UK Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – UK

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.7984159909
77.2015840091
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 9%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
iscooterglobal.co.uk 19.14
isinwheel.co.uk 9.86
halfords.com 7.39
funbikes.co.uk 7
mobilitypower.co.uk 6.78
ebay.co.uk 5.96
pureelectric.com 4.8
aliexpress.com 2.69
engwe.com 2.04
hitway.eu 1.78
others 32.56
  • iscooterglobal.co.uk - 19.14%
  • isinwheel.co.uk - 9.86%
  • halfords.com - 7.39%
  • funbikes.co.uk - 7%
  • mobilitypower.co.uk - 6.78%
  • ebay.co.uk - 5.96%
  • pureelectric.com - 4.8%
  • aliexpress.com - 2.69%
  • engwe.com - 2.04%
  • hitway.eu - 1.78%
  • others - 32.56%

Copyright © Adthena. All rights reserved.

In the PPC landscape, iscooterglobal.co.uk leads with 19.14% click share, while ‘others’ collectively hold 32.56%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date iscooterglobal.co.uk isinwheel.co.uk mobilitypower.co.uk aliexpress.com ebay.co.uk funbikes.co.uk engwe.com halfords.com velobike.co.uk pureelectric.com
2026/05/01 23.89% 20.63% 0.84% 3.01% 6.67% 1.52% 1.9% 3.1% 0% 5.49%
2026/05/02 25.73% 23.59% 0.6% 4.68% 3.81% 1.45% 1.46% 4.31% 0% 4.54%
2026/05/03 19.88% 12.16% 0.69% 5.8% 6.99% 1.98% 2.58% 6.27% 0% 5.5%
2026/05/04 27.17% 21.42% 0.4% 2.94% 3.8% 0.91% 1.84% 2.23% 0% 5.81%
2026/05/05 30.07% 12.42% 0.12% 6.26% 2.32% 1.37% 2.7% 3.27% 0.01% 10.77%
2026/05/06 29.58% 16.4% 0.82% 3.8% 3.75% 2.19% 1.86% 6.34% 0% 9.58%
2026/05/07 32.95% 16.68% 1.58% 3.15% 2.57% 1.42% 1.82% 4.66% 0.02% 9.07%
2026/05/08 23.97% 19.33% 0.22% 1.9% 6.05% 1.79% 2.4% 3.61% 0.06% 7.93%
2026/05/09 30.54% 23.72% 0.21% 1.89% 3.14% 1.77% 1.64% 4.2% 0% 6.05%
2026/05/10 29.8% 18.34% 0.38% 1.47% 5.68% 1.13% 1.69% 5.14% 0% 6.73%
2026/05/11 15.49% 11.49% 22.3% 3.21% 4.42% 2.7% 1.29% 7.11% 0.74% 5.74%
2026/05/12 17.92% 12.89% 9.7% 2.6% 4.97% 2.58% 5.07% 8.59% 2% 4.7%
2026/05/13 26.31% 15.7% 3.77% 2.98% 4.99% 2.89% 3.29% 5.79% 0.48% 5.28%
2026/05/14 23.29% 11.85% 6.48% 2.09% 4.87% 5.01% 3.76% 7.09% 0.28% 6.12%
2026/05/15 23.9% 19.27% 0.22% 1.9% 6.04% 1.79% 2.49% 3.6% 0.06% 7.91%
2026/05/16 22.37% 13.94% 12.2% 3.54% 4.68% 3.66% 1.87% 3.53% 2.57% 4.07%
2026/05/17 22.59% 14.69% 11.06% 2.05% 5.75% 3.72% 2.34% 3.34% 3.16% 3.14%
2026/05/18 22.03% 12.87% 10.7% 5.27% 5.08% 3.72% 1.69% 4.23% 1.83% 3.49%
2026/05/19 21.58% 9.9% 10.05% 5.53% 6.05% 3.73% 3.44% 3.92% 1.14% 4.12%
2026/05/20 23.77% 9.7% 11.32% 5.15% 6.1% 3.04% 2.29% 2.92% 3.14% 3.27%
2026/05/21 23.09% 10.12% 9.05% 3.52% 5.36% 3.54% 4.32% 2.81% 4.21% 4.65%
2026/05/22 21.92% 7.74% 15.37% 4.09% 4.76% 3.08% 2.92% 3.06% 5.29% 3.5%
2026/05/23 23.87% 11.9% 9.12% 3.21% 5.82% 3.82% 2.1% 3.38% 5.72% 4.14%
2026/05/24 27.36% 10.89% 10.41% 1.98% 6.1% 3.19% 1.26% 2.09% 5.04% 4.17%
2026/05/25 22.1% 11.16% 13.02% 3.06% 5.78% 4.02% 1.79% 3.85% 2.17% 3.65%
2026/05/26 24.09% 11.29% 6.65% 1.67% 4.58% 3.13% 5.72% 3.47% 5.01% 1.94%
2026/05/27 21.62% 11.66% 9.8% 2.28% 5.14% 3.41% 3.81% 3.02% 3.21% 2.29%
2026/05/28 24.21% 11.44% 7.68% 1.7% 4.8% 3.73% 2.79% 2.5% 2.14% 3.42%
2026/05/29 22.05% 12.32% 10.78% 3.09% 4.36% 2.41% 3.31% 2.38% 3.61% 3.46%
2026/05/30 24.28% 11.08% 11.74% 4.85% 3.76% 2.52% 2.47% 3.48% 2.3% 2.77%
2026/05/31 24.76% 10.09% 8.13% 6.11% 4.34% 3.76% 3.61% 2.87% 2.59% 1.45%
  • iscooterglobal.co.uk
  • isinwheel.co.uk
  • mobilitypower.co.uk
  • aliexpress.com
  • ebay.co.uk
  • funbikes.co.uk
  • engwe.com
  • halfords.com
  • velobike.co.uk
  • pureelectric.com

Copyright © Adthena. All rights reserved.

In May 2026, iscooterglobal.co.uk led PPC spend, peaking mid-month. isinwheel.co.uk saw a decline, while mobilitypower.co.uk surged briefly. Aliexpress.com and ebay.co.uk maintained steady shares. The month ended with iscooterglobal.co.uk dominant.

Market Exposure

Competitor Count for UK Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 166
2026/05/02 152
2026/05/03 149
2026/05/04 162
2026/05/05 154
2026/05/06 163
2026/05/07 160
2026/05/08 171
2026/05/09 165
2026/05/10 164
2026/05/11 236
2026/05/12 263
2026/05/13 244
2026/05/14 239
2026/05/15 171
2026/05/16 234
2026/05/17 232
2026/05/18 230
2026/05/19 230
2026/05/20 228
2026/05/21 239
2026/05/22 245
2026/05/23 237
2026/05/24 242
2026/05/25 250
2026/05/26 274
2026/05/27 269
2026/05/28 263
2026/05/29 255
2026/05/30 245
2026/05/31 250

Copyright © Adthena. All rights reserved.

May began with 166 advertisers, fluctuating initially, then surged mid-month to 263. The month concluded with a stable 250, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mobilitypower.co.uk 2.73%
funbikes.co.uk 1.77%
velobike.co.uk 1.53%
etechmobility.co.uk 0.89%
aliexpress.com 0.88%
infinitymotorcycles.com -0.54%
fiido.com -1.08%
pureelectric.com -2.44%
halfords.com -2.53%
isinwheel.co.uk -3.33%

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Mobilitypower.co.uk surged with a 2.73% click share increase, while isinwheel.co.uk faced a 3.33% decline. Funbikes.co.uk and velobike.co.uk also saw positive growth.

Campaign Efficiency

UK Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date iscooterglobal.co.uk isinwheel.co.uk aliexpress.com hitway.eu ebay.co.uk mobilitypower.co.uk funbikes.co.uk engwe.com halfords.com pureelectric.com
2026/05/01 20.21% 19.87% 2.88% 2.82% 10.17% 0.61% 3.2% 1.82% 2.76% 3.3%
2026/05/02 22.5% 23.85% 3.28% 2.74% 5.97% 0.4% 2.59% 1.39% 3.69% 3.17%
2026/05/03 16.26% 12.18% 4.9% 3.33% 11.17% 0.49% 3.8% 2.64% 5.44% 2.61%
2026/05/04 23.64% 22.63% 2.57% 1.91% 5.58% 0.26% 2.19% 1.78% 2.06% 3.86%
2026/05/05 25.65% 11.09% 6.28% 3.78% 3.55% 0.09% 2.75% 2.53% 3.01% 6.44%
2026/05/06 25.24% 17.56% 3.36% 2.51% 5.62% 0.59% 3.44% 1.67% 5.35% 5.96%
2026/05/07 30.24% 17.73% 2.56% 2.29% 3.99% 1.3% 3.41% 1.93% 4.09% 5.64%
2026/05/08 21.15% 18.97% 2.2% 2.94% 9.51% 0.22% 3.51% 2.21% 3.23% 4.24%
2026/05/09 25.61% 24.1% 1.81% 2.83% 5.14% 0.19% 2.94% 1.64% 3.76% 3.96%
2026/05/10 23.71% 17.99% 1.28% 3.17% 9.43% 0.31% 2.59% 1.83% 4.4% 4.79%
2026/05/11 13.75% 11.25% 3.53% 1.07% 6.41% 16.67% 4.31% 1.49% 6.88% 3.8%
2026/05/12 15.48% 12.29% 3.18% 5.7% 6.73% 6.41% 4.26% 5.51% 8.72% 3.1%
2026/05/13 21.14% 14.43% 2.95% 4.2% 6.07% 2.24% 4.02% 5.24% 5.86% 3.26%
2026/05/14 21.64% 11.35% 2.02% 2.19% 6.52% 3.98% 6.91% 3.59% 6.45% 4.06%
2026/05/15 21.14% 18.96% 2.2% 2.95% 9.5% 0.22% 3.51% 2.23% 3.22% 4.23%
2026/05/16 19.48% 14.36% 3.48% 1.29% 6.86% 8.16% 6.02% 2.08% 3.58% 2.52%
2026/05/17 19.43% 14.82% 2.47% 1.1% 8% 7.51% 5.72% 2.73% 3.42% 1.95%
2026/05/18 18.95% 13.02% 5.5% 0.98% 7.11% 7.2% 5.74% 1.78% 4.37% 2.21%
2026/05/19 18.57% 9.4% 6.39% 3.72% 9.14% 6.73% 5.97% 3.53% 4.51% 2.33%
2026/05/20 20.14% 9.55% 5.53% 2.68% 8.84% 7.83% 5.27% 2.02% 3.88% 2.03%
2026/05/21 19.36% 9.13% 5.54% 4.61% 7.43% 5.75% 5.27% 5.39% 2.69% 2.44%
2026/05/22 18.37% 8.13% 4.51% 2.1% 6.79% 10.26% 4.93% 4.71% 2.97% 1.89%
2026/05/23 21.23% 11.77% 2.93% 1.05% 8.95% 6.24% 6.12% 2.21% 3.2% 2.64%
2026/05/24 24.15% 11% 2.33% 1.01% 8.66% 7.62% 5.19% 1.61% 1.95% 2.7%
2026/05/25 19.18% 11% 3.3% 0.93% 8.72% 8.49% 6.51% 1.92% 3.62% 2.15%
2026/05/26 19.77% 10.87% 2.03% 2.81% 7.37% 4.05% 4.39% 5.96% 3.44% 1.14%
2026/05/27 17.88% 11.36% 3.2% 3.72% 7.85% 5.93% 4.83% 4.5% 2.79% 1.28%
2026/05/28 21.01% 11.27% 1.95% 2.03% 6.84% 5.03% 5.14% 2.64% 2.34% 2.23%
2026/05/29 19.65% 11.94% 3.67% 4.16% 6.31% 7.32% 3.69% 3.65% 2.17% 2.26%
2026/05/30 21% 10.9% 4.89% 6.02% 5.52% 8.11% 3.78% 2.19% 3.27% 1.7%
2026/05/31 21.04% 9.24% 7.69% 7.12% 6.11% 4.84% 4.74% 4.28% 3.57% 0.65%
  • iscooterglobal.co.uk
  • isinwheel.co.uk
  • aliexpress.com
  • hitway.eu
  • ebay.co.uk
  • mobilitypower.co.uk
  • funbikes.co.uk
  • engwe.com
  • halfords.com
  • pureelectric.com

Copyright © Adthena. All rights reserved.

In May 2026, iscooterglobal.co.uk led with fluctuating impressions, peaking at 30.24% on May 7. isinwheel.co.uk saw a decline, ending at 9.24%. Aliexpress.com surged to 7.69% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    HITWAY Electric Bikes UK – Folding, Fat-Tyre & Commuter E-Bikes https://uk.hitway.eu

    Shop folding, fat-tyre and commuter e-bikes engineered for the Uk. Hitway offers sleek designs, strong performance and full UK compliance—trusted by 300,000+ riders. Enjoy fast, free delivery and ride with confidence... 2-4 working days Delivery.

  2. 2
    Infinity Motorcycles Shop https://www.infinitymotorcycles.com

    Motorcycle Gear & Clothing — Infinity Motorcycles Motorcycle Clothing & Helmets Top Brands & Free Delivery. Browse From a Choice of Motorbike Clothing & Accessories From Our UK...

  3. 3
    Second Hand Electric Bikes https://www.mynextbike.co.uk

    Find the perfect second hand electric bike for sale. We have a wide range of used...

  4. 4
    UK E-Scooters | Pure Electric https://www.pureelectric.com

    Discover our range of UK-designed, award-winning electric scooters. With cutting-edge technology and sleek design, our e-scooters deliver unrivalled performance, reliability, and style.

  5. 5
    SPORTSBIKESHOP - Motorcycle Helmets, Clothing, Jackets, Gloves https://www.sportsbikeshop.co.uk

    Sportsbikeshop is the UK's number one online retailer of motorcycle helmets, clothing, parts & accessories. We have a fantastic range of products available from our website with Free Uk delivery on any order over...

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, five advertisers stand out with compelling narratives. HITWAY Electric Bikes UK captivates with sleek, compliant e-bikes trusted by over 300,000 riders. Infinity Motorcycles and SPORTSBIKESHOP dominate with top-brand motorcycle gear and free delivery. MyNextBike offers a treasure trove of second-hand e-bikes, while Pure Electric showcases award-winning e-scooters with cutting-edge technology. Each ad weaves a story of innovation, trust, and convenience, enticing consumers to explore their offerings.

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