US Services Recruitment - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – US

Google AI Overview visibility for Services Recruitment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.6161617603
69.3838382397
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 10%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 36.75
ziprecruiter.com 7.3
jobs2careers.com 7.12
flexjobs.com 6.98
glassdoor.com 5.37
monster.com 4.73
thepennyhoarder.com 2.87
readysethire.com 2.65
resume-now.com 2.5
joblist.com 1.64
others 22.09
  • indeed.com - 36.75%
  • ziprecruiter.com - 7.3%
  • jobs2careers.com - 7.12%
  • flexjobs.com - 6.98%
  • glassdoor.com - 5.37%
  • monster.com - 4.73%
  • thepennyhoarder.com - 2.87%
  • readysethire.com - 2.65%
  • resume-now.com - 2.5%
  • joblist.com - 1.64%
  • others - 22.09%

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Indeed.com dominates with 36.75% click share, followed by others at 22.09%. ZipRecruiter and Jobs2Careers trail with 7.3% and 7.12%, respectively.

Market Exposure

Share of Spend for the top 10 US Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com jobs2careers.com resume-now.com monster.com flexjobs.com ziprecruiter.com myperfectresume.com glassdoor.com thepennyhoarder.com resume.io
2026/08/01 15.96% 7.53% 5.75% 1.98% 8.33% 13.97% 5.43% 2.24% 4.26% 5.54%
2026/08/02 17.6% 12.93% 5.28% 2.23% 8.97% 6.19% 6.06% 1.95% 4.44% 5.37%
2026/08/03 18.38% 13.12% 4.54% 3.7% 6.66% 12.24% 5.22% 2.14% 3.5% 4.14%
2026/08/04 21.35% 8.38% 3.58% 1.95% 8.5% 16.24% 3.93% 2.27% 2.87% 2.38%
2026/08/05 20.73% 9.1% 4.74% 4.09% 8.26% 7.69% 4.53% 1.61% 2.58% 3.26%
2026/08/06 21.5% 7.84% 6.12% 2.23% 9.52% 8.86% 5.91% 2.52% 3.79% 1.74%
2026/08/07 21.63% 8.69% 7.25% 1.71% 9.75% 5.47% 6.87% 2.19% 1.85% 3.79%
2026/08/08 22.72% 6.46% 5.7% 2.82% 8.76% 6.11% 5.44% 3.99% 4.18% 7.15%
2026/08/09 20.29% 5.64% 5.61% 3.01% 9.1% 13.4% 6% 5.19% 2.24% 3.97%
2026/08/10 24.33% 8.43% 5.84% 2.01% 7.24% 4.26% 5.55% 4.86% 4.57% 2.91%
2026/08/11 33.4% 7.69% 6.15% 2.21% 5.17% 4.64% 6.7% 2.79% 3.79% 2.53%
2026/08/12 26.98% 7.66% 6.23% 2.96% 5.9% 8.79% 6.13% 2.9% 3.08% 2.61%
2026/08/13 35.81% 5.51% 6.74% 2.09% 6.24% 8.77% 7.25% 2.27% 2.11% 2.56%
2026/08/14 17.02% 5.03% 5.96% 3.86% 7.41% 14.55% 5.54% 3.18% 2.32% 4.33%
2026/08/15 22.59% 3.32% 8.67% 1.13% 7.2% 5.43% 9.3% 2.25% 2.9% 7.77%
2026/08/16 21.29% 5.17% 8.7% 3.36% 8.82% 4.79% 8.68% 2.18% 1.93% 4.58%
2026/08/17 15.43% 7.28% 7.02% 3.04% 7.57% 16.3% 8.62% 1.15% 6.51% 3.63%
2026/08/18 16.84% 4.55% 10.06% 3.51% 7.64% 7.58% 8.8% 1.79% 2.32% 8.05%
2026/08/19 18.47% 8.58% 7.9% 1.68% 7.67% 6.38% 7.57% 2.23% 2.56% 5.83%
2026/08/20 13.46% 4.8% 7.33% 1.92% 5.56% 15.87% 8.03% 1.93% 1.61% 4.77%
2026/08/21 34.17% 6.36% 4.52% 2.58% 4.27% 8.02% 5.88% 2.62% 1.49% 2.13%
2026/08/22 32.9% 8.13% 5.46% 4.25% 5.69% 4.94% 4.91% 4.55% 3.04% 1.48%
2026/08/23 15.55% 8.03% 7.49% 4.32% 6.91% 10.47% 7.13% 3.76% 2.09% 4.14%
2026/08/24 19.45% 8.55% 6.32% 5.45% 7.26% 11.76% 6.08% 2.73% 2.51% 3.25%
2026/08/25 16.22% 7.48% 7.58% 1.8% 7.29% 12.52% 7.27% 3.05% 2.79% 5.89%
2026/08/26 21.04% 8.14% 6.49% 4.96% 7.6% 11.64% 5.71% 1.83% 1.6% 3.16%
2026/08/27 17.62% 5.94% 6.8% 6.63% 7.61% 11.96% 7.21% 2.86% 1.55% 3.45%
2026/08/28 18.56% 3.67% 6.81% 5.71% 7.37% 11.91% 5.88% 3.89% 3.15% 2.53%
2026/08/29 22.89% 5.74% 6.3% 6.77% 7.07% 6.65% 6.1% 2.58% 2.87% 2.27%
2026/08/30 19.63% 7.25% 6.93% 6.2% 7.58% 6.85% 4.9% 3.78% 3.13% 3.13%
2026/08/31 17.19% 9.53% 7.46% 7.11% 6.86% 6.63% 5.73% 4.12% 4.09% 1.53%
  • indeed.com
  • jobs2careers.com
  • resume-now.com
  • monster.com
  • flexjobs.com
  • ziprecruiter.com
  • myperfectresume.com
  • glassdoor.com
  • thepennyhoarder.com
  • resume.io

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Indeed.com led August with fluctuating spend, peaking at 35.81% on the 13th. Jobs2careers.com and resume-now.com showed steady patterns, while ziprecruiter.com had notable spikes. The month concluded with diverse trends.

Market Exposure

Competitor Count for US Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 476
2026/08/02 487
2026/08/03 447
2026/08/04 580
2026/08/05 487
2026/08/06 445
2026/08/07 381
2026/08/08 343
2026/08/09 375
2026/08/10 436
2026/08/11 388
2026/08/12 415
2026/08/13 383
2026/08/14 385
2026/08/15 377
2026/08/16 385
2026/08/17 354
2026/08/18 339
2026/08/19 327
2026/08/20 386
2026/08/21 385
2026/08/22 379
2026/08/23 385
2026/08/24 407
2026/08/25 368
2026/08/26 371
2026/08/27 406
2026/08/28 428
2026/08/29 434
2026/08/30 444
2026/08/31 428

Copyright © Adthena. All rights reserved.

August began with 476 advertisers, peaking at 580 on the 4th. A decline followed, reaching a low of 327 on the 19th. The month concluded with a recovery to 428 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
monster.com 2.49%
glassdoor.com 1.11%
adecco.com 0.5%
resume-now.com 0.37%
phoenix.gov 0.36%
thepennyhoarder.com -0.43%
joblist.com -0.45%
flexjobs.com -0.99%
readysethire.com -1.68%
indeed.com -2.54%

Copyright © Adthena. All rights reserved.

Monster.com surged with a 2.49% click share increase, while Indeed.com dropped by 2.54%.

Campaign Efficiency

US Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date indeed.com jobs2careers.com monster.com flexjobs.com thepennyhoarder.com ziprecruiter.com glassdoor.com joblist.com resume-now.com readysethire.com
2026/08/01 16.81% 10.89% 2.84% 11.18% 6.3% 10.31% 3.89% 2.48% 2.75% 7.4%
2026/08/02 16.33% 16.59% 2.97% 11.24% 6.01% 6.23% 2.93% 2.33% 2.39% 5.94%
2026/08/03 18.23% 17.02% 5.14% 9.07% 4.77% 9.35% 3.78% 1.86% 1.94% 4.12%
2026/08/04 20.43% 11.35% 3.56% 11.38% 3.8% 11.43% 3.09% 2.39% 1.57% 4.98%
2026/08/05 18.64% 12.67% 5.56% 10.8% 3.2% 6.41% 1.95% 5% 2.11% 7.66%
2026/08/06 20.66% 10.41% 3.66% 11.84% 4.11% 7.14% 4.17% 2.68% 2.61% 4.54%
2026/08/07 21.6% 11.63% 2.34% 12.98% 2.47% 5.04% 3.5% 0.63% 3.21% 5.27%
2026/08/08 22.26% 9.12% 4.71% 11.62% 6.03% 3.98% 4.99% 2.59% 2.72% 5.02%
2026/08/09 20.81% 8.57% 3.55% 11.63% 3.75% 9.19% 5.89% 2.73% 2.76% 3.6%
2026/08/10 23.78% 10.85% 2.62% 9.53% 6.82% 2.88% 6.43% 2.55% 2.33% 6.61%
2026/08/11 28.79% 11.77% 2.87% 6.81% 6.56% 4.1% 4.5% 3.36% 2.78% 2.99%
2026/08/12 25.16% 11.2% 4% 7.81% 5.7% 7.31% 4.47% 1.69% 2.8% 1.76%
2026/08/13 25.27% 9.2% 3.78% 9.33% 3.07% 8.84% 3.67% 2.49% 3.35% 2.4%
2026/08/14 17.96% 7.79% 5.97% 9.7% 3.16% 11.09% 4.97% 5.15% 2.86% 2.62%
2026/08/15 22.84% 5.3% 2.13% 9.12% 4.11% 4.83% 3.98% 3.56% 4.04% 1.27%
2026/08/16 23.53% 8.31% 4.58% 11.14% 2.47% 3.62% 3.46% 4.93% 4.05% 2.85%
2026/08/17 15.85% 9.98% 3.64% 10.99% 6.97% 11.23% 2.37% 1.78% 3.17% 1.74%
2026/08/18 18.78% 7.05% 4.75% 9.87% 3.67% 6.58% 3.81% 1.35% 5.71% 2.54%
2026/08/19 18.29% 11.95% 2.67% 10.14% 3.86% 5.85% 3.96% 1.09% 3.94% 2.14%
2026/08/20 15.26% 7.89% 3.55% 7.68% 2.4% 12% 3.44% 3.81% 3.68% 1.61%
2026/08/21 24.37% 11.07% 4.32% 6.18% 2.27% 8.33% 4.38% 3.97% 2.41% 2.18%
2026/08/22 26.76% 13.44% 5.91% 7.72% 4.96% 4.15% 6.26% 1.33% 2.55% 1.8%
2026/08/23 17.04% 10.86% 5.56% 9.24% 2.8% 7.36% 5.4% 2.44% 3.53% 3.78%
2026/08/24 19.02% 12.39% 7.65% 9.38% 2.98% 9.32% 3.95% 3.83% 2.8% 3.16%
2026/08/25 17.6% 11.19% 2.23% 9.81% 3.92% 8.99% 4.98% 4.13% 3.64% 2.94%
2026/08/26 21.68% 11.04% 6.13% 10.86% 2.23% 8.98% 3.04% 3.53% 3% 4.43%
2026/08/27 19.61% 9.1% 8.95% 9.89% 2.27% 8.23% 3.96% 1.17% 3.28% 1.73%
2026/08/28 19.17% 4.48% 7.27% 9.29% 4.21% 8.56% 5.81% 0.86% 2.88% 1.52%
2026/08/29 22.51% 7.45% 8.7% 8.07% 3.42% 5.77% 3.12% 2.75% 2.63% 1.78%
2026/08/30 17.74% 8.97% 7.42% 8.63% 4.07% 5.76% 5.1% 2.39% 2.89% 2.52%
2026/08/31 15.87% 11.8% 7.84% 7.79% 5.81% 5.51% 4.33% 3.36% 3.18% 0.68%
  • indeed.com
  • jobs2careers.com
  • monster.com
  • flexjobs.com
  • thepennyhoarder.com
  • ziprecruiter.com
  • glassdoor.com
  • joblist.com
  • resume-now.com
  • readysethire.com

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Indeed.com led August with fluctuating impressions, peaking at 28.79% on the 11th. Jobs2careers.com and Monster.com showed varied trends, while Flexjobs.com maintained stability. The month concluded with Indeed.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment - Last month
  1. 1
    U.S. Border Patrol Is Hiring https://careers.cbp.gov › hiring › agents

    Now Seeking New USBP Agents — Continue your mission while earning a competitive salary with CBP. Apply now. Serve your country...

  2. 2
    Fully Remote Companies Hiring - Make $25/Hr Or More From... https://www.flexjobs.com

    Find & Apply To Expert-Verified Remote Jobs Hiring Immediately Near You & Across The Globe

  3. 3
    Search Jobs on Indeed | Search Full-time Jobs https://www.indeed.com/

    See open roles, requirements, and apply quickly through Indeed today. Join a fast-paced team and. Apply through our official Indeed listing.

  4. 4
    $19-57/Hr: Hiring Immediately https://www.jobs2careers.com › jobs-near-you › hiring-now

    $23-$57/Hr: Hiring Immediately — Local Jobs That Are Hiring Now: Higher Wages, Paid Time Off & Flexible Schedule Near You. Jobs and Employment Near Me in Mountain View, CA Now Hiring August 2026. Actively Hiring Now.

  5. 5
    Rated #1 Hiring Site | Most Recommended Hiring Site https://www.ziprecruiter.com › job-posting › try-for-free

    Post Jobs. Search Resumes. Connect Directly With Top Talent. Try ZipRecruiter for Free. Spend Less Time Hiring, More Time Running Your Business. Try ZipRecruiter for Free! Fast Job Posting.

Copyright © Adthena. All rights reserved.

In the competitive landscape of recruitment, top-performing ads reveal diverse strategies. CBP.gov emphasizes patriotism and service, enticing with a mission-driven career. Flexjobs.com highlights remote work flexibility, appealing to global job seekers. Indeed.com focuses on speed and efficiency in job applications. Jobs2careers.com attracts with competitive wages and benefits, while ZipRecruiter.com offers streamlined hiring solutions, promising efficiency and direct talent connections.

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