UK Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – UK

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.5557659534
74.4442340466
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 11%
Navigational 2%
Seasonal 0%
Local 1%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
iscooterglobal.co.uk 26.7
isinwheel.co.uk 16.44
halfords.com 5.69
funbikes.co.uk 5.22
aliexpress.com 5.17
ebay.co.uk 5.04
envirorides.co.uk 2.34
rapidscooter.co.uk 1.99
scooter.co.uk 1.85
pureelectric.com 1.84
others 27.72
  • iscooterglobal.co.uk - 26.7%
  • isinwheel.co.uk - 16.44%
  • halfords.com - 5.69%
  • funbikes.co.uk - 5.22%
  • aliexpress.com - 5.17%
  • ebay.co.uk - 5.04%
  • envirorides.co.uk - 2.34%
  • rapidscooter.co.uk - 1.99%
  • scooter.co.uk - 1.85%
  • pureelectric.com - 1.84%
  • others - 27.72%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for the automotive sector, iscooterglobal.co.uk leads with a 26.7% click share. Meanwhile, ‘others’ collectively hold the largest share at 27.72%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date iscooterglobal.co.uk isinwheel.co.uk aliexpress.com ebay.co.uk envirorides.co.uk halfords.com scooter.co.uk funbikes.co.uk rapidscooter.co.uk pureelectric.com
2026/07/01 31.83% 17.07% 6.41% 3.61% 0.2% 3.12% 1.17% 1.31% 0.92% 0.33%
2026/07/02 30.2% 16.73% 6.38% 2.33% 1.3% 2.26% 0.94% 1.21% 0.5% 1.58%
2026/07/03 28.77% 17.91% 8.13% 4.64% 3.54% 3.75% 0.71% 1.19% 1.37% 2.43%
2026/07/04 29.17% 20.18% 9.19% 3.76% 2.49% 5.66% 2.55% 0.9% 1.4% 2.11%
2026/07/05 26.88% 20.13% 6.76% 4.8% 0.31% 5.99% 2.83% 1.7% 1.24% 2.35%
2026/07/06 32.47% 21.51% 6.46% 3.88% 4.25% 5.62% 1.57% 1% 1.98% 2.59%
2026/07/07 26.7% 18.72% 8.62% 3.39% 4.19% 6.8% 1.99% 3.74% 1.1% 1.03%
2026/07/08 28.13% 16.87% 7.12% 5.33% 3.39% 4.91% 1.56% 3.99% 2.21% 2.19%
2026/07/09 31.44% 22.11% 3.57% 3.65% 3.98% 4.31% 1.32% 5.18% 3.22% 0.68%
2026/07/10 31.01% 21.67% 1.77% 4.53% 2.1% 3.8% 1.78% 2.86% 1.64% 1.28%
2026/07/11 27.9% 18.59% 6.49% 5.45% 2.64% 3.97% 2.68% 3.4% 1.12% 1.3%
2026/07/12 31.55% 20.25% 7.54% 4.14% 2.14% 5.16% 2.23% 2.22% 1.38% 0.87%
2026/07/13 30.21% 20.1% 9.18% 3.38% 3.59% 5.71% 1.45% 2.95% 3.17% 2.35%
2026/07/14 29.18% 20.45% 6.94% 3.59% 3.47% 6.27% 1.66% 3% 3.19% 1.48%
2026/07/15 24.93% 21.32% 7.11% 3.72% 2.69% 5.2% 1.4% 4.48% 2% 2.19%
2026/07/16 25.55% 14.4% 10.3% 3.34% 0.49% 3.31% 0.27% 1.1% 0.45% 0.29%
2026/07/17 26.05% 20.45% 7.7% 2.35% 1.32% 3.7% 0.36% 1.43% 1.08% 3.47%
2026/07/18 22.29% 13.37% 12.02% 3.84% 1.64% 7.38% 1.32% 1.02% 0.68% 4.04%
2026/07/19 27.68% 20.71% 7.45% 1.47% 0.07% 8.23% 0.82% 0.61% 0.01% 2.06%
2026/07/20 22.27% 10.38% 7.17% 2.21% 0.09% 3.03% 2.54% 1.94% 0.12% 3.15%
2026/07/21 29.14% 20.42% 6.93% 3.62% 3.47% 6.26% 1.66% 3% 3.18% 1.48%
2026/07/22 24.86% 21.69% 6.57% 3.83% 3.38% 5.2% 1.42% 2.86% 2.72% 1.72%
2026/07/23 25.69% 20.73% 7.04% 6.01% 2.93% 4.06% 1.18% 3.67% 0.88% 2.53%
2026/07/24 26.45% 19.18% 5.78% 4.38% 1.48% 6.86% 1.85% 3.41% 2.42% 1.72%
2026/07/25 29.08% 17.47% 6.77% 4.47% 3.76% 3.95% 1.5% 3.78% 2.31% 3.12%
2026/07/26 29.63% 22.21% 4.6% 3.84% 2.23% 4.25% 1.98% 3.45% 2.8% 2.77%
2026/07/27 31.48% 17.99% 6.47% 3.72% 2.22% 4.49% 2.17% 1.27% 2.36% 3.32%
2026/07/28 25.84% 20.61% 4.82% 4.86% 1.78% 4.12% 1.97% 1.87% 1.08% 1.95%
2026/07/29 29.93% 21.9% 7.34% 4.19% 2.12% 4.69% 1.73% 1.96% 0.76% 1.76%
2026/07/30 28.8% 22.25% 7.54% 5.31% 2.77% 1.66% 2.96% 1.36% 2.96% 2.44%
2026/07/31 29.43% 23.37% 5.03% 3.62% 3.32% 3.3% 2.36% 2.09% 1.69% 1.5%
  • iscooterglobal.co.uk
  • isinwheel.co.uk
  • aliexpress.com
  • ebay.co.uk
  • envirorides.co.uk
  • halfords.com
  • scooter.co.uk
  • funbikes.co.uk
  • rapidscooter.co.uk
  • pureelectric.com

Copyright © Adthena. All rights reserved.

In July 2026, iscooterglobal.co.uk led PPC spend, peaking at 32.47% on July 6. isinwheel.co.uk followed, ending strong at 23.37%. Aliexpress.com fluctuated, closing at 5.03%. ebay.co.uk and envirorides.co.uk showed modest gains.

Market Exposure

Competitor Count for UK Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 153
2026/07/02 170
2026/07/03 185
2026/07/04 225
2026/07/05 214
2026/07/06 196
2026/07/07 191
2026/07/08 203
2026/07/09 205
2026/07/10 220
2026/07/11 240
2026/07/12 213
2026/07/13 227
2026/07/14 241
2026/07/15 217
2026/07/16 180
2026/07/17 155
2026/07/18 144
2026/07/19 143
2026/07/20 161
2026/07/21 241
2026/07/22 240
2026/07/23 241
2026/07/24 233
2026/07/25 238
2026/07/26 248
2026/07/27 229
2026/07/28 217
2026/07/29 175
2026/07/30 164
2026/07/31 166

Copyright © Adthena. All rights reserved.

July began with 153 advertisers, peaking at 248 mid-month. A decline followed, ending with 166.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pureelectric.com 0.66%
engwe.com 0.43%
triumphmotorcycles.co.uk 0.43%
beyondpev.com 0.39%
infinitymotorcycles.com 0.34%
quad-warehouse.com -0.36%
funbikes.co.uk -0.53%
aovopro.com -0.54%
halfords.com -0.89%
iscooterglobal.co.uk -1.4%

Copyright © Adthena. All rights reserved.

In the past month, pureelectric.com surged with a 0.66 increase, while iscooterglobal.co.uk faced a -1.4 decline in click share.

Campaign Efficiency

UK Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date iscooterglobal.co.uk isinwheel.co.uk aliexpress.com ebay.co.uk engwe.com envirorides.co.uk halfords.com funbikes.co.uk rapidscooter.co.uk crazybirdbike.co.uk
2026/07/01 26.18% 16.92% 6.87% 5.47% 1.93% 0.19% 3.08% 2.22% 0.83% 1.06%
2026/07/02 26.26% 18.11% 6.44% 3.59% 1.88% 1.5% 2.5% 2.16% 0.36% 1.94%
2026/07/03 22.3% 18.26% 9.46% 7.28% 0.67% 3.54% 3.6% 1.92% 1.26% 0.96%
2026/07/04 25.1% 20.46% 9.62% 5.12% 0.64% 2.62% 5.44% 1.39% 1.29% 1.16%
2026/07/05 22.14% 18.82% 7.29% 6.3% 1.45% 0.29% 5.26% 2.19% 0.99% 3.64%
2026/07/06 28.62% 22.93% 7.09% 5.02% 0.83% 4.44% 4.92% 1.22% 1.69% 0.9%
2026/07/07 23.17% 19.44% 9.3% 4.63% 0.89% 4.37% 6.8% 4.66% 0.99% 0.9%
2026/07/08 23.08% 16.13% 7.62% 7.71% 1.32% 3.53% 4.83% 5.49% 1.81% 1.73%
2026/07/09 25.22% 21.19% 5.72% 7.35% 1.26% 3.57% 3.61% 6.34% 2.52% 2.84%
2026/07/10 26.14% 21.31% 1.96% 5.86% 1.76% 1.92% 4.13% 3.2% 1.29% 5.2%
2026/07/11 22.11% 17.46% 6.56% 7.44% 1.84% 2.41% 4.18% 4.53% 0.91% 3.02%
2026/07/12 26.7% 20.44% 8.31% 4.92% 0.8% 2% 4.48% 2.65% 1.23% 3.61%
2026/07/13 26.24% 20.54% 9.72% 4.55% 0.71% 3.66% 5.18% 3.83% 2.89% 1.08%
2026/07/14 25.37% 20.85% 7.25% 5.15% 0.97% 3.46% 5.56% 4.06% 2.83% 0.97%
2026/07/15 20.96% 21.51% 7.53% 5.22% 1.22% 2.74% 4.47% 5.8% 1.78% 1.33%
2026/07/16 22.03% 13.77% 10.82% 4.66% 2.02% 0.38% 3.47% 1.6% 0.38% 1.38%
2026/07/17 21.37% 20.77% 7.71% 3.08% 1.82% 1.37% 3.43% 2.36% 1.05% 1.18%
2026/07/18 19.27% 13.56% 11.98% 4.76% 2.13% 1.57% 7.47% 1.32% 0.85% 2.45%
2026/07/19 26.1% 20.9% 7.34% 1.98% 1.77% 0.07% 7.86% 0.9% 0.01% 1.23%
2026/07/20 20.62% 9.22% 7.47% 3.55% 5.14% 0.07% 3.84% 2.43% 0.12% 7.93%
2026/07/21 25.37% 20.85% 7.25% 5.15% 0.97% 3.46% 5.56% 4.06% 2.83% 0.97%
2026/07/22 21.36% 21.06% 6.62% 5.08% 0.74% 3.47% 4.99% 4.14% 2.4% 1.87%
2026/07/23 20.63% 18.8% 7.85% 8.17% 3.66% 2.43% 3.86% 3.87% 0.69% 3.03%
2026/07/24 23.39% 17.95% 6.41% 5.57% 1.85% 1.39% 5.54% 4.77% 1.96% 3.48%
2026/07/25 24.39% 16.66% 7.93% 6.03% 2.3% 3.67% 3.89% 4.7% 2.03% 1.4%
2026/07/26 22.6% 21.38% 5.64% 4.73% 4.18% 1.74% 3.2% 3.54% 2.77% 4.22%
2026/07/27 27.03% 21.67% 5.5% 6.89% 1.11% 1.84% 3.42% 1.1% 1.61% 2.5%
2026/07/28 19.44% 19.57% 8.11% 5.48% 10.06% 1.46% 2.92% 1.74% 0.85% 3.95%
2026/07/29 26.44% 22.26% 7.87% 5.64% 1.29% 2.14% 4.09% 2.9% 0.66% 1.64%
2026/07/30 25.72% 23.74% 7.86% 6.44% 1.33% 2.75% 1.64% 1.93% 2.94% 1.42%
2026/07/31 25.63% 24.24% 4.89% 4.64% 3.24% 3.18% 2.92% 2.75% 1.54% 0.88%
  • iscooterglobal.co.uk
  • isinwheel.co.uk
  • aliexpress.com
  • ebay.co.uk
  • engwe.com
  • envirorides.co.uk
  • halfords.com
  • funbikes.co.uk
  • rapidscooter.co.uk
  • crazybirdbike.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, iscooterglobal.co.uk led with fluctuating impressions, peaking at 28.62%. isinwheel.co.uk showed steady growth, ending at 24.24%. Aliexpress.com and ebay.co.uk had varied trends, while engwe.com and envirorides.co.uk saw modest gains. Halfords.com and funbikes.co.uk maintained mid-range shares. Rapidscooter.co.uk and crazybirdbike.co.uk had lower, yet consistent, impressions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    Adult Electric Scooter | E Scooter for Sale UK | iScooter UK https://www.iscooterglobal.co.uk

    shop top-quality electric scooters for adults in the uk. discover powerful, reliable e-scooters with great discounts—perfect for city commuting and off-road travel.

  2. 2
    Second Hand Electric Bikes https://www.mynextbike.co.uk

    Find the perfect second hand electric bike for sale. We have a wide range of used e-bikes available, so get in touch today to find out more. Second Hand Premium Bikes. UK's Trusted Marketpace. Huge Collection. Collection & Delivery. 0% Financing Option. Buyers/Sellers Protection.

  3. 3
    Pure Electric Official Store - Top Rated E-Scooters UK https://www.pureelectric.com › electric › scooters

    Compare top-rated scooters and find the right model for your lifestyle today.

  4. 4
    SPORTSBIKESHOP - Motorcycle Helmets, Clothing, Jackets, Gloves https://www.sportsbikeshop.co.uk

    Sportsbikeshop is the UK's number one online retailer of motorcycle helmets, clothing, parts & accessories. We have a fantastic range of products available from our website with Free Uk delivery on any order over... Click & Collect Available.

  5. 5
    Best electric bikes 2026, for every type of rider and budget - Best... https://www.which.co.uk

    The best electric bikes for every rider and budget, expertly tested and reviewed. Honest & Unbiased Reviews. Rigorous Product Testing. Types: Which? Full Access, Which? Magazine, Which? Digital, Which? Gardening, Which? Money, Which?

Copyright © Adthena. All rights reserved.

In the competitive landscape of electric mobility, iScooter UK stands out with its focus on quality and versatility, appealing to urban commuters and adventurers alike. MyNextBike.co.uk taps into the sustainable trend with second-hand e-bikes, offering financial flexibility and protection. Pure Electric emphasizes lifestyle alignment with top-rated scooters, while Sportsbikeshop.co.uk dominates the motorcycle gear market with extensive offerings and convenience. Which.co.uk provides trusted, comprehensive reviews, guiding consumers through diverse electric bike options.

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