UK Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
pokerstars.uk	45.68
skypoker.com	27.23
ggpoker.co.uk	7.71
top10bestpokersites.co.uk	1.82
10bestcasinos.co.uk	1.8
ebay.co.uk	1.71
888poker.com	1.68
grosvenorcasinos.com	1.49
betfair.com	1.25
32red.com	1.24
others	8.39

In the poker PPC landscape, PokerStars.uk dominates with 45.68% click share, followed by SkyPoker.com at 27.23%. GGPoker.co.uk holds 7.71%, while ‘others’ collectively capture 8.39%.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	pokerstars.uk	ggpoker.co.uk	32red.com	top10bestpokersites.co.uk	skypoker.com	playright.co.uk	888poker.com	ladbrokes.com	10bestcasinos.co.uk	grosvenorcasinos.com
2025/04/01	100%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/04/04	100%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/04/05	47.33%	16.67%	0%	6.03%	0%	0%	0%	2.41%	0%	0%
2025/04/06	34.48%	25.06%	3.55%	5.74%	0%	6.64%	0%	2.24%	5.4%	1.8%
2025/04/07	40.96%	32.41%	7.36%	0%	4.4%	0%	7.8%	0.83%	0%	0.66%
2025/04/08	54.52%	35.12%	0%	0%	0%	0%	0%	4.17%	0%	0%
2025/04/09	28.29%	17.66%	5.11%	10.52%	3.41%	0%	0%	7.52%	7.54%	6.77%
2025/04/10	30.02%	21.74%	9.56%	4.87%	5.27%	0.02%	0%	0.83%	11.18%	6.51%
2025/04/11	36.51%	23.68%	2.68%	5.54%	3.59%	0.01%	0%	0%	10.46%	0.17%
2025/04/12	46.4%	11.38%	6.27%	6.62%	0%	8.71%	0%	0%	9.25%	8.31%
2025/04/13	20.18%	11.48%	6.44%	15.67%	15.27%	0.02%	4.22%	0.29%	9.81%	0%
2025/04/14	41.58%	16.39%	8.52%	7.51%	0%	3.83%	0%	5.55%	10%	0.14%
2025/04/15	0.79%	1.39%	0%	0.61%	0%	0.77%	0%	0%	0%	21.01%
2025/04/16	57.55%	10.96%	0%	0.01%	4.68%	4.1%	3.02%	0%	0%	0%
2025/04/17	30.44%	9.67%	0%	7.58%	16.48%	0.05%	8.52%	1.12%	16.52%	0.63%
2025/04/18	32.09%	16.16%	3.92%	9.06%	4.85%	1.98%	4.22%	2.39%	9.24%	1.97%
2025/04/19	32.05%	25.6%	0%	3.04%	1.43%	3.52%	4.91%	0%	2.86%	2.64%
2025/04/20	44.65%	12.7%	0.01%	0%	7.73%	0%	9.98%	2.07%	0%	7.03%
2025/04/21	36.13%	15.82%	0.01%	8.97%	4.21%	10.37%	0%	0%	0%	7.78%
2025/04/22	33.63%	13.47%	5.95%	4.99%	0%	0%	0%	6.59%	3.24%	5.54%
2025/04/23	45.45%	45.13%	0.02%	0.06%	0%	0%	0%	0%	0%	0%
2025/04/24	51.99%	4.73%	0.02%	0.06%	30.08%	0%	0%	0%	0%	0%
2025/04/25	49.52%	13.87%	5.89%	12.81%	0%	0%	0%	0%	8.1%	3.73%
2025/04/26	0.29%	12.48%	0.07%	0.22%	36.65%	0%	0%	0%	0%	0%
2025/04/27	78.58%	8.07%	0.01%	0.02%	0%	0%	0%	8.26%	0%	0%
2025/04/28	83.64%	8.67%	0%	0.07%	0%	0%	0%	0%	0%	0%
2025/04/29	0.12%	4.53%	0%	0.15%	0%	0%	0%	0%	0%	1.51%
2025/04/30	65.9%	14.3%	10.52%	8.84%	0%	0%	0%	0%	0%	0%

Pokerstars.uk dominated April, peaking early, then fluctuating. Skypoker.com surged mid-month, while ggpoker.co.uk saw consistent activity. 32red.com and playright.co.uk had sporadic spikes. By month’s end, pokerstars.uk remained the leader.

Market Exposure

Competitor Count for UK Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	1
2025/04/04	1
2025/04/05	11
2025/04/06	13
2025/04/07	13
2025/04/08	6
2025/04/09	11
2025/04/10	14
2025/04/11	18
2025/04/12	15
2025/04/13	15
2025/04/14	15
2025/04/15	8
2025/04/16	17
2025/04/17	14
2025/04/18	20
2025/04/19	15
2025/04/20	17
2025/04/21	12
2025/04/22	14
2025/04/23	7
2025/04/24	7
2025/04/25	8
2025/04/26	9
2025/04/27	9
2025/04/28	6
2025/04/29	10
2025/04/30	6

April began with a single advertiser, peaking at 20 mid-month. Fluctuations followed, ending with 6 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
ebay.co.uk	2.26%
skypoker.com	1.18%
888poker.com	1.07%
happytiger.co.uk	0.68%
quinnbet.com	0.68%
partypoker.com	-0.37%
williamhill.com	-0.45%
32red.com	-0.69%
ggpoker.co.uk	-1.14%
pokerstars.uk	-3.92%

Pokerstars.uk saw a significant drop of 3.92% in click share, while ebay.co.uk experienced a notable rise of 2.26%.

Campaign Efficiency

UK Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	pokerstars.uk	ggpoker.co.uk	top10bestpokersites.co.uk	32red.com	ebay.co.uk	happytiger.co.uk	skypoker.com	ladbrokes.com	10bestcasinos.co.uk	grosvenorcasinos.com
2025/04/01	100%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/04/04	100%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/04/05	31.83%	32.37%	5.62%	0%	0%	0%	0%	9.31%	0%	0%
2025/04/06	25.63%	36.82%	4.05%	4.05%	0%	0%	0%	8.32%	4.05%	2.4%
2025/04/07	28.6%	35.31%	0%	3.75%	0%	0%	9.41%	0.31%	0%	4.7%
2025/04/08	37.89%	56.09%	0%	0%	0%	0.73%	0%	1.46%	0%	0%
2025/04/09	22.97%	15.96%	8.7%	3.44%	19.19%	0%	8.62%	3.72%	3.44%	3.44%
2025/04/10	22.34%	30.26%	2.54%	10.27%	0%	0%	12.68%	0.41%	6.4%	3.28%
2025/04/11	29.07%	19.54%	6.33%	2.5%	0%	0.42%	12.53%	0%	8.82%	0.51%
2025/04/12	55.15%	7.74%	6.06%	6.03%	0%	0%	0%	0%	6.03%	6.03%
2025/04/13	13.03%	20.48%	9.77%	6.5%	0%	0%	26.63%	0.17%	6.5%	0%
2025/04/14	29.06%	26.33%	4.51%	7.22%	0%	0%	0%	7.23%	4.5%	0.26%
2025/04/15	0.48%	0.73%	0.48%	0%	0%	0%	0%	0%	0%	40.14%
2025/04/16	33.95%	28.33%	0.01%	0%	0%	7.27%	7.27%	0%	0%	0%
2025/04/17	20.84%	10.74%	6.95%	0%	0%	0%	34.05%	0.74%	13.86%	0.92%
2025/04/18	18.16%	25.3%	7.54%	4.87%	0%	5.94%	12.01%	0.94%	6.2%	3.95%
2025/04/19	32.24%	35.23%	3.12%	0%	0%	2.04%	5.11%	0%	3.12%	3.12%
2025/04/20	20.67%	29.61%	0%	0.01%	0%	0.61%	9.24%	0.6%	0%	21.83%
2025/04/21	29.27%	19.41%	7.31%	0.01%	0%	0%	11.97%	0%	0%	7.31%
2025/04/22	19.43%	24.02%	2.12%	2.13%	0%	3.26%	0%	8.65%	3.26%	3.62%
2025/04/23	23.74%	49.93%	0.04%	0.02%	0%	0%	0%	0%	0%	0%
2025/04/24	20.4%	20.38%	0.04%	0.02%	0%	0%	36.44%	0%	0%	0%
2025/04/25	45.94%	26.09%	11.82%	3.35%	0%	0%	0%	0%	3.34%	6.11%
2025/04/26	0.1%	6.44%	0.06%	0.03%	0%	42.68%	21.34%	0%	0%	0%
2025/04/27	32.54%	32.54%	0.01%	0.01%	2.37%	0%	0%	19.37%	0%	0%
2025/04/28	45.56%	48.92%	0.06%	0%	0%	0%	0%	0%	0%	0%
2025/04/29	0.02%	2.23%	0.02%	0%	92.76%	0%	0%	0%	0%	0.66%
2025/04/30	56.52%	28.9%	6.98%	6.94%	0%	0%	0%	0%	0%	0%

April saw dynamic shifts in PPC impressions. Pokerstars.uk started strong, peaking at 100% but fluctuated, ending at 56.52%. Ebay.co.uk had a dramatic rise to 92.76% by month’s end. Ggpoker.co.uk and happytiger.co.uk showed notable mid-month spikes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
10 Best Online Poker Sites UK - Fast Withdrawals https://www.10bestcasinos.co.uk
Updated: April 2025 - UK's Best Online Poker Sites. Sign Up, Get Bonus & Play Now!
2
GGPoker - Home of WSOP | Biggest Online Poker Room https://promo.ggpoker.co.uk
Enjoy £40 Free Play with your first £10 deposit. T&Cs apply. 18+. GambleAware.org.
3
Deposit £20, Play with £50 | Deposit £20 - Play with £50 https://content.grosvenorcasinos.com › casino › bonus
Enjoy a Huge Variety Of Slots and Table Games . Quick Deposits + Withdrawals, 24/7 Support
4
PokerStars™ The Home Of Poker https://www.pokerstars.uk
PokerStars™ UK — £10 in Spin & Go tickets and a 100% bonus up to £400. 18+ BeGambleAware.org. Claim...
5
William Hill™ Vegas - Deposit - + Stake £10 Get 200 Free Spins https://promotion.williamhill.com › bigbashsplash › t&cs_apply_18+
Deposit & Stake £10 Get 200 Free Spins. T&Cs Apply. Play Safe. 18+. Some Payment Excluded.

In the competitive world of online poker, top advertisers like 10bestcasinos.co.uk and ggpoker.co.uk captivate with enticing offers. Themes of fast withdrawals and generous bonuses dominate, while PokerStars and William Hill emphasize unique promotions, ensuring players are drawn to their platforms.

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Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Does this include mobile, desktop and Google Shopping data?

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Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

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UK Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Share of Spend for the top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Competitor Count for UK Gambling & Gaming Poker / Poker Tournaments

Market Loss & Market Gains for UK Gambling & Gaming Poker / Poker Tournaments

UK Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Poker / Poker Tournaments

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

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UK Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Share of Spend for the top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Competitor Count for UK Gambling & Gaming Poker / Poker Tournaments

Market Loss & Market Gains for UK Gambling & Gaming Poker / Poker Tournaments

UK Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Poker / Poker Tournaments

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

Related reports

UK Fantasy Sports

AUS Online Gambling

US Poker / Poker Tournaments

UK Sports Betting

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena