US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – US

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.10653471951
90.8934652805
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 11%
Navigational 1%
Seasonal 0%
Local 5%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
harley-davidson.com 12.52
campingworld.com 8.73
honda.com 5.26
aventon.com 5.14
jpcycles.com 3.77
brp.com 3.23
yamahamotorsports.com 3.13
happyrunsports.com 3.07
cycletrader.com 2.97
polaris.com 2.55
others 49.63
  • harley-davidson.com - 12.52%
  • campingworld.com - 8.73%
  • honda.com - 5.26%
  • aventon.com - 5.14%
  • jpcycles.com - 3.77%
  • brp.com - 3.23%
  • yamahamotorsports.com - 3.13%
  • happyrunsports.com - 3.07%
  • cycletrader.com - 2.97%
  • polaris.com - 2.55%
  • others - 49.63%

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Harley-Davidson leads with 12.52% click share, followed by Camping World at 8.73%. Others dominate with 49.63%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date aventon.com harley-davidson.com campingworld.com aipasbike.com lectricebikes.com brp.com happyrunsports.com hiboy.com polaris.com iscooterglobal.com
2025/11/01 4.82% 8.57% 9.54% 4.38% 2.99% 4.15% 0.16% 0.71% 2.96% 3.25%
2025/11/02 2.56% 9.89% 7.93% 1.3% 6.91% 4.87% 3.42% 1.63% 2.91% 2.97%
2025/11/03 4.34% 7.18% 7.84% 4.2% 2.31% 4.91% 9.43% 3.38% 2.34% 4.35%
2025/11/04 3.97% 7.78% 8.64% 3.58% 4.41% 2.96% 3.77% 2.95% 1.76% 4.79%
2025/11/05 6.95% 7.46% 7.13% 4.18% 3.86% 3.71% 2.57% 1.6% 2.25% 1.89%
2025/11/06 2.38% 12.47% 11.01% 1.85% 5.94% 6.32% 3.12% 0.95% 3.39% 2.96%
2025/11/07 4.05% 6.68% 10.92% 3.31% 4.2% 3.01% 1.44% 1.08% 2.01% 2.84%
2025/11/08 5.2% 5.74% 8.73% 5.06% 3.95% 3.15% 2.97% 1.38% 2.84% 4.02%
2025/11/09 3.86% 12.01% 11.27% 2.43% 3.66% 3.82% 4.18% 1.82% 2.33% 4.03%
2025/11/10 3.96% 16.26% 10.55% 2.83% 4.26% 3.79% 2.18% 3.05% 2.16% 3.43%
2025/11/11 10.27% 6.78% 8.34% 1.92% 1.91% 3.17% 2.8% 1.87% 2.79% 5.26%
2025/11/12 8.13% 5.78% 7.54% 4.32% 5.61% 3.51% 2.52% 0.76% 2.4% 3.13%
2025/11/13 13.61% 6.54% 9.54% 2.6% 1.42% 5.42% 1.65% 0.34% 2.98% 1.42%
2025/11/14 8.83% 8.14% 13.28% 1.9% 2.74% 5.39% 2.26% 0.59% 2.71% 2.69%
2025/11/15 3.94% 8.36% 13.14% 2.2% 5.64% 5.77% 1.44% 0.05% 2.81% 3.87%
2025/11/16 8.32% 6.57% 6.07% 4.23% 8.02% 4.93% 2.08% 0.8% 2.9% 2.41%
2025/11/17 7.92% 8.59% 5.9% 2.95% 3.42% 5.15% 3.4% 0.06% 4.19% 2.13%
2025/11/18 4.91% 9.04% 5.73% 2.39% 6.71% 5.96% 2.19% 0.45% 3.26% 1.9%
2025/11/19 14.05% 8.22% 8.91% 1.99% 1.53% 6.13% 1.43% 2.29% 3.9% 1.02%
2025/11/20 15.06% 7.95% 6.78% 2.32% 4.42% 4.16% 2.83% 1.39% 2.28% 1.24%
2025/11/21 3.96% 9.43% 8.36% 2.38% 1.38% 5.31% 7.1% 2.89% 2.89% 4.55%
2025/11/22 6.66% 10.37% 7.32% 3.12% 1.71% 6.4% 4.31% 1.96% 4.05% 1.31%
2025/11/23 4.97% 11.76% 6.45% 2.02% 0.48% 5.06% 8.31% 2.67% 2.61% 2.4%
2025/11/24 4.57% 4.53% 6.41% 4.15% 1.13% 4.04% 14.34% 3.86% 3.82% 3.08%
2025/11/25 7.13% 13.52% 6.9% 5.04% 4% 7.1% 2.39% 1.12% 3.55% 1.73%
2025/11/26 5.1% 30.58% 13.81% 1.79% 0.87% 4.45% 0.77% 1.87% 1.9% 1.67%
2025/11/27 7.79% 11.3% 18.55% 1.84% 1.44% 4.34% 2.11% 2.88% 1.56% 1.5%
2025/11/28 2.36% 21.31% 9.91% 1.56% 4.8% 4.82% 2.14% 4.75% 1.87% 2.63%
2025/11/29 2.46% 23.07% 10.01% 1.54% 1.33% 4.76% 3.09% 3.07% 2.75% 1.84%
2025/11/30 13.99% 13.37% 7.47% 7.32% 4.97% 4.29% 2.42% 2.11% 2.09% 1.3%
  • aventon.com
  • harley-davidson.com
  • campingworld.com
  • aipasbike.com
  • lectricebikes.com
  • brp.com
  • happyrunsports.com
  • hiboy.com
  • polaris.com
  • iscooterglobal.com

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In November 2025, Harley-Davidson led PPC spend, peaking at 30.58% on the 26th. Aventon and Camping World followed, with notable fluctuations. The month ended with Harley-Davidson maintaining dominance.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 601
2025/11/02 620
2025/11/03 636
2025/11/04 611
2025/11/05 660
2025/11/06 566
2025/11/07 682
2025/11/08 695
2025/11/09 672
2025/11/10 676
2025/11/11 621
2025/11/12 651
2025/11/13 618
2025/11/14 588
2025/11/15 597
2025/11/16 588
2025/11/17 556
2025/11/18 538
2025/11/19 542
2025/11/20 540
2025/11/21 548
2025/11/22 551
2025/11/23 530
2025/11/24 547
2025/11/25 525
2025/11/26 504
2025/11/27 532
2025/11/28 557
2025/11/29 556
2025/11/30 549

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November began with 601 advertisers, peaking at 695 on the 8th. A decline followed, ending the month at 549.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
harley-davidson.com 4.77%
aventon.com 1.21%
happyrunsports.com 0.87%
honda.com 0.83%
fiido.com 0.69%
isinwheel.com -0.99%
turboant.com -1.01%
lectricebikes.com -1.04%
boattrader.com -1.07%
iscooterglobal.com -1.62%

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Harley-Davidson roars ahead with a 4.77% click share surge, while iscooterglobal.com slips by 1.62%. Aventon and Honda also gain traction, contrasting declines from boattrader.com and lectricebikes.com.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date aventon.com aipasbike.com harley-davidson.com campingworld.com happyrunsports.com lectricebikes.com hiboy.com iscooterglobal.com honda.com isinwheel.com
2025/11/01 2.23% 4.47% 5.33% 8.45% 0.18% 2.25% 0.68% 4.48% 4.93% 2.5%
2025/11/02 0.99% 2.09% 6.51% 7.27% 5.71% 4.42% 1.97% 3.54% 5.48% 1.43%
2025/11/03 3.53% 5.38% 4.45% 7.45% 12.47% 1.28% 3.3% 5% 2.29% 3.11%
2025/11/04 4.15% 3.75% 4.49% 7.39% 4.63% 2.99% 3.13% 6.53% 2.07% 3.15%
2025/11/05 3.22% 4.83% 4.39% 7.14% 3.74% 2.57% 1.65% 2.64% 2.92% 2.57%
2025/11/06 1.16% 2.39% 7.48% 9.06% 5.17% 3.37% 1.12% 4.72% 4.07% 1.97%
2025/11/07 2.36% 3.19% 4.35% 11.58% 1.91% 2.48% 1.49% 4.62% 1.07% 2.34%
2025/11/08 4.83% 4.68% 2.69% 7.3% 3.52% 2.67% 1.35% 5.66% 0.83% 2.6%
2025/11/09 2.26% 2.42% 9.03% 9.92% 5.64% 1.93% 2.04% 5.26% 0.53% 3.29%
2025/11/10 1.83% 2.46% 13.72% 9.51% 2.56% 2.37% 3.37% 5.36% 0.56% 2.74%
2025/11/11 5.87% 2.1% 3.66% 7.45% 4.3% 1.29% 2.07% 8.24% 1.03% 2.49%
2025/11/12 8.26% 5.95% 3.21% 6.08% 3.5% 3.08% 1.08% 4.64% 0.75% 2.7%
2025/11/13 9.12% 3.25% 3.67% 9.38% 2.59% 0.99% 0.36% 1.77% 1.07% 1.18%
2025/11/14 6.62% 2.05% 4.84% 11.37% 3.05% 1.9% 0.64% 4.63% 1.04% 1.47%
2025/11/15 2.23% 2.24% 5.15% 11.9% 1.77% 3.45% 0.06% 5.02% 1.46% 2.5%
2025/11/16 5.61% 4.11% 4.08% 5.95% 3.67% 5.38% 0.8% 3.24% 1.91% 2.37%
2025/11/17 3.7% 3.35% 5.25% 5.79% 5.7% 2.09% 0.07% 2.61% 1.91% 1.96%
2025/11/18 3.5% 2.82% 5.53% 7.21% 3.64% 4.43% 0.47% 2.98% 2.87% 0.49%
2025/11/19 10.31% 2.1% 4.97% 10.12% 1.93% 1.06% 2.9% 1.6% 2.3% 1.15%
2025/11/20 12.72% 2.94% 4.5% 7.22% 2.83% 2.46% 1.45% 1.01% 1.35% 0.26%
2025/11/21 1.93% 2.99% 5.33% 8.24% 11.26% 0.83% 2.67% 4.34% 2.18% 1.19%
2025/11/22 3.2% 2.9% 6.39% 7.98% 5.64% 1.14% 2.18% 1.04% 2.21% 0.68%
2025/11/23 4.37% 2.48% 5.47% 5.75% 11.1% 0.37% 2.65% 3.03% 1.15% 1.43%
2025/11/24 2.86% 5.29% 2.48% 5.63% 15.11% 0.7% 4.19% 3.72% 1.02% 1.86%
2025/11/25 5.05% 7.1% 7.82% 7.88% 3.85% 3.15% 1.43% 2.62% 2.06% 0.36%
2025/11/26 2.57% 1.85% 28.94% 14.68% 1.16% 0.63% 2.48% 2.18% 1.87% 0.24%
2025/11/27 6.83% 2.91% 6.23% 18.46% 3.42% 0.94% 3.5% 1.5% 1.65% 0.76%
2025/11/28 1.2% 1.68% 12.89% 10.77% 2.73% 2.84% 5.79% 2.97% 3.15% 1%
2025/11/29 1.64% 2.06% 14.95% 9.76% 4.59% 1% 3.62% 2.59% 2.7% 1.2%
2025/11/30 14.87% 10.11% 7.72% 7.16% 3.51% 3.2% 2.43% 1.34% 1.33% 0.96%
  • aventon.com
  • aipasbike.com
  • harley-davidson.com
  • campingworld.com
  • happyrunsports.com
  • lectricebikes.com
  • hiboy.com
  • iscooterglobal.com
  • honda.com
  • isinwheel.com

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In November 2025, Harley-Davidson led with a peak impression share of 28.94% on the 26th. Aventon.com surged to 14.87% on the 30th, while Campingworld.com reached 18.46% on the 27th. The month concluded with dynamic shifts in advertiser visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    New & Used Motorcycles for Sale | Cycle Trader https://www.cycletrader.com

    Browse New & Used Custom Motorcycles For Sale On Cycle Trader®. See Photos, Prices, Videos and More. Find The Right Motorcycle For You.

  2. 2
    Harley-Davidson® Official https://www.harley-davidson.com

    Harley-Davidson USA — Don’t Wait. Ride Now. Get 3.99% APR & $0 Down* on Select 2025 Touring Models - Ends 12/31. Shop Motorcycles, Riding Gear, Accessories & More at Harley-Davidson.com. Shop By Model & Year.

  3. 3
    Honda® Motorcycles https://powersports.honda.com › motorcycles

    See Our New Models — Build Your Dream Bike, Compare Models, Request a Quote or Locate a Dealership Near You! Browse...

  4. 4
    Side by Sides and UTVs For Sale | Polaris Off-Road Vehicles https://www.polaris.com

    Polaris Off-Road Vehicles Take You Where Others Can't, Helping You Work And Play Outside. Versatile & Endlessly Customizable. There's A Polaris ATV & SxS Vehicle For Everyone. The Leader In Off Road. True On-Demand AWD.

  5. 5
    Yamaha Motorsports https://www.yamahamotorsports.com

    Motorcycle, ATV & Side-by-Side — Performance, Innovation & Adventure. A leader in motorsports for more than 50 years. Find out...

Copyright © Adthena. All rights reserved.

Cycle Trader entices with a vast selection of new and used motorcycles, while Harley-Davidson offers enticing financing on 2025 models. Honda invites customization and dealership connections. Polaris highlights off-road versatility, and Yamaha emphasizes performance and innovation in motorsports.

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