US Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Poker / Poker Tournaments – US

Google AI Overview visibility for Gambling & Gaming Poker / Poker Tournaments US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.6817266831
87.3182733169
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
discountpokershop.com 19.87
pokerchips.com 19.09
tritonpokertables.com 16.41
custommadecasino.com 11.4
mrcpoker.com 5.61
thepokerstore.com 3.67
playwsop.com 3.49
americangamingsupply.com 3.14
pirategoldpoker.com 2.96
bbopokertables.com 2.85
others 11.51
  • discountpokershop.com - 19.87%
  • pokerchips.com - 19.09%
  • tritonpokertables.com - 16.41%
  • custommadecasino.com - 11.4%
  • mrcpoker.com - 5.61%
  • thepokerstore.com - 3.67%
  • playwsop.com - 3.49%
  • americangamingsupply.com - 3.14%
  • pirategoldpoker.com - 2.96%
  • bbopokertables.com - 2.85%
  • others - 11.51%

Copyright © Adthena. All rights reserved.

In the poker PPC landscape, Discount Poker Shop leads with 19.87% click share, closely followed by Poker Chips at 19.09%. Others collectively hold 11.51%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date playwsop.com custommadecasino.com americangamingsupply.com pirategoldpoker.com casinosupply.com discountpokershop.com pokerchips.com tritonpokertables.com thepokerstore.com mrcpoker.com
2026/06/01 6.02% 22.51% 4.32% 2.38% 1.38% 14.03% 5.67% 21.1% 3.94% 3.54%
2026/06/02 4.52% 15.58% 0.72% 1.78% 4.15% 11.05% 47.37% 0.36% 4.57% 0%
2026/06/03 2.1% 13.88% 2.51% 3.24% 3.6% 25.02% 18.65% 13.81% 2.22% 3.74%
2026/06/04 1.64% 17.95% 4.06% 4.05% 3.86% 18.23% 31.01% 0% 0.62% 6.6%
2026/06/05 1.11% 17.19% 6.81% 4.7% 3.29% 13.76% 31.35% 4.25% 1.51% 1.58%
2026/06/06 2.2% 16.69% 4.67% 2.94% 3.01% 15.41% 24.69% 11.5% 3.12% 4.56%
2026/06/07 2.24% 17.59% 3.7% 2.83% 2.52% 10.8% 24.83% 14.28% 0.64% 8.33%
2026/06/08 7.52% 15.28% 2.2% 4.17% 1.32% 9.16% 33.46% 10.36% 2.26% 1.86%
2026/06/09 0.14% 13.18% 3.78% 3.25% 3.97% 27.41% 17.79% 15.25% 2.45% 4.13%
2026/06/10 4.01% 20.52% 5.69% 4.52% 4.32% 20.36% 25.88% 0% 0.69% 6.55%
2026/06/11 3.84% 16.11% 4.82% 5.12% 3.28% 13.38% 24.05% 4.23% 1.51% 1.57%
2026/06/12 0.12% 19.65% 4.04% 2.53% 3.24% 16.67% 25.95% 11.3% 3.35% 4.05%
2026/06/13 2.81% 20.71% 1.03% 3.15% 2.94% 12.62% 19.61% 16.68% 0.74% 10.37%
2026/06/14 0.9% 16.52% 1.43% 6% 1.81% 10.9% 27.85% 14.21% 3.1% 3.76%
2026/06/15 2.45% 15.94% 1.72% 2.87% 3.65% 25.22% 18.9% 14.19% 2.25% 4.51%
2026/06/16 0.11% 27.91% 0.84% 1.48% 5.35% 14.15% 24.39% 9.94% 2.64% 5.55%
2026/06/17 4.63% 26.53% 2.46% 2.06% 7.67% 9.88% 20.35% 12.38% 0.57% 5.24%
2026/06/18 1.55% 20.14% 0.73% 0.78% 3.97% 17% 25.89% 8.95% 1.76% 7%
2026/06/19 10.92% 15.67% 1.82% 1.99% 3.22% 18.36% 24.94% 9.97% 3.14% 3.78%
2026/06/20 3.71% 9.55% 3.96% 3.32% 0% 0.93% 39.29% 33.67% 0% 1.39%
2026/06/21 19.52% 15.21% 0.07% 4.95% 2.09% 2.48% 32.12% 9.06% 0% 1.48%
2026/06/22 11.71% 17.3% 7.33% 1.59% 0% 0% 38.66% 6.54% 0% 0%
2026/06/23 0% 11.23% 5.44% 0% 0% 0% 67.44% 12.81% 0% 0%
2026/06/24 17.38% 9.12% 1.29% 2.9% 0% 0.28% 28.41% 24.99% 10.22% 1.76%
2026/06/25 2.93% 45.77% 6.66% 19.27% 0.71% 1.14% 0% 13.29% 0% 0%
2026/06/26 55.11% 8.52% 8.94% 1.07% 0% 0% 0% 3.13% 0% 0%
2026/06/27 28.57% 8.95% 4.53% 5.39% 2.35% 2.59% 0% 2.39% 14.1% 5.13%
2026/06/28 22.95% 13.43% 9.19% 9.18% 0% 9.87% 0% 11.53% 0% 0.65%
2026/06/29 15.96% 29.73% 7.84% 3.23% 0.1% 0.16% 0% 15.07% 0% 0%
2026/06/30 34.14% 23.41% 13.43% 2.46% 0.92% 0.52% 0% 0% 0% 0%
  • playwsop.com
  • custommadecasino.com
  • americangamingsupply.com
  • pirategoldpoker.com
  • casinosupply.com
  • discountpokershop.com
  • pokerchips.com
  • tritonpokertables.com
  • thepokerstore.com
  • mrcpoker.com

Copyright © Adthena. All rights reserved.

In June 2026, playwsop.com saw a dramatic rise, peaking at 55.11 on June 26. Pokerchips.com maintained a steady presence, while custommadecasino.com fluctuated, ending strong at 23.41.

Market Exposure

Competitor Count for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 18
2026/06/02 17
2026/06/03 21
2026/06/04 19
2026/06/05 17
2026/06/06 19
2026/06/07 20
2026/06/08 17
2026/06/09 22
2026/06/10 17
2026/06/11 20
2026/06/12 16
2026/06/13 18
2026/06/14 16
2026/06/15 21
2026/06/16 19
2026/06/17 19
2026/06/18 19
2026/06/19 19
2026/06/20 12
2026/06/21 17
2026/06/22 10
2026/06/23 6
2026/06/24 14
2026/06/25 10
2026/06/26 9
2026/06/27 17
2026/06/28 10
2026/06/29 13
2026/06/30 10

Copyright © Adthena. All rights reserved.

June began with 18 advertisers, peaking at 22 mid-month. A decline followed, ending with 10 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
playwsop.com 7.63%
bbopokertables.com 1.92%
custommadecasino.com 1.52%
thepokerstore.com 1.25%
tritonpokertables.com 0.83%
gutshotgaming.com -0.81%
gameworldplanet.com -0.94%
brpropoker.com -1.08%
mrcpoker.com -1.33%
discountpokershop.com -9.82%

Copyright © Adthena. All rights reserved.

In the poker industry, playwsop.com surged with a 7.63% click share increase, while discountpokershop.com plummeted by 9.82%.

Campaign Efficiency

US Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date custommadecasino.com americangamingsupply.com pirategoldpoker.com casinosupply.com discountpokershop.com thepokerstore.com tritonpokertables.com pokerchips.com mrcpoker.com gutshotgaming.com
2026/06/01 17.34% 3.79% 2.22% 1.32% 10.24% 5.41% 34.78% 3.18% 3.87% 5.32%
2026/06/02 19.65% 1.03% 3.7% 4.85% 12.11% 8.51% 1.11% 33.42% 0% 4.38%
2026/06/03 13.11% 2.96% 3.46% 3.25% 20.25% 2.46% 26.47% 10.57% 4.78% 2.99%
2026/06/04 17.96% 6.05% 5.1% 4.69% 17.42% 1.46% 0% 21.51% 9.86% 1.62%
2026/06/05 17.11% 7.95% 5.55% 2.93% 11.19% 3.15% 8.43% 17.81% 3.26% 6.52%
2026/06/06 13.96% 5.09% 3.87% 2.87% 11.61% 5.58% 21.54% 13.51% 5.59% 5.15%
2026/06/07 13.7% 3.74% 3.02% 2.11% 8.46% 1.3% 27.17% 14.55% 11.64% 2.78%
2026/06/08 16.04% 2.59% 4.85% 1.26% 8.69% 3.96% 21.62% 20.64% 2.28% 1.99%
2026/06/09 11.81% 3.93% 3.23% 3.42% 20.99% 2.59% 27.81% 10.11% 5.02% 3.14%
2026/06/10 20% 7.66% 5.58% 5.13% 19.06% 1.59% 0% 18.05% 9.91% 1.78%
2026/06/11 16.88% 5.67% 6.2% 3.07% 11.4% 3.29% 8.82% 12.98% 3.41% 6.83%
2026/06/12 15.74% 4.22% 3.4% 3.06% 12.51% 5.96% 20.94% 13.8% 5.11% 5.28%
2026/06/13 15.53% 0.84% 3.25% 2.36% 9.47% 1.46% 30.41% 10.97% 13.56% 3.11%
2026/06/14 14.82% 2.23% 6.21% 1.52% 9.29% 4.78% 26.1% 15.71% 3.83% 2.4%
2026/06/15 13.96% 2.36% 2.99% 3.28% 20.14% 2.48% 26.87% 10.37% 5.49% 3.2%
2026/06/16 24.53% 1.33% 2.23% 4.84% 12.3% 4.22% 20.47% 12.11% 6.62% 3.46%
2026/06/17 23.96% 3.13% 3.02% 6.63% 9.42% 1.37% 22.45% 12.45% 6.68% 1.44%
2026/06/18 18.08% 1% 1.34% 4.44% 14.97% 2.47% 17.2% 15.71% 9.53% 3.78%
2026/06/19 14.9% 3.12% 2.76% 3.35% 15.76% 4.58% 19.94% 16.27% 6.03% 2.84%
2026/06/20 10.25% 4.13% 4.33% 0% 1.82% 0% 51.84% 17.79% 3.58% 0%
2026/06/21 18.88% 0.14% 7.78% 2.34% 2.34% 0% 17.45% 20.63% 1.95% 1.3%
2026/06/22 25.37% 9.64% 3.16% 0% 0% 0% 14.12% 28.83% 0% 0%
2026/06/23 16.89% 6.5% 0% 0% 0% 0% 25.99% 46.15% 0.12% 0%
2026/06/24 9.26% 1.44% 3.87% 0% 0.43% 9.7% 46.6% 14.01% 2.3% 0%
2026/06/25 39.73% 8.19% 17.75% 1.69% 1.69% 0% 18.23% 0% 0% 0%
2026/06/26 12.47% 11.7% 1.78% 0% 0% 0% 5.75% 0% 0% 0%
2026/06/27 10.62% 4.34% 6.5% 2.17% 2.17% 29.28% 4.5% 0% 5.42% 0%
2026/06/28 16.87% 8.44% 13.36% 0% 8.44% 0% 17.69% 0% 1.41% 0%
2026/06/29 26.85% 7.67% 4.39% 0.32% 0.32% 0% 29.06% 0% 0% 0%
2026/06/30 33.61% 17.81% 4.3% 1.12% 1.12% 0% 0% 0% 0% 0%
  • custommadecasino.com
  • americangamingsupply.com
  • pirategoldpoker.com
  • casinosupply.com
  • discountpokershop.com
  • thepokerstore.com
  • tritonpokertables.com
  • pokerchips.com
  • mrcpoker.com
  • gutshotgaming.com

Copyright © Adthena. All rights reserved.

In June 2026, “custommadecasino.com” saw fluctuating impressions, peaking at 39.73% on the 25th. “tritonpokertables.com” had a significant spike on the 20th with 51.84%. By month’s end, “custommadecasino.com” led with 33.61%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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