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US Services Recruitment - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ziprecruiter.com 12.31
flexjobs.com 10.23
indeed.com 9.41
jobs2careers.com 6.87
resume-now.com 4.54
myperfectresume.com 4.06
insightglobal.com 3.1
monster.com 1.92
resumegenius.com 1.9
goarmy.com 1.84
others 43.82

Copyright © Adthena. All rights reserved.

In the recruitment PPC landscape, ZipRecruiter leads with 12.31% click share, followed by FlexJobs at 10.23%. ‘Others’ dominate with 43.82%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date resume-now.com myperfectresume.com flexjobs.com ziprecruiter.com resumegenius.com indeed.com resume.co insightglobal.com jobs2careers.com goarmy.com
2025/06/01 11.02% 11.52% 2.69% 5.78% 5.79% 6.68% 6.64% 1.59% 3.31% 2.4%
2025/06/02 11.05% 11.53% 5.02% 4.36% 6.3% 5% 8.16% 1.55% 4.25% 1.54%
2025/06/03 13.1% 11.9% 2.78% 5.84% 6.06% 6.07% 6.69% 1.6% 2.03% 1.8%
2025/06/04 12.17% 12.21% 5.25% 5.76% 5.65% 4.6% 6.86% 1.2% 4.09% 2.15%
2025/06/05 9.51% 10.81% 5.83% 5.92% 7.14% 6.5% 6.23% 1.51% 3.64% 2.09%
2025/06/06 9.68% 11.12% 6.01% 5.15% 4.81% 7.86% 5.24% 2.13% 4.62% 2.82%
2025/06/07 11.26% 11.96% 6.04% 4% 4.48% 6.48% 4.76% 1.48% 3.01% 2.39%
2025/06/08 11.8% 11.95% 3.96% 4.3% 4.87% 7.42% 4.8% 2.08% 3.2% 3.35%
2025/06/09 11.31% 11.73% 5.24% 5.18% 7.54% 4.37% 5.31% 1.96% 3.4% 3.7%
2025/06/10 9.85% 10.16% 5.55% 8.33% 4.23% 3.48% 5.66% 0.78% 4.92% 3.74%
2025/06/11 9.13% 8.85% 5.78% 4.85% 5.37% 4.88% 4.82% 2.05% 5.57% 4.25%
2025/06/12 12.52% 12.26% 4.78% 5.9% 5.52% 4.46% 5.23% 1.55% 2.68% 3.76%
2025/06/13 9.63% 10.41% 6% 10.74% 3.54% 4.82% 4.6% 2.92% 4.39% 2.94%
2025/06/14 10.28% 10.14% 8.33% 4.37% 4.42% 5.12% 3.41% 3.11% 3.98% 4.19%
2025/06/15 10.57% 9.54% 7.07% 4.44% 4.46% 6.08% 3.7% 3.54% 3.33% 4.11%
2025/06/16 11.93% 13.66% 6.71% 4.24% 4.05% 3.9% 4.38% 1.89% 4.02% 4.42%
2025/06/17 10.3% 10.75% 8.34% 7.01% 5.77% 4.28% 4.57% 1.35% 4.03% 3.49%
2025/06/18 10.41% 10.95% 8.58% 6.55% 5.28% 5.78% 3.72% 2.03% 4.1% 2.31%
2025/06/19 10.4% 11.76% 8.64% 4.99% 2.94% 3.41% 3% 2.38% 5.17% 2.6%
2025/06/20 6.65% 7.91% 8.23% 6.96% 3.37% 5.83% 3.63% 2.56% 5.43% 1.83%
2025/06/21 9.68% 9.53% 7.35% 5.21% 3.75% 4.46% 3.24% 2.71% 4.69% 1.98%
2025/06/22 8.49% 10.04% 5.58% 8.27% 4.24% 5.56% 3.06% 5.25% 4.4% 1.19%
2025/06/23 8.1% 10.14% 6.05% 8.51% 4.58% 3.66% 2.82% 2.71% 2.24% 1.12%
2025/06/24 8.87% 15.21% 7.18% 4.3% 4.94% 3.72% 3.83% 1.58% 4.81% 1.27%
2025/06/25 10.48% 11.61% 7.29% 6.02% 4.94% 4.44% 3.74% 1.62% 5.09% 1.47%
2025/06/26 8.04% 8.4% 5.79% 7.47% 5.58% 4.32% 3.64% 2.88% 5.2% 2.31%
2025/06/27 9.16% 10.33% 7.21% 6.84% 4.95% 5.14% 4.07% 2.83% 2.47% 1.83%
2025/06/28 9.85% 10.56% 7.05% 5.32% 4.46% 8.03% 2.27% 2.62% 2.92% 2.18%
2025/06/29 8.14% 9.12% 5.83% 4.12% 4.17% 7.78% 3.79% 3.71% 2.38% 1.94%
2025/06/30 9.7% 9.02% 7.32% 6.71% 4.95% 4.4% 3.9% 3.22% 2.01% 1.69%

Copyright © Adthena. All rights reserved.

In June 2025, resume-now.com led with fluctuating spend, peaking at 13.1% on June 3. Myperfectresume.com maintained a steady presence, peaking at 15.21% on June 24. Flexjobs.com and ziprecruiter.com showed moderate activity, while insightglobal.com and goarmy.com had lower, yet consistent, spend shares.

Market Exposure

Competitor Count for US Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 636
2025/06/02 672
2025/06/03 484
2025/06/04 649
2025/06/05 648
2025/06/06 622
2025/06/07 616
2025/06/08 643
2025/06/09 560
2025/06/10 635
2025/06/11 669
2025/06/12 624
2025/06/13 650
2025/06/14 632
2025/06/15 657
2025/06/16 641
2025/06/17 675
2025/06/18 655
2025/06/19 628
2025/06/20 643
2025/06/21 591
2025/06/22 603
2025/06/23 666
2025/06/24 681
2025/06/25 661
2025/06/26 611
2025/06/27 676
2025/06/28 594
2025/06/29 646
2025/06/30 698

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 698 on the 30th. The month began with 636, dipped mid-month, and ended on a high note.

Campaign Efficiency

Market Loss & Market Gains for US Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
flexjobs.com 1.95%
insightglobal.com 1.19%
cvmaker.com 1.18%
testerup.com 0.85%
goodwill.org 0.58%
resume.co -0.68%
resume-now.com -0.92%
indeed.com -1.21%
goarmy.com -1.3%
monster.com -1.36%

Copyright © Adthena. All rights reserved.

Flexjobs.com surged with a 1.95% increase, while monster.com faced a 1.36% decline. Insightglobal.com and cvmaker.com also saw positive growth, contrasting with goarmy.com and indeed.com.

Campaign Efficiency

US Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date flexjobs.com ziprecruiter.com resume-now.com myperfectresume.com jobs2careers.com indeed.com insightglobal.com thepennyhoarder.com resumegenius.com resume.co
2025/06/01 4.49% 6.13% 5.93% 5.78% 7.7% 7.82% 1.99% 2.31% 2.84% 3.76%
2025/06/02 8.48% 3.79% 6.02% 6.08% 8.11% 5.56% 1.83% 1.73% 3.11% 4.53%
2025/06/03 5.18% 8.42% 8.12% 7.38% 5.27% 6.79% 2.18% 1.05% 3.48% 4.46%
2025/06/04 10.34% 6.81% 6.92% 6.46% 9.21% 4.78% 1.24% 2.43% 3.11% 3.97%
2025/06/05 10.74% 7.45% 5.56% 5.8% 8.06% 6.1% 1.75% 2.72% 3.8% 3.67%
2025/06/06 10.42% 5.64% 5.62% 5.62% 9.69% 7.6% 2.18% 2.3% 2.46% 3.09%
2025/06/07 10.63% 4.38% 6.45% 6.56% 6.81% 6.96% 1.77% 2.11% 2.33% 2.93%
2025/06/08 7.14% 5.09% 6.96% 6.81% 6.37% 7.49% 2.35% 2.05% 3.06% 2.99%
2025/06/09 9.22% 4.92% 6.95% 6.9% 10.39% 3.62% 2.66% 2.39% 4.18% 2.94%
2025/06/10 9.36% 8.46% 5.27% 7.39% 10.96% 3.97% 0.94% 2.07% 2.21% 3.26%
2025/06/11 9.45% 5.18% 4.89% 4.62% 11.53% 5% 2.31% 2.21% 2.71% 2.72%
2025/06/12 9.13% 7.01% 7.27% 6.95% 5.84% 5.13% 2.22% 1.89% 2.93% 3.24%
2025/06/13 9.16% 10.86% 5.12% 5.21% 9.25% 4.65% 2.67% 1.43% 1.92% 2.49%
2025/06/14 13.34% 4.72% 5.1% 4.84% 8.09% 5.66% 2.87% 1.49% 2.01% 1.9%
2025/06/15 12.89% 4.2% 5.85% 4.79% 7.16% 6.32% 3.96% 2.16% 2.25% 2.22%
2025/06/16 11.59% 4.97% 6.63% 8.81% 8.15% 4.35% 2.42% 2.01% 2.12% 2.53%
2025/06/17 14.32% 6.72% 5.49% 5.38% 8.8% 4.33% 1.48% 2.39% 2.79% 2.33%
2025/06/18 14.15% 6.92% 5.49% 5.38% 8.25% 5.17% 2.28% 2.08% 2.62% 2.01%
2025/06/19 14.33% 4.97% 5.21% 7.87% 9.31% 2.83% 2.64% 1.94% 1.61% 1.57%
2025/06/20 13.49% 6.67% 3.51% 3.67% 9.22% 4.56% 2.48% 2.23% 1.68% 1.84%
2025/06/21 12.86% 5.35% 5.03% 4.76% 9.65% 4.06% 3.19% 1.89% 1.87% 1.72%
2025/06/22 9.75% 8.12% 4.61% 5.24% 8.44% 4.74% 5.72% 2.46% 2.13% 1.84%
2025/06/23 9.8% 7.57% 4.32% 7.33% 4.21% 3.41% 2.59% 2.07% 2.28% 1.56%
2025/06/24 11.54% 4.49% 4.34% 12.49% 8.62% 3.94% 1.54% 1.54% 2.27% 1.99%
2025/06/25 12.68% 6.62% 5.37% 5.63% 10.75% 4.31% 1.77% 2.08% 2.44% 2.17%
2025/06/26 9.24% 8.25% 4.48% 4.36% 9.5% 3.85% 3.06% 1.95% 2.78% 2.28%
2025/06/27 11.76% 7.06% 4.97% 5.53% 4.72% 4.78% 3.15% 2.63% 2.5% 2.37%
2025/06/28 10.87% 4.81% 5% 4.97% 5.98% 9.26% 3.2% 1.97% 2.01% 1.39%
2025/06/29 9.66% 3.98% 4.25% 4.3% 4.33% 8.57% 4.58% 2.38% 2.24% 2%
2025/06/30 12.27% 7.14% 5.06% 4.55% 4.38% 4.15% 3.57% 3.04% 2.45% 2.21%

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Flexjobs.com led June with a peak of 14.33% on the 19th. Ziprecruiter.com fluctuated, peaking at 10.86% on the 13th. Resume-now.com remained steady, while myperfectresume.com spiked to 12.49% on the 24th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Fully Remote Companies Hiring | Make $25/Hr Or More From Home https://www.flexjobs.com

    FlexJobs Has 100% Verified Jobs, Resume Help, Career Tools. Sign Up Now With 14-Day Trial.

  2. 2
    Apply for the U.S. Army® https://www.goarmy.com › careers › goarmy

    Our Greatest Mission Is You — How will you make your mark? With over 200 jobs, the Army® can help you find the answer.

  3. 3
    Student Jobs, No Experience https://www.jobs2careers.com › part-time-jobs › near-me

    $17-35/Hr (Flexible Schedules) Part Time Jobs For Students Hiring In Your City. Higher Wages, Flexible Schedule & More

  4. 4
    Free CV Templates https://www.myperfectresume.com

    Easy, Free CV Templates — Our Automatic CV Templates Make You a Perfect CV in Just a Few Clicks. Free & Easy. Are You Making...

  5. 5
    (Free) Resume Templates https://www.resume-now.com

    Create a Resume in Minutes — Shut Out of a Job? Our Users Get Hired 2x Faster! Get a Job-Winning Resume Template Now.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, FlexJobs stands out by promoting remote work opportunities with a compelling $25/hour promise. The U.S. Army® emphasizes personal growth with over 200 career paths. Jobs2Careers targets students with flexible, high-paying part-time jobs. MyPerfectResume and Resume-Now focus on empowering job seekers with free, easy-to-use resume templates, highlighting speed and efficiency in job acquisition.

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