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US Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
pokerchips.com 23.96
tritonpokertables.com 22.75
discountpokershop.com 14.42
custommadecasino.com 11.17
playwsop.com 8.13
pirategoldpoker.com 2.83
americangamingsupply.com 2.19
eletriclife.com 1.83
inopoker.com 1.66
thepokerstore.com 1.54
others 9.52

Copyright © Adthena. All rights reserved.

In the poker PPC landscape, pokerchips.com leads with 23.96% click share, followed by tritonpokertables.com at 22.75%. Discountpokershop.com captures 14.42%, while others hold 9.52%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date pokerchips.com discountpokershop.com custommadecasino.com tritonpokertables.com pirategoldpoker.com casinosupply.com americangamingsupply.com thepokerstore.com playwsop.com 7seascasino.com
2025/05/01 31.14% 8.08% 10.86% 12.32% 2.03% 0.6% 0.14% 1.45% 15.4% 0%
2025/05/02 38.04% 8.45% 11.57% 6.16% 4.23% 1.7% 0% 1.11% 20.8% 0%
2025/05/03 25% 11.19% 8.17% 7.33% 2.62% 1.61% 0.87% 1.6% 14.29% 5.38%
2025/05/04 45.25% 22.7% 11.19% 1.6% 1.98% 0.68% 0.14% 3.4% 0% 0%
2025/05/05 22.08% 14.82% 9.36% 29.04% 3.52% 0.84% 1.35% 6.64% 0% 0%
2025/05/06 22.48% 3.52% 8.39% 22.81% 2.68% 0.08% 0.11% 0.71% 32.23% 0%
2025/05/07 39.24% 11.24% 9.29% 18.74% 3.82% 0.91% 0.47% 4.2% 3.36% 0%
2025/05/08 29.08% 7.9% 14.16% 17.7% 3.41% 0.64% 1.39% 2.19% 7.68% 0%
2025/05/09 40.81% 5.12% 9.11% 18.1% 3.58% 0.8% 0.65% 0.26% 12.9% 4.23%
2025/05/10 20.97% 11.14% 14.83% 14.49% 1.32% 1.08% 0.49% 1.19% 31.8% 0%
2025/05/11 29.97% 3.65% 20.99% 13.32% 0.98% 0.32% 0.97% 2.86% 19.37% 0%
2025/05/12 34.29% 5.56% 10.3% 19.15% 0.54% 0.57% 0.88% 1.39% 17.28% 0.95%
2025/05/13 30.51% 7.68% 16.81% 18.43% 2.01% 0.06% 2.3% 2.46% 14.09% 2.12%
2025/05/14 22.88% 11.63% 11.57% 16.55% 2.41% 2.55% 2.45% 1.2% 15.79% 2.39%
2025/05/15 34.12% 10.11% 13.68% 19.78% 3.33% 2.36% 1.9% 0% 7.01% 0%
2025/05/16 28.47% 10.01% 13% 19.79% 0.8% 0.97% 1.72% 0.54% 8.72% 0%
2025/05/17 32.82% 12.44% 15.8% 19.24% 3.26% 1.14% 0.38% 3.25% 4.31% 0%
2025/05/18 25.77% 8.95% 15.03% 17.4% 3.14% 0.47% 2.01% 0.15% 8.43% 12.76%
2025/05/19 28.21% 9.87% 7.82% 37.1% 2.69% 0.51% 1.95% 1.22% 3.45% 0%
2025/05/20 26.9% 10.56% 13.94% 17.1% 2.89% 0.64% 5.17% 1.91% 11.89% 0%
2025/05/21 32.92% 18.68% 21.77% 4.86% 2.27% 1.12% 2.89% 0% 0% 0%
2025/05/22 21.9% 20.43% 14.6% 9.93% 4.01% 1.76% 1.89% 0.5% 16.37% 0.81%
2025/05/23 18.42% 7.13% 5.91% 6.12% 1.47% 0.39% 2.14% 0.81% 11.79% 9.59%
2025/05/24 38.9% 11.94% 14.14% 12.15% 3.13% 1.86% 1.79% 0.49% 1.45% 0.84%
2025/05/25 21.88% 8.48% 9.32% 19.24% 4.33% 0.08% 3.15% 0% 2.92% 3.59%
2025/05/26 27.04% 17.25% 10.02% 18.14% 2.61% 1.5% 4.45% 0% 10.13% 0%
2025/05/27 26.34% 5.05% 12.75% 23.17% 0.35% 0.12% 1.94% 0% 24.94% 0.67%
2025/05/28 20.77% 14.7% 19.86% 21.12% 2.09% 2.25% 3.51% 0.76% 5.45% 0%
2025/05/29 0% 10.95% 12.31% 24.85% 2.12% 2.42% 9.38% 2.97% 22.58% 3.2%
2025/05/30 24.18% 11.5% 15.73% 14.03% 3.08% 3.95% 3.37% 0.36% 16.03% 0%
2025/05/31 43.74% 15.04% 10.77% 9.93% 4.61% 4.35% 2.14% 0.76% 0% 0%

Copyright © Adthena. All rights reserved.

In May 2025, pokerchips.com led with fluctuating spend, peaking at 45.25. Playwsop.com saw a significant drop mid-month, while discountpokershop.com maintained steady growth. Custommadecasino.com and tritonpokertables.com showed consistent performance, ending the month strong.

Market Exposure

Competitor Count for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 20
2025/05/02 19
2025/05/03 24
2025/05/04 18
2025/05/05 18
2025/05/06 17
2025/05/07 22
2025/05/08 19
2025/05/09 18
2025/05/10 19
2025/05/11 21
2025/05/12 20
2025/05/13 18
2025/05/14 19
2025/05/15 17
2025/05/16 21
2025/05/17 18
2025/05/18 18
2025/05/19 20
2025/05/20 18
2025/05/21 16
2025/05/22 20
2025/05/23 22
2025/05/24 24
2025/05/25 19
2025/05/26 17
2025/05/27 16
2025/05/28 19
2025/05/29 15
2025/05/30 17
2025/05/31 16

Copyright © Adthena. All rights reserved.

May saw fluctuating advertiser numbers, peaking at 24 on the 3rd and 24th. The month concluded with a dip to 16.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
discountpokershop.com 3.25%
americangamingsupply.com 2.26%
inopoker.com 1.48%
pokermerchant.com 1.3%
custommadecasino.com 1.1%
bbopokertables.com -0.56%
thepokerstore.com -1.45%
playwsop.com -1.61%
pokerchips.com -3.28%
tritonpokertables.com -5.31%

Copyright © Adthena. All rights reserved.

Tritonpokertables.com saw a significant drop of 5.31%, while discountpokershop.com surged by 3.25%. Americangamingsupply.com also gained 2.26%, contrasting pokerchips.com’s 3.28% decline.

Campaign Efficiency

US Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date pokerchips.com discountpokershop.com tritonpokertables.com custommadecasino.com pirategoldpoker.com americangamingsupply.com thepokerstore.com gutshotgaming.com inopoker.com playwsop.com
2025/05/01 19.13% 11.8% 22.22% 12.98% 2.85% 0.3% 1.71% 0% 8.89% 4.43%
2025/05/02 23.19% 12.85% 13.26% 15.67% 6.12% 0% 1.63% 0% 0.07% 10.25%
2025/05/03 17.95% 17.79% 18.38% 11.34% 4.93% 1.61% 2.04% 0.68% 4.09% 4.83%
2025/05/04 23.8% 27.42% 3.79% 14.52% 2.57% 0.27% 3.78% 9.64% 0% 0%
2025/05/05 9.54% 14.98% 41.07% 7.68% 3.71% 1.25% 5.47% 5.01% 0% 0%
2025/05/06 11.35% 4.89% 46.12% 8.46% 3.58% 0.23% 1.41% 3.79% 5.05% 10.03%
2025/05/07 18.54% 13.39% 31.73% 11.02% 3.94% 0.64% 4.28% 3.29% 1.41% 0.38%
2025/05/08 14.93% 10.01% 33.81% 14.15% 3.76% 1.69% 3.05% 0.63% 0% 0.94%
2025/05/09 22.15% 7.35% 36.79% 11.8% 4.56% 1.09% 0.75% 2.06% 0% 4.3%
2025/05/10 13.55% 15.65% 30.96% 14.9% 2.06% 0.66% 2.36% 0.9% 0.9% 9.39%
2025/05/11 17.83% 6.22% 30.21% 18.61% 1.63% 1.56% 3.87% 1.28% 0% 5.48%
2025/05/12 19.45% 7.65% 38.86% 8.2% 0.95% 1.35% 2.43% 1.35% 0% 7.93%
2025/05/13 17.63% 11% 37.78% 13.28% 3.19% 3.37% 3.16% 2.4% 0% 3.79%
2025/05/14 13.44% 15.23% 32.82% 13.95% 3.49% 3.74% 1.42% 0.99% 0% 5.82%
2025/05/15 16.88% 11.94% 33.11% 14.55% 3.56% 2.31% 0% 3.9% 1.95% 2.66%
2025/05/16 15.51% 13.67% 38.06% 14.95% 0.99% 2.34% 0.57% 0.57% 0% 3.59%
2025/05/17 16.39% 13.74% 34.46% 13.9% 3.29% 0.59% 3.47% 3.55% 2.95% 0.48%
2025/05/18 14.16% 9.87% 34.26% 16.17% 4.05% 3.03% 0.38% 2.6% 0% 3.26%
2025/05/19 15.33% 12.11% 43.54% 10.13% 3.17% 2.89% 1.63% 2.01% 0% 0.41%
2025/05/20 13.77% 12.54% 28.93% 13.7% 3.57% 6.47% 2.55% 4.08% 0% 4.14%
2025/05/21 16.88% 21.29% 7.93% 20.04% 3.21% 4.29% 0% 0% 15.14% 0%
2025/05/22 12.01% 26.52% 17.1% 16.97% 4.29% 2.45% 0.52% 2.58% 2.58% 6.77%
2025/05/23 13.89% 12.27% 15.56% 7.92% 2.94% 4.14% 1.59% 1.67% 0% 6.82%
2025/05/24 21.4% 13.95% 20.93% 15.79% 3.97% 2.04% 0.76% 3.06% 3.57% 0.42%
2025/05/25 9.71% 10.78% 31.45% 12.14% 4.68% 4.18% 0% 4.06% 9.46% 1.24%
2025/05/26 15% 19.41% 27.98% 11.08% 3.24% 5.81% 0% 0.71% 0% 3.49%
2025/05/27 13.44% 6.73% 43.04% 13.24% 0.9% 3.28% 0% 3.28% 0% 8.13%
2025/05/28 11.79% 15.8% 33.28% 17.4% 2.57% 4.46% 1.11% 0.74% 0% 0.61%
2025/05/29 0% 11.73% 35.77% 11.77% 2.68% 11.13% 2.52% 1.68% 0% 7.55%
2025/05/30 11.16% 14.33% 24.04% 15.33% 4.05% 4.65% 0.84% 3.06% 2.36% 4.38%
2025/05/31 23.88% 18.45% 18.3% 11.35% 5.3% 3.39% 1.24% 0.68% 0.07% 0%

Copyright © Adthena. All rights reserved.

In May 2025, TritonPokerTables.com dominated with a peak impression share of 46.12% on May 6. PokerChips.com fluctuated, ending strong at 23.88% on May 31. DiscountPokerShop.com saw a notable rise to 27.42% on May 4.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Live Casino: Play and Win Free https://www.mcluck.com

    Real-Time Live Casino Fun — Discover a world of Social Live Casino games and big wins at McLuck – it’s free to play! Play the best Live Casino games 24/7 at McLuck Social Casino...

  2. 2
    Play for Free or Use SC https://promo.modo.us

    Social Casino | Free Spins — Modo Casino is America's best – claim your free coins today and play our live table games. Win bigger and better with Modo Social Casino. Try us today now free and claim your bonus. Free Play.

  3. 3
    Play WSOP free poker online https://www.playwsop.com › wsop

    Play WSOP Best Free Poker — Enjoy Exclusive Events & Competitions. Get 1M Free Chips at Signup & Chips Every 3 Hours. #1 Free Poker Game, Install WSOP! Start Now and Get 1M Free Chips, Collect Albums.

  4. 4
    Play Poker for Free Online - Free Poker Game at Stake.us https://www.stake.us

    Official Stake™ US, Perfect For The Ultimate Gaming Experience. No Purchase Is Needed. Have Fun With Over 2000+ Industry Favorite Games.

  5. 5
    Free Online Poker https://www.vegasworld.com

    Best Poker Site — All Games are Unlocked. No Download or Registration Required. Just Play and Have Fun! Play Poker All Night Long for Free. Choose Your Avatar and Take a Seat at a Table.

Copyright © Adthena. All rights reserved.

In the vibrant world of online gaming, McLuck, Modo, WSOP, Stake, and Vegas World captivate audiences with enticing offers. McLuck and Modo highlight social casino experiences, while WSOP and Stake focus on free poker games. Vegas World promises endless poker fun without barriers.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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