US Services Recruitment - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – US

Google AI Overview visibility for Services Recruitment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.923298972
72.076701028
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 8%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 35.02
ziprecruiter.com 10.16
monster.com 6.78
jobs2careers.com 5.81
flexjobs.com 5.23
joblist.com 3.77
glassdoor.com 3.63
thepennyhoarder.com 2.86
readysethire.com 2.09
resume-now.com 1.98
others 22.67
  • indeed.com - 35.02%
  • ziprecruiter.com - 10.16%
  • monster.com - 6.78%
  • jobs2careers.com - 5.81%
  • flexjobs.com - 5.23%
  • joblist.com - 3.77%
  • glassdoor.com - 3.63%
  • thepennyhoarder.com - 2.86%
  • readysethire.com - 2.09%
  • resume-now.com - 1.98%
  • others - 22.67%

Copyright © Adthena. All rights reserved.

Indeed.com leads with 35.02% click share, followed by ZipRecruiter at 10.16%. Others collectively hold 22.67%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com ziprecruiter.com myperfectresume.com thepennyhoarder.com flexjobs.com resume-now.com jobs2careers.com monster.com joblist.com resumegenius.com
2026/05/01 9.58% 7.39% 9.41% 1.27% 7.22% 10.78% 7.93% 5.34% 0.03% 3.46%
2026/05/02 10.22% 6.79% 7.13% 2.86% 5.21% 7.48% 7.67% 6.79% 0.01% 4.25%
2026/05/03 10.5% 10.14% 8.15% 1.44% 5.29% 7.1% 6.62% 7.05% 0.02% 4.25%
2026/05/04 10.78% 6.56% 7.38% 1.9% 7.03% 7.22% 6.14% 7.87% 0.03% 4.34%
2026/05/05 11.66% 14.05% 5.67% 3.57% 7.64% 6.73% 8.48% 5.7% 0.54% 3.01%
2026/05/06 11.57% 7.54% 7.49% 2.51% 7.64% 8.36% 8.11% 5.67% 0.53% 3.35%
2026/05/07 11.18% 7.8% 8.34% 1.36% 7.3% 9.31% 5.17% 5.84% 0.1% 4.54%
2026/05/08 11.76% 6.89% 9.28% 1.74% 8.33% 9.53% 5.5% 4.53% 0.04% 3.9%
2026/05/09 11.28% 10.72% 8.6% 1.87% 7.17% 9.53% 5.07% 4.8% 0.04% 3.39%
2026/05/10 10.69% 11.3% 8.69% 3.41% 8.1% 8.57% 4.74% 4.83% 0.35% 3.71%
2026/05/11 14.28% 11.18% 5.46% 3.74% 7.41% 5.92% 9.18% 8.53% 3.02% 2.67%
2026/05/12 12.41% 9.34% 6.18% 3.25% 5.68% 6.1% 6.89% 10.02% 3.76% 2.86%
2026/05/13 13.95% 14.09% 6.32% 2.23% 5.97% 5.91% 5.38% 6.11% 3.06% 3.05%
2026/05/14 14.92% 12.79% 6.28% 3.14% 7.2% 4.98% 7.15% 7.02% 2.81% 2.21%
2026/05/15 11.43% 6.7% 9.01% 1.7% 8.13% 9.26% 5.34% 4.4% 0.03% 3.79%
2026/05/16 19.16% 5.16% 5.63% 4.25% 6.6% 6.89% 7.18% 6.92% 3.21% 3.21%
2026/05/17 15.28% 6.29% 6.85% 5.05% 7.11% 6.44% 7.71% 6.75% 3.53% 3.69%
2026/05/18 15.9% 13.23% 6.85% 4.25% 7.24% 7.06% 6.84% 5.1% 5% 3.85%
2026/05/19 14.61% 14.65% 7.3% 5.15% 6.44% 7.43% 5.65% 5.79% 4.01% 2.7%
2026/05/20 16.74% 17.9% 7.37% 3.05% 7.64% 7.16% 3.61% 5.55% 2.08% 3.29%
2026/05/21 17.52% 8.2% 6.41% 4.9% 8.54% 5.99% 5.94% 6.4% 4.87% 3.39%
2026/05/22 18.83% 10.08% 6.11% 2.51% 6.47% 6.47% 7.15% 5.67% 5.63% 2.59%
2026/05/23 21.55% 5.87% 7.31% 3.3% 7.05% 6.06% 6.08% 5.36% 5.73% 2.82%
2026/05/24 20.1% 8.02% 6.92% 3.19% 5.78% 5.57% 4.19% 6.02% 5.01% 2.92%
2026/05/25 22.05% 5.08% 5.41% 4.06% 5.71% 5.49% 6.4% 6.26% 3.52% 3.13%
2026/05/26 17.56% 11.24% 4.91% 3.57% 5.02% 5.44% 7.1% 9.47% 5.44% 2.24%
2026/05/27 19.16% 10.5% 4.94% 5.57% 4.97% 5.06% 6.39% 8.52% 3.89% 2.54%
2026/05/28 22.14% 8.32% 4.9% 3.49% 6.23% 5.95% 8.18% 7.15% 6.58% 2.15%
2026/05/29 20.36% 5.19% 6.63% 4.61% 5.83% 6.93% 6.25% 4.21% 4.89% 3.23%
2026/05/30 21.01% 8.3% 5.68% 6.34% 4.89% 5.21% 7.06% 5.79% 4.4% 2.64%
2026/05/31 18.93% 9.73% 6.68% 6.32% 5.98% 5.88% 5.75% 4.54% 4.42% 2.98%
  • indeed.com
  • ziprecruiter.com
  • myperfectresume.com
  • thepennyhoarder.com
  • flexjobs.com
  • resume-now.com
  • jobs2careers.com
  • monster.com
  • joblist.com
  • resumegenius.com

Copyright © Adthena. All rights reserved.

Indeed.com led May’s PPC spend, peaking at 22.14% on May 28. Ziprecruiter.com fluctuated, ending at 9.73%. Myperfectresume.com saw a decline, finishing at 6.68%.

Market Exposure

Competitor Count for US Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 504
2026/05/02 487
2026/05/03 506
2026/05/04 582
2026/05/05 560
2026/05/06 526
2026/05/07 506
2026/05/08 536
2026/05/09 494
2026/05/10 518
2026/05/11 589
2026/05/12 577
2026/05/13 511
2026/05/14 513
2026/05/15 536
2026/05/16 522
2026/05/17 555
2026/05/18 548
2026/05/19 486
2026/05/20 506
2026/05/21 542
2026/05/22 594
2026/05/23 527
2026/05/24 552
2026/05/25 611
2026/05/26 624
2026/05/27 590
2026/05/28 542
2026/05/29 540
2026/05/30 564
2026/05/31 559

Copyright © Adthena. All rights reserved.

In May 2026, advertiser numbers fluctuated, peaking at 624 on May 26. The month concluded with 559 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
indeed.com 11.06%
joblist.com 3.05%
thepennyhoarder.com 0.73%
glassdoor.com 0.51%
remotejobsfinder.co 0.19%
flexjobs.com -1.45%
goarmy.com -1.46%
ziprecruiter.com -1.5%
monster.com -1.54%
jobs2careers.com -1.8%

Copyright © Adthena. All rights reserved.

Indeed.com surged with an 11.06% click share increase, while joblist.com rose by 3.05%. Conversely, jobs2careers.com dropped by 1.8%, and monster.com fell by 1.54%.

Campaign Efficiency

US Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date indeed.com thepennyhoarder.com jobs2careers.com ziprecruiter.com joblist.com flexjobs.com monster.com glassdoor.com readysethire.com goarmy.com
2026/05/01 10.99% 1.68% 11.04% 6.68% 0.08% 8.52% 8.61% 1.41% 2.79% 1.99%
2026/05/02 12% 3.3% 9.91% 6.61% 0.04% 5.94% 7.84% 1.16% 4.51% 7.78%
2026/05/03 13.11% 1.55% 9.16% 8.28% 0.06% 6.23% 10.15% 0.81% 3% 3.02%
2026/05/04 12.81% 2.21% 9.43% 6.22% 0.05% 7.89% 10.74% 1.53% 2.62% 2.69%
2026/05/05 13.32% 4.3% 10.9% 11.29% 0.8% 8.53% 8.17% 1.63% 4.47% 4.61%
2026/05/06 13.18% 2.54% 10.5% 6.93% 0.62% 8.6% 7.88% 2.7% 4.36% 5.27%
2026/05/07 13.43% 1.85% 8.12% 7.31% 0.22% 8.89% 9.08% 3.01% 1.49% 2.01%
2026/05/08 14.64% 1.96% 7.83% 6.65% 0.08% 10.71% 7.45% 2.09% 2.58% 3.25%
2026/05/09 13.64% 2.19% 7.05% 7.95% 0.09% 8.92% 7.78% 2.21% 2.76% 9.72%
2026/05/10 12.86% 4.16% 7.36% 9.23% 0.69% 9.69% 7.22% 1.87% 3.02% 4.68%
2026/05/11 16.21% 4.04% 11.5% 9.23% 5.84% 7.85% 11.18% 1.81% 4.98% 1.35%
2026/05/12 13.99% 4.15% 9.06% 6.91% 6.09% 6.32% 12.75% 2.7% 4.95% 2.44%
2026/05/13 17.4% 2.46% 7.5% 10.65% 4.99% 6.89% 8.91% 2.97% 3.26% 3.58%
2026/05/14 17.14% 3.39% 8.61% 10.74% 4.79% 7.25% 10.57% 2.32% 5.38% 2.63%
2026/05/15 14.64% 1.96% 7.83% 6.65% 0.08% 10.71% 7.45% 2.09% 2.58% 3.25%
2026/05/16 20.94% 4.04% 8.6% 4.11% 6.03% 6.71% 8.14% 6.94% 2.5% 3.32%
2026/05/17 17.15% 6.05% 9.63% 5.56% 5.96% 7.4% 7.6% 5% 2.18% 3.14%
2026/05/18 18.37% 5.3% 8.88% 9.62% 8.71% 7.65% 6.94% 2.86% 2.03% 0.41%
2026/05/19 17.64% 6.28% 7.52% 11.29% 6.82% 7.09% 7.76% 2.81% 2.74% 0.6%
2026/05/20 21.7% 3.5% 4.93% 14.17% 4.5% 8.66% 6.76% 2.99% 1.23% 0.46%
2026/05/21 20.35% 5.27% 7.75% 8.51% 7.66% 8.21% 8.17% 1.34% 3.79% 1.14%
2026/05/22 20.86% 2.54% 9.04% 8.79% 9.3% 6.72% 7.29% 2.66% 2.47% 0.75%
2026/05/23 24.49% 4.08% 7.39% 5.34% 10.08% 7.43% 6.86% 1.54% 2.57% 1.9%
2026/05/24 22.78% 3.35% 5.51% 6.35% 7.38% 5.9% 7.59% 5.08% 1.89% 1.36%
2026/05/25 24.02% 4.17% 7.59% 4.62% 5.74% 5.53% 6.53% 4.14% 1.96% 2.01%
2026/05/26 19.16% 3.79% 7.89% 8.36% 8.81% 4.83% 11.04% 3.42% 2.13% 0.15%
2026/05/27 22.28% 5.29% 7.42% 8.61% 6.97% 5.3% 9.76% 4.41% 2.94% 2.74%
2026/05/28 24.54% 3.31% 10.05% 6.57% 9.66% 6.16% 8.41% 2.24% 4.37% 1.44%
2026/05/29 24.72% 5.16% 7.66% 4.93% 8.73% 6.5% 6.08% 4.22% 2.19% 2.41%
2026/05/30 24.1% 7.19% 7.98% 5.46% 6.61% 4.98% 7.57% 4.55% 2.2% 4.46%
2026/05/31 21.84% 7.5% 7.17% 6.87% 6.65% 6.38% 6.19% 4.36% 1.83% 1.57%
  • indeed.com
  • thepennyhoarder.com
  • jobs2careers.com
  • ziprecruiter.com
  • joblist.com
  • flexjobs.com
  • monster.com
  • glassdoor.com
  • readysethire.com
  • goarmy.com

Copyright © Adthena. All rights reserved.

Indeed.com saw a steady rise, peaking at 24.72% on May 29. Thepennyhoarder.com ended strong at 7.5%. Jobs2careers.com fluctuated, closing at 7.17%. Ziprecruiter.com peaked mid-month, finishing at 6.87%. Joblist.com showed growth, ending at 6.65%. Flexjobs.com had a varied month, closing at 6.38%. Monster.com fluctuated, ending at 6.19%. Glassdoor.com saw a late surge, finishing at 4.36%. Readysethire.com had a steady month, closing at 1.83%. Goarmy.com fluctuated, ending at 1.57%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment - Last month
  1. 1
    Make $25/Hr Or More From home - Fully Remote Companies Hiring https://www.flexjobs.com

    Find & Apply To Expert-Verified Remote Jobs Hiring Immediately Near You & Across The Globe

  2. 2
    Part-Time Employment https://www.goarmy.com › army_reserve

    U.S. Army Reserve Jobs — Discover the career for you and opportunities You never knew existed.

  3. 3
    $15-35/Hr - Hiring Immediately https://www.jobs2careers.com › jobs › retail

    No Experience Required(Retail) Retail Jobs That Are Hiring Now. Higher Wages, Paid Time Off & Flexible Schedule Near You!

  4. 4
    Side Jobs you Can do at Home - Make $500 or More This Week https://partners.thepennyhoarder.com › remote-jobs

    50 Stay-at-home Jobs You've Never Heard of That Could Make You up to $500 This Week

  5. 5
    Rated #1 Hiring Site https://www.ziprecruiter.com › job-posting › try-for-free

    Start Posting Jobs for Free — Post Jobs. Search Resumes. Connect Directly With Top Talent. Try ZipRecruiter for Free. See Why ZipRecruiter is the Hiring Site Employers Prefer Most. Start Your Free Trial! Fast Job Posting.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. FlexJobs entices with expert-verified remote opportunities, while GoArmy highlights unique part-time careers. Jobs2Careers offers immediate retail positions with perks, and The Penny Hoarder promotes lucrative side gigs. ZipRecruiter, rated #1, emphasizes seamless job posting and talent connection.

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