Why is the AUS Automotive Motorcycles, Boats, etc. February 2026 Report useful and how should I use it?

Why is the AUS Automotive Motorcycles, Boats, etc. February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Automotive Motorcycles, Boats, etc. February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Automotive Motorcycles, Boats, etc. February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Automotive Motorcycles, Boats, etc. February 2026 Report?

The AUS Automotive Motorcycles, Boats, etc. February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Motorcycles, Boats, etc. February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Automotive Motorcycles, Boats, etc. February 2026 Report for?

The AUS Automotive Motorcycles, Boats, etc. February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	8.74530663329
	91.2546933667

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	13
	87

13%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	20%
Transactional	2%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
boatsales.com.au	19.05
bikescootercity.com.au	14.49
iscooterglobal.com.au	13.37
scooterhut.com.au	9.05
harley-davidson.com	6.82
99bikes.com.au	3.24
lekkerbikes.com.au	3.08
scootervillage.com.au	2.97
alibaba.com	2.55
dirodi.com.au	2.33
others	23.05

boatsales.com.au - 19.05%
bikescootercity.com.au - 14.49%
iscooterglobal.com.au - 13.37%
scooterhut.com.au - 9.05%
harley-davidson.com - 6.82%
99bikes.com.au - 3.24%
lekkerbikes.com.au - 3.08%
scootervillage.com.au - 2.97%
alibaba.com - 2.55%
dirodi.com.au - 2.33%
others - 23.05%

In the PPC landscape, ‘others’ dominate with 23.05% click share, followed by boatsales.com.au at 19.05%. Bikescootercity.com.au and iscooterglobal.com.au trail closely, highlighting competitive diversity.

Market Exposure

Share of Spend for the top 10 AUS Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	bikescootercity.com.au	iscooterglobal.com.au	youi.com.au	harley-davidson.com	scooterhut.com.au	newwavemarine.com.au	99bikes.com.au	alibaba.com	lekkerbikes.com.au	dirodi.com.au
2026/02/01	27.31%	28.88%	0.9%	2.22%	0.5%	3.5%	10.16%	0.31%	0%	0%
2026/02/02	18.47%	16.44%	5.8%	1.41%	3.27%	1.67%	1.29%	7.96%	19.55%	0%
2026/02/03	20.55%	26.16%	9.5%	0%	4.44%	3.54%	0%	2.21%	0.02%	0%
2026/02/04	25.35%	32.48%	3.5%	2.47%	7.58%	2.94%	1.88%	1.24%	0.06%	0%
2026/02/05	20.45%	18.4%	7.37%	0%	13.03%	3.5%	1.99%	2.55%	0.03%	0%
2026/02/06	18.88%	38.26%	4.99%	0%	14.43%	2.96%	4.19%	1.45%	0.02%	0%
2026/02/07	22.77%	30.2%	4.55%	4.02%	12.09%	3.25%	0%	2.58%	0%	0%
2026/02/08	16.36%	19.93%	0.42%	2.47%	6.97%	1.84%	8.59%	1.06%	6.15%	12.52%
2026/02/09	13.34%	16.61%	5.03%	3.85%	9.31%	2.78%	1.47%	0.5%	6.47%	2.76%
2026/02/10	15.37%	35.59%	8.16%	5.81%	11.25%	3.56%	0%	3.45%	0%	0%
2026/02/11	6.31%	40.4%	10.31%	6.57%	6.36%	3.86%	0%	1.31%	0%	0%
2026/02/12	0.58%	43.38%	9.35%	0%	3.45%	3.4%	0%	3.92%	0%	0%
2026/02/13	18.88%	38.26%	4.99%	0%	14.43%	2.96%	4.19%	1.45%	0.02%	0%
2026/02/14	22.77%	30.2%	4.55%	4.02%	12.09%	3.25%	0%	2.58%	0%	0%
2026/02/15	15.91%	19.38%	0.41%	2.4%	6.78%	1.78%	8.35%	1.03%	5.98%	12.17%
2026/02/16	13.34%	16.61%	5.03%	3.85%	9.31%	2.78%	1.47%	0.5%	6.47%	2.76%
2026/02/17	0.13%	6.15%	33.42%	13.85%	0.06%	8.18%	0.01%	2.92%	0%	0.01%
2026/02/18	15.53%	20.7%	10.73%	8.13%	0.03%	2.99%	8.47%	4.2%	0%	0%
2026/02/19	1.46%	3.69%	6.74%	0%	0.39%	2.52%	7.64%	28.86%	7.82%	3.34%
2026/02/20	41.64%	18.62%	10.88%	0%	6.11%	2.93%	0%	0.66%	0.25%	0%
2026/02/21	0.14%	0.18%	23.65%	17.37%	0.01%	11.73%	0%	1.96%	0%	0%
2026/02/22	13%	28.28%	1%	13.55%	0%	7.36%	0%	0%	0.06%	0%
2026/02/23	11.26%	0.09%	24.18%	15.63%	7.56%	9.35%	0.01%	0.95%	0.63%	0%
2026/02/24	14.15%	11.26%	16.46%	10.57%	0%	7.01%	0%	0.01%	0%	7.8%
2026/02/25	6.99%	25.78%	18.02%	7.16%	0%	7.08%	0.08%	2.53%	0.67%	0.16%
2026/02/26	6.87%	17.48%	18.86%	0%	1.06%	6.89%	8.67%	5.93%	0%	0.97%
2026/02/27	32.88%	28.68%	9.77%	0%	7.04%	2.15%	2.78%	0.3%	0.68%	0%
2026/02/28	29.07%	18.04%	6.92%	4.86%	2.82%	2.79%	2.22%	1.66%	0.22%	0%

bikescootercity.com.au
iscooterglobal.com.au
youi.com.au
harley-davidson.com
scooterhut.com.au
newwavemarine.com.au
99bikes.com.au
alibaba.com
lekkerbikes.com.au
dirodi.com.au

In February 2026, “bikescootercity.com.au” saw fluctuating PPC spend, peaking at 41.64% on the 20th. “iscooterglobal.com.au” maintained strong performance, with a high of 43.38% on the 12th. “youi.com.au” had a notable spike on the 17th at 33.42%. “harley-davidson.com” and “scooterhut.com.au” experienced moderate increases, while “newwavemarine.com.au” peaked at 11.73% on the 21st. “99bikes.com.au” and “alibaba.com” had sporadic activity, with “dirodi.com.au” and “lekkerbikes.com.au” showing minimal engagement. The month concluded with varied spend across domains.

Market Exposure

Competitor Count for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	55
2026/02/02	63
2026/02/03	59
2026/02/04	67
2026/02/05	57
2026/02/06	58
2026/02/07	63
2026/02/08	67
2026/02/09	65
2026/02/10	55
2026/02/11	58
2026/02/12	59
2026/02/13	58
2026/02/14	63
2026/02/15	67
2026/02/16	65
2026/02/17	50
2026/02/18	44
2026/02/19	67
2026/02/20	52
2026/02/21	51
2026/02/22	48
2026/02/23	43
2026/02/24	49
2026/02/25	66
2026/02/26	52
2026/02/27	55
2026/02/28	65

February saw fluctuating advertiser numbers, peaking at 67 on multiple days. A notable dip occurred mid-month, reaching a low of 43. The month concluded with a stable 65.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
boatsales.com.au	4.45%
harley-davidson.com	3.77%
dirodi.com.au	1.38%
jayco.com.au	1.02%
snowyrivercaravans.com.au	1.01%
caprouge.com.au	-0.32%
dillengerelectricbikes.com.au	-0.59%
bikescootercity.com.au	-2.42%
scooterhut.com.au	-5.84%
iscooterglobal.com.au	-7.84%

In the past month, boatsales.com.au surged by 4.45%, while iscooterglobal.com.au dropped by 7.84%. Harley-Davidson gained 3.77%, contrasting scooterhut.com.au’s 5.84% decline.

Campaign Efficiency

AUS Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	bikescootercity.com.au	iscooterglobal.com.au	scootercrew.com.au	boatsales.com.au	99bikes.com.au	scooterhut.com.au	alibaba.com	lekkerbikes.com.au	dirodi.com.au	ngmobility.com.au
2026/02/01	27.57%	25.28%	3.04%	6.37%	14.32%	0.76%	0.45%	0%	0%	0%
2026/02/02	17.87%	19.16%	2.6%	3.27%	1.94%	3.87%	4.72%	21.29%	0%	3.87%
2026/02/03	23.34%	26.89%	1.02%	9.89%	0%	5.6%	3.35%	0.04%	0%	0%
2026/02/04	23.86%	31.86%	3.69%	5.91%	2.75%	8.86%	1.66%	0.23%	0%	0%
2026/02/05	21.24%	19%	1.94%	3.32%	2.89%	15.09%	3.48%	0.02%	0%	6.42%
2026/02/06	21%	36.93%	0%	5.81%	5.62%	12.5%	2.26%	0.01%	0%	1.27%
2026/02/07	22.83%	29.88%	0%	6.13%	0%	12.51%	3.59%	0%	0%	0%
2026/02/08	13.71%	16.54%	4.76%	3.22%	8.66%	5.98%	1.53%	6.92%	12.11%	5.98%
2026/02/09	12.73%	16.61%	4.12%	4.81%	2.04%	8.63%	0.69%	7.49%	2.5%	11.12%
2026/02/10	17.3%	36.51%	0.79%	5.98%	0%	14.11%	5.24%	0%	0%	0.01%
2026/02/11	4.86%	45.02%	1.08%	9.29%	0%	4.83%	2.26%	0%	0%	0.01%
2026/02/12	0.94%	42.88%	2.73%	8.4%	0%	4.07%	5.43%	0%	0%	0.92%
2026/02/13	21%	36.93%	0%	5.81%	5.62%	12.5%	2.26%	0.01%	0%	1.27%
2026/02/14	22.83%	29.88%	0%	6.13%	0%	12.51%	3.59%	0%	0%	0%
2026/02/15	13.71%	16.54%	4.76%	3.22%	8.66%	5.98%	1.53%	6.92%	12.11%	5.98%
2026/02/16	12.73%	16.61%	4.12%	4.81%	2.04%	8.63%	0.69%	7.49%	2.5%	11.12%
2026/02/17	0.15%	9.3%	0%	28.49%	0.01%	0.04%	5.43%	0%	0.01%	0.02%
2026/02/18	13.31%	15.79%	0%	7.92%	10.8%	0.02%	6.52%	0%	0%	0.01%
2026/02/19	2.42%	5.29%	3.6%	6.17%	6.54%	0.6%	14.32%	9.82%	3.27%	0%
2026/02/20	43.61%	19.46%	0%	8.15%	0%	7.77%	1.05%	0.78%	0%	7.77%
2026/02/21	0.16%	0.2%	0%	31.17%	0.01%	0.01%	3.86%	0%	0.01%	0.01%
2026/02/22	11.76%	23.49%	0%	19.52%	0.01%	0.01%	0%	0.08%	0%	0.09%
2026/02/23	15.32%	0.12%	2.78%	14.87%	0.01%	12.42%	1.67%	2.49%	0%	0%
2026/02/24	16.6%	9.63%	3.49%	18.07%	0.01%	0%	0.02%	0%	9.53%	0%
2026/02/25	7.72%	32.28%	0%	13.75%	0.21%	0%	4.35%	0.78%	0.63%	0.07%
2026/02/26	10.75%	15.6%	5.35%	9.5%	8.91%	1.78%	10.26%	0.4%	0.29%	0%
2026/02/27	34.7%	30.45%	0%	4.89%	4.34%	8.67%	0.41%	0.49%	0%	0%
2026/02/28	28.65%	19.38%	11.67%	4.74%	3.09%	3.06%	2.41%	0.18%	0%	0%

bikescootercity.com.au
iscooterglobal.com.au
scootercrew.com.au
boatsales.com.au
99bikes.com.au
scooterhut.com.au
alibaba.com
lekkerbikes.com.au
dirodi.com.au
ngmobility.com.au

In February 2026, bikescootercity.com.au saw fluctuating impressions, peaking at 43.61% on the 20th. iscooterglobal.com.au maintained a strong presence, while scootercrew.com.au and boatsales.com.au showed modest gains. The month ended with varied performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc. - Last month

1
Electric Scooters – 99 Bikes https://www.99bikes.com.au
Zip around town with an electric scooter from 99 Bikes Perfect for your daily commute, our e-scooters are portable & fun. Get expert advice on range & features with our Guaranteed Best Price. Shop top brands online or...
2
Club Marine Jet Ski Insurance https://www.clubmarine.com.au
Get A Quote In Minutes Online — Take The Worry Out Of Boating. Trusted By Aussie Boaties. Join The Club Today.
3
Also Check Out MDC Caravans | Full Off-Grid Capabilities https://www.marketdirect.com.au
Quality & Affordable Camper Trailers and Offroad Caravans for Sale. We have stock available right...
4
Scooter Village Australia - Online Scooter Shop https://www.scootervillage.com.au
Whether you are just learning to ride or want to take your experience to the next level, our scooter shop covers all your scooting needs!
5
Boat Insurance Australia | From Boats to Tinnies
Start a Boat Insurance quote & see why Aussies rate us 4.7 stars on Trustpilot. Compare our range of...

In the world of Google PPC, 99 Bikes entices commuters with portable e-scooters, while Club Marine offers peace of mind with jet ski insurance. Market Direct showcases off-grid caravans, and Scooter Village caters to all scooter enthusiasts. Youi highlights trusted boat insurance.

Frequently Asked Questions

Why is the AUS Automotive Motorcycles, Boats, etc. February 2026 Report useful and how should I use it?

Why is the AUS Automotive Motorcycles, Boats, etc. February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Motorcycles, Boats, etc. February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Motorcycles, Boats, etc. February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Motorcycles, Boats, etc. February 2026 Report?

The AUS Automotive Motorcycles, Boats, etc. February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Motorcycles, Boats, etc. February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Motorcycles, Boats, etc. February 2026 Report for?

The AUS Automotive Motorcycles, Boats, etc. February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis February 2026