediate hiring, and financial gain, resonating with diverse job seekers.

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