UK Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – UK

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.9536710784
87.0463289216
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 10%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
iscooterglobal.co.uk 20.73
isinwheel.co.uk 12.09
halfords.com 7.46
pureelectric.com 6.35
ebay.co.uk 4.87
bmw-motorrad.co.uk 3.65
funbikes.co.uk 3.36
infinitymotorcycles.com 3.21
sportsbikeshop.co.uk 2.97
suzuki.co.uk 2.81
others 32.5
  • iscooterglobal.co.uk - 20.73%
  • isinwheel.co.uk - 12.09%
  • halfords.com - 7.46%
  • pureelectric.com - 6.35%
  • ebay.co.uk - 4.87%
  • bmw-motorrad.co.uk - 3.65%
  • funbikes.co.uk - 3.36%
  • infinitymotorcycles.com - 3.21%
  • sportsbikeshop.co.uk - 2.97%
  • suzuki.co.uk - 2.81%
  • others - 32.5%

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In the competitive landscape, iscooterglobal.co.uk leads with 20.73% click share, while ‘others’ collectively hold 32.5%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 UK Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date iscooterglobal.co.uk isinwheel.co.uk halfords.com pureelectric.com mobilitypower.co.uk ebay.co.uk hitway.eu engwe.com fiido.com aliexpress.com
2026/04/01 31.22% 12.7% 5.48% 9.72% 2.95% 3.77% 2.06% 3.47% 0.63% 3.82%
2026/04/02 28.43% 16.57% 5.12% 8.06% 0.58% 1.26% 2.49% 3.38% 0.77% 4.73%
2026/04/03 26.81% 15.08% 2.22% 10.48% 3.76% 3.56% 3.02% 1.61% 0.52% 6.64%
2026/04/04 33.84% 12.93% 3.34% 7.77% 0.89% 2.81% 1.89% 1.74% 0.87% 3.74%
2026/04/05 30.49% 14.86% 3.18% 6.73% 5.53% 5.37% 2.15% 1.41% 0.55% 3.46%
2026/04/06 29.22% 13.41% 3.5% 7.35% 0.78% 7.09% 2.88% 2.31% 1.47% 3.8%
2026/04/07 27.03% 12.52% 3.75% 4.65% 0.6% 3.86% 8.85% 4.74% 1.65% 10.43%
2026/04/08 28.22% 7.43% 9.32% 5.19% 1.83% 4.17% 3.72% 2.22% 2.76% 2.92%
2026/04/09 31.87% 11.84% 6.26% 5.89% 1.59% 4.12% 2.09% 1.07% 0.75% 1.86%
2026/04/10 27.88% 13.05% 5.75% 4.51% 0.45% 4.64% 3.39% 1.67% 0.91% 1.62%
2026/04/11 20.78% 18.06% 8.36% 4.15% 0.41% 6.25% 2.88% 1.36% 2.34% 1.67%
2026/04/12 22.24% 11.24% 6.4% 5.12% 3.88% 3.43% 1.63% 2.5% 2.53% 3.7%
2026/04/13 31.43% 14.77% 3.13% 5.2% 0.8% 2.24% 1.25% 1.23% 2.72% 5.63%
2026/04/14 32.24% 12.46% 5.68% 3.22% 0.25% 4.42% 1.82% 1.41% 2.36% 5.46%
2026/04/15 30.97% 17.11% 6.82% 5.57% 0.34% 3.28% 1.3% 1.31% 2.04% 2.47%
2026/04/16 28% 23.6% 3.52% 7.18% 1.25% 3.24% 1.41% 1.85% 2.93% 1.73%
2026/04/17 27.1% 20.7% 6.51% 4.64% 0.22% 3.04% 1.99% 2.52% 4.11% 2.21%
2026/04/18 26.69% 16.94% 4.93% 3.5% 8.27% 4.72% 2.36% 1.85% 3.77% 2.59%
2026/04/19 32.43% 20.47% 3.03% 6.51% 0.05% 3.19% 1.4% 2.17% 2.95% 2.22%
2026/04/20 29.64% 21.08% 3.14% 8.33% 0.11% 2.63% 1.55% 1.54% 3.35% 4.45%
2026/04/21 22.69% 15.71% 4.43% 8.04% 0.12% 3.98% 2.28% 2.17% 3.74% 4.91%
2026/04/22 21% 12.35% 2.66% 5.48% 5.38% 6.35% 2.42% 2.6% 5.18% 4.19%
2026/04/23 21.18% 19.09% 4.81% 6.09% 2.73% 3.29% 3.48% 3.56% 5.11% 2%
2026/04/24 22.42% 18.95% 3.78% 3.45% 3.2% 7.21% 2.67% 1.78% 4.62% 2.03%
2026/04/25 26.82% 21.76% 4.03% 4.29% 0.4% 3.94% 2.4% 1.69% 3.33% 2.32%
2026/04/26 18.87% 13.38% 5.98% 2.33% 0.43% 8.63% 3.73% 2.74% 6.06% 1.77%
2026/04/27 25.02% 20.06% 3.01% 4.71% 0.54% 4.42% 2.37% 1.99% 2.43% 1.46%
2026/04/28 26.57% 8.95% 7.76% 6.78% 0.18% 3.98% 2.39% 2.12% 1.57% 2.93%
2026/04/29 26.86% 14.73% 8.35% 5.48% 4.75% 3.62% 2.21% 1.6% 1.43% 1.45%
2026/04/30 32.62% 15.05% 6% 5.27% 4.91% 2.33% 2.13% 1.99% 1.82% 0.51%
  • iscooterglobal.co.uk
  • isinwheel.co.uk
  • halfords.com
  • pureelectric.com
  • mobilitypower.co.uk
  • ebay.co.uk
  • hitway.eu
  • engwe.com
  • fiido.com
  • aliexpress.com

Copyright © Adthena. All rights reserved.

In April 2026, iscooterglobal.co.uk led PPC spend, peaking at 33.84% on April 4. isinwheel.co.uk saw fluctuations, ending at 15.05%. halfords.com and pureelectric.com maintained steady shares, while mobilitypower.co.uk and ebay.co.uk experienced varied trends. Overall, iscooterglobal.co.uk dominated the month’s PPC landscape.

Market Exposure

Competitor Count for UK Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 164
2026/04/02 178
2026/04/03 171
2026/04/04 165
2026/04/05 170
2026/04/06 179
2026/04/07 158
2026/04/08 154
2026/04/09 171
2026/04/10 160
2026/04/11 149
2026/04/12 131
2026/04/13 151
2026/04/14 164
2026/04/15 164
2026/04/16 155
2026/04/17 173
2026/04/18 160
2026/04/19 155
2026/04/20 163
2026/04/21 160
2026/04/22 150
2026/04/23 160
2026/04/24 159
2026/04/25 156
2026/04/26 143
2026/04/27 161
2026/04/28 149
2026/04/29 153
2026/04/30 147

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April saw fluctuating advertiser numbers, peaking at 179 on April 6, then gradually declining to 147 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
isinwheel.co.uk 2.38%
fiido.com 1.39%
funbikes.co.uk 0.52%
mobilitypower.co.uk 0.43%
revmonkeyuk.com 0.32%
pureelectric.com -0.84%
iscooterglobal.co.uk -0.91%
aliexpress.com -1.04%
scooter.co.uk -1.22%
halfords.com -1.29%

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In the past month, isinwheel.co.uk surged with a 2.38% click share increase, while halfords.com faced a 1.29% decline.

Campaign Efficiency

UK Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date iscooterglobal.co.uk isinwheel.co.uk halfords.com funbikes.co.uk pureelectric.com ebay.co.uk hitway.eu engwe.com fiido.com aliexpress.com
2026/04/01 25.13% 12.94% 5.05% 2.1% 7.16% 6.09% 2.29% 3.92% 0.62% 4.2%
2026/04/02 22.89% 17.44% 4.65% 2.63% 6.19% 1.96% 2.73% 3.5% 0.78% 4.3%
2026/04/03 20.77% 15.49% 2.09% 1.31% 7.7% 5.77% 3.14% 1.56% 0.48% 6.39%
2026/04/04 25.56% 13.02% 3.13% 1.78% 5.99% 4.46% 1.97% 1.76% 0.89% 3.39%
2026/04/05 24.21% 15.33% 2.92% 1.34% 5.17% 8.69% 2.37% 1.45% 0.61% 3.82%
2026/04/06 22.07% 12.66% 2.99% 1.62% 4.72% 11.97% 2.92% 2.35% 1.37% 4.71%
2026/04/07 14.47% 13.13% 1.99% 1.13% 1.69% 14.43% 12.16% 7.84% 1% 7.72%
2026/04/08 23.54% 7.43% 8.99% 2.31% 2.79% 6.98% 3.93% 2.24% 2.66% 3.45%
2026/04/09 26.14% 11.89% 5.88% 2.98% 3.85% 7.1% 2.3% 1.12% 0.72% 2.46%
2026/04/10 22.21% 13% 5.58% 3.61% 2.45% 7.67% 3.51% 1.71% 0.92% 1.6%
2026/04/11 15.6% 17.28% 7.56% 2.22% 2.36% 9.49% 2.81% 1.43% 2.13% 1.87%
2026/04/12 15.62% 11.17% 5.57% 3.2% 2.69% 5.28% 1.7% 2.98% 2.3% 3.37%
2026/04/13 24.93% 15.78% 3.19% 1.1% 3.68% 3.41% 1.38% 1.77% 3.27% 5.11%
2026/04/14 25.29% 12.41% 5.01% 0.83% 2.28% 7.73% 1.92% 1.46% 2.47% 4.9%
2026/04/15 24.69% 17.28% 6.09% 3.78% 4.21% 5.31% 1.27% 1.12% 1.91% 2.29%
2026/04/16 23.09% 24.44% 2.94% 2.2% 5.17% 4.83% 1.4% 1.77% 2.79% 1.75%
2026/04/17 21.57% 20.33% 5.54% 4.26% 3.51% 4.81% 2.01% 2.64% 4.01% 2.05%
2026/04/18 18.64% 15.39% 4.09% 4.24% 2.32% 6.93% 9.64% 5.54% 3.42% 2.51%
2026/04/19 25.73% 20.97% 2.8% 1.82% 4.92% 4.93% 1.44% 2.64% 2.99% 2.11%
2026/04/20 24.63% 22.09% 2.71% 3.98% 5.51% 4.09% 1.63% 1.52% 3.36% 4.12%
2026/04/21 18.09% 15.99% 3.73% 2.6% 5.86% 6.1% 2.3% 2.29% 3.82% 4.12%
2026/04/22 16.73% 11.77% 2.21% 2.04% 3.55% 9.39% 2.32% 2.39% 4.95% 3.47%
2026/04/23 16.09% 17.79% 3.65% 1.71% 3.67% 4.44% 3.4% 3.94% 5.16% 2.22%
2026/04/24 17.39% 17.55% 2.92% 3.21% 2.12% 10.74% 2.56% 1.94% 4.43% 2.21%
2026/04/25 21.17% 21.58% 3.51% 3.13% 3% 6.19% 2.39% 1.51% 3.31% 2.01%
2026/04/26 13.94% 12.14% 4.72% 4.24% 1.17% 12.88% 3.62% 2.79% 6.3% 1.89%
2026/04/27 20% 19.84% 2.6% 2.72% 3.56% 6.53% 2.34% 1.67% 2.42% 1.45%
2026/04/28 21.44% 8.46% 6.28% 4.17% 4.17% 6.16% 2.35% 2.02% 1.63% 4.06%
2026/04/29 22.2% 15.44% 6.75% 3.13% 4.37% 5.82% 2.35% 1.61% 1.56% 1.85%
2026/04/30 27.94% 15.87% 4.61% 4.2% 4.1% 3.81% 2.24% 2.2% 1.78% 0.68%
  • iscooterglobal.co.uk
  • isinwheel.co.uk
  • halfords.com
  • funbikes.co.uk
  • pureelectric.com
  • ebay.co.uk
  • hitway.eu
  • engwe.com
  • fiido.com
  • aliexpress.com

Copyright © Adthena. All rights reserved.

In April 2026, iscooterglobal.co.uk led with fluctuating impressions, peaking at 27.94% on the 30th. isinwheel.co.uk saw a mid-month surge, while ebay.co.uk had a notable spike on the 26th. The month concluded with iscooterglobal.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    How Much Does It Cost to Charge an Electric Car? | Carwow https://www.carwow.co.uk

    This guide will tell you the true cost of charging your electric car, including tariffs, battery size, and energy rates.

  2. 2
    Infinity Motorcycles Shop - Motorcycle Gear & Clothing https://www.infinitymotorcycles.com

    Infinity Motorcycles Motorcycle Clothing & Helmets Top Brands & Free Delivery. Browse From a Choice of Motorbike Clothing & Accessories From Our UK...

  3. 3
    Le Boat™ Ownership Programme - Cheap Canal Boats for Sale https://www.leboat.com

    Our Unbeatable Ownership Programme Makes Owning Your Own Canal Boat Simple & Worry Free. Specialists in Canal Boat Sales in the UK.

  4. 4
    Motorpoint Used Cars - Nobody Beats Us On Price https://www.motorpoint.co.uk

    Find your perfect used car at Motorpoint. Quality you can trust. Thousands of cars to choose from, with over 1,000 new cars added every week.

  5. 5
    Motorcycle Helmets, Clothing, Jackets, Gloves, Boots & Accessories https://www.sportsbikeshop.co.uk

    Sportsbikeshop is the UK's number one online retailer of motorcycle helmets, clothing, parts & accessories. We have a fantastic range of products available from our website with Free Uk delivery on any order over...

Copyright © Adthena. All rights reserved.

Carwow’s ad educates on electric car charging costs, while Infinity Motorcycles and Sportsbikeshop focus on top-brand gear and free delivery. Le Boat offers a worry-free ownership program for canal boats, and Motorpoint emphasizes unbeatable prices on quality used cars.

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