Why is the UK Education & Training Language Learning April 2026 Report useful and how should I use it?

Why is the UK Education & Training Language Learning April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Education & Training Language Learning April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Education & Training Language Learning April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Education & Training Language Learning April 2026 Report?

The UK Education & Training Language Learning April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Education & Training Language Learning April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Education & Training Language Learning April 2026 Report for?

The UK Education & Training Language Learning April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Education & Training Language Learning - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Language Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Language Learning UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	29.9968088501
	70.0031911499

29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	25
	75

25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	0%
Navigational	6%
Seasonal	0%
Local	3%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 UK Education & Training Language Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
babbel.com	23.13
preply.com	16.22
italki.com	16.03
rosettastone.com	14.93
busuu.com	8.25
wordnik.com	7.32
audible.co.uk	1.78
lingopie.com	1.62
jumpspeak.com	1.3
lingoda.com	1.26
others	8.16

babbel.com - 23.13%
preply.com - 16.22%
italki.com - 16.03%
rosettastone.com - 14.93%
busuu.com - 8.25%
wordnik.com - 7.32%
audible.co.uk - 1.78%
lingopie.com - 1.62%
jumpspeak.com - 1.3%
lingoda.com - 1.26%
others - 8.16%

In the language learning PPC landscape, Babbel leads with 23.13% click share, followed by Preply at 16.22%. Others collectively hold 8.16%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Education & Training Language Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	preply.com	babbel.com	rosettastone.com	italki.com	lingopie.com	jumpspeak.com	audible.co.uk	busuu.com	lingoda.com	wordnik.com
2026/04/01	33.82%	18.24%	13.79%	9.97%	0.68%	1.6%	6.18%	2.82%	3.98%	0%
2026/04/02	23.16%	14.31%	11.91%	6.45%	0.01%	2.55%	3.33%	1.23%	1.5%	24.55%
2026/04/03	21.97%	14.95%	8.39%	6.97%	0.53%	2.87%	4.91%	1.57%	2.1%	27.53%
2026/04/04	25.6%	15.57%	16.11%	8.42%	1.37%	3.07%	3.08%	1.85%	3.1%	11.19%
2026/04/05	27.76%	15.17%	10.95%	9.55%	0.85%	2.63%	2.45%	2.52%	4.75%	11.29%
2026/04/06	27.83%	15.75%	13.59%	9.26%	2.07%	1.56%	1.56%	2.48%	3.44%	11.65%
2026/04/07	30.93%	17.68%	12.54%	7.11%	1.23%	2.45%	2.2%	2.57%	2.61%	0%
2026/04/08	33.91%	17.68%	11.53%	7.1%	2.13%	2.24%	4.18%	3.13%	3.58%	0%
2026/04/09	31.97%	19.7%	10.5%	10.48%	1.77%	3.08%	3.99%	1.99%	3.5%	0%
2026/04/10	15.18%	10.3%	5.34%	5.3%	1.16%	1.88%	2.74%	1.43%	1.99%	47.56%
2026/04/11	31.28%	19.14%	10.74%	11.52%	2.69%	1.1%	2%	3.02%	6.89%	0%
2026/04/12	35.01%	20.2%	6.22%	9.33%	2.3%	1.19%	3.31%	2.42%	4.2%	7.66%
2026/04/13	22.18%	14.21%	8.65%	7.3%	2.89%	1.49%	3.23%	2.12%	1.68%	30.2%
2026/04/14	31.27%	18.59%	10.28%	11.66%	4.21%	1.25%	2.4%	1.88%	3.99%	6.6%
2026/04/15	27.21%	18.7%	7.69%	10.96%	2.85%	2.95%	1.46%	2.11%	4.09%	12.69%
2026/04/16	26.94%	16.43%	9.23%	12.69%	3.36%	1.81%	1.92%	2.76%	2.41%	13.15%
2026/04/17	32.74%	17.23%	7.1%	11.11%	5.26%	1.66%	2.47%	1.58%	2.85%	7.61%
2026/04/18	29.14%	16.54%	11.48%	8.91%	3.05%	1.58%	0.25%	2.81%	8.49%	7.19%
2026/04/19	22.3%	13.26%	5.63%	9.16%	2.76%	1.35%	1.57%	1.55%	4.41%	29.55%
2026/04/20	34.2%	20.51%	11.29%	7.54%	5.01%	1.62%	0.68%	2.05%	5.08%	0%
2026/04/21	30.27%	18.47%	9.43%	7.15%	3.16%	3.33%	0.59%	1.46%	2.73%	13.99%
2026/04/22	16.92%	11.36%	6.05%	7.15%	1.83%	1.21%	0.77%	0.97%	1.81%	46.33%
2026/04/23	29.3%	21.73%	12.19%	11.33%	3.2%	2.89%	1.7%	1.64%	3.89%	0%
2026/04/24	14.74%	11.83%	4.71%	5.88%	2%	0.85%	0.72%	1.12%	2.39%	49.38%
2026/04/25	30.8%	21.9%	10.81%	6.86%	2.28%	0.74%	2.45%	1.89%	3.6%	7.64%
2026/04/26	18.35%	15.03%	9.24%	7.79%	2.14%	0.84%	1.1%	1.74%	2.48%	33.14%
2026/04/27	16.79%	12.11%	6.4%	6.64%	1.98%	0.09%	0.18%	1.71%	0.99%	45.87%
2026/04/28	18.68%	14.52%	7.25%	7.72%	4.03%	0.63%	0.85%	1.23%	0.01%	33.58%
2026/04/29	31.14%	16.49%	11.65%	7.75%	7.34%	1.31%	0.53%	2.51%	0.01%	7.12%
2026/04/30	31.53%	20.7%	12.66%	9.46%	4.63%	2.25%	2.09%	1.95%	0.01%	0%

preply.com
babbel.com
rosettastone.com
italki.com
lingopie.com
jumpspeak.com
audible.co.uk
busuu.com
lingoda.com
wordnik.com

April saw Preply.com dominate with fluctuating spend shares, peaking at 35.01% on April 12. Babbel.com maintained a steady presence, while Wordnik.com spiked dramatically on April 24 with 49.38%. The month concluded with Preply.com leading, followed by Babbel.com and RosettaStone.com.

Market Exposure

Competitor Count for UK Education & Training Language Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	41
2026/04/02	48
2026/04/03	49
2026/04/04	48
2026/04/05	51
2026/04/06	43
2026/04/07	49
2026/04/08	53
2026/04/09	47
2026/04/10	48
2026/04/11	49
2026/04/12	41
2026/04/13	44
2026/04/14	48
2026/04/15	48
2026/04/16	40
2026/04/17	50
2026/04/18	44
2026/04/19	43
2026/04/20	51
2026/04/21	44
2026/04/22	46
2026/04/23	44
2026/04/24	50
2026/04/25	45
2026/04/26	51
2026/04/27	50
2026/04/28	51
2026/04/29	52
2026/04/30	47

April saw fluctuating advertiser numbers, peaking at 53 on April 8. The month concluded with 47 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Language Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
wordnik.com	3.41%
babbel.com	2.07%
lingopie.com	1.1%
eslondon.co.uk	0.23%
londonschool.com	0.2%
preply.com	-0.59%
jumpspeak.com	-0.62%
audible.co.uk	-1.24%
busuu.com	-1.27%
rosettastone.com	-1.53%

Wordnik.com and Babbel.com surged in click share, while RosettaStone.com and Busuu.com faced declines.

Campaign Efficiency

UK Education & Training Language Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	preply.com	babbel.com	rosettastone.com	italki.com	lingopie.com	busuu.com	jumpspeak.com	audible.co.uk	lingoda.com	wordnik.com
2026/04/01	37.18%	16.04%	14.41%	6.06%	0.57%	3.87%	2.76%	7.15%	2.29%	0%
2026/04/02	29.24%	15.14%	14.62%	4.53%	0.02%	1.88%	3.97%	4.26%	0.8%	10.72%
2026/04/03	26.69%	14.7%	9.99%	4.76%	0.52%	2.38%	4.75%	5.47%	0.91%	18.78%
2026/04/04	26.78%	12.49%	15.19%	4.81%	1.4%	2.5%	3.6%	2.89%	1.41%	17.84%
2026/04/05	28.52%	13.02%	10.29%	5.33%	0.9%	3.13%	2.9%	2.27%	2.4%	17.93%
2026/04/06	28.63%	13.23%	13.22%	4.93%	1.93%	3.11%	2.18%	1.63%	1.84%	18.39%
2026/04/07	36.68%	16.36%	12.37%	4.69%	1.45%	4.01%	2.5%	3.27%	1.22%	0%
2026/04/08	37.53%	15.69%	8.72%	4.03%	3.18%	4.27%	3.77%	4.52%	1.53%	0%
2026/04/09	36.5%	18.06%	10.39%	6.03%	2.17%	2.83%	3.4%	4.77%	1.12%	0%
2026/04/10	24.92%	12.74%	7.91%	4.5%	1.87%	2.59%	3.37%	3.63%	1.29%	24.66%
2026/04/11	35.38%	17.28%	9.81%	7.13%	3.73%	4.35%	1.08%	2.69%	5.13%	0%
2026/04/12	39.3%	17.03%	4.99%	5%	2.93%	2.98%	1.03%	3.56%	2.25%	12.26%
2026/04/13	28.31%	14.42%	10.34%	5.19%	3.02%	3.44%	2.76%	3.91%	0.65%	20.59%
2026/04/14	34.54%	16.26%	10.08%	6.76%	4.02%	2.59%	0.96%	2.1%	3.02%	11.08%
2026/04/15	28.29%	14.73%	6.71%	6.01%	4.26%	2.73%	3.08%	1.55%	3%	19.82%
2026/04/16	28.42%	13.64%	9.56%	6.99%	2.92%	3.67%	1.94%	1.99%	1.13%	21.12%
2026/04/17	36.52%	14.92%	7.05%	6.42%	5.04%	2.01%	1.42%	2.62%	1.11%	12.65%
2026/04/18	30.55%	14.25%	11.79%	5.2%	3.75%	3.74%	1.63%	0.45%	5.31%	11.75%
2026/04/19	28.32%	13.44%	5.55%	6.03%	3.07%	2.18%	1.31%	2%	3.22%	25.19%
2026/04/20	38.83%	18.27%	11.87%	4.45%	6.46%	2.86%	2.07%	0.9%	2.91%	0%
2026/04/21	31.02%	14.73%	7.58%	3.61%	5.13%	1.84%	3.24%	0.7%	1.19%	20.99%
2026/04/22	24.11%	12.93%	7.13%	5.23%	2.69%	1.79%	1.8%	0.8%	1.14%	35.01%
2026/04/23	34.1%	19.89%	13.03%	7.3%	3.35%	2.54%	2.83%	2.28%	2.53%	0%
2026/04/24	21.67%	12.22%	5.2%	3.94%	2.5%	1.84%	1.25%	0.99%	1.5%	40.02%
2026/04/25	33.71%	19.2%	9.55%	3.93%	2.39%	2.55%	0.69%	2.54%	1.93%	12.47%
2026/04/26	22.99%	14.34%	10.38%	5.23%	2.36%	2.87%	1.38%	1.58%	1.62%	28.17%
2026/04/27	25.53%	13.97%	7.57%	5.43%	3.06%	3.36%	0.1%	0.42%	0.7%	30.11%
2026/04/28	22.72%	14.25%	7.26%	5.31%	4.18%	1.97%	0.68%	1.11%	0.01%	29.44%
2026/04/29	33.01%	14.66%	10.79%	4.14%	6.42%	3.21%	1.21%	0.91%	0.01%	11.8%
2026/04/30	34.98%	18.53%	12.58%	5.53%	5.08%	3.01%	2.51%	2.44%	0.01%	0%

preply.com
babbel.com
rosettastone.com
italki.com
lingopie.com
busuu.com
jumpspeak.com
audible.co.uk
lingoda.com
wordnik.com

Preply.com led April with fluctuating impressions, peaking at 39.3%. Babbel.com and RosettaStone.com showed steady shares, while Wordnik.com surged mid-month. Italki.com and Lingopie.com maintained low visibility. April concluded with Preply.com dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Language Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Language Learning - Last month

1
The Acclaimed Language App | Only 10 mins per day https://go.babbel.com
Surprise the locals, learn their language with lessons based on real-life situations. Speak a new language confidently and connect with native speakers...
2
Free ESOL English Course https://www.elatt.org.uk
Free English Courses Online — ELATT Gives You A Full Experience To Help You Improve Your English. Entry Level 1 - Level 2 Courses Available. Apply Now. Work Experience.
3
Like Duolingo, But Speak Day 1 - Speak Confidently in 3 Weeks https://www.jumpspeak.com
Access 20+ Languages with 1 Membership. Try for 100 days!
4
Learn Anytime And Anywhere With Our Flexible Learning Platform https://www.lingoda.com › join › lingoda
Flexible Language Learning With Lingoda - Improve Your Language Skills - 7 Day Free Trials. Don’t Wait to Get Fluent. Start Your First Class Today...
5
Guide to the best language learning apps of 2026 https://www.preply.com
Language learning apps are a great tool to boost knowledge of a new language, but how do you know which is best for you? Use our guide to find out.

In the competitive world of language learning, Babbel entices with real-life situational lessons, while ELATT offers free English courses. Jumpspeak promises confident speaking in three weeks, Lingoda highlights flexibility, and Preply guides users to the best apps.

Frequently Asked Questions

Why is the UK Education & Training Language Learning April 2026 Report useful and how should I use it?

Why is the UK Education & Training Language Learning April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Education & Training Language Learning April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Education & Training Language Learning April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Education & Training Language Learning April 2026 Report?

The UK Education & Training Language Learning April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Education & Training Language Learning April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Education & Training Language Learning April 2026 Report for?

The UK Education & Training Language Learning April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Education & Training Language Learning brands

Share of Spend for the top 10 UK Education & Training Language Learning brands

Competitor Count for UK Education & Training Language Learning

Market Loss & Market Gains for UK Education & Training Language Learning

UK Education & Training Language Learning Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Language Learning

Frequently Asked Questions

Why is the UK Education & Training Language Learning April 2026 Report useful and how should I use it?

Why is the UK Education & Training Language Learning April 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Education & Training Language Learning April 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Education & Training Language Learning April 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

US Language Learning

AUS Language Learning

the7stars achieves Google Ads PPC campaign optimization with Adthena