Why is the US Education & Training Language Learning July 2026 Report useful and how should I use it?

Why is the US Education & Training Language Learning July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Education & Training Language Learning July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Education & Training Language Learning July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Education & Training Language Learning July 2026 Report?

The US Education & Training Language Learning July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Education & Training Language Learning July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Education & Training Language Learning July 2026 Report for?

The US Education & Training Language Learning July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Education & Training Language Learning - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Language Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Language Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	66.6327439257
	33.3672560743

66%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	32
	68

32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	16%
Transactional	1%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	21%

Market Exposure

Share of Clicks for top 10 US Education & Training Language Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
merriam-webster.com	32.86
chatgpt.com	24.37
rosettastone.com	10.09
babbel.com	7.25
forbes.com	6.74
preply.com	5.39
pimsleur.com	2.56
jumpspeak.com	2.48
wordnik.com	1.64
busuu.com	0.77
others	5.85

merriam-webster.com - 32.86%
chatgpt.com - 24.37%
rosettastone.com - 10.09%
babbel.com - 7.25%
forbes.com - 6.74%
preply.com - 5.39%
pimsleur.com - 2.56%
jumpspeak.com - 2.48%
wordnik.com - 1.64%
busuu.com - 0.77%
others - 5.85%

Merriam-Webster leads with 32.86% click share, followed by ChatGPT at 24.37%. Rosetta Stone captures 10.09%, while ‘others’ collectively hold 5.85%.

Market Exposure

Share of Spend for the top 10 US Education & Training Language Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	chatgpt.com	babbel.com	preply.com	forbes.com	rosettastone.com	pimsleur.com	wordnik.com	jumpspeak.com	talkpal.ai	merriam-webster.com
2026/07/01	31.61%	14.32%	11.6%	15.75%	8.68%	3.84%	0.72%	4.01%	0.07%	1.37%
2026/07/02	47.65%	10.03%	6.68%	13.36%	7.99%	3.04%	0.4%	3.75%	0.9%	0.54%
2026/07/03	47.95%	8.1%	8.04%	10.18%	6.38%	4.26%	0.89%	5.18%	1.28%	0.64%
2026/07/04	48.51%	8.27%	8.28%	10.18%	7.17%	3.17%	2.78%	3.86%	0.65%	0.56%
2026/07/05	57.83%	7.1%	7.14%	8.35%	5.46%	2.4%	0.37%	4.18%	1.43%	0.63%
2026/07/06	38.42%	12.38%	10.52%	12.67%	8.39%	3.57%	1.37%	5.3%	1.22%	0.73%
2026/07/07	18.57%	10.17%	13.29%	17.6%	13.73%	5.97%	0%	11.29%	1.55%	0.98%
2026/07/08	12.75%	12.22%	15.45%	14.21%	13.16%	3.96%	2.97%	7.79%	1.41%	2.12%
2026/07/09	26.42%	12.84%	11.35%	16.42%	11.2%	3.56%	3.4%	5.89%	1.98%	1.21%
2026/07/10	21.95%	12.08%	12.93%	14.62%	16.38%	4.7%	1.53%	6.01%	0.81%	1.46%
2026/07/11	37.34%	11.4%	10.33%	9.15%	11.32%	4.34%	0%	5.78%	1.02%	0.98%
2026/07/12	39.23%	10.4%	11.46%	6.59%	9.77%	5.16%	2.56%	4.2%	1.46%	1%
2026/07/13	36.68%	12.99%	8.35%	15.27%	10.55%	3.59%	1.36%	3.26%	0.49%	1.29%
2026/07/14	33.21%	9.75%	10.65%	14.26%	13.21%	3.19%	1.8%	3.48%	2.16%	1.09%
2026/07/15	61.33%	6.03%	8.05%	10.03%	3.36%	1.97%	1.12%	2.28%	0.54%	0.75%
2026/07/16	53.28%	4.67%	9.3%	6.94%	2.57%	4%	2.09%	1.88%	0.78%	0.73%
2026/07/17	66.2%	8.03%	4.47%	6.02%	2.92%	2.99%	3.16%	1.83%	0.08%	1.02%
2026/07/18	68.71%	6.56%	4.68%	5.01%	4.35%	3.41%	0%	1.47%	0.36%	1.16%
2026/07/19	34.19%	11.52%	7.59%	9.51%	5.77%	3.92%	5.99%	4.21%	2.39%	1.72%
2026/07/20	15.15%	9.78%	8.35%	14.44%	11.01%	3.17%	7.88%	9.16%	2.55%	1.93%
2026/07/21	33.2%	9.75%	10.65%	14.26%	13.21%	3.19%	1.8%	3.48%	2.16%	1.09%
2026/07/22	53.21%	9.9%	7.39%	9.42%	5.22%	2.82%	2.57%	3.36%	0.75%	1.15%
2026/07/23	40.27%	11.17%	7.26%	13.09%	9.16%	3.9%	1.25%	2.89%	0.65%	1.44%
2026/07/24	41%	10.09%	9.67%	13.14%	8.29%	4.23%	1.33%	3.74%	0.52%	0.66%
2026/07/25	25.3%	11.77%	16.23%	10.87%	9.35%	5.34%	4.84%	4.61%	1.3%	0.89%
2026/07/26	52.47%	8.26%	6.42%	9.59%	5.77%	3.85%	3.59%	2.57%	1.08%	0.66%
2026/07/27	55.53%	9.95%	7.7%	8.71%	4.7%	2.43%	0.38%	2.3%	0.12%	0.95%
2026/07/28	39.16%	10.1%	13.46%	8.49%	9.12%	5.19%	1.24%	2.07%	0.82%	1.44%
2026/07/29	25.4%	19.79%	11.44%	10.62%	10.18%	5.32%	3.01%	2.36%	0.96%	1.6%
2026/07/30	45.88%	12.31%	9.37%	8.48%	7.57%	4.14%	0%	1.59%	0.81%	1.45%
2026/07/31	32.57%	16.15%	12.75%	8.05%	6.97%	4.77%	3.13%	2.56%	2.26%	1.31%

chatgpt.com
babbel.com
preply.com
forbes.com
rosettastone.com
pimsleur.com
wordnik.com
jumpspeak.com
talkpal.ai
merriam-webster.com

In July 2026, ChatGPT.com dominated PPC spend, peaking mid-month at 68.71%. Babbel.com and Preply.com showed steady, moderate activity. Forbes.com and RosettaStone.com fluctuated, while Wordnik.com and Talkpal.ai remained low. The month ended with ChatGPT.com leading, despite some volatility.

Market Exposure

Competitor Count for US Education & Training Language Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	139
2026/07/02	155
2026/07/03	162
2026/07/04	160
2026/07/05	138
2026/07/06	148
2026/07/07	138
2026/07/08	132
2026/07/09	115
2026/07/10	154
2026/07/11	136
2026/07/12	165
2026/07/13	179
2026/07/14	148
2026/07/15	163
2026/07/16	173
2026/07/17	164
2026/07/18	164
2026/07/19	164
2026/07/20	156
2026/07/21	148
2026/07/22	189
2026/07/23	192
2026/07/24	186
2026/07/25	195
2026/07/26	202
2026/07/27	173
2026/07/28	183
2026/07/29	186
2026/07/30	172
2026/07/31	179

July saw a dynamic shift in distinct advertisers, starting at 139 and peaking at 202. The month concluded with a robust 179, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Language Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
merriam-webster.com	4.34%
babbel.com	0.63%
wordnik.com	0.34%
duolingo.com	0.22%
girlspring.com	0.16%
preply.com	-0.8%
chatgpt.com	-0.82%
jumpspeak.com	-1.19%
forbes.com	-1.26%
rosettastone.com	-1.79%

Merriam-Webster surged with a 4.34% click share increase, while Rosetta Stone dropped by 1.79%. Babbel and Wordnik saw modest gains, contrasting with declines for Forbes and Jumpspeak.

Campaign Efficiency

US Education & Training Language Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chatgpt.com	merriam-webster.com	babbel.com	preply.com	forbes.com	rosettastone.com	wordnik.com	talkpal.ai	jumpspeak.com	pimsleur.com
2026/07/01	24.52%	18.4%	12.24%	9.09%	14.39%	8.06%	1.53%	0.06%	3.38%	1.59%
2026/07/02	41.29%	8.32%	9.45%	5.83%	12.56%	7.88%	0.92%	1.16%	3.48%	2.7%
2026/07/03	41.38%	9.32%	7.28%	7.21%	10.25%	6.26%	0.78%	1.16%	5.23%	3.08%
2026/07/04	40.97%	8.04%	7.57%	7.57%	10.64%	7.6%	2.92%	0.92%	4.04%	2.17%
2026/07/05	49.79%	9.47%	6.33%	6.44%	8.1%	5.47%	0.86%	1.9%	5.06%	1.21%
2026/07/06	33.82%	11.14%	10.99%	9.11%	11.45%	8.09%	1.11%	1.63%	4.82%	2.23%
2026/07/07	16.65%	14.86%	8.08%	10.41%	14.98%	12.76%	0%	1.58%	10.77%	3.77%
2026/07/08	11.48%	25.19%	7.42%	10.85%	11.59%	10.2%	2.1%	1.34%	5.81%	2.02%
2026/07/09	21.44%	15.69%	10.77%	9.81%	14.59%	9.72%	2.62%	2.32%	4.71%	2.12%
2026/07/10	19.21%	18.49%	9.34%	11.19%	12.13%	13.72%	1.16%	0.84%	5.02%	1.94%
2026/07/11	31.29%	13.45%	10.09%	8.96%	7.72%	11.12%	0%	1.4%	5.35%	2.41%
2026/07/12	33.38%	13.44%	9.01%	10.09%	6.06%	8.92%	2.07%	1.36%	3.85%	3.21%
2026/07/13	30.87%	17.97%	11.21%	5.88%	13.09%	8.6%	1.12%	0.45%	2.58%	2.06%
2026/07/14	28.3%	14.5%	8.02%	8.69%	12.65%	12.04%	2.07%	2.39%	3.21%	1.44%
2026/07/15	53.75%	10.93%	5.43%	6.98%	10.04%	3.27%	0.99%	0.48%	2.4%	0.94%
2026/07/16	54.6%	9.46%	4.19%	7.09%	6.15%	1.65%	1.89%	0.75%	1.57%	1.3%
2026/07/17	55.97%	14.24%	7.43%	3.04%	5.35%	2.75%	2.59%	0.07%	1.6%	1.42%
2026/07/18	58.77%	15.62%	5.73%	3.84%	3.98%	3.81%	0%	0.52%	1.19%	2.23%
2026/07/19	26.42%	23.69%	9.64%	4.57%	7.3%	4%	4.74%	1.91%	3.39%	1.81%
2026/07/20	10.27%	21.67%	7.51%	5.82%	11.52%	9.17%	5.42%	2.39%	8.56%	1.24%
2026/07/21	28.3%	14.5%	8.02%	8.69%	12.65%	12.04%	2.07%	2.39%	3.21%	1.44%
2026/07/22	42.32%	16.61%	8.75%	5.92%	9.13%	4.99%	2.17%	0.77%	3.22%	1.1%
2026/07/23	28.88%	20.22%	9.67%	5.75%	11.17%	8.38%	1.01%	0.69%	2.39%	1.61%
2026/07/24	37.64%	11.04%	8.53%	8.57%	11.57%	7.6%	1.1%	0.5%	3.45%	2.14%
2026/07/25	22.71%	13.67%	10.73%	14.08%	9.53%	7.91%	4.1%	1.27%	4.38%	1.58%
2026/07/26	48.38%	10.18%	7.72%	5.43%	8.69%	5.28%	3.39%	1.21%	2.2%	2.42%
2026/07/27	46.04%	13.67%	9.2%	6.64%	8.29%	4.01%	0.85%	0.12%	2.09%	1.41%
2026/07/28	29.7%	19.12%	8.52%	11.81%	7.73%	7.7%	1.01%	0.83%	1.62%	2.37%
2026/07/29	20.76%	19.67%	17.01%	8.47%	8.93%	7.98%	2.31%	1.2%	1.72%	2.19%
2026/07/30	36.95%	19.18%	10.8%	7.86%	6.78%	6.09%	0%	0.97%	1.2%	1.6%
2026/07/31	24.77%	18.8%	13.87%	8.58%	6.5%	5.39%	4.7%	2.48%	1.97%	1.71%

chatgpt.com
merriam-webster.com
babbel.com
preply.com
forbes.com
rosettastone.com
wordnik.com
talkpal.ai
jumpspeak.com
pimsleur.com

In July 2026, ChatGPT.com dominated with fluctuating impressions, peaking mid-month. Merriam-Webster.com and Babbel.com showed steady presence, while Preply.com and Forbes.com had moderate shares. RosettaStone.com and others maintained lower visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Language Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Education & Training Language Learning - Last month

1
Learn Spanish The Easy Way https://www.babbel.com
Just 10 Minutes A Day — Learn Spanish Right On Your Phone. An Easy And Convenient Way To Learn.
2
Translate English to Spanish https://www.chatgpt.com
Fast English to Spanish — Translate English to Spanish fast with natural tone and clear meaning. Start now. Translate English...
3
Duolingo vs Other Apps - Best Language Apps of 2026 https://www.forbes.com › duolingo › app
See the Top 10 Ranked Language Learning Apps in 2026 & Make an Informed Purchase.
4
Duolingo Review - Can It Really Help You Learn a Language? https://www.jumpspeak.com
Duolingo is a free language app that helps you learn over 20+ languages on your phone. But does it really work?...
5
How to Learn French Fast: A Step-by-Step Guide for Beginners https://www.preply.com
If you’re wondering how to learn French fast, check out this guide to the best ways to learn French as a beginner.

In the competitive world of language learning, Babbel entices with convenience, offering Spanish lessons in just 10 minutes daily. ChatGPT emphasizes speed and clarity in translation. Forbes highlights Duolingo’s ranking, while Jumpspeak questions its efficacy. Preply provides a structured French learning guide.

Frequently Asked Questions

Why is the US Education & Training Language Learning July 2026 Report useful and how should I use it?

Why is the US Education & Training Language Learning July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Education & Training Language Learning July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Education & Training Language Learning July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Education & Training Language Learning July 2026 Report?

The US Education & Training Language Learning July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Education & Training Language Learning July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Education & Training Language Learning July 2026 Report for?

The US Education & Training Language Learning July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Education & Training Language Learning brands

Share of Spend for the top 10 US Education & Training Language Learning brands

Competitor Count for US Education & Training Language Learning

Market Loss & Market Gains for US Education & Training Language Learning

US Education & Training Language Learning Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Education & Training Language Learning

Frequently Asked Questions

Why is the US Education & Training Language Learning July 2026 Report useful and how should I use it?

Why is the US Education & Training Language Learning July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Education & Training Language Learning July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Education & Training Language Learning July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

UK Language Learning

AUS Language Learning

the7stars achieves Google Ads PPC campaign optimization with Adthena