US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – US

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.4791761321
67.5208238679
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 15%
Navigational 2%
Seasonal 0%
Local 3%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
jpcycles.com 11.4
campingworld.com 8.71
harley-davidson.com 7.28
honda.com 5.16
boattrader.com 4.37
iscooterglobal.com 3.52
indianmotorcycle.com 3.28
aventon.com 3.19
yamahamotorsports.com 3.09
brp.com 2.98
others 47.02
  • jpcycles.com - 11.4%
  • campingworld.com - 8.71%
  • harley-davidson.com - 7.28%
  • honda.com - 5.16%
  • boattrader.com - 4.37%
  • iscooterglobal.com - 3.52%
  • indianmotorcycle.com - 3.28%
  • aventon.com - 3.19%
  • yamahamotorsports.com - 3.09%
  • brp.com - 2.98%
  • others - 47.02%

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In the competitive landscape of Google PPC, ‘others’ dominate with 47.02% click share. ‘jpcycles.com’ follows at 11.4%, while ‘campingworld.com’ captures 8.71%.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lectricebikes.com harley-davidson.com campingworld.com brp.com iscooterglobal.com aventon.com isinwheel.com jpcycles.com polaris.com aipasbike.com
2026/07/01 7.61% 8.44% 3.84% 4.96% 5.14% 2.64% 3.57% 1.33% 2.6% 3.92%
2026/07/02 8.51% 4.41% 8.32% 5.27% 5.2% 3.78% 2.06% 3.33% 2.76% 4.09%
2026/07/03 7.58% 5.22% 10.59% 4.74% 3.89% 5.91% 2.19% 2.82% 2.78% 2.25%
2026/07/04 9.48% 5.07% 17.39% 6.48% 0.81% 2.52% 0.44% 1.38% 3.9% 1.21%
2026/07/05 5.85% 5.41% 5.8% 6.31% 1.91% 5.4% 0.96% 2.49% 3.12% 2.84%
2026/07/06 10.07% 4.55% 5.7% 6.54% 3.44% 5.46% 0.78% 1.54% 2.2% 5.3%
2026/07/07 4.53% 5.71% 12.2% 4.04% 5.13% 4.12% 1.76% 1.57% 3.61% 2.24%
2026/07/08 6.1% 7.03% 7.53% 3.82% 4.91% 12.21% 3.23% 2.11% 2.26% 2.44%
2026/07/09 4.98% 3.95% 9.82% 2.38% 2.66% 7.26% 1.57% 4.51% 1.51% 3.96%
2026/07/10 2.97% 2.97% 10.55% 3.74% 7.65% 5.68% 4.26% 4.35% 2.06% 3.28%
2026/07/11 4.99% 3.56% 13.27% 4.34% 5.02% 6.85% 1.7% 3.6% 2.12% 5.64%
2026/07/12 5.4% 3.7% 10.69% 3.38% 8.2% 3.97% 2.91% 3.03% 2.58% 5.53%
2026/07/13 11.27% 4.3% 8.68% 7.86% 3.57% 2.56% 2.5% 4.89% 4.36% 4.48%
2026/07/14 9.45% 6.2% 8.81% 4.62% 3.04% 4.84% 0.64% 5.64% 3.52% 2.7%
2026/07/15 5.15% 6.09% 10.97% 5.68% 3.86% 2.26% 0.76% 4.46% 2.19% 1.99%
2026/07/16 1.25% 3.45% 8.67% 7.52% 1.8% 1.26% 0.45% 7% 3.4% 1.16%
2026/07/17 0.35% 4.2% 14.24% 4.35% 3.96% 5.3% 1.71% 5.82% 1.73% 5.87%
2026/07/18 5.41% 4.28% 13.74% 6.15% 5.55% 5.14% 2.23% 9.2% 1.84% 0.88%
2026/07/19 0.71% 4.94% 15.66% 4.53% 6.52% 1.11% 3.91% 8.58% 2.53% 1.12%
2026/07/20 1.05% 4.04% 12.65% 5.12% 2.79% 3.09% 0.88% 9.83% 2.52% 2.93%
2026/07/21 9.38% 6.15% 8.74% 4.58% 3.02% 4.81% 0.63% 5.6% 3.49% 2.68%
2026/07/22 1.57% 3.72% 11.1% 4.7% 4.89% 4.43% 3.21% 5.21% 2.56% 2.62%
2026/07/23 1.7% 3.81% 15.41% 3.76% 3.98% 2.66% 3.37% 5.13% 2.08% 3.82%
2026/07/24 2.04% 4.01% 10.45% 5.02% 5.22% 4.79% 3.59% 6.25% 2.23% 4.17%
2026/07/25 2.21% 3.94% 12.14% 4.11% 4.66% 3.48% 2.31% 6.55% 3.21% 2.58%
2026/07/26 1.94% 3.66% 14.37% 3.22% 4.4% 5.27% 2.07% 5.95% 2.38% 3.94%
2026/07/27 4.03% 2.83% 11.77% 3.5% 3.91% 6.43% 1.62% 5.26% 2.17% 6.82%
2026/07/28 8.96% 5.14% 10.2% 5.21% 3.3% 1.57% 0.89% 5.84% 2.69% 2.41%
2026/07/29 11.16% 7.05% 8.74% 5.42% 2.92% 1.09% 0.78% 3.35% 3.62% 2.32%
2026/07/30 5.87% 3.36% 10.44% 4.13% 3.92% 2.48% 3.17% 2.61% 2.86% 2.98%
2026/07/31 11.5% 10.81% 7.44% 4.19% 3.58% 2.99% 2.78% 2.67% 2.53% 2.34%
  • lectricebikes.com
  • harley-davidson.com
  • campingworld.com
  • brp.com
  • iscooterglobal.com
  • aventon.com
  • isinwheel.com
  • jpcycles.com
  • polaris.com
  • aipasbike.com

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Campingworld.com dominated July, peaking mid-month. Lectricebikes.com fluctuated, ending strong. Harley-davidson.com and brp.com showed steady trends. Iscooterglobal.com and aveton.com had moderate activity. Jpcycles.com and polaris.com remained consistent.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 451
2026/07/02 500
2026/07/03 488
2026/07/04 529
2026/07/05 512
2026/07/06 460
2026/07/07 497
2026/07/08 460
2026/07/09 479
2026/07/10 570
2026/07/11 522
2026/07/12 575
2026/07/13 507
2026/07/14 489
2026/07/15 468
2026/07/16 435
2026/07/17 423
2026/07/18 440
2026/07/19 484
2026/07/20 457
2026/07/21 489
2026/07/22 608
2026/07/23 617
2026/07/24 603
2026/07/25 616
2026/07/26 649
2026/07/27 577
2026/07/28 540
2026/07/29 556
2026/07/30 518
2026/07/31 502

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July saw a dynamic shift in advertisers, starting at 451 and peaking at 649. The month concluded with a stable 502, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
jpcycles.com 4.62%
campingworld.com 0.55%
kaabousa.com 0.27%
hiboy.com 0.25%
freegobikes.com 0.2%
boattrader.com -0.42%
happyrunsports.com -0.51%
lectricebikes.com -0.69%
honda.com -0.82%
aventon.com -1.05%

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JP Cycles surged with a 4.62% click share increase, while Aventon.com faced a decline of 1.05%.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date harley-davidson.com lectricebikes.com iscooterglobal.com campingworld.com isinwheel.com jpcycles.com aipasbike.com brp.com happyrunsports.com aventon.com
2026/07/01 6.46% 4.31% 8.9% 2.95% 4% 1.64% 4.05% 3% 3.14% 1.24%
2026/07/02 3.69% 5.63% 8.68% 7.41% 2.68% 3.58% 3.87% 3.19% 1.3% 1.57%
2026/07/03 3.95% 4.74% 7.59% 9.72% 2.39% 3.03% 2.26% 3.36% 3.56% 4.1%
2026/07/04 4.56% 6.81% 1.51% 12.43% 0.92% 1.69% 1.42% 4.26% 5.07% 1.2%
2026/07/05 4.7% 3.96% 3.28% 3.91% 1.54% 3.39% 2.81% 3.37% 5.27% 3.56%
2026/07/06 3.28% 6.09% 5.63% 4.65% 1.18% 1.65% 5.12% 3.24% 6.72% 6.26%
2026/07/07 5.26% 3.29% 8.22% 7.57% 2.68% 1.91% 2% 2.86% 3.86% 2.24%
2026/07/08 5.76% 4.01% 8.52% 6.25% 4.96% 2.41% 2.32% 2.06% 1.93% 5.66%
2026/07/09 2.58% 2.23% 3.8% 8.7% 2.04% 4.38% 4.18% 1.16% 3.82% 5.34%
2026/07/10 2.09% 1.76% 12.02% 6.98% 5.4% 5.15% 3.12% 2.12% 3.27% 2.18%
2026/07/11 2.64% 2.8% 8.24% 8.7% 2.49% 4.11% 5.63% 2.27% 0.66% 5.28%
2026/07/12 2.99% 3.13% 13.32% 6.68% 3.6% 3.68% 5.28% 2.07% 0.65% 1.82%
2026/07/13 3.78% 7.38% 5.92% 7.06% 3.38% 5.54% 4.29% 4.7% 0.96% 1.51%
2026/07/14 4.95% 6.16% 4.99% 7.16% 0.77% 7.51% 2.77% 3.16% 2.37% 1.85%
2026/07/15 5.1% 3.1% 5.97% 8.83% 1.17% 5.19% 2.17% 3.2% 1.23% 1.55%
2026/07/16 3.49% 0.72% 2.97% 7.18% 0.76% 7.32% 1.21% 4.64% 1.5% 0.45%
2026/07/17 2.8% 0.17% 6.48% 9.73% 2.24% 6.96% 6.19% 2.24% 0.73% 4.67%
2026/07/18 2.99% 3.01% 8.83% 9.13% 2.74% 10.58% 0.94% 2.99% 0.77% 2.79%
2026/07/19 4.04% 0.37% 10.67% 9.2% 4.33% 8.91% 0.82% 2.99% 0.46% 0.52%
2026/07/20 3.14% 0.62% 4.71% 8.25% 0.87% 10.01% 2.94% 2.58% 0.29% 1.34%
2026/07/21 4.95% 6.16% 4.99% 7.16% 0.77% 7.51% 2.77% 3.16% 2.37% 1.85%
2026/07/22 2.9% 1.28% 7.52% 7.38% 3.55% 6.14% 2.38% 2.46% 1.77% 3.07%
2026/07/23 2.79% 0.93% 6.25% 10.22% 4.43% 6.14% 3.77% 2.07% 2.99% 1.56%
2026/07/24 2.84% 1.11% 8.57% 7.48% 4.71% 7.26% 4.11% 2.53% 1.47% 3.75%
2026/07/25 2.86% 1.17% 7% 9.55% 2.83% 6.84% 2.84% 2.01% 1.23% 1.92%
2026/07/26 2.51% 1.58% 6.43% 9.61% 2.26% 6.59% 4.7% 1.64% 2.48% 3.73%
2026/07/27 2.3% 3.13% 6.73% 7.25% 1.75% 5.67% 6.7% 1.88% 2.22% 5.17%
2026/07/28 4.43% 5.3% 5.55% 7.61% 1.49% 6.74% 2.19% 3.05% 0.72% 0.78%
2026/07/29 5.42% 6.93% 5.58% 6.27% 1.07% 4.4% 2.38% 3.1% 0.93% 0.46%
2026/07/30 2.47% 3.87% 6.65% 6.79% 4.15% 3.11% 3.67% 2.21% 2.02% 1.42%
2026/07/31 8.13% 6.93% 6.02% 5.03% 3.7% 3.08% 2.57% 2.31% 2.04% 1.78%
  • harley-davidson.com
  • lectricebikes.com
  • iscooterglobal.com
  • campingworld.com
  • isinwheel.com
  • jpcycles.com
  • aipasbike.com
  • brp.com
  • happyrunsports.com
  • aventon.com

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In July 2026, Harley-Davidson’s impression share fluctuated, peaking at 8.13% on the 31st. Lectric eBikes saw a mid-month dip but ended strong at 6.93%. iScooterGlobal maintained a steady presence, while Camping World peaked early, then stabilized. JP Cycles and Aipasbike experienced varied trends, with BRP and HappyRunSports showing modest fluctuations. Aventon had a low start but improved by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    Shop All New & Used RVs for Sale | Camping World https://rv.campingworld.com

    Shop RVs At Camping World®. Over 50,000 RVs In Stock.

  2. 2
    New & Used Motorcycles for Sale | Cycle Trader https://www.cycletrader.com

    Looking For a Custom Motorcycle? 1000s For Sale On Cycle Trader®. More Deals. See Photos, Prices, Videos and More. Find The Right Motorcycle For You. Subscribe To Newsletter. Types: Cruiser, Sportbike, Touring, Standard, Dirt Bike, Dual Sport, Trike, Scooter, Custom, Sport Touring.

  3. 3
    Harley-Davidson® Official https://www.harley-davidson.com › official

    Motorcycles, Parts & Apparel — Visit the Official Harley-Davidson® Site. Explore the 2026 Harley-Davidson® Motorcycle Lineup. Let's RIDE. New Motorcycles. Clothing & Gear. Shop By...

  4. 4
    Indian Motorcycle® https://www.indianmotorcycle.com › indian › motorcycles

    See Our 2026 Indian Lineup — Make The First Move With The Motorcycle Brand That Defined A Generation. Indian features iconic...

  5. 5
    Electric Bikes from Lectric - Based in Phoenix, AZ - Up to 85 Mile Range https://www.lectricebikes.com

    Electric bike company based in Phoenix, Arizona. Award winning customer support.

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In the competitive world of Google PPC, Camping World leads with a vast RV inventory, while Cycle Trader offers diverse motorcycle options. Harley-Davidson and Indian Motorcycle captivate with iconic brands, and Lectric eBikes impresses with its long-range electric bikes.

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