UK Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – UK

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 5.46884913082
94.5311508692
5%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 8%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 UK Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
iscooterglobal.co.uk 20.36
isinwheel.co.uk 14.02
pureelectric.com 6.61
ebay.co.uk 5.26
hitway.eu 4.57
aovopro.com 3.94
engwe-bikes-uk.com 3.38
alibaba.com 2.78
aliexpress.com 2.76
ienyrid.co.uk 2.4
others 33.92
  • iscooterglobal.co.uk - 20.36%
  • isinwheel.co.uk - 14.02%
  • pureelectric.com - 6.61%
  • ebay.co.uk - 5.26%
  • hitway.eu - 4.57%
  • aovopro.com - 3.94%
  • engwe-bikes-uk.com - 3.38%
  • alibaba.com - 2.78%
  • aliexpress.com - 2.76%
  • ienyrid.co.uk - 2.4%
  • others - 33.92%

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In the PPC landscape, iscooterglobal.co.uk leads with 20.36% click share, followed by isinwheel.co.uk at 14.02%. Others collectively hold 33.92%.

Market Exposure

Share of Spend for the top 10 UK Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date iscooterglobal.co.uk isinwheel.co.uk hitway.eu aovopro.com alibaba.com aliexpress.com pureelectric.com engwe-bikes-uk.com ebay.co.uk ienyrid.co.uk
2025/10/01 15.89% 13.52% 3.88% 2.29% 5.52% 2.9% 5.37% 3% 7.05% 1.06%
2025/10/02 18.73% 15.01% 4.36% 1.66% 5.36% 3.1% 5.97% 2.91% 6.86% 1.78%
2025/10/03 21.3% 11.82% 5.31% 1.57% 4.15% 5.28% 5.85% 3.85% 6.1% 2.07%
2025/10/04 22.71% 14.62% 6.48% 1.12% 2.21% 2.16% 7.28% 3.82% 5.16% 1.94%
2025/10/05 17.75% 15.49% 4.4% 1.85% 2.06% 4.68% 10.39% 1.99% 8.1% 2.55%
2025/10/06 21.77% 17.45% 6.03% 1.62% 2.33% 3.98% 6.7% 2.48% 6.04% 1.89%
2025/10/07 19.55% 17.94% 5.57% 2.18% 2.55% 2.69% 7.35% 5.84% 5% 2.28%
2025/10/08 14.93% 13.07% 5.52% 1.96% 5.09% 1.84% 7.82% 5.76% 4.91% 1.37%
2025/10/09 17.76% 11.67% 5.58% 0.49% 2.64% 2.09% 10.17% 6.76% 5.64% 2.1%
2025/10/10 18.54% 19.58% 5.35% 0.41% 3.17% 1.44% 7.39% 3.13% 6.8% 3.27%
2025/10/11 19.39% 15.79% 3.78% 0.4% 2.58% 2.06% 9.59% 2.48% 7.18% 2.01%
2025/10/12 20.76% 13.12% 4.2% 4.09% 1.2% 1.49% 7.12% 2.75% 7.16% 2.07%
2025/10/13 22.63% 13.87% 3.02% 7.01% 2.8% 2.86% 5.04% 2.78% 8.91% 1.52%
2025/10/14 22.65% 12.55% 5.32% 1.42% 2.3% 1.85% 5.62% 4.67% 5.8% 2.41%
2025/10/15 19.06% 11.84% 5.17% 1.86% 1.71% 2.3% 7.2% 5.71% 4.94% 3.01%
2025/10/16 16.79% 11.69% 5.68% 1.95% 2.56% 3.15% 5.35% 4.32% 7.5% 1.79%
2025/10/17 22.85% 14.52% 4.94% 5.37% 1.81% 3.65% 3.26% 4.05% 3.72% 3.97%
2025/10/18 21.16% 12.91% 3.72% 8.59% 2.92% 2.76% 3.81% 2.33% 2.98% 8.11%
2025/10/19 19.05% 18.08% 3.71% 10.45% 0.61% 2.06% 5.86% 3.03% 2.71% 2.7%
2025/10/20 21.7% 15.68% 4.92% 2.2% 1.33% 3.77% 6.69% 3.23% 4.51% 2.34%
2025/10/21 25.72% 18.9% 5.45% 2.29% 0.52% 2.06% 4.88% 4.46% 2.78% 1.57%
2025/10/22 19.82% 12% 5.54% 2.93% 0.84% 2.41% 7.47% 3.92% 2.98% 2.48%
2025/10/23 18.16% 12.19% 4.28% 3.15% 4.23% 3.08% 6.11% 4.42% 6.52% 1.76%
2025/10/24 22.27% 13.05% 3.95% 5.63% 1.55% 3.16% 8.3% 4.06% 2.9% 2%
2025/10/25 19.85% 11.94% 3.38% 6.51% 2.15% 3.65% 10.15% 3.55% 2.32% 2.95%
2025/10/26 19.82% 13.32% 4.59% 7.41% 1.57% 2.42% 6.89% 2.95% 2.05% 2.24%
2025/10/27 19.43% 8.72% 5.48% 6.91% 2.93% 2.13% 5.72% 3.05% 4.27% 2.84%
2025/10/28 20.62% 13.07% 6.13% 5.9% 0.52% 1.87% 8.77% 1.97% 2.99% 1.28%
2025/10/29 18.77% 15.35% 7.22% 5.96% 1.38% 3.21% 5.98% 4.26% 3.18% 1.55%
2025/10/30 25.59% 13.43% 7.54% 5.7% 2.07% 2.19% 5.34% 3.1% 3.34% 1.7%
2025/10/31 19.88% 12.44% 8.98% 4.85% 4.48% 4% 3.82% 3.62% 3.49% 1.01%
  • iscooterglobal.co.uk
  • isinwheel.co.uk
  • hitway.eu
  • aovopro.com
  • alibaba.com
  • aliexpress.com
  • pureelectric.com
  • engwe-bikes-uk.com
  • ebay.co.uk
  • ienyrid.co.uk

Copyright © Adthena. All rights reserved.

In October 2025, iscooterglobal.co.uk led with fluctuating spend, peaking at 25.72% on the 21st. isinwheel.co.uk saw a steady decline, while hitway.eu and aovopro.com experienced growth. By month’s end, iscooterglobal.co.uk maintained dominance.

Market Exposure

Competitor Count for UK Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 257
2025/10/02 257
2025/10/03 238
2025/10/04 239
2025/10/05 244
2025/10/06 241
2025/10/07 237
2025/10/08 248
2025/10/09 251
2025/10/10 251
2025/10/11 241
2025/10/12 229
2025/10/13 233
2025/10/14 248
2025/10/15 246
2025/10/16 242
2025/10/17 239
2025/10/18 242
2025/10/19 252
2025/10/20 244
2025/10/21 239
2025/10/22 254
2025/10/23 260
2025/10/24 262
2025/10/25 245
2025/10/26 219
2025/10/27 228
2025/10/28 233
2025/10/29 246
2025/10/30 219
2025/10/31 248

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, peaking at 262 on October 24th, before ending at 248.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aovopro.com 3.52%
peugeot.co.uk 0.83%
halfords.com 0.69%
iscooterglobal.co.uk 0.46%
scootercity.co.uk 0.36%
alibaba.com -0.61%
punkride.com -0.71%
quad-warehouse.com -0.72%
isinwheel.co.uk -1.29%
ebay.co.uk -3.06%

Copyright © Adthena. All rights reserved.

Aovopro.com surged with a 3.52% click share increase, while ebay.co.uk dropped by 3.06%. Peugeot.co.uk and Halfords.com also saw positive gains, contrasting with declines for isinwheel.co.uk and quad-warehouse.com.

Campaign Efficiency

UK Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date iscooterglobal.co.uk isinwheel.co.uk hitway.eu alibaba.com aovopro.com aliexpress.com pureelectric.com engwe-bikes-uk.com ebay.co.uk ienyrid.co.uk
2025/10/01 14.95% 13.2% 3.58% 6.12% 2.05% 2.86% 4.13% 3.06% 7.14% 0.96%
2025/10/02 18% 14.53% 4.03% 5.97% 1.54% 3.21% 4.85% 2.78% 6.86% 1.72%
2025/10/03 21.14% 11.49% 4.93% 4.82% 1.44% 5.44% 4.51% 3.76% 6.1% 1.94%
2025/10/04 23.39% 15.38% 6.09% 2.38% 1.06% 2.07% 5.64% 3.78% 4.87% 1.96%
2025/10/05 18.18% 15.84% 4.1% 2.13% 1.79% 4.74% 8.72% 2.08% 8.06% 2.45%
2025/10/06 22.4% 17.74% 5.66% 2.49% 1.53% 4.13% 4.75% 2.42% 6.21% 1.79%
2025/10/07 19.94% 18.11% 5.19% 2.81% 2.08% 2.46% 4.94% 5.85% 4.87% 2.18%
2025/10/08 14.74% 13.79% 5.15% 5.75% 2.03% 2.05% 4.39% 5.62% 4.92% 1.32%
2025/10/09 18.08% 12.13% 5.2% 3.01% 0.47% 2.05% 6.94% 6.78% 5.67% 2.09%
2025/10/10 19.08% 20.76% 4.95% 3.46% 0.45% 1.4% 4.64% 2.97% 6.91% 3.44%
2025/10/11 19.85% 16.59% 3.49% 2.78% 0.44% 1.91% 7.09% 2.41% 7.14% 2.21%
2025/10/12 21.07% 13.44% 3.77% 1.31% 4.51% 1.34% 5.14% 2.46% 7.3% 2.14%
2025/10/13 22.8% 14.38% 2.57% 2.8% 7.48% 2.88% 3.74% 2.42% 8.86% 1.5%
2025/10/14 22.69% 12.33% 4.67% 2.36% 1.46% 1.73% 5.06% 4.15% 5.88% 2.42%
2025/10/15 18.92% 11.75% 4.61% 1.81% 1.94% 2.24% 6.39% 5.32% 4.91% 3.5%
2025/10/16 16.44% 11.32% 4.83% 2.87% 2.07% 2.99% 4.67% 3.9% 7.63% 1.77%
2025/10/17 22.17% 13.72% 4.06% 1.63% 5.82% 3.45% 3% 3.5% 3.3% 4.07%
2025/10/18 20.49% 12.13% 3.01% 3.04% 9.06% 2.65% 3.45% 2.01% 2.86% 8.15%
2025/10/19 18.44% 17.44% 3.15% 0.61% 10.82% 2.08% 5.16% 2.65% 2.5% 2.82%
2025/10/20 21.14% 15.17% 4.24% 1.38% 2.24% 3.64% 6.59% 2.92% 4.23% 2.41%
2025/10/21 25.05% 18.35% 4.8% 0.51% 2.32% 2.06% 4.71% 4.25% 2.7% 2.08%
2025/10/22 18.81% 11.29% 4.8% 0.77% 3.06% 2.31% 7.36% 3.74% 2.96% 2.89%
2025/10/23 16.38% 11.1% 3.79% 4.1% 3.02% 3.27% 5.6% 4.2% 6.36% 2.45%
2025/10/24 20.97% 12.49% 3.66% 1.56% 5.59% 3.22% 8.28% 3.88% 2.71% 1.98%
2025/10/25 19.1% 11.48% 2.97% 2.23% 6.64% 3.66% 10.14% 3.35% 2.15% 2.99%
2025/10/26 18.76% 12.62% 4.21% 1.4% 7.26% 2.36% 7.21% 2.75% 1.93% 2.25%
2025/10/27 18.19% 8.2% 5.01% 2.93% 6.75% 2.24% 5.43% 2.77% 4.24% 2.99%
2025/10/28 19.34% 12.59% 5.57% 0.63% 5.79% 1.85% 8.66% 1.83% 2.96% 1.32%
2025/10/29 17.66% 14.96% 6.48% 1.64% 5.86% 3.02% 5.8% 3.88% 2.9% 1.51%
2025/10/30 24.27% 13.06% 6.89% 2.16% 5.89% 2.24% 5.11% 2.92% 3.64% 1.68%
2025/10/31 19.11% 12.09% 8.27% 4.94% 4.77% 3.69% 3.59% 3.36% 3.35% 0.99%
  • iscooterglobal.co.uk
  • isinwheel.co.uk
  • hitway.eu
  • alibaba.com
  • aovopro.com
  • aliexpress.com
  • pureelectric.com
  • engwe-bikes-uk.com
  • ebay.co.uk
  • ienyrid.co.uk

Copyright © Adthena. All rights reserved.

In October 2025, iscooterglobal.co.uk led with fluctuating impressions, peaking mid-month. isinwheel.co.uk showed a steady decline, while hitway.eu and aovopro.com gained momentum. The month concluded with iscooterglobal.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    AOVO PRO Electric Scooter Official Store https://www.aovopro.com

    Aovo Pro Electric Scooter Official Store – M365 Pro | ES80 | Esmax. No taxes and duties. 30 days money back. 2 years warranty. AOVOPRO official. Free shipping. Models: ES80, ESMAX, G63.

  2. 2
    Electric Scooter for Adults - iScooter® Delivery 2-3 Days https://www.iscooterglobal.co.uk

    24/7 Customer Service & 180 Days Warranty. iScooter® E-Scooter. Shop Now

  3. 3
    iSinwheel® Black Friday Deal https://www.isinwheel.co.uk

    1-3 Days Delivery — isinwheel Black Friday Early Deal from now on, shop e-scooter with great discount. 1-3 Days Delivery | 30 Days Return | 2 Years Warranty - Shop worry free. 14 Days No Reason Returns.

  4. 4
    Best Electric Scooters - Free Next Working Day Delivery https://www.pureelectric.com

    Make every ride smoother with Pure Air5’s high-spec design and advanced ride performance.

  5. 5
    Motorcycle Helmets, Clothing, Jackets, Gloves, Boots & Accessories https://www.sportsbikeshop.co.uk

    Sportsbikeshop is the UK's number one online retailer of motorcycle helmets, clothing, parts & accessories. We have a fantastic range of products available from our website with Free Uk delivery on any order over... Click & Collect Available.

Copyright © Adthena. All rights reserved.

In the competitive world of electric scooters, AOVO PRO stands out with its promise of no taxes, free shipping, and a 2-year warranty. iScooter® emphasizes quick delivery and robust customer service, while iSinwheel® entices with Black Friday deals and easy returns. Pure Electric highlights advanced ride performance, and Sportsbikeshop dominates the motorcycle gear market with extensive product offerings and free UK delivery.

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