Why is the UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report useful and how should I use it?

Why is the UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report?

The UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report for?

The UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Gambling & Gaming Poker / Poker Tournaments UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	40.8793264733
	59.1206735267

40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	10
	90

10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	3%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
ggpoker.co.uk	20.85
grosvenorcasinos.com	14.47
betfred.com	14.39
betmgm.co.uk	8.83
partypoker.com	6.57
betfair.com	6.29
top10bestpokersites.co.uk	6.15
betway.com	4.06
ladbrokes.com	3.99
bestukonlinecasinosites.com	3.86
others	10.54

ggpoker.co.uk - 20.85%
grosvenorcasinos.com - 14.47%
betfred.com - 14.39%
betmgm.co.uk - 8.83%
partypoker.com - 6.57%
betfair.com - 6.29%
top10bestpokersites.co.uk - 6.15%
betway.com - 4.06%
ladbrokes.com - 3.99%
bestukonlinecasinosites.com - 3.86%
others - 10.54%

GGPoker.co.uk leads with 20.85% click share, followed by GrosvenorCasinos.com at 14.47%. ‘Others’ collectively hold 10.54%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	ggpoker.co.uk	grosvenorcasinos.com	betfair.com	ladbrokes.com	playwsop.com	paddypower.com	betmgm.co.uk	partypoker.com	top10bestpokersites.co.uk	betfred.com
2026/09/01	19.94%	18.78%	0%	0%	0%	0%	10.25%	0%	21.03%	8.08%
2026/09/02	0%	0%	0%	0%	0%	0%	0%	0%	0%	100%
2026/09/03	0%	0%	0%	0%	0%	0%	100%	0%	0%	0%
2026/09/04	0%	0%	0%	0%	0%	0%	29.05%	0%	0%	32.98%
2026/09/05	0%	0%	0%	0%	0%	0%	100%	0%	0%	0%
2026/09/08	0%	86.85%	0%	0%	0%	0%	0%	0%	0%	13.15%
2026/09/09	0%	0%	0%	0%	0%	0%	0%	0%	0%	58.98%
2026/09/10	40.3%	17.31%	39.19%	0%	0%	0%	0%	0%	0%	3.2%
2026/09/11	33.91%	0%	18.95%	13.72%	0%	0%	12.19%	0%	0%	21.22%
2026/09/12	20.51%	8.63%	20.76%	0%	0%	0%	12.99%	0%	0%	29.97%
2026/09/13	7.94%	21.97%	0%	13.5%	0%	0%	12%	0%	0%	33.42%
2026/09/14	16.78%	11.23%	0%	0%	0%	0%	16.9%	0%	0%	42.16%
2026/09/15	0%	0%	0%	0%	0%	0%	0%	0%	0%	55.65%
2026/09/16	25.39%	47.82%	0%	0%	0%	0%	0%	0%	26.79%	0%
2026/09/17	30.59%	31.29%	31.59%	0%	0%	0%	0%	0%	0%	5.16%
2026/09/20	18.56%	26.21%	0%	9.52%	0%	16.8%	0%	6.93%	9.79%	0%
2026/09/21	20.08%	20.53%	0%	0%	19.18%	0%	0%	29.04%	0%	0%
2026/09/22	24.74%	47.82%	0%	0%	0%	0%	0%	0%	26.1%	0%
2026/09/23	20.2%	19.02%	0%	0%	19.92%	0%	0%	30.17%	0%	0%
2026/09/24	20.2%	19.02%	0%	0%	19.92%	0%	0%	30.17%	0%	0%
2026/09/27	19.43%	18.29%	0%	19.94%	0%	17.58%	0%	14.51%	10.25%	0%
2026/09/28	53.78%	46.22%	0%	0%	0%	0%	0%	0%	0%	0%
2026/09/29	100%	0%	0%	0%	0%	0%	0%	0%	0%	0%

ggpoker.co.uk
grosvenorcasinos.com
betfair.com
ladbrokes.com
playwsop.com
paddypower.com
betmgm.co.uk
partypoker.com
top10bestpokersites.co.uk
betfred.com

In September 2026, ggpoker.co.uk’s PPC spend share fluctuated, peaking at 100% on the 29th. Grosvenorcasinos.com saw a high of 86.85% on the 8th. Betmgm.co.uk and betfred.com both hit 100% early in the month. The month concluded with ggpoker.co.uk leading.

Market Exposure

Competitor Count for UK Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/09/01	7
2026/09/02	1
2026/09/03	1
2026/09/04	4
2026/09/05	1
2026/09/08	2
2026/09/09	2
2026/09/10	4
2026/09/11	5
2026/09/12	7
2026/09/13	7
2026/09/14	6
2026/09/15	2
2026/09/16	3
2026/09/17	5
2026/09/20	7
2026/09/21	6
2026/09/22	4
2026/09/23	5
2026/09/24	5
2026/09/27	6
2026/09/28	2
2026/09/29	1

September saw fluctuating advertiser numbers, peaking at 7 on multiple days. The month concluded with a decline to 1.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
partypoker.com	14.72%
grosvenorcasinos.com	13.52%
top10bestpokersites.co.uk	9.89%
playwsop.com	6.31%
paddypower.com	5.41%
virgingames.com	-3.25%
betfair.com	-8.3%
betway.com	-8.47%
betmgm.co.uk	-16.52%
betfred.com	-25.7%

In the past month, partypoker.com surged by 14.72%, while betfred.com plummeted by 25.7%. Grosvenorcasinos.com rose 13.52%, contrasting betmgm.co.uk’s 16.52% drop.

Campaign Efficiency

UK Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	ggpoker.co.uk	grosvenorcasinos.com	betfred.com	betmgm.co.uk	partypoker.com	bestukonlinecasinosites.com	top10bestpokersites.co.uk	ladbrokes.com	betfair.com	betway.com
2026/09/01	10.59%	10.59%	25.89%	10.59%	0%	10.59%	21.17%	0%	0%	0%
2026/09/02	0%	0%	100%	0%	0%	0%	0%	0%	0%	0%
2026/09/03	0%	0%	0%	100%	0%	0%	0%	0%	0%	0%
2026/09/04	0%	0%	33.91%	16.09%	0%	0%	0%	0%	0%	32.19%
2026/09/05	0%	0%	0%	100%	0%	0%	0%	0%	0%	0%
2026/09/08	0%	42.76%	57.24%	0%	0%	0%	0%	0%	0%	0%
2026/09/09	0%	0%	50%	0%	0%	0%	0%	0%	0%	50%
2026/09/10	41.96%	12.52%	20.46%	0%	0%	0%	0%	0%	25.05%	0%
2026/09/11	36.76%	0%	26.47%	13.37%	0%	0%	0%	13.37%	10.03%	0%
2026/09/12	26.48%	6.46%	19.37%	12.92%	0%	0%	0%	0%	17.76%	10.55%
2026/09/13	9.61%	9.61%	35.58%	9.61%	0%	0%	0%	9.61%	0%	12.98%
2026/09/14	25.95%	8.65%	32.96%	17.3%	0%	6.49%	0%	0%	0%	8.65%
2026/09/15	0%	0%	50%	0%	0%	0%	0%	0%	0%	0%
2026/09/16	20%	40%	0%	0%	0%	0%	40%	0%	0%	0%
2026/09/17	20.99%	28.4%	22.2%	0%	0%	0%	0%	0%	13.59%	0%
2026/09/20	16.67%	25%	0%	0%	8.33%	0%	16.67%	8.33%	0%	0%
2026/09/21	17.71%	23.95%	0%	0%	22.92%	11.46%	0%	0%	0%	0%
2026/09/22	14.67%	42.67%	0%	0%	0%	0%	29.34%	0%	0%	0%
2026/09/23	16.67%	16.67%	0%	0%	33.33%	16.67%	0%	0%	0%	0%
2026/09/24	16.67%	16.67%	0%	0%	33.33%	16.67%	0%	0%	0%	0%
2026/09/27	16.67%	16.67%	0%	0%	16.67%	0%	16.67%	16.67%	0%	0%
2026/09/28	50%	50%	0%	0%	0%	0%	0%	0%	0%	0%
2026/09/29	100%	0%	0%	0%	0%	0%	0%	0%	0%	0%

ggpoker.co.uk
grosvenorcasinos.com
betfred.com
betmgm.co.uk
partypoker.com
bestukonlinecasinosites.com
top10bestpokersites.co.uk
ladbrokes.com
betfair.com
betway.com

In September 2026, ggpoker.co.uk’s impression share fluctuated, peaking at 100% on the 29th. Grosvenorcasinos.com saw a high of 42.76% on the 8th. Betfred.com started strong with 100% on the 2nd. Betmgm.co.uk had two 100% peaks early in the month. Partypoker.com and others maintained moderate shares, with notable spikes. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Poker / Poker Tournaments - Last month

1
Exciting Live Dealer Games https://promotions.betfair.com
We Reward New & Loyal Players — New Customers Get 150 Free Spins When You Deposit & Bet £10. T&Cs Apply. 18+ Gamble Safely. Join Betfair™ Casino For A Range Of New & Classic Slot Titles, Live Table Games & More.
2
200 Free Spins - Betfred™ Secure 200 Free Spins https://promotions.betfred.com › t&c's_apply › 18+
Get 200 Free Spins On Fishin’ Frenzy When You Sign Up & Stake £10 Here. Sign Up & Stake £10 To Get 200 Free Spins With Betfred Games.
3
Betway™ Online Casino - 150 Free Spins With Betway https://www.betway.com
Get 150 Free Spins Today. BeGambleAware 18+ T&Cs & Exclusions Apply. We Have The Best Casino Games For You To Play & Enjoy. Sign Up, Deposit & Play Now. 500 Online Games.
4
£40 Welcome Bonus With 100FS | Claim Bonus, Fast Withdrawals https://www.grosvenorcasinos.com
Deposit £20 To Get £40 + 100 Free Spins Bonus. Keep It Fun. 18+. T&Cs Apply. Welcome to UK's...
5
Play Casino Games Online https://promotions.paddypower.com › welcome-offer
No Wagering Requirements — Enjoy 60 Spins on Our Eligible Games + 100 More On 1st Deposit.T&Cs Apply 18+ Bet Safely. Join Paddy Power™ Games & Experience Online Slots, Classic Games, Exclusive Games & More!

In the competitive world of online gaming, Betfair, Betfred, Betway, Grosvenor Casinos, and Paddy Power captivate audiences with enticing offers. Betfair and Betway both allure with 150 free spins, while Betfred ups the ante with 200 spins. Grosvenor Casinos offers a £40 bonus, and Paddy Power tempts with no wagering requirements. Each ad highlights unique rewards, ensuring players are drawn to their platforms.

Frequently Asked Questions

Why is the UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report useful and how should I use it?

Why is the UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report?

The UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report for?

The UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Gambling & Gaming

UK Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis September 2026

Poker / Poker Tournaments – UK

Google AI Overview visibility for Gambling & Gaming Poker / Poker Tournaments UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Share of Spend for the top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Competitor Count for UK Gambling & Gaming Poker / Poker Tournaments

Market Loss & Market Gains for UK Gambling & Gaming Poker / Poker Tournaments

UK Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Poker / Poker Tournaments

Frequently Asked Questions

Why is the UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report useful and how should I use it?

Why is the UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Gambling & Gaming Poker / Poker Tournaments September 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

Related reports

US Poker / Poker Tournaments

the7stars achieves Google Ads PPC campaign optimization with Adthena