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US Hospitality Wellness & Recreation - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Wellness & Recreation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
planetfitness.com 58.01
groupon.com 10.12
lafitness.com 9.61
goldsgym.com 3.08
24hourfitness.com 2.12
crunch.com 1.77
equinox.com 1.15
elementsmassage.com 0.88
eosfitness.com 0.87
hkxsc-sauna.com 0.67
others 11.72

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Planet Fitness dominates with 58.01% click share, followed by Groupon at 10.12%. ‘Others’ collectively hold 11.72%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Wellness & Recreation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date planetfitness.com groupon.com equinox.com goldsgym.com crunch.com eosfitness.com lafitness.com hkxsc-sauna.com 24hourfitness.com planetfitness.ca
2025/04/01 38.12% 25.15% 0.37% 1.16% 7.57% 0.46% 2.18% 3.27% 1.18% 0%
2025/04/02 38.92% 23.54% 0.63% 1.71% 0% 0.64% 2.56% 1.46% 0.02% 19.4%
2025/04/03 41.52% 16% 1.19% 6.52% 0.1% 2.7% 2.11% 3.21% 3.11% 0.01%
2025/04/04 45.66% 14.91% 2.67% 3.5% 4.76% 2.59% 2.21% 3.07% 0% 0%
2025/04/05 41.52% 19.33% 3.49% 4.11% 2.86% 0.39% 0.39% 2.14% 0.12% 0%
2025/04/06 46.3% 17.3% 0.33% 5.52% 2.17% 0.18% 1.63% 2.67% 1.89% 0%
2025/04/07 45.83% 12.59% 1.63% 7.16% 2% 0.07% 2.09% 2.51% 4.97% 0.64%
2025/04/08 52.7% 12.91% 1.52% 2.33% 0.1% 2.73% 3.49% 2.3% 0.07% 0.09%
2025/04/09 43.42% 12.16% 0.66% 5.95% 1.69% 7.59% 6.2% 1.56% 0.72% 0%
2025/04/10 44.28% 9.6% 1.94% 3.83% 0.07% 0.15% 2.49% 0.5% 0.18% 0%
2025/04/11 47.29% 13.83% 2.8% 4.58% 2.43% 5.39% 4.09% 0.51% 0% 0%
2025/04/12 48.33% 13.22% 4.72% 7.53% 0.07% 4.93% 1.82% 0.6% 0.03% 0%
2025/04/13 57.12% 9.39% 0.23% 4.9% 1.06% 1.44% 2.14% 0.88% 2.51% 0%
2025/04/14 41.61% 15.74% 2.4% 6.16% 7.4% 3.04% 0.02% 0.68% 1.9% 0%
2025/04/15 43.41% 18.79% 0.4% 7.44% 6.14% 1.23% 2.39% 0.81% 0.12% 0%
2025/04/16 61.14% 9.17% 1.75% 2.1% 2.02% 1.54% 1.83% 0.51% 0.01% 0%
2025/04/17 64.21% 6.76% 0.08% 2.72% 3.08% 0% 0.75% 0.44% 4.41% 0%
2025/04/18 53.51% 6.73% 2.27% 4.35% 4.96% 5.19% 2.26% 1.1% 0.14% 0%
2025/04/19 44.55% 10.21% 2.69% 3.87% 3.72% 2.41% 0.74% 0.87% 4.73% 0%
2025/04/20 43.42% 9.64% 1.39% 3.22% 5.09% 1.93% 0.53% 0.76% 10.75% 0%
2025/04/21 31.05% 8.63% 3.42% 5.26% 1.54% 3.22% 0.53% 1.09% 2.67% 0%
2025/04/22 44.44% 18.65% 2.18% 3.59% 2.78% 0.59% 1.44% 1.04% 3.22% 0%
2025/04/23 32.43% 11.41% 6.77% 7.57% 4.85% 5.24% 1.95% 1.26% 0.08% 0%
2025/04/24 48.75% 9.47% 3.65% 3.93% 6.02% 0.66% 1.88% 0.94% 0.07% 0.1%
2025/04/25 46.67% 9.33% 1.46% 4.84% 0.83% 0.36% 6.68% 1.69% 0.08% 0%
2025/04/26 31.22% 15.37% 1.84% 1.89% 3.41% 1.85% 1.1% 1.75% 0.39% 19.56%
2025/04/27 42.37% 13.19% 3.92% 4.74% 1.94% 7.98% 0.9% 0.91% 2.23% 0%
2025/04/28 22.33% 18.07% 7.36% 4.77% 2.24% 4.33% 4.38% 0.88% 2.36% 0%
2025/04/29 43.71% 15.26% 4.06% 1.26% 1.81% 0.31% 5.06% 0.89% 2.66% 0%
2025/04/30 36.04% 14.71% 8.64% 8.04% 5.23% 3.9% 2.66% 1.25% 0.01% 0%

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April saw dynamic shifts in PPC spend. Planet Fitness led with peaks mid-month, while Groupon’s share dwindled. Equinox and Gold’s Gym showed sporadic spikes. By month’s end, Planet Fitness maintained dominance, despite fluctuations.

Market Exposure

Competitor Count for US Hospitality Wellness & Recreation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 199
2025/04/02 206
2025/04/03 247
2025/04/04 228
2025/04/05 226
2025/04/06 233
2025/04/07 207
2025/04/08 192
2025/04/09 194
2025/04/10 213
2025/04/11 162
2025/04/12 183
2025/04/13 189
2025/04/14 195
2025/04/15 192
2025/04/16 190
2025/04/17 166
2025/04/18 198
2025/04/19 216
2025/04/20 199
2025/04/21 198
2025/04/22 199
2025/04/23 195
2025/04/24 214
2025/04/25 193
2025/04/26 194
2025/04/27 210
2025/04/28 199
2025/04/29 202
2025/04/30 192

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April began with 199 advertisers, peaking at 247 on April 3rd. Mid-month saw a dip to 162 on April 11th. The month concluded with 192 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Wellness & Recreation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
24hourfitness.com 2.03%
equinox.com 0.84%
crunch.com 0.65%
handandstone.com 0.44%
activeandfitdirect.com 0.43%
merrittclubs.com -0.21%
goldsgym.com -0.4%
lafitness.com -0.5%
groupon.com -0.89%
planetfitness.com -4.47%

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24hourfitness.com surged with a 2.03% increase, while planetfitness.com dropped by 4.47%. Equinox.com and crunch.com also saw positive gains.

Campaign Efficiency

US Hospitality Wellness & Recreation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date planetfitness.com groupon.com equinox.com goldsgym.com lafitness.com eosfitness.com crunch.com hkxsc-sauna.com anytimefitness.com 24hourfitness.com
2025/04/01 32.12% 29.97% 0.29% 0.72% 3.96% 0.41% 6.12% 4.26% 2.51% 0.87%
2025/04/02 32.72% 31.13% 0.8% 0.9% 5.43% 0.68% 0% 2.34% 1.25% 0.01%
2025/04/03 36.23% 18.26% 1.31% 4.1% 4.05% 2.63% 0.08% 5.45% 0.93% 2.74%
2025/04/04 37.34% 17.54% 1.91% 2.04% 5.41% 2.38% 2.73% 5.1% 0.05% 0%
2025/04/05 36.09% 22.61% 2.81% 2.53% 1.66% 0.38% 1.5% 3.46% 0.1% 0.07%
2025/04/06 39.05% 20.58% 0.23% 2.69% 3.31% 0.14% 1.03% 4% 1.36% 1.52%
2025/04/07 42.66% 16.15% 0.59% 3.81% 5.31% 0.03% 1.07% 3.65% 2.35% 2.55%
2025/04/08 44.25% 15.04% 0.95% 1.23% 7.45% 2.64% 0.07% 3.91% 0.12% 0.03%
2025/04/09 38.33% 13.93% 0.74% 3.46% 13.37% 6.54% 0.88% 2.39% 1.35% 0.55%
2025/04/10 39.01% 12.15% 1.67% 2.33% 7.87% 0.14% 0.05% 0.95% 1.32% 0.15%
2025/04/11 40.29% 15.63% 2.57% 4.74% 9.21% 4.57% 1.1% 0.88% 0.72% 0%
2025/04/12 44.21% 15.05% 3.68% 4.94% 3.43% 4.67% 0.06% 1.13% 0.01% 0.02%
2025/04/13 49.58% 12.42% 0.16% 3.1% 2.68% 1.36% 0.59% 1.23% 1.36% 2.61%
2025/04/14 39.59% 18.86% 1.85% 4.44% 0.01% 2.66% 4.59% 1.2% 0.06% 1.67%
2025/04/15 38.48% 24.45% 0.3% 4.17% 4.15% 0.75% 3.55% 1.38% 0.04% 0.06%
2025/04/16 55.43% 9.54% 1.52% 1.15% 5.02% 2.14% 1.04% 1.02% 0.07% 0.01%
2025/04/17 58.15% 8.74% 0.07% 1.72% 3.49% 0% 1.56% 0.8% 2.23% 3.89%
2025/04/18 48.79% 7.63% 1.19% 2.68% 7.84% 5.29% 2.92% 2.02% 1.34% 0.1%
2025/04/19 38.68% 13.32% 2.15% 2.24% 0.9% 2.9% 2.22% 1.42% 1.59% 4.07%
2025/04/20 39.05% 13.8% 1.47% 1.89% 2.46% 2.02% 3.16% 1.46% 2.05% 5.52%
2025/04/21 27.86% 10.73% 3.14% 4.37% 0.56% 3.05% 1.53% 1.74% 1.18% 2.17%
2025/04/22 36.27% 19.4% 1.56% 2.1% 2.89% 0.56% 2.18% 1.68% 0.7% 2.59%
2025/04/23 29.25% 15.49% 5.39% 4.75% 2.93% 6.01% 3.17% 2.1% 0.03% 0.05%
2025/04/24 44.33% 11.25% 2.24% 2.24% 5.32% 0.65% 3.48% 1.21% 2.92% 0.08%
2025/04/25 40.12% 11.71% 0.6% 2.49% 12.23% 0.4% 0.69% 2.53% 3.53% 0.04%
2025/04/26 28.84% 20.2% 0.84% 1.11% 2.27% 2.53% 3.36% 2.73% 0.51% 0.5%
2025/04/27 35.86% 16.62% 3.3% 3.56% 3.96% 7.47% 0.96% 1.68% 0.92% 1.8%
2025/04/28 16.77% 18.76% 5.17% 4.11% 7.09% 3.5% 0.97% 1.38% 0.84% 2%
2025/04/29 35.33% 17.71% 2.49% 0.79% 10.86% 0.39% 1.27% 1.33% 2.92% 2.16%
2025/04/30 30.55% 18.75% 7.59% 5.91% 5.61% 3.51% 3.36% 2.16% 0.01% 0.01%

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Planet Fitness dominated April, peaking mid-month at 58.15%. Groupon’s share dwindled, while Equinox and Gold’s Gym saw modest gains. LA Fitness fluctuated, ending strong. Overall, Planet Fitness led, despite late-month dips.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Come Workout With Us - Join Today. Offer Ends Soon. https://www.equinox.com

    Commit To Something. Join Today and Earn Back Your Initiation. Offer Ends Soon. A Temple of...

  2. 2
    Full Body Massage Deals | Massage Specials in Your Area https://www.groupon.com › massages

    Find local massage discounts and enjoy a relaxing experience without the high cost. Get professional massage services at discounted rates. Relax and...

  3. 3
    Hand & Stone - Affordable Spa Treatments https://www.handandstone.com › facials

    Our licensed estheticians are dedicated to helping you achieve healthy, glowing skin. Experience...

  4. 4
    Book an Appointment Now https://www.massageenvy.com › massageenvy › massage

    Schedule a Session Today — Look and Feel Your Best with Personalized Appointments at a Massage Envy® Franchise Today!

  5. 5
    Affordable Gym Memberships https://www.ymcaatlanta.org

    YMCA of Metro Atlanta — Join the Y as a family and receive $200 for Y programs in your first year. Don't miss out.

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Equinox entices with urgency and commitment, while Groupon offers affordable relaxation. Hand & Stone focuses on skin health, and Massage Envy personalizes wellness. YMCA promotes family fitness with financial incentives. Each ad uniquely appeals to wellness seekers.

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