US Services Recruitment - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – US

Google AI Overview visibility for Services Recruitment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.2208913158
83.7791086842
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 0%
Navigational 2%
Seasonal 0%
Local 8%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 26.54
ziprecruiter.com 10.75
jobs2careers.com 7.67
monster.com 6.51
flexjobs.com 5.24
glassdoor.com 3.8
readysethire.com 3.3
cbp.gov 2.67
resume-now.com 2.45
linkedin.com 2.23
others 28.84
  • indeed.com - 26.54%
  • ziprecruiter.com - 10.75%
  • jobs2careers.com - 7.67%
  • monster.com - 6.51%
  • flexjobs.com - 5.24%
  • glassdoor.com - 3.8%
  • readysethire.com - 3.3%
  • cbp.gov - 2.67%
  • resume-now.com - 2.45%
  • linkedin.com - 2.23%
  • others - 28.84%

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Indeed.com leads with 26.54% click share, closely followed by ‘others’ at 28.84%. ZipRecruiter.com holds 10.75%, while Jobs2Careers.com captures 7.67%.

Market Exposure

Share of Spend for the top 10 US Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com ziprecruiter.com resume-now.com myperfectresume.com monster.com jobs2careers.com flexjobs.com cbp.gov resumegenius.com readysethire.com
2026/04/01 10.78% 7.76% 6.64% 7.25% 7.63% 8.1% 6.57% 2.33% 2.25% 3.87%
2026/04/02 11.61% 8.27% 5.66% 5.82% 5.54% 11.07% 6.9% 1.32% 3.39% 4.93%
2026/04/03 10.82% 9.64% 6.76% 6.74% 5.87% 11.49% 6.04% 3.49% 2.91% 1.3%
2026/04/04 11.78% 9.02% 6.2% 6.78% 5.23% 9.49% 5.82% 2.18% 3.39% 1.37%
2026/04/05 12.56% 7.19% 6.47% 6.92% 5.77% 8.25% 5.54% 3.78% 3.33% 1.7%
2026/04/06 11.25% 8.11% 5.54% 5.6% 6.71% 10.75% 5.4% 2.37% 2.65% 3.68%
2026/04/07 10.04% 6.81% 6.25% 6.66% 7.92% 8.09% 6.29% 2.64% 3.09% 4.18%
2026/04/08 11.1% 8.24% 6.1% 7.14% 7.55% 11.93% 5.21% 2.26% 2.7% 5.04%
2026/04/09 10.74% 7.75% 6.88% 7.66% 4.97% 9.21% 5.65% 3.18% 4.21% 2.37%
2026/04/10 10.38% 6.84% 7.31% 5.98% 6.9% 11.89% 5.31% 1.83% 3.96% 2.93%
2026/04/11 9.16% 5.52% 7.64% 7.58% 6.18% 8.44% 5.42% 4.54% 3.96% 2.46%
2026/04/12 13.69% 6.56% 6.35% 7.27% 3.3% 6.98% 5.52% 3.82% 3.9% 3.65%
2026/04/13 10.96% 9.13% 6.39% 6.02% 5.6% 10.86% 5.13% 0.74% 3.12% 2.91%
2026/04/14 12.36% 7.87% 5.98% 4.56% 6.93% 12.7% 4.83% 1.18% 4% 2.52%
2026/04/15 11.27% 8% 6.21% 5.73% 6.96% 8.94% 5.77% 2.8% 2.66% 2.22%
2026/04/16 11.09% 9.52% 7.02% 6.36% 3.49% 7.76% 5.45% 1.94% 3.92% 2.11%
2026/04/17 12.95% 8.47% 8.04% 8.36% 4.11% 5.08% 6.79% 1.4% 5.22% 2.52%
2026/04/18 13.83% 9.94% 7.11% 5.4% 5% 10.16% 4.95% 2.15% 2.69% 3.31%
2026/04/19 13.63% 6.6% 5.74% 6.4% 6.97% 6.59% 4.56% 5.27% 3.58% 3.06%
2026/04/20 10.78% 8.26% 6.6% 8.06% 6.11% 7.13% 6.45% 2.73% 3.08% 1.91%
2026/04/21 10.13% 9.06% 7.36% 8.38% 6.71% 9.52% 4.29% 1.89% 3.19% 4%
2026/04/22 12.32% 10.65% 7.21% 7.2% 6.1% 11.82% 4.25% 2.24% 3.09% 4.72%
2026/04/23 11.97% 7.73% 8.45% 9.11% 4.99% 7.21% 5.57% 1.19% 4.1% 4.51%
2026/04/24 10.25% 9.33% 6.73% 6.52% 8.31% 8.85% 4.26% 3.71% 2.97% 5.06%
2026/04/25 12.32% 8.2% 6.64% 7.31% 5.63% 11.27% 4.01% 3.78% 4.09% 1.75%
2026/04/26 10.25% 7.96% 7.51% 7.93% 5.8% 6.26% 4.55% 4.86% 4.12% 2.67%
2026/04/27 9.55% 9.84% 7.02% 6.44% 7.47% 9.37% 4.67% 2.47% 3.67% 2.17%
2026/04/28 12.13% 7.49% 8.49% 7.01% 5.26% 6.1% 4.22% 5.79% 5.18% 1.75%
2026/04/29 9.99% 10.49% 7.46% 8.44% 7.71% 7.32% 5.02% 3.15% 2.5% 1.08%
2026/04/30 10.95% 9.16% 8.32% 7.5% 7.46% 6.56% 5.26% 5.06% 3.64% 1.12%
  • indeed.com
  • ziprecruiter.com
  • resume-now.com
  • myperfectresume.com
  • monster.com
  • jobs2careers.com
  • flexjobs.com
  • cbp.gov
  • resumegenius.com
  • readysethire.com

Copyright © Adthena. All rights reserved.

Indeed.com led April with fluctuating spend, peaking mid-month. ZipRecruiter and Resume-Now followed, showing varied trends. By month’s end, Indeed maintained dominance, while others experienced mixed results.

Market Exposure

Competitor Count for US Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 566
2026/04/02 610
2026/04/03 611
2026/04/04 606
2026/04/05 603
2026/04/06 651
2026/04/07 597
2026/04/08 586
2026/04/09 565
2026/04/10 563
2026/04/11 561
2026/04/12 549
2026/04/13 599
2026/04/14 564
2026/04/15 558
2026/04/16 524
2026/04/17 491
2026/04/18 523
2026/04/19 542
2026/04/20 539
2026/04/21 571
2026/04/22 541
2026/04/23 526
2026/04/24 536
2026/04/25 520
2026/04/26 535
2026/04/27 554
2026/04/28 527
2026/04/29 530
2026/04/30 502

Copyright © Adthena. All rights reserved.

April began with 566 advertisers, peaking at 651 on the 6th. A decline followed, reaching 491 on the 17th. The month concluded with 502 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ziprecruiter.com 1.56%
glassdoor.com 1.13%
cbp.gov 0.8%
linkedin.com 0.77%
randstadusa.com 0.5%
insightglobal.com -0.64%
roberthalf.com -0.86%
jobs2careers.com -1.17%
thepennyhoarder.com -1.2%
indeed.com -1.36%

Copyright © Adthena. All rights reserved.

ZipRecruiter and Glassdoor saw significant click share gains, while Indeed, The Penny Hoarder, and Jobs2Careers experienced notable declines.

Campaign Efficiency

US Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date indeed.com monster.com ziprecruiter.com jobs2careers.com cbp.gov flexjobs.com resume-now.com myperfectresume.com glassdoor.com readysethire.com
2026/04/01 13.44% 9.89% 6.92% 8.59% 3.26% 8.09% 3.21% 3.07% 5.82% 5.85%
2026/04/02 14.29% 7.14% 6.78% 12.35% 2.05% 8.22% 2.51% 2.37% 1.41% 7.84%
2026/04/03 12.89% 6.81% 9.43% 14.62% 4.98% 6.43% 3.08% 2.8% 1.43% 1.92%
2026/04/04 13.92% 5.91% 8.54% 8.88% 3.07% 6.85% 2.85% 2.9% 2.47% 2.5%
2026/04/05 14.97% 6.94% 6.65% 8.99% 4.86% 6.01% 2.95% 2.83% 3.56% 2.58%
2026/04/06 13.77% 8.2% 8.14% 10.53% 2.86% 5.99% 2.52% 2.42% 1.73% 5.15%
2026/04/07 13.02% 9.84% 5.61% 9.52% 3.38% 7.36% 2.94% 2.88% 1.2% 6.44%
2026/04/08 14.88% 9.61% 6.75% 12.66% 2.78% 6.39% 2.71% 2.87% 1.59% 7.03%
2026/04/09 13.82% 7.45% 6.78% 10.96% 4.16% 7.18% 3.15% 3.08% 2.08% 3.49%
2026/04/10 12.39% 9.65% 5.64% 13% 1.74% 5.98% 3.16% 2.6% 3.04% 4.39%
2026/04/11 12.2% 7.83% 4.47% 10.13% 5.61% 6.67% 3.65% 3.51% 3.45% 3.64%
2026/04/12 16.31% 5.03% 4.86% 8.5% 4.51% 6.32% 3.02% 2.96% 2.39% 5.14%
2026/04/13 12.45% 7.81% 8.32% 11.52% 0.94% 5.58% 2.88% 2.52% 2.04% 3.89%
2026/04/14 15.27% 8.78% 6.65% 13.06% 0.94% 5.5% 2.79% 2.01% 5.24% 3.72%
2026/04/15 13.77% 8.96% 8.27% 8.49% 4.13% 6.17% 2.73% 2.46% 4.84% 2.8%
2026/04/16 13.7% 5.21% 9.67% 9.58% 2.4% 6.78% 3.15% 2.84% 3.19% 3.13%
2026/04/17 15.76% 5.67% 6.98% 6.55% 2.12% 8.51% 3.92% 3.78% 2.08% 4.28%
2026/04/18 16.65% 6.69% 9.21% 9.67% 2.39% 5.83% 3.24% 2.35% 4.21% 5.16%
2026/04/19 16.44% 6.72% 5.91% 7.11% 5.95% 5.57% 2.68% 2.42% 1.97% 4.34%
2026/04/20 12.4% 8.04% 7.54% 8.43% 3.63% 7.57% 3.3% 3.52% 4.3% 3.17%
2026/04/21 12.56% 9.06% 8.66% 12.09% 3.08% 5.47% 3.34% 3.45% 4.54% 5.89%
2026/04/22 14.62% 7.99% 10.92% 12.84% 2.99% 5.29% 3.33% 3.16% 1.47% 7.05%
2026/04/23 14.43% 6.43% 6.44% 8.39% 2.02% 6.6% 4.05% 4.06% 2.57% 6.55%
2026/04/24 12.33% 10.09% 8.48% 9.19% 4.6% 4.66% 2.74% 2.45% 5.36% 6.92%
2026/04/25 16.13% 6.97% 6.67% 11.8% 4.76% 4.81% 3.09% 3.04% 3.92% 2.58%
2026/04/26 12.25% 7.29% 7.97% 8.27% 7.11% 5.53% 3.52% 3.37% 2.83% 3.85%
2026/04/27 11.26% 8.92% 10.9% 10.83% 2.53% 5.43% 3.31% 2.86% 2.82% 3.28%
2026/04/28 14.76% 7.33% 6.4% 6.84% 7.12% 5.68% 4.22% 3.05% 2.63% 2.74%
2026/04/29 11.61% 9.78% 10.75% 8.13% 4.82% 6.43% 3.41% 3.46% 4.2% 1.92%
2026/04/30 12.54% 10.31% 9.25% 8.98% 6.51% 6.35% 3.85% 3.23% 3.2% 1.57%
  • indeed.com
  • monster.com
  • ziprecruiter.com
  • jobs2careers.com
  • cbp.gov
  • flexjobs.com
  • resume-now.com
  • myperfectresume.com
  • glassdoor.com
  • readysethire.com

Copyright © Adthena. All rights reserved.

Indeed.com led April with fluctuating impressions, peaking mid-month. Monster.com and ZipRecruiter.com showed varied trends, while Jobs2Careers.com maintained stability. By month’s end, Indeed.com remained dominant, despite some volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment - Last month
  1. 1
    Paid Training Provided https://careers.cbp.gov › hiring › agents

    Federal Benefits — Protecting America is not just a job, it’s a calling. USBP is hiring now.

  2. 2
    Fully Remote Companies Hiring - Make $25/Hr Or More From home https://www.flexjobs.com

    Find & Apply To Expert-Verified Remote Jobs Hiring Immediately Near You & Across The Globe

  3. 3
    (Free) Resume Templates https://www.resume-now.com

    Create a Resume in Minutes — Shut Out of a Job? Our Users Get Hired 2x Faster! Get a Job-Winning Resume Template Now. Stop...

  4. 4
    Side Jobs you Can do at Home - Make $500 or More This Week https://partners.thepennyhoarder.com › work-from-home

    50 Stay-at-home Jobs You've Never Heard of That Could Make You up to $500 This Week

  5. 5
    Rated #1 Hiring Site https://www.ziprecruiter.com › job-posting › try-for-free

    Post Jobs for Free — Post Jobs. Search Resumes. Connect Directly With Top Talent. Try ZipRecruiter for Free. Spend Less Time Hiring, More Time Running Your Business. Try ZipRecruiter for Free! Search Resumes.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five standout ads capture attention with distinct themes. CBP.gov emphasizes a noble calling with “Paid Training Provided,” while FlexJobs.com highlights lucrative remote opportunities. Resume-Now.com offers quick resume solutions, promising faster hiring. ThePennyHoarder.com entices with unique side jobs, and ZipRecruiter.com boasts efficiency in hiring, rated as the top site. Each ad uniquely addresses job seekers’ needs, from career advancement to flexible work options.

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