Share of Clicks for top 10 UK Education & Training Language Learning brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| babbel.com | 21.51 |
| italki.com | 17.85 |
| rosettastone.com | 12.92 |
| preply.com | 9.35 |
| chatgpt.com | 7.53 |
| busuu.com | 6.82 |
| wordnik.com | 5.91 |
| audible.co.uk | 2.67 |
| duolingo.com | 2.44 |
| languagecert.org | 1.49 |
| others | 11.51 |
- babbel.com - 21.51%
- italki.com - 17.85%
- rosettastone.com - 12.92%
- preply.com - 9.35%
- chatgpt.com - 7.53%
- busuu.com - 6.82%
- wordnik.com - 5.91%
- audible.co.uk - 2.67%
- duolingo.com - 2.44%
- languagecert.org - 1.49%
- others - 11.51%
Copyright © Adthena. All rights reserved.
In the language learning PPC landscape, Babbel leads with 21.51% click share, followed by italki at 17.85%. Rosetta Stone captures 12.92%, while ‘others’ collectively hold 11.51%.
Share of Spend for the top 10 UK Education & Training Language Learning brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | italki.com | rosettastone.com | preply.com | wordnik.com | languagecert.org | babbel.com | coursera.org | audible.co.uk | duolingo.com | chatgpt.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 12.12% | 11.64% | 26.91% | 7.93% | 0.64% | 13.76% | 5.99% | 7.46% | 0.67% | 0% |
| 2026/08/02 | 12.64% | 7.43% | 28.76% | 0% | 0.73% | 18.95% | 4.15% | 8.57% | 1.07% | 0% |
| 2026/08/03 | 11.3% | 18.64% | 27.38% | 0% | 0.9% | 19.77% | 1.32% | 7.49% | 0.38% | 0% |
| 2026/08/04 | 8.26% | 11.68% | 22.74% | 14.18% | 1.86% | 11.9% | 2.79% | 6.91% | 3.1% | 0% |
| 2026/08/05 | 7.65% | 8.8% | 19.21% | 20.89% | 2.52% | 14% | 1.7% | 3.4% | 2.9% | 0% |
| 2026/08/06 | 8.39% | 10.95% | 21.9% | 9.83% | 3.83% | 17.02% | 0.68% | 1.65% | 2.3% | 0% |
| 2026/08/07 | 11.55% | 8.93% | 20.42% | 8.33% | 1.11% | 17.59% | 2.11% | 2.29% | 2.39% | 0% |
| 2026/08/08 | 3.94% | 7.9% | 16.99% | 0% | 1.47% | 16.3% | 3.98% | 1.84% | 2.21% | 30.25% |
| 2026/08/09 | 12.15% | 9.57% | 23.53% | 0% | 1.15% | 20.41% | 3.34% | 1.36% | 4.87% | 0% |
| 2026/08/10 | 4.66% | 3.62% | 12.57% | 11.87% | 1.11% | 6.28% | 1.31% | 0.8% | 0.56% | 43.55% |
| 2026/08/11 | 3.81% | 6.46% | 16.93% | 0% | 1.36% | 9.89% | 1.53% | 3.18% | 0.95% | 38.3% |
| 2026/08/12 | 8.89% | 9.53% | 21.59% | 6.78% | 2.75% | 14.37% | 1.37% | 1.68% | 4.45% | 0.81% |
| 2026/08/13 | 9.39% | 7.26% | 19.17% | 13% | 3.02% | 13.5% | 1.33% | 2.62% | 4.41% | 0.39% |
| 2026/08/14 | 13.71% | 5.57% | 22.19% | 0% | 5.58% | 16.57% | 5.4% | 5.2% | 2.63% | 0% |
| 2026/08/15 | 10.14% | 12.83% | 18.8% | 0% | 2.92% | 19.16% | 8.22% | 3.19% | 1.44% | 0% |
| 2026/08/16 | 4.93% | 7.22% | 20.73% | 7.38% | 3.15% | 21.86% | 5.36% | 3.44% | 3.79% | 0% |
| 2026/08/17 | 14.64% | 8.23% | 23.82% | 0% | 2.93% | 20.21% | 3.42% | 4.92% | 2.79% | 0% |
| 2026/08/18 | 11.95% | 11.99% | 18.96% | 0% | 2.22% | 19.13% | 2% | 2.13% | 2.2% | 0% |
| 2026/08/19 | 14.18% | 12.25% | 19.74% | 0% | 3.83% | 15.85% | 3.29% | 0.97% | 3.53% | 0% |
| 2026/08/20 | 7.14% | 10.58% | 16.11% | 15.02% | 5.09% | 16.31% | 1.49% | 2.03% | 5.8% | 0% |
| 2026/08/21 | 10.68% | 7.17% | 14.53% | 15.96% | 2.57% | 22.8% | 1.58% | 4.6% | 3.33% | 0% |
| 2026/08/22 | 12.83% | 6.71% | 16.38% | 7.15% | 4.08% | 20.57% | 3.89% | 9.16% | 3.77% | 0% |
| 2026/08/23 | 9.82% | 8.28% | 15.08% | 13.59% | 5.3% | 19.63% | 4.64% | 6.56% | 3.48% | 0% |
| 2026/08/24 | 8.88% | 6.52% | 12.67% | 18.17% | 4.01% | 18.48% | 3.1% | 4.91% | 5.99% | 0% |
| 2026/08/25 | 9.08% | 9.02% | 16.38% | 6.54% | 3.33% | 19.08% | 1.79% | 8.58% | 6% | 0% |
| 2026/08/26 | 10.03% | 6.69% | 17.64% | 11.75% | 3.22% | 17.38% | 2.37% | 6.03% | 4.56% | 0% |
| 2026/08/27 | 4.73% | 6.46% | 18.55% | 9.03% | 3.12% | 17.9% | 1.33% | 10.84% | 6.95% | 0% |
| 2026/08/28 | 6.84% | 6.92% | 17.18% | 9.68% | 3.45% | 20.34% | 3.78% | 10.32% | 3.71% | 0% |
| 2026/08/29 | 14.63% | 15.2% | 14.99% | 13.97% | 7.83% | 7.56% | 2.01% | 1.44% | 2.23% | 0% |
| 2026/08/30 | 10.47% | 13.64% | 14.88% | 16.02% | 8.64% | 4.69% | 1.64% | 0.08% | 2.26% | 0% |
| 2026/08/31 | 18.7% | 17.96% | 13.36% | 12.97% | 9.1% | 4.24% | 2.08% | 1.04% | 0.04% | 0% |
- italki.com
- rosettastone.com
- preply.com
- wordnik.com
- languagecert.org
- babbel.com
- coursera.org
- audible.co.uk
- duolingo.com
- chatgpt.com
Copyright © Adthena. All rights reserved.
In August 2026, Preply led with consistent dominance, peaking early. Babbel showed strong mid-month performance, while italki and Rosetta Stone fluctuated. ChatGPT spiked briefly, and Wordnik ended with a steady rise. The month concluded with Preply maintaining the top position.
Competitor Count for UK Education & Training Language Learning
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 44 |
| 2026/08/02 | 49 |
| 2026/08/03 | 42 |
| 2026/08/04 | 48 |
| 2026/08/05 | 57 |
| 2026/08/06 | 46 |
| 2026/08/07 | 48 |
| 2026/08/08 | 44 |
| 2026/08/09 | 45 |
| 2026/08/10 | 47 |
| 2026/08/11 | 49 |
| 2026/08/12 | 54 |
| 2026/08/13 | 57 |
| 2026/08/14 | 55 |
| 2026/08/15 | 44 |
| 2026/08/16 | 50 |
| 2026/08/17 | 46 |
| 2026/08/18 | 44 |
| 2026/08/19 | 43 |
| 2026/08/20 | 43 |
| 2026/08/21 | 43 |
| 2026/08/22 | 43 |
| 2026/08/23 | 37 |
| 2026/08/24 | 42 |
| 2026/08/25 | 46 |
| 2026/08/26 | 49 |
| 2026/08/27 | 50 |
| 2026/08/28 | 51 |
| 2026/08/29 | 43 |
| 2026/08/30 | 54 |
| 2026/08/31 | 49 |
Copyright © Adthena. All rights reserved.
August saw fluctuating advertiser numbers, peaking at 57 on the 5th and 13th. A dip to 37 on the 23rd marked the lowest point. The month concluded with 49 advertisers.
