US Services Recruitment - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – US

Google AI Overview visibility for Services Recruitment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 49.3148917705
50.6851082295
49%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 0%
Navigational 6%
Seasonal 0%
Local 11%
Problem Solving 8%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 31.4
ziprecruiter.com 7.8
jobs2careers.com 7.05
flexjobs.com 4.91
glassdoor.com 4.64
monster.com 4.12
readysethire.com 2.16
resume-now.com 2.15
randstadusa.com 1.94
thepennyhoarder.com 1.82
others 32.01
  • indeed.com - 31.4%
  • ziprecruiter.com - 7.8%
  • jobs2careers.com - 7.05%
  • flexjobs.com - 4.91%
  • glassdoor.com - 4.64%
  • monster.com - 4.12%
  • readysethire.com - 2.16%
  • resume-now.com - 2.15%
  • randstadusa.com - 1.94%
  • thepennyhoarder.com - 1.82%
  • others - 32.01%

Copyright © Adthena. All rights reserved.

Indeed.com leads with 31.4% click share, closely followed by ‘others’ at 32.01%. ZipRecruiter and Jobs2Careers trail behind, highlighting a competitive landscape.

Market Exposure

Share of Spend for the top 10 US Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com ziprecruiter.com jobs2careers.com monster.com resume-now.com myperfectresume.com flexjobs.com randstadusa.com resume.io glassdoor.com
2026/09/01 20.12% 7.55% 7.12% 5.3% 6.61% 6.33% 5.51% 0.87% 4.07% 4.04%
2026/09/02 22.75% 6.09% 7.62% 4.18% 5.69% 5.56% 4.74% 0.79% 2.6% 3.5%
2026/09/03 20.96% 7.54% 8.62% 4.27% 5.51% 4.57% 5.75% 1.08% 1.6% 3.23%
2026/09/04 19.5% 6.48% 7.23% 4.02% 6.05% 5.52% 5.06% 0.91% 3.05% 2.38%
2026/09/05 20.77% 11.06% 6.96% 2.63% 4.6% 3.88% 5.66% 1.19% 1.73% 3.29%
2026/09/06 16.71% 13.52% 7.18% 1.46% 4.9% 4.11% 6.54% 1.1% 1.75% 3.18%
2026/09/07 15.77% 16.06% 6.2% 3.14% 5.16% 4.18% 6.5% 0.62% 1.5% 1.85%
2026/09/08 17.65% 11.46% 6.74% 3.51% 5.05% 4.87% 6.73% 2.31% 2.11% 2.67%
2026/09/09 16.47% 15.05% 6.48% 3.96% 4.27% 3.98% 4.59% 1.15% 3.09% 2.04%
2026/09/10 15.69% 9.48% 6.53% 2.95% 4.42% 3.44% 6.57% 1.82% 3.03% 2.64%
2026/09/11 13.87% 9.65% 6.95% 3.98% 4.73% 4.67% 4.07% 2.51% 5.05% 2.22%
2026/09/12 17.34% 10.77% 5.23% 3.61% 4.61% 3.63% 5.18% 2.93% 3.88% 2.36%
2026/09/13 15.53% 15.03% 4.75% 3.56% 4.31% 3.14% 3.62% 3.66% 3.26% 2.52%
2026/09/14 15.2% 11.78% 4.19% 4.92% 5.1% 4.44% 4.3% 2.86% 3.29% 3.97%
2026/09/15 15.97% 11.62% 7.4% 3.96% 4.8% 4.56% 4.94% 2.43% 3.47% 2.19%
2026/09/16 15.88% 10.46% 8.38% 2.44% 5.6% 5.15% 4.84% 3.08% 2.81% 1.63%
2026/09/17 16.83% 6.85% 10.67% 3.72% 5.42% 4.89% 3.81% 2.51% 3.79% 2.31%
2026/09/18 17.65% 4.71% 7.96% 1.79% 5.58% 5.46% 5.17% 2.89% 3.18% 2.82%
2026/09/19 19.99% 5.94% 7.07% 2.6% 5.78% 5.8% 3.89% 2.71% 2.12% 3.3%
2026/09/20 17.07% 6.23% 7.88% 3.22% 5.9% 5.04% 4.43% 3.53% 2.5% 2.89%
2026/09/21 17.2% 6.29% 7.61% 2.68% 6.35% 5.27% 5.68% 1.31% 3% 2.03%
2026/09/22 17.15% 7.49% 8.31% 2.9% 6.5% 4.83% 5.09% 1.24% 1.97% 2.82%
2026/09/23 17.34% 9.9% 7.72% 2.5% 5.38% 5.77% 4.72% 1.3% 2.33% 2.78%
2026/09/24 16.27% 8.87% 7.5% 3.21% 6.14% 5.41% 5.9% 0.96% 1.33% 1.77%
2026/09/25 17.96% 7.4% 8.16% 3.17% 6.24% 5.49% 4.96% 2.61% 1.6% 1.96%
2026/09/26 17.7% 5.82% 7.8% 3% 6.36% 5.86% 6.55% 2.39% 2% 1.68%
2026/09/27 20.78% 5.31% 9.31% 4.63% 5.08% 4.88% 3.8% 1.41% 1.52% 3.64%
2026/09/28 17.68% 14.99% 7.15% 2.26% 5.01% 5.73% 5.58% 0.96% 2.1% 2.07%
2026/09/29 17.06% 13.93% 7.63% 2.92% 5.61% 4.73% 5.16% 2.78% 2.94% 3.01%
2026/09/30 16.44% 12.94% 8.07% 5.55% 5.4% 4.77% 4.06% 2.58% 2.17% 1.64%
  • indeed.com
  • ziprecruiter.com
  • jobs2careers.com
  • monster.com
  • resume-now.com
  • myperfectresume.com
  • flexjobs.com
  • randstadusa.com
  • resume.io
  • glassdoor.com

Copyright © Adthena. All rights reserved.

Indeed.com started strong, fluctuated, and ended at 16.44%. Ziprecruiter.com saw a mid-month dip, closing at 12.94%. Jobs2careers.com remained steady, finishing at 8.07%. Monster.com had a late surge, ending at 5.55%.

Market Exposure

Competitor Count for US Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 419
2026/09/02 488
2026/09/03 502
2026/09/04 545
2026/09/05 518
2026/09/06 513
2026/09/07 540
2026/09/08 551
2026/09/09 554
2026/09/10 538
2026/09/11 542
2026/09/12 530
2026/09/13 560
2026/09/14 491
2026/09/15 537
2026/09/16 520
2026/09/17 514
2026/09/18 511
2026/09/19 494
2026/09/20 503
2026/09/21 499
2026/09/22 518
2026/09/23 495
2026/09/24 503
2026/09/25 474
2026/09/26 453
2026/09/27 492
2026/09/28 507
2026/09/29 513
2026/09/30 476

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 419 and peaking at 560 mid-month. The month concluded with a slight decline, ending at 476.

Campaign Efficiency

Market Loss & Market Gains for US Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amazon.jobs 1.76%
ziprecruiter.com 1.21%
navy.com 0.82%
jobs2careers.com 0.68%
linkedin.com 0.56%
coalitionrcd.org -0.49%
flexjobs.com -0.64%
monster.com -0.93%
indeed.com -1.27%
thepennyhoarder.com -1.48%

Copyright © Adthena. All rights reserved.

Amazon.jobs leads with a 1.76% click share increase, while The Penny Hoarder drops by 1.48%.

Campaign Efficiency

US Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date indeed.com jobs2careers.com ziprecruiter.com monster.com flexjobs.com joblist.com readysethire.com glassdoor.com resume-now.com thepennyhoarder.com
2026/09/01 19.79% 10.51% 6.51% 7.75% 6.95% 2.1% 1.62% 4.75% 2.88% 2.84%
2026/09/02 22.33% 9.35% 4.73% 5.61% 5.71% 2.82% 2.74% 4.89% 2.41% 3.23%
2026/09/03 19.17% 11.94% 6.09% 5.58% 7.51% 2.07% 2.48% 4.17% 2.39% 4.7%
2026/09/04 19.09% 9.99% 4.97% 4.9% 6.3% 2.51% 2.86% 3.75% 2.76% 4.12%
2026/09/05 20.75% 10.37% 5.56% 3.48% 7.14% 1.85% 4.96% 4.08% 1.91% 5.52%
2026/09/06 16.8% 11.1% 6.32% 2.42% 8.09% 1.79% 5.84% 4.13% 2.06% 4.76%
2026/09/07 16.69% 9.23% 9.02% 4.9% 8.4% 0.98% 3.12% 2.73% 2.24% 4.47%
2026/09/08 17.87% 9.71% 6.2% 4.59% 8.71% 1.84% 4.99% 3.55% 2.2% 5.45%
2026/09/09 15.65% 10.03% 8.63% 5.9% 6.55% 3.1% 2.03% 3.18% 1.95% 4.91%
2026/09/10 14.29% 10.25% 6.57% 4.68% 7.8% 2.89% 3.22% 3.28% 1.97% 4.12%
2026/09/11 14.7% 10.73% 5.6% 5.92% 5.7% 3.35% 2.55% 3.07% 2.15% 3.24%
2026/09/12 17.51% 8.19% 6.38% 5.01% 8.02% 2.06% 2.13% 3.53% 2.02% 2.41%
2026/09/13 15.32% 6.96% 7.17% 5.09% 4.87% 3.92% 1.07% 3.22% 1.87% 2.12%
2026/09/14 15.13% 6.49% 8.52% 7.25% 6.07% 1.5% 0.89% 4.97% 2.24% 1.76%
2026/09/15 17.07% 11.39% 7.44% 5.48% 5.99% 2.88% 2.72% 2.7% 2.06% 1.64%
2026/09/16 16.5% 12.89% 7.1% 4.18% 6.58% 2.97% 2.47% 2.36% 2.41% 1.79%
2026/09/17 17.16% 14.4% 5.51% 4.71% 5.28% 1.22% 3.65% 2.57% 2.08% 0.3%
2026/09/18 18.17% 10.69% 3.92% 2.7% 7.67% 1.85% 2.49% 3.67% 2.15% 2.13%
2026/09/19 19.73% 9.39% 4.12% 3.39% 5.11% 1.15% 2.63% 4.53% 2.38% 1.75%
2026/09/20 17.79% 11.05% 5.17% 4.3% 5.8% 0.99% 1.9% 4.04% 2.38% 1.58%
2026/09/21 15.98% 10.99% 5.08% 4.02% 7.16% 1.4% 3.68% 2.57% 2.44% 1.44%
2026/09/22 16.7% 11.12% 7.08% 4.13% 6.49% 2.43% 3.51% 3.17% 2.51% 1.19%
2026/09/23 16.49% 10.01% 9.35% 3.68% 6.36% 3.46% 2.78% 3.76% 2.12% 0.87%
2026/09/24 15.82% 9.81% 7.98% 4.22% 7.63% 1.71% 2.85% 2.19% 2.25% 1.38%
2026/09/25 17.08% 11.75% 6.16% 4.23% 6.77% 2.36% 2.59% 2.54% 2.24% 1.72%
2026/09/26 16.63% 10.66% 4.09% 4.3% 8% 3.55% 1.69% 2.26% 2.38% 0.98%
2026/09/27 18.25% 11.66% 3.53% 5.91% 4.51% 4.2% 2.07% 4.57% 1.99% 1.39%
2026/09/28 16.58% 10.51% 10.73% 2.68% 8.34% 3.7% 1.68% 2.59% 2.11% 1.51%
2026/09/29 15.58% 10.92% 8.67% 3.63% 7.27% 2.8% 1.14% 3.76% 2.26% 2.08%
2026/09/30 15.43% 12% 9.26% 7.53% 5.81% 4.08% 3.05% 2.49% 2.24% 1.5%
  • indeed.com
  • jobs2careers.com
  • ziprecruiter.com
  • monster.com
  • flexjobs.com
  • joblist.com
  • readysethire.com
  • glassdoor.com
  • resume-now.com
  • thepennyhoarder.com

Copyright © Adthena. All rights reserved.

Indeed.com started September strong, peaking at 22.33% on the 2nd, but gradually declined, ending at 15.43%. Jobs2careers.com fluctuated, closing at 12.00%. Ziprecruiter.com saw a late surge, finishing at 9.26%. Monster.com had a late spike, ending at 7.53%. Flexjobs.com remained steady, closing at 5.81%. Joblist.com showed growth, ending at 4.08%. Readysethire.com fluctuated, finishing at 3.05%. Glassdoor.com had ups and downs, closing at 2.49%. Resume-now.com remained stable, ending at 2.24%. Thepennyhoarder.com declined, finishing at 1.50%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment - Last month
  1. 1
    Boeing career event - Attend a Boeing hiring event https://jobs.boeing.com

    Work with advanced aerospace technologies. Learn more at an upcoming hiring event.. Boeing is hiring. Register to attend our career event..

  2. 2
    Job Fairs & Hiring Events Free https://www.coalitionrcd.org

    Serving Los Angeles — Workshops, job fairs, and financial coaching, everything you need for employment success. Free job training, career coaching, and financial workshops for LA adults—get started now. Paid Training.

  3. 3
    Job Postings | Indeed - #1 Job Site | Post Your Job in Minutes https://www.indeed.com/

    Indeed Connects Hiring Companies with Millions of People Searching for Jobs. You Are Here to Hire. We Are Here to Help. You Can Count on Us to Find Your Next Hire. Number 1 Job Site. Post Jobs.

  4. 4
    Picker packer Jobs - Apply Today, Work Tomorrow https://www.randstadusa.com › jobs › van_nuys

    Looking for Picker packer jobs? Find open roles in Van Nuys.

  5. 5
    Rated #1 Hiring Site | Most Recommended Hiring Site https://www.ziprecruiter.com › job-posting › try-for-free

    Post Jobs. Search Resumes. Connect Directly With Top Talent. Try ZipRecruiter for Free. Spend Less Time Hiring, More Time Running Your Business. Try ZipRecruiter for Free! Fast Job Posting.

Copyright © Adthena. All rights reserved.

In the competitive landscape of recruitment, Boeing’s ad stands out by inviting prospects to experience advanced aerospace technologies at their hiring event. CoalitionRCD offers a community-focused approach with free job training and financial coaching in Los Angeles. Indeed emphasizes its vast reach, connecting companies with millions of job seekers. RandstadUSA targets immediate employment needs with its “work tomorrow” promise for picker packer roles. ZipRecruiter highlights efficiency, offering a free trial to streamline hiring processes. Each ad uniquely addresses specific recruitment needs, from industry-specific events to broad job market connections.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports