UK Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – UK

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.44758821208
92.5524117879
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 8%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
pureelectric.com 18.37
iscooterglobal.co.uk 14.07
isinwheel.co.uk 8.46
ebay.co.uk 4.73
aliexpress.com 4.47
halfords.com 4.2
bmw-motorrad.co.uk 3.67
scooter.co.uk 3.11
funbikes.co.uk 3
sportsbikeshop.co.uk 2.82
others 33.1
  • pureelectric.com - 18.37%
  • iscooterglobal.co.uk - 14.07%
  • isinwheel.co.uk - 8.46%
  • ebay.co.uk - 4.73%
  • aliexpress.com - 4.47%
  • halfords.com - 4.2%
  • bmw-motorrad.co.uk - 3.67%
  • scooter.co.uk - 3.11%
  • funbikes.co.uk - 3%
  • sportsbikeshop.co.uk - 2.82%
  • others - 33.1%

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In the PPC landscape, Pure Electric leads with 18.37% click share, followed by Iscooter Global at 14.07%. Others collectively hold a significant 33.1%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date iscooterglobal.co.uk pureelectric.com isinwheel.co.uk halfords.com engwe.com ebay.co.uk hitway.eu aliexpress.com mobilitypower.co.uk scooter.co.uk
2026/03/01 20.7% 17.58% 12.48% 4.86% 2.65% 5.18% 3.27% 5.02% 0.46% 0.6%
2026/03/02 26% 18.25% 18.86% 1.94% 1.82% 3.2% 1.93% 3.01% 2.95% 1.85%
2026/03/03 21.95% 9.01% 12.74% 6.18% 2.05% 4.83% 2.97% 6.7% 7.31% 1.6%
2026/03/04 17.98% 11.81% 12.57% 5.59% 3.42% 6.57% 2.74% 5.52% 8.25% 1.46%
2026/03/05 17.55% 17.55% 12.84% 3.29% 3.26% 4.14% 2.03% 6.33% 7.52% 2.76%
2026/03/06 21.26% 14.33% 10.68% 4.46% 3.31% 2.16% 1.47% 7.3% 6.31% 1.53%
2026/03/07 21.42% 15.27% 10.91% 3.14% 3.67% 3.18% 1.69% 11.12% 2.12% 1.29%
2026/03/08 18.86% 22.96% 9.52% 2.83% 3.47% 3.47% 1.51% 7.48% 0.81% 1.7%
2026/03/09 18.6% 23.9% 9.05% 6.38% 2.03% 5.02% 0.68% 3% 2.42% 2.52%
2026/03/10 18.57% 20.47% 9.06% 2.77% 5.85% 2.3% 2% 8.54% 1.25% 1.21%
2026/03/11 21.52% 21.74% 8.7% 4.43% 2.5% 2.44% 1.04% 3.12% 7.79% 1.05%
2026/03/12 18.87% 18.51% 6.59% 3.35% 2.38% 2.31% 1.23% 3.16% 11.77% 2.32%
2026/03/13 19.01% 22.38% 8.61% 2.11% 1.77% 1.66% 1.31% 5.46% 1.79% 1.66%
2026/03/14 18.39% 18.47% 9.28% 2.49% 1.76% 4.38% 1.22% 10.26% 0.45% 2.43%
2026/03/15 19.7% 25.06% 10.7% 1.38% 1.89% 3.61% 0.97% 5.24% 1% 3.51%
2026/03/16 18.48% 20.02% 6.92% 2.42% 1.22% 2.49% 0.87% 7.13% 9.6% 2.6%
2026/03/17 16.72% 19.79% 11.88% 2.05% 1.23% 2.51% 1.1% 9.88% 5.34% 2.93%
2026/03/18 16.18% 17.86% 9.3% 2.26% 1.42% 2.33% 1.01% 12.28% 3.51% 3.38%
2026/03/19 17.94% 22.86% 8.91% 0.04% 1.58% 2.97% 1.92% 7.97% 2.61% 4.94%
2026/03/20 16.73% 24.23% 8.01% 0.2% 1.46% 3.28% 1.3% 8.41% 2.39% 3.59%
2026/03/21 17.15% 22.05% 9.24% 0.93% 0.34% 4.72% 0.4% 12.86% 0.8% 2.71%
2026/03/22 15.64% 24.98% 9.25% 0.83% 1.03% 2.75% 1.53% 6.37% 6.33% 2.69%
2026/03/23 22.34% 23.01% 16.8% 1.7% 1.21% 3.03% 2.85% 6.47% 1.05% 0.31%
2026/03/24 16.65% 19.69% 11.82% 2.04% 1.22% 2.5% 1.1% 9.83% 5.32% 2.92%
2026/03/25 19.6% 30.21% 10.76% 1.6% 1.25% 2.19% 0.84% 4.53% 6.18% 0.26%
2026/03/26 27.64% 17.32% 14.44% 2.81% 1.28% 7.11% 0.84% 0.86% 0.47% 1.43%
2026/03/27 36.2% 19.81% 14.89% 1.97% 2.73% 3.35% 1.32% 1.27% 0.33% 1.36%
2026/03/28 30.64% 16% 8.58% 0.78% 3.12% 6.42% 2.12% 3.35% 0.65% 0.94%
2026/03/29 30.68% 27.41% 8.53% 1.45% 1.72% 3.46% 2.02% 1.34% 0.71% 0.46%
2026/03/30 34.28% 19.27% 14.74% 1.17% 2.58% 2.51% 0.74% 0.53% 0.51% 0.77%
2026/03/31 31.53% 22.41% 10.63% 3.53% 2.34% 2.26% 1.57% 0.97% 0.66% 0.38%
  • iscooterglobal.co.uk
  • pureelectric.com
  • isinwheel.co.uk
  • halfords.com
  • engwe.com
  • ebay.co.uk
  • hitway.eu
  • aliexpress.com
  • mobilitypower.co.uk
  • scooter.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, iscooterglobal.co.uk led with fluctuating spend, peaking at 36.20. Pureelectric.com maintained steady growth, while isinwheel.co.uk saw a decline. Halfords.com and engwe.com had minimal changes. Aliexpress.com and mobilitypower.co.uk experienced significant volatility. The month concluded with iscooterglobal.co.uk dominating.

Market Exposure

Competitor Count for UK Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 196
2026/03/02 186
2026/03/03 201
2026/03/04 197
2026/03/05 205
2026/03/06 187
2026/03/07 183
2026/03/08 179
2026/03/09 191
2026/03/10 191
2026/03/11 182
2026/03/12 192
2026/03/13 183
2026/03/14 172
2026/03/15 181
2026/03/16 193
2026/03/17 221
2026/03/18 182
2026/03/19 184
2026/03/20 180
2026/03/21 157
2026/03/22 153
2026/03/23 187
2026/03/24 221
2026/03/25 142
2026/03/26 149
2026/03/27 154
2026/03/28 163
2026/03/29 161
2026/03/30 159
2026/03/31 156

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March began with 196 advertisers, peaking at 221 mid-month. A decline followed, ending at 156.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
iscooterglobal.co.uk 3.8%
pureelectric.com 3.32%
isinwheel.co.uk 1.3%
skootz-electricscooters.com 0.73%
rapidscooter.co.uk 0.63%
aliexpress.com -0.88%
triumphmotorcycles.co.uk -1.1%
infinitymotorcycles.com -1.23%
mobilitypower.co.uk -1.5%
halfords.com -2.28%

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Pureelectric.com and Iscooterglobal.co.uk surged with click shares of 3.32% and 3.8%, respectively. Meanwhile, Halfords.com experienced a decline of 2.28%.

Campaign Efficiency

UK Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date iscooterglobal.co.uk pureelectric.com isinwheel.co.uk ebay.co.uk halfords.com engwe.com hitway.eu funbikes.co.uk aliexpress.com mobilitypower.co.uk
2026/03/01 16.35% 11.49% 12.54% 7.97% 4.02% 2.44% 3.21% 1.72% 4.91% 0.38%
2026/03/02 23.06% 12.35% 19.52% 6.1% 1.98% 1.73% 2.06% 1.57% 3.73% 1.94%
2026/03/03 17.43% 5.66% 12.45% 8.45% 5.62% 2.43% 3.42% 3.06% 7.15% 4.31%
2026/03/04 13.85% 5.4% 10.31% 11% 4.36% 6.16% 8.02% 2.52% 8.43% 3.44%
2026/03/05 13.85% 11.89% 13.22% 7.9% 3.55% 4.01% 2.68% 2.55% 6.93% 4.44%
2026/03/06 17.93% 10.54% 11.3% 3.78% 3.93% 3.88% 1.79% 2.23% 7.33% 3.99%
2026/03/07 16.71% 10.76% 11.06% 5.21% 3.01% 3.94% 1.97% 1.8% 11.06% 1.71%
2026/03/08 13.76% 15.01% 8.86% 5.98% 2.84% 3.25% 1.7% 0.59% 7.99% 0.69%
2026/03/09 14.24% 17.71% 8.08% 9.19% 5.41% 2.31% 0.73% 1.12% 3.38% 1.82%
2026/03/10 16.32% 13.78% 8.53% 3.89% 4% 6.85% 3.4% 0.98% 7.66% 0.95%
2026/03/11 17.24% 15.8% 8.84% 5.29% 4.14% 2.99% 1.31% 1.87% 3.64% 5.14%
2026/03/12 14.19% 13.53% 6.49% 4.72% 5.07% 2.66% 2.98% 1.49% 4.49% 7.38%
2026/03/13 15.33% 16.53% 9.25% 3.24% 2.2% 1.68% 1.42% 1.5% 5.38% 1.37%
2026/03/14 14.4% 12.64% 9.04% 8.48% 2.34% 1.73% 1.28% 3.63% 8.99% 0.36%
2026/03/15 15.92% 18.57% 10.81% 6.47% 1.45% 2.09% 1.14% 2.19% 5.68% 0.83%
2026/03/16 14.64% 15.15% 6.83% 4.57% 2.07% 1.34% 1% 1.59% 6.78% 6.24%
2026/03/17 14.11% 14.22% 12% 4.42% 2.03% 1.64% 2.18% 3.59% 9.98% 3.02%
2026/03/18 11.87% 12.42% 9.4% 4.55% 1.79% 1.43% 1.03% 5.6% 10.55% 2.49%
2026/03/19 13.9% 15.8% 8.51% 5.49% 0.05% 1.51% 2.13% 4.6% 7.09% 2.04%
2026/03/20 12.75% 16.45% 8.13% 5.73% 0.2% 1.46% 1.45% 5.25% 8.93% 1.6%
2026/03/21 13.07% 16.86% 8.91% 9.07% 1.02% 0.38% 0.47% 2.7% 10.79% 0.72%
2026/03/22 12.76% 18.24% 9.65% 4.44% 0.78% 0.85% 1.5% 5.38% 5.81% 3.31%
2026/03/23 18.57% 18.23% 18.62% 4.96% 1.86% 1.19% 3.3% 1.64% 5.99% 0.74%
2026/03/24 14.11% 14.22% 12% 4.42% 2.03% 1.64% 2.18% 3.59% 9.98% 3.02%
2026/03/25 18.24% 23.24% 11.91% 4.72% 1.75% 1.44% 1.03% 2.78% 4.16% 4.05%
2026/03/26 21.52% 12.8% 15.12% 12.83% 2.39% 1.43% 0.9% 2.89% 0.84% 0.33%
2026/03/27 31.93% 15.29% 15.47% 6.25% 1.83% 3.01% 1.53% 1.51% 1.44% 0.26%
2026/03/28 23.07% 9.45% 7.98% 12.09% 0.6% 2.88% 2.29% 5.83% 3.39% 0.51%
2026/03/29 26.09% 19.61% 9.25% 5.53% 1.4% 2% 2.5% 2.6% 1.52% 0.65%
2026/03/30 28.92% 13.98% 14.18% 4.59% 1.03% 2.91% 0.94% 2.06% 0.64% 0.41%
2026/03/31 25.67% 16.19% 11.02% 3.99% 3.67% 2.94% 1.97% 1.33% 1.11% 0.64%
  • iscooterglobal.co.uk
  • pureelectric.com
  • isinwheel.co.uk
  • ebay.co.uk
  • halfords.com
  • engwe.com
  • hitway.eu
  • funbikes.co.uk
  • aliexpress.com
  • mobilitypower.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, iscooterglobal.co.uk led with a significant rise, peaking at 31.93% on the 27th. Pureelectric.com and isinwheel.co.uk showed fluctuating trends, while ebay.co.uk and halfords.com had lower shares. Aliexpress.com saw a decline towards month-end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    A simple guide to electric car charging costs https://www.carwow.co.uk

    Discover the true cost of charging your EV, including tariffs, battery size, and energy rates

  2. 2
    Infinity Motorcycles Shop https://www.infinitymotorcycles.com

    Motorcycle Gear & Clothing — Infinity Motorcycles Motorcycle Clothing & Helmets Top Brands & Free Delivery. Browse From a Choice of Motorbike Clothing & Accessories From Our UK...

  3. 3
    Le Boat™ Ownership Programme - Cheap Canal Boats for Sale https://www.leboat.com

    Our Unbeatable Ownership Programme Makes Owning Your Own Canal Boat Simple & Worry Free. Specialists in Canal Boat Sales in the UK. Contact Us Today. Horizon Fleet Boat Sale.

  4. 4
    Pure Electric. Electric Scooters | UK E-Scooters https://www.pureelectric.com

    With cutting-edge technology and sleek design, our e-scooters deliver unrivalled performance, reliability, and style

  5. 5
    Motorcycle Helmets, Clothing, Jackets, Gloves, Boots & Accessories https://www.sportsbikeshop.co.uk

    Sportsbikeshop is the UK's number one online retailer of motorcycle helmets, clothing, parts & accessories. We have a fantastic range of products available from our website with Free Uk delivery on any order over...

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In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. Carwow.co.uk simplifies electric vehicle charging costs, appealing to eco-conscious consumers. Infinitymotorcycles.com and sportsbikeshop.co.uk dominate the motorcycle gear market with top brands and free delivery. Leboat.com offers a worry-free canal boat ownership program, while pureelectric.com showcases cutting-edge e-scooters, blending technology with style.

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