US Services Recruitment - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – US

Google AI Overview visibility for Services Recruitment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.8079279279
77.1920720721
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 8%
Problem Solving 13%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 27.11
ziprecruiter.com 9.82
monster.com 9.22
flexjobs.com 7.2
glassdoor.com 5.57
jobs2careers.com 3.93
readysethire.com 3.67
thepennyhoarder.com 2.15
resume-now.com 1.93
joblist.com 1.88
others 27.52
  • indeed.com - 27.11%
  • ziprecruiter.com - 9.82%
  • monster.com - 9.22%
  • flexjobs.com - 7.2%
  • glassdoor.com - 5.57%
  • jobs2careers.com - 3.93%
  • readysethire.com - 3.67%
  • thepennyhoarder.com - 2.15%
  • resume-now.com - 1.93%
  • joblist.com - 1.88%
  • others - 27.52%

Copyright © Adthena. All rights reserved.

Indeed.com leads with 27.11% click share, closely followed by ‘others’ at 27.52%. ZipRecruiter and Monster trail with 9.82% and 9.22%, respectively.

Market Exposure

Share of Spend for the top 10 US Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com ziprecruiter.com monster.com flexjobs.com myperfectresume.com resume-now.com glassdoor.com resumegenius.com jobs2careers.com readysethire.com
2025/12/01 11.08% 6.99% 7.02% 5.69% 6.73% 5.09% 4.85% 2.88% 8.24% 5.57%
2025/12/02 12.3% 7.14% 6.78% 5.86% 8.42% 6.77% 3.03% 4.15% 6.02% 3.29%
2025/12/03 12.04% 12.38% 6.96% 5.55% 6.37% 6.17% 3.45% 3.62% 4.63% 2.76%
2025/12/04 12.31% 10.78% 2.25% 5.99% 5.91% 5.16% 2.86% 2.44% 5.32% 4.9%
2025/12/05 13.19% 9.52% 2.33% 6.57% 7.89% 5.96% 2.77% 3.06% 3% 5.65%
2025/12/06 12.18% 7% 1.23% 7.4% 6.96% 5.24% 4.84% 2.31% 5.52% 7.24%
2025/12/07 12.09% 7.36% 3.85% 6.38% 6.42% 5.76% 3.5% 2.42% 4.5% 5.2%
2025/12/08 13.26% 7.56% 12.12% 7.03% 6.27% 5.1% 4.39% 2.85% 3.64% 3.39%
2025/12/09 12.17% 7.77% 12.84% 7.35% 6.84% 5.2% 3.89% 2.98% 2.51% 3.71%
2025/12/10 13.41% 9.19% 16.15% 5.91% 6.5% 5.56% 4.57% 2.47% 1.21% 3.21%
2025/12/11 12.99% 10.42% 8.73% 5.21% 6.78% 4.94% 5.17% 2.77% 3.53% 5.22%
2025/12/12 12.97% 7.51% 7.25% 5.82% 7.04% 6.44% 5.81% 3.28% 3.54% 3.04%
2025/12/13 12.85% 9.06% 8.26% 6.97% 6.7% 6.26% 4.51% 3.23% 2.25% 2.43%
2025/12/14 16.47% 9.26% 7.33% 7.13% 6.67% 5.06% 4.97% 2.59% 2.2% 2.42%
2025/12/15 14.28% 10.35% 7.74% 6.35% 5.45% 4.29% 5.07% 2.04% 2.72% 3.48%
2025/12/16 14.2% 8.32% 7.53% 7.4% 6.26% 5.85% 5.24% 2.61% 2.68% 2.07%
2025/12/17 14.14% 9.51% 6.84% 5.31% 6.96% 5.85% 2.93% 3.08% 3.05% 2.64%
2025/12/18 11.84% 7.07% 7.31% 6.64% 7.33% 7.28% 3.76% 3.38% 3.06% 2.99%
2025/12/19 13.16% 10.17% 6.74% 6.35% 6.74% 6.55% 3.31% 3.84% 3.71% 2%
2025/12/20 14.06% 6.74% 6.4% 7.38% 6.74% 6.58% 4.71% 3.34% 4.04% 1.45%
2025/12/21 14.29% 4.62% 5.57% 6.77% 7.19% 6.54% 4.86% 3.04% 4.56% 1.38%
2025/12/22 14.07% 6.96% 5.89% 7.49% 6.43% 4.84% 3.56% 1.87% 4.23% 1.07%
2025/12/23 12.92% 5.83% 7.05% 6.32% 6.58% 6.83% 4.15% 3.34% 3.36% 1.37%
2025/12/24 13.67% 6.63% 7.22% 5.7% 6.56% 6.26% 3.97% 2.87% 2.75% 0.97%
2025/12/25 18.92% 4.1% 5.68% 5.12% 5.97% 4.88% 3.32% 2.53% 3.34% 0.62%
2025/12/26 14.42% 5.62% 6.06% 5.03% 6.57% 6.02% 4.36% 2.44% 3.2% 0.81%
2025/12/27 13.36% 6.5% 6.04% 6.55% 7.25% 6.24% 3.57% 2.24% 4.22% 0.87%
2025/12/28 14.48% 4.46% 10.03% 6.58% 5.96% 5.82% 5.35% 2.42% 5.34% 2.43%
2025/12/29 12.03% 7.75% 8.82% 7.55% 5.9% 5.72% 5.17% 2.44% 4.92% 1.88%
2025/12/30 12.51% 9.78% 9.37% 6.97% 6.53% 5.23% 6.33% 3.44% 2.83% 1.59%
2025/12/31 13.78% 8.9% 7.84% 7.12% 6.07% 5.92% 3.59% 2.64% 1.08% 0.93%
  • indeed.com
  • ziprecruiter.com
  • monster.com
  • flexjobs.com
  • myperfectresume.com
  • resume-now.com
  • glassdoor.com
  • resumegenius.com
  • jobs2careers.com
  • readysethire.com

Copyright © Adthena. All rights reserved.

Indeed.com led December with fluctuating spend, peaking at 18.92% on the 25th. ZipRecruiter and Monster saw varied trends, while FlexJobs maintained stability. By month’s end, Indeed.com dominated, closing at 13.78%.

Market Exposure

Competitor Count for US Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 674
2025/12/02 659
2025/12/03 663
2025/12/04 624
2025/12/05 695
2025/12/06 666
2025/12/07 675
2025/12/08 635
2025/12/09 660
2025/12/10 651
2025/12/11 707
2025/12/12 677
2025/12/13 631
2025/12/14 685
2025/12/15 720
2025/12/16 702
2025/12/17 651
2025/12/18 676
2025/12/19 707
2025/12/20 662
2025/12/21 666
2025/12/22 717
2025/12/23 715
2025/12/24 719
2025/12/25 719
2025/12/26 696
2025/12/27 675
2025/12/28 703
2025/12/29 691
2025/12/30 690
2025/12/31 672

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 720 on the 15th. The month concluded with 672 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
jobs2careers.com 0.78%
flexjobs.com 0.57%
linkedin.com 0.55%
roberthalf.com 0.47%
navy.com 0.45%
indeed.com -0.45%
joblist.com -0.68%
insightglobal.com -1.55%
amazon.jobs -1.63%
readysethire.com -3.1%

Copyright © Adthena. All rights reserved.

Jobs2careers.com surged with a 0.78% click share increase, while readysethire.com faced a significant 3.1% decline.

Campaign Efficiency

US Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date indeed.com monster.com flexjobs.com ziprecruiter.com glassdoor.com thepennyhoarder.com resume-now.com myperfectresume.com jobs2careers.com readysethire.com
2025/12/01 11.69% 10.42% 7.51% 5.87% 5.13% 2.44% 1.9% 2.49% 11.33% 8.53%
2025/12/02 13% 10.26% 8.69% 6.07% 3.49% 2.09% 2.88% 3.57% 8.64% 5.55%
2025/12/03 13.88% 10.7% 7.97% 11.08% 4.04% 2.47% 2.54% 2.89% 7.01% 4.35%
2025/12/04 12.82% 3.39% 8.54% 7.9% 3.4% 3.02% 2.2% 2.53% 7.05% 8.1%
2025/12/05 14.41% 3.7% 9.37% 7.21% 3.56% 2.43% 2.21% 3.07% 4.02% 9.72%
2025/12/06 12.77% 1.73% 10.03% 5.07% 6.4% 2.7% 2.14% 2.87% 7.53% 11.19%
2025/12/07 12.56% 5.32% 9.37% 5.34% 3.9% 2.34% 2.25% 2.61% 6.67% 8.39%
2025/12/08 13.35% 17.01% 9.9% 5.64% 6.29% 2.88% 1.99% 2.51% 5.11% 5.57%
2025/12/09 12.5% 19.37% 10.25% 5.45% 4.52% 2.83% 2.03% 2.54% 3.61% 6.22%
2025/12/10 15.36% 21.77% 8.13% 6.5% 5.64% 1.83% 2.2% 2.59% 1.89% 5.26%
2025/12/11 14.35% 12.4% 6.83% 7.58% 6.01% 1.82% 1.83% 2.62% 5.38% 8.54%
2025/12/12 13.49% 10.64% 8% 6.33% 6.7% 2.66% 2.58% 2.97% 4.95% 5.04%
2025/12/13 15.02% 12.54% 9.81% 6.22% 4.73% 3.04% 2.34% 2.71% 3.43% 4.45%
2025/12/14 17.93% 10.79% 10.08% 8.21% 5.98% 3.42% 2.03% 2.74% 3.18% 4.07%
2025/12/15 14.25% 10.31% 8.47% 7.62% 6.81% 2.32% 1.63% 2.24% 3.66% 5.61%
2025/12/16 16.05% 11.43% 10.28% 6.22% 6.63% 4.18% 2.31% 2.69% 3.78% 3.36%
2025/12/17 16.06% 10.56% 7.29% 7.51% 3.17% 3.11% 2.41% 2.95% 4.19% 5.04%
2025/12/18 12.28% 12.27% 10.29% 6.09% 5.03% 3.63% 2.95% 3.04% 4.54% 4.93%
2025/12/19 13.93% 10.11% 9.97% 7.33% 4.16% 2.25% 2.74% 2.86% 5.88% 3.62%
2025/12/20 14.7% 9.42% 10.03% 5.69% 6.14% 2.46% 2.63% 2.71% 6.15% 2.43%
2025/12/21 14.82% 8.05% 9.89% 3.94% 5.82% 2.63% 2.61% 3.05% 6.76% 2.47%
2025/12/22 14.27% 8.67% 9.99% 6.88% 3.78% 3.03% 2.14% 2.58% 5.91% 1.95%
2025/12/23 14.29% 10.77% 8.78% 4.84% 4.94% 4.02% 2.74% 2.72% 4.86% 2.27%
2025/12/24 13.98% 11.02% 8.89% 5.73% 5.41% 2.3% 2.71% 2.65% 3.8% 1.51%
2025/12/25 14.8% 8.38% 7.84% 3.55% 3.88% 1.93% 2.09% 2.46% 5.9% 1.19%
2025/12/26 15.57% 9.35% 7.25% 5.06% 5.01% 2.67% 2.48% 2.58% 4.84% 1.36%
2025/12/27 14.43% 8.8% 9.42% 5.42% 4.61% 3.29% 2.39% 2.88% 5.45% 1.46%
2025/12/28 14.37% 14.86% 8.6% 3.55% 5.69% 2.61% 2.27% 2.38% 7.66% 3.8%
2025/12/29 11.28% 12.63% 10.87% 5.92% 5.88% 2.41% 2.08% 2.23% 7.5% 3.17%
2025/12/30 13.35% 14.29% 9.69% 7.96% 8.01% 2.76% 2.15% 2.59% 4.1% 2.62%
2025/12/31 16.93% 12.65% 10.25% 8.13% 4.62% 3.48% 2.75% 2.71% 1.66% 1.66%
  • indeed.com
  • monster.com
  • flexjobs.com
  • ziprecruiter.com
  • glassdoor.com
  • thepennyhoarder.com
  • resume-now.com
  • myperfectresume.com
  • jobs2careers.com
  • readysethire.com

Copyright © Adthena. All rights reserved.

Indeed.com led December with fluctuating impressions, peaking at 17.93% on the 14th. Monster.com surged mid-month, reaching 21.77% on the 10th. Flexjobs.com maintained steady growth, while Ziprecruiter.com and Glassdoor.com showed moderate fluctuations. The month concluded with Indeed.com at 16.93%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment - Last month
  1. 1
    Make $25/Hr Or More From Home - Fully Remote Companies Hiring https://www.flexjobs.com

    FlexJobs Has 100% Verified Jobs, Resume Help, Career Tools. Sign Up Now With 14-Day Trial.

  2. 2
    Glassdoor | Job Search | Find A Job Near You https://www.glassdoor.com

    Level up your career. Get smart on jobs, pay, and worklife with real employee insights. Glassdoor...

  3. 3
    Job Search | Indeed | Find Job Near You on Indeed https://www.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. On indeed.com there are thousands of jobs to find with one simple search. New Job Postings Everyday.

  4. 4
    No Experience Jobs Near Me | Companies Urgently Hiring https://www.monster.com

    Hundreds of Local Jobs Added Daily - Find Your Next Job With One Simple Search.

  5. 5
    (Free) Resume Templates https://www.resume-now.com

    Create a Resume in Minutes — Shut Out of a Job? Our Users Get Hired 2x Faster! Get a Job-Winning Resume Template Now. Stop...

Copyright © Adthena. All rights reserved.

FlexJobs entices with remote work and a trial, while Glassdoor offers career insights. Indeed simplifies job searches with daily postings. Monster targets urgent local hiring, and Resume-Now promises quick employment with effective templates. Each ad uniquely addresses job seekers’ needs.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports