US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
campingworld.com	16.81
harley-davidson.com	9.91
jpcycles.com	6.38
iscooterglobal.com	3.97
isinwheel.com	2.98
indianmotorcycle.com	2.76
circooter.com	2.63
discovermymobility.com	2.6
brp.com	2.59
aventon.com	2.37
others	47

Campingworld.com leads with 16.81% click share, followed by Harley-Davidson at 9.91%. Others dominate with 47%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	campingworld.com	aventon.com	harley-davidson.com	hiboy.com	iscooterglobal.com	brp.com	aipasbike.com	isinwheel.com	circooter.com	discovermymobility.com
2025/06/01	18.85%	2.82%	7.96%	1.26%	4.54%	5.85%	1.26%	5.07%	2.13%	2.86%
2025/06/02	14.76%	2.51%	7.78%	1.28%	3.65%	4.53%	1.11%	4.41%	1.09%	2.55%
2025/06/03	13.34%	5.58%	14.1%	1.82%	3.88%	5.68%	1.26%	4.34%	2.52%	0.79%
2025/06/04	23.41%	3.78%	5.37%	1.83%	3.76%	3.97%	1.05%	2.97%	1.81%	2.82%
2025/06/05	15.4%	1.92%	3.85%	1.2%	3.27%	3.78%	5.05%	6.44%	3.55%	5.11%
2025/06/06	16.41%	3.27%	7.38%	1.41%	4.34%	4.12%	1.51%	4.11%	3.28%	2.45%
2025/06/07	17.55%	5.52%	11.81%	0.74%	2.52%	2.97%	2.65%	3.15%	2.05%	1.77%
2025/06/08	19.01%	5.87%	8.63%	1.96%	3.06%	4.52%	1.34%	3.37%	1.75%	3.79%
2025/06/09	11.13%	5.73%	19.65%	1.34%	4.21%	4.01%	3.52%	3.65%	3.06%	1.8%
2025/06/10	15.04%	5.92%	6.57%	1.44%	5.35%	4.23%	1.18%	4.69%	3.54%	2.44%
2025/06/11	15.58%	4.98%	19.55%	1.8%	3.97%	5%	1.43%	3.19%	1.27%	2.5%
2025/06/12	15.67%	4.26%	21.25%	1.2%	4.3%	5.22%	2.41%	2.36%	1.94%	1.96%
2025/06/13	18.8%	3.57%	20.59%	1.48%	3.62%	3.75%	0.89%	2.54%	3.69%	3.68%
2025/06/14	19.19%	4.12%	7.42%	2.14%	5.52%	5.1%	1.85%	4.39%	3.74%	3.19%
2025/06/15	12.58%	4.92%	11.48%	2.37%	4.78%	4.63%	1.36%	4.86%	2.08%	4.75%
2025/06/16	24.59%	3.2%	6.13%	3.85%	3.83%	4.45%	1.46%	3.34%	1.51%	3.18%
2025/06/17	16.2%	4.95%	7.8%	3.24%	4.22%	4.51%	1.48%	3.12%	1.89%	3.3%
2025/06/18	17.68%	1.5%	8.17%	2.42%	3.2%	5.63%	5.57%	2.7%	2.76%	3.37%
2025/06/19	14.68%	5.41%	10.9%	2.35%	4.65%	4.62%	2.34%	3.95%	1.97%	3.82%
2025/06/20	18.95%	2.19%	7.93%	1.52%	5.37%	4.68%	1.42%	4.62%	2.38%	3.88%
2025/06/21	14.46%	2.29%	7.48%	0.79%	4.24%	5.31%	1.9%	4.55%	3.13%	2.62%
2025/06/22	14.9%	5.65%	7.65%	1.58%	4.77%	5.26%	1.83%	4.82%	2.54%	2.42%
2025/06/23	14.2%	2.87%	7.54%	1.4%	4.22%	3.23%	7.34%	4.48%	2.83%	2.05%
2025/06/24	20%	4.59%	6.29%	3.2%	5.15%	3.33%	2.32%	4.27%	3.27%	2.62%
2025/06/25	22.51%	2.2%	6.65%	2.95%	4.3%	4.96%	2.39%	3.22%	3.14%	2.05%
2025/06/26	19.11%	3.37%	6.02%	4.16%	3.03%	5.15%	5.72%	2.44%	2.24%	0.8%
2025/06/27	23.58%	1.25%	6.13%	4.61%	4.43%	4.19%	2.51%	3.42%	2.71%	1.7%
2025/06/28	20.66%	2.09%	7.54%	4.64%	4.32%	4.05%	4.64%	4.07%	2.71%	2.01%
2025/06/29	22.23%	3.69%	7.45%	3.81%	4.49%	3.99%	2.58%	4.69%	3.81%	1.07%
2025/06/30	16.69%	7.26%	6.46%	4.65%	3.94%	3.35%	3.25%	2.86%	2.56%	1.27%

Campingworld.com led June with fluctuating spend, peaking at 24.59%. Aventon.com saw a late surge, ending at 7.26%. Harley-davidson.com maintained steady growth, while Hiboy.com and Iscooterglobal.com showed consistent activity.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	663
2025/06/02	676
2025/06/03	450
2025/06/04	680
2025/06/05	671
2025/06/06	678
2025/06/07	671
2025/06/08	634
2025/06/09	548
2025/06/10	627
2025/06/11	628
2025/06/12	640
2025/06/13	668
2025/06/14	684
2025/06/15	652
2025/06/16	628
2025/06/17	633
2025/06/18	649
2025/06/19	610
2025/06/20	670
2025/06/21	651
2025/06/22	659
2025/06/23	666
2025/06/24	653
2025/06/25	635
2025/06/26	581
2025/06/27	644
2025/06/28	603
2025/06/29	566
2025/06/30	627

June saw fluctuating advertiser numbers, peaking at 684 on June 14. The month concluded with 627 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
campingworld.com	1.19%
jpcycles.com	1.19%
aipasbike.com	1.04%
hiboy.com	1.03%
honda.com	0.51%
magicyclebike.com	-0.27%
aventon.com	-0.43%
indianmotorcycle.com	-0.46%
discovermymobility.com	-0.78%
harley-davidson.com	-5.42%

Harley-Davidson saw a significant drop of 5.42% in click share, while Camping World and JP Cycles both gained 1.19%, leading the positive movements.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	campingworld.com	iscooterglobal.com	hiboy.com	circooter.com	isinwheel.com	aipasbike.com	harley-davidson.com	bluecompassrv.com	discovermymobility.com	jpcycles.com
2025/06/01	15.25%	7.44%	1.62%	3.53%	6.88%	1.35%	3.02%	1.06%	4.97%	2.13%
2025/06/02	13.65%	5.94%	1.5%	2.12%	5.4%	1.3%	3.33%	3.02%	4.09%	3.08%
2025/06/03	11.42%	8.1%	2.19%	5.41%	5.88%	1.35%	5.73%	3.14%	1.39%	4.04%
2025/06/04	18.73%	6.91%	2.27%	3.22%	3.5%	1.01%	2.32%	3.27%	4.08%	1.51%
2025/06/05	11.8%	4.98%	1.35%	5.54%	7.23%	6.63%	1.85%	3.58%	7.67%	1.26%
2025/06/06	13.06%	7.21%	1.68%	6.05%	5.68%	1.59%	2.99%	1.85%	3.65%	1.9%
2025/06/07	15.49%	4.46%	0.83%	3.97%	3.79%	3.79%	3.78%	3.14%	2.99%	1.5%
2025/06/08	16.15%	4.4%	2.25%	2.91%	4.4%	1.34%	3.97%	3.34%	6.57%	1.61%
2025/06/09	10.3%	5.95%	1.78%	4.7%	4.27%	5.24%	9.25%	2.13%	2.66%	2.69%
2025/06/10	14.25%	9.47%	1.66%	5.76%	6.48%	1.03%	3.83%	4.07%	3.78%	4.59%
2025/06/11	14.91%	6.51%	2.22%	2.56%	4.44%	1.61%	12.67%	1.67%	4.05%	1.8%
2025/06/12	14.29%	7.76%	1.41%	3.16%	3.67%	2.48%	15.47%	1.61%	3.28%	2.09%
2025/06/13	16.8%	5.98%	1.89%	5.12%	3.68%	1.08%	12.57%	1.92%	6.22%	2.64%
2025/06/14	15.36%	8.06%	2.53%	5.92%	5.44%	2.27%	2.98%	1.27%	4.58%	2.19%
2025/06/15	11.26%	7.51%	2.91%	3.43%	6.37%	1.27%	5.07%	2.43%	7.62%	1.66%
2025/06/16	20.94%	7.34%	4.68%	2.59%	4.26%	1.47%	2.82%	2.31%	5.6%	1.97%
2025/06/17	14.29%	6.34%	3.62%	3.37%	3.91%	1.55%	3.17%	2.52%	5.8%	2.8%
2025/06/18	13.7%	4.97%	2.81%	4.35%	3.25%	7.86%	4.47%	1.49%	4.63%	2.05%
2025/06/19	11.58%	7.16%	2.85%	2.97%	4.76%	2.71%	6.73%	1.83%	6.31%	2.83%
2025/06/20	15.94%	6.52%	1.82%	3.12%	5.79%	1.5%	3.98%	2.2%	6.14%	2.91%
2025/06/21	13.07%	6.02%	0.88%	4.33%	5.08%	2.17%	3.19%	2.25%	4.13%	1.63%
2025/06/22	12.82%	7.08%	1.94%	4.48%	5.42%	2.28%	3.37%	2.26%	3.34%	3.1%
2025/06/23	11.44%	6.08%	1.58%	4.51%	5.36%	10.43%	2.63%	2.67%	2.81%	2.73%
2025/06/24	16.15%	7.86%	3.91%	4.73%	5.13%	2.6%	2.83%	2.94%	4%	1.63%
2025/06/25	18.08%	6.78%	3.53%	5.96%	4.13%	2.48%	2.86%	2.85%	2.64%	1.99%
2025/06/26	15.14%	5.11%	5.04%	4.25%	2.82%	7.58%	2.46%	2.86%	1.31%	3.84%
2025/06/27	18.64%	6.85%	5.53%	4.74%	3.91%	3.17%	2.7%	2.06%	2.43%	1.38%
2025/06/28	15.65%	6.52%	5.39%	3.69%	4.66%	5.69%	3.36%	1.75%	2.86%	3.29%
2025/06/29	18.47%	6.7%	4.75%	6.08%	5.54%	3.17%	3.4%	2.68%	1.6%	3.04%
2025/06/30	13.87%	6.17%	5.81%	4.19%	3.65%	3.44%	3.27%	2.85%	1.77%	1.57%

Campingworld.com saw fluctuating impressions, peaking at 20.94% on June 16. Iscooterglobal.com maintained a steady presence, while hiboy.com surged to 5.81% by month’s end. Circooter.com and isinwheel.com showed consistent activity. Aipasbike.com spiked mid-month, and harley-davidson.com had notable highs. Bluecompassrv.com and discovermymobility.com remained stable, with jpcycles.com ending at 1.57%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Can-Am Off-Road https://can-am.brp.com › 2025
Build & Price Your Vehicle — Hot Deals! | 0.99% Interest For 60-Months Or Up To $2,500 Rebate On Select 2025 Models. Those Who Don’t Stop Need Machines That Won’t Quit. Get In A Can-Am ATV Now.
2
Harley-Davidson® Official | Harley-Davidson USA https://www.harley-davidson.com
Our Road. Our Rules. Let’s Ride. Shop Motorcycles, Riding Gear, Accessories & More at Harley-Davidson.com. Clothing & Gear. Shop By Model & Year. Parts & Accessories.
3
Honda® Motorcycles https://powersports.honda.com › motorcycles
See Our New Models — Build Your Dream Bike, Compare Models, Request a Quote or Locate a Dealership Near You! Browse...
4
MotoSport.com | MotoSport™ Official Site https://www.motosport.com
MotoSport is your one-stop riding shop. Browse top brands like Honda, Kawasaki, & more. Let our Gearheads help you build your dream ride. Contact us for help & advice today.
5
Yamaha Motorsports https://www.yamahamotorsports.com
Search Our Inventory — Performance, Innovation & Adventure. A leader in motorsports for more than 50 years. Find out which...

In the competitive world of Google PPC, Can-Am, Harley-Davidson, Honda, MotoSport, and Yamaha dominate with compelling narratives. Can-Am entices with unbeatable deals and resilient machines, while Harley-Davidson emphasizes freedom and style. Honda offers customization, MotoSport provides comprehensive support, and Yamaha highlights innovation and legacy.

Frequently Asked Questions

Why is the US Automotive Motorcycles, Boats, etc. June 2025 Report useful and how should I use it?

Why is the US Automotive Motorcycles, Boats, etc. June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the US Automotive Motorcycles, Boats, etc. June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The US Automotive Motorcycles, Boats, etc. June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Does this include mobile, desktop and Google Shopping data?

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The US Automotive Motorcycles, Boats, etc. June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis June 2025

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Competitor Count for US Automotive Motorcycles, Boats, etc.

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

US Automotive Motorcycles, Boats, etc. Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Frequently Asked Questions

Why is the US Automotive Motorcycles, Boats, etc. June 2025 Report useful and how should I use it?

Why is the US Automotive Motorcycles, Boats, etc. June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Automotive Motorcycles, Boats, etc. June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Automotive Motorcycles, Boats, etc. June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance

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