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US Services Recruitment - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ziprecruiter.com 13.8
indeed.com 13.21
jobs2careers.com 7.8
flexjobs.com 5.81
monster.com 3.37
linkedin.com 3.22
doordash.com 2.53
myperfectresume.com 2.36
snagajob.com 2.07
target.com 2.03
others 43.8

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In the recruitment PPC landscape, ZipRecruiter leads with 13.8% click share, closely followed by Indeed at 13.21%. Others collectively dominate with 43.8%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date myperfectresume.com resume-now.com ziprecruiter.com resume.co resume.io indeed.com resumegenius.com jobs2careers.com flexjobs.com linkedin.com
2025/02/01 4.37% 3.67% 9.03% 3.79% 3.37% 10.82% 2.96% 5.89% 4.47% 3.15%
2025/02/02 5.41% 4.61% 6.42% 4.27% 4.47% 11.4% 3.46% 4.54% 4.16% 3.06%
2025/02/03 5.89% 6.01% 7.48% 4.89% 4.97% 9.15% 3.95% 6.14% 4.44% 3.15%
2025/02/04 5.79% 4.46% 8.61% 5.55% 4.89% 8.73% 4.8% 5.95% 4.73% 1.99%
2025/02/05 6.37% 6.17% 8.66% 5.56% 5.4% 8.74% 5.06% 4.76% 3.7% 2.24%
2025/02/06 5.91% 4.9% 6.52% 5.07% 3.94% 9.43% 3.22% 5.59% 4.33% 1.68%
2025/02/07 6.81% 5.91% 8.38% 5.5% 4.57% 8.58% 3.25% 4.55% 5.01% 3.64%
2025/02/08 7.63% 6.52% 6.54% 5.86% 4.16% 8.94% 3.89% 4.51% 4.22% 2.8%
2025/02/09 7.28% 5.93% 7.62% 5.02% 3.01% 9.42% 3.28% 4.79% 4.13% 4%
2025/02/10 6.62% 5.57% 11.45% 4.42% 2.99% 8.33% 3.29% 4.03% 4.51% 3.64%
2025/02/11 8.22% 6.85% 7.43% 6.06% 3.81% 5.92% 3.58% 6.09% 5.05% 2.82%
2025/02/12 8.24% 6.39% 6.79% 5.26% 4.47% 4.47% 3.8% 5.64% 4.84% 2.29%
2025/02/13 8.47% 6.57% 6.03% 6.4% 5.64% 5.53% 3.82% 4.36% 4.96% 1.84%
2025/02/14 6.57% 5.18% 5.64% 5.61% 4.27% 5.83% 2.8% 4.44% 5.42% 3.48%
2025/02/15 7.24% 5.97% 4.41% 6.31% 4.37% 7.15% 3.39% 4.01% 4.52% 3.6%
2025/02/16 8.81% 6.42% 3.88% 6.29% 3.6% 6.07% 4.01% 3.33% 4.58% 2.55%
2025/02/17 7.33% 5.27% 5.82% 6.48% 3.87% 5.06% 3.58% 6.33% 4.14% 1.49%
2025/02/18 8.06% 5.76% 7.1% 6.9% 4.11% 5.48% 3.51% 5.14% 5.45% 2.27%
2025/02/19 7.59% 5.84% 11.73% 5.7% 3.96% 4.95% 3.58% 7.42% 4.3% 1.85%
2025/02/20 7.81% 5.63% 7.85% 6.85% 3.38% 6.67% 3.18% 6.76% 4.63% 1.56%
2025/02/21 7.75% 5.69% 8.23% 5.97% 3.65% 7.8% 3.42% 4.85% 5.32% 1.85%
2025/02/22 7.26% 5.73% 9.23% 6.27% 3.89% 6.79% 3.05% 4.82% 4.14% 2.42%
2025/02/23 8.21% 5.91% 9.4% 5.65% 3.85% 7.1% 3.33% 4.87% 3.55% 3.82%
2025/02/24 7.83% 5.98% 9.6% 6.35% 4.07% 6.77% 3.68% 5.02% 3.23% 1.73%
2025/02/25 7.16% 6.1% 9.02% 7.52% 2.96% 7.08% 3.83% 4.59% 4.34% 1.8%
2025/02/26 9.35% 7.15% 8.28% 7.09% 4.54% 6.09% 4.02% 3.64% 3.82% 1.82%
2025/02/27 10.19% 7.96% 6.03% 7.67% 5.36% 6.81% 4.69% 3.9% 4.24% 1.61%
2025/02/28 10.07% 8.41% 7.15% 6.8% 5.53% 5.44% 4.71% 4.29% 3.49% 1.47%

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In February 2025, “myperfectresume.com” saw a steady rise, peaking at 10.19. “ziprecruiter.com” fluctuated, ending at 7.15. “indeed.com” started strong but declined, finishing at 5.44. “resume-now.com” and “resume.co” showed consistent growth, while “linkedin.com” remained low throughout.

Market Exposure

Competitor Count for US Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 1715
2025/02/02 1636
2025/02/03 1709
2025/02/04 1715
2025/02/05 1699
2025/02/06 1688
2025/02/07 1516
2025/02/08 1447
2025/02/09 1439
2025/02/10 1618
2025/02/11 1661
2025/02/12 1548
2025/02/13 1495
2025/02/14 1603
2025/02/15 1376
2025/02/16 1463
2025/02/17 1550
2025/02/18 1511
2025/02/19 1565
2025/02/20 1611
2025/02/21 1457
2025/02/22 1527
2025/02/23 1422
2025/02/24 1503
2025/02/25 1522
2025/02/26 1403
2025/02/27 1223
2025/02/28 1213

Copyright © Adthena. All rights reserved.

February began with 1,715 advertisers, fluctuating throughout the month. A notable dip occurred mid-month, reaching 1,213 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ziprecruiter.com 1.27%
target.com 1.06%
doordash.com 0.95%
glassdoor.com 0.63%
adecco.com 0.6%
monster.com -0.54%
snagajob.com -0.67%
linkedin.com -0.71%
joinhandshake.com -1.08%
indeed.com -3.28%

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Ziprecruiter.com surged with a 1.27% click share increase, while indeed.com faced a 3.28% decline.

Campaign Efficiency

US Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ziprecruiter.com jobs2careers.com flexjobs.com indeed.com resume-now.com monster.com myperfectresume.com snagajob.com doordash.com linkedin.com
2025/02/01 8.94% 8.49% 5.49% 9.22% 1.46% 4.25% 1.33% 2.96% 2.98% 2.91%
2025/02/02 6.78% 7.34% 5.65% 10.64% 2.01% 4.62% 1.89% 0.89% 4.39% 3.02%
2025/02/03 7.99% 10.29% 6.04% 8.97% 3.25% 2.74% 2% 1.05% 1.97% 3.67%
2025/02/04 8.98% 9.75% 6.23% 8.23% 1.87% 2.61% 2.94% 2.24% 1.61% 2.11%
2025/02/05 9.58% 7.72% 4.93% 8.5% 3.5% 3.29% 3.41% 3.44% 1.34% 2.4%
2025/02/06 6.58% 9.26% 5.89% 9.05% 2.22% 3.09% 2.14% 3.8% 1.33% 1.67%
2025/02/07 9.2% 7.96% 6.98% 8.84% 2.72% 3.98% 2.57% 3.28% 1.05% 4.25%
2025/02/08 6.86% 7.85% 6.28% 9.25% 3.05% 4.33% 2.84% 3.4% 1.34% 3.16%
2025/02/09 8.61% 7.95% 5.65% 8.85% 2.67% 4.31% 2.61% 1.61% 2.01% 4.02%
2025/02/10 12.78% 7% 6.32% 7.77% 2.46% 3.53% 2.32% 1.4% 2.54% 4.07%
2025/02/11 8.7% 10.24% 7.37% 6.22% 3.15% 1.86% 3.02% 2.59% 2.01% 3.68%
2025/02/12 7.6% 9.81% 6.95% 4.23% 2.86% 1.92% 2.88% 1.46% 1.99% 2.31%
2025/02/13 6.95% 7.9% 8.21% 5.71% 3.25% 2.83% 3.26% 1.26% 1% 1.96%
2025/02/14 6.73% 7.46% 8.05% 5.59% 2.32% 3.54% 2.36% 0.98% 2.82% 4.08%
2025/02/15 4.87% 7.08% 6.99% 7.11% 2.74% 3.81% 2.63% 0.79% 4.57% 4.06%
2025/02/16 4.09% 5.58% 6.89% 6.23% 3.02% 2.77% 3.2% 0.58% 1.66% 3.32%
2025/02/17 7.01% 10.5% 6.15% 4.77% 2.34% 2.08% 2.49% 2.25% 4% 1.35%
2025/02/18 8.99% 8.9% 8.25% 5.19% 2.67% 3.33% 2.84% 2.3% 2.98% 2.76%
2025/02/19 13.37% 11.96% 6.25% 4.85% 2.68% 2.39% 2.76% 1.68% 2.37% 2.05%
2025/02/20 9.36% 10.84% 6.62% 6.49% 2.56% 2.53% 2.75% 1.99% 2.98% 1.49%
2025/02/21 10.62% 8.53% 7.86% 7.33% 2.7% 3.37% 2.88% 1.15% 2.88% 1.7%
2025/02/22 11.6% 7.65% 5.93% 6.5% 2.5% 4.03% 2.56% 1.83% 3.71% 2.78%
2025/02/23 10% 8.01% 5.34% 7.02% 2.82% 3.12% 2.96% 1.41% 4.39% 4.32%
2025/02/24 11.38% 8.66% 4.52% 5.97% 2.92% 3.03% 2.99% 1.14% 3.1% 1.66%
2025/02/25 11.09% 8.07% 6.93% 6.72% 3.02% 2.82% 2.9% 1.34% 2.26% 1.52%
2025/02/26 10.03% 6.33% 6.02% 6.13% 3.45% 0.42% 3.64% 0.83% 4.52% 1.69%
2025/02/27 7.68% 8.51% 7.41% 7.81% 4.38% 0.59% 4.48% 1.5% 1.13% 1.38%
2025/02/28 9.53% 8.25% 5.84% 5.4% 4.21% 4.21% 4.13% 2.47% 2.35% 1.3%

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In February 2025, ZipRecruiter and Jobs2Careers led PPC impressions, with ZipRecruiter peaking at 13.37% on the 19th. Indeed saw fluctuations, ending at 5.40%. FlexJobs and Monster showed varied trends, while LinkedIn remained steady.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Become A Dasher - No Set Hours https://dasher.doordash.com › doordash › driver

    Simple App Makes Earning Easy. Work When You Want, Where You Want. Start Delivering Today.

  2. 2
    Fully Remote Companies Hiring | Make $25/Hr Or More From... https://www.flexjobs.com

    FlexJobs Has 100% Verified Jobs, Resume Help, Career Tools. Sign Up Now With 14-Day Trial.

  3. 3
    Glassdoor Job Search https://www.glassdoor.com

    Find a Job That Fits You — Find jobs, compare salaries, and see what employees really think — only on Glassdoor. Your next opportunity is just a click away. Find the right job and workplace for you!

  4. 4
    Hire Quickly and Confidently | Have Limited Time for Hiring? https://business.linkedin.com › linkedin › jobs

    Reach Professionals With Just the Right Skills and Experience. Get Great Applicants Fast.

  5. 5
    The #1 Job Posting Site https://www.monster.com

    Find a Job in Minutes — Start by Creating a Free Profile Today and Take the Next Step in Finding your Dream Job.

Copyright © Adthena. All rights reserved.

In the competitive world of recruitment, top-performing PPC ads reveal compelling narratives. DoorDash entices with flexibility, offering work on your terms. FlexJobs highlights remote opportunities with a trial offer. Glassdoor emphasizes transparency and fit, while LinkedIn promises efficient hiring. Monster simplifies job searching, urging immediate action.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.