UK Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – UK

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.5619078732
75.4380921268
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 10%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
iscooterglobal.co.uk 19.45
isinwheel.co.uk 10.25
aliexpress.com 7.78
ebay.co.uk 6.81
halfords.com 6.57
funbikes.co.uk 4.95
mobilitypower.co.uk 4.26
scooter.co.uk 2.34
engwe.com 2.21
hitway.eu 2
others 33.38
  • iscooterglobal.co.uk - 19.45%
  • isinwheel.co.uk - 10.25%
  • aliexpress.com - 7.78%
  • ebay.co.uk - 6.81%
  • halfords.com - 6.57%
  • funbikes.co.uk - 4.95%
  • mobilitypower.co.uk - 4.26%
  • scooter.co.uk - 2.34%
  • engwe.com - 2.21%
  • hitway.eu - 2%
  • others - 33.38%

Copyright © Adthena. All rights reserved.

In the competitive landscape, iscooterglobal.co.uk leads with 19.45% click share, while ‘others’ collectively hold a significant 33.38%, showcasing diverse market participation.

Market Exposure

Share of Spend for the top 10 UK Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date iscooterglobal.co.uk isinwheel.co.uk ebay.co.uk aliexpress.com mobilitypower.co.uk halfords.com engwe.com hitway.eu funbikes.co.uk velobike.co.uk
2026/06/01 22.17% 11.84% 4.64% 12.29% 8.06% 3.13% 1.61% 2.25% 2.36% 1.47%
2026/06/02 21.72% 13.29% 5.75% 11.68% 6.01% 3.35% 1.61% 2.27% 3.43% 1.32%
2026/06/03 21.6% 12.83% 4.91% 2.47% 8.51% 2.89% 3.61% 1.99% 3.06% 2.91%
2026/06/04 21.82% 14.19% 6.82% 12.45% 9.84% 3.51% 2.08% 3.19% 0.8% 1.81%
2026/06/05 22.1% 13.06% 5.56% 11.82% 7.06% 3.52% 1.86% 1.97% 1.78% 3.32%
2026/06/06 19.78% 12.71% 5.18% 10.31% 7.31% 3.57% 4.27% 2.87% 2.58% 1.46%
2026/06/07 20.67% 13.21% 4.95% 7.99% 8.61% 2.71% 4.3% 1.8% 2.23% 2.31%
2026/06/08 24.96% 14.23% 4.55% 10.59% 4.75% 2.14% 3.83% 3.44% 1.87% 2.69%
2026/06/09 22% 12.81% 5.59% 11.58% 5.96% 3.31% 1.6% 2.18% 3.37% 1.3%
2026/06/10 21.7% 14.32% 6.79% 12.67% 9.03% 3.48% 2.09% 3.22% 0.83% 1.66%
2026/06/11 22% 12.97% 5.52% 11.76% 7% 3.51% 1.77% 1.84% 1.79% 3.31%
2026/06/12 19.71% 13.17% 5.4% 10.65% 6.1% 3.7% 4.46% 2.95% 2.66% 1.3%
2026/06/13 21.84% 14.88% 4.74% 8.41% 5.46% 2.73% 4.55% 1.83% 2.37% 1.48%
2026/06/14 24.15% 15.11% 4.69% 11.66% 3.15% 2.2% 4.17% 3.71% 2.05% 1.73%
2026/06/15 22.01% 14.04% 5.56% 14.45% 4.16% 3.21% 2.36% 3.11% 3.62% 1.09%
2026/06/16 21.95% 15.07% 7.13% 13.33% 6.39% 3.51% 2.18% 3.33% 0.92% 1.25%
2026/06/17 22.32% 14.21% 5.03% 8.01% 4.67% 3.26% 3% 2.94% 2.4% 1.82%
2026/06/18 20.14% 12.69% 5.21% 10.29% 4.02% 2.43% 2.76% 3.65% 2.3% 1.55%
2026/06/19 20.61% 14.6% 5.98% 9.88% 4.47% 2.84% 3.17% 2.77% 2.86% 1.93%
2026/06/20 20.25% 21.16% 4.8% 9.27% 0.16% 2.7% 1.78% 2.31% 1.3% 0%
2026/06/21 20.64% 14.76% 4.72% 6.91% 0.27% 3.72% 1.15% 2.03% 3.01% 0%
2026/06/22 23.98% 19.37% 6.69% 2.04% 0.14% 2.38% 2.03% 1.48% 1.41% 0%
2026/06/23 26.29% 17.75% 3.26% 2.88% 0.28% 1.48% 1.51% 1.35% 2.16% 0%
2026/06/24 18.42% 21.24% 4.63% 4.74% 0.3% 5.41% 0.35% 0.78% 1.7% 0%
2026/06/25 20.41% 15.69% 3.71% 7.22% 0.49% 1.51% 2% 0.9% 1.35% 0%
2026/06/26 19.58% 22.18% 5.54% 8% 3.62% 2.01% 2.08% 1.06% 0.8% 0%
2026/06/27 23.51% 20.19% 3.23% 10.43% 0.01% 1.97% 2.68% 1.62% 1.01% 0%
2026/06/28 25.43% 20.45% 5.95% 3.86% 2.33% 2.15% 1.83% 1.46% 0.83% 0%
2026/06/29 16.95% 10.41% 6.83% 4.04% 0.49% 2.92% 2.24% 1.15% 2.84% 0%
2026/06/30 31.7% 18.17% 5.73% 4.68% 3.69% 2.34% 1.83% 0.82% 0.66% 0%
  • iscooterglobal.co.uk
  • isinwheel.co.uk
  • ebay.co.uk
  • aliexpress.com
  • mobilitypower.co.uk
  • halfords.com
  • engwe.com
  • hitway.eu
  • funbikes.co.uk
  • velobike.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, iscooterglobal.co.uk led with fluctuating spend, peaking at 31.7%. isinwheel.co.uk and ebay.co.uk followed, showing varied trends. Aliexpress.com and mobilitypower.co.uk experienced notable shifts.

Market Exposure

Competitor Count for UK Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 249
2026/06/02 261
2026/06/03 277
2026/06/04 258
2026/06/05 286
2026/06/06 264
2026/06/07 252
2026/06/08 253
2026/06/09 251
2026/06/10 260
2026/06/11 272
2026/06/12 255
2026/06/13 246
2026/06/14 252
2026/06/15 239
2026/06/16 247
2026/06/17 283
2026/06/18 251
2026/06/19 261
2026/06/20 201
2026/06/21 198
2026/06/22 188
2026/06/23 192
2026/06/24 182
2026/06/25 189
2026/06/26 183
2026/06/27 180
2026/06/28 163
2026/06/29 173
2026/06/30 172

Copyright © Adthena. All rights reserved.

June began with a steady rise in distinct advertisers, peaking at 286 on June 5. However, a gradual decline followed, ending the month at 172.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fiido.com 1.48%
isinwheel.co.uk 1.44%
pureelectric.com 1.21%
suzuki.co.uk 1.15%
infinitymotorcycles.com 1.07%
velobike.co.uk -0.74%
iscooterglobal.co.uk -0.82%
halfords.com -2.28%
aliexpress.com -2.45%
mobilitypower.co.uk -2.95%

Copyright © Adthena. All rights reserved.

In the past month, fiido.com surged by 1.48%, while mobilitypower.co.uk dropped by 2.95%. Positive gains were also seen for isinwheel.co.uk and pureelectric.com, contrasting with declines for aliexpress.com and halfords.com.

Campaign Efficiency

UK Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date iscooterglobal.co.uk isinwheel.co.uk ebay.co.uk aliexpress.com halfords.com mobilitypower.co.uk crazybirdbike.co.uk engwe.com funbikes.co.uk hitway.eu
2026/06/01 18.27% 11.32% 6.73% 12.24% 3.65% 4.95% 2.21% 2.22% 3.11% 5.44%
2026/06/02 17.8% 12.54% 7.34% 13.4% 3.54% 3.3% 0.99% 2.44% 4.28% 5.9%
2026/06/03 17.93% 11.66% 7.53% 3.22% 2.85% 5.14% 1.14% 4.61% 4.36% 3.88%
2026/06/04 18.11% 12.44% 9.3% 14.41% 3.83% 6.01% 3.24% 2.16% 0.99% 4.75%
2026/06/05 17.57% 11.29% 7.7% 12.87% 3.91% 4.13% 0.83% 2.67% 2.47% 5.28%
2026/06/06 16.24% 10.46% 7.39% 10.16% 3.63% 4.57% 3.45% 4.02% 3.46% 4.51%
2026/06/07 16.65% 11.17% 7.06% 9.62% 3.22% 5.03% 2.65% 4.09% 3.01% 3.91%
2026/06/08 21.13% 12.49% 6.44% 10.15% 2.21% 3.29% 1.29% 3.67% 2.77% 3.79%
2026/06/09 18.04% 12.23% 7.13% 13.31% 3.51% 3.28% 0.98% 2.44% 4.22% 5.81%
2026/06/10 18.11% 12.63% 9.36% 14.77% 3.85% 5.58% 3.3% 2.2% 1.03% 4.88%
2026/06/11 17.59% 11.4% 7.75% 12.99% 3.94% 4.15% 0.81% 2.62% 2.51% 5.21%
2026/06/12 16.3% 10.66% 7.64% 10.52% 3.76% 3.82% 2.87% 4.2% 3.57% 4.73%
2026/06/13 17.58% 12.3% 6.78% 9.96% 3.24% 3.23% 2.58% 4.24% 3.19% 4.08%
2026/06/14 20.52% 13.11% 6.69% 11.01% 2.27% 2.2% 1.35% 3.94% 3.04% 4.07%
2026/06/15 17.92% 12.85% 6.96% 15.26% 3.39% 2.25% 1.03% 2.98% 4.44% 6.78%
2026/06/16 18.11% 13.08% 9.78% 15.28% 3.88% 3.84% 3.41% 2.25% 1.15% 4.97%
2026/06/17 17.88% 11.95% 7.2% 9.08% 2.92% 2.83% 1.74% 2.91% 3.05% 6.37%
2026/06/18 18.5% 11.09% 6.84% 11.5% 2.35% 2.34% 3.01% 2.85% 2.81% 6%
2026/06/19 17.05% 11.93% 8.61% 10.55% 2.66% 2.79% 2.03% 3.05% 3.84% 5.05%
2026/06/20 16.22% 17.62% 7.46% 7.78% 2.76% 0.16% 0.6% 1.56% 2.25% 2.24%
2026/06/21 16.12% 14.01% 6.44% 5.96% 4.24% 0.26% 0.46% 0.97% 4.68% 1.76%
2026/06/22 20.25% 16.48% 9.12% 2.21% 2.32% 0.13% 0.53% 1.7% 1.9% 3.42%
2026/06/23 22.15% 16.56% 4.34% 2.9% 1.45% 0.67% 0.36% 2.81% 3.55% 1.29%
2026/06/24 14.11% 19.49% 7.24% 4.06% 4.75% 0.29% 0.89% 0.27% 2.61% 0.8%
2026/06/25 17.01% 13.93% 6.68% 5.2% 1.83% 0.4% 1.66% 1.95% 2.03% 1%
2026/06/26 17.44% 19.61% 9.39% 5.9% 2.25% 2.68% 1.58% 2.06% 1.52% 1.01%
2026/06/27 20.16% 18.59% 5.07% 7.79% 2.43% 0.01% 1.49% 2.42% 1.63% 1.55%
2026/06/28 21.78% 18.09% 8.77% 5.14% 2.45% 1.32% 0.75% 1.59% 1.43% 1.26%
2026/06/29 14.52% 9.84% 10.64% 4.81% 2.94% 0.55% 1.3% 1.79% 4.03% 1.02%
2026/06/30 28.07% 16.29% 9.03% 4.6% 2.75% 2.66% 1.79% 1.79% 1.17% 0.83%
  • iscooterglobal.co.uk
  • isinwheel.co.uk
  • ebay.co.uk
  • aliexpress.com
  • halfords.com
  • mobilitypower.co.uk
  • crazybirdbike.co.uk
  • engwe.com
  • funbikes.co.uk
  • hitway.eu

Copyright © Adthena. All rights reserved.

In June 2026, iscooterglobal.co.uk led with fluctuating impressions, peaking at 28.07% on the 30th. isinwheel.co.uk saw a mid-month surge, while ebay.co.uk maintained steady growth. Aliexpress.com experienced a decline, ending at 4.6%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    iScooter® Off Road E-Scooter - iScooter® Delivery 2-3 Days https://www.iscooterglobal.co.uk

    iScooter UK | All-Terrain Electric Scooter | Free Delivery in 2-3 Days

  2. 2
    Electric Scooter for Sale | 0% Finance | isinwheel UK https://www.isinwheel.co.uk

    Discover the ultimate electric scooter for sale Explore top-quality, affordable isinwheel e scooters with unbeatable prices, powerful performance, and free UK delivery.

  3. 3
    Second Hand Electric Bikes https://www.mynextbike.co.uk

    Find the perfect second hand electric bike for sale. We have a wide range of used e-bikes available, so get in touch today to find out more.

  4. 4
    Motorcycle Helmets, Clothing, Jackets, Gloves, Boots & Accessories https://www.sportsbikeshop.co.uk

    Sportsbikeshop is the UK's number one online retailer of motorcycle helmets, clothing, parts & accessories. We have a fantastic range of products available from our website with Free Uk delivery on any order over... Click & Collect Available.

  5. 5
    Best electric bikes 2026, for every type of rider and budget - Best... https://www.which.co.uk

    Compare electric bikes from Halfords, Carrera, Trek, Giant, Cube and more

Copyright © Adthena. All rights reserved.

In the competitive landscape of electric mobility, iScooter and isinwheel captivate with promises of swift delivery and finance options. MyNextBike offers a sustainable choice with second-hand e-bikes, while Sportsbikeshop dominates in motorcycle gear. Which.co.uk guides consumers with comprehensive bike comparisons.

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