Why is the AUS Education & Training Language Learning June 2026 Report useful and how should I use it?

Why is the AUS Education & Training Language Learning June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Language Learning June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Language Learning June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Language Learning June 2026 Report?

The AUS Education & Training Language Learning June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Language Learning June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Language Learning June 2026 Report for?

The AUS Education & Training Language Learning June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Language Learning - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Language Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Language Learning AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	15.0487283795
	84.9512716205

15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	17
	83

17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	0%
Navigational	1%
Seasonal	0%
Local	1%
Problem Solving	14%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Language Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
preply.com	28.62
wordnik.com	17.86
superprof.com.au	7.13
babbel.com	6.22
open.edu.au	5.27
afsydney.com.au	3.45
une.edu.au	2.47
wukongsch.com	2.07
afmelbourne.com.au	1.96
tefl.org	1.73
others	23.22

preply.com - 28.62%
wordnik.com - 17.86%
superprof.com.au - 7.13%
babbel.com - 6.22%
open.edu.au - 5.27%
afsydney.com.au - 3.45%
une.edu.au - 2.47%
wukongsch.com - 2.07%
afmelbourne.com.au - 1.96%
tefl.org - 1.73%
others - 23.22%

Preply.com leads with 28.62% click share, followed by ‘others’ at 23.22%. Wordnik.com holds 17.86%, while Superprof.com.au captures 7.13%. Babbel.com secures 6.22%, with Open.edu.au at 5.27%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Language Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	preply.com	superprof.com.au	babbel.com	open.edu.au	wordnik.com	wukongsch.com	une.edu.au	clueylearning.com.au	afsydney.com.au	jumpspeak.com
2026/05/01	30.54%	4.39%	8.1%	3.76%	23.39%	2.48%	0.8%	1.12%	3.91%	2.68%
2026/05/02	40.85%	7.16%	9.69%	4.25%	0%	2.86%	1.05%	1.35%	1.09%	5.87%
2026/05/03	34.55%	6.18%	6.77%	4.53%	18.03%	2.87%	1.72%	0%	1.51%	3.62%
2026/05/04	32.91%	5.84%	5.49%	3.16%	23.98%	1.57%	1.19%	0%	1.6%	2.61%
2026/05/05	35.83%	4.46%	7.75%	4.15%	18.31%	1.95%	0.86%	1%	1.86%	2.78%
2026/05/06	33.67%	7.65%	5.8%	2.2%	25.21%	2.14%	0.96%	0%	2.59%	4.92%
2026/05/07	48.36%	10.87%	7.2%	3.43%	0%	2.02%	2.01%	0%	2.43%	4.04%
2026/05/08	36.42%	4.92%	7.18%	4.06%	17.43%	2.57%	2.53%	0%	2.73%	2.6%
2026/05/09	35.33%	7.72%	6.93%	4.02%	8.81%	2.22%	2.76%	0%	2.28%	7.38%
2026/05/10	32.08%	3.55%	4.29%	3.48%	23.8%	1.93%	2.2%	1.87%	3.15%	2.13%
2026/05/11	36.1%	5.01%	8.91%	5.52%	9.77%	2.36%	3.68%	2.3%	3.48%	3.25%
2026/05/12	32.05%	5.82%	7.53%	3.23%	22.48%	1.97%	3.3%	2.46%	1.27%	1.54%
2026/05/13	40.28%	6.97%	8.59%	4.49%	9.44%	2.33%	3.3%	1.19%	0.87%	1.57%
2026/05/14	39.48%	5.26%	7.33%	4.27%	12.37%	3.75%	4.22%	3.67%	0.75%	1.19%
2026/05/15	35.94%	6.26%	7.15%	5.13%	9.52%	2.58%	5.09%	2.09%	2.06%	0.81%
2026/05/16	41.9%	6.42%	8.63%	4.49%	0%	2.64%	4.11%	2.39%	0.84%	1.31%
2026/05/17	37.18%	5.21%	7.62%	4.46%	9.9%	3.21%	4.87%	2.01%	1.56%	0.7%
2026/05/18	40.71%	8.29%	8.2%	3.51%	0%	2.33%	3.2%	4.14%	1.11%	1.18%
2026/05/19	44.86%	5%	6.79%	5.08%	0%	2.93%	3.99%	2.95%	2.83%	0.6%
2026/05/20	41.84%	7.25%	12.48%	2.83%	0%	5.09%	4.19%	2.12%	1.89%	0.65%
2026/05/21	43.95%	7.78%	13.37%	4.85%	0%	2.03%	4.21%	2.09%	1.77%	0.45%
2026/05/22	36.31%	4.63%	10.25%	3.99%	5.12%	2.53%	4.13%	2.65%	1.62%	0.56%
2026/05/23	39.27%	5.92%	9.18%	3.97%	5.64%	3.18%	3.94%	0.93%	2.72%	0.79%
2026/05/24	35.75%	8.89%	8.36%	4.12%	10.2%	3%	3.31%	2.77%	1.66%	0.59%
2026/05/25	36.25%	12.28%	6.65%	3.32%	6.6%	2.62%	3.03%	4.95%	1.26%	0.77%
2026/05/26	40.43%	8.62%	7.73%	4.51%	0%	4.18%	3.63%	1.26%	4.45%	0.74%
2026/05/27	39.55%	10.44%	10.57%	4.45%	0%	4.01%	3.75%	4.24%	1.31%	0.91%
2026/05/28	39.93%	5.01%	9.97%	5.85%	0%	3.89%	4.35%	1.38%	4.5%	2.11%
2026/05/29	39.18%	11.12%	9.42%	4.55%	0%	4.72%	3.13%	1.01%	3.33%	1.68%
2026/05/30	36.99%	6.76%	10.12%	4.1%	0%	4.34%	2.71%	2.14%	3.52%	1.28%
2026/05/31	34.4%	9.24%	9.21%	5.72%	5.58%	3.9%	3.23%	2.75%	2.46%	1.45%

preply.com
superprof.com.au
babbel.com
open.edu.au
wordnik.com
wukongsch.com
une.edu.au
clueylearning.com.au
afsydney.com.au
jumpspeak.com

In May 2026, Preply.com led with fluctuating spend, peaking at 48.36%. Superprof.com.au saw a notable rise, ending at 9.24%. Babbel.com maintained steady growth, closing at 9.21%. Wordnik.com experienced volatility, finishing at 5.58%.

Market Exposure

Competitor Count for AUS Education & Training Language Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	78
2026/05/02	80
2026/05/03	80
2026/05/04	81
2026/05/05	81
2026/05/06	80
2026/05/07	75
2026/05/08	81
2026/05/09	81
2026/05/10	89
2026/05/11	91
2026/05/12	93
2026/05/13	91
2026/05/14	89
2026/05/15	96
2026/05/16	96
2026/05/17	93
2026/05/18	100
2026/05/19	92
2026/05/20	85
2026/05/21	81
2026/05/22	94
2026/05/23	90
2026/05/24	92
2026/05/25	89
2026/05/26	88
2026/05/27	92
2026/05/28	88
2026/05/29	95
2026/05/30	95
2026/05/31	100

In May, advertiser numbers fluctuated, peaking at 100 on the 18th and 31st. The month began with 78, saw mid-month highs, and concluded strongly at 100.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Language Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
preply.com	5.58%
superprof.com.au	2.91%
babbel.com	2.59%
open.edu.au	1.3%
afsydney.com.au	1.17%
tutor2you.com.au	-0.28%
tutoroo.co	-0.33%
teachforaustralia.org	-0.38%
jumpspeak.com	-1.25%
wordnik.com	-21.26%

Preply.com surged with a 5.58% click share increase, while Wordnik.com plummeted by 21.26%. Superprof.com.au and Babbel.com also saw gains, contrasting with declines for Jumpspeak.com and others.

Campaign Efficiency

AUS Education & Training Language Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	preply.com	wordnik.com	babbel.com	open.edu.au	superprof.com.au	tefl.org	wukongsch.com	une.edu.au	afsydney.com.au	jumpspeak.com
2026/05/01	24.17%	36.51%	6.72%	4.36%	3.22%	1.32%	2%	0.78%	2.76%	2.34%
2026/05/02	38.19%	0%	9.55%	6.84%	7%	1.42%	2.83%	1.39%	1.04%	4.2%
2026/05/03	25.04%	35.32%	4.91%	5.44%	4.47%	1.52%	2.11%	1.33%	1.36%	1.99%
2026/05/04	22.97%	45.35%	3.85%	2.97%	3.85%	1.07%	1.18%	1.09%	1.01%	1.53%
2026/05/05	27.1%	35.82%	5.74%	4.1%	3.79%	1%	1.55%	0.84%	1.23%	1.69%
2026/05/06	23.19%	46.59%	4.06%	2.26%	5.08%	0.89%	1.53%	0.88%	1.83%	2.79%
2026/05/07	45.58%	0%	6.43%	4.96%	9.66%	2.03%	2.27%	2.07%	2.5%	3.84%
2026/05/08	26.77%	34.71%	5.91%	3.94%	3.62%	0.87%	1.92%	2.28%	2.18%	2.11%
2026/05/09	25.3%	17.5%	4.85%	5.35%	5.2%	1.93%	1.63%	2.19%	1.9%	15.67%
2026/05/10	22%	43.87%	3.15%	4.06%	2.49%	0.92%	1.5%	1.48%	2.08%	1.43%
2026/05/11	29.16%	20.47%	6.87%	6.75%	4.79%	2.82%	1.93%	2.87%	2.64%	2.56%
2026/05/12	22.78%	42.71%	5.37%	3.32%	4.03%	0.89%	1.47%	2.36%	0.88%	0.99%
2026/05/13	31.94%	20.61%	7.39%	5.58%	5.13%	1.32%	1.99%	2.74%	0.61%	1.47%
2026/05/14	31.19%	22.54%	5.7%	6.03%	4.69%	2.36%	2.95%	3.65%	0.5%	0.88%
2026/05/15	29.63%	20.56%	5.68%	6.64%	5.02%	1.52%	2.23%	4.35%	1.61%	0.64%
2026/05/16	38.32%	0%	8%	6.5%	5.88%	3.11%	2.48%	3.91%	0.85%	1.08%
2026/05/17	31.03%	18.69%	6.65%	6.25%	4.16%	2.12%	2.71%	4.7%	1.08%	0.55%
2026/05/18	38.11%	0%	7.54%	5.41%	6.71%	2.74%	2.25%	3.51%	0.95%	0.88%
2026/05/19	41.24%	0%	6.03%	7.71%	5.02%	2.12%	2.76%	3.48%	2.77%	0.46%
2026/05/20	40.13%	0%	11.17%	4.38%	6.49%	1.86%	5.22%	4.25%	1.98%	0.52%
2026/05/21	41.41%	0%	12.91%	7.02%	7.27%	1.45%	2.05%	4.14%	1.79%	0.33%
2026/05/22	31.76%	12.1%	9.25%	5.93%	4.36%	1.57%	2.36%	3.83%	1.27%	0.38%
2026/05/23	32.85%	13.08%	8.45%	5.86%	4.86%	2.09%	2.85%	3.67%	2.46%	0.52%
2026/05/24	28.1%	22.58%	7.09%	5.67%	6.65%	1.83%	2.52%	2.99%	1.44%	0.37%
2026/05/25	32.47%	13.46%	5.83%	4.95%	9.44%	0.93%	2.4%	2.95%	1.28%	0.51%
2026/05/26	37.34%	0%	7.41%	7.88%	7.89%	3.6%	3.94%	3.73%	4.1%	0.55%
2026/05/27	37.12%	0%	9.98%	6.73%	8.77%	2.57%	3.67%	3.93%	1.32%	0.68%
2026/05/28	35.5%	0%	9.98%	8.71%	4.95%	3.61%	3.41%	4.32%	3.92%	1.67%
2026/05/29	36.42%	0%	9.67%	7.04%	9.85%	2.36%	4.36%	3.49%	3.34%	1.33%
2026/05/30	34.51%	0%	9.61%	6.31%	6.43%	2.31%	4.03%	2.99%	3.16%	1%
2026/05/31	27.96%	12.51%	7.8%	7.43%	7.36%	3.66%	3.23%	3.04%	1.91%	1.01%

preply.com
wordnik.com
babbel.com
open.edu.au
superprof.com.au
tefl.org
wukongsch.com
une.edu.au
afsydney.com.au
jumpspeak.com

Preply.com saw fluctuating impressions, peaking at 45.58% on May 7. Wordnik.com started strong but declined, ending at 12.51%. Babbel.com and Open.edu.au showed steady growth, while Superprof.com.au and Tefl.org had varied trends. Wukongsch.com and Une.edu.au maintained moderate shares. Afsydney.com.au and Jumpspeak.com had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Language Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Language Learning - Last month

1
Chinese for Beginners at Curtin University | Open Universities Australia https://www.open.edu.au
Chinese for Beginners online course with Curtin University, through Open Universities Australia. Study a language online.
2
Japanese Classes - Affordable Japanese Class https://www.preply.com › japanese › class
The Faster Way to Fluency. Fast Track Your Japanese Learning with 5-Star Expert Tutors!
3
TESOL Qualification Online | Become an English Teacher https://www.tesolau.com
New Updated TESOL Qualification Courses — Teach English Online, in Australia & Overseas.
4
Diploma Of Modern Languages https://www.une.edu.au › five-star › languages
Study Dipl in Modern Languages — Study Diploma in Modern Languages Course With The Only Uni Awarded 5 Stars For 20 Years.
5
Online TESOL/TEFL course https://www.worldtesolacademy.com
120-hour TESOL course — Learn how to teach English overseas & online. Earn your certificate in just 2 weeks. Accredited 120 hour online TESOL/TEFL course. Now only $36 USD. Study all online. Study at your own pace.

In the competitive landscape of language learning, Open Universities Australia highlights accessibility with its “Chinese for Beginners” course. Preply emphasizes speed and expertise in Japanese fluency. TESOLAU and World TESOL Academy focus on teaching English, offering updated qualifications and flexible, affordable courses. UNE stands out with its prestigious “Diploma Of Modern Languages.”

Frequently Asked Questions

Why is the AUS Education & Training Language Learning June 2026 Report useful and how should I use it?

Why is the AUS Education & Training Language Learning June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Language Learning June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Language Learning June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Language Learning June 2026 Report?

The AUS Education & Training Language Learning June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Language Learning June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Language Learning June 2026 Report for?

The AUS Education & Training Language Learning June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Language Learning - PPC Market Share Analysis June 2026