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UK Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
pokerstars.uk 32.15
premierpokerchips.com 24.93
ebay.co.uk 13.36
pokermerchant.com 5.96
getpokergear.com 4.8
ggpoker.co.uk 3.63
riverboatgamingpoker.com 2.12
bet365.com 2.03
worldpokerfederation.org 1.73
ooothatsnice.co.uk 1.65
others 7.64

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In the poker PPC landscape, PokerStars.uk dominates with 32.15% click share, followed by PremierPokerChips.com at 24.93%. Others collectively hold 7.64%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date pokerstars.uk playright.co.uk 10bestcasinos.co.uk top10bestpokersites.co.uk ggpoker.co.uk ebay.co.uk premierpokerchips.com virgingames.com grosvenorcasinos.com 32red.com
2025/05/01 43.97% 0% 2.82% 13.09% 8.64% 0.51% 0% 0% 15.15% 10.52%
2025/05/02 58.23% 0% 0% 4.9% 18.58% 0.8% 0% 0% 5.8% 8.85%
2025/05/03 100% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/05/04 25.61% 0% 0% 0% 67.09% 1.48% 0% 0% 0% 0%
2025/05/05 61.71% 3.8% 3.73% 0% 17.42% 1.5% 0% 1.02% 0.49% 2.64%
2025/05/06 65.34% 0% 0% 0% 16.92% 2.84% 0% 0% 1.47% 0%
2025/05/07 35.24% 2.4% 1.76% 4.12% 12.83% 1% 1.98% 12.66% 1.28% 10.71%
2025/05/08 58.07% 5% 0% 2.66% 4.55% 2.45% 5.2% 6.09% 2.67% 3.41%
2025/05/09 22.63% 10.37% 0% 0% 28% 2.9% 6.24% 0% 0% 7.19%
2025/05/10 43.67% 6.71% 5.1% 4.92% 18.1% 0.72% 2.3% 5.82% 0% 1.96%
2025/05/11 70.79% 0% 4.16% 2.28% 6.19% 1.1% 3.97% 0% 0.62% 0%
2025/05/12 0% 0% 0% 0% 44.77% 5.7% 8.68% 0% 0% 12.72%
2025/05/13 58.12% 0% 0% 5.77% 9.83% 1.53% 3.73% 0% 0.49% 6.92%
2025/05/14 71.66% 0% 0% 0% 0% 5.23% 9.68% 0% 0% 0%
2025/05/15 50.28% 0% 2.72% 1.98% 27.07% 1.02% 3.29% 0% 0% 4.46%
2025/05/16 79.07% 0% 0% 0% 0% 8.09% 5.73% 0% 0% 0%
2025/05/17 42.7% 0% 0% 16.65% 6.4% 0.29% 1.58% 5.94% 8.69% 6.55%
2025/05/18 33.77% 2.43% 0% 5.03% 17.54% 0.36% 2.37% 6.25% 6.72% 5.59%
2025/05/19 58.18% 11.89% 0% 4.38% 5.19% 0.46% 1.15% 0% 5.53% 0%
2025/05/20 27.98% 0% 0% 0.15% 34.08% 4.64% 11.85% 0% 0% 8.75%
2025/05/21 87.69% 0% 0% 0.04% 4.82% 1.07% 1.86% 0% 0% 0%
2025/05/22 64.31% 0% 0% 0.05% 27.21% 1.64% 2.32% 0% 0% 0%
2025/05/23 40.82% 0% 0% 0.15% 10.37% 6.12% 8.91% 0% 0% 0%
2025/05/24 84.49% 0% 0% 0.09% 0.3% 1.81% 3.95% 0% 0% 0%
2025/05/25 22.21% 0% 10.97% 10.64% 27.46% 2.7% 1.76% 0.02% 0% 12.7%
2025/05/26 0.85% 0% 0% 0.51% 0.79% 15.82% 19.76% 0% 11.7% 0%
2025/05/27 0% 0% 0% 0% 1.34% 8.77% 8.45% 0% 0% 0%
2025/05/28 34.1% 0% 0% 4.58% 21.6% 2.66% 0.89% 0.05% 9.19% 0%
2025/05/29 0% 0% 0% 0% 0% 19.66% 6.69% 0% 0% 0%
2025/05/30 8.05% 0% 0% 12.56% 9.84% 3.16% 1.04% 0.03% 0% 8.06%
2025/05/31 39.86% 18.46% 14.03% 13.54% 7.21% 1.3% 0.69% 0.05% 0% 0%

Copyright © Adthena. All rights reserved.

Pokerstars.uk dominated May, peaking at 100% on the 3rd. Ggpoker.co.uk surged on the 4th with 67.09%. By month’s end, pokerstars.uk led, but fluctuations marked the landscape.

Market Exposure

Competitor Count for UK Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 9
2025/05/02 9
2025/05/03 1
2025/05/04 4
2025/05/05 14
2025/05/06 6
2025/05/07 20
2025/05/08 18
2025/05/09 15
2025/05/10 18
2025/05/11 14
2025/05/12 12
2025/05/13 17
2025/05/14 10
2025/05/15 17
2025/05/16 8
2025/05/17 15
2025/05/18 19
2025/05/19 17
2025/05/20 12
2025/05/21 15
2025/05/22 13
2025/05/23 15
2025/05/24 12
2025/05/25 18
2025/05/26 15
2025/05/27 14
2025/05/28 18
2025/05/29 8
2025/05/30 20
2025/05/31 17

Copyright © Adthena. All rights reserved.

May began with 9 advertisers, dipped to 1 by the 3rd, then surged to 20 on the 7th. Fluctuations continued, peaking again at 20 on the 30th, ending with 17.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
pokermerchant.com 6.61%
pokerstars.uk 1.58%
ebay.co.uk 1.42%
bet365.com 1.39%
riverboatgamingpoker.com 0.66%
ooothatsnice.co.uk -0.55%
betfair.com -0.6%
virgingames.com -0.61%
ggpoker.co.uk -1.21%
premierpokerchips.com -8.79%

Copyright © Adthena. All rights reserved.

Pokermerchant.com surged with a 6.61% click share increase, while premierpokerchips.com plummeted by 8.79%.

Campaign Efficiency

UK Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ggpoker.co.uk pokermerchant.com ebay.co.uk pokerstars.uk riverboatgamingpoker.com premierpokerchips.com top10bestpokersites.co.uk worldpokerfederation.org getpokergear.com ooothatsnice.co.uk
2025/05/01 15.83% 0% 4.61% 43.29% 0% 0% 11.45% 0% 0% 0%
2025/05/02 23.1% 0% 5.65% 41.46% 0% 0% 4.74% 0% 0% 0%
2025/05/03 0% 0% 0% 100% 0% 0% 0% 0% 0% 0%
2025/05/04 55.22% 0% 8.31% 27.93% 0% 0% 0% 0% 0% 0%
2025/05/05 25.57% 0% 13.22% 38.28% 0% 0% 0% 0% 0% 0%
2025/05/06 35.23% 0% 10.24% 34.4% 0% 0% 0% 0% 0% 0%
2025/05/07 3.68% 3.15% 16.21% 12.82% 2.29% 25.82% 2.1% 2.95% 11.89% 3.3%
2025/05/08 9.99% 3.07% 19.61% 10.43% 1.78% 30.41% 0.45% 1.91% 6.83% 2.23%
2025/05/09 2.28% 4.63% 21.77% 2.28% 4% 37.57% 0% 3.07% 12.25% 3.43%
2025/05/10 5.64% 4.09% 12.15% 14.11% 3.02% 31.41% 2.32% 2.44% 11.98% 3.14%
2025/05/11 1.71% 4.59% 12.04% 21.3% 3.02% 32.02% 0.5% 2.44% 18.25% 2.02%
2025/05/12 7.85% 3.34% 28.77% 0% 6.44% 37.83% 0% 2.3% 3.58% 4.45%
2025/05/13 11.67% 3.84% 19.45% 13.67% 3.46% 33.47% 1.99% 1.86% 1.49% 2.69%
2025/05/14 0% 7.36% 21.08% 11.74% 5.73% 32.68% 0% 1.43% 14.22% 4.74%
2025/05/15 13.07% 5.26% 13.28% 17.48% 2.73% 28.69% 0.48% 2.57% 6.5% 2.87%
2025/05/16 0% 14.28% 28.69% 11.44% 5.18% 27.54% 0% 2.19% 7.12% 3.57%
2025/05/17 3.08% 13.4% 7.79% 17.44% 2.18% 21.44% 7.5% 4.32% 5.58% 5.36%
2025/05/18 11.44% 11.73% 4.86% 11.96% 3.1% 25.51% 1.53% 1.1% 15.74% 4.08%
2025/05/19 2.93% 7.55% 8.65% 34.08% 3.42% 19.17% 2.7% 1.87% 4.26% 1.74%
2025/05/20 1.54% 18.47% 20.12% 1.59% 5.44% 39.25% 0.03% 2.07% 4.53% 6.16%
2025/05/21 10.06% 8.72% 13.2% 30.88% 3.65% 18.52% 0.02% 0.59% 4.3% 3.27%
2025/05/22 16.79% 9.7% 19.49% 20.17% 2.47% 19.4% 0.03% 1.63% 5.66% 4.24%
2025/05/23 7.05% 12.14% 25.77% 7.02% 2.75% 27.31% 0.03% 1.22% 7.98% 1.52%
2025/05/24 0.36% 16.29% 17.33% 20.31% 5.16% 25.33% 0.04% 4.37% 10.02% 0%
2025/05/25 8.52% 8.5% 28.43% 3.59% 1.89% 17.01% 3.59% 2.08% 9.88% 0%
2025/05/26 0.25% 19.41% 27.14% 0.09% 8.37% 27.4% 0.05% 4.9% 9.94% 0%
2025/05/27 0.49% 19.65% 29.17% 0% 10.29% 22.46% 0% 3.02% 3.43% 0%
2025/05/28 20.15% 17.87% 22.89% 9.6% 2.3% 6.58% 0.94% 3.03% 2.3% 0%
2025/05/29 0% 41.84% 30.08% 0% 7.05% 7.21% 0% 5.42% 7.32% 0%
2025/05/30 7.11% 22.99% 26.11% 4.42% 2.34% 5.75% 1.92% 2.57% 14.69% 0%
2025/05/31 23.28% 16.6% 14.14% 11.62% 8.45% 6.22% 4.77% 2.79% 2.07% 0%

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In May 2025, ggpoker.co.uk saw a rollercoaster of impression shares, peaking at 55.22% on May 4th. Pokerstars.uk dominated early May, hitting 100% on May 3rd. By month’s end, ebay.co.uk and pokermerchant.com showed strong presence, while premierpokerchips.com fluctuated.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Play Real Money Poker Online | Up To 150% Bonus Offer https://welcome.32red.com › poker › register

    Enjoy a 150% Deposit Match + 25 Free Spins Welcome Offer When Joining. New Players Only.

  2. 2
    Biggest Online Poker Room | GGPoker https://promo.ggpoker.co.uk

    New player offer: 100% Matched Deposit up to $600. T&Cs apply. 18+. GambleAware.org.

  3. 3
    PokerStars™ The Home Of Poker | Play Online Poker Games https://www.pokerstars.uk

    Bet £10 and unlock £40 in Spin & Go tickets. New players only. 18+ BeGambleAware.org. Code ‘SPIN’ is your route to £40 Free Play over 7 days.

  4. 4
    50 Free Spins - £10 Min. Stake | Trusted By 350,000+ Customers https://www.quinnbet.com › quinncasino › welcome-offer

    Create Your Account, Deposit & Stake £10+ To Qualify. T&Cs Apply. 18+ Gambleaware.org

  5. 5
    Sky Vegas - 50 Free Spins | Sky Vegas 50 Free Spins https://www.skyvegas.com › casino › online

    Spend £10 & Get 200 Free Spins T&C's Apply. 18+ Only. GambleAware. Get 50 Free...

Copyright © Adthena. All rights reserved.

In the competitive world of online poker, 32red.com entices with a 150% bonus, while ggpoker.co.uk offers a $600 matched deposit. Pokerstars.uk lures players with £40 in Spin & Go tickets. Quinnbet.com and skyvegas.com captivate with free spins, highlighting diverse incentives.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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